Chery Automobile’s new generation flagship SUV Tiggo was officially unveiled 9 days ago. Meanwhile, as the latest achievement of Chery’s "Eta Ursae Majoris 2025" strategy, Chery Automobile released the Mars architecture-super hybrid platform.

　　Tiggo 9 is the first model of Mars architecture-super hybrid platform, which will have two power forms: fuel and hybrid. The fuel-powered version is equipped with a 2.0TGDI engine and Aisin 8AT gearbox, with a maximum power of 192kW and a peak torque of 400N·m, while the hybrid version has a super comprehensive endurance of over 1300km. At the same time, the Tiggo 9 is equipped with Qualcomm Snapdragon 8155 chip and the top hardware equipment in the industry of 5G Gigabit Ethernet, with L2.9 intelligent driver assistance system.

　　In addition, the Tiggo 9 is equipped with CDC "magnetic levitation" suspension, which can be adjusted infinitely through the hardness and softness of the suspension to cope with different road conditions. At the same time, it is equipped with 540 stereoscopic extrasensory air conditioning system, B-pillar air outlet, high-grade intelligent fragrance system, 24.6-inch extremely smart silk smooth curved screen and other configurations.

　　According to reports, the Mars architecture-super hybrid platform is the highest-end, leading hybrid and fuel vehicle platform of Chery Automobile, which clarifies the direction of Chery’s hybrid and fuel vehicles in the next five years. Mars architecture-super hybrid platform will realize the global evolution of four dimensions: forward-looking wisdom, total comfort, efficient power and leapfrog security.

　　In terms of forward-looking wisdom, the Mars architecture-super hybrid platform is equipped with Qualcomm Snapdragon 8155 flagship chip, and the CPU computing power reaches 105 K; Equipped with self-evolving EEA4.0 electronic and electrical architecture, it supports 5G and Gigabit Ethernet. At the same time, the new platform products are also equipped with Chery Pilot L2.9 intelligent driving assistance system, including 21 basic ADAS functions and 11 advanced intelligent driving functions.

　　In terms of total comfort, the new platform is equipped with CDC "magnetic suspension" system, which can realize stepless adjustment of damping, accurately control the attitude of the whole vehicle, and improve the comfort of the whole vehicle by 30%. At the same time, the platform is equipped with AWD intelligent four-wheel drive system, which improves the overall driving controllability by 20%. In addition, the C-PURE clean cubic green cockpit continues to evolve, with the new car odor reaching 3.0 and the key VOC standard increasing 10 times.

　　In terms of efficient power, the new platform will provide hybrid and fuel-powered power solutions. Among them, as a hybrid solution, the third-generation intelligent hybrid Gemini has a peak power of 165kW and a maximum output torque of 4000 N m. The fuel power uses Kunpeng 2.0TGDI, and with the blessing of seven leading core technologies such as the fully upgraded second-generation "i-HEC" intelligent combustion system, it achieves a perfect balance between strong power and energy conservation and environmental protection.

　　In terms of leapfrog safety, Chery Automobile has established a global quality management system based on global market user data. Mars architecture-super hybrid platform is developed according to the highest five-star safety standard in the world, integrating active and passive safety technologies. Not only that, the new platform is also equipped with 10 airbags, including remote airbags, to ensure the safety and quality of users.

On September 20th, Wangwang Automobile’s first product, Wangwang U8 Deluxe Edition, was officially launched with a listing price of 1.098 million yuan. Users can purchase and place orders by looking up to the official car App or applet. Looking up to U8 to locate a million-dollar new energy hard-core off-road, with the blessing of two core technologies, Yi Sifang and Yunqi -P intelligent hydraulic body control system, it has 1,200 super horsepower and the fastest acceleration of 3.6 seconds at zero. It has the ability of all-terrain in-situ U-turn, flat tire and emergency floating, bringing unprecedented extreme safety, extreme performance and extreme experience to users. Looking forward to the U8 Deluxe Exhibition Car will arrive in 13 cities including Shenzhen, Shanghai, Chengdu, Hangzhou and Ningbo, and users can experience it in person. The first batch of U8 Deluxe Edition will be delivered to users in late October.

Take the first two subversive core technologies: Easy Sifang and Yunnian-P.

The two subversive core technologies, Yi Sifang and Yunqi -P, are the solid foundation for U8 to surpass the extreme and never before. Traditional cars are limited by the central driving form with two wheels driven, and active safety still has great limitations. Looking up to U8, which is equipped with easy Sifang technology platform, with distributed four-motor as the core and four-wheel torque independent vector control, has the technical characteristics of fast sensing speed, accurate recognition accuracy and strong control ability, and is the golden key to unlock the safety of body attitude control. Yunqi -P intelligent hydraulic body control system opens six degrees of freedom of the vehicle in three dimensions, and fully realizes the horizontal, vertical and vertical integrated control of the vehicle. Yunqi -P has a strong ability to recognize the road environment, fast adjustment speed and high control accuracy for the suspension and body posture, and has a total adjustment stroke of 150mm for ultra-high suspension, three-level stiffness and continuous adaptive damping adjustment, matching 15+1 off-road modes, so that Wangqi U8 Deluxe Edition can calmly cope with all kinds of complex terrain and fully release the driving pleasure.

1,200 super horsepower, with the fastest acceleration of 3.6 seconds. It has the ability of all-terrain in-situ U-turn, flat tire and emergency floating.

Easy Sifang technology endows the U8 Deluxe Edition with 1200 super horsepower, making it the world’s first mass-produced new energy vehicle to reach the top of the "Desert Everest" Bilutu Peak; The maximum power of the whole vehicle is 880kW, and the fastest acceleration is 3.6 seconds, which is comparable to super-running. Looking up at U8 Deluxe Edition, the wheel end torque is as high as 8700N·m, and with the precise control ability of Easy Square, it breaks through the friction restrictions of different roads with high and low attachments, and can realize all-terrain in-situ U-turn, greatly improving the mobility of hard-core off-road. Easy Sifang technology, through the independent and accurate control of four-wheel torque, makes Wangwang U8 Deluxe Edition still stable and controllable in the case of tire puncture, greatly expanding the boundary of vehicle active safety. In extreme situations such as rainstorm waterlogging or wading in the wild, in order to ensure the safety of users to the greatest extent, U8 Deluxe Edition is expected to have emergency floating capacity. Based on the sealing advantages of the whole vehicle and its core components, combined with the control ability of Easy Square, looking up at U8 Deluxe Edition can float in 30 minutes, still maintain a stable posture, and realize the forward and direction control of the vehicle to help users get out of danger quickly. The emergency floating capacity is an emergency function that is passively triggered. The official advice is that users should not try it easily in non-emergency situations. Once triggered, they should be sent back to the direct service store for maintenance.

Extreme security, all-round security from the inside out

Looking up to U8 Deluxe Edition equipped with plug-in hybrid power system, combined with the easy Sifang technology platform, CLTC has a comprehensive cruising range of 1000km, which fully meets the long-life needs of users for outdoor travel. Support up to 110kW DC fast charging, 30% to 80% charging only takes 18 minutes at the earliest, and timely and efficiently recharge the power in case of emergency. Look forward to the external discharge function of U8 Deluxe Edition with a maximum power of 6kW to ensure the safety of outdoor energy supply. This function can be compatible with a variety of electrical equipment at the same time, and supports the continuous use of 2kW ultra-high power electrical appliances for about 25 hours. There are 3 wireless charging places in the front and rear rows, which can support 50W fast charging, and can also be charged quickly and conveniently when many people travel. Looking up to U8 Deluxe Edition, it is equipped with NVDIA ADRIVE Orin intelligent driving processor with 38 high-precision components and a fusion computing power of up to 508Tops, which has high sensing accuracy and sufficient computing power, further improving driving active safety. In order to continue the ultimate safety gene, U8 Deluxe Edition is equipped with blade battery, supplemented by CTC battery chassis integration technology, and the blade battery is directly connected to the girder as a safety structure. The excellent side column collision safety advantage fully guarantees the travel safety.

Quality materials and innovative scientific and technological functions endow new energy with off-road luxury travel experience.

