Every reporter Sun Lei, every editor Pei Jianru

The intellectual S7, which sells at a loss, went public.

On November 28th, Zhijie S7 was officially launched, and the new car was positioned as a medium-sized and large-sized pure electric coupe. Four versions of the car were launched, with the price range of 249,800 ~ 349,800 yuan, and the price of the entry model was lowered by 0.82 million yuan compared with the pre-sale price.

It is understood that Zhijie S7 is equipped with Huawei’s technologies or functions such as Huawei ADS2.0 advanced intelligent driving system, a new generation of HUAWEI DriveONE power platform, Huawei Turing intelligent chassis, HUAWEI xMotion intelligent body collaborative control system, etc., and its "Chinese content" is high.

"The specifications of Zhijie S7 are higher than those of Tesla Model S and Mercedes-Benz EQE, but the price is the same as that of Tesla Model 3." Yu Chengdong, managing director of Huawei, CEO of terminal BG and chairman of BU, a smart car solution, said.

Reduce the selling price to cope with market competition

According to public data, in the past three years, the compound annual growth rate of the market scale of 200,000 ~ 300,000 yuan where Zhijie S7 is located reached 13.6%, and it still increased by 12.7% from January to May this year. The average monthly sales of new cars was around 350,000, and its share in the overall automobile market increased from around 15% in early 2020 to 24% now.

Specifically, in the market of this price range, the sales volume of fuel vehicles of the joint venture brand is highly stable, and the average monthly sales volume is always around 240,000, while the rest of the incremental part is mainly divided by Tesla Model Y, Model 3, BYD Han, Seal and other models. The latter three cars are the direct competitors of Zhijie S7.

According to the research report of Guojin Securities, "Zhijie S7 covers the pure electric medium and large car market in the range of 200,000 ~ 300,000 yuan, and the competition is fierce, but the market scale is large, and there is still room for penetration." An Conghui, CEO of Krypton, once said: "The level of 200,000 ~ 300,000 yuan must be the largest area in the market segment."

In this context, car companies that have seen the potential of this market segment have also laid out. In addition to Kyk-007, which has been pre-sold, it is reported that Kyk-007 will have two new products next year, both of which will focus on the market of 200,000 ~ 300,000 yuan, and the model code-named CM2E has been confirmed. The Xiaomi SU7, which is scheduled to be released next year, is also positioned in the middle and large-scale pure electric coupe, and the price of some of its configured models may be between 200,000 and 300,000 yuan.

Some people believe that in the face of existing and potential market competition, the price of Zhijie S7 will be further explored on the basis of pre-sale of 258,000 yuan. "The pricing of this model is very noisy within the company. At present, the prices of the four versions are all at a loss. After the sales volume comes up in the future, the cost will gradually decrease, turning losses into profits." Yu Chengdong said.

A Huawei channel staff member once said that the sales staff had already completed the product training of Zhijie S7. He believes that the pricing of the old model M7 is a failure, which also affects the product sales to a great extent. Huawei has learned a lot of experience in pricing, and the current pricing of Zhijie S7 should be very competitive in the market.

It is worth noting that, with the split of BU business of Huawei, HarmonyOS Zhixing’s models have completely turned into purchasing cooperation with other Huawei businesses or subsidiaries in terms of intelligent parts. In this context, HarmonyOS Zhixing vehicles may gain a more reasonable cost advantage in the above procurement in the future, which is regarded by the industry as the basis for the intellectual S7 to lower the price.

Regarding the future market performance of Zhijie S7, Shenwan Hongyuan Securities previously stated that the benchmark model of Zhijie S7 is Tesla Model 3. Considering the early channel laying and the competitive pressure of the same price segment, it is estimated that the steady-state monthly sales will be in the range of 5000~7000 vehicles. If the distribution of goods in subsequent stores exceeds expectations, the steady-state monthly sales are expected to exceed 10,000 vehicles.

First unmanned parking service, build a "moat"

In addition to price adjustment, as the first car of HarmonyOS Zhixing, Zhijie S7 also hopes to participate in the market competition by virtue of its advantages in intelligence. According to Huawei, HarmonyOS Zhixing’s models are blessed by Huawei’s innovative smart car technology, which has a better intelligent experience.

Industrial Securities Research Report believes that Zhijie S7 takes sports and technology as its main selling points, and is equipped with Huawei’s latest intelligent driving and cockpit system, with outstanding intelligent configuration. It is understood that Zhijie S7 is equipped with Huawei Turing intelligent chassis for the first time, and also has Huawei ADS2.0 advanced intelligent driving assistance system. In addition, this car is the first model equipped with HarmonyOS4 HarmonyOS system.

"HarmonyOS 4 smart cockpit uses the Ark engine to bring a new 3D car control desktop. At the same time, the intelligent voice assistant Xiaoyi is connected to the Pangu model. " Yu Chengdong said, "With HarmonyOS 4 and HUAWEI MagLink, the central control screen in the car can also achieve three-screen linkage with the rear screen."

In addition, Zhijie S7 is also equipped with Huawei’s parking and driving function for the first time. It is understood that its parking and driving function can independently complete a series of operations such as courtesy to pedestrians, reversing and avoiding, extreme passing, automatic parking and automatic pick-up without driving. Yu Chengdong said: "The parking and driving Beta program will be opened in Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Suzhou, Dongguan and other cities in the first quarter of next year."

Parking on behalf of the driver function is considered by the industry to be the only way for L4-class automatic driving of passenger cars, while Xpeng Motors, Baidu and other enterprises have demonstrated similar functions before. In the recent OTA5.0, LI has also added the ability of the ideal AD Max 3.0 unmanned parking service. It is said that the release of the functions of Huawei and LI parking service has a subtle relationship with the Notice on Launching the Pilot Work of Intelligent Networked Vehicle Access and Road Access (hereinafter referred to as the Notice) recently jointly issued by the Ministry of Industry and Information Technology and other four departments.

On November 17, the Ministry of Industry and Information Technology and other four departments jointly issued the "Notice", saying that intelligent networked automobile products with automatic driving function with mass production conditions were selected and pilot projects were carried out in limited areas. CICC said that the Notice will promote the development of technologies and business models for passenger cars L3 and travel services L4.

"The Notice regulates the reporting methods, testing requirements and responsibilities of L3/L4 access and road pilot projects. After the document is issued, it will enter the stage of centralized declaration. By the beginning of 2024, it is expected that a group of applicants will take the lead in achieving product access and road access after passing the requirements of audit and test verification. At that time, it is expected to reflect the technical capabilities and leadership of enterprises from the side. " CITIC Securities said.

CITIC Securities believes that under the impetus of the Notice, advanced intelligent drivers are expected to further accelerate the pace of research and development of autonomous driving technology and product launch, so as to strengthen consumer awareness and brand image, and thus establish a real "moat". In the eyes of many people in the industry, Huawei chose Zhijie S7 as the first unmanned parking service function to participate in the market competition and achieve the above goals.

"HarmonyOS Zhixing cooperative car enterprises will become key customers of Huawei’s new company"

It is worth mentioning that the Zhijie S7 is also the first model released after Huawei and Changan officially announced that they intend to set up a company engaged in R&D, design, production, sales and service of automotive intelligent systems and component solutions (hereinafter referred to as Huawei New Company). The emergence of Huawei’s new company also makes the industry worry about the HarmonyOS Zhixing model of Huawei’s cooperation with Cyrus, Chery, BAIC and JAC.

In this regard, national business daily reporter learned that the emergence of the new Huawei company will not affect HarmonyOS’s zhixing model. An insider who asked not to be named told the reporter, "As a technology platform, Huawei’s new company, HarmonyOS Zhixing’s cooperative car companies will become its key customers in the future." HarmonyOS Zhixing is the most comprehensive, close and in-depth cooperation mode between Huawei and car companies at present, while HarmonyOS Zhixing’s models are blessed by Huawei’s smart car innovation technology.

On November 28th, Yu Chengdong revealed at the launch conference of Zhijie S7 that Huawei had issued an invitation for equity opening to four car companies, namely Cyrus, Chery, BAIC and JAC, and hoped that China FAW Group would join.

In this regard, Sailis said that it has received an invitation to jointly invest in the target company and jointly participate in the creation of an electrified and intelligent open platform. The company is actively demonstrating matters related to participation in investment and cooperation. Jianghuai Automobile said in a statement on November 27 that the company has been in close communication and its scope has continued to expand since its strategic cooperation with Huawei in 2019. Regarding Huawei’s plans to set up an independent company for automotive intelligent systems and component solutions, the company paid close attention to it and actively discussed with Huawei related matters of participating in investment and cooperation. But JAC said,We have not received an invitation from Huawei for joint investment, and have not participated in matters related to investment and capital cooperation.

TF Securities predicted that Huawei’s new company is expected to continuously introduce more car factories to become shareholders in the future, and make it stronger and bigger together with the downstream car factories, which will help to improve the depth of cooperation with the downstream car factories.

"We have always believed that China needs to build an electrified intelligent open platform with the participation of the automobile industry, one with ‘ Locomotive ’ Open platform. We deepen cooperation with Changan, and at the same time, we will work together with more strategic partner car companies to continuously explore new models of openness and win-win, and jointly seize the opportunity of electrification and intelligent transformation of the automobile industry to realize the dream of the rise of China’s automobile industry. " Yu Chengdong said.

