On August 2nd, a few days ago, AITO’s M5 Smart Driving Edition ushered in the first OTA upgrade, including the opening of NCA in five cities of Shanghai, Shenzhen, Guangzhou, Hangzhou and Chongqing, the full opening of cruise assistance in urban lanes, and the upgrade of intelligent parking assistance.

Today, Yu Chengdong, managing director of Huawei, CEO of BG, and CEO of BU, a smart car solution, issued a document introducing the highlights of this OTA upgrade, such as "The LCC of the national expressway city is fully open, so that the car can follow the car, start and stop independently, and handle traffic jams as skillfully as an’ old driver’".

Yu Chengdong also pointed out that the intelligent driving version of Wujie M5 not only has the far-ahead AEB active braking ability, but also can identify dangers and avoid obstacles in advance in the intelligent driving mode.

It is understood that the Wujie M5 Intelligent Driving Edition was launched in April this year, providing two kinds of power options: extended program and pure electricity. Among them, the price of the extended program intelligent driving edition is 278,900 yuan, and the four-wheel drive intelligent driving edition is 299,800 yuan; The pure electric version is 289,800 yuan for the rear-drive intelligent driving version and 309,800 yuan for the four-wheel drive intelligent driving version.

Compared with the old M5, the intelligent driving version complements the short board of assisted driving. The car is the first to be equipped with Huawei ADS 2.0 intelligent driving system. The hardware consists of 1 laser radar, 3 millimeter-wave radars, 11 camera groups and 12 ultrasonic radars, which can achieve 360 full coverage and all-weather perception, and the farthest detection distance reaches 200 meters.

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Live broadcast with goods is very hot.

To what extent is the fire? Weibo has an anchor hot search every few days, old and new stars are competing to take the stage, and CEOs of major companies are going into battle …

At present, "live broadcast with goods" is an unshirkable outlet, which also plays a certain role in helping the economy. However, under the brutal growth and rapid expansion, there have also been many chaos in the industry.

After "618", major e-commerce platforms set a new sales record. However, the "618" Consumer Rights Protection Public Opinion Analysis Report released by China Consumers Association on June 30 showed that consumers still have many slots in the shopping experience of live broadcast with goods.

On June 30th, CCTV Finance’s "Economic Information Network" exposed the data chaos in the live broadcast: it can be swiped at any time and with any number of viewers, and there can also be real-life interaction, and the number of viewers will be increased by 20,000 plus 15 real-life interactions, which only takes 53 yuan …

Previously, China Advertising Association had issued the Code of Conduct for Webcast Marketing. This is the first special regulation on live webcast marketing activities in China, which was officially implemented on July 1.

What stage has the live delivery developed to now? What needs to be regulated in the "new economy" industry? What is the future development direction? Let’s analyze them one by one.

In 2019, it was called the first year of live e-commerce, and all major platforms entered the game one after another, speculating live stream economy; In 2020, affected by the epidemic, in order to alleviate the development crisis of entity enterprises, expand brand influence and market share, national policy guidance and traffic distribution of major platforms will promote live broadcast to empower the real economy. At that time, the development speed of live stream economy was pulled to a higher level.

"2020 Taobao Live New Economic Report" shows that in 2019, the annual GMV (total turnover) of 177 anchors exceeded 100 million. Since 2020, more than 100 occupations have moved to Taobao Live Studio, and a large number of talents and businesses have entered the venue. The number of MCN institutions related to Taobao Live Ecology has exceeded 1,000 …

This is just a corner of the platform of live broadcast with goods. Besides Taobao live broadcast, there are more "contestants" on platforms such as Aauto Quicker, Tik Tok and Tencent live broadcast.

According to the data of CITIC Securities, the industry scale of e-commerce live broadcast in 2019 has exceeded 300 billion yuan, and it is expected to exceed the trillion scale in 2020."Live broadcast with goods" has become a unique consumption scene in China.

According to incomplete statistics, during the "618" e-commerce promotion this year, more than 300 stars collectively went live on Taobao. Different from amateur anchors, stars have natural traffic advantages and personal appeal, and every move in the live broadcast room can cause heated discussion.

Actor Tamia Liu opened the first show of Taobao live broadcast with goods, with a total transaction volume of nearly 150 million in 4 hours; Wang Han, the host, won a sales myth of 156 million yuan when she first aired … The offline content was blocked, all walks of life moved to "online", and the stars "incarnated" as anchors, which was also due to market demand to some extent. On the one hand, as the live broadcast gradually forms a national trend, stars with their own traffic should "keep pace with the times"; On the other hand, this year’s film and television industry has been hit hard, and the live broadcast has opened up a way for the stars who are "waiting for work" to make a living.

This year, live broadcast with goods has also "ignited" the enthusiasm of radio and television media, and various radio and television groups have also settled in Tik Tok, Aauto Quicker and other short video platforms for certification, broadening the distribution channels of resources and making the content reach more users. At the same time, radio and television media also explore live broadcast with goods through their own brand programs, and the program integration of "variety+live broadcast" has been widely tested.

As a new business form, live broadcast with goods is indeed helpful for economic recovery, but in the early stage of the business and the lack of supervision, some live broadcast chaos also arises from it.

This almost nationwide live broadcast with goods is unprecedented.

Accompanied by "unprecedented" and surprising sales data. If the data of live broadcast with goods in the previous two years were that thousands of lipsticks were sold out in five minutes and several cars were sold in one day, the current data are that millions were sold out in one minute, tens of millions of goods were brought in one hour, and hundreds of millions of goods were brought in the whole live broadcast … In layman’s terms, a single live broadcast does not cost billions, and people are embarrassed to tell others that they have made a live broadcast.

Many live broadcasts have goods ranging from hundreds of millions to billions. It is important to know that in the GDP data of provinces across the country in 2019, the annual GDP of the provinces ranked in the lower position is only a few hundred billion. Compared with the live broadcast data, it seems that the live broadcast can easily get GDP.　

Is this possible? Of course not.

In fact, the live broadcast of goods standing on the tuyere is not as beautiful as it seems, and many people who are new to this field can’t help but step on the pit and pay the first tuition fee.

> > > The first is to brush traffic and sales data.

When the audience’s attention becomes scarce resources and data traffic becomes the standard to measure the popularity and ability of anchors, it becomes a hidden rule to brush data and sales.

How much water is there in a live broadcast with 100,000+viewers?

"There are less than 100 real people." In the entertainment front page (ID: Wenyutouban) survey, the technical operator of a live broadcast platform gave such a figure, and his work KPI was to "optimize" the number of people in the live broadcast room.

Image source: Zinc Finance

In fact, live brush data is not a new product. As early as 2016, in order to improve their commercial value, many anchors made the live data look good by brushing attention, brushing barrage and brushing water. Now, the data of live broadcast with goods brush is mainly divided intoBrush popularity and sales dataTwo kinds.

Brush popularity, that is, brush the number of viewers. High popularity not only improves the conversion rate of the live broadcast room, but also creates the illusion of excitement. Spend as little as a few tens of dollars, and as much as a few hundred dollars, you can buy hundreds to tens of thousands of machine powder viewing data, and there are businesses that specialize in organizing live fans to brush data, and get corresponding rewards according to the time when fans enter the live broadcast room to watch …

Brushing sales data is more complicated than brushing popularity.

