Won the first place in quality, and the reliability of M5 in the industry market was double certified.

 In recent years, China’s new energy vehicle industry has developed at a high speed, and many new energy vehicles launched in the market have also been closely watched by consumers. When it comes to new energy vehicles, battery safety is definitely the most concerned factor for users. Among them, M5, a subsidiary of AITO, has conquered many consumers with its good battery safety strength, which has been fully affirmed by the market once it is listed. So, how safe is this car? Let’s explore it together!

HUAWEI ADS 2.0 provides a better travel experience.

With the gradual enrichment of the functions of advanced assisted driving system, adaptive cruise, lane departure warning, lane keeping and other advanced assisted driving functions are also carried on more and more vehicles, and the M5 Intelligent Driving Edition is no exception. It is equipped with HUAWEI ADS 2.0 advanced intelligent driving system and has 27 sensing hardware, including 1 overhead laser radar, 3 millimeter-wave radars, 11 lateral and backward vision sensing high-definition camera sets and 12 ultrasonic radars, which can accurately identify vehicles, pedestrians, traffic facilities and signs, piles and so on, making travel safer, easier and more enjoyable. Moreover, in the AEB night limit test in car home before, the version of Wujie M5 Zhijia realized accurate identification and braking at a high speed of 80km/h in the side rollover scene, which perfectly avoided collision and was far ahead of the opponent.

Even in the face of complex scenes such as night, rain, snow, fog and dimly lit tunnels, the laser+millimeter wave radar equipped with the M5 version of Zhijie can easily identify moving and static targets. The longest detection distance reaches about 200m, and the maximum horizontal detection angle reaches 120. Simply put, the rapid intervention reaction can be recognized within 200 m, so that the car can see and understand, stop and drive better. In this way, whether you encounter pedestrians crossing the road, children entering the street from parked cars, or cyclists jumping out from the guardrail, with the blessing of such an active safety system, the M5 intelligent driving version can easily avoid it and prevent accidents.

"Five-star" safety battery, forming a different safety fortress

The reliability and safety of batteries have always been the focus of consumers of new energy products, and the M5 has obvious advantages in this respect. The battery of Wenjie M5 is the first in the industry to implement the technical standard for covering the positive and negative electrodes of the battery, and the covering performance of the battery core is fully inspected, thus ensuring the safety performance of the battery to the greatest extent.

On this basis, relying on the design requirements and acceptance standards of Huawei Intelligent Vehicle Selection which are higher than the industry standards, Wujie M5 adopts a five-fold protection structure design in the battery pack of the whole vehicle, which can effectively resist the impact energy of obstacles when the vehicle collides with the bottom, so as to protect the internal battery cells from deformation to the greatest extent, and the single battery cells will not catch fire when deformed. In case of single battery failure, the whole vehicle will be cut off, the liquid cooling will be active, the exhaust valve will be opened and the subsequent spread will be prevented, and an open flame will never be seen. In the research and development stage, the battery pack will undergo 150+ rigorous tests, covering many usage scenarios such as safety, life and storage. Among them, 25 rigorous safety and reliability tests and 10 safety and reliability tests have far exceeded the national standard requirements. There is no need to worry about battery safety in daily high-pressure car washing, speeding bumps, and rubbing accidents.

In addition to these passive safety, the M5 Smart Drive Edition is also equipped with cloud battery health management. So, what is a cloud battery management system? Generally speaking, this system can realize intelligent monitoring and management remotely in the cloud. With it, which battery of the car has a problem and which battery is abnormally powered off, it will give an early warning reminder in advance, and it will not wait until the battery failure alarm of the whole vehicle suddenly falls on the road, causing an accident, which is extremely intimate.

Recently, China Automobile Quality Network published the "Quality Ranking of New Energy Medium-sized SUV in 2023" list, and the M5 won the first place in the list, and its reliability was once again certified by the authority at the industry level. Jinbei Silver Cup is not as good as users’ reputation, and its strong security strength has been quickly recognized by the market and the public, which is also embodied in the sales volume. According to the official data, in 2023, the M5 has achieved a cumulative sales volume of 120,000+,which is very popular among consumers.

In order to enable consumers to drive their cars as soon as possible, the M5 series has been decided recently. It can be picked up in less than two weeks without going through a long waiting period, and a new car can be driven before the Spring Festival to get an intelligent and reliable travel experience. If you want to buy a safe and reliable new energy vehicle, the M5 series will be a good choice!

Can Aouita from Huawei enter the channel of Yu Chengdong?

Wen | Lu Jiu Business Review

There are more and more new energy vehicles with Huawei as their selling point, from the polar fox to the world and then to Aouita. 

Lu Jiu Business Review learned that Aouita will start a test drive in the near future. In early September, its mass production vehicles will arrive one after another, and a centralized test drive meeting will be held in Beijing. At present, the shops in Aouita are still displaying non-mass production engineering vehicles.

Aouita’s official entry into the market will mark the emergence of another car company that has deeply branded Huawei.

However, the biggest question now is: Can Aouita enter Huawei’s sales network and enjoy the same treatment as the media? After all, Aouita now has too few stores of its own, only 11.

According to national business daily, Tan Benhong, CEO of Aouita, said in an interview, "We are talking about the way of channel cooperation with Huawei, but not on behalf of sales. When the scale of our channels has not been fully reached, (Huawei) will help us, but it is not a substitute."

However, everyone who knows Huawei knows that Huawei’s terminal belongs to Yu Chengdong’s sphere of influence, while Aouita’s cooperation is Xu Zhijun on the platform.

How much weight does Aouita have in Huawei?

Since its birth, Aouita has always brought its own aura and attracted much attention. 

According to public information, Aouita was jointly built by Changan, Huawei and Contemporary Amperex Technology Co., Limited. Changan led the vehicle design and development, Huawei was responsible for intelligent electric technology, while Contemporary Amperex Technology Co., Limited was responsible for providing batteries. The three companies jointly built a CHN platform to empower Aouita.

However, it is strange that there is no Huawei among the shareholders of Aouita Company.

According to Aiqicha’s data, Aouita Science and Technology (Chongqing) Co., Ltd. is backed by eight companies, including Contemporary Amperex Technology Co., Limited, Chongqing Changan and Shanghai Weilai. The capital contribution of Contemporary Amperex Technology Co., Limited is RMB 280 million, Chongqing Changan is RMB 275 million and Weilai is RMB 13.3 million.

