In order to use coupons, users stay up late to order food and take out the "chaos" big three were interviewed.

  Recently, Didi, Meituan and Hungry successively joined Wuxi’s "Takeaway War", eating fried chicken at 0.01 yuan and drinking milk tea in 1 yuan … … On April 9, Didi Takeaway was officially launched in Wuxi, and the takeaway war intensified. On April 11th, the Industrial and Commercial Bureau of Wuxi City, Jiangsu Province officially talked about the take-out, hungry and drip take-out of the US group, and ordered the take-out platform to stop unfair competition and monopolistic behaviors such as "choose one from the other".

  "Fighting Wuxi"

  Is Didi Meituan hungry and staged "Three Kingdoms Kill"

  As early as April 1st, Didi, which is known for its Didi Chuxing, began to test its own Didi Chumai in Wuxi, which caused the industry to speculate that its involvement in the take-away market would cause the US group to fight back and be hungry, thus triggering a take-away market war. The trend in reality is also true. On April 9, this war, which was still in the stage of gaining momentum, was fully fired because Didi Takeaway announced the end of the test and officially landed in Wuxi. Didi and Meituan threw out a lot of coupons to attract consumers to place orders. Later that day, if you were hungry, you joined the fray, and coupons followed suit. For a time, people in Wuxi were shocked. A few dollars, a few cents or even a penny can be used to order takeout food for one person or several people at ordinary times. Ordering takeout seems to be free, and prices have returned to more than ten years ago overnight.

  "I feel sorry for myself if I don’t order takeout these days", "My friends from other places came to stay here for two days in order to order takeout" and "It’s too cheap, and it’s like missing hundreds of millions if I don’t order takeout" … … From noon on April 9th, the hottest topic of discussion in Wuxi’s circle of friends, Weibo and other social platforms was the "scuffle" of local take-away e-commerce delivering coupons. The strength and quantity of coupons offered in this "melee" are surprising. Just click on the coupon, and then the coupon will keep coming. Drip takeaway afternoon tea 20 yuan reduced 18 yuan, and the US group immediately released 20 yuan reduced 15 yuan … … Such a preferential margin has made netizens joke that they are almost guilty after the fishermen benefit. The amount of discount is really large. For example, some netizens exposed it, and the fruit tea coupons of 18 yuan money were directly offset, and only the delivery fee of 2.5 yuan was needed, which was equivalent to drinking a cup for free.

  [Take-out fever in the whole city]

  User: Staying up late to order food for using coupons.

  Many citizens stay up late to order takeout in order to use the valid take-out coupons for the day. "In order not to waste Didi’s good intentions, someone woke me up in the middle of the night and ordered two fried chicken, and sent two fried chicken for breakfast early in the morning." "In order not to waste the coupons of the US Mission, my husband woke me up in the middle of the night to drink porridge, eat shredded potatoes in vinegar, spiced quail eggs, and cold venetian blinds, so I felt queasy when I saw breakfast in the morning!" Mr. Wu, who usually goes to bed at 22 o’clock, doesn’t go to bed until 23 o’clock. "The chicken chops bought by Meituan are delivered home at 22 o’clock, and the watermelons bought by Hungry are delivered home at 22: 30. I don’t feel sleepy. I’m very happy. I’m sorry for the love of the takeaway platform for Wuxi people."

  However, some citizens stayed up all night in vain. Mr. Zhao, a citizen, placed an order at 2 o’clock in the morning and waited for more than an hour. The takeaway was not delivered at 3 o’clock, so he went to bed. "It’s terrible to explode the order. I will never do such a stupid thing again!" He said that he was speechless. The afternoon tea ordered by Miss Tao, a citizen, was not delivered after a whole day, and no one answered the customer service call. Not only was the coupon wasted, but it was also posted to 7.5 yuan.

  Express brother: there are not enough people in the field to help.

