Practical, affordable and comfortable are the characteristics of mainstream models. Take a closer look, they are the ones who run more on the road. The competition in the automobile market is still very fierce. What Xiaobian brings today is. Next, let’s see if its highlights can attract you with Xiaobian.

Let’s take a look at the appearance of Cadillac XT5. The design of Cadillac XT5′ s front face has taken a rounded route, and with the three-piece net, it looks very dynamic and lively. Coupled with the headlights, the momentum is quite sufficient. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4813 mm * 1903 mm * 1686 mm. The car adopts steady lines, and the side wall looks very fashionable and sporty. With large-sized thick-walled tires, the overall visual effect is very delicate. Looking back, the Cadillac XT5 has a deep tail line, and the taillight style is more domineering and stylish. Coupled with the unique exhaust pipe, the overall shape is still very attractive.

In terms of interior, the interior design takes a dynamic route, which reflects the sense of design. The car’s steering wheel is eye-catching, equipped with electric up and down+front and rear adjustment, steering wheel memory, steering wheel heating and other functions, giving people an eye-catching feeling. Let’s take a look at the central control, which is decorated with an 8-inch central control screen, which makes the interior design quite layered and looks quite fashionable. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard of the car presents a delicate design style, and the trendy design elements make people remember it at a glance. The car uses leather seats, the seats are wrapped in place, and the overall ride feels soft and comfortable.

Next, look at the configuration. Cadillac XT5 is equipped with car networking, driving mode selection, remote control key, rear wiper, interior atmosphere light and other configurations.

What’s your main impression of this car after reading the whole article? Many people buy SUVs because of their stronger passability. The car is practical and fully equipped, and it is a good helper for home travel.

Source: connected Insight

Editor/Zhou Xiongfei

Is it better for enterprises to do marketing and seek growth by placing brand advertisements or effect advertisements?

In the past decade, the answer to this question may be more inclined to effect advertising.

According to statistics from consulting firm Bain, from 2013 to 2022, the proportion of effect-oriented advertising in the overall advertising budget increased from 20% to 70%.

It’s not hard to understand,During the ten years from the prosperity of mobile Internet, traffic has become the best business carrier and the best advertising carrier.

Even looking back at several business wars in China’s Internet history-from search to social networking, to O2O, to payment, and then to content platforms, the wars among giants have always revolved around traffic portals. Today, advertising is still one of the most important business models of these giants.

In this process, brands are faced with more channels to reach users, more ways to reach them, and lower customer acquisition costs.

To some extent, this is one of the main reasons for the popularity of effect advertising in the past decade. Enterprises continue to enter the new platform, with the help of platform bonus period for effect advertising, get traffic and get short-term sales.

However, in the past two years, with the peak of mobile Internet traffic, the overall advertising marketing environment and logic are undergoing some changes.

Brands have found that blind large-scale play is no longer applicable.

The reason is that traffic growth is getting harder and harder, and the cost of getting customers is getting higher and higher. Even if they can achieve a more accurate "thousands of people" through the marketing tools provided by the platform, the effect may not be so ideal. There are only 2-4 Internet advertisements that consumers can remember on average, but the competition is already ubiquitous and increasingly fierce.

At the same time,After a long period of downturn, the value of brand advertising is being re-examined. The mainstream marketing trend in the future is "equivalent quality and efficiency".

According to the report of "2022 China Advertiser Marketing Trend Survey", over 60% of advertisers agree with the view that "the peak of effect advertising traffic and high cost will promote the return of brand value".

Even in the longer term, the importance of brand advertising continues to increase. Under the background of the disappearance of demographic dividend, competition is gradually shifting from the production side and the channel side to the user’s mind. At this level, the compound interest advantage of brand advertising is more obvious.

Behind this, those brand marketing media that were neglected to some extent in the past also need to be revalued urgently.

For example, relying on smart TV’s big-screen advertising OTT marketing.

Recently, during the GDMS Global Digital Marketing Summit in 2023, Wired Insight had an in-depth dialogue with Chen Gaoming, general manager of commercial marketing brand of Xiaomi Internet Business Department, and discussed the changes in the current overall marketing environment, the marketing concept and development of Xiaomi OTT, the link collaboration that OTT has created for customer brand marketing and the commercial value of OTT.

The following is the details of the dialogue. On the basis of retaining the original intention, the connection Insight has been slightly deleted and modified.

The marketing environment has changed,

How to measure the value of effect advertising and brand advertising?

Wired Insight: what is the difference between the overall marketing environment this year and the past?

Chen Gaoming:The whole industry can be divided into three parts: product, effect and sales, which are brand advertising, effect advertising and sales promotion. According to incomplete statistics, effect and sales account for 80%, and 800 billion of China’s 1 trillion marketing market is effect advertising.? ??

There are two reasons. First, the structure of advertisers is changing. In the past, all the leading enterprises in the industry paid attention to brand marketing, and they chose traditional brand advertising forms such as placing TV advertisements, publishing newspapers, or asking celebrities to endorse them.

With the development of the Internet era, customers need to consider more diversified marketing scenarios. Although brand marketing is still in the planning, the birth of new formats such as e-commerce has divided the cost of brand marketing to some extent.

The second is that some emerging white-label enterprises have not yet developed to the stage of brand marketing. With the rise of the e-commerce industry, many industries in China have changed from OEM to self-management. Some emerging companies that subdivide the track have opened up a new marketing structure based on online channels. The marketing method is KOL promotion combined with e-commerce promotion. Under this logic, enterprises will focus on effect advertising in the initial stage of development.

This also leads to the change of advertising structure and share in China, and the proportion of effect advertising and sales expenses is rising.

However, judging from the strategy of budget allocation of advertisers, quality, efficiency and sales are the three major paths of enterprise marketing. I think brand advertising will still be valued, and the degree of attention will pick up in the future. Similar products and sales channels tend to be homogeneous with development, and the real difference will return to brand building.

According to the data of China Top 100 Brands List in 2023, although it is inferior to the highest level in history two years ago, the total brand value still exceeds the trillion-dollar mark, reaching 1.01 trillion dollars, which is still 13% higher than that in 2019.

As the soul of an enterprise, a brand is recognized by different customers by conveying lifestyle and value.For example, the success of Coca-Cola and Pepsi-Cola lies in their different brand tonality, but in fact, the products are not differentiated.

This is also in line with the future development trend of enterprises in China. The development of products must be from product-driven to brand-driven, especially exported to the whole world. The output is not only products, but also values and culture.

Wired Insight: everyone is talking about the value of domestic products now. What is the significance of brand building for domestic brands?

Chen Gaoming:China factory is good at making products and channels. Product parameters and pricing can be quantified and measured, and R&D innovation can also be copied. At the same time, enterprises are willing to tryVarious channels.

When product strength and channels develop to a certain extent, enterprises compete for brand building or team organizational ability. After the necessary pain, they may realize the importance of brand and start organizational and cultural construction of the whole enterprise.

First open the external market, then do brand building, which is the basic logic of the second growth.

I think many domestic brands have gone through different stages at present. Many operators are still in the forefront of the market. The company is in the stage of rapid development and has not yet returned to brand building.

Enterprises need to go through great pains and find the attribution accurately if they want to have this kind of cognitive change. When there is still room for development in other fields, the marketing of enterprises may return to the comfort zone.

Brand marketing is a kind of belief, which cannot be quantified and is difficult to predict. It can only be believed that it may get better in the future, which is different from ROI investment.

Wired Insight: what is the value of brand advertising for the long-term development of enterprises?

Chen Gaoming:Enterprises have different understandings of brand marketing. Now there are different theoretical debates. Some people think that brand power is greater than product power, and some people think that it is the era of product power. Brand power greater than product power is IQ tax, and product power greater than brand power is more cost-effective and more in line with modern consumers.

Focusing on product strength or brand strength is actually two ways that are not contradictory. Brand promotion scenarios and value orientation, while products focus on showing differentiation, with the ultimate goal of increasing sales. In fact, the two methods can be combined.

Connected Insight: In 2024, what are the opportunities and challenges for Xiaomi’s commercial marketing?

Chen Gaoming:The first is transformation, which is divided into two levels.

The first level is that many foreign customers return to the main position of brand building. No longer invest more in short-term ROI and effect. The second change is that private enterprises will exert their strength and pay more attention to brand building.

OTT marketing, why has it become a new highland of marketing?

Wired Insight: What impact does the change in the overall marketing environment have on Xiaomi’s commercial marketing?

