Every reporter Sun Lei, every editor Pei Jianru

The intellectual S7, which sells at a loss, went public.

On November 28th, Zhijie S7 was officially launched, and the new car was positioned as a medium-sized and large-sized pure electric coupe. Four versions of the car were launched, with the price range of 249,800 ~ 349,800 yuan, and the price of the entry model was lowered by 0.82 million yuan compared with the pre-sale price.

It is understood that Zhijie S7 is equipped with Huawei’s technologies or functions such as Huawei ADS2.0 advanced intelligent driving system, a new generation of HUAWEI DriveONE power platform, Huawei Turing intelligent chassis, HUAWEI xMotion intelligent body collaborative control system, etc., and its "Chinese content" is high.

"The specifications of Zhijie S7 are higher than those of Tesla Model S and Mercedes-Benz EQE, but the price is the same as that of Tesla Model 3." Yu Chengdong, managing director of Huawei, CEO of terminal BG and chairman of BU, a smart car solution, said.

Reduce the selling price to cope with market competition

According to public data, in the past three years, the compound annual growth rate of the market scale of 200,000 ~ 300,000 yuan where Zhijie S7 is located reached 13.6%, and it still increased by 12.7% from January to May this year. The average monthly sales of new cars was around 350,000, and its share in the overall automobile market increased from around 15% in early 2020 to 24% now.

Specifically, in the market of this price range, the sales volume of fuel vehicles of the joint venture brand is highly stable, and the average monthly sales volume is always around 240,000, while the rest of the incremental part is mainly divided by Tesla Model Y, Model 3, BYD Han, Seal and other models. The latter three cars are the direct competitors of Zhijie S7.

According to the research report of Guojin Securities, "Zhijie S7 covers the pure electric medium and large car market in the range of 200,000 ~ 300,000 yuan, and the competition is fierce, but the market scale is large, and there is still room for penetration." An Conghui, CEO of Krypton, once said: "The level of 200,000 ~ 300,000 yuan must be the largest area in the market segment."

In this context, car companies that have seen the potential of this market segment have also laid out. In addition to Kyk-007, which has been pre-sold, it is reported that Kyk-007 will have two new products next year, both of which will focus on the market of 200,000 ~ 300,000 yuan, and the model code-named CM2E has been confirmed. The Xiaomi SU7, which is scheduled to be released next year, is also positioned in the middle and large-scale pure electric coupe, and the price of some of its configured models may be between 200,000 and 300,000 yuan.

Some people believe that in the face of existing and potential market competition, the price of Zhijie S7 will be further explored on the basis of pre-sale of 258,000 yuan. "The pricing of this model is very noisy within the company. At present, the prices of the four versions are all at a loss. After the sales volume comes up in the future, the cost will gradually decrease, turning losses into profits." Yu Chengdong said.

A Huawei channel staff member once said that the sales staff had already completed the product training of Zhijie S7. He believes that the pricing of the old model M7 is a failure, which also affects the product sales to a great extent. Huawei has learned a lot of experience in pricing, and the current pricing of Zhijie S7 should be very competitive in the market.

It is worth noting that, with the split of BU business of Huawei, HarmonyOS Zhixing’s models have completely turned into purchasing cooperation with other Huawei businesses or subsidiaries in terms of intelligent parts. In this context, HarmonyOS Zhixing vehicles may gain a more reasonable cost advantage in the above procurement in the future, which is regarded by the industry as the basis for the intellectual S7 to lower the price.

Regarding the future market performance of Zhijie S7, Shenwan Hongyuan Securities previously stated that the benchmark model of Zhijie S7 is Tesla Model 3. Considering the early channel laying and the competitive pressure of the same price segment, it is estimated that the steady-state monthly sales will be in the range of 5000~7000 vehicles. If the distribution of goods in subsequent stores exceeds expectations, the steady-state monthly sales are expected to exceed 10,000 vehicles.

First unmanned parking service, build a "moat"

In addition to price adjustment, as the first car of HarmonyOS Zhixing, Zhijie S7 also hopes to participate in the market competition by virtue of its advantages in intelligence. According to Huawei, HarmonyOS Zhixing’s models are blessed by Huawei’s innovative smart car technology, which has a better intelligent experience.

Industrial Securities Research Report believes that Zhijie S7 takes sports and technology as its main selling points, and is equipped with Huawei’s latest intelligent driving and cockpit system, with outstanding intelligent configuration. It is understood that Zhijie S7 is equipped with Huawei Turing intelligent chassis for the first time, and also has Huawei ADS2.0 advanced intelligent driving assistance system. In addition, this car is the first model equipped with HarmonyOS4 HarmonyOS system.

"HarmonyOS 4 smart cockpit uses the Ark engine to bring a new 3D car control desktop. At the same time, the intelligent voice assistant Xiaoyi is connected to the Pangu model. " Yu Chengdong said, "With HarmonyOS 4 and HUAWEI MagLink, the central control screen in the car can also achieve three-screen linkage with the rear screen."

In addition, Zhijie S7 is also equipped with Huawei’s parking and driving function for the first time. It is understood that its parking and driving function can independently complete a series of operations such as courtesy to pedestrians, reversing and avoiding, extreme passing, automatic parking and automatic pick-up without driving. Yu Chengdong said: "The parking and driving Beta program will be opened in Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Suzhou, Dongguan and other cities in the first quarter of next year."

Parking on behalf of the driver function is considered by the industry to be the only way for L4-class automatic driving of passenger cars, while Xpeng Motors, Baidu and other enterprises have demonstrated similar functions before. In the recent OTA5.0, LI has also added the ability of the ideal AD Max 3.0 unmanned parking service. It is said that the release of the functions of Huawei and LI parking service has a subtle relationship with the Notice on Launching the Pilot Work of Intelligent Networked Vehicle Access and Road Access (hereinafter referred to as the Notice) recently jointly issued by the Ministry of Industry and Information Technology and other four departments.

On November 17, the Ministry of Industry and Information Technology and other four departments jointly issued the "Notice", saying that intelligent networked automobile products with automatic driving function with mass production conditions were selected and pilot projects were carried out in limited areas. CICC said that the Notice will promote the development of technologies and business models for passenger cars L3 and travel services L4.

"The Notice regulates the reporting methods, testing requirements and responsibilities of L3/L4 access and road pilot projects. After the document is issued, it will enter the stage of centralized declaration. By the beginning of 2024, it is expected that a group of applicants will take the lead in achieving product access and road access after passing the requirements of audit and test verification. At that time, it is expected to reflect the technical capabilities and leadership of enterprises from the side. " CITIC Securities said.

CITIC Securities believes that under the impetus of the Notice, advanced intelligent drivers are expected to further accelerate the pace of research and development of autonomous driving technology and product launch, so as to strengthen consumer awareness and brand image, and thus establish a real "moat". In the eyes of many people in the industry, Huawei chose Zhijie S7 as the first unmanned parking service function to participate in the market competition and achieve the above goals.

"HarmonyOS Zhixing cooperative car enterprises will become key customers of Huawei’s new company"

It is worth mentioning that the Zhijie S7 is also the first model released after Huawei and Changan officially announced that they intend to set up a company engaged in R&D, design, production, sales and service of automotive intelligent systems and component solutions (hereinafter referred to as Huawei New Company). The emergence of Huawei’s new company also makes the industry worry about the HarmonyOS Zhixing model of Huawei’s cooperation with Cyrus, Chery, BAIC and JAC.

In this regard, national business daily reporter learned that the emergence of the new Huawei company will not affect HarmonyOS’s zhixing model. An insider who asked not to be named told the reporter, "As a technology platform, Huawei’s new company, HarmonyOS Zhixing’s cooperative car companies will become its key customers in the future." HarmonyOS Zhixing is the most comprehensive, close and in-depth cooperation mode between Huawei and car companies at present, while HarmonyOS Zhixing’s models are blessed by Huawei’s smart car innovation technology.

On November 28th, Yu Chengdong revealed at the launch conference of Zhijie S7 that Huawei had issued an invitation for equity opening to four car companies, namely Cyrus, Chery, BAIC and JAC, and hoped that China FAW Group would join.

In this regard, Sailis said that it has received an invitation to jointly invest in the target company and jointly participate in the creation of an electrified and intelligent open platform. The company is actively demonstrating matters related to participation in investment and cooperation. Jianghuai Automobile said in a statement on November 27 that the company has been in close communication and its scope has continued to expand since its strategic cooperation with Huawei in 2019. Regarding Huawei’s plans to set up an independent company for automotive intelligent systems and component solutions, the company paid close attention to it and actively discussed with Huawei related matters of participating in investment and cooperation. But JAC said,We have not received an invitation from Huawei for joint investment, and have not participated in matters related to investment and capital cooperation.

TF Securities predicted that Huawei’s new company is expected to continuously introduce more car factories to become shareholders in the future, and make it stronger and bigger together with the downstream car factories, which will help to improve the depth of cooperation with the downstream car factories.

