Beijing Daily reporter Sun Qiru

　　"Live broadcast with goods" is the inevitable outlet at present, but under the brutal growth and rapid expansion, the industry is also facing many chaos caused by mixed quality and lack of supervision. Recently, China Advertising Association issued the Code of Conduct for Webcast Marketing (hereinafter referred to as the Code). As the first special self-discipline regulation on online video marketing activities in China, it will be officially implemented from today, and the live broadcast will have rules to follow for the first time.

　　Advertising in the live broadcast room must also abide by the advertising law.

　　"Z-largest winery in the world", "Z-low price in the whole network", "Drunk and popular" and "the only winery in China" … … In the vibrato video of a wine blogger, the anchor will hear the sound of "beep" and "beep" from time to time during the introduction of goods.

　　The reporter found that in order to avoid mentioning the word "most" such as "the lowest price" and "the world’s largest", some anchors chose to play the edge ball, hiding the sensitive word "most" directly through the beep sound, and using homophonic words or initials such as "drunk" and "z" in the subtitles to make consumers in the live broadcast room have relevant associations.

　　The Code clearly states that those who publish commercial advertisements in online live marketing shall strictly abide by the provisions of the Advertising Law of People’s Republic of China (PRC). However, the Code does not provide a detailed reference for the anchor behavior in the live broadcast room, which belongs to commercial advertising and which belongs to marketing behavior. Liu Junhai, a professor at the Law School of Renmin University of China, believes that anchors don’t simply read advertisements and introduce products in the live broadcast room, but what they do to consumers is an invitation to offer, which belongs to the category of advertisements. Once consumers agree, a "contract" is established.

　　In addition, for special commodities such as drugs, medical devices and health foods, the regulations are clear. When selling special commodities such as drugs, medical devices, health foods and formula foods for special medical purposes, merchants should obtain corresponding qualifications or administrative licenses according to law.

　　The anchor should be authenticated by real name and must not be faked.

　　With the popularity of live broadcast, in order to increase popularity, brushing bills and buying powder have become the default hidden rules of some industry participants.

　　The "Code" proposes that anchors should ensure that the information is true and legal in live broadcast activities, and must not make false propaganda on goods and services to deceive or mislead consumers. The anchor shall not defraud the merchant’s commission by means of false purchase or after-the-fact return, and the online live broadcast marketing subject shall not use traffic fraud methods such as swiping the bill and speculating the letter to fabricate or tamper with the transaction data and user evaluation.

　　In addition, the anchor should be authenticated in real name when entering the webcast marketing platform, and the front-end presentation can adopt nicknames or other names that meet the requirements of laws and regulations.

　　However, yesterday, the reporter searched for keywords such as "live broadcast service" and "live broadcast viewing" on the e-commerce platform, and still found many merchants who provided the service of buying powder in the live broadcast room, and said that they provided "fans on all platforms, popular service" and "fan promotion, heat promotion, service first and payment later".

　　"Interested babies can buy with a V letter". In some live broadcast platforms, the reporter saw that many anchors will guide consumers to buy privately in the live broadcast.

　　In this regard, the "Specification" proposes that the operators of webcasting marketing platforms of content platforms should strengthen the trading behavior norms of merchants and anchors stationed in the platform, prevent anchors from taking link jumps and other ways to induce users to conduct offline transactions.

　　The platform should establish an anchor credit management system.

　　On June 29th, according to the "618" public opinion analysis report on consumer rights protection released by China Consumers Association, the Fashion Shopping Community Gaining App was named for selling fake and shoddy products, and Luo Yonghao live broadcast with goods overturned. Yesterday, Luo Yonghao responded to the roll call of China Consumers Association, saying that the description was objective and thanked him for his supervision. Luo Yonghao explained that after the "take some time" flowers on the shelves in its live broadcast room withered after arrival, they immediately contacted all consumers who bought the product for a refund and double indemnity.

　　In fact, in Luo Yonghao and other high-profile head anchor broadcast rooms, once the products with goods have problems, under the supervision of online public opinion, after-sales service is relatively guaranteed. The reporter noticed that among the problems reflected by many consumers, in the live broadcast rooms of small and medium-sized anchors on various platforms, problems such as merchants refusing to deliver goods after buying low-priced goods, and goods bought in the live broadcast room not supporting 7 days of unreasonable return still frequently appear.

　　This time, in view of the problem that some consumers have no place to make after-sales complaints after experiencing quality problems in the products purchased in the live broadcast room, the Code requires the platform to establish a convenient complaint and reporting mechanism, disclose information such as complaints and reporting methods, and handle complaints and reports in time. The "Code" also proposes to formulate a catalogue of goods or services prohibited from being promoted in this platform and corresponding rules; Establish credit management systems such as credit evaluation, rewards and punishments for merchants and anchors, and strengthen their awareness of compliance and trustworthiness; Improve the information preservation system of goods and services transactions, and preserve the relevant contents of online live marketing transactions according to law.

Hua Xizi finally appeared.

On September 10th, Li Jiaqi’s phrase "What’s so expensive about 79 yuan" caused a heated discussion among netizens about the price of Hua Xizi’s eyebrow pencil. Nine days after the incident, Hua Xizi’s official Weibo account issued an "apology statement" and launched a prize collection in Weibo, planning to send out 100 beauty gift boxes and 10,000 eyebrow pencils.

Source: Hua Xizi official Weibo

However, for this belated letter, many netizens did not buy it. The words "Hua Xizi’s apology is not sincere enough" and "Hua Xizi’s apology letter does not need to repeatedly emphasize that he is a domestic product" were searched in turn, and the public relations department of Hua Xizi also reported the news of collective resignation …

What exactly does Hua Xizi’s "apology statement" mean? Can Hua Xizi win the "forgiveness" of consumers by sending 10,000 eyebrow pencils?

The more you apologize, the angrier you get?

Let’s disassemble and analyze Hua Xizi’s response letter first.

"Thank you for your attention to Hua Xizi" and "Hua Xizi received great attention from the whole network in the past week". These words show that Hua Xizi knew about the "eyebrow pencil incident in 79 yuan", but the brand choice was "silent" at the forefront, but "fearful and at a loss".

Now I’m sorry, but I didn’t say it in time because I was concerned, not for anything else.

As Hua Xizi said, during this time, they "constantly absorbed everyone’s criticisms, opinions and suggestions". Theoretically, the next paragraph should talk about how to put these suggestions into action.

However, I didn’t say.

Hua Xizi is still apologizing for taking up too many public resources. Thank you for your attention. He said that the team has fully recorded, compared, revised and improved the relevant opinions, but did not say a word about how to do it. It is not very clear what the initial heart is when you read it.

The last few paragraphs tell our own brand story, and the core point can be summarized as five words: We are made in China. This part accounts for almost half of the whole letter.

The full text did not mention the eyebrow pencil price incident, did not explain the eyebrow pencil price, and did not say how to improve it in the future. It just said sorry for occupying public resources and not making a sound in time, and emphasized its domestic identity.

Netizen’s Interpretation of Hua Xizi’s A Letter | Source: Xiaohongshu @ Berby 888 Video Screenshot

No wonder netizens don’t buy it, because the whole apology statement seems to imply a logic: I’m sorry, but I’m Chinese.

And this logic of "I’m sorry, but …" will, without exaggeration, ruin the whole apology.

Psychologically, this kind of sentence is called "fuzzy message". In the same sentence, there are two contradictory contents: I am wrong, but the reason is … This kind of description will make it difficult for the listener to understand and even misunderstand what you really want to express. After all, it is like trying to shift the responsibility to other reasons.

So some netizens asked Hua Xizi, "Can it be so expensive to sell domestic products?" Of course, domestic products can also be expensive, but the focus of this eyebrow pencil price storm is not whether the brand is domestic products.

Correct apology posture

So, what should an appropriate apology look like?

The Intercultural Speech Act Realization Project (CCSARP) has analyzed apologies in five countries and extracted five components of apologies:

(1) Acknowledge (sorry, sorry, embarrassed in language)

(2) explanation

(3) bear

(4) compensation

(5) Commitment

Other scholars have also put forward different apology models, all of which are similar to CCSARP model, with three basic components: recognition (mistake), commitment (responsibility) and commitment (compensation).

