One second, two seconds, three seconds… Several "code farmers" from Beijing Xinchuang Enterprise sat in front of a laptop, holding their breaths and concentrating, their hearts seemed to beat at the same frequency as the second hand.

At the 14th second, the computer desktop "lit up" smoothly, and the laboratory was suddenly full of joy.

From fighting each other, to clenching their fingers into fists, Tongxin has joined forces with upstream and downstream enterprises in the industry to jointly promote the development of domestic operating systems.

In the rapid iteration of technology, the boot time of domestic operating systems has been gradually shortened, finally achieving a 14-second leap in 2022.

In March 2022, Tongfang laptops equipped with Loongson 3A5000 4-core processor, Tongxin UOS operating system, and Kunlun BIOS firmware achieved a leap in 14-second boot time, representing that the computers of "China Core" and "China Soul" are moving from "usable" to "easy to use", expanding the Chinese people’s place in the information technology industry that Intel and Microsoft have occupied for many years.

Each line of code leaping towards "14 seconds" hides the creativity and ambition of several generations of "Beijing code farmers". They represent Beijing’s "soft power", some are white-haired gentlemen who have been fighting for decades, and some are just entering the industry. The difficulties in the chain of information technology application and innovation are making key breakthroughs in their side-by-side struggles.

Loongson CPU out of the "darkest hour"

Boot speed is the first impression of computer performance to users. 10 years ago, it took 10 minutes or even longer to open a computer equipped with domestic hardware and software.

CPU (Central Processor) is the heart of the computer. If you want to speed up the computer, you must first pass this hurdle. Do Chinese people have their own CPU?

Yes. In the early morning of August 10, 2002, the computer installed with the "Loongson No. 1" CPU was successfully started, ending the history of the Chinese people relying entirely on imported CPUs to manufacture computers. In 2010, the Chinese Academy of Sciences and Beijing jointly funded the establishment of Loongson Zhongke Company, hoping that the R & D results will be accelerated and industrialized.

However, just over two years later, Longxin Zhongke fell into the "darkest moment".

The Loongson team with strong academic taste has been focusing on improving CPU performance, but has not come up with a general-purpose CPU that meets the mainstream needs of the market. The high investment in research and development has made the company’s funds tight, and even unable to pay salaries for a while, resulting in the loss of talent.

"This crisis forced us to recognize the reality." Founder Hu Weiwu realized that the R & D staff of "Shanghai" gave up the establishment of the Chinese Academy of Sciences, but forgot to pay attention to the real needs of the market. In other words, although the organization has been transformed, the concept has not kept up.

Hu Weiwu, Chief Engineer and Chief Designer of Loongson, Institute of Computing Technology, Chinese Academy of Sciences

At that time, the mainstream CPU in the market was a multi-core design. Intel’s main focus was dual-core and quad-core. In order to be superior, Loongson started with eight cores. Hu Weiwu admitted that the premise of "more people and more power" is that everyone must be strong. Although Loongson has eight cores, the performance of each core is not as good as that of humans. Loongson’s CPU was not accepted by the market at that time, and the reason is very simple – it is not easy to use.

After several years of detours, Loongson finally put down its "body" and turned its attention to the CPU in the field of industrial control, and then successfully applied it in the field of information technology. In constant trial and error and iteration, Loongson’s revenue exceeded 100 million yuan in 2015, achieving break-even for the first time.

From 2015 to 2020, the performance of Loongson increased by 10 times, which made it possible to support 14-second boot. Tongfang’s computer, whose boot time was shortened to 14 seconds, was equipped with the CPU of the Loongson 3A5000 series, and its performance was close to the mainstream level of open market CPUs.

Domestic operating system is just emerging

For the majority of computer users, the classic icon of the Windows operating system is deeply etched in their memory. The CPU is the heart of the computer, and the operating system is the soul. If Godson is benchmarking Intel, then who can benchmark Microsoft?

In 2011, when Hu Weiwu was struggling for a higher-level CPU, Liu Wenhuan, general manager of Tongxin Software, decided to start from scratch and build a domestic operating system.

"If conquering chip technology is like climbing the Himalayas, solving the domestic operating system is exploring the Mariana Trench." Before that, he worked in an information security company for more than a decade and increasingly felt that if the operating system bottleneck could not be solved, information security could only be on paper.

In the same period, a group of software companies with the same ideals were born in China. But the ideal is full and the reality is skinny. The first wave of early adopters found that computers equipped with domestic operating systems are not only slow, but also unable to chat, work and play games as normally as Windows. Although new domestic systems continue to be launched, these software companies have fallen one after another in the face of the gap in technology and the cruel choice of the market.

Overcoming difficulties cannot be solved by one’s own efforts. To solve the user pain points of slow boot and short battery life, CPU, operating system and other industries must jointly tackle key problems.

In 2019, Tongxin Software Technology Co., Ltd., jointly established by multiple domestic operating system manufacturers, was established, headquartered in Beijing Economic Development Zone Xinchuang Park, and established technical support institutions, R & D centers, and general software and hardware adaptation centers in Wuhan, Shanghai, Guangzhou, and other places.

From fighting each other to clenching their fingers into fists, Tongxin has joined forces with upstream and downstream enterprises in the industry to jointly promote the research and development of domestic operating systems. In the rapid iteration of technology, the boot time of domestic operating systems has been shortened step by step, and finally a 14-second leap has been achieved in 2022.

"The gap between domestic operating systems and the products of top international manufacturers has narrowed from 10 years or more to three to five years," Liu Wenhuan said.

Today, the Tongxin operating system has been implemented in a number of key industries such as banks and telecom operators, and the latest home version was also unveiled at the beginning of this year. However, the new domestic operating system still faces the risk of "supply cut" in the upstream open-source community, which in turn affects the sustainable development of the industry.

"The reason is that the root community based on Linux open source systems in China is abroad." Liu Wenhuan said that the root community can help operating system manufacturers get rid of the constraints of the upstream open source community and get better protection at the level of information security. To put it figuratively, the "supply chain" should also be secure.

Two months after achieving 14-second boot, based on the world’s three major independent open-source communities, Tongxin released China’s first desktop operating system root community "Deepin Community", starting from "roots", mastering the development rights of open-source operating systems, upstream community dominance, and attracting global enthusiasts to contribute code and ideas for domestic operating systems.

"Raise" an autonomous industrial chain

In 2014, the popular Windows XP system stopped serving, and for a time, a large number of enterprises and individual users were in disarray. Although most functions can still be used normally after the shutdown, they cannot get Microsoft vulnerability patches and system upgrade support, and are vulnerable to viruses and hackers.

Six years later, Windows 10 was discontinued, and the exact same situation played out. This further stimulated Beijing’s drive to build an independent innovation industry system.

Looking back 30 years ago, Hu Weiwu, who was still a doctoral student at the Chinese Academy of Sciences, needed to use a high-performance computing machine that had just been imported from abroad for his experiments, but the computer’s password was in the hands of foreigners and needed to be monitored in a glass house.

Hu Weiwu, chief engineer of the Institute of Computing Technology of the Chinese Academy of Sciences and chief designer of Loongson, accepted an exclusive interview with CCTV

This picture was deeply engraved in his heart. Therefore, when Loongson was just starting out, all the well-known companies that could think of came to Hu Weiwu to discuss technology licensing cooperation. "I understand these behaviors as’surrender the gun and not kill ‘!" He saw that behind the technology licensing was to make Loongson give up the ability to innovate and develop, so he decisively refused.

Thirty years later, the young man in red became a white-haired gentleman, and Hu Weiwu launched another more thorough and difficult "entrepreneurship".

The global information industry is mainly built on Wintel (Microsoft-Intel Alliance) and AA (Android-ARM) two ecosystems based on Instruction Set Architecture and chip design. If you want to produce CPUs that match them, you must first obtain the Instruction Set Architecture "license".

"In order to achieve a fully independent innovation CPU, we must also achieve autonomy at the underlying technical level of the Instruction Set Architecture." In 2021, LoongArch officially released LoongArch, the LoongArch autonomous command system architecture of Loongson, achieving a major technological breakthrough in its ecological construction. This marks that LoongArch has moved from a follow-up development to a completely independent development in terms of independent information technology system and industrial ecological construction.

The Loongson 3A5000, which supports a 14-second boot time, is based on the LoongArch autonomous command system architecture and no longer requires foreign authorization.

One innovation breakthrough after another, tempering the Beijing Xinchuang industry chain: ZTE database, Guoke Tianxun avionics bus protocol chip, QINGTENG and other global benchmarking products were born, the domestic information technology system was initially formed, Beijing Economic Development Zone Tongming Lake National Xinchuang Park, has gathered more than 90% of the country’s information technology leading enterprises, forming a high-performance chip, operating system, database, machine end point, system integration, cyber security services and other industry chain Xinchuang industry ecosystem.

Beijing Economic Development Zone National Xinchuang Park Tongxin Software Technology Co., Ltd. "Ecological Adaptation Dispatch Center"

"Some products are like raising pigs, which can be slaughtered for meat in one year; some products are like raising cattle, which can be plowed and worked in three years; our products are like raising children, which can be raised for 20 years." Hu Weiwu compared technological research to "raising children", which vividly condensed the difficult process of information technology breakthrough, and also foreshadowed that the autonomy of the credit creation industry still has a long way to go.

The "Beijing code farmers" who have worked hard for many years still need to make greater innovation breakthroughs in order to benchmark the international first-class and create a solid "foundation" for China’s economic digital transformation and industrial chain upgrade.

　　How to seize the new opportunities of digital transformation in the era of digital economy is a must-answer for Dongguan furniture industry to achieve high-quality development.

　　As a famous furniture manufacturing city in China, Dongguan’s furniture industry is famous at home and abroad. As a characteristic industry in Dongguan, how to seize the new opportunities of digital transformation in the digital economy era is a must-answer for the furniture industry to achieve high-quality development.

　　At the beginning of this year, Dongguan proposed to promote the digital transformation of the furniture industry cluster, with a clear transformation goal of personalized customization transformation, using digital technology to penetrate the front, middle and back ends of the furniture industry, extending from manufacturing business to high added value at both ends of the value chain, and realizing the transformation from "production + sales" to "product + service" by 2025.

　　Industry insiders said that, unlike other industries, the furniture industry is still a non-standard industry to a large extent. There are many product materials, complex processes, and small order volumes. Its digital transformation is difficult to achieve in one step. Although some leading enterprises have taken the lead in digitalization, the digital transformation of Dongguan furniture industry is still in its infancy.

　　Lin Guorong, vice chairperson of the China Furniture Brand Alliance, said that most of the furniture industry in Dongguan produces high-end home products, which also makes the digital transformation of the furniture industry in Dongguan more difficult. "But Dongguan’s advantages are also obvious. Relying on industrial Internet platforms such as Huawei Cloud and Wewin Big Data, the furniture industry will have great technical advantages in digital transformation, and will explore more local solutions for the digital transformation of Dongguan furniture industry clusters."

