In recent years, China’s new energy vehicle industry has developed at a high speed, and many new energy vehicles launched in the market have also been closely watched by consumers. When it comes to new energy vehicles, battery safety is definitely the most concerned factor for users. Among them, M5, a subsidiary of AITO, has conquered many consumers with its good battery safety strength, which has been fully affirmed by the market once it is listed. So, how safe is this car? Let’s explore it together!

HUAWEI ADS 2.0 provides a better travel experience.

With the gradual enrichment of the functions of advanced assisted driving system, adaptive cruise, lane departure warning, lane keeping and other advanced assisted driving functions are also carried on more and more vehicles, and the M5 Intelligent Driving Edition is no exception. It is equipped with HUAWEI ADS 2.0 advanced intelligent driving system and has 27 sensing hardware, including 1 overhead laser radar, 3 millimeter-wave radars, 11 lateral and backward vision sensing high-definition camera sets and 12 ultrasonic radars, which can accurately identify vehicles, pedestrians, traffic facilities and signs, piles and so on, making travel safer, easier and more enjoyable. Moreover, in the AEB night limit test in car home before, the version of Wujie M5 Zhijia realized accurate identification and braking at a high speed of 80km/h in the side rollover scene, which perfectly avoided collision and was far ahead of the opponent.

Even in the face of complex scenes such as night, rain, snow, fog and dimly lit tunnels, the laser+millimeter wave radar equipped with the M5 version of Zhijie can easily identify moving and static targets. The longest detection distance reaches about 200m, and the maximum horizontal detection angle reaches 120. Simply put, the rapid intervention reaction can be recognized within 200 m, so that the car can see and understand, stop and drive better. In this way, whether you encounter pedestrians crossing the road, children entering the street from parked cars, or cyclists jumping out from the guardrail, with the blessing of such an active safety system, the M5 intelligent driving version can easily avoid it and prevent accidents.

"Five-star" safety battery, forming a different safety fortress

The reliability and safety of batteries have always been the focus of consumers of new energy products, and the M5 has obvious advantages in this respect. The battery of Wenjie M5 is the first in the industry to implement the technical standard for covering the positive and negative electrodes of the battery, and the covering performance of the battery core is fully inspected, thus ensuring the safety performance of the battery to the greatest extent.

On this basis, relying on the design requirements and acceptance standards of Huawei Intelligent Vehicle Selection which are higher than the industry standards, Wujie M5 adopts a five-fold protection structure design in the battery pack of the whole vehicle, which can effectively resist the impact energy of obstacles when the vehicle collides with the bottom, so as to protect the internal battery cells from deformation to the greatest extent, and the single battery cells will not catch fire when deformed. In case of single battery failure, the whole vehicle will be cut off, the liquid cooling will be active, the exhaust valve will be opened and the subsequent spread will be prevented, and an open flame will never be seen. In the research and development stage, the battery pack will undergo 150+ rigorous tests, covering many usage scenarios such as safety, life and storage. Among them, 25 rigorous safety and reliability tests and 10 safety and reliability tests have far exceeded the national standard requirements. There is no need to worry about battery safety in daily high-pressure car washing, speeding bumps, and rubbing accidents.

In addition to these passive safety, the M5 Smart Drive Edition is also equipped with cloud battery health management. So, what is a cloud battery management system? Generally speaking, this system can realize intelligent monitoring and management remotely in the cloud. With it, which battery of the car has a problem and which battery is abnormally powered off, it will give an early warning reminder in advance, and it will not wait until the battery failure alarm of the whole vehicle suddenly falls on the road, causing an accident, which is extremely intimate.

Recently, China Automobile Quality Network published the "Quality Ranking of New Energy Medium-sized SUV in 2023" list, and the M5 won the first place in the list, and its reliability was once again certified by the authority at the industry level. Jinbei Silver Cup is not as good as users’ reputation, and its strong security strength has been quickly recognized by the market and the public, which is also embodied in the sales volume. According to the official data, in 2023, the M5 has achieved a cumulative sales volume of 120,000+,which is very popular among consumers.

In order to enable consumers to drive their cars as soon as possible, the M5 series has been decided recently. It can be picked up in less than two weeks without going through a long waiting period, and a new car can be driven before the Spring Festival to get an intelligent and reliable travel experience. If you want to buy a safe and reliable new energy vehicle, the M5 series will be a good choice!

On August 2nd, a few days ago, AITO’s M5 Smart Driving Edition ushered in the first OTA upgrade, including the opening of NCA in five cities of Shanghai, Shenzhen, Guangzhou, Hangzhou and Chongqing, the full opening of cruise assistance in urban lanes, and the upgrade of intelligent parking assistance.

Today, Yu Chengdong, managing director of Huawei, CEO of BG, and CEO of BU, a smart car solution, issued a document introducing the highlights of this OTA upgrade, such as "The LCC of the national expressway city is fully open, so that the car can follow the car, start and stop independently, and handle traffic jams as skillfully as an’ old driver’".

Yu Chengdong also pointed out that the intelligent driving version of Wujie M5 not only has the far-ahead AEB active braking ability, but also can identify dangers and avoid obstacles in advance in the intelligent driving mode.

It is understood that the Wujie M5 Intelligent Driving Edition was launched in April this year, providing two kinds of power options: extended program and pure electricity. Among them, the price of the extended program intelligent driving edition is 278,900 yuan, and the four-wheel drive intelligent driving edition is 299,800 yuan; The pure electric version is 289,800 yuan for the rear-drive intelligent driving version and 309,800 yuan for the four-wheel drive intelligent driving version.

Compared with the old M5, the intelligent driving version complements the short board of assisted driving. The car is the first to be equipped with Huawei ADS 2.0 intelligent driving system. The hardware consists of 1 laser radar, 3 millimeter-wave radars, 11 camera groups and 12 ultrasonic radars, which can achieve 360 full coverage and all-weather perception, and the farthest detection distance reaches 200 meters.

　　Beijing Daily reporter Sun Qiru

　　"Live broadcast with goods" is the inevitable outlet at present, but under the brutal growth and rapid expansion, the industry is also facing many chaos caused by mixed quality and lack of supervision. Recently, China Advertising Association issued the Code of Conduct for Webcast Marketing (hereinafter referred to as the Code). As the first special self-discipline regulation on online video marketing activities in China, it will be officially implemented from today, and the live broadcast will have rules to follow for the first time.

　　Advertising in the live broadcast room must also abide by the advertising law.

　　"Z-largest winery in the world", "Z-low price in the whole network", "Drunk and popular" and "the only winery in China" … … In the vibrato video of a wine blogger, the anchor will hear the sound of "beep" and "beep" from time to time during the introduction of goods.

　　The reporter found that in order to avoid mentioning the word "most" such as "the lowest price" and "the world’s largest", some anchors chose to play the edge ball, hiding the sensitive word "most" directly through the beep sound, and using homophonic words or initials such as "drunk" and "z" in the subtitles to make consumers in the live broadcast room have relevant associations.

　　The Code clearly states that those who publish commercial advertisements in online live marketing shall strictly abide by the provisions of the Advertising Law of People’s Republic of China (PRC). However, the Code does not provide a detailed reference for the anchor behavior in the live broadcast room, which belongs to commercial advertising and which belongs to marketing behavior. Liu Junhai, a professor at the Law School of Renmin University of China, believes that anchors don’t simply read advertisements and introduce products in the live broadcast room, but what they do to consumers is an invitation to offer, which belongs to the category of advertisements. Once consumers agree, a "contract" is established.

　　In addition, for special commodities such as drugs, medical devices and health foods, the regulations are clear. When selling special commodities such as drugs, medical devices, health foods and formula foods for special medical purposes, merchants should obtain corresponding qualifications or administrative licenses according to law.

　　The anchor should be authenticated by real name and must not be faked.

　　With the popularity of live broadcast, in order to increase popularity, brushing bills and buying powder have become the default hidden rules of some industry participants.

　　The "Code" proposes that anchors should ensure that the information is true and legal in live broadcast activities, and must not make false propaganda on goods and services to deceive or mislead consumers. The anchor shall not defraud the merchant’s commission by means of false purchase or after-the-fact return, and the online live broadcast marketing subject shall not use traffic fraud methods such as swiping the bill and speculating the letter to fabricate or tamper with the transaction data and user evaluation.

　　In addition, the anchor should be authenticated in real name when entering the webcast marketing platform, and the front-end presentation can adopt nicknames or other names that meet the requirements of laws and regulations.

　　However, yesterday, the reporter searched for keywords such as "live broadcast service" and "live broadcast viewing" on the e-commerce platform, and still found many merchants who provided the service of buying powder in the live broadcast room, and said that they provided "fans on all platforms, popular service" and "fan promotion, heat promotion, service first and payment later".

　　"Interested babies can buy with a V letter". In some live broadcast platforms, the reporter saw that many anchors will guide consumers to buy privately in the live broadcast.