Beyond the hardcore, look up to the cockpit design of U8 Deluxe Edition, fully integrate the sense of luxury, innovative technology configuration and off-road attributes, and create a unique technological luxury feeling of new energy hard-core off-road. Based on the profile design requirements of the interior, Wangwang U8 pioneered the design of 12.8-inch R800 Xinghe curved screen, which uses OLED material and 2K resolution to restore the true color, and the color contrast is 50 times higher than that of the traditional LCD screen. The curved screen of Xinghe is seamlessly connected with the two 23.6-inch mini LED screens of the main driver and the auxiliary driver, creating a borderless immersion, forming a unique triple screen, which is as colorful as the Milky Way Waterfall, and with the symmetrical structure of the double-encircling star-ring cockpit, the seating space is surrounded, showing the unique luxury style of new energy.

Looking up at U8 Deluxe Intelligent Cockpit, equipped with 4nm 5G chips jointly customized by BYD and Qualcomm, has high computing speed and strong compatibility, and is embedded in the intelligent networking system of Looking Up at Link, which has a complete application ecology. The front 70-inch AR-HUD head-up display, the central control screen of the Milky Way curved surface, the co-driver multimedia screen and two 12.8-inch rear suspended multimedia screens have the function of borderless five-screen linkage, which is not limited by space and supports information interaction between multiple screens, bringing a richer intelligent experience to the drivers and passengers of the whole car. Full-scene intelligent voice can support independent interaction of four-tone areas, and voice commands between different tone areas can also produce linkage. Users can also customize common scenes through voice to fully meet the personalized use requirements. The 70-inch AR-HUD upgrades the head-up display from a plane image to a 3D stereoscopic image, and the vehicle road information is projected on the screen in real time, so that the driver can easily grasp various information such as vehicle status or map, and concentrate on driving without leaving the road.

Looking up to U8 Deluxe Edition, the whole car seat is made of high-grade Nappa leather, with high-end Sabili wood, which has uniform texture and delicate touch, showing the visual texture of pure natural logs and the touch of fingertips to the fullest. The whole vehicle is equipped with intelligent fragrance system with natural solar terms theme and compressor refrigerator with anti-forgetting reminder, which makes the ride quality further. When the vehicle speed reaches 60km/h, look up to the U8 Deluxe Edition, and the interior noise will not exceed 55dB, creating a quiet and enjoyable space at the library level. The whole vehicle is equipped with the world’s first Hi-End audio of Dana Platinum Evidence Series, with a total of 22 speakers, creating a 7.1.4 Dolby panoramic sound to restore the real sound field. The extraordinary NVH quietness and high-quality audio bring users a heavenly hearing enjoyment. In view of the requirements of off-road properties, we look up to the design of some physical buttons adopted under the curved screen of U8 luxury center console, which can quickly switch and adjust various driving modes and enhance the convenience and practicability of off-road control. Focusing on the senses of sight, hearing, smell, taste and touch, we hope that the interior design of U8 Deluxe Edition will make every place the ultimate luxury experience.

Looking up to U8 Deluxe Edition, there are five kinds of car paint colors in appearance, including dragon stone green, obsidian black and fluorite white, and matte dragon stone green and matte moonlight silver are optional. The interior provides two color matching schemes: black orange and gray brown; The whole vehicle comes standard with 22-inch sports forged wheels, and provides 22-inch simple forged wheels and 20-inch sports forged wheels for users to choose, which fully matches the personalized selection needs of users.

The ultimate technology has made the company look forward to, and the trust of users has made the company look forward to the brand’s "faithful" hospitality. At present, more than 70 stores are under construction, and it is expected that more than 90 stores will be opened in more than 40 cities across the country this year, so consumers can experience the products and services of the company more conveniently. Looking up to the car will uphold the most sincere service attitude and bring users a more extreme brand experience!

Upstream news Ding Ruyao

Not long ago, "Subject 3" exploded, and this heat is still fermenting, and it will undoubtedly become a footnote at the end of 2023. In domestic short video platforms, the number of topics played has reached nearly 12 billion; At the same time, "subject three" has also spread abroad, and foreigners of all colors can be seen dancing "subject three" almost everywhere on social platforms.

"Subject 3" is said to have started from a scene where many people were singing and dancing at a wedding in Guangxi. Some people think that it is called "subject three" because Guangxi people have to go through three exams in their lives: singing folk songs, nagging rice noodles and dancing, so they use the metaphor of driver’s license and call it "subject three". This kind of "birth" laid the keynote of "subject three"-a kind of creation from life and folk, which was unintentional, but the effect was unexpected. Today, we will talk about this unexpected explosion.

Dance has natural entertainment and appreciation. In all kinds of dance types, whether it is solo dance, duet dance or group dance, emotion and beauty can be conveyed in behavior and action, so as to achieve the purpose of entertainment and appreciation. "Subject III", with its unique dance form, has brought people richer experiences, such as ankle inversion, waist twisting, hip swinging and hand waving, which makes the dance younger, more dynamic and more entertaining. "Subject 3" doesn’t even belong to any kind of dance type, so you don’t have to stick to the specific dance posture, just stretch your limbs and twist your body at will; Don’t stick to the location, just follow the rhythm, feel it, and jump anytime and anywhere; You don’t have to stick to clothes, and you don’t have a sense of "disobedience" if you are casual or in a suit. This feeling of not sticking to traditional rules and constraints constitutes the simplest and purest happiness of "subject three", which makes people who jump happy and people who watch videos can also get a happy experience.

If happiness is the gene of "subject three", then the emotional resonance is the communication code that is constantly formed through the short video platform. Everyone can imitate, and everyone can participate. In recent years, whether it is the dubbing template of "My surname is Shi" and "My surname is Ha" that became popular on short video platforms, or the magic songs of "My Yunnan, Yunnan Nujiang", or the earlier "Jiangnan Style" and "Shoumai Culture", which has been in high popularity, it seems that there are all of them together with today’s "Subject 3". Yes, it is these earthy dance steps and slightly noisy music that have captured the psychology of people all over the world. While relaxing oneself and venting emotions, it also expresses a unique feeling and sense of belonging, and this resonance comes from life and focuses on every ordinary person.

In fact, "Subject 3" is a key, which opens a key to popular culture in the era of short video: there is no shortage of the form of spring snow and the content of Liba people. Today, when "Subject Three" becomes a hot stem of "brainwashing", this trend is gradually evolving into a grassroots fashion. When some people disdain that grassroots culture is full of strong local flavor, naturally some people praise it as "grounded", which is a kind of civilian culture and is loved by the public. Today, grassroots culture is no longer "difficult to be elegant". With the continuous popularization of short videos, where are the preferences of ordinary people and where are the hot spots? The choice of "grounding gas" has become the mainstream and has been respected and loved by more people.

The culture of a society, like a banyan tree, is flourishing with numerous drooping "breathing roots". And these "breathing roots" may come from the people, but also have interesting creations worthy of appreciation. They are grounded and can absorb the nutrients of life; They can breathe and breathe the fragrance of life. More importantly, they have propped up the tree of cultural prosperity and given cultural communication a new outlet and carrier. From this point of view, a limited carnival and a rational and inclusive view of local culture are the attitudes that should be taken today when multi-cultures blend.

Solemnly declare:This information comes from the data of Eastern Fortune Choice, and the relevant data are for reference only and do not constitute investment advice. Dongfang Fortune Network strives to ensure the complete accuracy of the data. If there are any mistakes or omissions, please refer to the information disclosure media of listed companies designated by China Securities Regulatory Commission. Dongfang Fortune Network will not be responsible for the profits and losses caused by all or part of the information. Users personally take risks in the use of the service, and Oriental Fortune Network does not make any kind of guarantee for this.

　　[car home Information] (|), a car that has been on the market for half a month but is still worth talking about. After all, before looking up to the ground, it is basically a collection of BYD’s top technology achievements at this stage.

　　Its new technology, "Fast Charge with Two Guns", attracted the comments of friends and business executives: "Cool is cool, but …".

　　Its assisted driving level is in line with the first echelon such as Wei Xiaoli Huawei, which makes Di Fen proud.

　　Its cloud chariot -A was well received, and even the well-known roll king Zhang Chaoyang commented on it as "a roll to the end".

　　　To sum up, today, let’s not talk about rhetoric, but order dry goods, and look at the three core highlights of N7, which are also controversial points-Double gun fast charging, assisted driving and cloud chariot technology,Look at the magic market with 300,000-350,000 volume kings. Is Tengshi N7 playing well?

■ Fast charging of double guns is not a technical problem, but actually a "moral problem"?

　　The media person @ 中中中中 commented on the double-gun fast charge: "This is a philosophical question whether a person can occupy two toilets at once with two bottoms. Very profound. ". I think it is very accurate, so I quoted it directly. The following is a simple popularization of this technology. Let’s see if this evaluation is correct.

