Sichuan cuisine comes out of Sichuan and ushers in a new solution? This article is a record of the theme salon of "2024 China Catering City Tour-chengdu railway station", which was compiled and published by Red Dining Network.

　　Among the eight traditional cuisines, Sichuan cuisine has the largest market and the largest number of stores in Chinese dinner.

　　According to the big data of red meals, as of June 2024, the number of Sichuan food stores nationwide exceeded 150,000, accounting for 11.4% of the total number of Chinese dinner stores. However, most consumers’ impressions of Sichuan cuisine are still stuck in hot pot, skewers, grilled fish and other dishes, lacking a systematic and comprehensive understanding.

　　How can Sichuan cuisine go to the whole country while maintaining its characteristics and charm? What role will Sichuan cuisine brand play in the future development of Chinese food? Around these two themes, on July 25th, dozens of big coffee makers gathered in the 2024 "China Catering City Tour" in chengdu railway station, which was jointly sponsored by Hongcan.com and Yangguang.com’s catering channel, and jointly hosted by Hongcan Growth Club and Juhui Catering Tune.

　　01. How to keep the characteristics and charm of Sichuan cuisine in innovation?

　　With the intensification of market competition, innovation has become the key for catering brands to maintain competitiveness, attract customers and achieve sustainable development. How do brands keep the characteristics and charm of Sichuan cuisine in innovation?

　　Sun Yan, general manager of Nantang Catering, said that Nantang Catering has been focusing on creating a Sichuan cultural restaurant that has been passed down for a hundred years, involving three orientations: low-end, mid-end and high-end.

△ Sun Yan, General Manager of Nantang Catering

　　About how to maintain the characteristics and charm of Sichuan cuisine in innovation, Nantang Restaurant does this:

　　First, inheritance and innovation should coexist. In the process of R&D and innovation, Nantang Restaurant must have roots, soul and cultural tone. In Sun Yan’s view, this is the foundation of the development of cuisines. Brands should have awe in the process of product research and development, and they should know how to respect traditions in terms of seasonings, ingredients and cooking techniques.

　　Second, we must reject "almost unlike". Sun Yan said that the brand of Sichuan cuisine, whether returning to Sichuan cuisine, returning to the taste of Sichuan cuisine, or returning to the sense of value of the ingredients themselves, is a process of de-foaming, de-marketing, breaking the bubble and exaggerating.

　　In its view, Chengdu is a gourmet capital and a tourist city. Nantang Restaurant has done a lot of things with the spirit of artisans, aiming to let more people who really like Sichuan cuisine come to Chengdu to eat their favorite Sichuan food, or Sichuan food that is more in line with the taste of Sichuan food.

　　Third, in addition to tradition, Sun Yan believes that there are still many parts of Nantang catering that need to be learned and innovated. In its view, tradition is not behind closed doors. There are many excellent ingredients, cooking techniques, equipment, techniques, fermentation methods or food processing methods in the market, which are in line with the current market demand, customer needs, dining scenes and taste preferences. Nantang Catering will also be integrated into the popular market when making innovations.

　　In its view, innovation can avoid homogenization. "The homogenization of catering is very serious, and maybe 80% or 90% of restaurants eat exactly the same thing." Sun Yan bluntly said that in addition to the traditional flavor, Nantang catering has done a lot of research and development of flavor, and it has been recognized by the market, but as an old Sichuan cuisine, it always has a sense of crisis.

　　Fourth, when brands do research and development of dishes, they should realize that diners and consumers are the ones who ultimately pay the bill, and they cannot entertain themselves. Starting from the cultural value of the product, this cultural value can be derived from the historical or cultural background of the product itself, or from the classic famous dishes in Sichuan cuisine. By increasing cultural value, traditional dishes can be interpreted as acceptable in the market, easy to spread and more popular among consumers.

　　In the era of cultural self-confidence, brands should know how to grasp the story behind the product culture. At present, 60% of Nantang catering products can be traced back to the culture.

