After two years of tempering and careful preparation, Zhou Shihao’s second Euribo whole house intelligent experience store finally opened in Jinan Red Star Macalline! This is also the first intelligent flagship store in Jinan. Even in the face of the capricious epidemic, Zhou Shihao has opened two smart experience stores in the whole house for more than two years, and the business is getting bigger and bigger. How did he change from a rural guy to the boss of a million startups?

Zhou Shihao, General Manager of Ouruibo Jinan Quanzhai Intelligent Experience Store

Rural youth entrepreneurship:

Euribo showed me the longer-term potential.

Before joining Eurobo, Zhou Shihao worked in many industries. After several years, with the spirit of hard work and hard work, he accumulated rich technical experience and customer resources, and gradually became famous in Jinan. At that time. With the increasing application of Internet of Things technology and smart devices, Zhou Shihao, who has been deeply involved in the real estate decoration market for a long time, has keenly captured the potential of the smart home market. In 2018, he started a business, represented a smart home brand and opened a smart home experience store. However, because the brand and products are not strong, the order is almost 0 in one year!

As a last resort, Zhou Shihao once again took root in the home market for exploration and in-depth understanding, and observed that the brand Eurobo has stronger development potential. Why did he come to this conclusion? He said: "We didn’t choose Eurobo, but our customers chose Eurobo. Smart home has just emerged in 2018, but many brands are actively deploying this market, which makes me see hope. The first time I saw the products of Ouruibo, I was deeply impressed by its appearance. It has high value of technology and beauty, is very attractive, and can be perfectly integrated with home aesthetics and home life. In addition, although the smart home market began to take shape at that time, the brand awareness of Ouruibo has become famous in the whole industry. I think that the development potential and influence of the brand are very important when choosing an agent brand. Such enterprises will definitely make products seriously and take root in research and development to upgrade technology. Our agents all hope to continue to operate for a long time, instead of chasing a wave of trends. This is also the core reason why I finally chose Eurobo. "

After the opening of the whole house intelligent experience store,

Focusing on "user experience" has made his performance reach more than 2 million.

Although the epidemic has been repeated in recent years, Zhou Shihao believes that the industry is good and there is still a great opportunity to achieve growth. He creates a one-stop smart life experience by building a store, so that users can feel the fun and changes brought by the whole house intelligence to their lives. Zhou Shihao insists that as long as users can truly see, feel and fully satisfy their imagination and experience of a beautiful smart life, users will be willing to pay for smart homes. With these advanced concepts centered on user experience and the painstaking efforts of the team, the monthly sales of Zhou Shihao’s first whole-house smart store maintained a steady growth in the first year of opening, which made Zhou Shihao more determined to put user experience and operation first in the company’s operation.

Although the performance is good, there is still a certain gap with Zhou Shihao’s goal. To this end, after the store’s basic work was solid, Zhou Shihao began to think about how to drain and upgrade the transformation. On the one hand, he vigorously expanded the offline retail market, and reached in-depth cooperation with some local designers to give full play to each other’s resources and advantages, and integrated the whole house intelligence into home design to promote the rapid popularization and application of smart homes in the local area. At the same time, with the public’s awareness of intelligent life in the whole house improving, Zhou Shihao attracts traffic by means of online promotion, such as Tik Tok Little Red Book, community propaganda, elevator advertisements and word-of-mouth cases. This spirit of daring to think, dare to do and dare to try has brought many orders to his store and opened a broader opportunity threshold for him. In 2020, his sales doubled to more than 2 million.

From 2 million to 6 million

Constantly sinking into a broader market

After achieving the performance target of 2 million, Zhou Shihao aimed at a bigger market. In order to match the growing business volume, Zhou Shihao’s team has also expanded to more than 10 people. At the same time, Zhou Shihao gives patient guidance from theoretical knowledge training to offline actual combat. As an entrepreneur, he knows that it is not easy to build a sales team that knows both technology and sales. "Ouruibo’s roving training has helped us a lot, not only expanding our knowledge of new product technology, but also improving my training operation and management ability, solving some confusing problems in my daily operation, and making me more confident to achieve higher goals." Zhou Shihao said. In 2021, he comprehensively integrated the core channels and retail resources, hoping to expand a larger market. "I think smart home is still a wasteland to be cultivated. In the future, I will pay more attention to educating the mass market and concentrate on the upcoming C-end user retail market. In addition to my original channels of real estate, high-speed rail, villas and other customers, I will continue to expand the team and extend my reach to a broader consumer market, where is the core battlefield to occupy the whole market." Zhou Shihao analyzed it.

In 2022, the Star Project launched by Ou Ruibo injected a shot in the arm to Zhou Shihao who wanted to attack the city and pull out the village. The "Star Project" hopes that every user can quickly experience the whole house intelligence of Eurobo within 10 kilometers from home, which will also greatly improve the efficiency of the whole house intelligent retail channel, which not only narrows the distance between Eurobo and users, but also is of great significance to the popularization of smart homes. To this end, Ouruibo will open another 10,000 smart experience stores in the whole house on the basis of the existing 1,300 terminal stores.

This new strategy makes Zhou Shihao very excited. In recent years, with his efforts, Ouruibo has become more and more influential in the home furnishing market in Jinan. Now, with the help of the first wave of dividends from the Star Project, he has begun to accelerate the preparation of the store expansion plan in the local market. He wants to adhere to the user-centered principle, approach more users, make smart homes easy to buy, experience better, and continuously improve the service quality, so that Ouruibo will become the most powerful force in the smart home market in Jinan.

This year, the performance of 2 million jumped to 6 million, which made Zhou Shihao full of confidence in the future of Ou Ruibo and Jinan market! "In the past two years, we have become better and better in the Jinan market, with the growth of designers, decoration and real estate. What is even happier is that the retail market has also blossomed in an all-round way, and we have gained a very good reputation. Customers in some surrounding areas such as Texas have come here, which makes me more and more confident in the future market."