In this regard, Huajin Securities said in the research report that Huawei positioned Tier1, empowering OEMs with car modules and self-driving computing platforms as a whole, and rapidly increasing market share through intelligent selection mode in the short term, but the equity cooperation mode may be difficult to expand other OEMs. In the long run, under the trend of differentiated competition, OEMs will still empower themselves with self-developed core technologies and ensure their right to speak in the choice of Tier1.

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As a high-end brand built by Chery, Star Road has gained a certain market voice since its launch, relying on Lingyun, Lanyue, Zhuifeng and other models. On February 21st, Starway Eta Ursae Majoris, built on the platform of Starway M3X Mars Architecture 2.0, was officially launched, with a total of six configurations, with the price range of 152.8-202.8 million yuan.

The Aesthetic Design Language of Atlantis Light

The appearance of Starway Eta Ursae Majoris is based on the aesthetic design language of Atlantis light, and a lot of popular elements are injected. It is worth noting that although it is a fuel vehicle, its modeling temperament can easily be mistaken for a pure tram. The design of the front face continues the avant-garde style of the previous concept car. The grille adopts a rhombic grille with frameless design. The penetrating LED headlights across the front face and the daytime running lights on both sides outline the "sigma" similar to the Greek symbol, which is full of recognition.

Xiongshi ecological intelligent cockpit

As the first model of Lion Eco-2023, Starway Eta Ursae Majoris’s EEA4.0 advanced electronic and electrical architecture, supported by Gigabit Ethernet, OTA for the whole vehicle and separation of hardware and software for Autosar, can continuously refresh the car experience through continuous iterative upgrading.

In terms of intelligent assisted driving, Xingtu Eta Ursae Majoris has an L2.9 intelligent assisted driving system, which includes 21 basic ADAS functions and 11 high-order intelligent assisted driving functions in addition to high-heat functions such as AVP autonomous parking service and NOC navigation assisted driving.

In terms of hardware support and audio-visual, the new car is equipped with a golden combination of Qualcomm Snapdragon 8155 smart chip and Xiongshi Zhiyun 5.0, a 24.6-inch real curved smart screen, a brand-new young HMI5.0 UI interface, and car intelligence with a "growing" anthropomorphic avatar, creating a dynamic intelligent cockpit.

In terms of configuration, Eta Ursae Majoris main driver is equipped with electric 8-way, lumbar support electric 4-way, headrest adjustable 4-way, heating, ventilation and other functions. The "Queen’s Co-driver" of the high-profile model adopts ergonomic design, which has soft touch and strong wrapping, and has comfortable configurations such as massage, ventilation, heating, leg support and lumbar support.

In the rear row treatment, Eta Ursae Majoris has an adjustable backrest angle and an independent fresh air system. In terms of hearing enjoyment, SONY 14 speakers are also equipped to create a 360-degree sound experience for passengers in each seat.

Flying fish extrasensory chassis /2.0TGDI engine

In terms of power, Eta Ursae Majoris is equipped with a 2.0TGDI engine with a maximum power of 261 HP (192kW) and a maximum torque of 400 Nm, matching the 7DCT gearbox. It is reported that PHEV models will be launched in the future.

It is worth noting that Starway Eta Ursae Majoris is equipped with a brand-new flying fish extrasensory chassis. The CDC electromagnetic suspension system equipped with this chassis can collect the dynamic data of road surface, car body and wheels in real time through five car body attitude monitoring sensors, four electromagnetic dampers and a controller, and actively adjust the suspension damping in time. While realizing the intelligent control of vehicle attitude, CDC electromagnetic suspension system takes into account the improvement of comfort and handling.

Officials pointed out that CDC electromagnetic suspension system can reduce the vehicle’s head-up phenomenon by 36%, weaken the braking nod by 30%, improve the anti-roll ability and isolation performance by 5% and 40% respectively, and improve the overall suspension comfort performance by 30%. In addition, CDC electromagnetic suspension system also provides comfort, standard and sports modes, and also provides OTA, which always upgrades the latest chassis settings remotely for users.

In addition to the CDC electromagnetic suspension system, the flying fish extrasensory chassis is also equipped with "chassis hydraulic vibration isolation system" and "SS system". Through the technology of double hydraulic suspension and hydraulic bushing, the road vibration can be reduced by more than 30% in bumpy road conditions, plus the SS system which can accurately adjust the suspension damping according to the braking deceleration, restrain the braking nod and greatly optimize the NVH performance.

Thanks to the full-scene intelligent four-wheel drive system, all-terrain technology system and freewheeling steering system, under extremely complicated road conditions, the rear axle can achieve "a response within 100ms and a maximum torque output of nearly 3000N·m". At the same time, with the assistance of Bosch’s new generation of intelligent brake-by-wire system, the ability to limit slip is stronger, more accurate and easier to get out of trouble.

The all-terrain science and technology system also provides seven driving modes: economy, standard, sports, snow, mud, sand and off-road, which can unlock multiple driving and control scenes for users. In addition, common functions such as off-road crawling, perspective chassis and four-wheel drive dynamic vector display are also absent. Bosch’s new generation DP- EPS steering system not only provides low-speed light, high-speed and steady steering force, but also improves its response speed by 20% under the master chassis steering adjustment.

In terms of safety, based on M3X Mars Architecture 2.0, Xingtu Eta Ursae Majoris meets the global NCAP crash test standard, and is equipped with Bosch’s new generation intelligent brake-by-wire system, which greatly improves the braking response and shortens the braking distance with a build-up time of less than 150 ms. With the help of this technology, the brake pedal is not only adjustable, but also has dual modes of comfort and movement to meet the needs of users in different driving environments.

　　[car home Information] The 2024 Beijing Auto Show has officially entered the public day. As a huge event in the automobile circle, more than 200 new cars are competing for beauty at this auto show. In order to let you know more about many popular cars in this auto show, this auto show observation brings you the hottest 10 new energy cars during the auto show.

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◆ Xiaomi SU7

　　If we say which brand has the highest attention and the largest number of people waiting in line at the booth, it must be Xiaomi booth and (|). On the day of the auto show, Lei Jun announced that 28 days after the official release of Xiaomi SU7, 75,723 units were locked and 5,781 units had been delivered. It is understood that among lock users, female direct buyers account for 28%. According to preliminary research, considering gifts or purchases for family members, it is expected that the proportion of female car owners will reach 40%-50%. In addition, BBA users account for 29% of lock users of Xiaomi SU7. Support for wireless CarPlay and iPad boarding has also made Xiaomi SU7 the first choice for many Apple users to buy cars, accounting for 51.9% of Apple users. According to the survey, many Apple mobile phone users are also users of Mijia products.

　　Briefly reviewing this car, it was listed on March 28th, and five models were launched, with a price of 215,900-299,900 yuan. In terms of color matching, 9 colors are provided, including Gulf Blue, Lava Orange, Elegant Grey, Meteor Blue, Xiaguang Purple, Olive Green, Cambrian Rock Grey, Pearl White and Diamond Black.

　　In terms of car system, Xiaomi 澎湃 OS will be installed in the car system of SU7. Xiaomi SU7 is equipped with Snapdragon 8295 chip, and the Xiaomi tablet can be seamlessly mounted on the car, which is used as the rear expansion screen. Xiaomi SU7 supports five-screen linkage, and its application ecology covers mainstream in-vehicle applications, tablet applications and mobile phone applications, supports CarPlay and airplay, and supports Apple iPad to get on the bus. In the intelligent driving part, the car will be equipped with two NVIDIA Orin chips, and its comprehensive computing power can reach 508TOPS. The official said that Xiaomi’s intelligent driving is self-developed and adopts adaptive BEV zoom technology.

　　The whole vehicle is equipped with rich ecological expansion interfaces. The ever-changing central control panel can be expanded from top to bottom, left and right sides. The ever-changing center console, fragrance/intercom/speaker can be changed at will. The physical buttons are left in the central control screen, and above the central control screen is an intelligent double dial, which can display information such as vehicle speed and mileage to increase driving pleasure. Back seat flat bracket, Xiaomi flat /iPad easy to get on the bus. Xiaomi SU7 supports five-screen linkage, and its application ecology covers mainstream in-vehicle applications, tablet applications and mobile phone applications, supports CarPlay and airplay, and supports Apple iPad to get on the bus.

　　In the power part, the maximum power of Xiaomi SU7 dual-motor version is 673 HP, the peak torque is 838 Nm, the acceleration time of 0-100km/h is 2.78 seconds, and the top speed is 210 km/h. It is equipped with Contemporary Amperex Technology Co., Limited ternary lithium battery with a capacity of 101kWh, and the cruising range of CLTC is 800km. The new car adopts low-temperature high-power battery technology, and the discharge power of low-temperature battery at MINUS 15 degrees is greatly improved. The single-motor version has a maximum power of 299 HP, an acceleration time of 5.28 seconds from 0 to 100 km/h, a Foday Ferrous lithium phosphate blade battery with a capacity of 73.6kWh, and a CLTC cruising range of 700km. The new car is also equipped with sports sound. With BOOST mode, 20-second peak torque output and ejection start.

