[car home Information] The 2024 Beijing Auto Show has officially entered the public day. As a huge event in the automobile circle, more than 200 new cars are competing for beauty at this auto show. In order to let you know more about many popular cars in this auto show, this auto show observation brings you the hottest 10 new energy cars during the auto show.

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◆ Xiaomi SU7

　　If we say which brand has the highest attention and the largest number of people waiting in line at the booth, it must be Xiaomi booth and (|). On the day of the auto show, Lei Jun announced that 28 days after the official release of Xiaomi SU7, 75,723 units were locked and 5,781 units had been delivered. It is understood that among lock users, female direct buyers account for 28%. According to preliminary research, considering gifts or purchases for family members, it is expected that the proportion of female car owners will reach 40%-50%. In addition, BBA users account for 29% of lock users of Xiaomi SU7. Support for wireless CarPlay and iPad boarding has also made Xiaomi SU7 the first choice for many Apple users to buy cars, accounting for 51.9% of Apple users. According to the survey, many Apple mobile phone users are also users of Mijia products.

　　Briefly reviewing this car, it was listed on March 28th, and five models were launched, with a price of 215,900-299,900 yuan. In terms of color matching, 9 colors are provided, including Gulf Blue, Lava Orange, Elegant Grey, Meteor Blue, Xiaguang Purple, Olive Green, Cambrian Rock Grey, Pearl White and Diamond Black.

　　In terms of car system, Xiaomi 澎湃 OS will be installed in the car system of SU7. Xiaomi SU7 is equipped with Snapdragon 8295 chip, and the Xiaomi tablet can be seamlessly mounted on the car, which is used as the rear expansion screen. Xiaomi SU7 supports five-screen linkage, and its application ecology covers mainstream in-vehicle applications, tablet applications and mobile phone applications, supports CarPlay and airplay, and supports Apple iPad to get on the bus. In the intelligent driving part, the car will be equipped with two NVIDIA Orin chips, and its comprehensive computing power can reach 508TOPS. The official said that Xiaomi’s intelligent driving is self-developed and adopts adaptive BEV zoom technology.

　　The whole vehicle is equipped with rich ecological expansion interfaces. The ever-changing central control panel can be expanded from top to bottom, left and right sides. The ever-changing center console, fragrance/intercom/speaker can be changed at will. The physical buttons are left in the central control screen, and above the central control screen is an intelligent double dial, which can display information such as vehicle speed and mileage to increase driving pleasure. Back seat flat bracket, Xiaomi flat /iPad easy to get on the bus. Xiaomi SU7 supports five-screen linkage, and its application ecology covers mainstream in-vehicle applications, tablet applications and mobile phone applications, supports CarPlay and airplay, and supports Apple iPad to get on the bus.

　　In the power part, the maximum power of Xiaomi SU7 dual-motor version is 673 HP, the peak torque is 838 Nm, the acceleration time of 0-100km/h is 2.78 seconds, and the top speed is 210 km/h. It is equipped with Contemporary Amperex Technology Co., Limited ternary lithium battery with a capacity of 101kWh, and the cruising range of CLTC is 800km. The new car adopts low-temperature high-power battery technology, and the discharge power of low-temperature battery at MINUS 15 degrees is greatly improved. The single-motor version has a maximum power of 299 HP, an acceleration time of 5.28 seconds from 0 to 100 km/h, a Foday Ferrous lithium phosphate blade battery with a capacity of 73.6kWh, and a CLTC cruising range of 700km. The new car is also equipped with sports sound. With BOOST mode, 20-second peak torque output and ejection start.

　　It is reported that in 2024, Xiaomi SU7 will accelerate in delivery, service and OTA. The standard version and Pro version originally planned to be delivered at the end of April have been advanced to April 18th, and the Pro version will be delivered at the end of May, and the delivery is expected to exceed 10,000 units in June. In 2024, the annual delivery target of Xiaomi SU7 has been raised to 100,000 units. In order to improve the delivery speed and quality, Xiaomi Automobile is accelerating the site selection and opening. It is estimated that by the end of 2024, Xiaomi Automobile’s sales and service outlets will cover all provincial-level administrative regions in China, and it is planned to open 219 sales stores in 46 cities and 139 service centers in 82 cities. In addition, Xiaomi Automobile plans to carry out the first OTA after the new car is released in May, such as online wireless CarPlay function, end-to-end parking service and other intelligent driving experiences. The second OTA will be held at the end of May, and version 1.2 will officially release the NOA function of cities, taking the lead in opening 10 cities including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Suzhou, Nanjing, Chengdu, Xi ‘an and Wuhan, and will be opened nationwide in August.

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◆ BYD Qin l

　　After watching Xiaomi SU7, let’s take a look at BYD Qin L, which is a very hot new energy car at this auto show. As a brand-new model of this brand, with the listing of this car in the future, it will form a two-car pattern with Qin PLUS to meet the needs of different users. The new car adopts the "New Country Tide and Beauty Aesthetics", and the interior of the large-size front grille is supplemented with dot-matrix elements for makeup, with outstanding visual effects. At the same time, the headlight group is narrow and sharp, which is highly integrated with the luminous "dragon beard" on the top. The integrated design not only makes the dragon face more stereoscopic, but also magnifies the horizontal visual effect of the front face.

　　From the side of the car body, its waistline runs through the front fender to the back door, which makes the car body more slender. With the concave rib line under the door, it creates a three-dimensional cutting effect and highlights the sense of strength of the whole car. At the same time, it adopts a slip-back design, showing a "low-lying" posture and being younger. On the tail side, the wide back shoulder design not only echoes the front face, but also increases the muscular feeling of the body contour. At the same time, the car uses a penetrating taillight shape, inspired by Chinese knots, and the recognition is full. In terms of vehicle size, its length, width and height are 4830/1900/1495mm and its wheelbase is 2790mm respectively.

　　As for the interior, Qin L’s interior design is inspired by China landscape painting. The agility of oriental landscape and modern technology are combined to create a "landscape painting cockpit" with elegant style. Specifically, the new car uses an embedded large-size LCD instrument with an iconic rotatable central control panel, which makes this car look very scientific and technological. At the same time, the new style of three-spoke multi-function steering wheel and wireless mobile phone charging are added to meet the needs of current users.

　　In terms of power, the new car will be equipped with a plug-in hybrid system consisting of a 1.5L engine and a motor, with BYD’s fifth-generation DM-i hybrid technology. The maximum power of the engine is 74 kW, and the maximum power of the motor is 160 kW. Compared with the current DM-i hybrid system of Qin PLUS, this one on Qin L further improves the working efficiency of the engine, thus achieving lower fuel consumption. Qin L will adopt the suspension form of front McPherson and rear+multi-links, which should be better than Qin PLUS in handling and comfort. The new car is equipped with lithium iron phosphate battery from Fudi, Zhengzhou. The battery provides 15.874kWh and 10.08kWh for consumers to choose, corresponding to the pure electric cruising range of WLTC of 90km and 60km respectively.

　　It is worth mentioning that at the beginning of this year, BYD Qin PLUS DM-i model shocked the domestic auto market at a price of 79,800 yuan, and Qin L, which is more PLUS than Qin PLUS, is about to debut. This car will have a larger body size than Qin PLUS, and the overall texture of the interior will be more advanced. At the same time, the brand-new fifth-generation DM-i hybrid technology will bring consumers lower fuel consumption and longer comprehensive endurance performance. According to the previous information, the price of the car may be more than 120,000 yuan. After entering the market, it will compete with the models with the same price as Deep Blue SL03 and Zero Run C01.

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◆ Looking up at U7

　　After watching BYD Qin L, let’s take a look at Wangwang U7, which is positioned as a large car. The new car uses a design language similar to Wangwang U9, equipped with a very exaggerated C-shaped headlight group, with a far and near headlight group above it and a circle of LED strip around it. There are raised ribs on the hood of the engine, and the visual impact of the whole front is extremely strong. At first glance, it is a troublesome guy. In addition, there is a small bump on the roof, and the inside should be a laser radar.

　　From the side of the car body, the new car is equipped with large-size wheels with low wind resistance. The car body lines are slender and smooth, and the overall appearance is relatively low. The front fender is equipped with a diversion groove design. The new car is designed with a hidden door handle, and a charging port can be seen at the left rear of the car body. From the rear of the car, the car uses a penetrating taillight, which looks full of technology and looks up at the LOGO in the middle. The multi-layer rear surround design below improves the layering of the rear of the car.

　　In terms of body size, the length, width and height of the new car are 5265/1998/1517mm and the wheelbase is 3160mm respectively. In terms of power, the car will be equipped with an easy square platform and four motors, each with a maximum power of 326 HP and a total power of 1306 HP. Although the new car has a curb weight of 3.095 tons, its top speed can still reach 270 km/h.

　　As the flagship brand of BYD’s impact on high-end, looking forward to the popularity of U8 has given the brand confidence to further try the Red Sea in the million-level market. Therefore, in the highly competitive car market, Looking Up to U7 came into being, aiming to share a slice of the large and medium-sized luxury car market with traditional luxury brands such as Mercedes-Benz S-Class, BMW 7 Series and Porsche Panamera. No matter the design or the power level, looking up at U7 is undoubtedly a new species in this class. The new energy era has given car companies more imagination and space to play, and also challenged traditional luxury brands in design ideas and product performance. Judging from the book data, looking up to U7 is not at all worried about the products of traditional ultra-luxury brands, but at the user level, how to successfully spoil the market in this relatively conservative market level and let consumers take the initiative to choose a domestic car with over one million yuan, the product strength itself and marketing are obviously indispensable.

