There is such a game, there is no competition, no level, no task, only purely focused on "beauty and enjoyment" itself.

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Don’t think you’re talking about the popular Traveling Frog these days – these comments are two feature games given by professional gamers to the domestic independent team Tag Design: "Mortise and Mortise" and "Folding Fan".

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Unlike those games that emphasize competition, "Mortise and Mortise" and "Folding Fan" are popular science products with the theme of introducing traditional Chinese culture and craftsmanship. Players only need to swipe or click from start to finish, and the operation cannot be simpler. However, players can get a lot of satisfaction: "Mortise and Mortise" and "Folding Fan" provide detailed 3D models for each handicraft for users to watch and split 360 degrees; in simple swiping and clicking, players can learn all the structural characteristics, production process and related history of "Mortise and Mortise" and "Folding Fan"; in "Folding Fan", they can even participate in the 16 steps from choosing bamboo to making a fan.

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"Mortise and tenon" game screen

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"Folding Fan" game screen

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That’s right, "Mortise and Mortise" and "Folding Fan" are both functional games, and they are online game types that have gradually emerged in China since this year. When many people regard online games as "monsters", functional games can often make people "treat each other differently" because they not only make people realize the value of "education and entertainment" again, but also make games play a role in cultural protection, technological innovation and other fields.

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Functional games drive the transformation of the game industry

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If traditional online games emphasize entertainment, then functional games refer to those categories of games whose main purpose is to solve real social and industrial problems. Therefore, if traditional entertainment games and functional games are divided, even if they do not emphasize competition, "Travel Frog" still belongs to the former, while "Mortise and Mortise" and "Folding Fan" belong to the latter.

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Since the beginning of this year, the term "functional game" has begun to enter people’s field of vision, which is not unrelated to a message released by Tencent at the beginning of the year: Tencent announced that it will carry out a comprehensive layout of functional games from 2018, take functional games as one of the business Strategy and Development Direction, and plan to launch five categories of functional game products such as traditional culture, cutting-edge exploration, scientific exercise, scientific popularization, and parent-child interaction. Systematically explore and explore the positive social value of online games.

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In fact, "functional games", which are still a new term in China, have been relatively mature in the international development. Functional games are playing an increasingly important role in different fields. In layman’s terms, functional games can become a new medium for people to receive knowledge and skills through entertaining and entertaining, opening up new perspectives for people in terms of shortening the learning curve, accelerating the dissemination of professional knowledge, innovating scientific research models, improving corporate productivity and solving social problems.

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From the perspective of the international development of functional games, governments, enterprises and institutions in many developed countries and regions have regarded them as important skills training tools: the functional game "US Army" is used by the US Department of Defense for recruitment; "Emergency Commander" is used for drills for emergency disaster relief; "Code Orange" is used to train doctors to deal with mass casualty incidents; "Virtual Training Bank" provides financial analysis and risk management training for banks; functional game "Gabarello" for therapeutic purposes is used by Zurich Children’s Hospital for rehabilitation of brain injury patients….

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Industry insiders believe that with the wide application of functional games, functional games are driving the transformation of the game industry. In the United States, functional games have been in the forefront of the world in various market segments such as corporate training and education since 1994. In the UK, functional games have become a professional discipline and entered institutions of higher learning. In Switzerland, about 30% of game designers are engaged in the field of functional game design.

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Look, these are functional games.

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Compared with the foreign functional game market, the development and promotion of functional games in China is in the ascendant. Many people don’t even know what a "functional game" is. In this regard, the relevant departments of Tencent listed several functional games for reporters to illustrate the rich connotation of functional games:

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In terms of traditional culture and protection, the two functional games "Mortise and Mortise" and "Folding Fan" can make people more intuitively understand the subtlety of traditional skills; and in the function of "education and fun", the ingenious ideas of functional game developers are equally amazing.

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For example, "Moana" developed by the Belgian team Fishing Cactus is an educational functional game that specializes in exercising users’ typing skills. Players will play a little girl riding a fox in the game and go on an adventure in a 2.5D origami world. In different level scenarios such as snow, mountains, forests, etc., players need to use the special method of "typing" to fight monsters and solve puzzles. "Moana" is based on spelling and includes 8 different languages including Chinese, English, and French. The spelling of characters in the game will also be redesigned according to the setting language. Whether you are a typist or a beginner, you can find fun in the game.

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"Moana" game screen

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Also, "Euclidean Geometry" developed by the Russian team Horis is a mathematical game that uses rulers to draw and solve geometric puzzles. In the game, players need to make vertical lines, tangents, angle bisectors, circles and other geometric shapes on the plane through the rational use of drawing tools, and complete the level challenge in rigorous geometric logic. At the same time, players can continuously optimize the design to get the most elegant and concise solution in as few steps as possible. Overall, players can not only appreciate the beauty of geometry in the game, but also improve their logical thinking ability. Therefore, whether students or players who have left school can feel the mystery of geometry in the game.

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"European Geometry" game screen

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Tencent also revealed that in their functional game development plan, including the cooperation of Lego, they will launch functional games related to Lego building blocks through complementary advantages, so that more people, including parents and children, can learn while playing. Such games can not only educate and entertain, but also facilitate parent-child interaction.

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Functional games are a big industry

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In fact, the reason why functional games have developed rapidly in the international market is not unrelated to the economic value they contain. Tencent Research Institute has compiled statistics on more than 130 functional games and found that the combination of education and games is the most extensive, accounting for about 43% of the total, of which more than half of functional game products are used in primary and secondary education; about 19% of functional games are used in enterprises and business; medical functional games are ranked third, accounting for more than 16%. Among them, children’s medical games are the main ones, with content ranging from knowledge popularization to disease treatment. In addition to the above three fields, functional games are also widely used in different fields such as military, culture, and social management, involving all aspects of social life.

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The "cross-border" collection of games and different industries has generated huge economic value. Some institutions predict that games with cross-border applications will develop at a compound annual growth rate of 16.38% between 2015 and 2020, and the market size will reach 5.45 billion US dollars. In contrast, the development and application of functional games in our country is still in its infancy and needs to be vigorously developed.