　　In this regard, the "Specification" proposes that the operators of webcasting marketing platforms of content platforms should strengthen the trading behavior norms of merchants and anchors stationed in the platform, prevent anchors from taking link jumps and other ways to induce users to conduct offline transactions.

　　The platform should establish an anchor credit management system.

　　On June 29th, according to the "618" public opinion analysis report on consumer rights protection released by China Consumers Association, the Fashion Shopping Community Gaining App was named for selling fake and shoddy products, and Luo Yonghao live broadcast with goods overturned. Yesterday, Luo Yonghao responded to the roll call of China Consumers Association, saying that the description was objective and thanked him for his supervision. Luo Yonghao explained that after the "take some time" flowers on the shelves in its live broadcast room withered after arrival, they immediately contacted all consumers who bought the product for a refund and double indemnity.

　　In fact, in Luo Yonghao and other high-profile head anchor broadcast rooms, once the products with goods have problems, under the supervision of online public opinion, after-sales service is relatively guaranteed. The reporter noticed that among the problems reflected by many consumers, in the live broadcast rooms of small and medium-sized anchors on various platforms, problems such as merchants refusing to deliver goods after buying low-priced goods, and goods bought in the live broadcast room not supporting 7 days of unreasonable return still frequently appear.

　　This time, in view of the problem that some consumers have no place to make after-sales complaints after experiencing quality problems in the products purchased in the live broadcast room, the Code requires the platform to establish a convenient complaint and reporting mechanism, disclose information such as complaints and reporting methods, and handle complaints and reports in time. The "Code" also proposes to formulate a catalogue of goods or services prohibited from being promoted in this platform and corresponding rules; Establish credit management systems such as credit evaluation, rewards and punishments for merchants and anchors, and strengthen their awareness of compliance and trustworthiness; Improve the information preservation system of goods and services transactions, and preserve the relevant contents of online live marketing transactions according to law.

The secret leak of Xiaomi automobile caused a heated discussion, and a fine of 3 million will become a reality? Recently, Xiaomi Automobile suffered a secret leak and continued to ferment. The media and individuals involved successively issued statements and disclosed the details of the leak. Although some people regard this as a marketing tool, we should pay more attention to how to treat confidentiality agreements and think about the criteria for disclosing information. Relevant persons of Xiaomi Automobile have confirmed the leaked media, and will be held accountable according to the confidentiality agreement, with a fine of up to RMB 3 million. However, no party made a statement in this incident. Until last night, Xiaomi issued a statement identifying relevant media and internal employees. This incident highlights the importance of confidentiality, and Xiaomi’s "leakage history" can not be ignored, involving information leakage in many aspects such as price, configuration, battery and store decoration.

So, how did the secret leak of Xiaomi Automobile happen? The media involved leaked the shooting content of Xiaomi Automobile without permission, which led to the leak. Relevant persons of Xiaomi Automobile said that they have locked in the leaked media and will pursue the responsibility according to the Confidentiality Commitment Letter of RMB 3 million signed by the confidentiality agreement. This move once again highlights the importance of confidentiality agreements and the seriousness of leaking secrets. Leaking has a great impact on the business interests and reputation of enterprises, so it is particularly urgent to protect business secrets. In the public statement, Xiaomi Automobile pointed out the involved media and internal employees, and emphasized its serious attitude towards confidentiality responsibility.

The employees of the media involved still disclose the contents of the confidential shooting after signing the Confidentiality Commitment, and this behavior will be subject to corresponding accountability and punishment, including public apology and fines. This move sends a clear signal to the outside world: once you violate the confidentiality agreement, you will face severe legal sanctions. Xiaomi Automobile also demonstrated its determination to strictly enforce the confidentiality agreement through this move. The "leak history" of Xiaomi Automobile can not be ignored. As early as the beginning of this year, the media broke the news about the price, configuration, battery and other aspects of Xiaomi’s first new car, which seriously damaged the business interests of the company. The leakage of this information not only disturbs the market order, but also affects the normal operation of enterprises.

Protecting trade secrets is not only an internal management problem of enterprises, but also the need to maintain market order and fair competition. The importance of confidentiality agreement is self-evident, and how to better implement confidentiality work is also a problem that enterprises need to seriously consider. Strengthening the training and publicity of employees’ confidentiality awareness, establishing a sound confidentiality management system, and implementing strict supervision and accountability for violations of confidentiality agreements are all measures that enterprises can take. At the same time, strengthening communication with the media and improving the media’s attention and understanding of confidentiality are also important links for enterprises to protect trade secrets. The leak reminds us once again that the importance of protecting trade secrets cannot be ignored. Enterprises and the media should face up to confidentiality agreements, strengthen the attention and management of confidentiality work, and jointly safeguard market order and a fair competition environment.

Then, in your opinion, what other experiences and practices can enterprises learn from in protecting trade secrets? Welcome to leave a message to share your opinion. Xiaomi Automobile Storm: Frequent leaks have caused concern that Xiaomi Group is preparing to enter the automobile industry, which has caused heated discussions in the industry. However, with the continuous exposure of relevant information, the design and cooperation details of Xiaomi Automobile have frequently become the focus of public attention. The occurrence of a series of leaks has caused concern and speculation about Xiaomi Automobile inside and outside the industry. On February 2nd, a spokesman of Xiaomi Company reported the handling result of a leak incident, claiming that the early design draft of the front and rear bumpers of Xiaomi Automobile Co., Ltd. in Beijing was leaked due to poor management.

Xiaomi Group said that it had dealt with the involved partners seriously according to the confidentiality agreement, including imposing economic compensation of 1 million yuan, demanding to strengthen information security management and deal with the leaked perpetrators seriously, and instructing to formulate detailed rectification plans and comprehensively upgrade confidentiality measures. At the same time, Xiaomi Group has shown a "zero tolerance" attitude towards the leak, and hopes that all supplier partners will conscientiously implement the confidentiality agreement. The result of this incident triggered public concern and discussion on Xiaomi’s security measures. In July of this year, a blogger posted a photo of suspected battery information of Xiaomi car on social media, which triggered a heated discussion among the public about information about Xiaomi car. On November 3, another blogger broke the news that he met the "skeleton" of Xiaomi car on the road and described some details of the vehicle.

However, this information was also taken off the shelves for allegedly leaking business secrets, which triggered doubts about Xiaomi’s information confidentiality. In addition to leaks, information about Xiaomi Auto is frequently exposed on social media. Some car bloggers released the design picture of Xiaomi MS11, the first model of Xiaomi Automobile, and the details of cooperation between Xiaomi and BAIC, which triggered a hot discussion on the Internet. In response to these exposure incidents, Wang Hua, general manager of the public relations department of Xiaomi Group, responded that the leaked documents are indeed confidential design documents of secondary suppliers, and they are the design drafts of the very early bidding process, not the final documents. The exposure of this series of information has aroused the public’s expectation and curiosity about Xiaomi Automobile, and also questioned the confidentiality of Xiaomi Automobile.

In addition, Xiaomi’s mobile phone has also suffered many leaks, and some leakers have been claimed for millions. The exposure of the decoration plan of Xiaomi Home Direct Store shows that the area where Xiaomi car is displayed has also aroused public concern about Xiaomi car. The constant occurrence of these leaks has undoubtedly intensified the public’s speculation and concern about Xiaomi Automobile. To sum up, Xiaomi Auto has attracted much attention, but it has also frequently become the focus of leaks. Xiaomi Group’s serious handling of leaks reflects its emphasis on information confidentiality. However, frequent leaks undoubtedly cast a shadow over the development of Xiaomi Automobile. In the face of constantly exposed information and leaks, how will Xiaomi Automobile ensure the confidentiality of information in the future? At the same time, how will the public’s speculation and expectation of Xiaomi Automobile affect the development direction of Xiaomi Automobile?

It is hoped that Xiaomi Automobile can adopt stricter information confidentiality measures to ensure that the future development can continue to move forward in the public’s expectation and attention. What do you think and suggest about this? Let me know! Xiaomi’s mobile phone leaks frequently, and the interest game and moral boundary behind it. Today, the competition in the technology industry is becoming more and more fierce, which is followed by many incidents about product leaks. Recently, the leak related to Xiaomi’s mobile phone has aroused widespread concern. From Xiaomi 10 Extreme Commemorative Edition to Xiaomi MIX4, a series of information is exposed in advance, which makes us wonder what kind of interest game and moral boundary are hidden behind these leaks? In the digital age, the release of mobile phone products has attracted much attention.

A teardown video, a subway photo and a PDF document, seemingly harmless leaks may affect the company’s business plan, marketing strategy and even the stock price. After many product leaks, Xiaomi Company not only sued the relevant bloggers and claimed millions of dollars, but also obtained corresponding compensation through the Arbitration Commission. After the leak was exposed, bloggers also issued apology statements and assumed corresponding responsibilities. This series of events has caused people to think deeply about the leaking behavior: what caused these events? Who will be the beneficiary of the leak? First, let’s look at the time nodes of these leaks. From Xiaomi 10 Extreme Commemorative Edition to Xiaomi MIX4, as well as the upcoming Xiaomi car, leaks always happen one after another on the eve of product release.

