On August 2nd, a few days ago, AITO’s M5 Smart Driving Edition ushered in the first OTA upgrade, including the opening of NCA in five cities of Shanghai, Shenzhen, Guangzhou, Hangzhou and Chongqing, the full opening of cruise assistance in urban lanes, and the upgrade of intelligent parking assistance.

Today, Yu Chengdong, managing director of Huawei, CEO of BG, and CEO of BU, a smart car solution, issued a document introducing the highlights of this OTA upgrade, such as "The LCC of the national expressway city is fully open, so that the car can follow the car, start and stop independently, and handle traffic jams as skillfully as an’ old driver’".

Yu Chengdong also pointed out that the intelligent driving version of Wujie M5 not only has the far-ahead AEB active braking ability, but also can identify dangers and avoid obstacles in advance in the intelligent driving mode.

It is understood that the Wujie M5 Intelligent Driving Edition was launched in April this year, providing two kinds of power options: extended program and pure electricity. Among them, the price of the extended program intelligent driving edition is 278,900 yuan, and the four-wheel drive intelligent driving edition is 299,800 yuan; The pure electric version is 289,800 yuan for the rear-drive intelligent driving version and 309,800 yuan for the four-wheel drive intelligent driving version.

Compared with the old M5, the intelligent driving version complements the short board of assisted driving. The car is the first to be equipped with Huawei ADS 2.0 intelligent driving system. The hardware consists of 1 laser radar, 3 millimeter-wave radars, 11 camera groups and 12 ultrasonic radars, which can achieve 360 full coverage and all-weather perception, and the farthest detection distance reaches 200 meters.

";
var guanggao2 = "";
if((video_ad_channel_id=="CN02"||video_ad_channel_id=="CN05")&&panduan1! ="C24757"&&panduan1! ="C20695"&&panduan1! ="C20694"&&panduan1! ="C10598"&&panduan1! ="C10473"&&panduan2! ="C15661000001"&&panduan2! ="C15661000003"&&panduan2! ="C15661000002"&&panduan2! ="C15661000004")
{
document.write(guanggao1);
}
if(panduan1=="C20695"||panduan1=="C20694"||panduan1=="C10598"||panduan1=="C10473"||panduan2=="C15661000001"||panduan2=="C15661000003"||panduan2=="C15661000002"||panduan2=="C15661000004")
{
document.write(guanggao2);
}

Live broadcast with goods is very hot.

To what extent is the fire? Weibo has an anchor hot search every few days, old and new stars are competing to take the stage, and CEOs of major companies are going into battle …

At present, "live broadcast with goods" is an unshirkable outlet, which also plays a certain role in helping the economy. However, under the brutal growth and rapid expansion, there have also been many chaos in the industry.

After "618", major e-commerce platforms set a new sales record. However, the "618" Consumer Rights Protection Public Opinion Analysis Report released by China Consumers Association on June 30 showed that consumers still have many slots in the shopping experience of live broadcast with goods.

On June 30th, CCTV Finance’s "Economic Information Network" exposed the data chaos in the live broadcast: it can be swiped at any time and with any number of viewers, and there can also be real-life interaction, and the number of viewers will be increased by 20,000 plus 15 real-life interactions, which only takes 53 yuan …

Previously, China Advertising Association had issued the Code of Conduct for Webcast Marketing. This is the first special regulation on live webcast marketing activities in China, which was officially implemented on July 1.

What stage has the live delivery developed to now? What needs to be regulated in the "new economy" industry? What is the future development direction? Let’s analyze them one by one.

In 2019, it was called the first year of live e-commerce, and all major platforms entered the game one after another, speculating live stream economy; In 2020, affected by the epidemic, in order to alleviate the development crisis of entity enterprises, expand brand influence and market share, national policy guidance and traffic distribution of major platforms will promote live broadcast to empower the real economy. At that time, the development speed of live stream economy was pulled to a higher level.

"2020 Taobao Live New Economic Report" shows that in 2019, the annual GMV (total turnover) of 177 anchors exceeded 100 million. Since 2020, more than 100 occupations have moved to Taobao Live Studio, and a large number of talents and businesses have entered the venue. The number of MCN institutions related to Taobao Live Ecology has exceeded 1,000 …

This is just a corner of the platform of live broadcast with goods. Besides Taobao live broadcast, there are more "contestants" on platforms such as Aauto Quicker, Tik Tok and Tencent live broadcast.

According to the data of CITIC Securities, the industry scale of e-commerce live broadcast in 2019 has exceeded 300 billion yuan, and it is expected to exceed the trillion scale in 2020."Live broadcast with goods" has become a unique consumption scene in China.

According to incomplete statistics, during the "618" e-commerce promotion this year, more than 300 stars collectively went live on Taobao. Different from amateur anchors, stars have natural traffic advantages and personal appeal, and every move in the live broadcast room can cause heated discussion.

Actor Tamia Liu opened the first show of Taobao live broadcast with goods, with a total transaction volume of nearly 150 million in 4 hours; Wang Han, the host, won a sales myth of 156 million yuan when she first aired … The offline content was blocked, all walks of life moved to "online", and the stars "incarnated" as anchors, which was also due to market demand to some extent. On the one hand, as the live broadcast gradually forms a national trend, stars with their own traffic should "keep pace with the times"; On the other hand, this year’s film and television industry has been hit hard, and the live broadcast has opened up a way for the stars who are "waiting for work" to make a living.