"We have always believed that China needs to build an electrified intelligent open platform with the participation of the automobile industry, one with ‘ Locomotive ’ Open platform. We deepen cooperation with Changan, and at the same time, we will work together with more strategic partner car companies to continuously explore new models of openness and win-win, and jointly seize the opportunity of electrification and intelligent transformation of the automobile industry to realize the dream of the rise of China’s automobile industry. " Yu Chengdong said.

In this regard, Huajin Securities said in the research report that Huawei positioned Tier1, empowering OEMs with car modules and self-driving computing platforms as a whole, and rapidly increasing market share through intelligent selection mode in the short term, but the equity cooperation mode may be difficult to expand other OEMs. In the long run, under the trend of differentiated competition, OEMs will still empower themselves with self-developed core technologies and ensure their right to speak in the choice of Tier1.

focus

On December 26th, Shanghai Stock Exchange, Shenzhen Stock Exchange and North Stock Exchange announced the arrangement of closing for some holidays in 2024, and closed on New Year’s Eve.It will be closed from Friday, February 9 to Saturday, February 17, and will open as usual from Monday, February 19. In addition, February 4 (Sunday) and February 18 (Sunday) are closed for the weekend.

On December 26th, Huawei officially released the M9, with a starting price of 469,800 vehicles and a top allocation of 569,800 yuan.Yu Chengdong said that the M9 is "the best SUV within 10 million yuan and the most powerful SUV that can be seen on the road". On that day,Huawei officially announced: "After two hours on the market, the M9 will definitely break 10,000 units".

Investors v. Zeda Yisheng (Tianjin) Technology Co., Ltd. and 12 defendants, including controllers, senior executives and intermediaries, were settled by mediation.As a case involving listed companies in science and technology innovation board, the total amount of compensation in this case is more than 280 million yuan, of which the maximum compensation for a single investor is more than 5 million yuan, and the average compensation for investors is 38,900 yuan.

Tianyuecha App shows thatRecently, Wang Xiaofei added a piece of information about the person to be executed, with an execution target of 7.48 million yuan.According to the risk information, Wang Xiaofei’s shares of 9.2 million yuan, 3.47 million yuan and 200,000 yuan in Herunlin (Beijing) Food Co., Ltd., Beijing Hezun Real Estate Co., Ltd. and Beijing Xiaowangma Liuji Culture and Technology Development Co., Ltd. have been frozen by the Beijing No.3 Intermediate People’s Court.

International oil prices rose sharply.WTI February crude oil futures closed up 2.73% at $75.57/barrel; Brent February crude oil futures closed up 2.53% to $81.07/barrel.

macroscopic view

On December 26, the National Audit Office released the 2022 annual audit rectification report, which showed thatBy the end of September, 2023, relevant localities, departments and units had rectified more than 957 billion yuan, formulated and improved more than 1,600 rules and regulations, and held more than 2,540 people accountable.

On December 26th, the National Development and Reform Commission and the Ministry of Commerce issued the Opinions on Supporting Special Measures to Relax Market Access in Hengqin Guangdong-Macao Deep Cooperation Zone. It mentioned:Fully serve the financing needs of innovative resources in Macao; Encourage the research and development and production of traditional Chinese medicine preparations in Macao medical institutions in Guangdong and Macao medical institutions.

Li Chunlin, deputy director of the National Development and Reform Commission, said on the 26th that in the next step, the National Development and Reform Commission will focus on four aspects:Study and improve the top-level design of the market access system, continue to promote the relaxation of access to new formats and new fields, continue to carry out the collection and notification of cases that violate the negative list of market access, and promote the full coverage of market access effectiveness evaluation.

The central bank conducted a 7-day reverse repurchase operation of 383 billion yuan on the 26th, and the winning bid rate was 1.80%, which was the same as before.A 14-day reverse repurchase operation of 85 billion yuan was carried out, and the winning bid rate was 1.95%, which was the same as before. Due to the expiration of the 7-day reverse repurchase of 119 billion yuan on that day, the net investment was 349 billion yuan.

On December 26th, the Ministry of Commerce announced that in 2024, the allowable import volume of fuel oil for non-state trade was 20 million tons.In 2024, the allowable amount of fuel oil imports will be distributed on a "first come, first served" basis.

company

Lei Jun issued a document on 26th, saying that Xiaomi SU7 is in the trial production and climbing stage, and it will take several months for it to be officially listed. There is no final decision on pricing.However, "Xiaomi SU7 is indeed a bit expensive, but please believe that what we are doing is’ expensive for a reason’, and the experience will definitely exceed everyone’s expectations."

On the 26th, the Ministry of Industry and Information Technology announced the Catalogue of New Energy Vehicles with Vehicle Purchase Tax Exemption (the first batch).Two millet SU7s are listed, and the name of the automobile manufacturer is "Beijing Automotive Group Off-road Vehicle Co., Ltd.".

Recently, the equity of Shanghai Wanda Hotel Investment Co., Ltd. changed.The original shareholder Dalian Wanda Commercial Management Group Co., Ltd. withdrew, and a new shareholder Beijing Yinglang Commercial Management Co., Ltd. was added, with a shareholding ratio of 100%.At present, Shanghai Wanda Hotel Investment Co., Ltd. operates Shanghai Wanda Ruihua Hotel.

Recently, it has been reported that Longji Green Energy, a leading photovoltaic enterprise, has laid off employees on a large scale, mainly reducing laborers and Guan Peisheng. In this regard, Longji Green Energy’s secretarial department said on the 26 th thatI can’t comment on this at present.Enterprises are facing fierce market competition, and will certainly make corresponding resource allocation according to their operating conditions, changes in the market environment and future industrial restructuring.

market

On December 26, the market opened lower and went lower all day, and the GEM index led the decline. At the close, the Shanghai Composite Index fell 0.68%, the Shenzhen Component Index fell 1.07% and the Growth Enterprise Market Index fell 1.26%.The turnover of Shanghai and Shenzhen stock markets today was 609.9 billion yuan, 1.8 billion yuan more than the previous trading day.

According to wind data, as of December 26th, the number of liquidation funds has reached 256 since 2023, setting a new high level in the past five years (since 2019).Among them, the number of liquidation of equity funds reached 61 in 2023, which was the highest since the beginning of Public Offering of Fund industry in 1998.

industry

Shanghai Customs officially released the "Implementation Measures for Regulatory Innovation of Integrated Circuit Industry (Version 2.0)" on December 26th, which mentioned that,Change the "entry and exit" mechanism into the "enterprise filing" system.

A few days ago, the Ministry of Finance and other four departments jointly issued the Guiding Opinions on Further Strengthening the Construction of Internal Control in Public Hospitals. It is mentioned that,It is clearly required to strengthen asset management, prohibit borrowing to purchase large-scale medical equipment, and standardize the behavior of renting, lending and disposing of state-owned assets.

According to Announcement No.739 of the Ministry of Agriculture and Rural Affairs,The first batch of production and operation licenses for genetically modified corn and soybean seeds were approved and issued, and the relevant production and operation licenses involved a number of seed listed companies.Including Dabeinong, Longping Hi-Tech, Fengle Seed Industry and Denghai Seed Industry.

people’s livelihood

Recently, Taobao publicized a proposal to change its platform dispute handling rules, which was formally implemented on December 26th.According to the new regulations, if sellers get too many bad reviews or violation records on Taobao platform, once they receive complaints, they may face the judgment of direct return or only refund.

Recently, some netizens reported on the idle fish App that the materials donated by Canada Goose to Gansu earthquake zone were resold. In response, the idle fish responded thatThe actual situation is that the user sells down jackets in order to drain the hot spots, and fabricated the information of relief materials, which is a malicious marketing drainage behavior.The platform has removed the goods at the first time and permanently banned the account.

Recently, Arifa’s auction of a luxury house in Guangzhou Qiaoxin Huiyuetai attracted attention. The starting price of this suite was 70 million, equivalent to a unit price of 191,700 yuan/m 2. According to the introduction of the subject matter, the property owners of this suite are Wang Guoan and Ni Suting.And Wang Guoan is the founder of the domestic beauty brand Han Hou.In this regard, Wang Guoan responded that the auction of this property was mainly to repay personal debts.

After the Jishishan earthquake with a magnitude of 6.2, Qinghai police severely cracked down on rumors related to the earthquake.A total of more than 40 clues about online rumors were collected and found, 3 people were given administrative punishment according to law, 16 people were criticized and educated, and 3 typical cases of fabricating and publishing earthquake online rumors were published.

figure

It was learned from the Supreme People’s Procuratorate that the case of Qu Min, former member of the leading group and vice chairman of the Heilongjiang Provincial Political Consultative Conference, was investigated by the National Supervisory Commission (NSC) and transferred to the procuratorate for examination and prosecution.A few days ago, the Supreme People’s Procuratorate made a decision to arrest Qu Min on suspicion of accepting bribes.

On December 26th,The Shanghai No.1 Intermediate People’s Court publicly pronounced the case of Hu Wenming, the former party secretary and chairman of China Shipbuilding Industry Corporation, accepting bribes and abusing his power by state-owned company personnel.After trial, he was sentenced to 13 years’ imprisonment and fined RMB 5 million.

On December 26th, the State Council appointed and dismissed state employees.Lu Lei was appointed as the deputy governor of the People’s Bank of China.

