[car home Information] The 2024 Beijing Auto Show has officially entered the public day. As a huge event in the automobile circle, more than 200 new cars are competing for beauty at this auto show. In order to let you know more about many popular cars in this auto show, this auto show observation brings you the hottest 10 new energy cars during the auto show.

---

◆ Xiaomi SU7

　　If we say which brand has the highest attention and the largest number of people waiting in line at the booth, it must be Xiaomi booth and (|). On the day of the auto show, Lei Jun announced that 28 days after the official release of Xiaomi SU7, 75,723 units were locked and 5,781 units had been delivered. It is understood that among lock users, female direct buyers account for 28%. According to preliminary research, considering gifts or purchases for family members, it is expected that the proportion of female car owners will reach 40%-50%. In addition, BBA users account for 29% of lock users of Xiaomi SU7. Support for wireless CarPlay and iPad boarding has also made Xiaomi SU7 the first choice for many Apple users to buy cars, accounting for 51.9% of Apple users. According to the survey, many Apple mobile phone users are also users of Mijia products.

　　Briefly reviewing this car, it was listed on March 28th, and five models were launched, with a price of 215,900-299,900 yuan. In terms of color matching, 9 colors are provided, including Gulf Blue, Lava Orange, Elegant Grey, Meteor Blue, Xiaguang Purple, Olive Green, Cambrian Rock Grey, Pearl White and Diamond Black.

　　In terms of car system, Xiaomi 澎湃 OS will be installed in the car system of SU7. Xiaomi SU7 is equipped with Snapdragon 8295 chip, and the Xiaomi tablet can be seamlessly mounted on the car, which is used as the rear expansion screen. Xiaomi SU7 supports five-screen linkage, and its application ecology covers mainstream in-vehicle applications, tablet applications and mobile phone applications, supports CarPlay and airplay, and supports Apple iPad to get on the bus. In the intelligent driving part, the car will be equipped with two NVIDIA Orin chips, and its comprehensive computing power can reach 508TOPS. The official said that Xiaomi’s intelligent driving is self-developed and adopts adaptive BEV zoom technology.

　　The whole vehicle is equipped with rich ecological expansion interfaces. The ever-changing central control panel can be expanded from top to bottom, left and right sides. The ever-changing center console, fragrance/intercom/speaker can be changed at will. The physical buttons are left in the central control screen, and above the central control screen is an intelligent double dial, which can display information such as vehicle speed and mileage to increase driving pleasure. Back seat flat bracket, Xiaomi flat /iPad easy to get on the bus. Xiaomi SU7 supports five-screen linkage, and its application ecology covers mainstream in-vehicle applications, tablet applications and mobile phone applications, supports CarPlay and airplay, and supports Apple iPad to get on the bus.

　　In the power part, the maximum power of Xiaomi SU7 dual-motor version is 673 HP, the peak torque is 838 Nm, the acceleration time of 0-100km/h is 2.78 seconds, and the top speed is 210 km/h. It is equipped with Contemporary Amperex Technology Co., Limited ternary lithium battery with a capacity of 101kWh, and the cruising range of CLTC is 800km. The new car adopts low-temperature high-power battery technology, and the discharge power of low-temperature battery at MINUS 15 degrees is greatly improved. The single-motor version has a maximum power of 299 HP, an acceleration time of 5.28 seconds from 0 to 100 km/h, a Foday Ferrous lithium phosphate blade battery with a capacity of 73.6kWh, and a CLTC cruising range of 700km. The new car is also equipped with sports sound. With BOOST mode, 20-second peak torque output and ejection start.

　　It is reported that in 2024, Xiaomi SU7 will accelerate in delivery, service and OTA. The standard version and Pro version originally planned to be delivered at the end of April have been advanced to April 18th, and the Pro version will be delivered at the end of May, and the delivery is expected to exceed 10,000 units in June. In 2024, the annual delivery target of Xiaomi SU7 has been raised to 100,000 units. In order to improve the delivery speed and quality, Xiaomi Automobile is accelerating the site selection and opening. It is estimated that by the end of 2024, Xiaomi Automobile’s sales and service outlets will cover all provincial-level administrative regions in China, and it is planned to open 219 sales stores in 46 cities and 139 service centers in 82 cities. In addition, Xiaomi Automobile plans to carry out the first OTA after the new car is released in May, such as online wireless CarPlay function, end-to-end parking service and other intelligent driving experiences. The second OTA will be held at the end of May, and version 1.2 will officially release the NOA function of cities, taking the lead in opening 10 cities including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Suzhou, Nanjing, Chengdu, Xi ‘an and Wuhan, and will be opened nationwide in August.

---

◆ BYD Qin l

　　After watching Xiaomi SU7, let’s take a look at BYD Qin L, which is a very hot new energy car at this auto show. As a brand-new model of this brand, with the listing of this car in the future, it will form a two-car pattern with Qin PLUS to meet the needs of different users. The new car adopts the "New Country Tide and Beauty Aesthetics", and the interior of the large-size front grille is supplemented with dot-matrix elements for makeup, with outstanding visual effects. At the same time, the headlight group is narrow and sharp, which is highly integrated with the luminous "dragon beard" on the top. The integrated design not only makes the dragon face more stereoscopic, but also magnifies the horizontal visual effect of the front face.

　　From the side of the car body, its waistline runs through the front fender to the back door, which makes the car body more slender. With the concave rib line under the door, it creates a three-dimensional cutting effect and highlights the sense of strength of the whole car. At the same time, it adopts a slip-back design, showing a "low-lying" posture and being younger. On the tail side, the wide back shoulder design not only echoes the front face, but also increases the muscular feeling of the body contour. At the same time, the car uses a penetrating taillight shape, inspired by Chinese knots, and the recognition is full. In terms of vehicle size, its length, width and height are 4830/1900/1495mm and its wheelbase is 2790mm respectively.

　　As for the interior, Qin L’s interior design is inspired by China landscape painting. The agility of oriental landscape and modern technology are combined to create a "landscape painting cockpit" with elegant style. Specifically, the new car uses an embedded large-size LCD instrument with an iconic rotatable central control panel, which makes this car look very scientific and technological. At the same time, the new style of three-spoke multi-function steering wheel and wireless mobile phone charging are added to meet the needs of current users.

　　In terms of power, the new car will be equipped with a plug-in hybrid system consisting of a 1.5L engine and a motor, with BYD’s fifth-generation DM-i hybrid technology. The maximum power of the engine is 74 kW, and the maximum power of the motor is 160 kW. Compared with the current DM-i hybrid system of Qin PLUS, this one on Qin L further improves the working efficiency of the engine, thus achieving lower fuel consumption. Qin L will adopt the suspension form of front McPherson and rear+multi-links, which should be better than Qin PLUS in handling and comfort. The new car is equipped with lithium iron phosphate battery from Fudi, Zhengzhou. The battery provides 15.874kWh and 10.08kWh for consumers to choose, corresponding to the pure electric cruising range of WLTC of 90km and 60km respectively.

　　It is worth mentioning that at the beginning of this year, BYD Qin PLUS DM-i model shocked the domestic auto market at a price of 79,800 yuan, and Qin L, which is more PLUS than Qin PLUS, is about to debut. This car will have a larger body size than Qin PLUS, and the overall texture of the interior will be more advanced. At the same time, the brand-new fifth-generation DM-i hybrid technology will bring consumers lower fuel consumption and longer comprehensive endurance performance. According to the previous information, the price of the car may be more than 120,000 yuan. After entering the market, it will compete with the models with the same price as Deep Blue SL03 and Zero Run C01.

---

◆ Looking up at U7

　　After watching BYD Qin L, let’s take a look at Wangwang U7, which is positioned as a large car. The new car uses a design language similar to Wangwang U9, equipped with a very exaggerated C-shaped headlight group, with a far and near headlight group above it and a circle of LED strip around it. There are raised ribs on the hood of the engine, and the visual impact of the whole front is extremely strong. At first glance, it is a troublesome guy. In addition, there is a small bump on the roof, and the inside should be a laser radar.

　　From the side of the car body, the new car is equipped with large-size wheels with low wind resistance. The car body lines are slender and smooth, and the overall appearance is relatively low. The front fender is equipped with a diversion groove design. The new car is designed with a hidden door handle, and a charging port can be seen at the left rear of the car body. From the rear of the car, the car uses a penetrating taillight, which looks full of technology and looks up at the LOGO in the middle. The multi-layer rear surround design below improves the layering of the rear of the car.

　　In terms of body size, the length, width and height of the new car are 5265/1998/1517mm and the wheelbase is 3160mm respectively. In terms of power, the car will be equipped with an easy square platform and four motors, each with a maximum power of 326 HP and a total power of 1306 HP. Although the new car has a curb weight of 3.095 tons, its top speed can still reach 270 km/h.

　　As the flagship brand of BYD’s impact on high-end, looking forward to the popularity of U8 has given the brand confidence to further try the Red Sea in the million-level market. Therefore, in the highly competitive car market, Looking Up to U7 came into being, aiming to share a slice of the large and medium-sized luxury car market with traditional luxury brands such as Mercedes-Benz S-Class, BMW 7 Series and Porsche Panamera. No matter the design or the power level, looking up at U7 is undoubtedly a new species in this class. The new energy era has given car companies more imagination and space to play, and also challenged traditional luxury brands in design ideas and product performance. Judging from the book data, looking up to U7 is not at all worried about the products of traditional ultra-luxury brands, but at the user level, how to successfully spoil the market in this relatively conservative market level and let consumers take the initiative to choose a domestic car with over one million yuan, the product strength itself and marketing are obviously indispensable.

---

◆ Mazda EZ-6

　　At this auto show, Changan Mazda brought a brand-new model-EZ-6 based on Changan EPA hybrid platform. The new car is positioned as a medium-sized car and is expected to be officially launched in the second half of the year. Mazda EZ-6 continues the design style of Mazda family. The biggest highlight of the front face is that the classic Mazda wing adopts luminous design and uses headlights that run through the running water grille, which continues the concept of soul movement as a whole.

　　On the side of the car body, the car has a hidden door handle and offers two 19-inch aluminum alloy wheels, which also adopt a low wind resistance design. The new car body lines are full of strength and dynamic waistline. Just like other Mazda models, the dynamic beauty can be displayed by relying on the body lines. The taillights of vehicles are through-designed, and four round barrel lamp groups are added on both sides of the taillights, which is also a tribute to the classic design of the brand. In terms of body size, the length, width and height of the car are 4921/1890/1485mm respectively.

