One second, two seconds, three seconds… Several "code farmers" from Beijing Xinchuang Enterprise sat in front of a laptop, holding their breaths and concentrating, their hearts seemed to beat at the same frequency as the second hand.

At the 14th second, the computer desktop "lit up" smoothly, and the laboratory was suddenly full of joy.

From fighting each other, to clenching their fingers into fists, Tongxin has joined forces with upstream and downstream enterprises in the industry to jointly promote the development of domestic operating systems.

In the rapid iteration of technology, the boot time of domestic operating systems has been gradually shortened, finally achieving a 14-second leap in 2022.

In March 2022, Tongfang laptops equipped with Loongson 3A5000 4-core processor, Tongxin UOS operating system, and Kunlun BIOS firmware achieved a leap in 14-second boot time, representing that the computers of "China Core" and "China Soul" are moving from "usable" to "easy to use", expanding the Chinese people’s place in the information technology industry that Intel and Microsoft have occupied for many years.

Each line of code leaping towards "14 seconds" hides the creativity and ambition of several generations of "Beijing code farmers". They represent Beijing’s "soft power", some are white-haired gentlemen who have been fighting for decades, and some are just entering the industry. The difficulties in the chain of information technology application and innovation are making key breakthroughs in their side-by-side struggles.

Loongson CPU out of the "darkest hour"

Boot speed is the first impression of computer performance to users. 10 years ago, it took 10 minutes or even longer to open a computer equipped with domestic hardware and software.

CPU (Central Processor) is the heart of the computer. If you want to speed up the computer, you must first pass this hurdle. Do Chinese people have their own CPU?

Yes. In the early morning of August 10, 2002, the computer installed with the "Loongson No. 1" CPU was successfully started, ending the history of the Chinese people relying entirely on imported CPUs to manufacture computers. In 2010, the Chinese Academy of Sciences and Beijing jointly funded the establishment of Loongson Zhongke Company, hoping that the R & D results will be accelerated and industrialized.

However, just over two years later, Longxin Zhongke fell into the "darkest moment".

The Loongson team with strong academic taste has been focusing on improving CPU performance, but has not come up with a general-purpose CPU that meets the mainstream needs of the market. The high investment in research and development has made the company’s funds tight, and even unable to pay salaries for a while, resulting in the loss of talent.

"This crisis forced us to recognize the reality." Founder Hu Weiwu realized that the R & D staff of "Shanghai" gave up the establishment of the Chinese Academy of Sciences, but forgot to pay attention to the real needs of the market. In other words, although the organization has been transformed, the concept has not kept up.

Hu Weiwu, Chief Engineer and Chief Designer of Loongson, Institute of Computing Technology, Chinese Academy of Sciences

At that time, the mainstream CPU in the market was a multi-core design. Intel’s main focus was dual-core and quad-core. In order to be superior, Loongson started with eight cores. Hu Weiwu admitted that the premise of "more people and more power" is that everyone must be strong. Although Loongson has eight cores, the performance of each core is not as good as that of humans. Loongson’s CPU was not accepted by the market at that time, and the reason is very simple – it is not easy to use.

After several years of detours, Loongson finally put down its "body" and turned its attention to the CPU in the field of industrial control, and then successfully applied it in the field of information technology. In constant trial and error and iteration, Loongson’s revenue exceeded 100 million yuan in 2015, achieving break-even for the first time.

From 2015 to 2020, the performance of Loongson increased by 10 times, which made it possible to support 14-second boot. Tongfang’s computer, whose boot time was shortened to 14 seconds, was equipped with the CPU of the Loongson 3A5000 series, and its performance was close to the mainstream level of open market CPUs.

Domestic operating system is just emerging

For the majority of computer users, the classic icon of the Windows operating system is deeply etched in their memory. The CPU is the heart of the computer, and the operating system is the soul. If Godson is benchmarking Intel, then who can benchmark Microsoft?

In 2011, when Hu Weiwu was struggling for a higher-level CPU, Liu Wenhuan, general manager of Tongxin Software, decided to start from scratch and build a domestic operating system.

"If conquering chip technology is like climbing the Himalayas, solving the domestic operating system is exploring the Mariana Trench." Before that, he worked in an information security company for more than a decade and increasingly felt that if the operating system bottleneck could not be solved, information security could only be on paper.

In the same period, a group of software companies with the same ideals were born in China. But the ideal is full and the reality is skinny. The first wave of early adopters found that computers equipped with domestic operating systems are not only slow, but also unable to chat, work and play games as normally as Windows. Although new domestic systems continue to be launched, these software companies have fallen one after another in the face of the gap in technology and the cruel choice of the market.

Overcoming difficulties cannot be solved by one’s own efforts. To solve the user pain points of slow boot and short battery life, CPU, operating system and other industries must jointly tackle key problems.

In 2019, Tongxin Software Technology Co., Ltd., jointly established by multiple domestic operating system manufacturers, was established, headquartered in Beijing Economic Development Zone Xinchuang Park, and established technical support institutions, R & D centers, and general software and hardware adaptation centers in Wuhan, Shanghai, Guangzhou, and other places.

From fighting each other to clenching their fingers into fists, Tongxin has joined forces with upstream and downstream enterprises in the industry to jointly promote the research and development of domestic operating systems. In the rapid iteration of technology, the boot time of domestic operating systems has been shortened step by step, and finally a 14-second leap has been achieved in 2022.

"The gap between domestic operating systems and the products of top international manufacturers has narrowed from 10 years or more to three to five years," Liu Wenhuan said.

Today, the Tongxin operating system has been implemented in a number of key industries such as banks and telecom operators, and the latest home version was also unveiled at the beginning of this year. However, the new domestic operating system still faces the risk of "supply cut" in the upstream open-source community, which in turn affects the sustainable development of the industry.

"The reason is that the root community based on Linux open source systems in China is abroad." Liu Wenhuan said that the root community can help operating system manufacturers get rid of the constraints of the upstream open source community and get better protection at the level of information security. To put it figuratively, the "supply chain" should also be secure.

Two months after achieving 14-second boot, based on the world’s three major independent open-source communities, Tongxin released China’s first desktop operating system root community "Deepin Community", starting from "roots", mastering the development rights of open-source operating systems, upstream community dominance, and attracting global enthusiasts to contribute code and ideas for domestic operating systems.

"Raise" an autonomous industrial chain

In 2014, the popular Windows XP system stopped serving, and for a time, a large number of enterprises and individual users were in disarray. Although most functions can still be used normally after the shutdown, they cannot get Microsoft vulnerability patches and system upgrade support, and are vulnerable to viruses and hackers.

Six years later, Windows 10 was discontinued, and the exact same situation played out. This further stimulated Beijing’s drive to build an independent innovation industry system.

Looking back 30 years ago, Hu Weiwu, who was still a doctoral student at the Chinese Academy of Sciences, needed to use a high-performance computing machine that had just been imported from abroad for his experiments, but the computer’s password was in the hands of foreigners and needed to be monitored in a glass house.

Hu Weiwu, chief engineer of the Institute of Computing Technology of the Chinese Academy of Sciences and chief designer of Loongson, accepted an exclusive interview with CCTV

This picture was deeply engraved in his heart. Therefore, when Loongson was just starting out, all the well-known companies that could think of came to Hu Weiwu to discuss technology licensing cooperation. "I understand these behaviors as’surrender the gun and not kill ‘!" He saw that behind the technology licensing was to make Loongson give up the ability to innovate and develop, so he decisively refused.

Thirty years later, the young man in red became a white-haired gentleman, and Hu Weiwu launched another more thorough and difficult "entrepreneurship".

The global information industry is mainly built on Wintel (Microsoft-Intel Alliance) and AA (Android-ARM) two ecosystems based on Instruction Set Architecture and chip design. If you want to produce CPUs that match them, you must first obtain the Instruction Set Architecture "license".

"In order to achieve a fully independent innovation CPU, we must also achieve autonomy at the underlying technical level of the Instruction Set Architecture." In 2021, LoongArch officially released LoongArch, the LoongArch autonomous command system architecture of Loongson, achieving a major technological breakthrough in its ecological construction. This marks that LoongArch has moved from a follow-up development to a completely independent development in terms of independent information technology system and industrial ecological construction.

