CCTV News:In recent years, the tourism industry in North Korea has developed rapidly, and various theme tourism projects are increasing day by day. There is an emerging tourist attraction outside the suburbs of Pyongyang, that is, the Merrill Lynch Aviation Club, which was put into operation in 2016. Guests who come here can take a glider to enjoy the beautiful scenery of Pyongyang and enjoy the pleasure of high-altitude viewing.

Six tourist routes launched by Merrill Lynch Aviation Club

　Merrill Lynch Aviation Club has six routes to choose from, including Wanjingtai, Science and Technology Hall and Future Scientist Street in Pyongyang. In addition, guests can choose customized routes according to their own preferences, and the prices vary from high to low from $200 to $20 according to different routes.

　

　Before flying, you need to change your designated flight suit, wear a helmet and accept safety inspection.

Merrill Lynch Aviation Club has more than 20 ultra-light aircraft made by North Korea for tourism, including runway, bleachers and office buildings. Air travel is carried out from early spring to late autumn. The flight route from the aviation club to Wanjingtai is the longest, with a flight time of more than 40 minutes and a price of 200 US dollars. It only takes more than 5 minutes to hover over the airport once, and the price is 20 dollars once. According to local laws and regulations, journalists are not allowed to take equipment to shoot while flying. After the flight, the reporter felt that the flight was relatively stable and Pyongyang was beautiful. Other tourists also praised the flying experience.

　

　Merrill Lynch Aviation Club visitors:Today, when I was flying, I saw the scenery of Pyongyang from the sky. It was so beautiful.

Merrill Lynch air club touristsI feel very cool. I am not flying in a plane from other countries, but in a plane made by ourselves. I am very happy to see the scenery of our country from the air.

Although the price of the aviation club is not cheap for the local people in North Korea, many people still come to experience it. Some units will also organize employees to visit Merrill Lynch Aviation Club.

Li Yinzheng, waiter of Merrill Lynch Aviation Club:We will do our best to provide more and better services for foreign guests and the Korean people in the future.

Personalized flight route, meticulous and considerate service. You can have a panoramic view of Pyongyang by flying in Merrill Lynch Aviation Club. And it will definitely become the next tourist attraction after coming to North Korea.

Professor Han Qingxiang, a native of Mengzhou, Henan Province, received a bachelor’s degree from Zhengzhou University in 1983; In 1986, he received a master’s degree in philosophy from Jilin University; In 1989, he received a doctorate in philosophy from Peking University. In 1989, he studied at Moscow University. At present, he is the deputy director of education and director of scientific research department of the Party School of the Central Committee of the Communist Party of China, a first-class professor, and a doctoral supervisor. He is also the vice president of the Chinese Humanism Society, the China Marxist Philosophy History Society, the China Marx and Engels Research Society, and the Beijing Philosophy Society. He is also a professor of relevant academic institutions in Peking University, Fudan University and Beijing Normal University, a contact expert of the Central Organization Department, and a lecturer of provincial and ministerial classes of the Party School of the CPC Central Committee. He was selected as one of the "National 100 Million Talents Project", "National Four Talents" and "National First Leading Talents in Philosophy and Social Sciences". Expert in Marxist research and construction engineering, member of the evaluation group of Marxist theory in the State Council.

Han Qingxiang’s main research direction is Marxist philosophy, human science and ability. Recently, he studied political philosophy and the development of contemporary China, as well as the supreme leader’s thoughts on governing the country. He has published more than 190 academic papers in China Social Sciences, Philosophical Research, philosophical trends, Qiushi, People’s Daily, Guangming Daily and other newspapers, and more than 20 papers have been reproduced in full by Xinhua Digest. Seven academic works were published, which had a great influence on the academic community and society. He independently presided over and undertook five projects of the National Social Science Fund, among which "Research on the All-round Development of Man" and "Research on the Theory and Practice of People-oriented from the Perspective of Scientific Outlook on Development" were the key and major projects of the National Social Science Fund. The paper "Socialist Market Economy and the Shaping of People" won the "First National Hu Sheng Youth Academic Award", and the series of "Philosophical Theory Innovation" edited by the editor won the "13th China Book Award". In 1997, he was awarded the honorary title of "Top Ten Outstanding Youth of the Party School of the Central Committee of the Communist Party of China" and won the "Teaching Excellence Award of the Party School of the Central Committee of the Communist Party of China" for five times.

Li Kunyu, a doctoral student majoring in Marxist philosophy in Jilin University, interviewed Professor Han Qingxiang.

Reporter:Hello, Teacher Han. Can you tell us why you chose philosophy major and how you became attached to your alma mater?

Han Qingxiang: ok! Why I chose philosophy and how I became attached to my alma mater, Jida University, is the result of all kinds of opportunities in my study and growth experience under the special historical environment. In 1972, I graduated from junior high school. Although my academic performance was excellent, I was "recommended" to go to senior high school. I had to drop out of school and go home to do farm work. I have driven a tractor, sprayed pesticides, planted fields, etc., and suffered the hardships of life. After the resumption of the college entrance examination in 1977, I spent two years preparing for it, and finally entered Zhengzhou University with a score of dozens of points higher than that of the previous line. To tell the truth, I didn’t know much about how to choose a major at that time. Some "knowledgeable" folks suggested that I apply for the Department of Political Education. I never thought that a year later, the Department of Politics and Education was divided into branches, and I was assigned to the philosophy major. It was not easy to go to college at that time, so I was happy to accept it when I came.

Professor Han Qingxiang is a guest in Interview with Xinhua.

Under the guidance of teachers and friends, the more I learn, the more interesting I am about philosophy. With the in-depth study and thinking, I decided to take the postgraduate entrance examination in my junior year. In order to be admitted to graduate school smoothly without disturbing other students in the dormitory, I discussed with the counselor and slightly modified the corner of the bathroom to create a "small book room" for myself to study at night. Later, I successfully obtained the master’s degree from Professor Zhang Weijiu of Jilin University. At that time, in my impression, the philosophy discipline of Jilin University had a great influence in the national academic circles. And with the understanding of the research results of philosophy experts in Jilin University, I realized that philosophy can make us see the world with "two eyes" and have wisdom: sensibility and rationality; Essence and morality; Truth and value; Tao and technique. This has a close relationship with Jilin University.

Reporter:Can you recall something that impressed you during your study at Jida University for us?

Han QingxiangWhat impressed me the most is that the winter in Changchun is very long, and there is no interest temptation. On the contrary, I have achieved my study and read a lot of books. The second impression is that Jilin University is taught by famous teachers. Gao Qinghai, Shu Weiguang, Che Wenbo, Zou Huazheng, Zhang Weijiu and other well-known national experts have personally given lectures to our graduate students, and we have really benefited a lot! Also, Zou Guangwen and I studied in Jilin University and formed a profound friendship. We studied together, ran together, studied together and had academic exchanges with each other. The learning environment of Jida University is excellent!

Reporter:You have focused on the study of Marxist philosophy, human studies, and then turned to the study of ability ontology and the study of contemporary China’s political philosophy. Today, you focus on the study of the supreme leader’s thoughts on governing the country. So, is there a certain logical connection between your changes in academic research direction these times?

Han Qingxiang: yes, and I consciously let it "have". From 1983 to 1986, I studied for a master’s degree in Jilin University, and the achievements and thoughts of teachers such as Gao Qinghai, Zhang Weijiu and Zou Huazheng had a great influence on me. In 1986, I went to Peking University to study for a doctorate. Under the guidance of Mr. Huang Yisen, I began to take human studies as the direction and focus of my study and research. During my master’s and doctor’s degrees, I paid attention to the interpretation of Marxist philosophy, read many classic texts, and firmly believed in Marxism! One of the issues I was most concerned about at that time was the philosophical road opened by Marx and the essence, basic value and development course of Marx’s philosophy. In my opinion, this is the first thing that should be clarified in the study of Marxist philosophy. Through research, I have come to the conclusion that "Marx’s philosophy is essentially a theory of practice generation".

In my opinion, the revolutionary changes achieved by Marx’s philosophy are mainly reflected in facing the real life world, paying attention to the living situation and development destiny of real people, criticizing the old world in a philosophical way, changing the old world and establishing a new world in a practical way, so as to realize the liberation of the proletariat, the full play of human ability and the free and all-round development of everyone. Because I interpret Marx’s philosophy as the theory of practice generation, I will naturally pay attention to human problems. Marx’s philosophy is essentially a practical generative philosophy, whose subject is man and whose purpose is man, and man confirms and realizes himself in practice. People’s confirmation and realization of themselves in practice is actually an understanding of human nature. This is the inevitability of my theoretical logic from Marxist philosophy to humanistic research. Another logic that prompted me to turn to the study of human studies is the development of China’s history. In addition to the logic of theoretical research, the logic of China’s social and historical development and the logic of times development, the guidance of the old-timers in the philosophical field is also an important factor that leads me to the road of humanistic research. When I was studying for a master’s degree in Jilin University, Professor Gao Qinghai and Professor Zou Huazheng had already started to teach human studies, which greatly inspired my later research on human studies. When I was studying for my doctorate in Peking University, Professor Huang Yisen urged me to take human studies as the key research direction. These are the general clues for me to turn from Marxist philosophy to humanistic research. Of course, I consciously use Marxism to guide my humanistic research and critically reflect on the research results of western people’s problems.

Professor Han Qingxiang was interviewed by Guangming. com.

I really began to study "human studies" in 1986 when I was studying for my doctorate. From 1986 to 1996, I spent 10 years constructing the theory of human studies, including the relationship between philosophy and man, the object of human studies, the orientation of human studies, the nature of human studies, the relationship between human studies and anthropology, the basic categories of human studies, the methodology of human studies, the basic theoretical system of human studies, the mission of human studies and so on. I position my study of human studies as a science of how people become "yes" and how people become "people".

It takes many foundations and conditions to make people become human beings. I think there are two basic conditions, namely, moral literacy and ability and quality. Morality emphasizes being a man and ability emphasizes doing things, and it is best to have both ability and political integrity. China’s traditional culture, especially Confucian culture, emphasizes being a man and worships moral theory. However, it seems that we have not done enough research on human ability and its development. We attach great importance to morality, and we still have to stick to it today! However, people’s ability and its value and significance are not paid enough attention. On the premise of paying attention to moral values, I try to focus on the development and development of human ability from philosophy. My research ability is mainly based on two considerations: one is to make people become people; The second is to make China truly become China. No matter the individual or the country, there is a "should be" concept and value part, and there is also a "real" strength and ability problem. Without strength and ability, it is difficult to implement what should be done, and it is difficult for people to become human beings and countries to become countries. From this, I moved from human studies to philosophical research on the problem of ability, and the core achievement was to put forward the "ability-based theory." In 1992, I published the Cultural Essence of Market Economy-Competence-based in Guangming Daily. Subsequently, at the invitation of the editor of Journal of Peking University, I used 16,000 words to elaborate and demonstrate the competency-based theory in depth and systematically, entitled "Competency-based Theory and the Development of Contemporary China". After the competency-based theory was put forward, it had a great influence in academic circles and society.In 2005, I published "Capacity Building and the Development of Contemporary China" in China Social Sciences, which further demonstrated the concept of competency-based. The concept of competence-based and the concept of fairness and justice are essentially complementary. The essence of the concept of competence-based is to eliminate the injustice brought by the supremacy of power, that is, to pursue justice, and also to require justice internally. The real establishment of the concept of competence must be based on justice. Some unfair phenomena in society are often caused by some lack of ability standard, specifically by the improper combination of some powerful people and capital. The concept of competency-based emphasizes that, on the premise of adhering to morality, people who have the ability to make achievements should be in their proper positions. Everyone should eat by their ability and stand on their merits. As long as they have the ability, they will have opportunities. As long as they have the ability and can be brought into play, people will easily become talents. Competence-based is a cornerstone, a foundation and a combination point to realize the unity of fairness and efficiency.

My in-depth thinking on human studies and ability prompted me to turn to the study of contemporary China’s political philosophy. First of all, in the study of ability, I found that the bureaucracy in China’s traditional political field to a certain extent often makes some people’s ability not be fully exerted, which becomes the main obstacle to make people become human beings and realize the ability standard; At the same time, the history and reality of China show that politics, as a force, has always influenced all aspects of our Chinese. In the philosophical analysis of the contemporary "China problem", I found that many problems are mostly related to political factors in the traditional and modern society of China. Therefore, I went to the study of contemporary China’s political philosophy, and put forward the theory of social hierarchy as a framework for analyzing the China issue. In my opinion, behind the system is the social structure. Without the reform of the social structure, it will be difficult for the system reform to achieve results. The traditional social hierarchy is a "root" that breeds and causes many problems in contemporary China. To transform the social hierarchy, the broad masses of the people are the main body, and the Communist Party of China (CPC) people are the main body.

The Communist Party of China (CPC) is the leading core of Socialism with Chinese characteristics’s great cause and the backbone of Chinese people. In the new era, our party faces "four major tests" and "four dangers". Since the 18th National Congress of the Communist Party of China, Do not forget your initiative mind, the CPC Central Committee with the Supreme Leader as the core, has persisted in the people-centered development thought and continued to move forward, stressing that it is necessary to be hard while the iron is hot, and demanding that the Party should manage the Party strictly and comprehensively, and reshape the new ecology of political development. Therefore, I will focus my research on contemporary China’s political philosophy on paying attention to and studying the thoughts of the Supreme Leader General Secretary on governing the country. The more I study, the more I firmly believe that the CPC Central Committee with the Supreme Leader as the core has provided a very favorable academic environment for China intellectuals to make great achievements in the vast world.

From philosophy to human studies, to the study of human ability, and then to the study of contemporary China’s political philosophy, it is the result of the development of various logics to pay attention to the study of the supreme leader’s thoughts of governing the country and politics today. These studies also constitute an organic whole, and their internal theoretical logic is consistent. This is the basic course of my academic research and the general context of the development of my academic thoughts. Thankfully, in the process of academic research, the research results of human studies, competency-based theory, the theory of social hierarchy structure and the research results of the supreme leader’s thoughts on governing the country have been confirmed and confirmed in the new concepts, new categories and new expressions of the CPC Central Committee’s new ideas of people-oriented Scientific Outlook on Development, strengthening the party’s ruling ability construction, supply-side structural reform and governing the country.

Reporter:You have published hundreds of articles in China Social Sciences, Philosophical Research, Qiushi and other important journals. "How can you ask the canal to be so clear, so as to have flowing water from its source?" Can you give us some suggestions on academic article writing from your point of view?

Han QingxiangNot everyone has to write academic articles, nor is it suitable for everyone to write academic articles. The most fundamental thing about academic articles is their academic nature, that is, they must have a healthy academic conscience, a certain degree of academic foundation, academic support, and academic norms. Of course, the most important thing is to make arguments and suggestions for the party and the people, with Marxism as the guide!

First, when writing academic articles, we should be clear about the conscience and mission of scholars and correct the academic mentality. Writing academic articles is a matter of conscience, and articles will last forever. Fichte once said: "Scholars are the teachers of human beings" and "should be the best moral people of his time". Young scholars must make clear the responsibilities and missions of scholars, correct their academic mentality, see if they are suitable for the academic bowl, and try their best to overcome the short-sighted behavior of impatience and quick success. Only in this way can the academic articles written be meaningful and valuable.

Second, writing academic articles should pay attention to laying a good foundation for learning and raising. Writing academic articles requires certain academic training, and it is necessary to systematically and skillfully master the relevant knowledge and materials in this discipline and field. This is the basis for writing academic articles. Without this foundation, it is difficult to build a high-rise academic building for scholars. Therefore, to write a good academic article, we should lay a good foundation, constantly learn new knowledge, and accumulate a lot of money.

Third, the article should have theoretical support. The key to academic articles is to have your own insights and thoughts. Academic development, academic innovation, and scholars’ growth can’t just make footnotes on other people’s theories. You can’t just let your brain become a racetrack for other people’s thoughts. Under the premise of adhering to inheritance, we must pay attention to innovation and development, and take all kinds of theories and resources for our use. We should try our best to make our articles thoughtful, rational and logical, that is, to form our own theoretical pulse.

Fourth, we should have an academic analysis framework. First of all, we must have a sense of problems and be able to find problems. Learning with questions can narrow the research boundary and focus on the core of the problem to improve the depth of the research; Secondly, we should pay attention to the accumulation and application of some good analytical frameworks, and effective analytical frameworks can get twice the result with half the effort. For example, I use social hierarchy to analyze the China issue, which is an analytical framework. For another example, I put forward the theory of three forms of Marxist philosophy by using the analytical framework of "politics, academics and the masses". In addition, it is necessary to read more original books and lay a solid theoretical foundation, and pay more attention to the academic frontier issues concerned by newspapers and theoretical circles.

Finally, academic research should adhere to the guiding position of Marxism; It is necessary to make arguments and suggestions for the party and the people; We should think about problems with philosophy, convey the times with ideas, lead development with ideas and develop theory with practice.

(Source/School of Philosophy and Social Sciences)

State and municipal people’s governments, provincial committees, offices, departments and bureaus:

"Yunnan Province" 14 th Five-Year Plan "for the Innovation and Development of Biomedical Industry has been agreed by the provincial people’s government and is hereby issued to you, please implement it carefully.

General Office of Yunnan Provincial People’s Government

March 17, 2022

(This piece is publicly released)

In order to accelerate the innovation and development of the biomedical industry, this plan is formulated according to the 14th Five-Year Plan for National Economic and Social Development in Yunnan Province and the Outline of Long-term Objectives for the Year 2035, combined with the reality of our province.

I. Development Status and Situation

(A) Development effectiveness

During the "Thirteenth Five-Year Plan" period, the provincial party committee and the provincial government conscientiously implemented the spirit of the important speech of the Supreme Leader General Secretary on his inspection of Yunnan, and on the basis of continuously building eight key industries and world-class "three cards", put forward the strategic deployment of focusing on cultivating five trillion-level pillar industries and eight billion-level advantageous industries and building a modern industrial system. Biomedical industry, as a strategic emerging industry with a focus of 100 billion yuan in our province, has steadily expanded its scale, significantly enhanced its innovation ability, increasingly optimized its policy environment, and continuously improved its economic benefits. Its operating income increased from 124.109 billion yuan in 2015 to 252.145 billion yuan in 2020, with an average annual growth rate of 15.23%, and its added value increased from 36.587 billion yuan in 2015 to 73.14 billion yuan in 2020. The average annual growth rate reached 14.86%, the business income and added value doubled, and a research and production system of biotechnological drugs focusing on vaccines was gradually formed, and a whole industrial chain development system of natural drugs (ethnic Chinese medicines) featuring proprietary Chinese medicines, Chinese herbal pieces, extracts and health products was established.

In 2020, the province’s Chinese herbal medicine planting (breeding) industry will realize an operating income of 51.611 billion yuan; The biomedical manufacturing industry realized an operating income of 59.592 billion yuan; The biomedical commerce and trade industry realized an operating income of 140.942 billion yuan. There are 163 pharmaceutical manufacturing enterprises above designated size (including 1 enterprise with operating income exceeding 10 billion yuan and 5 enterprises with 1-10 billion yuan). There are 48 varieties with sales income exceeding 100 million yuan (including 5 varieties exceeding 1 billion yuan and 4 varieties with 500-1 billion yuan). Up to now, there are 9 biomedical enterprises listed on the main board and growth enterprise market in the province.