　　It is reported that in 2024, Xiaomi SU7 will accelerate in delivery, service and OTA. The standard version and Pro version originally planned to be delivered at the end of April have been advanced to April 18th, and the Pro version will be delivered at the end of May, and the delivery is expected to exceed 10,000 units in June. In 2024, the annual delivery target of Xiaomi SU7 has been raised to 100,000 units. In order to improve the delivery speed and quality, Xiaomi Automobile is accelerating the site selection and opening. It is estimated that by the end of 2024, Xiaomi Automobile’s sales and service outlets will cover all provincial-level administrative regions in China, and it is planned to open 219 sales stores in 46 cities and 139 service centers in 82 cities. In addition, Xiaomi Automobile plans to carry out the first OTA after the new car is released in May, such as online wireless CarPlay function, end-to-end parking service and other intelligent driving experiences. The second OTA will be held at the end of May, and version 1.2 will officially release the NOA function of cities, taking the lead in opening 10 cities including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Suzhou, Nanjing, Chengdu, Xi ‘an and Wuhan, and will be opened nationwide in August.

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◆ BYD Qin l

　　After watching Xiaomi SU7, let’s take a look at BYD Qin L, which is a very hot new energy car at this auto show. As a brand-new model of this brand, with the listing of this car in the future, it will form a two-car pattern with Qin PLUS to meet the needs of different users. The new car adopts the "New Country Tide and Beauty Aesthetics", and the interior of the large-size front grille is supplemented with dot-matrix elements for makeup, with outstanding visual effects. At the same time, the headlight group is narrow and sharp, which is highly integrated with the luminous "dragon beard" on the top. The integrated design not only makes the dragon face more stereoscopic, but also magnifies the horizontal visual effect of the front face.

　　From the side of the car body, its waistline runs through the front fender to the back door, which makes the car body more slender. With the concave rib line under the door, it creates a three-dimensional cutting effect and highlights the sense of strength of the whole car. At the same time, it adopts a slip-back design, showing a "low-lying" posture and being younger. On the tail side, the wide back shoulder design not only echoes the front face, but also increases the muscular feeling of the body contour. At the same time, the car uses a penetrating taillight shape, inspired by Chinese knots, and the recognition is full. In terms of vehicle size, its length, width and height are 4830/1900/1495mm and its wheelbase is 2790mm respectively.

　　As for the interior, Qin L’s interior design is inspired by China landscape painting. The agility of oriental landscape and modern technology are combined to create a "landscape painting cockpit" with elegant style. Specifically, the new car uses an embedded large-size LCD instrument with an iconic rotatable central control panel, which makes this car look very scientific and technological. At the same time, the new style of three-spoke multi-function steering wheel and wireless mobile phone charging are added to meet the needs of current users.

　　In terms of power, the new car will be equipped with a plug-in hybrid system consisting of a 1.5L engine and a motor, with BYD’s fifth-generation DM-i hybrid technology. The maximum power of the engine is 74 kW, and the maximum power of the motor is 160 kW. Compared with the current DM-i hybrid system of Qin PLUS, this one on Qin L further improves the working efficiency of the engine, thus achieving lower fuel consumption. Qin L will adopt the suspension form of front McPherson and rear+multi-links, which should be better than Qin PLUS in handling and comfort. The new car is equipped with lithium iron phosphate battery from Fudi, Zhengzhou. The battery provides 15.874kWh and 10.08kWh for consumers to choose, corresponding to the pure electric cruising range of WLTC of 90km and 60km respectively.

　　It is worth mentioning that at the beginning of this year, BYD Qin PLUS DM-i model shocked the domestic auto market at a price of 79,800 yuan, and Qin L, which is more PLUS than Qin PLUS, is about to debut. This car will have a larger body size than Qin PLUS, and the overall texture of the interior will be more advanced. At the same time, the brand-new fifth-generation DM-i hybrid technology will bring consumers lower fuel consumption and longer comprehensive endurance performance. According to the previous information, the price of the car may be more than 120,000 yuan. After entering the market, it will compete with the models with the same price as Deep Blue SL03 and Zero Run C01.

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◆ Looking up at U7

　　After watching BYD Qin L, let’s take a look at Wangwang U7, which is positioned as a large car. The new car uses a design language similar to Wangwang U9, equipped with a very exaggerated C-shaped headlight group, with a far and near headlight group above it and a circle of LED strip around it. There are raised ribs on the hood of the engine, and the visual impact of the whole front is extremely strong. At first glance, it is a troublesome guy. In addition, there is a small bump on the roof, and the inside should be a laser radar.

　　From the side of the car body, the new car is equipped with large-size wheels with low wind resistance. The car body lines are slender and smooth, and the overall appearance is relatively low. The front fender is equipped with a diversion groove design. The new car is designed with a hidden door handle, and a charging port can be seen at the left rear of the car body. From the rear of the car, the car uses a penetrating taillight, which looks full of technology and looks up at the LOGO in the middle. The multi-layer rear surround design below improves the layering of the rear of the car.

　　In terms of body size, the length, width and height of the new car are 5265/1998/1517mm and the wheelbase is 3160mm respectively. In terms of power, the car will be equipped with an easy square platform and four motors, each with a maximum power of 326 HP and a total power of 1306 HP. Although the new car has a curb weight of 3.095 tons, its top speed can still reach 270 km/h.

　　As the flagship brand of BYD’s impact on high-end, looking forward to the popularity of U8 has given the brand confidence to further try the Red Sea in the million-level market. Therefore, in the highly competitive car market, Looking Up to U7 came into being, aiming to share a slice of the large and medium-sized luxury car market with traditional luxury brands such as Mercedes-Benz S-Class, BMW 7 Series and Porsche Panamera. No matter the design or the power level, looking up at U7 is undoubtedly a new species in this class. The new energy era has given car companies more imagination and space to play, and also challenged traditional luxury brands in design ideas and product performance. Judging from the book data, looking up to U7 is not at all worried about the products of traditional ultra-luxury brands, but at the user level, how to successfully spoil the market in this relatively conservative market level and let consumers take the initiative to choose a domestic car with over one million yuan, the product strength itself and marketing are obviously indispensable.

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◆ Mazda EZ-6

　　At this auto show, Changan Mazda brought a brand-new model-EZ-6 based on Changan EPA hybrid platform. The new car is positioned as a medium-sized car and is expected to be officially launched in the second half of the year. Mazda EZ-6 continues the design style of Mazda family. The biggest highlight of the front face is that the classic Mazda wing adopts luminous design and uses headlights that run through the running water grille, which continues the concept of soul movement as a whole.

　　On the side of the car body, the car has a hidden door handle and offers two 19-inch aluminum alloy wheels, which also adopt a low wind resistance design. The new car body lines are full of strength and dynamic waistline. Just like other Mazda models, the dynamic beauty can be displayed by relying on the body lines. The taillights of vehicles are through-designed, and four round barrel lamp groups are added on both sides of the taillights, which is also a tribute to the classic design of the brand. In terms of body size, the length, width and height of the car are 4921/1890/1485mm respectively.

　　In terms of interior, the dashboard of the car adopts a suspended design shape as a whole, and the overall style is also close to electrification. In terms of materials, the car will be made of Alcantara and will be decorated with matt chrome trim to enhance the sense of exquisiteness. The high-profile models will use the "Red Deer Brown" interior color, while the basic models will use the "Heron Feather White" color.

　　In terms of intelligence, the car will be equipped with a 14.6-inch LCD screen, and the car system adopts 8155 chips to integrate the control of air conditioning, seats, entertainment and other functions. The car will also be equipped with a 14-speaker Sony audio system, 64-color ambient lights, front zero-gravity seats, and the cockpit also supports 13 scene mode switching. It is worth mentioning that the car also has a panoramic canopy and will provide automatic or manual sunshade. It can be seen that Mazda EZ-6, which was born in Changan EPA hybrid platform, has been greatly improved in terms of body size and interior texture, and its appearance has also maintained Mazda’s online design level. At the same time, after replacing the new energy assembly, it will quickly enter the new energy market in full swing, and get a slice of it to enhance brand sales and brand popularity.

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◆ BYD Seal 06 DM-i

　　In addition to the Qin L of Wang Chaowang mentioned above, there is also a brand-new medium-sized car-Seal 06 DM-i in BYD Ocean Network, which will be listed in the second quarter of this year. Looking at the appearance, the new car adopts the brand-new design concept of BYD Ocean Series. The closed front shape is matched with LED light groups with corners on both sides and the sharp cooling openings on both sides of the front enclosure, which presents a very dynamic style as a whole.

　　On the side of the car body, the new car adopts a slightly slip-back design, which looks very compact and round as a whole. In the rear part, the new car adopts the popular penetrating taillight group, and the taillights on both sides adopt a drop-shaped design, which, together with the transparent lamp shell, makes the new car show a fashionable and dynamic attribute. The rear enclosure uses a double-layer and double-color design, which shows the sharpness of the rear diffuser and further enhances the dynamic atmosphere of the new car.

　　In terms of interior, the interior of the new car follows BYD’s family style, with full LCD instrument panel and large-size central control screen design. The new car adopts a large number of curved designs on the door panels and seat surfaces, supplemented by a small amount of blue embellishment, which makes the overall atmosphere of the interior more elegant and fashionable. Different from BYD Seal, the shift area of the new car adopts a circular design, the small gear handle looks very delicate, and various function buttons surround the gear handle, which greatly improves the interior texture.