The Loongson 3A5000, which supports a 14-second boot time, is based on the LoongArch autonomous command system architecture and no longer requires foreign authorization.

One innovation breakthrough after another, tempering the Beijing Xinchuang industry chain: ZTE database, Guoke Tianxun avionics bus protocol chip, QINGTENG and other global benchmarking products were born, the domestic information technology system was initially formed, Beijing Economic Development Zone Tongming Lake National Xinchuang Park, has gathered more than 90% of the country’s information technology leading enterprises, forming a high-performance chip, operating system, database, machine end point, system integration, cyber security services and other industry chain Xinchuang industry ecosystem.

Beijing Economic Development Zone National Xinchuang Park Tongxin Software Technology Co., Ltd. "Ecological Adaptation Dispatch Center"

"Some products are like raising pigs, which can be slaughtered for meat in one year; some products are like raising cattle, which can be plowed and worked in three years; our products are like raising children, which can be raised for 20 years." Hu Weiwu compared technological research to "raising children", which vividly condensed the difficult process of information technology breakthrough, and also foreshadowed that the autonomy of the credit creation industry still has a long way to go.

The "Beijing code farmers" who have worked hard for many years still need to make greater innovation breakthroughs in order to benchmark the international first-class and create a solid "foundation" for China’s economic digital transformation and industrial chain upgrade.

Article | Interesting understanding of business, Li Wenqi

In addition to selling cars, what else can car companies sell? The answer may subvert your perception.

Recently, Huiding Insurance Brokerage Co., Ltd. (hereinafter referred to as "Huiding Insurance Brokerage") changed its corporate name to NIO Insurance Brokerage Co., Ltd. This move has attracted widespread attention because it is understood by industry insiders as the acceleration of NIO’s layout in the insurance sector.

Image credit: Qichacha

In recent years, not only NIO, but also the number of new energy vehicle companies that value the auto insurance market has gradually increased. Xiaopeng, Ideal, BYD and Tesla have all made plans.

Dong Hao, a veteran in the automotive industry, said that compared with traditional property insurance companies, new energy vehicle companies entering the new energy vehicle insurance market have more advantages in vehicle loss assessment and insurance premium estimation. Car companies can use this as a service breakthrough point and develop more high-profit after-car ecosystem services.

But just like the two sides of the coin, can the beautiful new energy auto insurance really help NIO develop the after-car ecosystem? And, how much support will the continuous cross-border NIO give to the auto insurance business after the launch of mobile phones, charging piles and other products? This may be the point that the current industry pays more attention to.

01. Crowded car insurance track, NIO is catching up

According to the latest statistics released by the Ministry of Public Security, as of the end of September 2023, the national new energy vehicle ownership reached 18.21 million, accounting for 5.5% of the car ownership. From the first to the third quarter of 2023, 5.198 million new energy vehicles were registered nationwide, an increase of 40% year-on-year, accounting for 28.5% of the new car registration.

There is no doubt that the outbreak of the new energy vehicle market has made new energy vehicle insurance a huge blue ocean market. Soochow Securities estimates that by 2025, the scale of new energy vehicle insurance premiums will reach 186.50 billion yuan, accounting for 17.9% of the total proportion of vehicle insurance premiums; by 2030, this scale will reach 454.10 billion yuan, accounting for 32.1% of the proportion of vehicle insurance premiums.

For this huge and promising market, a number of new energy vehicle companies have entered the market.

In July 2018, XPeng Motors established Guangzhou XPeng Motors Insurance Agency, which was later renamed Guangzhou Smart Choice Consulting Services Co., Ltd.; in 2020, Tesla Insurance Brokerage Co., Ltd. was established in Shanghai; Li Auto also fully acquired Yinjian Insurance Brokerage Co., Ltd. in June last year, and later changed its name to Beijing Ideal Insurance Brokerage Co., Ltd. At the 2022 Annual General Meeting, BYD Chairperson Wang Chuanfu said that BYD would enter the new energy automobile insurance industry.

There are many benefits to the deployment of new energy vehicles in the field of auto insurance – after obtaining the relevant insurance license, new energy vehicle companies can configure insurance through car owners to form a complete closed loop of car manufacturing, sales, and after-sales services, which is expected to become a new profit growth point for car companies.

In this context, it is logical for NIO to accelerate the layout of insurance. As early as the beginning of 2022, NIO invested in the establishment of NIO Insurance Brokerage Co., Ltd., with a registered capital of 50 million yuan; but unfortunately, until the company was cancelled, the company did not obtain relevant qualifications, let alone carry out related insurance business.

The reason is actually very simple. Insurance qualifications themselves are a scarce resource. In recent years, the insurance intermediary market has developed rapidly, but there are also pain points of uneven operation quality of intermediaries. Regulators have tightened the approval of insurance intermediary licenses.

But this did not discourage NIO’s determination to explore the insurance market, and instead looked for a "curve" entry route. In December 2022, Anhui NIO Data Technology Co., Ltd., controlled by NIO founder Li Bin, wholly invested in Huiding Insurance Brokerage, and then the original executives also withdrew one after another. It was not until September this year that Huiding Insurance Brokerage changed its name to NIO Insurance Brokerage, and NIO finally went official in its own insurance business.

Picture source: NIO Insurance Broker official website

For this acquisition, NIO did not disclose the specific transaction amount. But according to the market situation, it will not be too low. For example, when BYD transferred 100% equity of Yi’an Property Insurance this year, it spent 4 billion yuan to invest in insurance licenses with higher "gold content". In this regard, some market analysts said that the application for relevant license qualifications in the insurance industry is relatively long. NIO’s operation of Huiding Insurance Brokerage is behind "using money for time". It is naturally easier to buy chickens and lay eggs than to raise big chickens and then lay eggs.

"But the insurance industry is more complicated, and it’s not a one-day job." Zhang Xiang, a visiting professor at the Yellow River Institute of Science and Technology and an automotive industry research institute, said to "Interesting Business": "NIO obtains qualifications through acquisitions, and then opens up sales, insurance, after-sales and other links. For the insurance business, it can deeply cultivate the precise customer group, which is a big advantage. But it should be noted that new energy vehicle insurance is not a profitable business at the moment."

02. Is there enough "ammunition"?

The license qualification is grafted through the "banknote ability", and the subsequent challenges that NIO has to face are the financial ability, technical ability and network layout. No matter what, stronger "banknote ability" is required. "Especially the financial ability level is a big test for new energy vehicle companies," said Mr. Fei, an industry insider.

Because behind the blue ocean of new energy vehicle insurance, there is a hidden high compensation pressure and the resulting general loss. Shenwan Hongyuan Group’s research report shows that the current new energy vehicle insurance compensation rate generally exceeds 85%, and the industry is facing greater underwriting loss pressure.

Zeng Yi, general manager of China Pacific Insurance Property and Casualty Insurance, has also publicly stated that the insurance rate of new energy vehicles is nearly double that of fuel vehicles, and the year-on-year increase in automobile travel in the first half of this year has posed a certain pressure on the underwriting cost of new energy vehicles. China Pacific Insurance’s 2022 interim results show that the new energy vehicle insurance premium grew rapidly in the first half of last year, accounting for 6.6%. However, the new energy vehicles underwritten by Pacific Insurance Property and Casualty Insurance are still losing money.

A set of data obtained by the reporter of the Economic Observer also shows that the insurance rate and compensation rate of new energy vehicles are at a high level. In the first half of 2023, the number of new energy vehicle insurance settled compensation cases increased by 1021.9% year-on-year, and the average compensation for resolved cases was 5801 yuan, an increase of 764 yuan compared with the same period in 2022. However, the average insurance premium for new energy vehicle insurance was only 4081 yuan, a decrease of 47 yuan compared with 2022.

All kinds of phenomena have confirmed that the new energy compensation amount is currently much higher than the insurance premium income. This also means that all players entering the new energy vehicle insurance field must prepare sufficient ammunition. So, is NIO ready?