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◆ Mazda EZ-6

　　At this auto show, Changan Mazda brought a brand-new model-EZ-6 based on Changan EPA hybrid platform. The new car is positioned as a medium-sized car and is expected to be officially launched in the second half of the year. Mazda EZ-6 continues the design style of Mazda family. The biggest highlight of the front face is that the classic Mazda wing adopts luminous design and uses headlights that run through the running water grille, which continues the concept of soul movement as a whole.

　　On the side of the car body, the car has a hidden door handle and offers two 19-inch aluminum alloy wheels, which also adopt a low wind resistance design. The new car body lines are full of strength and dynamic waistline. Just like other Mazda models, the dynamic beauty can be displayed by relying on the body lines. The taillights of vehicles are through-designed, and four round barrel lamp groups are added on both sides of the taillights, which is also a tribute to the classic design of the brand. In terms of body size, the length, width and height of the car are 4921/1890/1485mm respectively.

　　In terms of interior, the dashboard of the car adopts a suspended design shape as a whole, and the overall style is also close to electrification. In terms of materials, the car will be made of Alcantara and will be decorated with matt chrome trim to enhance the sense of exquisiteness. The high-profile models will use the "Red Deer Brown" interior color, while the basic models will use the "Heron Feather White" color.

　　In terms of intelligence, the car will be equipped with a 14.6-inch LCD screen, and the car system adopts 8155 chips to integrate the control of air conditioning, seats, entertainment and other functions. The car will also be equipped with a 14-speaker Sony audio system, 64-color ambient lights, front zero-gravity seats, and the cockpit also supports 13 scene mode switching. It is worth mentioning that the car also has a panoramic canopy and will provide automatic or manual sunshade. It can be seen that Mazda EZ-6, which was born in Changan EPA hybrid platform, has been greatly improved in terms of body size and interior texture, and its appearance has also maintained Mazda’s online design level. At the same time, after replacing the new energy assembly, it will quickly enter the new energy market in full swing, and get a slice of it to enhance brand sales and brand popularity.

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◆ BYD Seal 06 DM-i

　　In addition to the Qin L of Wang Chaowang mentioned above, there is also a brand-new medium-sized car-Seal 06 DM-i in BYD Ocean Network, which will be listed in the second quarter of this year. Looking at the appearance, the new car adopts the brand-new design concept of BYD Ocean Series. The closed front shape is matched with LED light groups with corners on both sides and the sharp cooling openings on both sides of the front enclosure, which presents a very dynamic style as a whole.

　　On the side of the car body, the new car adopts a slightly slip-back design, which looks very compact and round as a whole. In the rear part, the new car adopts the popular penetrating taillight group, and the taillights on both sides adopt a drop-shaped design, which, together with the transparent lamp shell, makes the new car show a fashionable and dynamic attribute. The rear enclosure uses a double-layer and double-color design, which shows the sharpness of the rear diffuser and further enhances the dynamic atmosphere of the new car.

　　In terms of interior, the interior of the new car follows BYD’s family style, with full LCD instrument panel and large-size central control screen design. The new car adopts a large number of curved designs on the door panels and seat surfaces, supplemented by a small amount of blue embellishment, which makes the overall atmosphere of the interior more elegant and fashionable. Different from BYD Seal, the shift area of the new car adopts a circular design, the small gear handle looks very delicate, and various function buttons surround the gear handle, which greatly improves the interior texture.

　　　In terms of power, Seal 06DM-i adopts a plug-in hybrid power system consisting of a 1.5L engine with a model of BYD472QC, in which the maximum power of the engine is 74 kW. The new car offers two sets of power versions, equipped with a 10.08kWh battery version, with a maximum motor power of 120 kW and a maximum torque of 210 Nm. The pure electric cruising range of the Ministry of Industry and Information Technology (WLTC) is 60km；. Equipped with 15.874kWh battery version, the motor has a maximum power of 160 kW and a maximum torque of 260 Nm, and the pure electric cruising range of the Ministry of Industry and Information Technology (WLTC) can reach 90km.

　　In terms of body size, the length, width and height are 4830/1875/1495mm and the wheelbase is 2790mm respectively. According to the official information, the size of Seal 06DM-i is just stuck between destroyer 05 and Seal DM-i of BYD Ocean Network, which completes the product sequence of the car. It is worth waiting for friends who want to buy an economical family car in the near future.

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◆ Wuling Xingguang EV

　　After seeing so many new cars that haven’t been listed yet, let’s take a look at the Wuling Xingguang EV, which just released the price at the auto show. It has launched two models in total, with the price range of 9.98-10.98 million yuan. Looking back briefly, Wuling Xingguang EV adopts the aesthetic design concept of star wing, and the electric version is equipped with a closed grille and split headlights, but the penetrating LED strip on the plug-in version is replaced by LED daytime running lights with long and narrow shapes on both sides. The lower enclosure is equipped with a penetrating black kit, which is integrated with the headlight groups on both sides, further enhancing the sense of movement.

　　The design of the side and rear of the car body is consistent with the plug-in version. The lines on the side of the car body are soft and smooth. The low-profile model is equipped with 17-inch rims and the high-profile model is 18 inches. In terms of the tail, the sharp penetrating taillights have a certain sense of the future, and they are surrounded by a large area of black under them, and the overall style is very sporty. In terms of body size, the length, width and height of the car are 4835/1860/1515mm respectively, and the wheelbase is 2800mm.

　　In terms of interior, the new car offers two interior colors: dark black and light sand color matching. The car is equipped with an 8.8-inch LCD instrument, the low-profile model is equipped with a 10.1-inch central control panel, and the high-profile model is 15.6 inches. Some commonly used physical buttons are still reserved in the car. The center console adopts relatively straight lines, supplemented by piano paint panel and metal decoration, creating a good visual layering. The car system has built-in rich social entertainment software such as iQiyi and QQ music.

　　In terms of power, the new car will be equipped with a 136-horsepower single motor with a maximum speed of 150 km/h. The battery is equipped with lithium iron phosphate battery, with cruising range of 410km and 510km. From the above, we can see that in the 100,000-level price range, Wuling Xingguang pure electric version really has few rivals. Take Qin PLUS as an example, the lowest starting price of pure electric version has reached 109,800 yuan, although the price is consistent with the high match of Wuling Xingguang pure electric version, Wuling Xingguang will win regardless of the body size or CLTC cruising range. According to the official data, the sales volume of Wuling Xingguang plug-in hybrid version has exceeded 52,000 units in the five months since its listing, and whether the pure electric version listed this time will replicate the results of the plug-in hybrid version remains to be seen.

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◆ Enjoy the world S9

　　Enjoy the world S9, which is positioned as a medium and large car, is the first "smart car" jointly launched by Huawei and BAIC. According to the previous information, the car will be listed within the year and will also enter Huawei channel sales in the future. The new car adopts a rather concise design language, and the wedge-shaped headlight group+penetrating light belt widens the visual width of the front of the car. The front enclosure of the new car is equipped with a wide trapezoidal vent, and the design of diversion groove is integrated under the headlights to create a certain sports atmosphere.

　　Coming to the side of the car, as a medium and large car, the roof line of the new car is slender and very smooth, and the overall visual effect is elegant and atmospheric. On the tail side, the new car uses penetrating taillights, and there is a design similar to duckling tail on the trunk cover. The lower enclosure design is simple, and the diffuser and other shapes are not used.

　　In terms of body size, the length, width and height of the car are 5160/1987/1486mm and the wheelbase is 3050 mm. In terms of power, according to different models, the car will provide two versions of single motor and dual motor for consumers to choose from in the future. The former is equipped with TZ210XYA03 drive motor produced by Huawei Digital Energy Technology Co., Ltd., with a maximum power of 227 kW; The latter is equipped with front and rear dual motors YS210XYA03 and TZ210XYA03 produced by Huawei Digital Energy Technology Co., Ltd., with maximum power of 158 kW and 227 kW respectively. According to some news we have got at present, the future price of Enjoy World S9 may reach about 500,000, and its price has entered the price range of luxury medium and large cars. Compared with competing products of overseas brands at the same level, Enjoying S9 benefits from Huawei’s technical empowerment and should have obvious advantages in the field of intelligence.

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◆ Lingke 07 EM-P

　　The Lexus 07 EM-P, which is positioned as a medium-sized car, opened for pre-sale at this auto show, with a pre-sale price range of 180,000-210,000 yuan. At the same time, the new car is expected to be listed in May and delivered as soon as it is listed. The LEEK 07 EM-P is built on CMA Evo architecture, which continues the shape of LEEK 08 in the design of headlight group. A pair of H-shaped "Dawn Light" LED daytime running lights are very recognizable, and there is a penetrating headlight group below, with far and near lights on both sides and LED strip in the middle. The overall shape of the front of the car is relatively round, and the lower enclosure is equipped with a large-size air inlet, which is connected with the diversion grooves on both sides, giving a full sense of movement.

　　From the side of the car body, the ABC column and the roof are designed in black, which can reduce the visual center of gravity of the whole car. The new car is equipped with a hidden door handle, and the rim is designed in black and white, which is very cool. From the rear of the car, the new car adopts the popular penetrating taillights, and there are four rectangular protrusions in the middle to further enhance the recognition. The rear of the car is equipped with a black spoiler and a large black rear surround, which shows a good sports atmosphere. In terms of body size, its length, width and height are 4827/1900/1480mm and its wheelbase is 2843 mm.

