Every reporter Sun Lei, every editor Pei Jianru

The intellectual S7, which sells at a loss, went public.

On November 28th, Zhijie S7 was officially launched, and the new car was positioned as a medium-sized and large-sized pure electric coupe. Four versions of the car were launched, with the price range of 249,800 ~ 349,800 yuan, and the price of the entry model was lowered by 0.82 million yuan compared with the pre-sale price.

It is understood that Zhijie S7 is equipped with Huawei’s technologies or functions such as Huawei ADS2.0 advanced intelligent driving system, a new generation of HUAWEI DriveONE power platform, Huawei Turing intelligent chassis, HUAWEI xMotion intelligent body collaborative control system, etc., and its "Chinese content" is high.

"The specifications of Zhijie S7 are higher than those of Tesla Model S and Mercedes-Benz EQE, but the price is the same as that of Tesla Model 3." Yu Chengdong, managing director of Huawei, CEO of terminal BG and chairman of BU, a smart car solution, said.

Reduce the selling price to cope with market competition

According to public data, in the past three years, the compound annual growth rate of the market scale of 200,000 ~ 300,000 yuan where Zhijie S7 is located reached 13.6%, and it still increased by 12.7% from January to May this year. The average monthly sales of new cars was around 350,000, and its share in the overall automobile market increased from around 15% in early 2020 to 24% now.

Specifically, in the market of this price range, the sales volume of fuel vehicles of the joint venture brand is highly stable, and the average monthly sales volume is always around 240,000, while the rest of the incremental part is mainly divided by Tesla Model Y, Model 3, BYD Han, Seal and other models. The latter three cars are the direct competitors of Zhijie S7.

According to the research report of Guojin Securities, "Zhijie S7 covers the pure electric medium and large car market in the range of 200,000 ~ 300,000 yuan, and the competition is fierce, but the market scale is large, and there is still room for penetration." An Conghui, CEO of Krypton, once said: "The level of 200,000 ~ 300,000 yuan must be the largest area in the market segment."

In this context, car companies that have seen the potential of this market segment have also laid out. In addition to Kyk-007, which has been pre-sold, it is reported that Kyk-007 will have two new products next year, both of which will focus on the market of 200,000 ~ 300,000 yuan, and the model code-named CM2E has been confirmed. The Xiaomi SU7, which is scheduled to be released next year, is also positioned in the middle and large-scale pure electric coupe, and the price of some of its configured models may be between 200,000 and 300,000 yuan.

Some people believe that in the face of existing and potential market competition, the price of Zhijie S7 will be further explored on the basis of pre-sale of 258,000 yuan. "The pricing of this model is very noisy within the company. At present, the prices of the four versions are all at a loss. After the sales volume comes up in the future, the cost will gradually decrease, turning losses into profits." Yu Chengdong said.

A Huawei channel staff member once said that the sales staff had already completed the product training of Zhijie S7. He believes that the pricing of the old model M7 is a failure, which also affects the product sales to a great extent. Huawei has learned a lot of experience in pricing, and the current pricing of Zhijie S7 should be very competitive in the market.

It is worth noting that, with the split of BU business of Huawei, HarmonyOS Zhixing’s models have completely turned into purchasing cooperation with other Huawei businesses or subsidiaries in terms of intelligent parts. In this context, HarmonyOS Zhixing vehicles may gain a more reasonable cost advantage in the above procurement in the future, which is regarded by the industry as the basis for the intellectual S7 to lower the price.

Regarding the future market performance of Zhijie S7, Shenwan Hongyuan Securities previously stated that the benchmark model of Zhijie S7 is Tesla Model 3. Considering the early channel laying and the competitive pressure of the same price segment, it is estimated that the steady-state monthly sales will be in the range of 5000~7000 vehicles. If the distribution of goods in subsequent stores exceeds expectations, the steady-state monthly sales are expected to exceed 10,000 vehicles.

First unmanned parking service, build a "moat"

In addition to price adjustment, as the first car of HarmonyOS Zhixing, Zhijie S7 also hopes to participate in the market competition by virtue of its advantages in intelligence. According to Huawei, HarmonyOS Zhixing’s models are blessed by Huawei’s innovative smart car technology, which has a better intelligent experience.

Industrial Securities Research Report believes that Zhijie S7 takes sports and technology as its main selling points, and is equipped with Huawei’s latest intelligent driving and cockpit system, with outstanding intelligent configuration. It is understood that Zhijie S7 is equipped with Huawei Turing intelligent chassis for the first time, and also has Huawei ADS2.0 advanced intelligent driving assistance system. In addition, this car is the first model equipped with HarmonyOS4 HarmonyOS system.

"HarmonyOS 4 smart cockpit uses the Ark engine to bring a new 3D car control desktop. At the same time, the intelligent voice assistant Xiaoyi is connected to the Pangu model. " Yu Chengdong said, "With HarmonyOS 4 and HUAWEI MagLink, the central control screen in the car can also achieve three-screen linkage with the rear screen."

In addition, Zhijie S7 is also equipped with Huawei’s parking and driving function for the first time. It is understood that its parking and driving function can independently complete a series of operations such as courtesy to pedestrians, reversing and avoiding, extreme passing, automatic parking and automatic pick-up without driving. Yu Chengdong said: "The parking and driving Beta program will be opened in Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Suzhou, Dongguan and other cities in the first quarter of next year."

Parking on behalf of the driver function is considered by the industry to be the only way for L4-class automatic driving of passenger cars, while Xpeng Motors, Baidu and other enterprises have demonstrated similar functions before. In the recent OTA5.0, LI has also added the ability of the ideal AD Max 3.0 unmanned parking service. It is said that the release of the functions of Huawei and LI parking service has a subtle relationship with the Notice on Launching the Pilot Work of Intelligent Networked Vehicle Access and Road Access (hereinafter referred to as the Notice) recently jointly issued by the Ministry of Industry and Information Technology and other four departments.

On November 17, the Ministry of Industry and Information Technology and other four departments jointly issued the "Notice", saying that intelligent networked automobile products with automatic driving function with mass production conditions were selected and pilot projects were carried out in limited areas. CICC said that the Notice will promote the development of technologies and business models for passenger cars L3 and travel services L4.

"The Notice regulates the reporting methods, testing requirements and responsibilities of L3/L4 access and road pilot projects. After the document is issued, it will enter the stage of centralized declaration. By the beginning of 2024, it is expected that a group of applicants will take the lead in achieving product access and road access after passing the requirements of audit and test verification. At that time, it is expected to reflect the technical capabilities and leadership of enterprises from the side. " CITIC Securities said.

CITIC Securities believes that under the impetus of the Notice, advanced intelligent drivers are expected to further accelerate the pace of research and development of autonomous driving technology and product launch, so as to strengthen consumer awareness and brand image, and thus establish a real "moat". In the eyes of many people in the industry, Huawei chose Zhijie S7 as the first unmanned parking service function to participate in the market competition and achieve the above goals.

"HarmonyOS Zhixing cooperative car enterprises will become key customers of Huawei’s new company"

It is worth mentioning that the Zhijie S7 is also the first model released after Huawei and Changan officially announced that they intend to set up a company engaged in R&D, design, production, sales and service of automotive intelligent systems and component solutions (hereinafter referred to as Huawei New Company). The emergence of Huawei’s new company also makes the industry worry about the HarmonyOS Zhixing model of Huawei’s cooperation with Cyrus, Chery, BAIC and JAC.

In this regard, national business daily reporter learned that the emergence of the new Huawei company will not affect HarmonyOS’s zhixing model. An insider who asked not to be named told the reporter, "As a technology platform, Huawei’s new company, HarmonyOS Zhixing’s cooperative car companies will become its key customers in the future." HarmonyOS Zhixing is the most comprehensive, close and in-depth cooperation mode between Huawei and car companies at present, while HarmonyOS Zhixing’s models are blessed by Huawei’s smart car innovation technology.

On November 28th, Yu Chengdong revealed at the launch conference of Zhijie S7 that Huawei had issued an invitation for equity opening to four car companies, namely Cyrus, Chery, BAIC and JAC, and hoped that China FAW Group would join.

In this regard, Sailis said that it has received an invitation to jointly invest in the target company and jointly participate in the creation of an electrified and intelligent open platform. The company is actively demonstrating matters related to participation in investment and cooperation. Jianghuai Automobile said in a statement on November 27 that the company has been in close communication and its scope has continued to expand since its strategic cooperation with Huawei in 2019. Regarding Huawei’s plans to set up an independent company for automotive intelligent systems and component solutions, the company paid close attention to it and actively discussed with Huawei related matters of participating in investment and cooperation. But JAC said,We have not received an invitation from Huawei for joint investment, and have not participated in matters related to investment and capital cooperation.

TF Securities predicted that Huawei’s new company is expected to continuously introduce more car factories to become shareholders in the future, and make it stronger and bigger together with the downstream car factories, which will help to improve the depth of cooperation with the downstream car factories.

"We have always believed that China needs to build an electrified intelligent open platform with the participation of the automobile industry, one with ‘ Locomotive ’ Open platform. We deepen cooperation with Changan, and at the same time, we will work together with more strategic partner car companies to continuously explore new models of openness and win-win, and jointly seize the opportunity of electrification and intelligent transformation of the automobile industry to realize the dream of the rise of China’s automobile industry. " Yu Chengdong said.

In this regard, Huajin Securities said in the research report that Huawei positioned Tier1, empowering OEMs with car modules and self-driving computing platforms as a whole, and rapidly increasing market share through intelligent selection mode in the short term, but the equity cooperation mode may be difficult to expand other OEMs. In the long run, under the trend of differentiated competition, OEMs will still empower themselves with self-developed core technologies and ensure their right to speak in the choice of Tier1.

focus

On December 26th, Shanghai Stock Exchange, Shenzhen Stock Exchange and North Stock Exchange announced the arrangement of closing for some holidays in 2024, and closed on New Year’s Eve.It will be closed from Friday, February 9 to Saturday, February 17, and will open as usual from Monday, February 19. In addition, February 4 (Sunday) and February 18 (Sunday) are closed for the weekend.