At the end of August this year, NIO-SW (09866) announced its unaudited financial results for the second quarter ended in the first half of 2023. Data show that NIO’s revenue in the second quarter of 2023 was 8.7717 billion yuan, a year-on-year decrease of 14.8%; gross profit was 870 billion yuan, a year-on-year decrease of 93.5%; net loss was 6.0558 billion yuan, an increase of 119.6%; adjusted net loss was 5.4457 billion yuan, an increase of 140.2%.

Image source: Screenshot of earnings report

From the perspective of the general environment, new car-making forces have shown varying degrees of losses; in the first half of this year, Li Auto’s total revenue was 47.44 billion yuan, and its net loss was 3.24 billion yuan. In comparison, NIO’s loss situation is much more serious.

According to the annual report of NIO-SW (09866), between 2018 and 2022, although NIO’s total revenue is growing, it has been in a state of loss. The losses in the five years were 23.328 billion yuan, 11.413 billion yuan, 5.3041 billion yuan, 4.02 billion yuan and 144.37 yuan. By the first half of this year, NIO’s net loss has exceeded 10 billion yuan, which is 10.926 billion yuan.

What can be seen is that in the context of the recovery of the new energy vehicle market in the first half of this year, NIO still maintained a situation where revenue and gross profit continued to decline and losses continued to expand. Whether it is a single quarter or the entire first half of the year, NIO’s net profit attributable to the parent set a record low for the same period in history.

In terms of delivery, NIO’s situation is also not optimistic. According to public data, NIO delivered 15,641 vehicles in September this year, an increase of 43.8% year-on-year and a decrease of 20% month-on-month. It was the most severe decline in the sales list of new energy vehicles in September.

Revenue decline, delivery decline, but NIO did not reduce investment. According to the financial report data, in the second quarter of this year, NIO’s development investment reached 3.34 billion yuan, close to Tesla’s 3.98 billion yuan, but significantly higher than the ideal 2.43 billion yuan and XPeng Motors 1.37 billion yuan. Statistics can be seen from the previous data, starting from the fourth quarter of 2022, NIO’s R & D expenses have exceeded 3 billion yuan for three consecutive quarters.

It is equivalent to saying that behind NIO’s bet on auto insurance, NIO’s own financial performance and delivery are not optimistic. In the future, whether it can provide support at the auto insurance level depends on the importance of the business in the NIO ecosystem.

"If NIO’s main business is doing very well and can give greater support to the auto insurance business, then overall, auto insurance must be the icing on the cake for NIO," Mr. Fei added: "On the contrary, if its own losses increase, coupled with the high underwriting pressure of auto insurance, the pressure on NIO will be relatively large in the short term."

03. Crossing the border all the way, what is NIO in a hurry?

To the outside world, NIO is less and less like a car company. This indifference is mainly due to NIO’s full range of crossovers – mobile phones, charging stations and now car insurance business.

In June this year, it was reported that the NIO mobile phone had passed the MIIT radio approval; as expected, on September 21, NIO Innovation and Technology Day, NIO released the first ship mobile phone, NIO Phone. According to Li Bin, "NIO makes mobile phones not because mobile phone companies cross the border into the automotive industry, nor do they rely on mobile phones to make money, but NIO users need a mobile phone that is undoubtedly linked to NIO."

But in the eyes of many users, this is not the case. On social platforms, many netizens complained that "it is easier to adapt NIO to more models. The probability of buying another mobile phone alone is not high, and buying a car and giving a mobile phone is almost the same." "It is obviously something that can be done by an app, but you have to develop a mobile phone!" The topic of who the NIO mobile phone is sold to has also triggered widespread discussion.

Image source: Weibo

In addition to the heavy injection of mobile phones, NIO also continues to invest in the field of supplementary energy. By the end of 2022, NIO had 1,315 replacement stations; in early 2023, Li Bin put down his big talk and wanted to build another 1,000 replacement stations. According to NIO’s official data, as of October 20, NIO has arranged a total of 1,969 replacement stations, 3,252 charging stations, and 936,544 third-party charging piles.

Industry analyst Yu Shengmei said that the current construction of power stations is fragmented and chaotic, and the industry is expected to enter the fast lane after the establishment of the national standard. Whoever has the first-mover advantage will be able to enjoy the dividends first.

But at present, it is difficult for the NIO power exchange model to rely on itself to make profits in the short term. According to the calculation of Oriental Securities, generally speaking, the power station reaches break-even, and the utilization rate is about 20% or more, that is, each station needs to serve 88 times a day to barely make a loss. According to NIO President Shen Fei, the break-even line of NIO power station is about 50-60 orders a day, and the current average daily order volume of NIO power station is 35-36 orders.

From a product perspective, this is indeed a good story, but so far, this good story has not brought much benefit in business practice.

As early as 2013, Tesla had experimented with replacing power stations in the United States, but was troubled by factors such as construction costs and profitability, and finally chose to give up. Similarly, behind the replacement of power by NIO owners is the reality that NIO "keeps changing power and loses money". Because the cost of adding replacement stations is extremely high, it is a typical asset-heavy business.

The data shows that the cost of the first generation of NIO substation is about 250-3 million, about 205 are established, and the cost of the second generation substation is 1.50 million yuan, and the number is 1100. According to this data, NIO has roughly invested more than 5 billion yuan in the substation.

Since June this year, NIO’s third-generation power station has maintained a construction speed of 120-150 seats per month. If the cost of the second-generation power station is estimated, NIO’s investment in the construction of power stations in 2023 is expected to be more than 1.50 billion yuan.

In addition to power station equipment, battery storage, battery depreciation, etc., it also requires personnel costs, site expenses, and commercial electricity bills. This is equivalent to saying that NIO has invested more than 10 billion yuan in power station replacement.

Moreover, this business, which was originally intended to be blessed by NIO’s "service", has also become a point of complaint for car owners. In April this year, NIO made adjustments to user rights and interests. Since June 1, the number of free power changes for the first owners of some models has been adjusted to 4 times per month. Previously, this right corresponded to 4-6 free power changes per month according to whether charging piles were installed.

According to NIO’s explanation, free power exchanges will gradually decline until they are fully charged on demand. From a business perspective, this is understandable, but at the same time, such adjustments also make NIO, which has always won by "service", more passive.

Auto insurance, mobile phones, and energy supplementation systems are all major projects worth tens of billions of dollars. At present, whether it is just starting auto insurance, mobile phones that have already launched products, or power stations that have invested tens of billions of dollars, they have not brought profits to NIO. Instead, they are likely to become a drag on NIO’s business.

Standing at the moment, the bigger question from the outside world is, what should NIO, which is gradually tearing off the "service" label, use to impress users?

As one of the three giants of the "new car manufacturing forces", NIO’s story is very good, but returning to the essence of business, performance is the basic set. Especially, as the industry competition intensifies, NIO, which has been expanding its own boundaries, and its own performance pressure, may become more and more difficult.

References:

1. Qubit, "Reassessing NIO, It’s Time"

2. International Finance News, "Cars can’t be sold," Loss King "NIO wants to make mobile phones across borders"

3. Finance and Economics Eleven, "While making large losses and investing heavily, what does NIO think?"

4. Shanghai Securities News, "Is NIO going to sell insurance?"

There is such a game, there is no competition, no level, no task, only purely focused on "beauty and enjoyment" itself.

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Don’t think you’re talking about the popular Traveling Frog these days – these comments are two feature games given by professional gamers to the domestic independent team Tag Design: "Mortise and Mortise" and "Folding Fan".

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Unlike those games that emphasize competition, "Mortise and Mortise" and "Folding Fan" are popular science products with the theme of introducing traditional Chinese culture and craftsmanship. Players only need to swipe or click from start to finish, and the operation cannot be simpler. However, players can get a lot of satisfaction: "Mortise and Mortise" and "Folding Fan" provide detailed 3D models for each handicraft for users to watch and split 360 degrees; in simple swiping and clicking, players can learn all the structural characteristics, production process and related history of "Mortise and Mortise" and "Folding Fan"; in "Folding Fan", they can even participate in the 16 steps from choosing bamboo to making a fan.

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"Mortise and tenon" game screen

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"Folding Fan" game screen

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That’s right, "Mortise and Mortise" and "Folding Fan" are both functional games, and they are online game types that have gradually emerged in China since this year. When many people regard online games as "monsters", functional games can often make people "treat each other differently" because they not only make people realize the value of "education and entertainment" again, but also make games play a role in cultural protection, technological innovation and other fields.

