At the moment when the ambulance siren sounded, in addition to the patients and their families waiting anxiously, there were also emergency medical staff who were eager to get to the scene. In the face of patients seeking help, ambulance drivers play a vital role in fighting for rescue time. In recent days, drivers in the emergency department of Jinshui District General Hospital in Zhengzhou City have become "on fire". In order to shorten the visiting time, more than a dozen drivers spent nearly half a year in their spare time to draw a visiting map covering 1,056 residential buildings in 52 communities. A few days ago, Beijing Youth Daily reporter learned from Director Zhao of the emergency department of Jinshui District General Hospital in Zhengzhou that the use of the visiting map shortened the visiting time by 5 to 10 minutes, and it will be continuously updated and improved according to the construction of residential areas within the visiting scope in the future.

　　45 hand-painted maps bring together 1056 buildings.

　　Recently, the hand-painted map of the driver’s class in the emergency department of Jinshui District General Hospital in Zhengzhou City was "on fire", especially in the emergency circle in Zhengzhou City, the provincial capital, and many people consulted "learning from the scriptures".

　　A few days ago, the reporter of Beiqing Daily contacted Director Zhao, the emergency department of the hospital. According to him, this map of visits began to be planned very early.

　　At the beginning of 2016, after Jinshui District General Hospital moved to its current new location, there were many large-scale residential areas in the core visiting area of the emergency department, and the situation of the residential areas was also complicated, many of which were special. "For example, there are 14 small courtyards irregularly distributed in a large-scale community, and each small courtyard is independent of each other and has different access controls." Director Zhao said that it is sometimes difficult for medical staff who often receive patients to find the building where the patients are located during the day, and it is even more difficult to find the road at night. "Later, we thought, can we mark the roads in each community for the convenience of all drivers?" Later, more and more communities needed to be marked, and everyone simply collected the details of more than 50 communities.

　　Shi Shuai, the driver of the emergency department, once studied painting. He was mainly responsible for sketching in the process of making the map of home visits, and the rest of the drivers were responsible for on-site exploration of the roads and entrances of the community and marking them in detail on the map.

　　It starts from Lianhuo Expressway in the north, the North Third Ring Road in the south, Jinbei Road in the west and Wenhua Road in the east. In the core visiting area of Jinshui District General Hospital in Zhengzhou City, the masters of the driver class spent half a year familiarizing themselves with the specific conditions of more than 50 residential areas, and then they were drawn on 45 hand-drawn residential area plans by Shi Shuai, the driver and first aid worker.

　　The average consultation time is shortened by 5 to 10 minutes.

　　"The traffic conditions of roads in the community, including traffic lanes and pedestrian walkways, as well as the traffic conditions of each door in the community, especially those with fire doors and fire exits, are often the most convenient first-aid passages." Shi Shuai said that in addition to marking the location number of each building in the community, it is also necessary to clearly mark the orientation position of each unit. "Especially in the case of poor sight at night, it is convenient for medical staff to quickly find the patient’s home."

　　The reporter of Beiqing Daily noticed that the contact information of the property was still left on the floor plan of many communities. Shi Shuai explained that in some high-end residential areas, it is difficult for ambulances to enter because of the separation of people and vehicles and the low underground garage door. "Everyone wrote down the switchboard of the property according to their experience. Once you receive the mission of visiting critically ill patients in the community, call the property switchboard at the first time, ask the security guard to open the ground fire door in advance, and lead the ambulance to the corresponding building to treat the patients in the most timely manner. "

　　The drawing of the home visit map directly shortens the time of receiving treatment in the emergency department. What impressed Shi Shuai was that at the end of 2017, he and his colleagues had just finished drawing the area of nearby Provence Community, and the emergency department received a call for help. Ms. Liu of Provence VI had a heart attack, and after calling 120 for help, the medical visiting team quickly determined the location according to the "visiting map". With the cooperation of the property personnel, Ms. Liu was quickly found and sent to the hospital, and finally Ms. Liu was successfully rescued.

　　"Now the 45 maps we have drawn basically cover all the reception areas of the hospital. Once we receive a phone call to confirm the location, we will find the corresponding location on the map and soon find the best way to get through. The reception time is shortened by 5 to 10 minutes on average." Shi Shuai introduced.

　　The map specially marks the location of special people.

　　In addition, Shi Shuai said that he and his colleagues also specially marked the location of special people in the community on the map. "For example, there are many elderly residents in some communities. The buildings No.19 and No.20 in a certain community are low-rent houses, and all of them live in low-income households, even the disabled and widowed elderly. In response to their help, our doctors, nurses and drivers must try their best to give special care. "

　　Master Xia worked in the emergency department of Jinshui District General Hospital for many years. Once he received a 120 call for help, he learned that an old man in his 90 s suddenly became incontinent, and his son in his 70 s took care of the old man. Because the elevator is too small, it can only be carried by people. "Master Xia picked up the old man without saying anything and sent him to the ambulance." Shi Shuai said that no matter which driver in the driver’s class encounters such a situation, he will fight for more rescue time for the patient like Master Xia.

　　Talking about the original intention of hand-painted maps, Shi Shuai said that in fact, the original intention of hand-painted maps is to compress time against time and get patients treated as soon as possible. "As long as you work in the emergency department for one day, everyone can feel that time is life."

　　"After our hand-drawn map is made, the driver class will have one copy, which greatly improves the efficiency of home visits." Director Zhao said that because of the rapid construction of Zhengzhou North District, this hand-drawn map will be further improved with the surrounding environment and the construction of residential areas.

　　Text/reporter Zhang Xiangmei

() The business review of the Board of Directors in 2021 is as follows:

　　I. The industry in which the company is located during the reporting period.

　　The company shall comply with the disclosure requirements of "Software and Information Technology Service Industry" in the Guidelines for Self-regulation of Listed Companies of Shenzhen Stock Exchange No.3-Disclosure of Industry Information.

　　1. China will accelerate the development of digitalization and create new advantages of digital economy.

　　From a macro perspective, the Outline of the Fourteenth Five-Year Plan and the Long-term Goals in 2035 proposes to meet the digital age, activate the potential of data elements, promote the construction of a network power, accelerate the construction of a digital economy, a digital society and a digital government, and drive the changes in production methods, lifestyles and governance methods with digital transformation as a whole. Promote digital industrialization and industrial digitalization, promote the deep integration of digital economy and real economy, and build a digital industrial cluster with international competitiveness. Under the wave of digital economy, as the main body of the digital economy era, the digital transformation of enterprises is the only way. At the specific enterprise level, enterprises should accelerate the breakthrough of 5G, big data analysis, artificial intelligence and other technologies around practical application scenarios, build a safe and controllable digital transformation technology system, and make changes in digital talent training and government policy support. Premier Li Keqiang gave clear instructions in the Report on the Work of the State Council Government in 2021 to "accelerate the development of digitalization, promote the digital industrialization and industrial digital transformation, and improve the level of digital government construction". The company will seize the opportunity and use its own advantages to help customers in various industries digitally transform.

　　2. Industrial Internet

　　Industrial Internet has become the competitive focus of a new round of global technology and industrial revolution. The State Council, the CPC Central Committee, attaches great importance to the integration and development of next-generation information technologies such as Internet, big data and artificial intelligence with the real economy. In January 2021, the Ministry of Industry and Information Technology issued the Action Plan for Innovation and Development of Industrial Internet (2021-2023), which laid out the key work contents of industrial Internet in the next three years, representing that China’s industrial Internet industry has entered a new stage at a new height and started a new journey. According to GE’s forecast, the industrial Internet will affect 46% (about 32.3 trillion US dollars) of the global economy, and by 2030, the industrial Internet will bring about 15.3 trillion US dollars of GDP growth in the world, and at least about 3 trillion US dollars of GDP growth in China. According to the concept of 1% industry value-added put forward by Academician Wu Hequan, the leader of the State Council Internet of Things Leading Group, it is estimated that the early industrial Internet market space can bring 1% value-added to this industry, which means opening trillion market space. 5G is the starting point of the transformation from consumer Internet to industrial Internet, and industrial Internet is the most anticipated application field of 5G. 5G drives the development of industrial Internet, which accelerates the deployment of 5G commercial scale, and the integration of 5G and industrial Internet has a significant multiplier effect. Miao Wei, Minister of the Ministry of Industry and Information Technology, once pointed out that 5G applications will be distributed in a "two-eighth law", and 80% will be used in the industrial Internet. The enthusiasm of China’s industry to promote the integration and innovation of 5G and industrial Internet is constantly improving, "5G+ industrial Internet"Intranet construction and transformation covers a wide range of industries, and its application scope continues to extend to the core links of manufacturing, and the superposition multiplication effect and huge application potential are constantly released.

　　3. Big data, cloud computing and artificial intelligence

　　Focusing on the development of digital economy, the Outline of the Tenth Five-Year Plan and Long-term Goals in 2035 further defines the development of seven key industries, such as cloud computing, big data, Internet of Things and industrial Internet. In 2025, the added value of core industries of digital economy will account for 10% of GDP. The word "big data" appeared 14 times in the draft of the planning, while the word "data" appeared more than 60 times. The new generation of information technology driven by big data is changing from "cutting-edge technology" to "important application", and its value is becoming more and more obvious. The provision form of big data technology has evolved from "product-oriented" to "service-oriented" five years ago. Solutions that provide a variety of underlying technologies and provide convenient services in all aspects of development and operation are increasingly becoming the mainstream choice for the big data supply side. As the main resource carried on the information infrastructure, data is the "blood" of the new infrastructure. Network, Internet of Things and data center are important infrastructures for the development of big data, and the development and construction of supercomputing center, industrial Internet and vehicle networking are also inseparable from the analysis and processing of data. The white paper on cloud computing development of China Information and Communication Research Institute shows that the scale of China’s cloud computing market will be about 178.1 billion yuan in 2020, and it will maintain rapid growth in the next few years. By 2025, the market scale will exceed 700 billion yuan. In the digital transformation of industry, digital infrastructure is the production tool and data is the means of production. Taking cloud computing as the core and integrating artificial intelligence, big data and other technologies can realize the transformation and upgrading of enterprise information technology software and hardware.Innovate application development and deployment tools, accelerate data circulation, collection, processing and value mining, and effectively improve application productivity.

　　4, the innovation industry accelerated.

　　Innovation is information technology application innovation (), which is the foundation of data security and network security, and also an important part of new infrastructure. For a long time, China’s dependence on non-domestic IT products is high, and the discourse power of the underlying architecture standards and the upper ecological construction is weak, which leads to a relatively passive situation. Xinchuang is a long-term solution for independent innovation, development and upgrading of China’s IT industry. On January 12, 2022, the "14 th Five-Year Plan" for Digital Economy Development was released. Among them, independent technology, infrastructure, industrial digitalization and digital industrialization, data security and governance are the core contents. The "Planning" points out that it is necessary to aim at important technical fields such as industrial software, high-end chips and operating systems, give play to the advantages of the new national system and the ultra-large-scale market, and fill in the shortcomings of key technologies. According to the data of "China Xinchuang Ecology in 2021" published by Haibi Research Institute, the actual scale of China Xinchuang ecological market is 161.7 billion yuan in 2020, and it is predicted that it will maintain rapid growth in the next five years, with a compound annual growth rate of 37.4%, and it will reach 800 billion yuan in 2025. With the successful demonstration in the field of party and government, Xinchuang industry has accelerated to eight key industries such as finance, telecommunications, energy, electric power, medical care, education, transportation and public utilities. Dongfang Guoxin has always insisted on independent research and development and innovation. At present, it has formed an independent and controllable technology and products in the whole industry chain, and will actively participate in the national innovation industry in the future.

　　5. "East Counting and West Counting" has been upgraded to the national strategic level.

　　As the base of digital economy, computing power is highly valued by the country. As an important starting point for new infrastructure to affect China’s macroeconomic development, and a major project to realize the "digital network" system in the national integrated big data center collaborative innovation system, big data centers will create a new engine for the development of digital economy. It shows that the country attaches great importance to digital construction. The strategic positioning of "counting from the east to the west" can be used to benchmark national projects such as "South-to-North Water Transfer Project" and "West-to-East Power Transmission Project", and the annual investment volume will reach several hundred billion yuan. The data center has a long industrial chain, large investment scale and strong driving effect. Through the construction of computing hub and data center cluster, the upstream and downstream investment of the industry will be strongly promoted, and the pulling effect on related industries will reach 1: 8. According to the deputy director of the Innovation-Driven Development Center of the National Development and Reform Commission, "East Counting and West Counting" can drive social investment to exceed 400 billion yuan every year, which is significantly higher than the new infrastructure policy in 2019 and 2020.

　　

　　II. Main businesses of the Company during the reporting period

　　(I) Introduction of the company’s main business

　　The company’s main business is to provide customers with enterprise-level big data, cloud computing, industrial Internet and other platforms, products, services and overall industry solutions. In terms of technical products, based on cutting-edge technologies such as big data, cloud computing, artificial intelligence, industrial Internet, 5G and machine learning, it provides related technical products including data collection, data storage and calculation, data analysis and mining, data application, data governance and control, cloud basic services and application development platforms; In terms of industry solutions, based on the company’s many years of business experience, we provide solutions and technical services to customers in communication, finance, industry, government and public safety industries, helping customers to form high-quality data assets, explore the deep-seated value of data, and improve the utilization rate of IT resources and service capabilities, so as to obtain higher production efficiency and operational benefits and help enterprises to digitally transform.

　　(1) product line of database and big data open source system

　　Dongfang Guoxin has developed big data technology products with completely independent intellectual property rights, which are safe and controllable, covering CirroData high-performance distributed database, enterprise-level big data platform BEH, B-SCOP service capability open platform, real-time computing decision engine product B-RCDE, real-time transaction data acquisition product B-RTDA, B-Spider data collector and other products. These products have been widely and successfully applied in many industries.

　　(2) Industrial Internet product line

　　Cloudiip, the industrial Internet platform of Dongfang Guoxin, is completely independently developed and built by Dongfang Guoxin. While providing in-depth services to industries such as ironmaking, heating, electric power, energy, rail transit, automobile and machinery manufacturing, it also optimizes equipment management, R&D design, operation management, production execution, product life cycle management and supply chain collaboration for industrial fields such as asset management and energy management, and important equipment such as air compressors and industrial boilers, forming a platform covering R&D, production, management and service fields.

　　(3) Public cloud product line

　　Oriental Guoxin Cloud BONCLOUD is a cloud service platform based on the company’s advanced cloud computing technology and rich software products for many years, combined with high-quality data center resources, and on the basis of in-depth understanding of the business needs of the government, operators, the Internet and traditional enterprises in different scenarios. The platform provides safe and stable cloud computing resources such as flexible computing, storage, network and CDN.

　　(4) Data science and artificial intelligence product line

　　Facing the market demand, Dongfang Guoxin integrates products and technologies such as BI construction, interactive exploration, SPSS, artificial intelligence and deep learning, and develops 2B and 2C products based on the cloud platform architecture.

　　1 Turing Turbo Engine: This is a one-stop artificial intelligence platform and a complete enterprise-level AI solution for data scientists, data engineers and business analysts. The product is rich in SPSS native high-quality algorithms, integrating data connection, data exploration, feature engineering, algorithm implementation, model development, model release and management, providing a collaborative project space for teams and individuals, greatly improving work efficiency and helping enterprises to quickly realize the integration of AI and business.

　　② Turing Topia of Turing Federation: Turing Federation (turingtopia.com) is a data science community platform built by Dongfang Guoxin, which integrates competitions, data sets and models, and brings together various resources, tools, data and data engineers. In addition to the competition community, the company’s products include Turing Training, Turing Crowdsourcing, Turing Lab and Turing Cloud.

　　(5) Data tools and data application product lines

　　① Data governance platform BDG: Help customers to establish enterprise-level data centers, carry out big data governance from top to bottom, integrate enterprise data by using the basic capabilities provided by the data governance platform, realize unified control and refined management of data, and ensure the quality of data assets. Support () application, promote enterprise big data analysis, tap the potential value of data, and provide strong support for enterprise strategic decision-making, business system, risk management and control, etc.

　　② Data Cloud: Data Cloud can help enterprises to get rid of the dilemma of high overhead and low output of traditional system architecture in big data environment. By building an integrated platform for data production and service, the data supply system is reconstructed, and business innovation is driven by data to achieve cost reduction and efficiency improvement.

　　③ Marketing Cloud: The marketing cloud is positioned to build a one-stop intelligent marketing management cloud platform that integrates omni-channel resources and is digitally driven, and realize the closed-loop process of intelligent marketing from customer insight, activity planning, marketing strategy matching, activity execution and effect evaluation. Help enterprises recommend the right products to target users in the right channels and at the right time, realize the data-driven target marketing model, and make marketing efficient, intelligent, simple and accurate.

　　④ Excellent Cloud: Integrating multi-domain data and relying on big data applications to provide managers with accurate and real-time human resources allocation and management around the strategic transformation of enterprises and the promotion of human resources value; Provide comprehensive, timely and personalized services for employees; It provides decision-making basis and means for the work of "breeding and keeping".

　　⑤ Data visualization products: Data visualization products cover typical big data display scenarios such as reports, ad hoc queries, online analytical processing, self-service analysis page building, and analysis application sharing, which help enterprise users to improve their data acquisition ability, decision support ability, personalized self-help ability and sharing and collaboration ability under the big data environment.

　　(6) geographic information system and video management product line

　　① City Intelligent Operation Center (IOC): Based on the core technology and platform of Dongfang Guoxin Big Data, the product supports the unified convergence and access of heterogeneous data such as city video, geographic information, three-dimensional data, Internet of Things, structured and unstructured government affairs, and "aggregates, analyzes, controls, applies and displays" the accessed six types of city data through the big data support platform, so as to realize the mining of the value of city data and the more refined management and display of the city.

　　② Urban intelligent video big data platform: adopting video image recognition engine and other technical frameworks to realize access integration, management analysis, mining, judgment and application display of urban video data. It can be applied to video surveillance, portrait recognition, vehicle recognition, event analysis, operation inspection and other systems.

　　After more than 20 years of deep cultivation in the fields of communication, finance, industry, government and public safety, Dongfang Guoxin has accumulated a large number of complete industry solutions covering data, products, platform applications and services.

　　(1) Communication field: The industrial products provided by the company in the main business fields of enterprise operation management, marketing, business decision-making and customer service for operators are business analysis system, precision marketing system, retention system, channel collaboration system, customer perception system, bad information governance analysis system, business support center system, intelligent human intelligence audit system, intelligent anti-fraud and other solutions, which have been widely used in the headquarters of the three major operators and provincial branches.

　　(2) Financial field: At present, the company has formed mobile Internet financial platform, financial big data platform, financial real-time decision-making platform, financial data governance platform, financial cloud computing platform, financial BI application platform, financial Internet core system, financial intelligent marketing platform, financial intelligent risk control platform, Ares technology development platform and other products and solutions in the financial industry, and successfully served nearly 300 banks and financial institutions.

　　(3) Industrial field: The key products provided by the company for the industrial field include:

　　① Industrial Internet Platform (Cloud IIP): As a cross-industry and cross-domain comprehensive industrial Internet platform, Cloud IIP’s core technologies and products are completely independently developed, safe and controllable, providing industrial users with an integrated solution of design, simulation, production, management and service in the whole life cycle.

　　② Energy management platform: The energy management platform uses technologies such as Internet of Things, communication and big data analysis to collect data of meters such as water, electricity and gas at the production site, data of sensors and intelligent gateways, and data of automatic control systems, so as to build a unified energy management and control center, realize energy data collection, analysis and feedback guidance, and help enterprises to save energy, reduce emissions and reduce consumption.