　　On the issue of fast charging of pure electric vehicles, major manufacturers have rolled up the high-voltage and high-rate battery solution of "800V+3/4C battery" in unison, and the representative models are G6 and G9 owned by Tucki, which together can achieve the maximum charging time of 5 minutes and battery life of 200 km (data of S4 overcharge of G9 4C models). It is officially claimed that the maximum charging power of 4C battery can reach 480kW, and 3C can also reach 280kW (S4 super-charged pile is required).

"Publicity map of G9"

　　However, BYD just didn’t take the usual road, and put a "double-gun fast charging" technology on Tengshi N7. The "double-gun fast charging" is not a fast charging and a slow charging at the same time, but a fast charging port on the left and right and two fast charging ports at the same time. If you don’t know, you can look at the real shot of car home below.Tengshi N7 has charging ports on the left and right sides of the car body, and one side is a combination of 9-hole fast charging and 7-hole slow charging, just like ordinary new energy vehicles. On the other side is a separate 9-hole fast charge.

"One side of N7 has 9 holes for quick filling"

"One side of N7 has 9-hole fast filling port +7-hole slow filling port"

　　In terms of data, the official claims to charge 300km for 15 minutes, with a maximum power of 230kW for two guns and 150kW for a single gun. Of course, this power also needs the support of the station. You should not fantasize about the power of 150kW on the pile with a calibration of 60kW in the State Grid.

　　The technology of fast charging with two guns is not difficult to realize. The pure electric version of Tengshi D9 is equipped with this technology, but the maximum power that N7 can support has increased.Double-gun fast charging has long been applied in new energy buses, and it is reasonable for BYD to transfer its technology to passenger cars. Weilai’s wet nurse car has also used this technology. It can even plug three guns into a car to replenish electricity, which is very overbearing.

　　The biggest problem of fast charging with two guns may be "morality". This charging mode requires one person to occupy two piles. As we all know, charging piles are scarce resources. Especially on the high-speed holidays, some grumpy brothers have to scold a few words when they look at the ideal or plug-in cars occupy one pile to charge. Excuse me, are the oil in your tank and the engine in the front cabin furnishings? Let them see you take advantage of the situation. You can’t fight, can you?

　　Imagine this scene, because of the length of the charging cable, you may need to park your car between two charging parking spaces, accept the eyes of the car owners, and some good things will ask you a few words, which is simply stinging for me. In addition, there is a soul question-does ——App support double opening? This question is similar to whether a computer can log in to two WeChat, which deserves serious consideration. Of course, at present, some apps such as special calls support double opening, but some don’t. Therefore, it is recommended that you bring a lively friend when charging, which can not only help scan the code, but also charge the car owners with two guns.

　　As for the fast charging power of two guns, the measured data of car home on D9 show that the maximum charging power on a 120kW charging pile is 101.8kW when the power is below 80%, and the power drops to 55kW when the power is above 85%. Measured on N7, when the battery charge is 39%, the power reaches 176.7kW. In addition, some users actually measured that N7 was charged from 20% to 80%, and it took 21 minutes for a single gun and 14 minutes for a double gun.

"Measured data of car home on D9"

"Measured data of car home on N7"

　　We emphasize that the charging speed and power are related to many factors, such as the situation of the station and the battery capacity. Generally, the highest power advertised by the manufacturer cannot be reached, and everyone’s test data is not necessarily the same. Tesla explained this problem clearly, so you can refer to it.　　　

　　

　　To sum up, the advantages and disadvantages of "high-voltage fast charging" and "double-gun fast charging" are theoretically better than that of "double-gun fast charging", but it needs the support of exclusive charging piles and batteries, which is difficult to spread in a short time. For example, Tucki’s S4 is overcharged, and the P7 of the non-800V platform cannot reach that high power; Even the Tesla V3, which is paved more now, cannot be compared with ordinary charging stations in quantity. The fast charging with two guns can make better use of the resources of the station, and can improve the charging speed under the same conditions without modifying the station. In other words, if everyone is in the same State Grid station, the charging speed of two guns together is better than Xiaopeng G9. After all, 800V has nothing to play in this scene.

　　As for some comments on the internet, it is actually a question of "ass decides head", so you can refer to it selectively. For example, Zhao Changjiang of Tengshi once spoke out, "Charging 800V has been fooled by some enterprises in the industry." He said that BYD can achieve a charging peak of more than 700V in 2018, but double-gun fast charging can double the charging efficiency even on a 240V ordinary public charging pile.

　　He Xiaopeng and Li Xiang, who are fast charging the Party, are naturally fans of 800V, and their attitude is shown by the over-charging stations and overwhelming publicity.

　　　Shen Fei, a seemingly neutral Weilai executive who mainly changes electricity, commented that the double-gun fast charging is "in practice, it is not as convenient as expected" based on the car experience of his own wet nurse car.“Being cool is cool, but there are not many occasions that can make you cool.”。 At the same time, he also believes that the charging power is not a problem, and the voltage is not a problem. The key is "whether users have demand or not, and whether enterprises are willing to invest huge sums of money to build super-filled piles".

　　In other words, Tucki and Ideality chose to build their own overcharge station, and Weilai chose to build and replace the power station. BYD didn’t have these ideas, but also hoped that your recharge would be more comfortable and smooth, so it arranged a double-gun quick charge. Everyone is trying their best to serve the owners and help the rapid development of new energy vehicles.

　　At this point, the discussion on "double gun fast charging" has come to an end. Do you think this technology is easy to use? How does it compare with 800V? Welcome to discuss in the comments section.　　　　　　

■ city/high-speed NOA has to wait for OTA?

　　Let’s talk about assisted driving. Now, the new car-making force headed by Wei Xiaoli is crazy with rhythm, that is, about 300,000 electric vehicles must be driven with advanced assisted driving, otherwise it will not be luxurious enough, not smart enough, and it still seems to be behind the times. At present, it has been rolled into the city NOA. And BYD, in these years, has been lacking in this respect.

　　Tengshi N7 "Tengshi Pilot" can be described as making Difen proud.This fusion scheme of laser/millimeter wave/ultrasonic radar+camera+high-precision map can provide high-speed NOA, urban NOA, AVP parking service and full-scene NOA software, which is in line with the current level of head enterprises in theory.

　　　However, Tengshi N7 can’t realize high-speed NOA at present, and it is expected to be realized in Q4., including the ability of point-to-point automatic driving at high speed and handling sudden traffic jams. By March next year, it can realize the functions of avoiding high-speed obstacle cars, driving on ramps with large curvature and parking across floors.NOA driving support in 20 cities is expected to be realized next year.

　　　At present, N7 only has high-speed ACC, lane change with lights, multi-scene automatic parking and so on.. Therefore, if you want to use NOA immediately and experience the happiness of intelligent driving, we suggest choosing Tucki or Aouita. Now they can let you enjoy NOA.

　　As for the actual experience of Tengshi N7 assisted driving, please watch the measured video of car home. To sum up briefly, the basic function is great, and I look forward to higher-level functions!

More exciting videos are all on the car home video platform.

　　　Tengshi Pilot is divided into standard and high-order, which is also very common. Basically, the number of chips and sensors is different. The standard version is equipped with 5 cameras, 5 millimeter waves /12 ultrasonic radars. The chip comes from the horizon, and its functions are the ACC mentioned above. Now people generally call them "L2". The high-end version needs to spend 23,000 yuan (limited time discount) to choose and install, and gave a NVIDIA Orion-X with a computing power of 254TOPS. This chip is also an old friend of everyone and is familiar with it; As well as a camera and two laser radars, the functions include high-speed NOA, urban NOA, HPA memory parking, AVP parking service and so on.According to Zhao Changjiang, 20% of the scheduled car owners chose this set of advanced assisted driving.

　　Regarding this set of assisted driving, because it has not yet landed, everyone is concerned about some theoretical issues, such as the low-priced double horizon journey 3, with a computing power of 10TOPS. At this time, someone jumped out and said, why don’t more than 300,000 cars even give a journey 5? You see, the low match of people’s ideal L7 is Journey 5! Finally, 128TOPS! However, Double Journey 3 has also been put into use in many models, such as Nezha S and Deep Blue SL03. It is no problem to realize the basic functions, and it can be used in other places with some cost savings.

