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　　Dr. Moakley (Source: World Wide Web)

　　

　　　　The world’s first electronic computer "Eniac"

　　On February 14, 1946, at Moore Institute of Electrical Engineering, University of Pennsylvania, there was a festive atmosphere everywhere. Many guests come here with excitement, because they will attend the unveiling ceremony of the first modern electronic computer in human history. What is presented to people is a monster with a strange shape and shining all over. It is the world’s first modern electronic computer "ENIAC". This monster covers an area of 170 square meters and weighs 30 tons. At the unveiling ceremony, "Eniac" performed its "unique trick" for the guests-5000 additions and 500 multiplications were performed in one second, which was more than 1000 times faster than the fastest relay computer at that time. This perfect appearance made the guests applaud. However, who knows, in the process of the birth of this behemoth, how many people have devoted countless efforts to it!

　　A monster born of war.

　　Although the emergence of electronic computer is only 60 years, its birth is the accumulation of hundreds of years of human efforts. As early as the 17th century, a group of European mathematicians began to develop computers. In 1642, in order to assist his father, who was the director of taxation, Pascal, a 19-year-old French mathematician, successfully built the first mechanical computer with a clock gear, but he could only do addition and subtraction. On this basis, the German mathematician Leibniz invented a computer that can do multiplication and division in 1678. However, the performance of these mechanical computers is too backward to meet people’s needs. More than a hundred years later, the British mathematician Babbage designed a more advanced computer in 1822. Unfortunately, Babbage’s design could not be realized because of the limited industrial level at that time.

　　In the next 100 years, mankind has made great progress in the fields of electromagnetism, electrotechnics and electronics, laying a solid foundation for the emergence of electronic computers. After the outbreak of World War II, the U.S. Army Ordnance Department set up a "Ballistic Research Laboratory" in Aberdeen, Maryland to research and develop new artillery. The extremely heavy computing task is a big headache for the researchers there. Although the laboratory employs more than 200 computing Aauto Quicker, it is still stretched. They urgently need a new computing machine to improve work efficiency. Just when people were at their wits’ end, Dr. Moakley from Moore School of Electrical Engineering, University of Pennsylvania put forward the idea of trial-producing the first electronic computer. His idea attracted the Army Ordnance Department, who immediately asked Moore College to draw up a development plan.

　　According to the scientists’ estimation, the cost of manufacturing an electronic computer was $150,000, which was a huge sum at that time, so it was resolutely opposed by many people in the military. Seeing that the plan to develop an electronic computer is about to die, Dr. Wilbur, a famous American mathematician, firmly stood in the ranks of supporters, and he finally persuaded the US military. After more than two years of intense development, the first electronic computer finally came out on February 14, 1946. And its development funds have been increased several times, and finally reached $480 thousand.

　　This electronic computer, called "Eniac", now looks like a monster. There are thousands of electronic tubes, diodes, resistors and other components inside, and there are as many as 500 thousand welding points in the circuit; On the surface of the machine, there are meters, wires and indicator lights. What makes people laugh and cry is that it consumes more than 174 kilowatt hours, and it is said that the lights in the whole town will dim when it is used; Moreover, its electron tube burns out every 15 minutes on average, and scientists have to keep changing it in a big sweat. However, the calculation speed of "Eniac" is 200,000 times that of manual calculation and 1,000 times that of relay computer. The U.S. military has also tasted the sweetness, because it only takes three seconds to calculate the trajectory of artillery shells, while before that, it took 200 people to calculate it manually for two months. In addition to conventional ballistic calculation, it later involved many scientific research fields and played an important role in the development of the first atomic bomb.

　　On October 2, 1955, Eniak was declared "retired" and was displayed in a museum in Washington.

　　Three electronic computers compete for the title of "the first in the world"

　　Interestingly, the halo on the head of "Eniac" has been controversial for many years. In fact, quite a few people think that the "Giant" computer developed by Britain in 1943 is the world’s first electronic computer, but it has been kept secret. It was not until 1975 that the British authorities declassified the relevant files that people understood this inside story.

　　It turned out that in the Second World War, in order to decipher a mechanical code of the Germans, British intelligence agencies and mathematics,

　　With the cooperation of electronics experts, a large-scale electronic computing device was developed in 1943, and it was called the "giant" machine. Before the invention of the "Giant" machine, it took six to eight weeks for Britain to decipher the German high-level passwords, but it only took six to eight hours after using the "Giant" machine. Since it was put into use, a large number of German high-level military secrets were quickly deciphered, which greatly accelerated the process of Nazi Germany’s downfall. Because of the need of war, Britain regards it as "super secret". It is said that in order to keep secrets, Britain did not hesitate to secretly destroy 10 similar computers after the war. However, some people think that the "giant" computer is not a real electronic computer, but is between relay computer and modern electronic computer.

　　There is another saying that atanasoff, a Bulgarian-American physicist, was the inventor of the first electronic computer. As early as December 1939, he built the world’s first electronic computer, but because it was World War II, he didn’t apply for a patent or publish the information. Despite different opinions, "Eniac" is still recognized by most people as the world’s first electronic computer, and Valentine’s Day 60 years ago has been recorded in the history of human invention forever.

　　Electronic computers became famous overnight because of the presidential election.

　　At the beginning of its birth, "Eniac" could not be widely used because of its many defects. It was not until 1951 that Moakley and eckert developed UNIVAC (Universal Automatic Computer) on the basis of "Eniac" that electronic computers began to move from the laboratory to the society. Soon, an accident happened, and its popularity increased rapidly.

　　In 1952, it coincided with the American election. In order to process the election data, CBS rented UNIVAC to predict the election results. Just 45 minutes after the election, UNIVAC calculated that Eisenhower would win with an absolute advantage of 438 votes. But before the election, almost all experts and the media predicted that the two sides would be evenly matched. Therefore, the broadcasting company refused to report the prediction results of the computer. Engineers had to recalculate, but the computer still insisted that Eisenhower would win by a wide margin. When the election results were officially announced, everyone was shocked: Eisenhower actually got 442 votes, and UNIVAC’s prediction had an error rate of less than 1%! Since then, the whole world has begun to have a new understanding of the functions of electronic computers, and the development of electronic computers has entered a new era.

　　From then on to today, the development of electronic computers can be described as leaps and bounds. It is not only widely used in people’s social life, but also directly guides the development of today’s information society. There is no doubt that the electronic computer is one of the greatest inventions in human history. Nowadays, it has become an indispensable part of modern society and will continue to play an important role in the future. (Yang Honglin)

Editor: Li Xiuwei

In recent days, Huawei’s new overcharge station in Bantian, Shenzhen has been exposed. There are 8 super-filled piles in this site, which are only used for Huawei’s internal testing at present. The nameplate of super-filled pile is very scary, which impressively says that the output voltage range is 200-1000V, the maximum output current is 600A, and the maximum output power is 600kW. Moreover, Huawei didn’t "steal and play tricks" like some new forces. It used two guns to "make up" 600kW, and adopted a single-pile single-gun design.

When competitors are still rolling 800V voltage and 360kW charging power, Huawei directly pulled to 1000V and 600kW, which can be said to increase the power of over-filled piles by one dimension.

How does Huawei achieve greater charging power by leaps and bounds? What does the appearance of 600kW over-filled pile mean? Let the Kung Fu car show you around.

(1) 100 degrees in 10 minutes, more than twice as fast as Tesla V3?

First of all, we have to figure out what is the concept of 600kW overcharge. Let’s just say that ordinary household slow charging is generally 7kW, and Huawei’s overcharging speed is nearly 100 times that of household slow charging. The power of State Grid charging piles is generally 40 ~ 60 kW, and 600KW is more than ten times that.

Tesla V3, which is talked about by fans, is overcharged, with a maximum power of 250kW, which allows Model 3 to travel 250 kilometers in 15 minutes. The charging speed of Huawei’s 600kW overcharge is more than twice that of V3. Theoretically, it can charge 100 kWh in 10 minutes, and it can fill the Qian Shan Cui of Han EV with a battery life of more than 700 kilometers in a little more than 10 minutes.

Since the advantage of overcharge is so great? Then why don’t other car companies do the 600kW overcharge like Huawei? Of course, I don’t want to do it, but I can’t do it.

To increase the charging power, it is necessary to increase the charging voltage or current. Increasing the voltage will make the arc problem more serious, and at the same time, higher requirements are put forward for the performance of high voltage DC relay, such as withstand voltage grade and current carrying capacity. Increasing the current will lead to thicker cables and greater heat loss, and even female drivers may not be able to carry charging piles.

The technical difficulty is too high, which is also the reason why the ultra-high power overcharge can not be popularized.

Judging from the current situation, Huawei, as a technical madman, seems to have initially found the answer. According to Huawei official website’s introduction, this new type of over-charged pile is called "FusionCharge DC Super Fast Charging Terminal", and a special liquid cooling structure is introduced to solve the problem of excessive heating under high current, and at the same time, the cable weight is reduced by 50%, which can be easily controlled by ordinary drivers.

In terms of high voltage realization, Huawei has developed a set of "kilovolt high voltage" full-stack power domain solution, which not only includes electric drive boosting and high voltage thermal management at the automobile end, but also includes ultra-high voltage realization at the charging pile end. After all, Huawei itself started as a power electronic device, and it is also an authority in the field of inverter servo. It can be said that it is a great advantage to make super-filled piles.

Other car companies are miserable. They rely more on suppliers, but suppliers are less likely to vigorously develop new technologies to impact their existing businesses. In this way, Huawei’s 600kW may be super-charged and exclusive for a long time.

(2) Ask M9 to take the lead, and Aouita and Polar Fox will have soup?