I didn’t see the shadow of Huawei, that is to say, in Aouita’s case, Huawei only gave technology and didn’t pay.

There is a big difference between Aouita’s external release and the press. Whether it is the strategic signing conference of Contemporary Amperex Technology Co., Limited, Huawei and Changan Automobile, or the Chongqing Auto Show on June 25th, the specifications attended are quite high. In addition to Tan Benhong, Chairman of Aouita, Zhu Huarong, Chairman of Changan Automobile, Xu Zhijun, Chairman of Huawei, and Zeng Yuqun, Chairman of Contemporary Amperex Technology Co., Limited often come out of the platform.

In addition, Aouita’s product launch can also show another clue.

At the Aouita 11 product launch conference on August 8th, Tan Benhong, the chairman, came out to introduce Aouita 11, and three bosses stood on the platform by video.

In contrast, the press conferences of M5 and M7 were introduced by Huawei’s Yu Chengdong as the leading actor, and Selis’s presence was not high.

On June 25th, when Aouita signed a comprehensive strategic cooperation agreement with Huawei, Chi Linchun, president of BU Marketing and Sales Service Department of Huawei’s smart car solution, said that Aouita was the heavyweight model of Huawei’s full-stack smart car solution.

According to Lu Jiu’s business review, before and after the product launch on August 8th, Wang Jun, chief operating officer of Huawei BU and president of intelligent driving solution product line, also visited Chongqing Times Tianjie Experience Center in Aouita and introduced Aouita 11.

In terms of leadership specifications, Xu Zhijun, the rotating chairman of Huawei, endorsed the platform, and the relevant person in charge of Che BU also came forward to promote it vigorously; In the depth of cooperation, Aouita and Huawei have cooperated heavily in the whole stack, and Aouita also has the trademark authorization of Huawei HI, but whether Aouita can enter the Huawei channel has not been confirmed.

Previously, the media reported one after another that the two sides were actively implementing the preparations for entering their store channels. On August 30, national business daily reported that Tan Benhong said: "We are talking about the way of channel cooperation with Huawei, but not on behalf of sales. It is when the number and scale of our channels have not been fully reached, (Huawei) will help us, but it is not a substitute."

Lu Jiu’s business review found that the so-called two sides are actively implementing the store channel, which was unilaterally announced by Aouita, and Huawei has never spoken to the outside world.

Intriguingly, we haven’t seen the shadow of Yu Chengdong in the cooperation activities between Huawei and Aouita.

On important occasions such as cooperation signing and press conference in Aouita, Xu Zhijun, rotating chairman of Huawei, and heads of various departments of Auto BU attended, but Yu Chengdong, CEO of Huawei BG, CEO of smart car solution BU and director of IRB of smart terminal and smart car parts, never showed up.

Lu Jiu’s business review noted that there was a similar situation in the cooperation with BAIC. Huawei cooperated with BAIC very early, and signed a contract in 2017, and then signed three contracts. Huawei was mainly attended by Xu Zhijun and Wang Jun, and Yu Chengdong never showed up. Yu Chengdong didn’t appear until the release of Alpha S, the polar fox. Yu Chengdong attended the cooperation between Huawei and the international community.

Therefore, do Aouita and Wen Jie belong to different spheres of influence within Huawei?

"China content" is high, but it can’t enter the Huawei channel?

Huawei’s channels have always made car companies drool.

On the evening of September 1st, according to Sellers’ production and sales express, the sales of Jiejie automobile, which cooperated with Huawei, exceeded 10,000 in August.

Asking for big sales is inseparable from Huawei’s channel empowerment.

According to public data, as of August 25, there were 781 sales centers in 190 cities, including 163 user centers and 618 Huawei sales stores.

Huawei also regards its own channels as an important part of empowering automobile brands. According to the data learned by Lujiu Business Review in Huawei in July, Huawei has 12 flagship stores, 116 smart life houses, 5,000 authorized experience stores and more than 60,000 retail positions. Importantly, these stores are all in shopping centers, which are highly matched with the demand of new energy automobile stores.

Whether it can enter Huawei’s sales channels or not, for a long time, there has been no exact news from Aouita, and the caliber of store sales is different.

The salesperson of a Huawei store in Beijing believes that it is impossible for Aouita to sell through Huawei’s channels. "People are an independent brand, and Huawei is the model of HUEWEI Inside. Huawei is only its supplier, so it is impossible to sell through Huawei’s channels."

Aouita’s Suzhou sales staff also said that it is impossible for Aouita to sell in Huawei stores for the same reason as Huawei stores. "Because Aouita is a brand new brand, it will still sell itself."

"Our major shareholders are Changan and Contemporary Amperex Technology Co., Limited, and Huawei is not a major shareholder. Why do you sell it in his store?" The person in charge of Aouita’s Beijing sales store said.

"Huawei actually doesn’t have a few good shops. Many people want to buy Huawei mobile phones. They will search Huawei’s stores in the shopping malls and go directly. Huawei stores don’t have to find the location of big passengers. But the car is different. The new brand still needs a big passenger flow position to attract customers to see the car. " The person in charge of Aouita Suzhou Store said.

Although it is indicated that the channel will not borrow Huawei, the sales in Aouita emphasize the relationship with Huawei and their own "Chinese content".

"We use a complete set of HUAWEI Inside solutions, including car systems, assisted driving, laser radar, as well as Huawei’s motors and Huawei’s drive system. Now there is no second company in the industry that has such a deep cooperation with Huawei." The sales person in charge of the Beijing store said. He believes that the cooperation between Huawei and the international community is not as deep as that of Aouita.

In order to strengthen the content of Chinese, the Suzhou store manager particularly emphasized the hierarchical relationship between Yu Chengdong (pushing the question circle) and Xu Zhijun (platform Aouita). "Huawei’s boss platform is only Aouita. After our conference, many people asked why there was no Yu Chengdong, but later found out that Yu Chengdong’s level was actually lower than Xu Zhijun."

Behind Aouita and Wen Jie

In a phone minutes of Huawei’s in-depth interpretation of intelligent driving, Huawei introduced that there are three modes of cooperation: Tier1 (traditional parts supplier mode, supplying intelligent parts for car companies), HI mode (Huawei Inside mode) and intelligent selection mode.

Among them, Huawei’s intelligent selection mode is the fastest, because almost the layout of the whole vehicle is coordinated by Huawei, and the gross profit contributed by the intelligent selection mode is relatively high. In contrast, "HI mode will have less gross profit, because the cost of HI mode itself is high, but the pricing cannot be particularly high."

