The reason for the purchase is that a number in Shenzhen is 95 thousand, and this Qin 80 is less than 150 thousand, and the car is equivalent to 50 thousand, which is worth it There is a car at home, and my wife drives the children to and from work. I take the subway every day. On that day, I went to see the car with my relatives, but they couldn’t shake the number, so I had to buy an electric car or a hybrid car. Perhaps the best choice is Qin, only a Qin 80, white, and there is no other choice in configuration. My wife asked me if I needed it. Of course I do. Driving is more comfortable than the subway. So buy. I am also afraid that new energy will have to be shaken in the future, but I can’t play with the government.

I paid a deposit of 5,000 yuan, saying that there is an existing car, and the new energy should be shaken, but it will be available soon in 3.5 days. Then I chose the number, which seems to be optional. I didn’t choose it, but I chose it from the five groups given by the website. Finally, I chose the one with 6 and 8, which was not bad and quite satisfactory.

Then I went to see the car selected for me in 4s, and the appearance was no problem. The car in December, the mileage was less than 10. Then go back and wait for the cards to come down. I have been waiting for a long time, and I will buy more cars at the end of the year. Today, on January 23, the iron card came down, which was slow enough, and the card was renewed once.

The car price is 146 thousand, the loan is half, interest-free, and the handling fee is 3000, which is 149 thousand in total. You can’t bargain.

I didn’t want to send chassis rust prevention, floor mats, perfume pillows or anything, but I also threw them away if I wanted them. There are ordinary charging cables and charging piles on board, but they are not installed. There is no spare tire, but there is tire repair liquid.

I also took photos when I picked up the car and brought big red flowers to the car. Although it is vulgar, it is interesting. And tied a red tape, and I threw it away.

Positive, more domineering.

The front side is 45 degrees, with daytime running lights. I like it.

On the side, the wheels and hubs are all black, which makes them feel suspended. Automatic folding rearview mirror. I like it.

45 degrees behind, controversial taillights.

Large tablet computer, can hold a lot of software, WeChat and so on, almost all operations can be done on the computer, colleagues say the screen is so big. Like Tesla.

Bought a Mijia driving recorder.

There are lights in the glove box. There are also lights in the front footsteps.

There are lights on the door, too.

There is a lot of space in the back row.

Summary:

Advantages are license plate delivery, many functions, I prefer automatic headlights, wiper spray is foggy, automatic folding rearview mirror, one-button start, large screen, automatic internal circulation when parking, one-button lifting window, skylight, front camera, rear camera, quiet when pure electricity, headlights left low and right high, saying that the other party will not be blinded when passing.

The disadvantage is that it takes more than 8 hours to charge slowly before running 80 kilometers. It is a bit more fuel-efficient to run with mixed oil, and it is louder and more expensive to charge with oil. In many places, there are charging piles, but there is no electricity, or you have to buy hundreds of pieces of double-ended wires yourself. Mixed power consumption is less than 40, and oil consumption is more than 40. I am afraid that the start of the channel will be bad for the engine. The community will not install charging piles, saying that it will be unified and safe in the future. I don’t know if it will wait until the year of the monkey. The unit and leaders said that it can be charged, which is more convenient. The workmanship is not particularly good, but at least it is worth the price. BYD is getting better and better and hopes to be strong.

Buying suggestions, big cities like Shanghai and Shenzhen can buy them if they can’t shake the number. After all, Shenzhen has a number of 95,000, and there is one worry. Is there radiation when using batteries? Is there much radiation? The first insurance is 3500 kilometers or half a year. At present, both oil and electricity are used. After all, the engine should be run in.

I’m tired of typing on my mobile phone. If you have any questions, you can leave a message. I’ll try my best to reply. I’m in a hurry and my level is limited. I may have left something unsaid or wrong. Please forgive me. I was the first in our company to buy BYD Qin, and there was no hybrid or electric car before. I believe there will be more and more in the future.

In terms of power, it only takes 5: 9 seconds to accelerate 100 kilometers. The power is strong, overtaking is powerful, and the acceleration is fast. I am satisfied. I’m 176, and the front row and back row are fine. A well-behaved car with high configuration and many functions is worth buying. The highest tone is the taillights and the big screen.

The interior is also luxurious.

The appearance is also relatively durable.

The chassis is a little low, so be careful of uneven roads. You’ll knock it.

A car with high cost performance, I hope to drive for a long time. If you spend 100,000 yuan to buy a license plate, and then 50,000 yuan to buy a car, you can’t buy anything new, and you can’t buy anything good second-hand, so I don’t think there are any rivals in Shenzhen within 150,000 yuan, and those who have seen Roewe will cost 180,000 yuan. I have seen Zhidou. Although it is 100,000, it is too small and unsafe.

After years of development, BYD is no longer BYD in the f3 era. It is good at grasping the government’s preferential treatment. Buses in Shenzhen are all BYD electric buses, and taxis are also electric e6. Even taxis in the mainland of China are e6. I hope that domestic cars and domestic mobile phones will be strong!

A press conference made this new brand, which has just been established for more than a year, win the applause of the owners again after facing the trust crisis of the owners for more than half a year. Of course, many people say that this is just a promise to fulfill. The crotch that was once extremely embarrassing should really be explained to the owners, and this account of more than 20,000 owners has made them pay more than 300 million yuan in tuition fees.

Let’s look at the key contents announced by Krypton at this conference:

△ Qualcomm 8155 architecture cockpit, all car owners 0 yuan upgrade.

△ The new car introduces lightning switching function, and the dual-motor four-wheel drive model can cut off the front motor to realize power-saving driving with rear drive.

△ Intelligent anti-skid function upgrade, OTA comprehensive upgrade

△ A new version -ME version is launched, with a price of 349,000 yuan, which is 40,000 yuan cheaper than the top version of YOU.

△ Introducing smart Bluetooth keys, all car owners can get them for free.

As the first user of Krypton 001, I am undoubtedly excited. As for the excitement of other car owners, we can see that they have the same feelings as me from the extremely crowded app, the new travel app and the constant cheers at the press conference.

As the owner of Krypton 001, why are you a little excited this time?