　　In terms of interior, the new car continues the design style of Lectra 08 as a whole, equipped with a rectangular 12.3-inch full LCD instrument panel and a 15.4-inch central control screen with ultra-narrow bezel design and 2.5K resolution, and equipped with LYNK Flyme Auto Meizu car system. The steering wheel adopts two-color design with oval metal decoration in the middle, and the overall shape is very avant-garde. The lower part of the center console is equipped with a mobile phone wireless charging board, and two cup holders are equipped under the rear cover.

　　In addition, the new car will also be equipped with Nappa leather seats, and the front and rear four seats support heating, massage and ventilation. There are three massage strengths and seven massage modes to choose from. In addition, the metal backboard is added to the back of the rear seat, which can improve the support stability and enhance the puncture resistance. It is worth mentioning that the new car will also be the first to take the Lectra Co Pad. The official said that it has the functions of controllable car, entertainment and care. In terms of power, the new car is equipped with a plug-in hybrid system consisting of a 1.5T engine and a motor. The maximum power of the engine is 163 horsepower.

　　Perhaps many people have different opinions on the design of Lectra, some people think it is very individual, while others can’t accept it. However, the design of LECK 07 is more sporty and more acceptable to the public while maintaining the family characteristics of LECK. Borderless windows and pad magnetic bracket are also its highlights.

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◆ Chery Fengyun A9

　　As the flagship car of Chery, Fengyun A9, which is positioned as a medium and large car, has a closed front face, which cancels the dot-matrix "light grille" on the previous model, and the interior details of headlights on both sides are more abundant, and ventilation holes are added on both sides of the front surround. On the side and tail, some details have also been adjusted, such as the application of a new style of wheels, the cancellation of hidden door handles, and the replacement of chrome decoration.

　　The new car adopts front double wishbone+rear five-bar suspension, and the addition of CDC magnetic suspension makes driving feel more comfortable. Power can achieve 0-100km/h acceleration time of 5 seconds, pure electric cruising range of 200km, comprehensive cruising range of more than 1400km. The official revealed that its length is nearly 5 meters and its wheelbase is nearly 3 meters. It is reported that the car will also have L3-level intelligent driver assistance system, and it is expected to be listed in 2025.

　　At this year’s auto show, Chery Group jointly participated in the exhibition, including Chery brand, Xingtu brand, iCAR brand and Jietu brand. It can be seen from the release and display of models that the main feature is comprehensive new energy. At the same time, Chery official said that its future goal is that the sales volume of hybrid plus pure electricity should not be less than 1/3 of the group’s sales volume, and Chery Fengyun series will launch 11 products within two years. So if you have plans to change cars/buy more cars in the last year or two, you can wait and see what surprises Chery will bring us.

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◆ Tengshi Z9GT

　　At the end of the article, let’s take a look at the new flagship hunting model of Tengshi brand-Z9GT, which provides a hybrid version of pure electricity and plug-in. Z series is a sedan series of Tengshi family, 9 stands for flagship model, and GT suffix is English abbreviation of Grand Tourer, which is expected to be listed in the middle of the year. Tengshi Z9GT is the first vehicle whose Tengshi design evolved from π-Motion design language to Elegance in motion design concept. The front face of the new car adopts the design language of solar corona, and the overall shape is simple and dynamic. In detail, the new car integrates smart devices such as lidar, AGS active air intake grille, millimeter-wave radar and ACC driver-assisted radar into the grille area of the front face, achieving the design philosophy of "form following function". In addition, the car also adopts the design of double-star crown headlights, and the multi-functional combination headlights include far and near headlights and the intelligent driving function of DLP pixel headlights.

　　On the side of the car body, the new car takes elegance as the design principle, and adopts the backward design of the center of gravity to shape the body posture that stretches backwards. The proportion of the car body is more than 3 times the axle ratio and nearly 2 times the wheel height ratio, which not only shapes the stretching proportion of the car body, but also emphasizes the dynamic and sports performance of the vehicle. The car’s lateral center of gravity is lower, and the driving center of gravity moves backward, creating a backward-leaning posture. In the rear part, Tengshi Z9GT presents a FASTBACK tail posture, which is equipped with an aircraft-type roof hollowed-out spoiler and an active rear spoiler, and is equipped with high-position brake lights and low-position pilot lights, showing good sports attributes. The horizontal line design at the rear of the vehicle makes it lower and wider visually, and echoes the front face with a symmetrical sense of order.

　　In terms of body size, the length, width and height of the new car are 5180/1990/1500(1480)mm and the wheelbase is 3125mm. In terms of power, Tengshi Z9GT pure electric version will be driven by front and rear three motors. The maximum power of the front motor is 230kW, the maximum power of the rear two motors is 240kW and 240kW, the combined maximum power is 710kW, and the maximum speed is 240 km/h. In addition, the car will use lithium iron phosphate battery from Foday, Jinan, but the official has not released the cruising range data of the car.

　　　Tengshi Z9GT, as the flagship model of pure electric hunting equipment under the brand, officially announced that it will bid for Porsche Panamera. On the whole, the positioning of the two cars in their respective brands does have similarities, and at the same time, on the intelligent level, Tengshi Z9GT also shows strong product strength. However, it should be noted that, in terms of the current Tengshi brand power, although Tengshi Z9GT is the flagship model, it still can’t arouse the purchasing desire of its target consumers. The reason is because of the differences in brand power and brand awareness between the two. The follow-up Tengshi brand still needs to create a better sense of use experience and ritual in terms of luxury and comfort configuration, in order to truly become the car purchase choice of target users.

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◆ Full text summary

　　This paper analyzes the popular new energy cars at this Beijing Auto Show for you, including several models that have been listed but are still hot. Having said that, are there any models you have been paying attention to? Welcome to discuss in the comments section. Next, we will bring you more auto show observation series articles, so stay tuned! (Compile/car home Zhouyi)

On September 20th, Wangwang Automobile’s first product, Wangwang U8 Deluxe Edition, was officially launched with a listing price of 1.098 million yuan. Users can purchase and place orders by looking up to the official car App or applet. Looking up to U8 to locate a million-dollar new energy hard-core off-road, with the blessing of two core technologies, Yi Sifang and Yunqi -P intelligent hydraulic body control system, it has 1,200 super horsepower and the fastest acceleration of 3.6 seconds at zero. It has the ability of all-terrain in-situ U-turn, flat tire and emergency floating, bringing unprecedented extreme safety, extreme performance and extreme experience to users. Looking forward to the U8 Deluxe Exhibition Car will arrive in 13 cities including Shenzhen, Shanghai, Chengdu, Hangzhou and Ningbo, and users can experience it in person. The first batch of U8 Deluxe Edition will be delivered to users in late October.

Take the first two subversive core technologies: Easy Sifang and Yunnian-P.

The two subversive core technologies, Yi Sifang and Yunqi -P, are the solid foundation for U8 to surpass the extreme and never before. Traditional cars are limited by the central driving form with two wheels driven, and active safety still has great limitations. Looking up to U8, which is equipped with easy Sifang technology platform, with distributed four-motor as the core and four-wheel torque independent vector control, has the technical characteristics of fast sensing speed, accurate recognition accuracy and strong control ability, and is the golden key to unlock the safety of body attitude control. Yunqi -P intelligent hydraulic body control system opens six degrees of freedom of the vehicle in three dimensions, and fully realizes the horizontal, vertical and vertical integrated control of the vehicle. Yunqi -P has a strong ability to recognize the road environment, fast adjustment speed and high control accuracy for the suspension and body posture, and has a total adjustment stroke of 150mm for ultra-high suspension, three-level stiffness and continuous adaptive damping adjustment, matching 15+1 off-road modes, so that Wangqi U8 Deluxe Edition can calmly cope with all kinds of complex terrain and fully release the driving pleasure.

1,200 super horsepower, with the fastest acceleration of 3.6 seconds. It has the ability of all-terrain in-situ U-turn, flat tire and emergency floating.

Easy Sifang technology endows the U8 Deluxe Edition with 1200 super horsepower, making it the world’s first mass-produced new energy vehicle to reach the top of the "Desert Everest" Bilutu Peak; The maximum power of the whole vehicle is 880kW, and the fastest acceleration is 3.6 seconds, which is comparable to super-running. Looking up at U8 Deluxe Edition, the wheel end torque is as high as 8700N·m, and with the precise control ability of Easy Square, it breaks through the friction restrictions of different roads with high and low attachments, and can realize all-terrain in-situ U-turn, greatly improving the mobility of hard-core off-road. Easy Sifang technology, through the independent and accurate control of four-wheel torque, makes Wangwang U8 Deluxe Edition still stable and controllable in the case of tire puncture, greatly expanding the boundary of vehicle active safety. In extreme situations such as rainstorm waterlogging or wading in the wild, in order to ensure the safety of users to the greatest extent, U8 Deluxe Edition is expected to have emergency floating capacity. Based on the sealing advantages of the whole vehicle and its core components, combined with the control ability of Easy Square, looking up at U8 Deluxe Edition can float in 30 minutes, still maintain a stable posture, and realize the forward and direction control of the vehicle to help users get out of danger quickly. The emergency floating capacity is an emergency function that is passively triggered. The official advice is that users should not try it easily in non-emergency situations. Once triggered, they should be sent back to the direct service store for maintenance.