1. The biotechnology pharmaceutical industry has made breakthrough development.

In 2020, the province’s biological products manufacturing industry above designated size represented by vaccines achieved an operating income of 5.357 billion yuan, accounting for 15.6% of the operating income of pharmaceutical manufacturing industry above designated size. There are 13 vaccine varieties on the market, and the operating income of vaccine enterprises has increased from 800 million yuan in 2009 to 4.8 billion yuan in 2020, and the biotechnology drug industry has made breakthrough progress. The inactivated enterovirus 71 vaccine independently developed by the Institute of Medical Biology, Chinese Academy of Medical Sciences was launched in December 2015, and the annual operating income of a single variety was nearly 2 billion yuan. The 23-valent pneumococcal polysaccharide vaccine developed by watson biological was launched in July 2017, with an operating income of 688 million yuan in 2020; The first trivalent pneumococcal polysaccharide conjugate vaccine in China and the second trivalent pneumococcal polysaccharide conjugate vaccine in the world went on the market in April 2020, with an operating income of 1.658 billion yuan in the first year, and the market prospect is considerable. Some traditional pharmaceutical companies and scientific research units have accelerated the layout and development of biotechnological drugs. Suparutide injection, a long-acting hypoglycemic drug developed by Kunyao Group, has obtained clinical approval, and Sino Pharmaceutical has carried out research on new drugs of humanized CD22 antibody immunotoxin 1.1.

2 Chinese medicine (ethnic medicine) industry scale

In recent years, the traditional Chinese medicine (ethnic medicine) industry in our province has become the main force to promote the development of biomedical industry from small to large and from weak to strong. 60 "Hometowns of Yunyao" and 103 "Pharmaceutical Parks" have become the new force to improve the quality and brand of Chinese herbal medicines. In 2020, the main business income of planting (breeding) and product processing of Chinese herbal medicines in the province will exceed 100 billion yuan, among which the processing and manufacturing of Chinese herbal medicines above designated size, such as proprietary Chinese medicines, Chinese herbal pieces, extracts and health products, will achieve an operating income of about 48 billion yuan, accounting for over 80% of the main business income of biomedical industries above designated size. The planting area of Chinese herbal medicines exceeds 9 million mu, the planting area of 15 varieties of Chinese herbal medicines, such as Panax notoginseng, Paris polyphylla, Dendrobium, Amomum villosum and Radix Aucklandiae, exceeds 100,000 mu, and the standardized planting base of Chinese herbal medicines covers an area of 1.46 million mu, including 22,000 mu of green certification base and 126,000 mu of organic certification base. Sanqi, Erigeron breviscapus industry has formed a whole industrial chain layout of planting, processing, R&D and production, which has played a very prominent role in demonstrating the development of traditional Chinese medicine industry in the province. Panax notoginseng industry has achieved standardization and standardized planting, and developed relatively complete back-end products such as decoction pieces, preparations and health products, which has become a big variety second only to ginseng. The planting area of the whole province is about 400,000 mu, and the agricultural output value is about 6 billion yuan. A number of Chinese patent medicines and injections such as Panax notoginseng decoction pieces, Xuesaitong soft capsules, Xuesaitong for injection (freeze-dried powder injection), Xuesaitong tablets, Xuesaitong capsules, Panax notoginseng saponins and Xuesaitong injection, etc.

3. The chemical medicine industry has developed steadily.

In 2020, the chemical preparation manufacturing industry and the chemical raw material medicine manufacturing industry above designated size will realize an operating income of 3.52 billion yuan, accounting for 10.2% of the pharmaceutical manufacturing industry above designated size. Initially gathered a number of chemical pharmaceutical enterprises such as Jida Pharmaceutical, Baker Norton, Haobang Pharmaceutical, Sino Pharmaceutical, Longhai Pharmaceutical and Guiyan Pharmaceutical; Longjin Pharmaceutical, Haobang Pharmaceutical and Plant Pharmaceutical cooperated with Indian generic drug companies to actively introduce Indian generic drug varieties to Yunnan; Nine varieties, including amoxicillin capsules, chlorphenamine maleate tablets and ambroxol hydrochloride injection, passed the consistency evaluation of chemical generic drugs.

4. Remarkable achievements have been made in biomedical science and technology innovation.

Driven by scientific and technological innovation, the biomedical industry has gradually embarked on a high-quality development track. Sabin inactivated poliomyelitis vaccine, EV71 inactivated enterovirus vaccine, 13-valent pneumococcal polysaccharide conjugate vaccine and other fist products have been listed one after another, and some varieties are undergoing WHO pre-certification; Covid-19 inactivated pneumonia vaccine, F gene mumps live attenuated vaccine, nine-valent human papillomavirus (HPV) vaccine, rotavirus inactivated vaccine and tetravalent meningococcal polysaccharide conjugate vaccine are in the clinical research stage, which has provided strong support for the rapid development of the vaccine industry during the Tenth Five-Year Plan. Ten innovative drugs, such as KPCXM18, a natural medicine for treating ischemic stroke, Duanjin Jiedu Capsule, a 6-class Chinese medicine, Suparutide injection, and a 1.1-class new drug of bungarus multicinctus venom, were approved by the national drug clinical approval. Winona series products, with authentic Yunnan medicinal materials as the main raw materials, have developed into an important functional skin care brand in China. "Key Technology Creation and Industrial Application of Comprehensive Development of Panax notoginseng" won the second prize of National Science and Technology Progress Award, "Key Technology and Application of Standardization and Industrial Development of Panax notoginseng" won the first prize of Yunnan Science and Technology Progress Award, and three standards of Panax notoginseng, seeds and seedlings and Gastrodia elata passed the international quality standard certification. Panax notoginseng saponins and breviscapine have passed GRAS (generally considered safe) certification recognized by FDA, and entered the catalogue of American botanical medicine raw materials;Tongshu capsule and Xuesaitong soft capsule were approved by FDA to carry out phase II clinical research.

Around the great demand of the development of biomedical industry, a number of R&D service platforms have been built, such as Yunnan Biovaccine Technology Innovation Center, Yunnan Drug Non-clinical Safety Evaluation Research Center, Yunnan Natural Drug Activity Screening and Evaluation Center, Yunnan Stem Cell and Regenerative Medicine Research Center, Yunnan Flower Aromatic Health Products R&D Center, and Yunnan Chinese Medicine Seed Breeding R&D Center. By the end of the 13th Five-Year Plan, there were 47 provincial key laboratories in the biomedical field, 20 engineering technology research centers, 19 engineering research centers, 10 clinical medical research centers and 4 academicians of the two academies in the province, and 12 provincial science and technology leaders were trained, 54 provincial high-level talents were introduced, 4 high-level innovation and entrepreneurship teams were introduced, 553 provincial young and middle-aged academic and technological leaders and 553 provincial innovative talents were trained.

5. Bio-pharmaceutical industry has achieved initial results by attracting big and strong players.

Yunnan Baiyao Group introduced social capital to complete the mixed reform, and the development of the group entered the fast lane; China Resources Sanjiu acquired Kunming Shenghuo Pharmaceutical, and the company’s operating income increased significantly; Guizhou Bailing invested in Yunnan plant pharmaceutical industry, focusing on characteristic products, optimizing product structure, and implementing large-variety brand strategy. The scale of the enterprise has maintained rapid growth for many years. Well-known enterprises inside and outside the province, such as Sinopharm Group, Shanghai Pharmaceutical Group, Guangzhou Pharmaceutical Group, Tasly Pharmaceutical, Kangenbei Pharmaceutical, Shenwei Pharmaceutical, New Green Pharmaceutical, Beijing Tongying, Fangsheng Pharmaceutical, Jilin Xingshen, Hong Kong Juzhang and Shenzhen Botton, have landed in Yunnan and actively participated in the healthy development of the biomedical industry.

(B) Advantages and shortcomings

1. Location advantage

Yunnan has outstanding geographical advantages. It is adjacent to Guizhou and Guangxi in the east, Sichuan in the north, Tibet in the northwest, and Myanmar, Laos and Vietnam in the west and south. It is an important channel connecting South Asia, Southeast Asia and the Indian Ocean region, and an important intersection of the "Belt and Road" construction and the national development strategy of the Yangtze River Economic Belt. The biomedical industry has a huge potential market, which can be built on the basis of vaccines and traditional Chinese medicine (ethnic medicine)

2. Resource advantages

Yunnan has obvious three-dimensional climate characteristics, many types, beautiful mountains and rivers, pleasant climate and outstanding biodiversity characteristics. It is known as the "plant kingdom", "animal kingdom", "microbial kingdom", "hometown of medicinal materials" and "treasure house of biological genes", and is the province with the richest biological resources, natural medicines and ethnic medicine resources in China. According to the statistics of the third national survey of traditional Chinese medicine resources, there are 6,559 kinds of traditional Chinese medicine resources in the province, accounting for 51.4% of the total number of kinds in the country, more than 2,000 kinds of ethnic medicine resources and more than 10,000 folk prescriptions.

3. Advantages of industrial base

Notoginseng Radix, Rhizoma Paridis Yunnanensis, Erigeron breviscapus, Dendrobium candidum, Fructus Amomi, Rhizoma Gastrodiae, Poria Yunensis, Radix Angelicae Sinensis, Radix Aucklandiae, Radix Gentianae Yunnanensis and other "Top Ten Yunyao" brand medicinal materials have excellent quality and are widely recognized in the industry. It has built a domestic raw material base for high-quality natural medicines and health products. The large varieties of Yi medicine represented by Yunnan Baiyao, the unique ethnic medicines such as Dai and Naxi, and the unique ethnic medical technologies such as Dai medicine, which are in the same strain as the traditional medical systems of neighboring countries, provide rich ethnic medical resources for the innovation, inheritance and development of traditional Chinese medicine and the opening up of markets for South Asian and Southeast Asian countries. Gu Fangzhou, known as the "father of polio vaccine in China", engaged in the research of live attenuated polio vaccine in Yunnan, established the method of isolation and finalization of polio virus, formulated the trial production and safety standards of live polio vaccine, and formulated the "Rules for the manufacture and verification of live polio vaccine", which guided the production and identification of billions of vaccines in China and laid a solid foundation for the rapid development of vaccine industry in our province.

4. Shortcomings of rapid industrial development

First, the industry is small in scale and weak in competitiveness. The overall scale of Yunnan’s biomedical industry is small. Among the top 500 main business incomes of the national pharmaceutical industry, there are only 10 in Yunnan. The overall competitiveness of the biomedical industry, which is dominated by traditional Chinese medicine, is weak, especially affected by the national medical reform policies such as the catalogue of auxiliary drugs of traditional Chinese medicine, the catalogue of medical insurance, and the consistency evaluation of traditional Chinese medicine injections. The scale of biomedical manufacturing industry has declined slightly for two consecutive years.

Second, the industrial structure is not excellent and the industrial chain is incomplete. The development of standardized planting (breeding) bases of Chinese herbal medicines lags behind, the phenomenon of small varieties of Chinese herbal medicines is prominent, the research foundation is uneven, and the competitiveness of products is generally weak; Vaccines are the main biotechnological drugs, but the pipelines of antibody drugs, biological similar drugs, cell products, blood products and other products are not rich, and the upstream and downstream supporting industries are basically blank; Small amount of chemicals, lack of original research drugs and high-end generic drugs; The development level of medical devices and veterinary drugs is low.

Third, the core competitiveness of enterprises is weak, and the degree of specialization of the park is low. There are few well-known enterprises and leading enterprises, leading enterprises are not aware of advanced layout and innovative R&D activities, and the industry is not leading enough; Insufficient investment in research and development, lack of influential and innovative varieties, and weak core competitiveness; The level of professional development of biomedical industrial park is not high, the supporting system is not perfect, and the public R&D and service capabilities are weak.

Fourth, innovation ability is not strong, and high-level talents are lacking. The research and development system of new drug creation is imperfect, the resources are scattered, and the technical level is not high, which does not match the needs of the industrial chain; Lack of forward-looking scientific research ability for common technologies, key technologies and cutting-edge technologies needed for rapid industrial development; There are few innovative products in other industries except vaccines; The linkage between enterprises and scientific research institutions is not close, and the contradiction between supply and demand in the transformation of scientific and technological achievements is prominent; Lack of high-level R&D innovation centers and insufficient public R&D service platforms such as drug safety evaluation (GLP), drug clinical evaluation (GCP) and contract R&D institutions (CRO); There is a serious shortage of high-level innovative talents, management talents and teams.

Fifth, brand building is not enough, and market development ability is weak. Enterprises are weak in coping with industrial policies such as medical reform, drug review and approval, and drug production supervision, and weak in market cultivation and brand building of their own products; There is a lack of systematic publicity highlighting the advantages and characteristics, insufficient excavation of superior Chinese herbal medicine varieties, time-honored traditional Chinese medicine and ethnic medicine culture, and weak brand building and market promotion of "Yunyao".

(3) Opportunities and challenges

1. Health needs are increasing.

With the increase of sub-health population and the acceleration of population aging, people’s demand for health products has increased rapidly; The demand for health consumption has changed from medical treatment to disease prevention, health care and health promotion; The national new medical reform plan puts the prevention and control of diseases in the first place, and pays more attention to "preventing diseases before they occur". Traditional Chinese medicine (ethnic medicine) will be promising.

2. Building a domestic and international dual cycle will bring new opportunities for industrial development.

The COVID-19 epidemic has had a great impact on the global industrial chain and supply chain. It is an inevitable requirement to maintain a stable and healthy economic development by adjusting the economic development path, opening up the international circulation, smoothing the domestic circulation, coordinating development and security, enhancing the autonomy, sustainability and resilience of economic development. Seize the development opportunities brought by the Regional Comprehensive Economic Partnership Agreement (RCEP), make full use of Yunnan’s geographical advantages in connecting South Asia, Southeast Asia and the Indian Ocean region, and exchange the traditional medicine with neighboring countries, realize the smooth connection with the biomedical industry in South Asia and Southeast Asia, and accelerate the construction of a new international and domestic dual-cycle development pattern.

3. The epidemic situation in COVID-19 affected the development pattern of pharmaceutical industry.

After the outbreak of COVID-19, COVID-19’s vaccine research and development and production have become the focus of international competition in the field of biotechnology drugs, which puts forward new requirements for the corresponding research and development technology system, experimental evaluation, manufacturing capacity level and organizational management efficiency. With the development of modern biotechnology such as genetic engineering, cell engineering, tissue engineering, biosynthesis, bioinformatics and precision medicine, biotechnological drugs such as vaccines and antibody drugs have become the main direction of the transformation and upgrading of the biomedical industry. The competitive advantages of prescription and medicine represented by "three drugs and three parties" are prominent, and the modern innovative Chinese medicine with clear mechanism of action and definite clinical effect has obvious competitiveness. The demand for medical materials represented by ventilators, testing reagents, medical masks and protective clothing has surged, which has promoted the development of the medical device industry.

4. Competition in domestic pharmaceutical industry is becoming increasingly fierce.

All provinces (autonomous regions and municipalities) take biomedicine as a priority industry, and Beijing, Shanghai, Jiangsu, Guangdong and other provinces (municipalities) have been at the forefront of the country by virtue of their own geographical, policy, talent and technical advantages; Shandong, Sichuan, Hubei, Jiangxi and other provinces have also accelerated the pace of industrial development, and the competition between regions has become increasingly fierce. The reorganization of enterprises in the industry is frequent, and super-large enterprises are constantly emerging. The development trend of agglomeration is obvious, full of opportunities and challenges.

5. The medical reform policy forces the pharmaceutical industry to develop with high quality.

The research and development, production and sales of pharmaceutical products are highly dependent on policy factors, and the industrial development is deeply influenced by policy regulation. The continuous adjustment of various policies, such as drug supervision, the catalogue of traditional Chinese medicine auxiliary drugs and the new medical insurance catalogue, has prompted pharmaceutical enterprises to increase investment in research and development, take a higher quality development path, change from extensive development to refined development mode, and change products from imitation to original innovation. At the same time, information technology represented by mobile medical care, cloud computing, big data and Internet of Things has begun to penetrate into all aspects of the biomedical industry.

6. Competition for innovative drugs has intensified.

At present, the research and development of major innovative drugs are still led by well-known multinational companies, and the competition for technology, talents and funds in the biomedical industry is extremely fierce. Large pharmaceutical companies focus on developing innovative drugs for clinical value in the fields of biotechnology drugs and chemical drugs, while expanding new indications of existing products and expanding upstream and downstream business chains. Pharmaceutical companies with obvious competitive advantages in core products, diversified products and outstanding R&D capabilities will have stronger competitiveness and anti-risk ability. The global vaccine industry presents an oligopoly pattern, with the top 10 companies accounting for 95.7% of the total vaccine market share, and the four vaccine giants GSK (GlaxoSmithKline), Merck, Sanofi and Pfizer accounting for about 80% of the total market share. In the future, the global vaccine market has great growth potential and will grow rapidly with a compound annual growth rate of 10%. The rapid development of frontier technologies such as gene therapy and cell therapy is expected to form major innovative drugs and new supporting technologies. The patents of the top 10 original drugs in global sales, such as Hummel, Merlot and Avastin, are about to expire, and generic drugs and bio-similar drugs are expected to usher in new opportunities. From the national situation, the major achievements of new drug research and development are mainly concentrated in Beijing, Shanghai, Jiangsu and other places, and innovative enterprises led by new drug research and development, such as Hengrui Pharma and Wuxi PharmaTech, have a strong development momentum.

Second, the development ideas, principles and objectives

(A) development ideas

Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, we will fully implement the spirit of the 19th National Congress of the Communist Party of China and the previous plenary sessions of the 19th National Congress, thoroughly study and implement the spirit of the important speech of the Supreme Leader’s General Secretary on his visit to Yunnan, conscientiously implement the decision-making arrangements of the provincial party committee and government, grasp the new development stage, implement the new development concept, serve and integrate into the new development pattern, adhere to the problem-oriented, goal-oriented and result-oriented, take innovation as the core, quality as the foundation, and take enterprises as the main body. Market-oriented, focusing on the three key areas of biotechnological drugs, modern Chinese medicine and health products, we will focus on attracting investment accurately, strengthening the main body of enterprises, enhancing innovation ability, building industrial clusters, promoting industrial development with engineering measures, building domestic first-class R&D and production bases of biological vaccines and modern Chinese medicine, domestic top-quality raw materials bases of natural drugs and health products, and biomedical trade bases facing South Asia and Southeast Asia, forming an industrial cluster with important influence in the country, and realizing the high-quality development of Yunnan biomedical industry.

(2) Basic principles

1. Innovation-driven, quality-improved development

Around the industrial chain, deploy innovation chain, build a batch of high-level public service platforms and professional R&D platforms, break through a batch of technologies, reserve a batch of achievements, develop a batch of products and transform a batch of achievements, and promote the high-quality development of Yunnan biomedical industry.

2. Based on advantages and outstanding features

Based on the advantages of Yunnan’s location, ecology, environment, resources and nationality, we will highlight the characteristics of biological vaccines, authentic medicinal materials, ethnic medicine, classic and famous prescriptions, proven prescriptions and cell technology, strengthen product quality and standards, and accelerate industrial transformation and upgrading.

3. Government guidance and market dominance

Innovate institutional mechanisms, rationally allocate resources, break through policy bottlenecks, cultivate and expand market players, release enterprise vitality and market potential, and build a sound market system and policy system.

4. Open cooperation and push forward together.

Improve the soft and hard environment, expand the domestic and foreign markets, and support local enterprises to become bigger and stronger; Introduce well-known enterprises and scientific research achievements to expand the increment; Attracting scientific research institutes from outside the province to develop in Yunnan, jointly cultivating talents, focusing on R&D and innovation, and forming a strong synergy to promote industrial development.

(III) Overall objectives

By 2025, the operating income of the biomedical industry will achieve the goal of "ensuring four guarantees and competing for five", that is, it will reach 400 billion yuan and strive to reach 500 billion yuan, with an average annual growth rate of more than 10%. Among them, the biomedical manufacturing industry will achieve an operating income of more than 150 billion yuan, with an average annual growth rate of more than 20%. The added value of biomedical industry reached 120 billion yuan, with an average annual growth rate of more than 10%. Strive for the biological vaccine industry to achieve the number and value of batch issuance. Facing 2035, we will focus on key markets, increase promotion, actively tap the domestic market, vigorously explore the South Asia and Southeast Asia markets, further enhance the influence and market share of the brand "Yunyao", and build Yunnan into a biomedical R&D innovation and product production and trade center with distinctive characteristics of serving the whole country and radiating South Asia and Southeast Asia, and build an industrial cluster with important influence in the country.