After Weilai and Lantiu successively released the policy that old car owners pay to upgrade the 8155 chip, the pressure faced this time is unprecedented. The pressure is not a pricing strategy, nor is it the experience after 8155 optimization, but the car of the 820AP platform still has poor experience and bugs after many rounds of OTA, and the word-of-mouth crisis of extreme krypton is derived from this. If you choose to pay for the upgrade, users will obviously have the feeling of backstab.

Free 8155 upgrade is undoubtedly the best way to save word of mouth. And if the 8155 platform and the 820 platform coexist, there will undoubtedly be double pressure for the development of extremely krypton cockpit. Undoubtedly, it will be a more efficient choice to upgrade all the more than 20,000 kryptons to 8155, and only update one version of the system in the future.

It is reported that the cost of a set of 8155 control motherboard will come to about 2-3,000 yuan. At the press conference, Extreme Krypton also announced that the upgrade cost exceeded 300 million yuan. Extreme Krypton paid a high trial and error fee for this, but the word of mouth in return is undoubtedly more valuable. It will pave the way for the software team to focus on optimization in the future.

There is another point that you may overlook. The 8155 chip is also a necessary option for Krypton 001, because in the future, the high-order pilot-assisted driving ability of Krypton depends on the processing of perception by eyeQ5 chip, and the powerful display image processing of 8155 is also an element (vehicle display). Although 8155 does not participate in the algorithm of assisted driving, it will present the images of assisted driving in the cabin, and the computing power of 820 is obviously tight.

Therefore, whether from the user’s word of mouth, research and development costs and future driving assistance, this account is extremely clear, and this money must be spent, and this fee must be exempted.

About the experience of the 8155 car, we will also have a detailed video release soon.

The same situation as the previous smart cockpit was spit out is the assisted driving ability of the polar krypton 001. After the release of version 2.0 OTA in April, only ACC can provide polar krypton, and the single function and poor sense of body really can’t satisfy the majority of car owners.

In this OTA, the functions of LCC navigation assistance, antelope avoidance, matrix headlights and so on have been added. In addition, the previous AEB and FCTA pedestrian anti-collision functions have basically achieved L2-level assisted driving.

However, there are some regrets, for example, the rear blind spot reminder called by the majority of car owners is still not equipped, the auxiliary function of lighting and parallel line, and the ability to remotely enter and leave the parking space vertically promised by An Conghui before are still not equipped.

We will show you the specific experience of this L2-level assisted driving by video in these two days.

What I want to say here is that it seems that the assisted driving upgrade of Krypton 001 has no bright spot in the industry, but it also responds to the negative news of the previous cooperation between Krypton and Mobileye on the Internet.

Before, many people in the industry questioned eyeQ5′ s final driving assistance ability. Mobileye’s consistent black box OEM method represented extreme krypton and did not seem to take the initiative.

And Chen Qi, vice president in charge of intelligent driving research and development with Krypton (former founder of Huawei’s autonomous driving team and former minister of autonomous driving research and development department-what a big boss! In the communication, we learned that the cooperation between Mobileye and Krypton in eyeQ5 is not a simple OEM model, but the two companies jointly participate in the research and development of perception and algorithms and jointly promote the matching with Krypton 001.

The research and development progress of eyeQ5 has been delayed, and the test progress of Israeli R&D personnel and krypton engineers in Hangzhou has been affected by the epidemic, and personnel exchanges and experiments have been delayed to varying degrees. In order to solve this problem, Krypton has sent people to Israel, and people from Mobileye headquarters have also come to Hangzhou and Ningbo from Israel to work together to promote research and development.

Chen Qi said that Krypton’s current R&D team has a scale of 500 people, and the cooperation with Moileye has been carried out in an orderly manner. In the future, Krypton will indeed walk on two legs, and the cooperation with Mobileye will continue, and at the same time, it is also vigorously carrying out full-stack self-research.

He believes that Moileye is still the top autopilot solution company in the world, and hopes that everyone will maintain confidence in the next improvement of the assisted driving ability of Krypton 001.

I believe that Chen Qi’s presence will also give our riders a reassurance.

The focus of this conference is to launch a new version of ME, which can be understood as a simple version of YOU, dual motors, 100-degree battery, and cancel some high-end configurations (such as electric doors that have been criticized for a long time), with a price of 349,000 yuan. Combined with the lightning switching function just released by Krypton, this car can not only have the acceleration ability of 3.8 seconds in four-wheel drive, but also have the endurance ability of more than 700km in two-wheel drive.

Really fragrant, as an old car owner, I really envy it. I had to choose WE712 for battery life, but now, battery life and performance can be taken into account.

And the Bluetooth key, needless to say, the negative Bluetooth key of mobile phone has finally been freed this time, and it is also free.

Ok, let’s stop talking about this conference of Krypton 711. I haven’t sent a video about this experience yet, but I still hope to experience the 8155 car I just upgraded today and restore a "new" Krypton 001 to everyone as much as possible.

　　CCTV News: On November 9, 2017, "The Spirit of the Constitution and the Power of the Rule of Law — — The press conference of CCTV’s 2017 rule of law figure selection activity and award ceremony was held in the Ministry of Justice.

　　CCTV’s annual selection of rule-of-law figures is jointly sponsored by the Ministry of Justice, the National Law Popularization Office and CCTV, and undertaken by the Social and Legal Channel of CCTV. For a long time, with the strong support of the Central Political and Legal Committee, the General Office of the National People’s Congress Standing Committee (NPCSC), the Supreme People’s Court, the Supreme People’s Procuratorate, the Ministry of Public Security, the Legislative Affairs Office of the State Council, china law society and other units, this activity has become an important window for the legal education of the whole people and an important platform for CCTV to publicize the law. Especially since the implementation of the great strategy of ruling the country by law, the selection activities have kept pace with the times and made continuous contributions to the construction of China ruled by law.

　　In 2017, the selection and awarding activities coincided with the successful convening of The 19th National Congress of the Communist Party of China, which was a major event in the field of publicity and education on the rule of law after the 19th National Congress of the Communist Party of China and an important opportunity to study and implement the spirit of the 19th National Congress of the Communist Party of China.

　　On the day of the press conference, leaders from various ministries and commissions, representatives of members of this year’s supervision committee for the selection of legal figures, and more than 40 media in Beijing gathered together to learn more about the specific content of this event.