Chen Gaoming:I think no influence is false, but Xiaomi’s commercial marketing also has its own differentiated advantages. Many of our customers’ marketing strategies are shifting to the direction of effect and small and medium-sized, which is a process of adjustment according to different stages of their own enterprise development.

There are two main messages we need to convey to our customers. The first point is to pay attention to brand building, which is the guarantee for the long-term development of enterprises. Second, there are many ways to do brand marketing. In the choice of media, OTT family scene big-screen TV advertisements are valuable.

First of all, OTT adapts to a large number of users in family scenes. In the first half of 2023, the daily life scale of domestic OTT exceeded 164 million. By the end of 2023, the number of smart TV activated households was 326 million. Secondly, compared with the small-screen mobile phone that usually receives complicated information, the impact and exposure effect brought by the high-definition presentation of large-screen advertisements and the exclusive rate of single play are better, which is helpful to impress the audience and enhance brand awareness.

I think OTT is still an undervalued potential stock, although many customers are already putting it in. I understand it as one of the four important brand media forms besides outdoor, long video and elevator advertisement.

Connect insight: what is the difference between ott launch and previous TV advertisements?

Chen Gaoming:The difference is quite big. Traditional TV advertisements are broadcast at a fixed time and may be distributed on different channels. In the past, we watched what was broadcast on TV, but now Internet TV is what we want to watch.

We designed a creative advertisement for starting the TV, which was played at the time when the TV started, and it was a real zero-level entrance service. The scope of delivery can be determined by city, province or DMP. These are all applications of Internet technology of smart TV, which are essentially different from traditional TV.

In a sense, the cost performance of smart TV customers is higher and the input-output ratio is higher.

For example, the effect is more real, with a third party monitoring, and the data can be controlled online; Second, the network delivery effect is better. Traditional TV advertisements need to deliver many channels, and there is a problem that the reach of users may overlap. Smart TV benefits from the operation of the algorithm, which makes the authenticity and cost performance of customers’ input and output far exceed that of traditional TV.

Wired Insight: Other TV brands are also talking about OTT, but so far it has not reached popularity. What are the reasons?

Chen Gaoming:The educational achievements are far from being achieved. We see that the current situation of some customers is that they have not invested money in brand building, but have focused on ROI and effect advertising. But there are also some big companies that have realized this. Building a brand affects people’s minds and enhances users’ sense of identity. If people are looking for goods, they will not worry about buying channels.

Many big brands are still looking for goods. In fact, this cost is not cost-effective, because he invested so much, did not add new users, but only transferred the sales channel. For example, decision makers in some enterprises do not watch TV at ordinary times, but consumers are actually watching TV, which forms an information gap.In fact, the cost performance and return of advertising in OTT family scenes are much higher than other media, and it is also a low value.

The first thing we do to promote OTT is to explain to users that our form is innovative and cannot be evaluated by traditional TV OTV. After the cooperation is reached, we will also cooperate with the third party to verify the advertising effect in three time periods: before, during and after the investment.

In fact, it is not easy to adhere to OTT, because we are not only meeting the demand, but also creating the market, and at the same time creating and promoting the norms and standards of this industry.

Wired Insight: What is the real form innovation of the advertisement in Xiaomi OTT Ecology?

Chen Gaoming:The first aspect is visual impact.This is very important for advertising. We have always made breakthroughs in advertising creativity, and we have a professional marketing creative team. For example, the 3D creative starting materials we created are not only compatible with various media, but also can be directly reused in outdoor and other large-screen media. These high-quality and shocking content materials can also be directly provided to customers.

The second aspect is the exploration and innovation of OTT, mobile phone and TV interaction. For example, add AI interaction when giving live college broadcasts to customers; Put a QR code or clickable link after the TV advertisement is played, and jump directly to the brand page. In the AR multi-screen interactive project we made for Volvo, in just 6 days, the exposure of AR exceeded 350w, and the total exposure of OTT terminal also exceeded 500 million.

These innovations in the OTT industry are actually Xiaomi OTT’s first exploration and seeing the actual effect, which is also the differentiation and innovation breakthrough that I have been asking the team to do.

Connected Insight: What effect did Xiaomi OTT’s advertisement bring to customers?

Chen Gaoming:Our advertising has two effects. The first effect is that users choose to experience after watching advertisements, and this kind of data may be hundreds of thousands or millions. The advertising effect of the second layer is to treat the user experience as an event marketing and make a diffusion effect.

For example, Pepsi-Cola makes an automatic cooking machine, and the advertising content is about an automatic cooking intelligent device that can be implanted with Pepsi’s customized menu. The number of first-tier advertisements that attract users to buy machines may not be large, but you can ask Gourmet KOL to cook with this smart device. The video taken as a content spreads on the Internet, which is the second-tier effect of advertisements and its real value.

Connect Insight: Xiaomi OTT ecology, is there a project linked with Xiaomi ecology? Are there any advertisers who consider advertising based on the ecological chain?

Chen Gaoming:If the advertisement is placed on the whole ecological chain of Xiaomi, it must be us and the customers who have deep cooperation, whether it is our mobile phone, TV, speaker or bracelet. Maybe only Xiaomi in China can really do intelligent ecological linkage and do some AIoT projects like this.

First of all, we will choose a particularly suitable customer. When the customer’s brand tonality, the pursued user experience or some scenes are adapted to us, and the value of Xiaomi ecological chain is recognized, we will deepen innovation and development with customers.

For example, the cooperation project of Merrill Lynch antipyretics with Xiaoai classmates and second-second intelligent thermometers, through AI plus IoT, can ask Xiaoai assistant to record the baby’s temperature changes in real time and provide nursing tips. This is a joint cooperation between advertisers, OTT and Xiaomi ecological chain. This integrated marketing of AIoT is the advantage of Xiaomi’s business ecology, and the project plan and implementation need to be repeatedly scrutinized.

Wired Insight: What do you think of the OTT marketing "breaking the circle" in 2024?

Chen Gaoming:The real broken circle is not caused by factors, but by internal problems. Due to the large number of players in the industry and the lack of a unified big market, OTT’s circle breaking speed is slow.

I hope to explore with players in the industry, focusing on value: creating value, transmitting value and verifying value.First of all, creating value includes the upgrading of marketing theory and the acceptance standard of big screen and other industry trends. Secondly, pass the value to customers and industries to promote cooperation; Finally, verify the realization of value.

Wired Insight: if you use three keywords to set the tone for the marketing trend in 2024, which three will you use?

Chen Gaoming:The first is rationality. Don’t expect too much from the market. Don’t be too pessimistic.

The second is the breakthrough, not only the action, but also the breakthrough of thought, idea and cognition.

The third is growth. In essence, all marketing problems are growth problems. The goal of all brands is to grow. At present, we are far from the ceiling of the industry, and there is still a lot of room for growth.

Special statement: the above content only represents the author’s own views or positions, and does not represent the views or positions of Sina Finance Headlines. If you need to contact Sina Financial Headlines because of the content, copyright or other issues, please do so within 30 days after the above content is released.

Source: International Investment Bank Research Report

Text | Dong Wuying

Editor | Zhang Jiaru

Recently, Deep Blue G318, the first off-road SUV of Deep Blue Auto, was officially launched, which quickly attracted the attention of consumers. According to the official data of Deep Blue Auto, the order of Deep Blue G318 exceeded 10,000 in 70 hours and reached 14,126 in 5 days.

This order data is hot. You should know that the dark blue G318 is a smaller off-road SUV, and it is remarkable to get such an order.

Deep blue car isAs a holding subsidiary, Deep Blue brand is positioned in the mid-range new energy vehicle market.Before G318, Deep Blue Automobile had successively launched the middle-class car Deep Blue SL03 and the middle-class SUV Deep Blue S7, but neither of these two models became the explosion of monthly sales exceeding 10,000.

How long can consumers’ enthusiasm for paying for the hot G318 this time? Can it help Deep Blue achieve sales breakthrough?

Extended-range off-road SUV, starting at less than 180 thousand

A few years ago, when the concept of new consumption was hot, some founders shouted that "all industries are worth doing again". In the new energy vehicle market in recent years, the phenomenon that "all models are worth doing again with hybrid (including extended range)" is happening.

In addition to A00 and A0 class cars below 100,000 yuan, which are still pure electric home, there are hybrid and extended-range models with excellent market performance in the automobile market of 100,000-500,000 yuan. Even the niche off-road SUV track has begun to appear frequently with hybrid and extended-range vehicles.

For example, Equation Panther 5, Tank 400, Tank 500, Tank 700 and Haval Raptors all have hybrid models, and looking up at U8, Polar Stone 01 and Warrior 917 are all extended-range models.