Does this mean that the leak is a pre-heating marketing tool? Or is it malicious speculation by competitors? Does the frequent occurrence of these incidents mean that there is a more complicated interest game in the industry? We can’t help but ask, what kind of impact will the interest dispute behind it have on consumers? Secondly, we need to re-examine the moral boundary behind the leak. The competition in science and technology industry is fierce, and information confidentiality between enterprises is particularly important. Leaking may not only reveal the product design and hardware configuration, but also damage the company’s business reputation and interests. In the information age, the definition of moral boundary becomes particularly important. What factors have driven these bloggers to abandon the moral bottom line? Who will be their supporters?

In this wave of leaks, the bloggers related to Xiaomi Company and its product leaks have become the focus. On the one hand, Xiaomi Company has safeguarded its own interests and trade secrets through legal channels; On the other hand, bloggers also bear corresponding responsibilities through apology and compensation. However, leaks are frequent, and it seems that only legal and moral sanctions can’t completely solve the problem. We need to think more about what drove these events. Who is silently supporting all this? To sum up, the competition in the technology industry is fierce, and the frequent product leaks have undoubtedly brought many influences to enterprises and consumers. We need to think more about what caused these events. Who will be the beneficiary of the leak?

We expect that the technology industry can find a more reasonable way of competition while fierce competition, so that consumers can understand products more clearly, and we also expect more relevant people to stand up and jointly safeguard the fairness and justice of the industry. What is your opinion on this issue? Welcome to leave a message to share with us. The preheating method of Xiaomi Automobile has caused controversy. Recently, the preheating method of Xiaomi Automobile has once again triggered a heated discussion among netizens. Some netizens think that the preheating method of Xiaomi car belongs to the old routine and seems to be self-directed. They pointed out that this situation is not uncommon in the field of electronics and technology products, and many games and other mobile phone brands have also had leaks. What are the reasons for these leaks? Why is it common for Xiaomi’s products to leak?

Is there any leak related to marketing preheating? Let’s explore these issues together. Leaks occur frequently, probably because manufacturers invite some media to take photos in advance before releasing their products, and then release these photos after the press conference. However, some media may be too competitive, unable to resist showing off and want to get a head start, which leads to the leakage of product information. This has also led us to take the confidentiality agreement seriously and think about the distinction between disclosure and confidential content. After all, some pre-emptive information, whether deliberately released by enterprises or leaked by others, needs to be treated with caution. After all, safety always comes first, and we should also protect our own money bags. At present, the attention of Xiaomi Automobile is not low, and the competition between the media is also fierce.

Therefore, we might as well believe that this is not a marketing warm-up, but a leak caused by competitive pressure. I hope Xiaomi Automobile can get better sales after its official release. To sum up, the leak may have occurred because of the excessive competitive pressure, and the media failed to resist showing off or wanted to get a head start. We need to be more careful about the confidentiality agreement and the distinction between disclosure and confidential content. Finally, we have to think about how to find a balance in the highly competitive market, not only to meet the needs of consumers, but also to protect the confidential information of enterprises. What do you think of this?

Hua Xizi finally appeared.

On September 10th, Li Jiaqi’s phrase "What’s so expensive about 79 yuan" caused a heated discussion among netizens about the price of Hua Xizi’s eyebrow pencil. Nine days after the incident, Hua Xizi’s official Weibo account issued an "apology statement" and launched a prize collection in Weibo, planning to send out 100 beauty gift boxes and 10,000 eyebrow pencils.

Source: Hua Xizi official Weibo

However, for this belated letter, many netizens did not buy it. The words "Hua Xizi’s apology is not sincere enough" and "Hua Xizi’s apology letter does not need to repeatedly emphasize that he is a domestic product" were searched in turn, and the public relations department of Hua Xizi also reported the news of collective resignation …

What exactly does Hua Xizi’s "apology statement" mean? Can Hua Xizi win the "forgiveness" of consumers by sending 10,000 eyebrow pencils?

The more you apologize, the angrier you get?

Let’s disassemble and analyze Hua Xizi’s response letter first.

"Thank you for your attention to Hua Xizi" and "Hua Xizi received great attention from the whole network in the past week". These words show that Hua Xizi knew about the "eyebrow pencil incident in 79 yuan", but the brand choice was "silent" at the forefront, but "fearful and at a loss".

Now I’m sorry, but I didn’t say it in time because I was concerned, not for anything else.

As Hua Xizi said, during this time, they "constantly absorbed everyone’s criticisms, opinions and suggestions". Theoretically, the next paragraph should talk about how to put these suggestions into action.

However, I didn’t say.

Hua Xizi is still apologizing for taking up too many public resources. Thank you for your attention. He said that the team has fully recorded, compared, revised and improved the relevant opinions, but did not say a word about how to do it. It is not very clear what the initial heart is when you read it.

The last few paragraphs tell our own brand story, and the core point can be summarized as five words: We are made in China. This part accounts for almost half of the whole letter.

The full text did not mention the eyebrow pencil price incident, did not explain the eyebrow pencil price, and did not say how to improve it in the future. It just said sorry for occupying public resources and not making a sound in time, and emphasized its domestic identity.

Netizen’s Interpretation of Hua Xizi’s A Letter | Source: Xiaohongshu @ Berby 888 Video Screenshot

No wonder netizens don’t buy it, because the whole apology statement seems to imply a logic: I’m sorry, but I’m Chinese.

And this logic of "I’m sorry, but …" will, without exaggeration, ruin the whole apology.

Psychologically, this kind of sentence is called "fuzzy message". In the same sentence, there are two contradictory contents: I am wrong, but the reason is … This kind of description will make it difficult for the listener to understand and even misunderstand what you really want to express. After all, it is like trying to shift the responsibility to other reasons.

So some netizens asked Hua Xizi, "Can it be so expensive to sell domestic products?" Of course, domestic products can also be expensive, but the focus of this eyebrow pencil price storm is not whether the brand is domestic products.

Correct apology posture

So, what should an appropriate apology look like?

The Intercultural Speech Act Realization Project (CCSARP) has analyzed apologies in five countries and extracted five components of apologies:

(1) Acknowledge (sorry, sorry, embarrassed in language)

(2) explanation

(3) bear

(4) compensation

(5) Commitment

Other scholars have also put forward different apology models, all of which are similar to CCSARP model, with three basic components: recognition (mistake), commitment (responsibility) and commitment (compensation).

Admitting (mistakes) is easy to understand, focusing on "taking responsibility". Taking responsibility is the core of the apology model. Apologists should pay special attention to the artistry of words, and people should feel that they are willing to take the initiative to take this responsibility after self-reflection. Taking the principle of no excuse and no argument will play a icing on the cake.

In view of this, Sean Mala Tang’s response to the incident of selling "fake mutton" in its own franchise stores is a negative example.

In July this year, a consumer bought mutton in a store in Mala Tang, Sean. At that time, the clerk said it was pure mutton, but after the consumer sent the mutton for inspection, the ingredients of pork and duck were detected. For this matter, the customer service staff of Sean Mala Tang Headquarters responded that "after verification, it was found that the store involved had privately purchased the mutton rolls, and the mutton rolls tested in the video were not the products uniformly distributed by our headquarters".

On August 7th, the official micro-announcement of Sean Mala Tang announced the progress of incident tracking and subsequent rectification measures, but netizens did not buy it. It turned out that Sean Mala Tang simply said, "We are mainly responsible for lax supervision …", but in actual operation, it only deducted the deposit of the stores involved, and did not deal with the lax supervision of the headquarters.

There is no attitude of "taking the initiative to take responsibility, no excuses, no arguments", and there is no corresponding action. Just saying "we take the main responsibility" can’t fool consumers.

Not to mention Hua Xizi’s "A Letter" this time, he didn’t say anything wrong at all, let alone what responsibility he had to bear …

Finally, let’s talk about commitment (compensation). Whether an apology is sincere or not can be reflected at this point.

As far as apology is concerned, if you only say "I’m sorry" and "I’m sorry", without telling the cause and effect, and without proposing any punishment or remedy, then in the other party’s view, it is also a insincere apology.

For example, if you are late for a weekly meeting and say "I’m sorry, I forgot to attend the meeting" when you enter the meeting room, you will make everyone feel that you are a dereliction of duty and don’t pay attention to this meeting at all. When a fault occurs, no matter how small it seems to you, you need to take some remedial measures to make up for it, show your sincerity, and think of a solution after a good thing, so that the other party can feel your apology.

Hua Xizi’s approach is to send out 100 beauty gift boxes and 10,000 eyebrow pencils.

Not to mention the final cost of these gifts, Hua Xizi’s behavior is not sincere enough: it did not write this "gift-giving activity" in a Letter, but sent a Weibo alone, and characterized this behavior as a prize collection. If you want to have a chance to get a gift, you have to forward its lucky draw Weibo.