This year, live broadcast with goods has also "ignited" the enthusiasm of radio and television media, and various radio and television groups have also settled in Tik Tok, Aauto Quicker and other short video platforms for certification, broadening the distribution channels of resources and making the content reach more users. At the same time, radio and television media also explore live broadcast with goods through their own brand programs, and the program integration of "variety+live broadcast" has been widely tested.

As a new business form, live broadcast with goods is indeed helpful for economic recovery, but in the early stage of the business and the lack of supervision, some live broadcast chaos also arises from it.

This almost nationwide live broadcast with goods is unprecedented.

Accompanied by "unprecedented" and surprising sales data. If the data of live broadcast with goods in the previous two years were that thousands of lipsticks were sold out in five minutes and several cars were sold in one day, the current data are that millions were sold out in one minute, tens of millions of goods were brought in one hour, and hundreds of millions of goods were brought in the whole live broadcast … In layman’s terms, a single live broadcast does not cost billions, and people are embarrassed to tell others that they have made a live broadcast.

Many live broadcasts have goods ranging from hundreds of millions to billions. It is important to know that in the GDP data of provinces across the country in 2019, the annual GDP of the provinces ranked in the lower position is only a few hundred billion. Compared with the live broadcast data, it seems that the live broadcast can easily get GDP.　

Is this possible? Of course not.

In fact, the live broadcast of goods standing on the tuyere is not as beautiful as it seems, and many people who are new to this field can’t help but step on the pit and pay the first tuition fee.

> > > The first is to brush traffic and sales data.

When the audience’s attention becomes scarce resources and data traffic becomes the standard to measure the popularity and ability of anchors, it becomes a hidden rule to brush data and sales.

How much water is there in a live broadcast with 100,000+viewers?

"There are less than 100 real people." In the entertainment front page (ID: Wenyutouban) survey, the technical operator of a live broadcast platform gave such a figure, and his work KPI was to "optimize" the number of people in the live broadcast room.

Image source: Zinc Finance

In fact, live brush data is not a new product. As early as 2016, in order to improve their commercial value, many anchors made the live data look good by brushing attention, brushing barrage and brushing water. Now, the data of live broadcast with goods brush is mainly divided intoBrush popularity and sales dataTwo kinds.

Brush popularity, that is, brush the number of viewers. High popularity not only improves the conversion rate of the live broadcast room, but also creates the illusion of excitement. Spend as little as a few tens of dollars, and as much as a few hundred dollars, you can buy hundreds to tens of thousands of machine powder viewing data, and there are businesses that specialize in organizing live fans to brush data, and get corresponding rewards according to the time when fans enter the live broadcast room to watch …

Brushing sales data is more complicated than brushing popularity.

Before introducing it formally, let’s talk about ——MCN (Multi-channel Network Service), the key media for data brushing. To put it simply, MCN connects content production and advertising. It can incubate anchors by itself, or support and incorporate other anchors, and then package them in a unified way to connect with merchants.

Under normal circumstances, merchants looking for MCN institutions and online celebrity and celebrities to bring goods live need to pay thousands to hundreds of thousands of pit fees to enter the live broadcast room. The so-called pit fee refers to the occupancy fee paid by the merchant to the live broadcast partner, which is equivalent to the commodity shelf fee of the offline store, and it is a fee that accounts for a high proportion of the merchant’s investment in the process of live broadcast.

According to industry insiders, the pit fees of different anchors vary greatly, ranging from pure commission to several hundred yuan to several hundred thousand yuan. A MCN organization revealed that the pit fees of first-line anchors such as Simba, Li Jiaqi and Viya are between 80,000 and 300,000 yuan; The second-line anchor pit fee such as Sydney is 30,000-100,000 yuan; The pit fee of the third-line anchor is less than 30 thousand yuan; Some smaller anchor pit fees may be only 2,000-3,000 yuan, and some also use the method of pure commission, that is, they only take sales commission without pit fees.

In fact, there is no uniform charging standard for the pit fees. Even for the same anchor, the fluctuation space of the pit fees is very large. If it is not an insider or has cooperated with it, it is difficult for the outside world to know its accurate charging amount.

The charging standard of MCN = pit parking fee (service fee)+20% withdrawal, and the assessment standard ROI= (income-cost)/investment amount, which can be understood as guaranteed sales. If it is not possible, the pit parking fee will be refunded.

A MCN quotation, the picture comes from the network.

For example, the jargon of "guarantee ROI=2" means that when the merchants invest 1 million yuan, MCN institutions should guarantee 2 million sales. The safest way to ensure sales is to brush sales. Generally, the expenses required for brush sales are shared by MCN institutions and KOL, and the net profit after settlement is distributed by both parties in proportion. On the one hand, it caters to the needs of merchants, on the other hand, it also makes beautiful data to further "accumulate" its own "commercial value".

After a live broadcast, the merchants achieved sales, and the MCN institutions and KOL anchors and stars got the commission after brushing. Even if the price of brushing sales was deducted, the MCN institutions did not lose money, and the merchants were willing to do it.

Is this the end of a live broadcast? Of course not. 30-50% of the goods bought by the brushing platform are refunded, and the real results are often seen only one week after the live broadcast, and the effect is far from the original budget revenue. This is still in the case of ROI guarantee, and some merchants choose live broadcast with goods that cannot be guaranteed. As for whether the goods can be sold or sold well, the anchor is not at the bottom.