Admitting (mistakes) is easy to understand, focusing on "taking responsibility". Taking responsibility is the core of the apology model. Apologists should pay special attention to the artistry of words, and people should feel that they are willing to take the initiative to take this responsibility after self-reflection. Taking the principle of no excuse and no argument will play a icing on the cake.

In view of this, Sean Mala Tang’s response to the incident of selling "fake mutton" in its own franchise stores is a negative example.

In July this year, a consumer bought mutton in a store in Mala Tang, Sean. At that time, the clerk said it was pure mutton, but after the consumer sent the mutton for inspection, the ingredients of pork and duck were detected. For this matter, the customer service staff of Sean Mala Tang Headquarters responded that "after verification, it was found that the store involved had privately purchased the mutton rolls, and the mutton rolls tested in the video were not the products uniformly distributed by our headquarters".

On August 7th, the official micro-announcement of Sean Mala Tang announced the progress of incident tracking and subsequent rectification measures, but netizens did not buy it. It turned out that Sean Mala Tang simply said, "We are mainly responsible for lax supervision …", but in actual operation, it only deducted the deposit of the stores involved, and did not deal with the lax supervision of the headquarters.

There is no attitude of "taking the initiative to take responsibility, no excuses, no arguments", and there is no corresponding action. Just saying "we take the main responsibility" can’t fool consumers.

Not to mention Hua Xizi’s "A Letter" this time, he didn’t say anything wrong at all, let alone what responsibility he had to bear …

Finally, let’s talk about commitment (compensation). Whether an apology is sincere or not can be reflected at this point.

As far as apology is concerned, if you only say "I’m sorry" and "I’m sorry", without telling the cause and effect, and without proposing any punishment or remedy, then in the other party’s view, it is also a insincere apology.

For example, if you are late for a weekly meeting and say "I’m sorry, I forgot to attend the meeting" when you enter the meeting room, you will make everyone feel that you are a dereliction of duty and don’t pay attention to this meeting at all. When a fault occurs, no matter how small it seems to you, you need to take some remedial measures to make up for it, show your sincerity, and think of a solution after a good thing, so that the other party can feel your apology.

Hua Xizi’s approach is to send out 100 beauty gift boxes and 10,000 eyebrow pencils.

Not to mention the final cost of these gifts, Hua Xizi’s behavior is not sincere enough: it did not write this "gift-giving activity" in a Letter, but sent a Weibo alone, and characterized this behavior as a prize collection. If you want to have a chance to get a gift, you have to forward its lucky draw Weibo.

In this regard, the prizes are not released at one time. At present, only 200 eyebrow pencils have been released, and the rest, in Hua Xizi’s words, "will be drawn one after another from September 23 to September 24".

Source: Hua Xizi Weibo screenshot

It’s hard to say whether Hua Xizi’s operation is compensating consumers or taking the opportunity to promote his own brand … No wonder some netizens said that this prize collection activity was "insincere and full of scheming".

Beyond the three cores, whether an apology should include an explanation is also an easy point for an apology statement.

There are two views on this. Some people think that explanation is cover-up, and cover-up is unwilling to take responsibility and want to find excuses, and the offender should not have any excuses. Others think that explanation is to show that it is not intentional to offend, which can eliminate misunderstanding and guilt.

In fact, we can change our thinking. Besides the three basic components of apology, explanation can be used as an auxiliary means of apology.

This means that it can’t independently express the apology intention, can’t independently constitute an apology act, and doesn’t have to appear, but it can form an auxiliary part of the apology speech act to help express the apology intention more completely and achieve better communication effect. More importantly, it can’t account for too much. An apology letter, half of which is an explanation, is suspected of shirking responsibility.

Another thing to note is that it is better to apologize sooner than later.

Many people (brands) will feel that apologizing = admitting mistakes = admitting that I (brands) suck = being rejected by society. For this reason, many people don’t apologize when they should apologize, but hide in order to avoid the accusations of public opinion. However, no matter how long they hide, when they show up again, what should come will still come, criticizing and accusing, even with interest.

If I had known this, I might as well apologize.

Give an apology "model"

Some time ago, the mutton rolls of Banu’s sub-brand Chaodao Store were reported to contain duck meat, which attracted attention. For this matter, Banu responded quickly, apologizing, introspection, compensation and commitment were all done. To tell the truth, it is difficult for consumers to know whether the measures taken by relevant responsible persons and external partners are really implemented, but judging from this apology statement alone, it is indeed full of sincerity.

Source: Weibo @ Banu beef omasum hotpot

However, even if you apologize and apologize "perfectly", it does not mean that others must choose to forgive.

Some people will put pressure on each other after apologizing: "I have already apologized, but what if you don’t forgive me?" There is a logical fallacy here-not all apologies can bring forgiveness, and apologies are not an emotional kidnapping.

American psychologist Harriet Lerner pointed out that forgiveness is not a yes or no mechanism, but a "degree". You can forgive someone 10%, 50% or 90%, and more often, forgiveness is a process rather than a decision, which is why it often takes us a while to forgive someone. If the other party doesn’t forgive you this time, apologize a few times more and give the other party a little time, maybe it can promote the progress of the progress bar.

That is to say, if you want to apologize, you should recognize all the mistakes from beginning to end, and don’t always think about "I apologized, why don’t you forgive me?"

Besides, Hua Xizi’s "A Letter" response is not a successful apology statement from any angle.

But from the perspective of overall public relations, the effect of this letter is not bad. You see, now people are paying attention to its public relations team, and "Hua Xizi’s public relations department or collective resignation" and "Hua Xizi’s annual salary of 630,000 strokes of public relations" are hot searches in turn.

The starting point of the whole thing, Hua Xizi 79 yuan’s eyebrow pencil, seems to have been forgotten.

　　Cctv newsAccording to the website of the General Administration of Market Supervision, in 2022, the national market supervision departments received a total of 29.4077 million consumer complaints, reports and inquiries through the national 12315 platform, telephone, fax and windows, a year-on-year increase of 23.5%. Among them, there were 13,103,800 complaints and 4,722,300 reports, which saved economic losses of 4,519 million yuan for consumers and effectively protected their legitimate rights and interests. It mainly presents ten characteristics:

　　First, the acceleration of consumer complaints, the recovery and expansion of consumption needs balanced development.

　　From the trend of the past three years, due to the cross-regional expansion of platform economy, the cross-regional flow of population capital and the cross-regional allocation of market factors, the consumption of Guangdong, Zhejiang, Shanghai and Beijing is accelerating. There is a positive correlation between the number of consumer complaints and the level of consumer activity. The proportion of consumer complaints in the four provinces and cities in the country has increased from 31.8% in 2020 to 45.16% in 2022. To some extent, the accelerated gathering of consumer complaints reflects the unbalanced development of the supply side of consumption, so it is necessary to further restore and expand consumption in the central and western regions and promote higher quality and more balanced development.

　　Second, recover the loss of over 10 billion yuan, boost confidence and release vitality.

　　In the past three years, in the face of the impact of the epidemic, the downward pressure on the economy and the impact of the international situation, improving the consumption environment, stabilizing consumption and promoting consumption have become important supports for stabilizing the economic market and safeguarding people’s livelihood and well-being. Market supervision departments at all levels have handled a total of 74.5229 million complaints, reports and consultations, recovering economic losses of 14.472 billion yuan for consumers, effectively defending consumers’ legitimate rights and interests, and protecting consumption power and economic endogenous motivation. We will strengthen the maintenance of commodity services concerned by the masses. For example, the mediation success rate of fiber products, medical devices, production, maintenance and repair services has increased significantly compared with the previous year, with an increase of 15.51, 13.15 and 12.26 percentage points respectively.

　　Through the continuous evaluation of "five-level circular linkage", the disposal efficiency of the national 12315 platform has been greatly improved. The timely handling rate of complaints and reports was as high as 98.99%, an increase of 12.55 percentage points; The highest satisfaction of the masses is 4.74 points (out of 5 points). At present, the platform has accumulated 16.0108 million registered users, with an average annual growth of 3 million, and has become a consumer rights protection platform trusted by the people.

　　Three, rapid response, strong disposal, complaints and reports of epidemic-related materials fell rapidly.