Moderator Wang Xiaolei

Press conference site

　　With the theme of "the spirit of the Constitution and the power of the rule of law", CCTV’s 2017 annual selection campaign selected 24 groups of candidates for "the rule of law", 5 groups of candidates for "the most influential network of the year", 1 candidate for "the media of the year" and 5 candidates for "the hero of the year". The deeds of these short-listed candidates represent the achievements made in the construction of CCTV2017 rule of law candidates’ photos in the past year in various fields of rule of law, such as legislation, law enforcement, justice, law popularization, etc., and show and interpret the pace of the rule of law process in China in 2017 from different angles, focusing on grassroots legal workers who are "grounded, dare to take responsibility and do something" in ordinary posts.

CCTV2017 rule of law candidate photo wall

Photo wall of CCTV2017 Rule of Law Person Selection Supervision Committee

　　Among them, there is Hu Binyong, an economic investigation policeman who directed the detection of major financial cases such as the Xu Xiang case; Chen Changyi, a judge who has the courage to take responsibility, dare to innovate and handle conscience cases; Bi Dongyun, a people’s prosecutor who is physically disabled and determined to return lost children to society with love; Lin Jiande, a 95-year-old man who has been compulsory for 30 years; Peng Xubang, a lawyer who leads the team to take root at the grassroots level and is committed to serving the people in difficulty in the frontier; Shi Weidong, who is willing to pave the way for the reform of the judicial system; Solve thousands of troubles and be a confidant of the people; Miao Zhibin, the guardian of the "tip of the tongue" of ordinary people; Yang Huizhi, National Model People’s Mediator; Chen Yanli, who earnestly safeguards the legitimate rights and interests of the people by correcting illegal and improper administrative acts in ordinary administrative reconsideration jobs; Shi Fumao, a lawyer who has defended migrant workers’ rights for thirteen years and took nothing, and so on. In them, we feel the pulse of China ruled by law.

24 groups of candidates for "Rule of Law Person of the Year"

　　In this year’s selection of people ruled by law, the award of "People with the Most Network Influence of the Year" was also set up. The candidates include Meng Qingtian, deputy director of the Anti-kidnapping Office of the Criminal Investigation Bureau of the Ministry of Public Security, Guo Lin, the first prosecutor of the Yuhuan case in Liaocheng, Shandong Province, the "Guardian Plan 2017" anti-fraud public welfare action, the Internet security volunteer alliance, and the "online celebrity" police group portrait who popularized the law through the Internet.

Five groups of "the most influential online candidates of the year"

　　In addition, WeChat official account, the WeChat of People’s Daily, was selected as the candidate of "Tribute to the Media of the Year" because it adhered to its own value orientation, and was "distinctive" in terms of stand, viewpoint and judgment, which reflected the characteristics different from those of grassroots accounts, played a guiding role in public opinion, conveyed mainstream values and aroused netizens’ thinking.

One candidate for "Tribute to the Media of the Year"

　　Among the candidates for the rule of law in CCTV in 2017, there are several heroes who have sacrificed their jobs, including: Tang Honglin, the director of the Sixth Prison District of Bazhong Prison in Sichuan Province, who suddenly fell ill while going to handle the work related to the party organization in the prison area and died after being rescued, at the age of 37; Cai Songsong, a policeman stationed in Shiqiao Police Station by the Traffic Police Brigade of Luxian Public Security Bureau in Luzhou City, Sichuan Province, died unfortunately to save two children from drowning during the Spring Festival, at the age of 31 … … Life is gone, and faith lives on. Their choice at the critical moment is worth remembering and paying tribute to.

Five candidates for "Honor Hero of the Year"

　　Starting from November 9th, 35 groups of propaganda films of candidates (units) will be broadcasted on CCTV Social and Legal Channel, and publicized on CCTV, Legal Network, China Police Network, China Court Network, Justice Network, Sina Weibo, Tencent Video, Iqiyi and other online platforms. The final winners will be announced on December 4th, National Constitution Day.

　　In order to expand the influence of this event, from November 9, the official WeChat public platform of "CCTV Society and Law" and "CCTV Rule of Law Person of the Year" Weibo will comprehensively launch the online interactive activities of "CCTV2017 Rule of Law Award Ceremony", including the cross-platform dissemination and promotion of candidates’ deeds, posters and videos; Interactive H5 (helping the rule of law in China and praising the rule of law figures) participation and forwarding; Two new media live broadcasts of the press conference and the award ceremony; Watch the multi-screen interaction of the award ceremony "WeChat Shake", and cooperate with CCTV to conduct online publicity and broadcast of candidates. Professional websites such as China Law Popularization Network will also make special topics for the short-listed candidates and promote them. The major video live broadcast platforms will also make special topics for this selection activity and promote it.

The live broadcast of new media on eight platforms lasts for 180 minutes. The picture shows the electronic sign-in session of guests.

　　At the press conference, Wang Xiaoguang, the representative of the organizer and director of the Legal Publicity Department of the Ministry of Justice, and Wang Guangling, director of the social and legal channel of CCTV, delivered speeches respectively. Tong Ning, deputy director of the Social and Legal Channel of CCTV, explained the overall design of this award ceremony. Cha Qingjiu, director of the Propaganda Classroom of the Central Political and Legal Committee, Zhong Xuequan, inspector of the Information Bureau of the General Office of the National People’s Congress Standing Committee (NPCSC), Ye Jian, Minister of the Propaganda Department of the Political Department of the Supreme People’s Court, Chen Youxian, Minister of the Propaganda Department of the Political Department of the Supreme People’s Procuratorate, Guo Qiang, Deputy Director of the Press Center of the General Office of the Ministry of Public Security, Xin Tian, Deputy Director of the Administrative Reconsideration Department of the Legislative Affairs Office of the State Council, and Lv Xinghuan, Executive Deputy Secretary of the Party Committee of china law society Organs, Secretary of the Discipline Inspection Commission and Director of the Personnel Department, respectively made detailed introductions on the selection of candidates this year. Zhang Yi, member of the Selection Supervision Committee, deputy director of the Political and Cultural Department of People’s Daily, and Cai Xiaolin, director of Voice of China in china national radio, were invited to participate in the activities as representatives of the current members and made speeches.