Before introducing it formally, let’s talk about ——MCN (Multi-channel Network Service), the key media for data brushing. To put it simply, MCN connects content production and advertising. It can incubate anchors by itself, or support and incorporate other anchors, and then package them in a unified way to connect with merchants.

Under normal circumstances, merchants looking for MCN institutions and online celebrity and celebrities to bring goods live need to pay thousands to hundreds of thousands of pit fees to enter the live broadcast room. The so-called pit fee refers to the occupancy fee paid by the merchant to the live broadcast partner, which is equivalent to the commodity shelf fee of the offline store, and it is a fee that accounts for a high proportion of the merchant’s investment in the process of live broadcast.

According to industry insiders, the pit fees of different anchors vary greatly, ranging from pure commission to several hundred yuan to several hundred thousand yuan. A MCN organization revealed that the pit fees of first-line anchors such as Simba, Li Jiaqi and Viya are between 80,000 and 300,000 yuan; The second-line anchor pit fee such as Sydney is 30,000-100,000 yuan; The pit fee of the third-line anchor is less than 30 thousand yuan; Some smaller anchor pit fees may be only 2,000-3,000 yuan, and some also use the method of pure commission, that is, they only take sales commission without pit fees.

In fact, there is no uniform charging standard for the pit fees. Even for the same anchor, the fluctuation space of the pit fees is very large. If it is not an insider or has cooperated with it, it is difficult for the outside world to know its accurate charging amount.

The charging standard of MCN = pit parking fee (service fee)+20% withdrawal, and the assessment standard ROI= (income-cost)/investment amount, which can be understood as guaranteed sales. If it is not possible, the pit parking fee will be refunded.

A MCN quotation, the picture comes from the network.

For example, the jargon of "guarantee ROI=2" means that when the merchants invest 1 million yuan, MCN institutions should guarantee 2 million sales. The safest way to ensure sales is to brush sales. Generally, the expenses required for brush sales are shared by MCN institutions and KOL, and the net profit after settlement is distributed by both parties in proportion. On the one hand, it caters to the needs of merchants, on the other hand, it also makes beautiful data to further "accumulate" its own "commercial value".

After a live broadcast, the merchants achieved sales, and the MCN institutions and KOL anchors and stars got the commission after brushing. Even if the price of brushing sales was deducted, the MCN institutions did not lose money, and the merchants were willing to do it.

Is this the end of a live broadcast? Of course not. 30-50% of the goods bought by the brushing platform are refunded, and the real results are often seen only one week after the live broadcast, and the effect is far from the original budget revenue. This is still in the case of ROI guarantee, and some merchants choose live broadcast with goods that cannot be guaranteed. As for whether the goods can be sold or sold well, the anchor is not at the bottom.

Outside the MCN organization, many businesses turn their attention to more influential star artists. But in fact, whether it’s Taobao, Aauto Quicker or Tik Tok,Not all the stars’ achievements in bringing goods are so glamorous..

For example, when an actress brings goods in the live broadcast room in Tik Tok, the first show pit fee is as high as 100,000-250,000, and the live broadcast room traffic package is 150,000, but the single product sales are less than 30,000; The final result of an actress’s whole debut is only 2 million+:some brands spend 100,000 yuan on pit fees and 10% commission to invite the anchor to bring the goods, but the final sales amount is less than 60,000 yuan …

When the live broadcast was triumphant,False propaganda, billing, random pit fees and high return rate are common problems, and a gray industrial chain is buried in it..

"One operation is as fierce as a tiger, and it’s twenty-five cents at hand."As a result of brushing the sales volume, businesses will undoubtedly spend money and get their own wool. What’s more, they will lose a lot. Interestingly, how fake the live broadcast data is, most merchants know it clearly, but obviously they don’t want to debunk the fact that the industry is widespread. This game of "pain and happiness" by brand owners has also turned many high sales into a show of losing money and earning money.

And those merchants who have a little knowledge of the rules of the game become the "cheating" objects of MCN and the anchor. Some MCN harvest small businesses by selling low-priced pits and guaranteeing quantity agreements, and refuse to refund pit fees when they fail to reach the agreed sales volume, specifically "killing young".

For the ills of brushing, major platforms have successively implemented corresponding measures. For example, Taobao Live said that some merchants on the platform have sold "brushing robots" and have already carried out several rounds of attacks.

In 2019, Tik Tok also launched the "Woodpecker 2019" special campaign to crack down on the cheating of black products on the platform. As of December 31, 2019, the campaign banned 2.03 million illegal Tik Tok accounts suspected of cheating on brushing, and reported 113 black websites suspected of brushing to relevant departments.

> > > Secondly, there are many incidents that damage consumers’ rights and interests, such as false propaganda of goods and quality "rollover".

On March 31st, the Survey Report on Consumer Satisfaction Reproduction of Live E-commerce Shopping published by China Consumers Association showed that in the survey of 5,333 consumer samples from 12 live e-commerce platforms, the link with the lowest consumer satisfaction was the publicity link; In the spit of live broadcast with goods, the problem of exaggeration is more prominent.

This year, Luo Yonghao, a new anchor, broadcast five "rollover" events in seven live broadcasts, with a rollover rate as high as 71.4%. Not long ago, Luo Yonghao brought goods for a flower brand. Many consumers found that "the goods were not on the right board" after receiving the goods. As a remedy, "Lao Luo" apologized to the consumers, publicized the "angry" merchants, and finally came up with a compensation plan.

Li Jiaqi’s "non-stick pot" incident caused him a credibility crisis, and he had to take the blame himself.

It is not uncommon for the live broadcast to "roll over" due to product quality problems. How to ensure the quality of goods when bringing goods requires not only the self-examination and self-correction of the merchants, but also the anchor to have sufficient professional quality.

In fact, in Li Jiaqi, Luo Yonghao and other high-profile head anchor live broadcast rooms, once the products with goods have problems, under the supervision of online public opinion, after-sales service is relatively guaranteed. However, many consumers have reported that in the live broadcast rooms of small and medium-sized anchors on various platforms, problems such as merchants refusing to deliver goods after buying low-priced goods and not supporting 7-day unreasonable returns frequently appear.

In addition, nearly 40% of consumers have reported many problems after purchasing goods through live broadcast, but anchors, merchants and live broadcast platforms often shirk their responsibilities, and there is no way to protect their legitimate rights and interests.

The quality of anchors is mixed, and there are no fewer problems such as false propaganda and product quality.

Therefore, when the live e-commerce is faced with order norms, "people" will become the trump card of the future platform. In the CCTV program Dialogue not long ago, the host once asked Weiya and Li Jiaqi a question: "What exactly is the quality that an anchor must have?" Li Jiaqi and Viya agree that the most important thing for an anchor is.major.

Encouraged by the policy, the "gold rush" of live broadcast with goods continues. How to realize the content in the end requires professionals with expressive ability, understanding of marketing and products, so that they can fully and maximally display products to the user groups.