　　After the promulgation of "Article 20" and "New Article 10", the focus of epidemic prevention shifted from prevention and control of infection to medical treatment. The demand for epidemic-related drugs and medical supplies surged, the supply was not smooth, the price fluctuated abnormally, and product quality problems frequently occurred. At one time, the number of related complaints and reports increased by spurt. From November 10, 2022 to the end of 2022, the national 12315 platform received 241,100 related complaints and reports, up 3.88 times year-on-year, 2.95 times quarter-on-quarter, and the highest peak reached 19.5 times. Among them, there were 141,800 complaints and 99,300 reports, recovering economic losses of 4,981,700 yuan.

　　The market supervision department responded quickly, launched a special campaign to stabilize the price and guarantee the quality of epidemic-related drugs and medical supplies at the first time, promptly checked the complaints and reports of epidemic-related drugs and medical supplies, and fully protected the health and safety of the people, with a total of 12,900 cases filed. As of February 10th, the reports on epidemic-related prices, unfair competition and advertisements, online transaction supervision, product quality, and the production and circulation of drugs and medical devices have dropped by 99.14%, 87.87%, 73.89%, 88.35% and 87.79% on an average daily basis, and the demands for epidemic-related drugs and medical supplies have returned to daily life, and the market order tends to be stable.

　　Fourth, the downward pressure on the economy has increased, and after-sales problems such as non-delivery and non-refund have become more prominent.

　　In 2022, the national market supervision department accepted 13.1038 million consumer complaints, a year-on-year increase of 43.84%, and the growth rate was enlarged compared with 2021. From the complaints, there were 2,987,000 pieces of quality, 2,489,600 pieces of after-sales service, 1,159,100 pieces of contract and 1,090,600 pieces of food safety, accounting for 58.96% of the total complaints. Among them, the problem of after-sales service grew fastest, and the masses reflected it most strongly, with a year-on-year increase of 57.67%.

　　After-sales service status is directly related to operators’ confidence and expectation. Affected by the epidemic, the problem of after-sales service has been highlighted. Consumer demands mainly focus on non-refund, non-delivery, non-performance of the "three guarantees" commitment, non-implementation of the seven-day unreasonable return obligation, and untimely delivery. From the perspective of commodity categories, it is mainly concentrated in mobile phones, shoes, coats, furniture and automobiles, accounting for 25.61% in total; Printed matter, dairy products, computer peripherals, air conditioners and luggage increased by 154%, 120%, 98%, 98% and 90% respectively.

　　Fifth, the proportion of commodity complaints increased, and the consumption of new energy vehicles was short-lived.

　　In 2022, the national market supervision department accepted a total of 8,623,200 commodity complaints, accounting for 65.81% of the complaints, up 4.37 percentage points from the previous year; There were 4,480,600 service complaints, accounting for 34.19% of the complaints. The increase in the proportion of commodity complaints reflects the prominent product quality problems under the downward pressure of the real economy. Among them, the top complaints are: ordinary food, clothing, shoes and hats, household items, household appliances, transportation and communication products, accounting for 58.43%. The top service complaints are: catering, accommodation, sales, Internet services, culture, entertainment and sports, beauty salons and baths, accounting for 46.37%.

　　It is worth noting that with the rapid increase in the penetration rate of new energy vehicles, consumers’ requirements for quality are also constantly improving. In 2022, the platform received 16,000 complaints and reports about new energy vehicles, a year-on-year increase of 62.84%. Among them, contract problems, quality problems and false propaganda problems grew rapidly, increasing by 126.33%, 77.35% and 75.65% respectively. Consumer demands focus on: imperfect after-sales service, failure to fulfill the "three guarantees" commitment; Sudden flameout, oil leakage, abnormal engine sound, brake steering failure and battery module damage during driving; Publish false information, induce consumers to sign unfair format clauses, and reduce the responsibility of car companies.

　　Six, new consumption hotspots are constantly emerging, and the accompanying consumer disputes are rising.

　　In recent years, "new consumption" is becoming the "accelerator" of economic development. While meeting the diversified needs of consumption, some new situations of infringement and new problems of rights protection are gradually exposed, reflecting the new pain points of consumer rights protection.

　　In 2022, new model problems such as digital collection (NFT) rose, making supervision more difficult, with 59,700 related demands (only 198 in the previous year), mainly focusing on non-delivery, non-refund, malicious price gouging, high handling fees, and arbitrary closure of consumer accounts. Under the craze of "blind box", consumer demands reached 41,400 pieces, up 61.72% year-on-year. IP cross-border co-branded products set off a buying frenzy, with 38,100 related demands, up 66.96% year-on-year. Some merchants took the opportunity to raise prices, but the problems of uneven product quality, fake and shoddy products, delayed delivery and lack of after-sales service were outstanding. Behind the fiery outdoor sports such as camping, the demands for sunscreen products and mosquito-repellent products increased by 99.12% and 149.62% respectively. Ice and snow sports are popular, but the related demands are as high as 8677, up 60.51% year-on-year. The quality problems such as ski clothes and skis are outstanding, and the tickets, deposits and safety issues of ski resorts need urgent attention.

　　Seven, online consumption continues to escalate, and consumer satisfaction still needs to be improved.

　　With the continuous development of e-commerce in China, the epidemic situation catalyzes online consumption habits, and the online shopping field ranks "half of the country’s consumers’ demands". In 2022, the online shopping demand increased by 56.38% year-on-year, which mainly has three characteristics:

　　(1) The format of "cloud consumption" has expanded rapidly, and complaints have grown rapidly.

　　Various "cloud consumption" modes, such as live delivery, cross-border e-commerce, fresh e-commerce, online shopping, online entertainment, and private kitchen customization, have emerged, which has become a bright spot in the growth of weak consumption last year, but related demands are also rising. There were 220,900 requests for live broadcast with goods, up 1.15 times year-on-year and 5.01 times higher than that in 2020. There were problems such as no products, shoddy products and false propaganda. Cross-border e-commerce demands were 334,500, up 42.63% year-on-year and 1.47 times higher than that in 2020. The problems of negative after-sales service, failure to fulfill warranty commitments and counterfeiting of overseas products were prominent.

　　(B) There are many new types of price fraud, and supervision and law enforcement are facing new challenges.

　　Technologies such as big data algorithm of platform economy improve transaction efficiency, and it is also easy to induce new price fraud. The online shopping price demand was 106,700 pieces, up 99.03% year-on-year, which mainly included the problems of killing big data, changing trading conditions in real time, "marking low and closing high", concealing preferential threshold conditions, and the preferential treatment for non-members was greater than that for members, which brought higher challenges to the price supervision and law enforcement in the platform economy field.

　　(C) Video membership service routines, consumer experience needs to be improved.

　　At present, paid members have become the "standard" of video websites, but there is a lack of "standard" of member services, with 8534 related demands, up 103.82% year-on-year. The problems reflected by consumers mainly focus on: unreasonable advance on demand, suspected of repeated charges; The "free advertisement" is not honored, and the video is inserted with advertisements; The prompt of automatic renewal is not obvious, the way of cancellation is difficult to query, and consumers are easy to buy by mistake. Others rely on word games such as adjusting fees and changing rights to make up for losses and reduce users’ trust.

　　Eight, "ODR" continued to expand, and diversified solutions to disputes steadily improved.

　　Market supervision departments have vigorously promoted the construction of online consumer dispute resolution (ODR) mechanism, and the success rate of settlement and consumer satisfaction have made steady progress. 114,000 ODR enterprises have been developed in various places and settled in the national 12315 platform, and 3,094,800 disputes have been directly negotiated with consumers online. Compared with the traditional administrative mediation method, the average processing time is 7.69 days, which is greatly reduced by 14.2 days; The success rate of reconciliation increased by 11.25 percentage points; Covering 97% of cities, an increase of 2.36% over the previous year, fully releasing the institutional innovation advantages of ODR. On the whole, ODR’s social influence is constantly expanding, and the enthusiasm of market participants for voluntary participation is constantly improving, which has made a useful exploration for diversified solutions to consumer disputes and social co-governance.

　　Nine, "sunshine" consumer complaint information, effectively strengthen the source of governance.