Overseas news

The three major US stock indexes closed up across the board,The Dow rose 0.43% to 37,545.33, the S&P 500 rose 0.42% to 4,774.75, and the Nasdaq rose 0.54% to 15,074.57.

Most of the popular Chinese stocks rose.Genxi Bio rose by 60.26%, Shengmei Semiconductor by 7.34%, Weilai Automobile by 10.81%, Xpeng Motors by 1.63% and LI by 3.77%.

Late at night on December 26th, Beijing time,The Office of the US Trade Representative announced that it would further extend the 301 tariff exemption period for 352 imported goods from China and 77 imported goods from China related to epidemic prevention in COVID-19.The deadline was extended from December 31st this year to May 31st, 2024.

Comex February gold futures settlement price closed up 0.03% to $2,069.8 per ounce.

In October, the house price index of 20 big cities in S&P/CS in the United States rose by 4.87% year on year.Expected to rise by 5%, the previous value rose by 3.92%.

Brazilian Finance Minister Haddad said,Brazil will tax diesel fuel in 2024.

Indian police said on December 26 local time,The Reserve Bank of India (the central bank) received a bomb threat email saying that bombs had been planted in 11 different locations in Mumbai.The specific locations of three bombs were listed, and the police then went to the scene to investigate, and no suspicious items were found.

December 26, local time,The Russian government announced the extension of the export ban on ammunition and shell casings until the end of 2025.

The Singapore Economic Development Board released data on the 26th.Singapore’s industrial output in November increased by 1% year-on-year, with an estimated increase of 2.2%; In November, industrial output decreased by 7.8% month-on-month, and it is estimated to decrease by 5.1%.Singapore’s output of electronic products increased by 7.3% year-on-year in November.

On December 26th, Siyoung Choi, head of Samsung Electronics OEM business, delivered a speech at the 2023 International Electronic Devices Conference, saying that,Samsung Electronics postponed the mass production of its new factory in Taylor, Texas, USA from 2024 to 2025.

Recently, the official website of the Verkhovna Rada (Parliament) of Ukraine published a draft law.It is proposed to lower the legal minimum age of personnel who can be mobilized to carry out combat missions from the current 27 years old to 25 years old.

The South Korean Ministry of Finance said on the 26th that the South Korean Cabinet approved the plan to spend 412.5 trillion won (about 317.79 billion US dollars) of the annual budget of 550 trillion won from January to June next year.This means that 75% of the fiscal expenditure in 2024 will be implemented in the first half of the year.

Japanese Finance Minister Suzuki Shunichi said on December 26th that,The Japan Financial Agency has issued business rectification orders to the core departments of Tokyo Maritime Holding Company, MS&AD Insurance Group Holding Company and Damage Protection Holding Company. The reason is that these companies collude to manipulate prices when signing contracts with corporate customers.

Recently, Haiyan Zhang, general manager of Microsoft Xbox game AI, announced that he had signed a cooperation agreement with Inworld AI, a digital human development company.Will bring a series of development tools to developers, allowing the creation of AI-based NPCs for games.

Important announcement

Eston:The holding subsidiary plans to increase capital and share to introduce the national manufacturing fund.

Dabeinong:Terminate the intention agreement with Aonong Investment and Aonong Bio.

Renfu Medicine:Ethyl eicosapentaenoic acid soft capsule was approved by FDA.

Longyun shares:The company’s business scope does not involve "short play" business, and there is no relevant investment or business plan.

Gansu Energy:Chairman Liu Wanxiang resigned.

Lizhong Group:The subsidiary company obtained the customer’s approval certificate for heat-free alloy materials.

Zhongtian technology:It is planned to set up a Pakistan branch.

Azure creature:There are few R&D projects reserved by the company’s synthetic biotechnology innovation laboratory, and it is not yet industrialized.

Yuanxing Energy:Directors, supervisors and senior managers of the company did not participate in soda ash futures trading.

Entrepreneurship in the west:The external power supply project of Ningdong Railway Electrification Reconstruction Project was approved.

Samsung Medical:Pre-winning the bid of 209 million yuan for China Southern Power Grid bidding project.

A.D. shares:The holding subsidiary Gongyuan Xinneng’s application for listing on the North Stock Exchange was completed.

Baiyun Airport:Sign a contract for the transfer of the right to operate the parking business with Post Parking.

Wolong electric drive:The holding subsidiary’s application for listing on the New Third Board was accepted.

Constant aluminum shares:It is planned to publicly list and transfer 5.38% equity of Origen.

Aojing Medical:Received the notification of major national projects.

Funeng shares:The subsidiary cooperates with related parties to develop distributed photovoltaic projects.

Haixing Power:Pre-winning the bidding project of China Southern Power Grid with 165 million yuan.

CITIC Publishing:The Administrative Measures for Online Games (Draft for Comment) has no impact on the company’s business.

Central South Culture:The company is a co-producer of the online drama "Twinkle, Twinkle, Bright Stars".

Guang Yuyuan:Shanxi Guangshengyuan applied for the design patent of "wine bottle (far-word brand Guilingji wine)" without the permission and authorization of the company.

Tianqi shares:The company has been in business contact with Xiaomi Automobile in the early stage.

Xiangyuan new material:The company’s products have not been used in semi-solid batteries yet.

Zhuhai Port:International Composite Materials, a shareholding company, will be listed on the GEM on December 26th.

calendar of finance and economics

half past nine　 China’s annual profit rate of industrial enterprises above designated size in November this year, and China’s annual profit rate of industrial enterprises above designated size in November.

five o’clock pm　 Swiss December ZEW investor confidence index

eleven o’clock pm　 December Richmond Fed manufacturing refers to the United States

On September 26th, Jetway Traveler officially went on the market, with a price of 1399-184900 yuan, showing the style of hard-core SUV and equipped with XWD intelligent four-wheel drive system.

Jetway Traveler is positioned as a medium-sized SUV, and its design adheres to the concept of hard-core SUV. Its rectangular headlight group and the brand English logo "JETOUR" embedded in the black air intake grille show personality, and the large front bumper reserves the eye-catching trailer hook position. In terms of body size, the length, width and height of the traveler reach 4785*2006*1880mm and the wheelbase is 2800 mm.

The side of the traveler’s body is outlined in a straight line, emphasizing the identity of the hard-core SUV. The wide side pedals are connected with the blackened wheel arch, and the exhibition car is equipped with original AT all-terrain tires. The rear door adopts side opening mode, and the rear door is equipped with an indispensable spare tire.

In terms of interior, Traveler is unique, abandoning the existing design of Jietu family and adopting a brand-new floating central control screen and embedded LCD instrument panel to make the interior layout more concise. There are thick handrails in the central armrest area, and the front A-pillar is also equipped with handrails to assist boarding.

In terms of power, Voyager is equipped with a 2.0T+8AT power combination, with a maximum power of 187kW and a peak torque of 390 N m.. As a hard-core SUV, travelers are also equipped with XWD intelligent four-wheel drive system, and the driving form can be adjusted to adapt to various road conditions through the knob behind the gear handle. In addition, in order to meet the diverse needs of consumers, Traveler also provides a plug-in hybrid version with a 1.5T engine, matching Chery’s own 3-speed DHT transmission.

In the "Children’s Companion Home" in Nanbian Village, Gongfang Town, Le ‘an County, Jiangxi Province, the "Children’s Companion Mom" took the children to play with toys. Xinhua news agency

　　[Talking about health]

　　Magnetic buckyball, jelly-like crystal mud, luminous balloon … … These "online celebrity" toys, which have sprung up in recent years, are likely to become "sharp weapons" to hurt children. According to media reports, in the past summer vacation, many children in Guangdong, Hubei, Xinjiang and other places suffered gastrointestinal injuries due to swallowing buckyball by mistake, and even needed surgery. What other children’s toys need attention? Where are their security risks? Our reporter sorted out the consumption tips issued by the Defective Product Management Center of the State Administration of Market Supervision, selected some children’s toys that are currently popular in the market but have hidden dangers, analyzed their safety hazards, and called on the whole society to pay more attention to the safety of children’s toys.

　　My two-year-old daughter often has a stomachache recently. Her parents thought it was a gastrointestinal problem. As a result, she was sent to the hospital for examination and found that there were four intestinal perforations in her body. Parents are both afraid and puzzled. Why do children have intestinal perforation? It turned out that there was a magnetic bead toy named "buckyball" at home that was swallowed by the girl by mistake, and the hospital finally took the magnetic beads out of the girl through emergency surgery … … This is a recent report in the media. This hospital has treated 7 children who swallowed buckyball by mistake in the last month or so.

　　This is not the only report that children’s toys hurt people, and buckyball is not the only children’s toys that hurt people. Magnetic buckyball, jelly-like crystal mud, luminous balloon … … These "online celebrity" toys, which are novel or fun, are ignited by online social platforms, and often become dangerous goods that hurt children.