On December 26th, Huawei officially released the M9, with a starting price of 469,800 vehicles and a top allocation of 569,800 yuan.Yu Chengdong said that the M9 is "the best SUV within 10 million yuan and the most powerful SUV that can be seen on the road". On that day,Huawei officially announced: "After two hours on the market, the M9 will definitely break 10,000 units".

Investors v. Zeda Yisheng (Tianjin) Technology Co., Ltd. and 12 defendants, including controllers, senior executives and intermediaries, were settled by mediation.As a case involving listed companies in science and technology innovation board, the total amount of compensation in this case is more than 280 million yuan, of which the maximum compensation for a single investor is more than 5 million yuan, and the average compensation for investors is 38,900 yuan.

Tianyuecha App shows thatRecently, Wang Xiaofei added a piece of information about the person to be executed, with an execution target of 7.48 million yuan.According to the risk information, Wang Xiaofei’s shares of 9.2 million yuan, 3.47 million yuan and 200,000 yuan in Herunlin (Beijing) Food Co., Ltd., Beijing Hezun Real Estate Co., Ltd. and Beijing Xiaowangma Liuji Culture and Technology Development Co., Ltd. have been frozen by the Beijing No.3 Intermediate People’s Court.

International oil prices rose sharply.WTI February crude oil futures closed up 2.73% at $75.57/barrel; Brent February crude oil futures closed up 2.53% to $81.07/barrel.

macroscopic view

On December 26, the National Audit Office released the 2022 annual audit rectification report, which showed thatBy the end of September, 2023, relevant localities, departments and units had rectified more than 957 billion yuan, formulated and improved more than 1,600 rules and regulations, and held more than 2,540 people accountable.

On December 26th, the National Development and Reform Commission and the Ministry of Commerce issued the Opinions on Supporting Special Measures to Relax Market Access in Hengqin Guangdong-Macao Deep Cooperation Zone. It mentioned:Fully serve the financing needs of innovative resources in Macao; Encourage the research and development and production of traditional Chinese medicine preparations in Macao medical institutions in Guangdong and Macao medical institutions.

Li Chunlin, deputy director of the National Development and Reform Commission, said on the 26th that in the next step, the National Development and Reform Commission will focus on four aspects:Study and improve the top-level design of the market access system, continue to promote the relaxation of access to new formats and new fields, continue to carry out the collection and notification of cases that violate the negative list of market access, and promote the full coverage of market access effectiveness evaluation.

The central bank conducted a 7-day reverse repurchase operation of 383 billion yuan on the 26th, and the winning bid rate was 1.80%, which was the same as before.A 14-day reverse repurchase operation of 85 billion yuan was carried out, and the winning bid rate was 1.95%, which was the same as before. Due to the expiration of the 7-day reverse repurchase of 119 billion yuan on that day, the net investment was 349 billion yuan.

On December 26th, the Ministry of Commerce announced that in 2024, the allowable import volume of fuel oil for non-state trade was 20 million tons.In 2024, the allowable amount of fuel oil imports will be distributed on a "first come, first served" basis.

company

Lei Jun issued a document on 26th, saying that Xiaomi SU7 is in the trial production and climbing stage, and it will take several months for it to be officially listed. There is no final decision on pricing.However, "Xiaomi SU7 is indeed a bit expensive, but please believe that what we are doing is’ expensive for a reason’, and the experience will definitely exceed everyone’s expectations."

On the 26th, the Ministry of Industry and Information Technology announced the Catalogue of New Energy Vehicles with Vehicle Purchase Tax Exemption (the first batch).Two millet SU7s are listed, and the name of the automobile manufacturer is "Beijing Automotive Group Off-road Vehicle Co., Ltd.".

Recently, the equity of Shanghai Wanda Hotel Investment Co., Ltd. changed.The original shareholder Dalian Wanda Commercial Management Group Co., Ltd. withdrew, and a new shareholder Beijing Yinglang Commercial Management Co., Ltd. was added, with a shareholding ratio of 100%.At present, Shanghai Wanda Hotel Investment Co., Ltd. operates Shanghai Wanda Ruihua Hotel.

Recently, it has been reported that Longji Green Energy, a leading photovoltaic enterprise, has laid off employees on a large scale, mainly reducing laborers and Guan Peisheng. In this regard, Longji Green Energy’s secretarial department said on the 26 th thatI can’t comment on this at present.Enterprises are facing fierce market competition, and will certainly make corresponding resource allocation according to their operating conditions, changes in the market environment and future industrial restructuring.

market

On December 26, the market opened lower and went lower all day, and the GEM index led the decline. At the close, the Shanghai Composite Index fell 0.68%, the Shenzhen Component Index fell 1.07% and the Growth Enterprise Market Index fell 1.26%.The turnover of Shanghai and Shenzhen stock markets today was 609.9 billion yuan, 1.8 billion yuan more than the previous trading day.

According to wind data, as of December 26th, the number of liquidation funds has reached 256 since 2023, setting a new high level in the past five years (since 2019).Among them, the number of liquidation of equity funds reached 61 in 2023, which was the highest since the beginning of Public Offering of Fund industry in 1998.

industry

Shanghai Customs officially released the "Implementation Measures for Regulatory Innovation of Integrated Circuit Industry (Version 2.0)" on December 26th, which mentioned that,Change the "entry and exit" mechanism into the "enterprise filing" system.

A few days ago, the Ministry of Finance and other four departments jointly issued the Guiding Opinions on Further Strengthening the Construction of Internal Control in Public Hospitals. It is mentioned that,It is clearly required to strengthen asset management, prohibit borrowing to purchase large-scale medical equipment, and standardize the behavior of renting, lending and disposing of state-owned assets.

According to Announcement No.739 of the Ministry of Agriculture and Rural Affairs,The first batch of production and operation licenses for genetically modified corn and soybean seeds were approved and issued, and the relevant production and operation licenses involved a number of seed listed companies.Including Dabeinong, Longping Hi-Tech, Fengle Seed Industry and Denghai Seed Industry.

people’s livelihood

Recently, Taobao publicized a proposal to change its platform dispute handling rules, which was formally implemented on December 26th.According to the new regulations, if sellers get too many bad reviews or violation records on Taobao platform, once they receive complaints, they may face the judgment of direct return or only refund.

Recently, some netizens reported on the idle fish App that the materials donated by Canada Goose to Gansu earthquake zone were resold. In response, the idle fish responded thatThe actual situation is that the user sells down jackets in order to drain the hot spots, and fabricated the information of relief materials, which is a malicious marketing drainage behavior.The platform has removed the goods at the first time and permanently banned the account.

Recently, Arifa’s auction of a luxury house in Guangzhou Qiaoxin Huiyuetai attracted attention. The starting price of this suite was 70 million, equivalent to a unit price of 191,700 yuan/m 2. According to the introduction of the subject matter, the property owners of this suite are Wang Guoan and Ni Suting.And Wang Guoan is the founder of the domestic beauty brand Han Hou.In this regard, Wang Guoan responded that the auction of this property was mainly to repay personal debts.

After the Jishishan earthquake with a magnitude of 6.2, Qinghai police severely cracked down on rumors related to the earthquake.A total of more than 40 clues about online rumors were collected and found, 3 people were given administrative punishment according to law, 16 people were criticized and educated, and 3 typical cases of fabricating and publishing earthquake online rumors were published.

figure

It was learned from the Supreme People’s Procuratorate that the case of Qu Min, former member of the leading group and vice chairman of the Heilongjiang Provincial Political Consultative Conference, was investigated by the National Supervisory Commission (NSC) and transferred to the procuratorate for examination and prosecution.A few days ago, the Supreme People’s Procuratorate made a decision to arrest Qu Min on suspicion of accepting bribes.

On December 26th,The Shanghai No.1 Intermediate People’s Court publicly pronounced the case of Hu Wenming, the former party secretary and chairman of China Shipbuilding Industry Corporation, accepting bribes and abusing his power by state-owned company personnel.After trial, he was sentenced to 13 years’ imprisonment and fined RMB 5 million.

On December 26th, the State Council appointed and dismissed state employees.Lu Lei was appointed as the deputy governor of the People’s Bank of China.

Overseas news

The three major US stock indexes closed up across the board,The Dow rose 0.43% to 37,545.33, the S&P 500 rose 0.42% to 4,774.75, and the Nasdaq rose 0.54% to 15,074.57.

Most of the popular Chinese stocks rose.Genxi Bio rose by 60.26%, Shengmei Semiconductor by 7.34%, Weilai Automobile by 10.81%, Xpeng Motors by 1.63% and LI by 3.77%.

Late at night on December 26th, Beijing time,The Office of the US Trade Representative announced that it would further extend the 301 tariff exemption period for 352 imported goods from China and 77 imported goods from China related to epidemic prevention in COVID-19.The deadline was extended from December 31st this year to May 31st, 2024.

Comex February gold futures settlement price closed up 0.03% to $2,069.8 per ounce.

In October, the house price index of 20 big cities in S&P/CS in the United States rose by 4.87% year on year.Expected to rise by 5%, the previous value rose by 3.92%.

Brazilian Finance Minister Haddad said,Brazil will tax diesel fuel in 2024.

Indian police said on December 26 local time,The Reserve Bank of India (the central bank) received a bomb threat email saying that bombs had been planted in 11 different locations in Mumbai.The specific locations of three bombs were listed, and the police then went to the scene to investigate, and no suspicious items were found.

December 26, local time,The Russian government announced the extension of the export ban on ammunition and shell casings until the end of 2025.

The Singapore Economic Development Board released data on the 26th.Singapore’s industrial output in November increased by 1% year-on-year, with an estimated increase of 2.2%; In November, industrial output decreased by 7.8% month-on-month, and it is estimated to decrease by 5.1%.Singapore’s output of electronic products increased by 7.3% year-on-year in November.

On December 26th, Siyoung Choi, head of Samsung Electronics OEM business, delivered a speech at the 2023 International Electronic Devices Conference, saying that,Samsung Electronics postponed the mass production of its new factory in Taylor, Texas, USA from 2024 to 2025.

Recently, the official website of the Verkhovna Rada (Parliament) of Ukraine published a draft law.It is proposed to lower the legal minimum age of personnel who can be mobilized to carry out combat missions from the current 27 years old to 25 years old.