Extreme security, all-round security from the inside out

Looking up to U8 Deluxe Edition equipped with plug-in hybrid power system, combined with the easy Sifang technology platform, CLTC has a comprehensive cruising range of 1000km, which fully meets the long-life needs of users for outdoor travel. Support up to 110kW DC fast charging, 30% to 80% charging only takes 18 minutes at the earliest, and timely and efficiently recharge the power in case of emergency. Look forward to the external discharge function of U8 Deluxe Edition with a maximum power of 6kW to ensure the safety of outdoor energy supply. This function can be compatible with a variety of electrical equipment at the same time, and supports the continuous use of 2kW ultra-high power electrical appliances for about 25 hours. There are 3 wireless charging places in the front and rear rows, which can support 50W fast charging, and can also be charged quickly and conveniently when many people travel. Looking up to U8 Deluxe Edition, it is equipped with NVDIA ADRIVE Orin intelligent driving processor with 38 high-precision components and a fusion computing power of up to 508Tops, which has high sensing accuracy and sufficient computing power, further improving driving active safety. In order to continue the ultimate safety gene, U8 Deluxe Edition is equipped with blade battery, supplemented by CTC battery chassis integration technology, and the blade battery is directly connected to the girder as a safety structure. The excellent side column collision safety advantage fully guarantees the travel safety.

Quality materials and innovative scientific and technological functions endow new energy with off-road luxury travel experience.

Beyond the hardcore, look up to the cockpit design of U8 Deluxe Edition, fully integrate the sense of luxury, innovative technology configuration and off-road attributes, and create a unique technological luxury feeling of new energy hard-core off-road. Based on the profile design requirements of the interior, Wangwang U8 pioneered the design of 12.8-inch R800 Xinghe curved screen, which uses OLED material and 2K resolution to restore the true color, and the color contrast is 50 times higher than that of the traditional LCD screen. The curved screen of Xinghe is seamlessly connected with the two 23.6-inch mini LED screens of the main driver and the auxiliary driver, creating a borderless immersion, forming a unique triple screen, which is as colorful as the Milky Way Waterfall, and with the symmetrical structure of the double-encircling star-ring cockpit, the seating space is surrounded, showing the unique luxury style of new energy.

Looking up at U8 Deluxe Intelligent Cockpit, equipped with 4nm 5G chips jointly customized by BYD and Qualcomm, has high computing speed and strong compatibility, and is embedded in the intelligent networking system of Looking Up at Link, which has a complete application ecology. The front 70-inch AR-HUD head-up display, the central control screen of the Milky Way curved surface, the co-driver multimedia screen and two 12.8-inch rear suspended multimedia screens have the function of borderless five-screen linkage, which is not limited by space and supports information interaction between multiple screens, bringing a richer intelligent experience to the drivers and passengers of the whole car. Full-scene intelligent voice can support independent interaction of four-tone areas, and voice commands between different tone areas can also produce linkage. Users can also customize common scenes through voice to fully meet the personalized use requirements. The 70-inch AR-HUD upgrades the head-up display from a plane image to a 3D stereoscopic image, and the vehicle road information is projected on the screen in real time, so that the driver can easily grasp various information such as vehicle status or map, and concentrate on driving without leaving the road.

Looking up to U8 Deluxe Edition, the whole car seat is made of high-grade Nappa leather, with high-end Sabili wood, which has uniform texture and delicate touch, showing the visual texture of pure natural logs and the touch of fingertips to the fullest. The whole vehicle is equipped with intelligent fragrance system with natural solar terms theme and compressor refrigerator with anti-forgetting reminder, which makes the ride quality further. When the vehicle speed reaches 60km/h, look up to the U8 Deluxe Edition, and the interior noise will not exceed 55dB, creating a quiet and enjoyable space at the library level. The whole vehicle is equipped with the world’s first Hi-End audio of Dana Platinum Evidence Series, with a total of 22 speakers, creating a 7.1.4 Dolby panoramic sound to restore the real sound field. The extraordinary NVH quietness and high-quality audio bring users a heavenly hearing enjoyment. In view of the requirements of off-road properties, we look up to the design of some physical buttons adopted under the curved screen of U8 luxury center console, which can quickly switch and adjust various driving modes and enhance the convenience and practicability of off-road control. Focusing on the senses of sight, hearing, smell, taste and touch, we hope that the interior design of U8 Deluxe Edition will make every place the ultimate luxury experience.

Looking up to U8 Deluxe Edition, there are five kinds of car paint colors in appearance, including dragon stone green, obsidian black and fluorite white, and matte dragon stone green and matte moonlight silver are optional. The interior provides two color matching schemes: black orange and gray brown; The whole vehicle comes standard with 22-inch sports forged wheels, and provides 22-inch simple forged wheels and 20-inch sports forged wheels for users to choose, which fully matches the personalized selection needs of users.

The ultimate technology has made the company look forward to, and the trust of users has made the company look forward to the brand’s "faithful" hospitality. At present, more than 70 stores are under construction, and it is expected that more than 90 stores will be opened in more than 40 cities across the country this year, so consumers can experience the products and services of the company more conveniently. Looking up to the car will uphold the most sincere service attitude and bring users a more extreme brand experience!

Upstream news Ding Ruyao

A press conference made this new brand, which has just been established for more than a year, win the applause of the owners again after facing the trust crisis of the owners for more than half a year. Of course, many people say that this is just a promise to fulfill. The crotch that was once extremely embarrassing should really be explained to the owners, and this account of more than 20,000 owners has made them pay more than 300 million yuan in tuition fees.

Let’s look at the key contents announced by Krypton at this conference:

△ Qualcomm 8155 architecture cockpit, all car owners 0 yuan upgrade.

△ The new car introduces lightning switching function, and the dual-motor four-wheel drive model can cut off the front motor to realize power-saving driving with rear drive.

△ Intelligent anti-skid function upgrade, OTA comprehensive upgrade

△ A new version -ME version is launched, with a price of 349,000 yuan, which is 40,000 yuan cheaper than the top version of YOU.

△ Introducing smart Bluetooth keys, all car owners can get them for free.

As the first user of Krypton 001, I am undoubtedly excited. As for the excitement of other car owners, we can see that they have the same feelings as me from the extremely crowded app, the new travel app and the constant cheers at the press conference.

As the owner of Krypton 001, why are you a little excited this time?

After Weilai and Lantiu successively released the policy that old car owners pay to upgrade the 8155 chip, the pressure faced this time is unprecedented. The pressure is not a pricing strategy, nor is it the experience after 8155 optimization, but the car of the 820AP platform still has poor experience and bugs after many rounds of OTA, and the word-of-mouth crisis of extreme krypton is derived from this. If you choose to pay for the upgrade, users will obviously have the feeling of backstab.

Free 8155 upgrade is undoubtedly the best way to save word of mouth. And if the 8155 platform and the 820 platform coexist, there will undoubtedly be double pressure for the development of extremely krypton cockpit. Undoubtedly, it will be a more efficient choice to upgrade all the more than 20,000 kryptons to 8155, and only update one version of the system in the future.

It is reported that the cost of a set of 8155 control motherboard will come to about 2-3,000 yuan. At the press conference, Extreme Krypton also announced that the upgrade cost exceeded 300 million yuan. Extreme Krypton paid a high trial and error fee for this, but the word of mouth in return is undoubtedly more valuable. It will pave the way for the software team to focus on optimization in the future.

There is another point that you may overlook. The 8155 chip is also a necessary option for Krypton 001, because in the future, the high-order pilot-assisted driving ability of Krypton depends on the processing of perception by eyeQ5 chip, and the powerful display image processing of 8155 is also an element (vehicle display). Although 8155 does not participate in the algorithm of assisted driving, it will present the images of assisted driving in the cabin, and the computing power of 820 is obviously tight.

Therefore, whether from the user’s word of mouth, research and development costs and future driving assistance, this account is extremely clear, and this money must be spent, and this fee must be exempted.

About the experience of the 8155 car, we will also have a detailed video release soon.

The same situation as the previous smart cockpit was spit out is the assisted driving ability of the polar krypton 001. After the release of version 2.0 OTA in April, only ACC can provide polar krypton, and the single function and poor sense of body really can’t satisfy the majority of car owners.

In this OTA, the functions of LCC navigation assistance, antelope avoidance, matrix headlights and so on have been added. In addition, the previous AEB and FCTA pedestrian anti-collision functions have basically achieved L2-level assisted driving.

However, there are some regrets, for example, the rear blind spot reminder called by the majority of car owners is still not equipped, the auxiliary function of lighting and parallel line, and the ability to remotely enter and leave the parking space vertically promised by An Conghui before are still not equipped.

We will show you the specific experience of this L2-level assisted driving by video in these two days.

What I want to say here is that it seems that the assisted driving upgrade of Krypton 001 has no bright spot in the industry, but it also responds to the negative news of the previous cooperation between Krypton and Mobileye on the Internet.

Before, many people in the industry questioned eyeQ5′ s final driving assistance ability. Mobileye’s consistent black box OEM method represented extreme krypton and did not seem to take the initiative.