　　The Defective Product Management Center of the State Administration of Market Supervision is responsible for the defect investigation and public opinion monitoring of all kinds of products on the market, and issues consumption tips to recall the defective products. The reporter found that children-related products, including toys, accounted for almost two-thirds of the consumption tips released by official website. The Quality Development Bureau of the General Administration of Market Supervision introduced at the theme activity of children’s products safety education on June 1st this year that since 2008, China has carried out 1,189 recalls of children’s products, accounting for 49.6% of the recalls of consumer goods, involving nearly 6 million pieces, and one recall of children’s products is every two recalls of consumer goods on average.

　　These toys and other children’s products with defects in design or quality, in order to attract children, excessively pursue fun and ignore safety. In particular, the security risks of the novel toys that attract attention on the Internet and have the "online celebrity" effect cannot be ignored.

　　Buckyball and the small magnetic beads of the magnet pen, "wearing the intestines and breaking the stomach"

　　Buckyball is a kind of magnetic beads with a diameter of about 5mm. Many buckyball can be combined into various shapes at will with the help of magnetic force, which has been advertised by merchants as "educational toys" and is very popular with children and parents. There is also a magnet pen with a similar design with buckyball, which is also a new online celebrity product in recent years. In addition to the normal writing function, this pen is inlaid with magnets at both ends, and with matching steel balls, it can realize a variety of combined games by magnetic force. However, buckyball and the magnetic pen, which are fun and creative products, actually have great security risks.

　　The Defective Product Management Center of the General Administration of Market Supervision once published a case in which a 13-year-old boy in Guizhou sucked a magnet into his mouth while playing with a magnet pen in class, and then used another magnet to attract the magnet in his mouth. As a result, the two magnets successively entered the abdomen along the esophagus. When I went to the hospital for examination, I found that the two magnets were attracted tightly across the stomach muscle layer, and a 0.1 cm perforation was chiseled.

　　"There are not a few cases of such magnet injuries, and most of them are concentrated in children aged 1 to 10." The Defective Product Management Center of the General Administration of Market Supervision pointed out in the consumption tips that small magnetic parts such as magnetic beads are more likely to be swallowed by children by mistake, and if they enter the trachea, they will cause the danger of suffocation; If it enters the digestive tract, it will cause vomiting and abdominal pain, and it will lead to gastrointestinal damage; Especially when two or more magnets are swallowed, the magnets will adsorb each other through the gastrointestinal wall in the digestive system, and continue to generate pressure, which may cause gastrointestinal perforation or intestinal obstruction, which may be life-threatening in severe cases. In general, these small magnetic parts can only be removed by surgery, which will cause permanent damage to children’s digestive system.

　　The Defective Product Management Center of the General Administration of Market Supervision reminds that there are many kinds of magnet pens sold in the market, but most of them are three-no products. Not only do they have no factory name, address and product certificate, but also there are no warning instructions on the pen body and packaging, so the safety cannot be effectively guaranteed. It is recommended not to buy such products.

　　Borax poisoning of "mud" toys such as crystal mud should not be underestimated.

　　The charm of magnet toys lies in the creative experience of combination play, and similar to it, "mud" toys also have such functions. In recent years, all kinds of soft, sticky, jelly-like "mud" toys have become popular around campus and online platforms. They have different names, such as Crystal Mud, slime, Bubble Mud, Cotton Mud, Poke Mud and Snowflake Mud, but they have common characteristics — — Colorful, soft to the touch, can change various shapes, and can also be used to blow bubbles, draw pictures, etc., which is deeply loved by children.

　　However, they are not real mud, but are made of many chemicals. These "mud" contain a substance that may be harmful to health — — Borax.

　　According to the introduction of the Defective Product Management Center of the General Administration of Market Supervision, polyvinyl alcohol, a polymer material dissolved in water, reacts with borax (also known as coagulant aid), and the dissolved polyvinyl alcohol is pulled together by the anions of borax to form a hydrogel with a network structure; On this basis, hand sanitizer, emulsion, pigment, beads, clay, etc. are added to make various "mud" toys such as crystal mud.

　　These "mud" toys are brightly colored, similar to jelly, and usually have their own straws, which can blow bubbles nominally. When children blow bubbles with straws, the product comes into close contact with the mouth, which may lead to the risk of borax poisoning. The Defective Product Management Center of the General Administration of Market Supervision explained that borax is extremely harmful to human health. Excessive intake in a short period of time will cause nausea, vomiting, depression, convulsions, skin flushing, circulatory failure and other symptoms. Excessive intake for a long time will lead to cumulative poisoning of multiple organs, causing damage to organs such as liver, kidney, brain and lung. The toxic dose of borax is 1 to 3 grams for adults, 15 to 20 grams for adults and 5 grams for children.

　　At present, borax is prohibited as a food additive in many countries, and the intake of boron is limited. The national standard (GB5749-2006) of Hygienic Standard for Drinking Water in China stipulates that the limit of boron in drinking water is 0.5 mg/L. The EU’s requirement for boron content in toys made of liquid, pigment, jelly and other materials is limited to 300mg/kg. The Defective Product Management Center of the General Administration of Market Supervision has tested 10 kinds of finished crystal mud products randomly purchased, and found that the boron content of 8 kinds of products exceeded 300mg/kg, and the highest one reached 1336mg/kg, far exceeding the safety limit of boron content in various countries. Once children eat by mistake when blowing bubbles with these crystal mud, there may be a danger of borax poisoning.

　　Perhaps it is realized that this toy with borax directly added is easy to be found, and some merchants have introduced the so-called "non-toxic crystal mud" products, adding some daily chemical products to the glue containing polyvinyl alcohol instead of borax, such as washing powder, laundry detergent, shower gel, guar gum and so on. "This is actually very confusing, because these daily chemical products actually contain borax ingredients, and children also have the safety hazard of eating poisoning during playing." The Defective Product Management Center of the General Administration of Market Supervision pointed out in the consumption tips that any toy containing borax does not meet the requirements of our country.

　　The Defective Product Management Center of the General Administration of Market Supervision also specially reminded that homemade "mud" toys are more dangerous than finished products, and children will be directly exposed to large doses of borax and other chemical ingredients during play. Skin exposure to these chemicals for a long time is likely to cause chemical burns, allergies or cumulative poisoning; If children abuse the preparation container during play, such as drinking water from a glass filled with borax, or not washing their hands in time after play, it is easy to eat borax or other chemical ingredients by mistake, leading to the danger of poisoning.

　　For toys such as crystal mud, especially homemade "mud" toys, the advice given by the Defective Product Management Center of the General Administration of Market Supervision is: Don’t buy!

　　Online celebrity balloons will glow or explode.

　　On this summer night, you can often see sparkling balloons with colorful light in squares or parks, which are very popular with children. This kind of balloon first attracted attention on online social media, and was called online celebrity balloon by many people. However, although the online celebrity balloon is beautiful, it has hidden dangers. According to media reports, there was a balloon explosion in online celebrity somewhere in Jiangsu province, and four people were hospitalized with different degrees of burns.

　　How can a balloon explode? How serious is the harm?

　　According to the Defective Product Management Center of the General Administration of Market Supervision, this luminous balloon is mainly composed of transparent balloons, multicolored light strips and battery boxes, and its structure is very simple. A string of thin multicolored LED strip is wrapped around the surface of the transparent balloon, and a small battery box is tied to the tail end of the traction rope. The battery is placed in a plastic box, and the power supply is directly connected to the light strip, and the light can be emitted when the switch is turned on.

　　The balloon itself is a pressure vessel, and with this design and construction, the safety risk is higher. Testing by the Defective Product Management Center of the General Administration of Market Supervision found that balloons in online celebrity are mostly made of plastic, and once they come into contact with high-temperature heat sources (such as stoves) or open flames (such as lighters), balloons may explode. On the one hand, the surface temperature of the melted plastic is very high at high temperature, and the plastic liquid dripped from the melted plastic will cause serious burns and scalds if it sticks to human skin. On the other hand, balloon deflagration will produce irritating toxic gas, which may cause burns and other injuries to human respiratory tract. In addition, due to the bare wires, sparks may be generated during use, which may cause the balloon to explode.

　　Some experts pointed out that the gas inside the online celebrity balloon may also become a safety hazard. For safety reasons, balloons are generally filled with inert gases such as helium, and hydrogen has long been prohibited from being used to inflate balloons because of its flammability and explosiveness. However, because hydrogen is cheaper than helium, some unscrupulous merchants may still use hydrogen to inflate online celebrity balloons. In a online celebrity balloon explosion reported by the media, experts pointed out after analysis that "judging from the power of the balloon explosion described by the injured, the balloon they bought is likely to pass off hydrogen as helium".

　　The Defective Product Management Center of the General Administration of Market Supervision reminds that children should play such balloons under the care of their parents; Stay away from fire sources, heat sources and sharp objects when playing with balloons, and don’t use lighters to burn the traction line of balloons; It is best not to buy such balloons when the weather is very hot, because high temperature weather is more likely to cause balloon explosion; Don’t take a balloon in a car, subway, elevator, etc. Once an explosion occurs, the impact of a closed space will be very great.

　　Laser pen can cause permanent damage to eyes. Don’t play with children.

　　The light is dazzling and dangerous. Online celebrity balloon, laser pointer.