　　The General Administration continued to promote the publicity of consumer complaint information, formulated a publicity system and built a publicity system, and launched pilot projects in some cities in Jilin, Guangdong, Sichuan and Xinjiang from November 2022. At present, 20,817 complaints from 14,114 enterprises have been publicized, effectively strengthening social supervision and credit constraints, and improving the transparency of the consumption environment, the integrity of operators and the satisfaction of consumers. After publicity, the success rate of complaint mediation in the pilot area increased by 8.39 percentage points compared with that before publicity and 5.97 percentage points compared with the same period of the previous year; The average complaint settlement time was 11.77 days, 2.17 days faster than the same period of the previous year; The consumer evaluation was 4.8 points (out of 5 points), 0.1 points higher than before publicity.

　　X. Complaints and reports have become an important channel for discovering illegal clues, and the social supervision role of consumers continues to emerge.

　　Consumers actively played the role of social supervision. In 2022, they reported 4,722,300 illegal clues to the market supervision department, up 40.34% year-on-year, including 2,027,300 illegal advertisements, 723,100 violations of consumers’ rights and interests, and 341,800 illegal food safety behaviors. Judging from the increase, reports of unfair competition, trademark violations and online trading violations all increased by more than 60% year-on-year.

　　Market supervision departments adhere to the people’s livelihood orientation, strengthen the analysis and judgment of complaints and reports, and severely investigate and punish violations of laws and regulations according to law. 281,100 cases were filed for reports of illegal advertisements and false propaganda; 63,000 cases were reported and filed against violations of consumers’ rights and interests, mainly involving the sale of products that do not meet safety requirements, counterfeiting and cheating consumers; 48,700 illegal reports on food safety were filed.

At 11: 00 a.m. on January 3rd, Liu Luanxiong held a press conference to clarify the rumor of getting back together with Lv Lijun. He said that he and Lv Lijun had not seen each other for many years. This time, Lv Lijun asked for something from himself, and the two of them signed the relevant transaction documents in the office building, which was not the rumor of "shopping", and stressed that they were only the parents of a pair of children with Lv Lijun, and there was no other relationship. It is reported that Liu Luanxiong was photographed shopping with his ex-girlfriend Lv Lijun, which caused a heated discussion. On December 31st last year, Liu Luanxiong issued a clarification statement.

Schwarzenegger and Hamilton

1905 movie network news On July 18th, North American time, Arnold Schwarzenegger, linda hamilton, director tim miller and many other masters brought their new films (provisional translations) to SDCC Comic-Con. In addition to a brand-new behind-the-scenes production special, the Terminator crew also announced that edward furlong, who plays kate connor in the film, will return to play in the headquarters for the first time.

In this special edition, directors tim miller, Schwarzenegger and linda hamilton appeared in turn to recommend the highlights of the film for fans. The whole film continues the hard-core fighting style of the series, and has been upgraded on this basis. Various blasting melee scenes are dazzling and shocking. Although James Cameron was absent from the event, in the special edition, Cameron said that the latest Terminator would bring "adrenaline rush" to the audience, and "Card God" also praised director tim miller for filming the original style of the series.

Terminator: Dark Fate also announced another heavy news in SDCC activities: edward furlong, the actor who plays the young kate connor in Terminator 2: Judgment Day, will return to Terminator: Dark Fate this time. This is the first time that edward furlong has returned to star in this series of films after Terminator 2.

Creative group photo

In Terminator: Dark Fate (tentative translation), Arnold Schwarzenegger, the soul figure, made a heavy return as the "Terminator T-800" for the sixth time. Linda hamilton will once again play the role of Sarah Connor, the first female host. As the "father of the Terminator", Cameron is the screenwriter and producer himself. The reunion of the series of golden triangle also makes this terminator’s latest work more exciting.

Schwarzenegger

In this SDCC activity, Arnold, who is about to celebrate his 72nd birthday, is full of energy, not only in a good mood, but also praises the SDCC comic exhibition as a good place to promote movies. And linda hamilton, the heroine, is still in excellent spirits. At the event, Linda was domineering, and she kissed the "governor" on her own initiative, causing an uproar. I wonder if the two of them will join hands to fight against the villains again.

Mackenzie davis, a former actor, plays the biochemical Grace in Terminator: Dark Fate, protecting Dany, a dark-haired girl played by Natalia Reyes. Mackenzie spoke highly of linda hamilton in the interview. When asked who would win the battle for the actress in the cast, Mackenzie replied without hesitation; "Linda will win because she has a strong inner spiritual strength."

Mackenzie Davis

It is reported that Terminator: Dark Fate (temporarily translated) follows Terminator 2: Judgment Day in the plot and forms Cameron’s orthodox Terminator Trilogy together with the first two films. The film will be released in North America on November 1, 2019. I believe that it will once again set off a classic frenzy, which will bring new shock and emotion to thousands of fans.

　　BEIJING, July 30 (Xinhua) According to the website of the Ministry of Education, recently, the Ministry of Education issued opinions on strengthening and standardizing the internship management of ordinary undergraduate colleges. The opinions pointed out that universities and internship enterprises should provide students with necessary conditions and a safe and healthy environment. Students should not be arranged to practice in entertainment places, and they should not charge students fees in violation of regulations, and they should not detain their property and certificates.

　　In recent years, with the joint efforts of universities, government agencies, enterprises, institutions and social organizations, the integration of Industry-University-Research has been deepened, and the internship of college students has been carried out steadily and the quality has been improved steadily. At the same time, some colleges and universities still pay insufficient attention to practice, insufficient investment in practice funds, irregular practice base construction and inadequate practice organization and management, which affect the overall improvement of talent training quality to some extent. In order to further improve the quality of practice and effectively safeguard the legitimate rights and interests of students, schools and practice units, the Ministry of Education put forward relevant opinions on strengthening and standardizing the practice management of ordinary undergraduate colleges and universities.

　　The opinion mentioned that it is necessary to fully understand the significance of internship and accurately grasp the requirements of internship in the new era.

　　In addition, the opinion said that the internship teaching arrangement should be standardized from four aspects. First, strengthen the construction of practice teaching system; The second is to arrange the organization form of internship reasonably; Third, scientifically formulate the internship program; The fourth is to choose a good practice instructor.

　　The opinion also pointed out that it is necessary to strengthen the organization and management of internship. Colleges and universities should work out internship plans together with internship units, clarify internship objectives, tasks, assessment standards, etc., and jointly organize and implement student internships. Practice instructors should do a good job in training students, track and guide students’ internship on the spot, check students’ internship, deal with problems in practice in time, and do a good job in internship assessment. It is strictly forbidden to entrust intermediary agencies or individuals to organize and manage students’ internship on their behalf.

　　According to the opinion, colleges and universities should conduct on-the-spot investigation and evaluation before determining the internship unit, and after determining that the internship conditions are met, they should sign a cooperation agreement with the internship unit to clarify the rights, obligations and management responsibilities of both parties. If the cooperation agreement is not signed according to the regulations, no student internship may be arranged.

　　The opinion also said that it is necessary to strengthen the management of student education. Colleges and universities should do a good job in safety and discipline education and daily management of students. Practice units should do a good job in students’ safety production and professional ethics education. Students should respect the practice instructors and on-site technicians, abide by the rules and regulations and labor discipline of the school and the practice unit, keep the secrets of the practice unit, and obey the on-site education management.

　　At the same time, we should do a good job in protecting students’ rights and interests. Colleges and practice enterprises should provide students with necessary conditions and a safe and healthy environment, and may not arrange students to practice in entertainment places, charge students fees in violation of regulations, or detain students’ property and certificates. Before the internship, colleges and universities should buy internship liability insurance or personal injury accident insurance for students.

　　In addition, it is necessary to strengthen the management of on-the-job and on-the-job practice. On-the-job and on-the-job practice is an essential practical link to cultivate applied talents, and all colleges and universities should organize it scientifically and implement it according to law. Strictly sign the internship agreement among schools, internship units and students, and clarify their respective rights, obligations and responsibilities. Strictly abide by the regulations on working hours, rest and vacation. Unless there are special requirements for clinical medicine and other related majors and internship positions, the working hours shall not exceed 8 hours per day and 44 hours per week, and overtime and night shifts shall not be arranged. In order to protect the rights and interests of internship students to obtain reasonable remuneration, the labor remuneration shall not be lower than 80% of the salary standard for probation period of the same post in principle. In order to protect the legitimate rights and interests of minors, students under the age of 16 may not be arranged for internship.