The recently launched Deep Blue G318 is also an extended-range off-road SUV, with an order volume exceeding 14,000 units within 5 days.

Deep Blue G318 is the first off-road SUV of Deep Blue Automobile, which was officially launched on June 13th. The car has launched a total of six models, and the price range of three two-wheel drive models is 17.59-19.99 million yuan. Among the three four-wheel drive models, the four-wheel drive comfort version and the four-wheel drive suspension version are priced at 199,900 yuan and 229,900 yuan respectively; The top-of-the-line worry-free version is priced at 318,000 yuan, and the pre-sale is expected to start in early 2025.

The dark blue G318 model is positioned as a hard-core SUV with a tough appearance. In terms of power, it is equipped with the super extended range 2.0 system under the new Blue Whale power platform, which consists of a 1.5T range finder and a high-performance motor, and the fuel consumption of power feed is as low as 6.1L/100km. The battery capacity of the entry-level two-drive standard version is small, and the pure electric cruising range (under CLTC working condition) is 77km, so it does not have fast charging function. Other models have a pure electric cruising range of 172km-190km, with fast charging function.

Among the five scheduled start-up models, three two-wheel drive models focus on daily mode. The two four-wheel drive models are mainly off-road, with terrain modes such as wading, snow, rugged terrain, mud and sand. They can turn around in situ and crawl off-road. They are equipped with a special central stepless differential lock for off-road, a magnetic mechanical differential lock for rear axle and a wading radar, with a 1.6T qualification towing hook. Except for the entry-level two-wheel drive standard version, all other models have V2V fast discharge function.

In terms of intelligent driving, all five models have L2-level auxiliary driving function, which can realize speed limit recognition, lane keeping assistance, AEB automatic emergency braking and other functions, among which two-wheel drive suspension and four-wheel drive suspension are higher in configuration, with blind spot monitoring, lane changing assistance, reversing lateral emergency braking and other functions.

After the launch of this off-road SUV in deep blue, the order performance is very hot. Can this hard-core off-road SUV drive the sales of deep blue cars to increase?

"Dark Horse" dark blue car, sales go high and low.

With the accelerated transformation in recent years, three smart electric brands, Aouita, Deep Blue Auto and Changan Qiyuan, have been formed under the Changan Automobile System. Among them, Aouita focuses on the high-end market, by Changan Automobile,Cooperate with Huawei. Deep Blue Automobile is a holding subsidiary of Changan Automobile, focusing on the mid-to-high-end market and targeting younger groups. Changan Qiyuan belongs to a brand-new product sequence of Changan Automobile, which is aimed at more mainstream consumers.

As you can see,Deep blue automobile is responsible for the high-end transformation of Changan Automobile. However, since the first car went on the market, the sales of deep blue cars have appeared "high opening and low going".

Deep Blue Automobile was established in April 2022. Three months later, the first strategic model SL03 was released. The entry-level extended-range model was priced at 168,900 yuan, and the entry-level pure electric model was priced at 183,900 yuan. After 33 minutes of listing, the order exceeded 10,000 yuan.In December, 2022, Deep Blue Auto delivered over 10,000 yuan in a single month, which was the fastest electric vehicle brand to deliver over 10,000 yuan, and became a "dark horse in the new energy automobile industry".

Under the strong performance of Deep Blue SL03, Deep Blue Auto has set a sales target of 400,000 vehicles for 2023. However, after entering 2023, the sales volume of Deep Blue SL03 began to decline, and the delivery volume in May 2023 was 7021 vehicles.

On June 25th, 2023, the second strategic model S7 of Deep Blue was launched. With the help of the two models, the sales performance of Deep Blue brand in the second half of 2023 was excellent, and the delivery peak of 18,338 vehicles was created in December.However, throughout 2023, the dark blue brand delivered a total of 136,900 vehicles, only completing one-third of the sales target.

At the end of 2023, the CEO of Deep Blue Automobile announced that the global sales target of Deep Blue Team in 2024 was set at 450,000 vehicles. But then, Changan Automobile announced the sales target of the group, and finally set the annual sales target of Deep Blue Automobile at 280,000 vehicles.

In 2024, the overall delivery volume of Deep Blue brand declined. In the first five months, 67,200 vehicles were delivered, only about 24% of the sales target was achieved.

In the past three months, the retail sales of Deep Blue SL03 were 4,311, 4,524 and 5,303 respectively, and the retail sales of Deep Blue S7 were 5,705, 5,492 and 5,977 respectively. In the sales rankings of medium-sized cars and medium-sized SUVs, the two models of Deep Blue SL03 and Deep Blue S7 are both ranked around 15th.

In the past two years, Deep Blue has suffered a large loss. According to Changan Automobile Annual Report, in 2022, the revenue of Deep Blue Automobile, formerly known as Chongqing Changan New Energy Automobile Technology Co., Ltd., was 15.678 billion yuan and its net profit was-3.197 billion yuan. In 2023, the revenue of Deep Blue Automobile increased to 25.883 billion yuan and the net profit was-2.999 billion yuan.In two years, the accumulated loss of Deep Blue Automobile exceeded 6 billion yuan.

Hard-core cross-country, is Deep Blue on the right track?

Deep blue G318 orders are hot, largely because of its high cost performance.

Generally speaking, off-road vehicles need larger ones.Therefore, fuel vehicles are often used, and even diesel is chosen as the power type. However, the high fuel consumption brought by high power, at the same time, most off-road SUV consumers are not heavy off-road enthusiasts, and the use scenarios are mostly daily mode. "Light off-road" and "urban off-road" are more common, so the fuel consumption performance of off-road SUVs is even more important.

According to the official information of Deep Blue, the fuel consumption of Deep Blue G318 per 100 kilometers is 6L, while the fuel consumption of Equation Leopard 5, Haval Raptor and Tank 400 all exceeds 7L.

In addition, due to the larger size and the load-bearing body, the interior space of the dark blue G318 is larger, and the trunk space reaches 818L. At the same time, with non-loaded body and air suspension, Deep Blue G318 is more comfortable in driving and rear row.

However, although the orders for Deep Blue G318 are hot, it is equally challenging to drive Deep Blue to achieve its sales target.

On the one hand, off-road SUV itself is a smaller track, and the market volume is difficult to compare with mainstream models.In March-May this year, the sales volume of Jietu travelers with the best performance of off-road SUVs were 9219, 10049 and 6819 respectively. For example, the sales of star models such as Tank 300 and Haval Dog are only around 5,000-6,000, and the sales of other off-road SUV models are mostly below 4,000.

In this case, the ceiling faced by Deep Blue G318 itself is not high, and it remains to be seen whether it can drive the sales of Deep Blue cars to make a big breakthrough.

On the other hand, Deep Blue G318 is the first off-road SUV of Deep Blue Automobile, and it is also the only off-road SUV of Changan Automobile at present, and its actual competitiveness still needs market verification.At the same time, although Deep Blue G318 has certain advantages, at the price of 100,000-200,000 yuan, G318 still needs to deal with fuel vehicles such as Jetway Traveler, Tank 300 and Haval Dog, as well as new energy vehicles such as iCAR03, Jetway Shanhai T2 and Haval Raptors, and the difficulty of seizing the market can be imagined.

At present, although Deep Blue has failed to continue its high-gloss performance when it was first listed, it has gained a firm foothold in the automobile industry with its superior shape design and strong cost performance. The current deep blue car needs an explosive model to further open its popularity. Whether the deep blue G318 can undertake this important task still needs market verification.

Special statement: the above content only represents the author’s own views or positions, and does not represent the views or positions of Sina Finance Headlines. If you need to contact Sina Financial Headlines because of the content, copyright or other issues, please do so within 30 days after the above content is released.

[Truck House Original] 139,800, without a word, it started the price war in the field of electric/hybrid vehicles. How big is the impact of low-price strategy? In addition to promoting the upgrading and progress of the industry (price reduction and quality improvement), the price of hybrid models is very close to the high end, which will undoubtedly seize the living space of more oil vehicles and affect the existing market structure.

Then the question is coming, whose hybrid light truck is better? We have selected brands with relatively high attention at present, namely BYD T5DM, JAC, HV2 and Xingzhi H, and let’s have a plate together!

Note: The four vehicles in this inventory are all extended-range hybrids, that is, they do not directly participate in driving vehicles, but drive vehicles or charge batteries to store energy by generating electricity.