　　③ Ironmaking intelligent interconnection platform: It aims to realize the functions of monitoring, physical examination, benchmarking and online learning, consultation and analysis of blast furnaces in ironmaking enterprises. ④ Equipment Asset Management Platform (EAM): Build an asset life cycle management system based on big data analysis, smooth the relationship between investment, construction, use and scrapping in the process of asset management, establish and improve the supervision and management mechanism of assets, and realize "the accounts are consistent with the facts, the accounts are consistent with the certificates, and the accounts are consistent with the tables".

　　(5) and air compressor management platform, safety production management platform, etc.

　　(4) Government and public security field: The corporate government field mainly provides smart city overall solutions for the whole city, and also provides professional field solutions for all commissions and bureaus.

　　① Smart public security big data platform: with the public security brain as the core, actual combat as the guidance, and intelligence injection as the service model, it realizes keen perception and accurate early warning of various potential risks. Create a multi-functional integrated, multi-police linkage, multi-means convergence of synthetic operational command platform, and provide strong technical support for public security organs to investigate and solve cases, combat and prevent crimes.

　　② Smart Tourism Big Data Platform: By building a tourism big data support platform, three business platforms and n application systems, the balanced development of "smart tourism public service, smart tourism industry supervision and smart tourism format operation" can be realized.

　　③ Smart Transportation Big Data Platform: It is the application of big data, cloud computing and other information technologies in the field of transportation, building an all-weather smart city transportation operation monitoring network and security system, strengthening the intelligent real-time monitoring and emergency command ability covering the whole area of urban roads without blind spots, and improving the emergency handling ability and rapid response ability of urban transportation safety accidents and emergencies.

　　④ Related applications in the field of smart cities: In the field of smart cities, Dongfang Guoxin took the lead in proposing the concept of Urban Intelligent Operation Center (IOC). Dongfang Guoxin Urban Intelligent Operation Center is an integrated and comprehensive product that comprehensively uses modern information technologies such as cloud computing, big data and Internet of Things under the framework of smart cities, and realizes the upgrading and transformation of urban governance system based on urban big data, which can realize digital, networked and intelligent control of urban operation status. Realize accurate management, governance, service and dispatch of cities, evaluate the effect of urban construction, urban management efficiency and urban governance in real time and scientifically, and provide efficient and convenient personalized information services for enterprises and the public while improving government efficiency.

　　⑤ And the government application products of internet plus government affairs and social security big data platform.

　　

　　Third, the core competitiveness analysis

　　The company is a technology-driven big data high-tech enterprise, with a total R&D expenditure of 560 million yuan this year. Through continuous R&D investment, the company’s software product competitiveness and technical service capabilities for multiple industries have been further enhanced. Through a series of core technology research and development, Dongfang Guoxin has become a rare high-tech enterprise in the industry to build a strong technological competitive advantage by independent research and development. During the reporting period, the company’s core technicians and core technologies have not changed significantly, and the scale of core technicians has expanded, mainly due to the introduction of high-end technical talents in the fields of big data technology, big data industry applications, cloud computing, industrial Internet, artificial intelligence and 5G, which further enhanced the company’s technology research and development strength and innovation ability.

　　1. A complete and self-controlled industry-leading new generation IT technology system.

　　Dongfang Guoxin has been focusing on big data business for 20 years. After 20 years of independent research and development, it has now formed five completely autonomous and controllable technical systems with data computing technology as the core. The company’s products have successfully replaced IOE products in many fields and have the strength to replace foreign software manufacturers.

　　(1) Big data technology system: In the field of big data systems and tools technology, the company has the ability to provide data platform construction and operation and maintenance services for customers with a large amount of data. The big data systems, databases, tools and application software stacks involved are all developed by the company; It has the technical accumulation of multi-modal data collection, storage, calculation and service, and can provide various computing engine services for different application scenarios to meet the computing needs of different types and different aging data; It has enterprise-level data quality, data assets and data security management capabilities, and can realize multi-center data operation management across domains and computer rooms.

　　In the field of big data application technology, it provides O2O () integrated, automated and intelligent big data application system construction services for business-oriented enterprises. It can quickly realize the communication of business and data between the middle station and the background system; Standardize online business process formulation through software definition; Help enterprises get through multi-channel product sales and service contacts through data-driven concepts and technologies; Have the ability to develop online systems such as e-commerce platform and mobile APP application; Have the ability of location service, docking with third-party payment, QR code, etc. Have the ability to operate large-scale information mobile APP applications for end users.

　　(2) Artificial intelligence technology system: for telecom operators, finance, insurance, industry, scientific research institutions and other corporate customers, it provides a one-stop collaborative multi-tenant cloud platform for algorithm engineer, data development engineers and business personnel of data science and artificial intelligence, aiming at the problems of high difficulty, high cost and low efficiency, as well as the problems that models cannot be traced back, data cannot be connected, capabilities cannot be called on demand, and computing power cannot be managed in a unified way, so as to open up communication and collaboration among different types of work. Realize the low threshold and high quality development of deep learning model through automatic learning technology combined with low code mode; Improve the training efficiency of large-scale deep learning model by using key technologies of high performance communication protocol; Through the deep learning model compilation and clipping technology, the automatic adaptation of cloud-side heterogeneous computing power is realized, and the automatic collaboration between cloud intelligence and edge intelligence is opened up. It has the ability of video, image, text and voice artificial intelligence algorithm analysis and application system development and construction, and can be integrated with enterprise-level big data application system and use artificial intelligence to empower applications.

　　(3) Cloud computing technology system: provide public cloud, private cloud and hybrid cloud platform construction and operation and maintenance services for government departments and industry customers with big data management needs, and solve the cloud problems of application systems and big data. The company has the ability to build industry public cloud, enterprise private cloud and hybrid cloud; Relying on the self-built cloud computing data center, the standardized public cloud service products of IaaS, PaaS and SaaS are provided in an all-round way, and the network resources are connected to the national Internet backbone direct connection point in one jump, so as to gather and dredge the regional and even national inter-network communication traffic, which can provide high-quality network services for public cloud customers. It supports Bare Metal Server (BMS), provides a dedicated GPU physical server on the cloud, and supports an ARM-structured CPU server, providing abundant computing performance for key application systems, high-performance computing, AI and big data services. Help enterprises realize the rapid migration of application cloud; It is the first in China to realize the cloud heterogeneous data storage computing capability; It is the first in China to realize the ability to build cloud applications based on multi-tenants.

　　Use cloud native technology to enhance the company’s existing big data, artificial intelligence, industrial Internet and 5G communication software, and realize SaaS transformation of data-driven tools and applications on Oriental Guoxin Cloud; Incorporate DevOps concept and process management mode, provide a unified application assembly platform for developers, operators and operators, and simplify and automate application release, delivery and operation and maintenance management. Use the cloud link platform to monitor and analyze the health status of the above-mentioned platform software and applications, analyze and predict problems in a link way and give effective solutions.

　　(4) Industrial Internet technology system: Based on the innovative model of "Big Data+Industry", it integrates cutting-edge technologies such as cloud computing, Internet of Things, big data, mobile internet and artificial intelligence. The platform integrates the collection, access, calculation, storage, service, development and application of industrial data, closely focuses on the concept of creating value for customers, takes data as the basis, takes equipment control and process optimization as the core, and realizes mature solutions covering ironmaking, cement, electric power, energy, manufacturing and other industries, and also covers material formula optimization, production process management, equipment fault diagnosis, process optimization, product quality control and service.

　　(5)5G technology: Facing the strategic development needs of 5G+ industrial Internet, Dongfang Guoxin independently developed 5G small base stations, 5G core networks, 5G edge devices (intelligent gateways and robots) and MEC edge computing platforms. Provide industry customers with 5G private networks through 5G small base stations and 5G core networks, use 5G edge devices to collect sensor data and video data, and sink resources, calculations and applications to the edge of enterprises through MEC edge computing platform. Through the 5G network, 5G edge devices, MEC edge computing platform, combined with Guoxin’s industrial Internet platform Cloudiip, we can realize the collaborative integration of cloud edge networks and provide the overall solution of 5G+ industrial Internet based on the 5G industry private network.

　　2. Cross-industry mass data integration governance, processing and service capabilities

　　As an independent third-party data processing and processing professional company, Dongfang Guoxin Construction System processes 3 trillion pieces of data per day on average, helping customers to query 70 trillion pieces of data, and the maximum size of the big data platform nodes built exceeds 30,000, with real-time response time reaching millisecond level. Using the company’s self-developed data governance and service professional tool suite, as well as many years of modeling theory and experience of large-scale data warehouses, relying on the company’s CirroData cloud database system and big data technology system, we will build a "data cloud" platform product. Thus, a complete cross-industry and cross-domain big data comprehensive management capability, massive data processing capability and reliable processing efficiency have been formed, and PB-level data can also be handled with ease, realizing the realization path from big data technology to data value.

　　3. Empower the application ability of traditional industries with new technologies and new ideas.

　　(1) Closely integrate artificial intelligence with telecom operators, smart cities, finance and other business applications. Use machine learning algorithm to deeply analyze operational data, find business problems in time and adjust business strategies; The deep learning algorithm is used to strengthen the analysis of unstructured data by telecom operators, which greatly reduces the labor cost and improves the efficiency of telecom operators in IT, management, market, network and security. Combining artificial intelligence algorithms with urban scenes, urban life is safer and more convenient through video monitoring and identification technology.

　　(2) Deeply integrate the modeling ability of big data analysis and mining with various industries.

　　(3) Introduce the concept and technology of Low-code development into the field of industrial Internet.

　　(4) The problem of artificial intelligence scene fragmentation is solved by online and offline dual-platform mechanism. Dongfang Guoxin launched "Turing Federation" and "Turing Engine" in due course to realize artificial intelligence landing.

　　4. A variety of end-to-end solutions for big data in industries and fields.

　　The company continued to deepen on the basis of the communication big data platform, and launched a solution for the strategic planning of data center and AI center based on the two products of "Data Cloud" and "Turing Engine"; Digging deep into the value of data, and using artificial intelligence technology to empower customers’ business, a series of AI+ business solutions, such as AI+ business decision-making, precision marketing, customer service, and online transportation, have been formed to help operators continue to innovate and manage their traditional businesses, and improve the level of service refinement; In the financial and insurance fields, marketing cloud, customer insight, precision marketing, customer portrait and other systems have blossomed in an all-round way, successfully expanding a number of important customers, helping customers achieve digital transformation, achieving a double breakthrough in depth and breadth, and achieving a good reputation; In the field of civil aviation, using the company’s accumulated big data technology capabilities for many years, it successfully landed on the airport intelligent data platform and the civil aviation government information system to achieve breakthroughs in the civil aviation field; In the port field, dangerous goods management systems and port big data platforms have landed in many important ports in the country to help customers improve the level of big data and intelligence; In the field of smart cities, we continue to promote the implementation of IOC solutions, covering more than 20 key provinces, cities and regions across the country, and successfully built benchmark projects in North, Shanghai, Guangzhou and Shenzhen; In the direction of digital government, it has obtained Huawei’s "Certified Service Solution Partner Preferred Level" (Preferred Level CSSP) and "Huawei Preferred Solution Partner" certification; A major breakthrough has been made in the field of public security, based on Dongfang Guoxin’s big data products and technical system.In terms of public security structured data processing and data application system, video big data and intelligent AI application system, operational command, public security management and "internet plus" policing, it has fully served the public security field "fighting, preventing, managing, controlling and serving", laying a solid foundation for Dongfang Guoxin to enter the public security field; Dongfang Guoxin Cloudiip Industrial Internet Platform has been selected as one of the top ten cross-industry and cross-domain industrial Internet platforms in China, and has built several regional industrial Internet platforms. In metallurgy, electric power, energy, ironmaking, automobile manufacturing, general equipment and other professional fields successfully landed.

　　5. Experience and ability accumulated in serving major customers in the industry all the year round.

　　Dongfang Guoxin has been deeply involved in the field of enterprise and government informatization for more than 20 years, and has a profound understanding and rich experience in the business forms, business needs and working modes of enterprises and government customers in various industries. The company takes the lead in realizing the strategic layout of big data+industry in the industry. Its business layout covers communication, finance, government, industry, agriculture, public safety and other fields, covering more than 50 countries and serving nearly 1,000 customers. The company serves more than 300 banks, and the share of mobile banking ranks first in China. In telecom, finance, government and other fields, customers have complex business, huge amount of data, numerous IT systems, and the trial and error cost of customer’s big data construction is very high, so the requirements for big data vendors are extremely strict. After more than 20 years of tempering of various large-scale information projects, Dongfang Guoxin has established a perfect three-level customer service system, which ensures the stable operation of customers’ projects in terms of personnel organization, project process control, technical support, standardization of codes and documents, and has set up a variety of service response methods, which can provide customers with remote technical support services, on-site technical support services, full-time technical teams, consulting services and other technical support services. Ensure efficient and high-quality delivery of customer projects. With the leading technology and solutions, the company has played an important role in the business development of customers, won the trust and recognition of customers, and established a long-term strategic cooperative relationship with customers.

　　6, the new intangible assets

　　By the end of the reporting period, the company (including subsidiaries) has obtained 990 software copyrights and 57 patents. During the reporting period, the company added 189 software copyrights and 12 patents.

　　7. By December 31st, 2021, the company had obtained the following important national and industrial qualifications:

　　(1) Oriental Guoxin

　　(2) Shanghai Yitong:

　　(3) yanhuang nova:

　　(4) Beike Yili:

　　(5) Xiamen Tupou:

　　(6) Block nodes:

　　(7) Dongyun Ruilian:

　　

　　Fourth, the main business analysis

　　1. Overview

　　During the reporting period, the company was determined to forge ahead, making steady progress in the traditional market and gaining good news in the new market under the environment of repeated epidemics, showing a strong development momentum. At present, the process of social digitalization is accelerating, and the company has further promoted the application of new technologies such as big data, cloud computing, artificial intelligence, industrial Internet and 5G in the industry, and firmly helped customers to digitally transform. In 2021, the company achieved a total operating income of 2.47 billion yuan, an increase of 18.25% over the same period of last year; Realized an operating profit of 288 million yuan, a decrease of 9.73% over the same period of last year; The total profit was 293 million yuan, a decrease of 12.24% compared with the same period of last year; The net profit attributable to shareholders of listed companies was 302 million yuan, an increase of 0.04% over the same period of last year; The net operating cash flow was 117 million yuan, a decrease of 73.05% compared with the same period of last year.

　　(A) innovation-driven development, brand influence and core competitiveness to further enhance.

　　1. Communication field

　　In China Unicom, the company closely followed Unicom’s comprehensive digital transformation strategy, helping to build the data center, public center and Tiangong system of China Unicom. Following closely the development direction of China Unicom’s business, based on the data center capability, the company fully participated in the IT support construction of Unicom Group’s major reforms such as data access to the cloud, small-scale reform, total customer value marketing, smart customer service and O-domain data base, helping China Unicom consolidate its data center capability, giving full play to the application value of big data, and helping enterprises to reform and develop. Successfully built Unicom Group’s 31-province data uploading project, total customer value marketing platform and O-domain data base.

　　China Unicom’s micro-Wotong project, developed by Beijing Yanhuang Xinxing, a subsidiary, faces the 1.2 billion flow pool of WeChat system and absorbs 100 million powder. Precipitate customer assets for operation, run through the whole process of various businesses, and enhance customer perception. At the same time, we will integrate the capabilities of all platforms of Latong Unicom, connect online and offline consistent experiences, and enhance the OMO system of public channels. Yanhuang Xinxing, as a new manufacturer of the Institute of Soft Research, won the honorary title of "Best Partner in 2021".

　　In (), focusing on the planning and requirements of China Telecom’s digital platform and digital operation, facing the actual management, marketing and service needs of the front line of business, the company continued to help and promote the digital transformation of China Telecom with the strategy of "platform+operation+service". In terms of digital application, the digitalization of marketing services has made substantial progress in Zhejiang, Shanghai, Anhui and other provinces, further empowering data production; The integrated digital grid has gradually landed in Ningxia, Qinghai, Gansu, Shaanxi and other provinces, truly empowering the front line and empowering the digital management and operation of the whole enterprise; Other intelligent manpower, auditing, finance, risk control and other aspects based on M domain are also continuing to be intensively cultivated; Relevant technologies, scenarios and applications have begun to precipitate in O-domain-oriented data acquisition and analysis processing, empowerment management and marketing, and empowerment customer experience, laying the foundation for the next comprehensive empowerment. In terms of data operation, the terminal rights operation at the telecom group level was fully supported by Dongfang Guoxin, forming the company’s own data operation capability, and Liaoning Telecom also successfully signed the first cooperative operation order of the province.

　　In (), under the background of China Mobile’s digital transformation and domestic substitution, the company followed the strategic planning of China Mobile’s big data domain, accelerated the layout of the headquarters-level centralized big data platform and the project construction in related fields, and further stabilized the position of China Mobile as a core supplier in the field of big data construction. The company continues to build big data+and AI+ ecological projects, extending the data center capability to business applications, and accelerating the transformation process of traditional business applications. Relying on the base and capabilities of the data center, we have built professional warehouses for traditional business applications, especially in the fields of customer service, risk prevention and control, and internal audit. At the same time, combined with the empowerment of AI+ business scenario mode, we have achieved breakthrough results in related businesses and quickly formed scale advantages. With the acceleration of domestic substitution process, products such as BEH, stream development and processing engine, data collection and analysis platform and data development and governance platform developed by Dongfang Guoxin were successfully listed in China Mobile’s IT direct acquisition catalogue, while CirroData database, a self-developed core product, was listed in China Mobile’s information innovation product catalogue. The company will realize the dual-track development of customized service and product service in China mobile market, and continuously enhance the position of Dongfang Guoxin in China mobile market through the dual-track drive of business and product scale.

　　2. Financial field

　　During the reporting period, the company has formed core products and solutions such as financial big data system, big data application system, financial cloud computing system, financial artificial intelligence system, mobile internet system and internet financial system in the financial industry, and successfully served nearly 300 banks and other financial institutions. The company has successfully cooperated with many banks and financial institutions in distributed database, data lake, data middle platform, business middle platform, Internet middle platform, cloud computing, artificial intelligence, mobile internet, and innovation ecology, showing the company’s business expansion ability and overall strategic layout in the financial field.

　　At present, China’s domestic database market is very active. CirroData, a distributed cloud database independently developed by the company, has solidly promoted technology research and innovation, iteratively optimized product solutions, and actively built the industrial ecology of Xinchuang, and has made remarkable achievements in the financial industry, industry migration and application, and ecosystem construction. At present, it has cooperated with a number of policy banks, national joint-stock commercial banks, city commercial banks and other financial customers. During the reporting period, the number of new CirroData deployment nodes doubled. At the same time, the company is committed to the market expansion of the securities industry, and has achieved good cooperation with financial institutions such as enterprises under the China Securities Regulatory Commission and CSI in the field of distributed databases and big data.