　　There is another melon. The N7 is a very rare vehicle that uses a single NVIDIA Orin-X to realize a series of high-order driving assistance functions (we have reason to suspect that dual Orin-X will be expected). At present, manufacturers that can realize NOA in cities, except for Huawei’s Wenjie and Aouita, all adopt the scheme of two Orin-X, and Weilai ES6 even rolled out four Orin-X, which is not low in cost estimation … So the N7 is in. However, in view of the fact that canoe Zhixing has been able to make a city NOA (no mass production) on a journey 5(128TOPS), I think an Orion-X (254 TOPS) is not impossible. The partner chosen by BYD is Momenta, a supplier who has worked with Zhiji and has rich experience.

　　　At the launch conference of Tengshi N7, BYD also released the "Eye of God" high-order intelligent driving system, which has several innovations, such as the integration of the vehicle’s perception and execution mechanism with software, and a set of hardware, that is, the vehicle-mounted computing platform and the self-developed software vehicle control system BOS.

　　The on-board computing platform is not just the NVIDIA chip, it contains hardware and software. We can watch the video released by BYD. The on-board computing platform is a bit like a circuit board welded by engineering students, which contains hardware and software, and the hardware integrates multiple CPUs and GPUs. There are more layers of software, and BOS is one of them.

More exciting videos are all on the car home video platform.

　　　Having said so much above, I want to emphasize BYD’s self-research ability. At present, automobile manufacturers have different degrees of participation in the self-research of in-vehicle computing platforms. For example, Tesla can develop its own operating system, functional software and even chips. Tucki has realized self-research of various functions, and some manufacturers choose to package suppliers directly. At present, a trend is that as a vehicle manufacturer, it is an ideal path to start self-research from the development of application layer software, then go deep into the self-research of system software architecture, and then develop its own special chip like Tesla to realize self-research of software and hardware. BYD has achieved self-research of operating system, which is still relatively excellent.

　　　Speaking of a thousand words and ten thousand words, the assisted driving thing is still worth seeing in the actual measurement. We also hope that Tengshi will quickly push the advanced driving assistance and prove its strength with the measured data.　　　　

■ Can Yunqi -A compare with the magic carpet of Mercedes-Benz?

　　　If you are a qualified "Difen", you are certainly no stranger to Yunxiao. In April this year, the cloud system was released.It includes four sets of body control systems with different orientations (Yunqi -C, Yunqi -A, Yunqi -P and Yunqi -X).

　　Here we focus on Tengshi N7′ s first ride.Yunnian -A, this is an intelligent air body control system.It is Yunnian -C (Variable Damping Shock Absorber) with air spring, which can change the suspension height, spring stiffness, shock absorber damping and active adjustment of seat wing. We know that the subsequent Yunqi -A supports multi-cavity air springs, and can be monitored by OTA camera and lidar, which is similar to the active sensing function of Mercedes-Benz "magic carpet".

　　In recent years, domestic new energy vehicle companies have been involved in a crazy way, and more than 300,000 vehicles can also enjoy the beauty of air suspension, such as Krypton 001 (Weiback single cavity air suspension), Tucki G9 (Weiback double cavity air suspension) and Zhiji LS7 (mainland single cavity air suspension); Coupled with the efforts of domestic products Kong Hui (ideal supply) and Baolong (supply Tengshi N7), air suspension is almost "flying into the homes of ordinary people", and people are increasingly fond of discussing air suspension.

　　Not long ago, there was a great controversy about whether the ideal L9 suspension could be called "magic carpet". The reason is that some people think that the ideal L9 system can’t scan the road conditions in advance and actively adjust, but passively adjust, which is simply touching the porcelain magic carpet. Some people think that no one has set a standard to say what a magic carpet is. Why can’t an ideal say that it is a magic carpet?Let’s talk here. Do you think N7 can compare with Mercedes-Benz’s "magic carpet" after OTA camera and lidar detection?

"The ideal" magic carpet "hangs in the air"

"Magic carpet technology of Mercedes-Benz"

　　In addition, the single/double-cavity air spring is also the focus of discussion. For example, Tucki G9 uses the double-cavity air suspension from an old foreign supplier, which gives almost the same price at once, but the ideal and momentum of using the domestic single-cavity spring N7 is shocked. Of course, from the known information, the ideal and soaring double-cavity suspension and sensing technology are working overtime.

　　The ideal engineer said well in an interview with the media, "Under the same price range, if you don’t short the spring, the product will not be competitive;" Today, when you use a single-cavity air spring, you see that others use a double cavity. Everyone doesn’t care what the double cavity and the single cavity bring to the car. Even if they are equivalent, they will feel that the double cavity has one more cavity than others, and the performance is good. It is rolled up. " In fact, we consumers should focus on the actual experience rather than focusing on single cavity or double cavity, magic carpet or CDC. The following is the driving experience video of Tengshi N7, which you can refer to or test drive yourself.

More exciting videos are all on the car home video platform.

■ A small egg-6 nm chip

　　　Tengshi N7 conference site, there is also a fun little egg-car chip. This chip is special in the 6nm process. We know that the Qualcomm Snapdragon 8155 used by high-end players at present is 7nm, while the Qualcomm Snapdragon 8295, the next-generation product used for integration, is 5nm. So what is this magical "6nm" process chip?

　　At that time, everyone generally speculated that it was a domestic chip, but later, Zhao Changjiang said in an interview with the media that it was actually a customized Qualcomm chip, which focused on the whole ecology and was suspected to be pluggable, that is, it was very convenient to replace it with a stronger chip later.

　　Tengshi N7 has six screens, which can be driven by this chip. Compared with 8155, its data also has obvious advantages. At present, some car winder manufacturers, such as Ideal, use double 8155. However, for BYD, a conservative car company, Tengshi D9 still uses Qualcomm 7325 when people are crazy about Qualcomm 8155. Such a customized chip can also show sincerity. As for the specific performance and characteristics of the chip, we expect Tengshi to be revealed slowly.

■ Edit comments

　　Tengshi N7 is a car worthy of a special book in terms of significance, products, technology and market. This paper only focuses on its three product points, without much analysis on its significance to BYD and Tengshi, and the future after entering the highly competitive Red Sea market. We also welcome more friends who are interested in this car to actively participate in the discussion in the comment area. (Text/car home Xing Yueyang)

As a well-deserved leader in the domestic leather industry, Great Wall pickup truck has ranked first in the sales volume of the same industry for 22 consecutive years. Its products not only have good sales results in China, but also are loved by consumers in overseas markets. Today, the cumulative global sales volume of Great Wall pickup truck has exceeded 1.8 million units, and its influence is self-evident. With the upgrading of Fengjun series, and the great wall gun, commercial and off-road pickup trucks, the great wall pickup truck is moving towards becoming the top three pickup truck brands in the world alongside Ford and Toyota.

On September 12th, the highly anticipated diesel 8AT for the Great Wall Gun passenger/commercial pickup truck was officially launched, completing the final puzzle of the Great Wall Gun Fuel Edition series. Since then, the Great Wall pickup truck will form a more powerful and complete product pedigree, which will continue to lead the pickup truck industry in China to a new high. So, what is the product strength of diesel 8AT for the Great Wall Gun/commercial pickup truck? Let’s take a look at its actual performance.

　

The exterior interior is the same as the gasoline version.

This time, we test-drive two cars, namely, the pickup truck diesel 8AT and the commercial pickup truck diesel 8AT, which have just been listed. In terms of styling interior, the new car has not changed compared with the current models on sale. The biggest change is that it has been equipped with a 2.0T diesel +8AT gearbox power combination. Therefore, this test drive only briefly reviews the appearance and interior design of the Great Wall Gun, focusing on the power system and driving experience.

In terms of configuration, there is not much difference between the Great Wall gun pickup truck and the commercial pickup truck. It has many high-end configurations such as 9-inch central control large screen, Bosch version 9.3 ESP, keyless entry/one-button start, tire pressure monitoring, reversing image, and the only boarding ladder at the same level, which ranks among the top in the domestic pickup truck industry. However, the commercial gun has reduced the configuration such as front radar, 360 panoramic image, L2 autopilot system and LCD instrument panel, further reducing the cost of the whole vehicle and making it more in line with the needs of commercial users.

In addition, the changeable rear seat form of the Great Wall Gun is also the characteristic that the cockpit is different from the previous pickup truck products. In the previous pickup truck models, the second row of the backrest or cushion can only be lifted up or down as a whole, which has great problems in the coordination of space utilization. However, the backrest and cushion of the second row of the Great Wall Gun can be lowered or lifted up according to the ratio of 4:6 and can be directly fixed, making the use of the rear space more convenient.