　　In terms of interior, the dashboard of the car adopts a suspended design shape as a whole, and the overall style is also close to electrification. In terms of materials, the car will be made of Alcantara and will be decorated with matt chrome trim to enhance the sense of exquisiteness. The high-profile models will use the "Red Deer Brown" interior color, while the basic models will use the "Heron Feather White" color.

　　In terms of intelligence, the car will be equipped with a 14.6-inch LCD screen, and the car system adopts 8155 chips to integrate the control of air conditioning, seats, entertainment and other functions. The car will also be equipped with a 14-speaker Sony audio system, 64-color ambient lights, front zero-gravity seats, and the cockpit also supports 13 scene mode switching. It is worth mentioning that the car also has a panoramic canopy and will provide automatic or manual sunshade. It can be seen that Mazda EZ-6, which was born in Changan EPA hybrid platform, has been greatly improved in terms of body size and interior texture, and its appearance has also maintained Mazda’s online design level. At the same time, after replacing the new energy assembly, it will quickly enter the new energy market in full swing, and get a slice of it to enhance brand sales and brand popularity.

---

◆ BYD Seal 06 DM-i

　　In addition to the Qin L of Wang Chaowang mentioned above, there is also a brand-new medium-sized car-Seal 06 DM-i in BYD Ocean Network, which will be listed in the second quarter of this year. Looking at the appearance, the new car adopts the brand-new design concept of BYD Ocean Series. The closed front shape is matched with LED light groups with corners on both sides and the sharp cooling openings on both sides of the front enclosure, which presents a very dynamic style as a whole.

　　On the side of the car body, the new car adopts a slightly slip-back design, which looks very compact and round as a whole. In the rear part, the new car adopts the popular penetrating taillight group, and the taillights on both sides adopt a drop-shaped design, which, together with the transparent lamp shell, makes the new car show a fashionable and dynamic attribute. The rear enclosure uses a double-layer and double-color design, which shows the sharpness of the rear diffuser and further enhances the dynamic atmosphere of the new car.

　　In terms of interior, the interior of the new car follows BYD’s family style, with full LCD instrument panel and large-size central control screen design. The new car adopts a large number of curved designs on the door panels and seat surfaces, supplemented by a small amount of blue embellishment, which makes the overall atmosphere of the interior more elegant and fashionable. Different from BYD Seal, the shift area of the new car adopts a circular design, the small gear handle looks very delicate, and various function buttons surround the gear handle, which greatly improves the interior texture.

　　　In terms of power, Seal 06DM-i adopts a plug-in hybrid power system consisting of a 1.5L engine with a model of BYD472QC, in which the maximum power of the engine is 74 kW. The new car offers two sets of power versions, equipped with a 10.08kWh battery version, with a maximum motor power of 120 kW and a maximum torque of 210 Nm. The pure electric cruising range of the Ministry of Industry and Information Technology (WLTC) is 60km；. Equipped with 15.874kWh battery version, the motor has a maximum power of 160 kW and a maximum torque of 260 Nm, and the pure electric cruising range of the Ministry of Industry and Information Technology (WLTC) can reach 90km.

　　In terms of body size, the length, width and height are 4830/1875/1495mm and the wheelbase is 2790mm respectively. According to the official information, the size of Seal 06DM-i is just stuck between destroyer 05 and Seal DM-i of BYD Ocean Network, which completes the product sequence of the car. It is worth waiting for friends who want to buy an economical family car in the near future.

---

◆ Wuling Xingguang EV

　　After seeing so many new cars that haven’t been listed yet, let’s take a look at the Wuling Xingguang EV, which just released the price at the auto show. It has launched two models in total, with the price range of 9.98-10.98 million yuan. Looking back briefly, Wuling Xingguang EV adopts the aesthetic design concept of star wing, and the electric version is equipped with a closed grille and split headlights, but the penetrating LED strip on the plug-in version is replaced by LED daytime running lights with long and narrow shapes on both sides. The lower enclosure is equipped with a penetrating black kit, which is integrated with the headlight groups on both sides, further enhancing the sense of movement.

　　The design of the side and rear of the car body is consistent with the plug-in version. The lines on the side of the car body are soft and smooth. The low-profile model is equipped with 17-inch rims and the high-profile model is 18 inches. In terms of the tail, the sharp penetrating taillights have a certain sense of the future, and they are surrounded by a large area of black under them, and the overall style is very sporty. In terms of body size, the length, width and height of the car are 4835/1860/1515mm respectively, and the wheelbase is 2800mm.

　　In terms of interior, the new car offers two interior colors: dark black and light sand color matching. The car is equipped with an 8.8-inch LCD instrument, the low-profile model is equipped with a 10.1-inch central control panel, and the high-profile model is 15.6 inches. Some commonly used physical buttons are still reserved in the car. The center console adopts relatively straight lines, supplemented by piano paint panel and metal decoration, creating a good visual layering. The car system has built-in rich social entertainment software such as iQiyi and QQ music.

　　In terms of power, the new car will be equipped with a 136-horsepower single motor with a maximum speed of 150 km/h. The battery is equipped with lithium iron phosphate battery, with cruising range of 410km and 510km. From the above, we can see that in the 100,000-level price range, Wuling Xingguang pure electric version really has few rivals. Take Qin PLUS as an example, the lowest starting price of pure electric version has reached 109,800 yuan, although the price is consistent with the high match of Wuling Xingguang pure electric version, Wuling Xingguang will win regardless of the body size or CLTC cruising range. According to the official data, the sales volume of Wuling Xingguang plug-in hybrid version has exceeded 52,000 units in the five months since its listing, and whether the pure electric version listed this time will replicate the results of the plug-in hybrid version remains to be seen.

---

◆ Enjoy the world S9

　　Enjoy the world S9, which is positioned as a medium and large car, is the first "smart car" jointly launched by Huawei and BAIC. According to the previous information, the car will be listed within the year and will also enter Huawei channel sales in the future. The new car adopts a rather concise design language, and the wedge-shaped headlight group+penetrating light belt widens the visual width of the front of the car. The front enclosure of the new car is equipped with a wide trapezoidal vent, and the design of diversion groove is integrated under the headlights to create a certain sports atmosphere.

　　Coming to the side of the car, as a medium and large car, the roof line of the new car is slender and very smooth, and the overall visual effect is elegant and atmospheric. On the tail side, the new car uses penetrating taillights, and there is a design similar to duckling tail on the trunk cover. The lower enclosure design is simple, and the diffuser and other shapes are not used.

　　In terms of body size, the length, width and height of the car are 5160/1987/1486mm and the wheelbase is 3050 mm. In terms of power, according to different models, the car will provide two versions of single motor and dual motor for consumers to choose from in the future. The former is equipped with TZ210XYA03 drive motor produced by Huawei Digital Energy Technology Co., Ltd., with a maximum power of 227 kW; The latter is equipped with front and rear dual motors YS210XYA03 and TZ210XYA03 produced by Huawei Digital Energy Technology Co., Ltd., with maximum power of 158 kW and 227 kW respectively. According to some news we have got at present, the future price of Enjoy World S9 may reach about 500,000, and its price has entered the price range of luxury medium and large cars. Compared with competing products of overseas brands at the same level, Enjoying S9 benefits from Huawei’s technical empowerment and should have obvious advantages in the field of intelligence.

---

◆ Lingke 07 EM-P

　　The Lexus 07 EM-P, which is positioned as a medium-sized car, opened for pre-sale at this auto show, with a pre-sale price range of 180,000-210,000 yuan. At the same time, the new car is expected to be listed in May and delivered as soon as it is listed. The LEEK 07 EM-P is built on CMA Evo architecture, which continues the shape of LEEK 08 in the design of headlight group. A pair of H-shaped "Dawn Light" LED daytime running lights are very recognizable, and there is a penetrating headlight group below, with far and near lights on both sides and LED strip in the middle. The overall shape of the front of the car is relatively round, and the lower enclosure is equipped with a large-size air inlet, which is connected with the diversion grooves on both sides, giving a full sense of movement.

　　From the side of the car body, the ABC column and the roof are designed in black, which can reduce the visual center of gravity of the whole car. The new car is equipped with a hidden door handle, and the rim is designed in black and white, which is very cool. From the rear of the car, the new car adopts the popular penetrating taillights, and there are four rectangular protrusions in the middle to further enhance the recognition. The rear of the car is equipped with a black spoiler and a large black rear surround, which shows a good sports atmosphere. In terms of body size, its length, width and height are 4827/1900/1480mm and its wheelbase is 2843 mm.

　　In terms of interior, the new car continues the design style of Lectra 08 as a whole, equipped with a rectangular 12.3-inch full LCD instrument panel and a 15.4-inch central control screen with ultra-narrow bezel design and 2.5K resolution, and equipped with LYNK Flyme Auto Meizu car system. The steering wheel adopts two-color design with oval metal decoration in the middle, and the overall shape is very avant-garde. The lower part of the center console is equipped with a mobile phone wireless charging board, and two cup holders are equipped under the rear cover.

　　In addition, the new car will also be equipped with Nappa leather seats, and the front and rear four seats support heating, massage and ventilation. There are three massage strengths and seven massage modes to choose from. In addition, the metal backboard is added to the back of the rear seat, which can improve the support stability and enhance the puncture resistance. It is worth mentioning that the new car will also be the first to take the Lectra Co Pad. The official said that it has the functions of controllable car, entertainment and care. In terms of power, the new car is equipped with a plug-in hybrid system consisting of a 1.5T engine and a motor. The maximum power of the engine is 163 horsepower.

　　Perhaps many people have different opinions on the design of Lectra, some people think it is very individual, while others can’t accept it. However, the design of LECK 07 is more sporty and more acceptable to the public while maintaining the family characteristics of LECK. Borderless windows and pad magnetic bracket are also its highlights.

---

◆ Chery Fengyun A9

　　As the flagship car of Chery, Fengyun A9, which is positioned as a medium and large car, has a closed front face, which cancels the dot-matrix "light grille" on the previous model, and the interior details of headlights on both sides are more abundant, and ventilation holes are added on both sides of the front surround. On the side and tail, some details have also been adjusted, such as the application of a new style of wheels, the cancellation of hidden door handles, and the replacement of chrome decoration.

　　The new car adopts front double wishbone+rear five-bar suspension, and the addition of CDC magnetic suspension makes driving feel more comfortable. Power can achieve 0-100km/h acceleration time of 5 seconds, pure electric cruising range of 200km, comprehensive cruising range of more than 1400km. The official revealed that its length is nearly 5 meters and its wheelbase is nearly 3 meters. It is reported that the car will also have L3-level intelligent driver assistance system, and it is expected to be listed in 2025.