At present, under the background of the detailed supervision of live broadcast, merchants and live broadcast platforms are increasingly inclined to cooperate with mainstream media to obtain the help of "trust value". At this time, the radio and television media should be more cautious when entering the market. When choosing partners that meet their own positioning, we should also pay attention to product quality and after-sales guarantee in live delivery, so that the delivery can better help the economy.

The "Report on Public Opinion Analysis of Consumer Rights Protection in June 18th" issued by China Consumers Association shows that "live broadcast with goods" is one of the main dimensions of negative information about consumer rights protection during this year’s "June 18th" promotion activities. During the monitoring period of the report, a total of 112,384 pieces of negative information about "live broadcast with goods" were collected, with an average of about 5,600 pieces per day, and the slots were mainly concentrated inSome anchors, especially "star anchors", are suspected of having illegal propaganda problems such as promoting the efficacy of products or using extreme words during the live broadcast; The product quality and goods are not right, and the platform anchor sells "three noes" products, counterfeit and shoddy goods, etc. to netizens; Live broadcast brush fan data, sales volume brush fraud "kill chicks"; After-sales service is difficult to guarantee..

The Code of Conduct for Webcast Marketing, which came into effect on July 1st, regulates the behaviors of merchants, anchors, platform operators, anchor service agencies and participating users in Webcast Marketing, and clearly states that anchors shall not make false propaganda on goods and services, deceive or mislead consumers, and shall not falsify data such as traffic in any form, and shall not cheat merchants’ commissions by means of false purchase and return afterwards.

According to Zhongxin. com, the Media Shopping Professional Committee of China Business Federation has also drafted the Basic Specification for Video Live Shopping Operation and Service and the Evaluation Guide for Online Shopping Molding Service System, which are expected to be released and implemented in July, and put forward requirements for employees, product quality, operation and management, service and supervision and management.

In the future, with the gradual implementation of supervision, problems such as low industry threshold, uneven quality of anchors, rampant false propaganda, proliferation of counterfeit products and difficulty in ensuring after-sales service will become the focus of industry norms, and live broadcast will bid farewell to barbaric growth and enter a new stage of development.

Helping the economy can’t be a bit false.

-END-

Rotating editor: Tong Tong

Author: Sifang

Editor: Online

Source: 36Kr, CBN, Zinc Finance, Consumer Z Era, etc.

(Some pictures are from the Internet)

[Text/Observer Network Xu Ganang]

Recently, a great event happened in the domestic automobile circle: at the Moroccan station, the first stop of the 2019 World Touring Car Competition (WTCR) which ended on April 7, the first place was a China brand car: Geely Link.

It is worth mentioning that this is also the first time that China automobile brand has entered the stage of the top international RV race.China won the first place at its first show.The Swedish driver bjork, who was driving this Lectra racing car, exclaimed that it was "completely unexpected", climbed onto the roof of Thed Bj?rk after the race and waved a five-star red flag.

Bjork standing on the Lectra 03 waving a five-star red flag is from WTCR.

Video/Observer Network Zhang Yiqing

For his behavior, some netizens made a discordant voice and thought that this flag was "arranged" by Geely.

Today, Weibo certified @ Geely Yang Xueliang, vice president of Geely Automobile Group, to come forward, and called a netizen who questioned this matter alone, saying: The national flag was not prepared by Geely, but was brought by the spectators on the spot; When interviewed after the race, bjork said that he felt the fans’ love for racing and their support for the team and him, and he waved the five-star red flag happily without hesitation. "If you don’t applaud, there is no need to boo."

According to Autosport, the media in the field of racing, in the first race of WTCR 2019 held at Marrakech circuit in Morocco from April 6 to 7, four drivers of Swedish Cyan Racing team drove four Geely Racing cars.In the three races, Lectra 03 was on the podium.: I won the runner-up in the first race and the third place in the second race.In the end, he won the championship in the third race.

According to China Racing Miscellaneous Affairs, before this WTCR, no car brand from China dared to challenge the international top touring car race, but Lectra took the lead in taking the first step, winning the first championship this season in the world’s top race, which also made China manufacturing further reach the world peak.

Link 03 Figure from WTCR

After the game, judging from the video pictures circulating on the Internet,Bjork, holding a five-star red flag, stood on the roof and held his head high.In the end, bjork and Yang Xueliang, vice president of Geely, jointly took the stage to receive the award.

Figure from Twitter

This incident attracted the discordant voice of some netizens on Weibo. On the 10th, Weibo certified Vice President of Geely Automobile Group @ Geely Yang Xueliang.Alone @A netizen, the latter said on the 9 th, "These days, it’s almost time to brush the screen for any world champion. No one from China in the whole team has called a foreigner to wave a five-star red flag." This netizen believes that the five-star red flag was provided by Geely to the drivers, and the latter also spent 100 million yuan, which was "quite worthwhile".

The netizen wrote a message under the Weibo: "I can’t see others being better than myself, but I think it’s natural to see foreigners being better than myself." "You can do it!" "Let’s rub the heat in another way."

Yang Xueliang replied that it is not a day’s work to participate in the world’s top events and build a successful team, nor can it be achieved by just paying money. No long-term comeback, no progress, no broad-minded mind,It is difficult for foreigners to wave the flag.

At 4 o’clock in the afternoon, Yang Xueliang once again issued a document to respond to the "foreign drivers holding five-star red flags".

Observer Network has noticed that many foreign auto media and self-media are also very concerned about winning the championship. Even the official Twitter of WTCR sent a message to congratulate China automobile brands.

WTCR official Twitter

Dutch RTL TV station

Since the media in the field of racing, this number of fans is 34,000.

In 2010, Geely Group acquired 100% equity of Volvo Car and related assets for US$ 1.8 billion, and the latter, including intellectual property rights, was owned by Geely Group. The engine of the Lectra 03 was also jointly developed by Geely and Volvo.

Observer. com noted that bjork also expressed his recognition of China automobile brand in an interview with WTCR after the game.

Bjork was interviewed from WTCR video screenshot

Bjork mentioned the problem of Link 03. In the third race of this competition, Cyan Racing team had two Lectra 03 cars that did not finish the race for some reason. Bjork expressed a little worry. "Because all four cars are the same car, problems in one car may appear in another car immediately."

This article is an exclusive manuscript of Observer. It cannot be reproduced without authorization.

It is a great challenge for the idol Chen Youwei to participate in Actor in Place. In previous programs, from YeHua in to the sky kingdom to King Guo in Empresses in the Palace, Chen Youwei was criticized by the director, but the latest program ushered in a reversal.

Successfully joined the crew directed by Chen Kaige, and Chen Youwei played "Pass the Customs" with Ren Min and Dong Siyi. In this clip, Ren Min and Chen Youwei were actually two smugglers with goods under the cover of students.

Although "Pass the Customs" is not long, it contains a lot of information. Teenagers’ rebellion, young people’s love entanglements, and teenagers’ reckless bravery are all presented in this clip.

After the performance of "Pass the Customs", it was well recognized by the director and the audience, especially the picture of Chen Youwei running, which was very emotional. Therefore, after the latest issue of "Actors in Place" was broadcast, many viewers also said that Chen Youwei really chose the right role this time.

Not only that, Tung shing Yee also bluntly said in the program that the positioning of the three actors in the whole "Pass" is very accurate, and the harmony of the whole segment is the main reason why "Pass" successfully attracts the audience’s attention.