-do it on a large scale. By 2025, we will cultivate more than one enterprise (group) with operating income exceeding 50 billion yuan, more than five enterprises (groups) exceeding 10 billion yuan, more than five enterprises (groups) exceeding 5 billion yuan, more than 20 enterprises (groups) exceeding 1 billion yuan and more than 70 enterprises exceeding 100 million yuan.

-strengthen varieties. By 2025, more than 10 varieties with sales income exceeding 1 billion yuan and more than 60 varieties with sales income exceeding 100 million yuan will be cultivated.

-do an excellent structure. By 2025, the leading development of biotechnological drugs will be realized, modern Chinese medicine (ethnic medicine) will be upgraded and developed, dual-use products for medicine and food will develop by leaps and bounds, and chemical drugs and medical devices will make breakthroughs.

-fill in the short board. We will build and upgrade a number of public R&D and service platforms around biotechnology drugs, modern Chinese medicine and chemical drugs, break through a number of key core technologies, and develop a number of competitive and innovative products.

Third, key tasks

Around the biomedical industry chain, deploy innovation chain, promote the organic integration of industry chain and policy chain, innovation chain, capital chain, supply chain, talent chain and value chain, focus on key core technologies, fill the shortcomings of the platform and increase high-quality varieties. Strengthen leading enterprises and enhance manufacturing capacity. Optimize the industrial layout, strengthen the construction of the park, and form industrial agglomeration. Enhance the brand of "Yunyao", revitalize the stock, introduce increments, expand the total amount, and realize the high-quality development of the biomedical industry.

(1) Strengthen varieties and accelerate the transformation and upgrading of biomedical manufacturing.

Give priority to the development of biological vaccines, modern Chinese medicines (ethnic medicines), Chinese herbal pieces and chemical medicines, vigorously develop biotechnological medicines such as antibody medicines, gene technology, cell therapy and blood products, as well as health products, detection and diagnosis reagents, medium and high-end medical devices, strengthen the research and innovation of biotechnological medicines, modern Chinese medicines, natural medicines, generic medicines, new preparations and health care products, and support the internationalization of vaccines, modern Chinese medicines and medical devices. Focusing on increasing investment in scientific and technological innovation, building a number of well-known enterprises and brand products, introducing large enterprises and groups, encouraging enterprises to acquire and merge, and promoting international development, we will promote digital and intelligent manufacturing and accelerate the transformation and upgrading of biomedical manufacturing.

1. Key development areas

(1) Biotechnology drugs focusing on vaccines

The biotechnology pharmaceutical industry focusing on vaccines is the fastest-growing field in the biomedical industry in our province, and efforts should be made to improve the upstream and downstream industrial chains, enhance the research and development capacity of new vaccines, accelerate the construction of a rapid response system for major infectious diseases, strengthen frontier basic research, and enrich product pipelines.

Focus on Kunming and Yuxi to build biotechnology pharmaceutical industrial bases focusing on vaccines, and vigorously develop new biological vaccines, antibody drugs, biological analogues, cell preparations, blood products such as albumin, coagulation factors and immunoglobulin, and other new products of proteins, peptides and nucleic acids. Enlarge and strengthen the existing biotechnology drug enterprises, encourage vaccine enterprises to build digital and intelligent production lines, and improve the production technology level. Guide enterprises in the province to build, acquire and merge R&D institutions at home and abroad, build a quality system, R&D system and production technology system that are in line with international standards, promote the international registration and WHO pre-certification of biological vaccine products, build a vaccine production and supply base that meets international quality standards and a leading domestic monoclonal antibody drug industry base, increase open cooperation with South Asia, Southeast Asia, Africa, Europe and the United States, and open up markets in South Asia, Southeast Asia and the Indian Ocean Rim.

Traditional vaccines: enterprises are encouraged to develop univalent vaccines, multivalent vaccines and multiplex vaccines with attenuated, detoxified and inactivated products based on pathogenic microorganisms and their metabolites, so as to promote the secondary development and upgrading of biological vaccines.

New vaccines: break through the key core technologies such as efficient genetic engineering construction technology of virus species and strains, screening research technology of pathogen antigen components, bacterial polysaccharide-protein binding technology, large-scale animal cell culture technology, new vaccine adjuvant technology, genetic engineering technology, genetic engineering recombination technology, non-human primate model evaluation, and carry out research and development and transformation of new vaccines such as nucleic acid vaccine, synthetic peptide vaccine, genetic engineering vaccine and recombination vaccines. Increase the forward-looking research and development of mRNA technology in the prevention and treatment of infectious diseases, AIDS, genetic diseases, rare diseases, tumors and other major diseases.

Antibody, protein and nucleic acid drugs: develop monoclonal antibody drugs, neutralizing antibodies, bispecific antibodies, antibody-coupled drugs (ADC), biological analogues, recombinant protein drugs, polypeptide drugs and nucleic acid drugs for diseases such as tumor, immune system, cardiovascular and cerebrovascular diseases and infections.

Animal vaccines: Encourage the research and development of veterinary vaccines such as Class A epidemic vaccines, multi-animal co-morbid vaccines, vaccines for cattle and sheep, vaccines for pigs, vaccines for poultry, and vaccines for pets.

Cell preparation: within the scope permitted by policies and regulations, encourage and standardize the research and development of cell therapy products including stem cells and immune cells; We will carry out research on a series of standards and technical systems such as preparation, quality inspection and safety evaluation of clinical-grade cell products and derivatives, improve their safety, effectiveness and quality controllability, and accelerate the research on clinical application norms of cell therapy.

Blood products: introduce and develop blood products, focusing on the development of coagulation factors, thrombin, human albumin, human fibrinogen, immunoglobulin and other products. Within the scope permitted by the policy, the layout of plasma raw materials will be increased by adding plasma collection stations.

Other biotechnologies: Accelerate the construction of a synthetic biotechnology innovation system, support the research on genome design and synthesis, and provide technical support for basic research on new biological treatment methods, vaccines, materials and disease control.

Make use of the advantages of genetic resources in our province to develop the biomedical industry of non-human primates and carry out research on the protection and rational utilization of human genetic resources; Carry out research on transplant organ cultivation technology and xenotransplantation technology.

(2) Modern Chinese medicine represented by formula granules.

Focus on the quality upgrade, secondary development, new indications mining, economic evaluation, clinical value-oriented research on safety and clinical efficacy evaluation of traditional Chinese medicine, and innovative drug development of traditional Chinese medicine, and make efforts in the research on local standards of characteristic Chinese herbal pieces, quality standards that meet the requirements of Pharmacopoeia, effectiveness and safety evaluation, production process improvement, and automation, intelligence and information construction of production and processing.

Focus on Kunming, Yuxi, Chuxiong, Dali, Wenshan, Baoshan, Pu ‘er, Honghe and other cities to develop modern Chinese medicine. On the basis of medicinal animal and plant resources such as Panax notoginseng, Erigeron breviscapus, Gastrodia elata, Paris polyphylla, Periplaneta americana, leech, etc., and taking the development of characteristic ethnic medicines such as Yi medicine and Dai medicine as a breakthrough, we will speed up the cultivation of large varieties of modern Chinese medicine (ethnic medicine) preparations, create a number of brand products, and make Yunnan medicine industry bigger and stronger. Based on classic prescriptions, proven prescriptions and hospital preparations, we will develop innovative Chinese medicine (ethnic medicine) and epidemic prevention preparations covering the whole life cycle of prevention, treatment and rehabilitation for the prevention and treatment of major diseases such as malignant tumors, cardiovascular and cerebrovascular diseases, emerging infectious diseases and AIDS. Guided by clinical value, we will carry out material basic research, safety evaluation of traditional Chinese medicine and clinical efficacy research, and explore the construction of a three-in-one evidence system of "Chinese medicine theory-human experience-clinical trial" for the research and development of new traditional Chinese medicine. Adopt modern biotechnology, advanced pharmaceutical technology and preparation technology to promote the application of biocatalysis and transformation, refining, extraction and separation in the research and development of modern Chinese medicine.

In Kunming, Chuxiong, Wenshan, Zhaotong, Pu ‘er, Baoshan, Lijiang and other major producing areas, the production base of Chinese herbal pieces will be laid out, with the focus on building Chuxiong into a national first-class industrial base of Chinese herbal formula granules. Form more than 10 brand enterprises producing Chinese herbal pieces and local standards for formula granules of more than 100 varieties. Strengthen cooperation with state-level research institutions and well-known domestic enterprises, carry out research on quality standards of traditional Chinese medicine formula granules and upgrade the processing and production technology, and establish a quality standard system, a safety evaluation system and a clinical trial research system for traditional Chinese medicine decoction pieces that meet the requirements of People’s Republic of China (PRC) Pharmacopoeia and international standards. Carry out the equivalent test and production technology research of formula granules, and establish the processing technology and quality evaluation method of traditional Chinese medicine decoction pieces combined with modern science and technology. Develop new modern technologies, equipment and facilities such as extraction, concentration, drying and granulation, apply blockchain traceability technology to improve online quality control, establish a traceability system for processing and production of Chinese herbal pieces, and build a number of intelligent production lines of Chinese herbal pieces with advanced technology and strict quality control.

We will build a research center for ethnic medicine focusing on Yi medicine, Dai medicine and Tibetan medicine, systematically excavate and sort out ethnic medicine documents of Yi, Dai, Tibetan, Naxi, Wa and Hani nationalities, and carry out clinical application of traditional ethnic medicine therapy and its ancillary products and theoretical research on ethnic medicine. Relying on ethnic medicine resources, develop external preparations. Strengthen the research and development and clinical application of preparations in ethnic medicine hospitals, and carry out research and development of new ethnic medicine with clear mechanism, high technology content and reliable curative effect.

Build a characteristic industrial cluster of Sanqi, and build Sanqi into the first brand of traditional Chinese medicine in China. We will build a Sanqi industrial innovation consortium with enterprises as the main body, and gather superior resources inside and outside the province to carry out key technology research and transformation and application of achievements. Develop innovative drugs for prevention, treatment and rehabilitation of cardiovascular and cerebrovascular diseases; Focusing on the large varieties and exclusive varieties of traditional Chinese medicine (ethnic medicine) such as Sanqi series and Dengzhanhua series, we will increase the re-evaluation after listing and the secondary development of "new use of old drugs", and carry out research on the combination of traditional Chinese and western medicine such as "Xuesaitong+aspirin"; Strengthen the biosynthesis and application of panax notoginseng saponins, scutellarin, Paris polyphylla saponins and other extracts; Carry out research on the processing technology and technology of traditional Chinese medicines such as Panax Notoginseng while fresh, and formulate standards for new-type decoction pieces such as formula granules and powder decoction pieces of characteristic varieties such as Panax Notoginseng and Gastrodia elata which meet the standards of People’s Republic of China (PRC) Pharmacopoeia; To study and formulate EU Pharmacopoeia standards for Sanqi formula granules, panax pseudo-ginseng and other products, so as to enhance the international popularity and influence of Sanqi.

Regional cooperation in the research and development of traditional Chinese medicine (ethnic medicine) should be carried out for South Asia and Southeast Asia, international multi-center clinical trials and international registration of traditional Chinese medicine preparations with good clinical effect and clear mechanism of action should be carried out, and a modern standard production system and quality evaluation system of traditional Chinese medicine should be constructed according to international standards.

(3) Health products based on natural extracts.

Continue to strengthen the research on the material basis of effective active ingredients of animals and plants, increase the development and application of extracts, strengthen the development of high-quality health products, and cultivate brand products with market competitiveness and scale effect.

Focus on Kunming, Yuxi, Chuxiong, Pu ‘er, Xishuangbanna, Lijiang, Wenshan and other cities to build health product research and development and production bases, and develop high value-added health products. Focus on health care products and daily chemical products such as Sanqi series, Dendrobium series and microalgae series, and build a number of brand products with sales income exceeding 1 billion yuan. Introduce well-known enterprises at home and abroad, cultivate some leading enterprises, and promote Yunnan’s health products to South Asia and Southeast Asia.

Construction of Yunnan laboratory for extracting characteristic plants. Focusing on plant extraction and scientific and technological innovation in the whole industrial chain of health products, we will systematically carry out basic research, product development and achievement transformation, and build a platform for functional evaluation and inspection of health foods and cosmetics. Using modern biotechnology, we will strengthen the research on the efficacy and application of animal and plant-derived ingredients, cultivate and expand a number of intensive processing backbone enterprises in the main raw material producing areas in view of the needs of food, medicine, health care products, daily chemical products, feed products and other related industries, and promote the extraction and processing of characteristic Chinese herbal medicines such as Panax notoginseng, Periplaneta americana and leech, as well as the raw materials of characteristic health products such as stevia rebaudiana, eucalyptus globulus, marigold, maca, rose, microalgae and aloe, and research and development. Improve the extraction and separation technology and quality level of panax notoginseng saponins, breviscapine, tea polyphenols, coenzyme Q10, paclitaxel, borneol and other extract products, as well as eucalyptus oil, citronella oil, rose oil, rosemary and other essence and fragrance products. Taking notoginseng, gastrodia elata, Dendrobium nobile, Polygonatum sibiricum, Amomum villosum and other medicinal and edible Chinese herbal medicines as raw materials, and special biological resources such as microalgae, Moringa oleifera, walnuts and flowers as raw materials, we have researched and developed various health products such as medicated diet, medicated wine, medicated tea and drinks, as well as a series of health foods, aromatic products and daily necessities with the functions of resisting oxidation, losing weight, enhancing immunity, relieving anxiety, relieving depression, assisting in improving memory and caring skin. Focus on developing and producing a batch of formula foods with strong pertinence and high patient acceptance, which are suitable for surgery, nephrology, oncology, pediatrics and geriatric rehabilitation.

Improve the development level of Panax notoginseng extract. In-depth study of extracts from different parts such as flowers, stems, leaves, roots, etc., and development of Sanqi series health food, special diet products, oral care, medical beauty skin care and other daily necessities in different dosage forms such as tablets, capsules and oral preparations, enriching product structure and expanding application fields; Improve the extraction technology and product quality level of panax notoginseng saponins, polysaccharides and panax notoginseng elements; Study and formulate international standards for the extraction of characteristic raw materials such as Panax notoginseng, and accelerate the internationalization of Panax notoginseng.

2. Rapid development areas

(1) Chemical drugs

Further improve the industrial chain, improve the research and development capabilities of original drugs and generic drugs, and improve the research and development level of high-end preparations.

Focus on Kunming, Chuxiong and other cities to build R&D and production bases for chemical drugs and chemical raw materials, and carry out R&D and industrialization of innovative drugs, improved new drugs, generic drugs and chemical raw materials.

Strengthen the joint development of "intermediates+APIs+chemicals". Improve the production technology of platinum anti-tumor raw materials and steroid hormone raw materials. Encourage enterprises to buy varieties with high clinical value at home and abroad and enterprises with great development potential to enter Yunnan for development. Develop chemical raw materials, auxiliary materials and packaging materials industries in areas with resources and environmental carrying capacity, and develop a number of chemical synthetic drugs with characteristics, potential and competitiveness. Strengthen exchanges and cooperation with Israel, India and other countries in the research and development of generic drugs, and explore the construction of an international cooperation base for the research and development of generic drugs.

Guide key enterprises and scientific research institutions to focus on the development of innovative drugs for major diseases such as malignant tumors, cardiovascular and cerebrovascular diseases, diabetes, mental diseases, viral infections, etc., especially chemical innovative drugs and improved new drugs with new targets and new mechanisms of action. Carry out research and development of high-end preparations, develop new dosage forms with good clinical substitution for varieties and dosage forms that are clinically necessary and have great side effects, and promote the research and development of sustained and controlled release, targeted, transdermal, mucosal and carrier drug delivery systems. Develop Yunnan plant resources, discover and develop new natural chemical drugs. To carry out the imitation of drugs needed for the treatment of major infectious diseases and rare diseases, drugs needed for the disposal of public health emergencies, drugs used by children, and original drugs whose patents are about to expire. Carry out research and development and green production technology innovation in the fields of chemical raw materials and pharmaceutical intermediates; Carry out the construction of the process technology system for the biosynthesis of important pharmaceutical monomer compounds such as panax notoginseng saponins and breviscapine.

(2) Medical devices

Give full play to the advantages of China (Yunnan) Pilot Free Trade Zone (hereinafter referred to as FTZ) and Border Economic Cooperation Zone, speed up the construction of medical device production and trade system for South Asia and Southeast Asia, develop high-tech and high value-added products, and establish an effective linkage mechanism between medical institutions and medical device industry.

We will build medical device industrial parks in Central Yunnan New District, Qujing, Yuxi, Free Trade Zone and Border Economic Cooperation Zone, build medical device R&D and production, inspection and testing, and trade distribution bases for South Asia and Southeast Asia markets, and build the most complete medical device industrial park in Southwest China.

In view of the market demand in South Asia and Southeast Asia, we will introduce domestic and foreign leading or advantageous enterprises in high-end medical devices and biomaterials to build medical device production bases and supporting industrial chains, cultivate high-end medical device enterprises, and promote the development of upstream and downstream industries of medical devices. Support the construction of a production base that meets the quality management standards for medical device production, build a public R&D and production platform for medical devices, build a high-grade medical device life-cycle detection technology service platform based on units with good foundation, and attract enterprises, research institutions, talent teams and technological achievements to Yunnan to carry out the transformation and industrialization of achievements. We will build a number of leading enterprises in the production of in vitro diagnostic reagents, dentures and disposable infusion devices, and promote the development of industries such as medical devices, new biomaterials, high-end pharmaceutical packaging materials and high-quality pharmaceutical excipients.

Develop technologies and products such as gene detection, biological detection chip and in vitro immunodiagnosis, and develop in vitro diagnostic equipment and reagents such as major emerging infectious diseases and tumor diseases; Accelerate the research and development of new biomaterials, and carry out research and development of new biomaterials such as biomedical materials, tissue engineering materials, bio-based materials and medical and health materials; Carry out research and development and production of high-end consumables such as orthopedic instruments, and build a production base of high-end orthopedic consumables in southwest China; Carry out research and development of TCM diagnosis and treatment instruments and equipment, rehabilitation instruments and equipment, and sports therapy equipment with ethnic characteristics; Carry out the development and industrialization of "big data+artificial intelligence+medical care" instruments and equipment, and develop digital and multifunctional mobile monitoring equipment and wearable products, rehabilitation AIDS and optometry-related products.

(3) Veterinary drugs

Further guide enterprises and scientific research institutions, strengthen investment in veterinary drug research and development, enhance the research and development ability of veterinary drugs, and give full play to the advantages of resources to develop innovative products of veterinary drugs.

Strengthen the cooperation between animal medicine enterprises and scientific research institutions inside and outside the province, and develop or introduce a new generation of animal vaccines and innovative products for veterinary medicine. Improve the quality and production capacity of a number of veterinary drugs, such as bovine O-type and A-type foot-and-mouth disease inactivated vaccine, pig O-type foot-and-mouth disease inactivated vaccine, pig double O-type foot-and-mouth disease inactivated vaccine, hog cholera live vaccine (subculture cell source), piglet paratyphoid, Newcastle disease and so on.

Focus on Kunming, Baoshan, Dali and other cities with veterinary drug industry base to actively develop veterinary drug industry. Increase the research and development of livestock and poultry disease prevention vaccines and pet vaccine products such as cattle, sheep, pigs and chickens; Develop a batch of veterinary traditional Chinese medicine preparations with traditional Chinese medicine as raw materials, which can replace antibiotics, carry out veterinary drug imitation research, develop feed drug additives, improve the self-sufficiency rate of veterinary drug production, and actively expand the market in South Asia and Southeast Asia.

(2) To improve quality and accelerate the construction of high-quality raw material bases for Chinese herbal medicines.