Since joining Ouruibo whole house intelligence, Zhou Shihao has transformed from a rural guy into a promising young man in the city through his own hard work, not only with small achievements in his career, but also with a happy family. Speaking of the future, Zhou Shihao is full of confidence. He believes that the smart home market is still a blue ocean, and there are still many gaps in Jinan and surrounding markets. He will push the whole house intelligence efforts to a broader market, and will continue to work together with Eurobo to create a better life for more people, so that more people can enjoy the smart life of science and technology aesthetics!

　　Not long ago, on a Saturday, the real estate registration window of the Natural Resources Bureau of Jiexiu City, Shanxi Province started the service of "no closing on weekends", so that enterprises and people can enjoy the same convenient, fast and efficient government services on weekends as on weekdays. On this day, Hengshi Ruituo Vocational High School received the first certificate of immovable property right after "no closing on weekends".

　　The first-class business environment is the best "buttonwood" and the biggest "magnet", and it is the core competitiveness of a region. In order to create an excellent business environment, Shanxi has launched a "five-owned package" — — Let those who invest in Shanxi have a social atmosphere of "relying on the system rather than the relationship", provide high-quality services of "commitment system+standard land+full agency" for projects, provide convenient services of "one seal for examination and approval" in the early stage, run a government service supermarket with "7×24 hours without closing", and have stable expectations for the future.

　　The business environment of a place is good or not, and the deepest feeling is the enterprise. The reporter visited many places in Shanxi to see the innovative practice of doing excellent business environment in Shanxi from the development story of enterprises.

　　 　Draw in — —

　　 　Inviting investment with sincerity, so that enterprises can invest with confidence.

　　In the economic development zone of Xiyang County, Shanxi Province, the motor of the dynamic compaction machine roared and the loading cars shuttled back and forth on the job site of more than 2,000 mu.

　　This is the fourth phase project of Shanxi Shangtai Lithium Battery Technology Co., Ltd. (hereinafter referred to as "Shanxi Shangtai") under construction. In the future, there will be a production base for lithium battery anode materials with a capacity of 500,000 tons, an output value of 20 billion yuan and a tax of 2.5 billion yuan.

　　"At the beginning of the planning of the fourth phase of the project, many places outside the province threw olive branches." Sun Yuejie, executive deputy general manager of Shanxi Shangtai, said frankly, "As a private enterprise, what we are interested in is the stable and convenient development environment here."

　　Shangtai Technology, the parent company of Shanxi Shangtai, is one of the main suppliers of Contemporary Amperex Technology Co., Limited New Energy Technology Co., Ltd., the largest power battery manufacturer in the world. Six years ago, Shangtai Technology became attached to Shanxi for expanding production.

　　"At that time, I visited many places. Xiyang county followed up in time and took the initiative to dock with the head office. The construction of the first three phases of the project and the dynamic follow-up of the county work class all started in the same year and put into production in the same year. " Sun Yuejie told reporters that the local stable policy of "one job after another" gave the company the confidence to take root in Shanxi.

　　However, the fourth phase of the project needs 2000 mu of land, which is a big problem for Xiyang County, a mountainous county.

　　In order to solve the land demand, cities and counties in Shanxi Province cooperate at three levels. Jinzhong City allocated all the planned indicators of 500 mu of new construction land awarded by the provincial government to Xiyang, and Xiyang County invested 530 million yuan in rammed foundation slope protection.

　　"The government promised to complete the land leveling in three months, so let us have a reassurance." Looking at the changing venue every day, Sun Yuejie is looking forward to the early production of the fourth phase and stepping into the "Billion Output Club".

　　More than that, Xiyang County has also tailored a set of "combination boxing": with Shangtai in Shanxi as the central axis, an industrial park of 8 square kilometers will be built, and resources such as water, electricity, gas and communication will be fully guaranteed; New two-way four-lane logistics channel, 15 minutes direct access to high speed; Make profits in land transfer, tax reduction and exemption, and enjoy the preferential electricity price of strategic emerging industries in the province … …

　　"When the secretary of the provincial party Committee came to investigate, he told the enterprise to write to him directly if it was difficult." Sun Yuejie said, "This sincerity makes us feel that investing in Shanxi is very warm!"

　　The successful introduction of Shangtai Technology is a successful example of attracting investment in Shanxi and a microcosm of the continuous optimization of the business environment in the province. This year, Shanxi blew the "assembly number" for attracting investment. In the first quarter, Shanxi signed a total of 405 investment projects, more than 200 started projects, and the funds in place were about 30 billion yuan.

　　 　Stay — —

　　 　Optimize government services, and let enterprises seek development with peace of mind.

　　Standing at the construction site of Shangfeng Green Valley Carbon Neutral Environmental Protection Science Park, looking at the capped buildings, Sun Hongxia, the general manager of the park, was full of expectations. "We have reached an agreement with more than 200 small and medium-sized enterprises to enter the park while building. In the future, it will become a green and low-carbon technology development and application and industrial highland. "

　　Two years ago, Shangfeng Science and Technology, a new "Little Giant" enterprise in Shanxi Province, planned to build a carbon-neutral environmental protection science and technology park. After running in the Yangtze River Delta, Pearl River Delta and other regions, I finally settled in Jinzhong Development Zone (hereinafter referred to as "Jinzhong Development Zone in the Demonstration Zone").

　　"I used to wait for approval and running procedures, but I didn’t do it well for a year or so. This time, it took only 21 days from land acquisition to foundation laying! " Such a fast speed makes Sun Hongxia feel very excited. "If the project is completed one day earlier, it will be able to seize the market one step earlier."

　　Efficiency comes from mechanism guarantee. In order to speed up the project landing, Shanxi has played a combination of "commitment system+standard land+full agency" in the province’s development zones — —

　　"Commitment system" and "zero approval" for pre-construction procedures. In the past, enterprises had to handle 16 matters, such as geological prospecting and environmental assessment, before starting work. Now, the government has unified services and corporate credit commitments, and the project construction has "accelerated".

　　The "standard land" is sold, and the land is taken to start construction. Wang Baoxi, director of the administrative examination and approval bureau of Jinzhong Development Zone in the demonstration area, said that the land had been "primary processed" before it was sold, and only one reform of "standard land" saved the company an average of 6 months of starting time and 20,000 yuan per mu.