After the review, Tung shing Yee suggested that Chen Youwei should hug the two actresses around him. This time, Chen Youwei also had no idol burden at all, and gave Ren Min and Dong Siyi a "straight man" hug.

Indeed, in the process of an actor’s acting, a good "play partner" is still very important. Undoubtedly, Ren Min, born in 1999, is a young actress. Her performance this time is not only to let the audience see her own brilliance, but also to be more rare, her own light is dazzling, but it will not hide the brilliance of her opponent’s actors. This is really not easy.

In the first episode of "Actor in Place", Ren Min’s partner Shi Baiyu starred in Better Days’s segment, and Ren Min’s acting skills were also quite recognized. Her market was initially rated as S-class. After Better Days’s performance, she still got the S card, and even watched Better Days’s segment. It was an intuitive feeling that, to some extent, Ren Min was driving Shi Baiyu’s emotions. In the end, Ren Min and Shi Baiyu were also a win-win situation, and both of them kept up.

The same is true of this "Pass", and Chen Youwei’s progress is obvious to all. When Chen Youwei plays with other young actors, the effect is that Chen Youwei is dragging down his teammates. But this time, in Pass, Ren Min, Dong Siyi and Chen Youwei all perform their own personalities, and they complement each other, which finally makes the whole picture very amazing.

As a young actor, although Ren Min’s face value is very "idol", from Yi Yao in the movie "A River of Sorrow" to Princess Hui Rou in the TV series "Qingpingle", the role played by Ren Min is not a simple idol. Perhaps it is the positioning when she debuted that she has never played a silly idol drama. Therefore, Ren Min’s acting skills are not flattering and will not make the audience feel that she is using her face value to make up for her acting skills.

However, it is precisely because idol dramas are rarely performed that Ren Min’s popularity in the entertainment circle is not very high. Even compared with Chen Youwei, her popularity is slightly inferior. This time, it is also a good thing for Ren Min to participate in the program "Actor in Place". Because of the popularity of the program itself, the popularity of the actors has also increased and attracted more attention. In the program, some producers bluntly said that Ren Min is very aura.

A good film and television drama actually needs the actors to fulfill each other, and a popular variety show actually needs to be "mashed up" to attract the audience’s attention. A good play partner like Ren Min, coupled with Chen Youwei’s controversial points, and their mix and match combination, finally presents a good screen effect.

In this kind of competitive performance program, the actors can collide with each other and eventually the audience will buy it. For example, in previous programs, Yan Zidong and Caiqi Yang performed "The Kiss of Pranks". At that time, when it was broadcast, both the director and the audience felt that the performance was very real and the effect presented was very comfortable.

In "Pass the Customs", Ren Min relies on acting skills, Chen Youwei relies on the advantages of facial features and movements, and Dong Siyi relies on the simple temperament of the girl next door. The highlights of each other are integrated without conflict, which makes a relatively successful work. Whether it is Chen Youwei, Dong Siyi or Ren Min, they can present such a work, which is also a kind of mutual fulfillment for three people. Text/Chen Wei is cool

Text | Car Story Green Lemon

At 21: 00 on July 30th, Beijing time, the LI built by Li Xiang was officially listed on NASDAQ. The issue price is $11.5 per share, with a total market value of $9.724 billion, 95 million shares in circulation and 846 million shares in total. LI became the second new car-making force to successfully IPO in the United States after Weilai.

It is reported that the subscription of LI in the pre-listing period was very good, which not only ended the subscription in advance, but also rang the bell on Nasdaq one day earlier.

At 21: 00 p.m. on July 30th, Beijing time, LI was officially listed on NASDAQ. The stock code is LI, and the issue price is $1.15/share. The pre-market value is $9.724 billion, the circulating market value is 1.092 billion yuan, the circulating share capital is 95 million shares, and the total share capital is 846 million shares.

So far, apart from Weilai, LI has become the second new car-making force to successfully go public in the United States. At the same time, for Li Xiang, the founder, his second personal entrepreneurial project was listed on Nasdaq after the car.

In fact, since the day LI was born, IPO has been no secret, but what has not been confirmed is where it will be chosen.

It was not until July 10th this year that LI officially submitted a prospectus to the Securities and Exchange Commission (SEC) of the United States, and the listing location was really hammered.

According to this prospectus, in terms of ownership structure, LI is divided into A shares and B shares. Among them, Li Xiang, as the largest natural person shareholder in LI, holds about 356 million A and B shares, accounting for about 25.1% of the total share capital and having 70.3% of the voting rights; Wang Xing (and Meituan) is the second largest shareholder in LI, holding 332 million A shares, accounting for 23.5% of the total share capital, but only 9.3% of the voting rights; Shen Yanan, co-founder and president of LI, holds 1.1% A shares and has 0.4% voting rights; Li Tie, the co-founder and CFO, holds 1.0% of A shares and has 0.4% of voting rights.

In addition, in terms of institutional shareholding, Amp Lee Ltd (which Li wants to enjoy through trust) holds 25.1% of Class A shares; Zijin Global Fund holds 8.9% shares and has 3.5% voting rights; Rainbow Six Limited holds 6.1% shares and has 2.4% voting rights; Inspired Elite Investments Limited (a wholly-owned subsidiary of Meituan) holds 14.5% of the shares and has 5.8% of the voting rights.

Through the AB-share structure design, Li wants to achieve absolute control over LI. This is also conducive to the flat operation of this innovative company in the operation process and helps to achieve extremely fast response.

Based on the calculation of initial public offering, LI raised 1,092.5 million US dollars. For this fund, LI said in the prospectus earlier that it will be used for the research and development of new products and the company’s working capital.

According to sales data, in the second quarter of this year, LI delivered a total of 6,604 new cars, an increase of 128% compared with 2,896 in the first quarter. Its revenue in the second quarter also increased by 128.6% compared with the first quarter. The gross profit margin increased from 8% in the first quarter to 13.3% in the second quarter.

Better-than-expected data also made investors optimistic about LI.

Just at the time of LI’s official listing tonight, Jingwei Zhang Ying said on the social platform: "Congratulations to Li Xiang, congratulations to the ideal. For early investors, the most important thing is always people, and excellent founders are greater than everything."

As the main investor of LI A round, Cao Yi, the founding partner of the source code, also said in an interview: "The huge industry, the big bottom changes are gestating, the S-class entrepreneurs, the excellent business natural attributes, etc. are all in LI. You can see it on this company."

Of course, listing is only a phased goal in the initial stage of LI’s Long March. Its achievement does not mean that LI can breathe a sigh of relief. There are still more problems waiting for Li Xiang (LI) in product quality control, new vehicle research and development, and the expansion of intelligent network. In addition, compared with the product side, how to improve the soft power of the server also tests the comprehensive strength of how LI grabs orders from competing products.

At 11: 00 a.m. on January 3rd, Liu Luanxiong held a press conference to clarify the rumor of getting back together with Lv Lijun. He said that he and Lv Lijun had not seen each other for many years. This time, Lv Lijun asked for something from himself, and the two of them signed the relevant transaction documents in the office building, which was not the rumor of "shopping", and stressed that they were only the parents of a pair of children with Lv Lijun, and there was no other relationship. It is reported that Liu Luanxiong was photographed shopping with his ex-girlfriend Lv Lijun, which caused a heated discussion. On December 31st last year, Liu Luanxiong issued a clarification statement.