　　At this year’s auto show, Chery Group jointly participated in the exhibition, including Chery brand, Xingtu brand, iCAR brand and Jietu brand. It can be seen from the release and display of models that the main feature is comprehensive new energy. At the same time, Chery official said that its future goal is that the sales volume of hybrid plus pure electricity should not be less than 1/3 of the group’s sales volume, and Chery Fengyun series will launch 11 products within two years. So if you have plans to change cars/buy more cars in the last year or two, you can wait and see what surprises Chery will bring us.

---

◆ Tengshi Z9GT

　　At the end of the article, let’s take a look at the new flagship hunting model of Tengshi brand-Z9GT, which provides a hybrid version of pure electricity and plug-in. Z series is a sedan series of Tengshi family, 9 stands for flagship model, and GT suffix is English abbreviation of Grand Tourer, which is expected to be listed in the middle of the year. Tengshi Z9GT is the first vehicle whose Tengshi design evolved from π-Motion design language to Elegance in motion design concept. The front face of the new car adopts the design language of solar corona, and the overall shape is simple and dynamic. In detail, the new car integrates smart devices such as lidar, AGS active air intake grille, millimeter-wave radar and ACC driver-assisted radar into the grille area of the front face, achieving the design philosophy of "form following function". In addition, the car also adopts the design of double-star crown headlights, and the multi-functional combination headlights include far and near headlights and the intelligent driving function of DLP pixel headlights.

　　On the side of the car body, the new car takes elegance as the design principle, and adopts the backward design of the center of gravity to shape the body posture that stretches backwards. The proportion of the car body is more than 3 times the axle ratio and nearly 2 times the wheel height ratio, which not only shapes the stretching proportion of the car body, but also emphasizes the dynamic and sports performance of the vehicle. The car’s lateral center of gravity is lower, and the driving center of gravity moves backward, creating a backward-leaning posture. In the rear part, Tengshi Z9GT presents a FASTBACK tail posture, which is equipped with an aircraft-type roof hollowed-out spoiler and an active rear spoiler, and is equipped with high-position brake lights and low-position pilot lights, showing good sports attributes. The horizontal line design at the rear of the vehicle makes it lower and wider visually, and echoes the front face with a symmetrical sense of order.

　　In terms of body size, the length, width and height of the new car are 5180/1990/1500(1480)mm and the wheelbase is 3125mm. In terms of power, Tengshi Z9GT pure electric version will be driven by front and rear three motors. The maximum power of the front motor is 230kW, the maximum power of the rear two motors is 240kW and 240kW, the combined maximum power is 710kW, and the maximum speed is 240 km/h. In addition, the car will use lithium iron phosphate battery from Foday, Jinan, but the official has not released the cruising range data of the car.

　　　Tengshi Z9GT, as the flagship model of pure electric hunting equipment under the brand, officially announced that it will bid for Porsche Panamera. On the whole, the positioning of the two cars in their respective brands does have similarities, and at the same time, on the intelligent level, Tengshi Z9GT also shows strong product strength. However, it should be noted that, in terms of the current Tengshi brand power, although Tengshi Z9GT is the flagship model, it still can’t arouse the purchasing desire of its target consumers. The reason is because of the differences in brand power and brand awareness between the two. The follow-up Tengshi brand still needs to create a better sense of use experience and ritual in terms of luxury and comfort configuration, in order to truly become the car purchase choice of target users.

---

◆ Full text summary

　　This paper analyzes the popular new energy cars at this Beijing Auto Show for you, including several models that have been listed but are still hot. Having said that, are there any models you have been paying attention to? Welcome to discuss in the comments section. Next, we will bring you more auto show observation series articles, so stay tuned! (Compile/car home Zhouyi)

focus

On December 26th, Shanghai Stock Exchange, Shenzhen Stock Exchange and North Stock Exchange announced the arrangement of closing for some holidays in 2024, and closed on New Year’s Eve.It will be closed from Friday, February 9 to Saturday, February 17, and will open as usual from Monday, February 19. In addition, February 4 (Sunday) and February 18 (Sunday) are closed for the weekend.

On December 26th, Huawei officially released the M9, with a starting price of 469,800 vehicles and a top allocation of 569,800 yuan.Yu Chengdong said that the M9 is "the best SUV within 10 million yuan and the most powerful SUV that can be seen on the road". On that day,Huawei officially announced: "After two hours on the market, the M9 will definitely break 10,000 units".

Investors v. Zeda Yisheng (Tianjin) Technology Co., Ltd. and 12 defendants, including controllers, senior executives and intermediaries, were settled by mediation.As a case involving listed companies in science and technology innovation board, the total amount of compensation in this case is more than 280 million yuan, of which the maximum compensation for a single investor is more than 5 million yuan, and the average compensation for investors is 38,900 yuan.

Tianyuecha App shows thatRecently, Wang Xiaofei added a piece of information about the person to be executed, with an execution target of 7.48 million yuan.According to the risk information, Wang Xiaofei’s shares of 9.2 million yuan, 3.47 million yuan and 200,000 yuan in Herunlin (Beijing) Food Co., Ltd., Beijing Hezun Real Estate Co., Ltd. and Beijing Xiaowangma Liuji Culture and Technology Development Co., Ltd. have been frozen by the Beijing No.3 Intermediate People’s Court.

International oil prices rose sharply.WTI February crude oil futures closed up 2.73% at $75.57/barrel; Brent February crude oil futures closed up 2.53% to $81.07/barrel.

macroscopic view

On December 26, the National Audit Office released the 2022 annual audit rectification report, which showed thatBy the end of September, 2023, relevant localities, departments and units had rectified more than 957 billion yuan, formulated and improved more than 1,600 rules and regulations, and held more than 2,540 people accountable.

On December 26th, the National Development and Reform Commission and the Ministry of Commerce issued the Opinions on Supporting Special Measures to Relax Market Access in Hengqin Guangdong-Macao Deep Cooperation Zone. It mentioned:Fully serve the financing needs of innovative resources in Macao; Encourage the research and development and production of traditional Chinese medicine preparations in Macao medical institutions in Guangdong and Macao medical institutions.

Li Chunlin, deputy director of the National Development and Reform Commission, said on the 26th that in the next step, the National Development and Reform Commission will focus on four aspects:Study and improve the top-level design of the market access system, continue to promote the relaxation of access to new formats and new fields, continue to carry out the collection and notification of cases that violate the negative list of market access, and promote the full coverage of market access effectiveness evaluation.

The central bank conducted a 7-day reverse repurchase operation of 383 billion yuan on the 26th, and the winning bid rate was 1.80%, which was the same as before.A 14-day reverse repurchase operation of 85 billion yuan was carried out, and the winning bid rate was 1.95%, which was the same as before. Due to the expiration of the 7-day reverse repurchase of 119 billion yuan on that day, the net investment was 349 billion yuan.

On December 26th, the Ministry of Commerce announced that in 2024, the allowable import volume of fuel oil for non-state trade was 20 million tons.In 2024, the allowable amount of fuel oil imports will be distributed on a "first come, first served" basis.

company

Lei Jun issued a document on 26th, saying that Xiaomi SU7 is in the trial production and climbing stage, and it will take several months for it to be officially listed. There is no final decision on pricing.However, "Xiaomi SU7 is indeed a bit expensive, but please believe that what we are doing is’ expensive for a reason’, and the experience will definitely exceed everyone’s expectations."

On the 26th, the Ministry of Industry and Information Technology announced the Catalogue of New Energy Vehicles with Vehicle Purchase Tax Exemption (the first batch).Two millet SU7s are listed, and the name of the automobile manufacturer is "Beijing Automotive Group Off-road Vehicle Co., Ltd.".

Recently, the equity of Shanghai Wanda Hotel Investment Co., Ltd. changed.The original shareholder Dalian Wanda Commercial Management Group Co., Ltd. withdrew, and a new shareholder Beijing Yinglang Commercial Management Co., Ltd. was added, with a shareholding ratio of 100%.At present, Shanghai Wanda Hotel Investment Co., Ltd. operates Shanghai Wanda Ruihua Hotel.

Recently, it has been reported that Longji Green Energy, a leading photovoltaic enterprise, has laid off employees on a large scale, mainly reducing laborers and Guan Peisheng. In this regard, Longji Green Energy’s secretarial department said on the 26 th thatI can’t comment on this at present.Enterprises are facing fierce market competition, and will certainly make corresponding resource allocation according to their operating conditions, changes in the market environment and future industrial restructuring.

market

On December 26, the market opened lower and went lower all day, and the GEM index led the decline. At the close, the Shanghai Composite Index fell 0.68%, the Shenzhen Component Index fell 1.07% and the Growth Enterprise Market Index fell 1.26%.The turnover of Shanghai and Shenzhen stock markets today was 609.9 billion yuan, 1.8 billion yuan more than the previous trading day.

According to wind data, as of December 26th, the number of liquidation funds has reached 256 since 2023, setting a new high level in the past five years (since 2019).Among them, the number of liquidation of equity funds reached 61 in 2023, which was the highest since the beginning of Public Offering of Fund industry in 1998.

industry

Shanghai Customs officially released the "Implementation Measures for Regulatory Innovation of Integrated Circuit Industry (Version 2.0)" on December 26th, which mentioned that,Change the "entry and exit" mechanism into the "enterprise filing" system.

A few days ago, the Ministry of Finance and other four departments jointly issued the Guiding Opinions on Further Strengthening the Construction of Internal Control in Public Hospitals. It is mentioned that,It is clearly required to strengthen asset management, prohibit borrowing to purchase large-scale medical equipment, and standardize the behavior of renting, lending and disposing of state-owned assets.

According to Announcement No.739 of the Ministry of Agriculture and Rural Affairs,The first batch of production and operation licenses for genetically modified corn and soybean seeds were approved and issued, and the relevant production and operation licenses involved a number of seed listed companies.Including Dabeinong, Longping Hi-Tech, Fengle Seed Industry and Denghai Seed Industry.

people’s livelihood

Recently, Taobao publicized a proposal to change its platform dispute handling rules, which was formally implemented on December 26th.According to the new regulations, if sellers get too many bad reviews or violation records on Taobao platform, once they receive complaints, they may face the judgment of direct return or only refund.

Recently, some netizens reported on the idle fish App that the materials donated by Canada Goose to Gansu earthquake zone were resold. In response, the idle fish responded thatThe actual situation is that the user sells down jackets in order to drain the hot spots, and fabricated the information of relief materials, which is a malicious marketing drainage behavior.The platform has removed the goods at the first time and permanently banned the account.