　　"Full agency" service, enterprises run less errands. Jinzhong Development Zone, a demonstration area, introduced a professional agency team through the government’s purchase of services to provide enterprises with full-chain procedures and consulting services.

　　"With the government sharing the worries, we can do the project wholeheartedly." Sun Hongxia praised this service again and again.

　　Looking at the whole province, "one seal is in charge of examination and approval", "separation of licenses" is fully covered, intelligent examination and approval realizes "second-by-second approval", high-frequency government service matters are handled across regions, and "the whole process of network management" does not meet … … Continuous optimization and upgrading of full-cycle government services escort the development of enterprises.

　　 　Develop well — —

　　 　Consolidate the foundation of industrial chain and let enterprises have a head start in the future.

　　Whether the upstream and downstream of the industrial chain are matched is an important manifestation of whether the business environment is perfect. In May 2022, Shanxi awarded the first batch of 20 "chain owners" enterprises, and the "chain length system" of the industrial chain was fully implemented.

　　In March of this year, Shanxi held an industrial chain investment conference for special steel and special metal new materials. Fortune 500 enterprises, large state-owned enterprises and private enterprises gathered in China Baowu Taigang Group, the "chain owner" enterprise, to discuss technology, products and cooperation. The contracted project investment amounted to 1.75 billion yuan. After it is fully completed and put into production in 2024, it is estimated that 445,000 tons of special steel materials can be consumed.

　　Taiyuan City has put forward the "Golden Ten Articles" of investment promotion policy around the establishment of enterprises in the chain and technological innovation. "We are encouraged and hope to attract more related projects to Shanxi and seek common development." Li Hua, general manager of China Baowu Taigang Group, said. At the end of the 14th Five-Year Plan, TISCO will produce 10 million tons of stainless steel. Solving the problem of "on-site digestion" is the pain of the growth of Shanxi special steel material industry chain, and it is also the hope of enterprises.

　　Shanxi attracts business and accelerates the introduction of downstream projects of special steel materials industry chain. Xinyuanhong Technology Industry Co., Ltd. is one of them.

　　In the production workshop, with the roar of the machine, the high-strength yoke steel with a thickness of only 4 mm was "baked".

　　"Relying on the product advantages of Taigang’s hydropower steel, the yoke steel we process is thin and of good quality, and our products are used in large hydropower projects such as Baihetan." Wang Jinli, general manager of Shanxi Xinyuanhong Technology Industry Co., Ltd. said, "Our order has been scheduled for 2025. In the next step, the company will add three production lines, and the sales revenue will increase from 100 million yuan to 500 million yuan."

　　Shanxi strives to build a complete special steel industrial chain by the end of this year, and TISCO also draws a blueprint for development. "In the future, we will build a high-end boutique steel material R&D and manufacturing base and a global stainless steel original technology source." Li Hua introduced.

　　One enterprise with one chain and one chain, resources, talents and innovative elements are constantly gathering in the land of Sanjin. In 2022, the revenue of the top ten key industrial chains in Shanxi Province reached 388.5 billion yuan, a year-on-year increase of 16%. This year, Shanxi will strengthen the incentive policy, implement the "government+chain owner+park" investment model, and strive to make the annual revenue of key industrial chains exceed 460 billion yuan.

　　Cctv newsIn recent years, China has boosted its economic development by expanding the scale of infrastructure construction, accelerating the process of urbanization and promoting scientific and technological innovation. Today’s China, not to mention compared with the initial stage of reform and opening up, can be said to have undergone great changes only compared with ten years ago. In the next decade, China will gradually transform and change with each passing day.

　　If you want to know about China’s great achievements in recent years, especially in the last five years, and if you are also thinking about what China might look like in the future, then come to the Beijing Exhibition Hall. A large-scale exhibition about China’s outstanding achievements in the past five years — — "Five years of hard work". You will see China’s progress in infrastructure construction, science and technology, intelligent manufacturing and military fields. Through the exhibition, you will look forward to a brand-new future vision of China.

　　New era and new development

　　On the morning of November 8, 2017, as a foreign expert of CCTV, I was invited to visit the large-scale achievement exhibition of "Five Years of Striving". Before I entered the museum, I felt people’s enthusiasm: despite the cold weather, people came to see the exhibition in an endless stream, and there was a long queue outside the museum. Many people took photos in front of the beautiful flower beds with the distinctive Beijing Exhibition Hall building as the background.

　　I followed the crowd into the exhibition hall. The exhibition is rich in content and forms. Visitors can learn about China’s great achievements in the past five years through various photos and posters posted. There are also many models of large-scale projects, such as Fuxing high-speed rail, Jiaolong manned submersible, artificial sun, and Eye of the Sky FAST (500-meter aperture spherical radio telescope), which visitors can get in touch and feel at close range. In the special experience area, visitors can also experience some projects in person, such as flying driving and car driving with Beidou navigation system, and they can also "travel" around world-famous cities on smart bike-sharing.

　　Future high-tech era

　　Here, you can also see the future of China. I believe that the future of China is likely to be a new generation of "China Zhizao" which is led by Industry 4.0 and supported by Industry 4.0, covering the Internet of Things (IOT), artificial intelligence (AI), big data, drones, robot workers and intelligent logistics networks.

　　In the "Characteristic Experience Exhibition Area", through an "Internet tree", visitors can see the transformation of China from a "big country" to a "powerful country" on the road of Internet and informationization, and they can also see that Beidou satellite navigation system will provide all-weather and high-precision positioning and navigation services for China and the world, and they can also personally experience the airplane driving and car driving equipped with Beidou navigation system.

　　The exhibition area also exhibited China’s development vision in the fields of smart logistics, network security and smart life. At the scene, if visitors have time, they can also wait in line to receive a 3D work printed on the spot. Interestingly, the slurry used for 3D printing is actually extracted from potato starch!

　　What you can’t imagine is that under the impetus of "China Zhizao" based on Industry 4.0, new technologies will make China’s future factories more efficient, but the cost will be lower. Through the internet of things, factories can comprehensively monitor the whole process of their products from production to logistics to warehousing, and omit the links that need to be solved by the cooperation of many companies today.