　　I don’t know when, the laser pointer used as an indicator in classroom teaching, conference explanation and other places has become a toy for many children and a dangerous toy. As a result, there have been many reports in the media: "When a laser pointer shines, the eyes of a 7-year-old boy can’t see", "When an 8-year-old boy plays with a laser pointer, his eyes are permanently damaged", and "The sampling tests of online shopping for children’s laser pens all exceed the standard, and the harmful visual damage is irreversible" … … According to the Defective Product Management Center of the General Administration of Market Supervision, according to the product injury monitoring and network public opinion monitoring, injury accidents involving laser pens have occurred frequently in recent years.

　　Laser pointer, also called laser pointer, is a portable device that uses battery and laser module (light emitting diode) to emit visible light beam, which is mainly used to accurately indicate the target at a long distance. In China, according to the degree of radiation hazard from low to high, laser products are divided into the following grades: class 1, class 1M, class 2, class 2M, class 3R, class 3B and class 4. The Defective Product Management Center of the General Administration of Market Supervision pointed out that if laser products are not used properly, it will cause serious damage to human body, especially for products of 3R and above. Laser pens sold on the Internet usually have very high power and can even light matches, cigarettes, clothes and so on.

　　The power is so high that it can ignite clothes. If you irradiate your eyes, the consequences can be imagined. According to experts, due to the characteristics of eye imaging, when the laser passes through the eye, it will be focused on a very small point on the retina, which will lead to an instantaneous increase in temperature and destroy the photosensitive cells of the retina. If the laser energy is strong enough, it will cause permanent damage without causing blink reflex (usually less than 1 second). It should be noted that low-power laser may also cause harm to eyes, and some high-intensity lasers still do great harm to eyes even after scattering from the surface of objects. Children in the developmental stage have delicate eye tissues and thin retinas, which are more vulnerable to injury.

　　Laser pointer will not only cause direct damage to eyes, but also interfere with normal vision, which may lead to other accidents. For example, illuminating vehicles, airplanes, etc. with a laser pen may affect the normal vision of drivers and pilots and cause serious accidents.

　　Of course, the laser pen is not unusable, but should be used scientifically and safely. According to different use occasions and users, the laser pen with corresponding radiation level should be carefully selected. The Defective Product Management Center of the General Administration of Market Supervision reminds that laser pen products can be used in situations such as classroom teaching and conference explanation. The laser in children’s toys should meet the requirements of Class 1 laser radiation power limit.

　　"The laser pens sold as toys in the market are mostly higher than this limit, which has great security risks and cannot be bought and played for children." The defective product management center of the General Administration of Market Supervision stressed.

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Recently, Geely official website exposed the configuration information of the star model Xingyue L, which has attracted much attention. The new car will launch five models, equipped with two versions of 2.0T medium and high power, with a pre-sale range of 148,000-188,000 yuan. Judging from the order quantity of Geely Automobile Online Mall, it has reached more than 14,000 vehicles. Whether it is attention or car booking intention, consumers are very sought after by this Geely flagship SUV!

Star Road L is available in 6 body colors, including jet black, oyster white, Xuanwu gray, aurora silver, Mars red and Cuiyu magic color suit (optional at+5,000 yuan), and two interior colors, namely, brown and white double-fight luxury interior and Cuiyu double-fight suede interior (optional). The following is a detailed analysis of the configuration.

Compared with the 2.0T medium-power version, the luxury version is enough!

2.0T medium-power versions are all predecessor layouts, matching with 7DCT wet powershift, providing three configurations: luxury, distinguished and flagship.

In terms of appearance, all luxury models with low profile are equipped with 18-inch rims, inductive LED headlights +LED daytime running lights, and distance-sensitive electric tailgate. Both VIP and flagship models use energy matrix LED headlights and penetrating taillights with dynamic lighting effect;

In the interior, the luxury model provides brown and white two-color mosaic interior, 8-speaker audio, suede car roof, rear backrest 2-speed adjustment, and dual-zone independent automatic constant temperature air conditioning. The distinguished model is upgraded to 8-way electric adjustment of the main driver+6-way electric adjustment of the auxiliary driver, and 72-color breathing atmosphere lights are added. The flagship model is equipped with 10-speaker BOSS audio, ANC active noise reduction system, three-zone independent automatic constant temperature air conditioning, and front seat heating and passenger seat ventilation;

In terms of intelligent configuration, Luxurious offers a 10.25-inch LCD dashboard and a 12.3-inch touch control panel, which is very scientific and technological.

The distinguished model adopts IMAX panoramic triple screen, upgraded to a 12.3-inch LCD instrument, and added 4-tone voice recognition and ACC full-speed adaptive cruise. The flagship type adopts AR-HUD enhanced head-up display system;

In terms of safety configuration, the distinguished model is equipped with AEB urban anti-collision system, AEB-P pedestrian identification protection system, LDW lane departure warning system and SLIF speed limit sign recognition reminder. On this basis, the flagship model has added LKA lane keeping auxiliary system, BSD blind area monitoring system and other more comprehensive active safety configurations.

On the whole, the luxury model provides a more comprehensive configuration, and it is no problem to meet daily use!

Compared with the 2.0T high-power version, choose the four-wheel drive flagship in one step!

2.0T high-power versions are all horizontal four-wheel drive layout, matching the transmission, providing three configurations: luxury, distinguished and flagship. Compared with the 2.0T medium-power version, the engine has stronger power performance and matches the 8-speed Aisin automatic transmission. At the same time, the 6th generation HALDEX four-wheel drive system of Borg Warner is added, and other configurations are the same as those of two-wheel drive vehicles (four-wheel drive distinguished model is compared with two-wheel drive distinguished model, and four-wheel drive flagship model is compared with two-wheel drive flagship model). On the whole, the configuration level of Xingyue L is much higher than that of competing joint venture brands of the same level. If one step is considered, it is not bad to choose a four-wheel drive flagship with less than 200,000 yuan!

Editor’s comment:

From the configuration performance of Geely Xingyue L, all models show the comprehensive strength as the brand flagship SUV in terms of process quality, intelligent equipment, configuration level and power performance. Considering the comprehensive cost performance, the choice of two-wheel drive luxury model can meet daily needs.

The secret leak of Xiaomi automobile caused a heated discussion, and a fine of 3 million will become a reality? Recently, Xiaomi Automobile suffered a secret leak and continued to ferment. The media and individuals involved successively issued statements and disclosed the details of the leak. Although some people regard this as a marketing tool, we should pay more attention to how to treat confidentiality agreements and think about the criteria for disclosing information. Relevant persons of Xiaomi Automobile have confirmed the leaked media, and will be held accountable according to the confidentiality agreement, with a fine of up to RMB 3 million. However, no party made a statement in this incident. Until last night, Xiaomi issued a statement identifying relevant media and internal employees. This incident highlights the importance of confidentiality, and Xiaomi’s "leakage history" can not be ignored, involving information leakage in many aspects such as price, configuration, battery and store decoration.

So, how did the secret leak of Xiaomi Automobile happen? The media involved leaked the shooting content of Xiaomi Automobile without permission, which led to the leak. Relevant persons of Xiaomi Automobile said that they have locked in the leaked media and will pursue the responsibility according to the Confidentiality Commitment Letter of RMB 3 million signed by the confidentiality agreement. This move once again highlights the importance of confidentiality agreements and the seriousness of leaking secrets. Leaking has a great impact on the business interests and reputation of enterprises, so it is particularly urgent to protect business secrets. In the public statement, Xiaomi Automobile pointed out the involved media and internal employees, and emphasized its serious attitude towards confidentiality responsibility.

The employees of the media involved still disclose the contents of the confidential shooting after signing the Confidentiality Commitment, and this behavior will be subject to corresponding accountability and punishment, including public apology and fines. This move sends a clear signal to the outside world: once you violate the confidentiality agreement, you will face severe legal sanctions. Xiaomi Automobile also demonstrated its determination to strictly enforce the confidentiality agreement through this move. The "leak history" of Xiaomi Automobile can not be ignored. As early as the beginning of this year, the media broke the news about the price, configuration, battery and other aspects of Xiaomi’s first new car, which seriously damaged the business interests of the company. The leakage of this information not only disturbs the market order, but also affects the normal operation of enterprises.

Protecting trade secrets is not only an internal management problem of enterprises, but also the need to maintain market order and fair competition. The importance of confidentiality agreement is self-evident, and how to better implement confidentiality work is also a problem that enterprises need to seriously consider. Strengthening the training and publicity of employees’ confidentiality awareness, establishing a sound confidentiality management system, and implementing strict supervision and accountability for violations of confidentiality agreements are all measures that enterprises can take. At the same time, strengthening communication with the media and improving the media’s attention and understanding of confidentiality are also important links for enterprises to protect trade secrets. The leak reminds us once again that the importance of protecting trade secrets cannot be ignored. Enterprises and the media should face up to confidentiality agreements, strengthen the attention and management of confidentiality work, and jointly safeguard market order and a fair competition environment.