　　The opinion also mentioned that it is necessary to improve the work responsibility system and strengthen the construction of practice bases. Colleges and universities should continuously deepen the integration of production and education, vigorously promote the construction of practice bases, and encourage the construction of comprehensive, open and shared practice bases that meet the needs of multi-disciplinary practice. Support qualified provincial education administrative departments and universities to strengthen the construction of internship information, establish an internship information management platform, realize the docking of internship demand information between schools and enterprises, and strengthen the whole process management of internship. Support colleges and universities to strengthen the application of modern information technology and virtual simulation technology in practice, and encourage the development of corresponding virtual simulation projects to replace on-site practice that cannot be carried out due to factors such as production technology and technological process.

　　The opinion also pointed out that colleges and universities should increase the input of internship funds to ensure the basic needs of internship. We should actively strive for the support of internship units, reduce the cost of internship and ensure the quality of internship.

　　Finally, the opinion emphasizes strengthening the supervision of internship work: the provincial education administrative department should strengthen the supervision of internship work in colleges and universities, focusing on monitoring whether the internship links in the undergraduate training program are scientific and reasonable, whether the internship organization and management are standardized, whether the safety and legitimate rights and interests of students are guaranteed, whether the internship funds are sufficient, and whether the internship effect reaches the predetermined goal. Commend universities with solid internship work and remarkable achievements in internship teaching reform and research. Investigate and deal with violations in the internship process in a timely manner. For schools and places with poor supervision, frequent problems and strong social repercussions, it is necessary to interview relevant responsible persons, urge them to implement the main responsibility, and conduct informed criticism within a certain range.

The writer of this article is the writer @ 中中中中中中中中.

Lazy and greedy, do not love labor, only love movies.　

Last weekend, two hardcore movies were discussed by everyone.

One is Wei Jiahui+Liu Qingyun’s hot police and bandit suspense film Detective Wars, and the other is the annual Chinese-language horror film Curse that many fans are looking forward to.

"Curse" is a very lively movie both inside and outside the play. It is adapted from the true story of a six-mouth evil in Kaohsiung. The trailer was taken off the platform because it was too scary.

When it was shown in Taiwan Province, China, some viewers fled the cinema in fear, and some went to the temple to worship God after watching it. In the same period, the box office topped the Hollywood blockbuster "New Batman", ranking first at the box office of Taiwan Film this year with a score of NT$ 170 million.

With such a stunt, the appetite of mainland fans is naturally lifted high, and even known as "the best Chinese horror film of the year."

However, after the "curse" was launched, it was scolded by the hot search.

Not for anything else, just because of "bad luck."

Is "The Curse" really horrible or unlucky? Xiaowan has helped everyone to check the film. The front part is "high energy" and timid.

"Curse" strung together a curse spanning six years with two timelines.

Six years ago, if a man and his boyfriend and friends formed a "ghost squad" to explore the mysterious village. The whole village is wrapped in a strange and mysterious atmosphere. Everyone greets with strange gestures and worships strange evil spirits.

Boyfriends and friends broke into the "absolutely forbidden tunnel" and died on the spot, and the villagers also died. If the pregnant man was lucky enough to survive, he left here in a state of mental breakdown.

Six years later, Ruonan, who returned to normal, got her daughter’s right to care, and the mother and daughter started a new life. But strange things have happened one after another, and my daughter has symptoms of evil.

If the man runs around for his daughter, but more innocent people suffer, she finally decides to go back to the source of fear-the tunnel in the forbidden area of cults to find out.

On the surface, the horror elements in The Curse are nothing new, but a combination of "Death in a Forbidden Area", "Curse-ridden" and "Strange Death", with the tearful affection elements of "Motherly Saving Women".

But is the "Curse" really about the story of "the great mother is eager to love her daughter and return to the forbidden area PK evil spirit"?

Not necessarily.

There are many contradictory scenes and details in the film. The biggest doubt is: When did the man know about the evil god The Secret Behind? Six years ago or six years later?　

We can interpret this film in a different way, which may break the existing story about "maternal love".

Formally, The Curse also belongs to the popular screen/desktop movie in recent years, which is constantly switching between mobile phone screen, computer screen and video recording in the monitoring room.

Most of the curse content is if the man is explaining it to the screen, and this first-person narrative is actually mixed with many subjective elements.

Through the screen, we saw a novice mother who often "does bad things with good intentions", and she unconsciously felt sympathy and pity.

But what if the man lied? What if we see what she wants us to see?

What if it was all a scam from beginning to end?

The Curse has both positive and negative interpretation space. It depends on the audience’s understanding that loving mother/evil mother, saving women/sacrificing, breaking spells/unsealing evil spirits.

As early as the beginning of the film, "The Curse" implied by the running direction of the Ferris wheel and subway that "our thoughts quietly shape the world". The world is what you think.

The biggest controversy surrounding the curse is: bad luck.

Why did the audience feel unlucky, and even this topic was once hotly searched.

The first is the immersive fear brought by Chinese horror.

Japanese, Korean, European and American horror films are still separated by a layer, and ghosts that can only be hit by crossing the ocean cannot induce the sense of sight of domestic audiences. Taiwan Province horror movies are different. Everyone has the same root and the folk culture looks familiar.

There are two kinds of horror elements in the curse: foreign elements and Chinese elements. The former includes insects, antennae, secret fear and jumpscar; The latter includes folk customs, feudal superstitions and Chinese binding.

Although the former is scary, it will be forgotten after seeing nausea; It is the latter that really goes deep into the bone marrow and causes association.

Whispering the mantra "Fire Buddha Xiu Yi" and "Heart Sa Baa" which can be seen everywhere, strange cult totems can also find similarities in murals;

There are common spells and exorcism rituals in feudal times; There are also ancient altar offerings, swaying dim red lanterns, and hairy clay dolls in the ancestral hall, which can understand the essence of Chinese horror.

Have to sigh with emotion, Taiwan Province horror movies have a way of holding Chinese horror. It is a trend in recent years to combine folk elements with stories of evil spirits, and it is also an opportunity for Taiwan Province horror films to revive. The previous "Little Girl in Red" series and "Zongxie" also exploded for similar reasons.

Little girl in red 2

The second reason for bad luck is that the audience feels offended.

Watching traditional horror movies, we usually stand in the perspective of God and overlook the tricks of the characters in the film. Although the people in the film have no idea about their own situation, we know in advance that there are ghosts of the dead, and we treat them with a sense of superiority from an omniscient perspective.

"Curse" uses screen narration, which is equivalent to the audience standing in the second perspective and having an equal dialogue with the characters in the film, which is easy to produce immersion.

So when we read the spell after Ruonan at the end of the film, we found ourselves cheated and became a part of the curse.

When the audience realizes it, people will naturally feel annoyed. The subtext is "The director actually dragged us into it" and "The dummy actually lied to the real person".

This kind of "offense" to the audience is not new, and it has also appeared in other horror films before.

The most classic is the video of Sadako’s death in "The Ring of Midnight". People who watch the video will die strangely within 7 days, and if they pass it on to others, they can hand over bad luck.

There are also pirated videos in "Ghost Will Show". It is said that anyone who sees the death of Fusang (the film in the film) will be killed by a female ghost. Of course, the characters in the play saw it, and so did the audience outside the play.

In Truth or Adventure, there is also a bridge that releases videos to video websites. In this way, the protagonist group allows more people to share the devil’s sanctions.

"Curse" should refer to the above films and set up a bridge that offends the audience. From the perspective of communication, this stunt is quite memorable, which is really conducive to the wide spread of the film.

Its essence is no different from old terrier’s "If you don’t forward it to X people within X hours, you will …", so you don’t have to feel unlucky or unlucky.

Don’t be afraid, there is also a curse letter in Legend of Wulin.

Returning to the film itself, The Curse is a Chinese horror film worth watching with acceptable quality.

The greatest advantages and disadvantages of The Curse are related to the screen narration.

On the one hand, with the help of large and small screens, it builds a horror experience with a strong sense of immersion and interaction, and all the scary pictures seem to happen in front of us.

On the other hand, in order to pursue the consistency of the form before and after, the film also added a screen where it is not necessary to use the screen narrative, which is not as good as the semi-screen narrative of the Female Ghost Bridge.