And Chen Qi, vice president in charge of intelligent driving research and development with Krypton (former founder of Huawei’s autonomous driving team and former minister of autonomous driving research and development department-what a big boss! In the communication, we learned that the cooperation between Mobileye and Krypton in eyeQ5 is not a simple OEM model, but the two companies jointly participate in the research and development of perception and algorithms and jointly promote the matching with Krypton 001.

The research and development progress of eyeQ5 has been delayed, and the test progress of Israeli R&D personnel and krypton engineers in Hangzhou has been affected by the epidemic, and personnel exchanges and experiments have been delayed to varying degrees. In order to solve this problem, Krypton has sent people to Israel, and people from Mobileye headquarters have also come to Hangzhou and Ningbo from Israel to work together to promote research and development.

Chen Qi said that Krypton’s current R&D team has a scale of 500 people, and the cooperation with Moileye has been carried out in an orderly manner. In the future, Krypton will indeed walk on two legs, and the cooperation with Mobileye will continue, and at the same time, it is also vigorously carrying out full-stack self-research.

He believes that Moileye is still the top autopilot solution company in the world, and hopes that everyone will maintain confidence in the next improvement of the assisted driving ability of Krypton 001.

I believe that Chen Qi’s presence will also give our riders a reassurance.

The focus of this conference is to launch a new version of ME, which can be understood as a simple version of YOU, dual motors, 100-degree battery, and cancel some high-end configurations (such as electric doors that have been criticized for a long time), with a price of 349,000 yuan. Combined with the lightning switching function just released by Krypton, this car can not only have the acceleration ability of 3.8 seconds in four-wheel drive, but also have the endurance ability of more than 700km in two-wheel drive.

Really fragrant, as an old car owner, I really envy it. I had to choose WE712 for battery life, but now, battery life and performance can be taken into account.

And the Bluetooth key, needless to say, the negative Bluetooth key of mobile phone has finally been freed this time, and it is also free.

Ok, let’s stop talking about this conference of Krypton 711. I haven’t sent a video about this experience yet, but I still hope to experience the 8155 car I just upgraded today and restore a "new" Krypton 001 to everyone as much as possible.

In the car home Wuhan preferential promotion channel, limited-time preferential activities are being carried out. As a much-watched electric SUV, Krypton X is highly praised for its excellent performance and comfortable driving experience. At present, the highest discount of this car in Wuhan has reached 11,000 yuan, and the starting price is only 198,800 yuan. If you are interested in Krypton X, you may wish to click "Check the car price" in the quotation form, strive for higher discounts and enjoy a better car buying experience.

Extreme Krypton X is a futuristic electric SUV. Its front face design adopts streamlined shape, with unique split headlights and unique air intake grille design, showing a strong sense of technology and sports. The body lines are smooth and dynamic, and the overall style is very fashionable. Extreme krypton X adopts advanced aerodynamic design, which can effectively improve the stability and cruising range of the vehicle. In addition, Krypton X is also equipped with a wealth of intelligent technologies, including intelligent driver assistance system, large-size central control screen and advanced safety configuration, making the driving experience more comfortable and safe. In a word, Krypton X is an electric SUV that combines technology, sports and practicality, and it is the direction of future automobile development.

The Krypton X is a compact SUV with a body size of 4450*1836*1572mm and a wheelbase of 2750mm, providing sufficient interior space. The body lines are smooth, and the side lines are unique in design, showing a sense of movement and strength. The polar krypton X adopts the front McPherson independent suspension and the rear multi-link independent suspension, which makes the handling performance more stable. The front and rear tyre size of this model are both 235/50 R19, and the tire brand is Michelin. The rim style is fashionable and more sporty. The front tread is 1588mm and the rear tread is 1593mm, providing better handling and stability. Generally speaking, Krypton X is not only fashionable in appearance, spacious in interior, but also excellent in handling performance.

The interior design of Krypton X is fashionable and atmospheric, with leather steering wheel, which provides manual up and down+front and rear adjustment function, making it easy for you to control driving. The central control screen has a size of 14.6 inches and supports voice recognition control system, including multimedia, navigation, telephone and air conditioning, which makes driving more convenient. At the same time, the front row and the rear row are equipped with two USB/Type-C interfaces, which is convenient for you to charge. The main driver’s seat and the co-driver’s seat are made of imitation leather, providing four adjustment modes, such as front and rear adjustment, backrest adjustment, height adjustment and lumbar support. The main driver’s seat is also equipped with heating, ventilation and massage functions to make you more comfortable when driving. The rear seats are laid down in proportion to provide more storage space.

The engine equipped with krypton X has a maximum power of 315kW and a maximum torque of 543 N m. This makes the krypton X excellent in power performance, which can provide powerful acceleration and excellent driving performance. The engine’s high power output and high torque performance enable Krypton X to easily cope with various driving conditions on urban roads and highways, so that drivers can enjoy a fast and stable driving experience. In addition, the engine of Krypton X also adopts advanced technology to ensure high fuel economy and low emissions. Generally speaking, the engine of Krypton X has strong performance, which provides excellent driving experience for drivers.

In the eyes of car home car owners, the appearance of Krypton X is one of the important reasons for his original choice. The lines of the whole vehicle are smooth and full of power, and the front of the vehicle is unique and recognizable, so that the owner can recognize it at a glance among many models. The waistline of the car body extends from the headlights to the taillights, which is very slender and dynamic. The rear shape is simple and generous, echoing the front of the car. In addition, the body work of Krypton X is also quite fine, and both car paint and sheet metal show high quality standards. It can be said that the design of Krypton X is not only beautiful, but also can stand scrutiny, and the owner is very satisfied with the appearance of Krypton X.

On September 26th, Jetway Traveler officially went on the market, with a price of 1399-184900 yuan, showing the style of hard-core SUV and equipped with XWD intelligent four-wheel drive system.

Jetway Traveler is positioned as a medium-sized SUV, and its design adheres to the concept of hard-core SUV. Its rectangular headlight group and the brand English logo "JETOUR" embedded in the black air intake grille show personality, and the large front bumper reserves the eye-catching trailer hook position. In terms of body size, the length, width and height of the traveler reach 4785*2006*1880mm and the wheelbase is 2800 mm.

The side of the traveler’s body is outlined in a straight line, emphasizing the identity of the hard-core SUV. The wide side pedals are connected with the blackened wheel arch, and the exhibition car is equipped with original AT all-terrain tires. The rear door adopts side opening mode, and the rear door is equipped with an indispensable spare tire.

In terms of interior, Traveler is unique, abandoning the existing design of Jietu family and adopting a brand-new floating central control screen and embedded LCD instrument panel to make the interior layout more concise. There are thick handrails in the central armrest area, and the front A-pillar is also equipped with handrails to assist boarding.

In terms of power, Voyager is equipped with a 2.0T+8AT power combination, with a maximum power of 187kW and a peak torque of 390 N m.. As a hard-core SUV, travelers are also equipped with XWD intelligent four-wheel drive system, and the driving form can be adjusted to adapt to various road conditions through the knob behind the gear handle. In addition, in order to meet the diverse needs of consumers, Traveler also provides a plug-in hybrid version with a 1.5T engine, matching Chery’s own 3-speed DHT transmission.

IT House reported on April 18th that Lei Jun, the founder and chairman of Xiaomi, started broadcasting at Xiaomi Auto Delivery Center today, and "talked with netizens about the sale of Xiaomi SU7 these days".

Lei Jun gave a more specific timetable when answering the netizen’s question "When will the wireless CarPlay function of Xiaomi SU7 go online": it is expected to get on the bus through OTA in early May.

Lei Jun asked the team to push OTA upgrade at least once a month, and planned to open NOA in 10 regions to users at the end of May and push NOA to the whole country in August.

Lei Jun also revealed that the current model plan of Xiaomi Automobile belongs to the confidential stage, and there is no plan to make an off-road vehicle. When talking about this topic, Lei Jun said that the Great Wall brand off-road vehicles have done a good job.

In addition, Lei Jun believes that if Xiaomi SU7 fails, it will definitely be caused by three reasons: cognitive error, inertia thinking and idol burden.

According to the previous report of IT House, Xiaomi Auto’s iPad car control function has been launched. Just go to the Apple App Store to search and download the "Xiaomi Auto Expansion Screen" app, and after connecting the car hotspots, you can enjoy the seat air conditioning adjustment, multimedia adjustment, audio-visual entertainment and other native car-like experiences. Lei Jun once said that Apple users also have a good experience in driving Xiaomi cars, and Xiaomi smart cockpit is compatible with Apple wireless AirPlay and Carplay.

Live broadcast with goods is very hot.

To what extent is the fire? Weibo has an anchor hot search every few days, old and new stars are competing to take the stage, and CEOs of major companies are going into battle …

At present, "live broadcast with goods" is an unshirkable outlet, which also plays a certain role in helping the economy. However, under the brutal growth and rapid expansion, there have also been many chaos in the industry.

After "618", major e-commerce platforms set a new sales record. However, the "618" Consumer Rights Protection Public Opinion Analysis Report released by China Consumers Association on June 30 showed that consumers still have many slots in the shopping experience of live broadcast with goods.

On June 30th, CCTV Finance’s "Economic Information Network" exposed the data chaos in the live broadcast: it can be swiped at any time and with any number of viewers, and there can also be real-life interaction, and the number of viewers will be increased by 20,000 plus 15 real-life interactions, which only takes 53 yuan …

Previously, China Advertising Association had issued the Code of Conduct for Webcast Marketing. This is the first special regulation on live webcast marketing activities in China, which was officially implemented on July 1.