　　Is this year’s "May Day" file too crowded? Yesterday, the movie "When Love Comes" suddenly appeared in the "May Day" file pre-sale list of Lighthouse Professional Edition. At one time, there were as many as 14 films in May 1st, which was twice as many as those in the Spring Festival. After several appearances, there are still as many as 13 films, which is the largest number of films in May 1st in history.

　　Although there are many films, the box office is not satisfactory. It has been a week since the pre-sale of the May 1 movie. According to the real-time data of Lighthouse Professional Edition, as of 17: 50 on April 28, the total box office of the May 1 movie (including the new movie released on April 30) exceeded 100 million yuan. Insiders pointed out that compared with Spring Festival, Summer Holiday, National Day and New Year’s Eve, the "May Day" file can only be regarded as a "waist file", but it is this waist file that attracts more than a dozen movies, as if it were more popular than the Spring Festival file.

　　The films are released together, why is the pre-sale cold? How should the industry re-examine the festival schedule? Under the "involution" of the waist schedule, we may wish to have some cold thinking.

　　Is the "May Day" file worth squeezing?

　　The output value of "May 1st" file is obviously higher than that of Qingming file, Dragon Boat Festival file and Mid-Autumn Festival file. This year’s "May 1 ST" file showed a situation of "one super and many strong" in the pre-sale stage like the Spring Festival file, and the word-of-mouth of the film became more and more important.

　　"My happiness is gone." Many fans sighed when they learned that "Antique close encounter of mahjong", which was originally scheduled for May Day, was withdrawn. "Antique close encounter of mahjong" is not the only film that disappeared from the May 1 ST file. The film "There is She in the World" directed by Zhang Aijia, Li Shaohong and Chen Chong also disappeared in the pre-sale lineup of the May 1 ST file, which made many people’s expectations fail. At present, it is not known when it will be released.

　　Movies such as Manas Man, Migratory Birds and Dog Fruit Theorem once quietly appeared in the "May Day" file list, and then quietly left; "Running to the Sea" and "When Love Comes" suddenly filled the position in recent days. At present, there are 13 May 1 movies that have been pre-sold, including My Love’s On the Cliff, Secret Visitor, Fighting Against the Black, ONCE UPON A TIME IN HONG KONG’s The Sunshine Robber, The True Three Kingdoms, GG Bond Movie, The Diary of a Dinosaur, Searching for Han, etc., making it the largest number of May 1 movies in history.

　　Among this year’s "May 1" movies, the most eye-catching one is the spy war movie "Above the Cliff", which was first tried by director Zhang Yimou. The film, starring Zhang Yi, Yu Hewei, Amanda, Zhu Yawen and Liu Haocun, tells the story that in 1930s, a group named "outrat" was sent to the Northeast, and fought bravely with the enemy and carried out covert operations under severe test. Before the release, the film accumulated word of mouth after screening, and the score of cat’s eye screening was as high as 9.2 points. Previously, films such as Antique close encounter of mahjong and There is She in the World were withdrawn from the archives. Apart from being "too crowded", many people analyzed it to avoid such strong films as Above the Cliff. However, with the withdrawal of two films with more attention, there are not many films that can be regarded as heavyweights in this year’s "May 1" file.

　　Yu Xiansheng, the manager of a Shanghai cinema, thinks that this year’s "May Day" movies are of good overall quality, such as My Love, the star-studded Above the Cliff and Secret Visitor, which have high box office expectations. At the same time, he is optimistic about the movie "True Three Kingdoms Warriors" adapted from the game. Although the pre-sale of the film is not ideal at present, it is better than the strong cast, which is expected to attract many fans of the Three Kingdoms and game fans to watch the movie.

　　In the May 1 movie, Professor Ishikawa of Shanghai Theatre Academy was more optimistic about Above the Cliff, and he predicted that ONCE UPON A TIME IN HONG KONG might also become a dark horse. "Hong Kong films have a high degree of completion from the film industry level, mainly depending on the director’s degree of play." He believes that the collective absence of appealing young and middle-aged directors such as Xú Zhēng, Frant Gwo and Luyang in this year’s "May 1 ST" file exposed the problem of insufficient creative power at present. "After their films entered the Spring Festival file, the" May 1 ST "file could not get a strong film. Although there is Zhang Yimou, it is not attractive enough for young movie-watching groups."

　　Is the "May Day" file worth squeezing? According to the historical data, the highest box office record of the "May 1st" file is 1.527 billion yuan for the four-day holiday in 2019. If the natural growth brought by the extension of holiday time is not counted, the "May 1st" file is also the second three-day holiday box office after the New Year’s Day file, which exceeds 1 billion yuan, and its output value is significantly higher than that of Qingming file, Dragon Boat Festival file and Mid-Autumn Festival file. With the extension of the May Day holiday to five days, its position in the film market will continue to rise in the future.

　　Liu Zhenfei, an analyst at Cat’s Eye Research Institute, said that in 2021, there will be 13 May 1 movies, among which 9 movies, including My Love’s Above the Cliff and Secret Visitors, the number of people who want to see Cat’s Eye exceeds 10,000. In 2018, the total number of new films around the "May 1 ST" file layout was 10, and the number of people who wanted to see it was 6. This year, both the number of scheduled films and the number of popular films have reached a record high. "Overall, this year ‘ May Day ’ In the pre-sale stage, the stalls are like Spring Festival stalls ‘ How strong is one super ’ The situation, but ‘ How strong ’ The situation is not clear at present, and the final decision is in the hands of the audience. Word of mouth is becoming more and more important for films in fierce competition, which has become a trend. "

　　Love movies become the biggest winners?

　　In the fast-paced life, watching brain-burning suspense and spy war movies is naturally no match for relaxing and enjoyable youth romance movies. However, "Above the Cliff" and "Secret Visitors" have more word-of-mouth protection than My Love.

　　According to Mu Chen, Dean of the Lighthouse Research Institute of Alibaba Pictures, the "May 1" file does not belong to the big schedule, and the current pre-sale situation is still normal. "In the last four or five years, ‘ May Day ’ The box office has maintained a steady growth rate, and the average box office in the past two years has reached more than 300 million yuan. This year is a five-day holiday, which physically lengthens the time dimension of the schedule and will definitely broaden the schedule capacity. "

　　Thirteen films were released together, naturally some people were happy and others were sad, but many people didn’t expect the romantic film My Love to rank first in the pre-sale. According to the statistics of Lighthouse Professional Edition, as of April 28th, the total pre-sale of My Love before screening has exceeded 41 million yuan, followed by the film Above the Cliff directed by Zhang Yimou, which exceeded 25 million yuan. Director Chen Zhengdao’s Secret Visitor, another suspense film after Master of Memory and Master of Hypnosis, ranked third with over 10 million yuan.

　　Judging from the film theme and lineup, My Love does not have obvious advantages. The film, starring Greg Han Hsu and Zhang Ruonan, tells the story of Zhou Xiaoqi’s love for You Yongci who fell in love at first sight when he was young for 15 years, but missed and reunited again and again under the trick of fate. It was originally planned to be released on May 20 th, the homonym "I love you".