Outside the MCN organization, many businesses turn their attention to more influential star artists. But in fact, whether it’s Taobao, Aauto Quicker or Tik Tok,Not all the stars’ achievements in bringing goods are so glamorous..

For example, when an actress brings goods in the live broadcast room in Tik Tok, the first show pit fee is as high as 100,000-250,000, and the live broadcast room traffic package is 150,000, but the single product sales are less than 30,000; The final result of an actress’s whole debut is only 2 million+:some brands spend 100,000 yuan on pit fees and 10% commission to invite the anchor to bring the goods, but the final sales amount is less than 60,000 yuan …

When the live broadcast was triumphant,False propaganda, billing, random pit fees and high return rate are common problems, and a gray industrial chain is buried in it..

"One operation is as fierce as a tiger, and it’s twenty-five cents at hand."As a result of brushing the sales volume, businesses will undoubtedly spend money and get their own wool. What’s more, they will lose a lot. Interestingly, how fake the live broadcast data is, most merchants know it clearly, but obviously they don’t want to debunk the fact that the industry is widespread. This game of "pain and happiness" by brand owners has also turned many high sales into a show of losing money and earning money.

And those merchants who have a little knowledge of the rules of the game become the "cheating" objects of MCN and the anchor. Some MCN harvest small businesses by selling low-priced pits and guaranteeing quantity agreements, and refuse to refund pit fees when they fail to reach the agreed sales volume, specifically "killing young".

For the ills of brushing, major platforms have successively implemented corresponding measures. For example, Taobao Live said that some merchants on the platform have sold "brushing robots" and have already carried out several rounds of attacks.

In 2019, Tik Tok also launched the "Woodpecker 2019" special campaign to crack down on the cheating of black products on the platform. As of December 31, 2019, the campaign banned 2.03 million illegal Tik Tok accounts suspected of cheating on brushing, and reported 113 black websites suspected of brushing to relevant departments.

> > > Secondly, there are many incidents that damage consumers’ rights and interests, such as false propaganda of goods and quality "rollover".

On March 31st, the Survey Report on Consumer Satisfaction Reproduction of Live E-commerce Shopping published by China Consumers Association showed that in the survey of 5,333 consumer samples from 12 live e-commerce platforms, the link with the lowest consumer satisfaction was the publicity link; In the spit of live broadcast with goods, the problem of exaggeration is more prominent.

This year, Luo Yonghao, a new anchor, broadcast five "rollover" events in seven live broadcasts, with a rollover rate as high as 71.4%. Not long ago, Luo Yonghao brought goods for a flower brand. Many consumers found that "the goods were not on the right board" after receiving the goods. As a remedy, "Lao Luo" apologized to the consumers, publicized the "angry" merchants, and finally came up with a compensation plan.

Li Jiaqi’s "non-stick pot" incident caused him a credibility crisis, and he had to take the blame himself.

It is not uncommon for the live broadcast to "roll over" due to product quality problems. How to ensure the quality of goods when bringing goods requires not only the self-examination and self-correction of the merchants, but also the anchor to have sufficient professional quality.

In fact, in Li Jiaqi, Luo Yonghao and other high-profile head anchor live broadcast rooms, once the products with goods have problems, under the supervision of online public opinion, after-sales service is relatively guaranteed. However, many consumers have reported that in the live broadcast rooms of small and medium-sized anchors on various platforms, problems such as merchants refusing to deliver goods after buying low-priced goods and not supporting 7-day unreasonable returns frequently appear.

In addition, nearly 40% of consumers have reported many problems after purchasing goods through live broadcast, but anchors, merchants and live broadcast platforms often shirk their responsibilities, and there is no way to protect their legitimate rights and interests.

The quality of anchors is mixed, and there are no fewer problems such as false propaganda and product quality.

Therefore, when the live e-commerce is faced with order norms, "people" will become the trump card of the future platform. In the CCTV program Dialogue not long ago, the host once asked Weiya and Li Jiaqi a question: "What exactly is the quality that an anchor must have?" Li Jiaqi and Viya agree that the most important thing for an anchor is.major.

Encouraged by the policy, the "gold rush" of live broadcast with goods continues. How to realize the content in the end requires professionals with expressive ability, understanding of marketing and products, so that they can fully and maximally display products to the user groups.

At present, under the background of the detailed supervision of live broadcast, merchants and live broadcast platforms are increasingly inclined to cooperate with mainstream media to obtain the help of "trust value". At this time, the radio and television media should be more cautious when entering the market. When choosing partners that meet their own positioning, we should also pay attention to product quality and after-sales guarantee in live delivery, so that the delivery can better help the economy.

The "Report on Public Opinion Analysis of Consumer Rights Protection in June 18th" issued by China Consumers Association shows that "live broadcast with goods" is one of the main dimensions of negative information about consumer rights protection during this year’s "June 18th" promotion activities. During the monitoring period of the report, a total of 112,384 pieces of negative information about "live broadcast with goods" were collected, with an average of about 5,600 pieces per day, and the slots were mainly concentrated inSome anchors, especially "star anchors", are suspected of having illegal propaganda problems such as promoting the efficacy of products or using extreme words during the live broadcast; The product quality and goods are not right, and the platform anchor sells "three noes" products, counterfeit and shoddy goods, etc. to netizens; Live broadcast brush fan data, sales volume brush fraud "kill chicks"; After-sales service is difficult to guarantee..