　　Industry digital transformation is still in its infancy

　　According to the digital transformation roadmap planned by Dongguan, the digital transformation of the furniture industry cluster mainly involves four parts: leading enterprises to create digital transformation system integration solutions; support enterprises to transform production lines, develop intelligent, collaborative and flexible production and processing models, and promote enterprises to transform into new production models such as personalized customization and modular furniture; promote the application of advanced furniture design technologies such as virtual simulation and 3D design, and strengthen the intelligent design of furniture products linked with smart home systems; guide enterprises to accurately grasp the end point retail situation.

　　However, combing the digitization process of Dongguan furniture industry can find that, in addition to the leading enterprises "one ride without dust", the vast majority of enterprises are "jogging in small steps" according to their own actual conditions, and are not in a hurry to digitalize in an all-round layout. The digital transformation of the furniture industry presents a bipolar phenomenon.

　　Mousse health sleep joint stock company isDongguanThe only listed company in the furniture industry, as an industry leader, is undoubtedlyDongguanThe "leader" of the digital transformation of the furniture industry. Entering the Mousse intelligent digital factory, the large screen of the industrial Internet will collect the layout and real-time progress of all kinds of equipment. In the production area, the bed net spring machine intelligently forms the string net, and the automatic edge machine operates in an orderly manner.

　　Due to non-standard products, the home furnishing industry has been facing many pain points such as high cost of personalized production and too much reliance on manpower. Mousse, on the other hand, has installed a "smart brain" in the factory by building an Industry 4.0 intelligent manufacturing system based on the soft furniture industry, allowing custom home furnishings to have flexible production lines and carry out modular and large-scale production.

　　In recent years, Mousse has introduced world-class automated and intelligent equipment and industrial processes such as Siemens. At the same time, it is equipped with an intelligent decision management platform. It integrates CRM, SAP, MES, WMS and other full systems to open up the integrated production process of orders. Production personnel can monitor and analyze the system data of each product in real time. On-demand customized C2M business model can quickly schedule production according to customer personalized and non-standard customized production needs. Customers are fully automated and visual processes from order placement to product delivery, making it one of the most automated production workshops in China’s furniture manufacturing industry.

　　Unlike Mousse, Dongguan Chuangyu Industrial Co., Ltd. chose to "gradually transfer" on the road of digital transformation. In early July, Chuangyu joined hands with Guan Enterprise Shufu to complete the upgrade and closure of Enterprise Resource Planning, and 17 major modules such as business management, group operation, and material management have been launched. Through Shufu Enterprise Resource Planning, Chuangyu Group has opened up data sharing in material control, finished product warehouse management, sales, and procurement, so as to realize data transmission between the brand end and the factory end, improve production efficiency and reduce error rates.

　　Southern finance media reporter learned that as the first step of digital transformation, many furniture enterprises in Dongguan have settled in Enterprise Resource Planning. But most enterprises have only penetrated the internal management link, connecting the front-end supply chain, back-end marketing, store end points and service links, and have not fully realized the integration and digitalization of the whole process. The digital transformation of the production line is still in the initial stage due to the high cost and complicated process.

　　"At present, our digital equipment is only for the early standardization of cutting, edge sealing, punching and other aspects. Last year, we introduced a device for the manufacture of wooden door patterns, which can realize digital three-dimensional cutting. But we have more than 40 processes, which are more complicated, and some process digital equipment is still difficult to achieve." Lin Guorong, chairperson of Chuangyu Group, introduced.

　　Let products and designs take the lead in digitalization

　　Many industry insiders said that most of Dongguan mainly produces high-end home furnishing products, with extremely high requirements for craftsmanship and higher difficulty in digital transformation. Take Rongma Furniture as an example, as a high-tech enterprise with a global professional designer and R & D team, the main production of sofas includes more than ten processes such as nail racks, cotton, and leather, all of which are completed by workers by hand. "Whether the sofa is well done or not, whether it is full or not, depends on manual realization," Rongma Furniture technicians said.

　　At the same time, the government advocates the transformation of enterprises to new production models such as personalized customization and modular furniture, requiring them to adjust their processes according to customer needs. They also face problems such as the large number of non-standardized links and the difficulty of large-scale output due to small quantities.

　　Faced with the challenges of transformation, many companies have turned to breaking through, taking the lead in digitizing their products and designs, promoting the application of advanced technologies such as virtual simulation and 3D design, strengthening the segmentation of the population, strengthening the iterative upgrade of smart home systems and products, and climbing towards high value-added links.

　　"We are currently the first to digitize product design. This year, through AI intelligent design, we have realized the virtual simulation of the exhibition hall. Consumers can experience products interactively on the Internet, accelerating the digitalization process of our flexible production," said Lin Guorong, chairperson of Chuangyu Group.

　　Using the core technology of Industry 4.0 to combine the Internet, big data, Internet of Things, etc. with industrial production, create a flexible production chain, realize the interconnection of factories, consumers, products and information data, and gradually realize the production and service, is the inevitable direction of the furniture industry. As an important territory with the strongest interaction and experience in the home furnishing industry, soft furniture has brought new growth points to the furniture industry. Relevant statistics show that it is expected that by 2023, the global smart home market will reach 510 billion yuan. The huge market space of smart home has attracted major enterprises to enter the market. The digital transformation of Dongguan furniture industry is the epitome of it.

　　In the field of smart home, Mousse has long created a "tailor-made personal healthy sleep system" in the industry. The newly developed T10 intelligent healthy sleep system can monitor heart rate, snoring, and deep sleep through built-in sensors in the mattress. When users have sleep problems, the Legend26 smart healthy sleep system will tailor sleep solutions, provide psychological intervention guidance such as sleep music and CBTI, and realize closed-loop management of the smart healthy sleep ecosystem.

　　As one of the first companies in China to lay out smart homes with smart furniture as an entry point, Rongma Furniture’s Livable Home brand has become one of the first companies to enjoy the benefits of the smart home industry. Walking into the smart exhibition hall of Rongma Furniture, with the help of "artificial intelligence + Internet of Things" technology, customers issue instructions to artificial intelligence "Xiaole": open the viewing mode, the curtains in the house will automatically close, and the sofa will also be adjusted to a comfortable angle. Livable Home injects artificial intelligence and Internet of Things technology into sofas, beds and other furniture items to create a "smart home".

　　Looking at the digital transformation process of Dongguan furniture industry cluster, it can be seen that actively integrating into the development trend of smart home is a highlight of the digital transformation of Dongguan furniture industry. Based on its own smart platform, creating a cloud platform interface that can be opened to the outside world, connecting to Huawei Hongmeng system, and promoting the home to upgrade to the smart IoT healthy field will be an important direction for the digital transformation of the industrial cluster in the future.

　　Big data and artificial intelligence deeply empower the industry

　　Southern finance media reporter survey found that although walking in the forefront of digital transformation, and Dongguan furniture industry cluster development has become a general trend, but due to different enterprises production and operation mode, and the degree of embedding of the industrial chain is different, leading furniture enterprises did not output a set of unified applicable to the industry’s digital transformation integrated solutions, each enterprise’s digital system, equipment, direction, etc. are independently customized, the status quo of information islands is obvious, furniture industry cluster digital transformation still maintains the "go it alone" situation.

　　With the foundation of industrial software in the early years, Foshan Weishang Furniture, which has a certain Internet gene, has become a benchmark enterprise in the custom home furnishing industry, and actively provides digital intelligence transformation solutions for upstream and downstream enterprises in the industry, shaping a classic path of digital transformation for furniture enterprises. And in Dongguan, such a case is about to be born.

　　Walking into the small laboratory of Interface Technology Co., Ltd., located in Songshan Lake, several 6-axis industrial robots and automation equipment are conducting research and development and production of various products.

　　As a technology-based innovation enterprise engaged in supply-side technology development and channel expansion in the furniture industry, Interface Technology has accumulated a lot of technical experience in the use of industrial 6-axis robots for processing processes including sheet metal, square material, soft material milling, surface forming, and supporting tooling equipment. It is mainly used in single-piece to small-batch production, targeting the majority of small and medium-sized furniture enterprises.

　　"In terms of solid wood furniture, the technology can initially meet the customization needs of some high-end customers. At the same time, due to the establishment of product and process databases, the robot production process makes it possible to produce single pieces to small batches on demand," said Wang Huaiqun, head of the interface technology department.

　　At present, Interface Technology is actively seeking cooperation with small and medium-sized furniture enterprises in Dongguan. "We hope to build intelligent furniture production units that can empower small and medium-sized enterprises, truly solve the practical difficulties of small and medium-sized furniture enterprises in digital transformation, and launch intelligent manufacturing system solutions for the furniture industry that can be implemented." Jiang Wei, founder of the company, said.

　　In terms of solving the information islands between enterprises, Dongguan furniture enterprises actively use Huawei Cloud, Wewin big data and other industrial Internet platforms for digital transformation. Lin Guorong told the Southern Finance and Economics All Media reporter that he has established a separate technology company and joined hands with Huawei to create a "data Rubik’s Cube". "We hope to create a solution together with Huawei, and use a central platform to link different software and systems in the integration industry. Enterprises bring their own data to the station. As a peer-to-peer exchange, the platform will provide enterprises with corresponding user portrait analysis, logistics matching services based on big data, etc."

　　"Making big data and artificial intelligence technology deeply empower the industry is the core goal of the digital transformation of Dongguan’s furniture industry in the future," Lin Guorong said.

　　(Author: Zheng Kangxi, a trainee reporter for Southern Finance and Economics All Media, Editor: Yu Changhuan)

　　China News Service, Beijing, November 13 (Lang Lang) At around 3:00 a.m. on November 9, a knife attack by a Didi driver occurred in Nanjing, causing a dispute between the two sides due to passengers demanding that the driver speed up in the tunnel.

　　Didi said that after verifying the recording in the car of the order, it was found that the passenger asked the driver to speed during the journey; while the passenger said in an interview with the China News Service reporter that he did not ask the driver to speed, but only to be as fast as possible within the speed limit.

　　The injured passengers have responded to the incident online. Some netizens believe that the speed limit for crossing the tunnel is stipulated by law, and passengers are unreasonable; others question why the driver is carrying a knife?

　　The scene of the incident, pictures provided by the interviewees

　　Dispute 1: Did the passenger ask the driver to speed?

　　At around 1am on November 9, Mr. Wang called for an express train through "Didi Chuxing" on the Alipay terminal and went from Nanjing South Railway Station to his residence on Huju Road. He recalled to a reporter from China News Service that because he was in a hurry to go home and video with his girlfriend, when the car reached the Qingliangmen tunnel, "I saw that there was no car in the tunnel, so I asked the driver to drive quickly." The driver refused Mr. Wang on the grounds of speed limit. The two sides immediately quarreled.

　　According to Mr. Wang’s account, after the car drove out of the tunnel to near Hohai University, the driver asked Mr. Wang to get out of the car, and he also got out of the car. The two had a physical altercation. Mr. Wang pinned the driver to the ground, and the driver showed a knife and stabbed Mr. Wang in the right arm.

