The price has gone up again! Major supermarkets have been snapped up, how long can gold "flash"?
CCTV News:Recently, the international gold price has risen by 13%, and with the price increase and the peak consumption season of the Spring Festival, all major gold stores in Beijing have ushered in the first sales climax of the Lunar New Year of the Pig.
Beijing: Gold products sell well. Sales in many shopping malls increased by 10% year-on-year.
In Caibai Shopping Mall, the largest gold sales store in Beijing, although it is morning time, many consumers have gathered here. The Spring Festival holiday is the traditional peak season for Chinese to buy gold. Although the price of thousands of gold has recently risen to 353 yuan per gram, it has not affected their enthusiasm for buying gold.

Later, CCTV financial reporters saw in Beijing Guohua Shopping Mall and Sun Jindian that there were many consumers in the two shopping malls, and gold ornaments and transfer beads with the meaning of the Year of the Pig were especially favored by consumers. Therefore, during the Spring Festival, the sales volume of several shopping malls increased by more than 10% year-on-year.
In addition, the ancient gold ornaments made according to China’s ancient traditional crafts made their debut in many shopping malls, and became the sales darling of this year’s Spring Festival gold market with its heavy historical heritage.
Yu Guiying, general manager of Beijing Sun Gold Store: Especially bracelets and some pendants with inscriptions are sold quickly on the counter. Many styles are in short supply and need to be reserved.
Investment fund sales increased, and long-term investment became a trend.

CCTV financial reporters learned that some consumers are more willing to buy investment money than gold jewelry, which is also due to the safe-haven advantage of gold. Some consumers have taken a fancy to the value-added potential of gold and lengthened the investment cycle. Ms. Zhou from Beijing has many years of experience in gold investment. Last year, she made two round-trip transactions with the principal of 200,000 yuan. The annual yield reached 20% and the net profit was 40,000 yuan. Recently, she saw that the international gold price stopped falling and rebounded, and the domestic investment price was more than 280 yuan per gram, so she was ready to shoot again.
Investor Ms. Zhou: I have been buying it for several years. It is a kind of investment.
In contrast, Aunt Wang has different ideas from Ms. Zhou. A few years ago, Aunt Wang bought a few hundred grams of investment money with the crowd. At that time, the market price was more than 300 yuan per gram, and it has been stuck ever since. Therefore, it has become her habit to pay close attention to the trend of gold price, and the recent rise in gold price has also touched Aunt Wang’s heart.
Investor Aunt Wang: I’ve been saving it for three or four years, and I haven’t sold it, but I’m basically not worried. I have to sell it when I can.
CCTV financial reporters learned that during the Spring Festival, the sales of investment funds in several major shopping malls in Beijing increased by an average of 15%. According to industry insiders, the global economic development still faces many uncertainties in 2019, and the safe-haven function of gold is more prominent, but whether it can continue the steady upward trend depends on multiple factors.
Gold analyst Jiao Guangyi: There are several factors. The first is the international debt crisis. The second is the economic slowdown in various countries, as well as the geopolitical factors of uncertainty, which will affect the trend of gold.