The Curse has brought many amazing highlights, but there is still a lot of room for improvement. Kevin Ko, a new generation director, also has ambitions and plans to devote himself to it.

When he was a student, he filmed a small-budget horror short film "Ghost Print", the first feature film was the slashing thriller "Fatal Party", and in his early works, there was a doomsday counterattack related to the doomsday element, which was enough to see his interest.

In the past ten years, he has not produced much, and he is out of the category of horror. The Adult 2, the Emergency of Getting Off the Bill and the Budaoxia, which were filmed in the mainland, can only be regarded as unsuccessful commercial comedies.

From the beginning of "The Curse", Kevin Ko returned to the old line of horror films. The win-win box office reputation of "Curse" gives him confidence to promote the follow-up films of the same type.

In addition to Curse 2, which features a girl and a boy, Kevin Ko also intends to open a "one-word movie universe" based on the real events in Taiwan Province.

Maybe, there will be the next explosion in the follow-up new films "Pickling", "Sleeping", "Even" and "Burial" of "One Word Movie Universe".

Note: Some pictures in this article are from Douban and the Internet. If there is any infringement, please contact us actively.

When YOLO opened the year, it became the king of both topic and box office; When hot topics about Jia Ling keep emerging, when articles about Jia Ling’s successful weight loss of 100 pounds are overwhelming, it is destined that March, the first weight loss season at the beginning of the new year, will not be too ordinary.

According to the statistics of Xinhong. com as of February 25th, the popularity of fitness topic Xiaohongshu # reached 74,776,300, exceeding 92.03% of the keywords in the whole station.

During the Spring Festival, the trading index of sports equipment on Tmall platform surged, among which the trading index of kettle bell increased by more than 430% month-on-month, the trading index of skipping rope increased by more than 280% month-on-month, while the trading indexes of fitness gloves and boxing gloves increased by 220% and 120% respectively.

More and more consumers’ enthusiasm for fitness has been ignited, not only in the sales of sports equipment, but also in the selection of meal replacement and fitness drinks. Especially under the popular science blessing of professional fitness bloggers on major platforms, drinks such as electrolyte drinks as a supplement after exercise have gradually attracted consumers’ attention.

However, at present, most electrolyte water on the market uses sugar to provide energy, which can not meet the health needs of many consumers, making coconut water as a natural and healthy drink, gradually favored by fitness enthusiasts. With the advantage of being rich in natural electrolyte, it can realize heat explosion, and with its low calorie and electrolyte-rich characteristics, it has replaced the traditional sugary sports drink, which has become an ideal choice for many consumers to replenish water and electrolyte after fitness. Moreover, it does not add a lot of synthetic raw materials, which deeply meets the health needs of consumers and releases huge consumption potential.

The production and research team of the light brand showed a keen sense of market smell and quickly launched a 100% coconut water with a formula of 0 sucrose and 0 fat to meet the needs of exercise and weight control. And choose Thai perfume coconut and sunshine coconut as raw materials, break through the traditional barriers, upgrade the taste of products, and at the same time upgrade the product packaging, with exquisite "diamond bottle" innovative packaging, create product differentiation and seize the minds of users. When the product was launched, it focused on summer exercise to quench thirst and replenish natural electrolytes through high-frequency content marketing and product planting, which opened consumers’ awareness of coconut water and made 100% coconut water a little red book and a vibrating explosion, achieving a leap in performance.

Of course, 100% coconut aquatic products that are lightly branded can break the circle. In addition to innovative content marketing, the market penetration is deepened, and the product strength behind it cannot be ignored. Light on the modern production base, the introduction of German fully automatic aseptic production workshop and advanced aseptic production technology, equipped with eight international standard fully automatic production lines, the annual output can reach 2 million tons, and the daily production of beverages can reach 24 million bottles. The mature and perfect industrial chain allows the light on the brand to break through the supply chain restrictions such as unstable raw material procurement, difficult production and transportation, short shelf life and easy deterioration, with stable quality, lower than the traditional high-priced coconut water, with content marketing, to stimulate consumers’ interest and successfully pry it open.

With the rise of healthy diet, coconut water, as a substitute for traditional sugary sports drinks, has risen against the trend and become a potential stock in the beverage industry. With multiple benefits, the coconut water market in China has ushered in the rapid expansion of the track, which has risen from 513 million yuan in 2018 to 780 million yuan in 2022. However, compared with the relatively popular European and American markets, China is welcoming more market space. Let’s look forward to 2024, when such a powerful brand as Qingshang will bring more innovative products and bring new amount to the industry.

　　Although the level of playing football has not yet been in line with the international standards, many domestic football stars have a sense of touch in fashion. And the high income and frequent opportunities to go abroad also enable them to get in touch with the most cutting-edge things in fashion. Over time, these stars have gradually formed their own set of "fashion classics".

　　Hui XieGood taste

　　Dress up, the model wife listens to him.

　　When it comes to players and fashion, everyone will think of Xie Hui first. This handsome star who just went to Germany to continue studying abroad is also recognized as a fashion gentleman in the circle, showing fashion elements from head to toe. Moreover, Xie Hui is also a frequent visitor to various catwalk activities, which is not something that ordinary people can do.

　　

　　

　　Xie Hui and his wife walked the catwalk together.

　　In terms of dress, Xie Hui doesn’t like to follow the crowd. "Many people think that as long as they buy the best brand, they are pursuing fashion. I don’t think so. While pursuing the brand, I prefer the brand that suits me. " As for shoes and bags, Xie Hui thinks it is very important to match clothes. "The choice of bags and shoes can play a very good role, otherwise the whole body will fail."

　　Is Xie Hui’s wardrobe full of clothes? "I may have more clothes than others, because I like to buy clothes and keep up with the trend." Xie Hui said, "However, don’t think that I have too many clothes, or I often keep changing new clothes." Xie Hui buys clothes, and never buys clothes that are worn for one quarter and immediately eliminated the next year. "I like to buy some clothes that can last for a long time, no matter the brand or the style. Many of my clothes, whether in style or texture, can be worn for a long time. "

　　Does Xie Hui’s fashion inspiration come from his supermodel wife Tong Chenjie? "On the contrary, I have more ideas than my wife. When we buy clothes together, I often give her advice and she listens to me." Not only clothing, including furniture, daily necessities and so on, if you need to make up your mind, it’s basically Xie Hui. "Because I have a good eye, Tong Chenjie also trusts me."

　　Yu Tao is the most willing.

　　Shopping, brand recognition regardless of cost

　　Someone once said: "Pu Wei said that her bag brand was big, and Yu Tao smiled." Yu Tao really loves to buy bags, but Yu Tao likes to buy clothes more than bags.

　　When Yu Tao was in the National Youth Olympic Team, he often had the opportunity to play abroad. At that time, Yu Tao chose luxury goods regardless of the cost. "At that time, he was young and casual, and he bought what he liked, regardless of whether he needed it or not." One more thing, when I bought clothes abroad, my best friend Qu Bo always stood on the side of the salesperson, so that Yu Tao couldn’t help but pay for it. "With the encouragement of Qu Bo, I bought a lot of things."

　　LV and PRADA are the first choice for Yu Tao to buy bags, while Yu Tao prefers clothes designed by Italian designers such as PRADA, Cerruti1881 and ARMANI.

　　What satisfied Yu Tao the most was a KENZO suit he bought when the Olympic team was training in Paris. At that time, Yu Tao took a fancy to this black suit when he was shopping, and it fit perfectly after trying it on. "It felt like it was made for me, so that a thin person like me could buy such a suit in Europe. I wanted it without thinking." As a result, this suit was really put to great use. Yu Tao took this KENZO suit as the second formal suit at the wedding with his wife Ren Ne.

　　In fact, at the beginning of buying clothes, Yu Tao had no specific brand concept. "At that time, there was no brand awareness, so I felt that expensive things must be good. Later, I gradually got to know so many brands, and I really have something extraordinary in terms of workmanship and texture. " Today, Yu Tao’s wardrobe is full of brand-name clothes he bought from abroad and at home in the past two years.

　　SunjiEmphasis on individuality

　　Understanding, suitability is the best.