Now that the 600kW over-filled pile has come out? So which cars can be used? At present, the polar fox Alpha S and Aouita 11, which adopt Huawei HI technology, should bear the brunt.

According to the previous news, the Extreme Fox Alpha S Huawei HI Edition is equipped with an 800V high-voltage fast charging platform and a 480kW low-temperature pulse speed heating function, which can enter the state at the moment when the charging gun is inserted. Because Aouita 11 is compatible with the design of single motor, it adopts a 750V high-voltage fast charging platform, which can also charge for 10 minutes and increase the battery life by 200km.

These two models are the highest-end models of Huawei, but strictly speaking, they can’t play the full strength of 600kW overcharge, which is determined by the electrification platform of the model.

Not surprisingly, the first model to take the 1000V high-voltage platform will be Huawei’s flagship SUV M9. With the 600kW overcharge blessing, its recharge ability is naturally no longer worrying.

For the first time, the M9 will be equipped with a complete Huawei advanced assisted driving solution, which is the advanced version of the set on Huawei HI Edition of Extreme Fox Alpha S.. With the help of a new generation of lidar and intelligent driving chips, the computing power and perception ability have been greatly improved, and with the help of more mature algorithms, there is no doubt that it will stabilize the first echelon of intelligent driving in China.

The new car will also be pre-installed with HarmonyOS OS3 system, which can realize the functions of super desktop, PC dual-screen collaboration, adaptive adjustment of HUD height, intelligent car search and so on. The HUD can be adjusted adaptively according to the driver’s sitting posture, the PC dual-screen cooperation can make the new car "mobile office" in seconds, and even the Tik Tok can be controlled through the steering wheel, and the time dynamic wallpaper will change actively according to the climate and time.

In short, if you are interested in smart technology after all, Huawei’s new flagship SUV will never be disappointing. It is the ceiling.

(3) The journey and power exchange are all gone, and Huawei is playing with the bottom of the pot?

The greater significance of Huawei’s mass production of 600kW overcharge may lie in the impact on other "transition" routes. It has to be said that although the penetration rate of new energy vehicles in China has exceeded 30%, the growth rate of pure electric vehicles is not as good as that of plug-in hybrid and extended-range electric vehicles, and many car companies are eager to change the power mode.

The most critical point is the "mileage anxiety" of electric vehicles. The battery life of a new generation of electric vehicles is not low. Take the deep blue SL03 as an example. For less than 200,000 yuan, you can buy a pure electric version with a battery life of 705km. Even if the battery life is discounted under special circumstances, it is not a problem to run 600km.

Can a fuel truck run 600km with a tank of oil? In fact, it is also very mysterious. Take "Divine Car" Sylphy as an example, its fuel tank volume is 47L, and the fuel consumption in urban areas is about 7.5L/100km, so the battery life will exceed 600km. But this is one of the most fuel-efficient A-class family cars. In fact, most of the best-selling cars and SUVs can only run about 550km per tank of oil.

In other words, the battery life of electric vehicles is actually not weak, and the real difficulty lies in replenishing energy. On the one hand, charging stations are not as ubiquitous as gas stations, on the other hand, the charging speed can’t keep up. One car often occupies the charging pile for more than an hour, and other cars can only stare.

Changing electricity can solve this problem to a certain extent, but at the cost of higher requirements for battery design and greater investment in infrastructure, just changing the battery reserve of the power station is not a small expense.

Distance can also solve some problems. Usually, electricity is used in urban areas, and oil is used in high-speed situations, so you don’t have to worry about running out of batteries. However, the two systems of oil and electricity take up a lot of space and cost in parallel, and most people will choose to use electricity mainly (after all, electricity is cheap), so the pressure on the battery will be greater and the frequency of charging will increase greatly.

Comparatively speaking, ultra-high power overcharge may be a better answer. The charging sales volume of Huawei’s 600kW fast charging station is more than ten times that of ordinary State Grid charging station and more than twice that of Tesla V3 fast charging station, which means it can accommodate more electric vehicles. At the same time, it can replenish 400km in 5 minutes, and consumers’ confidence will be more sufficient, and their anxiety will be greatly reduced.

From this perspective, Huawei has actually come to the bottom of the pot. It seems that you are engaged in technical climbing inadvertently, but actually you are indirectly attacking your opponent.

(4) Kung Fu is angry

Finally, many people think that 600kW over-filled piles can only be used by specific vehicles, but this is not the case. Charging piles can be "backwards compatibility", whether it is 250kW, 350kW, 450kW overcharge or 600kW overcharge, they can be synchronized and compatible.

In other words, don’t worry about Huawei’s overcharge. The biggest suspense now is what advantages Huawei can achieve through this technology.

I have to say that after Huawei entered the market, it added more scientific and technological ideas to the automobile industry.

In the "Children’s Companion Home" in Nanbian Village, Gongfang Town, Le ‘an County, Jiangxi Province, the "Children’s Companion Mom" took the children to play with toys. Xinhua news agency

　　[Talking about health]

　　Magnetic buckyball, jelly-like crystal mud, luminous balloon … … These "online celebrity" toys, which have sprung up in recent years, are likely to become "sharp weapons" to hurt children. According to media reports, in the past summer vacation, many children in Guangdong, Hubei, Xinjiang and other places suffered gastrointestinal injuries due to swallowing buckyball by mistake, and even needed surgery. What other children’s toys need attention? Where are their security risks? Our reporter sorted out the consumption tips issued by the Defective Product Management Center of the State Administration of Market Supervision, selected some children’s toys that are currently popular in the market but have hidden dangers, analyzed their safety hazards, and called on the whole society to pay more attention to the safety of children’s toys.

　　My two-year-old daughter often has a stomachache recently. Her parents thought it was a gastrointestinal problem. As a result, she was sent to the hospital for examination and found that there were four intestinal perforations in her body. Parents are both afraid and puzzled. Why do children have intestinal perforation? It turned out that there was a magnetic bead toy named "buckyball" at home that was swallowed by the girl by mistake, and the hospital finally took the magnetic beads out of the girl through emergency surgery … … This is a recent report in the media. This hospital has treated 7 children who swallowed buckyball by mistake in the last month or so.

　　This is not the only report that children’s toys hurt people, and buckyball is not the only children’s toys that hurt people. Magnetic buckyball, jelly-like crystal mud, luminous balloon … … These "online celebrity" toys, which are novel or fun, are ignited by online social platforms, and often become dangerous goods that hurt children.

　　The Defective Product Management Center of the State Administration of Market Supervision is responsible for the defect investigation and public opinion monitoring of all kinds of products on the market, and issues consumption tips to recall the defective products. The reporter found that children-related products, including toys, accounted for almost two-thirds of the consumption tips released by official website. The Quality Development Bureau of the General Administration of Market Supervision introduced at the theme activity of children’s products safety education on June 1st this year that since 2008, China has carried out 1,189 recalls of children’s products, accounting for 49.6% of the recalls of consumer goods, involving nearly 6 million pieces, and one recall of children’s products is every two recalls of consumer goods on average.

　　These toys and other children’s products with defects in design or quality, in order to attract children, excessively pursue fun and ignore safety. In particular, the security risks of the novel toys that attract attention on the Internet and have the "online celebrity" effect cannot be ignored.

　　Buckyball and the small magnetic beads of the magnet pen, "wearing the intestines and breaking the stomach"

　　Buckyball is a kind of magnetic beads with a diameter of about 5mm. Many buckyball can be combined into various shapes at will with the help of magnetic force, which has been advertised by merchants as "educational toys" and is very popular with children and parents. There is also a magnet pen with a similar design with buckyball, which is also a new online celebrity product in recent years. In addition to the normal writing function, this pen is inlaid with magnets at both ends, and with matching steel balls, it can realize a variety of combined games by magnetic force. However, buckyball and the magnetic pen, which are fun and creative products, actually have great security risks.

　　The Defective Product Management Center of the General Administration of Market Supervision once published a case in which a 13-year-old boy in Guizhou sucked a magnet into his mouth while playing with a magnet pen in class, and then used another magnet to attract the magnet in his mouth. As a result, the two magnets successively entered the abdomen along the esophagus. When I went to the hospital for examination, I found that the two magnets were attracted tightly across the stomach muscle layer, and a 0.1 cm perforation was chiseled.

　　"There are not a few cases of such magnet injuries, and most of them are concentrated in children aged 1 to 10." The Defective Product Management Center of the General Administration of Market Supervision pointed out in the consumption tips that small magnetic parts such as magnetic beads are more likely to be swallowed by children by mistake, and if they enter the trachea, they will cause the danger of suffocation; If it enters the digestive tract, it will cause vomiting and abdominal pain, and it will lead to gastrointestinal damage; Especially when two or more magnets are swallowed, the magnets will adsorb each other through the gastrointestinal wall in the digestive system, and continue to generate pressure, which may cause gastrointestinal perforation or intestinal obstruction, which may be life-threatening in severe cases. In general, these small magnetic parts can only be removed by surgery, which will cause permanent damage to children’s digestive system.

　　The Defective Product Management Center of the General Administration of Market Supervision reminds that there are many kinds of magnet pens sold in the market, but most of them are three-no products. Not only do they have no factory name, address and product certificate, but also there are no warning instructions on the pen body and packaging, so the safety cannot be effectively guaranteed. It is recommended not to buy such products.

　　Borax poisoning of "mud" toys such as crystal mud should not be underestimated.

　　The charm of magnet toys lies in the creative experience of combination play, and similar to it, "mud" toys also have such functions. In recent years, all kinds of soft, sticky, jelly-like "mud" toys have become popular around campus and online platforms. They have different names, such as Crystal Mud, slime, Bubble Mud, Cotton Mud, Poke Mud and Snowflake Mud, but they have common characteristics — — Colorful, soft to the touch, can change various shapes, and can also be used to blow bubbles, draw pictures, etc., which is deeply loved by children.