　　In the field of financial big data, in addition to distributed databases, the company has also continuously cultivated core products and solutions such as big data platform, big data warehouse, data lake, lake warehouse integration and data center platform. In 2021, the company and domestic head city commercial banks have achieved innovative cooperation in the field of data lake and lake warehouse integration, setting an industry benchmark; In the field of big data applications, based on the core product marketing cloud and sales cloud, the company has successively built marketing business middle platforms for a number of head commercial banks, which serve as the "new engine" for financial institutions’ profit growth, enabling digital marketing and intelligent operation. At the same time, the company has successively launched marketing cloud and sold cloud products for credit card centers of two national joint-stock commercial banks, and vigorously developed the credit card market. It is expected that in 2022, it will be able to achieve strategic cooperation with more credit card centers of commercial banks; In the field of mobile internet, the company continued to maintain its market advantage, and the cumulative number of cases ranked first in the country. During the reporting period, it achieved in-depth cooperation with the largest trust company in China on customer apps and mobile development platforms, creating a benchmark project for the subsequent expansion of the trust market; In the field of Internet finance, the company has achieved strategic cooperation with a large city commercial bank, completed the reconstruction of its original online banking system and built the Internet middle platform capability, creating an application platform integrating intelligent operation and customer ecology, which not only brings new user experience to end users, but also is an important layout for bank customers on the road of digital transformation; In the fields of cloud computing and artificial intelligence, the company continues to be committed to combining core products with financial scenarios.In the financial leasing industry, the application case of "Oriental Guoxin Public Cloud" was launched for the first time, and the artificial intelligence product Turing Engine was also used in many financial institutions. I believe that in the future, we will provide the best services for more financial institutions in the fields of cloud computing and artificial intelligence.

　　During the reporting period, the sales revenue of Shanghai Yitong Information, a subsidiary, was about 468 million, a year-on-year increase of 22.2%. The net profit was about 57,393,000, a year-on-year increase of 3.0%. Yitong Information continues to maintain technological and business innovation, and based on the traditional mobile marketing and mobile exhibition industry, it builds a unified App portal for all employees of the Bank, helping the bank to carry out digital operation transformation, and landing business and applications with projects such as Bohai Bank’s "Pocket Bohai" and Beibu Gulf Bank’s "Digital Work Platform"; Further expand and deepen the development of enterprise online banking and its App application to Internet and enterprise eco-banking, and at the same time integrate traditional enterprise finance to provide enterprises with all-round financial services, scene services and ecological services, and successfully landed in Zhejiang Rural Credit Cooperative’s "enterprise interconnection" and other projects; Actively respond to the rural revitalization strategy put forward by the 19th National Congress, cooperate with banks to combine rural industrial finance, inclusive finance, rural government affairs and other practices, and help the development and construction of digital villages’ App. The applications cover rural governance, urban-rural integration, neighboring mutual assistance, agricultural product revitalization, credit construction, convenient living and other specific applications of inclusive finance; Promote and popularize the construction of small program ecological development platform based on Ares technology platform, provide small program development technology platform for banks under the premise of "standardization, standardization and componentization", and realize "one-end development and multi-end deployment" to WeChat applet, Alipay applet, Tik Tok applet and Ares applet platforms, so that banks can integrate more business innovations and services by providing an open ecosystem of small program matrix.Build and enrich the financial ecology; The existing businesses and products such as "CRM+" and marketing platform, which are widely praised and promoted by banks, are still remarkable business highlights of the company in the past year.

　　During the reporting period, the company continued to explore new business value in the insurance industry, and expanded the breadth and depth of insurance business: precipitated high-reuse solutions and products such as data center and CRM, and quickly implemented them in small and medium-sized life insurance and property insurance companies with high quality, and continued to promote the construction and application of three products, namely data center, business center and business front desk, to help the digital transformation of insurance enterprises. In 2021, the company advanced into the fields of insurance data center, CRM, core system, etc., and achieved key market breakthroughs. Won the Hengan Standard Life Data Center Project for the first time, and built a data center integrating data layered construction, data governance and data service, so as to export "fast, accurate, comprehensive and intelligent" data service capabilities for insurance companies; Then win the CRM system project of Everbright Life Insurance, build a CRM intelligent system with systematic labeling, standardized service and application platform, and realize insurance technology empowerment and data empowerment; Third, win the China Xinbao trade insurance core system project, build a new generation of trade insurance core business system, support the whole process operation of trade insurance business, and gradually implement the digitalization of core business processes.

　　China’s financial industry Xinchuang has entered the stage of high-quality and all-round development, and the market space is huge. As the fastest-growing innovation field in the industry, finance has entered a period of rapid growth, and the demand for the field has been continuously released and verified by the industry. As the pillar of the financial industry, the banking industry is also the "vanguard" of financial innovation. In the field of financial innovation, the company has been committed to the construction and improvement of the innovation ecosystem, and has invested heavily in the R&D resources of innovation in the fields of databases, application software and cloud services. With a mission, Dongfang Guoxin continues its independent research and development and deep cultivation in the industry, facing more users and exerting greater value.

　　3. Industrial field

　　(1)Cloudiip platform technology and support service capabilities continue to improve.

　　In the selection of the national cross-industry and cross-domain industrial Internet platform of the Ministry of Industry and Information Technology in 2021, the Cloudiip platform of Dongfang Guoxin continued to maintain its leading position, and Dongfang Guoxin has maintained the forefront of the national industrial Internet dual-span platform for many years. During the reporting period, the Cloudiip platform further strengthened the four capabilities of platform foundation, application, ecology and industrial integration, continuously upgraded the platform supply capacity, and quickly and iteratively integrated the latest technical tools to support flexible data analysis, model construction, micro-service and APP design, etc., and the intelligent development capability of Cloudiip was greatly improved.

　　(2) The release of "peak carbon dioxide emissions Carbon Neutralization" management platform.

　　One of the key problems solved by the company’s industrial system products is to reduce energy consumption and improve energy utilization efficiency, which is highly consistent with the national double-carbon strategic goal. Especially in the process industries with high energy consumption such as electricity, coal and cement, Dongfang Guoxin has accumulated a large number of mechanism models, data models, expert models and monitoring platform products, providing effective help for enterprise production control and early warning. In 2021, Dongfang Guoxin’s energy consumption edge monitoring equipment will be applied in many provinces, cities and industries. On July 11th, 2021, the company and Chongyang Financial Research Institute of Renmin University of China jointly released the world’s first "peak carbon dioxide emissions Carbon Neutralization" intelligent monitoring and management platform. Based on the top-level design advantages of think tanks, the "Double Carbon" regulatory platform builds 12 specialized and refined regulatory indexes, including total carbon emissions, carbon sinks, peak carbon dioxide emissions achievement rate, carbon neutrality achievement rate and carbon intensity, so as to promote the modernization, transformation and upgrading of the "peak carbon dioxide emissions, carbon neutrality" governance system and governance capacity.

　　(3) New breakthroughs have been made in promoting industrial intelligence.

　　Dongfang Guoxin expert team combines professional theory and practical experience in the industry field with the company’s big data capabilities and industrial Internet platform to deeply expand the application in the industry field and help the digital transformation of enterprises. In 2021, Dongfang Guoxin achieved new breakthroughs in new energy, electric power, thermal power, cement, coal, heating and other industries.

　　In the field of new energy, Dongfang Guoxin can provide customers with overall new energy solutions, including: new energy data asset planning and governance system construction, new energy big data center construction, new energy specific scenario application prediction and deviation analysis, etc., and can quickly export five core solutions such as smart wind power, smart photovoltaic, comprehensive new energy, smart energy storage and smart energy service to customers, and form big data scenario application products such as health diagnosis, smart security, early warning of equipment and integrated analysis platform for distribution and transmission. Dongfang Guoxin and Huaneng Qingneng Institute signed a strategic cooperation agreement around "Research on New Energy Product System", and carried out in-depth cooperation with well-known domestic enterprises such as Hebei Electric Power Research Institute, Huaneng Clean Institute, Three Gorges New Energy and Jilin Electric Power Research Institute. Dongfang Guoxin participated in the construction of the comprehensive exhibition system of "Green Olympics and Low Carbon China" in Zhangjiakou, State Grid. Through the combination of static data and dynamic data and the linkage of real scene and virtual model, it showed the achievements of State Grid Hebei Company in the direction of renewable energy development and low carbon development, created a typical demonstration of source, network, Netherlands, storage and comprehensive management, and provided government departments with many application products such as energy supervision, energy planning, meteorological early warning and a "comprehensive window for green Olympics".

　　In the field of thermal power, Dongfang Guoxin has built a series of smart power plant solutions, including intelligent operation optimization, intelligent alarm, intelligent analysis and diagnosis of digital twins, intelligent safety management, intelligent equipment management, emergency command management, intelligent operation management, etc., which has realized the centralized monitoring, scene reproduction and unified supervision of subordinate thermal power enterprises on the group side, and helped the group to develop harmoniously in low-carbon environmental protection, innovation drive, quality benefit and safe production. Together with North China Electric Power Research Institute, Guoshen Group, Jiujiang Power Plant of National Energy Group, and Huanghua Port of National Energy Group, we have completed the development and optimization of 18 "equipment management" models. Through sinking the power plant by Electric Power Research Institute, we have optimized the operating conditions of power plant equipment, improved the equipment performance, and helped the power plant to save energy and reduce consumption.

　　In the field of cement, the construction project of comprehensive big data platform has been started, and the control and optimization application system of Dongfang Guoxin Cement has landed in leading enterprises in Tapai, Jinyu, Shanshui Cement and other industries. Construction of the development and application project of cement factory-level integrated management and control platform based on industrial internet architecture in Chengde Jinyu, laying a solid foundation for the replication and promotion of big data platform in cement industry; Through the platform construction of () Group and three regional factories, the two-level architecture model of Dongfang Guoxin’s comprehensive big data platform in the cement field has been enriched.

　　In the field of coal, comprehensive data monitoring and management products such as coal big data platform, monitoring and early warning, coal mine map, etc. and digital twin and automatic control system of roadheader working face have been successively launched, and customers in Bayangaole Coal Mine, Shuangxin Mining and other industries have landed. The platform empowers the working face equipment group to have the ability of independent perception, independent decision-making and automatic control operation, which can realize the real scene reproduction of tunneling working face and the autonomous navigation of tunneling main and auxiliary machines. Multi-machine coordinated control and remote centralized control of back-up equipment such as crusher and belt conveyor effectively improve the management level, production efficiency and safety guarantee ability of tunneling operation, realize intelligent reduction of staff and increase efficiency, and comprehensively promote the intelligent construction of coal mines.

　　In the field of coal chemical industry, the construction of information management system for chemical production in Xinjiang has been completed, and several functional modules developed have achieved good application results in enterprise production and management. The first intelligent management system for methanol synthesis catalyst jointly established with Xinjiang Chemical Industry has also been running stably, which has achieved remarkable results in improving catalyst health, reducing harm and optimizing performance, and has also made outstanding contributions in improving yield, reducing energy consumption and reducing carbon emissions.

　　(4)AI technology and industrial safety production are deeply integrated.

　　In 2021, Dongfang Guoxin AI visual identification project covers many fields such as energy, electric power, coal, wind power, chemical industry, etc. Five application scenarios of industrial visual identification are summarized and defined: intelligent inspection, on-site safety, industrial quality inspection, fault diagnosis, unattended coverage, intelligent inspection, equipment fault detection based on thermal imaging identification, X-ray flaw detection and quality inspection identification, personnel behavior safety management, equipment leakage, equipment condition monitoring and other industrial scenarios.

　　The edge product of "Industrial Visual Identification Management Platform Based on Multi-source Data Fusion" independently developed by Dongfang Guoxin allows customers to quickly access video data sources, algorithm binding, alarm rule setting and interface subscription, and realize self-built industrial visual identification applications. Dongfang Guoxin chemical industry artificial intelligence remote inspection solution has been selected into the list of outstanding cases of smart security solutions in 2021 selected by relevant industrial centers.

　　In the field of mining the value of industrial data, Dongfang Guoxin continuously obtains intermittent results by establishing OE industrial brain, integrating mechanism model, expert model, statistical model and big data model based on pre-parameters and process variables, and by means of data cleaning, dimensionality reduction, correlation analysis and supervised learning, providing effective online analysis means for production and operation, realizing comprehensive perception at any time, any place and any environment, so as to participate in control in advance and increase the yield. Using low-configuration edge computing front end, reliable support can be provided for the field through small samples. Support customized agile development, adjust applications according to on-site business scenarios, and quickly change parameter types and user interaction. The accuracy of the model is high, and the accuracy of the results is over 96% in the actual use process.

　　(5) internet plus industrial production safety, promote industrial intrinsic safety.

　　In 2021, based on the advantages of its own industrial Internet platform, Dongfang Guoxin built an industrial intrinsic safety platform through the integration of industrial data and algorithms. Based on production data and environmental data, it established a real hazard model through big data and AI algorithm, and reduced the dimensions of the spatial and temporal attributes of the real hazard model, and finally realized the quantitative safety assessment of the region and pushed the safety index. In the usual monitoring process, parameter monitoring is changed to state monitoring, which reduces the operation difficulty and management cost, increases the effective management scope, and can better serve the production plant. Even the administrative staff can quickly grasp the safety risk data through quantitative evaluation, which provides effective safety management tools for the group and government customers.

　　Dongfang Guoxin Intrinsic Safety Platform focuses on monitoring and prevention, and the monitoring area includes four states. In sub-health state, relevant early warning is carried out in advance to ensure production safety as much as possible, and industrial data, artificial intelligence and safety production are organically combined in the way of "monitoring in peacetime and commanding in wartime", which provides effective support for industrial safety and platform support for national digital industrialization.

　　4. Government and other fields

　　During the reporting period, the company maintained sustained growth in the direction of city brain (IOC) and government big data, and added projects such as Changyi smart city and smart community. The company actively landed and expanded the direction of smart culture and art, achieved excellent results in the information integration project of communist party Historical Exhibition Hall in China, and won the first prize of the first new smart city innovation and application competition. In the field of foreign cooperation, we will continue to expand business cooperation with Huawei and other partners in the field of smart cities, and actively expand cooperation in the field of smart rail transit. The company actively responded to the requirements of the state on the digital transformation of state-owned enterprises, reached a strategic cooperation agreement with Beijing Safe Housing Center Co., Ltd., and provided integrated overall solution services.

　　During the reporting period, the company actively participated in the "Tenth Five-Year Plan" in the field of public safety, solidly promoted the research and development of public safety featured products and accumulated experience in featured fields, and successfully completed the transformation and application of platforms such as data governance, knowledge map and science cloud in the field of public safety; On the basis of successfully completing the customs risk management system, the new generation customs clearance management system, the big data pool resource management platform and the Anke project of the General Administration of Customs, the company continued to deepen the implementation of customs data governance and ETL and other related projects; The company signed the data governance and digital transformation application of Fenjiu Group and the technical service of sichuan-tibet railway data governance service, and used the company’s rich experience in the field of big data to help traditional enterprises effectively carry out information transformation and upgrading. The company has made steady progress in the transportation industry, built the foundation of Hebei Airport Group’s data center platform, service bus, passenger service and other capabilities, and formed an integrated airport big data platform solution and construction capability covering data collection, data storage, data calculation, data governance, data service and data application.

　　5. Public cloud domain

　　During the reporting period, Dongfang Guoxin Cloud entered the accelerated growth channel, especially the business in intelligent cloud grew rapidly. Dongfang Guoxin Cloud technology goes deep into operators, traditional industries and government service departments, helping thousands of industries to integrate innovation and improve efficiency. After more than a year of technical precipitation and market polishing, the company has continuously iterated over the public cloud and private cloud product systems, combined with the company’s layout in the data center field, to build the intelligent cloud ecosystem, and functional products such as cloudy management, cloud migration and cloud private line have been launched one after another, which has further strengthened the competitiveness of Dongfang Guoxin Cloud in the market and defined our strategic direction in the field of cloud computing. At the same time, with the development of Xinchuang industry and the demands of broad users, Dongfang Guoxin Cloud also supported the virtualization function of ARM architecture servers in 2021, and adapted more independent controllable software and hardware manufacturers, and launched a series of functions such as ARM chip virtual machine and bare metal in BoncStack private cloud products.

　　With the rise of hot concepts such as artificial intelligence and meta-universe, and with the help of the policy of "east counting and west computing", the market demand for computing power has also reached the climax of explosive growth. A large number of customers have an unprecedented strong demand for computing power in artificial intelligence, wisdom+fields, and so on. For this reason, the company has invested a lot of technical strength in the research and development of GPU virtualization, GPU transmission and other products. The year of 2021 is a year of rapid development of Dongfang Guoxin Cloud, and the company has obtained more qualifications in cloud security, trusted cloud, container cloud platform, research and development of soft works, etc. The company’s cloud business has also entered a period of accelerated growth, creating many benchmark cases in the military, industrial manufacturing, government and public security fields. At the same time, the continuous investment in technology has enabled Dongfang Guoxin Cloud to provide better protection and support for data-driven enterprises and help enterprises to transform digitally.

　　(2) Complete the non-public offering to enhance the company’s core competitiveness and profitability.

　　As a company with pure big data genes, Dongfang Guoxin’s layout of cloud computing and artificial intelligence comes down in one continuous line. Since its listing, the company has closely followed the development direction of the world’s most advanced technologies, conducted in-depth key research and development in the directions of big data, cloud computing, artificial intelligence and industrial Internet, and continuously incubated company-level core technologies and products, which has already taken the first-Mover advantage in these fields. The funds raised this time are used for the industrial Internet cloud intelligent platform, the 5G+ industrial Internet converged access and edge computing platform, and the Oriental Guoxin Cloud project, and the company’s working capital is appropriately supplemented. With the completion and promotion of the fundraising project, the company’s independent research and development capability will be further enhanced, the company’s technology and product industry application capability will be greatly improved, the company’s product, technology and solution capabilities in the fields of cloud services, 5G+ industrial Internet will be strengthened, business model innovation will be promoted, and stronger support will be provided for the company to consolidate its position in the industry and expand its market, thus improving its business scale and market space. Through this non-public offering, the company will enrich its capital strength, improve its ability to resist risks, fully consolidate its core competitiveness, further enhance its value, enhance its profitability and better repay all shareholders of listed companies.

　　(III) The company won many awards, and its brand reputation and influence continued to improve.

　　During the reporting period, the company and its subsidiaries won many honors. Including "2021 Beijing Software Core Competitiveness (Scale Enterprise)" evaluated by Beijing Software and Information Service Industry Association and "Top 100 Comprehensive Strength of Beijing Software and Information Service Industry" for five consecutive years, "2021 Digital Expo Leading Scientific and Technological Achievement Award" of China International Big Data Industry Expo, "Beijing First batch of" Invisible Champion "enterprises jointly issued by Beijing Economic and Information Bureau and Beijing Federation of Industry and Commerce, The Top 50 Big Data Enterprises in China in 2021 selected by China Big Data Alliance and other institutions, the TOP500 and TOP100 Leading Enterprises in China Xinchuang Industry in 2021 jointly released by Internet Weekly and eNet Research Institute, the Top 100 Pioneer List of Industrial Internet released by the judging panel of Industrial Internet World, and the Unicom Smart Service Project Center won the "Best Partner" award.

　　(4) Strengthen refined operations and continuously improve operational efficiency.

　　During the reporting period, the company continued to adopt the combination of budgeting and refined management, adhered to the management mode of paying equal attention to humanities, and constantly optimized the management process and internal control system. In terms of operation management, through continuous improvement and accumulation, the company’s operation management platform gradually plays a role. The company further strengthens the role of digital operation, and accurately analyzes each level and position with multi-dimensional portraits of sales, pre-sales and project implementation, providing a basis for the company’s awards, accurate assessment, avoiding blind waste, and further improving the company’s digital operation and digital assessment capabilities; In the formulation and assessment of the overall performance of the department, the full-cost cash flow accounting is carried out, the process tracking evaluation is strengthened, and the cost management is more comprehensive and accurate; In terms of employee performance and training, we will improve the technical certification system for initial, intermediate and advanced R&D products, and comprehensively enhance the vitality of employees and grassroots organizations.