Highlight the construction of standardized planting (breeding) bases for Chinese medicinal materials, adhere to the principle of quality first, control the planting scale, innovate the planting mode, promote the original habitat planting, improve the quality of medicinal materials, and scientifically develop large varieties of raw materials such as Panax notoginseng, Erigeron breviscapus, Paris polyphylla, Gastrodia elata and Dendrobium. At the same time, give play to ecological advantages, actively introduce domestic and foreign high value-added medicinal varieties into Yunnan to build a high-quality raw material planting and processing base. Make good use of domestic and foreign resources and markets to build Yunnan into a national raw material base for high-quality natural medicines and health products.

1. Breeding excellent provenances and developing the fine variety industry of Chinese herbal medicines.

In order to promote the sustainable development of Chinese herbal medicine resources, the collection and evaluation of germplasm resources, screening of high-quality provenances, breeding of new varieties and breeding of improved varieties will be carried out around the backbone medicinal materials and rare and endangered Chinese herbal medicines, and the industry of improved varieties of Chinese herbal medicines will be developed. In view of the problems such as source degradation, we will strengthen the domestication and planting of Chinese herbal medicines and the breeding of improved varieties. Strengthen the investigation, collection, identification, preservation and artificial domestication and cultivation techniques of important rare and precious wild raw material germplasm resources such as Fritillaria cirrhosa, Euphorbia Humifusa, Rhizoma Curculiginis, Rhubarb and Dragon’s Blood, and protect the germplasm and genetic resources. In Wenshan, Zhaotong, Chuxiong, Dali, Lijiang, Pu ‘er, Baoshan and other authentic Chinese herbal medicine producing areas and suitable planting (breeding) areas, 50 breeding bases of authentic superior Chinese herbal medicines, 100 guaranteed nursery bases of Chinese herbal medicines and 100 standardized planting (breeding) bases will be upgraded, and a number of Chinese herbal medicine seed and seedling enterprises will be built, with emphasis on cultivating more than 10 high-quality seed and seedling management companies. Relying on the National Nature Reserve, conservation zone, a Chinese herbal medicine, will be built, and more than two protected areas for endangered and rare wild medicinal plants and animals will be planned, and more than 10 wild breeding bases for endangered and rare genuine medicinal materials from Yunnan will be built to provide support for the rapid development of raw materials industry for health products.

2. Strengthen the construction of high-quality raw material bases and build high-quality Chinese herbal medicine planting areas.

Build the "first workshop" of biomedical industry with the concept of green development. According to GAP standards, develop rural areas to revitalize the "one county, one industry" Chinese herbal medicine planting (breeding) industry. Innovate the planting (breeding) mode and vigorously develop "green planting", "ecological planting", "under forest planting" and "imitation of original habitat planting" of Chinese herbal medicines. Encourage domestic and foreign enterprises to build a "pharmaceutical park" in suitable areas of Yunnan, and accelerate the formation of a situation in which leading enterprises lead, bases are standardized and the province develops in an orderly manner. Cultivate a number of well-known enterprises and high-quality raw material varieties, and build a standard library of reference materials for Chinese herbal medicine varieties. Cooperate with neighboring countries to protect and organize traditional medicinal resources in South Asia and Southeast Asia, popularize planting techniques and carry out overseas planting. Strengthen the research and development and application of advanced equipment for planting Chinese herbal medicines, and improve the modernization level of planting (breeding) Chinese herbal medicines. Cultivate original bulk and regional comprehensive primary processing bases of Chinese herbal medicines, and lay out and build regional inspection and testing platforms.

Give full play to the advantages of Yunnan’s ecological environment, national culture and tourism industry, and promote the construction of a number of Chinese herbal medicine health industrial parks (manors) including standardized cultivation (breeding), food culture, health experience, leisure and health preservation, and popular science propaganda, with emphasis on building more than 10 well-known manors.

3. Accelerate the improvement and efficiency of "the hometown of Yunnan medicine" and build the brand of "Yunnan medicine"

Relying on the "Hometown of Yunyao", we will promote the construction of more than 60 standardized, large-scale and standardized planting (breeding) areas of high-quality Chinese herbal medicines, improve the standards of authentic Chinese herbal medicines, study and formulate a number of domestic and international standards for raw materials of health products, expand the scale of green planting and ecological planting of Chinese herbal medicines, standardize the whole process management of raw material planting (breeding), and build a quality monitoring network and traceability system covering the main producing areas of Chinese herbal medicines in the province. Build a green production technology promotion system, a production processing technology system, a quality evaluation system and a traceability system of the whole industry chain, and build a "Top Ten Yunyao" brand. We will carry out basic research on pharmacology, medicalization, efficacy and safety evaluation of Chinese herbal medicines, and develop a number of new food raw materials.

Build Sanqi into a national demonstration variety of Chinese herbal medicine intelligent agriculture. Improve the technology and level of green planting, undergrowth planting and original habitat planting of Panax notoginseng, and improve the supply capacity of high-quality and high-end products. Around the breeding, planting, processing, warehousing and other links of improved varieties of Panax notoginseng, we will build a comprehensive and domestic leading big data platform for intelligent agriculture of Panax notoginseng, and build a digital management and service system for seed and seedling quality evaluation, monitoring and early warning of pests and diseases, intelligent diagnosis, processing of origin, warehousing and logistics, quality inspection, product traceability and so on.

(three) to expand the market and accelerate the improvement of the business system of biomedical products.

Based in Yunnan, facing the whole country, South Asia, Southeast Asia and the Indian Ocean Rim, with the help of internet plus, big data, cloud computing and other modern technical means, we will give full play to the role of free trade zones and border economic cooperation zones, vigorously carry out internal and external cooperation, and build a business system for biomedical products with the focus on market system construction, enterprise management informationization and international business development.

1. Build a regional circulation system

Focusing on free trade zones and border ports, we will lay out and build a number of modern warehousing and logistics centers for biomedical products in all provinces, cities and key counties, cities, districts and border port cities such as Hekou and Ruili, build regional pharmaceutical wholesale and distribution centers, build cold chain logistics, and improve the supply guarantee system for pharmaceutical and health products in Yunnan. High-level construction of Yunnan Chinese herbal medicine trading center, enlarge and strengthen Wenshan Sanqi, Zhaotong Tianma and other regional characteristic Chinese herbal medicine markets, build a futures market for bulk medicinal materials and scarce medicinal materials, and cultivate a regional distributed trading market for fresh medicinal materials. Strengthen the supervision of Chinese herbal medicine market, standardize the access management of Chinese herbal medicine market, and establish a quality inspection, public warehousing and quality traceability system.

2. Promote the development of new logistics formats

Promote the "internet plus" business model, encourage drug circulation enterprises to use the Internet and Internet of Things technology, introduce third-party service organizations such as insurance and logistics, provide extended services such as online pharmacies and drug distribution, and build an information management system covering the whole province’s business circulation. Taking the Chamber of Commerce as the main body, we will jointly build the "Yunyao Information Network" and "Yunyao Database" to build the Yunnan pharmaceutical e-commerce trading platform. Develop the platform economy of "internet plus Traditional Chinese Medicine+Traditional Chinese Medicine+Health Service" and build a new format and new model economy of Chinese medicine industry.

3. Broaden the market channels of Yunyao.

Strengthen cooperation in commercial production, encourage commercial circulation enterprises inside and outside the province to sell Yunnan products, guide commercial circulation enterprises to build production and marketing alliances with raw material planting enterprises and pharmaceutical and health care products production enterprises, and provide market information and sales channels for production enterprises. Develop a number of specialized institutions that exchange and cooperate with domestic and foreign countries, and hold various seminars, exchanges and exhibitions. Encourage business circulation enterprises in the province to become bigger and stronger, and lead production enterprises, especially small and medium-sized enterprises, to expand domestic and foreign markets.

Fourth, the main measures

(1) Vigorously implement accurate investment promotion.

In-depth implementation of the "multiplication" plan of market players, focusing on biotechnology drugs, modern Chinese medicine, chemical pharmaceuticals, health products and other fields, aiming at the top 500 international companies, the top 100 biomedical companies and leading enterprises in the industry, and carrying out accurate investment promotion. Implement the drug marketing license holder system, and introduce innovative achievements holders such as biotechnology drugs, innovative Chinese medicines and chemical medicines to Yunnan to carry out achievements transformation and industrialization. Introduce and develop serum-free cell culture medium, affinity filler medium, ultrafiltration membrane, disposable reaction bag and other upstream and downstream supporting enterprises of biological products represented by vaccines to enter Yunnan for development. Introduce Chinese herbal pieces and health products processing enterprises represented by formula granules into Yunnan to build a raw material base, research and development production base and extend the industrial chain of Chinese herbal medicines. Implement the medical device holder system, give full play to the advantages of free trade zone and border economic cooperation zone, introduce medical device R&D and production enterprises to Yunnan, and build a medical device production and circulation base for South Asia and Southeast Asia. Introduce chemical raw material medicine enterprises into Yunnan for development in areas with resources and environmental carrying capacity. In combination with the introduction of science and technology into Yunnan, we will actively promote the "four landings" of talent teams, scientific and technological enterprises, scientific and technological achievements and innovation platforms, and strengthen the introduction of CRO (contract research and development institutions) and CMO (commissioned production institutions).

(2) Accelerate major projects.

Implement special projects for the development of biomedical industry, organize and implement a number of key projects to support and lead the development of biomedical industry. Relying on leading enterprises and R&D institutions with strong R&D capabilities, we will organize and plan a number of major projects combining "Industry-University-Research" for the development needs of key areas of biomedicine. With the goal of leading enterprises and key brand products becoming bigger and stronger, we will implement a number of quality improvement and efficiency improvement projects through digital and intelligent technological transformation and secondary development. With the goal of building industrial clusters, support key cities, key parks and key enterprises to plan and implement a number of key projects. Encourage the park to plan a number of preliminary projects and implement a number of key projects around infrastructure construction, key industrial bases construction and major scientific research platforms construction, and strengthen tracking management and service guarantee.

(C) focus on cultivating leading enterprises

Implement the cultivation plan of leading enterprises, and comprehensively improve the comprehensive competitiveness of pharmaceutical enterprises. In accordance with the principle of "one thing, one discussion, one enterprise, one policy", we will enlarge and strengthen leading enterprises, cultivate a number of large enterprise groups with international influence, develop and expand a number of key enterprises, support the development of small and medium-sized enterprises, and form enterprise clusters. In the fields of traditional Chinese medicine, biotechnology medicine, chemical medicine and health products, select a group of enterprises with good growth to focus on cultivation. Support enterprises to build raw material bases and production bases around the industrial chain, and improve the level of automation, intelligence and informatization of enterprises. Carry out the listing cultivation of biomedical enterprises, and continue to promote the listing progress of biomedical "golden seed" enterprises. Support enterprises to take capital, technology, brand as the link, through mergers and acquisitions, agreement transfer, joint restructuring, holding shares and other ways to carry out mergers and acquisitions, improve industrial concentration.

(4) Continuously improve the innovation capability.

Focusing on the fields of vaccines, antibody drugs, cell products, modern Chinese medicine, formula granules, chemical drugs, health products, extracts, etc., we will upgrade and build a number of industrial public service platforms and specialized research and development platforms, form a perfect biomedical research and development and technical service chain, and continuously improve the ability of biomedical innovation. Keep a close eye on the commanding heights of industry technology, increase investment in applied basic research, and reserve a number of advanced and applicable technologies and achievements; Adopt the innovative project organization mode of "unveiling the list", aim at the major needs of the industry, break through key technologies, formulate new standards, develop new products and upgrade new processes. With enterprises as the main body, we will build a number of R&D and service platforms such as key laboratories, technology innovation centers, engineering research centers, enterprise technology centers and industrial technology innovation platforms in conjunction with well-known expert teams and scientific research institutions at home and abroad. Promote the construction of the State Key Laboratory of Biomedicine for Non-human Primates, accelerate the construction of Yunnan Laboratory for Extraction of Characteristic Plants, build a new vaccine technology innovation system, and improve the research platforms such as natural drug screening, research on patent medicine, drug safety evaluation (GLP), drug pilot test, drug clinical evaluation platform (GCP) and bioequivalence test. Construction of provincial clinical medical research centers and a number of national clinical medical research sub-centers. Cultivate and introduce several CRO institutions. Promote and build a platform for big data and digital applications around the biomedical industry chain.

(5) Building professional parks with high quality.

With Kunming as the center and Yuxi, Chuxiong, Wenshan, Qujing, Baoshan, Honghe and other cities as the focus, a number of biomedical industry specialized parks covering the whole province will be built. Focus on promoting Kunming National Bio-industrial Base, Yunnan Central Traditional Chinese Medicine Natural Medicine Economic Circle, Yunnan Central Medical Device Industrial Park, Kunming and Yuxi Bio-vaccine R&D and production bases, International Medical Health City, Chuxiong Traditional Chinese Medicine Formula Granule Industrial Base, Wenshan High-tech Industrial Development Zone, Tengyao Industrial Park, Pu ‘er Biomedical Industrial Park, Honghe Biomedical Industrial Cluster, Qujing Malong Medical Device Emergency Industrial Park and other specialized parks and clusters. Based on the evaluation of the carrying capacity of resources and environment and the suitability of land and space development, chemical raw material medicine parks will be developed in Kunming, Chuxiong and other areas that meet the relevant policy requirements of chemical parks. Promote the gathering of projects, funds, talents and other elements in the park, strengthen the construction of public R&D and service platform, industrial incubation, infrastructure, industrial facilities and human resources conditions in the park, and form a regional specialized park integrating research and development, enterprise incubation, manufacturing and logistics distribution. Strengthen cooperation with biomedical industrial parks in Beijing-Tianjin-Hebei, Yangtze River Delta, Pearl River Delta and other regions, attract large domestic and foreign pharmaceutical enterprises, scientific research institutions and teams, CRO institutions and CMO institutions to settle in the parks, promote industrial agglomeration development, vigorously promote the construction of Kunming Great Health Industry Demonstration Zone, and build Kunming and Yuxi into important bases and agglomeration areas for modern biomedical production and research, and Chuxiong, Wenshan and other cities into important bases for modern Chinese medicine industry.

(6) Accelerate the training and introduction of talent teams

Adhere to the problem orientation, deploy the talent chain around the industrial chain and innovation chain, promote all kinds of talent training and introduction programs to the biomedical industry, further strengthen the training and introduction of high-level talents, and introduce high-end management talents, leading scientific research talents, high-level technical talents and innovative teams through multiple channels. Innovate training methods, train all kinds of talents, expand the enrollment scale of biomedical related majors in colleges and universities, and establish specialized talent training bases relying on qualified colleges and universities. Encourage social capital to set up vocational colleges and training institutions, promote school-enterprise cooperation, jointly cultivate and improve the quality of employees, and focus on cultivating a number of scientific and technological research and development talents, enterprise management talents, marketing talents, licensed pharmacists, quality management, testing and consulting service talents. Encourage the park to set up special funds for talents to provide more powerful talent support for the high-quality development of biomedical industry.

(7) Focus on building the brand of Yunyao.

Focus on the superior products such as vaccine series, Sanqi series and Dengzhanhua series, and build the brand of "Yunyao". To build a biological vaccine brand, we should build a specialized vaccine industry park, build a vaccine research and development system, develop innovative vaccine products, and promote the international development of vaccines. Extend the industrial chain of large varieties of Chinese herbal medicines such as Panax notoginseng, Erigeron breviscapus, Paris polyphylla, Dendrobium, Gastrodia elata, cultivate a number of large varieties of Chinese herbal medicines, and create geographical indication protection varieties. Develop ethnic resources of traditional Chinese medicine, develop and expand a number of dual-purpose varieties of traditional Chinese medicine, and promote the formation of a number of brand products such as Chinese herbal pieces, extracts, health foods and functional cosmetics. Implement the promotion action of famous Yunnan medicine products, give play to the leading role of the propaganda department, and form a publicity system with the participation of the government, enterprises and social organizations. Encourage enterprises to carry out various forms of publicity and promotion activities to publicize the advantages, characteristics, achievements, enterprises, brands, products and people of Yunnan’s development of biomedical industry. Build a brand display platform through various trade fairs such as South Expo and Drug Fair.

V. Guarantee conditions

(A) to strengthen organizational leadership

Improve the bio-pharmaceutical industry promotion mechanism, compact work responsibilities, hold regular meetings, analyze industrial development, study industrial policies, deploy promotion work, coordinate and solve key problems in the development of key enterprises and major projects, and promote vertical linkage at the provincial, prefecture and county levels. Further improve the horizontal linkage mechanism of provincial departments, enhance the joint efforts of all departments to promote the development of biomedical industry, and jointly create a good environment to promote the high-quality development of biomedical industry in Yunnan. An expert advisory committee on biomedical industry composed of senior experts in relevant fields inside and outside the province was established to provide strategic advice on the frontier situation, industrial analysis, innovation ability, regional layout, key investment promotion and policy design of Yunnan biomedical industry.

(2) Increase policy support.

Focusing on the research and innovation of new products, achievements transformation, market development and innovative service system construction in the fields of biotechnology drugs, modern Chinese medicine, chemical drugs, medical devices and health products, we will coordinate financial funds, increase investment and refine specific measures to support the innovation and development of biomedical industry. To obtain the national major new drug creation science and technology projects, the national key research and development plan related key projects, according to the law and regulations to give supporting support. Support for key core technology research and key new product development, comprehensive use of open competition, publicity system, horse racing system, directional selection and other ways to organize major innovation projects. Study and formulate policies and measures to support the development of biomedical industry in the free trade zone, and help Yunnan biomedical industry to go out and introduce. Incorporate key projects and major projects involving industrial development into relevant national development plans and strive for national policy support. Actively strive for the inclusion of superior and characteristic drugs in the national basic medical insurance drug list and the national basic drug list. Encourage all localities to adopt the form of "government subsidies, enterprises making profits and people buying" to promote the project of biological vaccines benefiting the people. Deepen the "streamline administration, delegate power, strengthen regulation and improve services" reform and promote the development of industrial agglomeration.

(3) Overall factor guarantee

Through scientific planning, revitalizing stocks, introducing increments and other ways, we will further expand the development space of biomedical industry, and encourage industrial parks to build standardized factories to meet the needs of biomedical R&D and production enterprises on the basis of meeting the requirements of land and space planning and environmental assessment at all levels. Overall balance of land use, electricity consumption, water consumption, sewage and other indicators, scientific planning and layout of biopharmaceutical and innovative drug production bases. Encourage the park in accordance with the principle of intensive land use, overall planning for the protection of the park urgently needed talent introduction, employment units or park employees accommodation construction land. Focus on advantageous fields and varieties, establish key enterprises and project libraries, give preferential policies to key projects, and streamline examination and approval procedures according to laws and regulations.

(D) Expand financing channels

Give full play to the role of provincial financial control group industrial investment fund, and guide key cities and parks to set up biomedical industry investment funds. Strengthen cooperation with various investment companies, banks and other financial institutions, and adopt various ways and mechanisms such as listing financing, equity investment, credit guarantee, risk compensation, bond financing and asset management to promote base construction, product development, achievement transformation and industrialization, enterprise cultivation, brand building and market expansion.

(5) Strengthening digital empowerment

Promote the digitalization of resources, digital industrialization and industrial digitalization in the biomedical field. Apply modern information technologies such as blockchain, big data and artificial intelligence to upgrade the construction of Yunnan biomedical industry big data center, and further improve the production, supply and marketing network of biomedical enterprises, Chinese herbal medicine bases and circulation enterprises covering the whole province. Promote the construction of Yunnan biological resources digital integration center to realize the sharing, trading and calculation of biological resources scientific data. Give play to the role of industrial big data platform, promote data sharing in R&D, production, approval, sales and use, and break down departmental data barriers.

(6) Pay attention to safety and security.