In this regard, the prizes are not released at one time. At present, only 200 eyebrow pencils have been released, and the rest, in Hua Xizi’s words, "will be drawn one after another from September 23 to September 24".

Source: Hua Xizi Weibo screenshot

It’s hard to say whether Hua Xizi’s operation is compensating consumers or taking the opportunity to promote his own brand … No wonder some netizens said that this prize collection activity was "insincere and full of scheming".

Beyond the three cores, whether an apology should include an explanation is also an easy point for an apology statement.

There are two views on this. Some people think that explanation is cover-up, and cover-up is unwilling to take responsibility and want to find excuses, and the offender should not have any excuses. Others think that explanation is to show that it is not intentional to offend, which can eliminate misunderstanding and guilt.

In fact, we can change our thinking. Besides the three basic components of apology, explanation can be used as an auxiliary means of apology.

This means that it can’t independently express the apology intention, can’t independently constitute an apology act, and doesn’t have to appear, but it can form an auxiliary part of the apology speech act to help express the apology intention more completely and achieve better communication effect. More importantly, it can’t account for too much. An apology letter, half of which is an explanation, is suspected of shirking responsibility.

Another thing to note is that it is better to apologize sooner than later.

Many people (brands) will feel that apologizing = admitting mistakes = admitting that I (brands) suck = being rejected by society. For this reason, many people don’t apologize when they should apologize, but hide in order to avoid the accusations of public opinion. However, no matter how long they hide, when they show up again, what should come will still come, criticizing and accusing, even with interest.

If I had known this, I might as well apologize.

Give an apology "model"

Some time ago, the mutton rolls of Banu’s sub-brand Chaodao Store were reported to contain duck meat, which attracted attention. For this matter, Banu responded quickly, apologizing, introspection, compensation and commitment were all done. To tell the truth, it is difficult for consumers to know whether the measures taken by relevant responsible persons and external partners are really implemented, but judging from this apology statement alone, it is indeed full of sincerity.

Source: Weibo @ Banu beef omasum hotpot

However, even if you apologize and apologize "perfectly", it does not mean that others must choose to forgive.

Some people will put pressure on each other after apologizing: "I have already apologized, but what if you don’t forgive me?" There is a logical fallacy here-not all apologies can bring forgiveness, and apologies are not an emotional kidnapping.

American psychologist Harriet Lerner pointed out that forgiveness is not a yes or no mechanism, but a "degree". You can forgive someone 10%, 50% or 90%, and more often, forgiveness is a process rather than a decision, which is why it often takes us a while to forgive someone. If the other party doesn’t forgive you this time, apologize a few times more and give the other party a little time, maybe it can promote the progress of the progress bar.

That is to say, if you want to apologize, you should recognize all the mistakes from beginning to end, and don’t always think about "I apologized, why don’t you forgive me?"

Besides, Hua Xizi’s "A Letter" response is not a successful apology statement from any angle.

But from the perspective of overall public relations, the effect of this letter is not bad. You see, now people are paying attention to its public relations team, and "Hua Xizi’s public relations department or collective resignation" and "Hua Xizi’s annual salary of 630,000 strokes of public relations" are hot searches in turn.

The starting point of the whole thing, Hua Xizi 79 yuan’s eyebrow pencil, seems to have been forgotten.

　　If the commercial battle between Yuan Meng Xing and Egg Party in the past few months is still in the dark, the glory of the king and Yin Yang Shi put the war of abuse on the stage this time, and the focus of controversy is material plagiarism. Behind it is Tencent andThe two largest in ChinaCompany, continuously boarded several hot searches.

　　On the evening of March 22nd, its mobile game "Master of Yin and Yang" sent a letter to the glory of the king, accusing the glory of the king of plagiarism.

　　The lawyer’s letter lists some characters, saying that "Li Bai Broken Moon Sword Heart" in the glory of the king is suspected of infringing the role design of "SUSANOO" in Teacher of Yin and Yang, and "Priestess of Death" material is suspected of infringing the "SP God" in Teacher of Yin and Yang.

　　According to the contents of the lawyer’s letter, according to the Copyright Law, the Anti-Unfair Competition Law and relevant judicial provisions, the above acts are suspected of copyright infringement and unfair competition. Subsequently, # Yin Yang Shi wrote a letter to the glory of the king, a lawyer #, ranking first in the hot search, with nearly 100,000 discussions as of press time and over 80 million readings.

　　More than four hours later, the glory of the king responded urgently in the middle of the night, referring to "a series of malicious acts of some games today and in the past", arguing that "Yin and Yang Shi" repeatedly published false content defaming "the glory of the king" through official accounts, trying to gain attention; Secondly, "the glory of the king" also believes that "Yin Yang Shi" publicly releases commercial incentive tasks to guide creators to make malicious video content at a price suspected of 20 yuan; It is also mentioned that "according to the authentication standards of some games, they have been suspected of copying our popular characters many times".

　　The glory of the king said that the investigation and evidence collection have been completed and legal measures will be taken to seriously fight back. "It is not advisable to touch porcelain at high frequency, and it is the right way to focus on yourself." On March 23rd, # the glory of the king said that he would seriously fight back # # the glory of the king, the teacher of Yin and Yang, rushed to the hot search, and the reading volume exceeded 100 million.

　　As two classic games that have been online for eight years, Tencent’s the glory of the king and Teacher of Yin and Yang have gathered many fans, and their "interaction" from a distance has also attracted a lot of attention.

　　A game commentator believes that the significance of this matter is to let major game manufacturers know that many players hate plagiarism, so when they play games in the future, they may pay more attention to this aspect for word of mouth. In addition, after repeated pulling by both sides, we may find that there may be some imperfections in some laws and regulations related to plagiarism in China, and then optimize or improve them.

　　The above game commentary expresses the hope that there will be less and less plagiarism in this circle, so that a really good game can appear. For this battle, whether you can win or not is second. "The most hope is that the two sides will fight with real swords and guns, and they will not spray each other on the Internet. Even if they want to spray, they will focus on indictments, judgments and related laws and regulations, rather than playing rice circles."

　　In fact, it is not uncommon for the game circle to argue about material plagiarism. In April 2022, Netease’s game "Drawing Travelers in Time and Space" was officially released.Posted a message, saying that Tencent’s mobile game "the glory of the king" copied its original design, and then related keywords quickly rushed to the top of the hot search list.

　　Shortly after the incident fermented, the glory of the king suppliers announced on the Internet at full speed that "the column bulletin board designed for the glory of the king may be similar to other product bulletin boards, and the actual situation of the design creation is being urgently investigated".

　　In October, 2021, the poster of the glory of the king’s new IP tour "Code: Zero Three" was regarded as copying "The Original God", and the official issued an apology the next day, saying that this incident was mainly caused by the outsourcing company that made the poster, and the relevant personnel of this incident would be dealt with seriously.

　　Up to now, "the glory of the king" is still one of Tencent’s mobile games with the strongest ability to attract gold, and it is also the Top1 in the domestic game revenue list all the year round. According to the latest China APP Store mobile game revenue ranking released by SensorTower in February, the glory of the king continues to rank first, while Netease’s Going Against the Water ranks fifth.

　　However, the glory of the king, a domestic evergreen mobile game, may also face the pressure of extending its life cycle. On March 20th, Tencent released its annual financial report for 2023. The annual revenue of the game part was 179.9 billion yuan, a year-on-year increase of 5.4%. Among them, the overseas market revenue was 53.2 billion yuan, up 14% year-on-year, while the local market game revenue was 126.7 billion yuan, up only 2% year-on-year. In China, Tencent urgently needs a new explosion to replace the glory of the king and stimulate growth.

　　At the press conference held by the joint prevention and control mechanism of the State Council on the 17th, Mi Feng, spokesman of National Health Commission and deputy director of the Propaganda Department, said that it is necessary to accurately understand and grasp the deployment measures to optimize prevention and control work, and resolutely oppose two tendencies, that is, to continuously rectify layers of overweight, prevent "one letter from being sealed", and oppose irresponsible attitudes, prevent "one release", ensure that the 20 measures are implemented to the letter, and ensure the safety and health of the people.

　　Will it cause hidden risk if we no longer judge the secret connection?

　　Regarding the social concern that it is no longer necessary to judge whether the secret connection will cause hidden risks, Shen Hongbing, deputy director of the National Bureau for Disease Control and Prevention and academician of China Academy of Engineering, said that this is a more scientific and accurate prevention and control measure based on the risk of infection, and this group of people is no longer isolated centrally, in order to make more effective use of prevention and control resources and service guarantee resources such as diversion and isolation.

　　He said that at present, in some places, it is not necessary to directly judge the secret connection as secret connection and carry out upgrading control. "At the same time as canceling the judgment of the secret connection, all localities should make quick judgment, quick detection and quick control for the secret connection. Once the nucleic acid test of the close contact person is positive, it is necessary to further carry out the investigation and control of the close contact person at the first time, which has higher work requirements. "

　　Will the cancellation of the medium-risk area affect the precise prevention and control?