　　However, they are not real mud, but are made of many chemicals. These "mud" contain a substance that may be harmful to health — — Borax.

　　According to the introduction of the Defective Product Management Center of the General Administration of Market Supervision, polyvinyl alcohol, a polymer material dissolved in water, reacts with borax (also known as coagulant aid), and the dissolved polyvinyl alcohol is pulled together by the anions of borax to form a hydrogel with a network structure; On this basis, hand sanitizer, emulsion, pigment, beads, clay, etc. are added to make various "mud" toys such as crystal mud.

　　These "mud" toys are brightly colored, similar to jelly, and usually have their own straws, which can blow bubbles nominally. When children blow bubbles with straws, the product comes into close contact with the mouth, which may lead to the risk of borax poisoning. The Defective Product Management Center of the General Administration of Market Supervision explained that borax is extremely harmful to human health. Excessive intake in a short period of time will cause nausea, vomiting, depression, convulsions, skin flushing, circulatory failure and other symptoms. Excessive intake for a long time will lead to cumulative poisoning of multiple organs, causing damage to organs such as liver, kidney, brain and lung. The toxic dose of borax is 1 to 3 grams for adults, 15 to 20 grams for adults and 5 grams for children.

　　At present, borax is prohibited as a food additive in many countries, and the intake of boron is limited. The national standard (GB5749-2006) of Hygienic Standard for Drinking Water in China stipulates that the limit of boron in drinking water is 0.5 mg/L. The EU’s requirement for boron content in toys made of liquid, pigment, jelly and other materials is limited to 300mg/kg. The Defective Product Management Center of the General Administration of Market Supervision has tested 10 kinds of finished crystal mud products randomly purchased, and found that the boron content of 8 kinds of products exceeded 300mg/kg, and the highest one reached 1336mg/kg, far exceeding the safety limit of boron content in various countries. Once children eat by mistake when blowing bubbles with these crystal mud, there may be a danger of borax poisoning.

　　Perhaps it is realized that this toy with borax directly added is easy to be found, and some merchants have introduced the so-called "non-toxic crystal mud" products, adding some daily chemical products to the glue containing polyvinyl alcohol instead of borax, such as washing powder, laundry detergent, shower gel, guar gum and so on. "This is actually very confusing, because these daily chemical products actually contain borax ingredients, and children also have the safety hazard of eating poisoning during playing." The Defective Product Management Center of the General Administration of Market Supervision pointed out in the consumption tips that any toy containing borax does not meet the requirements of our country.

　　The Defective Product Management Center of the General Administration of Market Supervision also specially reminded that homemade "mud" toys are more dangerous than finished products, and children will be directly exposed to large doses of borax and other chemical ingredients during play. Skin exposure to these chemicals for a long time is likely to cause chemical burns, allergies or cumulative poisoning; If children abuse the preparation container during play, such as drinking water from a glass filled with borax, or not washing their hands in time after play, it is easy to eat borax or other chemical ingredients by mistake, leading to the danger of poisoning.

　　For toys such as crystal mud, especially homemade "mud" toys, the advice given by the Defective Product Management Center of the General Administration of Market Supervision is: Don’t buy!

　　Online celebrity balloons will glow or explode.

　　On this summer night, you can often see sparkling balloons with colorful light in squares or parks, which are very popular with children. This kind of balloon first attracted attention on online social media, and was called online celebrity balloon by many people. However, although the online celebrity balloon is beautiful, it has hidden dangers. According to media reports, there was a balloon explosion in online celebrity somewhere in Jiangsu province, and four people were hospitalized with different degrees of burns.

　　How can a balloon explode? How serious is the harm?

　　According to the Defective Product Management Center of the General Administration of Market Supervision, this luminous balloon is mainly composed of transparent balloons, multicolored light strips and battery boxes, and its structure is very simple. A string of thin multicolored LED strip is wrapped around the surface of the transparent balloon, and a small battery box is tied to the tail end of the traction rope. The battery is placed in a plastic box, and the power supply is directly connected to the light strip, and the light can be emitted when the switch is turned on.

　　The balloon itself is a pressure vessel, and with this design and construction, the safety risk is higher. Testing by the Defective Product Management Center of the General Administration of Market Supervision found that balloons in online celebrity are mostly made of plastic, and once they come into contact with high-temperature heat sources (such as stoves) or open flames (such as lighters), balloons may explode. On the one hand, the surface temperature of the melted plastic is very high at high temperature, and the plastic liquid dripped from the melted plastic will cause serious burns and scalds if it sticks to human skin. On the other hand, balloon deflagration will produce irritating toxic gas, which may cause burns and other injuries to human respiratory tract. In addition, due to the bare wires, sparks may be generated during use, which may cause the balloon to explode.

　　Some experts pointed out that the gas inside the online celebrity balloon may also become a safety hazard. For safety reasons, balloons are generally filled with inert gases such as helium, and hydrogen has long been prohibited from being used to inflate balloons because of its flammability and explosiveness. However, because hydrogen is cheaper than helium, some unscrupulous merchants may still use hydrogen to inflate online celebrity balloons. In a online celebrity balloon explosion reported by the media, experts pointed out after analysis that "judging from the power of the balloon explosion described by the injured, the balloon they bought is likely to pass off hydrogen as helium".

　　The Defective Product Management Center of the General Administration of Market Supervision reminds that children should play such balloons under the care of their parents; Stay away from fire sources, heat sources and sharp objects when playing with balloons, and don’t use lighters to burn the traction line of balloons; It is best not to buy such balloons when the weather is very hot, because high temperature weather is more likely to cause balloon explosion; Don’t take a balloon in a car, subway, elevator, etc. Once an explosion occurs, the impact of a closed space will be very great.

　　Laser pen can cause permanent damage to eyes. Don’t play with children.

　　The light is dazzling and dangerous. Online celebrity balloon, laser pointer.

　　I don’t know when, the laser pointer used as an indicator in classroom teaching, conference explanation and other places has become a toy for many children and a dangerous toy. As a result, there have been many reports in the media: "When a laser pointer shines, the eyes of a 7-year-old boy can’t see", "When an 8-year-old boy plays with a laser pointer, his eyes are permanently damaged", and "The sampling tests of online shopping for children’s laser pens all exceed the standard, and the harmful visual damage is irreversible" … … According to the Defective Product Management Center of the General Administration of Market Supervision, according to the product injury monitoring and network public opinion monitoring, injury accidents involving laser pens have occurred frequently in recent years.

　　Laser pointer, also called laser pointer, is a portable device that uses battery and laser module (light emitting diode) to emit visible light beam, which is mainly used to accurately indicate the target at a long distance. In China, according to the degree of radiation hazard from low to high, laser products are divided into the following grades: class 1, class 1M, class 2, class 2M, class 3R, class 3B and class 4. The Defective Product Management Center of the General Administration of Market Supervision pointed out that if laser products are not used properly, it will cause serious damage to human body, especially for products of 3R and above. Laser pens sold on the Internet usually have very high power and can even light matches, cigarettes, clothes and so on.

　　The power is so high that it can ignite clothes. If you irradiate your eyes, the consequences can be imagined. According to experts, due to the characteristics of eye imaging, when the laser passes through the eye, it will be focused on a very small point on the retina, which will lead to an instantaneous increase in temperature and destroy the photosensitive cells of the retina. If the laser energy is strong enough, it will cause permanent damage without causing blink reflex (usually less than 1 second). It should be noted that low-power laser may also cause harm to eyes, and some high-intensity lasers still do great harm to eyes even after scattering from the surface of objects. Children in the developmental stage have delicate eye tissues and thin retinas, which are more vulnerable to injury.

　　Laser pointer will not only cause direct damage to eyes, but also interfere with normal vision, which may lead to other accidents. For example, illuminating vehicles, airplanes, etc. with a laser pen may affect the normal vision of drivers and pilots and cause serious accidents.

　　Of course, the laser pen is not unusable, but should be used scientifically and safely. According to different use occasions and users, the laser pen with corresponding radiation level should be carefully selected. The Defective Product Management Center of the General Administration of Market Supervision reminds that laser pen products can be used in situations such as classroom teaching and conference explanation. The laser in children’s toys should meet the requirements of Class 1 laser radiation power limit.

　　"The laser pens sold as toys in the market are mostly higher than this limit, which has great security risks and cannot be bought and played for children." The defective product management center of the General Administration of Market Supervision stressed.

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Xingyue L is a fashionable and dynamic SUV model, and its front face design is full of strength and movement. The body lines are smooth and the overall style is simple and atmospheric. The air intake grille adopts a unique design, showing a sense of layering and three-dimensionality, highlighting the luxury and fashion sense of the vehicle. The side lines of the car body are smooth and dynamic, and with large-sized wheels, it shows a strong sporty atmosphere. The design of the rear part is simple without losing the sense of strength, and the taillights use LED light source, which is more eye-catching after lighting. Overall, the design of Xingyue L is full of tension and impressive.

Xingyue L is a medium-sized SUV, with a body size of 4770*1895*1689mm, a wheelbase of 2845mm, a front and rear track of 1610mm, a front tyre size of 235/50 R19 and a rear tyre size of 235/50 R19. The body lines are smooth, the overall shape is stable, and the side lines are simple and smooth, which highlights its fashionable and luxurious style. The side lines of the car are unique in design, full of power, and perfectly integrated with the car body, showing the dynamics and strength of the car. Both tyre size and rim styles are equipped with high-end configuration, which provides better handling and stability for the vehicle. Generally speaking, the side design of Xingyue L is fashionable and impressive.