What stage has the live delivery developed to now? What needs to be regulated in the "new economy" industry? What is the future development direction? Let’s analyze them one by one.

In 2019, it was called the first year of live e-commerce, and all major platforms entered the game one after another, speculating live stream economy; In 2020, affected by the epidemic, in order to alleviate the development crisis of entity enterprises, expand brand influence and market share, national policy guidance and traffic distribution of major platforms will promote live broadcast to empower the real economy. At that time, the development speed of live stream economy was pulled to a higher level.

"2020 Taobao Live New Economic Report" shows that in 2019, the annual GMV (total turnover) of 177 anchors exceeded 100 million. Since 2020, more than 100 occupations have moved to Taobao Live Studio, and a large number of talents and businesses have entered the venue. The number of MCN institutions related to Taobao Live Ecology has exceeded 1,000 …

This is just a corner of the platform of live broadcast with goods. Besides Taobao live broadcast, there are more "contestants" on platforms such as Aauto Quicker, Tik Tok and Tencent live broadcast.

According to the data of CITIC Securities, the industry scale of e-commerce live broadcast in 2019 has exceeded 300 billion yuan, and it is expected to exceed the trillion scale in 2020."Live broadcast with goods" has become a unique consumption scene in China.

According to incomplete statistics, during the "618" e-commerce promotion this year, more than 300 stars collectively went live on Taobao. Different from amateur anchors, stars have natural traffic advantages and personal appeal, and every move in the live broadcast room can cause heated discussion.

Actor Tamia Liu opened the first show of Taobao live broadcast with goods, with a total transaction volume of nearly 150 million in 4 hours; Wang Han, the host, won a sales myth of 156 million yuan when she first aired … The offline content was blocked, all walks of life moved to "online", and the stars "incarnated" as anchors, which was also due to market demand to some extent. On the one hand, as the live broadcast gradually forms a national trend, stars with their own traffic should "keep pace with the times"; On the other hand, this year’s film and television industry has been hit hard, and the live broadcast has opened up a way for the stars who are "waiting for work" to make a living.

This year, live broadcast with goods has also "ignited" the enthusiasm of radio and television media, and various radio and television groups have also settled in Tik Tok, Aauto Quicker and other short video platforms for certification, broadening the distribution channels of resources and making the content reach more users. At the same time, radio and television media also explore live broadcast with goods through their own brand programs, and the program integration of "variety+live broadcast" has been widely tested.

As a new business form, live broadcast with goods is indeed helpful for economic recovery, but in the early stage of the business and the lack of supervision, some live broadcast chaos also arises from it.

This almost nationwide live broadcast with goods is unprecedented.

Accompanied by "unprecedented" and surprising sales data. If the data of live broadcast with goods in the previous two years were that thousands of lipsticks were sold out in five minutes and several cars were sold in one day, the current data are that millions were sold out in one minute, tens of millions of goods were brought in one hour, and hundreds of millions of goods were brought in the whole live broadcast … In layman’s terms, a single live broadcast does not cost billions, and people are embarrassed to tell others that they have made a live broadcast.

Many live broadcasts have goods ranging from hundreds of millions to billions. It is important to know that in the GDP data of provinces across the country in 2019, the annual GDP of the provinces ranked in the lower position is only a few hundred billion. Compared with the live broadcast data, it seems that the live broadcast can easily get GDP.　

Is this possible? Of course not.

In fact, the live broadcast of goods standing on the tuyere is not as beautiful as it seems, and many people who are new to this field can’t help but step on the pit and pay the first tuition fee.

> > > The first is to brush traffic and sales data.

When the audience’s attention becomes scarce resources and data traffic becomes the standard to measure the popularity and ability of anchors, it becomes a hidden rule to brush data and sales.

How much water is there in a live broadcast with 100,000+viewers?

"There are less than 100 real people." In the entertainment front page (ID: Wenyutouban) survey, the technical operator of a live broadcast platform gave such a figure, and his work KPI was to "optimize" the number of people in the live broadcast room.

Image source: Zinc Finance

In fact, live brush data is not a new product. As early as 2016, in order to improve their commercial value, many anchors made the live data look good by brushing attention, brushing barrage and brushing water. Now, the data of live broadcast with goods brush is mainly divided intoBrush popularity and sales dataTwo kinds.

Brush popularity, that is, brush the number of viewers. High popularity not only improves the conversion rate of the live broadcast room, but also creates the illusion of excitement. Spend as little as a few tens of dollars, and as much as a few hundred dollars, you can buy hundreds to tens of thousands of machine powder viewing data, and there are businesses that specialize in organizing live fans to brush data, and get corresponding rewards according to the time when fans enter the live broadcast room to watch …

Brushing sales data is more complicated than brushing popularity.

Before introducing it formally, let’s talk about ——MCN (Multi-channel Network Service), the key media for data brushing. To put it simply, MCN connects content production and advertising. It can incubate anchors by itself, or support and incorporate other anchors, and then package them in a unified way to connect with merchants.

Under normal circumstances, merchants looking for MCN institutions and online celebrity and celebrities to bring goods live need to pay thousands to hundreds of thousands of pit fees to enter the live broadcast room. The so-called pit fee refers to the occupancy fee paid by the merchant to the live broadcast partner, which is equivalent to the commodity shelf fee of the offline store, and it is a fee that accounts for a high proportion of the merchant’s investment in the process of live broadcast.

According to industry insiders, the pit fees of different anchors vary greatly, ranging from pure commission to several hundred yuan to several hundred thousand yuan. A MCN organization revealed that the pit fees of first-line anchors such as Simba, Li Jiaqi and Viya are between 80,000 and 300,000 yuan; The second-line anchor pit fee such as Sydney is 30,000-100,000 yuan; The pit fee of the third-line anchor is less than 30 thousand yuan; Some smaller anchor pit fees may be only 2,000-3,000 yuan, and some also use the method of pure commission, that is, they only take sales commission without pit fees.

In fact, there is no uniform charging standard for the pit fees. Even for the same anchor, the fluctuation space of the pit fees is very large. If it is not an insider or has cooperated with it, it is difficult for the outside world to know its accurate charging amount.

The charging standard of MCN = pit parking fee (service fee)+20% withdrawal, and the assessment standard ROI= (income-cost)/investment amount, which can be understood as guaranteed sales. If it is not possible, the pit parking fee will be refunded.

A MCN quotation, the picture comes from the network.

For example, the jargon of "guarantee ROI=2" means that when the merchants invest 1 million yuan, MCN institutions should guarantee 2 million sales. The safest way to ensure sales is to brush sales. Generally, the expenses required for brush sales are shared by MCN institutions and KOL, and the net profit after settlement is distributed by both parties in proportion. On the one hand, it caters to the needs of merchants, on the other hand, it also makes beautiful data to further "accumulate" its own "commercial value".

After a live broadcast, the merchants achieved sales, and the MCN institutions and KOL anchors and stars got the commission after brushing. Even if the price of brushing sales was deducted, the MCN institutions did not lose money, and the merchants were willing to do it.

Is this the end of a live broadcast? Of course not. 30-50% of the goods bought by the brushing platform are refunded, and the real results are often seen only one week after the live broadcast, and the effect is far from the original budget revenue. This is still in the case of ROI guarantee, and some merchants choose live broadcast with goods that cannot be guaranteed. As for whether the goods can be sold or sold well, the anchor is not at the bottom.

Outside the MCN organization, many businesses turn their attention to more influential star artists. But in fact, whether it’s Taobao, Aauto Quicker or Tik Tok,Not all the stars’ achievements in bringing goods are so glamorous..

For example, when an actress brings goods in the live broadcast room in Tik Tok, the first show pit fee is as high as 100,000-250,000, and the live broadcast room traffic package is 150,000, but the single product sales are less than 30,000; The final result of an actress’s whole debut is only 2 million+:some brands spend 100,000 yuan on pit fees and 10% commission to invite the anchor to bring the goods, but the final sales amount is less than 60,000 yuan …

When the live broadcast was triumphant,False propaganda, billing, random pit fees and high return rate are common problems, and a gray industrial chain is buried in it..

"One operation is as fierce as a tiger, and it’s twenty-five cents at hand."As a result of brushing the sales volume, businesses will undoubtedly spend money and get their own wool. What’s more, they will lose a lot. Interestingly, how fake the live broadcast data is, most merchants know it clearly, but obviously they don’t want to debunk the fact that the industry is widespread. This game of "pain and happiness" by brand owners has also turned many high sales into a show of losing money and earning money.

And those merchants who have a little knowledge of the rules of the game become the "cheating" objects of MCN and the anchor. Some MCN harvest small businesses by selling low-priced pits and guaranteeing quantity agreements, and refuse to refund pit fees when they fail to reach the agreed sales volume, specifically "killing young".

For the ills of brushing, major platforms have successively implemented corresponding measures. For example, Taobao Live said that some merchants on the platform have sold "brushing robots" and have already carried out several rounds of attacks.

In 2019, Tik Tok also launched the "Woodpecker 2019" special campaign to crack down on the cheating of black products on the platform. As of December 31, 2019, the campaign banned 2.03 million illegal Tik Tok accounts suspected of cheating on brushing, and reported 113 black websites suspected of brushing to relevant departments.

> > > Secondly, there are many incidents that damage consumers’ rights and interests, such as false propaganda of goods and quality "rollover".