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Functional games drive the transformation of the game industry

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If traditional online games emphasize entertainment, then functional games refer to those categories of games whose main purpose is to solve real social and industrial problems. Therefore, if traditional entertainment games and functional games are divided, even if they do not emphasize competition, "Travel Frog" still belongs to the former, while "Mortise and Mortise" and "Folding Fan" belong to the latter.

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Since the beginning of this year, the term "functional game" has begun to enter people’s field of vision, which is not unrelated to a message released by Tencent at the beginning of the year: Tencent announced that it will carry out a comprehensive layout of functional games from 2018, take functional games as one of the business Strategy and Development Direction, and plan to launch five categories of functional game products such as traditional culture, cutting-edge exploration, scientific exercise, scientific popularization, and parent-child interaction. Systematically explore and explore the positive social value of online games.

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In fact, "functional games", which are still a new term in China, have been relatively mature in the international development. Functional games are playing an increasingly important role in different fields. In layman’s terms, functional games can become a new medium for people to receive knowledge and skills through entertaining and entertaining, opening up new perspectives for people in terms of shortening the learning curve, accelerating the dissemination of professional knowledge, innovating scientific research models, improving corporate productivity and solving social problems.

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From the perspective of the international development of functional games, governments, enterprises and institutions in many developed countries and regions have regarded them as important skills training tools: the functional game "US Army" is used by the US Department of Defense for recruitment; "Emergency Commander" is used for drills for emergency disaster relief; "Code Orange" is used to train doctors to deal with mass casualty incidents; "Virtual Training Bank" provides financial analysis and risk management training for banks; functional game "Gabarello" for therapeutic purposes is used by Zurich Children’s Hospital for rehabilitation of brain injury patients….

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Industry insiders believe that with the wide application of functional games, functional games are driving the transformation of the game industry. In the United States, functional games have been in the forefront of the world in various market segments such as corporate training and education since 1994. In the UK, functional games have become a professional discipline and entered institutions of higher learning. In Switzerland, about 30% of game designers are engaged in the field of functional game design.

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Look, these are functional games.

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Compared with the foreign functional game market, the development and promotion of functional games in China is in the ascendant. Many people don’t even know what a "functional game" is. In this regard, the relevant departments of Tencent listed several functional games for reporters to illustrate the rich connotation of functional games:

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In terms of traditional culture and protection, the two functional games "Mortise and Mortise" and "Folding Fan" can make people more intuitively understand the subtlety of traditional skills; and in the function of "education and fun", the ingenious ideas of functional game developers are equally amazing.

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For example, "Moana" developed by the Belgian team Fishing Cactus is an educational functional game that specializes in exercising users’ typing skills. Players will play a little girl riding a fox in the game and go on an adventure in a 2.5D origami world. In different level scenarios such as snow, mountains, forests, etc., players need to use the special method of "typing" to fight monsters and solve puzzles. "Moana" is based on spelling and includes 8 different languages including Chinese, English, and French. The spelling of characters in the game will also be redesigned according to the setting language. Whether you are a typist or a beginner, you can find fun in the game.

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"Moana" game screen

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Also, "Euclidean Geometry" developed by the Russian team Horis is a mathematical game that uses rulers to draw and solve geometric puzzles. In the game, players need to make vertical lines, tangents, angle bisectors, circles and other geometric shapes on the plane through the rational use of drawing tools, and complete the level challenge in rigorous geometric logic. At the same time, players can continuously optimize the design to get the most elegant and concise solution in as few steps as possible. Overall, players can not only appreciate the beauty of geometry in the game, but also improve their logical thinking ability. Therefore, whether students or players who have left school can feel the mystery of geometry in the game.

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"European Geometry" game screen

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Tencent also revealed that in their functional game development plan, including the cooperation of Lego, they will launch functional games related to Lego building blocks through complementary advantages, so that more people, including parents and children, can learn while playing. Such games can not only educate and entertain, but also facilitate parent-child interaction.

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Functional games are a big industry

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In fact, the reason why functional games have developed rapidly in the international market is not unrelated to the economic value they contain. Tencent Research Institute has compiled statistics on more than 130 functional games and found that the combination of education and games is the most extensive, accounting for about 43% of the total, of which more than half of functional game products are used in primary and secondary education; about 19% of functional games are used in enterprises and business; medical functional games are ranked third, accounting for more than 16%. Among them, children’s medical games are the main ones, with content ranging from knowledge popularization to disease treatment. In addition to the above three fields, functional games are also widely used in different fields such as military, culture, and social management, involving all aspects of social life.

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The "cross-border" collection of games and different industries has generated huge economic value. Some institutions predict that games with cross-border applications will develop at a compound annual growth rate of 16.38% between 2015 and 2020, and the market size will reach 5.45 billion US dollars. In contrast, the development and application of functional games in our country is still in its infancy and needs to be vigorously developed.

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It is worth noting that the development of functional games is not only the task or interest of game companies. In recent years, the cross-border development of some enterprises has also further revealed the value of functional games. For example, IBM, Johnson & Johnson, Cisco and other companies have launched their own functional games, not only using them to train employees, but also combining games with their main business. For example, IBM has widely used games in internal businesses such as sales and Customer relationship operations, business information and data analytics; at the same time, in 2010, it first launched the cross-border game "CityOne" (literal translation: a city), which was designed, developed and produced by itself, to find urban planning solutions through role-playing. In addition, IBM has also integrated various new technologies developed by itself, such as process management, cloud computing, and collaboration, into the game, allowing players to learn how to use new technologies to help cities become smarter. After the launch of "CityOne", more than 8,000 people participated in the pre-registration process.

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Industry insiders therefore propose that the development of functional games is worthy of "admiration" from the outside world for the value of online games. For a long time, the domestic game industry has been burdened with huge social pressure, and traditional entertainment games have been controversial. But these views should not affect the development of functional games. In this context, it is necessary to improve the motivation and enthusiasm of industry and academia to develop functional games at the policy level, develop high-quality content, and then drive the whole society to gradually raise awareness of functional games and gradually accept their application in all walks of life.

1905 movie network feature　The crime action movies of the four major Hong Kong film male gods have been set for December 29 and officially announced to land in the cinema for New Year’s Eve.

At present, "Stealth" has released key information such as the film trailer and plot introduction. In the film, Andy Lau challenges the role of the villain lawyer who is very difficult for the actor’s career. He uses the dark web to broadcast drug trafficking, and uses the law to get away with murder.

Just words alone, the thrill and murderous aura of "Stealth" can no longer be hidden. Apart from this scalp-tingling plot, what else can’t be missed in "Stealth"? "Today’s Film Review" takes you to see it!

"Stealth" is new enough!

"Stealth" is by no means a traditional anti-drug movie, but a new anti-drug movie that combines three elements: "curiosity theme", "extrajudicial fanatics", and "live drug trafficking".

The biggest innovation in "Stealth" is that the battlefield of drug trafficking and anti-drug has shifted to the dark and dangerous online world, and drug trafficking uses the dark web to broadcast drug trafficking. In such a large traffic entrance, how drug trafficking is secretly carried out and how the anti-drug operation will be advanced, it can be said that "Stealth" is not only about anti-drug, but also about the battle of wits and courage between cybercrime and sophisticated high-tech.

The "cat and mouse fight" that could not be avoided in the anti-drug genre films was also upgraded and evolved in "Stealth". Hackers were no longer the patent of bandits, and both the police and bandits in "Stealth" had high-IQ hackers in charge.

"Stealth" is ruthless!

The ruthlessness of "Stealth" is not only reflected in the bloody feeling of the crime action movie in the fighting scene, it is enough to dive down and explore the chilling ruthlessness behind human nature.

The lawyer played by Andy Lau, Lin Zhenan, has a gentle appearance, but his essence is "gentle scum". Whoever stands on the opposite side of him and who wants to share the interests with him, he will kill this person.