In a word, the exterior design and interior configuration of Great Wall Gun are quite excellent, which is not much different from middle and high-grade luxury. It has upgraded the overall product strength of domestic pickup trucks to a higher level, which is very suitable for the passenger demand of pickup trucks emerging in the domestic market, and can well meet the daily car demand of passengers, elite business people and private owners, taking into account the passenger business experience.

Diesel 8AT is stronger than gasoline.

The Great Wall gun passenger/commercial pickup truck diesel 8AT we test-drive is equipped with the same power system. The engine is a 2.0T diesel turbocharged engine of GW4D20M, with a maximum power of 120kW and a peak torque of 400 N m. The transmission system is matched with ZF 8AT manual transmission, and equipped with a four-wheel drive system with rear axle Eton electronically controlled differential lock. The overall hardware configuration is very attractive. The power system of the diesel version of Great Wall Gun is among the best in domestic pickup trucks, and it has the largest torque among domestic pickup trucks at present.mass productionDiesel pickup truck is also the first power system to push the torque of domestic pickup truck to 400N·m level.

This test drive mainly paves the road for the city, which is in line with the positioning of the Great Wall Gun Ride/Commercial Pickup, that is, the riding property is added on the basis of the utility demand of the tool car, so as to meet the high-value loading demand of the city merchants, such as wine, flowers, furniture, etc., and the household demand of the city residents, such as traveling and walking, etc., and show the dual-purpose characteristics of business and riding.

First of all, the driving experience of the diesel 8AT version of the Great Wall Gun passenger/commercial pickup truck is more exciting than that of the gasoline version. The low-torque property of the diesel engine and the adjustment of ZF 8AT gearbox make the Great Wall Gun behave more calmly than the gasoline version in the starting, acceleration and low-torque stages, with the power being stepped on, the output form is quite linear and soft, and there is not too much sense of suddenness and frustration. The adjustment of accelerator pedal and brake pedal is quite different from that of pickup trucks in the past, and the whole process is linear and efficient. With the continuous improvement and progress of Great Wall Gun models, the strength of accelerator pedal and brake and the sense of travel feedback are more biased towards passenger cars, and the light pedal and power output setback in the first test drive have been effectively improved, which can bring a good first impression to drivers.

The adjustment of the steering wheel strength of the new car is also in line with the positioning of the vehicle. The pickup truck for the Great Wall Gun is equipped with electric power steering as standard, and the steering feel is relatively light, but it does not lose the composure of a big car. The commercial pickup truck of the Great Wall Gun adopts the traditional hydraulic power steering. For the commercial version positioned for industrial and commercial use, this can effectively reduce the cost, at the same time, it can also increase the sense of control over the steering wheel and improve the stability of the vehicle during heavy transportation.

thatSecond, it must be said that with the growth of the Great Wall gun model, the Great Wall pickup truck has become more and more skilled in the configuration adjustment of this ZF 8AT gearbox. In the case of daily urban road driving, the gearbox upshifts actively, and it can be upgraded to the eighth gear at about 80km/h, and the speed is always maintained in the maximum torque output range of 1500-2500 rpm during this process, which can ensure the continuity of power. In the process of speeding up overtaking, this gearbox can also respond appropriately, and realize the power explosion by continuously downshifting. Although the downshifting process is still not as agile as that of a passenger car, it is quite excellent for a pickup truck.

And as the first domestic pickup truck product to adopt 8AT gearbox, the combination of Great Wall Gun 2.0T+8AT not only brought changes in power output mode to consumers, but also opened the prelude for domestic pickup trucks to approach passenger cars. Since then, various domestic pickup truck products exposed have taken 8AT gearbox as the main selling point, highlighting the position of the pioneer and leader of Great Wall Gun in the industry, and promoting the ride and internationalization of domestic pickup trucks.

Furthermore, the four-wheel drive system of the Great Wall Gun is also a commendable highlight. As we all know, the Great Wall Gun uses the TOD four-wheel drive of Borg Warner, that is, the torque on demand four-wheel drive. Many people think that this TOD four-wheel drive is timely and cannot provide the hard-core attributes of part-time 4wd, and is not suitable for heavy off-road and bad road scenes. In fact, this kind of cognition is biased and preconceived. part-time 4wd does have certain structural advantages, but the TOD four-wheel drive is not so unbearable, otherwise the Raptor, herdsman and Tyrannosaurus Ram 1500 will not adopt it.

Accord to that practical application, the intelligent four-wheel drive system is a special four-wheel drive mode between timely four-wheel drive and part-time 4wd. TOD system is usually driven by rear wheels, but when the road conditions change, the corresponding mode can be selected as needed to transmit torque to the front wheels to provide sufficient grip. TOD is faster and more accurate than manual part-time 4wd, and more cost-effective than full-time four-wheel drive system. At the same time, intelligent four-wheel drive is also the development direction of the automobile industry in the future. We recognize the classics of part-time 4wd system, but we also need to recognize the changes brought by the TOD four-wheel drive of Borg Warner.

Compared with timely four-wheel drive, TOD four-wheel drive provides 4L and 4H modes, which can realize driving in complex road conditions. Take the Great Wall Gun as an example. The pickup truck for the Great Wall Gun and the commercial pickup truck have four modes: 4L, Sport, Economy and Standard. The off-road pickup truck of the Great Wall Gun has three additional driving modes: snow, mud and sand. Although there is no clear 4H mode, six special driving modes except 4L can provide 4H equivalent effect and full-time 4WD effect through comprehensive regulation of engine, gearbox and 4WD system, not just adjusting the throttle response. Moreover, it is more subdivided according to the specific road conditions, which is not as fixed as the 4H in part-time 4wd. It is more effective than the four-wheel drive intervention in time, which can be said to be very simple and convenient, and is suitable for novice drivers and wider users.

The hydraulic locking of multi-disc clutch is the same. The characteristic of Ford Raptor and Ram 1500 Tyrannosaurus Rex is that there is a traditional 4H mode for everyone to choose from. Therefore, the TOD four-wheel drive of Bogwarner is relatively reliable as a whole, and it is not necessary to worry too much about the overheating problem that the majority of riders are worried about. Its durability is trustworthy. Of course, if you take the Great Wall Gun pickup truck and commercial pickup truck to cross-country, you really need to be cautious, because compared with the Great Wall Gun off-road pickup truck, the main scenes of passenger and commercial models are still urban sections and poor.

In addition, the quietness of the GW4D20M diesel engine carried by the Great Wall Gun is also quite commendable. The sound insulation performance of the Great Wall Gun diesel 8AT model is quite excellent, and the engine noise control is in place. It is difficult to intuitively feel that this is a diesel vehicle when sitting in the car. This has been reflected in the previous test drive of the Great Wall Gun commercial pickup diesel 6MT model, and it will only be felt that it is a diesel vehicle when it is occasionally accelerated at medium and low speeds and parked.

Finally, the diesel version launched this time also adopts the suspension system of the models currently on sale. The pickup truck of the Great Wall Gun is a structure of front double wishbone independent suspension+rear multi-link integral bridge-type dependent suspension, and the commercial pickup truck of the Great Wall Gun is a structure of front double wishbone independent suspension+rear leaf spring. Multi-link rear suspension can make it have better performance in comfort, which is also a major feature of the pickup truck for the Great Wall Gun, while the leaf spring rear suspension conforms to the positioning and use of the commercial pickup truck for the Great Wall Gun. There is not much difference between them in specific driving experience, but the biggest difference lies in the different degree of bumps.

And on the new car listed this time, we can see that the Great Wall pickup truck has reinforced the trailer hook of the Great Wall Gun, and the reinforcement scheme can be said to be quite reliable. We have also made corresponding explanations and reports before. The Great Wall pickup truck also stuck a trailer hook usage specification on the driver’s side, which can help the owner to better use the trailer hook for rescue, which is very intimate.

Write it at the end

The Great Wall pickup truck has always been original, putting quality first, and the propaganda slogan is "Let the pickup truck become popular", and the real basis for opening the pickup truck in spring is a product with good product strength and strong reliability. The Great Wall Gun is indeed superior to the same level products in terms of configuration, interior, appearance design and power. It is in the leading position in terms of high-grade sense and scientific sense, but it can be called a good car. Compared with Ford Raptor and Toyota Hyrax, the Great Wall Gun passenger/commercial pickup truck diesel 8AT model has been launched, and the Great Wall pickup truck product line has been improved and enhanced. In the future, the Great Wall pickup truck will try to subvert the international market structure with greater strength and become a veritable one.