　　Finally, the resonance of emotional value. Sun Yan said that if a consumer goes to a restaurant and has a desire to spend again, it is because a certain product, a certain link, a certain atmosphere or an action resonates with him emotionally.

　　"In recent years, in the process of product research and development, we have clearly felt the charm of local ingredients, flavors and utensils. We have also enlarged these plates to make more people feel comfortable during dining." Sun Yan said.

　　Wu Dong, founder and chairman of Xiaolongkan Hot Pot, said that the current economic situation, Chinese food, especially hot pot, is too big, and many enterprises want to do different things and make differentiated things.Enterprises "still have to dig deep in taste and ingredients."

△ Wu Dong, founder and chairman of Xiaolongkan Hot Pot

　　Wu Dong believes that hot pot is also a branch of Sichuan cuisine, but the homogenization of hot pot is very serious. Xiaolongkan insists on constant changes. For example, last year, it launched a spicy beef pot bottom and chose pure beef as the pot bottom.

　　The first store of "Little Dragon Crossing the River" to be opened in Shenzhen has also undergone subversion and bold innovation in taste. For example, it is only the bottom material of the hot pot, and the way of eating is also very ceremonial.

　　However, Wu Dong also admitted that the cost of pot bottom in Sichuan is too high. Basically, each pot bottom will lose about 20 yuan, and cost control is a difficult problem.

　　Regarding the innovation of ingredients, Wu Dong emphasized that the craftsmanship of ingredients and products should be constantly pursued to the extreme, but the ingredients are not good enough, and research must be broken through in technological treatment. "If there is no good technology, even the best ingredients may be wasted."

　　"We should go out more, whether in Yunnan or Guizhou, to discover some rural foods and see if they can become differentiated products, so that we can have a future." Wu Dong said.

　　In Wu Dong’s view, the international market is the same, and the ingredients may be similar, which can be changed from the dish shape, otherwise it will be difficult. Brands should be United. If I set the table like this, you can set the table like that and make a difference in flavor. This is also an innovation, and the supply chain can be shared. Otherwise, no one can control it because of the high cost.

　　Liuyong, chairman of Dongmen Market, said that he has been cooking for 18 years and has been thinking about how to return to his original heart.In its view, before the industry developed too fast, everyone ran too fast, and the expectations may be too high. In fact, as long as we return to the original heart, these problems have been solved.

△ liuyong, Chairman of Dongmen Shijing

　　In his view, every entrepreneur and operator should have the mentality of treating a bad environment as a good one, so that no matter what situation they are in or at what time, it is not a big problem. These are all experiences in life and brand development. It is very important to return to the original heart.

　　Liuyong said that brands should continue to innovate according to their own conditions. Unlike most catering people who have been deeply involved in the same brand or track, liuyong said that he started to take a slant and take a diversified road 18 years ago. For example, the "Dongmen Town" old Chengdu Town Cultural District is an innovative project created by it. He said that when the diversified brands were laid out at the beginning, they took into account the complementarity of customers, products and ideas.

　　The so-called "customer complementarity" has been practiced in the past ten years when dealing with a series of difficulties such as the eight regulations and the financial crisis. In liuyong’s view, customer complementarity is also very useful in dealing with the current market environment. That is, the formation of clusters and the development of multiple formats will make consumers feel that this place is more in line with consumption and attract passengers. Based on this logic, Dongmen Market has become a cultural block integrating sinking market, tea house and market fair.

　　Liuyong said that they have stores in ancient towns in many blocks, including Kuanzhai Lane and Jinli. In his view, the block is very good and the flow of people is very large, but the only drawback is that the restaurants there are all single-operated, and there is no commonality.

　　"This is also one of the reasons why single shops on the street have become more and more annoyed in recent years." In liuyong’s view, catering people should enlarge the advantages of enterprises in the process of innovation according to the changes of the market.