　　Sun Ji, the elder brother of "Lucky Brothers", is good at matching different clothes according to different occasions, which is due to his frequent reading of fashion magazines and watching various top fashion shows regularly broadcast by TV stations. However, Sun Ji believes that it is not enough to just look at it. The key is understanding. "In addition to observing other people’s dressing styles, we must also find a feeling that suits us. Dressing that suits others may not suit us." Sun Ji’s friend said to him, "Ah Da, if you don’t play football, you can be a runway model. What a nice clothes rack." Sun Ji laughed heartily. "How can you say that? When I buy clothes, the shop assistants all say that."

　　The brand of clothes is not Sun Ji’s most concerned point, but the texture and style of clothes are Sun Ji’s first consideration. Sun Ji prefers clothes that are casual and not stuffy, but have a little shape but don’t look fancy, such as standing collar, or the neckline is asymmetrical, left or right, which makes people look youthful and lively. Sometimes, on a whim, Sun Ji will also buy a dress with a jump color.

　　Sun Ji not only pays attention to the collocation of clothes, but also the collocation of backpacks. Sun Ji always likes backpacks, and his favorite brand is GUCCI. Under the influence of Sun Ji, Sun Xiang, the younger brother who never used to carry a backpack, was also willing to carry a bag on his shoulder. During the trial training in Eindhoven, Sun Ji found that many local people carried backpacks, which made people feel relaxed and comfortable, so Sun Ji bought a backpack for himself. "Casual and generous, people’s mood is also comfortable."

Editor: Shuo Yang

　　At 8 o’clock, witness the news every day. CCTV will sort out the big and small things that happened around us within 24 hours for you.

　　[Concern of the two sessions]

　　At 9: 00 on the 12th, the Second Session of the 13th National People’s Congress held its third plenary meeting to hear Zhou Qiang, President of the Supreme People’s Court’s report on the Supreme People’s Court’s work and Zhang Jun, Procurator-General of the Supreme People’s Procuratorate’s report on the Supreme People’s Procuratorate’s work; After the plenary meeting, the second meeting of the presidium was held. In the afternoon, the delegation held a plenary meeting to review the revised draft of the foreign investment law and the work report of the "two highs".

　　Wang Zhigang, Minister of Science and Technology: State-owned and private enterprises are treated equally regardless of their origins.

　　On March 11th, the Ministry of Science and Technology answered a reporter’s question on "accelerating the construction of an innovative country". On the issue of encouraging private enterprises, Wang Zhigang said that from the perspective of the Ministry of Science and Technology, it is the same for state-owned and private enterprises to participate in innovation regardless of their origins. The rules are fair and the opportunities are fair. We try to have a good environment and good rules to provide equal opportunities. This is what we have to do.

　　Li Ganjie, Minister of Ecology and Environment, talks about the construction of ecological civilization: related work cannot be said to be important or done to be secondary.

　　3月11日15时，十三届全国人大二次会议新闻中心在梅地亚中心新闻发布厅举行记者会，邀请生态环境部部长李干杰就“打好污染防治攻坚战”相关问题回答中外记者提问。李干杰表示，在保护生态环境问题上，不能道理是道理、干事归干事，说起来重要、做起来次要，抓一阵松一阵，上面督察得紧就抓一下，风头过去了又放一边。更不能因为经济发展遇到一点困难，就开始动铺摊子上项目、以牺牲环境换取经济增长的念头，甚至想方设法突破生态保护红线。

　　多名政协委员建议建立科研人员学术信用记录归档制度

　　学术不端现象，已经从社会舆论领域进入国家行动计划。今年两会中，多名政协委员就此建言，提出成立学术不端行为独立调查委员会、建立科研人员学术信用记录归档制度等建议。

　　【国内】

　　中办印发文件将2019年作为“基层减负年”。

　　中共中央办公厅近日印发《关于解决形式主义突出问题为基层减负的通知》，《通知》说，近期，习近平总书记专门作出重要批示，强调2019年要解决一些困扰基层的形式主义问题，切实为基层减负；经中央领导同志同意，决定将2019年作为“基层减负年”。

　　The TD-SCDMA built by China Mobile’s 100 billion yuan began to withdraw from the network.

　　On March 11th, the reporter noticed a news earlier in official website, Fuzhou Municipal People’s Government. According to the letter, "after research, it is agreed to cancel 6,535 TD-SCDMA base stations that your company has stopped using, seal the data of TD-SCDMA base stations in the database and recover the original radio station licenses". A technical staff member of an operator said that it is the general trend that 2G and 3G will drop out of the network, and China Mobile’s 3G communication industry chain has little support power to make way for 5G construction, so it is inevitable that 3G will drop out of the network. China Mobile has invested at least 300 billion yuan in 3G networks. At present, the three major operators are making preliminary preparations for the construction of 5G, clearing the frequency and withdrawing from the network.

　　Is it affected for enterprises to reduce personal pensions in the future? Experts say this.

　　In the package of tax reduction and fee reduction policies mentioned in this year’s government work report, a set of data attracts people’s attention: "Reducing the contribution ratio of urban workers’ basic old-age insurance units can be reduced to 16% in all places", and at the same time, "continuing to raise the basic pension for retirees" has achieved 15 consecutive increases so far. Between the "one reduction and one increase" of the pension, it means that less is paid and more is paid. Some people worry that when I retire, will the pension benefits be affected?

　　In this regard, the government work report has a clear response: "It is necessary to reduce the burden of enterprise payment, but also to ensure that employees’ social security benefits remain unchanged, and pensions are reasonably increased and paid in full and on time, so that social security funds can be sustainable and enterprises and employees can benefit."

　　Three departments: primary and secondary schools are not allowed to set up food business places such as canteens on campus.

　　According to the website of the Ministry of Education, the "Regulations on the Management of Food Safety and Nutrition Health in Schools" formulated by the Ministry of Education, the State Administration of Markets, the National Health and Wellness Committee and other departments was recently announced and will come into force on April 1, 2019. The "Regulations" clarify that primary and secondary schools and kindergartens are generally not allowed to set up food business places such as canteens and supermarkets on campus.

　　[international]

　　The "black box" has been found, and many countries have called a time-out for Boeing 737MAX8.

　　According to rescuers in front, the black box of flight ET302 that crashed yesterday has been found and brought back for testing by Ethiopian Airlines staff. Official website, Civil Aviation Administration of China, announced early on the 11th that the Civil Aviation Administration had asked domestic transport airlines to suspend the commercial operation of Boeing 737-8 (737MAX 8) aircraft before 18: 00 that day. At this time, the worrying Ethiopian Airlines crash happened only one day. Shortly after China released the relevant news, Indonesian and Mongolian countries also took similar grounding measures.

　　The US Treasury Department announced sanctions against a Russian-Venezuelan joint venture bank.　

　　On the 11th, the US Treasury Department announced the imposition of sanctions on a Russian-Venezuelan joint venture bank on the grounds that it provided relevant support and services to Venezuelan oil companies. Background information: On January 23rd, Guaido, president of Venezuelan Parliament and leader of the opposition, proclaimed himself as "interim president" and was recognized by the US government. On January 28th, the US Treasury Department announced the imposition of sanctions on Venezuelan oil companies. In order to force Venezuelan President Maduro to step down, the United States has continuously increased its sanctions against Venezuela. Venezuelan government condemns US sanctions against Venezuela.

　　"Brexit" and "terrorist attack" anxiety, the British turned to "chicken soup for the soul"

　　According to the report, in 2018, Britain experienced a series of blows, such as terrorist attacks, unsuccessful Brexit and the elimination of the World Cup. People tried to seek spiritual comfort and peace in the sea of books, so inspirational books were very popular. According to statistics, books such as Chimpanzee Paradox: Controlling Irrational Impulse, Stress Solutions: Four Steps to Make You Calm, Happier and Healthier, Digital Minimalism: Living Better with Less Technology, which provide advice on how to deal with negative emotions and teach people how to cope with life stress, have made the bestseller list.

　　Get rid of "colonial color"! African independent countries want to change their names to avenge their shame.

　　A few days ago, Cook Islands, a South Pacific island country, planned to change its country name, abandoning the country name taken from the surname of james cook, a British navigator in the 18th century, and replacing it with a new country name that can reflect Polynesian characteristics. In fact, it was very common for African independent countries to change their names in the 20th century, and most of them were aimed at getting rid of the "colonial color".