The South Korean Ministry of Finance said on the 26th that the South Korean Cabinet approved the plan to spend 412.5 trillion won (about 317.79 billion US dollars) of the annual budget of 550 trillion won from January to June next year.This means that 75% of the fiscal expenditure in 2024 will be implemented in the first half of the year.

Japanese Finance Minister Suzuki Shunichi said on December 26th that,The Japan Financial Agency has issued business rectification orders to the core departments of Tokyo Maritime Holding Company, MS&AD Insurance Group Holding Company and Damage Protection Holding Company. The reason is that these companies collude to manipulate prices when signing contracts with corporate customers.

Recently, Haiyan Zhang, general manager of Microsoft Xbox game AI, announced that he had signed a cooperation agreement with Inworld AI, a digital human development company.Will bring a series of development tools to developers, allowing the creation of AI-based NPCs for games.

Important announcement

Eston:The holding subsidiary plans to increase capital and share to introduce the national manufacturing fund.

Dabeinong:Terminate the intention agreement with Aonong Investment and Aonong Bio.

Renfu Medicine:Ethyl eicosapentaenoic acid soft capsule was approved by FDA.

Longyun shares:The company’s business scope does not involve "short play" business, and there is no relevant investment or business plan.

Gansu Energy:Chairman Liu Wanxiang resigned.

Lizhong Group:The subsidiary company obtained the customer’s approval certificate for heat-free alloy materials.

Zhongtian technology:It is planned to set up a Pakistan branch.

Azure creature:There are few R&D projects reserved by the company’s synthetic biotechnology innovation laboratory, and it is not yet industrialized.

Yuanxing Energy:Directors, supervisors and senior managers of the company did not participate in soda ash futures trading.

Entrepreneurship in the west:The external power supply project of Ningdong Railway Electrification Reconstruction Project was approved.

Samsung Medical:Pre-winning the bid of 209 million yuan for China Southern Power Grid bidding project.

A.D. shares:The holding subsidiary Gongyuan Xinneng’s application for listing on the North Stock Exchange was completed.

Baiyun Airport:Sign a contract for the transfer of the right to operate the parking business with Post Parking.

Wolong electric drive:The holding subsidiary’s application for listing on the New Third Board was accepted.

Constant aluminum shares:It is planned to publicly list and transfer 5.38% equity of Origen.

Aojing Medical:Received the notification of major national projects.

Funeng shares:The subsidiary cooperates with related parties to develop distributed photovoltaic projects.

Haixing Power:Pre-winning the bidding project of China Southern Power Grid with 165 million yuan.

CITIC Publishing:The Administrative Measures for Online Games (Draft for Comment) has no impact on the company’s business.

Central South Culture:The company is a co-producer of the online drama "Twinkle, Twinkle, Bright Stars".

Guang Yuyuan:Shanxi Guangshengyuan applied for the design patent of "wine bottle (far-word brand Guilingji wine)" without the permission and authorization of the company.

Tianqi shares:The company has been in business contact with Xiaomi Automobile in the early stage.

Xiangyuan new material:The company’s products have not been used in semi-solid batteries yet.

Zhuhai Port:International Composite Materials, a shareholding company, will be listed on the GEM on December 26th.

calendar of finance and economics

half past nine　 China’s annual profit rate of industrial enterprises above designated size in November this year, and China’s annual profit rate of industrial enterprises above designated size in November.

five o’clock pm　 Swiss December ZEW investor confidence index

eleven o’clock pm　 December Richmond Fed manufacturing refers to the United States

On September 20th, Wangwang Automobile’s first product, Wangwang U8 Deluxe Edition, was officially launched with a listing price of 1.098 million yuan. Users can purchase and place orders by looking up to the official car App or applet. Looking up to U8 to locate a million-dollar new energy hard-core off-road, with the blessing of two core technologies, Yi Sifang and Yunqi -P intelligent hydraulic body control system, it has 1,200 super horsepower and the fastest acceleration of 3.6 seconds at zero. It has the ability of all-terrain in-situ U-turn, flat tire and emergency floating, bringing unprecedented extreme safety, extreme performance and extreme experience to users. Looking forward to the U8 Deluxe Exhibition Car will arrive in 13 cities including Shenzhen, Shanghai, Chengdu, Hangzhou and Ningbo, and users can experience it in person. The first batch of U8 Deluxe Edition will be delivered to users in late October.

Take the first two subversive core technologies: Easy Sifang and Yunnian-P.

The two subversive core technologies, Yi Sifang and Yunqi -P, are the solid foundation for U8 to surpass the extreme and never before. Traditional cars are limited by the central driving form with two wheels driven, and active safety still has great limitations. Looking up to U8, which is equipped with easy Sifang technology platform, with distributed four-motor as the core and four-wheel torque independent vector control, has the technical characteristics of fast sensing speed, accurate recognition accuracy and strong control ability, and is the golden key to unlock the safety of body attitude control. Yunqi -P intelligent hydraulic body control system opens six degrees of freedom of the vehicle in three dimensions, and fully realizes the horizontal, vertical and vertical integrated control of the vehicle. Yunqi -P has a strong ability to recognize the road environment, fast adjustment speed and high control accuracy for the suspension and body posture, and has a total adjustment stroke of 150mm for ultra-high suspension, three-level stiffness and continuous adaptive damping adjustment, matching 15+1 off-road modes, so that Wangqi U8 Deluxe Edition can calmly cope with all kinds of complex terrain and fully release the driving pleasure.

1,200 super horsepower, with the fastest acceleration of 3.6 seconds. It has the ability of all-terrain in-situ U-turn, flat tire and emergency floating.

Easy Sifang technology endows the U8 Deluxe Edition with 1200 super horsepower, making it the world’s first mass-produced new energy vehicle to reach the top of the "Desert Everest" Bilutu Peak; The maximum power of the whole vehicle is 880kW, and the fastest acceleration is 3.6 seconds, which is comparable to super-running. Looking up at U8 Deluxe Edition, the wheel end torque is as high as 8700N·m, and with the precise control ability of Easy Square, it breaks through the friction restrictions of different roads with high and low attachments, and can realize all-terrain in-situ U-turn, greatly improving the mobility of hard-core off-road. Easy Sifang technology, through the independent and accurate control of four-wheel torque, makes Wangwang U8 Deluxe Edition still stable and controllable in the case of tire puncture, greatly expanding the boundary of vehicle active safety. In extreme situations such as rainstorm waterlogging or wading in the wild, in order to ensure the safety of users to the greatest extent, U8 Deluxe Edition is expected to have emergency floating capacity. Based on the sealing advantages of the whole vehicle and its core components, combined with the control ability of Easy Square, looking up at U8 Deluxe Edition can float in 30 minutes, still maintain a stable posture, and realize the forward and direction control of the vehicle to help users get out of danger quickly. The emergency floating capacity is an emergency function that is passively triggered. The official advice is that users should not try it easily in non-emergency situations. Once triggered, they should be sent back to the direct service store for maintenance.

Extreme security, all-round security from the inside out

Looking up to U8 Deluxe Edition equipped with plug-in hybrid power system, combined with the easy Sifang technology platform, CLTC has a comprehensive cruising range of 1000km, which fully meets the long-life needs of users for outdoor travel. Support up to 110kW DC fast charging, 30% to 80% charging only takes 18 minutes at the earliest, and timely and efficiently recharge the power in case of emergency. Look forward to the external discharge function of U8 Deluxe Edition with a maximum power of 6kW to ensure the safety of outdoor energy supply. This function can be compatible with a variety of electrical equipment at the same time, and supports the continuous use of 2kW ultra-high power electrical appliances for about 25 hours. There are 3 wireless charging places in the front and rear rows, which can support 50W fast charging, and can also be charged quickly and conveniently when many people travel. Looking up to U8 Deluxe Edition, it is equipped with NVDIA ADRIVE Orin intelligent driving processor with 38 high-precision components and a fusion computing power of up to 508Tops, which has high sensing accuracy and sufficient computing power, further improving driving active safety. In order to continue the ultimate safety gene, U8 Deluxe Edition is equipped with blade battery, supplemented by CTC battery chassis integration technology, and the blade battery is directly connected to the girder as a safety structure. The excellent side column collision safety advantage fully guarantees the travel safety.

Quality materials and innovative scientific and technological functions endow new energy with off-road luxury travel experience.

Beyond the hardcore, look up to the cockpit design of U8 Deluxe Edition, fully integrate the sense of luxury, innovative technology configuration and off-road attributes, and create a unique technological luxury feeling of new energy hard-core off-road. Based on the profile design requirements of the interior, Wangwang U8 pioneered the design of 12.8-inch R800 Xinghe curved screen, which uses OLED material and 2K resolution to restore the true color, and the color contrast is 50 times higher than that of the traditional LCD screen. The curved screen of Xinghe is seamlessly connected with the two 23.6-inch mini LED screens of the main driver and the auxiliary driver, creating a borderless immersion, forming a unique triple screen, which is as colorful as the Milky Way Waterfall, and with the symmetrical structure of the double-encircling star-ring cockpit, the seating space is surrounded, showing the unique luxury style of new energy.

Looking up at U8 Deluxe Intelligent Cockpit, equipped with 4nm 5G chips jointly customized by BYD and Qualcomm, has high computing speed and strong compatibility, and is embedded in the intelligent networking system of Looking Up at Link, which has a complete application ecology. The front 70-inch AR-HUD head-up display, the central control screen of the Milky Way curved surface, the co-driver multimedia screen and two 12.8-inch rear suspended multimedia screens have the function of borderless five-screen linkage, which is not limited by space and supports information interaction between multiple screens, bringing a richer intelligent experience to the drivers and passengers of the whole car. Full-scene intelligent voice can support independent interaction of four-tone areas, and voice commands between different tone areas can also produce linkage. Users can also customize common scenes through voice to fully meet the personalized use requirements. The 70-inch AR-HUD upgrades the head-up display from a plane image to a 3D stereoscopic image, and the vehicle road information is projected on the screen in real time, so that the driver can easily grasp various information such as vehicle status or map, and concentrate on driving without leaving the road.