　In recent years, China’s new energy vehicle industry has developed at a high speed, and many new energy vehicles launched in the market have also been closely watched by consumers. When it comes to new energy vehicles, battery safety is definitely the most concerned factor for users. Among them, M5, a subsidiary of AITO, has conquered many consumers with its good battery safety strength, which has been fully affirmed by the market once it is listed. So, how safe is this car? Let’s explore it together!

HUAWEI ADS 2.0 provides a better travel experience.

With the gradual enrichment of the functions of advanced assisted driving system, adaptive cruise, lane departure warning, lane keeping and other advanced assisted driving functions are also carried on more and more vehicles, and the M5 Intelligent Driving Edition is no exception. It is equipped with HUAWEI ADS 2.0 advanced intelligent driving system and has 27 sensing hardware, including 1 overhead laser radar, 3 millimeter-wave radars, 11 lateral and backward vision sensing high-definition camera sets and 12 ultrasonic radars, which can accurately identify vehicles, pedestrians, traffic facilities and signs, piles and so on, making travel safer, easier and more enjoyable. Moreover, in the AEB night limit test in car home before, the version of Wujie M5 Zhijia realized accurate identification and braking at a high speed of 80km/h in the side rollover scene, which perfectly avoided collision and was far ahead of the opponent.

Even in the face of complex scenes such as night, rain, snow, fog and dimly lit tunnels, the laser+millimeter wave radar equipped with the M5 version of Zhijie can easily identify moving and static targets. The longest detection distance reaches about 200m, and the maximum horizontal detection angle reaches 120. Simply put, the rapid intervention reaction can be recognized within 200 m, so that the car can see and understand, stop and drive better. In this way, whether you encounter pedestrians crossing the road, children entering the street from parked cars, or cyclists jumping out from the guardrail, with the blessing of such an active safety system, the M5 intelligent driving version can easily avoid it and prevent accidents.

"Five-star" safety battery, forming a different safety fortress

The reliability and safety of batteries have always been the focus of consumers of new energy products, and the M5 has obvious advantages in this respect. The battery of Wenjie M5 is the first in the industry to implement the technical standard for covering the positive and negative electrodes of the battery, and the covering performance of the battery core is fully inspected, thus ensuring the safety performance of the battery to the greatest extent.

On this basis, relying on the design requirements and acceptance standards of Huawei Intelligent Vehicle Selection which are higher than the industry standards, Wujie M5 adopts a five-fold protection structure design in the battery pack of the whole vehicle, which can effectively resist the impact energy of obstacles when the vehicle collides with the bottom, so as to protect the internal battery cells from deformation to the greatest extent, and the single battery cells will not catch fire when deformed. In case of single battery failure, the whole vehicle will be cut off, the liquid cooling will be active, the exhaust valve will be opened and the subsequent spread will be prevented, and an open flame will never be seen. In the research and development stage, the battery pack will undergo 150+ rigorous tests, covering many usage scenarios such as safety, life and storage. Among them, 25 rigorous safety and reliability tests and 10 safety and reliability tests have far exceeded the national standard requirements. There is no need to worry about battery safety in daily high-pressure car washing, speeding bumps, and rubbing accidents.

In addition to these passive safety, the M5 Smart Drive Edition is also equipped with cloud battery health management. So, what is a cloud battery management system? Generally speaking, this system can realize intelligent monitoring and management remotely in the cloud. With it, which battery of the car has a problem and which battery is abnormally powered off, it will give an early warning reminder in advance, and it will not wait until the battery failure alarm of the whole vehicle suddenly falls on the road, causing an accident, which is extremely intimate.

Recently, China Automobile Quality Network published the "Quality Ranking of New Energy Medium-sized SUV in 2023" list, and the M5 won the first place in the list, and its reliability was once again certified by the authority at the industry level. Jinbei Silver Cup is not as good as users’ reputation, and its strong security strength has been quickly recognized by the market and the public, which is also embodied in the sales volume. According to the official data, in 2023, the M5 has achieved a cumulative sales volume of 120,000+,which is very popular among consumers.

In order to enable consumers to drive their cars as soon as possible, the M5 series has been decided recently. It can be picked up in less than two weeks without going through a long waiting period, and a new car can be driven before the Spring Festival to get an intelligent and reliable travel experience. If you want to buy a safe and reliable new energy vehicle, the M5 series will be a good choice!

Wen | Lu Jiu Business Review

There are more and more new energy vehicles with Huawei as their selling point, from the polar fox to the world and then to Aouita.　

Lu Jiu Business Review learned that Aouita will start a test drive in the near future. In early September, its mass production vehicles will arrive one after another, and a centralized test drive meeting will be held in Beijing. At present, the shops in Aouita are still displaying non-mass production engineering vehicles.

Aouita’s official entry into the market will mark the emergence of another car company that has deeply branded Huawei.

However, the biggest question now is: Can Aouita enter Huawei’s sales network and enjoy the same treatment as the media? After all, Aouita now has too few stores of its own, only 11.

According to national business daily, Tan Benhong, CEO of Aouita, said in an interview, "We are talking about the way of channel cooperation with Huawei, but not on behalf of sales. When the scale of our channels has not been fully reached, (Huawei) will help us, but it is not a substitute."

However, everyone who knows Huawei knows that Huawei’s terminal belongs to Yu Chengdong’s sphere of influence, while Aouita’s cooperation is Xu Zhijun on the platform.

How much weight does Aouita have in Huawei?

Since its birth, Aouita has always brought its own aura and attracted much attention.　

According to public information, Aouita was jointly built by Changan, Huawei and Contemporary Amperex Technology Co., Limited. Changan led the vehicle design and development, Huawei was responsible for intelligent electric technology, while Contemporary Amperex Technology Co., Limited was responsible for providing batteries. The three companies jointly built a CHN platform to empower Aouita.

However, it is strange that there is no Huawei among the shareholders of Aouita Company.

According to Aiqicha’s data, Aouita Science and Technology (Chongqing) Co., Ltd. is backed by eight companies, including Contemporary Amperex Technology Co., Limited, Chongqing Changan and Shanghai Weilai. The capital contribution of Contemporary Amperex Technology Co., Limited is RMB 280 million, Chongqing Changan is RMB 275 million and Weilai is RMB 13.3 million.

I didn’t see the shadow of Huawei, that is to say, in Aouita’s case, Huawei only gave technology and didn’t pay.

There is a big difference between Aouita’s external release and the press. Whether it is the strategic signing conference of Contemporary Amperex Technology Co., Limited, Huawei and Changan Automobile, or the Chongqing Auto Show on June 25th, the specifications attended are quite high. In addition to Tan Benhong, Chairman of Aouita, Zhu Huarong, Chairman of Changan Automobile, Xu Zhijun, Chairman of Huawei, and Zeng Yuqun, Chairman of Contemporary Amperex Technology Co., Limited often come out of the platform.

In addition, Aouita’s product launch can also show another clue.

At the Aouita 11 product launch conference on August 8th, Tan Benhong, the chairman, came out to introduce Aouita 11, and three bosses stood on the platform by video.

In contrast, the press conferences of M5 and M7 were introduced by Huawei’s Yu Chengdong as the leading actor, and Selis’s presence was not high.

On June 25th, when Aouita signed a comprehensive strategic cooperation agreement with Huawei, Chi Linchun, president of BU Marketing and Sales Service Department of Huawei’s smart car solution, said that Aouita was the heavyweight model of Huawei’s full-stack smart car solution.

According to Lu Jiu’s business review, before and after the product launch on August 8th, Wang Jun, chief operating officer of Huawei BU and president of intelligent driving solution product line, also visited Chongqing Times Tianjie Experience Center in Aouita and introduced Aouita 11.

In terms of leadership specifications, Xu Zhijun, the rotating chairman of Huawei, endorsed the platform, and the relevant person in charge of Che BU also came forward to promote it vigorously; In the depth of cooperation, Aouita and Huawei have cooperated heavily in the whole stack, and Aouita also has the trademark authorization of Huawei HI, but whether Aouita can enter the Huawei channel has not been confirmed.

