Highlights of National Day Market Witness the Potential of China Consumer Market.
Xinhua News Agency, Beijing, October 8th Title: Highlights of National Day Market Witness the Potential of China Consumer Market.
Xinhua news agency reporter
After queuing up to scan the code to show personal health information and automatically measuring body temperature, Theway, a citizen of Guangzhou, entered Zhengjia Square in Tianhe Road business district, Guangzhou. Here, they can enjoy one-stop "eating, drinking, shopping and entertainment".
Tianhe Road Business Circle is a "super business circle" composed of more than 20 large shopping malls, and it is also one of the largest high-end business gathering areas in China. Theway said that during the holiday, the family can spend a whole day here.
National Day holiday is the traditional consumption peak season in China. Before the festival, the Ministry of Commerce and other departments launched policies to promote consumption in key areas such as new energy vehicles and green household appliances. On the basis of doing a good job in epidemic prevention and control, combined with local characteristics, various and colorful cultural tourism activities have been launched to meet people’s enthusiasm for holiday consumption.
The effects of this series of policies have gradually become effective, further releasing the market potential. According to the consumption data released by Meituan on the 6th during the "Eleventh" Golden Week in 2022, from October 1st to 5th, the national local consumption accounted for 77.4%, among which the average daily consumption of local formats increased by 34% compared with the "May 1st" and 52% compared with the "Eleventh" Golden Week in 2019.
The reporter learned from a number of shopping malls in Tianhe Road business district that as of the 6th, the passenger flow surged. The demand for large-scale catering, coffee and tea is strong, and the sales of retail categories such as gold jewelry, high-end cosmetics, international watches and sporting goods have also increased significantly.
On October 5, tourists bought flowers in a flower shop in Changsha. Xinhua News Agency reporter Xue Yuxi photo
In Changsha, Hunan, night shopping has become a bright spot in the holiday consumer market. Merchants in the pedestrian commercial streets of Jiefang West Road and Huangxing South Road in Changsha have extended their business hours. In addition, discounts and promotions launched by major shopping malls have further stimulated consumers’ enthusiasm for consumption.
The sales of 100 enterprises in department stores, supermarkets, specialty stores, restaurants and e-commerce monitored by Beijing Municipal Bureau of Commerce reached 7.84 billion yuan during the National Day holiday, up 5.4% year-on-year.
Tourists play at the Happy Farm in Cherry Blossom Valley, Jinjiluo Village, Miyun District, Beijing (photo taken on October 6). Xinhua News Agency reporter Yan Huanzong photo
During the National Day holiday this year, Zhou Bianyou and go on road trip became the mainstream. The reporter learned from the cultural tourism departments in Beijing, Hunan, Guangdong and other places that "leisure tour", "micro-vacation" and "red tour" characterized by short time and close distance are favored by tourists.
Ctrip released the 2022 National Day Holiday Tourism Summary Report on the 7th, showing that during the 7th National Day, the per capita consumption in Zhou Bianyou increased by 30% year-on-year, and the surrounding hotel expenses increased by 10%. From October 1 ST to 5 th, the average daily order volume of high-end hotels in Meituan nearly doubled, and special rooms such as parent-child rooms, hot spring rooms, audio-visual rooms and sea view rooms were popular.
Shen Jiayi, a senior researcher at Ctrip Research Institute, said that during the National Day holiday this year, tourists will pay more attention to the local and surrounding areas, which will also tap the deep potential of the local Zhou Bianyou market.
Chen Tao, head of Midway Culture Beijing Co., Ltd., which focuses on parent-child tours, said: "Our National Day activities are very full, and we have received thousands of families. In Beijing, there are many registrations for labor activities such as digging sweet potatoes, catching loaches, and feeding cows. "
On October 5, Guangxi Baise citizens tasted hot pot at Tianjie Night Market. Xinhua News Agency reporter Zhang Ailin photo
According to the demand of Zhou Bianyou, some catering businesses took the opportunity to introduce fast and fresh self-heating pots and prepackaged foods, which are convenient for consumers to carry and eat.
Guan Yunqi, a staff member of the customer management department of Beijing Huatian Diet Holding Group Co., Ltd., said that Huatian, an old brand, launched four self-heating rice and two self-heating hot pots, and its sales surged during the National Day.
Wang Zhaofeng, president of Hunan Tourism Research Institute, said that various measures have been taken to stimulate people’s enthusiasm for consumption, effectively helping the consumer market to pick up and improve, further highlighting China’s market potential and consumer demand advantages.
Suning.cn data show that from October 1st to 4th, the consumption of offline high-end household appliances increased significantly. In the first three days of the National Day holiday, the number of people who bought scenes and experienced new products in stores nearly doubled year-on-year, of which over 50% were family groups entering stores, which led to a year-on-year increase of 125% in the number of orders for home appliances over 30,000 yuan.
On the evening of October 5, people visited and spent money in Linda Food Street in Xinpu New District, Zunyi City, Guizhou Province (photo of drone). Xinhua News Agency (photo by Luo Xinghan)
According to the experts interviewed, this year’s National Day holiday consumption shows many bright features, such as activating consumption potential by taking multiple measures at the same time, online celebrity leading the "night economy" consumption upsurge, young people taking the lead in consumption, and optimizing the market consumption structure.
"‘ in the city; Pyrotechnic gas ’ It reflects the strong resilience and vitality of China’s economy. " Wang Zhaofeng said that driven by the traditional consumption peak season such as the National Day holiday, with the accurate prevention and control of epidemic situation, effective overall planning of economic and social development, and effective measures to stabilize the market, the consumer market in China will further accelerate its recovery. (Reporter Zhang Yujie, Li Linhai, Xiong Jiayi, Luo Xin, Ye Ting, Sun Yi)