But in addition to this kind of ruthlessness of "killing without blinking an eye", Lin Zhenan’s ruthlessness is that he is not a pure cold-blooded person. Even if he betrayed himself when he treated his brother, he still missed his old love; when he treated his beloved wife and daughter, he was often emotional and burst into tears. The softness beyond ruthlessness makes the audience wonder how such a lawyer with tenderness and fraternity came to this state, and the thinking behind the doubts is enough to make people feel ruthless.

"Stealth" is awesome!

In addition to the film "Stealth", it has to be mentioned that Andy Lau himself has made a subversive transformation for "Stealth". In 2023, Andy Lau’s big screen image has changed as usual, and he has played the role of the villain many times in "Stealth", showing the other side of his acting skills.

In these two works, Andy Lau served as both the producer and the lead actor, and the producer’s identity gave him a heavier responsibility for the promotion and ultimate success of the film. This allowed him to prepare for the release of "Stealth" during his time in Hengdian, and also allowed him to do his best to play a good role in the film. At the age of 60, Andy Lau also opened himself up in the interpretation, willing to challenge the villain he played 16 years ago again, contributing new feelings to the audience, and leaving no regrets for himself.

He did indeed do it, and even after "Stealth", Andy Lau had the ability and potential to challenge more determined and extreme villains. Because Lin Jinan is a rare "bad and different" villain on the big screen, he has been so bad that he is close to madness, but this kind of bad is not facetious, but a natural development based on the exploration of his human nature. Andy Lau can play such an extremely complex role well, and with his age and experience, he will definitely have more courage to challenge more diverse images.

So far, there is "Stealth""If You Are the One 3"After a number of films were announced to be set for New Year’s Eve theaters, this year’s movie industry’s uncompromising "model worker" Andy Lau has another work in addition to "Stealth""Goldfinger."Also set the New Year’s Eve file.

In "Goldfinger", Andy Lau andTony LeungOnce again, the two films "Stealth" and "Goldfinger" were also called "the hope of the whole village" because of the strong cast and production team.

However, the revitalization of Hong Kong films is not simply determined by the degree of investment or the cast, but by the degree of integration with mainland audiences in terms of production concepts. In the new film market, audiences no longer expect purely shocking fighting scenes. In the hand-to-hand combat between you and me, audiences need deeper emotional exploration, more diverse audio-visual experiences, and fresher sensory impacts. We also look forward to the upcoming "Stealth" and "Goldfinger" to lead Hong Kong films out of the predicament and bring a "New Year’s gift" to the film industry and the market at the end of the year.

　　China News Service, November 1st, the new policy of online car-hailing was officially implemented, and the legal status of online car-hailing was clarified for the first time from the level of national regulations; the first national standard for anti-smog masks was landed, and it will be difficult for anti-smog masks to "fish in troubled waters" in the future; the fares for routes below 800 kilometers and some routes above 800 kilometers will be independently formulated by airlines according to law… Since today, a number of new regulations have been implemented, involving many aspects of social life, which can be done and which are prohibited, clearly defined, and reminded the public and relevant institutions to pay attention.

　　[The new policy of online car-hailing is officially implemented today. Who can operate online car-hailing?]

　　The "Interim Measures for the Administration of Online Booking Taxi Business Services" jointly issued by the Ministry of Transport and other seven departments will come into effect on November 1. The "Interim Measures" bring the innovative thing of online car-hailing into the scope of taxi management, and clarify the legal status of online car-hailing for the first time from the level of national regulations.

　　According to the regulations, the conversion of private cars to online car-hailing needs to meet the following basic conditions: 7-seat and below passenger cars; installation of vehicle satellite positioning devices and emergency alarm devices with driving record functions; vehicle technical performance meets the requirements of relevant standards for operational safety. At the same time, when the mileage of the online car reaches 600,000 kilometers, it will be forcibly scrapped; when the mileage does not reach 600,000 kilometers but the service life reaches 8 years, it will withdraw from the online car-hailing business.

　　The regulations also specify the following requirements for online car-hailing drivers: obtaining a motor vehicle driver’s license of the corresponding type and having more than 3 years of driving experience; no traffic accident crime, dangerous driving crime record, no drug abuse record, no driving record after drinking, and no record of 12 points in the last 3 consecutive scoring cycles; no violent crime record; other conditions stipulated by the urban people’s government.

　　There are many types and a lack of unified standards. At present, the mask market is chaotic. Many products are labeled as anti-PM2.5, but the protective effect is not satisfactory. In the future, it will be difficult for anti-smog masks to "fish in troubled waters".

　　The national standard for "Technical Specifications for Daily Protective Masks" will be officially implemented on November 1. This is China’s first national standard for civilian protective masks. It is worth noting that the standard clearly states that it "does not apply to infants and young children, children’s respiratory protective equipment".

　　The protective effect is the core indicator of the standard. The protective effect level is set according to the air quality category in the National Air Quality Standard, and is divided into four levels from low to high: D, C, B, and A. According to the national standard, the mask can reduce the inhaled PM2.5 concentration to less than 75 micrograms per cubic meter after wearing, so that the air quality inhaled into the body after filtration reaches a good level or above, which is qualified.

　　[Civil aviation fare reform: self-determined fares for routes below 800 kilometers]

　　The "Notice on Deepening the Reform of Domestic Air Passenger Transport Fares" issued by the Civil Aviation Administration and the National Development and Reform Commission will be implemented on November 1. The notice requires further expansion of the range of market-adjusted price routes, with routes below 800 kilometers and above 800 kilometers competing with high-speed rail EMU trains. Passenger transport fares shall be determined by airlines according to law.

　　At the same time, the airline formulates and adjusts the specific fare types, levels and applicable conditions of the market-adjusted price routes, and announces them to the public at least 7 days in advance. On the basis of the full fare, the cumulative fare increase of the airline’s various routes shall not exceed 10%, and the fare increase of each season shall not exceed 10 routes.

　　[Medical quality management clarifies responsibilities and encourages reporting of medical quality adverse events]

　　The National Health and Family Planning Commission issued the "Measures for the Management of Medical Quality" in October, which came into effect on November 1, 2016. The "Measures" require the establishment of a medical safety and risk management system for medical institutions. Encourage medical institutions and medical personnel to take the initiative to report medical quality (safety) adverse events, and promote information sharing and continuous improvement.

　　The "Measures" require clear medical quality management of the main body of responsibility, organizational form, working mechanism and key links. It is clear that medical institutions are the main body of responsibility for medical quality, and the main person in charge of medical institutions is the first responsible person for medical quality management.

　　[Enterprises that illegally issue unified invoices for motor vehicle sales will be included in the "blacklist"]

　　The State Administration of Taxation issued the "Announcement on the Implementation of the Publicity System for the List of Motor Vehicle Enterprises that Illegally Issue Unified Invoices for Motor Vehicle Sales" on September 27, deciding to implement the publicity system for the list of motor vehicle enterprises that illegally issue unified invoices for motor vehicle sales. The "Announcement" came into effect on November 1.

　　The State Administration of Taxation will from time to time publicize the list of motor vehicle enterprises that issue unified invoices for motor vehicle sales in violation of regulations. The list information can be inquired on the website of the State Administration of Taxation. Motor vehicle enterprises include motor vehicle manufacturers and motor vehicle distribution enterprises.

　　Motor vehicle enterprises will be included in the "blacklist" if they fail to issue invoices for more than 2 times (including 2 times) or if the circumstances are serious; if they issue a unified invoice for motor vehicle sales at a low price in violation of regulations, they issue other VAT invoices resulting in underpayment of vehicle purchase tax for more than 2 times (including 2 times) or the circumstances are serious; if they issue invoices in violation of invoice management regulations resulting in underpayment of vehicle purchase tax for more than 2 times (including 2 times) or if the circumstances are serious.

　　[Implementation of new regulations on the management of basic scientific research business expenses in central universities]

　　The Ministry of Finance and the Ministry of Education recently announced that the "Measures for the Administration of Basic Scientific Research Business Fees in Central Universities" will be officially implemented from November 1. The management measures make it clear that the basic scientific research business fees of central universities will be used to support central universities to carry out independent research work on topic selection. The use directions include: focusing on supporting young teachers under the age of 40 to improve their basic scientific research capabilities; supporting outstanding students in schools to enhance their scientific research and innovation capabilities; supporting the construction of outstanding innovation teams; conducting basic, supportive and strategic research across multiple disciplines; and strengthening the basic work of science and technology.