V. Prospect of the Company’s Future Development

　　(A) the company’s development strategy

　　With the advent of the era of "digital economy and intelligent economy", data has become an important strategic resource of the country. In recent years, accelerating the construction of new infrastructure such as 5G, big data center, industrial Internet and artificial intelligence has become a major national development strategy. With the increasing support of "new infrastructure" policy, the development speed of the industry will be greatly improved. In 2020, the company formulated a strategic plan for the next five years: continue to focus on the fields of big data, cloud computing, artificial intelligence and industrial Internet, and deeply empower customers in various industries for digital transformation. The company will comprehensively promote the cloud-based strategy of Dongfang Guoxin, and provide cloud-based software and services for a large group of small and medium-sized enterprise users based on many big data, AI and other software products that have been deposited by head customers in large-scale industries for many years; Promote the independent packaging and sales of many outstanding technical products such as CirroData database, data science cloud platform, data governance platform BDG and enterprise big data platform BEH, and cultivate customers’ habit of paying separately for software products; The company will keep the focus and patience of strategic direction, constantly innovate actively, strengthen the technical moat of the company, and promote the ecological strategy of "product+platform+service" from the model with "project" as the core, bringing more economic benefits to the enterprise and creating greater social value at the same time.

　　(II) The Company’s business objectives and business development plan for 2022.

　　In 2022, the company adhered to the overall business idea of "integration, focus, deep cultivation and efficiency improvement", maintained strategic focus and determination, and continued to build the core competitiveness of Dongfang Guoxin in the laid-out areas, accumulating and grasping the market opportunities brought by the digital tide, enabling customers’ digital development and achieving steady growth of the company’s performance.

　　1. Strengthen business focus, and make business deeper, wider and stronger.

　　In 2022, the company will continue to focus on the research and development direction of big data, industrial Internet, 5G, cloud computing and artificial intelligence; Focus on communications, finance, industry, government and cloud services; Focus on industry customized development software and services, standardized products, and cloud application services. The company will deeply cultivate industry customers, technology research and development and customer needs. Focus on the existing market, create superior solutions and expand the leading edge of the industry; Break through technical barriers and rely on advanced technological advantages to break through the bottleneck of business development; Understand customer needs and solve customer pain points. Accelerate the sales of technology productization and cloudization, and further strengthen the effective integration of business, technology and solutions between parent and subsidiary companies; Strengthen the integration of the company’s R&D products and user experience. Strengthen publicity and sales, improve product sales and marketing systems, and accelerate the transformation and landing of research and development results.

　　2. The industrial Internet platform has been continuously upgraded to empower the digital transformation of the industrial economy.

　　In 2022, based on the Cloudiip platform, Dongfang Guoxin will integrate the new generation information technologies such as big data, cloud computing, Internet of Things, artificial intelligence and 5G with the needs of industrial enterprises to build N functional general platforms such as machine vision, intrinsic safety and data value mining, which will continue to be promoted in N industrial fields such as electric power, cement, chemical industry, coal and ports, give play to the effectiveness of industrial Internet and deepen its influence.

　　As a double-span platform selected by the Ministry of Industry and Information Technology, Cloudiip will further strengthen the support and operation of cloudization, continue to study and overcome the processing problems of industrial big data, improve the capabilities of industrial data collection, standardization, timeliness and data governance, and strengthen the research and development and pilot application of 5G private networks. In the direction of small and medium-sized enterprises, we will build cloud-based data collection and application services for small and medium-sized textile, motor, machine tool and other manufacturing factories, reduce the construction cost of enterprise platforms, promote the popularization of industrial Internet platforms, build ecological platforms, and strive to become an industrial Internet platform with international influence.

　　3. Cloudization business has clear strategic objectives and is ready to go.

　　In 2022, the important strategy of Oriental Guoxin Cloud is "based on cloud computing, focusing on important tracks with artificial intelligence as the starting point", and cloud +AI is closely integrated, and "integration of cloud and intelligence" has become the unique competitive advantage of Oriental Guoxin Cloud. It has developed into a technologically advanced AI production platform with integrated software and hardware. In addition, Dongfang Guoxin Cloud fully integrates core technologies and platforms such as voice, vision, knowledge map and intelligent operation and maintenance of root cause analysis, empowering new infrastructures in all walks of life and providing strong support for enterprise innovation.

　　4. Continuously improve operational efficiency and optimize talent management.

　　In terms of human resources, in order to activate organizational vitality, the long-term development of enterprises needs to continuously deliver fresh blood, and the company gives clear and specific indicators in terms of talent flow and reserve young cadres, and boldly promotes outstanding talents; In terms of company operation, in order to improve operational efficiency, we will further improve the management system and assessment system. Through the company’s operation management system, everyone and every penny can be reflected in the process, and the company’s operation mode can be moved forward to the project or project group level, with a single project or project group as the smallest operation unit, the management level can be shortened, so that the company’s resources can be tilted to the front line, which is convenient to meet customers’ needs quickly, thus realizing the improvement of the company’s overall operation efficiency. In terms of corporate culture construction, we will vigorously promote corporate culture, publicize the company’s policies and systems, and convey the company’s business ideas to every grassroots employee.

The Central Meteorological Observatory continued to release at 18: 00 on November 6.Strong wind blue warning, cold wave blue warning, blizzard orange warning:

It is estimated that from 20: 00 on November 6 to 20: 00 on November 7, some areas in central and northwestern Inner Mongolia, eastern Xinjiang, northern and eastern Qinghai, Hexi, Gansu, Heilongjiang, Jilin, Liaoning and other places will have strong winds with gusts of 7; There will be strong winds of magnitude 7-8 and gusts of magnitude 9 in the eastern Bohai Sea, the Bohai Strait, most of the Yellow Sea, the northern part of the East China Sea, the southern part of the East China Sea, the Taiwan Province Strait, the east of Taiwan Province, bashi channel and parts of the northeastern South China Sea, among which there will be strong winds of magnitude 9 and gusts of magnitude 10 in some parts of the eastern Yellow Sea.

Affected by strong cold air, it is estimated that from 20: 00 on November 6 to 20: 00 on November 7, the temperature in southeastern Inner Mongolia and most parts of Northeast China will drop by 6 ~ 8℃ successively, among which the temperature in some parts of eastern Jilin can reach 10 ~ 12℃. The lowest temperature 0℃ line will be located in the northeast of Hebei, Tianjin, southwest of Shanxi, Guanzhong Plain of Shaanxi and southeast of Gansu. Some areas in central and northwestern Inner Mongolia, eastern Xinjiang, northern and eastern Qinghai, Hexi, Gansu, Heilongjiang, Jilin and Liaoning will have strong winds of 5~6 and gusts of 7; There will be strong winds of 7-8 grades and gusts of 9-10 grades in the eastern Bohai Sea, most of the Yellow Sea, the northern part of the East China Sea, the southern part of the East China Sea and parts of the northeastern South China Sea.

It is estimated that from 20: 00 on November 6 to 20: 00 on November 7, there will be heavy blizzards in parts of northern Jilin and central and eastern Heilongjiang, among which there will be heavy blizzards (20 ~ 24 mm) in the northeastern part of Heilongjiang. The depth of newly added snow in some areas above is 2-10 cm, and the local area can reach more than 12 cm.

The cold wave continues,

Everyone should take precautions.

comeThe State Council client applet,

Just three steps,

You can receive it in time

Meteorological disaster warning reminder!

Scan below and enter ↓

This service is provided by China Meteorological Bureau.

Step 1 enterMeteorological disaster early warningService,

2. Click ""in the upper right corner.+Subscribe to alert notifications”，

3. Allow sendingMeteorological disaster early warning reminder.

Tip: After completing the above three steps, the system will automatically push the meteorological disaster warning reminder issued by the area where you got the last time.

The cold wave struck,

Remember to keep warm!

　　Xinhuanet Beijing, October 23 rd (Xinhua News Agency "Xinhua Viewpoint" reporters Zhou Tingyu, Zhang Jingyang, Zou Shengwen) People eat for the sky. Sanlu brand infant milk powder incident shocked the world, and also made the draft food safety law in the third trial in the National People’s Congress Standing Committee (NPCSC) more concerned. People are saddened by the "Sanlu incident" and can’t help but ask: What can we use to ensure our most basic need-food safety? Can food safety legislation prevent the "Sanlu incident" from happening again?

　　Liu Xirong, vice chairman of the Law Committee of the National People’s Congress, pointed out on the 23rd that in view of the Sanlu incident, the draft food safety law was revised in eight aspects, so as to prevent and deal with such major food safety accidents from the legal system.

　　Highlight the whole process of supervision and emphasize the responsibilities and communication and cooperation of local governments and departments.

　　The investigation of "Sanlu incident" found that the problem milk powder was caused by the addition of melamine by criminals during the purchase of raw milk. However, after the incident, the "milk station" in the raw milk purchase process was not clearly regulated by which department, and the supervision of the source of milk powder production was a blank.

　　In some places, there are some problems in subsection supervision, such as lax division of labor, multiple law enforcement, unclear responsibilities, and "broken" supervision chain. Therefore, the third draft of the draft food safety law emphasizes the responsibilities of local governments and relevant departments and highlights "full supervision and management", that is, there can be no gaps from the source to the table.

　　The draft stipulates that the local people’s governments at or above the county level shall organize and coordinate the food safety supervision and management in their respective administrative areas, establish and improve the coordination mechanism for food safety supervision and management, and implement the whole process of food safety supervision and management.

　　The local people’s governments at or above the county level shall, in accordance with this Law and the provisions of the State Council, determine the food safety supervision and management responsibilities of the health administration, agricultural administration, quality supervision, industrial and commercial administration and food and drug supervision and management departments at the corresponding level. The relevant departments shall be responsible for the supervision and administration of food safety within their respective functions and duties.

　　At the same time, the draft also adds provisions that the above departments should strengthen communication and close cooperation, exercise their functions and powers according to law and assume responsibilities according to their respective division of responsibilities.

　　The person in charge of relevant departments in the National People’s Congress Standing Committee (NPCSC) said that during the second trial of the draft, Committee member the National People’s Congress Standing Committee (NPCSC) suggested that the supervision responsibilities of some local departments were unclear and the cooperation was insufficient, and the system of food safety supervision should be further clarified. After the "Sanlu incident", the whole society has higher requirements for establishing a supervision system that can truly ensure food safety and ensure public health.

　　"In order to truly realize effective supervision and prevent such serious food safety accidents from happening again, we should plug the loopholes in supervision from the legal system and establish a supervision system that is administrative according to law, coordinated and efficient, consistent with powers and responsibilities and clear in accountability." The person in charge said.

　　Control the spread of accidents as soon as possible and strengthen the monitoring and evaluation of food safety risks.

　　According to media reports, as early as March this year, consumers reported the quality problems of Sanlu brand infant milk powder to the relevant departments, but they did not pay enough attention to it. It was not until September that they began to deal with it as a problem. The failure of the early warning mechanism is one of the major problems exposed by the Sanlu incident.

　　Liu Xirong said that in order to facilitate the timely detection of potential safety hazards in food and take corresponding management measures to deal with them, the third draft of the Food Safety Law added provisions to strengthen food safety risk monitoring and assessment:

　　-the State Council agricultural administration, quality supervision, industrial and commercial administration and the State Food and Drug Administration and other relevant departments shall immediately notify the health administrative department of the State Council after learning the information about food safety risks. After verifying the information, the health administrative department of the State Council shall timely adjust the food safety risk monitoring plan.

　　—— If the health administrative department of the State Council City finds that there may be potential safety hazards in food through food safety risk monitoring or receiving reports, it shall immediately conduct inspection according to law and conduct food safety risk assessment.

　　Relevant persons pointed out that in food safety supervision, the risk monitoring and evaluation of food safety is a front-end system, which is a technical and basic system to prevent food safety accidents. This is also a relatively common system in the world.

　　This draft emphasizes in particular that, after learning the information of food safety risks, the health department should adjust the risk monitoring plan in time to monitor the signs of risks; At the same time, it emphasizes the seamless connection between risk monitoring, risk assessment and follow-up inspection system.

　　According to the requirements of the draft, once food hidden dangers are discovered, measures should be taken immediately, and they cannot be left unchecked. "If the early warning system can play an effective role, the food safety problem in Sanlu will not spread to such a serious extent and cause such a big loss." The person concerned said.

　　Strengthen the revision and use supervision of food additive standards

　　Melamine is a slightly toxic chemical raw material, not a food additive, but it has been added to dairy products by criminals. Inadequate monitoring of illegal use of additives and the addition of illegal substances is one of the important reasons leading to the Sanlu incident.

　　In order to prevent the irregular use and abuse of food additives and ensure the safety of food sources, the third draft of the Food Safety Law has made corresponding provisions on the production and operation, catalogue scope, use and label of food additives. Among them, two special provisions have been added:

　　-The administrative department of health of the State Council shall, according to the results of food safety risk assessment, revise the standards of varieties, scope of use and dosage of food additives in a timely manner, and only those that have been proved to be safe and reliable and technically necessary after risk assessment can be included in the permitted range of food additives.

　　-Food producers shall use food additives in accordance with the provisions of food safety standards on the varieties, application scope and dosage of food additives, and shall not use chemicals other than food additives or other substances harmful to human health in food production.

　　Relevant persons believe that the supervision of food additives is an important aspect of the revision of the draft food safety law. According to the new regulations, even harmless substances are not listed in the catalogue and are not allowed to be added to food.

　　Perfecting the food recall system and emphasizing the responsibility of the government in the recall

　　Since March this year, Sanlu Group has received some complaints from consumers suffering from urolithiasis, and the group has also carried out some investigations, but failed to take effective measures in time, which led to the expansion of the situation. It was not until September that Sanlu Group recalled some market products and sealed the products that had not yet left the warehouse.

　　According to the provisions of the second draft of the Food Safety Law, food recall is an independent behavior of enterprises, and enterprises should take the initiative to recall their own food when they find something wrong. When a sales operator finds a problem, he shall immediately notify the producer to recall it.

　　In this regard, some members of the National People’s Congress Standing Committee (NPCSC) suggested that the implementation of the food recall system should not only rely on enterprises’ consciousness, but also emphasize the responsibility of the government. In the case that enterprises do not take the initiative to recall, the government should order enterprises to recall unqualified food.

　　To this end, on the basis of stipulating that enterprises should take the initiative to recall and deal with the problem products, the third draft of the draft has added the stipulation that enterprises should report the food recall and treatment to the quality supervision department at or above the county level.

　　The draft also emphasizes the responsibility of the government in the recall. The draft stipulates that if food producers and business operators fail to recall or stop operating foods that do not meet food safety standards in accordance with the provisions of this law, the quality supervision and industrial and commercial administrative departments at or above the county level may order them to recall or stop operating.

　　The draft also makes relevant provisions on the recall system in the chapter on the handling of food safety accidents, requiring the health administrative department at or above the county level to promptly investigate and deal with the relevant agricultural administration, quality supervision, industrial and commercial administration and food and drug supervision and management departments after receiving the report of food safety accidents, and order food producers and operators to recall, stop business and destroy the food and its raw materials that are confirmed to be contaminated according to regulations.

????Abolish the system of exemption from inspection and strengthen food inspection

????Sanlu group was once the largest milk powder producer in China, and Sanlu milk powder was once one of the assured products announced by the General Administration of Quality Supervision, Inspection and Quarantine, and it was also a product exempt from inspection. But this "Sanlu incident" just shows that exemption from inspection is not equal to safety, and the failure of inspection means will bring serious consequences.

????Therefore, it is clearly stipulated in the third draft of the Food Safety Law that the food safety supervision and management department shall not exempt the food from inspection, and legalize the previous measures of abolishing the inspection exemption in the State Council.

????The draft also stipulates that quality supervision, industry and commerce administration and food and drug supervision and administration departments at or above the county level shall conduct regular or irregular sampling inspection of food.

????Relevant persons said that food inspection is an important part of food safety, and the regulatory authorities cannot give up their responsibilities. In the face of quality and safety, big and small brands should be treated equally, and the supervision of big brands should be even stricter, because the greater the influence of brand products, the more people will be affected.

????Food safety standards should be based on ensuring public health.

????It is understood that China’s current food safety standards include agricultural product quality and safety standards, food hygiene standards, food quality standards and some industry standards.

????In view of the phenomenon of non-uniform standards, some members of the National People’s Congress Standing Committee (NPCSC) proposed that the draft food safety law should clearly define the basic principles for formulating food safety standards. To this end, the third draft of the draft stipulates that food safety standards should be formulated with the aim of ensuring public health, and the content should be scientific, reasonable, safe and reliable.

????According to the draft food safety law, the health administrative department of the State Council will be responsible for formulating and publishing uniform and mandatory food safety standards.

????Relevant persons pointed out that the above provisions can prevent the standards from fighting with each other on the one hand, and avoid some standards that have no effect on ensuring food safety on the other. According to reports, some existing regulations, such as steamed bread must be round and the diameter of Yuanxiao must be several centimeters, have no effect on food safety.

????Strengthen the supervision of small food workshops and vendors

????In this "Sanlu incident", some large dairy enterprises have developed rapidly in production scale, and their own milk sources are difficult to meet production, so they buy a large number of milk sources from farmers and retail investors, which makes the quality difficult to supervise.

????Not only in the dairy industry, but also in the whole food industry, a large number of scattered food workshops and vendors are the places with the most hidden dangers of food safety accidents.

????The draft food safety law has stipulated that the state shall implement a licensing system for food production and operation. However, food production enterprises above designated size account for about 25% of the total number of production enterprises in China, and small food workshops account for the majority, which cannot be extended by the licensing system. Therefore, it is necessary to strengthen daily supervision and management to ensure food safety.

????Some members of the National People’s Congress Standing Committee (NPCSC) suggested that the draft food safety law should clarify that the government should strengthen supervision over small food workshops and vendors.

????Therefore, in the third draft of the Food Safety Law, the relevant provisions were revised as follows: small food production and processing workshops and food vendors engaged in food production and marketing activities should meet the food safety requirements stipulated in this Law that are appropriate to the scale and conditions of their production and marketing, and ensure that the food they produce and market is hygienic, non-toxic and harmless, and the relevant departments should strengthen supervision and management. The specific management measures shall be formulated by the standing committees of the people’s congresses of provinces, autonomous regions and municipalities directly under the Central Government in accordance with this Law.

??? Emphasize the reporting system and improve the handling mechanism of food safety accidents

????The reporting system has relatively perfect provisions in many laws, including the Emergency Response Law, and even stipulates how many hours the report must be carried out. However, the relevant parties in the "Sanlu incident" did not implement this system.

????In order to solve this problem, the third draft of the draft food safety law specifically reiterated the reporting system: units that have food safety accidents should be disposed of immediately to prevent the accidents from expanding. The accident unit and the unit receiving the patient for treatment shall report to the county health administrative department where the accident occurred in time.

????The draft also clearly pointed out that the food safety supervision department should immediately notify the health administrative department when it finds or receives a report of food safety accidents. In the event of a major food safety accident, the health administrative department shall report it step by step according to the regulations. No unit or individual may conceal, falsely report or delay reporting food safety accidents, and may not destroy relevant evidence.

????According to the provisions of the draft, the people’s governments at or above the county level should set up a food safety accident handling command organization and start an emergency plan; If food safety accidents involving more than two provinces are involved, the administrative department of health of the State Council shall organize an accident responsibility investigation.

????The draft food safety law clearly stipulates the accountability system. The draft stipulates that those who cause personal, property or other damage shall be liable for compensation according to law, and those who constitute a crime shall be investigated for criminal responsibility according to law.

Recently, the frequent news of sudden death has aroused everyone’s discussion.

Increasing work pressure and faster pace of life make sudden death a health anxiety for many people.