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It is worth noting that the development of functional games is not only the task or interest of game companies. In recent years, the cross-border development of some enterprises has also further revealed the value of functional games. For example, IBM, Johnson & Johnson, Cisco and other companies have launched their own functional games, not only using them to train employees, but also combining games with their main business. For example, IBM has widely used games in internal businesses such as sales and Customer relationship operations, business information and data analytics; at the same time, in 2010, it first launched the cross-border game "CityOne" (literal translation: a city), which was designed, developed and produced by itself, to find urban planning solutions through role-playing. In addition, IBM has also integrated various new technologies developed by itself, such as process management, cloud computing, and collaboration, into the game, allowing players to learn how to use new technologies to help cities become smarter. After the launch of "CityOne", more than 8,000 people participated in the pre-registration process.

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Industry insiders therefore propose that the development of functional games is worthy of "admiration" from the outside world for the value of online games. For a long time, the domestic game industry has been burdened with huge social pressure, and traditional entertainment games have been controversial. But these views should not affect the development of functional games. In this context, it is necessary to improve the motivation and enthusiasm of industry and academia to develop functional games at the policy level, develop high-quality content, and then drive the whole society to gradually raise awareness of functional games and gradually accept their application in all walks of life.

1905 movie network feature　The crime action movies of the four major Hong Kong film male gods have been set for December 29 and officially announced to land in the cinema for New Year’s Eve.

At present, "Stealth" has released key information such as the film trailer and plot introduction. In the film, Andy Lau challenges the role of the villain lawyer who is very difficult for the actor’s career. He uses the dark web to broadcast drug trafficking, and uses the law to get away with murder.

Just words alone, the thrill and murderous aura of "Stealth" can no longer be hidden. Apart from this scalp-tingling plot, what else can’t be missed in "Stealth"? "Today’s Film Review" takes you to see it!

"Stealth" is new enough!

"Stealth" is by no means a traditional anti-drug movie, but a new anti-drug movie that combines three elements: "curiosity theme", "extrajudicial fanatics", and "live drug trafficking".

The biggest innovation in "Stealth" is that the battlefield of drug trafficking and anti-drug has shifted to the dark and dangerous online world, and drug trafficking uses the dark web to broadcast drug trafficking. In such a large traffic entrance, how drug trafficking is secretly carried out and how the anti-drug operation will be advanced, it can be said that "Stealth" is not only about anti-drug, but also about the battle of wits and courage between cybercrime and sophisticated high-tech.

The "cat and mouse fight" that could not be avoided in the anti-drug genre films was also upgraded and evolved in "Stealth". Hackers were no longer the patent of bandits, and both the police and bandits in "Stealth" had high-IQ hackers in charge.

"Stealth" is ruthless!

The ruthlessness of "Stealth" is not only reflected in the bloody feeling of the crime action movie in the fighting scene, it is enough to dive down and explore the chilling ruthlessness behind human nature.

The lawyer played by Andy Lau, Lin Zhenan, has a gentle appearance, but his essence is "gentle scum". Whoever stands on the opposite side of him and who wants to share the interests with him, he will kill this person.

But in addition to this kind of ruthlessness of "killing without blinking an eye", Lin Zhenan’s ruthlessness is that he is not a pure cold-blooded person. Even if he betrayed himself when he treated his brother, he still missed his old love; when he treated his beloved wife and daughter, he was often emotional and burst into tears. The softness beyond ruthlessness makes the audience wonder how such a lawyer with tenderness and fraternity came to this state, and the thinking behind the doubts is enough to make people feel ruthless.

"Stealth" is awesome!

In addition to the film "Stealth", it has to be mentioned that Andy Lau himself has made a subversive transformation for "Stealth". In 2023, Andy Lau’s big screen image has changed as usual, and he has played the role of the villain many times in "Stealth", showing the other side of his acting skills.

In these two works, Andy Lau served as both the producer and the lead actor, and the producer’s identity gave him a heavier responsibility for the promotion and ultimate success of the film. This allowed him to prepare for the release of "Stealth" during his time in Hengdian, and also allowed him to do his best to play a good role in the film. At the age of 60, Andy Lau also opened himself up in the interpretation, willing to challenge the villain he played 16 years ago again, contributing new feelings to the audience, and leaving no regrets for himself.

He did indeed do it, and even after "Stealth", Andy Lau had the ability and potential to challenge more determined and extreme villains. Because Lin Jinan is a rare "bad and different" villain on the big screen, he has been so bad that he is close to madness, but this kind of bad is not facetious, but a natural development based on the exploration of his human nature. Andy Lau can play such an extremely complex role well, and with his age and experience, he will definitely have more courage to challenge more diverse images.

So far, there is "Stealth""If You Are the One 3"After a number of films were announced to be set for New Year’s Eve theaters, this year’s movie industry’s uncompromising "model worker" Andy Lau has another work in addition to "Stealth""Goldfinger."Also set the New Year’s Eve file.

In "Goldfinger", Andy Lau andTony LeungOnce again, the two films "Stealth" and "Goldfinger" were also called "the hope of the whole village" because of the strong cast and production team.

However, the revitalization of Hong Kong films is not simply determined by the degree of investment or the cast, but by the degree of integration with mainland audiences in terms of production concepts. In the new film market, audiences no longer expect purely shocking fighting scenes. In the hand-to-hand combat between you and me, audiences need deeper emotional exploration, more diverse audio-visual experiences, and fresher sensory impacts. We also look forward to the upcoming "Stealth" and "Goldfinger" to lead Hong Kong films out of the predicament and bring a "New Year’s gift" to the film industry and the market at the end of the year.

　　China News Service, November 1st, the new policy of online car-hailing was officially implemented, and the legal status of online car-hailing was clarified for the first time from the level of national regulations; the first national standard for anti-smog masks was landed, and it will be difficult for anti-smog masks to "fish in troubled waters" in the future; the fares for routes below 800 kilometers and some routes above 800 kilometers will be independently formulated by airlines according to law… Since today, a number of new regulations have been implemented, involving many aspects of social life, which can be done and which are prohibited, clearly defined, and reminded the public and relevant institutions to pay attention.