　　The administrative measures stipulate that the basic scientific research business expenses shall not be spent on the salaries, bonuses, subsidies and welfare expenses of personnel with salary income; shall not purchase large-scale instruments and equipment of more than 400,000 yuan; shall not share the cost of public management and operation of the school; shall not be used as supporting funds for other projects; shall not be used for repayment of loans, payment of fines, donations, sponsorship, investment and other expenditures; nor shall it be used for other expenditures that shall not be charged in accordance with state regulations.

Steam potential Auto-First| Zhang Chi

History is a cycle. Zheng He’s voyage to the Western Ocean 600 years ago opened China’s eyes to the world and made the world know about China. Today, 600 years later, many industries in China have started a brand-new "voyage to the West".

For most of the past century, cars have been imported, and China people can only look up and follow them.

Taking the automobile industry revolution led by new energy and intelligence as an opportunity, China brand cars have an excellent time to change lanes and overtake.

In the first quarter of this year, China’s total automobile export volume reached a new high, surpassing Germany and Japan, and became the world’s first in export.

Chery, as a leader in China’s automobile export, recently created the column "See the World with Eta Ursae Majoris" by its high-end brand Xingtu, which made more overseas consumers know about China automobile and raised a strong sense of national pride in China people’s hearts. This overseas column created by Starway has created many firsts of the brand: driving a Chinese blue brand vehicle in the Middle East for the first time; The first China international live broadcast; The first outdoor international broadcast of Gobi Desert; The first outdoor international live broadcast of Kuwait Sea.

At present, the total exposure of the project has reached more than 900 million times, attracting more than 16 million user interactions, setting off a car boom in China overseas, and the charm of intelligent manufacturing in China has been greatly demonstrated.

Starway takes the domestic market as the cornerstone and the international market as the transition. The two main lines fight side by side, and the two potential energies empower each other. With the multi-dimensional cooperation of market and brand, it will create a different road for China brand to rise.

Change lanes, overtake and sail out to sea.

In the future, China brand will definitely be born into a world-class automobile brand, and this idea has sprouted in the minds of China autobots.

China brand cars have never stopped exploring the sea and brand promotion, and have made many rounds of attempts. It is common for them to fail and hit a wall.

The automobile industry chain and intelligent manufacturing system, which grew up with the automobile market in China, nourished the automobile brands in China. In 2023, the watershed event of China automobile going overseas has appeared. I still remember that the shock of 2,000 overseas friends and dealers gathered at the Chery booth at the Shanghai Auto Show in April showed Chery’s outstanding performance and strong atmosphere in overseas markets, and it was also a prelude for China automobile to become a world-class brand.

Why can China become the largest automobile exporter today, and China brand cars can be sold for more than 400,000 yuan? What is the logic behind it?

China brand has obvious advantages in new energy and intelligence at the time of new energy transformation and profound changes in the automobile industry. The market share of China brand in China market is over 50%, and the new energy penetration rate of autonomous passenger cars is also over 50%. In many market segments, China brand cars have begun to become the leader.

In 1908, Ford Model T led the first automobile industry revolution, and then Toyota’s lean production promoted the second automobile industry revolution. The third industrial revolution is already on the way.

In the global automobile industry chain, China brand has been doing dirty work for too long, and needs to share more harvest fruits. The revolution of the automobile industry will be an excellent time to reshuffle the cards and upgrade the brand of China.

Eta Ursae Majoris was born at the right time.

Yin Tongyue, Chairman of Chery Group, once compared Chery to Volkswagen and Starway to Audi. Yin Tongyue said: "Xingtu is the pinnacle of the brand pyramid of Chery Group, and it is a global high-end strategic brand of Chery facing the future layout. It must be duty-bound to lead Chery’s mission of technological breakthrough and brand promotion".

Starway Eta Ursae Majoris is the first strategic product in Starway Development Phase 2.0, which bears the heavy responsibility of "market breakthrough, user breakthrough and brand breakthrough".

In fact, China’s automobile market is diversified, and the barrier for consumers to choose independent high-end products has gradually broken the ice. Behind it is the real improvement of the quality of China brand automobile products. More importantly, in terms of design, configuration and intelligence, China brand has crushed the joint venture brand. Even though the price has gone up, it still has a super high quality-price ratio.

Pre-sale in Eta Ursae Majoris is a highlight moment, with 12,900 pre-sale orders and 5,118 large users in a short time. Up to now, in Eta Ursae Majoris’s sales structure, four-wheel drive models account for 64%, which is the best-selling China car in the four-wheel drive version within 200,000 yuan, which further robs the joint venture brand of the right to speak on four-wheel drive pricing. Moreover, the portrait of users in Eta Ursae Majoris has also ushered in an upward leap, accounting for more than 70% of the purchases, more than half of which are joint venture luxury users, and 9% of users once owned BBA. These data indicate that there are a group of people in the market who dare to break the inherent cognition, be good at thinking and have the courage to choose China products, which is also an important foundation for Star Road and even China brand to form market breakthroughs and user breakthroughs.

Chery is partial to Starway, and all new technologies are the first to bring it. Xingtu Eta Ursae Majoris is the first product of Eta Ursae Majoris 2025 Laboratory’s scientific research achievements. It was born in M3X Mars Architecture 2.0, which won the special award of the third China Automobile Fengyun Festival by China Radio and Television General Station. It is the first product of this architecture and the first product put into production by a brand-new smart factory. Of course, Eta Ursae Majoris has lived up to expectations. It is a car with the brand positioning of "smart, trendy and energetic", which will effectively promote the landing of brand image and form a brand breakthrough.

150,000-200,000 yuan, the market is full of water and fish.

In addition to its excellent technology, it enjoys the advantage of equal rights in technology. In fact, Eta Ursae Majoris’s domestic traditional energy passenger car market of 150,000-200,000 yuan is the second market segment. Among them, there are many well-known mainstream joint venture brands such as Tiguan L and CRV. Some people will say, why is Starway wrestling with them?

Design is the translator of the brand, and Starway Eta Ursae Majoris won the 16th American IDA Design Gold Award for its excellent appearance interpretation. IDA International Design Award is one of the four top industrial design awards in the world. In recent two years, the models that have the chance to win IDA Gold Award in the automobile field are basically ultra-luxury brands, and Starway can win the award of changing items, which represents the real rise of automobile design in China.

In fact, Starway has surpassed many joint venture brands in the sense of new energy in appearance, exquisite interior and driving quality of chassis. The flying fish super-sensing chassis adopted by it combines a series of advanced equipment, such as CDC electromagnetic suspension system, Soft Stop system, chassis hydraulic vibration isolation system, intelligent brake-by-wire system, freewheeling steering system, etc. Many technologies are also difficult to see on 400,000-class vehicles. This chassis has truly achieved the luxury driving control quality of "starting without looking up, braking without nodding, turning without tilting, bumping without sprinkling water". In addition, with the functions of all-terrain technology system and all-scene intelligent four-wheel drive system, the vehicle’s passability and ability to get rid of difficulties are ahead of the same level.

Moreover, 200,000 yuan can enjoy the co-driver’s queen’s seat, L2 driver’s assistance, Sony stereo and Qualcomm 8155 chip configuration, which is unimaginable in joint venture brands. With the luxury quality of 400,000 yuan, Eta Ursae Majoris launched a "luxury equal rights" campaign for 200,000 yuan SUVs on the market, which is the most cost-effective SUV within 200,000 yuan.

The sense of value is universal. Starway is replacing BBA in some overseas markets, and even "BBE" in some countries. Starway is one of the rare China brands whose overseas sales and prices are higher than domestic ones, and their excellent performance is positively affecting the cognition of domestic consumers. As the cornerstone of sales, domestic sales have made the star road stable and far-reaching. At present, Xingtu brand has formed a positive cycle, and it is forming a unique high-end model of its own brand through the efforts of domestic and international dual markets to build a brand upward.