BYD T5DM is not the first brand to launch a hybrid model, but this car is perhaps the most concerned, because the official price is tens of thousands cheaper than competing products, and the entry-level model only costs 139,800, which is only more expensive than high-end light trucks, but it has more battery life and road rights.

More importantly, the difference between the entry-level version of 139,800 and the high-end model is mainly in intelligence. Other hardware specifications are basically the same, and most users only need to choose the side door of the car.

In the power part, BYD T5DM is equipped with a 1.5T gasoline engine dedicated for hybrid. This technical route is basically the same as that on BYD passenger cars, so the reliability is guaranteed. At the same time, this machine only needs to eat No.92 "coarse grains", which ensures the economy to a certain extent.

The battery is naturally BYD’s blade battery, with a capacity of 18.3 degrees, slightly larger than the competing products, which can provide the vehicle with a battery life of about 50 kilometers, which meets the regulatory standards and can be green. The comprehensive battery life of oil and electricity is about 1000 kilometers, which can reduce the frequency of energy supplement.

In terms of size, the compartment space of BYD T5DM is 4030×2095×2120mm, which is quite satisfactory and not too big. The maximum power of the driving motor is 150 kW, and its performance is very good.

The reason why the compartment space is general is mainly because the cab space of this car is larger and the longitudinal size is longer than that of the general model. How to choose depends on personal needs. In terms of configuration, the real shot is a high-profile version of 149,800, with a large-size screen and an intelligent driver assistance system. Other models are basically the same as the entry version.

Leading ES6 is a hybrid light truck. Like most traditional OEMs, the design of this car is similar to that of an oil truck, but it is only distinguished by the logo. On the whole, the design of the car is young, which is in line with the aesthetics of young users.

There is little difference in the extended-range route, but the details are slightly different. For example, the generator of this car is replaced by a diesel version, which comes from the Q23 series 2.3-liter displacement engine with a maximum power of 97 kW and a maximum torque of 320 Nm.

The vehicle battery is provided by Contemporary Amperex Technology Co., Limited, with a total capacity of 17.28 degrees. It adopts a liquid-cooled temperature control system, which ensures the battery life and cruising range. The size of the carriage is 4150x2100x2100mm, which belongs to the conventional level.

Leading ES6 adopts permanent magnet synchronous drive motor, with peak power of 120kW and maximum torque of 450 Nm, which is at the mainstream level of the same level and can meet the transportation demand of urban distribution. Matching it is E-CVT.

Like the appearance, the interior design of this car is similar to that of a fuel car. The semi-circular design is convenient to operate, and a smart large screen is placed in the center. Besides daily entertainment and vehicle information display, it can also control the vehicle air conditioning system.

As one of the earliest brands engaged in hybrid light trucks, the flying saucer HV2 has attracted a lot of attention since it went on the market. The appearance design of the whole vehicle is similar to that of the fuel version, and its shape is quite avant-garde and original.

In the power part, this car is equipped with a 1.5-liter gasoline engine from, and the maximum power is 122 horsepower. This machine uses Miller cycle counting, and the oil-electricity conversion rate can reach above 3.0kWh/L, with good efficiency.

In the driving motor part, the flying saucer HV2 uses a 120kW permanent magnet synchronous driving motor with a peak torque of 325nm, which is suitable for light load and standard load transportation. The electric drive bridge also has a 100,000-kilometer-long oil change and wheel end maintenance-free design, which will be more worry-free in later use.

The battery design of the flying saucer HV2 is very interesting. In addition to the "conventional" 17.5-degree battery, users can choose 4.16-degree and 50-degree versions, and users can match more operation scenarios according to their own needs.

The interior design of flying saucer HV2 is very distinctive, and all kinds of unconventional designs are quite imaginative and highly recognizable. In terms of configuration, this car has a multi-function steering wheel and a large screen on the car. According to the details, this car can also expand the one-button start function.

As the sales leader in the field of electric vehicles, although the current price is not as low as BYD’s, few brands can compete with its influence, and its products are also quite interesting. For example, today’s Xingzhi H series uses a rather rare methanol power.

Methanol power is a representative product of the remote family. This car is equipped with a 1.8-liter displacement version, the model is JLC-4M18F, and the maximum power is 120 kW.

The driving motor is also 120 kW, which is not much different from the same level. The battery capacity is the advantage of this car. The maximum capacity is 20.8 kW, which is a few kilowatt hours larger than that of ordinary cars.

The top of this car covers van, barn, fence and other forms, which is no different from the conventional oil truck. The size of the van is 4150x2100x2100mm, which can meet the daily needs.

The cab comfort performance and space performance of Xingzhi H series are acceptable. At the same time, the ergonomic design of the seat is in place, and it is more comfortable for daily driving. In the configuration part, although the car is not a high-profile model, it has LCD instrument, knob shift and optional 360 look-around configuration, which is relatively intelligent.

BYD T5DM has lowered the entry threshold for users, which has a great impact on the industry. In the future, the proportion of electric vehicles in urban centers is bound to be further improved, which is worth looking forward to. However, you should not blindly enter the business, because hybrid light trucks also have their own limitations, and you should judge the products that suit you according to your own working conditions.

Huawei’s self-developed operating system has finally been unveiled.

On August 9th, Huawei Consumer Business officially released its brand-new distributed operating system "HarmonyOS OS" based on microkernel and facing all scenarios to the whole world at its global developer conference.

Huawei said that HarmonyOS OS is the product of welcoming the era of full-scene experience, and will give full play to its advantages of lightweight, compact and powerful functions, and take the lead in applying it to smart terminals such as smart watches, smart screens, vehicle-mounted equipment and smart speakers, and strive to build a cross-terminal integration and sharing ecosystem, reshape a safe and reliable operating environment, and create a new experience of full-scene smart life for consumers. In other words, Huawei’s smart terminal will use its own operating system in the future.

"As early as ten years ago, Huawei began to think about facing the future era of full-scenario wisdom. Users need a new experience that is cross-hardware, cross-platform and seamless, which completely breaks through the physical space." Yu Chengdong, CEO of Huawei’s consumer business, said when introducing the original intention of HarmonyOS’s OS development: "With the advent of the era of full-scenario wisdom, Huawei believes that it is necessary to further improve the cross-platform capability of the operating system, including the ability to support full-scenario, cross-device and platform, and the ability to cope with low latency and high security challenges. Therefore, the embryonic form of HarmonyOS OS has gradually formed. It can be said that the starting point of HarmonyOS OS is different from Android and iOS. It is a brand-new distributed operating system based on microkernel and facing the whole scene, which can meet the requirements of smooth experience of the whole scene, trusted security at the architecture level, seamless collaboration across terminals and multi-terminal deployment at one time. HarmonyOS should be born in the future. "

According to Huawei, HarmonyOS OS is designed to meet the high-standard connection requirements of intelligent experience in the whole scene, and it has four system solutions.

First of all, the distributed architecture is used for terminal OS for the first time, which can realize seamless collaborative experience across terminals. HarmonyOS OS’s "Distributed OS Architecture" and "Distributed Soft Bus Technology" shield the application developers from the realization difficulty of the underlying technology of the corresponding distributed application through the four capabilities of public communication platform, distributed data management, distributed capability scheduling and virtual peripherals, so that developers can focus on their own business logic and develop cross-terminal distributed applications like developing the same terminal, and also enable the end consumers to enjoy the seamless experience brought by the powerful cross-terminal business collaboration capability for various usage scenarios.

Secondly, it is determined that the delay engine and high-performance IPC technology can realize the natural fluency of the system. HarmonyOS OS solves the problem of insufficient performance of the existing system by using two technologies: deterministic delay engine and high-performance IPC. The delay engine can allocate the priority and time limit of task execution in the system for scheduling before task execution, and the task resources with high priority will give priority to scheduling, and the application response delay will be reduced by 25.7%. The compact structure of HarmonyOS microkernel greatly improves the performance of IPC (Inter-process Communication), and the efficiency of inter-process communication is 5 times higher than that of the existing system.

Thirdly, remould the trustworthiness and security of terminal equipment based on microkernel architecture. HarmonyOS OS adopts a brand-new microkernel design, which has stronger security features and low latency. The basic idea of microkernel design is to simplify the kernel function, realize system services as much as possible in the user mode outside the kernel, and add mutual security protection. Microkernel only provides the most basic services, such as multi-process scheduling and multi-process communication.

