Young man, the first car! Xiaomi applied for the first automobile SU7 trademark: the price starts from 190,000 yuan.

On December 1 ST, according to the website of Tianyancha,Xiaomi Technology Co., Ltd. applied for registration of the trademark "XIAOMI SU7" on November 15th, 2023, which is classified as fitness equipment internationally, and it is still in the stage of substantive examination.

Source: Tianyancha

In the latest batch of new car declaration catalogue published by the Ministry of Industry and Information Technology last month, Xiaomi SU7, the first model of Xiaomi Automobile, officially completed the declaration, and it is expected to be listed in 2024. Once the news came out, it immediately set off a discussion upsurge on the Internet. Both rims and non-rims were very interested in Xiaomi’s car-making, and launched a round of discussion around its exposed appearance parameters. The heat can be said to be the same for a while.

Subsequently, more specific model information of Xiaomi Automobile was exposed.It is reported that the first model of Xiaomi Automobile is divided into four versions, namely, the standard version, the Pro version, the Max version, and the track version that is not sold in batches. The price range is concentrated in 190,000-300,000 yuan.The production capacity of Xiaomi Automobile in the first year is less than 70,000 units, and the first batch of cars will be sold in first-and second-tier cities first.

The span of the price range of 190,000-300,000 yuan is not small. It seems that Xiaomi still wants to make a fuss about the configuration of different models. Lei guessed that the price of the standard version may be 190,000 yuan, which is mainly used to lower the threshold for users to start and attract more prospective car owners who are still waiting to see. Pro and Max versions are divided into different versions through differences in intelligent driving and battery life. As for the track version, because of its characteristics of not mass production and sales, I believe it must be prepared for the most loyal rice noodles.

Source: Ministry of Industry and Information Technology

In addition to the full vehicle configuration, the car system and intelligent cockpit are undoubtedly the biggest selling points of Xiaomi SU7.With the 澎湃 OS system released this year, it is very exciting to see how far the interaction between people, mobile phones and cars can go. In terms of intelligent driving, although we still don’t know the relevant information, as the first model of Xiaomi Automobile, I believe that Xiaomi definitely wants to make the first shot, and the configuration will not disappoint everyone.

Lu Weibing, president of Xiaomi Group, once said that the progress of Xiaomi Automobile has exceeded expectations, and the mass production target will remain unchanged in the first half of next year, followed by the second winter test. According to the information released by the Ministry of Industry and Information Technology, the name of the two new models of Xiaomi Automobile is Beijing Automotive Group Off-road Vehicle Co., Ltd., which also means that BAIC will become the OEM of Xiaomi Automobile. With the help of BAIC, the production capacity of Xiaomi Automobile is believed to be not too big. problem.

According to the latest news,At the end of December this year, Xiaomi Automobile will hold a technical conference, at which time everyone can fully understand all the information of Xiaomi SU7. The question is, if you can start with Xiaomi SU7 for 190,000 yuan, will you consider it?

Cover source: Ministry of Industry and Information Technology