  In addition to the public’s taste of the sweetness of the price war, the takeaway brothers in Wuxi have been working hard these days, but they still earned a lot of money. Surprisingly, because take-away riders are in short supply, netizens exposed Suzhou riders pledging to come to Wuxi for help.

  "There are too many lists these days. I have to work more than 14 hours a day and don’t even have time to eat." Guo Jun, a takeaway brother, told reporters. According to Guo Jun’s introduction, he worked for nearly 15 hours on April 9, and sent 60 takeaways, with a commission of nearly 1,100 yuan. "These days, the daily income is above 1000 yuan. Although I am particularly tired, I am willing to earn money."

  Due to too many orders, the local takeaway brothers in Wuxi are not enough. The takeaway brothers in Suzhou and Changzhou all rushed to Wuxi for support. "I have several takeaway peers in Suzhou and Changzhou, and I have temporarily worked in Wuxi these days because I earned more. Some of them can deliver nearly 100 orders a day, and the income exceeds 2,000 yuan." Guo Jun added.

  Merchant: The order burst and can’t be answered any more.

  At 6 o’clock on the morning of the 9th, a rice ball shop in Hekoukou opened for business. By 9 o’clock, more than 130 drip orders had been received. "It is several times as usual, and it has exploded." The store owner told the reporter that five or six drip riders came to wait for the order at the same time, because there was no time to do it, and more than 30 orders could only be cancelled. The boss’s mood is mixed: "On the one hand, the platform discount brings us a lot of business, but we are also afraid that there will be omissions in the service after the explosion, and we are worried that there will be customer loss."

  [market supervision]

  Urgent interview suspected of unfair competition

  Amid the cheers for big discounts, some netizens pointed out that there are worries in the war: the delivery of take-away food is difficult to be timely, the quantity and quality of take-away food given by merchants are poor, the traffic and environmental problems caused by the increase of take-away, and whether the take-away market will form a retaliatory rebound of monopoly giants in the future.

  This war has attracted the attention of the national industry. Has it affected the market order?

  On the morning of April 11th, Wuxi Industrial and Commercial Bureau talked about Didi, Meituan and Hungry.

  It is reported that Wuxi Industrial and Commercial Bureau has inspected the branches of three take-away service platforms in Wuxi and collected relevant evidence. According to the industry and commerce department, the preliminary investigation shows that the behavior of the relevant take-away service platform has been suspected of constituting unfair competition and monopolistic business behavior. These disorderly competition behaviors have had adverse effects on Wuxi’s market environment, business environment and consumption environment. Wuxi Industrial and Commercial Bureau ordered the relevant platform operators to immediately take the following measures to eliminate the adverse consequences: First, immediately stop the illegal acts suspected of unfair competition and monopoly to prevent the damage from continuing to expand. Second, actively assist and cooperate with law enforcement agencies to carry out relevant law enforcement investigations and provide relevant information or information truthfully. The third is to quickly carry out self-examination and self-correction of business practices, and actively correct other business practices that may affect the market operation order and infringe on the legitimate rights and interests of consumers, such as false propaganda and consumer fraud.

  Operators stand by the market order.

  In response to the interview with the Trade and Industry Bureau, Didi Takeaway said that unfair competition is to quench thirst by drinking poison, resolutely support the government to safeguard the legitimate rights and interests of businesses, and resist unfair competition.

  Hungry? It is said that the "red envelope for meals" is aimed at providing tangible benefits to consumers nationwide, and it is also one of the services provided to consumers around the core demand of "eating" after integrating into Ali’s new retail system. It is not the so-called "subsidy war". "We wholeheartedly support the government’s requirements for regulating market competition."

  The US delegation said: "The takeaway industry has always been a market with two or three online platforms and full healthy competition. Recently, due to a friend’s huge subsidy that does not conform to market rules, local irrational consumer orders in Wuxi have increased significantly. " In order to ensure the user experience of the platform, combined with the comprehensive indicators such as complaint rate, meal delivery speed and evaluation, Meituan suspended the services of some merchants, and at the same time added a number of merchants who could provide quality services.

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