　　Booths on deep learning and artificial intelligence in the exhibition area have also received much attention. China’s research on artificial intelligence (AI) is not a pioneer in the world, but it is catching up very quickly. China’s AI research and application are making new progress almost every day.

　　Some people say that AI "smart brain" will eventually surpass the human brain in intelligence and IQ. Therefore, some critics believe that once AI robots decide to rebel against their human masters, it will bring mankind into a dangerous situation. However, AI developers believe that human beings are the creators of AI and have completely mastered its programming. Therefore, if the AI robot starts to act in a reckless way, humans can easily shut down its programs.

　　New progress in rural medical care

　　One of the most popular and interesting exhibits in the exhibition is a "health service robot" that can carry out on-site rapid physical examination. Many visitors, especially the elderly, are waiting in line to feel the physical examination of the robot. The process of physical examination is that the examinee stands on a weight and height scale, puts his left arm into a blood pressure meter, and holds a heartbeat tester in his left hand. It only takes one or two minutes, and the physical examination results of the "health service robot" come out.

　　This "health service robot" is produced and manufactured by an enterprise in Xianyang, Shaanxi. According to the on-site staff, the biggest advantage of this "robot" is that it is "portable" compared with going to the hospital for physical examination. Therefore, it is especially suitable for relatively remote rural areas.

　　It only takes one or two minutes for the "health service robot" to complete the test, establish a medical file for each patient, and import the physical examination results into the local hospital’s medical system in real time. In this way, the doctor can know the patient’s condition at the first time, so as to provide treatment for the patient in time and effectively.

　　Meet the challenge and meet the beauty.

　　I think, just like the environment we live in today, there are many beautiful things, but there are also some shortcomings. China has made great progress in all fields. With an eye to the future, it will be full of confidence, actively respond to challenges, create more high-tech products, promote further economic development and further improve society.

　　When we marvel at all the new inventions and creations of mankind that make our life easier, we will inevitably feel the negative effects brought by science and technology in some aspects. For example, many people like to drive to work. Too many cars can easily lead to traffic jams and traffic accidents, but people do not refuse to use cars because of these negative effects.

　　Therefore, science and technology change society, not only in China, but also in the world. This is the trend. We should embrace the future and prepare for it. This may confirm the reason why the exhibition "Five Years of Striving" in Beijing Exhibition Hall can attract a flood of people to visit and get wide acclaim. This is also my personal feeling of exhibiting. (Author: Tom McGregor, American, foreign expert and commentator on CCTV)

　　In accordance with the requirements of the Notice of Tianjin Municipal Party Committee and Municipal Organs Working Committee on Organizing the Evaluation and Assessment of Grassroots Party Organizations of Municipal Organs in 2023, Tianjin Supervision Bureau successfully completed the evaluation and assessment of Party branch secretaries in 2023, summed up the achievements, analyzed the shortcomings, pointed out the direction, effectively boosted the entrepreneurial spirit of the officers, and ensured that the party building work of the organs in 2024 got off to a good start.　

　　First, careful planning, earnestly prepare for the work of debriefing.　

　　In January, under the deployment requirements of the bureau party group, the Party Committee of the Tianjin Supervision Bureau issued the Notice on Carrying out the Evaluation and Assessment of the Secretary of the Party Branch in 2023, and made careful arrangements for the evaluation and assessment of the secretary of the Party branch. Party branch secretary (temporary person in charge) is required to insist on stating "I" in his work report, really put himself in, and carefully write a report on his work report in the first person, which fully reflects his performance of party building duties at the grass-roots level in the organs, and reflects the work carried out in the past year, the existing shortcomings and the direction of future efforts. All party branches are required to attach great importance to the work of debriefing, and the secretary of the party branch should draft the debriefing report himself, resolutely prevent formality and go through the motions, and ensure that the work of debriefing is implemented and achieved practical results.　

　　Second, objectively summarize and deeply analyze the lack of party building.　

　　On January 23rd, Tianjin Supervision Bureau held a review meeting for the secretary of the Party branch to grasp the grass-roots party building work. The party group of the bureau listened to the 2023 annual work report of the Party Committee and the Disciplinary Committee of the organ and the report of the secretary of each party branch to grasp the grass-roots party building work. During the debriefing, the Party Committee, the Commission for Discipline Inspection and the Party branch secretaries of the organs really put themselves in, and made a real effort to find out the outstanding problems, not only to find out the specific problems in the grass-roots party building work, but also to dig deep into the problems of performing their duties and taking responsibility, so as to effectively see people, things and thoughts. On behalf of the party group, Chen Zhiyuan, secretary and director of the bureau, commented on the work of the party committees and disciplinary committees of the organs and the performance of the party branch secretaries one by one, fully affirmed the achievements made in the party building work of our bureau in 2023, pointed out the existing problems in a targeted manner, and pointed out the direction of next efforts.　

　　Third, do a good job in rectification and planning new ideas for party building work from a high position　

　　According to the problems found in the debriefing and comments, Comrade Chen Zhiyuan asked the Party Committee, the Discipline Inspection Commission and the Party branch secretaries of the organs to seriously formulate rectification measures, solidly promote the implementation of rectification measures, and take this as an opportunity to strictly implement the "three verticals and three horizontals" party building work mechanism of the Supervision Bureau, and plan new ideas for party building work in the organs in 2024 from a high position. First, we should emphasize "stressing politics", constantly consolidate and expand the effectiveness of thematic education, resolutely support "two establishments", and take the lead in practicing "two maintenances" as the primary task of party building and model organ construction; Implement the decision-making arrangements of the Party Central Committee, the State Council and the Party Group of the Ministry of Finance, and support the high-quality economic and social development of Tianjin. Second, it is necessary to stress "discipline", carry out regular study and warning education on inner-party laws and regulations, vigorously carry forward the glorious tradition and fine work style of the Party, and guide party member cadres to achieve the "Three Musts". Third, we should stress "responsibility", further strengthen the Party’s organizational life, strictly implement the system of "three meetings and one lesson", strengthen the supervision of party member’s education management, and carry forward the new style of courage to take responsibility and overcome difficulties. Fourth, it is necessary to highlight the leadership of party building, further explore and summarize the experience and practice of party building around the work of financial supervision center, and run the party building work of government agencies throughout the whole process of financial supervision work to ensure that all tasks are effective.　