Strengthen the construction of biosafety risk prevention and control and governance system, strengthen the supervision and management of high-risk and medium-risk biotechnology research and development activities, and take effective countermeasures. Give full play to the role of Yunnan Science and Technology Ethics Committee, strengthen overall planning and guidance, strengthen scientific research ethics supervision, standardize all kinds of scientific research activities, strengthen safety training for managers and professional and technical personnel, and ensure the safe and healthy development of biotechnology. We will comprehensively promote the construction of drug safety regulations and standards system, highlight the improvement of supervision efficiency, enhance the ability of drug monitoring and evaluation, audit and inspection, inspection and testing, and intelligent supervision, and realize the mutual promotion of safety supervision and industrial development. Combine the construction of the vanguard of ecological civilization construction, implement the concept of green development, strengthen environmental protection during the development and application of biotechnology products, and ensure ecological security.

(7) Strengthen evaluation and supervision.

Establish a dynamic evaluation mechanism for the implementation of the plan, formulate a task list every year, and regularly supervise the implementation of the plan by the relevant departments of the state, city and province. We will build a supervision and service mechanism for the operation of key enterprises and the construction of major projects, strengthen the operation monitoring of key enterprises and the scheduling, tracking and service of key projects, and promote the early commencement, completion and commissioning of projects.

Attachment: 1. Atlas of Yunnan Biomedical Industry Chain

2. Regional distribution map of "hometown of Yunyao"

3 main indicators, main tasks and key work responsibilities.

Annex 1

Annex 2

Annex 3

CCTV News:There are nearly 800 stations in Henan province with heavy rains of more than 100 mm, and the rainfall in Heping Mountain in Zhengzhou has exceeded the extreme value since the meteorological record. So why is this round of heavy rainfall in Henan so strong, and what is its cause? What’s the rainfall like today and tomorrow? What is the future direction and changing trend of rain belt? Let’s look at Zhu Dingzhen, chief meteorological service officer of the Public Meteorological Service Center of China Meteorological Administration.

Zhu Dingzhen, Chief Meteorological Service Officer of Public Meteorological Service Center of China Meteorological Administration:The cloud image of Fengyun-4 satellite on the morning of 21st shows that the convective cloud cluster is developing very vigorously, that is to say, the precipitation in the area under this cloud cluster is very intense. Judging from the whole rainfall, it has been concentrated in Henan area in recent days, which has caused a very large cumulative rainfall. Judging from the whole circulation situation, precipitation happened in the concave part of the massive subtropical high in Henan, which is what we often call the shear convergence area. The emergence of this convergence zone caused the southerly warm and humid air flow, including the easterly air flow, to converge over Henan. This will produce heavy precipitation, and the system moves slowly, so it will "stare" at the sky above this area. From the weather situation on the 17th to the 20th, we can see that the position has basically not changed much. This caused the precipitation to be strong and lasting for a long time, coupled with the influence of local topography, which stimulated and induced stronger precipitation.

On the 21st, there will be heavy precipitation at the junction of Hebei, Henan and Shanxi provinces, but the circulation situation has developed to some extent. Because the circulation situation moves with the typhoon, the subtropical high has an eastward trend, so the whole water vapor channel and wind flow direction will be different from the circulation in previous days. As a result, from the 22nd, the whole rain will be weakened.

　　Sichuan cuisine comes out of Sichuan and ushers in a new solution? This article is a record of the theme salon of "2024 China Catering City Tour-chengdu railway station", which was compiled and published by Red Dining Network.

　　Among the eight traditional cuisines, Sichuan cuisine has the largest market and the largest number of stores in Chinese dinner.

　　According to the big data of red meals, as of June 2024, the number of Sichuan food stores nationwide exceeded 150,000, accounting for 11.4% of the total number of Chinese dinner stores. However, most consumers’ impressions of Sichuan cuisine are still stuck in hot pot, skewers, grilled fish and other dishes, lacking a systematic and comprehensive understanding.

　　How can Sichuan cuisine go to the whole country while maintaining its characteristics and charm? What role will Sichuan cuisine brand play in the future development of Chinese food? Around these two themes, on July 25th, dozens of big coffee makers gathered in the 2024 "China Catering City Tour" in chengdu railway station, which was jointly sponsored by Hongcan.com and Yangguang.com’s catering channel, and jointly hosted by Hongcan Growth Club and Juhui Catering Tune.

　　01. How to keep the characteristics and charm of Sichuan cuisine in innovation?

　　With the intensification of market competition, innovation has become the key for catering brands to maintain competitiveness, attract customers and achieve sustainable development. How do brands keep the characteristics and charm of Sichuan cuisine in innovation?

　　Sun Yan, general manager of Nantang Catering, said that Nantang Catering has been focusing on creating a Sichuan cultural restaurant that has been passed down for a hundred years, involving three orientations: low-end, mid-end and high-end.

△ Sun Yan, General Manager of Nantang Catering

　　About how to maintain the characteristics and charm of Sichuan cuisine in innovation, Nantang Restaurant does this:

　　First, inheritance and innovation should coexist. In the process of R&D and innovation, Nantang Restaurant must have roots, soul and cultural tone. In Sun Yan’s view, this is the foundation of the development of cuisines. Brands should have awe in the process of product research and development, and they should know how to respect traditions in terms of seasonings, ingredients and cooking techniques.

　　Second, we must reject "almost unlike". Sun Yan said that the brand of Sichuan cuisine, whether returning to Sichuan cuisine, returning to the taste of Sichuan cuisine, or returning to the sense of value of the ingredients themselves, is a process of de-foaming, de-marketing, breaking the bubble and exaggerating.

　　In its view, Chengdu is a gourmet capital and a tourist city. Nantang Restaurant has done a lot of things with the spirit of artisans, aiming to let more people who really like Sichuan cuisine come to Chengdu to eat their favorite Sichuan food, or Sichuan food that is more in line with the taste of Sichuan food.

　　Third, in addition to tradition, Sun Yan believes that there are still many parts of Nantang catering that need to be learned and innovated. In its view, tradition is not behind closed doors. There are many excellent ingredients, cooking techniques, equipment, techniques, fermentation methods or food processing methods in the market, which are in line with the current market demand, customer needs, dining scenes and taste preferences. Nantang Catering will also be integrated into the popular market when making innovations.

　　In its view, innovation can avoid homogenization. "The homogenization of catering is very serious, and maybe 80% or 90% of restaurants eat exactly the same thing." Sun Yan bluntly said that in addition to the traditional flavor, Nantang catering has done a lot of research and development of flavor, and it has been recognized by the market, but as an old Sichuan cuisine, it always has a sense of crisis.

　　Fourth, when brands do research and development of dishes, they should realize that diners and consumers are the ones who ultimately pay the bill, and they cannot entertain themselves. Starting from the cultural value of the product, this cultural value can be derived from the historical or cultural background of the product itself, or from the classic famous dishes in Sichuan cuisine. By increasing cultural value, traditional dishes can be interpreted as acceptable in the market, easy to spread and more popular among consumers.

　　In the era of cultural self-confidence, brands should know how to grasp the story behind the product culture. At present, 60% of Nantang catering products can be traced back to the culture.

　　Finally, the resonance of emotional value. Sun Yan said that if a consumer goes to a restaurant and has a desire to spend again, it is because a certain product, a certain link, a certain atmosphere or an action resonates with him emotionally.

　　"In recent years, in the process of product research and development, we have clearly felt the charm of local ingredients, flavors and utensils. We have also enlarged these plates to make more people feel comfortable during dining." Sun Yan said.

　　Wu Dong, founder and chairman of Xiaolongkan Hot Pot, said that the current economic situation, Chinese food, especially hot pot, is too big, and many enterprises want to do different things and make differentiated things.Enterprises "still have to dig deep in taste and ingredients."

△ Wu Dong, founder and chairman of Xiaolongkan Hot Pot

　　Wu Dong believes that hot pot is also a branch of Sichuan cuisine, but the homogenization of hot pot is very serious. Xiaolongkan insists on constant changes. For example, last year, it launched a spicy beef pot bottom and chose pure beef as the pot bottom.

　　The first store of "Little Dragon Crossing the River" to be opened in Shenzhen has also undergone subversion and bold innovation in taste. For example, it is only the bottom material of the hot pot, and the way of eating is also very ceremonial.

　　However, Wu Dong also admitted that the cost of pot bottom in Sichuan is too high. Basically, each pot bottom will lose about 20 yuan, and cost control is a difficult problem.

　　Regarding the innovation of ingredients, Wu Dong emphasized that the craftsmanship of ingredients and products should be constantly pursued to the extreme, but the ingredients are not good enough, and research must be broken through in technological treatment. "If there is no good technology, even the best ingredients may be wasted."

　　"We should go out more, whether in Yunnan or Guizhou, to discover some rural foods and see if they can become differentiated products, so that we can have a future." Wu Dong said.

　　In Wu Dong’s view, the international market is the same, and the ingredients may be similar, which can be changed from the dish shape, otherwise it will be difficult. Brands should be United. If I set the table like this, you can set the table like that and make a difference in flavor. This is also an innovation, and the supply chain can be shared. Otherwise, no one can control it because of the high cost.

　　Liuyong, chairman of Dongmen Market, said that he has been cooking for 18 years and has been thinking about how to return to his original heart.In its view, before the industry developed too fast, everyone ran too fast, and the expectations may be too high. In fact, as long as we return to the original heart, these problems have been solved.

△ liuyong, Chairman of Dongmen Shijing

　　In his view, every entrepreneur and operator should have the mentality of treating a bad environment as a good one, so that no matter what situation they are in or at what time, it is not a big problem. These are all experiences in life and brand development. It is very important to return to the original heart.

　　Liuyong said that brands should continue to innovate according to their own conditions. Unlike most catering people who have been deeply involved in the same brand or track, liuyong said that he started to take a slant and take a diversified road 18 years ago. For example, the "Dongmen Town" old Chengdu Town Cultural District is an innovative project created by it. He said that when the diversified brands were laid out at the beginning, they took into account the complementarity of customers, products and ideas.

　　The so-called "customer complementarity" has been practiced in the past ten years when dealing with a series of difficulties such as the eight regulations and the financial crisis. In liuyong’s view, customer complementarity is also very useful in dealing with the current market environment. That is, the formation of clusters and the development of multiple formats will make consumers feel that this place is more in line with consumption and attract passengers. Based on this logic, Dongmen Market has become a cultural block integrating sinking market, tea house and market fair.

　　Liuyong said that they have stores in ancient towns in many blocks, including Kuanzhai Lane and Jinli. In his view, the block is very good and the flow of people is very large, but the only drawback is that the restaurants there are all single-operated, and there is no commonality.

　　"This is also one of the reasons why single shops on the street have become more and more annoyed in recent years." In liuyong’s view, catering people should enlarge the advantages of enterprises in the process of innovation according to the changes of the market.

　　It takes Damiao hotpot as an example. First, on the basis of the positioning of business banquets, the original square table is changed into a round table, which has stronger business attributes and is more liked by business guests; The second is to combine the needs of customers and learn from the setting of Chinese food to make the sense of ceremony more sufficient.

　　Zhao Shuyong, Chairman of Blano Western Food Company, shared his entrepreneurial experience and experience in the field of western food.After resigning from Huawei, Zhao Shuyong has only done one thing in the past 11 years-western food. At present, three brands have done relatively successfully, meeting the needs of the customer groups targeted by each brand.

△ Zhao Shuyong, Chairman of Blano Western Food

　　Zhao Shuyong bluntly said that as a western food brand founded in Chengdu, it is not easy to find living space in the ocean of Sichuan cuisine and hot pot, and he is also thinking about how to integrate western food with hot pot and Sichuan cuisine.

　　According to Zhao Shuyong, there are three major plans for western food in Blano:

　　First, suspend the opening of the store and optimize the model. Zhao Shuyong said that in the current market environment, Blano Western food does not have the advantage of cost performance, so it is not appropriate to open a store quickly at present. Last year, I opened 18 direct-operated stores, which is still a bit of a burden this year, so I don’t plan to open more stores.

　　Second, launch a new business model, and integrate the supply chain to build a Saizeriya version of the western food store, making western food around 50 yuan per capita. "I really didn’t think about doing such a low unit price before. Saizeriya lived well, and the passenger flow was four times that of us. We were forced out." Zhao Shuyong explained.

　　Third, go to sea. Zhao Shuyong revealed that Blano’s western food will enter the overseas market next, and it is already in the process of site selection in Singapore. Talking about how to maintain the characteristics and charm of Sichuan cuisine in innovation, Zhao Shuyong believes that authentic Sichuan cuisine should go out.

　　In its view, Sichuan cuisine has reached the ceiling in Chengdu. Changing a space and going overseas is a way out, and at the same time, China culture can be exported through delicious food.

　　"Don’t always roll in Chengdu, roll in Sichuan and Chongqing, and you have no confidence in yourself." Zhao Shuyong said. In its view, space and times are changing rapidly, and the big environment cannot be changed. Only by adapting can we find some breakthroughs.

　　Peng Ziyu, a national culinary master, shared his views on how to maintain the characteristics and charm of Sichuan cuisine in innovation from the perspective of a chef.

△ National cooking master Peng Zikai

　　He said that the reason why Sichuan cuisine can occupy 40% market share in the catering market is largely due to its characteristics of "delicious but not expensive", which is also the most important feature that Sichuan cuisine brands should retain.

　　Delicious, that is, to ensure Sichuan flavor. Peng Ziyu said that no matter how innovative Sichuan cuisine is, it is necessary to give the product "Sichuan flavor" and "Sichuan style" in the end. Those Sichuan restaurants that engage in fusion dishes are actually not confident enough.

　　"It’s not that fusion dishes can’t be cooked, but don’t play the brand of Sichuan cuisine. Since you play the name of Sichuan cuisine, you should conscientiously do a good job of Sichuan cuisine and let all the dishes be named’ Sichuan’." Peng Zikai said.

　　Peng Ziyu also pointed out that the soul of Sichuan cuisine is taste, which should be carried forward on the basis of tradition. As long as it is based on the extension and development of Sichuan cuisine, it has Sichuan flavor in its bones, which is also called innovation, but we must grasp the basic point of the surname "Sichuan".

　　The innovation of Sichuan cuisine can also be innovated in ingredients and forms, that is, the dishes are old, traditional practices and traditional tastes in new bottles, and new forms of expression can be used, such as making dishes more beautiful and creating exquisite Sichuan cuisine, but the most important thing is to maintain the unique charm of Sichuan cuisine, that is, delicious but not expensive.

　　In its view, the ingredients are just a carrier. No matter what ingredients are used and how novel the expressions are, as long as they are made with Sichuan style and Sichuan style cooking techniques, they are all Sichuan dishes.

　　"Nowadays, many restaurants put the dishes beautifully, but it can’t affect the quality and temperature of the dishes. The biggest feature of Chinese food is that it has temperature. If there is no temperature, it is not called Chinese food." Peng Zikai further emphasized.

　　Peng Zikai said that it is not expensive, nor does it mean that Sichuan food can’t be sold expensive. A good product can be sold at a high price with new ingredients, such as lobster and Sichuan style.

　　"Sichuan cuisine should be high-end, which is the market demand, but the civilian Sichuan cuisine is the most basic feature of Sichuan cuisine and can best occupy the market. Because delicious food is not expensive, everyone can afford it. " Peng Zikai said.

　　Wei Ming, co-founder of Xiaojungan, the fifth district of Steel Pipe Factory, also agrees with the importance of "delicious food is not expensive". Wei Ming shared the development history of the fifth district of the steel pipe factory, and described how the fifth district of the steel pipe factory sought a breakthrough around "delicious but not expensive".

△ Wei Ming, co-founder of Xiaojungan in the fifth district of steel pipe factory

　　At the beginning of its establishment, the fifth district of the steel pipe factory took advantage of the social communication effect of WeChat, and guests who came to the store could enjoy a 6.8% discount as long as they forwarded their friends’ circle. Through the promotion of customers’ friends’ circle, the brand gradually became a fission.

　　From 2016 to 2019, the closing rate of the five districts of the steel pipe factory was very low, and almost all stores were profitable. But now, the glorious time has passed, and business is getting harder and harder.

　　According to its disclosure, since last year, the five districts of the steel pipe factory have undergone many adjustments. For example, in a store in Sansheng Street, Chengdu, a 20-square-meter area was opened, cold pot maocai and small bowl dishes were introduced, and the price of the products was adjusted at the same time: the bottom of the pot with string of incense was more than 30 yuan, and the bottom of the pot with string of oil and brine was as low as 8 yuan, so the price was grounded and the passenger flow was also driven. After the transformation, the store’s turnover reached 800,000 per month.

　　In addition, the per capita consumption of the five districts of the steel pipe factory has also dropped from 80-90 yuan to around 60 yuan. In the past, the price of large-scale dishes in the self-service area was 6.8 yuan, and now the membership price is 4.9 yuan; The price of dish area was adjusted from 39 yuan to 19 yuan.

　　Yan Dongsheng, the inheritor of Pei Jie’s Chongqing hot pot, said that Pei Jie is an authentic Chongqing hot pot. She has been deeply cultivated in Chongqing for 12 years and made some innovations during her pure direct operation. She went up and went down.For example, the per capita of Pei Jie’s old Chongqing hot pot shop was reduced to 85 yuan, and at the same time, the brand of "Pei Jie’s Private House Xiaoyuan" was founded, targeting the middle and high end, with per capita around 380 yuan. Adhere to high-end and cost-effective walking on two legs.

　　Yan Dongsheng said that many times, brand innovation kills itself, because the essence of catering is not done well. "In the past two years, many brands have been emphasizing cost performance and lowering prices. Although Pei Jie has reduced prices, the quality has not changed." Yan Dongsheng said.

　　As a century-old shop in Sichuan, Li Juan, general manager of Quanjude Chengdu, also agrees with the importance of innovation. Starting from "keeping integrity and innovation", it shared Quanjude’s playing style and gameplay.

△ Li Juan, General Manager of Quanjude Chengdu

　　Quanjude entered Chongqing in 2006, Chengdu in 2019 and opened a second store in Chengdu in 2022. Li Juan believes that behind "innovation" is a dish, a culture, a person, a scene and a story.

　　For example, a dish, Quanjude makes roast duck, and "keeping the integrity" means doing a good job in the quality of roast duck. Li Juan said that Quanjude has a food base, which is different from other roast ducks.

　　Another example is a culture. Li Juan believes that as an old-fashioned restaurant, it not only provides food, but also conveys culture and gives customers a feeling and premium experience. She went to Nantang Pavilion before, and learned a lot about the development history of Sichuan cuisine before eating. After experiencing it, she felt that she was not just going to a restaurant to eat, but more like going to the Sichuan Cuisine Museum, which was very worthwhile. Quanjude is the same. What it wants to convey is food+culture, so that customers can eat the brand value of time-honored brands.

　　Another example is a person, which refers to how to pass on good services. Li Juan said frankly that the per capita consumption of Quanjude Chengdu Store is 120-150 yuan, which is almost the same as that of many hot pot restaurants. However, customers have high requirements for Quanjude, and they didn’t understand it at first. Later, they realized that in fact, in the minds of consumers, their expectations for a century-old brand are different, which is the starting point for Quanjude to talk about good culture.

　　Li Juan also stressed that Quanjude, as a national brand, has the responsibility to pass on the brand story and culture to the guests. For example, when the roast duck is served, it should be explained to create a sense of ceremony, which is also a kind of propriety.

　　Li Juan bluntly said that innovation is a long attempt for Quanjude. Quanjude is still doing live broadcast, launching bagged roast duck, and conducting product research and development around Beijing’s landmark food and hand-holding ceremony.

　　Li Xiaowan, co-founder of Houtang Hotpot, also believes that the foundation of innovation is "keeping the right and surprising": "right" is in front and "odd" is behind.

△ Li Xiaoyu, co-founder of Yutang Hot Pot

　　In its view, the homogenization of catering is serious, probably because the "positive" things have not been thoroughly done in the past, or because they have been biased by the flow in the process of innovation. In order to pursue the flow, they keep innovating, but instead throw away the really right things.