HarmonyOS OS applies microkernel technology to trusted execution environment (TEE), and reconstructs trusted security through formal methods. Formal method is an effective means to verify the correctness and no loopholes of the system from the source by mathematical methods. Traditional verification methods, such as functional verification and simulated attack, can only be verified in selected limited scenarios, while formal methods can verify all software running paths through data models. HarmonyOS OS applies formal method to terminal TEE for the first time, which significantly improves the security level. At the same time, because the code amount of HarmonyOS OS microkernel is only one thousandth of that of Linux macro kernel, its attack probability is also greatly reduced.

Finally, the unified IDE supports one-time development and multi-terminal deployment to realize cross-terminal ecological sharing. HarmonyOS OS relies on multi-terminal development IDE, multi-language unified compilation, distributed architecture Kit to provide screen layout controls and automatic adaptation of interaction, support control drag and drop, and preview-oriented visual programming, so that developers can efficiently build multi-terminal automatic running App based on the same project, realize real one-time development and multi-terminal deployment, and realize sharing ecology among devices. Huawei Ark Compiler is the first static compiler to replace Android virtual machine mode, which allows developers to compile high-level languages into machine code at one time in the development environment. In addition, Ark compiler will support multilingual unified compilation in the future, which can greatly improve the development efficiency.

Huawei also announced the evolution roadmap of HarmonyOS kernel and OS, and will take the lead in using HarmonyOS OS 1.0 in the smart screen products launched this year. In the next three years, in addition to improving related technologies, HarmonyOS OS will be gradually applied to more intelligent devices such as wearable devices, smart screens and car machines.

At the same time, in order to rapidly promote the ecological development of OS in HarmonyOS, HarmonyOS OS will open its source to developers all over the world, and promote the establishment of an open source foundation and an open source community, so as to jointly promote the development of HarmonyOS with developers and make suggestions on industrial or technological development through discussion.

Yu Chengdong believes that China already has a sound application ecology and a huge user base. In the future, Huawei will rely on China to build the HarmonyOS OS ecosystem globally. By focusing on new values, it will open up its core capabilities in communication, photography, full scene and AI, and work with ecological partners from all walks of life to create applications and services with better consumer experience, inject new vitality into the industry, and create a new experience and ecology with full scene intelligence. "We believe that the launch of HarmonyOS OS will greatly enhance the vitality and ecology of the industry. We welcome global developers to actively support HarmonyOS’s OS ecological construction and jointly create a full-scenario intelligent life experience for consumers. ".

　　Source: State Post Bureau

　　Core reading

　　By the end of September, the proportion of e-commerce express mail in China was no longer more than 90%, and the number of mail express mail with recyclable packaging exceeded 800 million. The green management of express packaging in China achieved initial results, and the express delivery industry accelerated the pace of green and low-carbon development.

　　Since March this year, the monthly business volume of China’s express delivery industry has reached 10 billion pieces, of which the growth rate of business volume in the second and third quarters has maintained double digits. While the market scale is steadily expanding, the mission of green and low-carbon development in the industry is even more arduous. At present, how effective is the green management of express packaging in China? Next, how can the express delivery industry better go green?

　　The green management of express packaging has achieved initial results.

　　Near "double 11", packages are delivered frequently in Shigatse, Tibet. In ZTO Express outlets, each store has a recycling bin, and many unpacked express boxes are neatly placed among them.

　　"At first, we would advise customers to unpack their bags on the spot and put them in the recycling bin. Later, everyone gradually got used to this way of picking up." Zuo Xiaofeng, the person in charge of Shigatse outlets in ZTO Express, said that at present, 22 terminal outlets in the region have used recycling boxes, and the recycled express boxes are basically intact, with high secondary utilization rate.

　　Identity encryption, code scanning and unpacking … … In September this year, Yunda Express first launched a recyclable smart document bag. "This file bag is not only waterproof, fireproof and dirt-proof, but also can be reused many times, without using tape, saving consumables and being more environmentally friendly." Zhou Baigen, executive vice president of Yunda Express, said that this kind of file bag has been popularized and applied in many cities across the country.

　　Thousands of express parcels have brought increasing express packaging, and recycling has become a key measure for green management of express packaging. "From the perspective of materials, express waste packaging is divided into paper and plastic. Among them, more than 90% of paper packaging wastes such as envelopes and boxes can be recycled through social recycling, network recycling and post recycling." Lin Hu, deputy director of the Market Supervision Department of the State Post Bureau, said.

　　Through the joint efforts of the whole industry, the green management of express packaging in China has achieved initial results. By the end of September, the proportion of e-commerce express mail in China was no longer over 90%, over 800 million pieces of mail express mail were recycled, 127,000 postal express outlets were equipped with standard packaging waste recycling devices, and over 600 million corrugated boxes with good recycling quality were recycled.

　　Green packaging, both recyclable and "subtraction". In May this year, the State Post Bureau organized a nationwide random inspection of package data. The data shows that the standard rate of mail express packaging exceeds 75%, especially in reduction. In terms of orders, the use of electronic waybills in the whole industry has basically achieved full coverage; In terms of packaging, the number of layers of corrugated paper in the packing box was reduced from 5 to 3, with a reduction of 40%; The width of the adhesive tape is reduced from 60mm to below 45mm, with a reduction of 25%. In the use of materials, the packaging of heavy metals and solvent residues exceeding the standard has been effectively curbed. Lin Hu introduced that by the end of September, a total of 132 enterprises had obtained 158 green product certification certificates for express packaging.

　　Green development concept accelerates the integration into the whole process of express delivery industry development.

　　Promoting the green and low-carbon development of express delivery industry as a whole, packaging green governance is only one of them. "At present, the industry’s eco-environmental protection work has shifted from green management of express packaging to ‘ Double carbon ’ Work-oriented, comprehensive green development and shift period to help high-quality development. " Lin Hu said.

　　Looking at infrastructure construction, rooftop photovoltaics are constantly emerging. Since the beginning of this year, major express delivery companies have increased investment in renewable energy and infrastructure construction, and promoted the green transformation of logistics parks while improving transit efficiency. Up to now, SF has built photovoltaic power stations in 12 logistics parks, including Yiwu, Zhejiang, Hefei, Anhui and Quanzhou, Fujian. In the first nine months of this year, the renewable energy generated more than 15 million kWh, and the emission reduction exceeded 10,000 tons of carbon dioxide equivalent. JD.COM has completed the construction of 23 distributed photovoltaic power plants in Asia No.1 Park, with a total installed capacity of 132.5 MW.

　　Looking at the investment in transportation equipment, new energy and clean energy vehicles are more popular. According to the data of "Carbon Emission of Express Industry in China", in 2022, the carbon emission of the express industry in China was 34.91 million tons, accounting for 62.7%. Promoting carbon reduction in the express delivery industry requires deep emission reduction in the transportation sector. In February this year, the State Post Bureau and other eight departments issued a notice stating that by 2025, the proportion of new energy vehicles in new and updated vehicles in pilot areas such as postal express delivery will strive to reach 80%. "At present, major brand delivery companies have widely used new energy and clean energy vehicles, and continue to promote the transformation and upgrading of transportation modes through various measures such as increasing investment scale, strengthening energy consumption monitoring and optimizing transportation routes." Lin Hu said.

　　Look at low-carbon technological innovation, and accelerate the promotion of new smart devices. Jingdong Logistics normally operates intelligent express vehicles in several cities, and SF UAV realizes real-time logistics in the same city & HELIP; … In recent years, major express delivery companies have innovated terminal delivery methods, accelerated the popularization and application of new intelligent facilities and equipment such as drones, unmanned vehicles, unmanned warehouses and intelligent letter boxes, and reduced carbon emissions while improving transportation efficiency.

　　It still takes a long time to promote the green and low-carbon development of the industry as a whole

　　"Compared with the requirements of high-quality development, the green development of express delivery still has shortcomings in terms of systematicness, synergy and effectiveness." Lin Hu said, firstly, the upstream and downstream coordination and the whole chain governance mechanism have not yet been established; secondly, the situation of joint management by the central and local governments has not yet formed; thirdly, the research on the carbon emission accounting system matching the development of the industry is still in its infancy.

　　Take the green management of express packaging as an example. At present, recyclable express packaging is entering the stage of large-scale application, but compared with the increasing express business, the use of recyclable packaging accounts for less overall. "The high cost of packaging and the difficulty in recycling at the end are the main reasons." According to the analysis of experts in the industry, taking the recyclable packing box as an example, the procurement cost is 15 to 20 times that of the same specification carton, and the average single-use cost is greatly increased compared with the ordinary carton when the operating costs such as recycling, cleaning, loss and allocation are superimposed. At the same time, some consumers have not yet established the consumption habit of using recycling express packaging, and it is common that they don’t understand and cooperate with recycling packaging, so it is difficult to form large-scale use and recycling.