　　"The knife hit the bone, and blood spurted out immediately." Mr. Wang said that he couldn’t see where the other party took out the knife in the night, but only remembered that it was a black dagger about 10cm long.

　　Mr. Wang said that after he called the police, the driver scolded: "It’s good that you didn’t stab to death."

　　"He also said that he had just stabbed someone two days ago, and his uncle was the director of the Public Security Bureau." Mr. Wang said that after the incident, the driver Liu was taken away by the police and was criminally detained. Mr. Wang was sent to the hospital’s intensive care unit for a broken vein. Due to excessive blood loss (about 1000cc), he fainted three times before and after, and is currently recovering.

　　On the 12th, in an interview with China News Service, Didi replied to the matter, saying that the platform had verified the in-car recording of the order: the passenger asked the driver to speed during the journey, but after the driver refused, the two sides had an altercation, which then escalated into a physical conflict.

　　The reporter asked Mr. Wang many times "whether the driver is required to speed", and Mr. Wang always made it clear that he only asked the driver to drive faster within the speed limit, not to speed.

　　The driver was detained and unable to be interviewed.

　　Passengers receiving treatment, photos provided by interviewees

　　Dispute 2: Why do drivers carry knives? Does the platform allow it?

　　In addition to the "Rashomon" "whether speeding is required", there is another point of debate in this incident – why does the driver have a knife?

　　Screenshots of netizens’ comments

　　According to Didi’s disclosure, platform data shows that the driver of the Dongfeng Fengxing Jingyi X6, which Mr. Wang was riding, has obtained a driver’s license for online car-hailing in Nanjing, with a history of receiving more than 10,000 orders. Past passengers have rated it as five-star.

　　According to a report by Jiangsu media "Wusu.com", a staff member of Didi Chuxing said in an interview: The company expressly stipulates that drivers are not allowed to bring controlled knives on the bus. As for why drivers carry daggers with them, as of the press release, Didi has not responded positively.

　　In a reply to the media, Didi said: "After receiving the relevant information, the platform immediately set up an emergency response team. On the one hand, the staff was assigned to visit the hospital at noon to visit the injured, pay medical expenses in advance, and ensure that the injured were fully and timely treated. On the other hand, actively cooperate with the police to investigate the incident."

　　"Next, we will step up efforts to educate drivers on safety and platform rules, guide drivers and passengers to communicate in a civilized and rational manner, and resolve disputes through reasonable and legal channels," Didi said.

　　Didi: One wave has not been leveled, and the hitchhiker has just been back online.

　　This is not the first time something has happened to Didi.

　　On the evening of May 5, 2018, Li, a flight attendant in Zhengzhou, was killed while riding a Didi ride-hailing car. On August 24 of the same year, Zhao, a 20-year-old woman in Yueqing, Zhejiang, was killed while riding a Didi ride-hailing car. One hundred days, two lives, Didi announced that it would offline its ride-hailing business nationwide.

　　In March 2019, a Didi driver in Changde, Hunan Province, died after being stabbed more than 20 times by a passenger named Yang.

　　Not long ago, on November 6, Didi announced the trial operation plan of Didi Hitch: it will be launched in seven cities including Harbin and Beijing from November 20. The plan has also been adjusted due to the controversy over "whether it discriminates against women".

　　According to the Economic Daily, in July this year, Didi Chuxing held a hitch media communication meeting in Beijing. "I’m just afraid." Liu Qing, president of Didi Chuxing, admitted at the meeting that the team was "rather cowardly" and waited so long because he was afraid. "Who is so sure that they can launch a 100% safe product?"

　　Autumn is refreshing and autumn is like wiping, and the core values of socialism have also borne fruit in the whole society. We turn our attention to the depths of the years and step towards a spiritual highland. For more than 50 years, on the vast land of Northeast China, Daqing Petroleum people have held high the common ideal of "I offer oil for the motherland", and the roaring oil flow has enriched the blood of the great country, flashing with the splendor of spiritual transformation into material. Today, the core values of socialism have come to fruition in Daqing, and the Daqing spirit that has continued for half a century has found a new era of fit. The irreplaceable energy base of the Republic once again resounds the exciting sound of jade and gold.

　　The Daqing spirit carries the essence and essence of socialist core values and is the "Daqing expression" of socialist core values

　　The Daqing spirit with "patriotism, entrepreneurship, truth-seeking and dedication" as its main content is a noble spirit nurtured and tempered in the fiery practice of socialist construction. The essence of Daqing spirit reflects the essential requirements of socialist ideology and morality, carries the essence and essence of socialist core values, and is highly compatible and consistent with the basic connotations and requirements of socialist core values.

　　Patriotism is embodied in the responsibility and mission of "winning glory for the country and fighting for the people". "Patriotism" is the core of socialist core values, and it is the responsibility of every citizen that cannot be abandoned for a moment. Similarly, "patriotism" is the most distinctive mark of Daqing Petroleum people and the core content of Daqing spirit. Whether it is during the arduous war period or in the development stage of continuous and stable production, Daqing Petroleum people have always breathed and shared the same destiny with the motherland, insisted on integrating the needs of the country into everyone’s value pursuit, and turned patriotism into conscious actions of producing more oil and more gas. It has achieved high and stable production of crude oil with an annual output of more than 50 million tons for 27 consecutive years, and maintained continuous and stable production of 40 million tons for 11 consecutive years, with a cumulative production of 2.19 billion tons of crude oil.

　　Dedication ethics is reflected in the entrepreneurial passion of "hard work and self-reliance". "Dedication" is the basic professional requirement of citizens, that is, always love and value the work and position you are engaged in, and thereby stimulate a strong sense of belonging and pride to the company and the country. The entrepreneurial spirit of hard work and self-reliance is the professional ethics of Daqing oil people. During the war, the tens of thousands of oil troops represented by the iron man Wang Jinxi, "would rather live for 20 years less, and desperately want to win the big oil field". In just three years, they won the big oil field at a high speed and high level, and threw off the hat of poor oil in our country in one fell swoop. Entering the new era, in order to maintain the national petroleum strategic security, Daqing Petroleum people have reflected their passion for "entrepreneurship" in innovative industries and market entry. There are 165 teams in the oil field, more than 4,570 people, and they have penetrated into 23 countries and regions.

　　The quality of integrity is reflected in the realistic style of "three old and four strict" and "four alike". "Integrity" is the foundation of a person’s life and the necessary moral conduct, and it is reflected in the work of behavioral rules and codes of conduct. Daqing Petroleum people always regard integrity as the root of their life and the foundation of their business, emphasizing "three old and four strict" and "four the same" everywhere and at all times, treating their careers "as honest people, telling the truth, doing honest things", and having "strict requirements, strict organization, serious attitude, and strict discipline"; treating their work "night and day the same, bad weather and good weather the same, the leader is not on site and the leader is on site the same, no one checks and someone checks the same". In practice, they have formed the working standards of "I would rather have one good, not ninety-nine passable", "dry work can withstand the inspection of generations and grandchildren", which has become a true portrayal of the integrity and truth-seeking of Daqing Petroleum people.

　　The concept of friendliness is reflected in the unremitting pursuit of "contributing energy and creating harmony". "Friendliness" is one of the traditional virtues of the Chinese nation advocated by the core socialist values. Daqing Petroleum people regard dedication to the country and society as the due meaning of practicing the concept of friendliness, always adhere to the corporate tenet of "contributing energy and creating harmony", adhere to the development of collusion, responsibility sharing, urban and rural construction, and stability sharing, promote the construction of "Harbin-Daqi" industrial corridors, and build the province’s oil and gas economic circle; jointly develop 21 peripheral oil fields with local governments to create favorable conditions for their accelerated development; vigorously support urban public construction and socialist new rural construction, and use industrial advantages to drive regional economic development and promote harmonious relations between enterprises and land. In June this year, the China National Petroleum and Natural Gas group company signed the "Deepening Strategic Cooperation Framework Agreement" with Heilongjiang Province, and Daqing Oilfield will make new contributions to improving people’s livelihood, increasing employment and promoting local economic and social development.

　　　　The inheritance and innovation of the Daqing spirit ensured that the core values of socialism took root

　　Inherit without losing roots, innovate and keep the soul. The Daqing spirit has come along the history, and the shedding brilliance has nourished the growth of generations of Daqing people. Non-stop, not confused, re-learning and re-education, the Daqing spirit has become an important breakthrough point for cultivating and practicing socialist core values.

　　Grasp education and strengthen spiritual inheritance. Oilfield regards Daqing spiritual education as an important content of employee entry, party and group education and employee training, and has carried out theme education activities such as "Cherish honor, hold high the banner, create the future", "Learn iron man, make new achievements, stabilize oil and increase gas as a pioneer", "Study Daqing spirit again, inherit and carry forward the fine traditions of the war" throughout the oilfield; compiled and issued dozens of books with tens of millions of words, such as "Dictionary of Daqing Oilfield Corporate Culture" and "Compilation of Daqing Oilfield Literature and History Materials", and opened an iron man lecture hall, academic report hall, etc., so that leading cadres and post workers can board the podium to exchange knowledge and experience of inheriting the Daqing spirit.

　　Grasp the position and enrich the cultural carrier. It has successively built 22 national patriotic education bases such as the Ironman Wang Jinxi Memorial Hall and the Daqing Oilfield History Exhibition Hall, and the China Petroleum Enterprise Spirit Education Base. It organizes employees to visit and study in batches every year, and has become a "holy place" for employees’ children to study and leave their hometowns, so as to experience the charm of Daqing spirit in a subtle way. In addition, the oilfield has successively improved more than 50 corporate culture construction demonstration sites such as the 206 oil production team, developed more than 20 industrial heritage sites such as the first crude oil transportation site, built more than 30 oilfield plazas named "Iron Man" and "Entrepreneurship", and held "Square Culture Week" and "Battle Songs Everyone Sings" and other mass cultural activities. A total of more than 230 events have been held in three years. He also created film and television dramas such as "Daqing Soul" and "Iron Man Wang Jinxi", and a large number of literary works such as "Iron Man" and "Daqing People in the New Era", which were deeply popular and had a wide impact.

　　Grasp models and highlight demonstration and leadership. The oilfield pays attention to the selection of advanced models, and has successively cultivated and selected more than 5,000 models of various types. After the iron man Wang Jinxi and the iron man Wang Qimin in the new era, trees have been selected to publicize the third generation of iron men – Li Xinmin of "Daqing New Iron Man" and a number of major models such as "Five Red Flags" and "Five Pioneers" in the new era. The oilfield also selects a number of models such as meritorious employees and meritorious collectives every year. Duan Fuhai, an employee of the fourth oil production plant, engaged in innovation based on his position, solved more than 300 problems, and won 16 major technological innovation awards in the oilfield, 10 national patents, and achieved more than 31 million yuan In recent years, Duan Fuhai and a group of grassroots innovation experts have given a series of lectures to more than 5,000 grassroots employees in the "Iron Man Lecture Hall".