According to the 2020 National Health Insight Report, 53% people were worried about their sudden death. Among the young post-95 s and post-00 s, 7% and 9% people often even worry about their sudden death every day, and this group of people is only in their twenties this year.

But in fact, as long as you master the knowledge of cardiovascular metabolic disease prevention and make a risk assessment of cardiovascular and cerebrovascular diseases, you don’t have to worry too much about the risk of sudden death.

What is cardiovascular metabolic disease?

Cardiovascular metabolic diseases include hypertension, dyslipidemia, coronary heart disease, stroke, etc.The primary cause of death and disease burden of residents in China.

Smoking;

Drinking alcohol;

Unhealthy diet;

Sedentary.

These bad living habits are the main risk factors for the sharp rise of cardiovascular metabolic diseases.

Elevated blood pressure, abdominal obesity, abnormal glucose metabolism, elevated triglyceride (TG) and decreased high density lipoprotein cholesterol (HDL-C), and at least three of these five indicators are abnormal, which can be called increased cardiovascular metabolic risk.

Remarks: Table 2 is taken from the Guidelines for Healthy Lifestyle Prevention of Cardiovascular Metabolic Diseases in China.

Healthy lifestyle

It is an important cornerstone for the prevention and management of cardiovascular metabolic diseases.

For people with increased metabolic risk, no matter whether they are treated with drugs or not, they need to adhere to a healthy lifestyle, including improving diet, controlling weight, quitting smoking and limiting alcohol, and increasing physical activity appropriately after fully evaluating safety.

If you have no abnormal indicators, but still care about your health, you might as well set yourself some small goals:

Go to bed early for ten minutes today;

Eat more vegetables tomorrow;

Challenge not to drink sweet drinks in January;

Stand up and move after working for half an hour;

Have a comprehensive physical examination once a year;

……

The tragedy of sudden death should not be repeated again and again. These small health goals are the first step to self-rescue.

Cardiovascular disease is also the main cause of death in patients with nonalcoholic fatty liver disease (NAFLD). Relevant prevention and treatment guidelines in China suggest that once the diagnosis of NAFLD is confirmed, the metabolic disorder and cardiovascular risk of patients should be evaluated in time.

Writer: Zhang Wei Affiliated Hospital of Hangzhou Normal University

Editing and finishing of Cong Ling takes you to see famous doctors by the team

Some pictures come from the Internet.

Copyright belongs to the original author.

Please contact us if there is any violation or infringement.

　　

　　Wei Qingyuan, an expert in Ming history. Our reporter Ma Qiang photo

　　Southern Network reported on March 21, Wei Qingyuan was born in Shunde, Guangdong Province in 1928. His major works include Yellow Book System in Ming Dynasty, Royal Guards and East and West Factories in Ming Dynasty, History of Chinese Political System, Biography of Emperor Qin Long, Zhang Juzheng and the Political Situation in the Middle and Late Ming Dynasty, etc. He used to be the director and consultant of Chinese Political Science Society, Chinese Economic History Society, Chinese Archives Society and China Ming History Society. Visiting researcher at the East-West Asia Research Center in Fei Zhengqing, Harvard University, and visiting scholar at Harvard Yanjing Society; Visiting professor, Department of East Asian Studies, Oxford University, UK, and part-time academician of St. Anthony’s College. He is currently a visiting professor at the Institute of History, Guangdong Academy of Social Sciences.

　　Professor Wei Qingyuan, who is currently a visiting researcher at the Institute of History of Guangdong Academy of Social Sciences, devoted his life to the study of Ming and Qing history and academic works. However, in seventy years of age, Wei Lao "changed careers" and wrote novels for ten years. Recently, on the occasion of Wei Lao’s 80th birthday, his first historical novel Zhengde Fengyun-A Biography of Zhu Houzhao, the Emperor of the Dangzi, was published.

　　Joking about history worries experts.

　　Since 2005, there has been a "Ming history fever" in the domestic publishing industry. However, Wei Lao did not launch this 800,000-word Ming Dynasty book to "follow the fashion".

　　"It is said that historical novelists annoy historians." Some ridiculously "wild" books and film and television works are popular in the book market and on the screen, which makes Wei Lao very worried. For example, in a TV series, sourdrang dowager ordered her grandson, Emperor Kangxi, to marry Aunt Su Mala, and named her a princess. The fact is: Aunt Sumala was a maid who came to Manchuria from Mongolia in the early years after Xiao Zhuang. She was at least 40 years older than Kangxi. How could she get married?

　　The wind of popular culture jokes is easy to cause misconceptions to the public. Out of respect for history and the sense of responsibility of a historical researcher, Wei Lao sprouted the idea of writing novels. He believes that research results with academic value are important, but after all, there are not many people reading; If historians have spare capacity, they can write some popular historical works that convey correct knowledge and spread them to the public.

　　Wei veteran’s "Zhengde Fengyun" is regarded as a bold exploration. In this novel, he follows the original development of history and the reasonable filling of literary flesh and blood, depicting all kinds of characters and varied story details centered on Emperor Zhengde.

　　Zhang Hui’s novels excavate the emperor’s abnormal love

　　There were more than 30 emperors in Ming and Qing Dynasties. Why did Wei Lao choose Zhu Houzhao, Emperor Zhengde of Ming Wuzong, as the hero of his first novel?

　　The most famous joke about Emperor Zhengde in folklore is "prince and the showgirl". Zhengde ascended the throne at the age of 14, and during his 16 years in office, he ran amok, spoiled officials, harmed loyalty and robbed women, which led to the crisis of the national government and people’s livelihood at that time.

　　Wei Lao believes that it is not an exaggeration to denounce Zhu Houzhao as a "prodigal emperor", "devil incarnate" and "slut villain". However, for a long time, the description of Zhengde in history books is mostly faceless or bold, which fails to deeply reflect the specific facts of Zhengde and the period of Zhengde. There are still many confusing contradictions and suspense that are difficult to answer hastily. For example, Zhengde’s feelings and sexual orientation are incredible: on the one hand, he frantically searches for and mutilates countless women, including pregnant women, widows and virgins; But on the other hand, he was deeply attached to Liu Liangnv, a married woman who had been taken captive from Taiyuan, until his death. "For women from abuse to rare special pet, this strange abnormal love was set in a person’s body, especially an emperor. What is the psychological secret? "

　　In Zheng De Fengyun, written in the form of Zhang Hui’s novel, Wei Lao launched a macro narrative based on a large number of historical facts, and at the same time tapped the Oedipus complex and abnormal love of Emperor Zheng De with psychological analysis.

　　Chen Jiexian, a famous historian of Qing Dynasty and a visiting professor of history department of Nankai University, commented on the Emperor Zhengde written by Wei Lao, "It is not simply to reprimand him for his dissoluteness and madness, but to go deep into the inner world where the master is not easy to show people, and to write a true Zhengde vividly and completely."

　　However, Wei Lao personally said that his first attempt to write a historical novel may be a failed experiment. But in any case, history is a mirror, from which the subsequent world situation and personnel can be reflected.

Editor: Sun Jie

　　Xinhua News Agency, Beijing, April 27th

Speech at the press conference of the second "Belt and Road" international cooperation summit forum

(April 27, 2019, Beijing)

Chairman People’s Republic of China (PRC), Supreme Leader

　　On April 27th, the second "One Belt, One Road" international cooperation summit forum held a round-table summit in Yanqi Lake International Conference Center, and the top leader of president presided over the meeting and delivered an opening speech. After the conclusion of the roundtable summit, the top leaders met with Chinese and foreign journalists to introduce the roundtable summit of the second "Belt and Road" international cooperation summit forum and its main achievements. This is the supreme leader stepping into the press conference. Xinhua News Agency reporter Yao Dawei photo

Ladies and gentlemen,

Journalists and friends:

　　Hello everyone!

　　Welcome to the press conference of the second Belt and Road International Cooperation Summit Forum. The "One Belt, One Road" initiative has been widely concerned by media friends for more than five years. Since the opening of this summit forum, journalists and friends have continued to pay attention to and report on the summit forum, recorded all the wonderful moments, spread all kinds of good voices, and demonstrated the fruitful results of building the "Belt and Road" cooperation. On behalf of the government of China and the delegates from all over the world, I would like to thank the journalists for their support and hard work!

　　This is the second time that China has hosted the "Belt and Road" international cooperation summit forum. Compared with the first forum, this forum is larger in scale, richer in content, more participating countries and more fruitful. During the summit forum, we held an opening ceremony, held a high-level meeting, held 12 sub-forums and an entrepreneur conference, and representatives from all walks of life from more than 150 countries attended. Today, leaders from 38 countries and heads of the United Nations and the International Monetary Fund held a leaders’ round table summit here.

　　The theme of this summit forum is "Building the Belt and Road and Creating a Better Future". At the Roundtable Summit, leaders and heads of international organizations held in-depth discussions on topics such as "promoting connectivity, tapping new growth drivers", "strengthening policy docking, building closer partnership" and "promoting green and sustainable development, and implementing the UN Agenda 2030", which improved the concept of cooperation, clarified the key points of cooperation, strengthened the cooperation mechanism, and reached broad consensus on building the "Belt and Road" with high quality. These consensuses are reflected in the joint communique unanimously adopted by the Roundtable Summit, which will serve as a guide for international cooperation in building the Belt and Road Initiative in the future.

　　On April 27th, the second "One Belt, One Road" international cooperation summit forum held a round-table summit in Yanqi Lake International Conference Center, and the top leader of president presided over the meeting and delivered an opening speech. After the conclusion of the roundtable summit, the top leaders met with Chinese and foreign journalists to introduce the roundtable summit of the second "Belt and Road" international cooperation summit forum and its main achievements. Xinhua News Agency reporter Pang Xinglei photo

　　-We positively evaluated the progress and significance of the cooperation in building the "Belt and Road". We all believe that building the "Belt and Road" together is the road to common prosperity. Over the past five years since the "Belt and Road" was jointly established, especially since the first summit forum, with the joint efforts of all parties, the scope of policy communication has been continuously expanded, the level of facility connectivity has been improved day by day, economic and trade cooperation and investment cooperation have reached a new level, the financing capacity has been continuously enhanced, and people-to-people exchanges have become closer. The early harvest of the "One Belt, One Road" cooperation has opened up more space for economic growth of countries and the world, created a platform for strengthening international cooperation, and made new contributions to building a community of human destiny.

　　-We have enriched the cooperation concept of building the Belt and Road Initiative and unanimously reaffirmed our commitment to building the Belt and Road Initiative with high quality. We will adhere to the principle of consultation, joint construction and sharing, and all parties will negotiate on an equal footing, share responsibilities and benefit together. All interested countries are welcome to participate. We unanimously support open, clean and green development, oppose protectionism, and strive to build a clean and environmentally friendly Silk Road in the new era. We agree to practice the concept of high standards, benefiting people’s livelihood and sustainability, actively meet the generally accepted international rules and standards, adhere to the people-centered development thinking, and take the road of coordinated economic, social and environmental development. These consensuses have pointed out the direction for the development of the "One Belt, One Road" cooperation. Our common goal is to work together to make interconnection among countries more effective, economic growth stronger, international cooperation closer, and people’s lives better.

　　-We have made clear the key points of building the "Belt and Road" cooperation in the future and decided to strengthen all-round and multi-field cooperation. We will continue to promote connectivity on land, at sea, in the air and online, and build high-quality, sustainable, risk-resistant, reasonably priced and inclusive infrastructure. We will promote the construction of economic corridors, develop economic and trade industrial cooperation parks, continue to strengthen soft connectivity in markets, regulations and standards, and build digital infrastructure. Relevant cooperation projects will adhere to government guidance, enterprise main body and market operation, ensure sustainability, and create a fair and non-discriminatory business environment for investors from all countries. We will continue to broaden financing channels and reduce financing costs, and welcome multilateral and national financial institutions to participate in investment and financing cooperation. We also agreed to extensively carry out people-to-people exchanges with rich contents and various forms, and implement more people’s livelihood cooperation projects. We all support the "One Belt, One Road" cooperation, adhere to the development orientation, support the global development cause, especially the implementation of the United Nations 2030 Agenda for Sustainable Development, strive to achieve clean and low-carbon sustainable development, and help developing countries break the bottleneck of development and better integrate into the global value chain, industrial chain and supply chain and benefit from it.

　　On April 27th, the second "One Belt, One Road" international cooperation summit forum held a round-table summit in Yanqi Lake International Conference Center, and the top leader of president presided over the meeting and delivered an opening speech. After the conclusion of the roundtable summit, the top leaders met with Chinese and foreign journalists to introduce the roundtable summit of the second "Belt and Road" international cooperation summit forum and its main achievements. Xinhua News Agency reporter Ju Peng photo

　　-We unanimously support efforts to build a global interconnected partnership and strengthen cooperation mechanisms. To this end, we will deepen the docking of economic development initiatives and plans of countries and international organizations, strengthen bilateral and third-party market cooperation, build international logistics and trade corridors such as China-Europe trains and new land and sea passages, and help more countries improve their interconnection level. We have referred to the policy recommendations report of the Advisory Committee of the Summit Forum, and look forward to the Advisory Committee providing more intellectual support for building the "Belt and Road" cooperation and the development of the Summit Forum. We will adhere to multilateralism and promote the formation of a framework led by summit forums and supported by multi-bilateral cooperation in various fields, so that our cooperation can be guided by ideas, followed by actions and guaranteed by mechanisms. It is generally believed that the "Belt and Road" international cooperation summit forum is an important multilateral cooperation platform and supports the normalization of the summit forum.

　　-We all support strengthening pragmatic cooperation and achieving more tangible results. During the preparatory process and the holding period of this forum, all parties reached 283 pragmatic achievements, including signing intergovernmental cooperation agreements, carrying out pragmatic project cooperation, initiating the establishment of a multilateral dialogue and cooperation platform in professional fields, releasing the progress report on jointly building the "Belt and Road" and the policy recommendations report of the Advisory Committee of the Summit Forum. China, as the presidency, will issue a summary list of achievements. The entrepreneurs’ conference held during the forum attracted many business people to participate and signed a project cooperation agreement with a total amount of more than 64 billion US dollars. These achievements fully show that building the "Belt and Road" should be in line with the trend, win the hearts of the people, benefit people’s livelihood and benefit the world.

　　Yesterday, I announced a series of major reform and opening-up measures that China will take. It is generally believed that this is good news for China and the world, and will provide important opportunities for building the Belt and Road Initiative and world economic development.

　　This forum sent a clear signal to the outside world: the circle of friends building the "Belt and Road" is growing, there are more and more good partners, the quality of cooperation is getting higher and higher, and the development prospects are getting better and better. I have said many times that the initiative to jointly build the Belt and Road Initiative originated in China, and the opportunities and achievements belong to the world. Building the "Belt and Road" is a long-term project and a common cause of partners. China is willing to work with all parties to implement the consensus of this summit forum, draw the spirit of "meticulous painting", and jointly promote the "Belt and Road" cooperation to develop in depth, steadily and far-reaching, with high quality, and create a better future. I hope that media reporters and friends will continue to actively support the "One Belt, One Road" cooperation.

　　Thank you all.

Click to view the topic.

　　Sichuan cuisine comes out of Sichuan and ushers in a new solution? This article is a record of the theme salon of "2024 China Catering City Tour-chengdu railway station", which was compiled and published by Red Dining Network.

　　Among the eight traditional cuisines, Sichuan cuisine has the largest market and the largest number of stores in Chinese dinner.

　　According to the big data of red meals, as of June 2024, the number of Sichuan food stores nationwide exceeded 150,000, accounting for 11.4% of the total number of Chinese dinner stores. However, most consumers’ impressions of Sichuan cuisine are still stuck in hot pot, skewers, grilled fish and other dishes, lacking a systematic and comprehensive understanding.

　　How can Sichuan cuisine go to the whole country while maintaining its characteristics and charm? What role will Sichuan cuisine brand play in the future development of Chinese food? Around these two themes, on July 25th, dozens of big coffee makers gathered in the 2024 "China Catering City Tour" in chengdu railway station, which was jointly sponsored by Hongcan.com and Yangguang.com’s catering channel, and jointly hosted by Hongcan Growth Club and Juhui Catering Tune.

　　01. How to keep the characteristics and charm of Sichuan cuisine in innovation?

　　With the intensification of market competition, innovation has become the key for catering brands to maintain competitiveness, attract customers and achieve sustainable development. How do brands keep the characteristics and charm of Sichuan cuisine in innovation?

　　Sun Yan, general manager of Nantang Catering, said that Nantang Catering has been focusing on creating a Sichuan cultural restaurant that has been passed down for a hundred years, involving three orientations: low-end, mid-end and high-end.

△ Sun Yan, General Manager of Nantang Catering

　　About how to maintain the characteristics and charm of Sichuan cuisine in innovation, Nantang Restaurant does this:

　　First, inheritance and innovation should coexist. In the process of R&D and innovation, Nantang Restaurant must have roots, soul and cultural tone. In Sun Yan’s view, this is the foundation of the development of cuisines. Brands should have awe in the process of product research and development, and they should know how to respect traditions in terms of seasonings, ingredients and cooking techniques.

　　Second, we must reject "almost unlike". Sun Yan said that the brand of Sichuan cuisine, whether returning to Sichuan cuisine, returning to the taste of Sichuan cuisine, or returning to the sense of value of the ingredients themselves, is a process of de-foaming, de-marketing, breaking the bubble and exaggerating.

　　In its view, Chengdu is a gourmet capital and a tourist city. Nantang Restaurant has done a lot of things with the spirit of artisans, aiming to let more people who really like Sichuan cuisine come to Chengdu to eat their favorite Sichuan food, or Sichuan food that is more in line with the taste of Sichuan food.

　　Third, in addition to tradition, Sun Yan believes that there are still many parts of Nantang catering that need to be learned and innovated. In its view, tradition is not behind closed doors. There are many excellent ingredients, cooking techniques, equipment, techniques, fermentation methods or food processing methods in the market, which are in line with the current market demand, customer needs, dining scenes and taste preferences. Nantang Catering will also be integrated into the popular market when making innovations.

　　In its view, innovation can avoid homogenization. "The homogenization of catering is very serious, and maybe 80% or 90% of restaurants eat exactly the same thing." Sun Yan bluntly said that in addition to the traditional flavor, Nantang catering has done a lot of research and development of flavor, and it has been recognized by the market, but as an old Sichuan cuisine, it always has a sense of crisis.

　　Fourth, when brands do research and development of dishes, they should realize that diners and consumers are the ones who ultimately pay the bill, and they cannot entertain themselves. Starting from the cultural value of the product, this cultural value can be derived from the historical or cultural background of the product itself, or from the classic famous dishes in Sichuan cuisine. By increasing cultural value, traditional dishes can be interpreted as acceptable in the market, easy to spread and more popular among consumers.

　　In the era of cultural self-confidence, brands should know how to grasp the story behind the product culture. At present, 60% of Nantang catering products can be traced back to the culture.

　　Finally, the resonance of emotional value. Sun Yan said that if a consumer goes to a restaurant and has a desire to spend again, it is because a certain product, a certain link, a certain atmosphere or an action resonates with him emotionally.

　　"In recent years, in the process of product research and development, we have clearly felt the charm of local ingredients, flavors and utensils. We have also enlarged these plates to make more people feel comfortable during dining." Sun Yan said.

　　Wu Dong, founder and chairman of Xiaolongkan Hot Pot, said that the current economic situation, Chinese food, especially hot pot, is too big, and many enterprises want to do different things and make differentiated things.Enterprises "still have to dig deep in taste and ingredients."

△ Wu Dong, founder and chairman of Xiaolongkan Hot Pot

　　Wu Dong believes that hot pot is also a branch of Sichuan cuisine, but the homogenization of hot pot is very serious. Xiaolongkan insists on constant changes. For example, last year, it launched a spicy beef pot bottom and chose pure beef as the pot bottom.