　　It is hard to imagine that the pre-sale of this romantic film featuring "sweet abuse" can beat Zhang Yimou’s spy war blockbuster and Secret Visitor starring Aaron Kwok, Duan Long and Zifeng Zhang.

　　Since 2013, "To Youth We Will Die", youth romance films have been dominating the box office of "May 1st" file. This year’s "Above the Cliff" and "Secret Visitors" did not perform as expected. Is it because suspense and spy films are not as popular as romantic films?

　　According to the report of Lighthouse Research Institute, in recent years, from the perspective of type distribution, there is a feature that love and action suspense alternately prevail. In terms of audience types, the core audience of romantic films is larger than that of suspense spy films. Whether the audience can empathize and release strong emotions is an important weight for romantic films to achieve high reputation and box office.

　　My Love tells the love story of ordinary people. After the release of his own lineup, the related video broadcast volume easily exceeded 100 million. On the vibrato platform, the film was marketed on the topic of "Ten years of long-distance love, and finally lost to reality", which caused heated discussion among netizens.

　　Many people can’t help but write their emotional past and breakup experience under the video. As the film emphasizes in the propaganda, My Love interprets every "I" in love. "This film is for everyone, and I hope everyone can find their own past in this film and find their own appearance in love."

　　According to Mu Chen’s analysis, My Love is a film with strong social attributes, and its theme types, including the main creative lineup, are very suitable for the young audience, so it is normal to achieve the current popularity and pre-sale results. Next, it depends on whether the content quality can be recognized by the core audience, which is the key factor for it to dominate the schedule. "Romance films are usually difficult to squeeze into the big schedule, and it is not surprising to dominate the small schedule."

　　Ishikawa believes that it is a bit accidental that My Love ranks first in the pre-sale of May 1 ST, but the suspense film genre is relatively new in China film market, and there are not many breakthroughs in recent years. The box office performance is not very good, and the pre-sale of Secret Visitors is not ideal. Although Zhang Yimou’s films have a high artistic level and excellent production, they are also facing the problem of being out of touch with the mainstream audience of the post-90s and post-00s.

　　In the fast-paced life, going to the cinema to watch a brain-burning suspense and spy movie is naturally no match for a relaxing and enjoyable youth romance. However, in the eyes of the industry, from the perspective of lineup and production, Above the Cliff and Secret Visitor are obviously more word-of-mouth than My Love. Even if the latter is ahead in pre-sale, if the word-of-mouth is not ideal, it may be quickly overtaken on the first day of release.

　　Should the movie schedule be changed?

　　Hoping on the slotting effect, it is inevitable to have a gambling mentality. Resources are too concentrated, and it is not good for the market in the long run. The industry should think about how to actively adjust the schedule and tap the potential of small schedule.

　　The strongest Spring Festival file in history born this year is inseparable from the transfer consumption generated by the call of "celebrating the New Year on the spot". With the normalization of epidemic prevention and control, the number of people traveling on May 1 this year has greatly increased. Statistics show that this year’s "May 1" Shanghai hotel orders increased by about 12 times year-on-year, and the number of tourists nationwide is expected to reach a new high. With the increasing number of people traveling, it is bound to curb movie consumption to a certain extent, which makes the market prospect of this year’s "May 1 ST" file confusing.

　　At present, the Lighthouse Research Institute predicts that the overall box office of the "May 1" file will reach 1.8 billion yuan. Judging from the pre-sale, My Love’s Secret Visitor and Above the Cliff are in the first camp. "The estimated target is 4 billion yuan, and the overall box office should not be too bad." Ishikawa believes that this year’s "May 1" film lineup is not weak, with directors, actors and stories … … Most of them are above the passing line. If two or three films can break 1 billion yuan, the box office is expected to hit a new high in the same period.

　　"More than 10 films grab ‘ May Day ’ File, the most direct reason is this year ‘ May Day ’ The holiday lasts for 5 days, and the deeper reason is that the schedule efficiency and market share have become higher and higher since the resumption of work. " Liu Zhenfei believes that this year’s "most crowded ‘ May Day ’ File "continues the competition trend of Spring Festival file, but the non-file period is more deserted than in previous years, which may be a microcosm of the overall box office trend of the film market this year. "In the first quarter, for example, although the New Year’s Day file was 1.3 billion yuan in three days and the Spring Festival file was 7.8 billion yuan in seven days, the overall box office in the first quarter was 18.1 billion yuan, compared with 18.7 billion yuan in 2019. This is related to the fact that overseas markets have just recovered and the number of popular imported films has been greatly reduced, but in the final analysis, the market is increasingly dependent on the schedule."

　　"To tell the truth, my biggest worry happened after the Spring Festival." Ishikawa found that after the Spring Festival, the movie box office fell off a cliff, and once the box office was only more than 20 million yuan a day. "In previous years, the popularity of the Spring Festival stalls will continue for a period of time, driving the small stalls such as Valentine’s Day to rise. We call it the hammock effect. However, after the end of the Spring Festival stalls this year, the box office suddenly fell, which also stimulated the producers to squeeze into the festival stalls." Mu Chen also believes that "the most crowded ‘ May Day ’ The emergence of "stalls" is related to the increasing concentration of the film market in China in recent years. For large-scale films, the schedule shows a particularly strong adsorption to the film side, and everyone hopes to get higher popularity and better box office with the help of the schedule.

　　Hoping on the slotting effect, it is inevitable to have a gambling mentality. "Resources are too concentrated, and everyone is bleeding, which is not good for the market in the long run." Ishikawa believes that the industry should think about how to actively adjust the schedule, for example, by appropriately reducing the ticket price to encourage the usual film scheduling, disperse the competitive pressure of the festival schedule, stimulate public consumption, and tap the potential of the small schedule. Several films such as Antique close encounter of mahjong, etc. should have seen this and made a rational choice.

　　Although the schedule benefit is high, some films suitable for long-term travel have achieved good box office in relatively deserted months. For example, "Calm Down" directed by Li Xiaofeng earned more than 80 million yuan at the box office last November. "It is an important way to improve the box office of movies to train the audience to watch movies in the off-schedule period." Liu Zhenfei called on the industry to pay attention to non-popular schedules in the selection of schedules, so as to promote the more healthy and benign development of China film market. Mu Chen also believes that how to improve the diversification of content supply and enhance the audience’s interest in entering the cinema is a problem that the whole industry needs to think about and take seriously in the next six months. "This year ‘ May Day ’ Compared with previous years, the stalls are indeed more crowded, but we must also consider an objective situation. Domestic films have long been in oversupply. According to the production of 1,000 films a year and the volume of about 500 films entering the cinema, there may be 10 films released in a week. ‘ May Day ’ The file is not too crowded. " Ishikawa believes that for the current domestic film market, the lack of truly competitive films and the low-level repetition of a large number of films are the biggest problems. "When we can produce four or five films like The Wandering Earth and Hi, Mom a year, it doesn’t matter whether the total amount is more or less. The key is to improve the quality of the film. "

　　More than 1,000 consumers in Changsha never expected that the gym under their noses actually "ran away". This is a fitness center located in a well-known real estate and operated by a professional organization for more than 4 years. Everything looks "reliable". But when they paid a membership fee of about 2 million yuan, the gym owner changed. The gym is still there, but their membership has expired. The boss who originally collected the money actually exposed the "showing off wealth" video and photos of driving a "Ferrari" sports car in the circle of friends.