　　　In terms of power, Seal 06DM-i adopts a plug-in hybrid power system consisting of a 1.5L engine with a model of BYD472QC, in which the maximum power of the engine is 74 kW. The new car offers two sets of power versions, equipped with a 10.08kWh battery version, with a maximum motor power of 120 kW and a maximum torque of 210 Nm. The pure electric cruising range of the Ministry of Industry and Information Technology (WLTC) is 60km；. Equipped with 15.874kWh battery version, the motor has a maximum power of 160 kW and a maximum torque of 260 Nm, and the pure electric cruising range of the Ministry of Industry and Information Technology (WLTC) can reach 90km.

　　In terms of body size, the length, width and height are 4830/1875/1495mm and the wheelbase is 2790mm respectively. According to the official information, the size of Seal 06DM-i is just stuck between destroyer 05 and Seal DM-i of BYD Ocean Network, which completes the product sequence of the car. It is worth waiting for friends who want to buy an economical family car in the near future.

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◆ Wuling Xingguang EV

　　After seeing so many new cars that haven’t been listed yet, let’s take a look at the Wuling Xingguang EV, which just released the price at the auto show. It has launched two models in total, with the price range of 9.98-10.98 million yuan. Looking back briefly, Wuling Xingguang EV adopts the aesthetic design concept of star wing, and the electric version is equipped with a closed grille and split headlights, but the penetrating LED strip on the plug-in version is replaced by LED daytime running lights with long and narrow shapes on both sides. The lower enclosure is equipped with a penetrating black kit, which is integrated with the headlight groups on both sides, further enhancing the sense of movement.

　　The design of the side and rear of the car body is consistent with the plug-in version. The lines on the side of the car body are soft and smooth. The low-profile model is equipped with 17-inch rims and the high-profile model is 18 inches. In terms of the tail, the sharp penetrating taillights have a certain sense of the future, and they are surrounded by a large area of black under them, and the overall style is very sporty. In terms of body size, the length, width and height of the car are 4835/1860/1515mm respectively, and the wheelbase is 2800mm.

　　In terms of interior, the new car offers two interior colors: dark black and light sand color matching. The car is equipped with an 8.8-inch LCD instrument, the low-profile model is equipped with a 10.1-inch central control panel, and the high-profile model is 15.6 inches. Some commonly used physical buttons are still reserved in the car. The center console adopts relatively straight lines, supplemented by piano paint panel and metal decoration, creating a good visual layering. The car system has built-in rich social entertainment software such as iQiyi and QQ music.

　　In terms of power, the new car will be equipped with a 136-horsepower single motor with a maximum speed of 150 km/h. The battery is equipped with lithium iron phosphate battery, with cruising range of 410km and 510km. From the above, we can see that in the 100,000-level price range, Wuling Xingguang pure electric version really has few rivals. Take Qin PLUS as an example, the lowest starting price of pure electric version has reached 109,800 yuan, although the price is consistent with the high match of Wuling Xingguang pure electric version, Wuling Xingguang will win regardless of the body size or CLTC cruising range. According to the official data, the sales volume of Wuling Xingguang plug-in hybrid version has exceeded 52,000 units in the five months since its listing, and whether the pure electric version listed this time will replicate the results of the plug-in hybrid version remains to be seen.

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◆ Enjoy the world S9

　　Enjoy the world S9, which is positioned as a medium and large car, is the first "smart car" jointly launched by Huawei and BAIC. According to the previous information, the car will be listed within the year and will also enter Huawei channel sales in the future. The new car adopts a rather concise design language, and the wedge-shaped headlight group+penetrating light belt widens the visual width of the front of the car. The front enclosure of the new car is equipped with a wide trapezoidal vent, and the design of diversion groove is integrated under the headlights to create a certain sports atmosphere.

　　Coming to the side of the car, as a medium and large car, the roof line of the new car is slender and very smooth, and the overall visual effect is elegant and atmospheric. On the tail side, the new car uses penetrating taillights, and there is a design similar to duckling tail on the trunk cover. The lower enclosure design is simple, and the diffuser and other shapes are not used.

　　In terms of body size, the length, width and height of the car are 5160/1987/1486mm and the wheelbase is 3050 mm. In terms of power, according to different models, the car will provide two versions of single motor and dual motor for consumers to choose from in the future. The former is equipped with TZ210XYA03 drive motor produced by Huawei Digital Energy Technology Co., Ltd., with a maximum power of 227 kW; The latter is equipped with front and rear dual motors YS210XYA03 and TZ210XYA03 produced by Huawei Digital Energy Technology Co., Ltd., with maximum power of 158 kW and 227 kW respectively. According to some news we have got at present, the future price of Enjoy World S9 may reach about 500,000, and its price has entered the price range of luxury medium and large cars. Compared with competing products of overseas brands at the same level, Enjoying S9 benefits from Huawei’s technical empowerment and should have obvious advantages in the field of intelligence.

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◆ Lingke 07 EM-P

　　The Lexus 07 EM-P, which is positioned as a medium-sized car, opened for pre-sale at this auto show, with a pre-sale price range of 180,000-210,000 yuan. At the same time, the new car is expected to be listed in May and delivered as soon as it is listed. The LEEK 07 EM-P is built on CMA Evo architecture, which continues the shape of LEEK 08 in the design of headlight group. A pair of H-shaped "Dawn Light" LED daytime running lights are very recognizable, and there is a penetrating headlight group below, with far and near lights on both sides and LED strip in the middle. The overall shape of the front of the car is relatively round, and the lower enclosure is equipped with a large-size air inlet, which is connected with the diversion grooves on both sides, giving a full sense of movement.

　　From the side of the car body, the ABC column and the roof are designed in black, which can reduce the visual center of gravity of the whole car. The new car is equipped with a hidden door handle, and the rim is designed in black and white, which is very cool. From the rear of the car, the new car adopts the popular penetrating taillights, and there are four rectangular protrusions in the middle to further enhance the recognition. The rear of the car is equipped with a black spoiler and a large black rear surround, which shows a good sports atmosphere. In terms of body size, its length, width and height are 4827/1900/1480mm and its wheelbase is 2843 mm.

　　In terms of interior, the new car continues the design style of Lectra 08 as a whole, equipped with a rectangular 12.3-inch full LCD instrument panel and a 15.4-inch central control screen with ultra-narrow bezel design and 2.5K resolution, and equipped with LYNK Flyme Auto Meizu car system. The steering wheel adopts two-color design with oval metal decoration in the middle, and the overall shape is very avant-garde. The lower part of the center console is equipped with a mobile phone wireless charging board, and two cup holders are equipped under the rear cover.

　　In addition, the new car will also be equipped with Nappa leather seats, and the front and rear four seats support heating, massage and ventilation. There are three massage strengths and seven massage modes to choose from. In addition, the metal backboard is added to the back of the rear seat, which can improve the support stability and enhance the puncture resistance. It is worth mentioning that the new car will also be the first to take the Lectra Co Pad. The official said that it has the functions of controllable car, entertainment and care. In terms of power, the new car is equipped with a plug-in hybrid system consisting of a 1.5T engine and a motor. The maximum power of the engine is 163 horsepower.

　　Perhaps many people have different opinions on the design of Lectra, some people think it is very individual, while others can’t accept it. However, the design of LECK 07 is more sporty and more acceptable to the public while maintaining the family characteristics of LECK. Borderless windows and pad magnetic bracket are also its highlights.

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◆ Chery Fengyun A9

　　As the flagship car of Chery, Fengyun A9, which is positioned as a medium and large car, has a closed front face, which cancels the dot-matrix "light grille" on the previous model, and the interior details of headlights on both sides are more abundant, and ventilation holes are added on both sides of the front surround. On the side and tail, some details have also been adjusted, such as the application of a new style of wheels, the cancellation of hidden door handles, and the replacement of chrome decoration.

　　The new car adopts front double wishbone+rear five-bar suspension, and the addition of CDC magnetic suspension makes driving feel more comfortable. Power can achieve 0-100km/h acceleration time of 5 seconds, pure electric cruising range of 200km, comprehensive cruising range of more than 1400km. The official revealed that its length is nearly 5 meters and its wheelbase is nearly 3 meters. It is reported that the car will also have L3-level intelligent driver assistance system, and it is expected to be listed in 2025.

　　At this year’s auto show, Chery Group jointly participated in the exhibition, including Chery brand, Xingtu brand, iCAR brand and Jietu brand. It can be seen from the release and display of models that the main feature is comprehensive new energy. At the same time, Chery official said that its future goal is that the sales volume of hybrid plus pure electricity should not be less than 1/3 of the group’s sales volume, and Chery Fengyun series will launch 11 products within two years. So if you have plans to change cars/buy more cars in the last year or two, you can wait and see what surprises Chery will bring us.

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◆ Tengshi Z9GT

　　At the end of the article, let’s take a look at the new flagship hunting model of Tengshi brand-Z9GT, which provides a hybrid version of pure electricity and plug-in. Z series is a sedan series of Tengshi family, 9 stands for flagship model, and GT suffix is English abbreviation of Grand Tourer, which is expected to be listed in the middle of the year. Tengshi Z9GT is the first vehicle whose Tengshi design evolved from π-Motion design language to Elegance in motion design concept. The front face of the new car adopts the design language of solar corona, and the overall shape is simple and dynamic. In detail, the new car integrates smart devices such as lidar, AGS active air intake grille, millimeter-wave radar and ACC driver-assisted radar into the grille area of the front face, achieving the design philosophy of "form following function". In addition, the car also adopts the design of double-star crown headlights, and the multi-functional combination headlights include far and near headlights and the intelligent driving function of DLP pixel headlights.