Looking up to U8 Deluxe Edition, the whole car seat is made of high-grade Nappa leather, with high-end Sabili wood, which has uniform texture and delicate touch, showing the visual texture of pure natural logs and the touch of fingertips to the fullest. The whole vehicle is equipped with intelligent fragrance system with natural solar terms theme and compressor refrigerator with anti-forgetting reminder, which makes the ride quality further. When the vehicle speed reaches 60km/h, look up to the U8 Deluxe Edition, and the interior noise will not exceed 55dB, creating a quiet and enjoyable space at the library level. The whole vehicle is equipped with the world’s first Hi-End audio of Dana Platinum Evidence Series, with a total of 22 speakers, creating a 7.1.4 Dolby panoramic sound to restore the real sound field. The extraordinary NVH quietness and high-quality audio bring users a heavenly hearing enjoyment. In view of the requirements of off-road properties, we look up to the design of some physical buttons adopted under the curved screen of U8 luxury center console, which can quickly switch and adjust various driving modes and enhance the convenience and practicability of off-road control. Focusing on the senses of sight, hearing, smell, taste and touch, we hope that the interior design of U8 Deluxe Edition will make every place the ultimate luxury experience.

Looking up to U8 Deluxe Edition, there are five kinds of car paint colors in appearance, including dragon stone green, obsidian black and fluorite white, and matte dragon stone green and matte moonlight silver are optional. The interior provides two color matching schemes: black orange and gray brown; The whole vehicle comes standard with 22-inch sports forged wheels, and provides 22-inch simple forged wheels and 20-inch sports forged wheels for users to choose, which fully matches the personalized selection needs of users.

The ultimate technology has made the company look forward to, and the trust of users has made the company look forward to the brand’s "faithful" hospitality. At present, more than 70 stores are under construction, and it is expected that more than 90 stores will be opened in more than 40 cities across the country this year, so consumers can experience the products and services of the company more conveniently. Looking up to the car will uphold the most sincere service attitude and bring users a more extreme brand experience!

Upstream news Ding Ruyao

A press conference made this new brand, which has just been established for more than a year, win the applause of the owners again after facing the trust crisis of the owners for more than half a year. Of course, many people say that this is just a promise to fulfill. The crotch that was once extremely embarrassing should really be explained to the owners, and this account of more than 20,000 owners has made them pay more than 300 million yuan in tuition fees.

Let’s look at the key contents announced by Krypton at this conference:

△ Qualcomm 8155 architecture cockpit, all car owners 0 yuan upgrade.

△ The new car introduces lightning switching function, and the dual-motor four-wheel drive model can cut off the front motor to realize power-saving driving with rear drive.

△ Intelligent anti-skid function upgrade, OTA comprehensive upgrade

△ A new version -ME version is launched, with a price of 349,000 yuan, which is 40,000 yuan cheaper than the top version of YOU.

△ Introducing smart Bluetooth keys, all car owners can get them for free.

As the first user of Krypton 001, I am undoubtedly excited. As for the excitement of other car owners, we can see that they have the same feelings as me from the extremely crowded app, the new travel app and the constant cheers at the press conference.

As the owner of Krypton 001, why are you a little excited this time?

After Weilai and Lantiu successively released the policy that old car owners pay to upgrade the 8155 chip, the pressure faced this time is unprecedented. The pressure is not a pricing strategy, nor is it the experience after 8155 optimization, but the car of the 820AP platform still has poor experience and bugs after many rounds of OTA, and the word-of-mouth crisis of extreme krypton is derived from this. If you choose to pay for the upgrade, users will obviously have the feeling of backstab.

Free 8155 upgrade is undoubtedly the best way to save word of mouth. And if the 8155 platform and the 820 platform coexist, there will undoubtedly be double pressure for the development of extremely krypton cockpit. Undoubtedly, it will be a more efficient choice to upgrade all the more than 20,000 kryptons to 8155, and only update one version of the system in the future.

It is reported that the cost of a set of 8155 control motherboard will come to about 2-3,000 yuan. At the press conference, Extreme Krypton also announced that the upgrade cost exceeded 300 million yuan. Extreme Krypton paid a high trial and error fee for this, but the word of mouth in return is undoubtedly more valuable. It will pave the way for the software team to focus on optimization in the future.

There is another point that you may overlook. The 8155 chip is also a necessary option for Krypton 001, because in the future, the high-order pilot-assisted driving ability of Krypton depends on the processing of perception by eyeQ5 chip, and the powerful display image processing of 8155 is also an element (vehicle display). Although 8155 does not participate in the algorithm of assisted driving, it will present the images of assisted driving in the cabin, and the computing power of 820 is obviously tight.

Therefore, whether from the user’s word of mouth, research and development costs and future driving assistance, this account is extremely clear, and this money must be spent, and this fee must be exempted.

About the experience of the 8155 car, we will also have a detailed video release soon.

The same situation as the previous smart cockpit was spit out is the assisted driving ability of the polar krypton 001. After the release of version 2.0 OTA in April, only ACC can provide polar krypton, and the single function and poor sense of body really can’t satisfy the majority of car owners.

In this OTA, the functions of LCC navigation assistance, antelope avoidance, matrix headlights and so on have been added. In addition, the previous AEB and FCTA pedestrian anti-collision functions have basically achieved L2-level assisted driving.

However, there are some regrets, for example, the rear blind spot reminder called by the majority of car owners is still not equipped, the auxiliary function of lighting and parallel line, and the ability to remotely enter and leave the parking space vertically promised by An Conghui before are still not equipped.

We will show you the specific experience of this L2-level assisted driving by video in these two days.

What I want to say here is that it seems that the assisted driving upgrade of Krypton 001 has no bright spot in the industry, but it also responds to the negative news of the previous cooperation between Krypton and Mobileye on the Internet.

Before, many people in the industry questioned eyeQ5′ s final driving assistance ability. Mobileye’s consistent black box OEM method represented extreme krypton and did not seem to take the initiative.

And Chen Qi, vice president in charge of intelligent driving research and development with Krypton (former founder of Huawei’s autonomous driving team and former minister of autonomous driving research and development department-what a big boss! In the communication, we learned that the cooperation between Mobileye and Krypton in eyeQ5 is not a simple OEM model, but the two companies jointly participate in the research and development of perception and algorithms and jointly promote the matching with Krypton 001.

The research and development progress of eyeQ5 has been delayed, and the test progress of Israeli R&D personnel and krypton engineers in Hangzhou has been affected by the epidemic, and personnel exchanges and experiments have been delayed to varying degrees. In order to solve this problem, Krypton has sent people to Israel, and people from Mobileye headquarters have also come to Hangzhou and Ningbo from Israel to work together to promote research and development.

Chen Qi said that Krypton’s current R&D team has a scale of 500 people, and the cooperation with Moileye has been carried out in an orderly manner. In the future, Krypton will indeed walk on two legs, and the cooperation with Mobileye will continue, and at the same time, it is also vigorously carrying out full-stack self-research.

He believes that Moileye is still the top autopilot solution company in the world, and hopes that everyone will maintain confidence in the next improvement of the assisted driving ability of Krypton 001.

I believe that Chen Qi’s presence will also give our riders a reassurance.

The focus of this conference is to launch a new version of ME, which can be understood as a simple version of YOU, dual motors, 100-degree battery, and cancel some high-end configurations (such as electric doors that have been criticized for a long time), with a price of 349,000 yuan. Combined with the lightning switching function just released by Krypton, this car can not only have the acceleration ability of 3.8 seconds in four-wheel drive, but also have the endurance ability of more than 700km in two-wheel drive.

Really fragrant, as an old car owner, I really envy it. I had to choose WE712 for battery life, but now, battery life and performance can be taken into account.

And the Bluetooth key, needless to say, the negative Bluetooth key of mobile phone has finally been freed this time, and it is also free.

Ok, let’s stop talking about this conference of Krypton 711. I haven’t sent a video about this experience yet, but I still hope to experience the 8155 car I just upgraded today and restore a "new" Krypton 001 to everyone as much as possible.

Solemnly declare:This information comes from the data of Eastern Fortune Choice, and the relevant data are for reference only and do not constitute investment advice. Dongfang Fortune Network strives to ensure the complete accuracy of the data. If there are any mistakes or omissions, please refer to the information disclosure media of listed companies designated by China Securities Regulatory Commission. Dongfang Fortune Network will not be responsible for the profits and losses caused by all or part of the information. Users personally take risks in the use of the service, and Oriental Fortune Network does not make any kind of guarantee for this.

On August 2nd, a few days ago, AITO’s M5 Smart Driving Edition ushered in the first OTA upgrade, including the opening of NCA in five cities of Shanghai, Shenzhen, Guangzhou, Hangzhou and Chongqing, the full opening of cruise assistance in urban lanes, and the upgrade of intelligent parking assistance.

Today, Yu Chengdong, managing director of Huawei, CEO of BG, and CEO of BU, a smart car solution, issued a document introducing the highlights of this OTA upgrade, such as "The LCC of the national expressway city is fully open, so that the car can follow the car, start and stop independently, and handle traffic jams as skillfully as an’ old driver’".

Yu Chengdong also pointed out that the intelligent driving version of Wujie M5 not only has the far-ahead AEB active braking ability, but also can identify dangers and avoid obstacles in advance in the intelligent driving mode.

It is understood that the Wujie M5 Intelligent Driving Edition was launched in April this year, providing two kinds of power options: extended program and pure electricity. Among them, the price of the extended program intelligent driving edition is 278,900 yuan, and the four-wheel drive intelligent driving edition is 299,800 yuan; The pure electric version is 289,800 yuan for the rear-drive intelligent driving version and 309,800 yuan for the four-wheel drive intelligent driving version.

Compared with the old M5, the intelligent driving version complements the short board of assisted driving. The car is the first to be equipped with Huawei ADS 2.0 intelligent driving system. The hardware consists of 1 laser radar, 3 millimeter-wave radars, 11 camera groups and 12 ultrasonic radars, which can achieve 360 full coverage and all-weather perception, and the farthest detection distance reaches 200 meters.