　　[The new policy of online car-hailing is officially implemented today. Who can operate online car-hailing?]

　　The "Interim Measures for the Administration of Online Booking Taxi Business Services" jointly issued by the Ministry of Transport and other seven departments will come into effect on November 1. The "Interim Measures" bring the innovative thing of online car-hailing into the scope of taxi management, and clarify the legal status of online car-hailing for the first time from the level of national regulations.

　　According to the regulations, the conversion of private cars to online car-hailing needs to meet the following basic conditions: 7-seat and below passenger cars; installation of vehicle satellite positioning devices and emergency alarm devices with driving record functions; vehicle technical performance meets the requirements of relevant standards for operational safety. At the same time, when the mileage of the online car reaches 600,000 kilometers, it will be forcibly scrapped; when the mileage does not reach 600,000 kilometers but the service life reaches 8 years, it will withdraw from the online car-hailing business.

　　The regulations also specify the following requirements for online car-hailing drivers: obtaining a motor vehicle driver’s license of the corresponding type and having more than 3 years of driving experience; no traffic accident crime, dangerous driving crime record, no drug abuse record, no driving record after drinking, and no record of 12 points in the last 3 consecutive scoring cycles; no violent crime record; other conditions stipulated by the urban people’s government.

　　There are many types and a lack of unified standards. At present, the mask market is chaotic. Many products are labeled as anti-PM2.5, but the protective effect is not satisfactory. In the future, it will be difficult for anti-smog masks to "fish in troubled waters".

　　The national standard for "Technical Specifications for Daily Protective Masks" will be officially implemented on November 1. This is China’s first national standard for civilian protective masks. It is worth noting that the standard clearly states that it "does not apply to infants and young children, children’s respiratory protective equipment".

　　The protective effect is the core indicator of the standard. The protective effect level is set according to the air quality category in the National Air Quality Standard, and is divided into four levels from low to high: D, C, B, and A. According to the national standard, the mask can reduce the inhaled PM2.5 concentration to less than 75 micrograms per cubic meter after wearing, so that the air quality inhaled into the body after filtration reaches a good level or above, which is qualified.

　　[Civil aviation fare reform: self-determined fares for routes below 800 kilometers]

　　The "Notice on Deepening the Reform of Domestic Air Passenger Transport Fares" issued by the Civil Aviation Administration and the National Development and Reform Commission will be implemented on November 1. The notice requires further expansion of the range of market-adjusted price routes, with routes below 800 kilometers and above 800 kilometers competing with high-speed rail EMU trains. Passenger transport fares shall be determined by airlines according to law.

　　At the same time, the airline formulates and adjusts the specific fare types, levels and applicable conditions of the market-adjusted price routes, and announces them to the public at least 7 days in advance. On the basis of the full fare, the cumulative fare increase of the airline’s various routes shall not exceed 10%, and the fare increase of each season shall not exceed 10 routes.

　　[Medical quality management clarifies responsibilities and encourages reporting of medical quality adverse events]

　　The National Health and Family Planning Commission issued the "Measures for the Management of Medical Quality" in October, which came into effect on November 1, 2016. The "Measures" require the establishment of a medical safety and risk management system for medical institutions. Encourage medical institutions and medical personnel to take the initiative to report medical quality (safety) adverse events, and promote information sharing and continuous improvement.

　　The "Measures" require clear medical quality management of the main body of responsibility, organizational form, working mechanism and key links. It is clear that medical institutions are the main body of responsibility for medical quality, and the main person in charge of medical institutions is the first responsible person for medical quality management.

　　[Enterprises that illegally issue unified invoices for motor vehicle sales will be included in the "blacklist"]

　　The State Administration of Taxation issued the "Announcement on the Implementation of the Publicity System for the List of Motor Vehicle Enterprises that Illegally Issue Unified Invoices for Motor Vehicle Sales" on September 27, deciding to implement the publicity system for the list of motor vehicle enterprises that illegally issue unified invoices for motor vehicle sales. The "Announcement" came into effect on November 1.

　　The State Administration of Taxation will from time to time publicize the list of motor vehicle enterprises that issue unified invoices for motor vehicle sales in violation of regulations. The list information can be inquired on the website of the State Administration of Taxation. Motor vehicle enterprises include motor vehicle manufacturers and motor vehicle distribution enterprises.

　　Motor vehicle enterprises will be included in the "blacklist" if they fail to issue invoices for more than 2 times (including 2 times) or if the circumstances are serious; if they issue a unified invoice for motor vehicle sales at a low price in violation of regulations, they issue other VAT invoices resulting in underpayment of vehicle purchase tax for more than 2 times (including 2 times) or the circumstances are serious; if they issue invoices in violation of invoice management regulations resulting in underpayment of vehicle purchase tax for more than 2 times (including 2 times) or if the circumstances are serious.

　　[Implementation of new regulations on the management of basic scientific research business expenses in central universities]

　　The Ministry of Finance and the Ministry of Education recently announced that the "Measures for the Administration of Basic Scientific Research Business Fees in Central Universities" will be officially implemented from November 1. The management measures make it clear that the basic scientific research business fees of central universities will be used to support central universities to carry out independent research work on topic selection. The use directions include: focusing on supporting young teachers under the age of 40 to improve their basic scientific research capabilities; supporting outstanding students in schools to enhance their scientific research and innovation capabilities; supporting the construction of outstanding innovation teams; conducting basic, supportive and strategic research across multiple disciplines; and strengthening the basic work of science and technology.

　　The administrative measures stipulate that the basic scientific research business expenses shall not be spent on the salaries, bonuses, subsidies and welfare expenses of personnel with salary income; shall not purchase large-scale instruments and equipment of more than 400,000 yuan; shall not share the cost of public management and operation of the school; shall not be used as supporting funds for other projects; shall not be used for repayment of loans, payment of fines, donations, sponsorship, investment and other expenditures; nor shall it be used for other expenditures that shall not be charged in accordance with state regulations.

Steam potential Auto-First| Zhang Chi

History is a cycle. Zheng He’s voyage to the Western Ocean 600 years ago opened China’s eyes to the world and made the world know about China. Today, 600 years later, many industries in China have started a brand-new "voyage to the West".