　　Lin Hu said that the next step will be to promote the green and low-carbon development of the express delivery industry from three aspects: strengthening the whole process support, promoting the whole chain governance and strengthening multi-link supervision, and gradually build a new path of high-quality development with government-led, social supervision and industry self-discipline.

Within the budget of 150,000 yuan, Geely Xingyue L Zhiqing has rapidly become the new favorite of the family SUV market with its excellent comprehensive strength, and has become a high-profile online celebrity model. If we know its excellent performance and high cost performance earlier, it will become the focus of market recommendation. Now, let’s explore this amazing and well-deserved high-quality car together and unveil its mystery as a treasure-class product.

As another masterpiece of Geely automobile family, Xingyue L Zhiqing’s design deeply integrates the brand’s iconic straight waterfall net, with strong lines and strong business and sports atmosphere. The body is outlined with double waistlines, supplemented by exquisite chrome decoration, which gives the vehicle a sense of visual hierarchy and strength. The front face design is full and full of tension, and the clever use of chrome-plated elements further enhances the overall visual impact. The side contour is smooth, and the multi-spoke sports hub not only enhances the sports attributes of the vehicle, but also creates a stable and fashionable atmosphere. In the rear part, the penetrating taillights are simple and exquisite in design, which effectively improves the recognition and safety of driving at night.

On the power core, Xingyue L Zhiqing is equipped with an efficient 1.5T four-cylinder hybrid engine, matched with the advanced 3-speed DHTPro gearbox, and achieved excellent performance of fuel consumption as low as 4.0L/100km per 100 km, which is particularly prominent in the same class. It is particularly worth mentioning that its engine thermal efficiency is as high as 44.26%, which shows Geely’s profound accumulation and innovation strength in the field of energy saving and emission reduction technology.

Stepping into the car, the interior design of Xingyue L Zhiqing is also eye-catching. Three 12.3-inch high-definition large screens are patchwork, with Galaxy OS intelligent car system and Qualcomm Snapdragon 8155 chip, which brings users a silky operation experience and rich entertainment information enjoyment. The seat not only provides comfortable configurations such as ventilation, heating and memory functions, but also ensures sufficient seating space, so that even tall passengers can enjoy a spacious and comfortable ride. However, it is a pity that the co-pilot seat is not equipped with ventilation function, which may have a certain impact on the comfort of passengers in hot summer days.

In terms of endurance and fuel consumption, with its powerful battery pack and hybrid system, Xingyue L Zhiqing has achieved excellent performance with a comprehensive cruising range of up to 1300km, providing a solid guarantee for long-distance travel. At the same time, the fuel consumption level as low as 4.0L/100km also greatly reduces the cost of users’ cars, showing its excellent fuel economy.

In terms of intelligent technology, Xingyue L Zhiqing also performed well. Galaxy OS intelligent car system is not only rich in functions and convenient to operate, but also brings unprecedented intelligent car experience to users. However, it also brings some security risks, that is, drivers may be distracted by relying too much on screen operation during driving. Therefore, while enjoying the convenience brought by intelligent technology, we also need to pay attention to driving safety at all times.

Finally, although Xingyue L Zhiqing has excellent performance in charging and power consumption, due to its hybrid status, it has failed to enjoy the unique policy preferences of pure new energy vehicles, such as green license, which may become a factor for some potential consumers to consider. However, with its high cost performance, excellent fuel economy and comfortable driving experience, Xingyue L Zhiqing still occupies a place in the domestic medium-sized SUV market and has become the focus of many consumers. And this year’s new models are here, and 25 models of Xingyue have arrived at the store now. Go and test drive!

In today’s new car market, independent brands occupy the commanding heights, no matter the quantity or volume of new cars released.

According to the latest data of the Passenger Car Association, in April, the retail sales volume of the national passenger car market was 1.532 million, down 5.7% year-on-year.However, among them, the retail sales of independent brands reached 882,000 vehicles, up 12% year-on-year, accounting for 57.4% of the total market share.

butHelping independent brandsWhat is taking off against the trend is, of course, new energy vehicles..fourmoonNew energy vehicleRetail sales reached 674,000 vehicles, a year-on-year increase of 28.3%.;wholesale78.50,000Cars, an increase of 30..0%.amongIndependent brandRetail share of new energy vehicles64%,Joint venture brandnewEnergy vehicleshareforeheadhave only4.3%, differenceThe magnitude is obvious..

The strong position of independent brands in the new energy market is not only because they have better technical reserves, but more importantly, they have higher enthusiasm for getting on new cars.No matter the number or volume of new cars released, it has an absolute advantage.

For example, the latest 383rd batch of "Road Machines" released by the Ministry of Industry and Information Technology recentlyIn the Announcement of Motor Vehicle Manufacturers and Products, the heavy new cars worthy of attention, such as Deep Blue S05, Aouita 07, Leopard 8 and the second generation AION V, are all independent brands. Next, let’s sort it out.

Deep blue S05

After G318, Changan Deep Blue S05 will also debut soon. The internal code of the new car, C875, will be launched in the third quarter of this year.

The new car adopts a family-style design style, with a closed front face with long and narrow headlight groups on both sides above, a far and near headlight group decorated with triangular panels on both sides of the front enclosure, and a trapezoidal air inlet below, which has both a sense of technology and fashion. The side is designed with convex double waistlines. The upper waistline extends from the front wheel eyebrow to the taillight, and the lower waistline rises from the bottom of the front door to the middle and lower part of the rear door, creating a downward dive posture. At the same time, it is equipped with hidden door handles, low wind resistance wheels and so on. At the rear of the car body, the taillights like arrow feathers are integrated with the brand logo to form a penetrating shape. There is a spoiler on the top, and the high-position brake light and the middle logo are vertically aligned. With the anti-friction guard below, the overall look is simple and layered.

In terms of body size, Deep Blue S05 adopts short front and rear suspension design, with the length, width and height of 4,620/1,900/1,600 mm respectively and the wheelbase of 2880mm, which can be called the "figure" of A-class cars and the space of B-class cars. In addition, the new car can also be equipped with different styles of glass roof, sheet metal roof, luggage rack, exterior rearview mirror, roof camera, window frame trim, rear triangle window trim, 18-inch and 20-inch wheels.

In terms of power, there will be two options: extended range and pure electricity. The motor power of the pure electric version is 175kW, and the extended range version is equipped with a 1.5L range extender with a maximum power of 72kW. The power of driving motor is 160kW.

Aouita 07

Aouita 07 is a five-seat medium-sized SUV with a body size of 4825/1980/1620mm and a wheelbase of 2940mm, which is larger than Model Y. It provides pure electric power and extended range power.

The appearance of the new car adopts family-style design language, and the split headlights and "C"-shaped daytime running lights on both sides are very recognizable. In addition, the pure electric version adopts a closed front face design, and the extended range version is equipped with an active air intake grille at the front enclosure. Aouita 07 abandoned the traditional three-lidar configuration, and adopted a single lidar scheme similar to that of Wujie M5/M7, and placed the radar outside the roof.

The side adopts segmented waistline and hidden door handle, B-pillar and C-pillar are blackened, and electronic exterior rearview mirror can be selected. The concave design of the side skirt and the convex lines of the wheel eyebrows combine to outline a dynamic and strong body outline. The design of the rear of the car is simple and full, and the slender taillights are combined with the blackened license plate position and brand logo to form an interesting picture of Facebook.

The interior and configuration are believed to have not been announced yet. In terms of power, the pure electric version of the two-wheel drive model is equipped with a 252kW single motor, and the four-wheel drive model is equipped with 188/252kW front and rear dual motors; The extended range version uses a 1.5T range extender of 115kW, the two-wheel drive model is equipped with a single motor of 231kW, and the four-wheel drive model is equipped with a dual motor of 131/231kW.

Seal x

BYD Ocean Network is about to launch a hatchback "pure electric small steel gun". The new car has a length, width and height of 4630/1880/1490mm and a wheelbase of 2820 mm. It will provide two power layouts: single motor rear drive and dual motor four-wheel drive.

In terms of appearance, Seal X has a dynamic shape, and the long and narrow headlights on both sides are matched with the penetrating front enclosure design and L-shaped decoration, which is very individual. Viewed from the side, the blackened B, C and D columns create a suspended roof effect, and the dynamic double waistline and concave side skirts further highlight the youthful and sporty atmosphere. The rear of the car is equipped with a penetrating taillight group, a blackened lamp shell, and a rear diffuser decorative panel, which is very distinctive in sports attributes.

