Zi Zheng Qiang yuan

Not long ago, "Subject 3" exploded, and this heat is still fermenting, and it will undoubtedly become a footnote at the end of 2023. In domestic short video platforms, the number of topics played has reached nearly 12 billion; At the same time, "subject three" has also spread abroad, and foreigners of all colors can be seen dancing "subject three" almost everywhere on social platforms.

"Subject 3" is said to have started from a scene where many people were singing and dancing at a wedding in Guangxi. Some people think that it is called "subject three" because Guangxi people have to go through three exams in their lives: singing folk songs, nagging rice noodles and dancing, so they use the metaphor of driver’s license and call it "subject three". This kind of "birth" laid the keynote of "subject three"-a kind of creation from life and folk, which was unintentional, but the effect was unexpected. Today, we will talk about this unexpected explosion.

Dance has natural entertainment and appreciation. In all kinds of dance types, whether it is solo dance, duet dance or group dance, emotion and beauty can be conveyed in behavior and action, so as to achieve the purpose of entertainment and appreciation. "Subject III", with its unique dance form, has brought people richer experiences, such as ankle inversion, waist twisting, hip swinging and hand waving, which makes the dance younger, more dynamic and more entertaining. "Subject 3" doesn’t even belong to any kind of dance type, so you don’t have to stick to the specific dance posture, just stretch your limbs and twist your body at will; Don’t stick to the location, just follow the rhythm, feel it, and jump anytime and anywhere; You don’t have to stick to clothes, and you don’t have a sense of "disobedience" if you are casual or in a suit. This feeling of not sticking to traditional rules and constraints constitutes the simplest and purest happiness of "subject three", which makes people who jump happy and people who watch videos can also get a happy experience.

If happiness is the gene of "subject three", then the emotional resonance is the communication code that is constantly formed through the short video platform. Everyone can imitate, and everyone can participate. In recent years, whether it is the dubbing template of "My surname is Shi" and "My surname is Ha" that became popular on short video platforms, or the magic songs of "My Yunnan, Yunnan Nujiang", or the earlier "Jiangnan Style" and "Shoumai Culture", which has been in high popularity, it seems that there are all of them together with today’s "Subject 3". Yes, it is these earthy dance steps and slightly noisy music that have captured the psychology of people all over the world. While relaxing oneself and venting emotions, it also expresses a unique feeling and sense of belonging, and this resonance comes from life and focuses on every ordinary person.

In fact, "Subject 3" is a key, which opens a key to popular culture in the era of short video: there is no shortage of the form of spring snow and the content of Liba people. Today, when "Subject Three" becomes a hot stem of "brainwashing", this trend is gradually evolving into a grassroots fashion. When some people disdain that grassroots culture is full of strong local flavor, naturally some people praise it as "grounded", which is a kind of civilian culture and is loved by the public. Today, grassroots culture is no longer "difficult to be elegant". With the continuous popularization of short videos, where are the preferences of ordinary people and where are the hot spots? The choice of "grounding gas" has become the mainstream and has been respected and loved by more people.

The culture of a society, like a banyan tree, is flourishing with numerous drooping "breathing roots". And these "breathing roots" may come from the people, but also have interesting creations worthy of appreciation. They are grounded and can absorb the nutrients of life; They can breathe and breathe the fragrance of life. More importantly, they have propped up the tree of cultural prosperity and given cultural communication a new outlet and carrier. From this point of view, a limited carnival and a rational and inclusive view of local culture are the attitudes that should be taken today when multi-cultures blend.