In the "Children’s Companion Home" in Nanbian Village, Gongfang Town, Le ‘an County, Jiangxi Province, the "Children’s Companion Mom" took the children to play with toys. Xinhua news agency

　　[Talking about health]

　　Magnetic buckyball, jelly-like crystal mud, luminous balloon … … These "online celebrity" toys, which have sprung up in recent years, are likely to become "sharp weapons" to hurt children. According to media reports, in the past summer vacation, many children in Guangdong, Hubei, Xinjiang and other places suffered gastrointestinal injuries due to swallowing buckyball by mistake, and even needed surgery. What other children’s toys need attention? Where are their security risks? Our reporter sorted out the consumption tips issued by the Defective Product Management Center of the State Administration of Market Supervision, selected some children’s toys that are currently popular in the market but have hidden dangers, analyzed their safety hazards, and called on the whole society to pay more attention to the safety of children’s toys.

　　My two-year-old daughter often has a stomachache recently. Her parents thought it was a gastrointestinal problem. As a result, she was sent to the hospital for examination and found that there were four intestinal perforations in her body. Parents are both afraid and puzzled. Why do children have intestinal perforation? It turned out that there was a magnetic bead toy named "buckyball" at home that was swallowed by the girl by mistake, and the hospital finally took the magnetic beads out of the girl through emergency surgery … … This is a recent report in the media. This hospital has treated 7 children who swallowed buckyball by mistake in the last month or so.

　　This is not the only report that children’s toys hurt people, and buckyball is not the only children’s toys that hurt people. Magnetic buckyball, jelly-like crystal mud, luminous balloon … … These "online celebrity" toys, which are novel or fun, are ignited by online social platforms, and often become dangerous goods that hurt children.

　　The Defective Product Management Center of the State Administration of Market Supervision is responsible for the defect investigation and public opinion monitoring of all kinds of products on the market, and issues consumption tips to recall the defective products. The reporter found that children-related products, including toys, accounted for almost two-thirds of the consumption tips released by official website. The Quality Development Bureau of the General Administration of Market Supervision introduced at the theme activity of children’s products safety education on June 1st this year that since 2008, China has carried out 1,189 recalls of children’s products, accounting for 49.6% of the recalls of consumer goods, involving nearly 6 million pieces, and one recall of children’s products is every two recalls of consumer goods on average.

　　These toys and other children’s products with defects in design or quality, in order to attract children, excessively pursue fun and ignore safety. In particular, the security risks of the novel toys that attract attention on the Internet and have the "online celebrity" effect cannot be ignored.

　　Buckyball and the small magnetic beads of the magnet pen, "wearing the intestines and breaking the stomach"

　　Buckyball is a kind of magnetic beads with a diameter of about 5mm. Many buckyball can be combined into various shapes at will with the help of magnetic force, which has been advertised by merchants as "educational toys" and is very popular with children and parents. There is also a magnet pen with a similar design with buckyball, which is also a new online celebrity product in recent years. In addition to the normal writing function, this pen is inlaid with magnets at both ends, and with matching steel balls, it can realize a variety of combined games by magnetic force. However, buckyball and the magnetic pen, which are fun and creative products, actually have great security risks.

　　The Defective Product Management Center of the General Administration of Market Supervision once published a case in which a 13-year-old boy in Guizhou sucked a magnet into his mouth while playing with a magnet pen in class, and then used another magnet to attract the magnet in his mouth. As a result, the two magnets successively entered the abdomen along the esophagus. When I went to the hospital for examination, I found that the two magnets were attracted tightly across the stomach muscle layer, and a 0.1 cm perforation was chiseled.

　　"There are not a few cases of such magnet injuries, and most of them are concentrated in children aged 1 to 10." The Defective Product Management Center of the General Administration of Market Supervision pointed out in the consumption tips that small magnetic parts such as magnetic beads are more likely to be swallowed by children by mistake, and if they enter the trachea, they will cause the danger of suffocation; If it enters the digestive tract, it will cause vomiting and abdominal pain, and it will lead to gastrointestinal damage; Especially when two or more magnets are swallowed, the magnets will adsorb each other through the gastrointestinal wall in the digestive system, and continue to generate pressure, which may cause gastrointestinal perforation or intestinal obstruction, which may be life-threatening in severe cases. In general, these small magnetic parts can only be removed by surgery, which will cause permanent damage to children’s digestive system.

　　The Defective Product Management Center of the General Administration of Market Supervision reminds that there are many kinds of magnet pens sold in the market, but most of them are three-no products. Not only do they have no factory name, address and product certificate, but also there are no warning instructions on the pen body and packaging, so the safety cannot be effectively guaranteed. It is recommended not to buy such products.

　　Borax poisoning of "mud" toys such as crystal mud should not be underestimated.

　　The charm of magnet toys lies in the creative experience of combination play, and similar to it, "mud" toys also have such functions. In recent years, all kinds of soft, sticky, jelly-like "mud" toys have become popular around campus and online platforms. They have different names, such as Crystal Mud, slime, Bubble Mud, Cotton Mud, Poke Mud and Snowflake Mud, but they have common characteristics — — Colorful, soft to the touch, can change various shapes, and can also be used to blow bubbles, draw pictures, etc., which is deeply loved by children.

　　However, they are not real mud, but are made of many chemicals. These "mud" contain a substance that may be harmful to health — — Borax.

　　According to the introduction of the Defective Product Management Center of the General Administration of Market Supervision, polyvinyl alcohol, a polymer material dissolved in water, reacts with borax (also known as coagulant aid), and the dissolved polyvinyl alcohol is pulled together by the anions of borax to form a hydrogel with a network structure; On this basis, hand sanitizer, emulsion, pigment, beads, clay, etc. are added to make various "mud" toys such as crystal mud.

　　These "mud" toys are brightly colored, similar to jelly, and usually have their own straws, which can blow bubbles nominally. When children blow bubbles with straws, the product comes into close contact with the mouth, which may lead to the risk of borax poisoning. The Defective Product Management Center of the General Administration of Market Supervision explained that borax is extremely harmful to human health. Excessive intake in a short period of time will cause nausea, vomiting, depression, convulsions, skin flushing, circulatory failure and other symptoms. Excessive intake for a long time will lead to cumulative poisoning of multiple organs, causing damage to organs such as liver, kidney, brain and lung. The toxic dose of borax is 1 to 3 grams for adults, 15 to 20 grams for adults and 5 grams for children.

　　At present, borax is prohibited as a food additive in many countries, and the intake of boron is limited. The national standard (GB5749-2006) of Hygienic Standard for Drinking Water in China stipulates that the limit of boron in drinking water is 0.5 mg/L. The EU’s requirement for boron content in toys made of liquid, pigment, jelly and other materials is limited to 300mg/kg. The Defective Product Management Center of the General Administration of Market Supervision has tested 10 kinds of finished crystal mud products randomly purchased, and found that the boron content of 8 kinds of products exceeded 300mg/kg, and the highest one reached 1336mg/kg, far exceeding the safety limit of boron content in various countries. Once children eat by mistake when blowing bubbles with these crystal mud, there may be a danger of borax poisoning.

　　Perhaps it is realized that this toy with borax directly added is easy to be found, and some merchants have introduced the so-called "non-toxic crystal mud" products, adding some daily chemical products to the glue containing polyvinyl alcohol instead of borax, such as washing powder, laundry detergent, shower gel, guar gum and so on. "This is actually very confusing, because these daily chemical products actually contain borax ingredients, and children also have the safety hazard of eating poisoning during playing." The Defective Product Management Center of the General Administration of Market Supervision pointed out in the consumption tips that any toy containing borax does not meet the requirements of our country.

　　The Defective Product Management Center of the General Administration of Market Supervision also specially reminded that homemade "mud" toys are more dangerous than finished products, and children will be directly exposed to large doses of borax and other chemical ingredients during play. Skin exposure to these chemicals for a long time is likely to cause chemical burns, allergies or cumulative poisoning; If children abuse the preparation container during play, such as drinking water from a glass filled with borax, or not washing their hands in time after play, it is easy to eat borax or other chemical ingredients by mistake, leading to the danger of poisoning.

　　For toys such as crystal mud, especially homemade "mud" toys, the advice given by the Defective Product Management Center of the General Administration of Market Supervision is: Don’t buy!

　　Online celebrity balloons will glow or explode.

　　On this summer night, you can often see sparkling balloons with colorful light in squares or parks, which are very popular with children. This kind of balloon first attracted attention on online social media, and was called online celebrity balloon by many people. However, although the online celebrity balloon is beautiful, it has hidden dangers. According to media reports, there was a balloon explosion in online celebrity somewhere in Jiangsu province, and four people were hospitalized with different degrees of burns.

　　How can a balloon explode? How serious is the harm?

　　According to the Defective Product Management Center of the General Administration of Market Supervision, this luminous balloon is mainly composed of transparent balloons, multicolored light strips and battery boxes, and its structure is very simple. A string of thin multicolored LED strip is wrapped around the surface of the transparent balloon, and a small battery box is tied to the tail end of the traction rope. The battery is placed in a plastic box, and the power supply is directly connected to the light strip, and the light can be emitted when the switch is turned on.

　　The balloon itself is a pressure vessel, and with this design and construction, the safety risk is higher. Testing by the Defective Product Management Center of the General Administration of Market Supervision found that balloons in online celebrity are mostly made of plastic, and once they come into contact with high-temperature heat sources (such as stoves) or open flames (such as lighters), balloons may explode. On the one hand, the surface temperature of the melted plastic is very high at high temperature, and the plastic liquid dripped from the melted plastic will cause serious burns and scalds if it sticks to human skin. On the other hand, balloon deflagration will produce irritating toxic gas, which may cause burns and other injuries to human respiratory tract. In addition, due to the bare wires, sparks may be generated during use, which may cause the balloon to explode.

　　Some experts pointed out that the gas inside the online celebrity balloon may also become a safety hazard. For safety reasons, balloons are generally filled with inert gases such as helium, and hydrogen has long been prohibited from being used to inflate balloons because of its flammability and explosiveness. However, because hydrogen is cheaper than helium, some unscrupulous merchants may still use hydrogen to inflate online celebrity balloons. In a online celebrity balloon explosion reported by the media, experts pointed out after analysis that "judging from the power of the balloon explosion described by the injured, the balloon they bought is likely to pass off hydrogen as helium".