Concept of steam potential: Eta Ursae Majoris’s domestic and international dual kinetic energy has gradually become a new trend

Farmers who are simple and lack of ability will not lose their time in the world, and they will not lose their geographical position in the world. They will get people in harmony and never waste everything. 2,300 years ago, Xunzi, a great Chinese philosopher, told us that it is necessary to make the best use of the right time, the right place and the right people in order to succeed in business. China’s automobile brand is facing a golden opportunity of "harmony between the right time and the right people".

If China brand tried many rounds of brand promotion more than ten years ago, and even went out and hit a wall, it was a tuition fee that had to be paid. Then Eta Ursae Majoris’s voyage to the sea is more like Zheng He’s taking China’s tea and porcelain to other parts of the world 600 years ago, so that the world can appreciate China’s manufacturing and another understanding of automobiles. Eta Ursae Majoris and even Xingtu brand, driven by the dual kinetic energy of domestic and international markets, is becoming a new fashion of China brand cars.

　　Economic Daily-China Economic Net April 22-On April 19, at the BYD booth of the 19th Shanghai International Auto Show, BYD Han, the "global super-safe intelligent new energy flagship car", led the exhibition with new colors of "Energy White" and "Smart Blue", and decorated the interior with colored carbon fiber and traditional large lacquer panels respectively. Mastermind casting, integrating modern trends, paying tribute to traditional culture and conforming to the tonality of luxury products, BYD Han’s brand-new color matching exhibition car not only represents the latest achievements of BYD’s continuous improvement in design, but also highlights the self-confidence of Chinese aesthetics, which detonated the auto show scene at one time.

　　Energy white with terracotta brown, writing BYD Han EV advanced texture

　　The matte energy white used in the exterior decoration of BYD Han EV on the booth is inspired by Dehua white porcelain, which is dense in texture, glittering and translucent as jade, moist and greasy in glaze, and full of energy. In terms of technology, this Chinese EV adopts a special "fluorophlogopite" coating, which is more delicate and uniform, and the texture is bright and transparent. Together with matte varnish, it finally realizes the color change texture of silk metal.

　　Matching with the white appearance of Han EV energy, it is a brand-new terracotta brown interior color. Its color inspiration comes from, "Top-grade terracotta sand, out of the mountains and stones of Chen Jin, above the white stone bed, with twelve pieces as one, looks like a bright day without a red lotus." The delicate luster of terracotta brown makes Han EV show the leather texture of top-grade leather, and its sense of luxury is further enhanced.

　　In detail, this Han EV is decorated with carbon fiber on the C-pillar and the tail tail, and the matte carbon fiber is also added to the interior decoration, which echoes the color of terracotta brown, creating a very luxurious and sporty driving experience. Thanks to the brand-new color scheme, the exclusive sense of dignity of Chinese luxury of Han EV is strongly highlighted, and the performance of China mass-produced new energy cars represented by its 100-kilometer acceleration of 3.9s is further highlighted.

　　Smart Blue with Sky Grey shows the multi-faceted nature of BYD Han DM.

　　Since its listing, BYD Han’s appearance color has its own representative color from the space-time of the universe to the field of humanities and culture. The Han DM exhibited in this exhibition further adopted the wisdom blue which represents the creativity of human beings, and applied the painting process of two-color paint. The high-saturation blue hue presented in high-light illumination is gorgeous and colorful, and it will turn into a deep dark blue phase in dark environment. The strong contrast between light and dark gives people an extraordinary visual experience, which is very intriguing.

　　On the interior, Han DM is equipped with BYD’s latest "Sky Grey" light-colored interior, and its design is inspired by China’s "elegant culture". The style, layout and detailed modeling combine the Chinese aesthetic concept and the essence of China culture, which is reminiscent of ink painting and painting, misty rain in the south of the Yangtze River, elegant without losing style, showing the strong oriental elegance of Han, and embodying the profound cultural connotation and aesthetic interest of Chinese luxury. In addition to the brand-new color matching, Han DM also added the traditional big paint technology to the decorative panel, further sublimating the ancient charm of Chinese style.

　　From the contrast between light and shade of wisdom blue to the collision between tradition and modernity of grey in the sky, the brand-new color matching of Han DM complements its diversified product personality. Han DM has five power modes that can be switched intelligently. It is mainly driven by electricity in daily commuting, which is quiet and fuel-efficient. When it enters the high-speed motor and cooperates with the engine, it can not only achieve the ultimate performance of generate, but also cruise efficiently, thus realizing the full-dimensional satisfaction for users.

　　Decorating automobile accessories with large lacquer craft, BYD empowers lacquer art to revitalize.

　　In the Han DM exhibition car, the decorative panels made of lacquer technology are particularly eye-catching. This is the result that BYD invited Mr. Fu Yizhou, the national inheritor of lacquer technology, as a consultant, and Mr. Wu Yongqiang, a lacquer expert from Guangdong Academy of Arts and Crafts, personally designed and produced for Han. It is a cross-border masterpiece that skillfully combines exquisite lacquer technology with interior design of new energy vehicles, and it is also a new exploration for BYD to practice the innovative development of Chinese excellent traditional culture.

　　In the Han Dynasty, the splendid culture of the Chinese nation was transmitted to the world through the Silk Road, and lacquer reached its peak as a decorative craft in the Han Dynasty. Since then, lacquer craft, as a treasure of China culture, has been passed down in the thinking collision between artists and designers. Nowadays, BYD Auto reproduces the impression of the Silk Road in BYD Han through the continuation and innovation of culture, and the art is sublimated again, and the charm of traditional lacquer art will be appreciated by more consumers.

　　As the flagship of BYD’s dynasty, BYD Han took luxury as the bone and tradition as the rhyme from the beginning of design, and opened up a harmonious but different way of Chinese luxury. The two brand-new color-matching exhibition cars at the Shanghai Auto Show have further increased and integrated traditional and modern elements, which fully embodies the inclusiveness and tension of BYD Han’s design.

　　On April 13th, 2021, the results of German iF Design Award were announced, and BYD Han EV made the list, becoming the first award-winning car model of China brand, which further proved that BYD Han’s high-end aesthetic experience based on the profound connotation of Chinese luxury is leading the trend of new energy vehicle design.

　　Original title: Starting from 88,800 yuan, how does King Kong Gun stir the low-end pickup market?

　　"Thanks toThe high self-sufficiency rate of spare parts and the supply chain crisis such as chips have little impact on the Great Wall pickup truck. Zhang Hao Bao, CEO of Great Wall Motor pickup brand, told Time Finance.

　　Recently, Great Wall Motor’s commercial pickup king kong gun was officially listed. It is reported that the car provides two kinds of power, gasoline and diesel, and there are many different versions of two-wheel drive and four-wheel drive. The gasoline model starts at 88,800 yuan and the diesel model starts at 95,800 yuan.

　　"King Kong cannon is a strategic model of the Great Wall pickup truck, which is of great significance." Zhang Hao Bao, CEO of Great Wall Motor pickup brand, told Time Finance at the Guangdong linkage listing conference held on April 7th.

　　Source | Great Wall Motor official website

　　Some insiders said that from the perspective of the pricing and product strength of King Kong Gun, Great Wall Gun has high hopes for this car. In addition to refreshing its past brand impression, it also wants to subvert the domestic pickup market segment.

　　Different from the previous pickup truck shape, the appearance of King Kong Gun is more fashionable and the overall recognition is stronger. Its front face adopts a honeycomb air intake grille, and the periphery is decorated with thick chrome trim strips, so the overall temperament is tough. The details such as the waistline and front and rear wheel eyebrows make the new car more exquisite.

　　"King Kong Gun focuses on creating a core label that is solid, durable, economical and convenient." Previously, the top management of the Great Wall pickup truck once said. King Kong Cannon has three kinds of containers: standard box, long box and flat bottom. The long box model has a 1.82-meter super-large container, and at the same time, details such as low cargo platform and container lighting are added. The turning diameter of 11.9 meters makes the new car more flexible in turning and turning around. In addition to the flat box model, the functions such as the cargo box light that can be turned on by the center console button, the car system that supports FOTA upgrade, the 360 panoramic image, the whole car radar and tire pressure monitoring also make the King Kong gun more practical and functional.