Special feature of 1905 film network As of noon on July 15th, the box office of movies has exceeded 3.3 billion, and now it ranks 14th in the total box office list of China! And the key of this film has been postponed to August 21st, so it is foreseeable that the final achievement of this film will never stop there.

What did the producer do right in "Disappeared She", apart from the excellent actor Cass and the reverse script?

Today’s Film Review will talk about it today:How does Chen Sicheng create his own Chen movie universe step by step?

Is there a formula for Chen suspense?

Dismantling the films that Chen Sicheng participated in the production in the past, we can see that both the series and the series have four characteristics of high continuity:

The blueprint of the story of the doctrine of taking.

There is a very interesting phenomenon in the screenplay produced by Chen Sicheng. All the screenplay stories have their prototypes or blueprints. Among them, the film "Disappearing She" purchased the screenplay authorization of "China pregnant woman falling off a cliff in Thailand"; Sheep Without A Shepherd, on the other hand, is a replica of Indian movies, and makes movies based on stories that have already passed the market verification, so that Chen Sicheng can avoid the direct disconnection between movie stories and the market to the greatest extent.

Crime Stories in Overseas Context

The second feature of Chen’s suspense films is that all the stories are set overseas.

There is no doubt that a key word linked to suspense films is crime, and the setting of overseas background enables Chen Sicheng to skillfully evade the domestic restrictions on such topics, and also enables him to be at home in the film production of overseas Chinese crimes, a special subtype.

Multi-fusion commercial genre films

If we only look at suspense movies, there is no shortage of well-made movies in China, such as, and so on. These movies are actually very good suspense movies. But unfortunately, their box office basically stopped at 10 million levels and failed to set off a "suspense storm" in the market.

Compared with these films, Chen’s suspense films have made a very clever step in genre fusion. Chen Sicheng is very good at blending comedy and action elements into suspense, and polishing the serious and meticulous suspense films with more diversified colors, which not only takes more consideration of the audience in the sinking market, but also gives the film itself more wonderful scenes that can be "out of the circle".

"Chen’s movie universe" created by IP

There is no doubt that one of the most important threads in Chen Sicheng’s film making is to construct his own IP universe.

For example, detective chinatown series has made three movies and two online dramas so far, and the foreign drama of detective chinatown series animation will be launched soon, and the series of Tang Detective 1900 will also start shooting. This "Tang Detective" universe has been slowly unfolding.

After "Disappeared She" got excellent market feedback, Chen Sicheng immediately put the project "Disappeared TA" on the agenda, and even quickly produced a series of miniseries "Disappeared She" with short video platforms.

It can be seen that there is a huge IP serialization and even industrialization framework behind all the works produced by Chen Sicheng.

From this, we can sum up the production formula of Chen’s suspense film:Borrowism+overseas background+business type integration+series IP construction

Chen Sicheng teaches you film marketing.

After the release of "Disappeared She", not only the film market has made outstanding achievements, but also the marketing market has been played by "Disappeared She".

During the release period, "Disappeared She" won nearly a thousand marketing events, which even exceeded the sum of marketing events of films released in the same period.

"Please stay away from lovers"　Chen Sicheng plays reverse marketing.

When it comes to the marketing methods of "Disappeared She", the first thing I have to mention is "reverse marketing".

I believe that Chen Sicheng had locked in the female consumer group when he first framed the blueprint of the story "Disappeared She". However, unlike the producers who used to focus on women in the market, he no longer praised the beauty, loyalty and unswerving love, but focused on "I am not suitable for couples to watch". This unique slogan captured the audience’s curiosity and made the audience suspicious. "Why don’t you let me watch it? I’m going to have a look. "

"The more you brush, the more you want to see it."　Chen Sicheng plays short video marketing.

If we want to talk about how to play short video marketing in Chen Sicheng, we have to look at it from two levels.

The first one is the short video of the movie story "Disappeared She". The story begins with strong suspense, and in the narrative process, it constantly uses inversion as a hook to incite the audience’s emotions, and deeply pulls the audience’s attention with fast rhythm and multiple inversions, so that the audience can call "great stamina" and "can’t get out" after watching the movie.

The second is the short video of film marketing. Because of the many reversal plots brought by the film itself, a short video material library has naturally formed. At the same time, the film side encourages short video creators to make second creations, and a large number of official and unofficial short videos have sprung up on the short video platform, so that the audience who did not watch the movie can’t finish it until they arouse their curiosity and let them go into the cinema to watch it.

At the same time, the topic marketing of "Disappeared She" broke the traditional film circle, combined with the film content, it incited marriage bloggers, travel bloggers and even diving bloggers to go off to promote the film, and really upgraded the project marketing of "Disappeared She" to the level of social events.

"My head is missing."　Chen Sicheng plays online and offline marketing.

In the nearly 1,000 marketing events of "Disappeared She", I believe that everyone is familiar with Zhu Yilong’s "fat beating" when she set up a brand.

In cinemas all over the country, Zhu Yilong’s face was painted with all kinds of strange pen and ink, labeled as "love rat" and "Phoenix Man", and even the head of some "Zhu Yilong" was directly cut off by the audience after watching the movie.

After seeing these contents on the short video platform, many viewers’ curiosity about the film soared, including Zhu Yilong himself, who also voiced after seeing the video: "Thank you for your devotion".

This offline and online O2O marketing has also been played by Chen Sicheng with great skill.

Chen Sicheng is "the smartest product manager in the film industry"?

The title of Chen Sicheng as the smartest product manager in the film industry originally came from an interview with him. In the interview, he bluntly said that he thought the "skill" of the film was a very important thing, but at the same time, he felt that "Tao" was above "skill".

If we break down the skill of his product manager, we can look at it from product thinking and business logic.

Compared with film works, Chen Sicheng may be more concerned about "where is my box office" and "where is my audience". This is a very obvious box office orientation, which can also be said to be the thinking of film products. And his endless marketing routines in the process of film promotion are also the embodiment of his product thinking.