The interior design of Xingyue L is simple and stylish. The steering wheel is made of leather material, which feels comfortable and the position can be manually adjusted up and down and back and forth. The central control screen size is 12.3 inches, which supports voice recognition control system, including multimedia, navigation, telephone, air conditioning and skylight. The front and rear rows are equipped with USB and Type-C interfaces, which is convenient for connecting mobile phones to charge. The seat is made of imitation leather, and the front and rear, height and backrest of the main and co-pilot seats can be adjusted. The driver’s seat also has heating and ventilation functions, and the co-pilot seat can adjust the backrest. The front seats also have power seat memory function. The rear seats can be tilted in proportion to provide more storage space. The overall interior configuration is rich, and the comfort and practicality are very good.

Xingyue L is equipped with a 2.0T 218 horsepower L4 engine with a maximum power of 160kW and a maximum torque of 325 N m.. This engine has excellent power performance and can provide strong acceleration and high-speed driving stability for the vehicle. With the 7-speed wet dual-clutch gearbox, the shift is smooth and fast, which improves the driving experience. At the same time, this engine also has high fuel economy, bringing users a more reliable driving experience.

In the evaluation of the owner of car home, he spoke highly of the body line and appearance of the Star Yue L.. The smooth body lines and stylish black appearance make the whole car look very delicate, and the through taillights at the rear are even more impressive. It can be said that Xingyue L has left a deep impression on the design. In addition, it also has excellent performance and comfortable driving experience, which brings more pleasant driving experience to car owners. I believe that these advantages will make more consumers choose Xingyue L and become their best choice.

The secret leak of Xiaomi automobile caused a heated discussion, and a fine of 3 million will become a reality? Recently, Xiaomi Automobile suffered a secret leak and continued to ferment. The media and individuals involved successively issued statements and disclosed the details of the leak. Although some people regard this as a marketing tool, we should pay more attention to how to treat confidentiality agreements and think about the criteria for disclosing information. Relevant persons of Xiaomi Automobile have confirmed the leaked media, and will be held accountable according to the confidentiality agreement, with a fine of up to RMB 3 million. However, no party made a statement in this incident. Until last night, Xiaomi issued a statement identifying relevant media and internal employees. This incident highlights the importance of confidentiality, and Xiaomi’s "leakage history" can not be ignored, involving information leakage in many aspects such as price, configuration, battery and store decoration.

So, how did the secret leak of Xiaomi Automobile happen? The media involved leaked the shooting content of Xiaomi Automobile without permission, which led to the leak. Relevant persons of Xiaomi Automobile said that they have locked in the leaked media and will pursue the responsibility according to the Confidentiality Commitment Letter of RMB 3 million signed by the confidentiality agreement. This move once again highlights the importance of confidentiality agreements and the seriousness of leaking secrets. Leaking has a great impact on the business interests and reputation of enterprises, so it is particularly urgent to protect business secrets. In the public statement, Xiaomi Automobile pointed out the involved media and internal employees, and emphasized its serious attitude towards confidentiality responsibility.

The employees of the media involved still disclose the contents of the confidential shooting after signing the Confidentiality Commitment, and this behavior will be subject to corresponding accountability and punishment, including public apology and fines. This move sends a clear signal to the outside world: once you violate the confidentiality agreement, you will face severe legal sanctions. Xiaomi Automobile also demonstrated its determination to strictly enforce the confidentiality agreement through this move. The "leak history" of Xiaomi Automobile can not be ignored. As early as the beginning of this year, the media broke the news about the price, configuration, battery and other aspects of Xiaomi’s first new car, which seriously damaged the business interests of the company. The leakage of this information not only disturbs the market order, but also affects the normal operation of enterprises.

Protecting trade secrets is not only an internal management problem of enterprises, but also the need to maintain market order and fair competition. The importance of confidentiality agreement is self-evident, and how to better implement confidentiality work is also a problem that enterprises need to seriously consider. Strengthening the training and publicity of employees’ confidentiality awareness, establishing a sound confidentiality management system, and implementing strict supervision and accountability for violations of confidentiality agreements are all measures that enterprises can take. At the same time, strengthening communication with the media and improving the media’s attention and understanding of confidentiality are also important links for enterprises to protect trade secrets. The leak reminds us once again that the importance of protecting trade secrets cannot be ignored. Enterprises and the media should face up to confidentiality agreements, strengthen the attention and management of confidentiality work, and jointly safeguard market order and a fair competition environment.

Then, in your opinion, what other experiences and practices can enterprises learn from in protecting trade secrets? Welcome to leave a message to share your opinion. Xiaomi Automobile Storm: Frequent leaks have caused concern that Xiaomi Group is preparing to enter the automobile industry, which has caused heated discussions in the industry. However, with the continuous exposure of relevant information, the design and cooperation details of Xiaomi Automobile have frequently become the focus of public attention. The occurrence of a series of leaks has caused concern and speculation about Xiaomi Automobile inside and outside the industry. On February 2nd, a spokesman of Xiaomi Company reported the handling result of a leak incident, claiming that the early design draft of the front and rear bumpers of Xiaomi Automobile Co., Ltd. in Beijing was leaked due to poor management.

Xiaomi Group said that it had dealt with the involved partners seriously according to the confidentiality agreement, including imposing economic compensation of 1 million yuan, demanding to strengthen information security management and deal with the leaked perpetrators seriously, and instructing to formulate detailed rectification plans and comprehensively upgrade confidentiality measures. At the same time, Xiaomi Group has shown a "zero tolerance" attitude towards the leak, and hopes that all supplier partners will conscientiously implement the confidentiality agreement. The result of this incident triggered public concern and discussion on Xiaomi’s security measures. In July of this year, a blogger posted a photo of suspected battery information of Xiaomi car on social media, which triggered a heated discussion among the public about information about Xiaomi car. On November 3, another blogger broke the news that he met the "skeleton" of Xiaomi car on the road and described some details of the vehicle.

However, this information was also taken off the shelves for allegedly leaking business secrets, which triggered doubts about Xiaomi’s information confidentiality. In addition to leaks, information about Xiaomi Auto is frequently exposed on social media. Some car bloggers released the design picture of Xiaomi MS11, the first model of Xiaomi Automobile, and the details of cooperation between Xiaomi and BAIC, which triggered a hot discussion on the Internet. In response to these exposure incidents, Wang Hua, general manager of the public relations department of Xiaomi Group, responded that the leaked documents are indeed confidential design documents of secondary suppliers, and they are the design drafts of the very early bidding process, not the final documents. The exposure of this series of information has aroused the public’s expectation and curiosity about Xiaomi Automobile, and also questioned the confidentiality of Xiaomi Automobile.

In addition, Xiaomi’s mobile phone has also suffered many leaks, and some leakers have been claimed for millions. The exposure of the decoration plan of Xiaomi Home Direct Store shows that the area where Xiaomi car is displayed has also aroused public concern about Xiaomi car. The constant occurrence of these leaks has undoubtedly intensified the public’s speculation and concern about Xiaomi Automobile. To sum up, Xiaomi Auto has attracted much attention, but it has also frequently become the focus of leaks. Xiaomi Group’s serious handling of leaks reflects its emphasis on information confidentiality. However, frequent leaks undoubtedly cast a shadow over the development of Xiaomi Automobile. In the face of constantly exposed information and leaks, how will Xiaomi Automobile ensure the confidentiality of information in the future? At the same time, how will the public’s speculation and expectation of Xiaomi Automobile affect the development direction of Xiaomi Automobile?

It is hoped that Xiaomi Automobile can adopt stricter information confidentiality measures to ensure that the future development can continue to move forward in the public’s expectation and attention. What do you think and suggest about this? Let me know! Xiaomi’s mobile phone leaks frequently, and the interest game and moral boundary behind it. Today, the competition in the technology industry is becoming more and more fierce, which is followed by many incidents about product leaks. Recently, the leak related to Xiaomi’s mobile phone has aroused widespread concern. From Xiaomi 10 Extreme Commemorative Edition to Xiaomi MIX4, a series of information is exposed in advance, which makes us wonder what kind of interest game and moral boundary are hidden behind these leaks? In the digital age, the release of mobile phone products has attracted much attention.

A teardown video, a subway photo and a PDF document, seemingly harmless leaks may affect the company’s business plan, marketing strategy and even the stock price. After many product leaks, Xiaomi Company not only sued the relevant bloggers and claimed millions of dollars, but also obtained corresponding compensation through the Arbitration Commission. After the leak was exposed, bloggers also issued apology statements and assumed corresponding responsibilities. This series of events has caused people to think deeply about the leaking behavior: what caused these events? Who will be the beneficiary of the leak? First, let’s look at the time nodes of these leaks. From Xiaomi 10 Extreme Commemorative Edition to Xiaomi MIX4, as well as the upcoming Xiaomi car, leaks always happen one after another on the eve of product release.

Does this mean that the leak is a pre-heating marketing tool? Or is it malicious speculation by competitors? Does the frequent occurrence of these incidents mean that there is a more complicated interest game in the industry? We can’t help but ask, what kind of impact will the interest dispute behind it have on consumers? Secondly, we need to re-examine the moral boundary behind the leak. The competition in science and technology industry is fierce, and information confidentiality between enterprises is particularly important. Leaking may not only reveal the product design and hardware configuration, but also damage the company’s business reputation and interests. In the information age, the definition of moral boundary becomes particularly important. What factors have driven these bloggers to abandon the moral bottom line? Who will be their supporters?