According to the data, the current cooperation between BAIC and Huawei is HI mode, and may consider participating in the intelligent selection mode in the future. Moreover, there are many car factories that cooperate with Huawei in HI mode, including GAC and Audi.

According to this summary, HI mode is the main mode of ADS (Huawei Autopilot). But HI is not the most prominent module for intelligent selection. Therefore, from the perspective of the entire car BU, Huawei currently attaches the most importance to smart selection, while ADS attaches the most importance to HI.

Based on these paragraphs, we can see that the gross profit of HI mode is low, and Huawei pays more attention to smart selection, which may be the reason why Aouita has made slow progress in entering Huawei’s channel.

Moreover, the autopilot data of the model will be open to Huawei, but in HI mode, the cooperative manufacturers will carry the corresponding data in their own data closed loop and will not share it with Huawei.

In the cooperation mode, the intelligent selection mode is far from the HI mode.

Lu Jiu’s business review learned that Huawei Automotive Intelligent Selection and HI belonged to different departments at the earliest.

In May 2019, Huawei’s Smart Car Business Unit (IAS BU) was formally established. This department was originally affiliated to the ICT Management Committee, with Wang Jun as its president and Xu Zhijun as its top leader. On September 2, 2021, Huawei was re-appointed, and Yu Chengdong became the CEO of Huawei’s smart car solution BU.

Prior to this, Huawei’s smart cockpit business belonged to IAS BU, HiCar, vehicle-mounted 5G communication and other businesses, belonging to the consumer business group and under the control of Yu Chengdong. Huawei combined these two businesses into one, and both of them were placed under Yu Chengdong. According to the analysis of people familiar with the situation, the main purpose of this move is to improve the implementation and operational efficiency within the group.

The source said that the earliest signing subjects of Huawei’s cooperation with BAIC and Aouita were Huawei Technologies Co., Ltd.; And the cooperation with Xiaokang Sailis, the signing subject is Huawei Terminal Co., Ltd.. Behind this are two companies.

Huawei Technologies Co., Ltd., which provides software and hardware solutions, has a great weight in HI mode, and is the business that Xu Zhijun was in charge of before; The Huawei terminal resource Hicar Huawei Intelligent Selection is led by Yu Chengdong and belongs to the consumer BG. Although it is now under the control of Yu Chengdong, there is inevitably a difference in the relationship between "biological and adoption".

Whether Huawei’s full-stack car solutions can be sold in Huawei’s terminal channels depends on Yu Chengdong.

Huawei has a rotating chairman system. During the rotating period, the rotating chairman is the top leader of the company. Each rotating chairman has a term of six months, so it is difficult to have a lasting influence on the following departments. Therefore, whether the channel sells Aouita or not depends on Yu Chengdong.

About cars, Xu Zhijun and Yu Chengdong have different ideas, which are on the table and have been reported by the media. Yu Chengdong wants to build a car, but Xu Zhijun doesn’t want to build a car.

It is Yu Chengdong’s specialty to engage in consumer business. Huawei has so many channels that it has great advantages in making cars. However, if Huawei goes out on its own, car companies will be more jealous, and Huawei’s car solutions will be even harder to sell. This business was in the charge of Xu Zhijun before.

Rong Hui, former vice president of Beijing Automotive Group New Technology Research Institute and CEO of Huihui Technology, once revealed that Huawei’s smart car solution will cost about 40,000 pieces in cooperation with Huawei. He estimated that Huawei’s profit will be at least 15,000 pieces.

How much can Huawei earn by selling a car?

According to media reports, according to the information disclosed by Huawei executives before, the share between Huawei and Sellers is about 1:9, and the price of M5 is around 300,000. Huawei can get 30,000 for a car, of which 20% is the technology licensing fee, which is about 6,000 yuan, and the rest is the store income.

HI mode Huawei earns a lot, but the investment in intelligent driving research and development has been very large, and many car companies are jealous of Huawei. In contrast, the smart selection model is easy to earn, and car companies are also willing. Huawei was blocked by the United States, and there was no mobile phone to sell in the store. With a car, it just met the shopkeepers who had no goods to sell.

In August, in an article in Huawei’s internal forum, "The management policy of the whole company should shift from pursuing scale to pursuing profit and cash flow", Ren Zhengfei mentioned that smart car solutions should not spread a complete front, and it is necessary to reduce the research budget and strengthen the business closed loop.

Huawei BU has invested a lot in autonomous driving. To achieve a closed-loop business, it is obvious that the pressure of intelligent selection mode is less.

Self-built channels are difficult to support sales.

So far, there are only 11 stores in Aouita.

On August 8, 2022, when a press conference was held in Aouita, Tan Benhong said that the first batch of sales centers in Aouita will land in 10 cities and will officially open on August 8. This year, experience centers and service outlets will be stationed in 100 cities.

On September 1st, Lujiu Business Review was found in official website, Aouita. It is still the original 10 cities, and there are two in Chongqing, with a total of 11 direct stores. According to interviews and telephone calls, most of these stores opened in August. The person in charge of Suzhou sales told Lu Jiu Business Review that the Suzhou store only has an outreach booth at present, and the store will not open until October.

Offline stores have a great impetus to automobile sales, and the speed of building offline stores in Aouita is somewhat slow.

Although new energy car companies are now learning Tesla and booking cars online, offline experience stores are extremely important support. Without the experience of offline stores, it is difficult for car owners to book cars directly online.

Li Xiang once said that with or without stores in a city, the market share will be eight times different.

According to public reports, by September, 2022, LI had 265 retail stores covering 118 cities in China, and 316 after-sales maintenance centers and authorized car body and painting centers covering 226 cities. Weilai official website shows that Weilai has 402 service outlets nationwide.

Just eleven stores, certainly difficult to support Aouita’s ambition, the number of existing stores is far from enough.

As early as June this year, Aouita said that in terms of channels, it will adopt the modes of self-construction and partner joining, and plans to cover 110 cities in the year, and simultaneously promote the entry into Huawei stores.

But now it seems that this progress is a bit slow.

Large shopping centers are currently the best choice for new energy car companies to sell stores. However, it will not be fast to find a suitable shop in the shopping center, negotiate with the shopping center, decorate and move in.

Changan Automobile, behind Aouita, can’t help in the channel. First of all, Aouita is an independent company, and Changan Automobile is not a major shareholder. In addition, the main channel of Chang ‘an is in 4S stores, and the tonality of new energy vehicles owned by Chang ‘an is quite different from that of Aouita.