In terms of power, the maximum power of Seal X single motor version is 160kW, and the comprehensive power of dual motor version is 310kw.

Equation Leopard Leopard 8

Leopard 8 is built on DMO super hybrid off-road platform, with non-loaded body, plug-in hybrid system consisting of 2.0T high-power engine and front and rear dual motors, Yunqi -P active hydraulic body control system, God’s Eye advanced intelligent driving assistance system, etc., and will support high-speed and urban NOA in the future. It will be listed in the third quarter of this year, and the pricing may be in the range of 500,000 yuan.

The shape of the new car is tough and domineering, and the locking element of the equation leopard family is added. The semi-closed air intake grille is matched with the C-shaped headlights on both sides, which is very recognizable. Viewed from the side, the segmented upper waistline, thick side skirt decoration, wheel eyebrows, wheels, etc. are all very powerful. The body size is 5195×1994×1875(1905)mm, the wheelbase is 2920mm, and the medium and large SUV is positioned, and the layout of 6 seats and 7 seats is adopted.

The shape of the rear end is also square and tough, and the surrounding spare tire is inspired by the planetary ring, which is very visually attractive with the "propeller-type" taillights on both sides. The new car comes standard with panoramic sunroof, optional luggage rack, decorative parts in the same color top cover of the car body, fixed pedal, electric pedal, towing hook hole and electric connector, electric pedal decorative strip and so on.

In terms of power, it is equipped with a 2.0T plug-in hybrid system, in which the engine power is 200kW and the motor power is 200 kW before/after. Non-load-bearing body, with double wishbone independent suspension in front and rear, is equipped with three differential locks. In addition, due to the characteristics of DMO super hybrid off-road platform, the vehicle cancels the traditional transmission shaft, and the central differential lock is replaced by an electronic inter-axle energy middle lock.

Second generation AION V

The second generation AION V is based on AEP pure electric platform and will be equipped with the latest and most advanced intelligent driving system of GAC, which was officially unveiled in July.

The shape of the new car is more tough, and the design language of "blade shadow potential energy" is adopted, and the combination of distinctive tough lines and rectangular elements gives the vehicle a sense of strength. The length, width and height of the car body are 4605/1854(1876)/1660(1686)mm, and the wheelbase is 2775 mm. Three different types of tires are available to meet diversified demands.

In terms of power, the new car is equipped with a 150kW permanent magnet synchronous motor and a high-performance lithium iron phosphate battery, with a cruising range of 750km and an increase of 370 km after 15 minutes of charging. In addition, VtoL external discharge function and three-mode four-control cold and warm refrigerator are standard. Most notably, the new car is equipped with Orin-x chip, high-thread lidar, 5 millimeter-wave radars and 11 vision cameras, which will provide powerful intelligent driving support for vehicles.

Lan tu zhi yin

Lantu brand-new pure electric SUV model will be positioned lower than the existing Lantu FREE, and it is an entry-level product in the brand family.

The front face of the new car continues to use the iconic through-light strip design of Lantu. The headlights on both sides are very slender, and the fog light area is also equipped with lighting devices. The grille and the vents above the front hatch cover are blackened, which highlights the overall youthfulness and sense of movement. The side lines show a strong sense of muscle. The body size is 4725*1900*1636(1653)mm and the wheelbase is 2900 mm.. The tail design also embodies the family characteristics, the penetrating light belt echoes the front of the car, and the elements such as the roof spoiler, duck tail design and diffuser all enhance the dynamic atmosphere of the vehicle.

In terms of power, the new car will be equipped with a 230kW drive motor, which will match the ternary lithium battery in Contemporary Amperex Technology Co., Limited.

Jiyue 07

The second production model of the ultra-yue brand is equipped with the first pure visual high-level intelligent driving technology in China and will be listed in the second half of this year.

The front face of Extreme Yue 07 adopts penetrating LED daytime running lights, with special-shaped headlights on both sides, closed front grille and penetrating cooling opening design under the front enclosure, which has a strong sense of the future. Viewed from the side, the new car adopts a slip-back design with smooth and elegant lines. Together with the hidden door handle and flat door design, it looks very fashionable and exquisite as a whole. The penetrating taillight at the rear of the car has a unique style, and the main bodies on both sides of the taillight present a "Y-shaped" bifurcated structure, which echoes the headlights.

In terms of power, the new car offers two versions of single motor and dual motor. Among them, the maximum output power of single motor version is 200 kW, and the maximum power of front and rear motors of double motor version is 200 kW.

Mazda EZ-6

Although Mazda EZ-6 is a joint venture vehicle, its technology comes from Changan Automobile and is based on Changan EPA hybrid platform, which is the same as Changan Qiyuan and Changan Deep Blue Division.

In terms of design, Mazda EZ-6 inherits the brand’s iconic "soul-moving" design language, which is elegant and fashionable. There are two versions of the front face, pure electric version and extended range version, in which the pure electric version adopts closed front grille and the extended range version adopts open design, and both designs surround the middle net with penetrating running water lights, which enhances the modern sense of science and technology of the front face. The tail adopts a transverse light strip, and the iconic semi-circular shape is retained on both sides. The upturned duck-tail spoiler and the wide rear enclosure are also very eye-catching. The new car has a size of 4921*1890*1485mm and a wheelbase of 2895mm, belonging to a B-class car.

In terms of power,Mazda EZ-6The extended range version is equipped with a 1.5L range extender, with a maximum power of 70kW and a driving motor power of 160kW. The pure electric version is equipped with a motor power of 190kW. Both versions use lithium iron phosphate batteries.

END

2023 Shanghai Auto Show │ The balance of power has been reversed.

2021 Guangzhou Auto Show │ Independent attack, all employees "call"

Beijing auto show-China brand "shake your arms and roar"

Guangzhou Auto Show │ After the clouds clear, the sky will eventually light up.

Automobile Quan Huafu News At the end of 2023, there was an important model quietly listed in a controversy, which was Chery’s high-end new energy model-Xingtu Xingjiyuan ES. But before the Spring Festival in 2024, Xingtu New Energy added a new car: Xingjiyuan ET. In this way, the star-to-star era sequence has formed the lineup of Gemini models of cars ES and SUV ET.

Today, the model we test drive is the pure electric four-wheel drive version of Star Era ET, with the maximum power of 353kW and the maximum horsepower of 480 horsepower. The curb weight has reached 2339kg, the body size is 4955/1975/1698mm, and the wheelbase is 3 meters. Star Era ET battery pack is Contemporary Amperex Technology Co., Limited, and the wheel hub size reaches 255/50 R20. The size, space and power of the whole vehicle are enough to see and use.

Wild and hard enough to go out and play without any worries.

Accidents always come unexpectedly. At the beginning of the test drive meeting, it was actually a direct hard-core cross-country, opening the shoal and wading! It’s the first time to drive a new energy SUV across the river. I directly turned on the off-road mode of Star Era ET and slowly tried to drive the car into the river.

The feeling and sound of a behemoth with a weight of 2.3 tons pressing on the pebbles at the bottom of the river make driving gradually enter the state. According to the test drive coach, the wading depth of Star Age ET is 750mm, which is more than that of Bobcats.

After wading, there are conventional hard-core cross-country venues, bullet pits and cross-axle pavements. However, there is no pressure on medium and large SUVs such as Xingjiyuan ET. In the whole process, the torque at the wheel end of Xingjiyuan ET is distributed in place, and the wheels are locked as soon as they slip, and the support of the suspension is very tight. It can be seen that Chery Automobile’s "cloud structure" plays a decisive role in the adjustment and promotion of the whole vehicle.

Big enough and comfortable enough, and it is easy and comfortable to travel at home.

Having said that, the positioning of Star Era ET is, after all, an urban mobility SUV. After off-road measurement, the off-road capability of Star Era ET has made people worry about nothing, but what about the comfort and space of positioning home cities for mobility?

The wheelbase is 3 meters and the body size is close to 5 meters. Such parameters can be imagined in the interior space. Whether in the front row or the back row, the head space and leg space are more than enough, and the flat floor in the back row is also frequently praised by the teachers who participated in the test drive.

In the front cab, Star Age ET is equipped with the main zero-gravity passenger seat of the model. The support of the seat to the body is in place, which makes the human body feel comfortable. In fact, the armrest box is also a highlight, which can be moved back and forth for a certain distance.