In this wave of leaks, the bloggers related to Xiaomi Company and its product leaks have become the focus. On the one hand, Xiaomi Company has safeguarded its own interests and trade secrets through legal channels; On the other hand, bloggers also bear corresponding responsibilities through apology and compensation. However, leaks are frequent, and it seems that only legal and moral sanctions can’t completely solve the problem. We need to think more about what drove these events. Who is silently supporting all this? To sum up, the competition in the technology industry is fierce, and the frequent product leaks have undoubtedly brought many influences to enterprises and consumers. We need to think more about what caused these events. Who will be the beneficiary of the leak?

We expect that the technology industry can find a more reasonable way of competition while fierce competition, so that consumers can understand products more clearly, and we also expect more relevant people to stand up and jointly safeguard the fairness and justice of the industry. What is your opinion on this issue? Welcome to leave a message to share with us. The preheating method of Xiaomi Automobile has caused controversy. Recently, the preheating method of Xiaomi Automobile has once again triggered a heated discussion among netizens. Some netizens think that the preheating method of Xiaomi car belongs to the old routine and seems to be self-directed. They pointed out that this situation is not uncommon in the field of electronics and technology products, and many games and other mobile phone brands have also had leaks. What are the reasons for these leaks? Why is it common for Xiaomi’s products to leak?

Is there any leak related to marketing preheating? Let’s explore these issues together. Leaks occur frequently, probably because manufacturers invite some media to take photos in advance before releasing their products, and then release these photos after the press conference. However, some media may be too competitive, unable to resist showing off and want to get a head start, which leads to the leakage of product information. This has also led us to take the confidentiality agreement seriously and think about the distinction between disclosure and confidential content. After all, some pre-emptive information, whether deliberately released by enterprises or leaked by others, needs to be treated with caution. After all, safety always comes first, and we should also protect our own money bags. At present, the attention of Xiaomi Automobile is not low, and the competition between the media is also fierce.

Therefore, we might as well believe that this is not a marketing warm-up, but a leak caused by competitive pressure. I hope Xiaomi Automobile can get better sales after its official release. To sum up, the leak may have occurred because of the excessive competitive pressure, and the media failed to resist showing off or wanted to get a head start. We need to be more careful about the confidentiality agreement and the distinction between disclosure and confidential content. Finally, we have to think about how to find a balance in the highly competitive market, not only to meet the needs of consumers, but also to protect the confidential information of enterprises. What do you think of this?

　　Xinhua News Agency, Beijing, November 21st Title: 10 million yuan in a hundred days — — Investigation on the black chain of "online celebrity" and "Huangbo" for profit

　　Xinhua News Agency reporter Shi Jingnan

　　The network female anchor "Northeast Narcissus Ersao" was arrested recently.

　　The female anchor was once "a smash hit" because of her obscene performance on the platform of "Wolf Friends Live". In just three months, the "Wolf Friends Live" platform has attracted 177,000 registered members from all over the country and more than 1,000 female anchors involved in pornography, involving more than 10 million yuan; There are more than one million people browsing the live broadcast platform related to pornography, covering the whole country.

　　This extraordinary case of spreading obscene pornographic online live broadcast platform for profit was solved, which also revealed the truth about the profit of pornographic live broadcast — — Behind the "Yellow Broadcasting", there is a well-designed black chain of scale, organization and industrialization.

　　"Yellow Broadcasting" network covers the whole country and attracts users by obscene performances.

　　With the emergence of the live broadcast industry, many ordinary people have become "online celebrity" and tasted the taste of being a star, and quickly made a fortune through the popularity gathered on the Internet. However, this kind of live broadcast platform with low threshold and wide audience is full of mud and sand, and chaos is frequent.

　　In June this year, the masses reported "Wolf Friends Live Broadcasting" and "Spicy Eyes", and the National Office for Combating Pornography immediately followed up and listed the case as a supervised case.

　　Law enforcement officers examined and analyzed the contents of the forensic video, and found that the platform has more network anchors, which live broadcast obscene pornographic performances in real time, attracting a large number of users to pay for watching and rewarding. Its live APP covers mainstream Android and Apple mobile operating systems, and users can watch and share it anytime and anywhere across terminals.

　　After investigation, the average number of viewers in the live broadcast room of the platform is more than 3,000, and the number of registered users is huge, and the anchor is online 24 hours a day. The platform has produced and disseminated more than 200,000 obscene performance video files. According to the relevant laws and regulations of the state, the amount of obscene articles disseminated by it is "especially serious".

　　With the in-depth investigation of the case, the iceberg that sank under the sea of the network gradually emerged. Case handlers went to Guangdong, Sichuan, Shandong, Hunan, Heilongjiang, Zhejiang and other places to collect and retrieve data and information about criminal suspects from telecommunications, mobile, China Unicom, banks and related property management companies according to law, and a network live broadcast platform for spreading obscene pornography across many provinces surfaced — —

　　Its server is in Ningbo, Zhejiang Province, and maintained in Hangzhou, Zhejiang Province. The storage and live broadcast are provided by a technology company in Shanghai and operated by a technology company in Yueyang, Hunan Province. The "family leader" who provides female anchors related to pornography is in Nanchong, Sichuan Province. The network of the live broadcast platform related to pornography covers the whole country, and there are registered members and people browsing the live broadcast platform related to pornography everywhere.

　　Interest-driven, it is forbidden to change the "vest" frequently to escape the blow.

　　Webcast, a new form of communication, is developing rapidly, but at the same time, various problems are constantly appearing. Behind the proliferation of illegal and illegal content is interest.

　　Li Zehong, deputy director of the case supervision department of the National Office for Combating Pornography, said that the main profit model of the webcast platform is based on rewards of virtual gifts. Fans spend money to buy virtual gifts for anchors, and the anchors are divided into live broadcast platforms accordingly. "Because of the existence of relevant interests, the anchor will have the driving force to do something illegal. The website will let this behavior go because of the need of traffic or related interests. "

　　Under the impulse of profit-seeking, some platform operators and network anchors ignored the rules and the bottom line and repeatedly involved in pornography. There are also some anchors involved in pornography who are linked with criminal organizations and black gangs to form a community of interest grabbing and distribution, in order to earn a lot of money in a short time and dream of "becoming bigger and stronger" together.

　　According to the investigators, although the state strictly prohibits "yellow broadcasting", the criminals hide in Tibet and continue to take risks. They adopt the method of constantly changing platforms to escape supervision and attack, seeking only short-term profits and quick realization. In just 30 days, the platform of "Wolf Friends Live Broadcasting" has been upgraded three times, and the domain name and software download address have been changed more than 10 times. The name has changed from the original "Wolf Friends" to "Dream" and then to "Adversity". In addition, people engaged in obscene live performances are registered with false information, and most bank accounts are also registered under other people’s account names.

　　According to reports, many of the audience of "Yellow Broadcast" are minors. In this regard, Tong Lihua, director of the Beijing Youth Legal Aid and Research Center, said that the live broadcast involving pornography is a cancer in the Internet space, and a large number of audio-visual information containing obscene and pornographic content is spread on the Internet, which seriously damages social morality, poisons the physical and mental health of young people, and easily induces juvenile delinquency.

　　Establishment of anchor "blacklist" system with multi-pronged network anti-vice

　　The flood of pornography has cast a shadow over the live webcast. Since the beginning of this year, dozens of yellow-related live broadcast platforms such as Night Charming Community, Smile Live, LOLO, Steamed Bread, Tiger and Honey Live have been investigated.

　　Xue Songyan, full-time deputy director of the National Office for Combating Pornography, said that the Internet has become the main channel for the dissemination of harmful information such as obscenity and pornography. Although most of the live broadcast platforms involved in these cases have not been in operation for a long time, the amount involved is large and the social harm is great.

　　"The nature of webcasting determines the difficulty of supervision." Hu Gang, Deputy Secretary-General of internet society of china Law Committee, believes that the diversity, anonymity, instantaneity, variability and concealment of live broadcast platform services are important supports for the live broadcast platform to deal with pornography. The management of webcasting involving the Yellow River needs to adhere to the "multi-pronged approach" such as special rectification, comprehensive management, source management and collaborative management.

　　Tong Lihua said that in terms of network supervision, government departments, Internet companies and specialized social organizations should strengthen cooperation and jointly respond.

　　It is understood that the national "anti-pornography and illegal publications" office has taken the lead together with the National Network Information Office to coordinate multi-departments of the central government and some provinces, autonomous regions and municipalities to establish a long-term mechanism such as the online work joint meeting system, forming a strong working force. At the same time, all localities have strengthened industry supervision, strictly implemented 24-hour monitoring requirements, and immediately closed down illegal live broadcasts, and established a "blacklist" system for anchors and an industry notification mechanism to ban illegal anchors from the whole industry.

　　"For illegal acts such as live broadcast involving pornography, ‘ Eradicate pornography and illegal publications ’ The department has always maintained a severe crackdown. Once it is discovered that it will be traced to the end, the verified platforms and personnel will be severely punished according to law and will never be soft. " Xue Songyan said.

Hua Xizi finally appeared.

On September 10th, Li Jiaqi’s phrase "What’s so expensive about 79 yuan" caused a heated discussion among netizens about the price of Hua Xizi’s eyebrow pencil. Nine days after the incident, Hua Xizi’s official Weibo account issued an "apology statement" and launched a prize collection in Weibo, planning to send out 100 beauty gift boxes and 10,000 eyebrow pencils.

Source: Hua Xizi official Weibo

However, for this belated letter, many netizens did not buy it. The words "Hua Xizi’s apology is not sincere enough" and "Hua Xizi’s apology letter does not need to repeatedly emphasize that he is a domestic product" were searched in turn, and the public relations department of Hua Xizi also reported the news of collective resignation …

What exactly does Hua Xizi’s "apology statement" mean? Can Hua Xizi win the "forgiveness" of consumers by sending 10,000 eyebrow pencils?