According to the survey of CMB International Securities, the ability of shopping centers to absorb new energy sales stores is also limited. First, because the stores of new energy auto companies are on the ground floor, the supply area is limited. In addition, new energy auto stores do not contribute much to passenger flow, so shopping centers must maintain the correct combination to increase passenger flow.

"When you go to the mall now, you can see that as long as there is a large flow of people, cars are basically contracted. Now the better bunks have actually been chosen almost, and it is more difficult to find a berth now. " The person in charge of the Suzhou store told Lu Jiu Business Review on the phone.

Since it is difficult to support the ideal sales volume by its own channels at present, Huawei’s channels are more and more important for Aouita. Can we get in or not? Aouita and the industry are waiting for Huawei’s answer. How to coordinate the resources between HI mode and Smart Choice mode and build Huawei’s core competence in the new energy automobile industry? This is also a proposition that Huawei must face seriously.

China’s crackdown on obscene, pornographic and vulgar online games and mobile games has achieved initial results

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Live broadcast with goods and rules, industry chaos should be changed.

  Beijing Daily reporter Sun Qiru

  "Live broadcast with goods" is the inevitable outlet at present, but under the brutal growth and rapid expansion, the industry is also facing many chaos caused by mixed quality and lack of supervision. Recently, China Advertising Association issued the Code of Conduct for Webcast Marketing (hereinafter referred to as the Code). As the first special self-discipline regulation on online video marketing activities in China, it will be officially implemented from today, and the live broadcast will have rules to follow for the first time.

  Advertising in the live broadcast room must also abide by the advertising law.

  "Z-largest winery in the world", "Z-low price in the whole network", "Drunk and popular" and "the only winery in China" … … In the vibrato video of a wine blogger, the anchor will hear the sound of "beep" and "beep" from time to time during the introduction of goods.

  The reporter found that in order to avoid mentioning the word "most" such as "the lowest price" and "the world’s largest", some anchors chose to play the edge ball, hiding the sensitive word "most" directly through the beep sound, and using homophonic words or initials such as "drunk" and "z" in the subtitles to make consumers in the live broadcast room have relevant associations.

  The Code clearly states that those who publish commercial advertisements in online live marketing shall strictly abide by the provisions of the Advertising Law of People’s Republic of China (PRC). However, the Code does not provide a detailed reference for the anchor behavior in the live broadcast room, which belongs to commercial advertising and which belongs to marketing behavior. Liu Junhai, a professor at the Law School of Renmin University of China, believes that anchors don’t simply read advertisements and introduce products in the live broadcast room, but what they do to consumers is an invitation to offer, which belongs to the category of advertisements. Once consumers agree, a "contract" is established.

  In addition, for special commodities such as drugs, medical devices and health foods, the regulations are clear. When selling special commodities such as drugs, medical devices, health foods and formula foods for special medical purposes, merchants should obtain corresponding qualifications or administrative licenses according to law.

  The anchor should be authenticated by real name and must not be faked.

  With the popularity of live broadcast, in order to increase popularity, brushing bills and buying powder have become the default hidden rules of some industry participants.

  The "Code" proposes that anchors should ensure that the information is true and legal in live broadcast activities, and must not make false propaganda on goods and services to deceive or mislead consumers. The anchor shall not defraud the merchant’s commission by means of false purchase or after-the-fact return, and the online live broadcast marketing subject shall not use traffic fraud methods such as swiping the bill and speculating the letter to fabricate or tamper with the transaction data and user evaluation.

  In addition, the anchor should be authenticated in real name when entering the webcast marketing platform, and the front-end presentation can adopt nicknames or other names that meet the requirements of laws and regulations.

  However, yesterday, the reporter searched for keywords such as "live broadcast service" and "live broadcast viewing" on the e-commerce platform, and still found many merchants who provided the service of buying powder in the live broadcast room, and said that they provided "fans on all platforms, popular service" and "fan promotion, heat promotion, service first and payment later".

  "Interested babies can buy with a V letter". In some live broadcast platforms, the reporter saw that many anchors will guide consumers to buy privately in the live broadcast.

  In this regard, the "Specification" proposes that the operators of webcasting marketing platforms of content platforms should strengthen the trading behavior norms of merchants and anchors stationed in the platform, prevent anchors from taking link jumps and other ways to induce users to conduct offline transactions.

  The platform should establish an anchor credit management system.

  On June 29th, according to the "618" public opinion analysis report on consumer rights protection released by China Consumers Association, the Fashion Shopping Community Gaining App was named for selling fake and shoddy products, and Luo Yonghao live broadcast with goods overturned. Yesterday, Luo Yonghao responded to the roll call of China Consumers Association, saying that the description was objective and thanked him for his supervision. Luo Yonghao explained that after the "take some time" flowers on the shelves in its live broadcast room withered after arrival, they immediately contacted all consumers who bought the product for a refund and double indemnity.

  In fact, in Luo Yonghao and other high-profile head anchor broadcast rooms, once the products with goods have problems, under the supervision of online public opinion, after-sales service is relatively guaranteed. The reporter noticed that among the problems reflected by many consumers, in the live broadcast rooms of small and medium-sized anchors on various platforms, problems such as merchants refusing to deliver goods after buying low-priced goods, and goods bought in the live broadcast room not supporting 7 days of unreasonable return still frequently appear.

  This time, in view of the problem that some consumers have no place to make after-sales complaints after experiencing quality problems in the products purchased in the live broadcast room, the Code requires the platform to establish a convenient complaint and reporting mechanism, disclose information such as complaints and reporting methods, and handle complaints and reports in time. The "Code" also proposes to formulate a catalogue of goods or services prohibited from being promoted in this platform and corresponding rules; Establish credit management systems such as credit evaluation, rewards and punishments for merchants and anchors, and strengthen their awareness of compliance and trustworthiness; Improve the information preservation system of goods and services transactions, and preserve the relevant contents of online live marketing transactions according to law.

China won the world’s top championship first, and foreign drivers were scolded for waving five-star red flags.

[Text/Observer Network Xu Ganang]

Recently, a great event happened in the domestic automobile circle: at the Moroccan station, the first stop of the 2019 World Touring Car Competition (WTCR) which ended on April 7, the first place was a China brand car: Geely Link.

It is worth mentioning that this is also the first time that China automobile brand has entered the stage of the top international RV race.China won the first place at its first show.The Swedish driver bjork, who was driving this Lectra racing car, exclaimed that it was "completely unexpected", climbed onto the roof of Thed Bj?rk after the race and waved a five-star red flag.