　　New Yue fitness boss "Wang Zhongxin" friend circle screenshot The pictures in this article are all provided by the respondents.

　　The Paper learned from Changsha police that the police station where the gym is located has been involved in the investigation.

　　The next day, the gym closed.

　　Mr. Zhao is an owner of Hengda Jiangwan Community, Yuanda Road, Furong District, Changsha City. On April 18, 2019, he set up a membership card of 5,000 yuan in the "Newleap Swimming and Fitness Club" where the community is located (hereinafter referred to as "Newleap Fitness") to meet the needs of his own fitness and children’s learning to swim.

　　In 2019, Niuyue Fitness Swimming Club was located in Hengda Jiangwan Community, Furong District, Changsha City.

　　Since the handover of Evergrande Jiangwan in 2015, Niuyue Fitness has been operating in the original sales department of the community, and residents in the community are familiar with it.

　　According to the materials obtained by The Paper, in May 2015, Changsha Xinfu Real Estate Co., Ltd. (hereinafter referred to as Xinfu Real Estate), which is 100% controlled by Evergrande Real Estate Group, leased all its real estate (formerly the sales department of Evergrande Jiangwan) to Hunan Huaya Culture Communication Co., Ltd. (hereinafter referred to as Huaya Company) until July 31, 2023. The property has three floors in total, and the contract stipulates that it is not allowed to sublet. However, in May of the same year, Huaya Company transferred the first and second floors to Changsha Niuyue Fitness and Beauty Co., Ltd. (hereinafter referred to as Niuyue Company) for operation until May 31, 2023. Subsequently, on the original sales department of Evergrande Jiangwan, two huge iron-framed signboards "Huaya Art School" and "Niuyue Swimming Fitness Club" were erected.

　　Beginning in April 2019, residents in Evergrande Jiangwan and its surrounding areas found that Niuyue Fitness began to distribute advertising leaflets to recruit members, and news of "Niuyue Fitness" running a membership card appeared among the owners in the surrounding communities.

　　Many salesmen scattered within one kilometer around Evergrande Jiangwan distribute experience cards for residents to experience in the morning and evening. Subsequently, many residents spent money on cards after the experience. There are many kinds of membership cards, such as one-year, two-year and five-year cards, with personal trainer and without personal trainer. Among them, a four-year comprehensive card with 2200 yuan is the choice of many consumers.

　　Ms. Xiao got three cards in one breath. In addition to giving herself a five-year comprehensive fitness card, she also got two children swimming cards of 1,600 yuan and 1,800 yuan from Bao Xuehui, with a total consumption of more than 7,000 yuan. "I read the contract (between the gym and Evergrande Property) and said that the contract has been signed for more than four years, which proves that they are reliable and safe. You (the gym) are irresponsible, and Evergrande will also contain you. Evergrande will never run, I think so. " Ms. Xiao said.

　　Later, the card information obtained by members from the front desk of the gym showed that from April 11, 2019 to November 6, 2019, at least 1,229 consumers had applied for various types of membership cards, with a total amount of at least 1.93 million yuan. Among them, the peak of card processing is mainly before August. By September, the amount of membership card is getting smaller and smaller, and even a "challenge monthly card" of only 518 yuan appears.

　　Ms. Zhao, the owner of Evergrande Jiangwan, said that she had a 3,000-yuan swimming card in Niuyue Fitness. Under the advertisement, on September 23, 2019, she had a 518-yuan challenge card in Niuyue Fitness. The next day, she went swimming and found that the gym was closed, and "the boss ran away".

　　Many members introduced that at the end of September last year, Niuyue Fitness closed directly on the grounds of "fire inspection".

　　This is similar to many fitness service places that run on the road. After that, consumers called the police, called the mayor’s hotline, complained to 315, etc. Then, the gym opened for a short time, so in October and November, four people applied for cards. "Everyone really believes and hopes that this gym will continue." One member said.

　　However, during the "pretend" business hours, there was no coach in the gym, the swimming pool was not changed and heated, and the tiles at the bottom of the pool fell off, causing many members to be injured. By November, the whole gym was completely quiet.

　　The gym is still there, and the membership rights are gone.

　　Members still remember that in September 2019, after calling the police and waiting for the police to come, members surrounded Wang Zhongxin, the head of the gym. "He looks very rich with gold and jade on his hands and neck. But at that time, he kept saying that he had no money and owed the coach’s salary, so the gym could not operate. " Many members introduced.

　　In September 2019, Wang Zhongxin was surrounded by members to discuss.

　　The Paper combed the payment information of dozens of members and found that many members paid the money to Wang Zhongxin.

　　After the gym closed, some members who added Wang Zhongxin, the "boss" of the gym, found that in January 2020, after the running storm was silent, Wang Zhongxin, whose name on WeChat was "Survival of the fittest", "showed off wealth" in the circle of friends. In several videos, he is wearing a gold watch, driving a suspected Ferrari sports car and racing with passionate music.

　　New Yue Fitness Boss "Wang Zhongxin" friend circle screenshot

　　In July this year, this gym located in the comprehensive building of Evergrande Jiangwan opened again. It’s just that the signboard on the roof has changed two words, from "Newleap Swimming Fitness Club" to "Guoli Swimming Fitness Club". Previously, members’ cards in "Niuyue" were invalid, and they had to re-apply for cards in order to continue swimming in "National Power".

　　In 2020, after "running the road", the signboard of "National Fitness Swimming Club" was changed.

　　In late July, some members’ representatives were called to a meeting in the Jiangwan Community of Evergrande. The members of Evergrande Commercial Management, Guoli Sports and Huaya Company announced that Huaya Company had taken back the gym operated by Niuyue Company and now transferred it to Guoli Sports Company for operation. The original membership rights need to be changed, such as a four-year comprehensive card, which can only be used on September 1 this year, or it can be used voluntarily until December this year. The one-year cards, challenge cards, etc. that have expired before are all invalid. Now there are new charging standards for national strength swimming and fitness, such as 1,280 yuan for a half-year card and 1,888 yuan for an annual card.

　　On August 24th, The Paper contacted Huaya Company. Xiang Yanhua, the person in charge of the company, said that after renting the whole clubhouse from Evergrande in those years, he entrusted the swimming pools and gymnasiums on the first and second floors to Niuyue Company for operation in addition to education and training on the third floor because he was not qualified to operate the swimming pool. Evergrande knows and acquiesces in this. As of November last year, Niuyue Company had owed Huaya Company more than 600,000 yuan in entrusted management fees, utilities and gas fees. After Huaya Company sued Niuyue Company to Furong District Court, on June 30 this year, Furong Court ordered both parties to terminate the entrustment contract. Therefore, Huaya Company has now taken back the gym and entrusted Guoli Company to operate it.

　　As for the membership card with a total value of nearly 2 million yuan handled by more than 1,000 consumers in Niuyue Company, Xiang Yanhua said, "You can only go to Niuyue Company, which handled cards for members at that time."