　　Grasp the key points and improve the quality of young workers. In response to the fact that the proportion of "post-80s" and "post-90s" young workers in the team is close to 20% in recent years, and the proportion of market-oriented and part-time employees accounts for more than 30%. Mentoring and apprenticeship assistance and vocational mentors are widely promoted among young workers. Combined with the characteristics of modern youth, nearly 700 official certified Weibo such as league organizations at all levels, ironman pavilions, and oilfield newspapers have been opened, and the number of fans is nearly 30,000. With the theme of "Colorful Youth, Brilliant Interpretation", a WeChat communication platform has been built, and more than 20,000 mobile phone users have reached. At the same time, a Weibo contest and a micro-movie contest have been widely launched, and a large-scale educational TV quiz program "Answering

　　Grasp the grass-roots level and summarize the promotion experience. Respect the pioneering spirit of the grass-roots people, and let the Daqing spirit take root. Adhere to the "soul of the post responsibility system is the post responsibility", mobilize employees to start from bit by bit and start with details, and consciously strengthen the post responsibility; advocate the concept of "learning to work, work to learn", naming achievements such as "Wang Chunrong hot washing method" and "Shaochun wrench" to stimulate employees’ enthusiasm for learning skills and strengthening quality; build a harmonious interpersonal relationship of unity, friendship, equality and mutual assistance, and open a "psychological adjustment room" to make the grass-roots level a "home" for employees’ attachment.

　　Grasp innovation and adapt to the characteristics of the times. Using oilfield TV media, we have successively launched two "Moving Oilfield Characters" selection, "Daqing Dream – We are in Action" patting competition, mass technology competition, "Technology Champion" young workers’ skills PK competition, "Dream Sailing" TV host competition and other activities. At the same time, we have organized and carried out "Who is the King" table tennis competition and badminton TV competition and other activities, with more than 100,000 direct participants, who have been warmly welcomed by the oilfield workers.

　　Through a series of education and guidance, the cadre and staff team has effectively achieved "three never forget, three never lose", that is, the working environment has been improved, the battle style has not been forgotten, and the tradition of being meticulous and serious has never been lost; living standards have been improved, and the "fighting spirit" has not been forgotten, and the tradition of diligence and thrift has never been lost; with the development of the oil field, the process of hard work and entrepreneurship will not be forgotten, and the tradition of fighting for oil will never be lost.

　　III. The radiation and dissemination of the Daqing spirit has promoted the universal recognition of socialist core values

　　Crossing the Songnen Plain and the waters of the Longjiang River, the Daqing spirit, which was born on the black soil, has long since left the Daqing Oilfield, and has widely and deeply influenced Chinese people’s thinking, playing a positive role in cultivating and practicing socialist core values.

　　Adhere to the brand of "breaking into the market" and use the Daqing spirit to build the image. Wherever the market expands, the Daqing spirit will be radiated to. Over the years, the Daqing team tempered with the Daqing spirit has not only won by superior technology in the domestic and foreign markets, but also by fine traditions, excellent work style and advanced culture, calling the "Daqing" brand. "Daqing New Ironman" Li Xinmin led the DQ1205 team to fight in Sudan and Iraq with the fighting spirit of "I would rather go through all kinds of difficulties and risks, but also to contribute oil to the motherland". In the new era, Daqing people connected with international management, integrated into regional culture, relied on tenacious style and strength, and relied on excellent quality to break into the market, establishing the image of Daqing overseas and raising the red flag of Daqing.

　　Since 2010, the Oilfield has organized a tour to preach the "Oil Soul" Daqing spirit, with a total of 345 lectures and a total travel distance of more than 200,000 kilometers. The direct audience exceeded 200,000 people, and more than one million people learned through various forms. In 2012, the Preaching Corps was awarded the National Workers’ Pioneer by the All-China Federation of Trade Unions. In recent years, Daqing Oilfield has also concentrated publicity through the central mainstream media, participated in important national conferences and high-level forums, and actively carried out visiting and exchange activities to spread the Daqing spirit, so that it has been widely recognized by all sectors of society. After listening to or visiting Daqing, many people gave high praise to the Daqing spirit, saying that learning to understand the Daqing spirit, the iron man spirit, touched the mind, shocked the soul, and accepted a profound spiritual baptism. In the future, we must behave like iron men and do things, and use practical actions to realize the Chinese dream.

　　Adhere to the "tree of three virtues" to do public welfare, and light up life with the spirit of Daqing. Su Xiuqin, deputy head of the Oilfield Chengxin Community Community Party Member Contact Service Station, is a retired cadre over 60 years old. In 2010, in response to the reality that there are many retirees in the community and few cultural activities, she led the establishment of "Chengxin Art Troupe", "Chengxin Calligraphy and Painting Garden" and other groups, and also established the "Love Sister Studio", which took the 22 empty nesters in the community as a key aid object, and carried out psychological comfort activities together with the property and neighborhood committees, creating a harmonious and stable community environment. The "Love Transfer" Volunteer Association organized by Bai Chunhai, an employee of the Drilling Engineering Company, has organized more than 580 public welfare activities over the past seven years, developed more than 2,000 members, and raised a total of more than 2 million yuan for various donations. The Daqing Volunteer Alliance, chaired by Duan Yide of the Second Oil Production Plant, the Love Association named after Zhu Hua of the Fourth Oil Production Plant, and the "Charity Donation" group established by the employees of the natural gas branch, all integrate the core socialist values into the hearts of the people and turn them into a reality of life.

　　The voice of Huang Zhong and Dalu of socialist core values has been sung in China. Daqing Petroleum people will continue to inherit the spirit of Daqing and the spirit of iron man, and sing all the way and have great ambitions.

　　(This article is excerpted from the 19th issue of "Red Flag Manuscript" in 2014.)

Half a month ago, Ms. Li, who was on a business trip to Jinan, used the chauffeur service. After checking out, she found that she had charged 109 yuan for a 1.5-kilometer trip. Recently, many car owners reported to the New Yellow River reporter that they had been charged high prices when looking for a chauffeur, suspecting that they might have encountered a "black chauffeur".

The reporter visited and investigated and found that most of the suspected "black drivers" wore regular imitation clothes and "squatted" drunk passengers on the scene. They borrowed billing software to set the payment amount at will, and even some billing software did not require identity verification and only charged membership fees.

Citizens spend 109 yuan to find a driver for 1.5 kilometers, which is nearly double the cost of other platforms

On November 9, Ms Li arrived in Jinan from Zibo on a business trip. That night, she had a drink with a friend at a bar on Luoyuan Street. After the show ended at 2am the next day, she called a chauffeur at the scene. "He was wearing platform clothes and said he was driving on behalf of Shi Cheng. I thought it was not far from the hotel where I stayed, so I asked him to send me back to the hotel." After arriving at the destination, the driver said that the weather was cold and he would increase the price, charging 109 yuan, Ms Li said. "I drank a lot at that time, so I paid him the money. The more I thought about it the next day, the more wrong it was."

Ms. Li said that the map from the bar to the hotel showed a distance of 1.5 kilometers, and a well-known driving platform only cost 55 yuan to drive 8 kilometers, and the fee of 109 yuan was too high. "Later, I didn’t find the Shicheng driving platform from the mini program, and I suspected that I encountered a’black driving ‘." Subsequently, the reporter checked the fee of a well-known driving platform, and the starting price from 0:00 to 6:00 was 55 yuan within 8 kilometers. The fee charged by the "driving" that Ms. Li encountered was nearly double that of the platform.

The screenshot of the payment order provided by Ms. Li shows that the recipient of the order is "Shicheng Auto Service", which is a personal account number. The reporter did not check the relevant information of the company through Tianyancha.

Coincidentally, Mr. Zhang, a citizen, also encountered a similar situation. "At the end of the liquor store, I found a chauffeur at the door of the hotel, and the chauffeur showed me with his mobile phone, indicating that he was a regular chauffeur, and the platform automatically billed him. It was not until after payment that I found out that the recipient was the chauffeur himself, not the regular chauffeur platform." Mr. Zhang also said that such "chauffeurs" are specifically aimed at passengers who are half-awake and half-drunk, "which is easier to’start ‘."

Reporter investigation: There are offline driving agents using billing software, and prices can be set at will

Regarding the situation reported by the citizens, the reporter launched an investigation near several hotels in the evening of the past few days. In the Impression Jinan business district, the reporter asked a driver after observation. The driver said that he was cheaper than the regular driving platform. The reporter showed that after arriving near IKEA, the driver’s platform order showed 100 yuan, so he urged the reporter to place an order. The reporter opened a regular driving platform to inquire, and the cost was only 35 yuan. So he asked the driver why the price was so high. The driver immediately locked the screen of his mobile phone and rode in the other direction.

At a barbecue compound on Olympic Sports Middle Road, several chauffeurs in formal attire stopped at the door of the hotel waiting for passengers. When asked by a reporter, the chauffeur said that he could directly transfer money on WeChat without going to the platform at the same price as the platform. "The platform needs to deduct our service fee, or I am a little cheaper than the platform, you can directly transfer it to me." The driver said.

A driver revealed that there are currently driving software on the market that can modify the price at will, and many data can be adjusted by the driver. Among these driving billing software, an app called "driving billing" is quite popular.

Subsequently, the reporter downloaded the "driving pricing" app in the Apple App Store and found that the software does not require identity authentication, as long as you enter your mobile phone number and verification code to log in. On the software, registrants can set their own pricing template, starting price and starting mileage, waiting time charges, return fees, etc. After exceeding the starting mileage, the price per kilometer can also be set by themselves, and all prices can be set from 1 yuan to 151 yuan.

The reporter edited the billing template in the "Driving Price" App. The starting price for the whole day is 151 yuan. The software shows that after starting the order and then ending the order, the driving fee of 151 yuan can be charged.

The driver revealed that in addition to using the software to arbitrarily price, there are also some personal driver drivers who buy driver clothes online to hide people’s eyes and ears. On the Taobao platform, the reporter entered "driver’s vest", and you can see a large number of clothes that are exactly the same as the regular driver’s platform appeared in the search results. The reporter randomly clicked on a store to ask about the driver’s vest. The customer service of the store said that the store’s driver’s vest is the same as the regular driver’s platform, and the font and logo can be changed. It will be shipped within 48 hours.

There are more than ten types of driving billing software, and the starting price limit can be unlocked by software payment.

The reporter learned that at present, the main drivers are registered drivers of various driving platforms and personal drivers who do not have any guarantees and operate independently. Some personal drivers do not want to pay platform fees or share with the platform, so they rely on billing software for pricing. The reporter searched for software related to driving and pricing in the Apple Store and found that there are more than ten downloadable billing software. Some software can be downloaded and used, and some software shows that the network connection is unstable and cannot be used when registering.