　　On the side of the car body, the new car takes elegance as the design principle, and adopts the backward design of the center of gravity to shape the body posture that stretches backwards. The proportion of the car body is more than 3 times the axle ratio and nearly 2 times the wheel height ratio, which not only shapes the stretching proportion of the car body, but also emphasizes the dynamic and sports performance of the vehicle. The car’s lateral center of gravity is lower, and the driving center of gravity moves backward, creating a backward-leaning posture. In the rear part, Tengshi Z9GT presents a FASTBACK tail posture, which is equipped with an aircraft-type roof hollowed-out spoiler and an active rear spoiler, and is equipped with high-position brake lights and low-position pilot lights, showing good sports attributes. The horizontal line design at the rear of the vehicle makes it lower and wider visually, and echoes the front face with a symmetrical sense of order.

　　In terms of body size, the length, width and height of the new car are 5180/1990/1500(1480)mm and the wheelbase is 3125mm. In terms of power, Tengshi Z9GT pure electric version will be driven by front and rear three motors. The maximum power of the front motor is 230kW, the maximum power of the rear two motors is 240kW and 240kW, the combined maximum power is 710kW, and the maximum speed is 240 km/h. In addition, the car will use lithium iron phosphate battery from Foday, Jinan, but the official has not released the cruising range data of the car.

　　　Tengshi Z9GT, as the flagship model of pure electric hunting equipment under the brand, officially announced that it will bid for Porsche Panamera. On the whole, the positioning of the two cars in their respective brands does have similarities, and at the same time, on the intelligent level, Tengshi Z9GT also shows strong product strength. However, it should be noted that, in terms of the current Tengshi brand power, although Tengshi Z9GT is the flagship model, it still can’t arouse the purchasing desire of its target consumers. The reason is because of the differences in brand power and brand awareness between the two. The follow-up Tengshi brand still needs to create a better sense of use experience and ritual in terms of luxury and comfort configuration, in order to truly become the car purchase choice of target users.

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◆ Full text summary

　　This paper analyzes the popular new energy cars at this Beijing Auto Show for you, including several models that have been listed but are still hot. Having said that, are there any models you have been paying attention to? Welcome to discuss in the comments section. Next, we will bring you more auto show observation series articles, so stay tuned! (Compile/car home Zhouyi)

In recent days, Huawei’s new overcharge station in Bantian, Shenzhen has been exposed. There are 8 super-filled piles in this site, which are only used for Huawei’s internal testing at present. The nameplate of super-filled pile is very scary, which impressively says that the output voltage range is 200-1000V, the maximum output current is 600A, and the maximum output power is 600kW. Moreover, Huawei didn’t "steal and play tricks" like some new forces. It used two guns to "make up" 600kW, and adopted a single-pile single-gun design.

When competitors are still rolling 800V voltage and 360kW charging power, Huawei directly pulled to 1000V and 600kW, which can be said to increase the power of over-filled piles by one dimension.

How does Huawei achieve greater charging power by leaps and bounds? What does the appearance of 600kW over-filled pile mean? Let the Kung Fu car show you around.

(1) 100 degrees in 10 minutes, more than twice as fast as Tesla V3?

First of all, we have to figure out what is the concept of 600kW overcharge. Let’s just say that ordinary household slow charging is generally 7kW, and Huawei’s overcharging speed is nearly 100 times that of household slow charging. The power of State Grid charging piles is generally 40 ~ 60 kW, and 600KW is more than ten times that.

Tesla V3, which is talked about by fans, is overcharged, with a maximum power of 250kW, which allows Model 3 to travel 250 kilometers in 15 minutes. The charging speed of Huawei’s 600kW overcharge is more than twice that of V3. Theoretically, it can charge 100 kWh in 10 minutes, and it can fill the Qian Shan Cui of Han EV with a battery life of more than 700 kilometers in a little more than 10 minutes.

Since the advantage of overcharge is so great? Then why don’t other car companies do the 600kW overcharge like Huawei? Of course, I don’t want to do it, but I can’t do it.

To increase the charging power, it is necessary to increase the charging voltage or current. Increasing the voltage will make the arc problem more serious, and at the same time, higher requirements are put forward for the performance of high voltage DC relay, such as withstand voltage grade and current carrying capacity. Increasing the current will lead to thicker cables and greater heat loss, and even female drivers may not be able to carry charging piles.

The technical difficulty is too high, which is also the reason why the ultra-high power overcharge can not be popularized.

Judging from the current situation, Huawei, as a technical madman, seems to have initially found the answer. According to Huawei official website’s introduction, this new type of over-charged pile is called "FusionCharge DC Super Fast Charging Terminal", and a special liquid cooling structure is introduced to solve the problem of excessive heating under high current, and at the same time, the cable weight is reduced by 50%, which can be easily controlled by ordinary drivers.

In terms of high voltage realization, Huawei has developed a set of "kilovolt high voltage" full-stack power domain solution, which not only includes electric drive boosting and high voltage thermal management at the automobile end, but also includes ultra-high voltage realization at the charging pile end. After all, Huawei itself started as a power electronic device, and it is also an authority in the field of inverter servo. It can be said that it is a great advantage to make super-filled piles.

Other car companies are miserable. They rely more on suppliers, but suppliers are less likely to vigorously develop new technologies to impact their existing businesses. In this way, Huawei’s 600kW may be super-charged and exclusive for a long time.

(2) Ask M9 to take the lead, and Aouita and Polar Fox will have soup?

Now that the 600kW over-filled pile has come out? So which cars can be used? At present, the polar fox Alpha S and Aouita 11, which adopt Huawei HI technology, should bear the brunt.

According to the previous news, the Extreme Fox Alpha S Huawei HI Edition is equipped with an 800V high-voltage fast charging platform and a 480kW low-temperature pulse speed heating function, which can enter the state at the moment when the charging gun is inserted. Because Aouita 11 is compatible with the design of single motor, it adopts a 750V high-voltage fast charging platform, which can also charge for 10 minutes and increase the battery life by 200km.

These two models are the highest-end models of Huawei, but strictly speaking, they can’t play the full strength of 600kW overcharge, which is determined by the electrification platform of the model.

Not surprisingly, the first model to take the 1000V high-voltage platform will be Huawei’s flagship SUV M9. With the 600kW overcharge blessing, its recharge ability is naturally no longer worrying.

For the first time, the M9 will be equipped with a complete Huawei advanced assisted driving solution, which is the advanced version of the set on Huawei HI Edition of Extreme Fox Alpha S.. With the help of a new generation of lidar and intelligent driving chips, the computing power and perception ability have been greatly improved, and with the help of more mature algorithms, there is no doubt that it will stabilize the first echelon of intelligent driving in China.

The new car will also be pre-installed with HarmonyOS OS3 system, which can realize the functions of super desktop, PC dual-screen collaboration, adaptive adjustment of HUD height, intelligent car search and so on. The HUD can be adjusted adaptively according to the driver’s sitting posture, the PC dual-screen cooperation can make the new car "mobile office" in seconds, and even the Tik Tok can be controlled through the steering wheel, and the time dynamic wallpaper will change actively according to the climate and time.

In short, if you are interested in smart technology after all, Huawei’s new flagship SUV will never be disappointing. It is the ceiling.

(3) The journey and power exchange are all gone, and Huawei is playing with the bottom of the pot?

The greater significance of Huawei’s mass production of 600kW overcharge may lie in the impact on other "transition" routes. It has to be said that although the penetration rate of new energy vehicles in China has exceeded 30%, the growth rate of pure electric vehicles is not as good as that of plug-in hybrid and extended-range electric vehicles, and many car companies are eager to change the power mode.

The most critical point is the "mileage anxiety" of electric vehicles. The battery life of a new generation of electric vehicles is not low. Take the deep blue SL03 as an example. For less than 200,000 yuan, you can buy a pure electric version with a battery life of 705km. Even if the battery life is discounted under special circumstances, it is not a problem to run 600km.

Can a fuel truck run 600km with a tank of oil? In fact, it is also very mysterious. Take "Divine Car" Sylphy as an example, its fuel tank volume is 47L, and the fuel consumption in urban areas is about 7.5L/100km, so the battery life will exceed 600km. But this is one of the most fuel-efficient A-class family cars. In fact, most of the best-selling cars and SUVs can only run about 550km per tank of oil.

In other words, the battery life of electric vehicles is actually not weak, and the real difficulty lies in replenishing energy. On the one hand, charging stations are not as ubiquitous as gas stations, on the other hand, the charging speed can’t keep up. One car often occupies the charging pile for more than an hour, and other cars can only stare.

Changing electricity can solve this problem to a certain extent, but at the cost of higher requirements for battery design and greater investment in infrastructure, just changing the battery reserve of the power station is not a small expense.

Distance can also solve some problems. Usually, electricity is used in urban areas, and oil is used in high-speed situations, so you don’t have to worry about running out of batteries. However, the two systems of oil and electricity take up a lot of space and cost in parallel, and most people will choose to use electricity mainly (after all, electricity is cheap), so the pressure on the battery will be greater and the frequency of charging will increase greatly.

Comparatively speaking, ultra-high power overcharge may be a better answer. The charging sales volume of Huawei’s 600kW fast charging station is more than ten times that of ordinary State Grid charging station and more than twice that of Tesla V3 fast charging station, which means it can accommodate more electric vehicles. At the same time, it can replenish 400km in 5 minutes, and consumers’ confidence will be more sufficient, and their anxiety will be greatly reduced.