For most of the past century, cars have been imported, and China people can only look up and follow them.

Taking the automobile industry revolution led by new energy and intelligence as an opportunity, China brand cars have an excellent time to change lanes and overtake.

In the first quarter of this year, China’s total automobile export volume reached a new high, surpassing Germany and Japan, and became the world’s first in export.

Chery, as a leader in China’s automobile export, recently created the column "See the World with Eta Ursae Majoris" by its high-end brand Xingtu, which made more overseas consumers know about China automobile and raised a strong sense of national pride in China people’s hearts. This overseas column created by Starway has created many firsts of the brand: driving a Chinese blue brand vehicle in the Middle East for the first time; The first China international live broadcast; The first outdoor international broadcast of Gobi Desert; The first outdoor international live broadcast of Kuwait Sea.

At present, the total exposure of the project has reached more than 900 million times, attracting more than 16 million user interactions, setting off a car boom in China overseas, and the charm of intelligent manufacturing in China has been greatly demonstrated.

Starway takes the domestic market as the cornerstone and the international market as the transition. The two main lines fight side by side, and the two potential energies empower each other. With the multi-dimensional cooperation of market and brand, it will create a different road for China brand to rise.

Change lanes, overtake and sail out to sea.

In the future, China brand will definitely be born into a world-class automobile brand, and this idea has sprouted in the minds of China autobots.

China brand cars have never stopped exploring the sea and brand promotion, and have made many rounds of attempts. It is common for them to fail and hit a wall.

The automobile industry chain and intelligent manufacturing system, which grew up with the automobile market in China, nourished the automobile brands in China. In 2023, the watershed event of China automobile going overseas has appeared. I still remember that the shock of 2,000 overseas friends and dealers gathered at the Chery booth at the Shanghai Auto Show in April showed Chery’s outstanding performance and strong atmosphere in overseas markets, and it was also a prelude for China automobile to become a world-class brand.

Why can China become the largest automobile exporter today, and China brand cars can be sold for more than 400,000 yuan? What is the logic behind it?

China brand has obvious advantages in new energy and intelligence at the time of new energy transformation and profound changes in the automobile industry. The market share of China brand in China market is over 50%, and the new energy penetration rate of autonomous passenger cars is also over 50%. In many market segments, China brand cars have begun to become the leader.

In 1908, Ford Model T led the first automobile industry revolution, and then Toyota’s lean production promoted the second automobile industry revolution. The third industrial revolution is already on the way.

In the global automobile industry chain, China brand has been doing dirty work for too long, and needs to share more harvest fruits. The revolution of the automobile industry will be an excellent time to reshuffle the cards and upgrade the brand of China.

Eta Ursae Majoris was born at the right time.

Yin Tongyue, Chairman of Chery Group, once compared Chery to Volkswagen and Starway to Audi. Yin Tongyue said: "Xingtu is the pinnacle of the brand pyramid of Chery Group, and it is a global high-end strategic brand of Chery facing the future layout. It must be duty-bound to lead Chery’s mission of technological breakthrough and brand promotion".

Starway Eta Ursae Majoris is the first strategic product in Starway Development Phase 2.0, which bears the heavy responsibility of "market breakthrough, user breakthrough and brand breakthrough".

In fact, China’s automobile market is diversified, and the barrier for consumers to choose independent high-end products has gradually broken the ice. Behind it is the real improvement of the quality of China brand automobile products. More importantly, in terms of design, configuration and intelligence, China brand has crushed the joint venture brand. Even though the price has gone up, it still has a super high quality-price ratio.

Pre-sale in Eta Ursae Majoris is a highlight moment, with 12,900 pre-sale orders and 5,118 large users in a short time. Up to now, in Eta Ursae Majoris’s sales structure, four-wheel drive models account for 64%, which is the best-selling China car in the four-wheel drive version within 200,000 yuan, which further robs the joint venture brand of the right to speak on four-wheel drive pricing. Moreover, the portrait of users in Eta Ursae Majoris has also ushered in an upward leap, accounting for more than 70% of the purchases, more than half of which are joint venture luxury users, and 9% of users once owned BBA. These data indicate that there are a group of people in the market who dare to break the inherent cognition, be good at thinking and have the courage to choose China products, which is also an important foundation for Star Road and even China brand to form market breakthroughs and user breakthroughs.

Chery is partial to Starway, and all new technologies are the first to bring it. Xingtu Eta Ursae Majoris is the first product of Eta Ursae Majoris 2025 Laboratory’s scientific research achievements. It was born in M3X Mars Architecture 2.0, which won the special award of the third China Automobile Fengyun Festival by China Radio and Television General Station. It is the first product of this architecture and the first product put into production by a brand-new smart factory. Of course, Eta Ursae Majoris has lived up to expectations. It is a car with the brand positioning of "smart, trendy and energetic", which will effectively promote the landing of brand image and form a brand breakthrough.

150,000-200,000 yuan, the market is full of water and fish.

In addition to its excellent technology, it enjoys the advantage of equal rights in technology. In fact, Eta Ursae Majoris’s domestic traditional energy passenger car market of 150,000-200,000 yuan is the second market segment. Among them, there are many well-known mainstream joint venture brands such as Tiguan L and CRV. Some people will say, why is Starway wrestling with them?

Design is the translator of the brand, and Starway Eta Ursae Majoris won the 16th American IDA Design Gold Award for its excellent appearance interpretation. IDA International Design Award is one of the four top industrial design awards in the world. In recent two years, the models that have the chance to win IDA Gold Award in the automobile field are basically ultra-luxury brands, and Starway can win the award of changing items, which represents the real rise of automobile design in China.

In fact, Starway has surpassed many joint venture brands in the sense of new energy in appearance, exquisite interior and driving quality of chassis. The flying fish super-sensing chassis adopted by it combines a series of advanced equipment, such as CDC electromagnetic suspension system, Soft Stop system, chassis hydraulic vibration isolation system, intelligent brake-by-wire system, freewheeling steering system, etc. Many technologies are also difficult to see on 400,000-class vehicles. This chassis has truly achieved the luxury driving control quality of "starting without looking up, braking without nodding, turning without tilting, bumping without sprinkling water". In addition, with the functions of all-terrain technology system and all-scene intelligent four-wheel drive system, the vehicle’s passability and ability to get rid of difficulties are ahead of the same level.