The more you apologize, the angrier you get?

Let’s disassemble and analyze Hua Xizi’s response letter first.

"Thank you for your attention to Hua Xizi" and "Hua Xizi received great attention from the whole network in the past week". These words show that Hua Xizi knew about the "eyebrow pencil incident in 79 yuan", but the brand choice was "silent" at the forefront, but "fearful and at a loss".

Now I’m sorry, but I didn’t say it in time because I was concerned, not for anything else.

As Hua Xizi said, during this time, they "constantly absorbed everyone’s criticisms, opinions and suggestions". Theoretically, the next paragraph should talk about how to put these suggestions into action.

However, I didn’t say.

Hua Xizi is still apologizing for taking up too many public resources. Thank you for your attention. He said that the team has fully recorded, compared, revised and improved the relevant opinions, but did not say a word about how to do it. It is not very clear what the initial heart is when you read it.

The last few paragraphs tell our own brand story, and the core point can be summarized as five words: We are made in China. This part accounts for almost half of the whole letter.

The full text did not mention the eyebrow pencil price incident, did not explain the eyebrow pencil price, and did not say how to improve it in the future. It just said sorry for occupying public resources and not making a sound in time, and emphasized its domestic identity.

Netizen’s Interpretation of Hua Xizi’s A Letter | Source: Xiaohongshu @ Berby 888 Video Screenshot

No wonder netizens don’t buy it, because the whole apology statement seems to imply a logic: I’m sorry, but I’m Chinese.

And this logic of "I’m sorry, but …" will, without exaggeration, ruin the whole apology.

Psychologically, this kind of sentence is called "fuzzy message". In the same sentence, there are two contradictory contents: I am wrong, but the reason is … This kind of description will make it difficult for the listener to understand and even misunderstand what you really want to express. After all, it is like trying to shift the responsibility to other reasons.

So some netizens asked Hua Xizi, "Can it be so expensive to sell domestic products?" Of course, domestic products can also be expensive, but the focus of this eyebrow pencil price storm is not whether the brand is domestic products.

Correct apology posture

So, what should an appropriate apology look like?

The Intercultural Speech Act Realization Project (CCSARP) has analyzed apologies in five countries and extracted five components of apologies:

(1) Acknowledge (sorry, sorry, embarrassed in language)

(2) explanation

(3) bear

(4) compensation

(5) Commitment

Other scholars have also put forward different apology models, all of which are similar to CCSARP model, with three basic components: recognition (mistake), commitment (responsibility) and commitment (compensation).

Admitting (mistakes) is easy to understand, focusing on "taking responsibility". Taking responsibility is the core of the apology model. Apologists should pay special attention to the artistry of words, and people should feel that they are willing to take the initiative to take this responsibility after self-reflection. Taking the principle of no excuse and no argument will play a icing on the cake.

In view of this, Sean Mala Tang’s response to the incident of selling "fake mutton" in its own franchise stores is a negative example.

In July this year, a consumer bought mutton in a store in Mala Tang, Sean. At that time, the clerk said it was pure mutton, but after the consumer sent the mutton for inspection, the ingredients of pork and duck were detected. For this matter, the customer service staff of Sean Mala Tang Headquarters responded that "after verification, it was found that the store involved had privately purchased the mutton rolls, and the mutton rolls tested in the video were not the products uniformly distributed by our headquarters".

On August 7th, the official micro-announcement of Sean Mala Tang announced the progress of incident tracking and subsequent rectification measures, but netizens did not buy it. It turned out that Sean Mala Tang simply said, "We are mainly responsible for lax supervision …", but in actual operation, it only deducted the deposit of the stores involved, and did not deal with the lax supervision of the headquarters.

There is no attitude of "taking the initiative to take responsibility, no excuses, no arguments", and there is no corresponding action. Just saying "we take the main responsibility" can’t fool consumers.

Not to mention Hua Xizi’s "A Letter" this time, he didn’t say anything wrong at all, let alone what responsibility he had to bear …

Finally, let’s talk about commitment (compensation). Whether an apology is sincere or not can be reflected at this point.

As far as apology is concerned, if you only say "I’m sorry" and "I’m sorry", without telling the cause and effect, and without proposing any punishment or remedy, then in the other party’s view, it is also a insincere apology.

For example, if you are late for a weekly meeting and say "I’m sorry, I forgot to attend the meeting" when you enter the meeting room, you will make everyone feel that you are a dereliction of duty and don’t pay attention to this meeting at all. When a fault occurs, no matter how small it seems to you, you need to take some remedial measures to make up for it, show your sincerity, and think of a solution after a good thing, so that the other party can feel your apology.

Hua Xizi’s approach is to send out 100 beauty gift boxes and 10,000 eyebrow pencils.

Not to mention the final cost of these gifts, Hua Xizi’s behavior is not sincere enough: it did not write this "gift-giving activity" in a Letter, but sent a Weibo alone, and characterized this behavior as a prize collection. If you want to have a chance to get a gift, you have to forward its lucky draw Weibo.

In this regard, the prizes are not released at one time. At present, only 200 eyebrow pencils have been released, and the rest, in Hua Xizi’s words, "will be drawn one after another from September 23 to September 24".

Source: Hua Xizi Weibo screenshot

It’s hard to say whether Hua Xizi’s operation is compensating consumers or taking the opportunity to promote his own brand … No wonder some netizens said that this prize collection activity was "insincere and full of scheming".

Beyond the three cores, whether an apology should include an explanation is also an easy point for an apology statement.

There are two views on this. Some people think that explanation is cover-up, and cover-up is unwilling to take responsibility and want to find excuses, and the offender should not have any excuses. Others think that explanation is to show that it is not intentional to offend, which can eliminate misunderstanding and guilt.

In fact, we can change our thinking. Besides the three basic components of apology, explanation can be used as an auxiliary means of apology.

This means that it can’t independently express the apology intention, can’t independently constitute an apology act, and doesn’t have to appear, but it can form an auxiliary part of the apology speech act to help express the apology intention more completely and achieve better communication effect. More importantly, it can’t account for too much. An apology letter, half of which is an explanation, is suspected of shirking responsibility.

Another thing to note is that it is better to apologize sooner than later.

Many people (brands) will feel that apologizing = admitting mistakes = admitting that I (brands) suck = being rejected by society. For this reason, many people don’t apologize when they should apologize, but hide in order to avoid the accusations of public opinion. However, no matter how long they hide, when they show up again, what should come will still come, criticizing and accusing, even with interest.

If I had known this, I might as well apologize.

Give an apology "model"

Some time ago, the mutton rolls of Banu’s sub-brand Chaodao Store were reported to contain duck meat, which attracted attention. For this matter, Banu responded quickly, apologizing, introspection, compensation and commitment were all done. To tell the truth, it is difficult for consumers to know whether the measures taken by relevant responsible persons and external partners are really implemented, but judging from this apology statement alone, it is indeed full of sincerity.

Source: Weibo @ Banu beef omasum hotpot

However, even if you apologize and apologize "perfectly", it does not mean that others must choose to forgive.

Some people will put pressure on each other after apologizing: "I have already apologized, but what if you don’t forgive me?" There is a logical fallacy here-not all apologies can bring forgiveness, and apologies are not an emotional kidnapping.

American psychologist Harriet Lerner pointed out that forgiveness is not a yes or no mechanism, but a "degree". You can forgive someone 10%, 50% or 90%, and more often, forgiveness is a process rather than a decision, which is why it often takes us a while to forgive someone. If the other party doesn’t forgive you this time, apologize a few times more and give the other party a little time, maybe it can promote the progress of the progress bar.

That is to say, if you want to apologize, you should recognize all the mistakes from beginning to end, and don’t always think about "I apologized, why don’t you forgive me?"

Besides, Hua Xizi’s "A Letter" response is not a successful apology statement from any angle.

But from the perspective of overall public relations, the effect of this letter is not bad. You see, now people are paying attention to its public relations team, and "Hua Xizi’s public relations department or collective resignation" and "Hua Xizi’s annual salary of 630,000 strokes of public relations" are hot searches in turn.

The starting point of the whole thing, Hua Xizi 79 yuan’s eyebrow pencil, seems to have been forgotten.

　　If the commercial battle between Yuan Meng Xing and Egg Party in the past few months is still in the dark, the glory of the king and Yin Yang Shi put the war of abuse on the stage this time, and the focus of controversy is material plagiarism. Behind it is Tencent andThe two largest in ChinaCompany, continuously boarded several hot searches.

　　On the evening of March 22nd, its mobile game "Master of Yin and Yang" sent a letter to the glory of the king, accusing the glory of the king of plagiarism.

　　The lawyer’s letter lists some characters, saying that "Li Bai Broken Moon Sword Heart" in the glory of the king is suspected of infringing the role design of "SUSANOO" in Teacher of Yin and Yang, and "Priestess of Death" material is suspected of infringing the "SP God" in Teacher of Yin and Yang.

　　According to the contents of the lawyer’s letter, according to the Copyright Law, the Anti-Unfair Competition Law and relevant judicial provisions, the above acts are suspected of copyright infringement and unfair competition. Subsequently, # Yin Yang Shi wrote a letter to the glory of the king, a lawyer #, ranking first in the hot search, with nearly 100,000 discussions as of press time and over 80 million readings.

　　More than four hours later, the glory of the king responded urgently in the middle of the night, referring to "a series of malicious acts of some games today and in the past", arguing that "Yin and Yang Shi" repeatedly published false content defaming "the glory of the king" through official accounts, trying to gain attention; Secondly, "the glory of the king" also believes that "Yin Yang Shi" publicly releases commercial incentive tasks to guide creators to make malicious video content at a price suspected of 20 yuan; It is also mentioned that "according to the authentication standards of some games, they have been suspected of copying our popular characters many times".