The Code of Conduct for Webcast Marketing, which came into effect on July 1st, regulates the behaviors of merchants, anchors, platform operators, anchor service agencies and participating users in Webcast Marketing, and clearly states that anchors shall not make false propaganda on goods and services, deceive or mislead consumers, and shall not falsify data such as traffic in any form, and shall not cheat merchants’ commissions by means of false purchase and return afterwards.

According to Zhongxin. com, the Media Shopping Professional Committee of China Business Federation has also drafted the Basic Specification for Video Live Shopping Operation and Service and the Evaluation Guide for Online Shopping Molding Service System, which are expected to be released and implemented in July, and put forward requirements for employees, product quality, operation and management, service and supervision and management.

In the future, with the gradual implementation of supervision, problems such as low industry threshold, uneven quality of anchors, rampant false propaganda, proliferation of counterfeit products and difficulty in ensuring after-sales service will become the focus of industry norms, and live broadcast will bid farewell to barbaric growth and enter a new stage of development.

Helping the economy can’t be a bit false.

-END-

Rotating editor: Tong Tong

Author: Sifang

Editor: Online

Source: 36Kr, CBN, Zinc Finance, Consumer Z Era, etc.

(Some pictures are from the Internet)

The writer of this article is the writer @ 中中中中中中中中.

Lazy and greedy, do not love labor, only love movies.　

Last weekend, two hardcore movies were discussed by everyone.

One is Wei Jiahui+Liu Qingyun’s hot police and bandit suspense film Detective Wars, and the other is the annual Chinese-language horror film Curse that many fans are looking forward to.

"Curse" is a very lively movie both inside and outside the play. It is adapted from the true story of a six-mouth evil in Kaohsiung. The trailer was taken off the platform because it was too scary.

When it was shown in Taiwan Province, China, some viewers fled the cinema in fear, and some went to the temple to worship God after watching it. In the same period, the box office topped the Hollywood blockbuster "New Batman", ranking first at the box office of Taiwan Film this year with a score of NT$ 170 million.

With such a stunt, the appetite of mainland fans is naturally lifted high, and even known as "the best Chinese horror film of the year."

However, after the "curse" was launched, it was scolded by the hot search.

Not for anything else, just because of "bad luck."

Is "The Curse" really horrible or unlucky? Xiaowan has helped everyone to check the film. The front part is "high energy" and timid.

"Curse" strung together a curse spanning six years with two timelines.

Six years ago, if a man and his boyfriend and friends formed a "ghost squad" to explore the mysterious village. The whole village is wrapped in a strange and mysterious atmosphere. Everyone greets with strange gestures and worships strange evil spirits.

Boyfriends and friends broke into the "absolutely forbidden tunnel" and died on the spot, and the villagers also died. If the pregnant man was lucky enough to survive, he left here in a state of mental breakdown.

Six years later, Ruonan, who returned to normal, got her daughter’s right to care, and the mother and daughter started a new life. But strange things have happened one after another, and my daughter has symptoms of evil.

If the man runs around for his daughter, but more innocent people suffer, she finally decides to go back to the source of fear-the tunnel in the forbidden area of cults to find out.

On the surface, the horror elements in The Curse are nothing new, but a combination of "Death in a Forbidden Area", "Curse-ridden" and "Strange Death", with the tearful affection elements of "Motherly Saving Women".

But is the "Curse" really about the story of "the great mother is eager to love her daughter and return to the forbidden area PK evil spirit"?

Not necessarily.

There are many contradictory scenes and details in the film. The biggest doubt is: When did the man know about the evil god The Secret Behind? Six years ago or six years later?　

We can interpret this film in a different way, which may break the existing story about "maternal love".

Formally, The Curse also belongs to the popular screen/desktop movie in recent years, which is constantly switching between mobile phone screen, computer screen and video recording in the monitoring room.

Most of the curse content is if the man is explaining it to the screen, and this first-person narrative is actually mixed with many subjective elements.

Through the screen, we saw a novice mother who often "does bad things with good intentions", and she unconsciously felt sympathy and pity.

But what if the man lied? What if we see what she wants us to see?

What if it was all a scam from beginning to end?

The Curse has both positive and negative interpretation space. It depends on the audience’s understanding that loving mother/evil mother, saving women/sacrificing, breaking spells/unsealing evil spirits.

As early as the beginning of the film, "The Curse" implied by the running direction of the Ferris wheel and subway that "our thoughts quietly shape the world". The world is what you think.

The biggest controversy surrounding the curse is: bad luck.

Why did the audience feel unlucky, and even this topic was once hotly searched.

The first is the immersive fear brought by Chinese horror.

Japanese, Korean, European and American horror films are still separated by a layer, and ghosts that can only be hit by crossing the ocean cannot induce the sense of sight of domestic audiences. Taiwan Province horror movies are different. Everyone has the same root and the folk culture looks familiar.

There are two kinds of horror elements in the curse: foreign elements and Chinese elements. The former includes insects, antennae, secret fear and jumpscar; The latter includes folk customs, feudal superstitions and Chinese binding.

Although the former is scary, it will be forgotten after seeing nausea; It is the latter that really goes deep into the bone marrow and causes association.

Whispering the mantra "Fire Buddha Xiu Yi" and "Heart Sa Baa" which can be seen everywhere, strange cult totems can also find similarities in murals;

There are common spells and exorcism rituals in feudal times; There are also ancient altar offerings, swaying dim red lanterns, and hairy clay dolls in the ancestral hall, which can understand the essence of Chinese horror.