Speech by Wang Xiaoguang, Director of the Legal Publicity Department of the Ministry of Justice

Speech by Wang Guangling, Director of Social and Legal Channel of CCTV

Tong Ning, Deputy Director of Social and Legal Channel of CCTV, spoke.

Cha Qingjiu, director of the Propaganda Classroom of the Central Political and Legal Committee, spoke.

Zhong Xuequan, inspector of the Information Bureau of the National People’s Congress Standing Committee (NPCSC) General Office, spoke.

Ye Jian, Minister of Mission Department of the Supreme People’s Court Political Department, spoke.

Chen Youxian, Minister of Propaganda Department of the Supreme People’s Procuratorate Political Department, spoke.

Guo Qiang, Deputy Director of the Press Center of the General Office of the Ministry of Public Security, spoke.

Xin Tian, Deputy Director of the Administrative Reconsideration Department of the Legislative Affairs Office of the State Council, spoke.

20. Lu Xinghuan, Executive Deputy Secretary of the Party Committee of china law society, Secretary of the Discipline Inspection Commission and Director of the Personnel Department, spoke.

The organizer’s representative issued a letter of appointment to the judge’s representative.

　　After 17 years’ growth, the "CCTV Person of the Year under the Rule of Law" selection activity has become the first brand in the field of CCTV’s rule of law propaganda. Inspired by the spirit of the 19th National Congress of the Communist Party of China, this activity will surely adhere to the great concept of "Do not forget your initiative mind, remember the mission", hold high the great banner of Socialism with Chinese characteristics, win the decisive victory in building a well-off society in an all-round way, win the great victory of Socialism with Chinese characteristics in the new era, and make unremitting efforts to realize the Chinese dream of the great rejuvenation of the Chinese nation.

Launching ceremony site

　　"The spirit of the Constitution and the power of the rule of law — — CCTV’s 2017 Award Ceremony for Rule of Law Persons will be broadcast on CCTV-1 and CCTV-12 in prime time on the evening of December 4.

On August 2nd, a few days ago, AITO’s M5 Smart Driving Edition ushered in the first OTA upgrade, including the opening of NCA in five cities of Shanghai, Shenzhen, Guangzhou, Hangzhou and Chongqing, the full opening of cruise assistance in urban lanes, and the upgrade of intelligent parking assistance.

Today, Yu Chengdong, managing director of Huawei, CEO of BG, and CEO of BU, a smart car solution, issued a document introducing the highlights of this OTA upgrade, such as "The LCC of the national expressway city is fully open, so that the car can follow the car, start and stop independently, and handle traffic jams as skillfully as an’ old driver’".

Yu Chengdong also pointed out that the intelligent driving version of Wujie M5 not only has the far-ahead AEB active braking ability, but also can identify dangers and avoid obstacles in advance in the intelligent driving mode.

It is understood that the Wujie M5 Intelligent Driving Edition was launched in April this year, providing two kinds of power options: extended program and pure electricity. Among them, the price of the extended program intelligent driving edition is 278,900 yuan, and the four-wheel drive intelligent driving edition is 299,800 yuan; The pure electric version is 289,800 yuan for the rear-drive intelligent driving version and 309,800 yuan for the four-wheel drive intelligent driving version.

Compared with the old M5, the intelligent driving version complements the short board of assisted driving. The car is the first to be equipped with Huawei ADS 2.0 intelligent driving system. The hardware consists of 1 laser radar, 3 millimeter-wave radars, 11 camera groups and 12 ultrasonic radars, which can achieve 360 full coverage and all-weather perception, and the farthest detection distance reaches 200 meters.

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Live broadcast with goods is very hot.

To what extent is the fire? Weibo has an anchor hot search every few days, old and new stars are competing to take the stage, and CEOs of major companies are going into battle …

At present, "live broadcast with goods" is an unshirkable outlet, which also plays a certain role in helping the economy. However, under the brutal growth and rapid expansion, there have also been many chaos in the industry.

After "618", major e-commerce platforms set a new sales record. However, the "618" Consumer Rights Protection Public Opinion Analysis Report released by China Consumers Association on June 30 showed that consumers still have many slots in the shopping experience of live broadcast with goods.

On June 30th, CCTV Finance’s "Economic Information Network" exposed the data chaos in the live broadcast: it can be swiped at any time and with any number of viewers, and there can also be real-life interaction, and the number of viewers will be increased by 20,000 plus 15 real-life interactions, which only takes 53 yuan …

Previously, China Advertising Association had issued the Code of Conduct for Webcast Marketing. This is the first special regulation on live webcast marketing activities in China, which was officially implemented on July 1.

What stage has the live delivery developed to now? What needs to be regulated in the "new economy" industry? What is the future development direction? Let’s analyze them one by one.

In 2019, it was called the first year of live e-commerce, and all major platforms entered the game one after another, speculating live stream economy; In 2020, affected by the epidemic, in order to alleviate the development crisis of entity enterprises, expand brand influence and market share, national policy guidance and traffic distribution of major platforms will promote live broadcast to empower the real economy. At that time, the development speed of live stream economy was pulled to a higher level.

"2020 Taobao Live New Economic Report" shows that in 2019, the annual GMV (total turnover) of 177 anchors exceeded 100 million. Since 2020, more than 100 occupations have moved to Taobao Live Studio, and a large number of talents and businesses have entered the venue. The number of MCN institutions related to Taobao Live Ecology has exceeded 1,000 …

This is just a corner of the platform of live broadcast with goods. Besides Taobao live broadcast, there are more "contestants" on platforms such as Aauto Quicker, Tik Tok and Tencent live broadcast.

According to the data of CITIC Securities, the industry scale of e-commerce live broadcast in 2019 has exceeded 300 billion yuan, and it is expected to exceed the trillion scale in 2020."Live broadcast with goods" has become a unique consumption scene in China.

According to incomplete statistics, during the "618" e-commerce promotion this year, more than 300 stars collectively went live on Taobao. Different from amateur anchors, stars have natural traffic advantages and personal appeal, and every move in the live broadcast room can cause heated discussion.