　　So what is the responsibility of Huaya Company, which cooperates with Newleap? In this regard, I am evasive to Yanhua. However, in the interview, she revealed that Niuyue Swimming Gymnasium has been operating poorly since its establishment. To this end, Huaya Company spent more than 200,000 yuan to buy a boiler to heat the swimming pool; After the coach went on strike in September last year, Huaya also paid the coach a salary of more than 100 thousand yuan in arrears; When the gym was about to have an accident, Huaya found in the office that Wang Zhongxin had issued a new batch of leaflets, and they stopped it.

　　On August 27th, The Paper contacted Wei Mou, the head of Niuyue Company. Wei said that Niuyue Company had transferred the gym to Wang Zhongxin on April 7, 2019, so Niuyue Company was irresponsible for the rights and interests of its members.

　　However, when a member applies for a card, the official seal on the service contract and the receipt of payment is clearly stamped with the "Special Financial Seal for Newleap Swimming and Fitness". In this regard, Wei said, "That is Wang Zhongxin’s own radish chapter, which has nothing to do with Niu Yue."

　　Contract signed between members and NewYork Swimming and Fitness Club

　　Expert: It should not be an "IQ tax" for consumers to run away with money.

　　Liu Jiahui, a member of the 315 Lawyers Group of China Consumers Association and a lawyer of Beijing Derun Law Firm, told The Paper that it is easy to "run away" in prepaid consumption. After consumers’ rights and interests are infringed, it is mostly difficult to defend their rights, because it is difficult for individual consumers to spend time and energy on litigation for their losses of one or two thousand yuan, asking for help from 12315 and the Consumers Association, but only mediation is not mandatory, which creates an opportunity for businesses.

　　Liu Jiahui introduced that in many "running away" incidents, there are frauds. "Taking money away without providing services is a kind of contract fraud. One party to the contract has no intention to perform its obligations at all, or clearly knows that it cannot perform its contractual obligations, but it is a typical feature of contract fraud to defraud one party’s property by signing a contract and not performing or performing a small part of its contractual obligations. "

　　In addition, Liu Jiahui told The Paper that the consumer bought the fitness card of Niuyue Company and formed a contractual relationship with Niuyue Company. Niuyue Company’s rights and obligations under the contract must be agreed by the consumer. If it is transferred without the consent of the consumer, Niuyue Company will still bear all the responsibilities. If Niuyue Company fails to announce its transfer to consumers, regardless of whether Niuyue Company knows about Wang Zhongxin’s card application in his name, Niuyue will bear the responsibility. Because for consumers, Wang Zhongxin’s behavior is regarded as the behavior of Niuyue Company. Huaya Company, as the entrusting party entrusted by new york Company, takes full responsibility for the liabilities arising from the breach of contract by the entrusted party, Newleap Company.

　　The Paper noted that in December last year, Guangdong Maoming Intermediate People’s Court upheld the conviction of two gym shareholders for contract fraud. According to the judgment, from November 2017 to September 2018, Maoming Wellman Fitness Club had difficulties in operation and could not make ends meet. The company’s shareholders Zuo Moudong and Li Moufeng still sold their membership cards to the public at ultra-low prices in the name of the company, even though they knew that they would lead to business failure. Finally, more than 12,000 people applied for the cards, with an amount of 5.34 million yuan. However, the funds raised by the club are used for club operation or other expenses, which leads to the failure of members to get the promised return on fitness services, and the arrears of workers’ wages, rent, water and electricity are as high as 400,000 yuan, which has caused great adverse effects.

　　Many members also reported the behavior of Niuyue Gym and Wang Zhongxin to Ma Po Ling Police Station of Changsha Furong Public Security Bureau. On August 27th, The Paper learned that the Ma Po Ridge Police Station had accepted the case and intervened in the investigation. The relevant person in charge of the institute said that at present, Hunan is cracking down on "prepaid consumption", and the public security organs will actively crack down on such suspected criminal acts.

　　Ma Po Ling Police Station accepts reports from members.

　　Wu Wei, secretary general of Hunan Consumer Council, said that there are a lot of prepaid card disputes in the field of consumer services. In March this year, the Committee issued the Investigation Report on the Status of Prepaid Consumer Rights Protection in Hunan Province. 43.6% of the respondents have handled prepaid cards, and 14% of cardholders have experienced rights protection. Among all consumption problems, the proportion of operators "running the road" is as high as 48.2%.

　　To this end, the Hunan Provincial Market Supervision Bureau launched a special rectification campaign. By the end of July, a total of 41,289 market players were inspected, covering shopping malls, restaurants and other industries, and 9 cases were filed and 8 cases were banned according to law. Hunan will impose joint punishment and credit restraint on "blacklisted" enterprises, investors and senior executives who have closed their doors and "run away" residences, and strengthen the prudent review of market access to achieve "one place is untrustworthy and everywhere is limited". We will maintain a high-pressure situation on illegal prepaid consumption, and resolutely crack down on illegal activities such as hiding money, malicious infringement and fraud.

　　Liu Junhai, director of the Institute of Commercial Law of Renmin University of China and vice president of China Consumers Association, said that in view of the problems in prepaid card consumption, on the one hand, it is necessary to improve the system design, such as establishing prepaid card amount, filing and approval, third-party depository and other systems; on the other hand, market supervision departments and public security organs should work together to eliminate regulatory blind spots and regulatory vacuum and jointly rectify them.

　　Liu Junhai told The Paper that businesses running away should not be paid by consumers ‘ IQ tax ’ . The negative effect of running away from the road is great, because a mouse excrement has broken a pot of soup, which affects the construction of the integrity system of the whole market economy. "The level of integrity depends on the lowest board. At present, the market supervision department is out of order, but regulators should not fail. They should stand up and do justice for heaven and make good use of the powers entrusted by law."

CCTV News:On the evening of the 8th, Guangzhou Municipal Bureau of Culture, Radio, Film and Tourism issued a notice saying that it would strictly prevent and control the epidemic situation in public cultural tourist sites. All kinds of public cultural tourism places in medium and high-risk areas and areas under closed and closed management are closed down. Closed entertainment places in other areas of Guangzhou, such as cinemas, theaters, KTV and Internet service places, are closed; The outdoor part of public cultural venues and tourist attractions is restricted by 50%.　

Guangzhou, Guangdong: Open the fast lane of nucleic acid testing for truck drivers

In order to ensure the supply of basic living materials, Guangzhou has opened a fast lane for nucleic acid testing for truck drivers, and the results can be produced in 6 hours at the earliest. Jiangnan market in Guangzhou is one of the wholesale markets with the largest sales volume of fruits and vegetables in China and even in Southeast Asia, and it also bears the heavy responsibility of supplying "vegetable basket" in Guangzhou. At 9 o’clock every morning, truck drivers who come to the market for delivery can take the nucleic acid test sheet to the market nucleic acid test point for testing.

Truck driver Liu Bo:We are from other places, strangers here, and now the epidemic, there will definitely be concerns. Now, as soon as I enter the market, I am given a free receipt, and there is a special point in the market to detect nucleic acid. Otherwise, it is not convenient for me as a foreigner to find this nucleic acid monitoring point.