Recently, Arifa’s auction of a luxury house in Guangzhou Qiaoxin Huiyuetai attracted attention. The starting price of this suite was 70 million, equivalent to a unit price of 191,700 yuan/m 2. According to the introduction of the subject matter, the property owners of this suite are Wang Guoan and Ni Suting.And Wang Guoan is the founder of the domestic beauty brand Han Hou.In this regard, Wang Guoan responded that the auction of this property was mainly to repay personal debts.

After the Jishishan earthquake with a magnitude of 6.2, Qinghai police severely cracked down on rumors related to the earthquake.A total of more than 40 clues about online rumors were collected and found, 3 people were given administrative punishment according to law, 16 people were criticized and educated, and 3 typical cases of fabricating and publishing earthquake online rumors were published.

figure

It was learned from the Supreme People’s Procuratorate that the case of Qu Min, former member of the leading group and vice chairman of the Heilongjiang Provincial Political Consultative Conference, was investigated by the National Supervisory Commission (NSC) and transferred to the procuratorate for examination and prosecution.A few days ago, the Supreme People’s Procuratorate made a decision to arrest Qu Min on suspicion of accepting bribes.

On December 26th,The Shanghai No.1 Intermediate People’s Court publicly pronounced the case of Hu Wenming, the former party secretary and chairman of China Shipbuilding Industry Corporation, accepting bribes and abusing his power by state-owned company personnel.After trial, he was sentenced to 13 years’ imprisonment and fined RMB 5 million.

On December 26th, the State Council appointed and dismissed state employees.Lu Lei was appointed as the deputy governor of the People’s Bank of China.

Overseas news

The three major US stock indexes closed up across the board,The Dow rose 0.43% to 37,545.33, the S&P 500 rose 0.42% to 4,774.75, and the Nasdaq rose 0.54% to 15,074.57.

Most of the popular Chinese stocks rose.Genxi Bio rose by 60.26%, Shengmei Semiconductor by 7.34%, Weilai Automobile by 10.81%, Xpeng Motors by 1.63% and LI by 3.77%.

Late at night on December 26th, Beijing time,The Office of the US Trade Representative announced that it would further extend the 301 tariff exemption period for 352 imported goods from China and 77 imported goods from China related to epidemic prevention in COVID-19.The deadline was extended from December 31st this year to May 31st, 2024.

Comex February gold futures settlement price closed up 0.03% to $2,069.8 per ounce.

In October, the house price index of 20 big cities in S&P/CS in the United States rose by 4.87% year on year.Expected to rise by 5%, the previous value rose by 3.92%.

Brazilian Finance Minister Haddad said,Brazil will tax diesel fuel in 2024.

Indian police said on December 26 local time,The Reserve Bank of India (the central bank) received a bomb threat email saying that bombs had been planted in 11 different locations in Mumbai.The specific locations of three bombs were listed, and the police then went to the scene to investigate, and no suspicious items were found.

December 26, local time,The Russian government announced the extension of the export ban on ammunition and shell casings until the end of 2025.

The Singapore Economic Development Board released data on the 26th.Singapore’s industrial output in November increased by 1% year-on-year, with an estimated increase of 2.2%; In November, industrial output decreased by 7.8% month-on-month, and it is estimated to decrease by 5.1%.Singapore’s output of electronic products increased by 7.3% year-on-year in November.

On December 26th, Siyoung Choi, head of Samsung Electronics OEM business, delivered a speech at the 2023 International Electronic Devices Conference, saying that,Samsung Electronics postponed the mass production of its new factory in Taylor, Texas, USA from 2024 to 2025.

Recently, the official website of the Verkhovna Rada (Parliament) of Ukraine published a draft law.It is proposed to lower the legal minimum age of personnel who can be mobilized to carry out combat missions from the current 27 years old to 25 years old.

The South Korean Ministry of Finance said on the 26th that the South Korean Cabinet approved the plan to spend 412.5 trillion won (about 317.79 billion US dollars) of the annual budget of 550 trillion won from January to June next year.This means that 75% of the fiscal expenditure in 2024 will be implemented in the first half of the year.

Japanese Finance Minister Suzuki Shunichi said on December 26th that,The Japan Financial Agency has issued business rectification orders to the core departments of Tokyo Maritime Holding Company, MS&AD Insurance Group Holding Company and Damage Protection Holding Company. The reason is that these companies collude to manipulate prices when signing contracts with corporate customers.

Recently, Haiyan Zhang, general manager of Microsoft Xbox game AI, announced that he had signed a cooperation agreement with Inworld AI, a digital human development company.Will bring a series of development tools to developers, allowing the creation of AI-based NPCs for games.

Important announcement

Eston:The holding subsidiary plans to increase capital and share to introduce the national manufacturing fund.

Dabeinong:Terminate the intention agreement with Aonong Investment and Aonong Bio.

Renfu Medicine:Ethyl eicosapentaenoic acid soft capsule was approved by FDA.

Longyun shares:The company’s business scope does not involve "short play" business, and there is no relevant investment or business plan.

Gansu Energy:Chairman Liu Wanxiang resigned.

Lizhong Group:The subsidiary company obtained the customer’s approval certificate for heat-free alloy materials.

Zhongtian technology:It is planned to set up a Pakistan branch.

Azure creature:There are few R&D projects reserved by the company’s synthetic biotechnology innovation laboratory, and it is not yet industrialized.

Yuanxing Energy:Directors, supervisors and senior managers of the company did not participate in soda ash futures trading.

Entrepreneurship in the west:The external power supply project of Ningdong Railway Electrification Reconstruction Project was approved.

Samsung Medical:Pre-winning the bid of 209 million yuan for China Southern Power Grid bidding project.

A.D. shares:The holding subsidiary Gongyuan Xinneng’s application for listing on the North Stock Exchange was completed.

Baiyun Airport:Sign a contract for the transfer of the right to operate the parking business with Post Parking.

Wolong electric drive:The holding subsidiary’s application for listing on the New Third Board was accepted.

Constant aluminum shares:It is planned to publicly list and transfer 5.38% equity of Origen.

Aojing Medical:Received the notification of major national projects.

Funeng shares:The subsidiary cooperates with related parties to develop distributed photovoltaic projects.

Haixing Power:Pre-winning the bidding project of China Southern Power Grid with 165 million yuan.

CITIC Publishing:The Administrative Measures for Online Games (Draft for Comment) has no impact on the company’s business.

Central South Culture:The company is a co-producer of the online drama "Twinkle, Twinkle, Bright Stars".

Guang Yuyuan:Shanxi Guangshengyuan applied for the design patent of "wine bottle (far-word brand Guilingji wine)" without the permission and authorization of the company.

Tianqi shares:The company has been in business contact with Xiaomi Automobile in the early stage.

Xiangyuan new material:The company’s products have not been used in semi-solid batteries yet.

Zhuhai Port:International Composite Materials, a shareholding company, will be listed on the GEM on December 26th.

calendar of finance and economics

half past nine　 China’s annual profit rate of industrial enterprises above designated size in November this year, and China’s annual profit rate of industrial enterprises above designated size in November.

five o’clock pm　 Swiss December ZEW investor confidence index

eleven o’clock pm　 December Richmond Fed manufacturing refers to the United States

The reason for the purchase is that a number in Shenzhen is 95 thousand, and this Qin 80 is less than 150 thousand, and the car is equivalent to 50 thousand, which is worth it There is a car at home, and my wife drives the children to and from work. I take the subway every day. On that day, I went to see the car with my relatives, but they couldn’t shake the number, so I had to buy an electric car or a hybrid car. Perhaps the best choice is Qin, only a Qin 80, white, and there is no other choice in configuration. My wife asked me if I needed it. Of course I do. Driving is more comfortable than the subway. So buy. I am also afraid that new energy will have to be shaken in the future, but I can’t play with the government.

I paid a deposit of 5,000 yuan, saying that there is an existing car, and the new energy should be shaken, but it will be available soon in 3.5 days. Then I chose the number, which seems to be optional. I didn’t choose it, but I chose it from the five groups given by the website. Finally, I chose the one with 6 and 8, which was not bad and quite satisfactory.

Then I went to see the car selected for me in 4s, and the appearance was no problem. The car in December, the mileage was less than 10. Then go back and wait for the cards to come down. I have been waiting for a long time, and I will buy more cars at the end of the year. Today, on January 23, the iron card came down, which was slow enough, and the card was renewed once.

The car price is 146 thousand, the loan is half, interest-free, and the handling fee is 3000, which is 149 thousand in total. You can’t bargain.

I didn’t want to send chassis rust prevention, floor mats, perfume pillows or anything, but I also threw them away if I wanted them. There are ordinary charging cables and charging piles on board, but they are not installed. There is no spare tire, but there is tire repair liquid.

I also took photos when I picked up the car and brought big red flowers to the car. Although it is vulgar, it is interesting. And tied a red tape, and I threw it away.

Positive, more domineering.

The front side is 45 degrees, with daytime running lights. I like it.

On the side, the wheels and hubs are all black, which makes them feel suspended. Automatic folding rearview mirror. I like it.

45 degrees behind, controversial taillights.

Large tablet computer, can hold a lot of software, WeChat and so on, almost all operations can be done on the computer, colleagues say the screen is so big. Like Tesla.

Bought a Mijia driving recorder.

There are lights in the glove box. There are also lights in the front footsteps.

There are lights on the door, too.

There is a lot of space in the back row.

Summary:

Advantages are license plate delivery, many functions, I prefer automatic headlights, wiper spray is foggy, automatic folding rearview mirror, one-button start, large screen, automatic internal circulation when parking, one-button lifting window, skylight, front camera, rear camera, quiet when pure electricity, headlights left low and right high, saying that the other party will not be blinded when passing.

The disadvantage is that it takes more than 8 hours to charge slowly before running 80 kilometers. It is a bit more fuel-efficient to run with mixed oil, and it is louder and more expensive to charge with oil. In many places, there are charging piles, but there is no electricity, or you have to buy hundreds of pieces of double-ended wires yourself. Mixed power consumption is less than 40, and oil consumption is more than 40. I am afraid that the start of the channel will be bad for the engine. The community will not install charging piles, saying that it will be unified and safe in the future. I don’t know if it will wait until the year of the monkey. The unit and leaders said that it can be charged, which is more convenient. The workmanship is not particularly good, but at least it is worth the price. BYD is getting better and better and hopes to be strong.

Buying suggestions, big cities like Shanghai and Shenzhen can buy them if they can’t shake the number. After all, Shenzhen has a number of 95,000, and there is one worry. Is there radiation when using batteries? Is there much radiation? The first insurance is 3500 kilometers or half a year. At present, both oil and electricity are used. After all, the engine should be run in.