The reporter randomly downloaded a software called "Driver", and the software introduction stated that "Driver" is a traffic navigation and billing application. Regardless of the driver or the owner, you can customize the billing template. After starting the service, according to the current billing rules, calculate the mileage and the price corresponding to the mileage in real time. You can set the mileage correction function, estimate the price of the mileage, accurately calculate the positioning, travel trajectory, and one-click navigation. It is a necessary metering tool for driver drivers.

Later, when the reporter changed the starting price of the software to the maximum limit of 120 yuan, the software reminded "The starting price you set has exceeded the current city price too much. In order to avoid disputes with customers, please set it carefully. If you need to unlock, pay 299 yuan to permanently unlock the starting price limit."

In the market, a variety of billing software is used by drivers to slaughter customers, and even become a kind of "convenience". How should the rights and interests of consumers in question be protected? A staff member of the market supervision department told reporters: "’Black driving’ belongs to the chaos of the industry. We mainly supervise the driving company, such as whether the platform clearly labels the price to consumers and whether the billing basis is informed to consumers. ‘Black driving’ is based on personal pricing, or using some billing platforms to charge consumers unreasonable driving fees. It is difficult for market supervision departments to supervise and enforce personal charging behavior."

According to a staff member of Jinan 12345 transportation special seat, driving is an emerging industry. At present, there are no laws and regulations in our country to prevent individuals or units from engaging in driving activities, and there are no laws and regulations to stipulate driving standards, qualifications and qualification restrictions.

Industry insiders say the industry lacks supervision and the market order still needs to be standardized

A person who has been engaged in the driving industry for many years said that the driving industry currently lacks professional standards and the norms of relevant institutions, and is in a state of unsupervised. According to his understanding, "personal driving" in Jinan mostly exists near the Olympic Sports Area and the High-tech Zone. " For example, during peak periods, when orders are issued very intensively, passengers can’t find a chauffeur on the platform. At this time, such’personal chauffeurs’ start to’attract customers’. Most of them are mobile squatting stations, and some drivers wear regular platform clothes, and they can’get back their money ‘by taking an order in one night; there is another situation, the regular platform will deduct 2% of the driver’s service fee. Some drivers are unwilling to go to the platform, and the asking price is the same as the platform price, but when encountering a driver with poor driving skills, it is difficult to find someone to hold accountable for an accident. "

The industry insider cautioned, "The most reliable way is to call the driver through the regular platform. The regular platform has the driver’s information. If there is a safety problem, each driver has insurance, and the owner can find the driver to be held accountable. The driver is bound by the corresponding regulations of the platform and will not ask for the price at will."

The reporter searched and found that from September 20th to October 19th, the Jinan Municipal Transportation Bureau publicly solicited opinions and suggestions from the public through the website of the Jinan Municipal People’s Government on the "Notice on Regulating the Order of the Driving Market (exposure draft) ". One of the solicitation opinions mentioned the threshold for employment and the government’s introduction of pricing standards: There are no special laws and regulations in our country to regulate and restrict the entry threshold for engaging in driving services. At present, it mainly relies on the self-discipline of each driving service operator (platform or enterprise, the same below). Each driving service operator independently determines the recruitment standards and regulations for car drivers according to their own operating conditions. Secondly, according to the "Price Law of the People’s Republic of China" and the "Shandong Province Pricing Catalog", the government pricing project implements directory management. The driving service is not included in the "Shandong Province Pricing Catalog", and the price is subject to market-adjusted prices. The specific price standards are independently formulated by the operator according to their own costs and market supply and demand.

Huang Xiwen, a lawyer at Shandong Zhengdu Law Firm, also reminded consumers that there are currently no unified regulations on surrogate driving across the country. The management of surrogate driving is mainly due to the internal supervision of the company and the self-discipline of the surrogate driver. Therefore, when choosing a surrogate driver, try not to be convenient. You can directly find a surrogate driver at a restaurant, bar, etc. to solicit business. You must check the other party’s driver’s license, confirm the basic information and leave your contact information. It is best to place an order through a regular surrogate driving platform to prevent accidents.

New Yellow River Reporter: Yan Xiaoyu

Article | Interesting understanding of business, Li Wenqi

In addition to selling cars, what else can car companies sell? The answer may subvert your perception.

Recently, Huiding Insurance Brokerage Co., Ltd. (hereinafter referred to as "Huiding Insurance Brokerage") changed its corporate name to NIO Insurance Brokerage Co., Ltd. This move has attracted widespread attention because it is understood by industry insiders as the acceleration of NIO’s layout in the insurance sector.

Image credit: Qichacha

In recent years, not only NIO, but also the number of new energy vehicle companies that value the auto insurance market has gradually increased. Xiaopeng, Ideal, BYD and Tesla have all made plans.

Dong Hao, a veteran in the automotive industry, said that compared with traditional property insurance companies, new energy vehicle companies entering the new energy vehicle insurance market have more advantages in vehicle loss assessment and insurance premium estimation. Car companies can use this as a service breakthrough point and develop more high-profit after-car ecosystem services.

But just like the two sides of the coin, can the beautiful new energy auto insurance really help NIO develop the after-car ecosystem? And, how much support will the continuous cross-border NIO give to the auto insurance business after the launch of mobile phones, charging piles and other products? This may be the point that the current industry pays more attention to.

01. Crowded car insurance track, NIO is catching up

According to the latest statistics released by the Ministry of Public Security, as of the end of September 2023, the national new energy vehicle ownership reached 18.21 million, accounting for 5.5% of the car ownership. From the first to the third quarter of 2023, 5.198 million new energy vehicles were registered nationwide, an increase of 40% year-on-year, accounting for 28.5% of the new car registration.

There is no doubt that the outbreak of the new energy vehicle market has made new energy vehicle insurance a huge blue ocean market. Soochow Securities estimates that by 2025, the scale of new energy vehicle insurance premiums will reach 186.50 billion yuan, accounting for 17.9% of the total proportion of vehicle insurance premiums; by 2030, this scale will reach 454.10 billion yuan, accounting for 32.1% of the proportion of vehicle insurance premiums.

For this huge and promising market, a number of new energy vehicle companies have entered the market.

In July 2018, XPeng Motors established Guangzhou XPeng Motors Insurance Agency, which was later renamed Guangzhou Smart Choice Consulting Services Co., Ltd.; in 2020, Tesla Insurance Brokerage Co., Ltd. was established in Shanghai; Li Auto also fully acquired Yinjian Insurance Brokerage Co., Ltd. in June last year, and later changed its name to Beijing Ideal Insurance Brokerage Co., Ltd. At the 2022 Annual General Meeting, BYD Chairperson Wang Chuanfu said that BYD would enter the new energy automobile insurance industry.

There are many benefits to the deployment of new energy vehicles in the field of auto insurance – after obtaining the relevant insurance license, new energy vehicle companies can configure insurance through car owners to form a complete closed loop of car manufacturing, sales, and after-sales services, which is expected to become a new profit growth point for car companies.

In this context, it is logical for NIO to accelerate the layout of insurance. As early as the beginning of 2022, NIO invested in the establishment of NIO Insurance Brokerage Co., Ltd., with a registered capital of 50 million yuan; but unfortunately, until the company was cancelled, the company did not obtain relevant qualifications, let alone carry out related insurance business.

The reason is actually very simple. Insurance qualifications themselves are a scarce resource. In recent years, the insurance intermediary market has developed rapidly, but there are also pain points of uneven operation quality of intermediaries. Regulators have tightened the approval of insurance intermediary licenses.

But this did not discourage NIO’s determination to explore the insurance market, and instead looked for a "curve" entry route. In December 2022, Anhui NIO Data Technology Co., Ltd., controlled by NIO founder Li Bin, wholly invested in Huiding Insurance Brokerage, and then the original executives also withdrew one after another. It was not until September this year that Huiding Insurance Brokerage changed its name to NIO Insurance Brokerage, and NIO finally went official in its own insurance business.

Picture source: NIO Insurance Broker official website

For this acquisition, NIO did not disclose the specific transaction amount. But according to the market situation, it will not be too low. For example, when BYD transferred 100% equity of Yi’an Property Insurance this year, it spent 4 billion yuan to invest in insurance licenses with higher "gold content". In this regard, some market analysts said that the application for relevant license qualifications in the insurance industry is relatively long. NIO’s operation of Huiding Insurance Brokerage is behind "using money for time". It is naturally easier to buy chickens and lay eggs than to raise big chickens and then lay eggs.

"But the insurance industry is more complicated, and it’s not a one-day job." Zhang Xiang, a visiting professor at the Yellow River Institute of Science and Technology and an automotive industry research institute, said to "Interesting Business": "NIO obtains qualifications through acquisitions, and then opens up sales, insurance, after-sales and other links. For the insurance business, it can deeply cultivate the precise customer group, which is a big advantage. But it should be noted that new energy vehicle insurance is not a profitable business at the moment."

02. Is there enough "ammunition"?

The license qualification is grafted through the "banknote ability", and the subsequent challenges that NIO has to face are the financial ability, technical ability and network layout. No matter what, stronger "banknote ability" is required. "Especially the financial ability level is a big test for new energy vehicle companies," said Mr. Fei, an industry insider.

Because behind the blue ocean of new energy vehicle insurance, there is a hidden high compensation pressure and the resulting general loss. Shenwan Hongyuan Group’s research report shows that the current new energy vehicle insurance compensation rate generally exceeds 85%, and the industry is facing greater underwriting loss pressure.

Zeng Yi, general manager of China Pacific Insurance Property and Casualty Insurance, has also publicly stated that the insurance rate of new energy vehicles is nearly double that of fuel vehicles, and the year-on-year increase in automobile travel in the first half of this year has posed a certain pressure on the underwriting cost of new energy vehicles. China Pacific Insurance’s 2022 interim results show that the new energy vehicle insurance premium grew rapidly in the first half of last year, accounting for 6.6%. However, the new energy vehicles underwritten by Pacific Insurance Property and Casualty Insurance are still losing money.

A set of data obtained by the reporter of the Economic Observer also shows that the insurance rate and compensation rate of new energy vehicles are at a high level. In the first half of 2023, the number of new energy vehicle insurance settled compensation cases increased by 1021.9% year-on-year, and the average compensation for resolved cases was 5801 yuan, an increase of 764 yuan compared with the same period in 2022. However, the average insurance premium for new energy vehicle insurance was only 4081 yuan, a decrease of 47 yuan compared with 2022.

All kinds of phenomena have confirmed that the new energy compensation amount is currently much higher than the insurance premium income. This also means that all players entering the new energy vehicle insurance field must prepare sufficient ammunition. So, is NIO ready?

At the end of August this year, NIO-SW (09866) announced its unaudited financial results for the second quarter ended in the first half of 2023. Data show that NIO’s revenue in the second quarter of 2023 was 8.7717 billion yuan, a year-on-year decrease of 14.8%; gross profit was 870 billion yuan, a year-on-year decrease of 93.5%; net loss was 6.0558 billion yuan, an increase of 119.6%; adjusted net loss was 5.4457 billion yuan, an increase of 140.2%.