At present, there are 11 companies under Chen Sicheng, which are directly related to or exist with him. These 11 companies cover movies and all walks of life around movies. With these companies, he is fully capable of building his own "movie business empire", which also enables him to bring more "non-ticket value" to a movie project, which is an important reason why the return on investment of his films is generally more than 10 times.

Star pop statement

1905 movie network news 　Seeing that the Spring Festival is approaching, the circle of friends is full of various ticketing links. The entertainment circle has never stopped, with stars or studios making statements every three days and frequently making headlines in hot search. However, after reading these statements, Xiaobian really wants to say, are you sure this is a statement, not widely publicized?

On January 15th, yang mi studio issued a statement. If it weren’t for this statement, who knew that there was such a netizen named Liu Kongqing who wrote articles such as "International Power Wars Gum" and "Tang Yan-Yang Mi Battle", describing Yang Mi and Tang Yan as plastic sisters. As a result, how many people want to search for articles to get a glimpse of it. (See for details)

Yang mi studio statement

Actually, Tang Yan, who is "not a plastic sister flower" with Yang Mi, also made a statement two days ago, but now the limelight is completely overshadowed by Yang Mi, who is "not a plastic sister flower" with her. On January 13th, Tang Yan’s studio issued a statement, aiming at Huang Yiqing’s suggestion that Masu took the two-character actress to "do her hair". But if it weren’t for this statement, we really didn’t associate this two-character actress with Miss Tang Yan. (See for details)

Tang Yan studio statement

One step earlier than Miss Tang Yan, it is necessary to count "I didn’t bring her to do my hair.""Masu. On January 12th, Masu Studio issued a statement saying that it would sue Huang Yiqing for "libel". Therefore, before Huang Yiqing broke the news that Masu had cheated on her many times, fell in love with Daxun Wei, and often introduced the actress to "do her hair", which became well known. Support Masu to take legal measures, and don’t drop the lawsuit halfway! (See for details)

Masu studio statement

And even earlier than Masu is ZhangJike, who "has never done hair with her". In response to Huang Yiqing’s statement that athletes named Z had "done their hair" with Masu, on January 11th, ZhangJike Studio clarified that they were just "normal friends". As soon as this statement was issued, Huang Yiqing, who was originally called "Crystal’s ex-husband", was immediately upgraded to "the new entertainment circle discipline inspection commission", and his fans and popularity soared. (See for details)

ZhangJike studio statement

And the "initiator" of all this can be traced back to PGONE, the protagonist of the first entertainment news in the New Year. On January 5th, PGONE Studio issued a statement, saying that "the network rumored that PGONE junior high school students broke the news, which involved the act of raping a minor and making her pregnant and abandoning it", declaring it as "nothing, empty talk and rumors".Netizens have said that "PGONE Studio is crazy" and "I actually came up with such a trick in order to transfer the topic of derailment".(See for details)

PGONE studio statement

All in all, in a word, no one may have known about these messy news, but now when you make a statement, the whole world knows it. Are you sure that you are not making a statement to publicize it, or to discredit yourself? All right, as long as you’re happy.

　　CCTV News:The Supreme People’s Court, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Housing and Urban-Rural Development, the Ministry of Transport, the Ministry of Water Resources, the Ministry of Commerce, the State Railway Administration, and the Civil Aviation Administration of China today (22nd) publicly signed the Notice on Joint Punishment of People Who Have Broken their Trust in Bidding Activities, and jointly punished people who have broken their trust in bidding activities, accelerated the construction of social credit system, and established and improved the inter-departmental joint punishment mechanism for breaking their trust.

　　According to the Notice, in the bidding activities, the bidders, bidding agencies, bid evaluation experts and bidding practitioners who have been declared by the Supreme People’s Court as untrustworthy enforcers will be restricted, retired or dealt with. Meng Xiang, director of the Executive Board of the Supreme People’s Court, introduced that the Supreme People’s Court pushed the information such as the name of the person subject to breach of trust, the performance of legal obligations and the situation of breach of trust to the national credit information sharing platform and the "Credit China" website, and the tenderee, tendering agency and relevant administrative supervision departments made inquiries through the "Credit China" website or credit information sharing platforms at all levels.

　　Below, I understand the relevant situation of the Notice from four aspects.

　　I. Background of Issuing the Notice

　　(A) The CPC Central Committee and the State Council attached great importance to the construction of social integrity.

　　The 18th National Congress of the Communist Party of China, the 3rd, 4th and 5th Plenary Sessions of the 18th Central Committee all put forward specific requirements for the construction of social integrity, pointing out that it is necessary to improve the disciplinary mechanism for illegal and untrustworthy behaviors, praise integrity and punish dishonesty. The Outline of Social Credit System Construction Planning (2014-2020) issued by the State Council in June, 2014 takes the construction of trustworthiness incentive and dishonesty punishment mechanism as one of the three basic measures for the construction of social credit system. The State Council appointed the National Development and Reform Commission and the People’s Bank of China to take the lead in establishing the inter-ministerial joint meeting system of social credit system. All units are required to communicate with each other in a timely manner, coordinate different opinions, promote the implementation of the work mechanism of encouraging trustworthiness and punishing dishonesty, and accelerate the construction of the social credit system.

　　(B) The people’s courts urgently need to build a joint disciplinary mechanism to solve the enforcement difficulties.

　　For a long time, the problem of "difficult enforcement" of people’s courts has been highly concerned by the society and strongly reflected by the people. In recent years, the number of new cases received by national courts has increased year by year. By August 2016, there were more than 3.4 million new cases, up 27.84% year-on-year. In the past execution cases, more than 60% debtors with property cases did not take the initiative to perform, and there were also a large number of phenomena such as violent confrontation and malicious evasion of execution. Faced with this complicated situation, it is far from enough to rely on the strength of the people’s courts alone. All departments must unite, increase the intensity of credit punishment, establish a joint credit punishment mechanism, and promote the construction of social credit system. Only in this way can the fundamental solution be achieved. The lack of honesty and credit and the imperfect social credit system have become the deep-seated reasons for the difficulty in implementation. In 2010, 19 central ministries and commissions issued the Opinions on Several Issues Concerning the Establishment and Improvement of the Implementation Linkage Mechanism, which clearly stated that a new pattern of implementation work should be formed under the leadership of the Party Committee, supervision by the National People’s Congress, government support, and cooperation from all walks of life, and a long-term mechanism to solve the implementation difficulties should be established and improved.