　　The glory of the king said that the investigation and evidence collection have been completed and legal measures will be taken to seriously fight back. "It is not advisable to touch porcelain at high frequency, and it is the right way to focus on yourself." On March 23rd, # the glory of the king said that he would seriously fight back # # the glory of the king, the teacher of Yin and Yang, rushed to the hot search, and the reading volume exceeded 100 million.

　　As two classic games that have been online for eight years, Tencent’s the glory of the king and Teacher of Yin and Yang have gathered many fans, and their "interaction" from a distance has also attracted a lot of attention.

　　A game commentator believes that the significance of this matter is to let major game manufacturers know that many players hate plagiarism, so when they play games in the future, they may pay more attention to this aspect for word of mouth. In addition, after repeated pulling by both sides, we may find that there may be some imperfections in some laws and regulations related to plagiarism in China, and then optimize or improve them.

　　The above game commentary expresses the hope that there will be less and less plagiarism in this circle, so that a really good game can appear. For this battle, whether you can win or not is second. "The most hope is that the two sides will fight with real swords and guns, and they will not spray each other on the Internet. Even if they want to spray, they will focus on indictments, judgments and related laws and regulations, rather than playing rice circles."

　　In fact, it is not uncommon for the game circle to argue about material plagiarism. In April 2022, Netease’s game "Drawing Travelers in Time and Space" was officially released.Posted a message, saying that Tencent’s mobile game "the glory of the king" copied its original design, and then related keywords quickly rushed to the top of the hot search list.

　　Shortly after the incident fermented, the glory of the king suppliers announced on the Internet at full speed that "the column bulletin board designed for the glory of the king may be similar to other product bulletin boards, and the actual situation of the design creation is being urgently investigated".

　　In October, 2021, the poster of the glory of the king’s new IP tour "Code: Zero Three" was regarded as copying "The Original God", and the official issued an apology the next day, saying that this incident was mainly caused by the outsourcing company that made the poster, and the relevant personnel of this incident would be dealt with seriously.

　　Up to now, "the glory of the king" is still one of Tencent’s mobile games with the strongest ability to attract gold, and it is also the Top1 in the domestic game revenue list all the year round. According to the latest China APP Store mobile game revenue ranking released by SensorTower in February, the glory of the king continues to rank first, while Netease’s Going Against the Water ranks fifth.

　　However, the glory of the king, a domestic evergreen mobile game, may also face the pressure of extending its life cycle. On March 20th, Tencent released its annual financial report for 2023. The annual revenue of the game part was 179.9 billion yuan, a year-on-year increase of 5.4%. Among them, the overseas market revenue was 53.2 billion yuan, up 14% year-on-year, while the local market game revenue was 126.7 billion yuan, up only 2% year-on-year. In China, Tencent urgently needs a new explosion to replace the glory of the king and stimulate growth.

　　More than 1,000 consumers in Changsha never expected that the gym under their noses actually "ran away". This is a fitness center located in a well-known real estate and operated by a professional organization for more than 4 years. Everything looks "reliable". But when they paid a membership fee of about 2 million yuan, the gym owner changed. The gym is still there, but their membership has expired. The boss who originally collected the money actually exposed the "showing off wealth" video and photos of driving a "Ferrari" sports car in the circle of friends.

　　New Yue fitness boss "Wang Zhongxin" friend circle screenshot The pictures in this article are all provided by the respondents.

　　The Paper learned from Changsha police that the police station where the gym is located has been involved in the investigation.

　　The next day, the gym closed.

　　Mr. Zhao is an owner of Hengda Jiangwan Community, Yuanda Road, Furong District, Changsha City. On April 18, 2019, he set up a membership card of 5,000 yuan in the "Newleap Swimming and Fitness Club" where the community is located (hereinafter referred to as "Newleap Fitness") to meet the needs of his own fitness and children’s learning to swim.

　　In 2019, Niuyue Fitness Swimming Club was located in Hengda Jiangwan Community, Furong District, Changsha City.

　　Since the handover of Evergrande Jiangwan in 2015, Niuyue Fitness has been operating in the original sales department of the community, and residents in the community are familiar with it.

　　According to the materials obtained by The Paper, in May 2015, Changsha Xinfu Real Estate Co., Ltd. (hereinafter referred to as Xinfu Real Estate), which is 100% controlled by Evergrande Real Estate Group, leased all its real estate (formerly the sales department of Evergrande Jiangwan) to Hunan Huaya Culture Communication Co., Ltd. (hereinafter referred to as Huaya Company) until July 31, 2023. The property has three floors in total, and the contract stipulates that it is not allowed to sublet. However, in May of the same year, Huaya Company transferred the first and second floors to Changsha Niuyue Fitness and Beauty Co., Ltd. (hereinafter referred to as Niuyue Company) for operation until May 31, 2023. Subsequently, on the original sales department of Evergrande Jiangwan, two huge iron-framed signboards "Huaya Art School" and "Niuyue Swimming Fitness Club" were erected.

　　Beginning in April 2019, residents in Evergrande Jiangwan and its surrounding areas found that Niuyue Fitness began to distribute advertising leaflets to recruit members, and news of "Niuyue Fitness" running a membership card appeared among the owners in the surrounding communities.

　　Many salesmen scattered within one kilometer around Evergrande Jiangwan distribute experience cards for residents to experience in the morning and evening. Subsequently, many residents spent money on cards after the experience. There are many kinds of membership cards, such as one-year, two-year and five-year cards, with personal trainer and without personal trainer. Among them, a four-year comprehensive card with 2200 yuan is the choice of many consumers.

　　Ms. Xiao got three cards in one breath. In addition to giving herself a five-year comprehensive fitness card, she also got two children swimming cards of 1,600 yuan and 1,800 yuan from Bao Xuehui, with a total consumption of more than 7,000 yuan. "I read the contract (between the gym and Evergrande Property) and said that the contract has been signed for more than four years, which proves that they are reliable and safe. You (the gym) are irresponsible, and Evergrande will also contain you. Evergrande will never run, I think so. " Ms. Xiao said.

　　Later, the card information obtained by members from the front desk of the gym showed that from April 11, 2019 to November 6, 2019, at least 1,229 consumers had applied for various types of membership cards, with a total amount of at least 1.93 million yuan. Among them, the peak of card processing is mainly before August. By September, the amount of membership card is getting smaller and smaller, and even a "challenge monthly card" of only 518 yuan appears.

　　Ms. Zhao, the owner of Evergrande Jiangwan, said that she had a 3,000-yuan swimming card in Niuyue Fitness. Under the advertisement, on September 23, 2019, she had a 518-yuan challenge card in Niuyue Fitness. The next day, she went swimming and found that the gym was closed, and "the boss ran away".

　　Many members introduced that at the end of September last year, Niuyue Fitness closed directly on the grounds of "fire inspection".

　　This is similar to many fitness service places that run on the road. After that, consumers called the police, called the mayor’s hotline, complained to 315, etc. Then, the gym opened for a short time, so in October and November, four people applied for cards. "Everyone really believes and hopes that this gym will continue." One member said.

　　However, during the "pretend" business hours, there was no coach in the gym, the swimming pool was not changed and heated, and the tiles at the bottom of the pool fell off, causing many members to be injured. By November, the whole gym was completely quiet.

　　The gym is still there, and the membership rights are gone.

　　Members still remember that in September 2019, after calling the police and waiting for the police to come, members surrounded Wang Zhongxin, the head of the gym. "He looks very rich with gold and jade on his hands and neck. But at that time, he kept saying that he had no money and owed the coach’s salary, so the gym could not operate. " Many members introduced.

　　In September 2019, Wang Zhongxin was surrounded by members to discuss.

　　The Paper combed the payment information of dozens of members and found that many members paid the money to Wang Zhongxin.

　　After the gym closed, some members who added Wang Zhongxin, the "boss" of the gym, found that in January 2020, after the running storm was silent, Wang Zhongxin, whose name on WeChat was "Survival of the fittest", "showed off wealth" in the circle of friends. In several videos, he is wearing a gold watch, driving a suspected Ferrari sports car and racing with passionate music.

　　New Yue Fitness Boss "Wang Zhongxin" friend circle screenshot

　　In July this year, this gym located in the comprehensive building of Evergrande Jiangwan opened again. It’s just that the signboard on the roof has changed two words, from "Newleap Swimming Fitness Club" to "Guoli Swimming Fitness Club". Previously, members’ cards in "Niuyue" were invalid, and they had to re-apply for cards in order to continue swimming in "National Power".

　　In 2020, after "running the road", the signboard of "National Fitness Swimming Club" was changed.

　　In late July, some members’ representatives were called to a meeting in the Jiangwan Community of Evergrande. The members of Evergrande Commercial Management, Guoli Sports and Huaya Company announced that Huaya Company had taken back the gym operated by Niuyue Company and now transferred it to Guoli Sports Company for operation. The original membership rights need to be changed, such as a four-year comprehensive card, which can only be used on September 1 this year, or it can be used voluntarily until December this year. The one-year cards, challenge cards, etc. that have expired before are all invalid. Now there are new charging standards for national strength swimming and fitness, such as 1,280 yuan for a half-year card and 1,888 yuan for an annual card.