Image source: Screenshot of earnings report

From the perspective of the general environment, new car-making forces have shown varying degrees of losses; in the first half of this year, Li Auto’s total revenue was 47.44 billion yuan, and its net loss was 3.24 billion yuan. In comparison, NIO’s loss situation is much more serious.

According to the annual report of NIO-SW (09866), between 2018 and 2022, although NIO’s total revenue is growing, it has been in a state of loss. The losses in the five years were 23.328 billion yuan, 11.413 billion yuan, 5.3041 billion yuan, 4.02 billion yuan and 144.37 yuan. By the first half of this year, NIO’s net loss has exceeded 10 billion yuan, which is 10.926 billion yuan.

What can be seen is that in the context of the recovery of the new energy vehicle market in the first half of this year, NIO still maintained a situation where revenue and gross profit continued to decline and losses continued to expand. Whether it is a single quarter or the entire first half of the year, NIO’s net profit attributable to the parent set a record low for the same period in history.

In terms of delivery, NIO’s situation is also not optimistic. According to public data, NIO delivered 15,641 vehicles in September this year, an increase of 43.8% year-on-year and a decrease of 20% month-on-month. It was the most severe decline in the sales list of new energy vehicles in September.

Revenue decline, delivery decline, but NIO did not reduce investment. According to the financial report data, in the second quarter of this year, NIO’s development investment reached 3.34 billion yuan, close to Tesla’s 3.98 billion yuan, but significantly higher than the ideal 2.43 billion yuan and XPeng Motors 1.37 billion yuan. Statistics can be seen from the previous data, starting from the fourth quarter of 2022, NIO’s R & D expenses have exceeded 3 billion yuan for three consecutive quarters.

It is equivalent to saying that behind NIO’s bet on auto insurance, NIO’s own financial performance and delivery are not optimistic. In the future, whether it can provide support at the auto insurance level depends on the importance of the business in the NIO ecosystem.

"If NIO’s main business is doing very well and can give greater support to the auto insurance business, then overall, auto insurance must be the icing on the cake for NIO," Mr. Fei added: "On the contrary, if its own losses increase, coupled with the high underwriting pressure of auto insurance, the pressure on NIO will be relatively large in the short term."

03. Crossing the border all the way, what is NIO in a hurry?

To the outside world, NIO is less and less like a car company. This indifference is mainly due to NIO’s full range of crossovers – mobile phones, charging stations and now car insurance business.

In June this year, it was reported that the NIO mobile phone had passed the MIIT radio approval; as expected, on September 21, NIO Innovation and Technology Day, NIO released the first ship mobile phone, NIO Phone. According to Li Bin, "NIO makes mobile phones not because mobile phone companies cross the border into the automotive industry, nor do they rely on mobile phones to make money, but NIO users need a mobile phone that is undoubtedly linked to NIO."

But in the eyes of many users, this is not the case. On social platforms, many netizens complained that "it is easier to adapt NIO to more models. The probability of buying another mobile phone alone is not high, and buying a car and giving a mobile phone is almost the same." "It is obviously something that can be done by an app, but you have to develop a mobile phone!" The topic of who the NIO mobile phone is sold to has also triggered widespread discussion.

Image source: Weibo

In addition to the heavy injection of mobile phones, NIO also continues to invest in the field of supplementary energy. By the end of 2022, NIO had 1,315 replacement stations; in early 2023, Li Bin put down his big talk and wanted to build another 1,000 replacement stations. According to NIO’s official data, as of October 20, NIO has arranged a total of 1,969 replacement stations, 3,252 charging stations, and 936,544 third-party charging piles.

Industry analyst Yu Shengmei said that the current construction of power stations is fragmented and chaotic, and the industry is expected to enter the fast lane after the establishment of the national standard. Whoever has the first-mover advantage will be able to enjoy the dividends first.

But at present, it is difficult for the NIO power exchange model to rely on itself to make profits in the short term. According to the calculation of Oriental Securities, generally speaking, the power station reaches break-even, and the utilization rate is about 20% or more, that is, each station needs to serve 88 times a day to barely make a loss. According to NIO President Shen Fei, the break-even line of NIO power station is about 50-60 orders a day, and the current average daily order volume of NIO power station is 35-36 orders.

From a product perspective, this is indeed a good story, but so far, this good story has not brought much benefit in business practice.

As early as 2013, Tesla had experimented with replacing power stations in the United States, but was troubled by factors such as construction costs and profitability, and finally chose to give up. Similarly, behind the replacement of power by NIO owners is the reality that NIO "keeps changing power and loses money". Because the cost of adding replacement stations is extremely high, it is a typical asset-heavy business.

The data shows that the cost of the first generation of NIO substation is about 250-3 million, about 205 are established, and the cost of the second generation substation is 1.50 million yuan, and the number is 1100. According to this data, NIO has roughly invested more than 5 billion yuan in the substation.

Since June this year, NIO’s third-generation power station has maintained a construction speed of 120-150 seats per month. If the cost of the second-generation power station is estimated, NIO’s investment in the construction of power stations in 2023 is expected to be more than 1.50 billion yuan.

In addition to power station equipment, battery storage, battery depreciation, etc., it also requires personnel costs, site expenses, and commercial electricity bills. This is equivalent to saying that NIO has invested more than 10 billion yuan in power station replacement.

Moreover, this business, which was originally intended to be blessed by NIO’s "service", has also become a point of complaint for car owners. In April this year, NIO made adjustments to user rights and interests. Since June 1, the number of free power changes for the first owners of some models has been adjusted to 4 times per month. Previously, this right corresponded to 4-6 free power changes per month according to whether charging piles were installed.

According to NIO’s explanation, free power exchanges will gradually decline until they are fully charged on demand. From a business perspective, this is understandable, but at the same time, such adjustments also make NIO, which has always won by "service", more passive.

Auto insurance, mobile phones, and energy supplementation systems are all major projects worth tens of billions of dollars. At present, whether it is just starting auto insurance, mobile phones that have already launched products, or power stations that have invested tens of billions of dollars, they have not brought profits to NIO. Instead, they are likely to become a drag on NIO’s business.

Standing at the moment, the bigger question from the outside world is, what should NIO, which is gradually tearing off the "service" label, use to impress users?

As one of the three giants of the "new car manufacturing forces", NIO’s story is very good, but returning to the essence of business, performance is the basic set. Especially, as the industry competition intensifies, NIO, which has been expanding its own boundaries, and its own performance pressure, may become more and more difficult.

References:

1. Qubit, "Reassessing NIO, It’s Time"

2. International Finance News, "Cars can’t be sold," Loss King "NIO wants to make mobile phones across borders"

3. Finance and Economics Eleven, "While making large losses and investing heavily, what does NIO think?"

4. Shanghai Securities News, "Is NIO going to sell insurance?"

There is such a game, there is no competition, no level, no task, only purely focused on "beauty and enjoyment" itself.

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Don’t think you’re talking about the popular Traveling Frog these days – these comments are two feature games given by professional gamers to the domestic independent team Tag Design: "Mortise and Mortise" and "Folding Fan".

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Unlike those games that emphasize competition, "Mortise and Mortise" and "Folding Fan" are popular science products with the theme of introducing traditional Chinese culture and craftsmanship. Players only need to swipe or click from start to finish, and the operation cannot be simpler. However, players can get a lot of satisfaction: "Mortise and Mortise" and "Folding Fan" provide detailed 3D models for each handicraft for users to watch and split 360 degrees; in simple swiping and clicking, players can learn all the structural characteristics, production process and related history of "Mortise and Mortise" and "Folding Fan"; in "Folding Fan", they can even participate in the 16 steps from choosing bamboo to making a fan.

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"Mortise and tenon" game screen

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"Folding Fan" game screen

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That’s right, "Mortise and Mortise" and "Folding Fan" are both functional games, and they are online game types that have gradually emerged in China since this year. When many people regard online games as "monsters", functional games can often make people "treat each other differently" because they not only make people realize the value of "education and entertainment" again, but also make games play a role in cultural protection, technological innovation and other fields.

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Functional games drive the transformation of the game industry

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If traditional online games emphasize entertainment, then functional games refer to those categories of games whose main purpose is to solve real social and industrial problems. Therefore, if traditional entertainment games and functional games are divided, even if they do not emphasize competition, "Travel Frog" still belongs to the former, while "Mortise and Mortise" and "Folding Fan" belong to the latter.

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Since the beginning of this year, the term "functional game" has begun to enter people’s field of vision, which is not unrelated to a message released by Tencent at the beginning of the year: Tencent announced that it will carry out a comprehensive layout of functional games from 2018, take functional games as one of the business Strategy and Development Direction, and plan to launch five categories of functional game products such as traditional culture, cutting-edge exploration, scientific exercise, scientific popularization, and parent-child interaction. Systematically explore and explore the positive social value of online games.

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In fact, "functional games", which are still a new term in China, have been relatively mature in the international development. Functional games are playing an increasingly important role in different fields. In layman’s terms, functional games can become a new medium for people to receive knowledge and skills through entertaining and entertaining, opening up new perspectives for people in terms of shortening the learning curve, accelerating the dissemination of professional knowledge, innovating scientific research models, improving corporate productivity and solving social problems.

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From the perspective of the international development of functional games, governments, enterprises and institutions in many developed countries and regions have regarded them as important skills training tools: the functional game "US Army" is used by the US Department of Defense for recruitment; "Emergency Commander" is used for drills for emergency disaster relief; "Code Orange" is used to train doctors to deal with mass casualty incidents; "Virtual Training Bank" provides financial analysis and risk management training for banks; functional game "Gabarello" for therapeutic purposes is used by Zurich Children’s Hospital for rehabilitation of brain injury patients….

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Industry insiders believe that with the wide application of functional games, functional games are driving the transformation of the game industry. In the United States, functional games have been in the forefront of the world in various market segments such as corporate training and education since 1994. In the UK, functional games have become a professional discipline and entered institutions of higher learning. In Switzerland, about 30% of game designers are engaged in the field of functional game design.

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Look, these are functional games.

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Compared with the foreign functional game market, the development and promotion of functional games in China is in the ascendant. Many people don’t even know what a "functional game" is. In this regard, the relevant departments of Tencent listed several functional games for reporters to illustrate the rich connotation of functional games:

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In terms of traditional culture and protection, the two functional games "Mortise and Mortise" and "Folding Fan" can make people more intuitively understand the subtlety of traditional skills; and in the function of "education and fun", the ingenious ideas of functional game developers are equally amazing.

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For example, "Moana" developed by the Belgian team Fishing Cactus is an educational functional game that specializes in exercising users’ typing skills. Players will play a little girl riding a fox in the game and go on an adventure in a 2.5D origami world. In different level scenarios such as snow, mountains, forests, etc., players need to use the special method of "typing" to fight monsters and solve puzzles. "Moana" is based on spelling and includes 8 different languages including Chinese, English, and French. The spelling of characters in the game will also be redesigned according to the setting language. Whether you are a typist or a beginner, you can find fun in the game.