　　40 years of global warming: the warming rate in the Russian Arctic is four times faster than that in the world.

　　According to Sputnik, the average annual temperature in the Russian Arctic in 2018 was 2.48 degrees higher than the normal temperature. According to the data from the Institute of Global Climate and Ecology, the speed of warming in the Russian Arctic in recent 40 years is four times faster than that of global warming.

　　Society

　　Wechat platform will crack down on drug sales and help friends forward or be punished.

　　Wechat Security Center recently announced that the use of WeChat personal account to publish sales information of "illegal contraband" violated the Criminal Law of People’s Republic of China (PRC) and other relevant laws and regulations, and the WeChat security team will resolutely deal with and severely crack down on illegal activities.

　　China Consumers Association released the list of car complaints last year: Mercedes-Benz BMW Audi was on the list.

　　The China Consumers Association released a report on the 11th, saying that the data of automobile complaints accepted by the National Consumers Association in 2018 were analyzed, and it was found that BYD had the largest number of complaints from the top ten brands involved, and the three German luxury car brands Mercedes-Benz, BMW and Audi were all on the list. "The three German luxury car brands Mercedes-Benz, BMW and Audi are all on the list, which also reflects the upward trend of automobile consumption. This complaint data is absolute, and consumers should consider it comprehensively because of the different sales volume and ownership of each automobile brand. " The report said.

　　Shanxi police recovered a number of high-grade cultural relics such as the "drum-building seat with snake pattern" in the Warring States period.

　　The reporter learned from the Shanxi Provincial Public Security Department on the 11th that from January to February, 2019, Shanxi police cracked 110 cultural relics crimes, arrested 260 suspects, destroyed 24 criminal gangs and recovered 5,259 cultural relics, including 26 first-class cultural relics, 26 second-class cultural relics and 128 third-class cultural relics. Among the recovered cultural relics, a number of high-grade cultural relics belonging to the Warring States period, such as the "drum-building seat with snake pattern", shocked the academic community. At present, a number of recently recovered national treasures are being exhibited to all sectors of society in Shanxi Museum. Among the newly exhibited precious cultural relics, there are national first-class cultural relics, such as bronze reeds with animal face patterns, four-legged bronze reeds, bronze reeds with animal face patterns, etc. Among them, a bronze weapon of the Warring States period, "drum-building base with snake patterns", is exquisite and has attracted great attention from the archaeological and cultural circles.

　　Guangxi informed that the cleaner was beaten by four men and women: three were arrested and one was reprimanded.

　　According to WeChat WeChat official account, the port branch of Fangchenggang Public Security Bureau, Guangxi, on the 11th, the police informed the cleaners that they were beaten by four men and women: three people were punished by administrative detention for 10 days, and one was punished by admonition and education because of minor circumstances.

　　12-year-old chubby neck is black and can’t be washed clean. Doctor: Be careful of diabetes.　

　　Tao Tao, a 12-year-old elementary school student, was a picky eater since he was a child. He didn’t like vegetables, and he couldn’t live without meat. He especially liked fried chicken and hamburgers, and he didn’t like sports at ordinary times. He weighed more than 140 kilograms at an early age. Originally, the skin was white, but the neck was surrounded by a "black scarf" that could not be washed away. After the examination of endocrinology department in Houhu Hospital of central hospital of wuhan, it was found that this was acanthosis nigricans caused by obesity, and the doctor said that if it was not controlled, it might develop into diabetes.

　　The 41-year-old master’s son is still unmarried, and his old father didn’t take him back to his hometown for the New Year for four years: he was ashamed to see anyone.

　　Recently, a grandfather of Wansong Academy in Hangzhou, Zhejiang Province said that he had come to Hangzhou from his hometown of Anhui to make a blind date for his 41-year-old son with a master’s degree. He said that he had not let his son go home for the New Year for four years, because his son had no face to see his elders in Jiangdong because he was afraid of jokes.

　　Leather dress and boyfriend jacket … … Do you like this school uniform?

　　Recently, five school uniform items designed by students of Zhejiang Sci-Tech University’s campus entrepreneurship team were officially launched as the periphery of the official campus. There are striped sweaters, boyfriends’ jackets and jackets, cool leather skirts, retro colors and school-specific logo. Isn’t it cool? On the first day of publication on WeChat WeChat official account, the tweets of school uniforms exceeded 10,000.

　　[Sports]

　　The 2019 All England Badminton Open ended, and China won three championships.　

　　The 2019 All England Badminton Open ended in Birmingham, England on the 10th local time (the early morning of 11th Beijing time). China won the women’s singles, women’s doubles and mixed doubles in five events, becoming the biggest winner of this competition.

　　After the Winter Olympics, there was another breakthrough, and the China wheelchair curling team won the first World Championship.　

　　On the evening of 10th local time (the early morning of 11th Beijing time), China’s wheelchair curling team defeated the host Scottish team 5-2 in the final of the World Wheelchair Curling Championships and won the gold medal in the 2019 World Wheelchair Curling Championships. After winning the first gold medal of the China delegation in the Winter Paralympics in Pyeongchang Winter Olympics, the China wheelchair curling team made a new breakthrough.

　　[face]

　　On March 9, the referee Fu Ming (third from right) after the game.

　　[Fu Ming] The referee of Luneng Jianye War was suspected of plagiarism and responded.

　　On the afternoon of March 9th, in the second round of the Super League, Shandong Luneng drew 2-2 with Henan Jianye. During the game, Fu Ming, the international referee on duty, was punished several times, which caused dissatisfaction among the home team. After the game, some netizens exposed the plagiarism of Fu Ming’s paper, and checked the weight as high as 54.84%, and boarded the hot search. In this regard, Jincheng College of Nanjing University of Aeronautics and Astronautics (China Southern Airlines Jincheng College) responded that it will continue to pay attention and will respond and deal with it according to the investigation conclusions of its degree-granting units.

　　It is worth noting that at the new season mobilization meeting held by the China Football Association in February 2019, the China Football Association confirmed that a team of professional referees of the China Football Association would be formed by domestic excellent referees and foreign professional referees. The first batch of professional referees of China Football Association consisted of six people, including Fu Ming.

　　[Quan Douhuan] The former president of South Korea was tried on suspicion of damaging his reputation.

　　Former South Korean President Quan Doo-hwan was tried again as a defendant in Gwangju District Court on the 11th for allegedly damaging the reputation of the participants in the "5.18 Gwangju Incident". According to Yonhap News Agency’s report on March 10th, Quan Douhuan and former President Lu Taiyu were accused of initiating civil strife during the "December 12th Military Rebellion" and "May 18th Gwangju Incident", and were prosecuted in December 1995 and tried and sentenced in 1996.

　　[O ‘Sullivan] A thousand strokes broke the 35th crown of a hundred wins career and opened a new era of snooker.　

　　In the early morning of 11th Beijing time, the 2019 Snooker Players Championship ended in Preston, England. "Rocket" O ‘Sullivan defeated Robertson 10-4 in the final and successfully defended his title. This is O ‘Sullivan’s 35th ranking champion, just one step away from "Billiards Emperor" Hendry. At the same time, with the help of three shots in this game, O ‘Sullivan broke a hundred times in his career, an unprecedented achievement.

　　[Liu Xinglei] One-armed courier: I can do what others can do.

　　Liu Xinglei, who lives in Zhongzhou Street, Zhongxian County, Chongqing, is a courier who has been working for more than half a year. At the end of last year, a photo of him carrying a parcel for delivery was photographed by a customer and sent to the Internet, which swept the circle of friends of Zhongxian people — — The sleeve in the first half of the right arm is empty, and the parcel is supported only by the end. "Although I am a disabled person, I can support myself as long as I have a little more strength and sweat than a healthy person."

The second on the left is Kelly Catlin.

　　[Kelly Catlin] The 23-year-old American Olympic medalist committed suicide.

　　The American Cycling Association (USA Cycling) announced on the 10th local time that Kelly Catlin committed suicide on the 8th at the age of 23. She is an American cyclist, who won the World Championship three times and helped the United States win the silver medal in the cycling women’s team event in Rio Olympic Games.

　　See you at 8 o’clock tomorrow!