Moreover, 200,000 yuan can enjoy the co-driver’s queen’s seat, L2 driver’s assistance, Sony stereo and Qualcomm 8155 chip configuration, which is unimaginable in joint venture brands. With the luxury quality of 400,000 yuan, Eta Ursae Majoris launched a "luxury equal rights" campaign for 200,000 yuan SUVs on the market, which is the most cost-effective SUV within 200,000 yuan.

The sense of value is universal. Starway is replacing BBA in some overseas markets, and even "BBE" in some countries. Starway is one of the rare China brands whose overseas sales and prices are higher than domestic ones, and their excellent performance is positively affecting the cognition of domestic consumers. As the cornerstone of sales, domestic sales have made the star road stable and far-reaching. At present, Xingtu brand has formed a positive cycle, and it is forming a unique high-end model of its own brand through the efforts of domestic and international dual markets to build a brand upward.

Concept of steam potential: Eta Ursae Majoris’s domestic and international dual kinetic energy has gradually become a new trend

Farmers who are simple and lack of ability will not lose their time in the world, and they will not lose their geographical position in the world. They will get people in harmony and never waste everything. 2,300 years ago, Xunzi, a great Chinese philosopher, told us that it is necessary to make the best use of the right time, the right place and the right people in order to succeed in business. China’s automobile brand is facing a golden opportunity of "harmony between the right time and the right people".

If China brand tried many rounds of brand promotion more than ten years ago, and even went out and hit a wall, it was a tuition fee that had to be paid. Then Eta Ursae Majoris’s voyage to the sea is more like Zheng He’s taking China’s tea and porcelain to other parts of the world 600 years ago, so that the world can appreciate China’s manufacturing and another understanding of automobiles. Eta Ursae Majoris and even Xingtu brand, driven by the dual kinetic energy of domestic and international markets, is becoming a new fashion of China brand cars.

　　Economic Daily-China Economic Net April 22-On April 19, at the BYD booth of the 19th Shanghai International Auto Show, BYD Han, the "global super-safe intelligent new energy flagship car", led the exhibition with new colors of "Energy White" and "Smart Blue", and decorated the interior with colored carbon fiber and traditional large lacquer panels respectively. Mastermind casting, integrating modern trends, paying tribute to traditional culture and conforming to the tonality of luxury products, BYD Han’s brand-new color matching exhibition car not only represents the latest achievements of BYD’s continuous improvement in design, but also highlights the self-confidence of Chinese aesthetics, which detonated the auto show scene at one time.

　　Energy white with terracotta brown, writing BYD Han EV advanced texture

　　The matte energy white used in the exterior decoration of BYD Han EV on the booth is inspired by Dehua white porcelain, which is dense in texture, glittering and translucent as jade, moist and greasy in glaze, and full of energy. In terms of technology, this Chinese EV adopts a special "fluorophlogopite" coating, which is more delicate and uniform, and the texture is bright and transparent. Together with matte varnish, it finally realizes the color change texture of silk metal.

　　Matching with the white appearance of Han EV energy, it is a brand-new terracotta brown interior color. Its color inspiration comes from, "Top-grade terracotta sand, out of the mountains and stones of Chen Jin, above the white stone bed, with twelve pieces as one, looks like a bright day without a red lotus." The delicate luster of terracotta brown makes Han EV show the leather texture of top-grade leather, and its sense of luxury is further enhanced.

　　In detail, this Han EV is decorated with carbon fiber on the C-pillar and the tail tail, and the matte carbon fiber is also added to the interior decoration, which echoes the color of terracotta brown, creating a very luxurious and sporty driving experience. Thanks to the brand-new color scheme, the exclusive sense of dignity of Chinese luxury of Han EV is strongly highlighted, and the performance of China mass-produced new energy cars represented by its 100-kilometer acceleration of 3.9s is further highlighted.

　　Smart Blue with Sky Grey shows the multi-faceted nature of BYD Han DM.

　　Since its listing, BYD Han’s appearance color has its own representative color from the space-time of the universe to the field of humanities and culture. The Han DM exhibited in this exhibition further adopted the wisdom blue which represents the creativity of human beings, and applied the painting process of two-color paint. The high-saturation blue hue presented in high-light illumination is gorgeous and colorful, and it will turn into a deep dark blue phase in dark environment. The strong contrast between light and dark gives people an extraordinary visual experience, which is very intriguing.

　　On the interior, Han DM is equipped with BYD’s latest "Sky Grey" light-colored interior, and its design is inspired by China’s "elegant culture". The style, layout and detailed modeling combine the Chinese aesthetic concept and the essence of China culture, which is reminiscent of ink painting and painting, misty rain in the south of the Yangtze River, elegant without losing style, showing the strong oriental elegance of Han, and embodying the profound cultural connotation and aesthetic interest of Chinese luxury. In addition to the brand-new color matching, Han DM also added the traditional big paint technology to the decorative panel, further sublimating the ancient charm of Chinese style.

　　From the contrast between light and shade of wisdom blue to the collision between tradition and modernity of grey in the sky, the brand-new color matching of Han DM complements its diversified product personality. Han DM has five power modes that can be switched intelligently. It is mainly driven by electricity in daily commuting, which is quiet and fuel-efficient. When it enters the high-speed motor and cooperates with the engine, it can not only achieve the ultimate performance of generate, but also cruise efficiently, thus realizing the full-dimensional satisfaction for users.

　　Decorating automobile accessories with large lacquer craft, BYD empowers lacquer art to revitalize.

　　In the Han DM exhibition car, the decorative panels made of lacquer technology are particularly eye-catching. This is the result that BYD invited Mr. Fu Yizhou, the national inheritor of lacquer technology, as a consultant, and Mr. Wu Yongqiang, a lacquer expert from Guangdong Academy of Arts and Crafts, personally designed and produced for Han. It is a cross-border masterpiece that skillfully combines exquisite lacquer technology with interior design of new energy vehicles, and it is also a new exploration for BYD to practice the innovative development of Chinese excellent traditional culture.