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"Moana" game screen

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Also, "Euclidean Geometry" developed by the Russian team Horis is a mathematical game that uses rulers to draw and solve geometric puzzles. In the game, players need to make vertical lines, tangents, angle bisectors, circles and other geometric shapes on the plane through the rational use of drawing tools, and complete the level challenge in rigorous geometric logic. At the same time, players can continuously optimize the design to get the most elegant and concise solution in as few steps as possible. Overall, players can not only appreciate the beauty of geometry in the game, but also improve their logical thinking ability. Therefore, whether students or players who have left school can feel the mystery of geometry in the game.

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"European Geometry" game screen

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Tencent also revealed that in their functional game development plan, including the cooperation of Lego, they will launch functional games related to Lego building blocks through complementary advantages, so that more people, including parents and children, can learn while playing. Such games can not only educate and entertain, but also facilitate parent-child interaction.

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Functional games are a big industry

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In fact, the reason why functional games have developed rapidly in the international market is not unrelated to the economic value they contain. Tencent Research Institute has compiled statistics on more than 130 functional games and found that the combination of education and games is the most extensive, accounting for about 43% of the total, of which more than half of functional game products are used in primary and secondary education; about 19% of functional games are used in enterprises and business; medical functional games are ranked third, accounting for more than 16%. Among them, children’s medical games are the main ones, with content ranging from knowledge popularization to disease treatment. In addition to the above three fields, functional games are also widely used in different fields such as military, culture, and social management, involving all aspects of social life.

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The "cross-border" collection of games and different industries has generated huge economic value. Some institutions predict that games with cross-border applications will develop at a compound annual growth rate of 16.38% between 2015 and 2020, and the market size will reach 5.45 billion US dollars. In contrast, the development and application of functional games in our country is still in its infancy and needs to be vigorously developed.

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It is worth noting that the development of functional games is not only the task or interest of game companies. In recent years, the cross-border development of some enterprises has also further revealed the value of functional games. For example, IBM, Johnson & Johnson, Cisco and other companies have launched their own functional games, not only using them to train employees, but also combining games with their main business. For example, IBM has widely used games in internal businesses such as sales and Customer relationship operations, business information and data analytics; at the same time, in 2010, it first launched the cross-border game "CityOne" (literal translation: a city), which was designed, developed and produced by itself, to find urban planning solutions through role-playing. In addition, IBM has also integrated various new technologies developed by itself, such as process management, cloud computing, and collaboration, into the game, allowing players to learn how to use new technologies to help cities become smarter. After the launch of "CityOne", more than 8,000 people participated in the pre-registration process.

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Industry insiders therefore propose that the development of functional games is worthy of "admiration" from the outside world for the value of online games. For a long time, the domestic game industry has been burdened with huge social pressure, and traditional entertainment games have been controversial. But these views should not affect the development of functional games. In this context, it is necessary to improve the motivation and enthusiasm of industry and academia to develop functional games at the policy level, develop high-quality content, and then drive the whole society to gradually raise awareness of functional games and gradually accept their application in all walks of life.

Preface · Thousands of differences　

An eminent monk, known as Master Kuan Lin, gave Wang Jianlin a verse when he was 92 years old: "When the madness rests, the phantom body melts, and the dust inside and outside is empty. The cave is clear and clear, and there are no obstacles, and there are thousands of differences."

That was in 1997, when Wang Jianlin, his Wanda Group, and his Wanda football team were both thriving.

At this time, Xu Jiayin had just founded Evergrande Group not long ago. Oh, at that time, it could not be called a group. At that time, Evergrande did not know whether tomorrow would be good or bad, and whether the rivers and lakes would be deep or shallow.

Wang Jianlin, who left the football circle, has finally come back. At this time, Evergrande has been the overlord of the Chinese Super League for many years.

In the past 20 years, things have changed, but the phrase "thousands of differences make sense at once" is not outdated – two people, the road they have traveled, thousands of differences, the style of two people, thousands of differences, and the two people entered the era of Chinese football. There were also thousands of differences, but now it is just: the same goal.

　One Genhong Miao is starting at the bottom　

In January 2018, at an internal meeting of Evergrande Group, Xu Jiayin talked about his childhood experience when he mentioned why he wanted "targeted poverty alleviation":

"When I was 1 year and 3 months old, my mother got sick and had no money or place to see a doctor. I just left like this, and I became half an orphan."

"When I was in middle school, I was far from home. I carried a basket to school every week. The basket contained a black nest made of sweet potatoes and sweet potato noodles, and a small bottle with a little salt, a few drops of sesame oil, and a little scallion in it. This is my weekly ration. Three meals a day, one sweet potato, one nest, and a bowl of salt water for each meal. In summer, it is very hot, and the black nest grows hairy in half a day. Wash it and continue to eat."

Xu Jiayin said that in today’s Wumeng Mountain District, he saw the poverty of his childhood. "There is no road, no water, no electricity," and several families live scattered in a few kilometers of ravines. Each household is a dilapidated thatched hut, relying on the little hillside in front of the house and behind the house to eat from the sky.

Wang Jianlin had never tasted such pain. Wang Jianlin joined the army at the age of 15. In 1970, at the age of 15, Wang Jianlin was the youngest soldier in the Fourth Frontier Defense Regiment of the Jilin Provincial Military Region. Before joining the army, Wang Jianlin graduated from high school and spent half a year living in a farm in Cangxi County, Sichuan Province, which is known as the hometown of Sydney.

In November 1970, the whole army carried out "camping training", icy and snowy, along the original route of Linhai Snow Plains where Yang Zirong destroyed mountain sculptures, Wang Jianlin began his first difficult journey in life.

The army gave him special care, not letting him carry a rifle, only giving him a pistol. Despite this, with 10 kilograms of equipment on his back, Wang Jianlin had to walk 40 kilometers on the snowy road every day. This was too hard for a 15-year-old child, but Wang Jianlin did not remember this hard work, but remembered a secret taught to him by the monitor.

During that march, during a meal, the squad leader told him a trick to eat more and be full: don’t pack too much when you pack a meal for the first time, and pack it again after a few bites, and you will be full the second time! With this strange move, Wang Jianlin finally persisted. At the end of the training, only more than 400 people in the team of more than 1,000 people were not left behind, and Wang Jianlin became one of the 40%.

Because of this cleverness and persistence, by the age of 28, Wang Jianlin had become the youngest regiment cadre in the army, but in 1986, in response to the country’s call for "million disarmament", 32-year-old Wang Jianlin bid farewell to his military career and 17 years of military life, leaving a deep imprint on Wang Jianlin.

Later, after Wang Jianlin became a businessperson, he mentioned this experience to his subordinates more than once, and was especially willing to proudly tell the secret that the monitor taught him to eat, "He regarded me as a brother." When Wang Jianlin became the head of the Wanda Group family, he also liked to talk about the word "brother": "My concept of happiness is very simple, and one of them is to let my brothers have food and make money."

As a metaphor, Xu Jiayin is the male version of Ashin in the Japanese drama "The Story of Ashin", while Wang Jianlin’s story is similar to "Days Related to Youth".

But they are all workaholics, and they are not young, but they have not seen any signs of that slack.

In 2000, Wanda quit the football circle. Five years later, in 2005, Wang Jianlin, who got out of the football circle, expanded his business to 20 billion yuan. The former green boss was not satisfied: "I will not be satisfied with 50 billion yuan. Once I achieve 100 billion yuan, I can consider retiring."

But now Wanda Group’s assets exceed 700 billion, and Wang Jianlin’s retirement is still a long way off.

And what about Xu Jiayin? One year, he went to Europe for more than ten days, which he described as the only vacation in so many years. As soon as Evergrande employees joined the company, they knew that overtime was normal and inevitable in this company, because that was what the boss did.

Xu Jiayin rarely takes weekends off, working more than 90 hours a week, and still maintains the habit of working every day until the early morning. Evergrande executives work an average of more than 80 hours a week, and mid-level cadres work an average of more than 60 hours a week. Xu Jiayin, who came from a poor background, attributes his success to hard work. "Without it, I can’t do anything."

When he was in Henan Wuyang Iron and Steel Company, Xu Jiayin didn’t take a day off for ten years. In the first ten years of his business, Xu Jiayin often got off work at one o’clock in the middle of the night. For fear of affecting his family’s rest, he lay on the sofa in the living room until 4 am to go to work.

Compared with Xu Jiayin, Wang Jianlin emphasizes regularity: he must go to bed at 11 o’clock every night, he must get up at 6 o’clock in the morning, he must arrive at the company at 7:10, and then, he will go to work. After going home, he will make a few phone calls. This call is to communicate with several core key members of his team about the situation of the day, and then, after finishing these, he will read the "Evening News", wash and sleep. If the weather is good in the morning, walk, take a walk, and if the weather is bad, it will be avoided.

The work styles of the two are similar, but there are huge differences. Xu Jiayin was born in poverty and worked hard from the bottom step by step. Now he still retains the style of "who called you poor, and you are on the top". What about Wang Jianlin? Wang Jianlin’s father is an old Red Army member of the Red Fourth Front Army. Wang Jianlin joined the army for 17 years and changed his career as a cadre of the Fourth Regiment of the Frontier Defense of the Jilin Provincial Military Region; he has two years of experience as a civil servant as the director of the People’s Government Office of Xigang District, Dalian… All these things make Wang Jianlin seem "well-connected".

From the early experience, Wang Jianlin was a product within the system, while Xu Jiayin had more traces outside the system.

　Second, you hate me for being born late, I hate you for being born early　

Wang Anyi said that for a person, there are always two faces that are hard to forget – the face of his mother and the face of the city, which are the first memories. The era of Wanda football is the age of enlightenment for professional football in China, just as Teresa Teng is to pop and Cui Jian is to rock. Enlightenment things are very different, but one thing remains constant – the world that suddenly opened up in the era of enlightenment, the enthusiasm that was suddenly aroused, like a flood, cannot be stopped.

Therefore, for many football fans, especially those in Dalian, Wanda is a love of enlightenment.

And for many fans, especially Hengda fans, the same is true of Hengda’s role.

Dalian Wanda used to be a winning teacher, and players’ income came more from bonuses. Wang Jianlin’s famous saying was: "If you win the game, the bonus will be doubled!" Wanda sometimes won the prize as high as 800,000, and even reached 1 million in a game, which was a sky-high price at that time.

For veteran players like Xu Hong and Han Wenhai, they can also be assigned to the "welfare housing" built by Wanda Group. After 1997, the Dalian Wanda team spent more than 50 million yuan a year, which is an astonishing figure. From this point of view, it is not an exaggeration to call Wang Jianlin one of the founders of "Jinyuan Football".

Of course, the 50 million yuan spent is also worth it. The year of investing in football is also the era when Dalian Wanda has a solid foundation in Dalian, because Dalian Wanda has won numerous honors for Dalian with this business card, and Dalian Wanda has also been invincible in the Dalian real estate market with this football business card.

For example, the Changchun community where Xu Hong and others lived was once enthusiastically sought after by Dalian people. In addition to the quality of the house itself, the common thought of many people who bought a house was "We live in the same community as Xu Hong"!