　　"In order to minimize the control of unnecessary regional personnel, 20 optimization measures canceled the judgment of medium-risk areas." Wang Liping, a researcher at the Center for Disease Control and Prevention of China, said that this set a higher standard for the handling of epidemic situations in various places, requiring more accurate and efficient epidemiological investigation and risk assessment. Regarding the nucleic acid detection and control measures in high-risk areas, it is still implemented according to the ninth edition of the prevention and control plan. It is required to carry out nucleic acid detection three days before the implementation of the closure control, and the frequency of subsequent detection can be determined according to the results of the first three tests. Within 24 hours before the cancellation of management, a full-time nucleic acid test in the area should be completed.

　　Wang Liping stressed that the elderly, minors, pregnant women, disabled people, people with mobility difficulties, hemodialysis patients, mental patients and patients with chronic diseases living alone in the closed management area should be well arranged to provide them with better living and medical supplies.

　　Does it mean that the diagnosis and treatment of COVID-19 patients should be classified in the future?

　　Guo Yanhong, director of the Medical Emergency Department of National Health Commission, said that one of the 20 measures is to strengthen the construction of medical resources, which is also a specific requirement for dealing with the epidemic faster, better and more efficiently in combination with the current situation of epidemic prevention and control, and is also an important measure to better coordinate the epidemic prevention and control and daily medical service guarantee and persist in improving the quality of medical services.

　　Guo Yanhong said that since the outbreak, we have strengthened capacity building and classified treatment of patients from three aspects. First, all localities are required to designate hospitals with strong comprehensive ability and high treatment level as designated hospitals. Designated hospitals should be equipped with beds for treatment according to the local population size, and ICU beds should reach 10% of the total number of beds. Second, strengthen the construction of shelter hospitals. Third, hospitals above the second level are required to set up fever clinics, so that they should be all set up and open, and the responsibility system for first diagnosis should be strictly implemented. Once suspicious patients are found, they should be screened as soon as possible. If they are positive, they should be quickly transferred to designated hospitals or shelter hospitals for treatment.

　　What are the requirements for regional nucleic acid detection after local epidemic?

　　Shen Hongbing pointed out that if there are only sporadic infected people in the local epidemic and the transmission chain is clear, when there is no risk of community transmission, it is generally not necessary to carry out all-staff nucleic acid testing according to administrative regions; When there is a risk of spread of the epidemic, the district where the epidemic is located can carry out a full-time nucleic acid test every day according to the risk assessment results. After three consecutive nucleic acid tests without social infection, a full-time nucleic acid test will be carried out every three days. If there is no social infection, the full-time nucleic acid test can be stopped.

　　"For other areas where infected people have frequent activities and long stay, a certain area can be designated to carry out full-time nucleic acid testing based on flow research." Shen Hongbing said that in principle, all staff nucleic acid testing should be carried out once a day, and three consecutive nucleic acid tests without social infection can stop all staff nucleic acid testing.

　　Inter-provincial tourism management activities are no longer linked with risk areas. How is it specifically stipulated?

　　Recently, the Ministry of Culture and Tourism issued the Notice on Further Optimizing the Prevention and Control Measures of Epidemic Situation in COVID-19, and doing a good job in prevention and control of cultural and tourism industries scientifically and accurately. It is clear that inter-provincial tourism business activities will no longer be linked with risk areas. In this regard, Li Xiaoyong, deputy director of the Market Management Department of the Ministry of Culture and Tourism, said that the document also requires local cultural and tourism departments to actively guide inter-provincial tourists to take the initiative to conduct nucleic acid testing in accordance with the requirements of "landing inspection" for inter-provincial migrants.

　　Regarding the social concern about checking nucleic acid test certificates in public places, Shen Hongbing said that special people such as infants under 3 years old can be exempted from checking negative nucleic acid test certificates. Cross-regional migrants should take the plane, high-speed rail, train, inter-provincial long-distance bus, inter-provincial passenger ship and other means of transportation with negative nucleic acid test certificate within 48 hours. After arriving at the destination, they should carry out "landing inspection" according to territorial requirements. Those who stay in hotels and enter tourist attractions need to check the health code and negative nucleic acid test certificate within 72 hours.

　　What is the role played by the special classes in various places to rectify the problem of "layers of overweight"?

　　According to Shen Hongbing, since the publication of the 20 measures on the 11th, from the information data of the official website of National Health Commission "Nine No Public Message Boards for Epidemic Prevention and Control", the number of complaints from the masses has dropped significantly, from 3,306 on the 11th to 2014 on the 16th, with a drop of 39%.

　　Shen Hongbing pointed out that the problems are mainly concentrated in three aspects: first, restrictive measures such as forced repatriation and isolation are taken for people from low-risk areas, accounting for 25%; The second is to expand the restricted travel range from high-risk areas to other areas at will, accounting for 23%; The third is to expand the scope of risk personnel who take isolation and control measures at will, accounting for 18%.

　　"As of 12: 00 on the 17th, rectification ‘ Layer by layer plus code ’ The problem class has transferred a total of 130,000 clues to complaints from local people, and the completion rate is 99%. It should be said that the effect is very remarkable. " Shen Hongbing said.

　　(Beijing, November 17 th, by reporter Jin Zhenya)

　　In order to speed up the solution to the problem of "where to go for fitness", the General Office of the General Administration of Sport, together with the General Offices of the National Development and Reform Commission, the Ministry of Finance, the Ministry of Housing and Urban-Rural Development and the People’s Bank of China, recently issued the "Work Plan for the Improvement of National Fitness Facilities (2023-2025)" and launched the "National Fitness Facilities Improvement Action".

　　According to reports, the "National Fitness Facilities Improvement Action" will focus on four major actions: strengthening the foundation of fitness facilities, improving quality, providing excellent services and increasing benefits, expanding the increment of fitness facilities, improving the quality of fitness facilities, making good use of the stock of fitness facilities, and improving the open service level and comprehensive use efficiency of fitness facilities; According to the plan, by 2025, the county and village three-level public fitness facilities and community 15-minute fitness circle will achieve full coverage, mass sports events based on fitness facilities will become more popular, and the service level and use efficiency of public fitness facilities will be further improved.

　　In addition, the work plan also proposes that in principle, all newly-built fitness facilities in various places should be equipped with 100% fitness facilities for the elderly and children. At the same time, combined with the urban renewal work such as the renovation of old urban communities and the construction of complete communities, the embedded fitness facilities will be built by using the urban "Jinjiao Yinbian" to build a multi-level and diversified fitness circle around the masses.

　　The State Sports General Administration said that the next step will be to make concerted efforts with the National Development and Reform Commission, the Ministry of Finance, the Ministry of Housing and Urban-Rural Development, and the People’s Bank of China, make overall use of various funding channels, establish and improve the incentive mechanism, increase supervision, speed up the solution of the problem of "where to go for fitness" and promote the construction of a higher-level public service system for national fitness. (CCTV reporter Yang Wei)

　　Is this year’s "May Day" file too crowded? Yesterday, the movie "When Love Comes" suddenly appeared in the "May Day" file pre-sale list of Lighthouse Professional Edition. At one time, there were as many as 14 films in May 1st, which was twice as many as those in the Spring Festival. After several appearances, there are still as many as 13 films, which is the largest number of films in May 1st in history.

　　Although there are many films, the box office is not satisfactory. It has been a week since the pre-sale of the May 1 movie. According to the real-time data of Lighthouse Professional Edition, as of 17: 50 on April 28, the total box office of the May 1 movie (including the new movie released on April 30) exceeded 100 million yuan. Insiders pointed out that compared with Spring Festival, Summer Holiday, National Day and New Year’s Eve, the "May Day" file can only be regarded as a "waist file", but it is this waist file that attracts more than a dozen movies, as if it were more popular than the Spring Festival file.

　　The films are released together, why is the pre-sale cold? How should the industry re-examine the festival schedule? Under the "involution" of the waist schedule, we may wish to have some cold thinking.

　　Is the "May Day" file worth squeezing?

　　The output value of "May 1st" file is obviously higher than that of Qingming file, Dragon Boat Festival file and Mid-Autumn Festival file. This year’s "May 1 ST" file showed a situation of "one super and many strong" in the pre-sale stage like the Spring Festival file, and the word-of-mouth of the film became more and more important.

　　"My happiness is gone." Many fans sighed when they learned that "Antique close encounter of mahjong", which was originally scheduled for May Day, was withdrawn. "Antique close encounter of mahjong" is not the only film that disappeared from the May 1 ST file. The film "There is She in the World" directed by Zhang Aijia, Li Shaohong and Chen Chong also disappeared in the pre-sale lineup of the May 1 ST file, which made many people’s expectations fail. At present, it is not known when it will be released.