I’m tired of typing on my mobile phone. If you have any questions, you can leave a message. I’ll try my best to reply. I’m in a hurry and my level is limited. I may have left something unsaid or wrong. Please forgive me. I was the first in our company to buy BYD Qin, and there was no hybrid or electric car before. I believe there will be more and more in the future.

In terms of power, it only takes 5: 9 seconds to accelerate 100 kilometers. The power is strong, overtaking is powerful, and the acceleration is fast. I am satisfied. I’m 176, and the front row and back row are fine. A well-behaved car with high configuration and many functions is worth buying. The highest tone is the taillights and the big screen.

The interior is also luxurious.

The appearance is also relatively durable.

The chassis is a little low, so be careful of uneven roads. You’ll knock it.

A car with high cost performance, I hope to drive for a long time. If you spend 100,000 yuan to buy a license plate, and then 50,000 yuan to buy a car, you can’t buy anything new, and you can’t buy anything good second-hand, so I don’t think there are any rivals in Shenzhen within 150,000 yuan, and those who have seen Roewe will cost 180,000 yuan. I have seen Zhidou. Although it is 100,000, it is too small and unsafe.

After years of development, BYD is no longer BYD in the f3 era. It is good at grasping the government’s preferential treatment. Buses in Shenzhen are all BYD electric buses, and taxis are also electric e6. Even taxis in the mainland of China are e6. I hope that domestic cars and domestic mobile phones will be strong!

In the car home Wuhan preferential promotion channel, limited-time preferential activities are being carried out. As a much-watched electric SUV, Krypton X is highly praised for its excellent performance and comfortable driving experience. At present, the highest discount of this car in Wuhan has reached 11,000 yuan, and the starting price is only 198,800 yuan. If you are interested in Krypton X, you may wish to click "Check the car price" in the quotation form, strive for higher discounts and enjoy a better car buying experience.

Extreme Krypton X is a futuristic electric SUV. Its front face design adopts streamlined shape, with unique split headlights and unique air intake grille design, showing a strong sense of technology and sports. The body lines are smooth and dynamic, and the overall style is very fashionable. Extreme krypton X adopts advanced aerodynamic design, which can effectively improve the stability and cruising range of the vehicle. In addition, Krypton X is also equipped with a wealth of intelligent technologies, including intelligent driver assistance system, large-size central control screen and advanced safety configuration, making the driving experience more comfortable and safe. In a word, Krypton X is an electric SUV that combines technology, sports and practicality, and it is the direction of future automobile development.

The Krypton X is a compact SUV with a body size of 4450*1836*1572mm and a wheelbase of 2750mm, providing sufficient interior space. The body lines are smooth, and the side lines are unique in design, showing a sense of movement and strength. The polar krypton X adopts the front McPherson independent suspension and the rear multi-link independent suspension, which makes the handling performance more stable. The front and rear tyre size of this model are both 235/50 R19, and the tire brand is Michelin. The rim style is fashionable and more sporty. The front tread is 1588mm and the rear tread is 1593mm, providing better handling and stability. Generally speaking, Krypton X is not only fashionable in appearance, spacious in interior, but also excellent in handling performance.

The interior design of Krypton X is fashionable and atmospheric, with leather steering wheel, which provides manual up and down+front and rear adjustment function, making it easy for you to control driving. The central control screen has a size of 14.6 inches and supports voice recognition control system, including multimedia, navigation, telephone and air conditioning, which makes driving more convenient. At the same time, the front row and the rear row are equipped with two USB/Type-C interfaces, which is convenient for you to charge. The main driver’s seat and the co-driver’s seat are made of imitation leather, providing four adjustment modes, such as front and rear adjustment, backrest adjustment, height adjustment and lumbar support. The main driver’s seat is also equipped with heating, ventilation and massage functions to make you more comfortable when driving. The rear seats are laid down in proportion to provide more storage space.

The engine equipped with krypton X has a maximum power of 315kW and a maximum torque of 543 N m. This makes the krypton X excellent in power performance, which can provide powerful acceleration and excellent driving performance. The engine’s high power output and high torque performance enable Krypton X to easily cope with various driving conditions on urban roads and highways, so that drivers can enjoy a fast and stable driving experience. In addition, the engine of Krypton X also adopts advanced technology to ensure high fuel economy and low emissions. Generally speaking, the engine of Krypton X has strong performance, which provides excellent driving experience for drivers.

In the eyes of car home car owners, the appearance of Krypton X is one of the important reasons for his original choice. The lines of the whole vehicle are smooth and full of power, and the front of the vehicle is unique and recognizable, so that the owner can recognize it at a glance among many models. The waistline of the car body extends from the headlights to the taillights, which is very slender and dynamic. The rear shape is simple and generous, echoing the front of the car. In addition, the body work of Krypton X is also quite fine, and both car paint and sheet metal show high quality standards. It can be said that the design of Krypton X is not only beautiful, but also can stand scrutiny, and the owner is very satisfied with the appearance of Krypton X.

As a well-deserved leader in the domestic leather industry, Great Wall pickup truck has ranked first in the sales volume of the same industry for 22 consecutive years. Its products not only have good sales results in China, but also are loved by consumers in overseas markets. Today, the cumulative global sales volume of Great Wall pickup truck has exceeded 1.8 million units, and its influence is self-evident. With the upgrading of Fengjun series, and the great wall gun, commercial and off-road pickup trucks, the great wall pickup truck is moving towards becoming the top three pickup truck brands in the world alongside Ford and Toyota.

On September 12th, the highly anticipated diesel 8AT for the Great Wall Gun passenger/commercial pickup truck was officially launched, completing the final puzzle of the Great Wall Gun Fuel Edition series. Since then, the Great Wall pickup truck will form a more powerful and complete product pedigree, which will continue to lead the pickup truck industry in China to a new high. So, what is the product strength of diesel 8AT for the Great Wall Gun/commercial pickup truck? Let’s take a look at its actual performance.

　

The exterior interior is the same as the gasoline version.

This time, we test-drive two cars, namely, the pickup truck diesel 8AT and the commercial pickup truck diesel 8AT, which have just been listed. In terms of styling interior, the new car has not changed compared with the current models on sale. The biggest change is that it has been equipped with a 2.0T diesel +8AT gearbox power combination. Therefore, this test drive only briefly reviews the appearance and interior design of the Great Wall Gun, focusing on the power system and driving experience.

In terms of configuration, there is not much difference between the Great Wall gun pickup truck and the commercial pickup truck. It has many high-end configurations such as 9-inch central control large screen, Bosch version 9.3 ESP, keyless entry/one-button start, tire pressure monitoring, reversing image, and the only boarding ladder at the same level, which ranks among the top in the domestic pickup truck industry. However, the commercial gun has reduced the configuration such as front radar, 360 panoramic image, L2 autopilot system and LCD instrument panel, further reducing the cost of the whole vehicle and making it more in line with the needs of commercial users.

In addition, the changeable rear seat form of the Great Wall Gun is also the characteristic that the cockpit is different from the previous pickup truck products. In the previous pickup truck models, the second row of the backrest or cushion can only be lifted up or down as a whole, which has great problems in the coordination of space utilization. However, the backrest and cushion of the second row of the Great Wall Gun can be lowered or lifted up according to the ratio of 4:6 and can be directly fixed, making the use of the rear space more convenient.

In a word, the exterior design and interior configuration of Great Wall Gun are quite excellent, which is not much different from middle and high-grade luxury. It has upgraded the overall product strength of domestic pickup trucks to a higher level, which is very suitable for the passenger demand of pickup trucks emerging in the domestic market, and can well meet the daily car demand of passengers, elite business people and private owners, taking into account the passenger business experience.

Diesel 8AT is stronger than gasoline.

The Great Wall gun passenger/commercial pickup truck diesel 8AT we test-drive is equipped with the same power system. The engine is a 2.0T diesel turbocharged engine of GW4D20M, with a maximum power of 120kW and a peak torque of 400 N m. The transmission system is matched with ZF 8AT manual transmission, and equipped with a four-wheel drive system with rear axle Eton electronically controlled differential lock. The overall hardware configuration is very attractive. The power system of the diesel version of Great Wall Gun is among the best in domestic pickup trucks, and it has the largest torque among domestic pickup trucks at present.mass productionDiesel pickup truck is also the first power system to push the torque of domestic pickup truck to 400N·m level.

This test drive mainly paves the road for the city, which is in line with the positioning of the Great Wall Gun Ride/Commercial Pickup, that is, the riding property is added on the basis of the utility demand of the tool car, so as to meet the high-value loading demand of the city merchants, such as wine, flowers, furniture, etc., and the household demand of the city residents, such as traveling and walking, etc., and show the dual-purpose characteristics of business and riding.

First of all, the driving experience of the diesel 8AT version of the Great Wall Gun passenger/commercial pickup truck is more exciting than that of the gasoline version. The low-torque property of the diesel engine and the adjustment of ZF 8AT gearbox make the Great Wall Gun behave more calmly than the gasoline version in the starting, acceleration and low-torque stages, with the power being stepped on, the output form is quite linear and soft, and there is not too much sense of suddenness and frustration. The adjustment of accelerator pedal and brake pedal is quite different from that of pickup trucks in the past, and the whole process is linear and efficient. With the continuous improvement and progress of Great Wall Gun models, the strength of accelerator pedal and brake and the sense of travel feedback are more biased towards passenger cars, and the light pedal and power output setback in the first test drive have been effectively improved, which can bring a good first impression to drivers.

The adjustment of the steering wheel strength of the new car is also in line with the positioning of the vehicle. The pickup truck for the Great Wall Gun is equipped with electric power steering as standard, and the steering feel is relatively light, but it does not lose the composure of a big car. The commercial pickup truck of the Great Wall Gun adopts the traditional hydraulic power steering. For the commercial version positioned for industrial and commercial use, this can effectively reduce the cost, at the same time, it can also increase the sense of control over the steering wheel and improve the stability of the vehicle during heavy transportation.

thatSecond, it must be said that with the growth of the Great Wall gun model, the Great Wall pickup truck has become more and more skilled in the configuration adjustment of this ZF 8AT gearbox. In the case of daily urban road driving, the gearbox upshifts actively, and it can be upgraded to the eighth gear at about 80km/h, and the speed is always maintained in the maximum torque output range of 1500-2500 rpm during this process, which can ensure the continuity of power. In the process of speeding up overtaking, this gearbox can also respond appropriately, and realize the power explosion by continuously downshifting. Although the downshifting process is still not as agile as that of a passenger car, it is quite excellent for a pickup truck.