Then, in your opinion, what other experiences and practices can enterprises learn from in protecting trade secrets? Welcome to leave a message to share your opinion. Xiaomi Automobile Storm: Frequent leaks have caused concern that Xiaomi Group is preparing to enter the automobile industry, which has caused heated discussions in the industry. However, with the continuous exposure of relevant information, the design and cooperation details of Xiaomi Automobile have frequently become the focus of public attention. The occurrence of a series of leaks has caused concern and speculation about Xiaomi Automobile inside and outside the industry. On February 2nd, a spokesman of Xiaomi Company reported the handling result of a leak incident, claiming that the early design draft of the front and rear bumpers of Xiaomi Automobile Co., Ltd. in Beijing was leaked due to poor management.

Xiaomi Group said that it had dealt with the involved partners seriously according to the confidentiality agreement, including imposing economic compensation of 1 million yuan, demanding to strengthen information security management and deal with the leaked perpetrators seriously, and instructing to formulate detailed rectification plans and comprehensively upgrade confidentiality measures. At the same time, Xiaomi Group has shown a "zero tolerance" attitude towards the leak, and hopes that all supplier partners will conscientiously implement the confidentiality agreement. The result of this incident triggered public concern and discussion on Xiaomi’s security measures. In July of this year, a blogger posted a photo of suspected battery information of Xiaomi car on social media, which triggered a heated discussion among the public about information about Xiaomi car. On November 3, another blogger broke the news that he met the "skeleton" of Xiaomi car on the road and described some details of the vehicle.

However, this information was also taken off the shelves for allegedly leaking business secrets, which triggered doubts about Xiaomi’s information confidentiality. In addition to leaks, information about Xiaomi Auto is frequently exposed on social media. Some car bloggers released the design picture of Xiaomi MS11, the first model of Xiaomi Automobile, and the details of cooperation between Xiaomi and BAIC, which triggered a hot discussion on the Internet. In response to these exposure incidents, Wang Hua, general manager of the public relations department of Xiaomi Group, responded that the leaked documents are indeed confidential design documents of secondary suppliers, and they are the design drafts of the very early bidding process, not the final documents. The exposure of this series of information has aroused the public’s expectation and curiosity about Xiaomi Automobile, and also questioned the confidentiality of Xiaomi Automobile.

In addition, Xiaomi’s mobile phone has also suffered many leaks, and some leakers have been claimed for millions. The exposure of the decoration plan of Xiaomi Home Direct Store shows that the area where Xiaomi car is displayed has also aroused public concern about Xiaomi car. The constant occurrence of these leaks has undoubtedly intensified the public’s speculation and concern about Xiaomi Automobile. To sum up, Xiaomi Auto has attracted much attention, but it has also frequently become the focus of leaks. Xiaomi Group’s serious handling of leaks reflects its emphasis on information confidentiality. However, frequent leaks undoubtedly cast a shadow over the development of Xiaomi Automobile. In the face of constantly exposed information and leaks, how will Xiaomi Automobile ensure the confidentiality of information in the future? At the same time, how will the public’s speculation and expectation of Xiaomi Automobile affect the development direction of Xiaomi Automobile?

It is hoped that Xiaomi Automobile can adopt stricter information confidentiality measures to ensure that the future development can continue to move forward in the public’s expectation and attention. What do you think and suggest about this? Let me know! Xiaomi’s mobile phone leaks frequently, and the interest game and moral boundary behind it. Today, the competition in the technology industry is becoming more and more fierce, which is followed by many incidents about product leaks. Recently, the leak related to Xiaomi’s mobile phone has aroused widespread concern. From Xiaomi 10 Extreme Commemorative Edition to Xiaomi MIX4, a series of information is exposed in advance, which makes us wonder what kind of interest game and moral boundary are hidden behind these leaks? In the digital age, the release of mobile phone products has attracted much attention.

A teardown video, a subway photo and a PDF document, seemingly harmless leaks may affect the company’s business plan, marketing strategy and even the stock price. After many product leaks, Xiaomi Company not only sued the relevant bloggers and claimed millions of dollars, but also obtained corresponding compensation through the Arbitration Commission. After the leak was exposed, bloggers also issued apology statements and assumed corresponding responsibilities. This series of events has caused people to think deeply about the leaking behavior: what caused these events? Who will be the beneficiary of the leak? First, let’s look at the time nodes of these leaks. From Xiaomi 10 Extreme Commemorative Edition to Xiaomi MIX4, as well as the upcoming Xiaomi car, leaks always happen one after another on the eve of product release.

Does this mean that the leak is a pre-heating marketing tool? Or is it malicious speculation by competitors? Does the frequent occurrence of these incidents mean that there is a more complicated interest game in the industry? We can’t help but ask, what kind of impact will the interest dispute behind it have on consumers? Secondly, we need to re-examine the moral boundary behind the leak. The competition in science and technology industry is fierce, and information confidentiality between enterprises is particularly important. Leaking may not only reveal the product design and hardware configuration, but also damage the company’s business reputation and interests. In the information age, the definition of moral boundary becomes particularly important. What factors have driven these bloggers to abandon the moral bottom line? Who will be their supporters?

In this wave of leaks, the bloggers related to Xiaomi Company and its product leaks have become the focus. On the one hand, Xiaomi Company has safeguarded its own interests and trade secrets through legal channels; On the other hand, bloggers also bear corresponding responsibilities through apology and compensation. However, leaks are frequent, and it seems that only legal and moral sanctions can’t completely solve the problem. We need to think more about what drove these events. Who is silently supporting all this? To sum up, the competition in the technology industry is fierce, and the frequent product leaks have undoubtedly brought many influences to enterprises and consumers. We need to think more about what caused these events. Who will be the beneficiary of the leak?

We expect that the technology industry can find a more reasonable way of competition while fierce competition, so that consumers can understand products more clearly, and we also expect more relevant people to stand up and jointly safeguard the fairness and justice of the industry. What is your opinion on this issue? Welcome to leave a message to share with us. The preheating method of Xiaomi Automobile has caused controversy. Recently, the preheating method of Xiaomi Automobile has once again triggered a heated discussion among netizens. Some netizens think that the preheating method of Xiaomi car belongs to the old routine and seems to be self-directed. They pointed out that this situation is not uncommon in the field of electronics and technology products, and many games and other mobile phone brands have also had leaks. What are the reasons for these leaks? Why is it common for Xiaomi’s products to leak?

Is there any leak related to marketing preheating? Let’s explore these issues together. Leaks occur frequently, probably because manufacturers invite some media to take photos in advance before releasing their products, and then release these photos after the press conference. However, some media may be too competitive, unable to resist showing off and want to get a head start, which leads to the leakage of product information. This has also led us to take the confidentiality agreement seriously and think about the distinction between disclosure and confidential content. After all, some pre-emptive information, whether deliberately released by enterprises or leaked by others, needs to be treated with caution. After all, safety always comes first, and we should also protect our own money bags. At present, the attention of Xiaomi Automobile is not low, and the competition between the media is also fierce.

Therefore, we might as well believe that this is not a marketing warm-up, but a leak caused by competitive pressure. I hope Xiaomi Automobile can get better sales after its official release. To sum up, the leak may have occurred because of the excessive competitive pressure, and the media failed to resist showing off or wanted to get a head start. We need to be more careful about the confidentiality agreement and the distinction between disclosure and confidential content. Finally, we have to think about how to find a balance in the highly competitive market, not only to meet the needs of consumers, but also to protect the confidential information of enterprises. What do you think of this?

　　Xinhua News Agency, Beijing, November 21st Title: 10 million yuan in a hundred days — — Investigation on the black chain of "online celebrity" and "Huangbo" for profit

　　Xinhua News Agency reporter Shi Jingnan

　　The network female anchor "Northeast Narcissus Ersao" was arrested recently.

　　The female anchor was once "a smash hit" because of her obscene performance on the platform of "Wolf Friends Live". In just three months, the "Wolf Friends Live" platform has attracted 177,000 registered members from all over the country and more than 1,000 female anchors involved in pornography, involving more than 10 million yuan; There are more than one million people browsing the live broadcast platform related to pornography, covering the whole country.

　　This extraordinary case of spreading obscene pornographic online live broadcast platform for profit was solved, which also revealed the truth about the profit of pornographic live broadcast — — Behind the "Yellow Broadcasting", there is a well-designed black chain of scale, organization and industrialization.

　　"Yellow Broadcasting" network covers the whole country and attracts users by obscene performances.

　　With the emergence of the live broadcast industry, many ordinary people have become "online celebrity" and tasted the taste of being a star, and quickly made a fortune through the popularity gathered on the Internet. However, this kind of live broadcast platform with low threshold and wide audience is full of mud and sand, and chaos is frequent.

　　In June this year, the masses reported "Wolf Friends Live Broadcasting" and "Spicy Eyes", and the National Office for Combating Pornography immediately followed up and listed the case as a supervised case.

　　Law enforcement officers examined and analyzed the contents of the forensic video, and found that the platform has more network anchors, which live broadcast obscene pornographic performances in real time, attracting a large number of users to pay for watching and rewarding. Its live APP covers mainstream Android and Apple mobile operating systems, and users can watch and share it anytime and anywhere across terminals.