Actor Tamia Liu opened the first show of Taobao live broadcast with goods, with a total transaction volume of nearly 150 million in 4 hours; Wang Han, the host, won a sales myth of 156 million yuan when she first aired … The offline content was blocked, all walks of life moved to "online", and the stars "incarnated" as anchors, which was also due to market demand to some extent. On the one hand, as the live broadcast gradually forms a national trend, stars with their own traffic should "keep pace with the times"; On the other hand, this year’s film and television industry has been hit hard, and the live broadcast has opened up a way for the stars who are "waiting for work" to make a living.

This year, live broadcast with goods has also "ignited" the enthusiasm of radio and television media, and various radio and television groups have also settled in Tik Tok, Aauto Quicker and other short video platforms for certification, broadening the distribution channels of resources and making the content reach more users. At the same time, radio and television media also explore live broadcast with goods through their own brand programs, and the program integration of "variety+live broadcast" has been widely tested.

As a new business form, live broadcast with goods is indeed helpful for economic recovery, but in the early stage of the business and the lack of supervision, some live broadcast chaos also arises from it.

This almost nationwide live broadcast with goods is unprecedented.

Accompanied by "unprecedented" and surprising sales data. If the data of live broadcast with goods in the previous two years were that thousands of lipsticks were sold out in five minutes and several cars were sold in one day, the current data are that millions were sold out in one minute, tens of millions of goods were brought in one hour, and hundreds of millions of goods were brought in the whole live broadcast … In layman’s terms, a single live broadcast does not cost billions, and people are embarrassed to tell others that they have made a live broadcast.

Many live broadcasts have goods ranging from hundreds of millions to billions. It is important to know that in the GDP data of provinces across the country in 2019, the annual GDP of the provinces ranked in the lower position is only a few hundred billion. Compared with the live broadcast data, it seems that the live broadcast can easily get GDP.　

Is this possible? Of course not.

In fact, the live broadcast of goods standing on the tuyere is not as beautiful as it seems, and many people who are new to this field can’t help but step on the pit and pay the first tuition fee.

> > > The first is to brush traffic and sales data.

When the audience’s attention becomes scarce resources and data traffic becomes the standard to measure the popularity and ability of anchors, it becomes a hidden rule to brush data and sales.

How much water is there in a live broadcast with 100,000+viewers?

"There are less than 100 real people." In the entertainment front page (ID: Wenyutouban) survey, the technical operator of a live broadcast platform gave such a figure, and his work KPI was to "optimize" the number of people in the live broadcast room.

Image source: Zinc Finance

In fact, live brush data is not a new product. As early as 2016, in order to improve their commercial value, many anchors made the live data look good by brushing attention, brushing barrage and brushing water. Now, the data of live broadcast with goods brush is mainly divided intoBrush popularity and sales dataTwo kinds.

Brush popularity, that is, brush the number of viewers. High popularity not only improves the conversion rate of the live broadcast room, but also creates the illusion of excitement. Spend as little as a few tens of dollars, and as much as a few hundred dollars, you can buy hundreds to tens of thousands of machine powder viewing data, and there are businesses that specialize in organizing live fans to brush data, and get corresponding rewards according to the time when fans enter the live broadcast room to watch …

Brushing sales data is more complicated than brushing popularity.

Before introducing it formally, let’s talk about ——MCN (Multi-channel Network Service), the key media for data brushing. To put it simply, MCN connects content production and advertising. It can incubate anchors by itself, or support and incorporate other anchors, and then package them in a unified way to connect with merchants.

Under normal circumstances, merchants looking for MCN institutions and online celebrity and celebrities to bring goods live need to pay thousands to hundreds of thousands of pit fees to enter the live broadcast room. The so-called pit fee refers to the occupancy fee paid by the merchant to the live broadcast partner, which is equivalent to the commodity shelf fee of the offline store, and it is a fee that accounts for a high proportion of the merchant’s investment in the process of live broadcast.

According to industry insiders, the pit fees of different anchors vary greatly, ranging from pure commission to several hundred yuan to several hundred thousand yuan. A MCN organization revealed that the pit fees of first-line anchors such as Simba, Li Jiaqi and Viya are between 80,000 and 300,000 yuan; The second-line anchor pit fee such as Sydney is 30,000-100,000 yuan; The pit fee of the third-line anchor is less than 30 thousand yuan; Some smaller anchor pit fees may be only 2,000-3,000 yuan, and some also use the method of pure commission, that is, they only take sales commission without pit fees.

In fact, there is no uniform charging standard for the pit fees. Even for the same anchor, the fluctuation space of the pit fees is very large. If it is not an insider or has cooperated with it, it is difficult for the outside world to know its accurate charging amount.

The charging standard of MCN = pit parking fee (service fee)+20% withdrawal, and the assessment standard ROI= (income-cost)/investment amount, which can be understood as guaranteed sales. If it is not possible, the pit parking fee will be refunded.

A MCN quotation, the picture comes from the network.

For example, the jargon of "guarantee ROI=2" means that when the merchants invest 1 million yuan, MCN institutions should guarantee 2 million sales. The safest way to ensure sales is to brush sales. Generally, the expenses required for brush sales are shared by MCN institutions and KOL, and the net profit after settlement is distributed by both parties in proportion. On the one hand, it caters to the needs of merchants, on the other hand, it also makes beautiful data to further "accumulate" its own "commercial value".

After a live broadcast, the merchants achieved sales, and the MCN institutions and KOL anchors and stars got the commission after brushing. Even if the price of brushing sales was deducted, the MCN institutions did not lose money, and the merchants were willing to do it.

Is this the end of a live broadcast? Of course not. 30-50% of the goods bought by the brushing platform are refunded, and the real results are often seen only one week after the live broadcast, and the effect is far from the original budget revenue. This is still in the case of ROI guarantee, and some merchants choose live broadcast with goods that cannot be guaranteed. As for whether the goods can be sold or sold well, the anchor is not at the bottom.

Outside the MCN organization, many businesses turn their attention to more influential star artists. But in fact, whether it’s Taobao, Aauto Quicker or Tik Tok,Not all the stars’ achievements in bringing goods are so glamorous..

