Businessmen give directions？ Kun Peng trail ＂signpost streamer＂ leads to controversy

In the seventh paragraph of Kunpeng Trail, the reporter saw that many trees were hung with road signs and streamers, with QR codes attached.

Shenzhen Business Daily reporter Wen Canwen/map

Recently, a little red book user posted that the trees along Shenzhen Kunpeng Trail were covered by a large number of colorful "road signs". Although these streamers are euphemistically called "guiding signs", they actually become "camouflage" for commercial advertisements. Netizens called for strict rectification of this phenomenon.

It is reported that most sections of Kunpeng Trail have set up official signs at intervals of 500 meters. In this case, is it still necessary to hang additional outdoor road signs? A few days ago, the reporter visited the 7 th and 10 th paragraphs of Kunpeng Trail on the spot and found that most of the so-called road signs in the wild along the way had a strong commercial atmosphere, which had deviated from the original intention of "guiding the way".

On-site: Commercial advertisements put on the coat of "guiding the way"

Outdoor signposts (commonly known as "signpost streamers") are intended to prevent getting lost and provide directions at key paths or fork roads. The reporter found on the spot that the streamers on Kunpeng Trail are mainly divided into three categories: activity propaganda streamers, commercial advertisements streamers and temporary government guidance streamers.

In the seventh section of Kunpeng Trail (from Zijian Garden to Jimuge), although the official signs are clearly visible along the way, many trees are still hung with road signs and streamers. Although they are under the banner of "helping the donkey friends to guide the way", they are mostly advertising carriers, and many of them are accompanied by QQ numbers or QR codes.

The reporter scanned a streamer QR code printed with the words "Shenzhen is fun and outdoor" and entered a small program of a travel agency. After registering and logging in, users can sign up for travel activities all over the country, and the cost ranges from 0 yuan to several thousand yuan. Another streamer with the small print of "outdoor hiking group" is displayed as a personal WeChat of an employee of a jewelry company in Shenzhen after scanning the code, and its signature includes jewelry products, courses and cultural tourism projects. A similar situation also exists in section 10 of Kunpeng Trail (Wutongshan section).

Controversy: Is it necessary to "flag streamer"?

In response to the phenomenon of "road signs floating" in Kunpeng Trail, the reporter interviewed some citizens randomly.

"The logo system of Shenzhen Kunpeng Trail itself is actually quite perfect," said Zhipeng, a senior hiker. "The density of official road signs is very high, and there is one every few hundred meters. In addition to the standard signs, there are also animal and plant science cards and emergency guidance cards along the way, and there are also clear reminder cards at key intersections. " He bluntly criticized the commercial streamers: "Many streamers are obviously printed with QR codes, that is, the commercial team is propaganda under the guise of’ guiding the way’, and the motivation is too explicit!"

Kobayashi, a novice hiker, holds a different view: "For those of us who are inexperienced, seeing the streamer will really feel at ease, at least indicating that someone has walked this route." She believes that streamers can provide intuitive assistance for hikers who are not familiar with trajectory navigation.

Suggestion: the organizer of outdoor activities should bear the responsibility of cleaning up.

In response to this phenomenon, Cao Jun, vice president of Shenzhen Mountaineering Outdoor Sports Association, pointed out that the organizers of outdoor activities should bear the responsibility of cleaning up. "It is recommended that outdoor clubs clean up the left streamers after the activities. In the road section where the official logo is clear enough, it is not necessary to hang additional signs. "

Pan Xiang, a lawyer of Guangdong Zhongan Law Firm and director of Shenzhen Law Society, said, "The streamer hung by the merchants is called a road sign, which is actually an outdoor advertisement. It is suspected of violating relevant regulatory regulations and is an outdoor advertisement set without approval." He pointed out that the road signs designed by merchants themselves are not necessarily accurate, which may mislead "donkey friends", occupy public resources and pollute the environment after being abandoned.

Official response: Private commercial streamers will be included in the "blacklist"

With the basic connection of the "Three Trails and Three Lines" hiking trail network in Shenzhen, the "road signs" left by various hiking teams are also increasing day by day. "Any commercial advertising streamers and unregistered activities are strictly prohibited from hanging in the Kunpeng Trail area. At the same time, we will also increase the lack of dangerous road signs based on the feedback from hikers, and add safety signs as needed. " The relevant person in charge of the Municipal Urban Management and Comprehensive Law Enforcement Bureau said.

The Municipal Urban Management and Comprehensive Law Enforcement Bureau is speeding up the formulation of the Measures for the Administration of Hiking Trails in Shenzhen, incorporating the relevant management requirements into the legal system, and blacklisting the activity organizations that fail to report as required, set up commercial streamers privately or fail to clean up, so as to restrict them from carrying out activities in Kunpeng Trail. And encourage citizens to participate in supervision and reporting by dialing 12345.