　　The first store of "Little Dragon Crossing the River" to be opened in Shenzhen has also undergone subversion and bold innovation in taste. For example, it is only the bottom material of the hot pot, and the way of eating is also very ceremonial.

　　However, Wu Dong also admitted that the cost of pot bottom in Sichuan is too high. Basically, each pot bottom will lose about 20 yuan, and cost control is a difficult problem.

　　Regarding the innovation of ingredients, Wu Dong emphasized that the craftsmanship of ingredients and products should be constantly pursued to the extreme, but the ingredients are not good enough, and research must be broken through in technological treatment. "If there is no good technology, even the best ingredients may be wasted."

　　"We should go out more, whether in Yunnan or Guizhou, to discover some rural foods and see if they can become differentiated products, so that we can have a future." Wu Dong said.

　　In Wu Dong’s view, the international market is the same, and the ingredients may be similar, which can be changed from the dish shape, otherwise it will be difficult. Brands should be United. If I set the table like this, you can set the table like that and make a difference in flavor. This is also an innovation, and the supply chain can be shared. Otherwise, no one can control it because of the high cost.

　　Liuyong, chairman of Dongmen Market, said that he has been cooking for 18 years and has been thinking about how to return to his original heart.In its view, before the industry developed too fast, everyone ran too fast, and the expectations may be too high. In fact, as long as we return to the original heart, these problems have been solved.

△ liuyong, Chairman of Dongmen Shijing

　　In his view, every entrepreneur and operator should have the mentality of treating a bad environment as a good one, so that no matter what situation they are in or at what time, it is not a big problem. These are all experiences in life and brand development. It is very important to return to the original heart.

　　Liuyong said that brands should continue to innovate according to their own conditions. Unlike most catering people who have been deeply involved in the same brand or track, liuyong said that he started to take a slant and take a diversified road 18 years ago. For example, the "Dongmen Town" old Chengdu Town Cultural District is an innovative project created by it. He said that when the diversified brands were laid out at the beginning, they took into account the complementarity of customers, products and ideas.

　　The so-called "customer complementarity" has been practiced in the past ten years when dealing with a series of difficulties such as the eight regulations and the financial crisis. In liuyong’s view, customer complementarity is also very useful in dealing with the current market environment. That is, the formation of clusters and the development of multiple formats will make consumers feel that this place is more in line with consumption and attract passengers. Based on this logic, Dongmen Market has become a cultural block integrating sinking market, tea house and market fair.

　　Liuyong said that they have stores in ancient towns in many blocks, including Kuanzhai Lane and Jinli. In his view, the block is very good and the flow of people is very large, but the only drawback is that the restaurants there are all single-operated, and there is no commonality.

　　"This is also one of the reasons why single shops on the street have become more and more annoyed in recent years." In liuyong’s view, catering people should enlarge the advantages of enterprises in the process of innovation according to the changes of the market.

　　It takes Damiao hotpot as an example. First, on the basis of the positioning of business banquets, the original square table is changed into a round table, which has stronger business attributes and is more liked by business guests; The second is to combine the needs of customers and learn from the setting of Chinese food to make the sense of ceremony more sufficient.

　　Zhao Shuyong, Chairman of Blano Western Food Company, shared his entrepreneurial experience and experience in the field of western food.After resigning from Huawei, Zhao Shuyong has only done one thing in the past 11 years-western food. At present, three brands have done relatively successfully, meeting the needs of the customer groups targeted by each brand.

△ Zhao Shuyong, Chairman of Blano Western Food

　　Zhao Shuyong bluntly said that as a western food brand founded in Chengdu, it is not easy to find living space in the ocean of Sichuan cuisine and hot pot, and he is also thinking about how to integrate western food with hot pot and Sichuan cuisine.

　　According to Zhao Shuyong, there are three major plans for western food in Blano:

　　First, suspend the opening of the store and optimize the model. Zhao Shuyong said that in the current market environment, Blano Western food does not have the advantage of cost performance, so it is not appropriate to open a store quickly at present. Last year, I opened 18 direct-operated stores, which is still a bit of a burden this year, so I don’t plan to open more stores.

　　Second, launch a new business model, and integrate the supply chain to build a Saizeriya version of the western food store, making western food around 50 yuan per capita. "I really didn’t think about doing such a low unit price before. Saizeriya lived well, and the passenger flow was four times that of us. We were forced out." Zhao Shuyong explained.

　　Third, go to sea. Zhao Shuyong revealed that Blano’s western food will enter the overseas market next, and it is already in the process of site selection in Singapore. Talking about how to maintain the characteristics and charm of Sichuan cuisine in innovation, Zhao Shuyong believes that authentic Sichuan cuisine should go out.

　　In its view, Sichuan cuisine has reached the ceiling in Chengdu. Changing a space and going overseas is a way out, and at the same time, China culture can be exported through delicious food.

　　"Don’t always roll in Chengdu, roll in Sichuan and Chongqing, and you have no confidence in yourself." Zhao Shuyong said. In its view, space and times are changing rapidly, and the big environment cannot be changed. Only by adapting can we find some breakthroughs.

　　Peng Ziyu, a national culinary master, shared his views on how to maintain the characteristics and charm of Sichuan cuisine in innovation from the perspective of a chef.

△ National cooking master Peng Zikai

　　He said that the reason why Sichuan cuisine can occupy 40% market share in the catering market is largely due to its characteristics of "delicious but not expensive", which is also the most important feature that Sichuan cuisine brands should retain.

　　Delicious, that is, to ensure Sichuan flavor. Peng Ziyu said that no matter how innovative Sichuan cuisine is, it is necessary to give the product "Sichuan flavor" and "Sichuan style" in the end. Those Sichuan restaurants that engage in fusion dishes are actually not confident enough.

　　"It’s not that fusion dishes can’t be cooked, but don’t play the brand of Sichuan cuisine. Since you play the name of Sichuan cuisine, you should conscientiously do a good job of Sichuan cuisine and let all the dishes be named’ Sichuan’." Peng Zikai said.

　　Peng Ziyu also pointed out that the soul of Sichuan cuisine is taste, which should be carried forward on the basis of tradition. As long as it is based on the extension and development of Sichuan cuisine, it has Sichuan flavor in its bones, which is also called innovation, but we must grasp the basic point of the surname "Sichuan".

　　The innovation of Sichuan cuisine can also be innovated in ingredients and forms, that is, the dishes are old, traditional practices and traditional tastes in new bottles, and new forms of expression can be used, such as making dishes more beautiful and creating exquisite Sichuan cuisine, but the most important thing is to maintain the unique charm of Sichuan cuisine, that is, delicious but not expensive.

　　In its view, the ingredients are just a carrier. No matter what ingredients are used and how novel the expressions are, as long as they are made with Sichuan style and Sichuan style cooking techniques, they are all Sichuan dishes.

　　"Nowadays, many restaurants put the dishes beautifully, but it can’t affect the quality and temperature of the dishes. The biggest feature of Chinese food is that it has temperature. If there is no temperature, it is not called Chinese food." Peng Zikai further emphasized.

　　Peng Zikai said that it is not expensive, nor does it mean that Sichuan food can’t be sold expensive. A good product can be sold at a high price with new ingredients, such as lobster and Sichuan style.

　　"Sichuan cuisine should be high-end, which is the market demand, but the civilian Sichuan cuisine is the most basic feature of Sichuan cuisine and can best occupy the market. Because delicious food is not expensive, everyone can afford it. " Peng Zikai said.

　　Wei Ming, co-founder of Xiaojungan, the fifth district of Steel Pipe Factory, also agrees with the importance of "delicious food is not expensive". Wei Ming shared the development history of the fifth district of the steel pipe factory, and described how the fifth district of the steel pipe factory sought a breakthrough around "delicious but not expensive".

△ Wei Ming, co-founder of Xiaojungan in the fifth district of steel pipe factory

　　At the beginning of its establishment, the fifth district of the steel pipe factory took advantage of the social communication effect of WeChat, and guests who came to the store could enjoy a 6.8% discount as long as they forwarded their friends’ circle. Through the promotion of customers’ friends’ circle, the brand gradually became a fission.

　　From 2016 to 2019, the closing rate of the five districts of the steel pipe factory was very low, and almost all stores were profitable. But now, the glorious time has passed, and business is getting harder and harder.

　　According to its disclosure, since last year, the five districts of the steel pipe factory have undergone many adjustments. For example, in a store in Sansheng Street, Chengdu, a 20-square-meter area was opened, cold pot maocai and small bowl dishes were introduced, and the price of the products was adjusted at the same time: the bottom of the pot with string of incense was more than 30 yuan, and the bottom of the pot with string of oil and brine was as low as 8 yuan, so the price was grounded and the passenger flow was also driven. After the transformation, the store’s turnover reached 800,000 per month.

　　In addition, the per capita consumption of the five districts of the steel pipe factory has also dropped from 80-90 yuan to around 60 yuan. In the past, the price of large-scale dishes in the self-service area was 6.8 yuan, and now the membership price is 4.9 yuan; The price of dish area was adjusted from 39 yuan to 19 yuan.

　　Yan Dongsheng, the inheritor of Pei Jie’s Chongqing hot pot, said that Pei Jie is an authentic Chongqing hot pot. She has been deeply cultivated in Chongqing for 12 years and made some innovations during her pure direct operation. She went up and went down.For example, the per capita of Pei Jie’s old Chongqing hot pot shop was reduced to 85 yuan, and at the same time, the brand of "Pei Jie’s Private House Xiaoyuan" was founded, targeting the middle and high end, with per capita around 380 yuan. Adhere to high-end and cost-effective walking on two legs.

　　Yan Dongsheng said that many times, brand innovation kills itself, because the essence of catering is not done well. "In the past two years, many brands have been emphasizing cost performance and lowering prices. Although Pei Jie has reduced prices, the quality has not changed." Yan Dongsheng said.

　　As a century-old shop in Sichuan, Li Juan, general manager of Quanjude Chengdu, also agrees with the importance of innovation. Starting from "keeping integrity and innovation", it shared Quanjude’s playing style and gameplay.

△ Li Juan, General Manager of Quanjude Chengdu

　　Quanjude entered Chongqing in 2006, Chengdu in 2019 and opened a second store in Chengdu in 2022. Li Juan believes that behind "innovation" is a dish, a culture, a person, a scene and a story.

　　For example, a dish, Quanjude makes roast duck, and "keeping the integrity" means doing a good job in the quality of roast duck. Li Juan said that Quanjude has a food base, which is different from other roast ducks.

　　Another example is a culture. Li Juan believes that as an old-fashioned restaurant, it not only provides food, but also conveys culture and gives customers a feeling and premium experience. She went to Nantang Pavilion before, and learned a lot about the development history of Sichuan cuisine before eating. After experiencing it, she felt that she was not just going to a restaurant to eat, but more like going to the Sichuan Cuisine Museum, which was very worthwhile. Quanjude is the same. What it wants to convey is food+culture, so that customers can eat the brand value of time-honored brands.

　　Another example is a person, which refers to how to pass on good services. Li Juan said frankly that the per capita consumption of Quanjude Chengdu Store is 120-150 yuan, which is almost the same as that of many hot pot restaurants. However, customers have high requirements for Quanjude, and they didn’t understand it at first. Later, they realized that in fact, in the minds of consumers, their expectations for a century-old brand are different, which is the starting point for Quanjude to talk about good culture.

　　Li Juan also stressed that Quanjude, as a national brand, has the responsibility to pass on the brand story and culture to the guests. For example, when the roast duck is served, it should be explained to create a sense of ceremony, which is also a kind of propriety.

　　Li Juan bluntly said that innovation is a long attempt for Quanjude. Quanjude is still doing live broadcast, launching bagged roast duck, and conducting product research and development around Beijing’s landmark food and hand-holding ceremony.

　　Li Xiaowan, co-founder of Houtang Hotpot, also believes that the foundation of innovation is "keeping the right and surprising": "right" is in front and "odd" is behind.

△ Li Xiaoyu, co-founder of Yutang Hot Pot

　　In its view, the homogenization of catering is serious, probably because the "positive" things have not been thoroughly done in the past, or because they have been biased by the flow in the process of innovation. In order to pursue the flow, they keep innovating, but instead throw away the really right things.

　　Li Xiaowa believes that in the process of innovation in Sichuan catering industry, local things, such as seasoning, culture and ingredients of Sichuan cuisine, should be well done and spread.

　　Take seasoning as an example. Li Xiaoyan said that everyone knows that Sichuan cuisine is very seasoned, but there are not many brands that really make the seasoning thorough and spread it out.

　　So is culture. In its view, culture can be extended to the whole country or even the whole world, but many Sichuan food brands have not. Li Xiaoyan said that the success of Houtang hotpot in Europe was largely due to the promotion and export of Sichuan culture by the brand.

　　Li Xiaoyan also stressed that "culture doesn’t mean that it doesn’t matter if you watch too much. In fact, many times, customers don’t know, and catering brands need to be promoted and spread constantly. For example,’ changing face’ is used to Chengdu people, but it is actually something that people all over the country, even people all over the world, can’t get tired of after they arrive in Chengdu. "

　　And ingredients. Li Xiaoyan said that Sichuan has plains, plateaus, mountains, lakes, fresh rivers and rich products, but these characteristics have not been magnified by Sichuan catering brands and done well.

　　"It is also an innovation when the brand takes out the’ positive’ part that customers don’t care about or customers don’t know. As a Sichuanese, they are most qualified to extract these things and tell consumers all over the country and even the world. " Li Xiaoyan said.

　　In addition to "positive", Li Xiaowa believes that "odd" is more about a new interpretation of original traditional things in a way that modern young people like. Take Yunnan-Guizhou Sichuan cuisine brands "Ameigo Meiguo" and "yeego Wild Fruit" as examples. In its view, these two brands can catch fire in East China, and the innovation lies in using the original dishes, setting the dishes by Michelin, and performing a new interpretation of the original traditional things in a way that modern young people like, so as to achieve value for money.

　　"Don’t innovate for the sake of innovation. Innovation must be done on the basis of the inherent category value by meeting the needs of consumers in different tastes, different groups and different scenarios. " Li Xiaoyan stressed.

　　Liu Qiang, founder of Tan Sanniang’s fresh-cut beef buffet hot pot, stressed that in the process of brand innovation, the classic taste of Sichuan cuisine should be maintained, and at the same time, the market should be changed, but the business model should be changed instead of the taste.

△ Tan Sanniang Liu Qiang, founder of fresh-cut beef buffet hot pot

　　In its view, the brand must not reduce the quality, but appropriately reduce the per capita consumption on the premise of ensuring the quality. Liu Qiang said that in the past year (May last year to June this year), Tan Sanniang signed 400 stores, and as of July 22, 40 new stores were signed. The reason why Tan Sanniang was able to expand rapidly was "sincerity" and "altruism".

　　Gan Le, general manager of Ganshiji Restaurant, took his own brand as an example and shared his views on how to balance tradition and innovation.

△ Gan Le, General Manager of Ganshiji Catering

　　Gan Le said that Ganshiji has been making authentic Chengdu snack pork intestines powder, insisting on combining traditional flavor, traditional craft and traditional Sichuan famous dishes.

　　In the innovation strategy, no matter the adjustment of product mix and operation period, we should take customers as the core of value, such as customers’ demand for delicious food. In his view, to meet customers’ demand for delicious food, we should start from the ingredients. For example, pepper should have a clear fragrance and be hemp; There are requirements for the heat and spicy degree of cooked pepper and the temperature of soup.

　　"On the whole, snacks and fast food still need to be featured. They must be featured and repurchased. We must constantly find a balance between customer value and store management efficiency, otherwise there will be no way to cross the brand life cycle." Gan Le concluded.

　　Feng Li, the founder of Xi Hotel, thinks that the differences in service, dishes, environment and ideas are the key to brand development, and he shares some experiences.

△ Feng Li, the founder of the hotel

　　Feng Li was originally engaged in the design industry, but in 2012 she entered the catering and hotel industries by chance. He opened several hotels, mainly for government reception. It began to decline in May this year, but remained relatively stable as a whole.

　　In its view, after the brand finds its own differences, it will be full of confidence in its future development, and it will naturally get things done with confidence. "All brands, as long as they do it with heart, must have survival value." Feng Li stressed.

　　Yuan Yi, co-founder of delicious frog fish hot pot, also shared his understanding of innovation with his own brand as an example.

△ The delicious frog fish hot pot co-founder Yuan Yi

　　First, adhering to the business philosophy of "delicious but not expensive". Let every diners not only feel cost-effective, but more importantly, the ratio of heart to price, that is, beyond the psychological expectations of customers. For example, if customers expect to spend more than 100 yuan for a meal, but actually only need to pay more than 30 yuan, this unexpected experience will make customers feel very satisfied.

　　Second, innovation is based on customers. Yuan Yi said that when I first started to make American frog fish, I did product innovation with male thinking, but statistics showed that 90% of the customers were young women, so when I did product research and development and innovation, I focused more on the needs of young female customers.

　　Li Yang, the founding partner of Zhu Guangyu Hot Pot Restaurant, said that the catering market is still growing this year, but many catering people find it difficult. There seems to be no other way out except rolling low prices.He believes that catering enterprises should go back and reflect on their own problems.

△ Li Yang, founding partner of Zhu Guangyu Hot Pot Restaurant

　　In the past 10 years, it was the dividend period of Sichuan-Chongqing hot pot. As the fastest category in Sichuan cuisine, hot pot was relatively easy to standardize, and the growth of hot pot also promoted the development of surrounding industries.

　　However, with the passage of time, homogenization competition intensifies and scarcity disappears, which leads to difficulties in the industry. This is a normal economic cycle.

　　"When all large single products develop to a certain stage, they will definitely enter the competition of homogenization. It is unreasonable to have both scale and differentiation. Catering people must accept both scale and efficiency, and at the same time accept homogenization. " Li Yang said.

　　In Li Yang’s view, this year’s Sichuan-Chongqing brand, especially the hot pot brand, is getting more and more sad. In fact, the scarcity of Sichuan-Chongqing hot pot is gone.

　　At present, the market is in the process of "disenchantment". After addition, subtraction is needed, and diners are disenchanted. Brands find it difficult to impress consumers by using traffic to incite C-side gameplay.

　　In Li Yang’s view, the going out of Sichuan cuisine and the development of Sichuan-Chongqing hot pot are crucial in terms of cost performance and quality-price ratio, which will become the key words in the next five years.

　　At present, the price war in the catering market is getting worse. Qi Lingyun, the founder of Tingxiang, said that the catering industry should not fight the price war, which is harmful to the whole industry.

△ Listening to Xiang founder Qi Lingyun

　　Qi Lingyun introduced that he has been doing catering for 16 or 17 years, but he was born in sales at the beginning and experienced the price war between the home appliance industry and the electronics industry. "Gome and Suning’s’ bloodletting package’ is skillful, and the market is bloody, but in the end Gome and Suning are very profitable. However, the catering industry is playing its own. After the price war, there is no blood bag. " Qi Lingyun said.

　　In its view, the catering industry is in full bloom, and it has come to an end to tell consumers more about what is delicious and differentiate products and prices. Qi Lingyun also said that eating is a part of life, not only for satiety, but also for enterprises to dig deep around customer needs, and what he has been doing in the process of being a catering enterprise is cultural empowerment.

　　Referring to the innovation of Sichuan cuisine, Qi Lingyun said that Sichuan cuisine is full of flavors, but in the public’s cognition, Sichuan cuisine is spicy.