　　The Defective Product Management Center of the General Administration of Market Supervision reminds that children should play such balloons under the care of their parents; Stay away from fire sources, heat sources and sharp objects when playing with balloons, and don’t use lighters to burn the traction line of balloons; It is best not to buy such balloons when the weather is very hot, because high temperature weather is more likely to cause balloon explosion; Don’t take a balloon in a car, subway, elevator, etc. Once an explosion occurs, the impact of a closed space will be very great.

　　Laser pen can cause permanent damage to eyes. Don’t play with children.

　　The light is dazzling and dangerous. Online celebrity balloon, laser pointer.

　　I don’t know when, the laser pointer used as an indicator in classroom teaching, conference explanation and other places has become a toy for many children and a dangerous toy. As a result, there have been many reports in the media: "When a laser pointer shines, the eyes of a 7-year-old boy can’t see", "When an 8-year-old boy plays with a laser pointer, his eyes are permanently damaged", and "The sampling tests of online shopping for children’s laser pens all exceed the standard, and the harmful visual damage is irreversible" … … According to the Defective Product Management Center of the General Administration of Market Supervision, according to the product injury monitoring and network public opinion monitoring, injury accidents involving laser pens have occurred frequently in recent years.

　　Laser pointer, also called laser pointer, is a portable device that uses battery and laser module (light emitting diode) to emit visible light beam, which is mainly used to accurately indicate the target at a long distance. In China, according to the degree of radiation hazard from low to high, laser products are divided into the following grades: class 1, class 1M, class 2, class 2M, class 3R, class 3B and class 4. The Defective Product Management Center of the General Administration of Market Supervision pointed out that if laser products are not used properly, it will cause serious damage to human body, especially for products of 3R and above. Laser pens sold on the Internet usually have very high power and can even light matches, cigarettes, clothes and so on.

　　The power is so high that it can ignite clothes. If you irradiate your eyes, the consequences can be imagined. According to experts, due to the characteristics of eye imaging, when the laser passes through the eye, it will be focused on a very small point on the retina, which will lead to an instantaneous increase in temperature and destroy the photosensitive cells of the retina. If the laser energy is strong enough, it will cause permanent damage without causing blink reflex (usually less than 1 second). It should be noted that low-power laser may also cause harm to eyes, and some high-intensity lasers still do great harm to eyes even after scattering from the surface of objects. Children in the developmental stage have delicate eye tissues and thin retinas, which are more vulnerable to injury.

　　Laser pointer will not only cause direct damage to eyes, but also interfere with normal vision, which may lead to other accidents. For example, illuminating vehicles, airplanes, etc. with a laser pen may affect the normal vision of drivers and pilots and cause serious accidents.

　　Of course, the laser pen is not unusable, but should be used scientifically and safely. According to different use occasions and users, the laser pen with corresponding radiation level should be carefully selected. The Defective Product Management Center of the General Administration of Market Supervision reminds that laser pen products can be used in situations such as classroom teaching and conference explanation. The laser in children’s toys should meet the requirements of Class 1 laser radiation power limit.

　　"The laser pens sold as toys in the market are mostly higher than this limit, which has great security risks and cannot be bought and played for children." The defective product management center of the General Administration of Market Supervision stressed.

Wen | Lu Jiu Business Review

There are more and more new energy vehicles with Huawei as their selling point, from the polar fox to the world and then to Aouita.　

Lu Jiu Business Review learned that Aouita will start a test drive in the near future. In early September, its mass production vehicles will arrive one after another, and a centralized test drive meeting will be held in Beijing. At present, the shops in Aouita are still displaying non-mass production engineering vehicles.

Aouita’s official entry into the market will mark the emergence of another car company that has deeply branded Huawei.

However, the biggest question now is: Can Aouita enter Huawei’s sales network and enjoy the same treatment as the media? After all, Aouita now has too few stores of its own, only 11.

According to national business daily, Tan Benhong, CEO of Aouita, said in an interview, "We are talking about the way of channel cooperation with Huawei, but not on behalf of sales. When the scale of our channels has not been fully reached, (Huawei) will help us, but it is not a substitute."

However, everyone who knows Huawei knows that Huawei’s terminal belongs to Yu Chengdong’s sphere of influence, while Aouita’s cooperation is Xu Zhijun on the platform.

How much weight does Aouita have in Huawei?

Since its birth, Aouita has always brought its own aura and attracted much attention.　

According to public information, Aouita was jointly built by Changan, Huawei and Contemporary Amperex Technology Co., Limited. Changan led the vehicle design and development, Huawei was responsible for intelligent electric technology, while Contemporary Amperex Technology Co., Limited was responsible for providing batteries. The three companies jointly built a CHN platform to empower Aouita.

However, it is strange that there is no Huawei among the shareholders of Aouita Company.

According to Aiqicha’s data, Aouita Science and Technology (Chongqing) Co., Ltd. is backed by eight companies, including Contemporary Amperex Technology Co., Limited, Chongqing Changan and Shanghai Weilai. The capital contribution of Contemporary Amperex Technology Co., Limited is RMB 280 million, Chongqing Changan is RMB 275 million and Weilai is RMB 13.3 million.

I didn’t see the shadow of Huawei, that is to say, in Aouita’s case, Huawei only gave technology and didn’t pay.

There is a big difference between Aouita’s external release and the press. Whether it is the strategic signing conference of Contemporary Amperex Technology Co., Limited, Huawei and Changan Automobile, or the Chongqing Auto Show on June 25th, the specifications attended are quite high. In addition to Tan Benhong, Chairman of Aouita, Zhu Huarong, Chairman of Changan Automobile, Xu Zhijun, Chairman of Huawei, and Zeng Yuqun, Chairman of Contemporary Amperex Technology Co., Limited often come out of the platform.

In addition, Aouita’s product launch can also show another clue.

At the Aouita 11 product launch conference on August 8th, Tan Benhong, the chairman, came out to introduce Aouita 11, and three bosses stood on the platform by video.

In contrast, the press conferences of M5 and M7 were introduced by Huawei’s Yu Chengdong as the leading actor, and Selis’s presence was not high.

On June 25th, when Aouita signed a comprehensive strategic cooperation agreement with Huawei, Chi Linchun, president of BU Marketing and Sales Service Department of Huawei’s smart car solution, said that Aouita was the heavyweight model of Huawei’s full-stack smart car solution.

According to Lu Jiu’s business review, before and after the product launch on August 8th, Wang Jun, chief operating officer of Huawei BU and president of intelligent driving solution product line, also visited Chongqing Times Tianjie Experience Center in Aouita and introduced Aouita 11.

In terms of leadership specifications, Xu Zhijun, the rotating chairman of Huawei, endorsed the platform, and the relevant person in charge of Che BU also came forward to promote it vigorously; In the depth of cooperation, Aouita and Huawei have cooperated heavily in the whole stack, and Aouita also has the trademark authorization of Huawei HI, but whether Aouita can enter the Huawei channel has not been confirmed.

Previously, the media reported one after another that the two sides were actively implementing the preparations for entering their store channels. On August 30, national business daily reported that Tan Benhong said: "We are talking about the way of channel cooperation with Huawei, but not on behalf of sales. It is when the number and scale of our channels have not been fully reached, (Huawei) will help us, but it is not a substitute."

Lu Jiu’s business review found that the so-called two sides are actively implementing the store channel, which was unilaterally announced by Aouita, and Huawei has never spoken to the outside world.

Intriguingly, we haven’t seen the shadow of Yu Chengdong in the cooperation activities between Huawei and Aouita.

On important occasions such as cooperation signing and press conference in Aouita, Xu Zhijun, rotating chairman of Huawei, and heads of various departments of Auto BU attended, but Yu Chengdong, CEO of Huawei BG, CEO of smart car solution BU and director of IRB of smart terminal and smart car parts, never showed up.

Lu Jiu’s business review noted that there was a similar situation in the cooperation with BAIC. Huawei cooperated with BAIC very early, and signed a contract in 2017, and then signed three contracts. Huawei was mainly attended by Xu Zhijun and Wang Jun, and Yu Chengdong never showed up. Yu Chengdong didn’t appear until the release of Alpha S, the polar fox. Yu Chengdong attended the cooperation between Huawei and the international community.

Therefore, do Aouita and Wen Jie belong to different spheres of influence within Huawei?

"China content" is high, but it can’t enter the Huawei channel?

Huawei’s channels have always made car companies drool.

On the evening of September 1st, according to Sellers’ production and sales express, the sales of Jiejie automobile, which cooperated with Huawei, exceeded 10,000 in August.

Asking for big sales is inseparable from Huawei’s channel empowerment.

According to public data, as of August 25, there were 781 sales centers in 190 cities, including 163 user centers and 618 Huawei sales stores.

Huawei also regards its own channels as an important part of empowering automobile brands. According to the data learned by Lujiu Business Review in Huawei in July, Huawei has 12 flagship stores, 116 smart life houses, 5,000 authorized experience stores and more than 60,000 retail positions. Importantly, these stores are all in shopping centers, which are highly matched with the demand of new energy automobile stores.

Whether it can enter Huawei’s sales channels or not, for a long time, there has been no exact news from Aouita, and the caliber of store sales is different.

The salesperson of a Huawei store in Beijing believes that it is impossible for Aouita to sell through Huawei’s channels. "People are an independent brand, and Huawei is the model of HUEWEI Inside. Huawei is only its supplier, so it is impossible to sell through Huawei’s channels."

Aouita’s Suzhou sales staff also said that it is impossible for Aouita to sell in Huawei stores for the same reason as Huawei stores. "Because Aouita is a brand new brand, it will still sell itself."

"Our major shareholders are Changan and Contemporary Amperex Technology Co., Limited, and Huawei is not a major shareholder. Why do you sell it in his store?" The person in charge of Aouita’s Beijing sales store said.

"Huawei actually doesn’t have a few good shops. Many people want to buy Huawei mobile phones. They will search Huawei’s stores in the shopping malls and go directly. Huawei stores don’t have to find the location of big passengers. But the car is different. The new brand still needs a big passenger flow position to attract customers to see the car. " The person in charge of Aouita Suzhou Store said.