Bjork standing on the Lectra 03 waving a five-star red flag is from WTCR.

Video/Observer Network Zhang Yiqing

For his behavior, some netizens made a discordant voice and thought that this flag was "arranged" by Geely.

Today, Weibo certified @ Geely Yang Xueliang, vice president of Geely Automobile Group, to come forward, and called a netizen who questioned this matter alone, saying: The national flag was not prepared by Geely, but was brought by the spectators on the spot; When interviewed after the race, bjork said that he felt the fans’ love for racing and their support for the team and him, and he waved the five-star red flag happily without hesitation. "If you don’t applaud, there is no need to boo."

According to Autosport, the media in the field of racing, in the first race of WTCR 2019 held at Marrakech circuit in Morocco from April 6 to 7, four drivers of Swedish Cyan Racing team drove four Geely Racing cars.In the three races, Lectra 03 was on the podium.: I won the runner-up in the first race and the third place in the second race.In the end, he won the championship in the third race.

According to China Racing Miscellaneous Affairs, before this WTCR, no car brand from China dared to challenge the international top touring car race, but Lectra took the lead in taking the first step, winning the first championship this season in the world’s top race, which also made China manufacturing further reach the world peak.

Link 03 Figure from WTCR

After the game, judging from the video pictures circulating on the Internet,Bjork, holding a five-star red flag, stood on the roof and held his head high.In the end, bjork and Yang Xueliang, vice president of Geely, jointly took the stage to receive the award.

Figure from Twitter

This incident attracted the discordant voice of some netizens on Weibo. On the 10th, Weibo certified Vice President of Geely Automobile Group @ Geely Yang Xueliang.Alone @A netizen, the latter said on the 9 th, "These days, it’s almost time to brush the screen for any world champion. No one from China in the whole team has called a foreigner to wave a five-star red flag." This netizen believes that the five-star red flag was provided by Geely to the drivers, and the latter also spent 100 million yuan, which was "quite worthwhile".

The netizen wrote a message under the Weibo: "I can’t see others being better than myself, but I think it’s natural to see foreigners being better than myself." "You can do it!" "Let’s rub the heat in another way."

Yang Xueliang replied that it is not a day’s work to participate in the world’s top events and build a successful team, nor can it be achieved by just paying money. No long-term comeback, no progress, no broad-minded mind,It is difficult for foreigners to wave the flag.

At 4 o’clock in the afternoon, Yang Xueliang once again issued a document to respond to the "foreign drivers holding five-star red flags".

Observer Network has noticed that many foreign auto media and self-media are also very concerned about winning the championship. Even the official Twitter of WTCR sent a message to congratulate China automobile brands.

WTCR official Twitter


Dutch RTL TV station


Since the media in the field of racing, this number of fans is 34,000.

In 2010, Geely Group acquired 100% equity of Volvo Car and related assets for US$ 1.8 billion, and the latter, including intellectual property rights, was owned by Geely Group. The engine of the Lectra 03 was also jointly developed by Geely and Volvo.

Observer. com noted that bjork also expressed his recognition of China automobile brand in an interview with WTCR after the game.

Bjork was interviewed from WTCR video screenshot

Bjork mentioned the problem of Link 03. In the third race of this competition, Cyan Racing team had two Lectra 03 cars that did not finish the race for some reason. Bjork expressed a little worry. "Because all four cars are the same car, problems in one car may appear in another car immediately."

This article is an exclusive manuscript of Observer. It cannot be reproduced without authorization.

Where to go for fitness? The official plan is coming!

  In order to speed up the solution to the problem of "where to go for fitness", the General Office of the General Administration of Sport, together with the General Offices of the National Development and Reform Commission, the Ministry of Finance, the Ministry of Housing and Urban-Rural Development and the People’s Bank of China, recently issued the "Work Plan for the Improvement of National Fitness Facilities (2023-2025)" and launched the "National Fitness Facilities Improvement Action".

  According to reports, the "National Fitness Facilities Improvement Action" will focus on four major actions: strengthening the foundation of fitness facilities, improving quality, providing excellent services and increasing benefits, expanding the increment of fitness facilities, improving the quality of fitness facilities, making good use of the stock of fitness facilities, and improving the open service level and comprehensive use efficiency of fitness facilities; According to the plan, by 2025, the county and village three-level public fitness facilities and community 15-minute fitness circle will achieve full coverage, mass sports events based on fitness facilities will become more popular, and the service level and use efficiency of public fitness facilities will be further improved.

  In addition, the work plan also proposes that in principle, all newly-built fitness facilities in various places should be equipped with 100% fitness facilities for the elderly and children. At the same time, combined with the urban renewal work such as the renovation of old urban communities and the construction of complete communities, the embedded fitness facilities will be built by using the urban "Jinjiao Yinbian" to build a multi-level and diversified fitness circle around the masses.

  The State Sports General Administration said that the next step will be to make concerted efforts with the National Development and Reform Commission, the Ministry of Finance, the Ministry of Housing and Urban-Rural Development, and the People’s Bank of China, make overall use of various funding channels, establish and improve the incentive mechanism, increase supervision, speed up the solution of the problem of "where to go for fitness" and promote the construction of a higher-level public service system for national fitness. (CCTV reporter Yang Wei)

The dark horse in the market under the fitness craze-light coconut water, the leader of the new trend of healthy drinks

When YOLO opened the year, it became the king of both topic and box office; When hot topics about Jia Ling keep emerging, when articles about Jia Ling’s successful weight loss of 100 pounds are overwhelming, it is destined that March, the first weight loss season at the beginning of the new year, will not be too ordinary.

According to the statistics of Xinhong. com as of February 25th, the popularity of fitness topic Xiaohongshu # reached 74,776,300, exceeding 92.03% of the keywords in the whole station.

During the Spring Festival, the trading index of sports equipment on Tmall platform surged, among which the trading index of kettle bell increased by more than 430% month-on-month, the trading index of skipping rope increased by more than 280% month-on-month, while the trading indexes of fitness gloves and boxing gloves increased by 220% and 120% respectively.

More and more consumers’ enthusiasm for fitness has been ignited, not only in the sales of sports equipment, but also in the selection of meal replacement and fitness drinks. Especially under the popular science blessing of professional fitness bloggers on major platforms, drinks such as electrolyte drinks as a supplement after exercise have gradually attracted consumers’ attention.