And as the first domestic pickup truck product to adopt 8AT gearbox, the combination of Great Wall Gun 2.0T+8AT not only brought changes in power output mode to consumers, but also opened the prelude for domestic pickup trucks to approach passenger cars. Since then, various domestic pickup truck products exposed have taken 8AT gearbox as the main selling point, highlighting the position of the pioneer and leader of Great Wall Gun in the industry, and promoting the ride and internationalization of domestic pickup trucks.

Furthermore, the four-wheel drive system of the Great Wall Gun is also a commendable highlight. As we all know, the Great Wall Gun uses the TOD four-wheel drive of Borg Warner, that is, the torque on demand four-wheel drive. Many people think that this TOD four-wheel drive is timely and cannot provide the hard-core attributes of part-time 4wd, and is not suitable for heavy off-road and bad road scenes. In fact, this kind of cognition is biased and preconceived. part-time 4wd does have certain structural advantages, but the TOD four-wheel drive is not so unbearable, otherwise the Raptor, herdsman and Tyrannosaurus Ram 1500 will not adopt it.

Accord to that practical application, the intelligent four-wheel drive system is a special four-wheel drive mode between timely four-wheel drive and part-time 4wd. TOD system is usually driven by rear wheels, but when the road conditions change, the corresponding mode can be selected as needed to transmit torque to the front wheels to provide sufficient grip. TOD is faster and more accurate than manual part-time 4wd, and more cost-effective than full-time four-wheel drive system. At the same time, intelligent four-wheel drive is also the development direction of the automobile industry in the future. We recognize the classics of part-time 4wd system, but we also need to recognize the changes brought by the TOD four-wheel drive of Borg Warner.

Compared with timely four-wheel drive, TOD four-wheel drive provides 4L and 4H modes, which can realize driving in complex road conditions. Take the Great Wall Gun as an example. The pickup truck for the Great Wall Gun and the commercial pickup truck have four modes: 4L, Sport, Economy and Standard. The off-road pickup truck of the Great Wall Gun has three additional driving modes: snow, mud and sand. Although there is no clear 4H mode, six special driving modes except 4L can provide 4H equivalent effect and full-time 4WD effect through comprehensive regulation of engine, gearbox and 4WD system, not just adjusting the throttle response. Moreover, it is more subdivided according to the specific road conditions, which is not as fixed as the 4H in part-time 4wd. It is more effective than the four-wheel drive intervention in time, which can be said to be very simple and convenient, and is suitable for novice drivers and wider users.

The hydraulic locking of multi-disc clutch is the same. The characteristic of Ford Raptor and Ram 1500 Tyrannosaurus Rex is that there is a traditional 4H mode for everyone to choose from. Therefore, the TOD four-wheel drive of Bogwarner is relatively reliable as a whole, and it is not necessary to worry too much about the overheating problem that the majority of riders are worried about. Its durability is trustworthy. Of course, if you take the Great Wall Gun pickup truck and commercial pickup truck to cross-country, you really need to be cautious, because compared with the Great Wall Gun off-road pickup truck, the main scenes of passenger and commercial models are still urban sections and poor.

In addition, the quietness of the GW4D20M diesel engine carried by the Great Wall Gun is also quite commendable. The sound insulation performance of the Great Wall Gun diesel 8AT model is quite excellent, and the engine noise control is in place. It is difficult to intuitively feel that this is a diesel vehicle when sitting in the car. This has been reflected in the previous test drive of the Great Wall Gun commercial pickup diesel 6MT model, and it will only be felt that it is a diesel vehicle when it is occasionally accelerated at medium and low speeds and parked.

Finally, the diesel version launched this time also adopts the suspension system of the models currently on sale. The pickup truck of the Great Wall Gun is a structure of front double wishbone independent suspension+rear multi-link integral bridge-type dependent suspension, and the commercial pickup truck of the Great Wall Gun is a structure of front double wishbone independent suspension+rear leaf spring. Multi-link rear suspension can make it have better performance in comfort, which is also a major feature of the pickup truck for the Great Wall Gun, while the leaf spring rear suspension conforms to the positioning and use of the commercial pickup truck for the Great Wall Gun. There is not much difference between them in specific driving experience, but the biggest difference lies in the different degree of bumps.

And on the new car listed this time, we can see that the Great Wall pickup truck has reinforced the trailer hook of the Great Wall Gun, and the reinforcement scheme can be said to be quite reliable. We have also made corresponding explanations and reports before. The Great Wall pickup truck also stuck a trailer hook usage specification on the driver’s side, which can help the owner to better use the trailer hook for rescue, which is very intimate.

Write it at the end

The Great Wall pickup truck has always been original, putting quality first, and the propaganda slogan is "Let the pickup truck become popular", and the real basis for opening the pickup truck in spring is a product with good product strength and strong reliability. The Great Wall Gun is indeed superior to the same level products in terms of configuration, interior, appearance design and power. It is in the leading position in terms of high-grade sense and scientific sense, but it can be called a good car. Compared with Ford Raptor and Toyota Hyrax, the Great Wall Gun passenger/commercial pickup truck diesel 8AT model has been launched, and the Great Wall pickup truck product line has been improved and enhanced. In the future, the Great Wall pickup truck will try to subvert the international market structure with greater strength and become a veritable one.

On August 2nd, a few days ago, AITO’s M5 Smart Driving Edition ushered in the first OTA upgrade, including the opening of NCA in five cities of Shanghai, Shenzhen, Guangzhou, Hangzhou and Chongqing, the full opening of cruise assistance in urban lanes, and the upgrade of intelligent parking assistance.

Today, Yu Chengdong, managing director of Huawei, CEO of BG, and CEO of BU, a smart car solution, issued a document introducing the highlights of this OTA upgrade, such as "The LCC of the national expressway city is fully open, so that the car can follow the car, start and stop independently, and handle traffic jams as skillfully as an’ old driver’".

Yu Chengdong also pointed out that the intelligent driving version of Wujie M5 not only has the far-ahead AEB active braking ability, but also can identify dangers and avoid obstacles in advance in the intelligent driving mode.

It is understood that the Wujie M5 Intelligent Driving Edition was launched in April this year, providing two kinds of power options: extended program and pure electricity. Among them, the price of the extended program intelligent driving edition is 278,900 yuan, and the four-wheel drive intelligent driving edition is 299,800 yuan; The pure electric version is 289,800 yuan for the rear-drive intelligent driving version and 309,800 yuan for the four-wheel drive intelligent driving version.

Compared with the old M5, the intelligent driving version complements the short board of assisted driving. The car is the first to be equipped with Huawei ADS 2.0 intelligent driving system. The hardware consists of 1 laser radar, 3 millimeter-wave radars, 11 camera groups and 12 ultrasonic radars, which can achieve 360 full coverage and all-weather perception, and the farthest detection distance reaches 200 meters.

";
var guanggao2 = "";
if((video_ad_channel_id=="CN02"||video_ad_channel_id=="CN05")&&panduan1! ="C24757"&&panduan1! ="C20695"&&panduan1! ="C20694"&&panduan1! ="C10598"&&panduan1! ="C10473"&&panduan2! ="C15661000001"&&panduan2! ="C15661000003"&&panduan2! ="C15661000002"&&panduan2! ="C15661000004")
{
document.write(guanggao1);
}
if(panduan1=="C20695"||panduan1=="C20694"||panduan1=="C10598"||panduan1=="C10473"||panduan2=="C15661000001"||panduan2=="C15661000003"||panduan2=="C15661000002"||panduan2=="C15661000004")
{
document.write(guanggao2);
}

Live broadcast with goods is very hot.

To what extent is the fire? Weibo has an anchor hot search every few days, old and new stars are competing to take the stage, and CEOs of major companies are going into battle …

At present, "live broadcast with goods" is an unshirkable outlet, which also plays a certain role in helping the economy. However, under the brutal growth and rapid expansion, there have also been many chaos in the industry.

After "618", major e-commerce platforms set a new sales record. However, the "618" Consumer Rights Protection Public Opinion Analysis Report released by China Consumers Association on June 30 showed that consumers still have many slots in the shopping experience of live broadcast with goods.

On June 30th, CCTV Finance’s "Economic Information Network" exposed the data chaos in the live broadcast: it can be swiped at any time and with any number of viewers, and there can also be real-life interaction, and the number of viewers will be increased by 20,000 plus 15 real-life interactions, which only takes 53 yuan …

Previously, China Advertising Association had issued the Code of Conduct for Webcast Marketing. This is the first special regulation on live webcast marketing activities in China, which was officially implemented on July 1.

What stage has the live delivery developed to now? What needs to be regulated in the "new economy" industry? What is the future development direction? Let’s analyze them one by one.

In 2019, it was called the first year of live e-commerce, and all major platforms entered the game one after another, speculating live stream economy; In 2020, affected by the epidemic, in order to alleviate the development crisis of entity enterprises, expand brand influence and market share, national policy guidance and traffic distribution of major platforms will promote live broadcast to empower the real economy. At that time, the development speed of live stream economy was pulled to a higher level.

"2020 Taobao Live New Economic Report" shows that in 2019, the annual GMV (total turnover) of 177 anchors exceeded 100 million. Since 2020, more than 100 occupations have moved to Taobao Live Studio, and a large number of talents and businesses have entered the venue. The number of MCN institutions related to Taobao Live Ecology has exceeded 1,000 …

This is just a corner of the platform of live broadcast with goods. Besides Taobao live broadcast, there are more "contestants" on platforms such as Aauto Quicker, Tik Tok and Tencent live broadcast.

According to the data of CITIC Securities, the industry scale of e-commerce live broadcast in 2019 has exceeded 300 billion yuan, and it is expected to exceed the trillion scale in 2020."Live broadcast with goods" has become a unique consumption scene in China.

According to incomplete statistics, during the "618" e-commerce promotion this year, more than 300 stars collectively went live on Taobao. Different from amateur anchors, stars have natural traffic advantages and personal appeal, and every move in the live broadcast room can cause heated discussion.

Actor Tamia Liu opened the first show of Taobao live broadcast with goods, with a total transaction volume of nearly 150 million in 4 hours; Wang Han, the host, won a sales myth of 156 million yuan when she first aired … The offline content was blocked, all walks of life moved to "online", and the stars "incarnated" as anchors, which was also due to market demand to some extent. On the one hand, as the live broadcast gradually forms a national trend, stars with their own traffic should "keep pace with the times"; On the other hand, this year’s film and television industry has been hit hard, and the live broadcast has opened up a way for the stars who are "waiting for work" to make a living.