On March 31st, the Survey Report on Consumer Satisfaction Reproduction of Live E-commerce Shopping published by China Consumers Association showed that in the survey of 5,333 consumer samples from 12 live e-commerce platforms, the link with the lowest consumer satisfaction was the publicity link; In the spit of live broadcast with goods, the problem of exaggeration is more prominent.

This year, Luo Yonghao, a new anchor, broadcast five "rollover" events in seven live broadcasts, with a rollover rate as high as 71.4%. Not long ago, Luo Yonghao brought goods for a flower brand. Many consumers found that "the goods were not on the right board" after receiving the goods. As a remedy, "Lao Luo" apologized to the consumers, publicized the "angry" merchants, and finally came up with a compensation plan.

Li Jiaqi’s "non-stick pot" incident caused him a credibility crisis, and he had to take the blame himself.

It is not uncommon for the live broadcast to "roll over" due to product quality problems. How to ensure the quality of goods when bringing goods requires not only the self-examination and self-correction of the merchants, but also the anchor to have sufficient professional quality.

In fact, in Li Jiaqi, Luo Yonghao and other high-profile head anchor live broadcast rooms, once the products with goods have problems, under the supervision of online public opinion, after-sales service is relatively guaranteed. However, many consumers have reported that in the live broadcast rooms of small and medium-sized anchors on various platforms, problems such as merchants refusing to deliver goods after buying low-priced goods and not supporting 7-day unreasonable returns frequently appear.

In addition, nearly 40% of consumers have reported many problems after purchasing goods through live broadcast, but anchors, merchants and live broadcast platforms often shirk their responsibilities, and there is no way to protect their legitimate rights and interests.

The quality of anchors is mixed, and there are no fewer problems such as false propaganda and product quality.

Therefore, when the live e-commerce is faced with order norms, "people" will become the trump card of the future platform. In the CCTV program Dialogue not long ago, the host once asked Weiya and Li Jiaqi a question: "What exactly is the quality that an anchor must have?" Li Jiaqi and Viya agree that the most important thing for an anchor is.major.

Encouraged by the policy, the "gold rush" of live broadcast with goods continues. How to realize the content in the end requires professionals with expressive ability, understanding of marketing and products, so that they can fully and maximally display products to the user groups.

At present, under the background of the detailed supervision of live broadcast, merchants and live broadcast platforms are increasingly inclined to cooperate with mainstream media to obtain the help of "trust value". At this time, the radio and television media should be more cautious when entering the market. When choosing partners that meet their own positioning, we should also pay attention to product quality and after-sales guarantee in live delivery, so that the delivery can better help the economy.

The "Report on Public Opinion Analysis of Consumer Rights Protection in June 18th" issued by China Consumers Association shows that "live broadcast with goods" is one of the main dimensions of negative information about consumer rights protection during this year’s "June 18th" promotion activities. During the monitoring period of the report, a total of 112,384 pieces of negative information about "live broadcast with goods" were collected, with an average of about 5,600 pieces per day, and the slots were mainly concentrated inSome anchors, especially "star anchors", are suspected of having illegal propaganda problems such as promoting the efficacy of products or using extreme words during the live broadcast; The product quality and goods are not right, and the platform anchor sells "three noes" products, counterfeit and shoddy goods, etc. to netizens; Live broadcast brush fan data, sales volume brush fraud "kill chicks"; After-sales service is difficult to guarantee..

The Code of Conduct for Webcast Marketing, which came into effect on July 1st, regulates the behaviors of merchants, anchors, platform operators, anchor service agencies and participating users in Webcast Marketing, and clearly states that anchors shall not make false propaganda on goods and services, deceive or mislead consumers, and shall not falsify data such as traffic in any form, and shall not cheat merchants’ commissions by means of false purchase and return afterwards.

According to Zhongxin. com, the Media Shopping Professional Committee of China Business Federation has also drafted the Basic Specification for Video Live Shopping Operation and Service and the Evaluation Guide for Online Shopping Molding Service System, which are expected to be released and implemented in July, and put forward requirements for employees, product quality, operation and management, service and supervision and management.

In the future, with the gradual implementation of supervision, problems such as low industry threshold, uneven quality of anchors, rampant false propaganda, proliferation of counterfeit products and difficulty in ensuring after-sales service will become the focus of industry norms, and live broadcast will bid farewell to barbaric growth and enter a new stage of development.

Helping the economy can’t be a bit false.

-END-

Rotating editor: Tong Tong

Author: Sifang

Editor: Online

Source: 36Kr, CBN, Zinc Finance, Consumer Z Era, etc.

(Some pictures are from the Internet)

　　Beijing Daily reporter Sun Qiru

　　"Live broadcast with goods" is the inevitable outlet at present, but under the brutal growth and rapid expansion, the industry is also facing many chaos caused by mixed quality and lack of supervision. Recently, China Advertising Association issued the Code of Conduct for Webcast Marketing (hereinafter referred to as the Code). As the first special self-discipline regulation on online video marketing activities in China, it will be officially implemented from today, and the live broadcast will have rules to follow for the first time.

　　Advertising in the live broadcast room must also abide by the advertising law.

　　"Z-largest winery in the world", "Z-low price in the whole network", "Drunk and popular" and "the only winery in China" … … In the vibrato video of a wine blogger, the anchor will hear the sound of "beep" and "beep" from time to time during the introduction of goods.

　　The reporter found that in order to avoid mentioning the word "most" such as "the lowest price" and "the world’s largest", some anchors chose to play the edge ball, hiding the sensitive word "most" directly through the beep sound, and using homophonic words or initials such as "drunk" and "z" in the subtitles to make consumers in the live broadcast room have relevant associations.

　　The Code clearly states that those who publish commercial advertisements in online live marketing shall strictly abide by the provisions of the Advertising Law of People’s Republic of China (PRC). However, the Code does not provide a detailed reference for the anchor behavior in the live broadcast room, which belongs to commercial advertising and which belongs to marketing behavior. Liu Junhai, a professor at the Law School of Renmin University of China, believes that anchors don’t simply read advertisements and introduce products in the live broadcast room, but what they do to consumers is an invitation to offer, which belongs to the category of advertisements. Once consumers agree, a "contract" is established.

　　In addition, for special commodities such as drugs, medical devices and health foods, the regulations are clear. When selling special commodities such as drugs, medical devices, health foods and formula foods for special medical purposes, merchants should obtain corresponding qualifications or administrative licenses according to law.

　　The anchor should be authenticated by real name and must not be faked.

　　With the popularity of live broadcast, in order to increase popularity, brushing bills and buying powder have become the default hidden rules of some industry participants.

　　The "Code" proposes that anchors should ensure that the information is true and legal in live broadcast activities, and must not make false propaganda on goods and services to deceive or mislead consumers. The anchor shall not defraud the merchant’s commission by means of false purchase or after-the-fact return, and the online live broadcast marketing subject shall not use traffic fraud methods such as swiping the bill and speculating the letter to fabricate or tamper with the transaction data and user evaluation.

　　In addition, the anchor should be authenticated in real name when entering the webcast marketing platform, and the front-end presentation can adopt nicknames or other names that meet the requirements of laws and regulations.

　　However, yesterday, the reporter searched for keywords such as "live broadcast service" and "live broadcast viewing" on the e-commerce platform, and still found many merchants who provided the service of buying powder in the live broadcast room, and said that they provided "fans on all platforms, popular service" and "fan promotion, heat promotion, service first and payment later".

　　"Interested babies can buy with a V letter". In some live broadcast platforms, the reporter saw that many anchors will guide consumers to buy privately in the live broadcast.

　　In this regard, the "Specification" proposes that the operators of webcasting marketing platforms of content platforms should strengthen the trading behavior norms of merchants and anchors stationed in the platform, prevent anchors from taking link jumps and other ways to induce users to conduct offline transactions.

　　The platform should establish an anchor credit management system.

　　On June 29th, according to the "618" public opinion analysis report on consumer rights protection released by China Consumers Association, the Fashion Shopping Community Gaining App was named for selling fake and shoddy products, and Luo Yonghao live broadcast with goods overturned. Yesterday, Luo Yonghao responded to the roll call of China Consumers Association, saying that the description was objective and thanked him for his supervision. Luo Yonghao explained that after the "take some time" flowers on the shelves in its live broadcast room withered after arrival, they immediately contacted all consumers who bought the product for a refund and double indemnity.

　　In fact, in Luo Yonghao and other high-profile head anchor broadcast rooms, once the products with goods have problems, under the supervision of online public opinion, after-sales service is relatively guaranteed. The reporter noticed that among the problems reflected by many consumers, in the live broadcast rooms of small and medium-sized anchors on various platforms, problems such as merchants refusing to deliver goods after buying low-priced goods, and goods bought in the live broadcast room not supporting 7 days of unreasonable return still frequently appear.

　　This time, in view of the problem that some consumers have no place to make after-sales complaints after experiencing quality problems in the products purchased in the live broadcast room, the Code requires the platform to establish a convenient complaint and reporting mechanism, disclose information such as complaints and reporting methods, and handle complaints and reports in time. The "Code" also proposes to formulate a catalogue of goods or services prohibited from being promoted in this platform and corresponding rules; Establish credit management systems such as credit evaluation, rewards and punishments for merchants and anchors, and strengthen their awareness of compliance and trustworthiness; Improve the information preservation system of goods and services transactions, and preserve the relevant contents of online live marketing transactions according to law.

