＂I know U＂ is the first social film, and netizens are widely ＂recreated＂

Zhou Xun

Jing Bo Ran
　

　 　 A new network short film form starring Peng Haoxiang, Xia Yongkang, Zhou Xun and Jing Bo Ran — — Social film《I know U》Since it was released for a week, it has been popular among netizens, with tens of millions of hits and constant topics. In addition to the strong creative lineup, this new interactive short film form, which opens a new era of micro-movies and can be edited and matched by netizens themselves, is also one of the most attractive elements. Netizens have shown strong enthusiasm for this and created various versions for sharing.

　 　 On the internet, the highlights of the film are divided into several segments, which can be edited at will with a click of the mouse. The soundtrack is also divided into several segments that can be re-added according to the content made by netizens, and all the lines and dialogues are also left blank and can be edited at will. Various versions such as "Northeast Dialect Edition", "Earth Edition on the Tip of the Tongue" and "Horror Edition" show the strong imagination and enthusiasm of netizens. The top lineups of Zhou Xun and Jing Bo Ran have also made netizens have a "director addiction", and fans are excited to say that "lines can be changed at will, which gives us a sufficient reason to daydream!" Peng Haoxiang, the producer, once said, "I hope netizens can expand their imagination, and I’m afraid it won’t look good if I’m not afraid of spoofing" to encourage netizens to do more creation.

　 　 In this regard, the industry has generally reached a consensus that the creation of "social movies" has made both movies and micro-movies return from the irreversible single communication between creators and audiences to the "grassroots" experience that can truly interact and everyone can participate. It is a brand-new low-threshold, simplified and extensive way of "micro-marketing", which will surely lead a new generation of trends.