This year, live broadcast with goods has also "ignited" the enthusiasm of radio and television media, and various radio and television groups have also settled in Tik Tok, Aauto Quicker and other short video platforms for certification, broadening the distribution channels of resources and making the content reach more users. At the same time, radio and television media also explore live broadcast with goods through their own brand programs, and the program integration of "variety+live broadcast" has been widely tested.

As a new business form, live broadcast with goods is indeed helpful for economic recovery, but in the early stage of the business and the lack of supervision, some live broadcast chaos also arises from it.

This almost nationwide live broadcast with goods is unprecedented.

Accompanied by "unprecedented" and surprising sales data. If the data of live broadcast with goods in the previous two years were that thousands of lipsticks were sold out in five minutes and several cars were sold in one day, the current data are that millions were sold out in one minute, tens of millions of goods were brought in one hour, and hundreds of millions of goods were brought in the whole live broadcast … In layman’s terms, a single live broadcast does not cost billions, and people are embarrassed to tell others that they have made a live broadcast.

Many live broadcasts have goods ranging from hundreds of millions to billions. It is important to know that in the GDP data of provinces across the country in 2019, the annual GDP of the provinces ranked in the lower position is only a few hundred billion. Compared with the live broadcast data, it seems that the live broadcast can easily get GDP.　

Is this possible? Of course not.

In fact, the live broadcast of goods standing on the tuyere is not as beautiful as it seems, and many people who are new to this field can’t help but step on the pit and pay the first tuition fee.

> > > The first is to brush traffic and sales data.

When the audience’s attention becomes scarce resources and data traffic becomes the standard to measure the popularity and ability of anchors, it becomes a hidden rule to brush data and sales.

How much water is there in a live broadcast with 100,000+viewers?

"There are less than 100 real people." In the entertainment front page (ID: Wenyutouban) survey, the technical operator of a live broadcast platform gave such a figure, and his work KPI was to "optimize" the number of people in the live broadcast room.

Image source: Zinc Finance

In fact, live brush data is not a new product. As early as 2016, in order to improve their commercial value, many anchors made the live data look good by brushing attention, brushing barrage and brushing water. Now, the data of live broadcast with goods brush is mainly divided intoBrush popularity and sales dataTwo kinds.

Brush popularity, that is, brush the number of viewers. High popularity not only improves the conversion rate of the live broadcast room, but also creates the illusion of excitement. Spend as little as a few tens of dollars, and as much as a few hundred dollars, you can buy hundreds to tens of thousands of machine powder viewing data, and there are businesses that specialize in organizing live fans to brush data, and get corresponding rewards according to the time when fans enter the live broadcast room to watch …

Brushing sales data is more complicated than brushing popularity.

Before introducing it formally, let’s talk about ——MCN (Multi-channel Network Service), the key media for data brushing. To put it simply, MCN connects content production and advertising. It can incubate anchors by itself, or support and incorporate other anchors, and then package them in a unified way to connect with merchants.

Under normal circumstances, merchants looking for MCN institutions and online celebrity and celebrities to bring goods live need to pay thousands to hundreds of thousands of pit fees to enter the live broadcast room. The so-called pit fee refers to the occupancy fee paid by the merchant to the live broadcast partner, which is equivalent to the commodity shelf fee of the offline store, and it is a fee that accounts for a high proportion of the merchant’s investment in the process of live broadcast.

According to industry insiders, the pit fees of different anchors vary greatly, ranging from pure commission to several hundred yuan to several hundred thousand yuan. A MCN organization revealed that the pit fees of first-line anchors such as Simba, Li Jiaqi and Viya are between 80,000 and 300,000 yuan; The second-line anchor pit fee such as Sydney is 30,000-100,000 yuan; The pit fee of the third-line anchor is less than 30 thousand yuan; Some smaller anchor pit fees may be only 2,000-3,000 yuan, and some also use the method of pure commission, that is, they only take sales commission without pit fees.

In fact, there is no uniform charging standard for the pit fees. Even for the same anchor, the fluctuation space of the pit fees is very large. If it is not an insider or has cooperated with it, it is difficult for the outside world to know its accurate charging amount.

The charging standard of MCN = pit parking fee (service fee)+20% withdrawal, and the assessment standard ROI= (income-cost)/investment amount, which can be understood as guaranteed sales. If it is not possible, the pit parking fee will be refunded.

A MCN quotation, the picture comes from the network.

For example, the jargon of "guarantee ROI=2" means that when the merchants invest 1 million yuan, MCN institutions should guarantee 2 million sales. The safest way to ensure sales is to brush sales. Generally, the expenses required for brush sales are shared by MCN institutions and KOL, and the net profit after settlement is distributed by both parties in proportion. On the one hand, it caters to the needs of merchants, on the other hand, it also makes beautiful data to further "accumulate" its own "commercial value".

After a live broadcast, the merchants achieved sales, and the MCN institutions and KOL anchors and stars got the commission after brushing. Even if the price of brushing sales was deducted, the MCN institutions did not lose money, and the merchants were willing to do it.

Is this the end of a live broadcast? Of course not. 30-50% of the goods bought by the brushing platform are refunded, and the real results are often seen only one week after the live broadcast, and the effect is far from the original budget revenue. This is still in the case of ROI guarantee, and some merchants choose live broadcast with goods that cannot be guaranteed. As for whether the goods can be sold or sold well, the anchor is not at the bottom.

Outside the MCN organization, many businesses turn their attention to more influential star artists. But in fact, whether it’s Taobao, Aauto Quicker or Tik Tok,Not all the stars’ achievements in bringing goods are so glamorous..

For example, when an actress brings goods in the live broadcast room in Tik Tok, the first show pit fee is as high as 100,000-250,000, and the live broadcast room traffic package is 150,000, but the single product sales are less than 30,000; The final result of an actress’s whole debut is only 2 million+:some brands spend 100,000 yuan on pit fees and 10% commission to invite the anchor to bring the goods, but the final sales amount is less than 60,000 yuan …

When the live broadcast was triumphant,False propaganda, billing, random pit fees and high return rate are common problems, and a gray industrial chain is buried in it..

"One operation is as fierce as a tiger, and it’s twenty-five cents at hand."As a result of brushing the sales volume, businesses will undoubtedly spend money and get their own wool. What’s more, they will lose a lot. Interestingly, how fake the live broadcast data is, most merchants know it clearly, but obviously they don’t want to debunk the fact that the industry is widespread. This game of "pain and happiness" by brand owners has also turned many high sales into a show of losing money and earning money.

And those merchants who have a little knowledge of the rules of the game become the "cheating" objects of MCN and the anchor. Some MCN harvest small businesses by selling low-priced pits and guaranteeing quantity agreements, and refuse to refund pit fees when they fail to reach the agreed sales volume, specifically "killing young".

For the ills of brushing, major platforms have successively implemented corresponding measures. For example, Taobao Live said that some merchants on the platform have sold "brushing robots" and have already carried out several rounds of attacks.

In 2019, Tik Tok also launched the "Woodpecker 2019" special campaign to crack down on the cheating of black products on the platform. As of December 31, 2019, the campaign banned 2.03 million illegal Tik Tok accounts suspected of cheating on brushing, and reported 113 black websites suspected of brushing to relevant departments.

> > > Secondly, there are many incidents that damage consumers’ rights and interests, such as false propaganda of goods and quality "rollover".

On March 31st, the Survey Report on Consumer Satisfaction Reproduction of Live E-commerce Shopping published by China Consumers Association showed that in the survey of 5,333 consumer samples from 12 live e-commerce platforms, the link with the lowest consumer satisfaction was the publicity link; In the spit of live broadcast with goods, the problem of exaggeration is more prominent.

This year, Luo Yonghao, a new anchor, broadcast five "rollover" events in seven live broadcasts, with a rollover rate as high as 71.4%. Not long ago, Luo Yonghao brought goods for a flower brand. Many consumers found that "the goods were not on the right board" after receiving the goods. As a remedy, "Lao Luo" apologized to the consumers, publicized the "angry" merchants, and finally came up with a compensation plan.

Li Jiaqi’s "non-stick pot" incident caused him a credibility crisis, and he had to take the blame himself.

It is not uncommon for the live broadcast to "roll over" due to product quality problems. How to ensure the quality of goods when bringing goods requires not only the self-examination and self-correction of the merchants, but also the anchor to have sufficient professional quality.

In fact, in Li Jiaqi, Luo Yonghao and other high-profile head anchor live broadcast rooms, once the products with goods have problems, under the supervision of online public opinion, after-sales service is relatively guaranteed. However, many consumers have reported that in the live broadcast rooms of small and medium-sized anchors on various platforms, problems such as merchants refusing to deliver goods after buying low-priced goods and not supporting 7-day unreasonable returns frequently appear.

In addition, nearly 40% of consumers have reported many problems after purchasing goods through live broadcast, but anchors, merchants and live broadcast platforms often shirk their responsibilities, and there is no way to protect their legitimate rights and interests.

The quality of anchors is mixed, and there are no fewer problems such as false propaganda and product quality.

Therefore, when the live e-commerce is faced with order norms, "people" will become the trump card of the future platform. In the CCTV program Dialogue not long ago, the host once asked Weiya and Li Jiaqi a question: "What exactly is the quality that an anchor must have?" Li Jiaqi and Viya agree that the most important thing for an anchor is.major.

Encouraged by the policy, the "gold rush" of live broadcast with goods continues. How to realize the content in the end requires professionals with expressive ability, understanding of marketing and products, so that they can fully and maximally display products to the user groups.

At present, under the background of the detailed supervision of live broadcast, merchants and live broadcast platforms are increasingly inclined to cooperate with mainstream media to obtain the help of "trust value". At this time, the radio and television media should be more cautious when entering the market. When choosing partners that meet their own positioning, we should also pay attention to product quality and after-sales guarantee in live delivery, so that the delivery can better help the economy.

The "Report on Public Opinion Analysis of Consumer Rights Protection in June 18th" issued by China Consumers Association shows that "live broadcast with goods" is one of the main dimensions of negative information about consumer rights protection during this year’s "June 18th" promotion activities. During the monitoring period of the report, a total of 112,384 pieces of negative information about "live broadcast with goods" were collected, with an average of about 5,600 pieces per day, and the slots were mainly concentrated inSome anchors, especially "star anchors", are suspected of having illegal propaganda problems such as promoting the efficacy of products or using extreme words during the live broadcast; The product quality and goods are not right, and the platform anchor sells "three noes" products, counterfeit and shoddy goods, etc. to netizens; Live broadcast brush fan data, sales volume brush fraud "kill chicks"; After-sales service is difficult to guarantee..