However, at present, most electrolyte water on the market uses sugar to provide energy, which can not meet the health needs of many consumers, making coconut water as a natural and healthy drink, gradually favored by fitness enthusiasts. With the advantage of being rich in natural electrolyte, it can realize heat explosion, and with its low calorie and electrolyte-rich characteristics, it has replaced the traditional sugary sports drink, which has become an ideal choice for many consumers to replenish water and electrolyte after fitness. Moreover, it does not add a lot of synthetic raw materials, which deeply meets the health needs of consumers and releases huge consumption potential.

The production and research team of the light brand showed a keen sense of market smell and quickly launched a 100% coconut water with a formula of 0 sucrose and 0 fat to meet the needs of exercise and weight control. And choose Thai perfume coconut and sunshine coconut as raw materials, break through the traditional barriers, upgrade the taste of products, and at the same time upgrade the product packaging, with exquisite "diamond bottle" innovative packaging, create product differentiation and seize the minds of users. When the product was launched, it focused on summer exercise to quench thirst and replenish natural electrolytes through high-frequency content marketing and product planting, which opened consumers’ awareness of coconut water and made 100% coconut water a little red book and a vibrating explosion, achieving a leap in performance.

01

Of course, 100% coconut aquatic products that are lightly branded can break the circle. In addition to innovative content marketing, the market penetration is deepened, and the product strength behind it cannot be ignored. Light on the modern production base, the introduction of German fully automatic aseptic production workshop and advanced aseptic production technology, equipped with eight international standard fully automatic production lines, the annual output can reach 2 million tons, and the daily production of beverages can reach 24 million bottles. The mature and perfect industrial chain allows the light on the brand to break through the supply chain restrictions such as unstable raw material procurement, difficult production and transportation, short shelf life and easy deterioration, with stable quality, lower than the traditional high-priced coconut water, with content marketing, to stimulate consumers’ interest and successfully pry it open.

02

With the rise of healthy diet, coconut water, as a substitute for traditional sugary sports drinks, has risen against the trend and become a potential stock in the beverage industry. With multiple benefits, the coconut water market in China has ushered in the rapid expansion of the track, which has risen from 513 million yuan in 2018 to 780 million yuan in 2022. However, compared with the relatively popular European and American markets, China is welcoming more market space. Let’s look forward to 2024, when such a powerful brand as Qingshang will bring more innovative products and bring new amount to the industry.

Guangzhou strengthens epidemic prevention and control in public cultural tourism places, and closed entertainment places are closed.

CCTV News:On the evening of the 8th, Guangzhou Municipal Bureau of Culture, Radio, Film and Tourism issued a notice saying that it would strictly prevent and control the epidemic situation in public cultural tourist sites. All kinds of public cultural tourism places in medium and high-risk areas and areas under closed and closed management are closed down. Closed entertainment places in other areas of Guangzhou, such as cinemas, theaters, KTV and Internet service places, are closed; The outdoor part of public cultural venues and tourist attractions is restricted by 50%. 

Guangzhou, Guangdong: Open the fast lane of nucleic acid testing for truck drivers

In order to ensure the supply of basic living materials, Guangzhou has opened a fast lane for nucleic acid testing for truck drivers, and the results can be produced in 6 hours at the earliest. Jiangnan market in Guangzhou is one of the wholesale markets with the largest sales volume of fruits and vegetables in China and even in Southeast Asia, and it also bears the heavy responsibility of supplying "vegetable basket" in Guangzhou. At 9 o’clock every morning, truck drivers who come to the market for delivery can take the nucleic acid test sheet to the market nucleic acid test point for testing.

Truck driver Liu Bo:We are from other places, strangers here, and now the epidemic, there will definitely be concerns. Now, as soon as I enter the market, I am given a free receipt, and there is a special point in the market to detect nucleic acid. Otherwise, it is not convenient for me as a foreigner to find this nucleic acid monitoring point.

Major national science and technology projects help oil and gas development enter a new era.

  CCTV News:On April 27th, the national science and technology major special series news release activities — — The press conference of "Large Oil and Gas Fields and Coalbed Methane Development" was held in the Ministry of Science and Technology. Experts from the Ministry of Science and Technology, the Development and Reform Commission, the Ministry of Finance, the head of the oil and gas development project and the technical chief attended the press conference and answered questions from reporters.

  Chen Chuanhong, director of the Major Special Office of the Ministry of Science and Technology, presided over the press conference, introduced the overall progress of major national science and technology projects, and pointed out that as an important starting point for implementing the innovation-driven development strategy, the oil and gas development project produced a number of major landmark achievements in the organization and implementation process, and achieved remarkable economic and social benefits, which opened up a new industrial development direction in the oil and gas energy field, effectively supported the national energy security, and significantly improved the upstream scientific and technological innovation capability of the petroleum industry.

  Li Fanrong, deputy director of the National Energy Administration, introduced the overall implementation progress of the oil and gas development project. Oil and gas development project is the only major national science and technology project organized and implemented by enterprises. Under the leadership of the CPC Central Committee and the State Council, and under the organization and coordination of the National Development and Reform Commission, the Ministry of Science and Technology and the Ministry of Finance, we will adhere to the innovation-driven strategy, practice the scientific and technological research mode with enterprises as the main body and Industry-University-Research as the combination, gather the superior forces of the whole society for collaborative innovation, strengthen the combination of projects and demonstration projects, and comprehensively complete the overall goals and tasks of the Eleventh Five-Year Plan and the Twelfth Five-Year Plan. The three ministries and industry experts spoke highly of the organization, management and implementation of the special project.

  Since the implementation of the special project, significant progress has been made in six major areas, including onshore oil and gas exploration, onshore oil and gas development, engineering technology, offshore oil and gas exploration and development, overseas oil and gas exploration and development and unconventional oil and gas exploration and development, with remarkable results.

  First, six major technical series and 20 key technologies have been formed, 13 major equipment have been developed and 22 demonstration projects have been built, and China’s oil and gas exploration and development has entered a new era of innovation and development.

  The second is to ensure that China’s oil production is rising steadily and natural gas production is developing by leaps and bounds. The output of crude oil increased steadily from 185 million tons in 2007 to 198 million tons in 2016, and remained the fifth largest oil producer. Natural gas production rose rapidly from 67.7 billion cubic meters in 2007 to 137.1 billion cubic meters in 2016, making it the sixth largest gas producer in the world.