　　Li Xiaowa believes that in the process of innovation in Sichuan catering industry, local things, such as seasoning, culture and ingredients of Sichuan cuisine, should be well done and spread.

　　Take seasoning as an example. Li Xiaoyan said that everyone knows that Sichuan cuisine is very seasoned, but there are not many brands that really make the seasoning thorough and spread it out.

　　So is culture. In its view, culture can be extended to the whole country or even the whole world, but many Sichuan food brands have not. Li Xiaoyan said that the success of Houtang hotpot in Europe was largely due to the promotion and export of Sichuan culture by the brand.

　　Li Xiaoyan also stressed that "culture doesn’t mean that it doesn’t matter if you watch too much. In fact, many times, customers don’t know, and catering brands need to be promoted and spread constantly. For example,’ changing face’ is used to Chengdu people, but it is actually something that people all over the country, even people all over the world, can’t get tired of after they arrive in Chengdu. "

　　And ingredients. Li Xiaoyan said that Sichuan has plains, plateaus, mountains, lakes, fresh rivers and rich products, but these characteristics have not been magnified by Sichuan catering brands and done well.

　　"It is also an innovation when the brand takes out the’ positive’ part that customers don’t care about or customers don’t know. As a Sichuanese, they are most qualified to extract these things and tell consumers all over the country and even the world. " Li Xiaoyan said.

　　In addition to "positive", Li Xiaowa believes that "odd" is more about a new interpretation of original traditional things in a way that modern young people like. Take Yunnan-Guizhou Sichuan cuisine brands "Ameigo Meiguo" and "yeego Wild Fruit" as examples. In its view, these two brands can catch fire in East China, and the innovation lies in using the original dishes, setting the dishes by Michelin, and performing a new interpretation of the original traditional things in a way that modern young people like, so as to achieve value for money.

　　"Don’t innovate for the sake of innovation. Innovation must be done on the basis of the inherent category value by meeting the needs of consumers in different tastes, different groups and different scenarios. " Li Xiaoyan stressed.

　　Liu Qiang, founder of Tan Sanniang’s fresh-cut beef buffet hot pot, stressed that in the process of brand innovation, the classic taste of Sichuan cuisine should be maintained, and at the same time, the market should be changed, but the business model should be changed instead of the taste.

△ Tan Sanniang Liu Qiang, founder of fresh-cut beef buffet hot pot

　　In its view, the brand must not reduce the quality, but appropriately reduce the per capita consumption on the premise of ensuring the quality. Liu Qiang said that in the past year (May last year to June this year), Tan Sanniang signed 400 stores, and as of July 22, 40 new stores were signed. The reason why Tan Sanniang was able to expand rapidly was "sincerity" and "altruism".

　　Gan Le, general manager of Ganshiji Restaurant, took his own brand as an example and shared his views on how to balance tradition and innovation.

△ Gan Le, General Manager of Ganshiji Catering

　　Gan Le said that Ganshiji has been making authentic Chengdu snack pork intestines powder, insisting on combining traditional flavor, traditional craft and traditional Sichuan famous dishes.

　　In the innovation strategy, no matter the adjustment of product mix and operation period, we should take customers as the core of value, such as customers’ demand for delicious food. In his view, to meet customers’ demand for delicious food, we should start from the ingredients. For example, pepper should have a clear fragrance and be hemp; There are requirements for the heat and spicy degree of cooked pepper and the temperature of soup.

　　"On the whole, snacks and fast food still need to be featured. They must be featured and repurchased. We must constantly find a balance between customer value and store management efficiency, otherwise there will be no way to cross the brand life cycle." Gan Le concluded.

　　Feng Li, the founder of Xi Hotel, thinks that the differences in service, dishes, environment and ideas are the key to brand development, and he shares some experiences.

△ Feng Li, the founder of the hotel

　　Feng Li was originally engaged in the design industry, but in 2012 she entered the catering and hotel industries by chance. He opened several hotels, mainly for government reception. It began to decline in May this year, but remained relatively stable as a whole.

　　In its view, after the brand finds its own differences, it will be full of confidence in its future development, and it will naturally get things done with confidence. "All brands, as long as they do it with heart, must have survival value." Feng Li stressed.

　　Yuan Yi, co-founder of delicious frog fish hot pot, also shared his understanding of innovation with his own brand as an example.

△ The delicious frog fish hot pot co-founder Yuan Yi

　　First, adhering to the business philosophy of "delicious but not expensive". Let every diners not only feel cost-effective, but more importantly, the ratio of heart to price, that is, beyond the psychological expectations of customers. For example, if customers expect to spend more than 100 yuan for a meal, but actually only need to pay more than 30 yuan, this unexpected experience will make customers feel very satisfied.

　　Second, innovation is based on customers. Yuan Yi said that when I first started to make American frog fish, I did product innovation with male thinking, but statistics showed that 90% of the customers were young women, so when I did product research and development and innovation, I focused more on the needs of young female customers.

　　Li Yang, the founding partner of Zhu Guangyu Hot Pot Restaurant, said that the catering market is still growing this year, but many catering people find it difficult. There seems to be no other way out except rolling low prices.He believes that catering enterprises should go back and reflect on their own problems.

△ Li Yang, founding partner of Zhu Guangyu Hot Pot Restaurant

　　In the past 10 years, it was the dividend period of Sichuan-Chongqing hot pot. As the fastest category in Sichuan cuisine, hot pot was relatively easy to standardize, and the growth of hot pot also promoted the development of surrounding industries.

　　However, with the passage of time, homogenization competition intensifies and scarcity disappears, which leads to difficulties in the industry. This is a normal economic cycle.

　　"When all large single products develop to a certain stage, they will definitely enter the competition of homogenization. It is unreasonable to have both scale and differentiation. Catering people must accept both scale and efficiency, and at the same time accept homogenization. " Li Yang said.

　　In Li Yang’s view, this year’s Sichuan-Chongqing brand, especially the hot pot brand, is getting more and more sad. In fact, the scarcity of Sichuan-Chongqing hot pot is gone.

　　At present, the market is in the process of "disenchantment". After addition, subtraction is needed, and diners are disenchanted. Brands find it difficult to impress consumers by using traffic to incite C-side gameplay.

　　In Li Yang’s view, the going out of Sichuan cuisine and the development of Sichuan-Chongqing hot pot are crucial in terms of cost performance and quality-price ratio, which will become the key words in the next five years.

　　At present, the price war in the catering market is getting worse. Qi Lingyun, the founder of Tingxiang, said that the catering industry should not fight the price war, which is harmful to the whole industry.

△ Listening to Xiang founder Qi Lingyun

　　Qi Lingyun introduced that he has been doing catering for 16 or 17 years, but he was born in sales at the beginning and experienced the price war between the home appliance industry and the electronics industry. "Gome and Suning’s’ bloodletting package’ is skillful, and the market is bloody, but in the end Gome and Suning are very profitable. However, the catering industry is playing its own. After the price war, there is no blood bag. " Qi Lingyun said.

　　In its view, the catering industry is in full bloom, and it has come to an end to tell consumers more about what is delicious and differentiate products and prices. Qi Lingyun also said that eating is a part of life, not only for satiety, but also for enterprises to dig deep around customer needs, and what he has been doing in the process of being a catering enterprise is cultural empowerment.

　　Referring to the innovation of Sichuan cuisine, Qi Lingyun said that Sichuan cuisine is full of flavors, but in the public’s cognition, Sichuan cuisine is spicy.

　　He suggested that in the process of innovation, catering brands can broaden their perspectives and see more rich flavors. Taking hot pot as an example, hot pot can also use fish flavor and palace explosion flavor as additional products, thus forming a differentiated division.

　　Dong Zhenli, the founder of Wutou Chuanxiang and Guangfuji maocai, shared some innovative attempts of Wutou Chuanxiang.

△ Founder of Wutou Chuanxiang, founder of Guangfuji maocai Dong Zhenli

　　In the market bonus period of 2017 and 2018, the string of fragrant incense at the top of the house seized the opportunity, coupled with clear positioning, focused on building community-based stores, and at the same time achieved delicious food, cleanliness and hygiene, which is an important reason why the brand can span the cycle.

　　In terms of marketing, Taotou Chuanxiang is good at marketing through customers. "Every day, 80% of customers send a circle of friends to our store to locate our position, which is a bit of a blow to the surrounding community stores, because they are all traditional old stores, single stores and couples stores." Dong Zhenli said.

　　In addition, some innovative measures, such as handing out edible salt to customers, introducing hairy belly with "lottery tickets" to improve the ordering rate of dishes, and dancing on consumers’ birthdays, were taken.

　　Shen Sha, general manager of Moby Youchuang, mainly shared several major changes on the roadside in the past two years, emphasizing that only concentration can make innovation.

△ Shen Sha, General Manager of Moby Youchuang

　　First, from multi-brand to single brand. Shen Sha said that the roadside had achieved the scale of more than 1,000 stores because of dividends, and accumulated the ability of intensification, investment promotion and supply chain. In the past few years, it tried multi-brand development and made barbecue brands and rice noodle brands. In the past two years, it has returned to the familiar string and mala Tang track.

　　Second, pay attention to direct stores. From 2016 to 2000, there were only 7 or 8 direct stores along the road. Last year, it gradually shifted from franchise to direct sales, and opened 6 or 7 new direct sales stores. Shen Sha believes that only through the creation of direct stores will new things come out.

　　Thirdly, string innovation is difficult, and it is a very good attempt to introduce oil and halogen strings into stores. At present, in Chengdu, most of the strings are street shops, and the roadside hopes to make innovations in consumption scenes in the future, such as entering shopping centers and building shopping malls.

　　Besides, Shen Sha mentioned that the roadside also opened overseas stores in Singapore, and adopted the nostalgic style of the 1980s. In its view, Singapore’s catering brands are more presented in a modern way, and roadside stores have a sense of contrast.

　　Wang Bin, the co-founder of Juhui Cuisine, shared his views on Sichuan cuisine innovation from the perspective of supply chain enterprises, emphasized the importance of Sichuan cuisine characteristics, and put forward the direction of Sichuan cuisine standardization and innovation.

△ Wang Bin, co-founder of Juhui Meal Tune

　　In its view, Sichuan cuisine is characterized by "three more": more seasonings, more flavors and more ingredients. In addition, the cooking of Sichuan cuisine is the most complicated of all cuisines. These are the main reasons why it is difficult for large-scale Sichuan cuisine brands to develop well.

　　"When you lay out Sichuan cuisine, you should consider the seasonings, ingredients and cooking clearly. It may be easier to achieve standardization by pushing back the ingredients from the logic of the kitchen and pushing back the taste. " Wang Bin said.

　　Regarding the innovation of Sichuan cuisine, Wang Bin believes that it should also focus on three dimensions:

　　First, do a good job in quality and special things. The deeper the effort, the more real barriers can be formed.

　　Second, innovation comes from efficiency, which is the key to winning the second half of catering.

　　Third, products are only micro-innovations, and the effect is getting worse and worse. Only by doing the first two innovations well can brands have better development.

　　02. What role will the Sichuan brand play in the future development of Chinese food?

　　Although Sichuan cuisine has the largest number of stores in Chinese dinner, the chain rate is not high.

　　According to Red Meal Big Data, as of June, 2024, Sichuan cuisine brands with fewer than five stores accounted for the highest proportion, reaching 98.8%, while Sichuan cuisine brands with more than 100 stores accounted for only 0.1%. In the future development of Chinese food, the brand of Sichuan cuisine should play a more important role, and it is very important to improve the chain rate.

　　Mou Jian, the founder of Houchafing dish, analyzed the reasons for the low chain rate of Sichuan cuisine, and put forward the development path that can refer to Hunan cuisine brands.

△ After the hot pot founder Jian Jian

　　Mou Jian believes that the low chain rate of Sichuan cuisine is not because of lack of talents, poor supply chain ecology or urban soil structure, but because Sichuan cuisine is full of flavors and single products are too strong.

　　In the past, many diners were refining single items to make chains, such as grilled fish, maocai, fish with Chinese sauerkraut, etc. There were not many large Sichuan restaurants like Dongpo in Meizhou. In Mou Jian’s view, Sichuan cuisine can refer to the product structure model of Hunan cuisine brand and tap the representative classic products of Sichuan cuisine for combination, but in the process of adjusting product structure, the "root" and "soul" must be preserved.

　　For example, in Chengdu, brands such as Diet Brothers and Qiujinchuan Dish Stir-fry have already refined classic products such as Mapo tofu and Sichuan style pork. "In the process of innovation and chain of Sichuan cuisine, we can’t forget its essence. The premise of solving the core model of products is’ innovation does not forget the roots, and Sichuan cuisine is not conservative.’ "MouJian stressed.

　　Zhang Peilong, a partner of Qiujin Xiongmiao Technology, emphasized the importance of digital and intelligent means to promote the standardization and large-scale development of Sichuan cuisine.

　　Taking "Autumn Jinchuan Dish Stir-fry" as an example, he pointed out that at present, it improves quality and efficiency through standardization, digitalization and intelligence. Although there are only six or seven direct-selling stores in Chengdu at present, a set of models has been built, which took three or five years.

△ Qiu Jin Xiong Wei Technology Partner Zhang Peilong

　　Zhang Peilong also expressed his willingness to build infrastructure projects for Chinese food brands. That is, by creating a model, the front hall and the back kitchen of the restaurant are linked to help the catering brand solve the problem of improving quality and efficiency. "

　　"I hope that in the next three to five years, the Sichuan-style snack brand will be promoted throughout the country. At the same time, we also hope that this model can empower Chinese food catering counterparts to create and build together and achieve common progress in the Chinese food industry. " Zhang Peilong said.

　　Li Yang, the founding partner of Zhu Guangyu Hotpot Restaurant, said that when the supply chain is more coordinated and there are solutions, Sichuan cuisine will get better development in the next few years.For example, the case of autumn Jinchuan vegetable stir-fry is one of many solutions; Chef Fei’s style of play is also one of the solutions.

　　"Re-stack the capabilities, re-assemble, and reconstruct the cost-performance ratio and quality-price ratio. There is not much problem when Sichuan cuisine comes out. The future of catering people will be very good, and our ability is still strong." Li Yang said.

　　Li Jiang, the founder of Jibulu Steak and Seafood Buffet, shared his views on how to improve the chain rate of Sichuan cuisine, mainly from the development process and style of his own brand.

△ Li Jiang, founder of Jibulu Steak Seafood Buffet

　　Li Jiang said that Jibulu Steak and Seafood Buffet had been in operation for 13 years, and had joined the business in the early days, and then turned to direct mode. Jibulu is positioned as a long-term enterprise, opening twenty or thirty new stores every year. In its view, after the store is opened, it should be given time to grow.

　　He further said, for example, that Jibulu Steak Seafood Buffet was initially positioned as 69 yuan per capita, and after arriving in Chengdu, it was positioned as 79 yuan per capita. Later, it became a relatively high-end brand "Xiting Seafood Buffet", with a per capita price of more than 300 yuan, which was not recognized by consumers and forced to adjust the price. At the most difficult time, it was lowered to 99 yuan, and it lost 12 million yuan at that time. Now the business is basically stable, with a per capita of about 169 yuan, and the profit is ok and the capital is back.

　　In its view, catering does not mean how much money you must earn this year, but you should do it slowly and take a long-term view.

　　Li Jiang said that the company was born as a buffet, and then wanted to make the whole industry thorough.

　　First of all, in brand management, Li Jiang said that in the process of brand management, they never pursue high gross profit margin, but pay attention to providing a better customer experience. When the gross profit margin of stores exceeds 46%-47%, they will take the initiative to come down.

　　Secondly, in terms of product quality, we ensure the supply of ingredients and product quality through self-built factories, such as making steaks at a ratio of 1:1.

　　In terms of market expansion, Li Jiang said that by the end of this year, the total number of Xiting seafood self-service stores will reach 40. I went to Haikou and Sanya this year and will March into Inner Mongolia next year. At present, Xiting Seafood Buffet has reached a strategic cooperation with Vientiane Commercial. In the future, Xiting will be opened in places where Vientiane Commercial exists.

　　In addition, through multi-brand strategy to consolidate the leading position in the buffet industry. Li Jiang revealed that in addition to Jibulu Steak Seafood Buffet, Xiting Seafood Buffet and a Korean barbecue brand, the company also launched a small hot pot brand this year, and has now opened three stores.

　　"In the future development of Chinese food, Sichuan food should play the role of’ Chinese food boss’." Zhao Shuyong, chairman of Blano Western Restaurant, said bluntly.

　　He believes that Sichuan cuisine still has great opportunities in terms of market capacity and space. At present, many foreign brands of Sichuan cuisine have developed very well. On the contrary, few brands of Sichuan cuisine in Sichuan and Chongqing have gone out to open stores, and the scale can reach hundreds.

　　Liu Qiang, founder of Tan Sanniang fresh-cut beef buffet hot pot, also believes that Sichuan cuisine should be the first of the eight major cuisines.At present, the brand development of Sichuan cuisine is not so good. In essence, it is not that Sichuan cuisine is not delicious, and it is not that there are no outstanding talents, because many excellent teams have gone to hot pot. What Sichuan cuisine lacks is a team with strength and understanding of flow. Good products and continuous flow are important reasons for the brand’s popularity.

　　Liu Qiang revealed that Tan Sanniang plans to enter the field of Sichuan cuisine next year, and the slogan has been thought of, which is called "delicious and not expensive, no longer classic Sichuan flavor". Zhang Mengzhe, the founder of Qianniudao Slag Beef, also agrees that Sichuan cuisine is the first of the eight major cuisines.

△ Zhang Mengzhen, founder of Qianniudao Slag Beef

　　In its view, Sichuan cuisine is easily accepted by consumers all over the country and has great development potential in the next decade.

　　Zhang Mengzhe said that it was also because he saw the market potential of Sichuan cuisine that Qian Niu Dao entered the residue beef track last year. In his view, the residue beef is a traditional specialty food in Qionglai, Chengdu, which has formed a cost-effective customer perception in the market, so it is not necessary to innovate in taste, but in environmental and emotional value.

　　Wang Bin, co-founder of Juhui Cuisine, said that he firmly supports the development of Sichuan cuisine, and there are three changes worthy of attention in the future:

　　First of all, from the perspective of development history, Sichuan cuisine is the result of multi-party fusion, with many flavors, but the mainstream flavor of addiction is narrowing;

　　Secondly, consumers’ tastes are getting heavier and heavier, and only Sichuan cuisine can satisfy everyone’s taste buds.

　　Finally, from the perspective of consumers’ choice, when people pay more and more attention to taste, not only the taste type, but also the Sichuan cuisine itself will be reduced. The classic dishes preserved in Sichuan cuisine at present will probably be the Chinese food in ten or twenty years.

　　Heilongjiang Daily, June 15th Qiqihar people are famous for their sharp mouths, and the meaty feeling in their mouths is not good at all. To this end, the major barbecue shops in Qiqihar have racked their brains to "practice hard work", the stores have been continuously upgraded, and the dishes have been iteratively innovated … But no matter how they are changed or changed, the TOP-rated famous shops on the top list of barbecue rivers and lakes have always been red for decades. These owners of Qiqihar Treasure Barbecue Store say that high standards, high quality and high service are the foundation of their career, and they have won the trust of more and more repeat customers, repeat customers and permanent customers.

　　The meat is so selective. Choose that piece of meat.

　　Good meat is the greatest strength of all Qiqihar barbecue shops. Beef cattle such as Holstein and Angus, which grew up eating natural grass, have no smell at all.

　　"When we served meat, we had to queue up at the wholesale point in the early hours of the morning, just to wait for the good meat that we were thinking about. Now the quality of beef in Qiqihar has been greatly improved, and there are more meat shops, which can be more selective. I called the meat shop the night before to tell me to leave the meat and specify the tender part in the middle. " Cao Hongli, the owner of Hanyuan’s large piece of meat, said that the standard of her meat selection is to choose the fat as much as possible. Cut it from the middle to see if the snowflakes are seeping from the inside out. If there are no snowflakes inside, it will definitely not be fragrant when baked. "The ratio of fat to thin is best to open in 37 or 46."