For example, when an actress brings goods in the live broadcast room in Tik Tok, the first show pit fee is as high as 100,000-250,000, and the live broadcast room traffic package is 150,000, but the single product sales are less than 30,000; The final result of an actress’s whole debut is only 2 million+:some brands spend 100,000 yuan on pit fees and 10% commission to invite the anchor to bring the goods, but the final sales amount is less than 60,000 yuan …

When the live broadcast was triumphant,False propaganda, billing, random pit fees and high return rate are common problems, and a gray industrial chain is buried in it..

"One operation is as fierce as a tiger, and it’s twenty-five cents at hand."As a result of brushing the sales volume, businesses will undoubtedly spend money and get their own wool. What’s more, they will lose a lot. Interestingly, how fake the live broadcast data is, most merchants know it clearly, but obviously they don’t want to debunk the fact that the industry is widespread. This game of "pain and happiness" by brand owners has also turned many high sales into a show of losing money and earning money.

And those merchants who have a little knowledge of the rules of the game become the "cheating" objects of MCN and the anchor. Some MCN harvest small businesses by selling low-priced pits and guaranteeing quantity agreements, and refuse to refund pit fees when they fail to reach the agreed sales volume, specifically "killing young".

For the ills of brushing, major platforms have successively implemented corresponding measures. For example, Taobao Live said that some merchants on the platform have sold "brushing robots" and have already carried out several rounds of attacks.

In 2019, Tik Tok also launched the "Woodpecker 2019" special campaign to crack down on the cheating of black products on the platform. As of December 31, 2019, the campaign banned 2.03 million illegal Tik Tok accounts suspected of cheating on brushing, and reported 113 black websites suspected of brushing to relevant departments.

> > > Secondly, there are many incidents that damage consumers’ rights and interests, such as false propaganda of goods and quality "rollover".

On March 31st, the Survey Report on Consumer Satisfaction Reproduction of Live E-commerce Shopping published by China Consumers Association showed that in the survey of 5,333 consumer samples from 12 live e-commerce platforms, the link with the lowest consumer satisfaction was the publicity link; In the spit of live broadcast with goods, the problem of exaggeration is more prominent.

This year, Luo Yonghao, a new anchor, broadcast five "rollover" events in seven live broadcasts, with a rollover rate as high as 71.4%. Not long ago, Luo Yonghao brought goods for a flower brand. Many consumers found that "the goods were not on the right board" after receiving the goods. As a remedy, "Lao Luo" apologized to the consumers, publicized the "angry" merchants, and finally came up with a compensation plan.

Li Jiaqi’s "non-stick pot" incident caused him a credibility crisis, and he had to take the blame himself.

It is not uncommon for the live broadcast to "roll over" due to product quality problems. How to ensure the quality of goods when bringing goods requires not only the self-examination and self-correction of the merchants, but also the anchor to have sufficient professional quality.

In fact, in Li Jiaqi, Luo Yonghao and other high-profile head anchor live broadcast rooms, once the products with goods have problems, under the supervision of online public opinion, after-sales service is relatively guaranteed. However, many consumers have reported that in the live broadcast rooms of small and medium-sized anchors on various platforms, problems such as merchants refusing to deliver goods after buying low-priced goods and not supporting 7-day unreasonable returns frequently appear.

In addition, nearly 40% of consumers have reported many problems after purchasing goods through live broadcast, but anchors, merchants and live broadcast platforms often shirk their responsibilities, and there is no way to protect their legitimate rights and interests.

The quality of anchors is mixed, and there are no fewer problems such as false propaganda and product quality.

Therefore, when the live e-commerce is faced with order norms, "people" will become the trump card of the future platform. In the CCTV program Dialogue not long ago, the host once asked Weiya and Li Jiaqi a question: "What exactly is the quality that an anchor must have?" Li Jiaqi and Viya agree that the most important thing for an anchor is.major.

Encouraged by the policy, the "gold rush" of live broadcast with goods continues. How to realize the content in the end requires professionals with expressive ability, understanding of marketing and products, so that they can fully and maximally display products to the user groups.

At present, under the background of the detailed supervision of live broadcast, merchants and live broadcast platforms are increasingly inclined to cooperate with mainstream media to obtain the help of "trust value". At this time, the radio and television media should be more cautious when entering the market. When choosing partners that meet their own positioning, we should also pay attention to product quality and after-sales guarantee in live delivery, so that the delivery can better help the economy.

The "Report on Public Opinion Analysis of Consumer Rights Protection in June 18th" issued by China Consumers Association shows that "live broadcast with goods" is one of the main dimensions of negative information about consumer rights protection during this year’s "June 18th" promotion activities. During the monitoring period of the report, a total of 112,384 pieces of negative information about "live broadcast with goods" were collected, with an average of about 5,600 pieces per day, and the slots were mainly concentrated inSome anchors, especially "star anchors", are suspected of having illegal propaganda problems such as promoting the efficacy of products or using extreme words during the live broadcast; The product quality and goods are not right, and the platform anchor sells "three noes" products, counterfeit and shoddy goods, etc. to netizens; Live broadcast brush fan data, sales volume brush fraud "kill chicks"; After-sales service is difficult to guarantee..

The Code of Conduct for Webcast Marketing, which came into effect on July 1st, regulates the behaviors of merchants, anchors, platform operators, anchor service agencies and participating users in Webcast Marketing, and clearly states that anchors shall not make false propaganda on goods and services, deceive or mislead consumers, and shall not falsify data such as traffic in any form, and shall not cheat merchants’ commissions by means of false purchase and return afterwards.

According to Zhongxin. com, the Media Shopping Professional Committee of China Business Federation has also drafted the Basic Specification for Video Live Shopping Operation and Service and the Evaluation Guide for Online Shopping Molding Service System, which are expected to be released and implemented in July, and put forward requirements for employees, product quality, operation and management, service and supervision and management.

In the future, with the gradual implementation of supervision, problems such as low industry threshold, uneven quality of anchors, rampant false propaganda, proliferation of counterfeit products and difficulty in ensuring after-sales service will become the focus of industry norms, and live broadcast will bid farewell to barbaric growth and enter a new stage of development.

Helping the economy can’t be a bit false.

-END-

Rotating editor: Tong Tong

Author: Sifang

Editor: Online

Source: 36Kr, CBN, Zinc Finance, Consumer Z Era, etc.