  Third, it has promoted the construction of national innovation system and enhanced China’s oil and gas independent innovation capability. It has formed a high-level R&D team with 100 enterprises covering the upstream technology of the petroleum industry, more than 50 universities of the Ministry of Education and more than 20 research institutes of the Chinese Academy of Sciences. Construction of 9 national, 23 provincial key laboratories and R&D centers and other high-level innovation platforms. Related achievements won 3 national special prizes for scientific and technological progress, 5 first prizes and 19 second prizes, applied for 2,143 invention patents, formulated 185 national and industry standards, and registered 722 software copyrights.

  Academician Jia Chengzao, the chief technical engineer, mainly introduced the great progress in the exploration and development technology of marine and deep natural gas in China. Through special research, China has made substantial breakthroughs in marine and deep natural gas exploration and development technology, discovered and built a number of large gas fields, realized the leap-forward development of natural gas production, guaranteed national energy security, and promoted social and economic development and the construction of beautiful China.

  First, a series of international advanced natural gas exploration and development technologies have been formed, and a number of large gas fields have been discovered and built.

  First, innovative development of major technologies for marine carbonate oil and gas exploration and development, the discovery and construction of Anyue super-large gas field with the oldest geological age, Yuanba deep reef gas field and Puguang high-sulfur gas field in Sichuan Basin, and the growth of carbonate natural gas reserves in Tarim and Ordos basins.

  Second, the development of deep natural gas accumulation theory and exploration and development technology in foreland thrust belt, especially the conquest of major exploration technologies such as deep-seated wide-line large-scale seismic acquisition and prestack depth migration in complex mountainous areas, has expanded the depth of natural gas exploration and development in Kuqa thrust belt to 8,000 meters, and found six large gas fields with a production capacity of 26 billion cubic meters under extremely thick saline strata, ensuring the safe and stable gas supply of "West-to-East Gas Transmission".

  Third, major breakthroughs have been made in exploration and development technologies of unconventional natural gas such as tight sandstone gas and shale gas, and unconventional natural gas has become an important part of China’s natural gas production. For example, breakthroughs have been made in key technologies such as tight sandstone gas accumulation theory and reservoir fracturing reconstruction, which has realized the effective development of Sulige large tight sandstone gas field, with an output of 22 billion cubic meters in 2016; Technologies such as multi-stage fracturing and industrial development of horizontal wells have supported the effective development of shale gas fields such as Fuling and Changning-Weiyuan, with an output of 7.8 billion cubic meters in 2016.

  Fourth, China has made great progress in key technologies and equipment for offshore deep-water exploration and development, discovered large gas fields such as Lingshui 17-2, and successfully developed the first deep-water gas field in the South China Sea — Liwan 3-1.

  Since the implementation of the special project, China’s natural gas industry has achieved leap-forward development, and the accumulated proven geological reserves have doubled, from 6.1 trillion cubic meters at the end of 2007 to 12.98 trillion cubic meters in 2016, and the world ranking has risen from 14th to 9th. The annual output of natural gas in China has doubled, from 67.7 billion cubic meters in 2007 to 137.1 billion cubic meters in 2016, and the world ranking has risen from ninth to sixth. The proportion of natural gas in the primary energy consumption structure increased from 3% to 6%, and increased to 8.3 ~ 10% at the end of the 13th Five-Year Plan. Make great contributions to China’s energy structure optimization and environmental improvement.

  In addition, the exploration and development of offshore deep-water natural gas in China has made great contributions to safeguarding China’s maritime rights and interests and implementing the national marine strategy; It has cultivated new industries such as the development of unconventional natural gas resources such as shale gas and coalbed methane in China, such as the development of marine shale gas in the south, which has guaranteed the gas consumption of local industries and residents and promoted the development of local economy; The large-scale development of coalbed methane has become an important clean energy in Shanxi Province, and has made important contributions to the development of low-carbon and green economy.

  During the "Thirteenth Five-Year Plan" period, we will further strengthen the theoretical and technical research on natural gas exploration and development, constantly overcome the bottleneck technologies of deep-seated onshore, deep-water offshore and unconventional natural gas exploration and development, provide technical support for ensuring the steady growth of national natural gas reserves and production, and promote the further optimization of national energy structure and the sustained and stable development of national economy.

Sixteen years’ performance of duties is the drum of "reading for all" and the use of reading to build the spiritual realm of the nation

  Sixteen years have passed, and to Zhu Yongxin’s delight, the concept of reading has been accepted by more people, the atmosphere of reading for all is getting stronger and stronger, and the trend of continuous decline in reading rate has been curbed.

  Beijing, March 11th (Reporter Yang Peiying) In an interview with Committee member Zhu Yongxin for nearly an hour, the two most frequently mentioned words were "reading".

  From "the image spokesman of reading for all" to the active explorer of new education, to launching the "Reading for the Future Plan" and calling on more reading promoters, the personal practice of reading and the drum call for reading for all have become a part of Zhu Yongxin’s life. Whether busy at work or on a business trip, reading and writing at 5 o’clock every morning is his unshakable habit.

  Since the two sessions in 2003, Zhu Yongxin, member of Chinese People’s Political Consultative Conference and vice chairman of the Central Committee of the Democratic Progressive Party, has called for the establishment of a "national reading festival" for 16 consecutive years, taking reading for all as a national strategy, establishing a national reading fund, establishing a national reading promotion committee, and strengthening the construction of community libraries … … A series of proposals and suggestions on reading.

  In order to make children grow up better, Zhu Yongxin, member of Chinese People’s Political Consultative Conference and vice chairman of the Central Committee of the Democratic Progressive Party, wrote "an initiative to be a happy scholar." Photo by Future Network reporter Yang Peiying.

  Sixteen years have passed, and to Zhu Yongxin’s delight, the concept of reading has been accepted by more people, the atmosphere of reading for all is getting stronger and stronger, and the trend of continuous decline in reading rate has been curbed.

  For 16 years, we have consistently carried out the "Reading Festival" to the end.

  It has been consistent for 16 consecutive years, and there are really not many representatives or members who advocate a topic.

  At the two sessions this year, Committee member Zhu Yongxin once again put forward a proposal on establishing a national reading festival. He said that the National Reading Festival is to promote reading in daily life to a ceremony. "Just as the two sessions are the political Spring Festival of China people, the National Reading Festival should also become the spiritual Spring Festival of China people."