Have to sigh with emotion, Taiwan Province horror movies have a way of holding Chinese horror. It is a trend in recent years to combine folk elements with stories of evil spirits, and it is also an opportunity for Taiwan Province horror films to revive. The previous "Little Girl in Red" series and "Zongxie" also exploded for similar reasons.

Little girl in red 2

The second reason for bad luck is that the audience feels offended.

Watching traditional horror movies, we usually stand in the perspective of God and overlook the tricks of the characters in the film. Although the people in the film have no idea about their own situation, we know in advance that there are ghosts of the dead, and we treat them with a sense of superiority from an omniscient perspective.

"Curse" uses screen narration, which is equivalent to the audience standing in the second perspective and having an equal dialogue with the characters in the film, which is easy to produce immersion.

So when we read the spell after Ruonan at the end of the film, we found ourselves cheated and became a part of the curse.

When the audience realizes it, people will naturally feel annoyed. The subtext is "The director actually dragged us into it" and "The dummy actually lied to the real person".

This kind of "offense" to the audience is not new, and it has also appeared in other horror films before.

The most classic is the video of Sadako’s death in "The Ring of Midnight". People who watch the video will die strangely within 7 days, and if they pass it on to others, they can hand over bad luck.

There are also pirated videos in "Ghost Will Show". It is said that anyone who sees the death of Fusang (the film in the film) will be killed by a female ghost. Of course, the characters in the play saw it, and so did the audience outside the play.

In Truth or Adventure, there is also a bridge that releases videos to video websites. In this way, the protagonist group allows more people to share the devil’s sanctions.

"Curse" should refer to the above films and set up a bridge that offends the audience. From the perspective of communication, this stunt is quite memorable, which is really conducive to the wide spread of the film.

Its essence is no different from old terrier’s "If you don’t forward it to X people within X hours, you will …", so you don’t have to feel unlucky or unlucky.

Don’t be afraid, there is also a curse letter in Legend of Wulin.

Returning to the film itself, The Curse is a Chinese horror film worth watching with acceptable quality.

The greatest advantages and disadvantages of The Curse are related to the screen narration.

On the one hand, with the help of large and small screens, it builds a horror experience with a strong sense of immersion and interaction, and all the scary pictures seem to happen in front of us.

On the other hand, in order to pursue the consistency of the form before and after, the film also added a screen where it is not necessary to use the screen narrative, which is not as good as the semi-screen narrative of the Female Ghost Bridge.

The Curse has brought many amazing highlights, but there is still a lot of room for improvement. Kevin Ko, a new generation director, also has ambitions and plans to devote himself to it.

When he was a student, he filmed a small-budget horror short film "Ghost Print", the first feature film was the slashing thriller "Fatal Party", and in his early works, there was a doomsday counterattack related to the doomsday element, which was enough to see his interest.

In the past ten years, he has not produced much, and he is out of the category of horror. The Adult 2, the Emergency of Getting Off the Bill and the Budaoxia, which were filmed in the mainland, can only be regarded as unsuccessful commercial comedies.

From the beginning of "The Curse", Kevin Ko returned to the old line of horror films. The win-win box office reputation of "Curse" gives him confidence to promote the follow-up films of the same type.

In addition to Curse 2, which features a girl and a boy, Kevin Ko also intends to open a "one-word movie universe" based on the real events in Taiwan Province.

Maybe, there will be the next explosion in the follow-up new films "Pickling", "Sleeping", "Even" and "Burial" of "One Word Movie Universe".

Note: Some pictures in this article are from Douban and the Internet. If there is any infringement, please contact us actively.

　　In order to speed up the solution to the problem of "where to go for fitness", the General Office of the General Administration of Sport, together with the General Offices of the National Development and Reform Commission, the Ministry of Finance, the Ministry of Housing and Urban-Rural Development and the People’s Bank of China, recently issued the "Work Plan for the Improvement of National Fitness Facilities (2023-2025)" and launched the "National Fitness Facilities Improvement Action".

　　According to reports, the "National Fitness Facilities Improvement Action" will focus on four major actions: strengthening the foundation of fitness facilities, improving quality, providing excellent services and increasing benefits, expanding the increment of fitness facilities, improving the quality of fitness facilities, making good use of the stock of fitness facilities, and improving the open service level and comprehensive use efficiency of fitness facilities; According to the plan, by 2025, the county and village three-level public fitness facilities and community 15-minute fitness circle will achieve full coverage, mass sports events based on fitness facilities will become more popular, and the service level and use efficiency of public fitness facilities will be further improved.

　　In addition, the work plan also proposes that in principle, all newly-built fitness facilities in various places should be equipped with 100% fitness facilities for the elderly and children. At the same time, combined with the urban renewal work such as the renovation of old urban communities and the construction of complete communities, the embedded fitness facilities will be built by using the urban "Jinjiao Yinbian" to build a multi-level and diversified fitness circle around the masses.

　　The State Sports General Administration said that the next step will be to make concerted efforts with the National Development and Reform Commission, the Ministry of Finance, the Ministry of Housing and Urban-Rural Development, and the People’s Bank of China, make overall use of various funding channels, establish and improve the incentive mechanism, increase supervision, speed up the solution of the problem of "where to go for fitness" and promote the construction of a higher-level public service system for national fitness. (CCTV reporter Yang Wei)

　　The safety of teenagers’ holiday internet is worthy of attention.