　　Movies such as Manas Man, Migratory Birds and Dog Fruit Theorem once quietly appeared in the "May Day" file list, and then quietly left; "Running to the Sea" and "When Love Comes" suddenly filled the position in recent days. At present, there are 13 May 1 movies that have been pre-sold, including My Love’s On the Cliff, Secret Visitor, Fighting Against the Black, ONCE UPON A TIME IN HONG KONG’s The Sunshine Robber, The True Three Kingdoms, GG Bond Movie, The Diary of a Dinosaur, Searching for Han, etc., making it the largest number of May 1 movies in history.

　　Among this year’s "May 1" movies, the most eye-catching one is the spy war movie "Above the Cliff", which was first tried by director Zhang Yimou. The film, starring Zhang Yi, Yu Hewei, Amanda, Zhu Yawen and Liu Haocun, tells the story that in 1930s, a group named "outrat" was sent to the Northeast, and fought bravely with the enemy and carried out covert operations under severe test. Before the release, the film accumulated word of mouth after screening, and the score of cat’s eye screening was as high as 9.2 points. Previously, films such as Antique close encounter of mahjong and There is She in the World were withdrawn from the archives. Apart from being "too crowded", many people analyzed it to avoid such strong films as Above the Cliff. However, with the withdrawal of two films with more attention, there are not many films that can be regarded as heavyweights in this year’s "May 1" file.

　　Yu Xiansheng, the manager of a Shanghai cinema, thinks that this year’s "May Day" movies are of good overall quality, such as My Love, the star-studded Above the Cliff and Secret Visitor, which have high box office expectations. At the same time, he is optimistic about the movie "True Three Kingdoms Warriors" adapted from the game. Although the pre-sale of the film is not ideal at present, it is better than the strong cast, which is expected to attract many fans of the Three Kingdoms and game fans to watch the movie.

　　In the May 1 movie, Professor Ishikawa of Shanghai Theatre Academy was more optimistic about Above the Cliff, and he predicted that ONCE UPON A TIME IN HONG KONG might also become a dark horse. "Hong Kong films have a high degree of completion from the film industry level, mainly depending on the director’s degree of play." He believes that the collective absence of appealing young and middle-aged directors such as Xú Zhēng, Frant Gwo and Luyang in this year’s "May 1 ST" file exposed the problem of insufficient creative power at present. "After their films entered the Spring Festival file, the" May 1 ST "file could not get a strong film. Although there is Zhang Yimou, it is not attractive enough for young movie-watching groups."

　　Is the "May Day" file worth squeezing? According to the historical data, the highest box office record of the "May 1st" file is 1.527 billion yuan for the four-day holiday in 2019. If the natural growth brought by the extension of holiday time is not counted, the "May 1st" file is also the second three-day holiday box office after the New Year’s Day file, which exceeds 1 billion yuan, and its output value is significantly higher than that of Qingming file, Dragon Boat Festival file and Mid-Autumn Festival file. With the extension of the May Day holiday to five days, its position in the film market will continue to rise in the future.

　　Liu Zhenfei, an analyst at Cat’s Eye Research Institute, said that in 2021, there will be 13 May 1 movies, among which 9 movies, including My Love’s Above the Cliff and Secret Visitors, the number of people who want to see Cat’s Eye exceeds 10,000. In 2018, the total number of new films around the "May 1 ST" file layout was 10, and the number of people who wanted to see it was 6. This year, both the number of scheduled films and the number of popular films have reached a record high. "Overall, this year ‘ May Day ’ In the pre-sale stage, the stalls are like Spring Festival stalls ‘ How strong is one super ’ The situation, but ‘ How strong ’ The situation is not clear at present, and the final decision is in the hands of the audience. Word of mouth is becoming more and more important for films in fierce competition, which has become a trend. "

　　Love movies become the biggest winners?

　　In the fast-paced life, watching brain-burning suspense and spy war movies is naturally no match for relaxing and enjoyable youth romance movies. However, "Above the Cliff" and "Secret Visitors" have more word-of-mouth protection than My Love.

　　According to Mu Chen, Dean of the Lighthouse Research Institute of Alibaba Pictures, the "May 1" file does not belong to the big schedule, and the current pre-sale situation is still normal. "In the last four or five years, ‘ May Day ’ The box office has maintained a steady growth rate, and the average box office in the past two years has reached more than 300 million yuan. This year is a five-day holiday, which physically lengthens the time dimension of the schedule and will definitely broaden the schedule capacity. "

　　Thirteen films were released together, naturally some people were happy and others were sad, but many people didn’t expect the romantic film My Love to rank first in the pre-sale. According to the statistics of Lighthouse Professional Edition, as of April 28th, the total pre-sale of My Love before screening has exceeded 41 million yuan, followed by the film Above the Cliff directed by Zhang Yimou, which exceeded 25 million yuan. Director Chen Zhengdao’s Secret Visitor, another suspense film after Master of Memory and Master of Hypnosis, ranked third with over 10 million yuan.

　　Judging from the film theme and lineup, My Love does not have obvious advantages. The film, starring Greg Han Hsu and Zhang Ruonan, tells the story of Zhou Xiaoqi’s love for You Yongci who fell in love at first sight when he was young for 15 years, but missed and reunited again and again under the trick of fate. It was originally planned to be released on May 20 th, the homonym "I love you".

　　It is hard to imagine that the pre-sale of this romantic film featuring "sweet abuse" can beat Zhang Yimou’s spy war blockbuster and Secret Visitor starring Aaron Kwok, Duan Long and Zifeng Zhang.

　　Since 2013, "To Youth We Will Die", youth romance films have been dominating the box office of "May 1st" file. This year’s "Above the Cliff" and "Secret Visitors" did not perform as expected. Is it because suspense and spy films are not as popular as romantic films?

　　According to the report of Lighthouse Research Institute, in recent years, from the perspective of type distribution, there is a feature that love and action suspense alternately prevail. In terms of audience types, the core audience of romantic films is larger than that of suspense spy films. Whether the audience can empathize and release strong emotions is an important weight for romantic films to achieve high reputation and box office.

　　My Love tells the love story of ordinary people. After the release of his own lineup, the related video broadcast volume easily exceeded 100 million. On the vibrato platform, the film was marketed on the topic of "Ten years of long-distance love, and finally lost to reality", which caused heated discussion among netizens.

　　Many people can’t help but write their emotional past and breakup experience under the video. As the film emphasizes in the propaganda, My Love interprets every "I" in love. "This film is for everyone, and I hope everyone can find their own past in this film and find their own appearance in love."

　　According to Mu Chen’s analysis, My Love is a film with strong social attributes, and its theme types, including the main creative lineup, are very suitable for the young audience, so it is normal to achieve the current popularity and pre-sale results. Next, it depends on whether the content quality can be recognized by the core audience, which is the key factor for it to dominate the schedule. "Romance films are usually difficult to squeeze into the big schedule, and it is not surprising to dominate the small schedule."

　　Ishikawa believes that it is a bit accidental that My Love ranks first in the pre-sale of May 1 ST, but the suspense film genre is relatively new in China film market, and there are not many breakthroughs in recent years. The box office performance is not very good, and the pre-sale of Secret Visitors is not ideal. Although Zhang Yimou’s films have a high artistic level and excellent production, they are also facing the problem of being out of touch with the mainstream audience of the post-90s and post-00s.

　　In the fast-paced life, going to the cinema to watch a brain-burning suspense and spy movie is naturally no match for a relaxing and enjoyable youth romance. However, in the eyes of the industry, from the perspective of lineup and production, Above the Cliff and Secret Visitor are obviously more word-of-mouth than My Love. Even if the latter is ahead in pre-sale, if the word-of-mouth is not ideal, it may be quickly overtaken on the first day of release.

　　Should the movie schedule be changed?

　　Hoping on the slotting effect, it is inevitable to have a gambling mentality. Resources are too concentrated, and it is not good for the market in the long run. The industry should think about how to actively adjust the schedule and tap the potential of small schedule.

　　The strongest Spring Festival file in history born this year is inseparable from the transfer consumption generated by the call of "celebrating the New Year on the spot". With the normalization of epidemic prevention and control, the number of people traveling on May 1 this year has greatly increased. Statistics show that this year’s "May 1" Shanghai hotel orders increased by about 12 times year-on-year, and the number of tourists nationwide is expected to reach a new high. With the increasing number of people traveling, it is bound to curb movie consumption to a certain extent, which makes the market prospect of this year’s "May 1 ST" file confusing.

　　At present, the Lighthouse Research Institute predicts that the overall box office of the "May 1" file will reach 1.8 billion yuan. Judging from the pre-sale, My Love’s Secret Visitor and Above the Cliff are in the first camp. "The estimated target is 4 billion yuan, and the overall box office should not be too bad." Ishikawa believes that this year’s "May 1" film lineup is not weak, with directors, actors and stories … … Most of them are above the passing line. If two or three films can break 1 billion yuan, the box office is expected to hit a new high in the same period.