　　On August 24th, The Paper contacted Huaya Company. Xiang Yanhua, the person in charge of the company, said that after renting the whole clubhouse from Evergrande in those years, he entrusted the swimming pools and gymnasiums on the first and second floors to Niuyue Company for operation in addition to education and training on the third floor because he was not qualified to operate the swimming pool. Evergrande knows and acquiesces in this. As of November last year, Niuyue Company had owed Huaya Company more than 600,000 yuan in entrusted management fees, utilities and gas fees. After Huaya Company sued Niuyue Company to Furong District Court, on June 30 this year, Furong Court ordered both parties to terminate the entrustment contract. Therefore, Huaya Company has now taken back the gym and entrusted Guoli Company to operate it.

　　As for the membership card with a total value of nearly 2 million yuan handled by more than 1,000 consumers in Niuyue Company, Xiang Yanhua said, "You can only go to Niuyue Company, which handled cards for members at that time."

　　So what is the responsibility of Huaya Company, which cooperates with Newleap? In this regard, I am evasive to Yanhua. However, in the interview, she revealed that Niuyue Swimming Gymnasium has been operating poorly since its establishment. To this end, Huaya Company spent more than 200,000 yuan to buy a boiler to heat the swimming pool; After the coach went on strike in September last year, Huaya also paid the coach a salary of more than 100 thousand yuan in arrears; When the gym was about to have an accident, Huaya found in the office that Wang Zhongxin had issued a new batch of leaflets, and they stopped it.

　　On August 27th, The Paper contacted Wei Mou, the head of Niuyue Company. Wei said that Niuyue Company had transferred the gym to Wang Zhongxin on April 7, 2019, so Niuyue Company was irresponsible for the rights and interests of its members.

　　However, when a member applies for a card, the official seal on the service contract and the receipt of payment is clearly stamped with the "Special Financial Seal for Newleap Swimming and Fitness". In this regard, Wei said, "That is Wang Zhongxin’s own radish chapter, which has nothing to do with Niu Yue."

　　Contract signed between members and NewYork Swimming and Fitness Club

　　Expert: It should not be an "IQ tax" for consumers to run away with money.

　　Liu Jiahui, a member of the 315 Lawyers Group of China Consumers Association and a lawyer of Beijing Derun Law Firm, told The Paper that it is easy to "run away" in prepaid consumption. After consumers’ rights and interests are infringed, it is mostly difficult to defend their rights, because it is difficult for individual consumers to spend time and energy on litigation for their losses of one or two thousand yuan, asking for help from 12315 and the Consumers Association, but only mediation is not mandatory, which creates an opportunity for businesses.

　　Liu Jiahui introduced that in many "running away" incidents, there are frauds. "Taking money away without providing services is a kind of contract fraud. One party to the contract has no intention to perform its obligations at all, or clearly knows that it cannot perform its contractual obligations, but it is a typical feature of contract fraud to defraud one party’s property by signing a contract and not performing or performing a small part of its contractual obligations. "

　　In addition, Liu Jiahui told The Paper that the consumer bought the fitness card of Niuyue Company and formed a contractual relationship with Niuyue Company. Niuyue Company’s rights and obligations under the contract must be agreed by the consumer. If it is transferred without the consent of the consumer, Niuyue Company will still bear all the responsibilities. If Niuyue Company fails to announce its transfer to consumers, regardless of whether Niuyue Company knows about Wang Zhongxin’s card application in his name, Niuyue will bear the responsibility. Because for consumers, Wang Zhongxin’s behavior is regarded as the behavior of Niuyue Company. Huaya Company, as the entrusting party entrusted by new york Company, takes full responsibility for the liabilities arising from the breach of contract by the entrusted party, Newleap Company.

　　The Paper noted that in December last year, Guangdong Maoming Intermediate People’s Court upheld the conviction of two gym shareholders for contract fraud. According to the judgment, from November 2017 to September 2018, Maoming Wellman Fitness Club had difficulties in operation and could not make ends meet. The company’s shareholders Zuo Moudong and Li Moufeng still sold their membership cards to the public at ultra-low prices in the name of the company, even though they knew that they would lead to business failure. Finally, more than 12,000 people applied for the cards, with an amount of 5.34 million yuan. However, the funds raised by the club are used for club operation or other expenses, which leads to the failure of members to get the promised return on fitness services, and the arrears of workers’ wages, rent, water and electricity are as high as 400,000 yuan, which has caused great adverse effects.

　　Many members also reported the behavior of Niuyue Gym and Wang Zhongxin to Ma Po Ling Police Station of Changsha Furong Public Security Bureau. On August 27th, The Paper learned that the Ma Po Ridge Police Station had accepted the case and intervened in the investigation. The relevant person in charge of the institute said that at present, Hunan is cracking down on "prepaid consumption", and the public security organs will actively crack down on such suspected criminal acts.

　　Ma Po Ling Police Station accepts reports from members.

　　Wu Wei, secretary general of Hunan Consumer Council, said that there are a lot of prepaid card disputes in the field of consumer services. In March this year, the Committee issued the Investigation Report on the Status of Prepaid Consumer Rights Protection in Hunan Province. 43.6% of the respondents have handled prepaid cards, and 14% of cardholders have experienced rights protection. Among all consumption problems, the proportion of operators "running the road" is as high as 48.2%.

　　To this end, the Hunan Provincial Market Supervision Bureau launched a special rectification campaign. By the end of July, a total of 41,289 market players were inspected, covering shopping malls, restaurants and other industries, and 9 cases were filed and 8 cases were banned according to law. Hunan will impose joint punishment and credit restraint on "blacklisted" enterprises, investors and senior executives who have closed their doors and "run away" residences, and strengthen the prudent review of market access to achieve "one place is untrustworthy and everywhere is limited". We will maintain a high-pressure situation on illegal prepaid consumption, and resolutely crack down on illegal activities such as hiding money, malicious infringement and fraud.

　　Liu Junhai, director of the Institute of Commercial Law of Renmin University of China and vice president of China Consumers Association, said that in view of the problems in prepaid card consumption, on the one hand, it is necessary to improve the system design, such as establishing prepaid card amount, filing and approval, third-party depository and other systems; on the other hand, market supervision departments and public security organs should work together to eliminate regulatory blind spots and regulatory vacuum and jointly rectify them.

　　Liu Junhai told The Paper that businesses running away should not be paid by consumers ‘ IQ tax ’ . The negative effect of running away from the road is great, because a mouse excrement has broken a pot of soup, which affects the construction of the integrity system of the whole market economy. "The level of integrity depends on the lowest board. At present, the market supervision department is out of order, but regulators should not fail. They should stand up and do justice for heaven and make good use of the powers entrusted by law."

CCTV News:On May 3, some netizens reported that a "pet blind box" was collected and delivered at a courier station in Chengdu, Sichuan, and the kittens and puppies in cages were dying. Some caring people in Chengdu immediately organized rescue. A caring person who participated in the on-site rescue said that the delivery place of these cats and dogs was Chengdu Sanlian Flower and Bird Market, and the merchants delivered live pets to the buyers in the name of selling "blind boxes".

At 22: 30 on May 3, the reporter arrived at Xiqiao West Street, Chengdu Railway Station. The scene was filled with the cries of cats and dogs, which came from cages on the ground.

Chen Yulian, head of Chengdu Love Home Animal Rescue Center:This car pulled a car (cats and dogs) over, and then we followed. They just (turn) the car (cats and dogs) onto this car. Let’s take a look at this van. It’s completely closed. Close the two back doors, and all the cats and dogs must be locked inside.

Subsequently, the two trucks were stopped by volunteers in the rescue center and called the police. The reporter saw that a woven bag was put on the outside of each cage, and ZTO Express’s express bill was posted on each bag. After stopping the van, the volunteers tore a piece of each woven pocket to give the kittens and puppies air and water to drink. Subsequently, the reporter found the person in charge of the express delivery site to understand the situation.

Soon, the police of the local police station and the staff of the street office have arrived at the scene. In the early morning of May 4, these kittens and puppies were safely transferred, and law enforcement officers began to verify the information.

Chengdu Postal Administration: It will be put on file for handling.

The relevant person in charge of Chengdu Postal Administration said yesterday (May 5) that the postal administration immediately launched an investigation after paying attention to the situation of "delivering blind boxes for pets". For the behavior of the courier outlet suspected of illegally receiving and sending live animals, it will be put on file and the handling of the case will be disclosed in a timely manner according to law. At present, the local animal inspection department in Chengdu has temporarily detained all cats and dogs according to law, and temporarily placed them for inspection.

In addition, the ZTO Express company involved also issued a notice saying that these live animals were sold online by e-commerce customers of the platform, and were illegally collected by Lotus Pond outlets in Chengdu, ZTO Express. At present, the express collection business of this outlet has been suspended, and the person in charge of delivery safety of ZTO Express Sichuan Provincial Management Center has been suspended for inspection.

The transportation and delivery of live animals has been clearly stipulated by law.

Since May 1 this year, the Law on Animal Epidemic Prevention has been implemented, and there are clear legal provisions on the transportation and delivery of live animals. On March 19th last year, the State Post Bureau also issued a notice, demanding to regulate the delivery of live animals, severely crack down on the illegal delivery of wild animals and their products, and strictly regulate the delivery of live animals other than protected wild animals. Then, whether the merchants and platforms selling "pet blind boxes" and the express delivery responsible for transportation are illegal, experts have given corresponding interpretations.

Respect the law and refuse the blind box "out of line"

The rise of blind box economy is largely due to satisfying consumers’ curiosity and surprise about uncertainty. However, using blind boxed animals to build some people’s happiness on the basis of animal suffering or even loss of life is a departure from human nature and alienation of entertainment. Merchants must abide by the relevant laws and regulations on the delivery of live animals, and courier companies should not knowingly commit crimes.Respect for human nature, respect for the law, and people’s hearts are not blind, so there will be no such bad and out-of-line blind box.