　　Meris’s large piece of meat is a unique barbecue food in Qiqihar, and Zhao Xingjia’s large piece of meat is a well-known local old shop, and its boss is also the founder of Meris Village’s original large piece of meat. Gao Ying, the person in charge of the store, told the reporter that this store has been open for 18 years, and the biggest secret is the good meat. "The boss personally chooses the meat every day, and every piece of meat has to pass through his hand. He said that this meat can only be used." The four or five suppliers we cooperated with all knew that Zhao Xingjia’s boss was "too busy" to be fooled, and the meat he sent was also carefully selected Angus pure anhydrous prime beef. "I don’t care about the cost of meat at home. One kind of meat never uses the second kind, and the expensive one never uses the cheap one. Our philosophy is to give consumers the best meat." Gao Ying said that she must use the first seven rib fans at home, and the upper brain is to remove the essence at both ends. "It is never too troublesome to pick it every day."

　　How to choose meat? Boss Zhao Changzhi smiled and told the reporter that he didn’t understand it when he first opened the barbecue shop. He learned a lot of meat-watching skills from others. "Put the meat on the plate to see if there is water, whether it will fall off when picked up, and then look at the texture and color. The texture of good meat is particularly beautiful like a landscape painting." Zhao Changzhi said that high-quality beef feels sticky, elastic, greasy and thick, and it won’t come loose. Now he has been doing it for almost 20 years, and he has trained a pair of "eagle" eyes. You can tell whether the meat is good or not as soon as you take a look.

　　These experts told reporters that before choosing meat, they usually have to "smell and ask" in the butcher shop, smell the smell of milk in the house, and ask the cows about the number of days of grain feeding. "If the cows don’t reach the number of days, the meat is not fat enough and the taste is not fragrant." Zhao Changzhi said. It is generally acknowledged that veal that has been slaughtered for more than 900 days is the best. It feels tight and not soft, like human muscles have a sense of resilience.

　　Famous shops and big stores use good meat, and this business philosophy inspires and drives all barbecue shops in the region. Because good meat has a passenger flow, repeat customers and a long-lasting fire.

　　The sauce is good and the dip is secret.

　　Hanyuan meat is one of the oldest treasures in Qiqihar. It has been opened for more than 20 years and has always been famous for its special Korean sauce and homemade dip. "The peers are competing to imitate, but it is either salty or light, and Hanyuan sauce has never been surpassed."

　　Cao Hongli, the boss, said that she had run a fish pot for some time before opening a large piece of meat in Hanyuan. "My mother and sister-in-law are both Koreans. I have been exposed to many traditional Korean foods since I was a child, and the hot sauce used when opening a fish pot is very popular." On one occasion, she ate at a barbecue shop opened by a Korean in Dalian, and watched people roast with raw meat dipped in sauce. When she came back, she thought about it and developed her own sauce with the memory of the tip of her tongue, which was used in the operation of the barbecue shop. "The sauces were all cooked by ourselves. In Qiqihar, only my family dared to soak and dip the raw meat in the sauce before roasting."

　　How can Korean barbecue get less hot sauce dip! In the seasoning area of the store, there are no less than 20 kinds of boiled wet materials and fried dry materials, which fill the whole display table. "We cooked twenty-seven or eight kinds of dip at most, and there are still several kinds that haven’t come up yet!" Cao Hongli said that Koreans are born to be masters of pickles, and there are chefs who specialize in making sauces and dipping materials once every two or three days for all branches to use.

　　When eating barbecue, did you mix all the spices with the experience? Cao Hongli grasped the diners’ love for ingredients but bad habits, and developed very popular sweet and spicy sauces, Korean garden sauces, sesame barbecue sauces, dry materials, crispy materials, spicy materials, etc., which just met the tastes of diners. Among them, the most popular wet ingredients are sweet and sour spicy sauce and salty Hanyuan sauce. "Sweet and spicy sauce is made of Chili and white sugar. All peppers are artificially hammered out with a stick. It is pure and ancient. It is fragrant but not spicy." Cao Hongli said that the sweet and sour sesame barbecue sauce is especially suitable for traditional family meat mixing, which contains nearly 20 kinds of seasonings such as sesame, peanuts, cumin, sesame sauce and sugar. Spicy seasoning is a perfect match for large pieces of meat, which is fried with sesame and cumin. There is also a distinctive fresh pepper sauce, "with garlic sprouts inside, it tastes very fresh."

　　Charcoal looks good, fire looks good, and charcoal says more.

　　There is actually a lot to say here about how to roast the meat so that the diners can stay fragrant.

　　In the traditional barbecue shop of Sasami on Dongsidao Street, the figure of Master Tan Changmiao is busy going in and out, constantly calculating the amount of carbon used, the amount of carbon left and the amount of carbon needed according to the change of passenger flow. Every day from 9 o’clock to work, he has to deal with 100 kilograms of charcoal. In his operation room, a 1.8-meter-high charcoal stove keeps releasing heat and energy. In Master Miao’s view, guests can only eat well if the charcoal is well raised. "My household uses bamboo charcoal, which has less smoke, is resistant to burning and is environmentally friendly." Master Miao said that if the charcoal fire would be tender during lunch time, he would pinch the time to burn charcoal, a little earlier than serving. If at dinner time, most of the charcoal fires are re-melted charcoal, and the fire is stronger, he will hold down the serving and serve charcoal one minute later.

　　Zhao Xingjia’s large pieces of meat are charred according to different roasted products. For ordinary natural roasting, machine-made charcoal is used, and fruit charcoal is used for roasting large pieces of meat, because it can fully roast the sweet smell of fruit wood, continue the original flavor of Qiqihar barbecue and taste better.

　　In Yang Xiaojia’s barbecue bistro, it is normal to be packed. The waiters were so busy that they didn’t touch the ground. Even so, they insisted on barbecue for each table. "In a barbecue shop, giving guests a live barbecue is the process of cooking food, and customers say that we are the real chefs here." A waiter said.

　　Chen Zhaoyi, the operator, said that the consumer group targeted by this store is young people, and the dishes have added the roast meat that young people like at present. "Most guests drink while chatting, so it is difficult to take care of the heat of the roast meat. If too much water evaporates, the meat will send firewood, so we launched a roast service."

　　"Hello, I’m Chen Xiaochun, the barbecuer, and I’m at your service now. First of all, the explosive snowflake meat of our family must be roasted with a net, so that it is close to the charcoal fire, which can quickly lock in the moisture and the roasted meat is fragrant and tender. " After that, Master Chen put a large piece of meat with a thickness of 2 mm on the baking net and snorted. This primitive and violent cooking method repeatedly asked the diners in the summer night, "Are you greedy? Still jealous! " After the juice on the meat was fully poured out and slightly bulged, Master Chen turned the large piece of meat to the other side. After turning it over two or three times repeatedly, the surface of the large piece of meat was brown and cooked. "Enjoy your meal. Call me when you eat mixed meat at home. I’ll help you change the baking tray."

　　"When the charcoal first came up, it was very prosperous. Inexperienced customers sometimes didn’t barbecue first. At this time, the barbecue chef can help customers adjust the baking order so that customers can eat well and have fun. Therefore, the experience of the barbecue chef is very important. " Chen Zhaoyi reminded that barbecue should not always turn over or press the meat with a clip. "Originally, our purpose was to lock the water and make the meat tender. If we always turn over or press the meat, it is easy to press out the original juice, and the roasted meat will be very firewood and hard."

The summer heat has passed, but the temperature doesn’t mean to drop. If you are still steaming to death in the hot weather after the summer heat, it’s time to go to Pinduoduo to feel the long-lost coolness.

Pinduoduo’s 10 billion subsidy for summer clearance has officially arrived. The highest 260 yuan large-value coupon package is waiting for you to collect, and then you can enjoy a discount on the coupons of active goods, and give you an ice point price in hot summer!

Get the coupon first when you pass by, and you will never lose money when you get the coupon! As low as, the highest straight drop in the whole series!

If you don’t want to miss this ice cream, just click on the link below and enter and choose your baby.

> > > Click here to go to the main venue of the 10 billion subsidy < < <

As usual, I have carefully compiled a list of good things for everyone, all of which are hot-selling products, and I believe there will be something that will make you feel excited.

In terms of mobile phones, I still recommend the 14 series for everyone. This Pinduoduo summer clearance promotion, the price of iPhone 14 series is:

IPhone14, the summer promotion price is as low as!

IPhone14 Pro, the price is as low as summer!

IPhone14 Pro Max, the summer promotion price is as low as!

IPhone 14 is equipped with a 6.1-inch Retina XDR OLED display with original color display, tactile touch and peak brightness of up to 1200 nits. Internally, iPhone 14 still uses A15 bionic chip, but it provides better performance than.

The iPhone14 Pro has a redesigned original deep camera array, which can provide a unique interactive way of "smart island". The 6.1-inch Super Retina XDR display is brighter and has the function of AOD display. Its A16 chip is the first Apple chip based on 4nm technology.

Click on the link below to go to Apple to buy the iPhone 14 series. .

> > > Click here to go to Apple Special < < <

As for the mobile phone, I would like to recommend the official website price of Glory 90,12gb+256gb, and the price of Pinduoduo’s tens of billions of subsidies for summer clearance promotion only needs.

Glory 90 is designed by Jingyue, equipped with a 6.7-inch 3840Hz UHF dimming quad screen, built-in 5000mAh battery, and supports 66W fast charging. At the same time, it is equipped with a 200 million pixel outsole main camera on the image.

Click on the link below to go to HONOR Subsidy Museum to buy Glory 90. .

> > > Click here to go to HONOR Subsidy Museum < < <

Next is a high-end flagship mobile phone, vivo X90, 8GB+256GB official website price.10 billion subsidies, summer clearance, big price promotion, just!

Vivo X90 is equipped with MediaTek Tianji 9200 processor, with self-developed V2 image chip and ultra-wide ice field cooling system, built-in 4810mAh battery, 120W dual-core flash charging support, and 50MP VCS IMX866 main camera.

Click on the link below to go to the OPPO mobile phone subsidy museum to buy vivo X90. .

> > > Click here to go to vivo mobile phone subsidy museum < < <

It’s a good time to officially play games during the summer vacation. Here we recommend a light and shadow wizard 9 game book from HP, official website price.Pinduoduo’s 10 billion subsidies for summer clearance and promotion activities only cost!

This HP Shadow Wizard 9 is equipped with Intel i7-13650HX processor, NVIDIA RTX 4060 graphics card, 16.1-inch 2.5K 165Hz refresh rate screen, 16GB dual-channel 4800MHz memory and 1TB PCIe 4.0 large-capacity solid state drive.

Click the link below to purchase this HP Light and Shadow Wizard 9. .

> > > click here to buy < < <

In addition to playing games with the game book, the console or console is also a good choice. Here, we recommend the limited edition Switch OLED of the legend of zelda: Tears of the Kingdom, the original price of the Hong Kong version in official website, and the subsidy price for the summer clearance in Pinduoduo.

Switch OLED uses a 7-inch OLED screen and a better speaker. The built-in storage space has also been upgraded from 32GB to 64GB, and the bracket at the back of the fuselage is also larger. The battery life is similar to the previous battery life enhanced version.

Click the link below to purchase this limited edition Switch OLED of the legend of zelda: Tears of the Kingdom.

> > > click here to buy < < <

The weather is hot, and mobile phones are more prone to fever. For those who play mobile phones frequently, you need this one plus 27W freezing point heat dissipation back clip, with the original price in official website and a subsidy of 10 billion yuan for summer clearance.

This one-plus-27W freezing point cooling back clip has 27W ultra-high power full of blood, 1800 square mm super-large cooling plate area, brand-new customized double TEC cooling plate 2.0, temperature difference increased by 1.5, high-energy cooling, and direct filling.

Click on the link below to purchase this one plus 27W freezing point cooling back clip.

> > > click here to buy < < <

In summer, many people have the need to store cold drinks. Here we recommend another refrigerator, Xiaomi 606L cross four-door air-cooled frost-free refrigerator (BCD-606WMFSA), the original price of official website, and a subsidy of 10 billion yuan to clear the house in summer.

Xiaomi 606L cross four-door air-cooled frost-free refrigerator supports the water molecular sieve ecological preservation technology, and the moisturizing fresh-keeping drawer is built with an ecological moisturizing film to control the humidity in the drawer and prevent the water loss of fruits and vegetables. At the same time, the fuselage is as thin as 69cm, and the embedded cabinet is not abrupt, and the integrated home space is more free.

Click the link below to buy this millet 606L cross four-door air-cooled frost-free refrigerator. .

> > > click here to buy < < <

It is the most wonderful thing to come to a bottle of iced drinks in summer. Here we recommend 500ml*15 bottles of alien electrolyte water in a full case, with the original price in official website, and a subsidy of 10 billion yuan for clearing the house in summer.

The alien electrolyte water contains 0 sugar and 0 calories, and the electrolyte is more than or equal to ≥200mg/bottle, which helps to maintain the electrolyte balance in the body and keep the body in a good hydration state. In addition, it is specially added with double vitamins, which has the functions of antioxidation and helping protein to metabolize and utilize.

Click on the link below, and you can go to the summer snack night snack to buy 500ml*15 bottles of this alien electrolyte water. . At the same time, there are many summer delicacies, drinks, beer, crayfish and so on in the summer snack special, and you can choose according to your needs.

> > > Click here to go to the summer supper special < < <

As for fruits, I recommend this sunshine rose as a whole string of sunny Wang Putao qingti, with the original price and 10 billion subsidies for summer clearance.

Sunshine Rose Sunny Wang Putao Qingti pulp is full, crisp and sweet, full of juice, irrigated with natural mountain spring water, naturally mature, with higher sugar and sweeter.

Click on the link below, and you can go to the Treasure Fruit Special to buy this whole string of sunny roses, Wang Putao Qingti. . Of course, if you want other fruits, you can also choose them at the special event.

> > > Click here to go to the Treasure Fruit Special < < <

Finally, Wuliangye 52-degree 500ml×1 bottle of Luzhou-flavor liquor, original price in official website.10 billion subsidies, summer clearance and big promotion activities only need,!

Wuliangye has a brand precipitation of more than a century. The brand-new eighth-generation Wuliangye combines the charm and essence of Wuliangye, with a long aroma, mellow taste, sweet entrance, clean throat and just right coordination.

Click on the link below, and you can go to the famous wine special to start with this Wuliangye 52-degree Luzhou-flavor liquor in 500ml×1 bottle.

> > > Click here to go to the famous wine special < < <

In addition to the products recommended by Xiaobian above, there are more welfare benefits waiting for you in this Pinduoduo’s 10 billion subsidy summer clearance promotion activity. Click on the link below to discover more surprises.

> > > Click here to go to the main venue of the 10 billion subsidy < < <

In addition, what you see in the tens of billions of subsidies are genuine and good goods authorized by major brands, and the quality of products is trustworthy, so friends can buy with confidence.

At present, the activity has been hotly started, so friends should hurry to buy it.

Click to enter the activity official website.

Special feature of 1905 film network In order to celebrate the centenary of the founding of the Communist Party of China (CPC) and carry out patriotic education for children all over the country, the China Film Association, the Film Channel Program Center and the China Children’s Center jointly sponsored "Learn the history of the party with movies and have something to say to the party &mdash; &mdash; Theme education activities of classic movies for young people to commemorate the centenary of the founding of the Party ". This educational activity consists of two parts: the classic film screening of "Learning the History of the Party with Movies" and the short video collection of "Have something to say to the Party". The activity official website settled in the official website of CCTV6 Film Channel, 1905 Film Network, and the films and short videos will be continuously screened and broadcasted.

　

The classic film "Learning the History of the Party with Movies" was shown.

From February 18 to February 24, the classic film "Learning the History of the Party with Movies" was shown on the platforms of 1905 Film Network, Watermelon Video, China Digital TV and Xiying Video, and the films shown on the same day were launched at 10: 00 am every day, with a round-the-clock broadcast.

After the screening of the film, experts in Party history, such as Professor Zhu Yan from the Central Party School, Professor Xue Qingchao and Professor Li Rong from the the Central Committee of the Communist Party of China Institute of Party History and Literature, told the children the historical stories and vivid details behind the specific history of each film, so that the children could get close to and understand the history of the party and stimulate their enthusiasm for learning and patriotism.

At the same time, 14 public welfare starlight recommenders were invited to sincerely recommend films to the students, and local education committees and schools organized and mobilized primary and secondary school students to watch movies online for free, so that the vast number of children could understand the arduous struggle of our party while revisiting the red classic films, and learn from the fearless spirit and noble character of the outstanding Communist party member in striving for independence and happiness for the Chinese nation, so as to establish the great ideal of rejuvenating China.

"I have something to say to the party in my heart" short video collection

"I have something to say to the party in my heart" short video collection activity time is from February 18 to March 12. The purpose of this activity is to guide and encourage students’ feelings after watching the movie, express their understanding and true feelings about the Party in the form of short videos and send them to designated mailboxes (qgdspds2020@163.com or shaonianxing2020@163.com), or upload them to video platforms such as 1905 Movie Network, Watermelon Video and Aauto Quicker, so as to present a gift to the centenary of the founding of the Party.

What content can primary and secondary school students shoot? It can be about the party’s knowledge, understanding and feelings about the party, the heroic story of Communist party member in the past 100 years, the feeling of life getting better, the good people around you, the love for the party, what you want to say to the party, or performing a song, telling a story, dancing a dance, imitating a video clip and so on.

After the school starts in the spring, the short video of the dedication will be shown in a unified and step-by-step manner. Among them, the excellent short video works will be broadcast in the open class of film and television of China Education Television, and they will have the opportunity to be selected for the year-end award of the "National Short Video Collection for Children with Beautiful Vision and Virtue", and the excellent works will also be selected for the "Memorial Album of the 100th Anniversary of the Founding of the Party in 100 Cities and 100 Schools nationwide".

The red spirit needs to be passed down and practiced. The organizer suggested that primary and secondary schools and off-campus educational institutions all over the country can respond positively and participate in the activity of "learning the history of the party with movies and having something to say to the party". I hope that the vast number of children will closely link their personal dreams with the destiny of the motherland, always walk in the same direction with the party and the country, build a pillar of ambition from childhood, practice the foundation of serving the country, take the initiative to shoulder the mission of the times, and hand over satisfactory answers with practical actions.

　　Trump shouted "It’s easy to win!" While heading for the "trade war road", the end of the road is unemployment, losses, government tax losses and the reduction of cheap goods.

　　Trump hoisted a "trade war melting pot" and said that "the job opportunities brought by the trade war will be caught while it is hot!" (Comics are all from cagle Comics website)

　　Trump fired a shell of "increasing steel import tariffs", but what he got was that he could not increase employment, revenge from allies, rising costs and domestic political influence.

　　In order to "give priority to the United States" and "make the United States great again", US President Trump really took pains. Frequent lifting of the trade stick is aimed at forcing the "opponents" in their eyes to sit at the negotiating table and maximize the interests of the United States. Facing the American people and enterprises, he has a firm tone and promises to realize the prosperity of the United States; In the face of allies and "opponents", he expressed his emotions and demanded to realize the interests of the United States. However, the businessman president with the aura of "the art of trading" on his head doesn’t seem to realize that it may work in business, but it doesn’t work in international relations and trade. Whether at home or abroad, under the leadership of Trump, the United States and "unreliable" began to go hand in hand.

　　trade warfare

　　Can manufacturing return?

　　"Buy American goods and hire Americans!" This is the goal that US President Trump has repeatedly emphasized. Revitalizing the American real economy is also considered to be one of the important reasons why the United States is bent on provoking trade frictions around the world. However, as the United States continues to overweight in the trade war, what is the result?