Previously, the media reported one after another that the two sides were actively implementing the preparations for entering their store channels. On August 30, national business daily reported that Tan Benhong said: "We are talking about the way of channel cooperation with Huawei, but not on behalf of sales. It is when the number and scale of our channels have not been fully reached, (Huawei) will help us, but it is not a substitute."

Lu Jiu’s business review found that the so-called two sides are actively implementing the store channel, which was unilaterally announced by Aouita, and Huawei has never spoken to the outside world.

Intriguingly, we haven’t seen the shadow of Yu Chengdong in the cooperation activities between Huawei and Aouita.

On important occasions such as cooperation signing and press conference in Aouita, Xu Zhijun, rotating chairman of Huawei, and heads of various departments of Auto BU attended, but Yu Chengdong, CEO of Huawei BG, CEO of smart car solution BU and director of IRB of smart terminal and smart car parts, never showed up.

Lu Jiu’s business review noted that there was a similar situation in the cooperation with BAIC. Huawei cooperated with BAIC very early, and signed a contract in 2017, and then signed three contracts. Huawei was mainly attended by Xu Zhijun and Wang Jun, and Yu Chengdong never showed up. Yu Chengdong didn’t appear until the release of Alpha S, the polar fox. Yu Chengdong attended the cooperation between Huawei and the international community.

Therefore, do Aouita and Wen Jie belong to different spheres of influence within Huawei?

"China content" is high, but it can’t enter the Huawei channel?

Huawei’s channels have always made car companies drool.

On the evening of September 1st, according to Sellers’ production and sales express, the sales of Jiejie automobile, which cooperated with Huawei, exceeded 10,000 in August.

Asking for big sales is inseparable from Huawei’s channel empowerment.

According to public data, as of August 25, there were 781 sales centers in 190 cities, including 163 user centers and 618 Huawei sales stores.

Huawei also regards its own channels as an important part of empowering automobile brands. According to the data learned by Lujiu Business Review in Huawei in July, Huawei has 12 flagship stores, 116 smart life houses, 5,000 authorized experience stores and more than 60,000 retail positions. Importantly, these stores are all in shopping centers, which are highly matched with the demand of new energy automobile stores.

Whether it can enter Huawei’s sales channels or not, for a long time, there has been no exact news from Aouita, and the caliber of store sales is different.

The salesperson of a Huawei store in Beijing believes that it is impossible for Aouita to sell through Huawei’s channels. "People are an independent brand, and Huawei is the model of HUEWEI Inside. Huawei is only its supplier, so it is impossible to sell through Huawei’s channels."

Aouita’s Suzhou sales staff also said that it is impossible for Aouita to sell in Huawei stores for the same reason as Huawei stores. "Because Aouita is a brand new brand, it will still sell itself."

"Our major shareholders are Changan and Contemporary Amperex Technology Co., Limited, and Huawei is not a major shareholder. Why do you sell it in his store?" The person in charge of Aouita’s Beijing sales store said.

"Huawei actually doesn’t have a few good shops. Many people want to buy Huawei mobile phones. They will search Huawei’s stores in the shopping malls and go directly. Huawei stores don’t have to find the location of big passengers. But the car is different. The new brand still needs a big passenger flow position to attract customers to see the car. " The person in charge of Aouita Suzhou Store said.

Although it is indicated that the channel will not borrow Huawei, the sales in Aouita emphasize the relationship with Huawei and their own "Chinese content".

"We use a complete set of HUAWEI Inside solutions, including car systems, assisted driving, laser radar, as well as Huawei’s motors and Huawei’s drive system. Now there is no second company in the industry that has such a deep cooperation with Huawei." The sales person in charge of the Beijing store said. He believes that the cooperation between Huawei and the international community is not as deep as that of Aouita.

In order to strengthen the content of Chinese, the Suzhou store manager particularly emphasized the hierarchical relationship between Yu Chengdong (pushing the question circle) and Xu Zhijun (platform Aouita). "Huawei’s boss platform is only Aouita. After our conference, many people asked why there was no Yu Chengdong, but later found out that Yu Chengdong’s level was actually lower than Xu Zhijun."

Behind Aouita and Wen Jie

In a phone minutes of Huawei’s in-depth interpretation of intelligent driving, Huawei introduced that there are three modes of cooperation: Tier1 (traditional parts supplier mode, supplying intelligent parts for car companies), HI mode (Huawei Inside mode) and intelligent selection mode.

Among them, Huawei’s intelligent selection mode is the fastest, because almost the layout of the whole vehicle is coordinated by Huawei, and the gross profit contributed by the intelligent selection mode is relatively high. In contrast, "HI mode will have less gross profit, because the cost of HI mode itself is high, but the pricing cannot be particularly high."

According to the data, the current cooperation between BAIC and Huawei is HI mode, and may consider participating in the intelligent selection mode in the future. Moreover, there are many car factories that cooperate with Huawei in HI mode, including GAC and Audi.

According to this summary, HI mode is the main mode of ADS (Huawei Autopilot). But HI is not the most prominent module for intelligent selection. Therefore, from the perspective of the entire car BU, Huawei currently attaches the most importance to smart selection, while ADS attaches the most importance to HI.

Based on these paragraphs, we can see that the gross profit of HI mode is low, and Huawei pays more attention to smart selection, which may be the reason why Aouita has made slow progress in entering Huawei’s channel.

Moreover, the autopilot data of the model will be open to Huawei, but in HI mode, the cooperative manufacturers will carry the corresponding data in their own data closed loop and will not share it with Huawei.

In the cooperation mode, the intelligent selection mode is far from the HI mode.

Lu Jiu’s business review learned that Huawei Automotive Intelligent Selection and HI belonged to different departments at the earliest.

In May 2019, Huawei’s Smart Car Business Unit (IAS BU) was formally established. This department was originally affiliated to the ICT Management Committee, with Wang Jun as its president and Xu Zhijun as its top leader. On September 2, 2021, Huawei was re-appointed, and Yu Chengdong became the CEO of Huawei’s smart car solution BU.

Prior to this, Huawei’s smart cockpit business belonged to IAS BU, HiCar, vehicle-mounted 5G communication and other businesses, belonging to the consumer business group and under the control of Yu Chengdong. Huawei combined these two businesses into one, and both of them were placed under Yu Chengdong. According to the analysis of people familiar with the situation, the main purpose of this move is to improve the implementation and operational efficiency within the group.

The source said that the earliest signing subjects of Huawei’s cooperation with BAIC and Aouita were Huawei Technologies Co., Ltd.; And the cooperation with Xiaokang Sailis, the signing subject is Huawei Terminal Co., Ltd.. Behind this are two companies.

Huawei Technologies Co., Ltd., which provides software and hardware solutions, has a great weight in HI mode, and is the business that Xu Zhijun was in charge of before; The Huawei terminal resource Hicar Huawei Intelligent Selection is led by Yu Chengdong and belongs to the consumer BG. Although it is now under the control of Yu Chengdong, there is inevitably a difference in the relationship between "biological and adoption".

Whether Huawei’s full-stack car solutions can be sold in Huawei’s terminal channels depends on Yu Chengdong.

Huawei has a rotating chairman system. During the rotating period, the rotating chairman is the top leader of the company. Each rotating chairman has a term of six months, so it is difficult to have a lasting influence on the following departments. Therefore, whether the channel sells Aouita or not depends on Yu Chengdong.

About cars, Xu Zhijun and Yu Chengdong have different ideas, which are on the table and have been reported by the media. Yu Chengdong wants to build a car, but Xu Zhijun doesn’t want to build a car.

It is Yu Chengdong’s specialty to engage in consumer business. Huawei has so many channels that it has great advantages in making cars. However, if Huawei goes out on its own, car companies will be more jealous, and Huawei’s car solutions will be even harder to sell. This business was in the charge of Xu Zhijun before.

Rong Hui, former vice president of Beijing Automotive Group New Technology Research Institute and CEO of Huihui Technology, once revealed that Huawei’s smart car solution will cost about 40,000 pieces in cooperation with Huawei. He estimated that Huawei’s profit will be at least 15,000 pieces.

How much can Huawei earn by selling a car?

According to media reports, according to the information disclosed by Huawei executives before, the share between Huawei and Sellers is about 1:9, and the price of M5 is around 300,000. Huawei can get 30,000 for a car, of which 20% is the technology licensing fee, which is about 6,000 yuan, and the rest is the store income.