　　In terms of power, the King Kong Gun is equipped with a power combination of 2.0T+6MT, the GW4C20B gasoline engine is mature and reliable, with a peak torque of 360N·m, and the high-power version of GW4D20M diesel engine has a peak torque of 400 N m.. On April 7th, when Time Finance tried to ride the King Kong Gun, it was found that the noise of its powertrain was low, and the performance of the King Kong Gun was not bad in terms of road feeling and vibration filtering.

　　Source | Great Wall Motor official website

　　Some insiders said that with the product strength and pricing of King Kong Gun, it may have a good market performance in the future. It is worth mentioning that, as the leader of the domestic pickup truck market, the Great Wall pickup truck sold 233,000 vehicles in 2021, including 43,599 overseas vehicles, up 119% year-on-year. Previously, Cui Xiaohui, general manager of the Great Wall pickup truck brand, revealed that "the goal of the Great Wall pickup truck in 2025 is to achieve 500,000 vehicle sales, ranking among the top three pickup truck sales in the world".

　　"Thanks to the high self-sufficiency rate of parts of Great Wall Motor, the impact of supply chain crisis such as chips on Great Wall pickup trucks is not great." Zhang Hao Bao told Time Finance that in terms of pickup truck policy, Great Wall pickup truck also cooperated with China Automobile Association, Passenger Association and pickup truck friends to promote the introduction of new pickup truck standards, prepare for the establishment of pickup truck association and promote the lifting of pickup truck policy. According to statistics, at present, more than 70% cities in China have relaxed the restrictions on pickup trucks entering the city.

　　[car home New Car Launches] At the 2024 Beijing Auto Show, the (|) seven-seat model made its debut. The body length of the new car reached 5034mm, and the wheelbase was still 2800 mm. The car adopted a seven-seat layout. In terms of power, the new car was equipped with a 2.0T engine with a maximum power of 187 kW.

　　As Chery’s version of "Land Rover Defender", Jetway Traveler’s extended 7-seat version adopts the idea of Land Rover Defender’s 130 version, and the car body size is extended by 249mm to 5034mm under the condition of unchanged wheelbase, so that the length, width and height of the whole car are 5034/2006/1880(1915)mm and the wheelbase is 2800mm respectively, and the 7-seat layout is adopted in the car, further broadening the user group of Jetway Traveler.

　　In appearance, the front face of the car is consistent with the five-seat version on sale. The net is inlaid with the brand logo of "JETOUR" and connected with the headlights. The distinctive headlight group style is impressive. The posture of the whole vehicle is vigorous, with sharp lines and full profile coexisting. The tail is also equipped with a classic "small schoolbag", while the vertical taillights are wrapped in a black frame, showing off-road temperament.

　　According to the application information, the car can choose special traction devices including towing hook hole, connecting ball head, electric connector, etc. The approach angle/departure angle is 28 degrees /17 degrees, and the maximum total traction mass is 1600kg. In terms of power, the new car is equipped with a 2.0T engine of model SQRF4J20, with a maximum power of 254 HP (187kW) and a declared fuel consumption of 9.83L/100km. (Compile/car home Duandi)

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As a high-end brand built by Chery, Star Road has gained a certain market voice since its launch, relying on Lingyun, Lanyue, Zhuifeng and other models. On February 21st, Starway Eta Ursae Majoris, built on the platform of Starway M3X Mars Architecture 2.0, was officially launched, with a total of six configurations, with the price range of 152.8-202.8 million yuan.

The Aesthetic Design Language of Atlantis Light

The appearance of Starway Eta Ursae Majoris is based on the aesthetic design language of Atlantis light, and a lot of popular elements are injected. It is worth noting that although it is a fuel vehicle, its modeling temperament can easily be mistaken for a pure tram. The design of the front face continues the avant-garde style of the previous concept car. The grille adopts a rhombic grille with frameless design. The penetrating LED headlights across the front face and the daytime running lights on both sides outline the "sigma" similar to the Greek symbol, which is full of recognition.

Xiongshi ecological intelligent cockpit

As the first model of Lion Eco-2023, Starway Eta Ursae Majoris’s EEA4.0 advanced electronic and electrical architecture, supported by Gigabit Ethernet, OTA for the whole vehicle and separation of hardware and software for Autosar, can continuously refresh the car experience through continuous iterative upgrading.

In terms of intelligent assisted driving, Xingtu Eta Ursae Majoris has an L2.9 intelligent assisted driving system, which includes 21 basic ADAS functions and 11 high-order intelligent assisted driving functions in addition to high-heat functions such as AVP autonomous parking service and NOC navigation assisted driving.

In terms of hardware support and audio-visual, the new car is equipped with a golden combination of Qualcomm Snapdragon 8155 smart chip and Xiongshi Zhiyun 5.0, a 24.6-inch real curved smart screen, a brand-new young HMI5.0 UI interface, and car intelligence with a "growing" anthropomorphic avatar, creating a dynamic intelligent cockpit.

In terms of configuration, Eta Ursae Majoris main driver is equipped with electric 8-way, lumbar support electric 4-way, headrest adjustable 4-way, heating, ventilation and other functions. The "Queen’s Co-driver" of the high-profile model adopts ergonomic design, which has soft touch and strong wrapping, and has comfortable configurations such as massage, ventilation, heating, leg support and lumbar support.

In the rear row treatment, Eta Ursae Majoris has an adjustable backrest angle and an independent fresh air system. In terms of hearing enjoyment, SONY 14 speakers are also equipped to create a 360-degree sound experience for passengers in each seat.

Flying fish extrasensory chassis /2.0TGDI engine

In terms of power, Eta Ursae Majoris is equipped with a 2.0TGDI engine with a maximum power of 261 HP (192kW) and a maximum torque of 400 Nm, matching the 7DCT gearbox. It is reported that PHEV models will be launched in the future.

It is worth noting that Starway Eta Ursae Majoris is equipped with a brand-new flying fish extrasensory chassis. The CDC electromagnetic suspension system equipped with this chassis can collect the dynamic data of road surface, car body and wheels in real time through five car body attitude monitoring sensors, four electromagnetic dampers and a controller, and actively adjust the suspension damping in time. While realizing the intelligent control of vehicle attitude, CDC electromagnetic suspension system takes into account the improvement of comfort and handling.

Officials pointed out that CDC electromagnetic suspension system can reduce the vehicle’s head-up phenomenon by 36%, weaken the braking nod by 30%, improve the anti-roll ability and isolation performance by 5% and 40% respectively, and improve the overall suspension comfort performance by 30%. In addition, CDC electromagnetic suspension system also provides comfort, standard and sports modes, and also provides OTA, which always upgrades the latest chassis settings remotely for users.

In addition to the CDC electromagnetic suspension system, the flying fish extrasensory chassis is also equipped with "chassis hydraulic vibration isolation system" and "SS system". Through the technology of double hydraulic suspension and hydraulic bushing, the road vibration can be reduced by more than 30% in bumpy road conditions, plus the SS system which can accurately adjust the suspension damping according to the braking deceleration, restrain the braking nod and greatly optimize the NVH performance.

Thanks to the full-scene intelligent four-wheel drive system, all-terrain technology system and freewheeling steering system, under extremely complicated road conditions, the rear axle can achieve "a response within 100ms and a maximum torque output of nearly 3000N·m". At the same time, with the assistance of Bosch’s new generation of intelligent brake-by-wire system, the ability to limit slip is stronger, more accurate and easier to get out of trouble.

The all-terrain science and technology system also provides seven driving modes: economy, standard, sports, snow, mud, sand and off-road, which can unlock multiple driving and control scenes for users. In addition, common functions such as off-road crawling, perspective chassis and four-wheel drive dynamic vector display are also absent. Bosch’s new generation DP- EPS steering system not only provides low-speed light, high-speed and steady steering force, but also improves its response speed by 20% under the master chassis steering adjustment.

In terms of safety, based on M3X Mars Architecture 2.0, Xingtu Eta Ursae Majoris meets the global NCAP crash test standard, and is equipped with Bosch’s new generation intelligent brake-by-wire system, which greatly improves the braking response and shortens the braking distance with a build-up time of less than 150 ms. With the help of this technology, the brake pedal is not only adjustable, but also has dual modes of comfort and movement to meet the needs of users in different driving environments.