　　In the Han Dynasty, the splendid culture of the Chinese nation was transmitted to the world through the Silk Road, and lacquer reached its peak as a decorative craft in the Han Dynasty. Since then, lacquer craft, as a treasure of China culture, has been passed down in the thinking collision between artists and designers. Nowadays, BYD Auto reproduces the impression of the Silk Road in BYD Han through the continuation and innovation of culture, and the art is sublimated again, and the charm of traditional lacquer art will be appreciated by more consumers.

　　As the flagship of BYD’s dynasty, BYD Han took luxury as the bone and tradition as the rhyme from the beginning of design, and opened up a harmonious but different way of Chinese luxury. The two brand-new color-matching exhibition cars at the Shanghai Auto Show have further increased and integrated traditional and modern elements, which fully embodies the inclusiveness and tension of BYD Han’s design.

　　On April 13th, 2021, the results of German iF Design Award were announced, and BYD Han EV made the list, becoming the first award-winning car model of China brand, which further proved that BYD Han’s high-end aesthetic experience based on the profound connotation of Chinese luxury is leading the trend of new energy vehicle design.

　　Original title: Starting from 88,800 yuan, how does King Kong Gun stir the low-end pickup market?

　　"Thanks toThe high self-sufficiency rate of spare parts and the supply chain crisis such as chips have little impact on the Great Wall pickup truck. Zhang Hao Bao, CEO of Great Wall Motor pickup brand, told Time Finance.

　　Recently, Great Wall Motor’s commercial pickup king kong gun was officially listed. It is reported that the car provides two kinds of power, gasoline and diesel, and there are many different versions of two-wheel drive and four-wheel drive. The gasoline model starts at 88,800 yuan and the diesel model starts at 95,800 yuan.

　　"King Kong cannon is a strategic model of the Great Wall pickup truck, which is of great significance." Zhang Hao Bao, CEO of Great Wall Motor pickup brand, told Time Finance at the Guangdong linkage listing conference held on April 7th.

　　Source | Great Wall Motor official website

　　Some insiders said that from the perspective of the pricing and product strength of King Kong Gun, Great Wall Gun has high hopes for this car. In addition to refreshing its past brand impression, it also wants to subvert the domestic pickup market segment.

　　Different from the previous pickup truck shape, the appearance of King Kong Gun is more fashionable and the overall recognition is stronger. Its front face adopts a honeycomb air intake grille, and the periphery is decorated with thick chrome trim strips, so the overall temperament is tough. The details such as the waistline and front and rear wheel eyebrows make the new car more exquisite.

　　"King Kong Gun focuses on creating a core label that is solid, durable, economical and convenient." Previously, the top management of the Great Wall pickup truck once said. King Kong Cannon has three kinds of containers: standard box, long box and flat bottom. The long box model has a 1.82-meter super-large container, and at the same time, details such as low cargo platform and container lighting are added. The turning diameter of 11.9 meters makes the new car more flexible in turning and turning around. In addition to the flat box model, the functions such as the cargo box light that can be turned on by the center console button, the car system that supports FOTA upgrade, the 360 panoramic image, the whole car radar and tire pressure monitoring also make the King Kong gun more practical and functional.

　　In terms of power, the King Kong Gun is equipped with a power combination of 2.0T+6MT, the GW4C20B gasoline engine is mature and reliable, with a peak torque of 360N·m, and the high-power version of GW4D20M diesel engine has a peak torque of 400 N m.. On April 7th, when Time Finance tried to ride the King Kong Gun, it was found that the noise of its powertrain was low, and the performance of the King Kong Gun was not bad in terms of road feeling and vibration filtering.

　　Source | Great Wall Motor official website

　　Some insiders said that with the product strength and pricing of King Kong Gun, it may have a good market performance in the future. It is worth mentioning that, as the leader of the domestic pickup truck market, the Great Wall pickup truck sold 233,000 vehicles in 2021, including 43,599 overseas vehicles, up 119% year-on-year. Previously, Cui Xiaohui, general manager of the Great Wall pickup truck brand, revealed that "the goal of the Great Wall pickup truck in 2025 is to achieve 500,000 vehicle sales, ranking among the top three pickup truck sales in the world".

　　"Thanks to the high self-sufficiency rate of parts of Great Wall Motor, the impact of supply chain crisis such as chips on Great Wall pickup trucks is not great." Zhang Hao Bao told Time Finance that in terms of pickup truck policy, Great Wall pickup truck also cooperated with China Automobile Association, Passenger Association and pickup truck friends to promote the introduction of new pickup truck standards, prepare for the establishment of pickup truck association and promote the lifting of pickup truck policy. According to statistics, at present, more than 70% cities in China have relaxed the restrictions on pickup trucks entering the city.

　　[car home New Car Launches] At the 2024 Beijing Auto Show, the (|) seven-seat model made its debut. The body length of the new car reached 5034mm, and the wheelbase was still 2800 mm. The car adopted a seven-seat layout. In terms of power, the new car was equipped with a 2.0T engine with a maximum power of 187 kW.

　　As Chery’s version of "Land Rover Defender", Jetway Traveler’s extended 7-seat version adopts the idea of Land Rover Defender’s 130 version, and the car body size is extended by 249mm to 5034mm under the condition of unchanged wheelbase, so that the length, width and height of the whole car are 5034/2006/1880(1915)mm and the wheelbase is 2800mm respectively, and the 7-seat layout is adopted in the car, further broadening the user group of Jetway Traveler.

　　In appearance, the front face of the car is consistent with the five-seat version on sale. The net is inlaid with the brand logo of "JETOUR" and connected with the headlights. The distinctive headlight group style is impressive. The posture of the whole vehicle is vigorous, with sharp lines and full profile coexisting. The tail is also equipped with a classic "small schoolbag", while the vertical taillights are wrapped in a black frame, showing off-road temperament.