　　Our reporter Zhou Xiaopeng

　　With good results in the senior high school entrance examination, Xiao Zhang, who lives in Shijiazhuang, Hebei Province, was successfully admitted to the target high school, but before long, this joy was replaced by constant quarrels between him and his mother. In the mother’s view, during the holiday, Xiao Zhang was either a computer or a mobile phone every day, and spent too much time indulging in the Internet. Xiao Zhang, on the other hand, is quite opposed to this: I finally have a holiday to relax, so why can’t I play more mobile phones and games?

　　In fact, for this generation of teenagers who were born with a mouse and grew up with their mobile phones, the internet has become an indispensable part of their lives, especially when they enter the holidays, and the time spent touching the internet has increased greatly, making it easier for them to indulge in the internet and cannot extricate themselves. In addition, because teenagers generally lack social experience and don’t know how to protect personal privacy, they are more vulnerable to bad information, online fraud and even illegal acts on the Internet.

　　Experts told the "Legal Daily" reporter that when children enter the holiday "mode", they can spend more time online and relax their entertainment appropriately, but they must make reasonable plans and not be "cyber slaves". Schools and parents should actively guide teenagers to surf the Internet healthily, so as to use the Internet safely, in a civilized and healthy way.

　　Prevent online game addiction

　　Looking up at the computer, looking down at the mobile phone, regardless, playing games all night, this is a true portrayal of many teenagers’ holiday life. In June 2018, online game addiction was officially declared as a mental illness by UNESCO. Statistics show that teenagers between the ages of 12 and 16 are high-risk groups of Internet addiction. The proportion of global teenagers who are over-reliant on the Internet is 6%, and the proportion in China is close to 10%.

　　When he noticed this data, Zhang Rucai, a deputy to the National People’s Congress, was really shocked. "The bad content of online games is imperceptibly affecting teenagers." Zhang Rucai told reporters that the development and operators of online games only seek to maximize economic benefits, which has caused unhealthy online games to become a public hazard that destroys the physical and mental health of young people.

　　In 2018, Zhang Qingbin, a representative of the National People’s Congress, received a petition signed by many parents on strengthening the management of online games and legislating as soon as possible, calling for legislation to save many children, which made him systematically pay attention to the problem of teenagers indulging in online games. Zhang Qingbin said that he really felt the seriousness of this problem in his hometown in rural areas. "Many teenagers drop out of school early because they are addicted to online games and become idlers. There are also many teenagers who have all kinds of psychological problems and even make some excessive behaviors because they are addicted to online games." As a result, Zhang Qingbin launched research, went deep into schools and communities to listen to the voices of the masses, and consulted with departments such as culture and online information to understand the situation. "Many online games design various links according to people’s psychological needs, and induce players to fall into addiction layer by layer, which is difficult to resist the temptation for teenagers’ immature psychology." Zhang Qingbin said.

　　In medicine, internet addiction is a clear concept, which usually refers to indulging in online games. When online games are stopped, withdrawal symptoms such as irritability, anxiety and sadness appear. Lose interest in other hobbies before, even if you understand the impact of the game on yourself, you still focus on the game; Use online games to escape or relieve negative mood.

　　In the view of Xiao Zhang’s mother, Xiao Zhang has already had some symptoms of Internet addiction. "The child’s addiction to the Internet not only leads to the damage of the parent-child relationship, but also aggravates the parent-child conflict. More seriously, his daily life rules are completely broken, and he is afraid that a holiday will cause him various psychological obstacles." Xiao Zhang’s mother said.

　　Beware of illegal network infringement

　　"Can you send me a nude photo of your bust? I promise to treasure it myself and not let others see it." Last winter vacation, Xiaomei (a pseudonym), a 14-year-old junior high school student, met a small town (a pseudonym) who claimed to be 15 years old on a short video App. After the two sides closed each other, the exchange was transferred to QQ. Just after half a month of understanding, the town made such a request to Xiaomei for the first time.

　　Although she was worried, Xiaomei agreed to the other party’s request, and this became the beginning of a nightmare. Since then, the town has been making unreasonable demands, from naked photos to naked videos, and the original pleading has also become a threat.

　　Xiaomei’s reticence and trance made her mother discover the clue. After repeated questioning by her mother, she confessed everything, and Xiaomei’s parents immediately called the police. The police of the Criminal Police Brigade of Qiaoxi Public Security Bureau in Zhangjiakou City, Hebei Province, who was in charge of the case, launched an investigation through the QQ number of the suspect and quickly locked the suspect Yang and arrested him.

　　The police found out that Xiaomei’s so-called friend town was completely fictional by Yang, and the school, information and photos were all false. Yang’s real identity was from Tianjin, born in 1978, married and had a criminal record of theft. Yang often chats through various online social software and chooses a minor like Xiaomei to cajole and threaten, and Xiaomei is not his only chat object. At the end of March this year, Yang was prosecuted by the People’s Procuratorate of qiaoxi district, Zhangjiakou City for allegedly molesting minors.

　　"It is best for minors not to make friends online." In the preliminary investigation, faced with the interrogation of the prosecutor of qiaoxi district Procuratorate in Zhangjiakou City, who was in charge of the case, Yang confessed his illegal behavior, and also said that minors should take warning. On June 12, the court made a first-instance judgment, and the defendant Yang was convicted of child molestation and sentenced to two years and six months in prison.