　　He suggested that in the process of innovation, catering brands can broaden their perspectives and see more rich flavors. Taking hot pot as an example, hot pot can also use fish flavor and palace explosion flavor as additional products, thus forming a differentiated division.

　　Dong Zhenli, the founder of Wutou Chuanxiang and Guangfuji maocai, shared some innovative attempts of Wutou Chuanxiang.

△ Founder of Wutou Chuanxiang, founder of Guangfuji maocai Dong Zhenli

　　In the market bonus period of 2017 and 2018, the string of fragrant incense at the top of the house seized the opportunity, coupled with clear positioning, focused on building community-based stores, and at the same time achieved delicious food, cleanliness and hygiene, which is an important reason why the brand can span the cycle.

　　In terms of marketing, Taotou Chuanxiang is good at marketing through customers. "Every day, 80% of customers send a circle of friends to our store to locate our position, which is a bit of a blow to the surrounding community stores, because they are all traditional old stores, single stores and couples stores." Dong Zhenli said.

　　In addition, some innovative measures, such as handing out edible salt to customers, introducing hairy belly with "lottery tickets" to improve the ordering rate of dishes, and dancing on consumers’ birthdays, were taken.

　　Shen Sha, general manager of Moby Youchuang, mainly shared several major changes on the roadside in the past two years, emphasizing that only concentration can make innovation.

△ Shen Sha, General Manager of Moby Youchuang

　　First, from multi-brand to single brand. Shen Sha said that the roadside had achieved the scale of more than 1,000 stores because of dividends, and accumulated the ability of intensification, investment promotion and supply chain. In the past few years, it tried multi-brand development and made barbecue brands and rice noodle brands. In the past two years, it has returned to the familiar string and mala Tang track.

　　Second, pay attention to direct stores. From 2016 to 2000, there were only 7 or 8 direct stores along the road. Last year, it gradually shifted from franchise to direct sales, and opened 6 or 7 new direct sales stores. Shen Sha believes that only through the creation of direct stores will new things come out.

　　Thirdly, string innovation is difficult, and it is a very good attempt to introduce oil and halogen strings into stores. At present, in Chengdu, most of the strings are street shops, and the roadside hopes to make innovations in consumption scenes in the future, such as entering shopping centers and building shopping malls.

　　Besides, Shen Sha mentioned that the roadside also opened overseas stores in Singapore, and adopted the nostalgic style of the 1980s. In its view, Singapore’s catering brands are more presented in a modern way, and roadside stores have a sense of contrast.

　　Wang Bin, the co-founder of Juhui Cuisine, shared his views on Sichuan cuisine innovation from the perspective of supply chain enterprises, emphasized the importance of Sichuan cuisine characteristics, and put forward the direction of Sichuan cuisine standardization and innovation.

△ Wang Bin, co-founder of Juhui Meal Tune

　　In its view, Sichuan cuisine is characterized by "three more": more seasonings, more flavors and more ingredients. In addition, the cooking of Sichuan cuisine is the most complicated of all cuisines. These are the main reasons why it is difficult for large-scale Sichuan cuisine brands to develop well.

　　"When you lay out Sichuan cuisine, you should consider the seasonings, ingredients and cooking clearly. It may be easier to achieve standardization by pushing back the ingredients from the logic of the kitchen and pushing back the taste. " Wang Bin said.

　　Regarding the innovation of Sichuan cuisine, Wang Bin believes that it should also focus on three dimensions:

　　First, do a good job in quality and special things. The deeper the effort, the more real barriers can be formed.

　　Second, innovation comes from efficiency, which is the key to winning the second half of catering.

　　Third, products are only micro-innovations, and the effect is getting worse and worse. Only by doing the first two innovations well can brands have better development.

　　02. What role will the Sichuan brand play in the future development of Chinese food?

　　Although Sichuan cuisine has the largest number of stores in Chinese dinner, the chain rate is not high.

　　According to Red Meal Big Data, as of June, 2024, Sichuan cuisine brands with fewer than five stores accounted for the highest proportion, reaching 98.8%, while Sichuan cuisine brands with more than 100 stores accounted for only 0.1%. In the future development of Chinese food, the brand of Sichuan cuisine should play a more important role, and it is very important to improve the chain rate.

　　Mou Jian, the founder of Houchafing dish, analyzed the reasons for the low chain rate of Sichuan cuisine, and put forward the development path that can refer to Hunan cuisine brands.

△ After the hot pot founder Jian Jian

　　Mou Jian believes that the low chain rate of Sichuan cuisine is not because of lack of talents, poor supply chain ecology or urban soil structure, but because Sichuan cuisine is full of flavors and single products are too strong.

　　In the past, many diners were refining single items to make chains, such as grilled fish, maocai, fish with Chinese sauerkraut, etc. There were not many large Sichuan restaurants like Dongpo in Meizhou. In Mou Jian’s view, Sichuan cuisine can refer to the product structure model of Hunan cuisine brand and tap the representative classic products of Sichuan cuisine for combination, but in the process of adjusting product structure, the "root" and "soul" must be preserved.

　　For example, in Chengdu, brands such as Diet Brothers and Qiujinchuan Dish Stir-fry have already refined classic products such as Mapo tofu and Sichuan style pork. "In the process of innovation and chain of Sichuan cuisine, we can’t forget its essence. The premise of solving the core model of products is’ innovation does not forget the roots, and Sichuan cuisine is not conservative.’ "MouJian stressed.

　　Zhang Peilong, a partner of Qiujin Xiongmiao Technology, emphasized the importance of digital and intelligent means to promote the standardization and large-scale development of Sichuan cuisine.

　　Taking "Autumn Jinchuan Dish Stir-fry" as an example, he pointed out that at present, it improves quality and efficiency through standardization, digitalization and intelligence. Although there are only six or seven direct-selling stores in Chengdu at present, a set of models has been built, which took three or five years.

△ Qiu Jin Xiong Wei Technology Partner Zhang Peilong

　　Zhang Peilong also expressed his willingness to build infrastructure projects for Chinese food brands. That is, by creating a model, the front hall and the back kitchen of the restaurant are linked to help the catering brand solve the problem of improving quality and efficiency. "

　　"I hope that in the next three to five years, the Sichuan-style snack brand will be promoted throughout the country. At the same time, we also hope that this model can empower Chinese food catering counterparts to create and build together and achieve common progress in the Chinese food industry. " Zhang Peilong said.

　　Li Yang, the founding partner of Zhu Guangyu Hotpot Restaurant, said that when the supply chain is more coordinated and there are solutions, Sichuan cuisine will get better development in the next few years.For example, the case of autumn Jinchuan vegetable stir-fry is one of many solutions; Chef Fei’s style of play is also one of the solutions.

　　"Re-stack the capabilities, re-assemble, and reconstruct the cost-performance ratio and quality-price ratio. There is not much problem when Sichuan cuisine comes out. The future of catering people will be very good, and our ability is still strong." Li Yang said.

　　Li Jiang, the founder of Jibulu Steak and Seafood Buffet, shared his views on how to improve the chain rate of Sichuan cuisine, mainly from the development process and style of his own brand.

△ Li Jiang, founder of Jibulu Steak Seafood Buffet

　　Li Jiang said that Jibulu Steak and Seafood Buffet had been in operation for 13 years, and had joined the business in the early days, and then turned to direct mode. Jibulu is positioned as a long-term enterprise, opening twenty or thirty new stores every year. In its view, after the store is opened, it should be given time to grow.

　　He further said, for example, that Jibulu Steak Seafood Buffet was initially positioned as 69 yuan per capita, and after arriving in Chengdu, it was positioned as 79 yuan per capita. Later, it became a relatively high-end brand "Xiting Seafood Buffet", with a per capita price of more than 300 yuan, which was not recognized by consumers and forced to adjust the price. At the most difficult time, it was lowered to 99 yuan, and it lost 12 million yuan at that time. Now the business is basically stable, with a per capita of about 169 yuan, and the profit is ok and the capital is back.

　　In its view, catering does not mean how much money you must earn this year, but you should do it slowly and take a long-term view.

　　Li Jiang said that the company was born as a buffet, and then wanted to make the whole industry thorough.

　　First of all, in brand management, Li Jiang said that in the process of brand management, they never pursue high gross profit margin, but pay attention to providing a better customer experience. When the gross profit margin of stores exceeds 46%-47%, they will take the initiative to come down.

　　Secondly, in terms of product quality, we ensure the supply of ingredients and product quality through self-built factories, such as making steaks at a ratio of 1:1.

　　In terms of market expansion, Li Jiang said that by the end of this year, the total number of Xiting seafood self-service stores will reach 40. I went to Haikou and Sanya this year and will March into Inner Mongolia next year. At present, Xiting Seafood Buffet has reached a strategic cooperation with Vientiane Commercial. In the future, Xiting will be opened in places where Vientiane Commercial exists.

　　In addition, through multi-brand strategy to consolidate the leading position in the buffet industry. Li Jiang revealed that in addition to Jibulu Steak Seafood Buffet, Xiting Seafood Buffet and a Korean barbecue brand, the company also launched a small hot pot brand this year, and has now opened three stores.

　　"In the future development of Chinese food, Sichuan food should play the role of’ Chinese food boss’." Zhao Shuyong, chairman of Blano Western Restaurant, said bluntly.

　　He believes that Sichuan cuisine still has great opportunities in terms of market capacity and space. At present, many foreign brands of Sichuan cuisine have developed very well. On the contrary, few brands of Sichuan cuisine in Sichuan and Chongqing have gone out to open stores, and the scale can reach hundreds.

　　Liu Qiang, founder of Tan Sanniang fresh-cut beef buffet hot pot, also believes that Sichuan cuisine should be the first of the eight major cuisines.At present, the brand development of Sichuan cuisine is not so good. In essence, it is not that Sichuan cuisine is not delicious, and it is not that there are no outstanding talents, because many excellent teams have gone to hot pot. What Sichuan cuisine lacks is a team with strength and understanding of flow. Good products and continuous flow are important reasons for the brand’s popularity.

　　Liu Qiang revealed that Tan Sanniang plans to enter the field of Sichuan cuisine next year, and the slogan has been thought of, which is called "delicious and not expensive, no longer classic Sichuan flavor". Zhang Mengzhe, the founder of Qianniudao Slag Beef, also agrees that Sichuan cuisine is the first of the eight major cuisines.

△ Zhang Mengzhen, founder of Qianniudao Slag Beef

　　In its view, Sichuan cuisine is easily accepted by consumers all over the country and has great development potential in the next decade.

　　Zhang Mengzhe said that it was also because he saw the market potential of Sichuan cuisine that Qian Niu Dao entered the residue beef track last year. In his view, the residue beef is a traditional specialty food in Qionglai, Chengdu, which has formed a cost-effective customer perception in the market, so it is not necessary to innovate in taste, but in environmental and emotional value.

　　Wang Bin, co-founder of Juhui Cuisine, said that he firmly supports the development of Sichuan cuisine, and there are three changes worthy of attention in the future:

　　First of all, from the perspective of development history, Sichuan cuisine is the result of multi-party fusion, with many flavors, but the mainstream flavor of addiction is narrowing;

　　Secondly, consumers’ tastes are getting heavier and heavier, and only Sichuan cuisine can satisfy everyone’s taste buds.

　　Finally, from the perspective of consumers’ choice, when people pay more and more attention to taste, not only the taste type, but also the Sichuan cuisine itself will be reduced. The classic dishes preserved in Sichuan cuisine at present will probably be the Chinese food in ten or twenty years.

4. The king’s position-computer technology python

Using crawler technology to analyze the word frequency of the retrieved information, find the perspective of concern from high-frequency words, and tap the context of national policy changes, and the results are quantifiable.

Fourth, the actual operation

The practical application of the above theory takes the report about Beidou Industrial Park made by Dai Chunchen as an example. The report attracted the attention of senior leaders at that time, and promoted the implementation and changes of relevant industrial policies.

Original link:

Writing process:

1. Determine the topic and find the value

News from the beginning: Xinhua News Agency mentioned that Beidou satellite system won the highest scientific and technological progress award; And the award was awarded to the team, which was the first national highest scientific and technological progress award won by the team.

Discover the value point: According to the interview, there are no enterprises in some Beidou navigation industrial parks and they are vacant.

2. Establish knowledge reserves and build an article framework.

Use different search channels to establish knowledge reserves, determine the general direction through relevant seminars and forum information, and read papers in China HowNet to establish a systematic understanding of the industry and find the conflict point.

3. Find supporting materials and interviewees, and use interviews to support reports.

4. Search and verify information and cross-correlation.

(1) search local government related planning found suspicious.

/Original content/

The interesting detail is that a province in central China has issued a Beidou industrial plan, and three Beidou industrial parks have been set aside in one breath, requiring the three industrial parks to cultivate and introduce more than 500 Beidou enterprises by 2018, with a total industrial scale of more than 60 billion yuan. Another central province put forward the "Thirteenth Five-Year Plan" goal of Beidou application market with a scale of 100 billion yuan.

This is an extremely ambitious goal. Even in the National Medium and Long-term Development Plan for Satellite Navigation Industry, the scale of the national satellite navigation industry in 2020 is only 400 billion yuan. According to the proportion of 60% and 80% of Beidou system in different fields, the final scale of Beidou industry is only 240-320 billion yuan. The indicators of these two provinces have reached more than half of the above data.

Under the background of planning and setting targets in various places, cities and industrial parks compete fiercely for Beidou enterprises and Beidou talents, and the results can be imagined. According to industry insiders, some Beidou industrial parks are actually vacant in different degrees. The first problem they face is that they can’t recruit Beidou projects, and the second is that the recruited projects are "fake Beidou". Such a departure from the original intention of the establishment of the park can be imagined as a waste of government financial resources and land resources.

② Replace the interviewee’s personal subjective viewpoint with the retrieved information: it not only protects the offline interviewee, but also makes the information point more convincing.

/Original content/

As early as 2014, Yang Yuanxi, an academician of the Chinese Academy of Sciences, who took the lead in formulating the National Medium-and Long-term Development Plan for Satellite Navigation Industry, also shouted that he couldn’t understand the situation of Beidou Industrial Park in various places. According to media reports, during the National "Two Sessions" that year, Yang Yuanxi, a member of Chinese People’s Political Consultative Conference, said vehemently that the Beidou Industrial Park in China was blooming everywhere, and each park occupied thousands of acres of land. Many provinces and cities use the signboard of Beidou Industrial Park to enclose land everywhere, and many enterprises are applying for projects and funds from the government in the name of Beidou Navigation.

Yang Yuanxi’s explanation for the root cause of this chaos is the excessive supply of venues. In his view, Beidou industry is a high-tech industry, and there is not much land needed. At present, the domestic Beidou market cannot support the survival of so many Beidou enterprises. This is also the view of many people in the industry.

③ Make logical deduction in the search results, provide exclusive information and unique perspective, and ultimately affect policy decisions.

/Original content/

In China’s blossoming industrial parks, foreign capital, foreign advanced technology and management experience are introduced, which is nothing more than the migration of industries, from 1 to 100. Under this logic, the park provides tax incentives, low-priced land, and facilitates the recruitment of cheap labor. The formation of an industrial chain in the park also enables manufacturing enterprises to save costs.

However, if Beidou Industrial Park is established, most of the imported enterprises are not formed technology and management experience. Most Beidou project teams may have scientific research achievements and intellectual property rights, but how to industrialize and adapt to the market, they still need to explore while doing, and they need to complete the creation of "from 0 to 1".

Fundamentally speaking, they are makers, and Beidou industry is an innovative economy that needs incubation and growth. The growth environment needed by the innovation economy should be closer to the Silicon Valley in the United States-the high concentration of scientific research resources, the concentration of high-quality talents and specialized venture capital. This is quite different from the "three axes" of local governments to develop traditional manufacturing industries.

Five, knowledge points and practical writing skills

Classification of media texts

1. What is the (nature of the incident)-investigation report

2. (Cause) Why-Explanatory report

3. What is the (state)-feature

For example, the feature "After Zero in Beijing" depicts the working and living conditions of some employees after midnight.

4. What will happen?-Explanatory report

5. What should I do?-Comment/Research

At present, media comments have begun to transform into "think tanks", telling readers "what to do" with deeper and more systematic results.

Message/short story writing template: details+core facts+secondary facts+reasons+background+progress.

The first paragraph: details (fascinating, burying suspense): description+discussion+psychological description.

The second paragraph: the core facts (macro-expounding the background and facts of the incident in combination with the officially announced information)

Paragraph 3: Secondary facts (supplementary facts, supporting facts according to eyewitness testimony/other specific events)

Paragraph 4: Reasons (explain actions and changes)

Paragraph 5: Continue to explain the background (earlier events or similar facts show the macro background)

Paragraph 6: Latest progress

END

Director of Operations | Xie Chan

Editor | Chen Xingmeng

Original title: "Senior media people teach you how to search accurately | Media Notes"

Read the original text

　

　　Bio-agriculture refers to a new industry formed by using modern biotechnology to carry out subversive technological breakthroughs, develop core products with market competitiveness, integrate technologies and products, and provide technical and material support for agricultural production around the key links of the whole industrial chain, such as animal and plant variety breeding, health protection and high-efficiency nutrition. Bio-agriculture is divided into animal and plant seed industry, animal and plant health industry and animal and plant nutrition industry, which is a strategic and basic core industry of the country.

　　During the "Twelfth Five-Year Plan" period, significant breakthroughs were made in the research and development of high-efficiency large-scale genetic transformation technologies such as cotton, rice, corn, soybeans, wheat, cows and pigs. The market value of crop seed industry reached 111.3 billion yuan, and the market value of livestock and poultry aquaculture seed industry reached 322.6 billion yuan, ranking second in the world. Leading enterprises in seed industry have begun to appear, and a number of leading enterprises in crop seed industry and leading enterprises in livestock and poultry seed industry have been formed, and the market share of the top 50 crop seed industries has increased to over 30%. The amount and output of livestock and poultry aquaculture are among the highest in the world. At present, the average annual output value of feed enzyme preparation reaches 2 billion yuan, and more than 150 excellent functional strains of bio-fertilizer have been used, making it the highest in the world. China can produce more than 500 kinds of pesticides. The total market value of biological feed industry reaches 18 billion yuan per year, and it is increasing at an average annual rate of 20%.

　　First, the two-line method has made a major breakthrough in the utilization technology of crop heterosis, ranking the international leading level.

　　Breeding techniques such as heterosis utilization, molecular breeding, distant hybridization, somatic cell culture, ploidy breeding and mutation breeding of main crops in China have been continuously upgraded, integrated and innovated, forming a relatively complete breeding technology system. Great progress has been made in the breeding technology of mid-season indica hybrid rice in the Yangtze River valley, which has overcome the technical problem of narrow genetic basis for the utilization of traditional heterosis of rice, and the yield per mu of the cultivated hybrid rice "Y Liangyou No.2" has reached 926.6 kg. A new type of Honglian cytoplasmic male sterile rice was created by early distant hybridization between Honglian wild rice and farmer variety Liantang, and the mechanism of Honglian cytoplasmic male sterility was found out, which solved the important scientific problem of fertility restoration of Honglian strong dominant sterile line, established the breeding technology system of Honglian hybrid rice and created a number of Honglian strong dominant hybrid rice. After more than 40 years of success in three-line hybrid rice, China’s original "Research and Application of Two-line Hybrid Rice Technology" won the National Science and Technology Progress Award in 2013. The technical system of China two-line hybrid wheat has realized the material discovery, theoretical establishment, technical breakthrough and industrial application, laying a foundation for the large-scale popularization of hybrid wheat. A number of strong heterosis rice hybrids Liaoyou 9906 and Luxiang 658, strong heterosis wheat hybrid Chuanmai 59, strong heterosis cotton hybrids Zhongmiansuo 86 and Zhongmiansuo 84, and strong heterosis corn Longdan 62 increased their yield by more than 15% in the regional test. The research and application of heterosis of main crops in China is generally in the leading position in the world.Especially, rice, rape, cotton and wheat are the most prominent in the utilization of heterosis in large areas and the creation of hybrid breeding system.