　　According to the application information, the car can choose special traction devices including towing hook hole, connecting ball head, electric connector, etc. The approach angle/departure angle is 28 degrees /17 degrees, and the maximum total traction mass is 1600kg. In terms of power, the new car is equipped with a 2.0T engine of model SQRF4J20, with a maximum power of 254 HP (187kW) and a declared fuel consumption of 9.83L/100km. (Compile/car home Duandi)

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As a high-end brand built by Chery, Star Road has gained a certain market voice since its launch, relying on Lingyun, Lanyue, Zhuifeng and other models. On February 21st, Starway Eta Ursae Majoris, built on the platform of Starway M3X Mars Architecture 2.0, was officially launched, with a total of six configurations, with the price range of 152.8-202.8 million yuan.

The Aesthetic Design Language of Atlantis Light

The appearance of Starway Eta Ursae Majoris is based on the aesthetic design language of Atlantis light, and a lot of popular elements are injected. It is worth noting that although it is a fuel vehicle, its modeling temperament can easily be mistaken for a pure tram. The design of the front face continues the avant-garde style of the previous concept car. The grille adopts a rhombic grille with frameless design. The penetrating LED headlights across the front face and the daytime running lights on both sides outline the "sigma" similar to the Greek symbol, which is full of recognition.

Xiongshi ecological intelligent cockpit

As the first model of Lion Eco-2023, Starway Eta Ursae Majoris’s EEA4.0 advanced electronic and electrical architecture, supported by Gigabit Ethernet, OTA for the whole vehicle and separation of hardware and software for Autosar, can continuously refresh the car experience through continuous iterative upgrading.

In terms of intelligent assisted driving, Xingtu Eta Ursae Majoris has an L2.9 intelligent assisted driving system, which includes 21 basic ADAS functions and 11 high-order intelligent assisted driving functions in addition to high-heat functions such as AVP autonomous parking service and NOC navigation assisted driving.

In terms of hardware support and audio-visual, the new car is equipped with a golden combination of Qualcomm Snapdragon 8155 smart chip and Xiongshi Zhiyun 5.0, a 24.6-inch real curved smart screen, a brand-new young HMI5.0 UI interface, and car intelligence with a "growing" anthropomorphic avatar, creating a dynamic intelligent cockpit.

In terms of configuration, Eta Ursae Majoris main driver is equipped with electric 8-way, lumbar support electric 4-way, headrest adjustable 4-way, heating, ventilation and other functions. The "Queen’s Co-driver" of the high-profile model adopts ergonomic design, which has soft touch and strong wrapping, and has comfortable configurations such as massage, ventilation, heating, leg support and lumbar support.

In the rear row treatment, Eta Ursae Majoris has an adjustable backrest angle and an independent fresh air system. In terms of hearing enjoyment, SONY 14 speakers are also equipped to create a 360-degree sound experience for passengers in each seat.

Flying fish extrasensory chassis /2.0TGDI engine

In terms of power, Eta Ursae Majoris is equipped with a 2.0TGDI engine with a maximum power of 261 HP (192kW) and a maximum torque of 400 Nm, matching the 7DCT gearbox. It is reported that PHEV models will be launched in the future.

It is worth noting that Starway Eta Ursae Majoris is equipped with a brand-new flying fish extrasensory chassis. The CDC electromagnetic suspension system equipped with this chassis can collect the dynamic data of road surface, car body and wheels in real time through five car body attitude monitoring sensors, four electromagnetic dampers and a controller, and actively adjust the suspension damping in time. While realizing the intelligent control of vehicle attitude, CDC electromagnetic suspension system takes into account the improvement of comfort and handling.

Officials pointed out that CDC electromagnetic suspension system can reduce the vehicle’s head-up phenomenon by 36%, weaken the braking nod by 30%, improve the anti-roll ability and isolation performance by 5% and 40% respectively, and improve the overall suspension comfort performance by 30%. In addition, CDC electromagnetic suspension system also provides comfort, standard and sports modes, and also provides OTA, which always upgrades the latest chassis settings remotely for users.

In addition to the CDC electromagnetic suspension system, the flying fish extrasensory chassis is also equipped with "chassis hydraulic vibration isolation system" and "SS system". Through the technology of double hydraulic suspension and hydraulic bushing, the road vibration can be reduced by more than 30% in bumpy road conditions, plus the SS system which can accurately adjust the suspension damping according to the braking deceleration, restrain the braking nod and greatly optimize the NVH performance.

Thanks to the full-scene intelligent four-wheel drive system, all-terrain technology system and freewheeling steering system, under extremely complicated road conditions, the rear axle can achieve "a response within 100ms and a maximum torque output of nearly 3000N·m". At the same time, with the assistance of Bosch’s new generation of intelligent brake-by-wire system, the ability to limit slip is stronger, more accurate and easier to get out of trouble.

The all-terrain science and technology system also provides seven driving modes: economy, standard, sports, snow, mud, sand and off-road, which can unlock multiple driving and control scenes for users. In addition, common functions such as off-road crawling, perspective chassis and four-wheel drive dynamic vector display are also absent. Bosch’s new generation DP- EPS steering system not only provides low-speed light, high-speed and steady steering force, but also improves its response speed by 20% under the master chassis steering adjustment.

In terms of safety, based on M3X Mars Architecture 2.0, Xingtu Eta Ursae Majoris meets the global NCAP crash test standard, and is equipped with Bosch’s new generation intelligent brake-by-wire system, which greatly improves the braking response and shortens the braking distance with a build-up time of less than 150 ms. With the help of this technology, the brake pedal is not only adjustable, but also has dual modes of comfort and movement to meet the needs of users in different driving environments.

　　Chery Automobile’s new generation flagship SUV Tiggo was officially unveiled 9 days ago. Meanwhile, as the latest achievement of Chery’s "Eta Ursae Majoris 2025" strategy, Chery Automobile released the Mars architecture-super hybrid platform.

　　Tiggo 9 is the first model of Mars architecture-super hybrid platform, which will have two power forms: fuel and hybrid. The fuel-powered version is equipped with a 2.0TGDI engine and Aisin 8AT gearbox, with a maximum power of 192kW and a peak torque of 400N·m, while the hybrid version has a super comprehensive endurance of over 1300km. At the same time, the Tiggo 9 is equipped with Qualcomm Snapdragon 8155 chip and the top hardware equipment in the industry of 5G Gigabit Ethernet, with L2.9 intelligent driver assistance system.