　　Not only that, because teenagers’ physical and mental development is not fully mature, their vigilance is low, and they are easy to trust others, so they can easily become "things in the bag" of cyber criminals. In addition to browsing unhealthy web pages and contacting bad information on the Internet, all kinds of fraud such as false enrollment, part-time job, recruitment, etc. often target at the student group. For example, defrauding the client’s funds in the name of online billing is a common online fraud method used by scammers during the summer vacation. In fact, these fraudulent means are not novel, but they have long appeared in holidays, and students are deceived every year.

　　"Don’t click on pop-ups and unknown links that appear in the process of surfing the Internet at will. You should be vigilant when making friends online, don’t expose your own and others’ private information, don’t threaten, insult or slander others on social platforms, don’t make or spread unconfirmed information, and stay calm and confident when encountering cyber bullying, and communicate with teachers or parents in time … … These should be common sense when teenagers touch the net. " Zhang Qingbin said.

　　Guide children to use the net safely.

　　Wu Guiping, chief of juvenile criminal prosecution department of qiaoxi district Procuratorate in Zhangjiakou City, said that Internet social interaction is widely used now. As parents, they should pay more attention to their children’s mental state and make friends, and make timely safety education, let them know the uncertainty of online friends through equal communication, and tell their children the principles of making friends in the virtual world. If you don’t tell each other your real identity information easily, you can’t send photos and videos involving privacy to each other.

　　"Parents should also consider the psychology of adolescents. They are no longer satisfied with their parents’ care and love, but have more needs to communicate with others. I hope that friends with similar aspirations and interests can’t blindly suppress this desire to make friends. We must correctly guide and help them and inform them of the bottom line and principles of communication." Wu Guiping said frankly.

　　In fact, the network security literacy level of minors is closely related to personal personality factors, family factors and school environment. In addition to preventing internet addiction and using the internet scientifically and rationally, protecting personal information, spreading positive values, not believing in rumors and not spreading rumors should also become the proper meaning of safety education for minors using the internet. In this regard, both family education and school education should actively make up a lesson.

　　According to Chu Zhaohui, a researcher at the Chinese Academy of Education, minors have realized the convenience of the Internet early, but they have no independent ability, which is the main reason for Internet addiction. "For parents, it is necessary to give their children a sense of rhythm in regulating the use of the Internet, such as giving them a fixed time to browse the Internet every day and giving guidance to what they browse, so that they can form their own ability to plan their lives as soon as possible." Chu Zhaohui said.

　　Chu Zhaohui believes that at present, in most primary and secondary schools, mobile phones are forbidden to be brought into the campus. How to spend their spare time and holidays is a test for students and parents. "Some parents will regard mobile games as a reward for their children. I think this is a misunderstanding. It is very important to enhance children’s autonomy and enrich their lives. "

　　At this year’s National People’s Congress, Zhang Rucai and Zhang Qingbin both put forward suggestions on strengthening the management of online games and legislating as soon as possible, and suggested that the National People’s Congress Standing Committee (NPCSC) should introduce the online game management system to protect teenagers’ physical and mental health, the network protection law for minors and other relevant laws and regulations as soon as possible.

　　"It is necessary to strengthen government supervision, improve the online game real-name authentication system, and purify the online game content and network environment." Zhang Qingbin said that we can learn from the examination and approval system for film and television works, strictly examine and approve online games, and at the same time introduce functions such as "face-brushing camera" to prevent registered users who do not match their actual identities from logging in.

　　Relevant experts pointed out that during holidays, parents should guide their children to establish correct network values and teach them to learn the behavior of using the internet safely. Parents and children can discuss and formulate mutually acceptable online time, which will not affect their daily life and rest, so as to establish a good time concept; Parents should pay more attention to their children’s online process, listen more and admonish less, avoid damaging the parent-child relationship with critical words, spend time with their children, and cultivate their interest in the real world, instead of focusing on the virtual online world.

A new version of AI analysis, real-time update of the latest data, such as Poisson distribution method, Margin model, Bernoulli’s law of large numbers and other big data analysis, high efficiency, accurate algorithm!

In football analysis, no one can guarantee a 100% winning rate. However, AI can increase its chances of winning by continuous learning, improvement and adaptation. Focus on long-term analysis strategies and treat every decision with a steady and firm attitude.

　　Before you leave the doctor’s office or pharmacy, getting the answers to the following questions can make the antibiotics you take as effective as possible.

　　Why should I take this medicine?

　　Norman Tomaka, a spokesman for the American Pharmacists Association, believes that every patient should confirm and understand why doctors prescribe antibiotics for them. According to the research results published in the journal of the American Medical Association by researchers from the US Centers for Disease Control and Prevention, from 2010 to 2011, nearly one-third of oral antibiotic treatment prescriptions in the United States were wrongly prescribed by doctors. Taking unnecessary antibiotics will make bacteria resistant to drugs, so have an open discussion with your doctor to make sure your prescription is the best choice.

　　When should I take the medicine?

　　Antibiotics have to reach a certain concentration in the blood to take effect, so take the medicine on time. Taking medicine when you wake up in the morning, before lunch and before going to sleep can ensure that you will not forget to take medicine to the greatest extent.

　　Can antibiotics be taken with food?

　　Eating while taking medicine will affect the way drugs are absorbed in the body, but it can also prevent nausea caused by drugs that may irritate the stomach. If the drug instructions state that you should take it on an empty stomach, follow the instructions, because food may hinder the absorption of the drug in the blood.

　　Do you want to avoid eating certain foods when taking medicine?

　　Some drugs may have adverse reactions to certain foods. For example, dairy products will reduce the efficacy of tetracycline, because calcium in food combines with antibiotics, resulting in a decrease in the body’s absorption. Make sure you are aware of any food that may hinder your recovery.