Although it is indicated that the channel will not borrow Huawei, the sales in Aouita emphasize the relationship with Huawei and their own "Chinese content".

"We use a complete set of HUAWEI Inside solutions, including car systems, assisted driving, laser radar, as well as Huawei’s motors and Huawei’s drive system. Now there is no second company in the industry that has such a deep cooperation with Huawei." The sales person in charge of the Beijing store said. He believes that the cooperation between Huawei and the international community is not as deep as that of Aouita.

In order to strengthen the content of Chinese, the Suzhou store manager particularly emphasized the hierarchical relationship between Yu Chengdong (pushing the question circle) and Xu Zhijun (platform Aouita). "Huawei’s boss platform is only Aouita. After our conference, many people asked why there was no Yu Chengdong, but later found out that Yu Chengdong’s level was actually lower than Xu Zhijun."

Behind Aouita and Wen Jie

In a phone minutes of Huawei’s in-depth interpretation of intelligent driving, Huawei introduced that there are three modes of cooperation: Tier1 (traditional parts supplier mode, supplying intelligent parts for car companies), HI mode (Huawei Inside mode) and intelligent selection mode.

Among them, Huawei’s intelligent selection mode is the fastest, because almost the layout of the whole vehicle is coordinated by Huawei, and the gross profit contributed by the intelligent selection mode is relatively high. In contrast, "HI mode will have less gross profit, because the cost of HI mode itself is high, but the pricing cannot be particularly high."

According to the data, the current cooperation between BAIC and Huawei is HI mode, and may consider participating in the intelligent selection mode in the future. Moreover, there are many car factories that cooperate with Huawei in HI mode, including GAC and Audi.

According to this summary, HI mode is the main mode of ADS (Huawei Autopilot). But HI is not the most prominent module for intelligent selection. Therefore, from the perspective of the entire car BU, Huawei currently attaches the most importance to smart selection, while ADS attaches the most importance to HI.

Based on these paragraphs, we can see that the gross profit of HI mode is low, and Huawei pays more attention to smart selection, which may be the reason why Aouita has made slow progress in entering Huawei’s channel.

Moreover, the autopilot data of the model will be open to Huawei, but in HI mode, the cooperative manufacturers will carry the corresponding data in their own data closed loop and will not share it with Huawei.

In the cooperation mode, the intelligent selection mode is far from the HI mode.

Lu Jiu’s business review learned that Huawei Automotive Intelligent Selection and HI belonged to different departments at the earliest.

In May 2019, Huawei’s Smart Car Business Unit (IAS BU) was formally established. This department was originally affiliated to the ICT Management Committee, with Wang Jun as its president and Xu Zhijun as its top leader. On September 2, 2021, Huawei was re-appointed, and Yu Chengdong became the CEO of Huawei’s smart car solution BU.

Prior to this, Huawei’s smart cockpit business belonged to IAS BU, HiCar, vehicle-mounted 5G communication and other businesses, belonging to the consumer business group and under the control of Yu Chengdong. Huawei combined these two businesses into one, and both of them were placed under Yu Chengdong. According to the analysis of people familiar with the situation, the main purpose of this move is to improve the implementation and operational efficiency within the group.

The source said that the earliest signing subjects of Huawei’s cooperation with BAIC and Aouita were Huawei Technologies Co., Ltd.; And the cooperation with Xiaokang Sailis, the signing subject is Huawei Terminal Co., Ltd.. Behind this are two companies.

Huawei Technologies Co., Ltd., which provides software and hardware solutions, has a great weight in HI mode, and is the business that Xu Zhijun was in charge of before; The Huawei terminal resource Hicar Huawei Intelligent Selection is led by Yu Chengdong and belongs to the consumer BG. Although it is now under the control of Yu Chengdong, there is inevitably a difference in the relationship between "biological and adoption".

Whether Huawei’s full-stack car solutions can be sold in Huawei’s terminal channels depends on Yu Chengdong.

Huawei has a rotating chairman system. During the rotating period, the rotating chairman is the top leader of the company. Each rotating chairman has a term of six months, so it is difficult to have a lasting influence on the following departments. Therefore, whether the channel sells Aouita or not depends on Yu Chengdong.

About cars, Xu Zhijun and Yu Chengdong have different ideas, which are on the table and have been reported by the media. Yu Chengdong wants to build a car, but Xu Zhijun doesn’t want to build a car.

It is Yu Chengdong’s specialty to engage in consumer business. Huawei has so many channels that it has great advantages in making cars. However, if Huawei goes out on its own, car companies will be more jealous, and Huawei’s car solutions will be even harder to sell. This business was in the charge of Xu Zhijun before.

Rong Hui, former vice president of Beijing Automotive Group New Technology Research Institute and CEO of Huihui Technology, once revealed that Huawei’s smart car solution will cost about 40,000 pieces in cooperation with Huawei. He estimated that Huawei’s profit will be at least 15,000 pieces.

How much can Huawei earn by selling a car?

According to media reports, according to the information disclosed by Huawei executives before, the share between Huawei and Sellers is about 1:9, and the price of M5 is around 300,000. Huawei can get 30,000 for a car, of which 20% is the technology licensing fee, which is about 6,000 yuan, and the rest is the store income.

HI mode Huawei earns a lot, but the investment in intelligent driving research and development has been very large, and many car companies are jealous of Huawei. In contrast, the smart selection model is easy to earn, and car companies are also willing. Huawei was blocked by the United States, and there was no mobile phone to sell in the store. With a car, it just met the shopkeepers who had no goods to sell.

In August, in an article in Huawei’s internal forum, "The management policy of the whole company should shift from pursuing scale to pursuing profit and cash flow", Ren Zhengfei mentioned that smart car solutions should not spread a complete front, and it is necessary to reduce the research budget and strengthen the business closed loop.

Huawei BU has invested a lot in autonomous driving. To achieve a closed-loop business, it is obvious that the pressure of intelligent selection mode is less.

Self-built channels are difficult to support sales.

So far, there are only 11 stores in Aouita.

On August 8, 2022, when a press conference was held in Aouita, Tan Benhong said that the first batch of sales centers in Aouita will land in 10 cities and will officially open on August 8. This year, experience centers and service outlets will be stationed in 100 cities.

On September 1st, Lujiu Business Review was found in official website, Aouita. It is still the original 10 cities, and there are two in Chongqing, with a total of 11 direct stores. According to interviews and telephone calls, most of these stores opened in August. The person in charge of Suzhou sales told Lu Jiu Business Review that the Suzhou store only has an outreach booth at present, and the store will not open until October.

Offline stores have a great impetus to automobile sales, and the speed of building offline stores in Aouita is somewhat slow.

Although new energy car companies are now learning Tesla and booking cars online, offline experience stores are extremely important support. Without the experience of offline stores, it is difficult for car owners to book cars directly online.

Li Xiang once said that with or without stores in a city, the market share will be eight times different.

According to public reports, by September, 2022, LI had 265 retail stores covering 118 cities in China, and 316 after-sales maintenance centers and authorized car body and painting centers covering 226 cities. Weilai official website shows that Weilai has 402 service outlets nationwide.

Just eleven stores, certainly difficult to support Aouita’s ambition, the number of existing stores is far from enough.

As early as June this year, Aouita said that in terms of channels, it will adopt the modes of self-construction and partner joining, and plans to cover 110 cities in the year, and simultaneously promote the entry into Huawei stores.

But now it seems that this progress is a bit slow.

Large shopping centers are currently the best choice for new energy car companies to sell stores. However, it will not be fast to find a suitable shop in the shopping center, negotiate with the shopping center, decorate and move in.

Changan Automobile, behind Aouita, can’t help in the channel. First of all, Aouita is an independent company, and Changan Automobile is not a major shareholder. In addition, the main channel of Chang ‘an is in 4S stores, and the tonality of new energy vehicles owned by Chang ‘an is quite different from that of Aouita.

According to the survey of CMB International Securities, the ability of shopping centers to absorb new energy sales stores is also limited. First, because the stores of new energy auto companies are on the ground floor, the supply area is limited. In addition, new energy auto stores do not contribute much to passenger flow, so shopping centers must maintain the correct combination to increase passenger flow.

"When you go to the mall now, you can see that as long as there is a large flow of people, cars are basically contracted. Now the better bunks have actually been chosen almost, and it is more difficult to find a berth now. " The person in charge of the Suzhou store told Lu Jiu Business Review on the phone.

Since it is difficult to support the ideal sales volume by its own channels at present, Huawei’s channels are more and more important for Aouita. Can we get in or not? Aouita and the industry are waiting for Huawei’s answer. How to coordinate the resources between HI mode and Smart Choice mode and build Huawei’s core competence in the new energy automobile industry? This is also a proposition that Huawei must face seriously.

IT House reported on April 18th that Lei Jun, the founder and chairman of Xiaomi, started broadcasting at Xiaomi Auto Delivery Center today, and "talked with netizens about the sale of Xiaomi SU7 these days".

Lei Jun gave a more specific timetable when answering the netizen’s question "When will the wireless CarPlay function of Xiaomi SU7 go online": it is expected to get on the bus through OTA in early May.

Lei Jun asked the team to push OTA upgrade at least once a month, and planned to open NOA in 10 regions to users at the end of May and push NOA to the whole country in August.

Lei Jun also revealed that the current model plan of Xiaomi Automobile belongs to the confidential stage, and there is no plan to make an off-road vehicle. When talking about this topic, Lei Jun said that the Great Wall brand off-road vehicles have done a good job.

In addition, Lei Jun believes that if Xiaomi SU7 fails, it will definitely be caused by three reasons: cognitive error, inertia thinking and idol burden.

According to the previous report of IT House, Xiaomi Auto’s iPad car control function has been launched. Just go to the Apple App Store to search and download the "Xiaomi Auto Expansion Screen" app, and after connecting the car hotspots, you can enjoy the seat air conditioning adjustment, multimedia adjustment, audio-visual entertainment and other native car-like experiences. Lei Jun once said that Apple users also have a good experience in driving Xiaomi cars, and Xiaomi smart cockpit is compatible with Apple wireless AirPlay and Carplay.