(Some pictures are from the Internet)

[Text/Observer Network Xu Ganang]

Recently, a great event happened in the domestic automobile circle: at the Moroccan station, the first stop of the 2019 World Touring Car Competition (WTCR) which ended on April 7, the first place was a China brand car: Geely Link.

It is worth mentioning that this is also the first time that China automobile brand has entered the stage of the top international RV race.China won the first place at its first show.The Swedish driver bjork, who was driving this Lectra racing car, exclaimed that it was "completely unexpected", climbed onto the roof of Thed Bj?rk after the race and waved a five-star red flag.

Bjork standing on the Lectra 03 waving a five-star red flag is from WTCR.

Video/Observer Network Zhang Yiqing

For his behavior, some netizens made a discordant voice and thought that this flag was "arranged" by Geely.

Today, Weibo certified @ Geely Yang Xueliang, vice president of Geely Automobile Group, to come forward, and called a netizen who questioned this matter alone, saying: The national flag was not prepared by Geely, but was brought by the spectators on the spot; When interviewed after the race, bjork said that he felt the fans’ love for racing and their support for the team and him, and he waved the five-star red flag happily without hesitation. "If you don’t applaud, there is no need to boo."

According to Autosport, the media in the field of racing, in the first race of WTCR 2019 held at Marrakech circuit in Morocco from April 6 to 7, four drivers of Swedish Cyan Racing team drove four Geely Racing cars.In the three races, Lectra 03 was on the podium.: I won the runner-up in the first race and the third place in the second race.In the end, he won the championship in the third race.

According to China Racing Miscellaneous Affairs, before this WTCR, no car brand from China dared to challenge the international top touring car race, but Lectra took the lead in taking the first step, winning the first championship this season in the world’s top race, which also made China manufacturing further reach the world peak.

Link 03 Figure from WTCR

After the game, judging from the video pictures circulating on the Internet,Bjork, holding a five-star red flag, stood on the roof and held his head high.In the end, bjork and Yang Xueliang, vice president of Geely, jointly took the stage to receive the award.

Figure from Twitter

This incident attracted the discordant voice of some netizens on Weibo. On the 10th, Weibo certified Vice President of Geely Automobile Group @ Geely Yang Xueliang.Alone @A netizen, the latter said on the 9 th, "These days, it’s almost time to brush the screen for any world champion. No one from China in the whole team has called a foreigner to wave a five-star red flag." This netizen believes that the five-star red flag was provided by Geely to the drivers, and the latter also spent 100 million yuan, which was "quite worthwhile".

The netizen wrote a message under the Weibo: "I can’t see others being better than myself, but I think it’s natural to see foreigners being better than myself." "You can do it!" "Let’s rub the heat in another way."

Yang Xueliang replied that it is not a day’s work to participate in the world’s top events and build a successful team, nor can it be achieved by just paying money. No long-term comeback, no progress, no broad-minded mind,It is difficult for foreigners to wave the flag.

At 4 o’clock in the afternoon, Yang Xueliang once again issued a document to respond to the "foreign drivers holding five-star red flags".

Observer Network has noticed that many foreign auto media and self-media are also very concerned about winning the championship. Even the official Twitter of WTCR sent a message to congratulate China automobile brands.

WTCR official Twitter

Dutch RTL TV station

Since the media in the field of racing, this number of fans is 34,000.

In 2010, Geely Group acquired 100% equity of Volvo Car and related assets for US$ 1.8 billion, and the latter, including intellectual property rights, was owned by Geely Group. The engine of the Lectra 03 was also jointly developed by Geely and Volvo.

Observer. com noted that bjork also expressed his recognition of China automobile brand in an interview with WTCR after the game.

Bjork was interviewed from WTCR video screenshot

Bjork mentioned the problem of Link 03. In the third race of this competition, Cyan Racing team had two Lectra 03 cars that did not finish the race for some reason. Bjork expressed a little worry. "Because all four cars are the same car, problems in one car may appear in another car immediately."

This article is an exclusive manuscript of Observer. It cannot be reproduced without authorization.

It is a great challenge for the idol Chen Youwei to participate in Actor in Place. In previous programs, from YeHua in to the sky kingdom to King Guo in Empresses in the Palace, Chen Youwei was criticized by the director, but the latest program ushered in a reversal.

Successfully joined the crew directed by Chen Kaige, and Chen Youwei played "Pass the Customs" with Ren Min and Dong Siyi. In this clip, Ren Min and Chen Youwei were actually two smugglers with goods under the cover of students.

Although "Pass the Customs" is not long, it contains a lot of information. Teenagers’ rebellion, young people’s love entanglements, and teenagers’ reckless bravery are all presented in this clip.

After the performance of "Pass the Customs", it was well recognized by the director and the audience, especially the picture of Chen Youwei running, which was very emotional. Therefore, after the latest issue of "Actors in Place" was broadcast, many viewers also said that Chen Youwei really chose the right role this time.

Not only that, Tung shing Yee also bluntly said in the program that the positioning of the three actors in the whole "Pass" is very accurate, and the harmony of the whole segment is the main reason why "Pass" successfully attracts the audience’s attention.

After the review, Tung shing Yee suggested that Chen Youwei should hug the two actresses around him. This time, Chen Youwei also had no idol burden at all, and gave Ren Min and Dong Siyi a "straight man" hug.

Indeed, in the process of an actor’s acting, a good "play partner" is still very important. Undoubtedly, Ren Min, born in 1999, is a young actress. Her performance this time is not only to let the audience see her own brilliance, but also to be more rare, her own light is dazzling, but it will not hide the brilliance of her opponent’s actors. This is really not easy.

In the first episode of "Actor in Place", Ren Min’s partner Shi Baiyu starred in Better Days’s segment, and Ren Min’s acting skills were also quite recognized. Her market was initially rated as S-class. After Better Days’s performance, she still got the S card, and even watched Better Days’s segment. It was an intuitive feeling that, to some extent, Ren Min was driving Shi Baiyu’s emotions. In the end, Ren Min and Shi Baiyu were also a win-win situation, and both of them kept up.

The same is true of this "Pass", and Chen Youwei’s progress is obvious to all. When Chen Youwei plays with other young actors, the effect is that Chen Youwei is dragging down his teammates. But this time, in Pass, Ren Min, Dong Siyi and Chen Youwei all perform their own personalities, and they complement each other, which finally makes the whole picture very amazing.