From this perspective, Huawei has actually come to the bottom of the pot. It seems that you are engaged in technical climbing inadvertently, but actually you are indirectly attacking your opponent.

(4) Kung Fu is angry

Finally, many people think that 600kW over-filled piles can only be used by specific vehicles, but this is not the case. Charging piles can be "backwards compatibility", whether it is 250kW, 350kW, 450kW overcharge or 600kW overcharge, they can be synchronized and compatible.

In other words, don’t worry about Huawei’s overcharge. The biggest suspense now is what advantages Huawei can achieve through this technology.

I have to say that after Huawei entered the market, it added more scientific and technological ideas to the automobile industry.

　　Beijing Daily reporter Sun Qiru

　　"Live broadcast with goods" is the inevitable outlet at present, but under the brutal growth and rapid expansion, the industry is also facing many chaos caused by mixed quality and lack of supervision. Recently, China Advertising Association issued the Code of Conduct for Webcast Marketing (hereinafter referred to as the Code). As the first special self-discipline regulation on online video marketing activities in China, it will be officially implemented from today, and the live broadcast will have rules to follow for the first time.

　　Advertising in the live broadcast room must also abide by the advertising law.

　　"Z-largest winery in the world", "Z-low price in the whole network", "Drunk and popular" and "the only winery in China" … … In the vibrato video of a wine blogger, the anchor will hear the sound of "beep" and "beep" from time to time during the introduction of goods.

　　The reporter found that in order to avoid mentioning the word "most" such as "the lowest price" and "the world’s largest", some anchors chose to play the edge ball, hiding the sensitive word "most" directly through the beep sound, and using homophonic words or initials such as "drunk" and "z" in the subtitles to make consumers in the live broadcast room have relevant associations.

　　The Code clearly states that those who publish commercial advertisements in online live marketing shall strictly abide by the provisions of the Advertising Law of People’s Republic of China (PRC). However, the Code does not provide a detailed reference for the anchor behavior in the live broadcast room, which belongs to commercial advertising and which belongs to marketing behavior. Liu Junhai, a professor at the Law School of Renmin University of China, believes that anchors don’t simply read advertisements and introduce products in the live broadcast room, but what they do to consumers is an invitation to offer, which belongs to the category of advertisements. Once consumers agree, a "contract" is established.

　　In addition, for special commodities such as drugs, medical devices and health foods, the regulations are clear. When selling special commodities such as drugs, medical devices, health foods and formula foods for special medical purposes, merchants should obtain corresponding qualifications or administrative licenses according to law.

　　The anchor should be authenticated by real name and must not be faked.

　　With the popularity of live broadcast, in order to increase popularity, brushing bills and buying powder have become the default hidden rules of some industry participants.

　　The "Code" proposes that anchors should ensure that the information is true and legal in live broadcast activities, and must not make false propaganda on goods and services to deceive or mislead consumers. The anchor shall not defraud the merchant’s commission by means of false purchase or after-the-fact return, and the online live broadcast marketing subject shall not use traffic fraud methods such as swiping the bill and speculating the letter to fabricate or tamper with the transaction data and user evaluation.

　　In addition, the anchor should be authenticated in real name when entering the webcast marketing platform, and the front-end presentation can adopt nicknames or other names that meet the requirements of laws and regulations.

　　However, yesterday, the reporter searched for keywords such as "live broadcast service" and "live broadcast viewing" on the e-commerce platform, and still found many merchants who provided the service of buying powder in the live broadcast room, and said that they provided "fans on all platforms, popular service" and "fan promotion, heat promotion, service first and payment later".

　　"Interested babies can buy with a V letter". In some live broadcast platforms, the reporter saw that many anchors will guide consumers to buy privately in the live broadcast.

　　In this regard, the "Specification" proposes that the operators of webcasting marketing platforms of content platforms should strengthen the trading behavior norms of merchants and anchors stationed in the platform, prevent anchors from taking link jumps and other ways to induce users to conduct offline transactions.

　　The platform should establish an anchor credit management system.

　　On June 29th, according to the "618" public opinion analysis report on consumer rights protection released by China Consumers Association, the Fashion Shopping Community Gaining App was named for selling fake and shoddy products, and Luo Yonghao live broadcast with goods overturned. Yesterday, Luo Yonghao responded to the roll call of China Consumers Association, saying that the description was objective and thanked him for his supervision. Luo Yonghao explained that after the "take some time" flowers on the shelves in its live broadcast room withered after arrival, they immediately contacted all consumers who bought the product for a refund and double indemnity.

　　In fact, in Luo Yonghao and other high-profile head anchor broadcast rooms, once the products with goods have problems, under the supervision of online public opinion, after-sales service is relatively guaranteed. The reporter noticed that among the problems reflected by many consumers, in the live broadcast rooms of small and medium-sized anchors on various platforms, problems such as merchants refusing to deliver goods after buying low-priced goods, and goods bought in the live broadcast room not supporting 7 days of unreasonable return still frequently appear.

　　This time, in view of the problem that some consumers have no place to make after-sales complaints after experiencing quality problems in the products purchased in the live broadcast room, the Code requires the platform to establish a convenient complaint and reporting mechanism, disclose information such as complaints and reporting methods, and handle complaints and reports in time. The "Code" also proposes to formulate a catalogue of goods or services prohibited from being promoted in this platform and corresponding rules; Establish credit management systems such as credit evaluation, rewards and punishments for merchants and anchors, and strengthen their awareness of compliance and trustworthiness; Improve the information preservation system of goods and services transactions, and preserve the relevant contents of online live marketing transactions according to law.

It is a great challenge for the idol Chen Youwei to participate in Actor in Place. In previous programs, from YeHua in to the sky kingdom to King Guo in Empresses in the Palace, Chen Youwei was criticized by the director, but the latest program ushered in a reversal.

Successfully joined the crew directed by Chen Kaige, and Chen Youwei played "Pass the Customs" with Ren Min and Dong Siyi. In this clip, Ren Min and Chen Youwei were actually two smugglers with goods under the cover of students.

Although "Pass the Customs" is not long, it contains a lot of information. Teenagers’ rebellion, young people’s love entanglements, and teenagers’ reckless bravery are all presented in this clip.

After the performance of "Pass the Customs", it was well recognized by the director and the audience, especially the picture of Chen Youwei running, which was very emotional. Therefore, after the latest issue of "Actors in Place" was broadcast, many viewers also said that Chen Youwei really chose the right role this time.

Not only that, Tung shing Yee also bluntly said in the program that the positioning of the three actors in the whole "Pass" is very accurate, and the harmony of the whole segment is the main reason why "Pass" successfully attracts the audience’s attention.

After the review, Tung shing Yee suggested that Chen Youwei should hug the two actresses around him. This time, Chen Youwei also had no idol burden at all, and gave Ren Min and Dong Siyi a "straight man" hug.

Indeed, in the process of an actor’s acting, a good "play partner" is still very important. Undoubtedly, Ren Min, born in 1999, is a young actress. Her performance this time is not only to let the audience see her own brilliance, but also to be more rare, her own light is dazzling, but it will not hide the brilliance of her opponent’s actors. This is really not easy.

In the first episode of "Actor in Place", Ren Min’s partner Shi Baiyu starred in Better Days’s segment, and Ren Min’s acting skills were also quite recognized. Her market was initially rated as S-class. After Better Days’s performance, she still got the S card, and even watched Better Days’s segment. It was an intuitive feeling that, to some extent, Ren Min was driving Shi Baiyu’s emotions. In the end, Ren Min and Shi Baiyu were also a win-win situation, and both of them kept up.

The same is true of this "Pass", and Chen Youwei’s progress is obvious to all. When Chen Youwei plays with other young actors, the effect is that Chen Youwei is dragging down his teammates. But this time, in Pass, Ren Min, Dong Siyi and Chen Youwei all perform their own personalities, and they complement each other, which finally makes the whole picture very amazing.

As a young actor, although Ren Min’s face value is very "idol", from Yi Yao in the movie "A River of Sorrow" to Princess Hui Rou in the TV series "Qingpingle", the role played by Ren Min is not a simple idol. Perhaps it is the positioning when she debuted that she has never played a silly idol drama. Therefore, Ren Min’s acting skills are not flattering and will not make the audience feel that she is using her face value to make up for her acting skills.

However, it is precisely because idol dramas are rarely performed that Ren Min’s popularity in the entertainment circle is not very high. Even compared with Chen Youwei, her popularity is slightly inferior. This time, it is also a good thing for Ren Min to participate in the program "Actor in Place". Because of the popularity of the program itself, the popularity of the actors has also increased and attracted more attention. In the program, some producers bluntly said that Ren Min is very aura.

A good film and television drama actually needs the actors to fulfill each other, and a popular variety show actually needs to be "mashed up" to attract the audience’s attention. A good play partner like Ren Min, coupled with Chen Youwei’s controversial points, and their mix and match combination, finally presents a good screen effect.

In this kind of competitive performance program, the actors can collide with each other and eventually the audience will buy it. For example, in previous programs, Yan Zidong and Caiqi Yang performed "The Kiss of Pranks". At that time, when it was broadcast, both the director and the audience felt that the performance was very real and the effect presented was very comfortable.