　　After investigation, the average number of viewers in the live broadcast room of the platform is more than 3,000, and the number of registered users is huge, and the anchor is online 24 hours a day. The platform has produced and disseminated more than 200,000 obscene performance video files. According to the relevant laws and regulations of the state, the amount of obscene articles disseminated by it is "especially serious".

　　With the in-depth investigation of the case, the iceberg that sank under the sea of the network gradually emerged. Case handlers went to Guangdong, Sichuan, Shandong, Hunan, Heilongjiang, Zhejiang and other places to collect and retrieve data and information about criminal suspects from telecommunications, mobile, China Unicom, banks and related property management companies according to law, and a network live broadcast platform for spreading obscene pornography across many provinces surfaced — —

　　Its server is in Ningbo, Zhejiang Province, and maintained in Hangzhou, Zhejiang Province. The storage and live broadcast are provided by a technology company in Shanghai and operated by a technology company in Yueyang, Hunan Province. The "family leader" who provides female anchors related to pornography is in Nanchong, Sichuan Province. The network of the live broadcast platform related to pornography covers the whole country, and there are registered members and people browsing the live broadcast platform related to pornography everywhere.

　　Interest-driven, it is forbidden to change the "vest" frequently to escape the blow.

　　Webcast, a new form of communication, is developing rapidly, but at the same time, various problems are constantly appearing. Behind the proliferation of illegal and illegal content is interest.

　　Li Zehong, deputy director of the case supervision department of the National Office for Combating Pornography, said that the main profit model of the webcast platform is based on rewards of virtual gifts. Fans spend money to buy virtual gifts for anchors, and the anchors are divided into live broadcast platforms accordingly. "Because of the existence of relevant interests, the anchor will have the driving force to do something illegal. The website will let this behavior go because of the need of traffic or related interests. "

　　Under the impulse of profit-seeking, some platform operators and network anchors ignored the rules and the bottom line and repeatedly involved in pornography. There are also some anchors involved in pornography who are linked with criminal organizations and black gangs to form a community of interest grabbing and distribution, in order to earn a lot of money in a short time and dream of "becoming bigger and stronger" together.

　　According to the investigators, although the state strictly prohibits "yellow broadcasting", the criminals hide in Tibet and continue to take risks. They adopt the method of constantly changing platforms to escape supervision and attack, seeking only short-term profits and quick realization. In just 30 days, the platform of "Wolf Friends Live Broadcasting" has been upgraded three times, and the domain name and software download address have been changed more than 10 times. The name has changed from the original "Wolf Friends" to "Dream" and then to "Adversity". In addition, people engaged in obscene live performances are registered with false information, and most bank accounts are also registered under other people’s account names.

　　According to reports, many of the audience of "Yellow Broadcast" are minors. In this regard, Tong Lihua, director of the Beijing Youth Legal Aid and Research Center, said that the live broadcast involving pornography is a cancer in the Internet space, and a large number of audio-visual information containing obscene and pornographic content is spread on the Internet, which seriously damages social morality, poisons the physical and mental health of young people, and easily induces juvenile delinquency.

　　Establishment of anchor "blacklist" system with multi-pronged network anti-vice

　　The flood of pornography has cast a shadow over the live webcast. Since the beginning of this year, dozens of yellow-related live broadcast platforms such as Night Charming Community, Smile Live, LOLO, Steamed Bread, Tiger and Honey Live have been investigated.

　　Xue Songyan, full-time deputy director of the National Office for Combating Pornography, said that the Internet has become the main channel for the dissemination of harmful information such as obscenity and pornography. Although most of the live broadcast platforms involved in these cases have not been in operation for a long time, the amount involved is large and the social harm is great.

　　"The nature of webcasting determines the difficulty of supervision." Hu Gang, Deputy Secretary-General of internet society of china Law Committee, believes that the diversity, anonymity, instantaneity, variability and concealment of live broadcast platform services are important supports for the live broadcast platform to deal with pornography. The management of webcasting involving the Yellow River needs to adhere to the "multi-pronged approach" such as special rectification, comprehensive management, source management and collaborative management.

　　Tong Lihua said that in terms of network supervision, government departments, Internet companies and specialized social organizations should strengthen cooperation and jointly respond.

　　It is understood that the national "anti-pornography and illegal publications" office has taken the lead together with the National Network Information Office to coordinate multi-departments of the central government and some provinces, autonomous regions and municipalities to establish a long-term mechanism such as the online work joint meeting system, forming a strong working force. At the same time, all localities have strengthened industry supervision, strictly implemented 24-hour monitoring requirements, and immediately closed down illegal live broadcasts, and established a "blacklist" system for anchors and an industry notification mechanism to ban illegal anchors from the whole industry.

　　"For illegal acts such as live broadcast involving pornography, ‘ Eradicate pornography and illegal publications ’ The department has always maintained a severe crackdown. Once it is discovered that it will be traced to the end, the verified platforms and personnel will be severely punished according to law and will never be soft. " Xue Songyan said.

Hua Xizi finally appeared.

On September 10th, Li Jiaqi’s phrase "What’s so expensive about 79 yuan" caused a heated discussion among netizens about the price of Hua Xizi’s eyebrow pencil. Nine days after the incident, Hua Xizi’s official Weibo account issued an "apology statement" and launched a prize collection in Weibo, planning to send out 100 beauty gift boxes and 10,000 eyebrow pencils.

Source: Hua Xizi official Weibo

However, for this belated letter, many netizens did not buy it. The words "Hua Xizi’s apology is not sincere enough" and "Hua Xizi’s apology letter does not need to repeatedly emphasize that he is a domestic product" were searched in turn, and the public relations department of Hua Xizi also reported the news of collective resignation …

What exactly does Hua Xizi’s "apology statement" mean? Can Hua Xizi win the "forgiveness" of consumers by sending 10,000 eyebrow pencils?

The more you apologize, the angrier you get?

Let’s disassemble and analyze Hua Xizi’s response letter first.

"Thank you for your attention to Hua Xizi" and "Hua Xizi received great attention from the whole network in the past week". These words show that Hua Xizi knew about the "eyebrow pencil incident in 79 yuan", but the brand choice was "silent" at the forefront, but "fearful and at a loss".

Now I’m sorry, but I didn’t say it in time because I was concerned, not for anything else.

As Hua Xizi said, during this time, they "constantly absorbed everyone’s criticisms, opinions and suggestions". Theoretically, the next paragraph should talk about how to put these suggestions into action.

However, I didn’t say.

Hua Xizi is still apologizing for taking up too many public resources. Thank you for your attention. He said that the team has fully recorded, compared, revised and improved the relevant opinions, but did not say a word about how to do it. It is not very clear what the initial heart is when you read it.

The last few paragraphs tell our own brand story, and the core point can be summarized as five words: We are made in China. This part accounts for almost half of the whole letter.

The full text did not mention the eyebrow pencil price incident, did not explain the eyebrow pencil price, and did not say how to improve it in the future. It just said sorry for occupying public resources and not making a sound in time, and emphasized its domestic identity.

Netizen’s Interpretation of Hua Xizi’s A Letter | Source: Xiaohongshu @ Berby 888 Video Screenshot

No wonder netizens don’t buy it, because the whole apology statement seems to imply a logic: I’m sorry, but I’m Chinese.

And this logic of "I’m sorry, but …" will, without exaggeration, ruin the whole apology.

Psychologically, this kind of sentence is called "fuzzy message". In the same sentence, there are two contradictory contents: I am wrong, but the reason is … This kind of description will make it difficult for the listener to understand and even misunderstand what you really want to express. After all, it is like trying to shift the responsibility to other reasons.

So some netizens asked Hua Xizi, "Can it be so expensive to sell domestic products?" Of course, domestic products can also be expensive, but the focus of this eyebrow pencil price storm is not whether the brand is domestic products.

Correct apology posture

So, what should an appropriate apology look like?

The Intercultural Speech Act Realization Project (CCSARP) has analyzed apologies in five countries and extracted five components of apologies:

(1) Acknowledge (sorry, sorry, embarrassed in language)

(2) explanation

(3) bear

(4) compensation

(5) Commitment

Other scholars have also put forward different apology models, all of which are similar to CCSARP model, with three basic components: recognition (mistake), commitment (responsibility) and commitment (compensation).

Admitting (mistakes) is easy to understand, focusing on "taking responsibility". Taking responsibility is the core of the apology model. Apologists should pay special attention to the artistry of words, and people should feel that they are willing to take the initiative to take this responsibility after self-reflection. Taking the principle of no excuse and no argument will play a icing on the cake.

In view of this, Sean Mala Tang’s response to the incident of selling "fake mutton" in its own franchise stores is a negative example.

In July this year, a consumer bought mutton in a store in Mala Tang, Sean. At that time, the clerk said it was pure mutton, but after the consumer sent the mutton for inspection, the ingredients of pork and duck were detected. For this matter, the customer service staff of Sean Mala Tang Headquarters responded that "after verification, it was found that the store involved had privately purchased the mutton rolls, and the mutton rolls tested in the video were not the products uniformly distributed by our headquarters".