[Text/Observer Network Xu Ganang]

Recently, a great event happened in the domestic automobile circle: at the Moroccan station, the first stop of the 2019 World Touring Car Competition (WTCR) which ended on April 7, the first place was a China brand car: Geely Link.

It is worth mentioning that this is also the first time that China automobile brand has entered the stage of the top international RV race.China won the first place at its first show.The Swedish driver bjork, who was driving this Lectra racing car, exclaimed that it was "completely unexpected", climbed onto the roof of Thed Bj?rk after the race and waved a five-star red flag.

Bjork standing on the Lectra 03 waving a five-star red flag is from WTCR.

Video/Observer Network Zhang Yiqing

For his behavior, some netizens made a discordant voice and thought that this flag was "arranged" by Geely.

Today, Weibo certified @ Geely Yang Xueliang, vice president of Geely Automobile Group, to come forward, and called a netizen who questioned this matter alone, saying: The national flag was not prepared by Geely, but was brought by the spectators on the spot; When interviewed after the race, bjork said that he felt the fans’ love for racing and their support for the team and him, and he waved the five-star red flag happily without hesitation. "If you don’t applaud, there is no need to boo."

According to Autosport, the media in the field of racing, in the first race of WTCR 2019 held at Marrakech circuit in Morocco from April 6 to 7, four drivers of Swedish Cyan Racing team drove four Geely Racing cars.In the three races, Lectra 03 was on the podium.: I won the runner-up in the first race and the third place in the second race.In the end, he won the championship in the third race.

According to China Racing Miscellaneous Affairs, before this WTCR, no car brand from China dared to challenge the international top touring car race, but Lectra took the lead in taking the first step, winning the first championship this season in the world’s top race, which also made China manufacturing further reach the world peak.

Link 03 Figure from WTCR

After the game, judging from the video pictures circulating on the Internet,Bjork, holding a five-star red flag, stood on the roof and held his head high.In the end, bjork and Yang Xueliang, vice president of Geely, jointly took the stage to receive the award.

Figure from Twitter

This incident attracted the discordant voice of some netizens on Weibo. On the 10th, Weibo certified Vice President of Geely Automobile Group @ Geely Yang Xueliang.Alone @A netizen, the latter said on the 9 th, "These days, it’s almost time to brush the screen for any world champion. No one from China in the whole team has called a foreigner to wave a five-star red flag." This netizen believes that the five-star red flag was provided by Geely to the drivers, and the latter also spent 100 million yuan, which was "quite worthwhile".

The netizen wrote a message under the Weibo: "I can’t see others being better than myself, but I think it’s natural to see foreigners being better than myself." "You can do it!" "Let’s rub the heat in another way."

Yang Xueliang replied that it is not a day’s work to participate in the world’s top events and build a successful team, nor can it be achieved by just paying money. No long-term comeback, no progress, no broad-minded mind,It is difficult for foreigners to wave the flag.

At 4 o’clock in the afternoon, Yang Xueliang once again issued a document to respond to the "foreign drivers holding five-star red flags".

Observer Network has noticed that many foreign auto media and self-media are also very concerned about winning the championship. Even the official Twitter of WTCR sent a message to congratulate China automobile brands.

WTCR official Twitter

Dutch RTL TV station

Since the media in the field of racing, this number of fans is 34,000.

In 2010, Geely Group acquired 100% equity of Volvo Car and related assets for US$ 1.8 billion, and the latter, including intellectual property rights, was owned by Geely Group. The engine of the Lectra 03 was also jointly developed by Geely and Volvo.

Observer. com noted that bjork also expressed his recognition of China automobile brand in an interview with WTCR after the game.

Bjork was interviewed from WTCR video screenshot

Bjork mentioned the problem of Link 03. In the third race of this competition, Cyan Racing team had two Lectra 03 cars that did not finish the race for some reason. Bjork expressed a little worry. "Because all four cars are the same car, problems in one car may appear in another car immediately."

This article is an exclusive manuscript of Observer. It cannot be reproduced without authorization.

Zhang Xinxin, a student from Wenquan Village, Andi Town, yinan county City, Linyi City, Shandong Province, has a difficult family life. He used to need to borrow someone else’s mobile phone to attend the "air class" offered by the school. The picture shows a volunteer from yinan county Da Ai Yimeng Volunteer Service Team (right) sending a tablet computer to Zhang Xinxin and teaching her how to use it. Photo by Du Yubao (People’s Vision)

Students are reading personalized books recommended by e-readers. Photo by Shi Yalei (people’s picture)

　　The COVID-19 epidemic has had a great impact on consumption in China in the first quarter of this year. The data shows that from January to February, the total retail sales of consumer goods nationwide decreased by 20.5% year-on-year. However, in the "home" life and "cloud" life, the sales of some consumer electronic products have increased against the trend, which has become a bright color when consumption is cold in the short term. Green consumer products represented by electronic products are helping to boost consumption and consumption upgrading.

　　Electronic products sell well against the trend

　　"Kindle reader, Bluetooth speaker … …” Zach Li, an engineer working in Beijing, found that he spent the most on electronic products besides daily necessities such as rice, oil and salt.

　　"Reading, games and music are all long-term learning and entertainment activities for epidemic prevention at home, and these electronic products make it long and boring ‘ Zhai ’ Life adds interest. " Zach Li said.

　　When consumption was cold due to the epidemic, "cloud life" drove the sales of some consumer electronic products to increase greatly, and the supply of emerging products continued to increase, allowing many new formats to develop against the trend.

　　Statistics from the National Bureau of Statistics show that from January to February this year, the demand for electronic products such as 3D printing equipment, smart watches and smart bracelets increased rapidly, and the output increased significantly year-on-year, with growth rates of 101.0%, 119.7% and 45.1% respectively. The growth momentum of emerging kinetic energy has not changed.

　　On several major e-commerce platforms, the sales of electronic products have also increased. In February, notebook computers, tablet computers, printers and smart cameras became hot items on e-commerce platforms such as Suning.cn and JD.COM, and some products were even out of stock. Perhaps it is precisely because of the new consumer demand generated by the epidemic that many consumer electronics companies choose to release their new products in the near future. Among them, Apple recently launched a new tablet iPad Pro and computer Macbook Air, which received wide attention.

　　Smartphones hit bottom and rebounded.

　　The situation of epidemic prevention and control in China continues to improve, and the consumer market is recovering with the warm spring. At the same time, related enterprises have also actively launched "self-help".

　　In the field of smart phones, the rebound and recovery of consumption are more obvious. Previously, affected by the epidemic, many mobile phone manufacturers closed their factories, and normal mobile phone production could not be guaranteed. Under the background of the whole society’s resumption of work and production, the mobile phone industry is increasing its productivity, and the output is gradually approaching the normal level. Recently, many mobile phone manufacturers, such as Huawei, have said that they are fully restoring the supply chain to ensure market supply.

　　A person in charge of a mobile phone manufacturer said that from the sales performance at the beginning of March, the sales volume of smart phones in China has approached or even exceeded the same period last year. Industry insiders predict that the domestic 5G smartphone market is expected to resume its growth momentum in the second quarter of this year.

　　While increasing horsepower to ensure production, the release of new machines by major manufacturers has also been carried out one after another. Since late February, the listing speed of new 5G mobile phones has obviously accelerated. According to the data of China Information and Communication Research Institute, there were 16 new models listed in February this year, including 11 5G mobile phones. Recently, Huawei held an online conference to release three P40 series mobile phones to the world — — P40, P40 Pro and P40 Pro+. It is worth mentioning that this model is equipped with the HMS Apps terminal cloud service ecosystem independently developed by Huawei.

　　Experts said that in the fields covered by "new infrastructure", 5G is considered to be the top priority, and the industrial chain extended by 5G will also be rapidly driven. Thanks to the acceleration of "new infrastructure", the construction of 5G infrastructure and the improvement of 5G communication environment will further stimulate the recovery of the industry and promote the arrival of the "replacement tide" of 5G mobile phones.

　　Create a new consumption format

　　In order to better release the new consumption potential, in recent days, the central and local governments have successively introduced a series of measures to promote consumption to promote consumption in electronic products and other fields.

　　A few days ago, the National Development and Reform Commission and other 23 departments jointly issued the "Implementation Opinions on Promoting Consumption Expansion and Upgrading to Accelerate the Formation of a Strong Domestic Market", increased support for electronic products and other fields, and proposed to encourage green smart consumption, accelerate the improvement of recycling networks in the fields of home appliances and consumer electronic products, and encourage enterprises to use technologies such as the Internet of Things, big data and artificial intelligence to promote the intelligent upgrading of various electronic products.

　　At the same time, many governments have accelerated the introduction of preferential measures to encourage green and smart consumption and promote product upgrading through measures such as issuing consumer subsidies and replacing old electronic products with new ones. Many e-commerce platforms have also launched promotional activities such as home appliances and electronic products.

　　Experts said that in this COVID-19 epidemic, new consumption formats and new consumption models represented by electronic products showed strong growth potential. With the progress of science and technology and the acceleration of the updating of consumption concepts, the upgrading and intelligent upgrading of electronic consumer goods and other products will enter a fast-paced stage. How to cultivate and grow the new consumption and upgrading consumption power generated by the epidemic, and how to realize the long-term development of short-term products is a new test faced by the government and enterprises, which is of great significance for stimulating the formation of new kinetic energy and promoting steady economic growth.