Wang Jianlin is a smart businessperson, and his huge investment in football has paid off. In 1998, a well-known research company in Beijing conducted a market survey of Wanda’s popularity in eight cities across the country. The survey subjects ranged in age from 8 to 70. The results showed that Wanda Group’s popularity ranked among the top five in the country, with the same popularity as Hongta Group and Haier Group.

Therefore, Wang Jianlin’s annual investment of more than 50 million yuan may be a "bubble" for football, but it is a perfect investment for his own business.

For Evergrande, investing in football has brought them a similar brand effect, which goes without saying.

If we want to summarize, there are too many similarities between Wanda and Hengda in the glory of football. When Wanda entered football, it was the beginning of Chinese professional football, which was a golden age; after Hengda bottom fishing entered Chinese football, it also ushered in a "new era" of Chinese football.

However, when Wanda was about to enter the lowest point of Chinese football, it took the lead in smelling the smell and decisively withdrew, and now Evergrande is also in the period of adjustment and consolidation after their high speed.

　One branch alone is not spring　

In 2011, Wanda Group announced its return to Chinese football in the "great situation" of Chinese football.

Looking back now, from that day on, the "confrontation" between Wanda and Evergrande began.

On July 2nd, this day, Hengda announced a news, they signed the MVP Conca of the Bundesliga League with a transfer fee of 10 million US dollars, Conca’s annual salary 7 million US dollars, after signing Conca, Hengda high-profile claims, Hengda finally brought world-class stars to Chinese football.

Naturally, the next day in the media, the news of Conca’s joining was overwhelming, and that day, July 3, another major event took place in Chinese football, that is, Wang Jianlin’s Wanda Group returned to Chinese football.

One south and one north, two major events in Chinese football, but what many people don’t know is that the process of signing Kong Card was arduous and tortuous, and the timing of announcing Kong Card’s joining was carefully arranged by Evergrande, because the date they chose was to get ahead of Wanda, no more, no less, just one day.

Evergrande is difficult to tolerate themselves in a lonely period, Hengda will always be in the trend of the wave, if there are competitors, then we must weaken the influence of the opponent, sure enough, if not for the joining of Kong Ka, in those days, football news will become Wanda’s world.

After the end of the Chinese Super League in 2011, the awards ceremony of the Chinese Super League was held in Guangzhou. Guangzhou Evergrande won 5 of the 10 awards including the league championship, the Golden Boot Award, the Golden Globe Award, the Best Division and the Most Social responsibility Club Award, becoming the biggest winner of the night.

However, after the award ceremony, the big winner said with disappointment: "We came out so much for the award ceremony, but we sold Wanda advertising." Because the award ceremony left Wanda enough time, and Wanda sent a spokesperson Shi Xueqing to speak on stage, while Guangzhou Evergrande, the league champion, did not have such treatment.

And that award ceremony was finally broadcast live on the CCTV comprehensive channel!

After returning to Chinese football in 2011 and taking over Dalian Football in 2018, Wanda’s package of plans to support Chinese football includes the following things:

First, Wanda became the title dealer of the Chinese Super League and raised the title fee to a record high; second, Wanda formed the overseas team of Hope Stars and sent a large number of post-95s to Europe; third, this is also the most controversial point, that is, a month before the start of the World Cup 20 in Brazil, Gao Hongbo was forcibly replaced with Camacho.

In retrospect, Wanda did indeed give a lot of support during the trough period after the anti-gambling and anti-crime crackdown in Chinese football, which made the gradually impoverished Chinese Football Association and the Chinese Super League go through the most difficult period. When Wanda ended the sponsorship period in 2014, Chinese football has obviously recovered, and various commercial sponsorships have come in one after another, and they have all improved on the basis of Wanda’s period. These are all irreducible historical contributions.

But the overall weakness of the national brand team makes Wanda’s plans time-consuming and thankless, and in the past seven years, Evergrande has established its own Evergrande dynasty by virtue of its achievements in the Chinese Super League and the AFC Champions League – the Chinese Super League has won seven consecutive championships, and the AFC Champions League has won twice.

Wanda finally understood a truth, only in the local base, Wanda’s every step in Chinese football is not a castle in the air, it will not be pointless, and Hengda arm-wrestling, why not? Why not? After all, the current Dalian side is already an upright Chinese Super League vassal.

It is foreseeable that after Wanda re-enters the foreground, it will bring great shocks to the Chinese Super League, and at this time, Evergrande is precisely in the moment of shrinking the front and adjusting and consolidating.

Xu Jiayin finally met Wang Jianlin in the field of professional football in China. This kind of excitement has been awaited by many fans for a long time.

Time Network News is produced by Cao Baoping, directed and written by Liu Jiayin, starring Hu Ge, starring Wu Lei and Qi Xi, and Bai Ke’s special movie "It’s Worth It", today’s exposure of the sticker trailer and the role poster of Huang Lei, and the official announcement of Huang Lei’s special starring role.

The film tells the story of Wen Shan, an ordinary screenwriter who is "left behind", who accidentally changes to writing eulogies for a living. In his encounters with ordinary people of all kinds, Wen Shan comforts others, gains warmth, and finally finds his own life direction. In the film, Wen Shan, as the person who writes the eulogy, will stage a real and warm human story with multiple groups of clients. Huang Lei’s "Mr. Wang" is one of the clients. His story with Wen Shan will also be the opening story of the film.

In the film, Huang Lei plays one of Wen Shan’s clients, "Mr. Wang," who commissions Wen Shan to write a eulogy because of the death of his father. With a busy career, he is unsmiling and direct, and he is so busy that he is almost inhumane. When he talks about his father, he is even more alienated as an outsider. In this story, Wen Shan hides the regrets of his relatives’ life in the text, hoping to give Mr. Wang compensation and comfort.

　　Economic Daily-China Economic Net April 22-On April 19, at the BYD booth of the 19th Shanghai International Auto Show, BYD Han, the "global super-safe intelligent new energy flagship car", led the exhibition with new colors of "Energy White" and "Smart Blue", and decorated the interior with colored carbon fiber and traditional large lacquer panels respectively. Mastermind casting, integrating modern trends, paying tribute to traditional culture and conforming to the tonality of luxury products, BYD Han’s brand-new color matching exhibition car not only represents the latest achievements of BYD’s continuous improvement in design, but also highlights the self-confidence of Chinese aesthetics, which detonated the auto show scene at one time.

　　Energy white with terracotta brown, writing BYD Han EV advanced texture

　　The matte energy white used in the exterior decoration of BYD Han EV on the booth is inspired by Dehua white porcelain, which is dense in texture, glittering and translucent as jade, moist and greasy in glaze, and full of energy. In terms of technology, this Chinese EV adopts a special "fluorophlogopite" coating, which is more delicate and uniform, and the texture is bright and transparent. Together with matte varnish, it finally realizes the color change texture of silk metal.

　　Matching with the white appearance of Han EV energy, it is a brand-new terracotta brown interior color. Its color inspiration comes from, "Top-grade terracotta sand, out of the mountains and stones of Chen Jin, above the white stone bed, with twelve pieces as one, looks like a bright day without a red lotus." The delicate luster of terracotta brown makes Han EV show the leather texture of top-grade leather, and its sense of luxury is further enhanced.

　　In detail, this Han EV is decorated with carbon fiber on the C-pillar and the tail tail, and the matte carbon fiber is also added to the interior decoration, which echoes the color of terracotta brown, creating a very luxurious and sporty driving experience. Thanks to the brand-new color scheme, the exclusive sense of dignity of Chinese luxury of Han EV is strongly highlighted, and the performance of China mass-produced new energy cars represented by its 100-kilometer acceleration of 3.9s is further highlighted.

　　Smart Blue with Sky Grey shows the multi-faceted nature of BYD Han DM.

　　Since its listing, BYD Han’s appearance color has its own representative color from the space-time of the universe to the field of humanities and culture. The Han DM exhibited in this exhibition further adopted the wisdom blue which represents the creativity of human beings, and applied the painting process of two-color paint. The high-saturation blue hue presented in high-light illumination is gorgeous and colorful, and it will turn into a deep dark blue phase in dark environment. The strong contrast between light and dark gives people an extraordinary visual experience, which is very intriguing.

　　On the interior, Han DM is equipped with BYD’s latest "Sky Grey" light-colored interior, and its design is inspired by China’s "elegant culture". The style, layout and detailed modeling combine the Chinese aesthetic concept and the essence of China culture, which is reminiscent of ink painting and painting, misty rain in the south of the Yangtze River, elegant without losing style, showing the strong oriental elegance of Han, and embodying the profound cultural connotation and aesthetic interest of Chinese luxury. In addition to the brand-new color matching, Han DM also added the traditional big paint technology to the decorative panel, further sublimating the ancient charm of Chinese style.

　　From the contrast between light and shade of wisdom blue to the collision between tradition and modernity of grey in the sky, the brand-new color matching of Han DM complements its diversified product personality. Han DM has five power modes that can be switched intelligently. It is mainly driven by electricity in daily commuting, which is quiet and fuel-efficient. When it enters the high-speed motor and cooperates with the engine, it can not only achieve the ultimate performance of generate, but also cruise efficiently, thus realizing the full-dimensional satisfaction for users.

　　Decorating automobile accessories with large lacquer craft, BYD empowers lacquer art to revitalize.

　　In the Han DM exhibition car, the decorative panels made of lacquer technology are particularly eye-catching. This is the result that BYD invited Mr. Fu Yizhou, the national inheritor of lacquer technology, as a consultant, and Mr. Wu Yongqiang, a lacquer expert from Guangdong Academy of Arts and Crafts, personally designed and produced for Han. It is a cross-border masterpiece that skillfully combines exquisite lacquer technology with interior design of new energy vehicles, and it is also a new exploration for BYD to practice the innovative development of Chinese excellent traditional culture.

　　In the Han Dynasty, the splendid culture of the Chinese nation was transmitted to the world through the Silk Road, and lacquer reached its peak as a decorative craft in the Han Dynasty. Since then, lacquer craft, as a treasure of China culture, has been passed down in the thinking collision between artists and designers. Nowadays, BYD Auto reproduces the impression of the Silk Road in BYD Han through the continuation and innovation of culture, and the art is sublimated again, and the charm of traditional lacquer art will be appreciated by more consumers.

　　As the flagship of BYD’s dynasty, BYD Han took luxury as the bone and tradition as the rhyme from the beginning of design, and opened up a harmonious but different way of Chinese luxury. The two brand-new color-matching exhibition cars at the Shanghai Auto Show have further increased and integrated traditional and modern elements, which fully embodies the inclusiveness and tension of BYD Han’s design.

　　On April 13th, 2021, the results of German iF Design Award were announced, and BYD Han EV made the list, becoming the first award-winning car model of China brand, which further proved that BYD Han’s high-end aesthetic experience based on the profound connotation of Chinese luxury is leading the trend of new energy vehicle design.