　　Two, to create a number of breakthrough varieties, to ensure national food security and effective supply of agricultural products to provide effective support.

　　During the "Twelfth Five-Year Plan" period, more than 3,100 new varieties have been selected and approved in China, and 1.5 billion mu have been extended to the main producing areas. In 2014, Y Liangyou 900, a hybrid rice with strong dominance, set a world record with a large area yield of 1,026.7 kg, and achieved the breeding goal of 1,000 kg per mu in the fourth phase of super rice in China. Longjing 31, a new super rice variety, has high yield, high rice yield, outstanding large-scale production performance and great development potential, and has been popularized for 7.66 million mu. The soybean variety Zhonghuang 13 set a high yield record of 312.4 kg per mu in Huang-Huai-Hai area. Thirty-seven excellent varieties were newly bred by molecular breeding technology, including new rice varieties Wufengyou 615, Guangliangyou 272, Ningjing 3, Zhongdao No.1, F You 498, and new wheat variety Zhongmai 175. The breeding of Jingfen No.2, Dawufen No.1 and grain-saving laying hens has greatly increased the market share of domestic laying hens, and the market share of domestic laying hens has exceeded 50%. The lean Z-type Peking Duck has been transferred to leading enterprises such as Shandong New Hope Liuhe Group and Inner Mongolia Safiya Group, with a direct economic benefit of 8 million yuan, accounting for about 40% of the national large-scale meat ducks.

　　Third, an efficient breeding technology system was constructed, which improved the overall breeding level of agriculture, forestry, animals and plants in China.

　　The combination of new breeding technology and traditional breeding methods has accelerated the breeding process of agriculture, forestry, animals and plants and achieved remarkable results. The creation of high-frequency maize induction lines and the establishment of haploid automatic identification technology have achieved the breakthrough and large-scale application of the core technology of haploid breeding of strong heterosis maize hybrids in China. A new "rod-shaped" mutant germplasm suitable for high-density planting and mechanical harvesting was found in rapeseed, which provided material support for rape breeding and mechanized production with strong heterosis and plant type, and had a breakthrough significance for rape plant type breeding and planting system reform. Important progress has been made in the development of crop molecular breeding technology. 137 genes with great breeding value such as insect resistance, disease resistance, stress resistance, herbicide resistance, ideal plant type and high yield have been cloned and applied to variety molecular improvement. It is worth pointing out that scientists in China have cloned a number of functional genes with important application prospects in rice breeding, including yield trait genes GS3, GW2, GW8, GS5, Ghd7, GN4, indica-japonica wide compatibility gene S5, photosensitive sterile gene pms3, tillering control gene TE, dwarf gene D53, drought-resistant and salt-tolerant genes SKC1, SNAC1, and pest-resistant genes Xa13, SnaC1.A number of functional genes with important breeding value, such as Bph14, Bph27, Pigm, EPSP synthase, IPA1 and DEP1, have been widely used, and the research on rice gene cloning is leading in the world. In 2014-2015, there were 16 important rice gene cloning papers published in top international journals, including 11 in China, accounting for 69%. 628 functional molecular markers were obtained, and 57 new materials were resistant to diseases and insect pests. Efficient molecular marker-assisted breeding technology was established, in which the efficiency of molecular breeding for chronic diseases of wheat was improved by three times. The 6K and 60K rice genome-wide breeding chips invested and developed by Zhongzhong Group are the first rice genome-wide breeding chips in the world, which have three advantages: covering the whole genome with marker sites, accurately selecting intermediate materials and shortening the breeding cycle, and will lead a revolutionary upgrade in the field of rice variety cultivation and quality inspection in China. A number of maize haploid induction lines with an induction rate of more than 8% were developed, the doubling technique was optimized, and a practical and efficient maize haploid breeding technology system was established and applied to breeding practice. The mechanism and mode of mutation induced by space environment and ground simulated space environment elements are expounded, and a new system of space engineering breeding technology of "continuous selection and directional tracking screening of multi-generation mixed lines" is established. The design of ground simulated space mutation target room and sample processing procedures such as high-energy mixed particle irradiation and physical field treatment were optimized, and the technical methods of ground simulated space environment mutation breeding were improved.Continue to improve the microspore culture technology of cabbage and Chinese cabbage, the somatic cell fusion technology of cabbage and mustard, and the anther culture technology system of pepper, and establish the microspore culture, somatic cell fusion and anther culture technology system. Haploid induction, space mutation breeding, conventional breeding and heterosis utilization were combined to create 210 specific new germplasm on corn, rice, wheat, cotton, vegetables and other crops. Important progress has been made in the construction of high-generation breeding parents and polyploid breeding technology for forest and fruit trees, which has significantly shortened the breeding cycle. In animal breeding, a fast and accurate new method for estimating the breeding value of TA-BLUP genome and a strategy for genome selection of low-density SNP chip are proposed. A high-density SNP chip genotyping data analysis platform with independent intellectual property rights was established, in which the accuracy of marine biological typing was improved by 20% compared with the international level. A molecular and cell breeding technology system based on genome-wide selection and embryo engineering technology has been established, which has been initially applied to the breeding of dairy cows and breeding pigs, marking that China dairy cattle breeding technology ranks among the world’s breeding powers.

　　Fourth, the innovation ability of germplasm resources has been significantly improved, providing an important genetic basis for variety breeding.

　　Through collaborative research, China has more than 470,000 agricultural germplasm resources, ranking second in the world, and 15,000 excellent germplasm resources have been identified and screened. The innovation of rice germplasm is leading in the world, the innovation of wheat germplasm with high yield and disease resistance is advanced in the world, and the innovation of maize germplasm has been significantly improved. A database of "molecular identity cards" for crop germplasm has been initially established, including about 30,000 copies of rice, wheat and corn, ranking among the top in the world. The technical regulations, data standards and data control norms for the identification of more than 150 crop germplasm resources were formulated, and the basic agronomic traits of 100% germplasm resources preserved in germplasm banks, nurseries and test-tube seedling banks were identified, and the resistance, stress resistance and quality characteristics of more than 30% stock resources were evaluated. Aiming at the main crops such as rice, wheat, corn, soybean, cotton and rape, a phenotypic accurate identification model with multi-point and efficient data collection has been established for many years, and the identification methods and standards of urgently needed breeding traits such as disease and insect resistance, stress resistance, quality, high nitrogen and phosphorus efficiency and suitability for mechanized operation have been developed, and a few traits have been accurately identified for about 2,000 germplasm resources. An accurate genotyping model based on SNP chip and resequencing technology was established, and the technique of mining important trait genes in germplasm resources by using association analysis technology was gradually popularized and applied in rice, wheat and corn. The description specification, data standard and data quality control specification of main crop germplasm resources were developed, and the database group of crop germplasm resources in China with a total data of 300GB was establishedA series of crop germplasm resources application software systems, such as "China Crop Germplasm Resources Information System (CGRIS)", have realized the information management of crop germplasm resources and the service of sharing materials and information.

　　By means of distant hybridization and induced mutation, the genetic basis of crops will be broadened, and a number of wheat germplasm resources will be created, including new excellent materials with common ice, many flowers and many fruits, new materials for transferring local varieties with high pre-harvest sprouting resistance in Sichuan, new materials for solid lodging-resistant wheat, innovation of parents with resistance to big spike and early maturity, creation and identification of dwarf wheat/Elytrigia elongata translocation lines, creation and identification of new powdery mildew-resistant wheat/rye translocation lines, and dwarf wheat. A number of backbone parent materials Zhou 8425B, Lumai 14, common wheat-tufted wheat 6VS/6AL translocation line and common ice line were created and effectively utilized. It has played an important role in national wheat breeding and become a new backbone parent; 6VS/6AL translocation line, a distant disease-resistant parent of common wheat, is highly resistant to powdery mildew and stripe rust, and has good agronomic characters. Fifteen varieties such as Shimai 14 and Young Mai 18 have been bred as parents. Chuanmai 42 and Chuanmai 47 bred from synthetic wheat have been widely popularized in southwest China. Pubing 3504 and Pubing 3228, new germplasm with many flowers and grains, began to play a role in the cultivation of new wheat varieties.

　　Through cell engineering, transgenic technology and other technologies, fish germplasm innovation ranks in the forefront of the world. Genetic resources with disease resistance, rapid growth and high quality have been obtained. At present, there are only a few families of genetically modified economic fish with stable inheritance in the world. China has successfully bred homozygotes and their families with completely independent intellectual property rights, with fast growth and high feed conversion efficiency. Disease-resistant grass carp was produced on a large scale by crossing gynogenetic grass carp with common grass carp. From 2011 to 2015, 600 million disease-resistant grass carp fry were demonstrated and popularized, which produced remarkable economic and social benefits.

　　Five, a major breakthrough was made in the research of functional genes of animals and plants, which effectively supported the development of animal and plant breeding technology.

　　China took the lead in constructing the whole genome sequence frame map of rice, wheat A and D chromosomes, cotton, rape, cucumber, Chinese cabbage, cabbage, watermelon, etc., and resequenced many crops, identified a number of important genome segments and developed related molecular markers, constructed the ultra-high density genetic map of major crops, and promoted the exploration of important genes such as pest resistance, stress resistance, high quality and high yield of major crops such as rice and wheat. Based on the research platforms of functional genomics, proteomics and metabonomics, the molecular basis of yield, plant type, quality, resistance and fertility of rice, wheat, corn, cotton, rape and cucumber was preliminarily analyzed, and the method and theoretical basis of variety improvement were innovated. A stable and efficient TILLING molecular mutation breeding platform for rice and wheat was established. Using the new generation DNA sequencing technology, the method of Qualcomm quantitative genotype identification was first developed, and the rapid location of quantitative trait QTLs of Qualcomm quantity based on sequencing was realized. Compared with the molecular marker widely used at present, it is 20 times faster and 35 times more accurate. A new breakthrough has been made in gene expression regulation technology, and the technical system of CRISPR/Cas9 genome fixed-point editing of plants and animals has been established for the first time, and it has been successfully applied to rice and wheat.

　　In the field of agricultural animals, the genome sequencing of oysters, carp, grass carp, Beijing duck and other animals was completed, and the first fine sequence map and high-density variation map of oysters, carp, grass carp, duck and cashmere goat were constructed, which promoted the evolution and functional genome research of shellfish, fish and waterfowl; The revelation of duck immune genetic mechanism laid a theoretical foundation for poultry disease-resistant breeding. Complete the comparative genome sequencing of Tibetan pigs and Rongchang pigs, establish a joint analysis platform of agricultural animal transcriptomics and proteomics, and a platform for disease resistance gene mining and molecular marker selection and evaluation, and identify a number of functional genes of important economic traits of pigs, cattle and sheep. Breaking through the bottleneck of sequencing technology with high complexity of marine invertebrate genome, the oyster genome sequence was obtained, which initially revealed the molecular mechanism of network regulation for oyster to maintain homeostasis in vivo. In the field of fruits and flowers, the world’s first genome sequence splicing and annotation of Dangshan crisp pear, sweet orange and Phyllostachys pubescens was completed, and the first fine genome map of plum blossom was constructed. These research results have been published in the top international journals Nature and Nature Genetics, which indicates that China has made a major breakthrough in gene resource mining and reached the international advanced level.

　　Six, the development of bio-agriculture Industry-University-Research tube combination mode runs efficiently.

　　During the "Twelfth Five-Year Plan" period, we will further improve and establish a variety of fruitful bio-agricultural collaborative research development models that closely combine the "Industry-University-Research Management". In the past five years, the top 15 varieties of food crops have been almost all the results of joint research by major superior scientific research units, universities and enterprises. The research, development and popularization of maize variety Zhengdan 958 and wheat variety Aikang 58 are successful models. The wheat variety Bainong Aikang 58, which won the first prize of national scientific and technological progress in 2013, was jointly developed by Henan Institute of Science and Technology and five companies, including Henan Zhongzhong Lianfeng Seed Industry, and built a "chief+core" achievement popularization model. The breeder and variety right unit are the "chief experts and chief extension units" for achievement transformation, responsible for ensuring the original seed and supporting technologies, and five major companies, including Henan Zhongzhong Lianfeng Seed Industry and Henan Huafeng Seed Industry, are the "core extension enterprises". Regional responsibility has increased the popularization speed by 8-10 times compared with the traditional model, and the annual maximum planting area has reached more than 43 million mu, which has become a successful example of rapid transformation of wheat scientific research results. In animals, a commercial breeding model combining Industry-University-Research was initially formed. For example, the cultivation of high-quality layers "Jingfen, Jinghong" is a long-term cooperation between Beijing Yukou Poultry Industry Co., Ltd. and China Agricultural University. South China Agricultural University and Guangdong Wenshi Food Group have successfully cultivated and popularized Huanong Wenshi No.1 pig mating line, with a scale of more than 10 million pigs.

　　Seven, the innovation ability of bio-agricultural enterprises has improved significantly.

　　The application of new frontier technologies in biological breeding, the construction of variety test system and the application of information management system of breeding data have greatly improved the commercial breeding ability of seed enterprises, and the cultivation ability of breakthrough new varieties has been significantly improved. Driven by the scientific and technological innovation of global seed industry, the development mode of biological seed industry in China has undergone revolutionary changes, and the standardization and specialization of seed production and the commercialization rate of seeds have been greatly improved; The independent innovation ability of enterprises has been significantly enhanced, and a number of leading enterprises and scientific and technological enterprises with integrated education, reproduction and promotion have developed rapidly; The concentration of seed industry has been continuously improved. At present, the market share of the top 50 enterprises in crop seed industry has increased to 32.8%. The market value of crop seed industry in China reached 111.3 billion yuan, livestock and poultry seed industry reached 322.6 billion yuan, both ranking second in the world, and the market value of forest seed industry was estimated to reach 200 billion yuan. Longping Hi-Tech Seed Industry established Longping Hi-Tech Seed Industry Science Research Institute on the basis of Hunan Yahua Seed Industry Science Research Institute, and established an enterprise-oriented and market-oriented group independent research and development system. Relying on the two-line hybrid rice variety breeding technology developed by Academician Yuan Longping and other teams, a number of hybrid rice varieties with independent intellectual property rights, such as Fengliangyou No.1 and Xinliangyou No.6, with a cumulative promotion area of more than 10 million mu, have been successfully bred through the extensive application of the joint research mode of science and enterprise. At the same time, a number of leading enterprises with integrated breeding, breeding and promotion with strong independent research and development capabilities, such as Longping Hi-Tech, Fengle Seed Industry and Golden Nonghua, have also been cultivated.

　　Enterprises such as Zhongzhong Group and Denghai Seed Industry take the research and industrialization of excellent new varieties such as Jingke 968 as the common interest point, and the research and development consortium of new corn varieties in Beijing National Modern Agricultural Science and Technology City, which is jointly established by superior scientific research units, not only promotes the rapid popularization of varieties, but also ensures the stable performance growth of enterprises. Shandong Luyan Company cooperated with Crop Research Institute of Shandong Academy of Agricultural Sciences to promote the wheat variety Jimai 22, which not only created huge economic benefits, but also made Shandong Luyan develop into one of the largest professional wheat seed enterprises in China.

　　The agglomeration effect of seed industry innovation elements in biological seed industry enterprises is prominent, and the independent innovation and biological service capabilities of enterprises are rapidly improved. For example, Huada Gene has integrated a large platform from genome to gene mining to molecular breeding, and has accumulated more than 20,000 genome data of agricultural species, with more than 80% of global agricultural genome data; In the aspect of gene mining, relying on the Qualcomm genotyping platform of Huada Gene, more than 300 important agronomic/economic trait control sites have been obtained, and the annual throughput of the platform has reached more than 1000 genes; In molecular breeding, it has been possible to obtain new varieties quickly in two years and five generations, and more than 15 new strains and varieties have been obtained. Based on Qualcomm quantitative genome sequencing and information analysis, BGI genome-wide molecular breeding technology platform uses high-density genetic map rapid construction and trait-related gene location, uses conventional breeding methods of hybridization and backcross, and uses genome-wide high-density molecular markers to carry out precise selection breeding of excellent individual plants, which will break through the bottleneck of long period, poor predictability and low selection efficiency of traditional breeding, and make rapid, efficient and controllable precise breeding methods possible, with great potential for popularization and application.

　　In addition, Zhongyu Jinbiao (Beijing) Biotechnology Co., Ltd., which was jointly established by eight corn enterprises with the core of Beidahuang Kenfeng Seed Industry Co., Ltd. and Chinese jade enterprises, and Huazhi Rice Biotechnology Co., Ltd., which was jointly founded by 12 influential seed companies in China rice seed industry, including Longping Hi-Tech, Shennong Dafeng, Fengle Seed Industry and Zhongzhong Group, applied molecular breeding to serve seed enterprises to create the market in the shortest time.

　　Eight, the rapid development of bio-agricultural industrialization has improved the ability of food security in China.

　　Driven by the strategic emerging industry policy and a series of special projects, the national biological seed industry enterprises have achieved initial results in integrating the existing regional seed resources, innovating the seed industry development model, promoting the integration of breeding, reproduction and promotion, and enhancing the sustainable development capability of China biological breeding industry. The corn varieties Demeiya No.1 and No.3, which were bred and approved by the Northern Wilderness Kenfeng Seed Industry and the superior science and education units, have the characteristics of early maturity, high quality, high yield, disease resistance, density tolerance, lodging resistance and suitability for mechanized harvesting, and have created new breakthroughs in corn planting in cold, high latitude and cold areas, in planting density, in the yield of early-maturing varieties and in cultivation measures. The industrialization of these varieties is 100 billion Jin of grain in Heilongjiang Province. Shandong Luyan Company planted 42 million mu of wheat varieties in and out of the province with this special promotion, increasing production by 840 million kg and increasing social benefit by 1.76 billion yuan. While promoting farmers to increase production and income, it is of great significance to improve the national wheat production capacity, break the threat of foreign seed industry to China’s domestic market and ensure national food security.

　　Modern biological seed industry is a complete industrial chain, including germplasm innovation, variety breeding, seed production, seed processing and seed marketing. The essence of seed industry competition is the competition of scientific and technological innovation strength, and the focus of competition has expanded from varieties to genetic resources and patented technology. First of all, how to combine traditional biological breeding with modern biotechnology has become the key to establish the scientific and technological innovation system of seed industry. It is necessary to persistently promote the project of improving biological breeding ability, accelerate the creation of new breeding materials and the improvement of existing breeding resources, and realize the industrial upgrading and transformation of crop breeding from traditional empirical breeding to scientific and precise breeding. Secondly, continue to promote the upgrading project of R&D infrastructure, further supplement and improve the facilities and equipment of commercial breeding system, strengthen the scientific and information construction of variety testing points, build and form a crop breeding system in the whole ecological region, and support the rapid development of commercial breeding R&D; Third, we should further explore new ideas of utilizing and integrating the superior resources of existing scientific and educational institutions, promote the creation and industrialization of major new varieties, speed up the creation of new varieties and popularize the research of key technologies, enhance the innovation and industrialization capabilities of major varieties of enterprises, accelerate the upgrading of new varieties of national biological breeding and the upgrading of modern seed industry, and continuously enhance the driving force of bio-agricultural industry to support national economic and social development.

　　Chinese Academy of Agricultural Sciences (CAAS)

　　Liu luxiang