　　"More than 10 films grab ‘ May Day ’ File, the most direct reason is this year ‘ May Day ’ The holiday lasts for 5 days, and the deeper reason is that the schedule efficiency and market share have become higher and higher since the resumption of work. " Liu Zhenfei believes that this year’s "most crowded ‘ May Day ’ File "continues the competition trend of Spring Festival file, but the non-file period is more deserted than in previous years, which may be a microcosm of the overall box office trend of the film market this year. "In the first quarter, for example, although the New Year’s Day file was 1.3 billion yuan in three days and the Spring Festival file was 7.8 billion yuan in seven days, the overall box office in the first quarter was 18.1 billion yuan, compared with 18.7 billion yuan in 2019. This is related to the fact that overseas markets have just recovered and the number of popular imported films has been greatly reduced, but in the final analysis, the market is increasingly dependent on the schedule."

　　"To tell the truth, my biggest worry happened after the Spring Festival." Ishikawa found that after the Spring Festival, the movie box office fell off a cliff, and once the box office was only more than 20 million yuan a day. "In previous years, the popularity of the Spring Festival stalls will continue for a period of time, driving the small stalls such as Valentine’s Day to rise. We call it the hammock effect. However, after the end of the Spring Festival stalls this year, the box office suddenly fell, which also stimulated the producers to squeeze into the festival stalls." Mu Chen also believes that "the most crowded ‘ May Day ’ The emergence of "stalls" is related to the increasing concentration of the film market in China in recent years. For large-scale films, the schedule shows a particularly strong adsorption to the film side, and everyone hopes to get higher popularity and better box office with the help of the schedule.

　　Hoping on the slotting effect, it is inevitable to have a gambling mentality. "Resources are too concentrated, and everyone is bleeding, which is not good for the market in the long run." Ishikawa believes that the industry should think about how to actively adjust the schedule, for example, by appropriately reducing the ticket price to encourage the usual film scheduling, disperse the competitive pressure of the festival schedule, stimulate public consumption, and tap the potential of the small schedule. Several films such as Antique close encounter of mahjong, etc. should have seen this and made a rational choice.

　　Although the schedule benefit is high, some films suitable for long-term travel have achieved good box office in relatively deserted months. For example, "Calm Down" directed by Li Xiaofeng earned more than 80 million yuan at the box office last November. "It is an important way to improve the box office of movies to train the audience to watch movies in the off-schedule period." Liu Zhenfei called on the industry to pay attention to non-popular schedules in the selection of schedules, so as to promote the more healthy and benign development of China film market. Mu Chen also believes that how to improve the diversification of content supply and enhance the audience’s interest in entering the cinema is a problem that the whole industry needs to think about and take seriously in the next six months. "This year ‘ May Day ’ Compared with previous years, the stalls are indeed more crowded, but we must also consider an objective situation. Domestic films have long been in oversupply. According to the production of 1,000 films a year and the volume of about 500 films entering the cinema, there may be 10 films released in a week. ‘ May Day ’ The file is not too crowded. " Ishikawa believes that for the current domestic film market, the lack of truly competitive films and the low-level repetition of a large number of films are the biggest problems. "When we can produce four or five films like The Wandering Earth and Hi, Mom a year, it doesn’t matter whether the total amount is more or less. The key is to improve the quality of the film. "

　　At 8 o’clock, witness the news every day. CCTV will sort out the big and small things that happened around us within 24 hours for you.

　　[Concern of the two sessions]

　　At 9: 00 on the 12th, the Second Session of the 13th National People’s Congress held its third plenary meeting to hear Zhou Qiang, President of the Supreme People’s Court’s report on the Supreme People’s Court’s work and Zhang Jun, Procurator-General of the Supreme People’s Procuratorate’s report on the Supreme People’s Procuratorate’s work; After the plenary meeting, the second meeting of the presidium was held. In the afternoon, the delegation held a plenary meeting to review the revised draft of the foreign investment law and the work report of the "two highs".

　　Wang Zhigang, Minister of Science and Technology: State-owned and private enterprises are treated equally regardless of their origins.

　　On March 11th, the Ministry of Science and Technology answered a reporter’s question on "accelerating the construction of an innovative country". On the issue of encouraging private enterprises, Wang Zhigang said that from the perspective of the Ministry of Science and Technology, it is the same for state-owned and private enterprises to participate in innovation regardless of their origins. The rules are fair and the opportunities are fair. We try to have a good environment and good rules to provide equal opportunities. This is what we have to do.

　　Li Ganjie, Minister of Ecology and Environment, talks about the construction of ecological civilization: related work cannot be said to be important or done to be secondary.

　　3月11日15时，十三届全国人大二次会议新闻中心在梅地亚中心新闻发布厅举行记者会，邀请生态环境部部长李干杰就“打好污染防治攻坚战”相关问题回答中外记者提问。李干杰表示，在保护生态环境问题上，不能道理是道理、干事归干事，说起来重要、做起来次要，抓一阵松一阵，上面督察得紧就抓一下，风头过去了又放一边。更不能因为经济发展遇到一点困难，就开始动铺摊子上项目、以牺牲环境换取经济增长的念头，甚至想方设法突破生态保护红线。

　　多名政协委员建议建立科研人员学术信用记录归档制度

　　学术不端现象，已经从社会舆论领域进入国家行动计划。今年两会中，多名政协委员就此建言，提出成立学术不端行为独立调查委员会、建立科研人员学术信用记录归档制度等建议。

　　【国内】

　　中办印发文件将2019年作为“基层减负年”。

　　中共中央办公厅近日印发《关于解决形式主义突出问题为基层减负的通知》，《通知》说，近期，习近平总书记专门作出重要批示，强调2019年要解决一些困扰基层的形式主义问题，切实为基层减负；经中央领导同志同意，决定将2019年作为“基层减负年”。

　　The TD-SCDMA built by China Mobile’s 100 billion yuan began to withdraw from the network.

　　On March 11th, the reporter noticed a news earlier in official website, Fuzhou Municipal People’s Government. According to the letter, "after research, it is agreed to cancel 6,535 TD-SCDMA base stations that your company has stopped using, seal the data of TD-SCDMA base stations in the database and recover the original radio station licenses". A technical staff member of an operator said that it is the general trend that 2G and 3G will drop out of the network, and China Mobile’s 3G communication industry chain has little support power to make way for 5G construction, so it is inevitable that 3G will drop out of the network. China Mobile has invested at least 300 billion yuan in 3G networks. At present, the three major operators are making preliminary preparations for the construction of 5G, clearing the frequency and withdrawing from the network.

　　Is it affected for enterprises to reduce personal pensions in the future? Experts say this.

　　In the package of tax reduction and fee reduction policies mentioned in this year’s government work report, a set of data attracts people’s attention: "Reducing the contribution ratio of urban workers’ basic old-age insurance units can be reduced to 16% in all places", and at the same time, "continuing to raise the basic pension for retirees" has achieved 15 consecutive increases so far. Between the "one reduction and one increase" of the pension, it means that less is paid and more is paid. Some people worry that when I retire, will the pension benefits be affected?

　　In this regard, the government work report has a clear response: "It is necessary to reduce the burden of enterprise payment, but also to ensure that employees’ social security benefits remain unchanged, and pensions are reasonably increased and paid in full and on time, so that social security funds can be sustainable and enterprises and employees can benefit."

　　Three departments: primary and secondary schools are not allowed to set up food business places such as canteens on campus.

　　According to the website of the Ministry of Education, the "Regulations on the Management of Food Safety and Nutrition Health in Schools" formulated by the Ministry of Education, the State Administration of Markets, the National Health and Wellness Committee and other departments was recently announced and will come into force on April 1, 2019. The "Regulations" clarify that primary and secondary schools and kindergartens are generally not allowed to set up food business places such as canteens and supermarkets on campus.

　　[international]

　　The "black box" has been found, and many countries have called a time-out for Boeing 737MAX8.

　　According to rescuers in front, the black box of flight ET302 that crashed yesterday has been found and brought back for testing by Ethiopian Airlines staff. Official website, Civil Aviation Administration of China, announced early on the 11th that the Civil Aviation Administration had asked domestic transport airlines to suspend the commercial operation of Boeing 737-8 (737MAX 8) aircraft before 18: 00 that day. At this time, the worrying Ethiopian Airlines crash happened only one day. Shortly after China released the relevant news, Indonesian and Mongolian countries also took similar grounding measures.

　　The US Treasury Department announced sanctions against a Russian-Venezuelan joint venture bank.　

　　On the 11th, the US Treasury Department announced the imposition of sanctions on a Russian-Venezuelan joint venture bank on the grounds that it provided relevant support and services to Venezuelan oil companies. Background information: On January 23rd, Guaido, president of Venezuelan Parliament and leader of the opposition, proclaimed himself as "interim president" and was recognized by the US government. On January 28th, the US Treasury Department announced the imposition of sanctions on Venezuelan oil companies. In order to force Venezuelan President Maduro to step down, the United States has continuously increased its sanctions against Venezuela. Venezuelan government condemns US sanctions against Venezuela.