Auto Quan Huafu Review: At present, Star Era ET only has 5 seats. For new energy vehicles of this size, 6 seats and 7 seats can actually be added later. Moreover, the official logo, in the second quarter of this year, Star Era ET will usher in an extended-range model, so that people with pure battery life anxiety have more choices. (Photo: Teacher Bang/Text: Car Quan Huafu)

Steam potential Auto-First| Zhang Chi

History is a cycle. Zheng He’s voyage to the Western Ocean 600 years ago opened China’s eyes to the world and made the world know about China. Today, 600 years later, many industries in China have started a brand-new "voyage to the West".

For most of the past century, cars have been imported, and China people can only look up and follow them.

Taking the automobile industry revolution led by new energy and intelligence as an opportunity, China brand cars have an excellent time to change lanes and overtake.

In the first quarter of this year, China’s total automobile export volume reached a new high, surpassing Germany and Japan, and became the world’s first in export.

Chery, as a leader in China’s automobile export, recently created the column "See the World with Eta Ursae Majoris" by its high-end brand Xingtu, which made more overseas consumers know about China automobile and raised a strong sense of national pride in China people’s hearts. This overseas column created by Starway has created many firsts of the brand: driving a Chinese blue brand vehicle in the Middle East for the first time; The first China international live broadcast; The first outdoor international broadcast of Gobi Desert; The first outdoor international live broadcast of Kuwait Sea.

At present, the total exposure of the project has reached more than 900 million times, attracting more than 16 million user interactions, setting off a car boom in China overseas, and the charm of intelligent manufacturing in China has been greatly demonstrated.

Starway takes the domestic market as the cornerstone and the international market as the transition. The two main lines fight side by side, and the two potential energies empower each other. With the multi-dimensional cooperation of market and brand, it will create a different road for China brand to rise.

Change lanes, overtake and sail out to sea.

In the future, China brand will definitely be born into a world-class automobile brand, and this idea has sprouted in the minds of China autobots.

China brand cars have never stopped exploring the sea and brand promotion, and have made many rounds of attempts. It is common for them to fail and hit a wall.

The automobile industry chain and intelligent manufacturing system, which grew up with the automobile market in China, nourished the automobile brands in China. In 2023, the watershed event of China automobile going overseas has appeared. I still remember that the shock of 2,000 overseas friends and dealers gathered at the Chery booth at the Shanghai Auto Show in April showed Chery’s outstanding performance and strong atmosphere in overseas markets, and it was also a prelude for China automobile to become a world-class brand.

Why can China become the largest automobile exporter today, and China brand cars can be sold for more than 400,000 yuan? What is the logic behind it?

China brand has obvious advantages in new energy and intelligence at the time of new energy transformation and profound changes in the automobile industry. The market share of China brand in China market is over 50%, and the new energy penetration rate of autonomous passenger cars is also over 50%. In many market segments, China brand cars have begun to become the leader.

In 1908, Ford Model T led the first automobile industry revolution, and then Toyota’s lean production promoted the second automobile industry revolution. The third industrial revolution is already on the way.

In the global automobile industry chain, China brand has been doing dirty work for too long, and needs to share more harvest fruits. The revolution of the automobile industry will be an excellent time to reshuffle the cards and upgrade the brand of China.

Eta Ursae Majoris was born at the right time.

Yin Tongyue, Chairman of Chery Group, once compared Chery to Volkswagen and Starway to Audi. Yin Tongyue said: "Xingtu is the pinnacle of the brand pyramid of Chery Group, and it is a global high-end strategic brand of Chery facing the future layout. It must be duty-bound to lead Chery’s mission of technological breakthrough and brand promotion".

Starway Eta Ursae Majoris is the first strategic product in Starway Development Phase 2.0, which bears the heavy responsibility of "market breakthrough, user breakthrough and brand breakthrough".

In fact, China’s automobile market is diversified, and the barrier for consumers to choose independent high-end products has gradually broken the ice. Behind it is the real improvement of the quality of China brand automobile products. More importantly, in terms of design, configuration and intelligence, China brand has crushed the joint venture brand. Even though the price has gone up, it still has a super high quality-price ratio.

Pre-sale in Eta Ursae Majoris is a highlight moment, with 12,900 pre-sale orders and 5,118 large users in a short time. Up to now, in Eta Ursae Majoris’s sales structure, four-wheel drive models account for 64%, which is the best-selling China car in the four-wheel drive version within 200,000 yuan, which further robs the joint venture brand of the right to speak on four-wheel drive pricing. Moreover, the portrait of users in Eta Ursae Majoris has also ushered in an upward leap, accounting for more than 70% of the purchases, more than half of which are joint venture luxury users, and 9% of users once owned BBA. These data indicate that there are a group of people in the market who dare to break the inherent cognition, be good at thinking and have the courage to choose China products, which is also an important foundation for Star Road and even China brand to form market breakthroughs and user breakthroughs.

Chery is partial to Starway, and all new technologies are the first to bring it. Xingtu Eta Ursae Majoris is the first product of Eta Ursae Majoris 2025 Laboratory’s scientific research achievements. It was born in M3X Mars Architecture 2.0, which won the special award of the third China Automobile Fengyun Festival by China Radio and Television General Station. It is the first product of this architecture and the first product put into production by a brand-new smart factory. Of course, Eta Ursae Majoris has lived up to expectations. It is a car with the brand positioning of "smart, trendy and energetic", which will effectively promote the landing of brand image and form a brand breakthrough.

150,000-200,000 yuan, the market is full of water and fish.

In addition to its excellent technology, it enjoys the advantage of equal rights in technology. In fact, Eta Ursae Majoris’s domestic traditional energy passenger car market of 150,000-200,000 yuan is the second market segment. Among them, there are many well-known mainstream joint venture brands such as Tiguan L and CRV. Some people will say, why is Starway wrestling with them?

Design is the translator of the brand, and Starway Eta Ursae Majoris won the 16th American IDA Design Gold Award for its excellent appearance interpretation. IDA International Design Award is one of the four top industrial design awards in the world. In recent two years, the models that have the chance to win IDA Gold Award in the automobile field are basically ultra-luxury brands, and Starway can win the award of changing items, which represents the real rise of automobile design in China.

In fact, Starway has surpassed many joint venture brands in the sense of new energy in appearance, exquisite interior and driving quality of chassis. The flying fish super-sensing chassis adopted by it combines a series of advanced equipment, such as CDC electromagnetic suspension system, Soft Stop system, chassis hydraulic vibration isolation system, intelligent brake-by-wire system, freewheeling steering system, etc. Many technologies are also difficult to see on 400,000-class vehicles. This chassis has truly achieved the luxury driving control quality of "starting without looking up, braking without nodding, turning without tilting, bumping without sprinkling water". In addition, with the functions of all-terrain technology system and all-scene intelligent four-wheel drive system, the vehicle’s passability and ability to get rid of difficulties are ahead of the same level.

Moreover, 200,000 yuan can enjoy the co-driver’s queen’s seat, L2 driver’s assistance, Sony stereo and Qualcomm 8155 chip configuration, which is unimaginable in joint venture brands. With the luxury quality of 400,000 yuan, Eta Ursae Majoris launched a "luxury equal rights" campaign for 200,000 yuan SUVs on the market, which is the most cost-effective SUV within 200,000 yuan.

The sense of value is universal. Starway is replacing BBA in some overseas markets, and even "BBE" in some countries. Starway is one of the rare China brands whose overseas sales and prices are higher than domestic ones, and their excellent performance is positively affecting the cognition of domestic consumers. As the cornerstone of sales, domestic sales have made the star road stable and far-reaching. At present, Xingtu brand has formed a positive cycle, and it is forming a unique high-end model of its own brand through the efforts of domestic and international dual markets to build a brand upward.

Concept of steam potential: Eta Ursae Majoris’s domestic and international dual kinetic energy has gradually become a new trend

Farmers who are simple and lack of ability will not lose their time in the world, and they will not lose their geographical position in the world. They will get people in harmony and never waste everything. 2,300 years ago, Xunzi, a great Chinese philosopher, told us that it is necessary to make the best use of the right time, the right place and the right people in order to succeed in business. China’s automobile brand is facing a golden opportunity of "harmony between the right time and the right people".

If China brand tried many rounds of brand promotion more than ten years ago, and even went out and hit a wall, it was a tuition fee that had to be paid. Then Eta Ursae Majoris’s voyage to the sea is more like Zheng He’s taking China’s tea and porcelain to other parts of the world 600 years ago, so that the world can appreciate China’s manufacturing and another understanding of automobiles. Eta Ursae Majoris and even Xingtu brand, driven by the dual kinetic energy of domestic and international markets, is becoming a new fashion of China brand cars.