  After sixteen years of consistent persistence, Zhu Yongxin clearly knows the important role of reading in life. His most classic sentence "A person’s spiritual development history is his reading history, and a nation’s spiritual realm depends on its reading level." This paper profoundly expounds the important significance of reading to human growth and national development. Zhu Yongxin believes that there are many paths and methods to improve national quality, but the cheapest, most direct and most basic one is reading.

  At present, the proposal to establish a national reading festival and advocate reading for all has been jointly appealed by more than 100 members of Chinese People’s Political Consultative Conference.

  In order to promote comprehensive reading, this year, Zhu Yongxin also submitted a proposal on "promoting high-speed rail reading". In Zhu Yongxin’s view, high-speed rail has become a part of people’s lives, but at present, the reading materials provided on high-speed rail are very limited, and the quality and quantity are not optimistic. "These public readings are an important way to spread reading culture, which can effectively enhance people’s reading awareness and encourage people to develop reading habits." Zhu Yongxin believes that China is the largest and most advanced high-speed rail country in the world, and the high-speed rail carriages are comfortable, hygienic and safe, providing a good reading environment. At such a time, you can read with peace of mind, and the establishment of such a system can enable the people to develop better habits.

  Although the concept of reading has been accepted by more people, in Zhu Yongxin’s view, in-depth reading may not be enough. The most fundamental reason is that the whole society’s understanding of reading has not really reached the designated position. In terms of education, examination is still regarded as an important direction to a great extent, and reading has not received due attention.

  But Zhu Yongxin believes that the efforts will not be disappointed. In the diary of member Zhu Yongxin published in the newspaper of the Chinese People’s Political Consultative Conference, he wrote — — Carry the reading festival to the end, and I will continue to work hard for reading drums and shouts.

  Children’s reading determines the future of the nation.

  In life, Zhu Yongxin also practices the habit of reading every day with such persistence and perseverance.

  Get up at about five o’clock every morning, insist on writing and reading, and you must take all kinds of books you read with you every trip, and recommend a good book worth reading in Weibo every day.

  Zhu Yongxin told the reporter of Future.com that good habits are the best wealth in a person’s life. "It’s basically very quiet from five in the morning to eight in the morning, and no one bothers you, no work, no phone calls. You can calm down and write."

  There is still a long way to go to get people to develop the habit of reading. At the end of 2017, Zhu Yongxin’s Institute of New Education and the Central Committee of the Communist Youth League launched the "Reading the Future, Children’s Reading Program". Zhu Yongxin said that he hopes to train more promoters who take teenagers to read, so that more people can become reading volunteers and promoters.

  Zhu Yongxin believes that "the length of childhood determines the height of a country. The depth of children’s reading determines the height of national spirit. In this sense, children’s reading determines the future of the nation. "

  Reading ability is very important for children’s growth. "By reading, he can go to a wider world, see things outside him, and see from ancient times to the present, from the middle to the outside, and he will see farther, which will give him a better vision. Secondly, his writing ability is not only writing, but also thinking ability. Real writing begins with thinking and writing.

  However, in the era of mobile internet, mobile phone reading can be seen everywhere, and many people don’t have a lot of time to settle down and read and write. For teenagers known as "Internet aborigines", it has become the norm to acquire knowledge through mobile phones and mobile terminals.

  In Zhu Yongxin’s view, the trend of digital reading is irreversible, and it is understandable for children to accept digital reading. However, he still advocates that paper reading should not be thrown away, especially primary and secondary school students should learn to read paper books quietly as much as possible and form such a habit, because excessive dependence on electronic media will make it difficult for children to really concentrate, and in addition, it will have some adverse effects on eyes, thinking and attention.

  Promote children and adults to read together, and the government promotes bibliography development

  In reality, many primary and middle school students have a heavy academic burden and don’t have much time to settle down and study. A reading survey for primary and secondary school students, teachers and parents shows that 74.85% of children like reading, but more than half of them have no time to read. In the question "What is the reason that prevents you from reading?" In the middle school, 50.59% of the children said that they had "heavy studies and no time and energy" to read, and "the problem of heavy extracurricular burden of primary and secondary school students" was even written into the 2018 government work report.

  In this regard, Zhu Yongxin believes that the heavy academic burden is on the one hand, and the key point is that many parents don’t realize the importance of reading. They prefer to spend their time in tutoring and learning a lot of repetitive content in the classroom. From the perspective of school education, there are a little more simple exercises and repetitive exercises, which really makes students have less time to study. It is also necessary to change our classroom and change our working methods.

  In order to let children know what good books are, since Zhu Yongxin became the provost of Suzhou University in 1993, he has promoted reading in the whole school by recommending bibliographies. Over the years, Zhu Yongxin has been doing the research and development of recommendation books.

  Since April, 2011, Zhu Yongxin and his new reading research have successively published basic reading books for primary school students in China, basic reading books for children in China, basic reading books for middle school students in China, basic reading books for entrepreneurs in China, basic reading books for primary and secondary school teachers in China and basic reading books for parents in China.

  Zhu Yongxin thinks that the development of bibliographies is a particularly important task. In the information age, the richer the information, the easier it is for people to get lost. The development of bibliography is to provide a scientific catering plan with comprehensive nutrition for a person’s spirit, which is convenient for people to follow the map. He suggested that the government further promote the research of various reading majors, promote the development of bibliographies, purchase services for the research results of various professional non-governmental organizations, and promote the deepening of reading in time.

  In the face of the current situation that more and more children prefer online games to reading, Zhu Yongxin believes that no child is born to like this and that, which requires parents’ guidance and parent-child reading to cultivate children’s reading habits.

  "This is the most effective way. Many of our mothers buy a lot of books and throw them to them. He may not be interested in reading them. You can discuss them with your children, inspire them together, ask him questions, and discuss them with him. You may take him to study. In addition, you should look for books he likes. Every child has a different appetite. If you can find books that suit his appetite, you may take him to the book world. If you find them from the beginning, you are not interested.

  In this year’s proposal, Zhu Yongxin also suggested taking children as the center and promoting children’s reading with adults. Zhu Yongxin hopes that children can love paper reading through parent-child reading, teacher-student reading and team reading, so that reading promotion can directly and effectively influence the development of reading habits of adults around children through children’s influence and supervision.

  In Zhu Yongxin’s view, it is also very important to guide parents’ education. Zhu Yongxin pointed out that the most important thing is that parents should be role models for their children, parents should grow up with their children, and parents should know what kind of education is good.

  Advocating reading for all is the spiritual index to cultivate cultural self-confidence and realize national rejuvenation. More persistent watchmen are needed to drum up and shout around the atmosphere of reading for all.