　　Do you want to drink a large glass of water when taking the medicine?

　　Water can dilute the contents of the stomach and help you absorb the effective components of antibiotics before the stomach is stimulated. While drinking enough water can help prevent nausea caused by most drugs, some antibiotics need to drink a whole glass of water to be completely absorbed. Antibiotics in capsule form can prevent it from being dissolved prematurely until it enters the stomach; Drinking more water will help these antibiotics to be completely absorbed.

　　6 Do you want to eat probiotics while taking antibiotics?

　　Not all bacteria in your body will make you sick. Some bacteria in your stomach are essential to keep your intestines or reproductive system healthy. However, antibiotics do not know which bacteria are good and which bacteria are bad; They will kill all bacteria, including those that are good for human health. When drugs attack good bacteria, you may have gastrointestinal discomfort, urinary tract infection or yeast infection. To prevent these side effects, the doctor may suggest that you eat yogurt rich in probiotics or take probiotic supplements.

　　7 what should I do if I miss the medicine?

　　Theoretically speaking, there is a fixed time interval for each medication. In real life, you may forget to take the medicine or take it late. If you miss the medication time, it’s important to know what to do in advance, so that you won’t look around for information in the dead of night. Some drugs should be taken in time after missing the correct time, while others should be taken normally next time when they are forgotten, so read the drug instructions carefully.

　　When should I feel better after taking medicine?

　　You should take the medicine completely as long as the doctor prescribes it, instead of stopping taking it once the symptoms disappear, because the bacteria in your body may still be at an unsafe level. However, it is important to know how soon you can recover. Generally speaking, if you don’t get better after taking the medicine for three days, you need to see a doctor again, because at this time, either the drug choice is incorrect or something else has happened.

　　9 What side effects are expected from the antibiotics I take?

　　Although only a small proportion of people have side effects after taking antibiotics, you need to know what adverse reactions your body will have. Some drugs may cause shortness of breath, while others may cause urticaria. If there are suspected side effects, you should consult your doctor whether to continue treatment or switch to another treatment.

　　Can I crush the pills?

　　If you have difficulty swallowing pills, consult your doctor before you plan to crush them, because antibiotics in pill form are absorbed in a different way from capsules. Some antibiotics are made in liquid form, which may be a better choice for some patients.

　　Will this antibiotic interact with other drugs I take?

　　The doctor may ask you what other drugs you have taken to avoid adverse reactions, but don’t forget birth control pills or over-the-counter supplements and vitamins easily. Some antibiotics may reduce the contraceptive effect, which means you may need to take another contraceptive method. In addition, iron-containing supplements combine with some antibiotics, making the latter unable to be absorbed.

　　What should I do if I have a history of antibiotic allergy?

　　Being allergic to an antibiotic not only means that you must avoid this drug, but also beware of other related drugs belonging to the same family. Therefore, after taking the medicine, you should observe it carefully, stop taking it immediately and ask the doctor for help if there is an allergic reaction. (Compile/Guo Shaofeng)

　　Beijing Science and Technology Daily, July 9th (Reporter Liu Yuanyuan correspondent Feng Yi) Can eating more fruits and vegetables really prevent diabetes? The latest scientific research gives the answer.

　　The reporter learned from West Lake University that Professor Zheng Jusheng from the School of Life Sciences of this school, together with more than 40 nutritionists in Europe, proved from the perspective of blood nutritional markers that eating more fruits and vegetables is conducive to preventing diabetes (this article refers to type 2 diabetes).

　　The study concluded that if you eat 66 grams of fruits and vegetables every day, the risk of diabetes will be reduced by 25%. This provides valuable suggestions and references for dietary guidance in the field of public health. The research results were published online in the British Medical Journal (BMJ) on July 9th, Beijing time.

　　"We have tracked and recorded more than 10,000 cases of diabetes in eight European countries, including Britain, France, Germany, Italy, Spain and Denmark, and compared more than 13,000 healthy people. From the perspective of nutritional markers, we found that eating more fruits and vegetables really plays a positive role in preventing diabetes." As the first author of the paper, Zheng Yusheng said.

　　In this study, the research team recorded seven kinds of nutrients in the blood of the experimental population, including vitamin C and six kinds of carotene. These seven blood indexes have been proved to be nutritional markers corresponding to the effective intake of vegetables and fruits. Generally speaking, the more fruits and vegetables are consumed, the higher the content of these seven indicators in the human body.

　　Through regular measurement and tracking, the research team found that the higher the nutritional markers in the body, the lower the risk of diabetes, which shows that eating more fruits and vegetables can effectively reduce the risk of diabetes. Statistics show that the seven nutritional markers have increased by a standardized unit — — The risk of diabetes will be reduced by 25% if you consume 66 grams of fruits and vegetables every day.

　　According to reports, more than 10,000 diabetic cases and 13,000 healthy control groups were screened from more than 400,000 people through nearly 10 years of follow-up, so there are long-term data to support the reliability and stability of the conclusion.

　　"Many teams have done similar research before. Some teams use questionnaires, which may have the subjective will of the experimenters, so there may be errors in the experimental results. The samples of other research teams may be only a few hundred people, and the tracking time is relatively short, so the statistical data is not representative. This study has a large sample of participants and a long experimental time, and it is of great significance in the field of public health to verify the results through a more scientific method. " Zheng Yusheng said.