In "Pass the Customs", Ren Min relies on acting skills, Chen Youwei relies on the advantages of facial features and movements, and Dong Siyi relies on the simple temperament of the girl next door. The highlights of each other are integrated without conflict, which makes a relatively successful work. Whether it is Chen Youwei, Dong Siyi or Ren Min, they can present such a work, which is also a kind of mutual fulfillment for three people. Text/Chen Wei is cool

Recently, Geely official website exposed the configuration information of the star model Xingyue L, which has attracted much attention. The new car will launch five models, equipped with two versions of 2.0T medium and high power, with a pre-sale range of 148,000-188,000 yuan. Judging from the order quantity of Geely Automobile Online Mall, it has reached more than 14,000 vehicles. Whether it is attention or car booking intention, consumers are very sought after by this Geely flagship SUV!

Star Road L is available in 6 body colors, including jet black, oyster white, Xuanwu gray, aurora silver, Mars red and Cuiyu magic color suit (optional at+5,000 yuan), and two interior colors, namely, brown and white double-fight luxury interior and Cuiyu double-fight suede interior (optional). The following is a detailed analysis of the configuration.

Compared with the 2.0T medium-power version, the luxury version is enough!

2.0T medium-power versions are all predecessor layouts, matching with 7DCT wet powershift, providing three configurations: luxury, distinguished and flagship.

In terms of appearance, all luxury models with low profile are equipped with 18-inch rims, inductive LED headlights +LED daytime running lights, and distance-sensitive electric tailgate. Both VIP and flagship models use energy matrix LED headlights and penetrating taillights with dynamic lighting effect;

In the interior, the luxury model provides brown and white two-color mosaic interior, 8-speaker audio, suede car roof, rear backrest 2-speed adjustment, and dual-zone independent automatic constant temperature air conditioning. The distinguished model is upgraded to 8-way electric adjustment of the main driver+6-way electric adjustment of the auxiliary driver, and 72-color breathing atmosphere lights are added. The flagship model is equipped with 10-speaker BOSS audio, ANC active noise reduction system, three-zone independent automatic constant temperature air conditioning, and front seat heating and passenger seat ventilation;

In terms of intelligent configuration, Luxurious offers a 10.25-inch LCD dashboard and a 12.3-inch touch control panel, which is very scientific and technological.

The distinguished model adopts IMAX panoramic triple screen, upgraded to a 12.3-inch LCD instrument, and added 4-tone voice recognition and ACC full-speed adaptive cruise. The flagship type adopts AR-HUD enhanced head-up display system;

In terms of safety configuration, the distinguished model is equipped with AEB urban anti-collision system, AEB-P pedestrian identification protection system, LDW lane departure warning system and SLIF speed limit sign recognition reminder. On this basis, the flagship model has added LKA lane keeping auxiliary system, BSD blind area monitoring system and other more comprehensive active safety configurations.

On the whole, the luxury model provides a more comprehensive configuration, and it is no problem to meet daily use!

Compared with the 2.0T high-power version, choose the four-wheel drive flagship in one step!

2.0T high-power versions are all horizontal four-wheel drive layout, matching the transmission, providing three configurations: luxury, distinguished and flagship. Compared with the 2.0T medium-power version, the engine has stronger power performance and matches the 8-speed Aisin automatic transmission. At the same time, the 6th generation HALDEX four-wheel drive system of Borg Warner is added, and other configurations are the same as those of two-wheel drive vehicles (four-wheel drive distinguished model is compared with two-wheel drive distinguished model, and four-wheel drive flagship model is compared with two-wheel drive flagship model). On the whole, the configuration level of Xingyue L is much higher than that of competing joint venture brands of the same level. If one step is considered, it is not bad to choose a four-wheel drive flagship with less than 200,000 yuan!

Editor’s comment:

From the configuration performance of Geely Xingyue L, all models show the comprehensive strength as the brand flagship SUV in terms of process quality, intelligent equipment, configuration level and power performance. Considering the comprehensive cost performance, the choice of two-wheel drive luxury model can meet daily needs.

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Xingyue L is a fashionable and dynamic SUV model, and its front face design is full of strength and movement. The body lines are smooth and the overall style is simple and atmospheric. The air intake grille adopts a unique design, showing a sense of layering and three-dimensionality, highlighting the luxury and fashion sense of the vehicle. The side lines of the car body are smooth and dynamic, and with large-sized wheels, it shows a strong sporty atmosphere. The design of the rear part is simple without losing the sense of strength, and the taillights use LED light source, which is more eye-catching after lighting. Overall, the design of Xingyue L is full of tension and impressive.

Xingyue L is a medium-sized SUV, with a body size of 4770*1895*1689mm, a wheelbase of 2845mm, a front and rear track of 1610mm, a front tyre size of 235/50 R19 and a rear tyre size of 235/50 R19. The body lines are smooth, the overall shape is stable, and the side lines are simple and smooth, which highlights its fashionable and luxurious style. The side lines of the car are unique in design, full of power, and perfectly integrated with the car body, showing the dynamics and strength of the car. Both tyre size and rim styles are equipped with high-end configuration, which provides better handling and stability for the vehicle. Generally speaking, the side design of Xingyue L is fashionable and impressive.

The interior design of Xingyue L is simple and stylish. The steering wheel is made of leather material, which feels comfortable and the position can be manually adjusted up and down and back and forth. The central control screen size is 12.3 inches, which supports voice recognition control system, including multimedia, navigation, telephone, air conditioning and skylight. The front and rear rows are equipped with USB and Type-C interfaces, which is convenient for connecting mobile phones to charge. The seat is made of imitation leather, and the front and rear, height and backrest of the main and co-pilot seats can be adjusted. The driver’s seat also has heating and ventilation functions, and the co-pilot seat can adjust the backrest. The front seats also have power seat memory function. The rear seats can be tilted in proportion to provide more storage space. The overall interior configuration is rich, and the comfort and practicality are very good.

Xingyue L is equipped with a 2.0T 218 horsepower L4 engine with a maximum power of 160kW and a maximum torque of 325 N m.. This engine has excellent power performance and can provide strong acceleration and high-speed driving stability for the vehicle. With the 7-speed wet dual-clutch gearbox, the shift is smooth and fast, which improves the driving experience. At the same time, this engine also has high fuel economy, bringing users a more reliable driving experience.

In the evaluation of the owner of car home, he spoke highly of the body line and appearance of the Star Yue L.. The smooth body lines and stylish black appearance make the whole car look very delicate, and the through taillights at the rear are even more impressive. It can be said that Xingyue L has left a deep impression on the design. In addition, it also has excellent performance and comfortable driving experience, which brings more pleasant driving experience to car owners. I believe that these advantages will make more consumers choose Xingyue L and become their best choice.

Original title: "Destroy" Hua Xizi, only need a Li Jiaqi?

Weibo hot search list these two days, almost all occupied by Li Jiaqi.

From the live broadcast of netizens-crying and apologizing-continuing to lose powder, Li Jiaqi’s road popularity has gradually collapsed.

Moreover, Li Jiaqi’s mistake has pushed Hua Xizi to the forefront.

01

I believe many people have seen the video of Li Jiaqi live broadcast of netizens.

Brand Jun will give you a summary again. The reason is that when Li Jiaqi sold Huaxizi eyebrow pencil in the live broadcast room, some consumers questioned that Huaxizi was getting more and more expensive.

Originally, it was nothing. It is common for consumers to spit out that products are expensive or cheap. As a result, Li Jiaqi suddenly exploded and started a series of outputs, which directly silenced all the workers in the live broadcast room:

"Where is expensive? It has been this price for so many years, don’t talk nonsense with your eyes open. "

"Domestic brands are very difficult. Where is 79 yuan expensive?"

"Sometimes I find my own reasons. Well, after so many years, my salary has not risen, and I have worked hard."

Looking at these words alone has made people speechless, and it is really unique to match his impatient, preaching and got expression at that time.

Soon, Li Jiaqi suffered a lot of netizens’ strong spit: Why not eat minced meat here?

At the same time, Hua Xizi, who Li Jiaqi claimed "never raised prices", was also sent to the hot search list.

There is a high degree of discussion about whether 79 yuan’s eyebrow pencil of Hua Xizi is expensive, whether the price of Hua Xizi has increased or not, and whether the product value of Hua Xizi is worth the price. Some netizens have calculated that each gram of Hua Xizi’s eyebrow pencil is as high as 980 yuan, and they can buy two grams of gold.

Hua Xizi has also become the exclusive "monetary unit" for migrant workers, 1 Hua Xizi =79 yuan:

"I ate 1.1 flowers for dinner today and will continue to cook by myself tomorrow."

"I drank 0.2 flowers of milk tea today."

"If you add a class on Sunday, you can only earn 1.5 flowers."

……

I didn’t expect that after the entertainment star measurement unit "208W", there is also a measurement unit for exclusive workers!

So, is Hua Xizi, who was searched by Li Jiaqi, wronged?

02

When Li Jiaqi "shouted" for Hua Xizi in the live broadcast room, he said this sentence:

I have been following Hua Xizi for many years, and I know how it got up. I almost took Hua Xizi’s surname as Li.

Indeed, from no one cares about it to well-known domestic products, Hua Xizi can be said to be famous by Li Jiaqi.

Hua Xizi is a make-up brand that was born in 2017, and Hua Xizi in the initial stage is still in a state of no interest.

In 2018, the popularity of Li Jiaqi soared, and the core product "Air Honey Powder" of Hua Xizi also appeared in the live broadcast room of Li Jiaqi for the first time.

