Shocked! Foshan Amazon sells and liquidates cross-border e-commerce.

This article was authorized to be transferred from: cross-border e-commerce professional households.

What a shock!

Foshan’s head home is a big seller, and Amazon mattress is one of the best brands. Mr. Ge, the founder of Molblly, released a circle of friends, announcing that the company would quit the cross-border e-commerce field and give up all the stores and brands in the world. I left the company and quit cross-border e-commerce and no longer engaged in any occupation related to cross-border e-commerce.

The founder sent an eloquent farewell in the circle of friends, claiming that leaving was "a decision that everyone was satisfied with".

This farewell speech is as follows:

Buddha said: Looking back 500 times in the past life, it was only this life that passed by! I think my fate with everyone is the same.

It has disappeared from this WeChat for a long time. I wanted to sneak into the dust, silently shouldering all kinds of market expectations such as speculation, criticism, schadenfreude, regret, expectation, etc. However, any overture always has a final chapter, otherwise, it is a great disrespect for the majority of peers to always delay the precious time of the people who eat melons and try to find various ways to speculate on our future direction.

In 2024, through frank communication with my shareholders, I fully analyzed the current situation and future international and market situation, and finally made a decision that everyone was satisfied with:

* *, quit the cross-border e-commerce field and give up all the stores and brands in the world.

I, leave * * and quit cross-border e-commerce, and no longer engage in any occupation related to cross-border e-commerce.

In the future, any publicity with my and my love’s achievements has not been authorized by me and my love, and the publicity content can’t represent the real company situation. Please don’t trust market rumors and make more business judgments yourself. This is my little reminder to you.

This venture, after five and a half years, the team started from scratch, made a difficult start, and made people look forward to it at its peak, which has fulfilled my lifelong dream. I’m a man of great ability, and I have achieved such great achievements with the help of Chinese people, which is beyond my expectation. Therefore, I have no regrets in my life. Today, I can finally practice the sentence that often comes to my mind: I’ve gone to the clothes and hid myself in fame.

In these five years, I should be the pig lying in the air, firmly grasping the broom of Harry Potter, standing in the limelight and becoming a trendsetter in the industry. However, I know very well that I can fly, and I can fly so high, so far and safely for such a long time. I really want to thank many people.

First of all, I would like to thank my brothers and sisters who grew up with me. In recent years, I have drawn you one pie after another. No matter whether the cakes are eaten or not, most people have chosen not to leave. I said: Let the affectionate and righteous partners live with dignity. Sorry, this time, I’m going to break my word. However, as long as you keep our fighting spirit, spirit and learning ability in the past few years, I think you can live a dignified life on your own with your current ability. Remember: if you are desperate, choosing unyielding is the greatest dignity of life!

Secondly, I would like to thank our shareholders for putting such a big plate in my hands and giving them the right to act cheaply, which is worthy of being a contemporary bole. Trust is the cornerstone of our success. Fortunately, I finally failed you!

Thirdly, I want to thank our supplier partners, thank you for your support and help all the time, and especially thank you for your recognition and trust. Your recognition makes us firmly believe that our basic principles for treating our partners are correct. It’s a pity that we can’t continue to walk with you all the way, and the market environment is unstable, but I still hope everyone will get better and better. I’m also very glad to be able to settle all the debts of everyone in the internal and external difficulties. This is my last goodwill for this industry!

Finally, I would like to thank the colleagues who stayed behind to deal with the aftermath. Please rest assured that we will respond to all the aftermath and deal with it one by one, and we will never leave any unfinished business!

At the end of this month, the aftermath of the old brand was basically completed, and I also fulfilled my original promise, and I handled almost all the things that I should handle. I had no choice but to spend it. It was time to say goodbye. Although we are reluctant, Cangyang Jiacuo has long expressed our entanglement and helplessness: the world is safe and secure, and we will live up to the Tathagata. So let’s leave with a smile.

Cross-border e-commerce, goodbye! Cross-border e-commerce, never see again! Final tip:

This mobile phone number is no longer used, please do not dial.

This micro signal has been disabled, please do not leave a message.

According to the statement issued by Lao Ge (Ge Xuguang), a cross-border trader of Love, in the circle of friends, Love Cross-border has decided to completely withdraw from the cross-border e-commerce field and give up all the stores and brands in the world. What is even more surprising is that Lao Ge himself announced that he would leave the industry he had been deeply involved in for many years and no longer engage in any occupation related to cross-border e-commerce.

It is understood that,Although Ai Home is a recruit in the cross-border e-commerce industry, it is a veteran in the foundry. It has a history of 16 years since its establishment in 2007. Love crosses the borderSince its establishment in 2018, it has quickly emerged in the field of cross-border e-commerce with its high-quality products and unique marketing strategies.

In 2019, love was handed in for the first time across borders, and the results were unexpected. A team of five people, with only two products, created an operating income of 200 million yuan a year. In the following years, it was even more arrogant, with sales reaching 3.2 billion yuan in 2023.

In 2022, Love launched its own mattress brand MOLBLLY across the border. Although it is a new brand, its performance is excellent. The omni-channel revenue of the brand reached 1.37 billion yuan in the whole year, with an increase of over 70% in the first quarter of 2023 compared with last year. In the TOP10 of Amazon mattress category BS list, MOLBLLY occupied two seats, among which a 10-inch memory foam mattress rushed to the fourth place and became a leader in the industry.

However, just when everyone expected it to continue to create brilliance, there was news of its withdrawal.

As soon as the news came out, sellers started a hot discussion on major social media platforms. Some people lament the cruelty of market competition, some people regret the departure of Lao Ge, and some people are full of expectations for the cross-border future of love.

* On May 27th, the official of Amazon’s global store opening shared Molbly as a typical case, and mentioned that Molbly’s annual omni-channel income was 1.37 billion yuan, which once ranked second in Amazon mattress category.

In this regard, some insiders analyzed that. There may be many reasons behind the withdrawal of cross-border love.

On the one hand, with the intensification of market competition, love may feel strong pressure from other brands or platforms, resulting in its market share gradually shrinking.

On the other hand, the adjustment of business strategy, the mistake of product positioning or the difficulty of market expansion may also have a considerable negative impact on its performance. The departure of the core figure of the company, Lao Ge, aggravated the internal instability of the company, making love cross-border make this difficult decision under multiple pressures.

In recent years, the domestic mattress market in the United States has also experienced considerable turmoil. Due to persistent inflation and rising labor costs, some star mattress brands, such as Purple and Casper, have fallen into losses one after another, and established enterprises, such as Shu Da Simmons, are also facing the dilemma of bankruptcy and restructuring. This makes the attitude of American domestic mattress enterprises towards overseas emerging brands gradually change from "emphasis" to "hostility".

For large furniture products sold on Amazon and other platforms, due to their high investment and high risk, a little carelessness may lead to a loss of money. As a well-known brand of Love Cross-border, Molblly plays a pivotal role in the cross-border e-commerce field. However, in the face of the "hostility" of American local enterprises and the strict supervision of Amazon and other platforms, the competitive pressure faced by Molblly is undoubtedly even greater.

In general, the cross-border withdrawal of love is undoubtedly a heavy blow to the entire cross-border e-commerce industry. But at the same time, it also sounded the alarm for us. In today’s increasingly fierce market competition, enterprises need to keep keen insight at all times, constantly examine and adjust their strategies and directions to adapt to market changes. In addition, internal management and team building are equally important. Only by ensuring the steady development of these two aspects can enterprises be invincible in the fierce competition.

(Cover Source: Picture Worm Creativity)

(Source: friends of Hugo. com)

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