　　Remember Harley, the motorcycle manufacturer who announced his departure because of the trade war and caused Trump’s anger? Harley’s quarterly report shows that its motorcycle shipments fell by 11.3% in the second quarter. The company’s operating profit margin in 2018 was forced to drop from 10.5% to 9%&mdash; 10%。 In addition, according to the latest news, the Harley-Davidson motorcycle factory in northern Kansas is about to close, taking the first step to transfer production. Harley is currently building a new factory in Thailand, and plans to transfer more production to India, Brazil and Thailand to save costs.

　　Harley is certainly not the only American company that is complaining. BMW, General Motors and Whirlpool all expressed their dissatisfaction.

　　According to Fortune magazine, BMW announced that it would increase the sales price of two American-made SUVs in China, which is the latest sign of the impact of Trump’s trade war. According to the Financial Times, analysts said that import tariffs are "the main threat to industry profits" and warned that the losses caused by tariffs to BMW and Daimler may reach 4% to 5% of the profits in 2019. BMW and Daimler invested a lot of money to set up factories in the United States, and now they are affected by the trade war provoked by the United States, which is ironic.

　　General Motors and home appliance giant Whirlpool have also lowered their performance expectations. According to the report of the Nihon Keizai Shimbun, there are voices in the financial sector that are worried about the investment willingness of enterprises and the shrinking of personal consumption. The US economy remains strong at present, but the trade war may lead to a decline in investment and consumption, thus expanding the blow to corporate performance and casting a shadow over the real economy.

　　Apple has just become the first technology company with a market value of more than $1 trillion. However, even apples began to cry out for pain. According to the website of Bloomberg News, Apple submitted a report to the US Securities and Exchange Commission: "Tariffs may increase the cost of the company’s products and make them more expensive, thus reducing the competitiveness of products. Political uncertainty surrounding international trade disputes and protectionist measures may also have a negative impact on consumer confidence."

　　"Buying American goods" is difficult to achieve, and "hiring Americans" has become "a mirage".

　　Calvin Dooley, CEO of the American Chemical Council, predicted that a 25% tariff would "have a devastating impact on American chemical manufacturers". Many American companies have warned that if the situation is not alleviated, it may have an impact on the economy and lead to a decrease in jobs.

　　In the smoke of the trade war, Eric Gasetti, the mayor of Los Angeles, led an emergency delegation to visit Asia. There is a simple reason. According to the website of American Consumer News and Business Channel, with the White House threatening to impose higher tariffs on China goods worth $200 billion, many American port managers are preparing for the possibility of cancellation of shipments and unemployment. The ports of Los Angeles and Long Beach are estimated to provide nearly 1 million jobs for the whole of Southern California.

　　This is still the beginning. According to the data of the Peterson Institute for International Economics in the United States, if the United States really imposes a 25% tariff on cars around the world, 195,000 American workers will be in the range of 1-mdash; Unemployment within three years, and in the case of other countries taking countermeasures, the situation will be even worse: the United States will lose about 624,000 jobs.

　　inflation of prices

　　Can you satisfy the people?

　　"American consumers have begun to feel the sting of rising costs." CNN reported that.

　　Erin Ennis, Senior Vice President of u.s.-china business council, said: "About half of the goods from China need to face higher tariffs. The increased cost will be transmitted to American consumers and will affect the wallets of most Americans. " The British Times website reported that.

　　From Coca-Cola to RV, from toys to clothing, the storm of price increase has been thundering.

　　CNN reported that Coca-Cola has raised the price of carbonated drinks because the recent 10% tariff on imported aluminum made the production cost of Coca-Cola cans higher. CEO James Quincy admits that the price increase is "destructive" but necessary.

　　According to the website of The Wall Street Journal, Michael Harpy, CEO of Winnebago Industries, an RV manufacturer, said that due to the recent price increase of some products, the company began to consider raising prices. Although the company did not want to disclose its price increase, it said that in order to cut costs, it had made changes, such as modifying the floor design of the RV.

　　Toys will soon become the "hardest hit". Among the $200 billion of goods to be exported to the United States, including $12.2 billion of children’s toys. The United States is the world’s largest toy consumption market, while China is the world’s largest toy production base. According to the data provided by Guangdong Toy Association, in 2017, 28.8% of China’s toys were exported to the United States, and 80% of the products in the American toy market were made in China.

　　Zhou Shijian, a senior researcher at the China-US Relations Research Center in Tsinghua University, said that the $200 billion of Chinese-made consumer goods accounted for too much, and the substitutability was very limited. If the tax is really increased, most consumers in the United States can immediately feel that "as soon as it is announced, the prices of consumer goods in the United States will rise."

　　The report on the British Science News website quoted Rick Helfenbein, president of the American Federation of Clothing, Footwear and Socks, as saying that Trump imposed tariffs on China products imported from the United States, which led China to impose retaliatory tariffs on goods exported from the United States, which was equivalent to imposing a huge Trump tax on American workers, consumers and the American economy.

　　Joseph Stiglitz, a Nobel Prize winner and a professor at Columbia University, also believes that Trump’s move to start a full-scale trade war with China will lead to "tax everywhere", and the substantially increased costs will be borne by ordinary people, and the poorest class in the United States will suffer the heaviest blow.

　　"These punitive tariffs will be passed on to American consumers and offset all the positive achievements made by the American economy in recent months. There is no better example of hurting yourself in order to vent your anger. " Matthew Shea, CEO of the National Retail Federation, said.

　　Reduce the deficit

　　Can it make America more prosperous?

　　Reducing the US trade deficit is one of Trump’s promises, which is also an important reason for the Trump administration to provoke a trade war.

　　Chen Chenchen, a researcher at Chongyang Financial Research Institute of Renmin University of China and deputy director of the Macro Research Department, pointed out that since Trump took office, he has never given up his deep-rooted policy stance since the 1980s &mdash; &mdash; By grasping the bottom line of the transaction and shrewd negotiation, we will get back all the jobs, industries, market opportunities and trade benefits that belong to the United States. He wants to replace rules with absolute interests and global considerations with absolute American priority. The "fair trade" that Trump wants to achieve most is the lowest-level trade with the greatest American interests as the core. Compared with the previous US government, it is the "zero-sum experience" in the business world that dominates the trade policy thinking at the core of American power.

　　However, almost all analysts believe that it is impossible for him to honor this promise.

　　According to the latest data from the US Department of Commerce, in June, the US trade deficit reached US$ 46.3 billion, a sharp increase of 7.3% over the previous month and the first expansion in four months. Moreover, this deficit data is also the largest data in 19 months. In other words, the current US trade deficit is even higher than when Trump came to power, and it has reached the highest level.

　　I don’t know if Trump will feel a little embarrassed. However, neither the media nor experts are surprised.

　　The Washington post website reported that economists thought it was wrong for Trump to focus on reducing the trade deficit. The only way to really reduce the trade deficit is to let Americans buy less. They believe that Americans have not "suffered" in trade: Americans get cheaper goods from abroad, and most of the dollars flowing to other countries return to the United States in the form of foreign investment or the purchase of American bonds. They stressed that the Trump administration’s tax increase on China products is unlikely to reduce the trade deficit, because Americans will still buy all these goods with tax increase, so enterprises may adopt two solutions: one is to buy goods with tax increase, and the other is to buy from other countries.

　　Kimberly Ann Elliott, a visiting researcher at the Center for Global Development in the United States, pointed out in an article published on the American World Political Review website that Trump did not seem to understand three basic facts about trade policy: first, trade policy could not defeat a wide range of macroeconomic forces; Secondly, the main impact of trade policy is to re-layout the economy; Third, trade policy is far more complicated today than in the past.

　　Lawrence summers, a professor at Harvard University and former Treasury Secretary, wrote an article for the Financial Times website, which also believed that Trump put offensive trade policy at the core of economic governance, which was problematic. Most economists agree that the adjustment of trade policy is unlikely to play a significant role in promoting employment or GDP growth, and loosening trade can promote the prosperity of the United States more than manipulating trade.

　　wield a club (at sb)

　　Can America be great again?

　　"Let America be great again!" This is Trump’s campaign slogan and Trump’s ultimate goal. However, so far, the various practices of the Trump administration have caused widespread doubts.

　　"Trump is depriving the United States of what makes it great." The title of Washington post’s article is simple and direct. The article points out that after World War II, the foundation of American prosperity is the scientific and technological breakthrough promoted by a powerful innovation system. The innovation policy of the United States has been successfully imitated in Europe and Asia, and it has also been imitated by China in recent years. Now, Trump has launched a trade war with China, with the purpose of slowing down the rise of China’s science and technology, but in fact, he has gone astray and is doomed to failure. Instead, the United States should do what it does best &mdash; &mdash; Innovate at home and trade with other countries in the world, so as to keep America prosperous.

　　Washington post columnist Robert samuelson recently published an article on the website of Japan Times, which also pointed out that Trump’s campaign slogan "Make America Great Again" brought an illusion that we can still achieve prosperity by pursuing isolationism. The United States was once "great", but it was achieved by actively participating in international affairs through military alliances and trade policies.

　　Once upon a time, the United States was a well-deserved leader of the western world. However, nowadays, the mentality of Western allies towards the United States may only be described as "bitterness".

　　At the end of July, an international conference against the Trump administration’s trade war was held in Geneva, Switzerland. The participants were all the closest allies of the United States: Japan, South Korea, Canada, Mexico and European Union countries. The reason why these countries are rallying to "resist the United States" is because the investigation on whether imported cars and parts threaten the national security of the United States, which began in May this year, may be completed in August, and the White House is likely to impose a 25% punitive tariff on all imported cars and parts. The German financial network stressed that the message of the Geneva gathering was the EU’s "distrust of Trump’s commitment". German newspaper frankfurter allgemeine zeitung commented that Trump wants to destroy the world order, so what? Countries will unite to protect international organizations and international rules.

　　Former US Deputy Secretary of State richard armitage wrote in the Japanese Yomiuri Shimbun that Trump publicly claimed to make a deal without showing his cards to others. This technique may be effective in business, but it won’t work in diplomacy. Most foreign relations of the United States have been weakened by Trump’s obvious lack of credibility diplomacy, and allies’ trust in American leadership is declining.

　　Washington post’s website article bluntly pointed out that Trump values his pride, his demand for attention, and his ability to create disasters &mdash; &mdash; If he needs to give a heavy blow to the western alliance to convince himself that he is smarter than all his predecessors, then he will not hesitate to do so.

　　Chen Chenchen, a researcher at Chongyang Financial Research Institute of Renmin University of China and deputy director of the Macro Research Department, pointed out that in Trump’s policy thinking, allies who "take advantage of the United States" are not trustworthy. Only through shrewd foreign policy negotiations, including taxation of allied products, will they "have excellent allies again".

　　America’s image has been damaged. The article on the website of the Brookings Institution in the United States directly calls the United States "a rogue superpower" and "actively, powerfully and thoroughly seeks its own interests".

　　Threaten and blackmail

　　Can America be a winner?

　　"The trade war is very simple. Winning is easy. " This is Trump’s judgment.

　　"Trump believes that trade is a &lsquo; Zero-sum game &rsquo; . He believes in trade wars &lsquo; It’s easy to win &rsquo; . He launched a trade war against many countries in order to force them to sit at the negotiating table. " Washington post website reported that.

　　According to this logic, the Trump administration recently played a "combination boxing". The National Defense Budget Act of 2019 just passed by the US Congress directly positions China as a long-term strategic opponent; The Trump administration ordered the US Department of Commerce to put 44 China enterprises and institutions on the export restriction list for technical blockade on the grounds of "significant risks to US national security"; The Trump administration also threatened to impose a 25% import tariff on China’s 200 billion products.

　　However, not many people believe that the United States can easily win the trade war.

　　The CNN report quoted Phil Levy, an expert of Chicago Global Affairs Committee, as saying that raising the tax rate on goods from China is consistent with the President’s strategy of continuously putting pressure on China. There seems to be a feeling among members of the Trump administration that as long as you hit China hard enough, China will give in. However, Levy said, "There is no evidence to prove this."

　　Martin wolf, chief economic commentator of the Financial Times, pointed out that the adoption of "Section 301" by the United States against China sometimes seems to be aimed at forcing China to eliminate its trade surplus with the United States, sometimes seems to be aimed at preventing the "Made in China 2025" plan, and sometimes seems to be aimed at correcting China’s compulsory technology transfer. The first goal is ridiculous, the second goal is not negotiable, and the third goal is difficult to achieve.

　　The Australian Sydney Morning Herald website article believes that in the economic war between the United States and China, Trump adopted the ancient weapon of the 17th century mercantilist era &mdash; &mdash; Tariffs, and China took out the weapons of the 21st century &mdash; &mdash; Renminbi. China’s choice of weapons is more powerful, because China’s investment activities around the world are huge and growing rapidly, which is warmly welcomed by people.

　　Jeffrey Sachs, an American economics professor, and a group of enlightened American scholars he represents believe that the United States’ efforts to curb the rise of China and the development of science and technology by means of blocking trade wars are "doomed to failure".

　　The American media believe that the Trump administration may have used Nixon’s "madman theory". It means that opponents are cautious because they suspect that the president of the United States is unpredictable, occasionally reckless and possibly as dangerous as madness. However, the article on Washington post’s website starts with "&lsquo; Madman theory &rsquo; It will not help Trump win the trade war. It is pointed out that it is good for both China and the United States to retreat from the edge of the trade war. However, this requires cooperation rather than conflict between the two sides. The self-righteous "madman theory" needs to give way to a calmer head.

　　Our reporter Zhang Hong

CCTV News:Look at the economy through data, and look at achievements through the economy. The General Administration of Customs announced on July 12 that in the first half of this year, the total import and export value of China’s goods trade was 21.17 trillion yuan, up 6.1% year-on-year, the trade scale reached a new high, and the quarterly trend continued to improve.

In the first half of the year, the import and export scale of goods trade exceeded 21 trillion yuan.

According to customs statistics, in the first half of the year, the total import and export value of China’s goods trade was 21.17 trillion yuan, a year-on-year increase of 6.1%. Among them, the export was 12.13 trillion yuan, up 6.9%; Imports reached 9.04 trillion yuan, up 5.2%.

In terms of trade scale, in the first half of the year, the import and export scale of China’s goods trade exceeded 21 trillion yuan for the first time in the same period; The growth rate of import and export accelerated quarter by quarter, with an increase of 7.4% in the second quarter, which was 2.5 and 5.7 percentage points higher than that in the first quarter and the fourth quarter of last year respectively. The quality of import and export of goods continued to improve and the scale grew rapidly.

In terms of trade patterns, in the first half of the year, China’s general trade import and export was 13.76 trillion yuan, up 5.2%, accounting for 65% of China’s total foreign trade. In the same period, the import and export of processing trade was 3.66 trillion yuan, an increase of 2.1%, accounting for 17.3%. In addition, China’s import and export by bonded logistics was 2.96 trillion yuan, an increase of 16.6%.

ASEAN is China’s largest trading partner.

From the perspective of trading partners, in the first half of the year, China and its largest trading partner &mdash; The total trade value of ASEAN was 3.36 trillion yuan, up by 10.5%, accounting for 15.9% of China’s total foreign trade value. In the same period, China’s total import and export to countries that jointly built the "Belt and Road" was 10.03 trillion yuan, an increase of 7.2%.

From the perspective of business entities, in the first half of the year, the import and export of private enterprises was 11.64 trillion yuan, up 11.2%, accounting for 55% of China’s total foreign trade, up 2.5 percentage points over the same period last year. In the same period, the import and export of foreign-invested enterprises and state-owned enterprises both increased.

China’s summer grain harvest in 2024

According to the data released by the National Bureau of Statistics on July 12, China’s summer grain harvest in 2024 laid a solid foundation for stabilizing grain production throughout the year.

In 2024, the total output of summer grain in China was 149.78 million tons, or 299.6 billion Jin, an increase of 7.25 billion Jin or 2.5% over 2023.

The sown area of summer grain remained stable. In 2024, the sown area of summer grain was 399.2 million mu, which remained stable. Among them, the sown area of wheat was 346.361 million mu, an increase of 475,000 mu over 2023.

The yield of summer grain has increased. The national summer grain yield reached 375.2 kilograms per mu, an increase of 9 kilograms or 2.5% over the previous year. Among them, wheat achieved a yield of 399.1 kg per mu, an increase of 2.6%. Regionally, among the 25 summer grain producing areas, 21 have increased their output.

Smooth operation of civil aviation railway

In the first half of the year, China’s civil aviation economy operated steadily and steadily. By the end of June, the fixed assets investment of the whole industry was 61.52 billion yuan, a year-on-year increase of 33.2%; The total transportation turnover was 70.3 billion tons kilometers, a year-on-year increase of 32.2%, and the domestic and international markets of air transportation exceeded the same period in 2019. In terms of passenger transport, in the first half of the year, the whole industry completed a total of 350 million passenger trips, a year-on-year increase of 23.5%; The scale of international passenger transport recovered to 81.7% in the same period of 2019. In terms of freight, the demand for civil aviation freight remains high, and the demand for international routes is still strong. In the first half of the year, the whole industry completed a total of 4.174 million tons of cargo and mail transportation, up 27.4% year-on-year.

In the first half of the year, the national railways sent more than 2 billion passengers.

In terms of railways, China State Railway Group Co.,Ltd. data show that in the first half of the year, the national railways sent a total of 2.096 billion passengers, and the passenger turnover reached 777.952 billion person-kilometers, up by 18.4% and 14.1% respectively, both reaching historical highs in the same period.

The national railways increased their passenger transport capacity, with an average of 10,256 passenger trains running every day, up 9.4% year-on-year. Cross-border passenger transport organizations will be strengthened. Movable sleeper trains from Beijing to Shanghai will be operated between Beijing and Hong Kong. Two international passenger trains from Xishuangbanna, China to Luang Prabang, Laos will be opened in China-Laos Railway, and international passenger trains from Hohhot, China to Ulaanbaatar, Mongolia will be resumed. In the first half of the year, the Guangzhou-Shenzhen-Hong Kong high-speed railway sent a total of 7.587 million cross-border passengers, a year-on-year increase of 72.4%; China-Laos Railway has sent a total of 117,000 cross-border passengers. At present, China’s railway passenger volume and turnover are ranked first in the world.

Financial support for the real economy remained stable.

According to the data released by the People’s Bank of China on July 12th, the stock of social financing scale at the end of June was 395.11 trillion yuan, up 8.1% year-on-year. Among them, the balance of RMB loans to the real economy was 247.93 trillion yuan, up 8.3% year-on-year. Financial support for the real economy remained stable.

The daily business volume of postal express exceeds 580 million pieces.

On July 12, the State Post Bureau introduced that in the first half of this year, China’s express delivery market maintained a rapid development trend, with the highest daily business volume exceeding 580 million pieces.

According to the data of the State Post Bureau, this year is 1-mdash; In February, China’s new year consumption demand was strong, and during the Spring Festival holiday (February 10 &mdash; 17), the daily average express delivery business volume increased by 145.2% compared with the same period in 2023. The online retail sales of physical goods exceeded 1.8 trillion yuan, a cumulative year-on-year increase of 14.4%. 3&mdash; In April, there was a great demand for seasonal products such as spring tea and flowers and trees. Compared with the same period of last year, the monthly express delivery business increased by more than 2.3 billion pieces. 5&mdash; In June, under the influence of multiple factors such as mid-year promotion, holiday economy, fresh season and graduation season, the daily average express delivery business volume reached 480 million pieces. In June, China Express Development Index increased by 18.4% year-on-year.

In addition, in the first half of this year, the express delivery business in the central and western regions grew rapidly.

Express delivery companies actively build three-dimensional sea passages.

In addition, in the first half of this year, the express delivery industry continued to strengthen the construction of rural nodes and improve service quality. At the same time, it continued to promote a variety of cross-border modes of going to sea and enhance international transportation capacity.