On August 7th, the official micro-announcement of Sean Mala Tang announced the progress of incident tracking and subsequent rectification measures, but netizens did not buy it. It turned out that Sean Mala Tang simply said, "We are mainly responsible for lax supervision …", but in actual operation, it only deducted the deposit of the stores involved, and did not deal with the lax supervision of the headquarters.

There is no attitude of "taking the initiative to take responsibility, no excuses, no arguments", and there is no corresponding action. Just saying "we take the main responsibility" can’t fool consumers.

Not to mention Hua Xizi’s "A Letter" this time, he didn’t say anything wrong at all, let alone what responsibility he had to bear …

Finally, let’s talk about commitment (compensation). Whether an apology is sincere or not can be reflected at this point.

As far as apology is concerned, if you only say "I’m sorry" and "I’m sorry", without telling the cause and effect, and without proposing any punishment or remedy, then in the other party’s view, it is also a insincere apology.

For example, if you are late for a weekly meeting and say "I’m sorry, I forgot to attend the meeting" when you enter the meeting room, you will make everyone feel that you are a dereliction of duty and don’t pay attention to this meeting at all. When a fault occurs, no matter how small it seems to you, you need to take some remedial measures to make up for it, show your sincerity, and think of a solution after a good thing, so that the other party can feel your apology.

Hua Xizi’s approach is to send out 100 beauty gift boxes and 10,000 eyebrow pencils.

Not to mention the final cost of these gifts, Hua Xizi’s behavior is not sincere enough: it did not write this "gift-giving activity" in a Letter, but sent a Weibo alone, and characterized this behavior as a prize collection. If you want to have a chance to get a gift, you have to forward its lucky draw Weibo.

In this regard, the prizes are not released at one time. At present, only 200 eyebrow pencils have been released, and the rest, in Hua Xizi’s words, "will be drawn one after another from September 23 to September 24".

Source: Hua Xizi Weibo screenshot

It’s hard to say whether Hua Xizi’s operation is compensating consumers or taking the opportunity to promote his own brand … No wonder some netizens said that this prize collection activity was "insincere and full of scheming".

Beyond the three cores, whether an apology should include an explanation is also an easy point for an apology statement.

There are two views on this. Some people think that explanation is cover-up, and cover-up is unwilling to take responsibility and want to find excuses, and the offender should not have any excuses. Others think that explanation is to show that it is not intentional to offend, which can eliminate misunderstanding and guilt.

In fact, we can change our thinking. Besides the three basic components of apology, explanation can be used as an auxiliary means of apology.

This means that it can’t independently express the apology intention, can’t independently constitute an apology act, and doesn’t have to appear, but it can form an auxiliary part of the apology speech act to help express the apology intention more completely and achieve better communication effect. More importantly, it can’t account for too much. An apology letter, half of which is an explanation, is suspected of shirking responsibility.

Another thing to note is that it is better to apologize sooner than later.

Many people (brands) will feel that apologizing = admitting mistakes = admitting that I (brands) suck = being rejected by society. For this reason, many people don’t apologize when they should apologize, but hide in order to avoid the accusations of public opinion. However, no matter how long they hide, when they show up again, what should come will still come, criticizing and accusing, even with interest.

If I had known this, I might as well apologize.

Give an apology "model"

Some time ago, the mutton rolls of Banu’s sub-brand Chaodao Store were reported to contain duck meat, which attracted attention. For this matter, Banu responded quickly, apologizing, introspection, compensation and commitment were all done. To tell the truth, it is difficult for consumers to know whether the measures taken by relevant responsible persons and external partners are really implemented, but judging from this apology statement alone, it is indeed full of sincerity.

Source: Weibo @ Banu beef omasum hotpot

However, even if you apologize and apologize "perfectly", it does not mean that others must choose to forgive.

Some people will put pressure on each other after apologizing: "I have already apologized, but what if you don’t forgive me?" There is a logical fallacy here-not all apologies can bring forgiveness, and apologies are not an emotional kidnapping.

American psychologist Harriet Lerner pointed out that forgiveness is not a yes or no mechanism, but a "degree". You can forgive someone 10%, 50% or 90%, and more often, forgiveness is a process rather than a decision, which is why it often takes us a while to forgive someone. If the other party doesn’t forgive you this time, apologize a few times more and give the other party a little time, maybe it can promote the progress of the progress bar.

That is to say, if you want to apologize, you should recognize all the mistakes from beginning to end, and don’t always think about "I apologized, why don’t you forgive me?"

Besides, Hua Xizi’s "A Letter" response is not a successful apology statement from any angle.

But from the perspective of overall public relations, the effect of this letter is not bad. You see, now people are paying attention to its public relations team, and "Hua Xizi’s public relations department or collective resignation" and "Hua Xizi’s annual salary of 630,000 strokes of public relations" are hot searches in turn.

The starting point of the whole thing, Hua Xizi 79 yuan’s eyebrow pencil, seems to have been forgotten.

　　If the commercial battle between Yuan Meng Xing and Egg Party in the past few months is still in the dark, the glory of the king and Yin Yang Shi put the war of abuse on the stage this time, and the focus of controversy is material plagiarism. Behind it is Tencent andThe two largest in ChinaCompany, continuously boarded several hot searches.

　　On the evening of March 22nd, its mobile game "Master of Yin and Yang" sent a letter to the glory of the king, accusing the glory of the king of plagiarism.

　　The lawyer’s letter lists some characters, saying that "Li Bai Broken Moon Sword Heart" in the glory of the king is suspected of infringing the role design of "SUSANOO" in Teacher of Yin and Yang, and "Priestess of Death" material is suspected of infringing the "SP God" in Teacher of Yin and Yang.

　　According to the contents of the lawyer’s letter, according to the Copyright Law, the Anti-Unfair Competition Law and relevant judicial provisions, the above acts are suspected of copyright infringement and unfair competition. Subsequently, # Yin Yang Shi wrote a letter to the glory of the king, a lawyer #, ranking first in the hot search, with nearly 100,000 discussions as of press time and over 80 million readings.

　　More than four hours later, the glory of the king responded urgently in the middle of the night, referring to "a series of malicious acts of some games today and in the past", arguing that "Yin and Yang Shi" repeatedly published false content defaming "the glory of the king" through official accounts, trying to gain attention; Secondly, "the glory of the king" also believes that "Yin Yang Shi" publicly releases commercial incentive tasks to guide creators to make malicious video content at a price suspected of 20 yuan; It is also mentioned that "according to the authentication standards of some games, they have been suspected of copying our popular characters many times".

　　The glory of the king said that the investigation and evidence collection have been completed and legal measures will be taken to seriously fight back. "It is not advisable to touch porcelain at high frequency, and it is the right way to focus on yourself." On March 23rd, # the glory of the king said that he would seriously fight back # # the glory of the king, the teacher of Yin and Yang, rushed to the hot search, and the reading volume exceeded 100 million.

　　As two classic games that have been online for eight years, Tencent’s the glory of the king and Teacher of Yin and Yang have gathered many fans, and their "interaction" from a distance has also attracted a lot of attention.

　　A game commentator believes that the significance of this matter is to let major game manufacturers know that many players hate plagiarism, so when they play games in the future, they may pay more attention to this aspect for word of mouth. In addition, after repeated pulling by both sides, we may find that there may be some imperfections in some laws and regulations related to plagiarism in China, and then optimize or improve them.

　　The above game commentary expresses the hope that there will be less and less plagiarism in this circle, so that a really good game can appear. For this battle, whether you can win or not is second. "The most hope is that the two sides will fight with real swords and guns, and they will not spray each other on the Internet. Even if they want to spray, they will focus on indictments, judgments and related laws and regulations, rather than playing rice circles."

　　In fact, it is not uncommon for the game circle to argue about material plagiarism. In April 2022, Netease’s game "Drawing Travelers in Time and Space" was officially released.Posted a message, saying that Tencent’s mobile game "the glory of the king" copied its original design, and then related keywords quickly rushed to the top of the hot search list.

　　Shortly after the incident fermented, the glory of the king suppliers announced on the Internet at full speed that "the column bulletin board designed for the glory of the king may be similar to other product bulletin boards, and the actual situation of the design creation is being urgently investigated".

　　In October, 2021, the poster of the glory of the king’s new IP tour "Code: Zero Three" was regarded as copying "The Original God", and the official issued an apology the next day, saying that this incident was mainly caused by the outsourcing company that made the poster, and the relevant personnel of this incident would be dealt with seriously.

　　Up to now, "the glory of the king" is still one of Tencent’s mobile games with the strongest ability to attract gold, and it is also the Top1 in the domestic game revenue list all the year round. According to the latest China APP Store mobile game revenue ranking released by SensorTower in February, the glory of the king continues to rank first, while Netease’s Going Against the Water ranks fifth.

　　However, the glory of the king, a domestic evergreen mobile game, may also face the pressure of extending its life cycle. On March 20th, Tencent released its annual financial report for 2023. The annual revenue of the game part was 179.9 billion yuan, a year-on-year increase of 5.4%. Among them, the overseas market revenue was 53.2 billion yuan, up 14% year-on-year, while the local market game revenue was 126.7 billion yuan, up only 2% year-on-year. In China, Tencent urgently needs a new explosion to replace the glory of the king and stimulate growth.