Little Goose Tong completed the $120 million Series D financing, which will increase research and development to help enterprises connect with users.
The Beijing News (Reporter Feng Qi) On June 16th, the reporter was informed that Little Goose Tong, a knowledge-based payment technology service provider, announced that it had recently completed a series D financing of $120 million, which was led by IDG Capital, followed by Qiming Venture Capital, GGV ggv capital and Gaoying Venture Capital.
The relevant person in charge of Little Goose Tong said that this round of financing will be mainly used to continue to increase investment in research and development of products and core technologies, strengthen the construction of production, research, operation and service teams, and further improve the construction of service system.
Product matrix meets the diverse needs of private domain operation
At present, more and more enterprises choose to build private domain traffic pools in the WeChat ecosystem. After completing this link, how to effectively connect users, realize accurate communication and transformation, and turn "flow" into "retention"?
The relevant person in charge of Little Goose Tong pointed out that it is very necessary to create valuable content for users, attract consumers and educate consumers, which is also the core link of private domain operation of enterprises.
It is understood that Goose Tong owns a variety of tools and products such as knowledge shops, enterprise live broadcasts, enterprise training, enterprise micro-assistant SCRM, goose punching, goose examination, goose community, etc., providing one-stop technical services for enterprises with online operation, commercial realization, private domain operation and user service needs.
Among them, the knowledge store is the core product of Goose Tong, which meets the needs of various scenarios such as brand marketing, commercial realization and user operation of enterprises in various industries. Enterprises can deposit brand content with the help of knowledge stores’ graphic, audio, video, live broadcast, e-books, columns, training camps and other forms of content bearing, and use fission posters, coupons, groups, promoters and other social fission marketing games to turn each user into a contact point for promotion and spread, and expand brand influence. In addition, the knowledge store supports the functions of information collection and data analysis, which can quickly build the user portrait of the enterprise and realize the whole process management and promotion of the user life cycle.
Product system of gostone. Photo courtesy of respondents
It is worth noting that in order to lower the threshold of digitalization of enterprise users, Goose Tong has developed a series of product tools that are lighter and more focused on usage scenarios, such as enterprise live broadcast, enterprise training, enterprise micro-assistants and so on.
For example, the live broadcast product of Goose Tong Enterprise has a series of functional modules, such as continuous wheat interaction, live broadcast with goods, live broadcast lottery, broadcast reminder, information collection, live broadcast index analysis, etc., to meet various scenarios such as live broadcast with goods, round table meetings, brand activities, etc. Enterprise training products rely on the enterprise WeChat ecosystem to help enterprises solve the problem of improving people’s management and efficiency in the communication path; Enterprise micro-assistant SCRM can help businesses make better use of enterprise WeChat, and systematically operate and serve users who have settled down.
In addition, small program tools such as Goose Punch, Goose Exam and Goose Community can also enable enterprises and users to conveniently complete more operations on the mobile side. These digital services provided for enterprises and users around knowledge content have attracted a large number of enterprises to choose Little Goose Connect.
Live broadcast to raise demand, open a housekeeper group and pay attention to customer satisfaction.
The reporter learned that in addition to technical empowerment, Goose Tong has also built 1V1 housekeeper group service covering the whole life cycle of customers. Goose Tong Service Manager will provide a series of targeted and systematic professional guidance and suggestions, such as novice training camp guidance services and advanced systematic operation suggestions, based on the actual situation of customers, from delivery period, growth period to maturity period.
It is reported that in order to further understand the customer’s usage scenarios, Goose Tong has also set up a localization service team to communicate with customers face to face on product requirements, solve practical problems on the spot, and make regular follow-up visits to jointly create targeted solutions.
In addition, in order to get the most authentic feedback from customers, Goose Tong uses the live broadcast function to open multiple live broadcast columns. For example, in the column "Come and Give Demand to Lao Bao", CEO Bao Chunjian led the heads of various product lines of the company to communicate with customers in real time and solve customer problems; In the column of "Lao Bao’s dialogue with benchmark customers", Bao Chunjian invited benchmark customers to the live broadcast room to share their operation methodology and interact with the audience to help more corporate customers improve their operation level.
Goose Pass has set up several live broadcast columns. Photo courtesy of respondents
At the same time, Goose Tong has set up televisions in every corner of the company to broadcast the contents of the live broadcast room in real time, so that the voice of customers can be transmitted to thousands of employees at the same time. "This way is more like opening a’ transparent window’. In addition to solving the needs of corporate customers, we can also learn about the service process from customer feedback and play a supervisory role in the company’s service system." The relevant person in charge of Little Goose Tong said.
Fan Xiaoxing, COO of Goose Tong, said: "In the future, Goose Tong will continue to strengthen product research and development, enhance service capabilities, expand service scenarios, be a good’ shared CTO’ for everyone, and build a bridge between enterprises and users."
According to the data of Little Goose Pass, as of June 10th, 2021, Little Goose Pass has served more than 1.6 million registered customers, including many first-line famous brands such as Wu Xiaobo Channel, Ten Reading, New Oriental, Good Future, Huaxia Fund, Caesars Travel, Xibei and Tencent University. Customers have produced 20 million knowledge products, covering 780 million end users, and the highest number of online users exceeds 10 million.
Beijing News reporter Feng Qi proofreads Li Shihui.
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