The Code of Conduct for Webcast Marketing, which came into effect on July 1st, regulates the behaviors of merchants, anchors, platform operators, anchor service agencies and participating users in Webcast Marketing, and clearly states that anchors shall not make false propaganda on goods and services, deceive or mislead consumers, and shall not falsify data such as traffic in any form, and shall not cheat merchants’ commissions by means of false purchase and return afterwards.

According to Zhongxin. com, the Media Shopping Professional Committee of China Business Federation has also drafted the Basic Specification for Video Live Shopping Operation and Service and the Evaluation Guide for Online Shopping Molding Service System, which are expected to be released and implemented in July, and put forward requirements for employees, product quality, operation and management, service and supervision and management.

In the future, with the gradual implementation of supervision, problems such as low industry threshold, uneven quality of anchors, rampant false propaganda, proliferation of counterfeit products and difficulty in ensuring after-sales service will become the focus of industry norms, and live broadcast will bid farewell to barbaric growth and enter a new stage of development.

Helping the economy can’t be a bit false.

-END-

Rotating editor: Tong Tong

Author: Sifang

Editor: Online

Source: 36Kr, CBN, Zinc Finance, Consumer Z Era, etc.

(Some pictures are from the Internet)

The writer of this article is the writer @ 中中中中中中中中.

Lazy and greedy, do not love labor, only love movies.　

Last weekend, two hardcore movies were discussed by everyone.

One is Wei Jiahui+Liu Qingyun’s hot police and bandit suspense film Detective Wars, and the other is the annual Chinese-language horror film Curse that many fans are looking forward to.

"Curse" is a very lively movie both inside and outside the play. It is adapted from the true story of a six-mouth evil in Kaohsiung. The trailer was taken off the platform because it was too scary.

When it was shown in Taiwan Province, China, some viewers fled the cinema in fear, and some went to the temple to worship God after watching it. In the same period, the box office topped the Hollywood blockbuster "New Batman", ranking first at the box office of Taiwan Film this year with a score of NT$ 170 million.

With such a stunt, the appetite of mainland fans is naturally lifted high, and even known as "the best Chinese horror film of the year."

However, after the "curse" was launched, it was scolded by the hot search.

Not for anything else, just because of "bad luck."

Is "The Curse" really horrible or unlucky? Xiaowan has helped everyone to check the film. The front part is "high energy" and timid.

"Curse" strung together a curse spanning six years with two timelines.

Six years ago, if a man and his boyfriend and friends formed a "ghost squad" to explore the mysterious village. The whole village is wrapped in a strange and mysterious atmosphere. Everyone greets with strange gestures and worships strange evil spirits.

Boyfriends and friends broke into the "absolutely forbidden tunnel" and died on the spot, and the villagers also died. If the pregnant man was lucky enough to survive, he left here in a state of mental breakdown.

Six years later, Ruonan, who returned to normal, got her daughter’s right to care, and the mother and daughter started a new life. But strange things have happened one after another, and my daughter has symptoms of evil.

If the man runs around for his daughter, but more innocent people suffer, she finally decides to go back to the source of fear-the tunnel in the forbidden area of cults to find out.

On the surface, the horror elements in The Curse are nothing new, but a combination of "Death in a Forbidden Area", "Curse-ridden" and "Strange Death", with the tearful affection elements of "Motherly Saving Women".

But is the "Curse" really about the story of "the great mother is eager to love her daughter and return to the forbidden area PK evil spirit"?

Not necessarily.

There are many contradictory scenes and details in the film. The biggest doubt is: When did the man know about the evil god The Secret Behind? Six years ago or six years later?　

We can interpret this film in a different way, which may break the existing story about "maternal love".

Formally, The Curse also belongs to the popular screen/desktop movie in recent years, which is constantly switching between mobile phone screen, computer screen and video recording in the monitoring room.

Most of the curse content is if the man is explaining it to the screen, and this first-person narrative is actually mixed with many subjective elements.

Through the screen, we saw a novice mother who often "does bad things with good intentions", and she unconsciously felt sympathy and pity.

But what if the man lied? What if we see what she wants us to see?

What if it was all a scam from beginning to end?

The Curse has both positive and negative interpretation space. It depends on the audience’s understanding that loving mother/evil mother, saving women/sacrificing, breaking spells/unsealing evil spirits.

As early as the beginning of the film, "The Curse" implied by the running direction of the Ferris wheel and subway that "our thoughts quietly shape the world". The world is what you think.

The biggest controversy surrounding the curse is: bad luck.

Why did the audience feel unlucky, and even this topic was once hotly searched.

The first is the immersive fear brought by Chinese horror.

Japanese, Korean, European and American horror films are still separated by a layer, and ghosts that can only be hit by crossing the ocean cannot induce the sense of sight of domestic audiences. Taiwan Province horror movies are different. Everyone has the same root and the folk culture looks familiar.

There are two kinds of horror elements in the curse: foreign elements and Chinese elements. The former includes insects, antennae, secret fear and jumpscar; The latter includes folk customs, feudal superstitions and Chinese binding.

Although the former is scary, it will be forgotten after seeing nausea; It is the latter that really goes deep into the bone marrow and causes association.

Whispering the mantra "Fire Buddha Xiu Yi" and "Heart Sa Baa" which can be seen everywhere, strange cult totems can also find similarities in murals;

There are common spells and exorcism rituals in feudal times; There are also ancient altar offerings, swaying dim red lanterns, and hairy clay dolls in the ancestral hall, which can understand the essence of Chinese horror.

Have to sigh with emotion, Taiwan Province horror movies have a way of holding Chinese horror. It is a trend in recent years to combine folk elements with stories of evil spirits, and it is also an opportunity for Taiwan Province horror films to revive. The previous "Little Girl in Red" series and "Zongxie" also exploded for similar reasons.

Little girl in red 2

The second reason for bad luck is that the audience feels offended.

Watching traditional horror movies, we usually stand in the perspective of God and overlook the tricks of the characters in the film. Although the people in the film have no idea about their own situation, we know in advance that there are ghosts of the dead, and we treat them with a sense of superiority from an omniscient perspective.

"Curse" uses screen narration, which is equivalent to the audience standing in the second perspective and having an equal dialogue with the characters in the film, which is easy to produce immersion.

So when we read the spell after Ruonan at the end of the film, we found ourselves cheated and became a part of the curse.

When the audience realizes it, people will naturally feel annoyed. The subtext is "The director actually dragged us into it" and "The dummy actually lied to the real person".

This kind of "offense" to the audience is not new, and it has also appeared in other horror films before.

The most classic is the video of Sadako’s death in "The Ring of Midnight". People who watch the video will die strangely within 7 days, and if they pass it on to others, they can hand over bad luck.

There are also pirated videos in "Ghost Will Show". It is said that anyone who sees the death of Fusang (the film in the film) will be killed by a female ghost. Of course, the characters in the play saw it, and so did the audience outside the play.

In Truth or Adventure, there is also a bridge that releases videos to video websites. In this way, the protagonist group allows more people to share the devil’s sanctions.

"Curse" should refer to the above films and set up a bridge that offends the audience. From the perspective of communication, this stunt is quite memorable, which is really conducive to the wide spread of the film.

Its essence is no different from old terrier’s "If you don’t forward it to X people within X hours, you will …", so you don’t have to feel unlucky or unlucky.

Don’t be afraid, there is also a curse letter in Legend of Wulin.

Returning to the film itself, The Curse is a Chinese horror film worth watching with acceptable quality.

The greatest advantages and disadvantages of The Curse are related to the screen narration.

On the one hand, with the help of large and small screens, it builds a horror experience with a strong sense of immersion and interaction, and all the scary pictures seem to happen in front of us.

On the other hand, in order to pursue the consistency of the form before and after, the film also added a screen where it is not necessary to use the screen narrative, which is not as good as the semi-screen narrative of the Female Ghost Bridge.

The Curse has brought many amazing highlights, but there is still a lot of room for improvement. Kevin Ko, a new generation director, also has ambitions and plans to devote himself to it.

When he was a student, he filmed a small-budget horror short film "Ghost Print", the first feature film was the slashing thriller "Fatal Party", and in his early works, there was a doomsday counterattack related to the doomsday element, which was enough to see his interest.

In the past ten years, he has not produced much, and he is out of the category of horror. The Adult 2, the Emergency of Getting Off the Bill and the Budaoxia, which were filmed in the mainland, can only be regarded as unsuccessful commercial comedies.

From the beginning of "The Curse", Kevin Ko returned to the old line of horror films. The win-win box office reputation of "Curse" gives him confidence to promote the follow-up films of the same type.

In addition to Curse 2, which features a girl and a boy, Kevin Ko also intends to open a "one-word movie universe" based on the real events in Taiwan Province.

Maybe, there will be the next explosion in the follow-up new films "Pickling", "Sleeping", "Even" and "Burial" of "One Word Movie Universe".

Note: Some pictures in this article are from Douban and the Internet. If there is any infringement, please contact us actively.

　　In order to speed up the solution to the problem of "where to go for fitness", the General Office of the General Administration of Sport, together with the General Offices of the National Development and Reform Commission, the Ministry of Finance, the Ministry of Housing and Urban-Rural Development and the People’s Bank of China, recently issued the "Work Plan for the Improvement of National Fitness Facilities (2023-2025)" and launched the "National Fitness Facilities Improvement Action".

　　According to reports, the "National Fitness Facilities Improvement Action" will focus on four major actions: strengthening the foundation of fitness facilities, improving quality, providing excellent services and increasing benefits, expanding the increment of fitness facilities, improving the quality of fitness facilities, making good use of the stock of fitness facilities, and improving the open service level and comprehensive use efficiency of fitness facilities; According to the plan, by 2025, the county and village three-level public fitness facilities and community 15-minute fitness circle will achieve full coverage, mass sports events based on fitness facilities will become more popular, and the service level and use efficiency of public fitness facilities will be further improved.

　　In addition, the work plan also proposes that in principle, all newly-built fitness facilities in various places should be equipped with 100% fitness facilities for the elderly and children. At the same time, combined with the urban renewal work such as the renovation of old urban communities and the construction of complete communities, the embedded fitness facilities will be built by using the urban "Jinjiao Yinbian" to build a multi-level and diversified fitness circle around the masses.

　　The State Sports General Administration said that the next step will be to make concerted efforts with the National Development and Reform Commission, the Ministry of Finance, the Ministry of Housing and Urban-Rural Development, and the People’s Bank of China, make overall use of various funding channels, establish and improve the incentive mechanism, increase supervision, speed up the solution of the problem of "where to go for fitness" and promote the construction of a higher-level public service system for national fitness. (CCTV reporter Yang Wei)