Since then, from honey powder to lipstick to other categories, Hua Xizi has appeared in the live broadcast room in Li Jiaqi more and more times, and her fame is getting higher and higher under the banner of "cheap domestic products".

In September 2019, Li Jiaqi became the chief recommender of Hua Xizi, and the cooperation between them became closer and closer.

According to the data, in 2020, there will be 77 Huaxizi in the live broadcast room in Li Jiaqi, and during June-December of the same year, Huaxizi is the brand with the largest sales volume of live broadcast.

From August to September this year, Hua Xizi still appeared frequently in the live broadcast room in Li Jiaqi with a frequency of five times a month.

Not only that, Li Jiaqi himself also directly participated in the design and development of Hua Xizi, and had a huge right to speak or even a veto over Hua Xizi’s products.

Even Fei Man, the co-founder of Hua Xizi, personally admitted that the sales growth of Hua Xizi could not be separated from the cooperation with Li Jiaqi.

Therefore, it is no exaggeration for Li Jiaqi to say that "Hua Xizi is almost surnamed Li".

The interest chain between Li Jiaqi and Hua Xizi is tightly bound, and the rebate to Li Jiaqi from Wang Chuan Hua Xizi is as high as 60%-80%, even more than 100%.

Although Hua Xizi’s official quickly denied the rumor, it is not difficult to see from the deep binding between the two over the years that Hua Xizi’s profit share to Li Jiaqi is more substantial than that of ordinary brands.

03

Hua Xizi is very dependent on Li Jiaqi, and to a great extent, both of them have formed a trend of "one glory and one loss".

Li Jiaqi glory, HuaXiZi followed with a lot of light, and Li Jiaqi’s words, also can almost kill HuaXiZi half-life.

Even the brand was aware of this problem and tried to break away from Li Jiaqi’s influence, but failed. Hua Xizi’s new product was launched and never left the live broadcast room in Li Jiaqi.

In this storm, Hua Xizi was a little wronged, but not much.

What’s more, Huaxizi itself did not impress consumers with its strength in products, but put more energy into marketing.

Everyone spits out not only the eyebrow pencil, but also all kinds of makeup products of Hua Xizi.

"Lipstick is hard to use", "The same amount of loose powder is more expensive than Chanel" and "the product is overpriced" … Hua Xizi’s products have been complained by consumers, and it was not built in a day. 79 yuan’s eyebrow pencil is just the fuse.

In the final analysis, whether relying on the anchor KOL or relying on marketing to open up popularity, we will eventually return to the product itself and make a truly conscience product from the consumer’s point of view.

With the support of consumers and the confidence brought by excellent products, the brand can stand on its feet for a long time. At least, it won’t roll over because of a few words from others.

Editor in charge:

　　Xinhua News Agency, Beijing, November 21st Title: 10 million yuan in a hundred days — — Investigation on the black chain of "online celebrity" and "Huangbo" for profit

　　Xinhua News Agency reporter Shi Jingnan

　　The network female anchor "Northeast Narcissus Ersao" was arrested recently.

　　The female anchor was once "a smash hit" because of her obscene performance on the platform of "Wolf Friends Live". In just three months, the "Wolf Friends Live" platform has attracted 177,000 registered members from all over the country and more than 1,000 female anchors involved in pornography, involving more than 10 million yuan; There are more than one million people browsing the live broadcast platform related to pornography, covering the whole country.

　　This extraordinary case of spreading obscene pornographic online live broadcast platform for profit was solved, which also revealed the truth about the profit of pornographic live broadcast — — Behind the "Yellow Broadcasting", there is a well-designed black chain of scale, organization and industrialization.

　　"Yellow Broadcasting" network covers the whole country and attracts users by obscene performances.

　　With the emergence of the live broadcast industry, many ordinary people have become "online celebrity" and tasted the taste of being a star, and quickly made a fortune through the popularity gathered on the Internet. However, this kind of live broadcast platform with low threshold and wide audience is full of mud and sand, and chaos is frequent.

　　In June this year, the masses reported "Wolf Friends Live Broadcasting" and "Spicy Eyes", and the National Office for Combating Pornography immediately followed up and listed the case as a supervised case.

　　Law enforcement officers examined and analyzed the contents of the forensic video, and found that the platform has more network anchors, which live broadcast obscene pornographic performances in real time, attracting a large number of users to pay for watching and rewarding. Its live APP covers mainstream Android and Apple mobile operating systems, and users can watch and share it anytime and anywhere across terminals.

　　After investigation, the average number of viewers in the live broadcast room of the platform is more than 3,000, and the number of registered users is huge, and the anchor is online 24 hours a day. The platform has produced and disseminated more than 200,000 obscene performance video files. According to the relevant laws and regulations of the state, the amount of obscene articles disseminated by it is "especially serious".

　　With the in-depth investigation of the case, the iceberg that sank under the sea of the network gradually emerged. Case handlers went to Guangdong, Sichuan, Shandong, Hunan, Heilongjiang, Zhejiang and other places to collect and retrieve data and information about criminal suspects from telecommunications, mobile, China Unicom, banks and related property management companies according to law, and a network live broadcast platform for spreading obscene pornography across many provinces surfaced — —

　　Its server is in Ningbo, Zhejiang Province, and maintained in Hangzhou, Zhejiang Province. The storage and live broadcast are provided by a technology company in Shanghai and operated by a technology company in Yueyang, Hunan Province. The "family leader" who provides female anchors related to pornography is in Nanchong, Sichuan Province. The network of the live broadcast platform related to pornography covers the whole country, and there are registered members and people browsing the live broadcast platform related to pornography everywhere.

　　Interest-driven, it is forbidden to change the "vest" frequently to escape the blow.

　　Webcast, a new form of communication, is developing rapidly, but at the same time, various problems are constantly appearing. Behind the proliferation of illegal and illegal content is interest.

　　Li Zehong, deputy director of the case supervision department of the National Office for Combating Pornography, said that the main profit model of the webcast platform is based on rewards of virtual gifts. Fans spend money to buy virtual gifts for anchors, and the anchors are divided into live broadcast platforms accordingly. "Because of the existence of relevant interests, the anchor will have the driving force to do something illegal. The website will let this behavior go because of the need of traffic or related interests. "

　　Under the impulse of profit-seeking, some platform operators and network anchors ignored the rules and the bottom line and repeatedly involved in pornography. There are also some anchors involved in pornography who are linked with criminal organizations and black gangs to form a community of interest grabbing and distribution, in order to earn a lot of money in a short time and dream of "becoming bigger and stronger" together.

　　According to the investigators, although the state strictly prohibits "yellow broadcasting", the criminals hide in Tibet and continue to take risks. They adopt the method of constantly changing platforms to escape supervision and attack, seeking only short-term profits and quick realization. In just 30 days, the platform of "Wolf Friends Live Broadcasting" has been upgraded three times, and the domain name and software download address have been changed more than 10 times. The name has changed from the original "Wolf Friends" to "Dream" and then to "Adversity". In addition, people engaged in obscene live performances are registered with false information, and most bank accounts are also registered under other people’s account names.

　　According to reports, many of the audience of "Yellow Broadcast" are minors. In this regard, Tong Lihua, director of the Beijing Youth Legal Aid and Research Center, said that the live broadcast involving pornography is a cancer in the Internet space, and a large number of audio-visual information containing obscene and pornographic content is spread on the Internet, which seriously damages social morality, poisons the physical and mental health of young people, and easily induces juvenile delinquency.

　　Establishment of anchor "blacklist" system with multi-pronged network anti-vice

　　The flood of pornography has cast a shadow over the live webcast. Since the beginning of this year, dozens of yellow-related live broadcast platforms such as Night Charming Community, Smile Live, LOLO, Steamed Bread, Tiger and Honey Live have been investigated.

　　Xue Songyan, full-time deputy director of the National Office for Combating Pornography, said that the Internet has become the main channel for the dissemination of harmful information such as obscenity and pornography. Although most of the live broadcast platforms involved in these cases have not been in operation for a long time, the amount involved is large and the social harm is great.

　　"The nature of webcasting determines the difficulty of supervision." Hu Gang, Deputy Secretary-General of internet society of china Law Committee, believes that the diversity, anonymity, instantaneity, variability and concealment of live broadcast platform services are important supports for the live broadcast platform to deal with pornography. The management of webcasting involving the Yellow River needs to adhere to the "multi-pronged approach" such as special rectification, comprehensive management, source management and collaborative management.

　　Tong Lihua said that in terms of network supervision, government departments, Internet companies and specialized social organizations should strengthen cooperation and jointly respond.

　　It is understood that the national "anti-pornography and illegal publications" office has taken the lead together with the National Network Information Office to coordinate multi-departments of the central government and some provinces, autonomous regions and municipalities to establish a long-term mechanism such as the online work joint meeting system, forming a strong working force. At the same time, all localities have strengthened industry supervision, strictly implemented 24-hour monitoring requirements, and immediately closed down illegal live broadcasts, and established a "blacklist" system for anchors and an industry notification mechanism to ban illegal anchors from the whole industry.

　　"For illegal acts such as live broadcast involving pornography, ‘ Eradicate pornography and illegal publications ’ The department has always maintained a severe crackdown. Once it is discovered that it will be traced to the end, the verified platforms and personnel will be severely punished according to law and will never be soft. " Xue Songyan said.