As a young actor, although Ren Min’s face value is very "idol", from Yi Yao in the movie "A River of Sorrow" to Princess Hui Rou in the TV series "Qingpingle", the role played by Ren Min is not a simple idol. Perhaps it is the positioning when she debuted that she has never played a silly idol drama. Therefore, Ren Min’s acting skills are not flattering and will not make the audience feel that she is using her face value to make up for her acting skills.

However, it is precisely because idol dramas are rarely performed that Ren Min’s popularity in the entertainment circle is not very high. Even compared with Chen Youwei, her popularity is slightly inferior. This time, it is also a good thing for Ren Min to participate in the program "Actor in Place". Because of the popularity of the program itself, the popularity of the actors has also increased and attracted more attention. In the program, some producers bluntly said that Ren Min is very aura.

A good film and television drama actually needs the actors to fulfill each other, and a popular variety show actually needs to be "mashed up" to attract the audience’s attention. A good play partner like Ren Min, coupled with Chen Youwei’s controversial points, and their mix and match combination, finally presents a good screen effect.

In this kind of competitive performance program, the actors can collide with each other and eventually the audience will buy it. For example, in previous programs, Yan Zidong and Caiqi Yang performed "The Kiss of Pranks". At that time, when it was broadcast, both the director and the audience felt that the performance was very real and the effect presented was very comfortable.

In "Pass the Customs", Ren Min relies on acting skills, Chen Youwei relies on the advantages of facial features and movements, and Dong Siyi relies on the simple temperament of the girl next door. The highlights of each other are integrated without conflict, which makes a relatively successful work. Whether it is Chen Youwei, Dong Siyi or Ren Min, they can present such a work, which is also a kind of mutual fulfillment for three people. Text/Chen Wei is cool

Text | Car Story Green Lemon

At 21: 00 on July 30th, Beijing time, the LI built by Li Xiang was officially listed on NASDAQ. The issue price is $11.5 per share, with a total market value of $9.724 billion, 95 million shares in circulation and 846 million shares in total. LI became the second new car-making force to successfully IPO in the United States after Weilai.

It is reported that the subscription of LI in the pre-listing period was very good, which not only ended the subscription in advance, but also rang the bell on Nasdaq one day earlier.

At 21: 00 p.m. on July 30th, Beijing time, LI was officially listed on NASDAQ. The stock code is LI, and the issue price is $1.15/share. The pre-market value is $9.724 billion, the circulating market value is 1.092 billion yuan, the circulating share capital is 95 million shares, and the total share capital is 846 million shares.

So far, apart from Weilai, LI has become the second new car-making force to successfully go public in the United States. At the same time, for Li Xiang, the founder, his second personal entrepreneurial project was listed on Nasdaq after the car.

In fact, since the day LI was born, IPO has been no secret, but what has not been confirmed is where it will be chosen.

It was not until July 10th this year that LI officially submitted a prospectus to the Securities and Exchange Commission (SEC) of the United States, and the listing location was really hammered.

According to this prospectus, in terms of ownership structure, LI is divided into A shares and B shares. Among them, Li Xiang, as the largest natural person shareholder in LI, holds about 356 million A and B shares, accounting for about 25.1% of the total share capital and having 70.3% of the voting rights; Wang Xing (and Meituan) is the second largest shareholder in LI, holding 332 million A shares, accounting for 23.5% of the total share capital, but only 9.3% of the voting rights; Shen Yanan, co-founder and president of LI, holds 1.1% A shares and has 0.4% voting rights; Li Tie, the co-founder and CFO, holds 1.0% of A shares and has 0.4% of voting rights.

In addition, in terms of institutional shareholding, Amp Lee Ltd (which Li wants to enjoy through trust) holds 25.1% of Class A shares; Zijin Global Fund holds 8.9% shares and has 3.5% voting rights; Rainbow Six Limited holds 6.1% shares and has 2.4% voting rights; Inspired Elite Investments Limited (a wholly-owned subsidiary of Meituan) holds 14.5% of the shares and has 5.8% of the voting rights.

Through the AB-share structure design, Li wants to achieve absolute control over LI. This is also conducive to the flat operation of this innovative company in the operation process and helps to achieve extremely fast response.

Based on the calculation of initial public offering, LI raised 1,092.5 million US dollars. For this fund, LI said in the prospectus earlier that it will be used for the research and development of new products and the company’s working capital.

According to sales data, in the second quarter of this year, LI delivered a total of 6,604 new cars, an increase of 128% compared with 2,896 in the first quarter. Its revenue in the second quarter also increased by 128.6% compared with the first quarter. The gross profit margin increased from 8% in the first quarter to 13.3% in the second quarter.

Better-than-expected data also made investors optimistic about LI.

Just at the time of LI’s official listing tonight, Jingwei Zhang Ying said on the social platform: "Congratulations to Li Xiang, congratulations to the ideal. For early investors, the most important thing is always people, and excellent founders are greater than everything."

As the main investor of LI A round, Cao Yi, the founding partner of the source code, also said in an interview: "The huge industry, the big bottom changes are gestating, the S-class entrepreneurs, the excellent business natural attributes, etc. are all in LI. You can see it on this company."

Of course, listing is only a phased goal in the initial stage of LI’s Long March. Its achievement does not mean that LI can breathe a sigh of relief. There are still more problems waiting for Li Xiang (LI) in product quality control, new vehicle research and development, and the expansion of intelligent network. In addition, compared with the product side, how to improve the soft power of the server also tests the comprehensive strength of how LI grabs orders from competing products.

At 11: 00 a.m. on January 3rd, Liu Luanxiong held a press conference to clarify the rumor of getting back together with Lv Lijun. He said that he and Lv Lijun had not seen each other for many years. This time, Lv Lijun asked for something from himself, and the two of them signed the relevant transaction documents in the office building, which was not the rumor of "shopping", and stressed that they were only the parents of a pair of children with Lv Lijun, and there was no other relationship. It is reported that Liu Luanxiong was photographed shopping with his ex-girlfriend Lv Lijun, which caused a heated discussion. On December 31st last year, Liu Luanxiong issued a clarification statement.