　　(C) Joint punishment of the person who has been executed for dishonesty has a good foundation.

　　In 2013, the Supreme People’s Court issued the "Several Provisions on Publishing the Information of the List of Persons Executed in Breach of Trust", and established a joint disciplinary system for those executed in breach of trust. With eight departments such as the Central Civilization Office and 44 ministries and commissions such as the National Development and Reform Commission and the Finance Bureau, a multi-sectoral, multi-industry and multi-means joint disciplinary network has been formed by restricting flying, high-speed rail, loans, bidding and government procurement. By the end of August this year, the Supreme People’s Court has released 4.992 million cases of information on the list of people who have been executed for dishonesty to the public. It has achieved good legal and social effects, laying a good foundation for further expanding joint disciplinary measures and limiting the bidding activities of people who have lost their trust.

　　II. Main contents of the Notice

　　The "Notice" further implements the contents of the "Memorandum" on jointly restricting the untrustworthy executors and standardizing the bidding activities in the field of bidding and tendering, which is divided into five parts.

　　The first part is the importance. It is an important measure to improve the joint punishment mechanism of dishonesty in bidding and tendering and to promote the construction of social credit system to carry out joint punishment on those who have lost their trust in bidding and tendering activities. It is conducive to standardizing the behavior of the parties involved in bidding activities, promoting the healthy and orderly development of the bidding market, improving the credit mechanism of "one place is broken and everywhere is limited", and forming a good atmosphere of respecting the judiciary and being honest and trustworthy in the whole society.

　　The second part is the object of joint punishment. That is, the bidders, bidding agencies, bid evaluation experts and bidding practitioners who were announced by the Supreme People’s Court as untrustworthy executors in the bidding activities.

　　The third part is the content and method of inquiry. The Supreme People’s Court pushed the information such as the name of the person subject to dishonesty, the performance of legal obligations and the situation of dishonesty to the national credit information sharing platform and the "Credit China" website, while the tenderee, tendering agency and relevant administrative supervision departments made inquiries through the "Credit China" website or credit information sharing platforms at all levels.

　　The fourth part is the joint disciplinary measures. This part is the core content of the Notice, which puts forward four disciplinary measures. First, it restricts the bidding activities of those who have broken their promises. For construction projects that must be subject to tender according to law, the tenderee will clearly stipulate the bid evaluation criteria in the tender announcement and other tender documents, and restrict those who have broken their promises in the bid evaluation stage. For two or more natural persons, legal persons or other organizations to form a consortium and participate in bidding activities together as a bidder, all members of the consortium shall be inquired, and once one or more members of the consortium belong to the person who has been executed for dishonesty, the consortium shall be restricted as a whole; The second is to limit the bidding agency activities of those who have lost their trust. When the tenderee entrusts a bidding agency to carry out bidding, it will give priority to the bidding agency with no record of dishonesty, so as to promote the bidding activities to be more standardized and efficient; The third is to limit the bid evaluation activities of those who are untrustworthy. The notice made it clear that the relevant units shall not employ the untrustworthy executors as bid evaluation experts, and the bid evaluation experts who become untrustworthy executors during the employment period will be retired in time; The fourth is to limit the bidding activities of those who are untrustworthy. The tenderee and the tendering agency will restrict the person who has been executed in breach of trust when they employ the tendering practitioners, and deal with the tender followers who have become the person who has been executed in breach of trust during their employment.

　　The last part is the job requirements, which mainly includes joint punishment by all units, establishing credit records of dishonesty and making them public, properly keeping the information of the untrustworthy executors, and not revealing business secrets and personal privacy.

　　The Notice has four main features. First, the disciplinary department is complete. The participating departments are key departments in the bidding field, including the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Housing and Urban-Rural Development, the Ministry of Transport, the Ministry of Water Resources, the Ministry of Commerce, the State Railway Administration and the Civil Aviation Administration. Second, the punishment is strong. On the basis of sharing credit information, one department has punished the untrustworthy parties in one field, but now it has become a joint punishment by multiple departments in the same field. Third, the scope of influence is wide. It involves a number of key areas such as pre-qualification of bidders, qualification examination of bidding agencies, employment and retreat of bid evaluation experts, and restrictions on bidding practice. The fourth is two-way joint punishment. The implementation of various disciplinary measures in the Notice requires the Supreme People’s Court to cooperate closely with relevant departments to jointly implement disciplinary measures.

　　Third, the Supreme People’s Court’s work in information sharing and joint punishment for dishonesty

　　The Supreme People’s Court conscientiously implemented the requirements of strengthening the construction of social integrity put forward by the 18th National Congress of the Communist Party of China and the 3rd, 4th and 5th Plenary Sessions of the 18th Central Committee, took the list system of people who broke their promises as the carrier and the inter-ministerial joint meeting of the national social credit system as the platform, actively participated in the construction of the "Credit China" website and the national credit information sharing platform led by the national development and reform, and actively pushed the information of the list of people who broke their promises to relevant departments and cooperative units. Strengthen the construction of the implementation linkage mechanism, and form a joint force to punish those who have lost their trust.

　　(a) linkage with the railway and civil aviation departments. On June 18th, 2014 and July 1st, 2014, China Railway Corporation and China Civil Aviation Information Network Co., Ltd. were officially launched to restrict the enforced person who broke his promise from buying train soft sleeper tickets and plane tickets. Starting from 0: 00 on August 25, 2015, China Railway Corporation increased restrictions on taking first-class seats on high-speed trains and other bullet trains. As of August 31, 2016, a total of 1.55 million people were restricted from taking the train; 4.705 million person-times by air.