HI mode Huawei earns a lot, but the investment in intelligent driving research and development has been very large, and many car companies are jealous of Huawei. In contrast, the smart selection model is easy to earn, and car companies are also willing. Huawei was blocked by the United States, and there was no mobile phone to sell in the store. With a car, it just met the shopkeepers who had no goods to sell.

In August, in an article in Huawei’s internal forum, "The management policy of the whole company should shift from pursuing scale to pursuing profit and cash flow", Ren Zhengfei mentioned that smart car solutions should not spread a complete front, and it is necessary to reduce the research budget and strengthen the business closed loop.

Huawei BU has invested a lot in autonomous driving. To achieve a closed-loop business, it is obvious that the pressure of intelligent selection mode is less.

Self-built channels are difficult to support sales.

So far, there are only 11 stores in Aouita.

On August 8, 2022, when a press conference was held in Aouita, Tan Benhong said that the first batch of sales centers in Aouita will land in 10 cities and will officially open on August 8. This year, experience centers and service outlets will be stationed in 100 cities.

On September 1st, Lujiu Business Review was found in official website, Aouita. It is still the original 10 cities, and there are two in Chongqing, with a total of 11 direct stores. According to interviews and telephone calls, most of these stores opened in August. The person in charge of Suzhou sales told Lu Jiu Business Review that the Suzhou store only has an outreach booth at present, and the store will not open until October.

Offline stores have a great impetus to automobile sales, and the speed of building offline stores in Aouita is somewhat slow.

Although new energy car companies are now learning Tesla and booking cars online, offline experience stores are extremely important support. Without the experience of offline stores, it is difficult for car owners to book cars directly online.

Li Xiang once said that with or without stores in a city, the market share will be eight times different.

According to public reports, by September, 2022, LI had 265 retail stores covering 118 cities in China, and 316 after-sales maintenance centers and authorized car body and painting centers covering 226 cities. Weilai official website shows that Weilai has 402 service outlets nationwide.

Just eleven stores, certainly difficult to support Aouita’s ambition, the number of existing stores is far from enough.

As early as June this year, Aouita said that in terms of channels, it will adopt the modes of self-construction and partner joining, and plans to cover 110 cities in the year, and simultaneously promote the entry into Huawei stores.

But now it seems that this progress is a bit slow.

Large shopping centers are currently the best choice for new energy car companies to sell stores. However, it will not be fast to find a suitable shop in the shopping center, negotiate with the shopping center, decorate and move in.

Changan Automobile, behind Aouita, can’t help in the channel. First of all, Aouita is an independent company, and Changan Automobile is not a major shareholder. In addition, the main channel of Chang ‘an is in 4S stores, and the tonality of new energy vehicles owned by Chang ‘an is quite different from that of Aouita.

According to the survey of CMB International Securities, the ability of shopping centers to absorb new energy sales stores is also limited. First, because the stores of new energy auto companies are on the ground floor, the supply area is limited. In addition, new energy auto stores do not contribute much to passenger flow, so shopping centers must maintain the correct combination to increase passenger flow.

"When you go to the mall now, you can see that as long as there is a large flow of people, cars are basically contracted. Now the better bunks have actually been chosen almost, and it is more difficult to find a berth now. " The person in charge of the Suzhou store told Lu Jiu Business Review on the phone.

Since it is difficult to support the ideal sales volume by its own channels at present, Huawei’s channels are more and more important for Aouita. Can we get in or not? Aouita and the industry are waiting for Huawei’s answer. How to coordinate the resources between HI mode and Smart Choice mode and build Huawei’s core competence in the new energy automobile industry? This is also a proposition that Huawei must face seriously.

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　　Beijing Daily reporter Sun Qiru

　　"Live broadcast with goods" is the inevitable outlet at present, but under the brutal growth and rapid expansion, the industry is also facing many chaos caused by mixed quality and lack of supervision. Recently, China Advertising Association issued the Code of Conduct for Webcast Marketing (hereinafter referred to as the Code). As the first special self-discipline regulation on online video marketing activities in China, it will be officially implemented from today, and the live broadcast will have rules to follow for the first time.

　　Advertising in the live broadcast room must also abide by the advertising law.

　　"Z-largest winery in the world", "Z-low price in the whole network", "Drunk and popular" and "the only winery in China" … … In the vibrato video of a wine blogger, the anchor will hear the sound of "beep" and "beep" from time to time during the introduction of goods.

　　The reporter found that in order to avoid mentioning the word "most" such as "the lowest price" and "the world’s largest", some anchors chose to play the edge ball, hiding the sensitive word "most" directly through the beep sound, and using homophonic words or initials such as "drunk" and "z" in the subtitles to make consumers in the live broadcast room have relevant associations.

　　The Code clearly states that those who publish commercial advertisements in online live marketing shall strictly abide by the provisions of the Advertising Law of People’s Republic of China (PRC). However, the Code does not provide a detailed reference for the anchor behavior in the live broadcast room, which belongs to commercial advertising and which belongs to marketing behavior. Liu Junhai, a professor at the Law School of Renmin University of China, believes that anchors don’t simply read advertisements and introduce products in the live broadcast room, but what they do to consumers is an invitation to offer, which belongs to the category of advertisements. Once consumers agree, a "contract" is established.

　　In addition, for special commodities such as drugs, medical devices and health foods, the regulations are clear. When selling special commodities such as drugs, medical devices, health foods and formula foods for special medical purposes, merchants should obtain corresponding qualifications or administrative licenses according to law.

　　The anchor should be authenticated by real name and must not be faked.

　　With the popularity of live broadcast, in order to increase popularity, brushing bills and buying powder have become the default hidden rules of some industry participants.

　　The "Code" proposes that anchors should ensure that the information is true and legal in live broadcast activities, and must not make false propaganda on goods and services to deceive or mislead consumers. The anchor shall not defraud the merchant’s commission by means of false purchase or after-the-fact return, and the online live broadcast marketing subject shall not use traffic fraud methods such as swiping the bill and speculating the letter to fabricate or tamper with the transaction data and user evaluation.

　　In addition, the anchor should be authenticated in real name when entering the webcast marketing platform, and the front-end presentation can adopt nicknames or other names that meet the requirements of laws and regulations.

　　However, yesterday, the reporter searched for keywords such as "live broadcast service" and "live broadcast viewing" on the e-commerce platform, and still found many merchants who provided the service of buying powder in the live broadcast room, and said that they provided "fans on all platforms, popular service" and "fan promotion, heat promotion, service first and payment later".

　　"Interested babies can buy with a V letter". In some live broadcast platforms, the reporter saw that many anchors will guide consumers to buy privately in the live broadcast.

　　In this regard, the "Specification" proposes that the operators of webcasting marketing platforms of content platforms should strengthen the trading behavior norms of merchants and anchors stationed in the platform, prevent anchors from taking link jumps and other ways to induce users to conduct offline transactions.

　　The platform should establish an anchor credit management system.

　　On June 29th, according to the "618" public opinion analysis report on consumer rights protection released by China Consumers Association, the Fashion Shopping Community Gaining App was named for selling fake and shoddy products, and Luo Yonghao live broadcast with goods overturned. Yesterday, Luo Yonghao responded to the roll call of China Consumers Association, saying that the description was objective and thanked him for his supervision. Luo Yonghao explained that after the "take some time" flowers on the shelves in its live broadcast room withered after arrival, they immediately contacted all consumers who bought the product for a refund and double indemnity.

　　In fact, in Luo Yonghao and other high-profile head anchor broadcast rooms, once the products with goods have problems, under the supervision of online public opinion, after-sales service is relatively guaranteed. The reporter noticed that among the problems reflected by many consumers, in the live broadcast rooms of small and medium-sized anchors on various platforms, problems such as merchants refusing to deliver goods after buying low-priced goods, and goods bought in the live broadcast room not supporting 7 days of unreasonable return still frequently appear.

　　This time, in view of the problem that some consumers have no place to make after-sales complaints after experiencing quality problems in the products purchased in the live broadcast room, the Code requires the platform to establish a convenient complaint and reporting mechanism, disclose information such as complaints and reporting methods, and handle complaints and reports in time. The "Code" also proposes to formulate a catalogue of goods or services prohibited from being promoted in this platform and corresponding rules; Establish credit management systems such as credit evaluation, rewards and punishments for merchants and anchors, and strengthen their awareness of compliance and trustworthiness; Improve the information preservation system of goods and services transactions, and preserve the relevant contents of online live marketing transactions according to law.