　　In addition, the Tiggo 9 is equipped with CDC "magnetic levitation" suspension, which can be adjusted infinitely through the hardness and softness of the suspension to cope with different road conditions. At the same time, it is equipped with 540 stereoscopic extrasensory air conditioning system, B-pillar air outlet, high-grade intelligent fragrance system, 24.6-inch extremely smart silk smooth curved screen and other configurations.

　　According to reports, the Mars architecture-super hybrid platform is the highest-end, leading hybrid and fuel vehicle platform of Chery Automobile, which clarifies the direction of Chery’s hybrid and fuel vehicles in the next five years. Mars architecture-super hybrid platform will realize the global evolution of four dimensions: forward-looking wisdom, total comfort, efficient power and leapfrog security.

　　In terms of forward-looking wisdom, the Mars architecture-super hybrid platform is equipped with Qualcomm Snapdragon 8155 flagship chip, and the CPU computing power reaches 105 K; Equipped with self-evolving EEA4.0 electronic and electrical architecture, it supports 5G and Gigabit Ethernet. At the same time, the new platform products are also equipped with Chery Pilot L2.9 intelligent driving assistance system, including 21 basic ADAS functions and 11 advanced intelligent driving functions.

　　In terms of total comfort, the new platform is equipped with CDC "magnetic suspension" system, which can realize stepless adjustment of damping, accurately control the attitude of the whole vehicle, and improve the comfort of the whole vehicle by 30%. At the same time, the platform is equipped with AWD intelligent four-wheel drive system, which improves the overall driving controllability by 20%. In addition, the C-PURE clean cubic green cockpit continues to evolve, with the new car odor reaching 3.0 and the key VOC standard increasing 10 times.

　　In terms of efficient power, the new platform will provide hybrid and fuel-powered power solutions. Among them, as a hybrid solution, the third-generation intelligent hybrid Gemini has a peak power of 165kW and a maximum output torque of 4000 N m. The fuel power uses Kunpeng 2.0TGDI, and with the blessing of seven leading core technologies such as the fully upgraded second-generation "i-HEC" intelligent combustion system, it achieves a perfect balance between strong power and energy conservation and environmental protection.

　　In terms of leapfrog safety, Chery Automobile has established a global quality management system based on global market user data. Mars architecture-super hybrid platform is developed according to the highest five-star safety standard in the world, integrating active and passive safety technologies. Not only that, the new platform is also equipped with 10 airbags, including remote airbags, to ensure the safety and quality of users.

According to recent news, the highly anticipated Chery Tiggo 9 will be officially listed in late May. As the flagship SUV of Chery Tiggo family, this medium-sized SUV has attracted great attention in the market for its excellent design, luxurious interior and excellent performance. Tiggo 9 will provide 5-seat and 7-seat seat layouts for consumers to choose from, and the pre-sale price range is 155,000-175,000 yuan.

From the design point of view, Tiggo 9 exudes a strong sense of advanced. The overall modeling atmosphere is stable, the grid of China Net adopts family design, and Chery Logo has luminous effect at night, which is unique and dynamic. LED headlights are designed with an open corner, which is connected with the China Net. The high-equipped models are equipped with matrix LED headlights, which provides better lighting effect for driving at night. The side of the car body adopts two-color roof design, hidden door handle and privacy glass, which shows fashion and privacy. The tail has a strong sense of layering, the penetrating taillights are decorated with black decorative plates, the spoiler tail design increases the sense of movement, and the hidden exhaust port highlights the exquisite treatment of details.

The interior design of Tiggo 9 is also amazing, which fully demonstrates the sense of luxury. The car is covered with a large area of soft and leather, and the instrument panel is matched with a wooden decorative board to create a high-end atmosphere. The cockpit is equipped with double 12.3-inch suspended dual screens, and the car system is equipped with 8155 chips. The central control panel integrates a lot of functions, which makes the layout of buttons in the car simple and full of scientific sense.

In terms of seats, Tiggo 9 offers five-seat and seven-seat layouts for consumers to choose from. The seat is wrapped in real leather and decorated with exquisite stitches, which not only shows the sense of luxury, but also provides excellent support and wrapping. Punching the surface of the seat not only improves the texture, but also enhances the air permeability of the seat, providing a more comfortable experience for riding.

In terms of power, Tiggo 9 is equipped with Kunpeng Power 2.0TGDI engine, which has been widely used in other models of Chery brand. The maximum power reaches 192kW and the peak torque reaches 400 n m. The model released at the pre-sale price is equipped with a 7-speed dual-clutch gearbox, and there are also models equipped with an 8-speed automatic gearbox to choose from. This enables the Tiggo 9 to find a balance between power output and fuel economy, bringing excellent driving experience to drivers.

In addition to the traditional power system, Chery also released the Tiggo 9 C-DM model at the Shanghai Auto Show, which is equipped with the Kunpeng ultra-performance electric hybrid C-DM system. The system consists of special engine for electric hybrid, special gearbox for electric hybrid and special battery management system for electric hybrid. It is equipped with the fifth-generation ACTECO 1.5TGDI high-efficiency hybrid engine, with a power of 115kW and a maximum torque of 220 N m. The super electric hybrid DHT gearbox adopts the mode of "double motor drive+3-speed DHT", the transmission efficiency is over 97.6%, and the output torque at the wheel end can reach 4000N·m, achieving strong power output at full speed. The release of Tiggo 9 C-DM provides more choices for consumers who pursue environmental protection and high performance.

To sum up, Chery Tiggo 9, as the flagship SUV of the Tiggo family, has become a model of concern in the medium-sized SUV market with its luxurious design, exquisite and comfortable interior and strong and reliable power performance. No matter from the brand reputation or product strength, Tiggo 9 is a worthy choice. If you are looking for a medium-sized SUV with luxury and power, Chery Tiggo 9 will be your wise car purchase decision.