　　(2) Linkage with the Credit Information Center of the People’s Bank of China. The Credit Information Center of the People’s Bank of China clearly incorporated the information of the list of people who have broken their promises into the relevant work procedures of the credit information system. When making credit reports of enterprises and individuals, it integrated the information of the list of people who have broken their promises into the credit files of people who have been executed, and provided it to financial institutions and other units in the form of credit reports.

　　(3) Linkage with China Banking Regulatory Commission and banking financial institutions. Cooperate with China Banking Regulatory Commission to carry out online inspection, control and credit punishment, and restrict those who have broken their promises from lending or handling credit cards in financial institutions across the country. Since 2013, the Supreme People’s Court has signed memorandums of cooperation with 21 national banking financial institutions on network enforcement and information sharing respectively, and strictly examined the important business applications of the untrustworthy executors in banks and took corresponding control and restriction measures.

　　(4) Linkage with the State Administration for Industry and Commerce. The State Administration for Industry and Commerce restricts the person subject to breach of trust from being the legal representative, director, supervisor and senior manager of any company nationwide. As of August 31 this year, the national industrial and commercial and market supervision departments have limited the number of people who have been untrustworthy to serve as executives of various enterprises to more than 66,000.

　　(5) Linkage with Internet e-commerce. Cooperate with Internet e-commerce companies such as Taobao and JD.COM, incorporate the list information of untrustworthy executors into the credit evaluation system as an important evaluation index, and use information technology to expand the influence of untrustworthy data. Restrict the high consumption behavior of the untrustworthy executor on the Internet.

　　In addition, the Supreme People’s Court has also cooperated with the Ministry of Agriculture, the Ministry of Transport, the China Securities Regulatory Commission, the National Citizen ID Number Enquiry Center of the Ministry of Public Security, the National Organization Code Management Center, China UnionPay, the All-China Federation of Industry and Commerce, the China Small and Medium Enterprises Association, People’s Daily Online, Baidu, Tencent, etc., and jointly punished those who have broken their promises in related fields, which has effectively promoted the construction of the social credit system.

　　Four, the implementation of the "notice" of the main plan

　　The life of the law lies in its implementation, and the significance of signing the Notice lies in its implementation. The implementation of the disciplinary measures in this Notice depends on the signatory units taking the information of the list of people who have broken their trust as an important reference in their respective regulatory fields and giving credit punishment in bidding. The Supreme People’s Court will further improve the following work: First, it will complete the revision of the "Several Provisions on Publishing the Information of the List of Executed Persons with Dishonesty" promulgated in 2013, and put forward clear requirements for courts at all levels to ensure that the information of the list of executed persons with dishonesty is included accurately, completely and timely; Second, timely provide the list information and updated information of untrustworthy executors to the national credit information sharing platform and the "Credit China" website to ensure the accuracy and timeliness of the list information; The third is to actively cooperate with the countersigning units to carry out joint punishment for dishonesty and do a good job in service.

　　Comrades, friends from the press, the Notice on Joint Punishment of People Being Executed for Breaking Faith in Bidding Activities, as an important document for credit punishment of people being executed for breaking faith, was officially released to the public today. The drafting and distribution of the Notice received strong support from the central authorities and relevant departments of the State Council. The National Development and Reform Commission has done a lot of coordination work. In the process of soliciting opinions, the relevant departments put forward a number of suggestions to enrich and improve the opinions, which greatly enriched the contents of the Notice.

　　The friends in the press here have been paying attention to the work of the people’s court to punish those who have lost their trust, and have carried out extensive publicity and reports, especially paying great attention to the drafting and distribution of the Notice. Here, on behalf of the Executive Board of the Supreme People’s Court, I would like to express my heartfelt thanks and high respect to the National Development and Reform Commission, leaders and comrades of various departments involved in countersigning, and friends in the press! I hope that everyone will continue to support the implementation of the Notice in the future and care about and pay attention to the implementation of the people’s courts.

1905 movie network news On July 24th, the film lead starred in the airborne Yinchuan Cinema, watched the film with the live audience, and enthusiastically exchanged interesting things behind the scenes with everyone and shared the feelings of watching movies. Since the film was released, the box office reputation has been double bumper, and the cumulative box office has exceeded 1.8 billion yuan so far.

At the scene of Yinchuan Road Show, Shen Tengliang warmly greeted the audience and expressed his gratitude: "Thank you for spending two hours watching this movie with me. There is still a long way to go in Catch a Doll. Thank you very much for your love and support." In the interaction with the audience, Shen Teng shared an impressive line in the film, "Will you come home for dinner at night?", and said that this was the most touching sentence for him, not only because of the ingenuity of the director and screenwriter, but also the most intimate way for father and son to express their love.

The audience in Yinchuan was very enthusiastic, and some fans gave a pair of brand-new old Beijing cloth shoes to Shen Teng, and said: "Although Ma Chenggang lost his sole in the film, he brought happiness to everyone. Today, I got Ma Chenggang’s lost sole back, and brought you a pair of special wear-resistant old Beijing cloth shoes. I hope it can accompany the old horse family all the time. " In addition, producer Ma Chi also came to the scene to express his gratitude to all the audience who supported the film, and promised college students fans to realize their wish of internship in Xihong City.

At the interactive scene, when some viewers mentioned the topic that Ma Chenggang and Chunlan were the biggest villains in the film "Catching Dolls", Shen Teng seriously responded: "It is not unreasonable for everyone to think so. For example, Ma Chenggang’s behavior of smearing anesthetic on his son’s feet in the film is somewhat’ blackened’. You can criticize their inappropriate behavior as parents, but their love for George Macartney British consul as parents is recognized." The audience also said: "In the movie, Ma Chenggang seems to want to control George Macartney British consul’s life, but he actually expresses his love for his son in a clumsy way. Parents have paid their youth and hard work while cultivating us. As children, we should learn to understand our parents slowly. "

Although different people have different feelings after watching the film, they are happy in the end. Some viewers incarnate the king of stalks and express their love for the film in the form of playing stalks: "After watching the movie, I searched every corner of the house and couldn’t find the basement"; However, after watching the film, some viewers were particularly concerned and sincerely said: "There are so many people in the world who speak for our generation, so we are very happy to be ourselves freely."