The secret leak of Xiaomi automobile caused a heated discussion, and a fine of 3 million will become a reality? Recently, Xiaomi Automobile suffered a secret leak and continued to ferment. The media and individuals involved successively issued statements and disclosed the details of the leak. Although some people regard this as a marketing tool, we should pay more attention to how to treat confidentiality agreements and think about the criteria for disclosing information. Relevant persons of Xiaomi Automobile have confirmed the leaked media, and will be held accountable according to the confidentiality agreement, with a fine of up to RMB 3 million. However, no party made a statement in this incident. Until last night, Xiaomi issued a statement identifying relevant media and internal employees. This incident highlights the importance of confidentiality, and Xiaomi’s "leakage history" can not be ignored, involving information leakage in many aspects such as price, configuration, battery and store decoration.

So, how did the secret leak of Xiaomi Automobile happen? The media involved leaked the shooting content of Xiaomi Automobile without permission, which led to the leak. Relevant persons of Xiaomi Automobile said that they have locked in the leaked media and will pursue the responsibility according to the Confidentiality Commitment Letter of RMB 3 million signed by the confidentiality agreement. This move once again highlights the importance of confidentiality agreements and the seriousness of leaking secrets. Leaking has a great impact on the business interests and reputation of enterprises, so it is particularly urgent to protect business secrets. In the public statement, Xiaomi Automobile pointed out the involved media and internal employees, and emphasized its serious attitude towards confidentiality responsibility.

The employees of the media involved still disclose the contents of the confidential shooting after signing the Confidentiality Commitment, and this behavior will be subject to corresponding accountability and punishment, including public apology and fines. This move sends a clear signal to the outside world: once you violate the confidentiality agreement, you will face severe legal sanctions. Xiaomi Automobile also demonstrated its determination to strictly enforce the confidentiality agreement through this move. The "leak history" of Xiaomi Automobile can not be ignored. As early as the beginning of this year, the media broke the news about the price, configuration, battery and other aspects of Xiaomi’s first new car, which seriously damaged the business interests of the company. The leakage of this information not only disturbs the market order, but also affects the normal operation of enterprises.

Protecting trade secrets is not only an internal management problem of enterprises, but also the need to maintain market order and fair competition. The importance of confidentiality agreement is self-evident, and how to better implement confidentiality work is also a problem that enterprises need to seriously consider. Strengthening the training and publicity of employees’ confidentiality awareness, establishing a sound confidentiality management system, and implementing strict supervision and accountability for violations of confidentiality agreements are all measures that enterprises can take. At the same time, strengthening communication with the media and improving the media’s attention and understanding of confidentiality are also important links for enterprises to protect trade secrets. The leak reminds us once again that the importance of protecting trade secrets cannot be ignored. Enterprises and the media should face up to confidentiality agreements, strengthen the attention and management of confidentiality work, and jointly safeguard market order and a fair competition environment.

Then, in your opinion, what other experiences and practices can enterprises learn from in protecting trade secrets? Welcome to leave a message to share your opinion. Xiaomi Automobile Storm: Frequent leaks have caused concern that Xiaomi Group is preparing to enter the automobile industry, which has caused heated discussions in the industry. However, with the continuous exposure of relevant information, the design and cooperation details of Xiaomi Automobile have frequently become the focus of public attention. The occurrence of a series of leaks has caused concern and speculation about Xiaomi Automobile inside and outside the industry. On February 2nd, a spokesman of Xiaomi Company reported the handling result of a leak incident, claiming that the early design draft of the front and rear bumpers of Xiaomi Automobile Co., Ltd. in Beijing was leaked due to poor management.

Xiaomi Group said that it had dealt with the involved partners seriously according to the confidentiality agreement, including imposing economic compensation of 1 million yuan, demanding to strengthen information security management and deal with the leaked perpetrators seriously, and instructing to formulate detailed rectification plans and comprehensively upgrade confidentiality measures. At the same time, Xiaomi Group has shown a "zero tolerance" attitude towards the leak, and hopes that all supplier partners will conscientiously implement the confidentiality agreement. The result of this incident triggered public concern and discussion on Xiaomi’s security measures. In July of this year, a blogger posted a photo of suspected battery information of Xiaomi car on social media, which triggered a heated discussion among the public about information about Xiaomi car. On November 3, another blogger broke the news that he met the "skeleton" of Xiaomi car on the road and described some details of the vehicle.

However, this information was also taken off the shelves for allegedly leaking business secrets, which triggered doubts about Xiaomi’s information confidentiality. In addition to leaks, information about Xiaomi Auto is frequently exposed on social media. Some car bloggers released the design picture of Xiaomi MS11, the first model of Xiaomi Automobile, and the details of cooperation between Xiaomi and BAIC, which triggered a hot discussion on the Internet. In response to these exposure incidents, Wang Hua, general manager of the public relations department of Xiaomi Group, responded that the leaked documents are indeed confidential design documents of secondary suppliers, and they are the design drafts of the very early bidding process, not the final documents. The exposure of this series of information has aroused the public’s expectation and curiosity about Xiaomi Automobile, and also questioned the confidentiality of Xiaomi Automobile.

In addition, Xiaomi’s mobile phone has also suffered many leaks, and some leakers have been claimed for millions. The exposure of the decoration plan of Xiaomi Home Direct Store shows that the area where Xiaomi car is displayed has also aroused public concern about Xiaomi car. The constant occurrence of these leaks has undoubtedly intensified the public’s speculation and concern about Xiaomi Automobile. To sum up, Xiaomi Auto has attracted much attention, but it has also frequently become the focus of leaks. Xiaomi Group’s serious handling of leaks reflects its emphasis on information confidentiality. However, frequent leaks undoubtedly cast a shadow over the development of Xiaomi Automobile. In the face of constantly exposed information and leaks, how will Xiaomi Automobile ensure the confidentiality of information in the future? At the same time, how will the public’s speculation and expectation of Xiaomi Automobile affect the development direction of Xiaomi Automobile?

It is hoped that Xiaomi Automobile can adopt stricter information confidentiality measures to ensure that the future development can continue to move forward in the public’s expectation and attention. What do you think and suggest about this? Let me know! Xiaomi’s mobile phone leaks frequently, and the interest game and moral boundary behind it. Today, the competition in the technology industry is becoming more and more fierce, which is followed by many incidents about product leaks. Recently, the leak related to Xiaomi’s mobile phone has aroused widespread concern. From Xiaomi 10 Extreme Commemorative Edition to Xiaomi MIX4, a series of information is exposed in advance, which makes us wonder what kind of interest game and moral boundary are hidden behind these leaks? In the digital age, the release of mobile phone products has attracted much attention.

A teardown video, a subway photo and a PDF document, seemingly harmless leaks may affect the company’s business plan, marketing strategy and even the stock price. After many product leaks, Xiaomi Company not only sued the relevant bloggers and claimed millions of dollars, but also obtained corresponding compensation through the Arbitration Commission. After the leak was exposed, bloggers also issued apology statements and assumed corresponding responsibilities. This series of events has caused people to think deeply about the leaking behavior: what caused these events? Who will be the beneficiary of the leak? First, let’s look at the time nodes of these leaks. From Xiaomi 10 Extreme Commemorative Edition to Xiaomi MIX4, as well as the upcoming Xiaomi car, leaks always happen one after another on the eve of product release.

Does this mean that the leak is a pre-heating marketing tool? Or is it malicious speculation by competitors? Does the frequent occurrence of these incidents mean that there is a more complicated interest game in the industry? We can’t help but ask, what kind of impact will the interest dispute behind it have on consumers? Secondly, we need to re-examine the moral boundary behind the leak. The competition in science and technology industry is fierce, and information confidentiality between enterprises is particularly important. Leaking may not only reveal the product design and hardware configuration, but also damage the company’s business reputation and interests. In the information age, the definition of moral boundary becomes particularly important. What factors have driven these bloggers to abandon the moral bottom line? Who will be their supporters?

In this wave of leaks, the bloggers related to Xiaomi Company and its product leaks have become the focus. On the one hand, Xiaomi Company has safeguarded its own interests and trade secrets through legal channels; On the other hand, bloggers also bear corresponding responsibilities through apology and compensation. However, leaks are frequent, and it seems that only legal and moral sanctions can’t completely solve the problem. We need to think more about what drove these events. Who is silently supporting all this? To sum up, the competition in the technology industry is fierce, and the frequent product leaks have undoubtedly brought many influences to enterprises and consumers. We need to think more about what caused these events. Who will be the beneficiary of the leak?

We expect that the technology industry can find a more reasonable way of competition while fierce competition, so that consumers can understand products more clearly, and we also expect more relevant people to stand up and jointly safeguard the fairness and justice of the industry. What is your opinion on this issue? Welcome to leave a message to share with us. The preheating method of Xiaomi Automobile has caused controversy. Recently, the preheating method of Xiaomi Automobile has once again triggered a heated discussion among netizens. Some netizens think that the preheating method of Xiaomi car belongs to the old routine and seems to be self-directed. They pointed out that this situation is not uncommon in the field of electronics and technology products, and many games and other mobile phone brands have also had leaks. What are the reasons for these leaks? Why is it common for Xiaomi’s products to leak?

Is there any leak related to marketing preheating? Let’s explore these issues together. Leaks occur frequently, probably because manufacturers invite some media to take photos in advance before releasing their products, and then release these photos after the press conference. However, some media may be too competitive, unable to resist showing off and want to get a head start, which leads to the leakage of product information. This has also led us to take the confidentiality agreement seriously and think about the distinction between disclosure and confidential content. After all, some pre-emptive information, whether deliberately released by enterprises or leaked by others, needs to be treated with caution. After all, safety always comes first, and we should also protect our own money bags. At present, the attention of Xiaomi Automobile is not low, and the competition between the media is also fierce.

Therefore, we might as well believe that this is not a marketing warm-up, but a leak caused by competitive pressure. I hope Xiaomi Automobile can get better sales after its official release. To sum up, the leak may have occurred because of the excessive competitive pressure, and the media failed to resist showing off or wanted to get a head start. We need to be more careful about the confidentiality agreement and the distinction between disclosure and confidential content. Finally, we have to think about how to find a balance in the highly competitive market, not only to meet the needs of consumers, but also to protect the confidential information of enterprises. What do you think of this?