　　"Brexit" and "terrorist attack" anxiety, the British turned to "chicken soup for the soul"

　　According to the report, in 2018, Britain experienced a series of blows, such as terrorist attacks, unsuccessful Brexit and the elimination of the World Cup. People tried to seek spiritual comfort and peace in the sea of books, so inspirational books were very popular. According to statistics, books such as Chimpanzee Paradox: Controlling Irrational Impulse, Stress Solutions: Four Steps to Make You Calm, Happier and Healthier, Digital Minimalism: Living Better with Less Technology, which provide advice on how to deal with negative emotions and teach people how to cope with life stress, have made the bestseller list.

　　Get rid of "colonial color"! African independent countries want to change their names to avenge their shame.

　　A few days ago, Cook Islands, a South Pacific island country, planned to change its country name, abandoning the country name taken from the surname of james cook, a British navigator in the 18th century, and replacing it with a new country name that can reflect Polynesian characteristics. In fact, it was very common for African independent countries to change their names in the 20th century, and most of them were aimed at getting rid of the "colonial color".

　　40 years of global warming: the warming rate in the Russian Arctic is four times faster than that in the world.

　　According to Sputnik, the average annual temperature in the Russian Arctic in 2018 was 2.48 degrees higher than the normal temperature. According to the data from the Institute of Global Climate and Ecology, the speed of warming in the Russian Arctic in recent 40 years is four times faster than that of global warming.

　　Society

　　Wechat platform will crack down on drug sales and help friends forward or be punished.

　　Wechat Security Center recently announced that the use of WeChat personal account to publish sales information of "illegal contraband" violated the Criminal Law of People’s Republic of China (PRC) and other relevant laws and regulations, and the WeChat security team will resolutely deal with and severely crack down on illegal activities.

　　China Consumers Association released the list of car complaints last year: Mercedes-Benz BMW Audi was on the list.

　　The China Consumers Association released a report on the 11th, saying that the data of automobile complaints accepted by the National Consumers Association in 2018 were analyzed, and it was found that BYD had the largest number of complaints from the top ten brands involved, and the three German luxury car brands Mercedes-Benz, BMW and Audi were all on the list. "The three German luxury car brands Mercedes-Benz, BMW and Audi are all on the list, which also reflects the upward trend of automobile consumption. This complaint data is absolute, and consumers should consider it comprehensively because of the different sales volume and ownership of each automobile brand. " The report said.

　　Shanxi police recovered a number of high-grade cultural relics such as the "drum-building seat with snake pattern" in the Warring States period.

　　The reporter learned from the Shanxi Provincial Public Security Department on the 11th that from January to February, 2019, Shanxi police cracked 110 cultural relics crimes, arrested 260 suspects, destroyed 24 criminal gangs and recovered 5,259 cultural relics, including 26 first-class cultural relics, 26 second-class cultural relics and 128 third-class cultural relics. Among the recovered cultural relics, a number of high-grade cultural relics belonging to the Warring States period, such as the "drum-building seat with snake pattern", shocked the academic community. At present, a number of recently recovered national treasures are being exhibited to all sectors of society in Shanxi Museum. Among the newly exhibited precious cultural relics, there are national first-class cultural relics, such as bronze reeds with animal face patterns, four-legged bronze reeds, bronze reeds with animal face patterns, etc. Among them, a bronze weapon of the Warring States period, "drum-building base with snake patterns", is exquisite and has attracted great attention from the archaeological and cultural circles.

　　Guangxi informed that the cleaner was beaten by four men and women: three were arrested and one was reprimanded.

　　According to WeChat WeChat official account, the port branch of Fangchenggang Public Security Bureau, Guangxi, on the 11th, the police informed the cleaners that they were beaten by four men and women: three people were punished by administrative detention for 10 days, and one was punished by admonition and education because of minor circumstances.

　　12-year-old chubby neck is black and can’t be washed clean. Doctor: Be careful of diabetes.　

　　Tao Tao, a 12-year-old elementary school student, was a picky eater since he was a child. He didn’t like vegetables, and he couldn’t live without meat. He especially liked fried chicken and hamburgers, and he didn’t like sports at ordinary times. He weighed more than 140 kilograms at an early age. Originally, the skin was white, but the neck was surrounded by a "black scarf" that could not be washed away. After the examination of endocrinology department in Houhu Hospital of central hospital of wuhan, it was found that this was acanthosis nigricans caused by obesity, and the doctor said that if it was not controlled, it might develop into diabetes.

　　The 41-year-old master’s son is still unmarried, and his old father didn’t take him back to his hometown for the New Year for four years: he was ashamed to see anyone.

　　Recently, a grandfather of Wansong Academy in Hangzhou, Zhejiang Province said that he had come to Hangzhou from his hometown of Anhui to make a blind date for his 41-year-old son with a master’s degree. He said that he had not let his son go home for the New Year for four years, because his son had no face to see his elders in Jiangdong because he was afraid of jokes.

　　Leather dress and boyfriend jacket … … Do you like this school uniform?

　　Recently, five school uniform items designed by students of Zhejiang Sci-Tech University’s campus entrepreneurship team were officially launched as the periphery of the official campus. There are striped sweaters, boyfriends’ jackets and jackets, cool leather skirts, retro colors and school-specific logo. Isn’t it cool? On the first day of publication on WeChat WeChat official account, the tweets of school uniforms exceeded 10,000.

　　[Sports]

　　The 2019 All England Badminton Open ended, and China won three championships.　

　　The 2019 All England Badminton Open ended in Birmingham, England on the 10th local time (the early morning of 11th Beijing time). China won the women’s singles, women’s doubles and mixed doubles in five events, becoming the biggest winner of this competition.

　　After the Winter Olympics, there was another breakthrough, and the China wheelchair curling team won the first World Championship.　

　　On the evening of 10th local time (the early morning of 11th Beijing time), China’s wheelchair curling team defeated the host Scottish team 5-2 in the final of the World Wheelchair Curling Championships and won the gold medal in the 2019 World Wheelchair Curling Championships. After winning the first gold medal of the China delegation in the Winter Paralympics in Pyeongchang Winter Olympics, the China wheelchair curling team made a new breakthrough.

　　[face]

　　On March 9, the referee Fu Ming (third from right) after the game.

　　[Fu Ming] The referee of Luneng Jianye War was suspected of plagiarism and responded.

　　On the afternoon of March 9th, in the second round of the Super League, Shandong Luneng drew 2-2 with Henan Jianye. During the game, Fu Ming, the international referee on duty, was punished several times, which caused dissatisfaction among the home team. After the game, some netizens exposed the plagiarism of Fu Ming’s paper, and checked the weight as high as 54.84%, and boarded the hot search. In this regard, Jincheng College of Nanjing University of Aeronautics and Astronautics (China Southern Airlines Jincheng College) responded that it will continue to pay attention and will respond and deal with it according to the investigation conclusions of its degree-granting units.

　　It is worth noting that at the new season mobilization meeting held by the China Football Association in February 2019, the China Football Association confirmed that a team of professional referees of the China Football Association would be formed by domestic excellent referees and foreign professional referees. The first batch of professional referees of China Football Association consisted of six people, including Fu Ming.

　　[Quan Douhuan] The former president of South Korea was tried on suspicion of damaging his reputation.

　　Former South Korean President Quan Doo-hwan was tried again as a defendant in Gwangju District Court on the 11th for allegedly damaging the reputation of the participants in the "5.18 Gwangju Incident". According to Yonhap News Agency’s report on March 10th, Quan Douhuan and former President Lu Taiyu were accused of initiating civil strife during the "December 12th Military Rebellion" and "May 18th Gwangju Incident", and were prosecuted in December 1995 and tried and sentenced in 1996.

　　[O ‘Sullivan] A thousand strokes broke the 35th crown of a hundred wins career and opened a new era of snooker.　

　　In the early morning of 11th Beijing time, the 2019 Snooker Players Championship ended in Preston, England. "Rocket" O ‘Sullivan defeated Robertson 10-4 in the final and successfully defended his title. This is O ‘Sullivan’s 35th ranking champion, just one step away from "Billiards Emperor" Hendry. At the same time, with the help of three shots in this game, O ‘Sullivan broke a hundred times in his career, an unprecedented achievement.

　　[Liu Xinglei] One-armed courier: I can do what others can do.

　　Liu Xinglei, who lives in Zhongzhou Street, Zhongxian County, Chongqing, is a courier who has been working for more than half a year. At the end of last year, a photo of him carrying a parcel for delivery was photographed by a customer and sent to the Internet, which swept the circle of friends of Zhongxian people — — The sleeve in the first half of the right arm is empty, and the parcel is supported only by the end. "Although I am a disabled person, I can support myself as long as I have a little more strength and sweat than a healthy person."

The second on the left is Kelly Catlin.

　　[Kelly Catlin] The 23-year-old American Olympic medalist committed suicide.

　　The American Cycling Association (USA Cycling) announced on the 10th local time that Kelly Catlin committed suicide on the 8th at the age of 23. She is an American cyclist, who won the World Championship three times and helped the United States win the silver medal in the cycling women’s team event in Rio Olympic Games.

　　See you at 8 o’clock tomorrow!