　　It takes Damiao hotpot as an example. First, on the basis of the positioning of business banquets, the original square table is changed into a round table, which has stronger business attributes and is more liked by business guests; The second is to combine the needs of customers and learn from the setting of Chinese food to make the sense of ceremony more sufficient.

　　Zhao Shuyong, Chairman of Blano Western Food Company, shared his entrepreneurial experience and experience in the field of western food.After resigning from Huawei, Zhao Shuyong has only done one thing in the past 11 years-western food. At present, three brands have done relatively successfully, meeting the needs of the customer groups targeted by each brand.

△ Zhao Shuyong, Chairman of Blano Western Food

　　Zhao Shuyong bluntly said that as a western food brand founded in Chengdu, it is not easy to find living space in the ocean of Sichuan cuisine and hot pot, and he is also thinking about how to integrate western food with hot pot and Sichuan cuisine.

　　According to Zhao Shuyong, there are three major plans for western food in Blano:

　　First, suspend the opening of the store and optimize the model. Zhao Shuyong said that in the current market environment, Blano Western food does not have the advantage of cost performance, so it is not appropriate to open a store quickly at present. Last year, I opened 18 direct-operated stores, which is still a bit of a burden this year, so I don’t plan to open more stores.

　　Second, launch a new business model, and integrate the supply chain to build a Saizeriya version of the western food store, making western food around 50 yuan per capita. "I really didn’t think about doing such a low unit price before. Saizeriya lived well, and the passenger flow was four times that of us. We were forced out." Zhao Shuyong explained.

　　Third, go to sea. Zhao Shuyong revealed that Blano’s western food will enter the overseas market next, and it is already in the process of site selection in Singapore. Talking about how to maintain the characteristics and charm of Sichuan cuisine in innovation, Zhao Shuyong believes that authentic Sichuan cuisine should go out.

　　In its view, Sichuan cuisine has reached the ceiling in Chengdu. Changing a space and going overseas is a way out, and at the same time, China culture can be exported through delicious food.

　　"Don’t always roll in Chengdu, roll in Sichuan and Chongqing, and you have no confidence in yourself." Zhao Shuyong said. In its view, space and times are changing rapidly, and the big environment cannot be changed. Only by adapting can we find some breakthroughs.

　　Peng Ziyu, a national culinary master, shared his views on how to maintain the characteristics and charm of Sichuan cuisine in innovation from the perspective of a chef.

△ National cooking master Peng Zikai

　　He said that the reason why Sichuan cuisine can occupy 40% market share in the catering market is largely due to its characteristics of "delicious but not expensive", which is also the most important feature that Sichuan cuisine brands should retain.

　　Delicious, that is, to ensure Sichuan flavor. Peng Ziyu said that no matter how innovative Sichuan cuisine is, it is necessary to give the product "Sichuan flavor" and "Sichuan style" in the end. Those Sichuan restaurants that engage in fusion dishes are actually not confident enough.

　　"It’s not that fusion dishes can’t be cooked, but don’t play the brand of Sichuan cuisine. Since you play the name of Sichuan cuisine, you should conscientiously do a good job of Sichuan cuisine and let all the dishes be named’ Sichuan’." Peng Zikai said.

　　Peng Ziyu also pointed out that the soul of Sichuan cuisine is taste, which should be carried forward on the basis of tradition. As long as it is based on the extension and development of Sichuan cuisine, it has Sichuan flavor in its bones, which is also called innovation, but we must grasp the basic point of the surname "Sichuan".

　　The innovation of Sichuan cuisine can also be innovated in ingredients and forms, that is, the dishes are old, traditional practices and traditional tastes in new bottles, and new forms of expression can be used, such as making dishes more beautiful and creating exquisite Sichuan cuisine, but the most important thing is to maintain the unique charm of Sichuan cuisine, that is, delicious but not expensive.

　　In its view, the ingredients are just a carrier. No matter what ingredients are used and how novel the expressions are, as long as they are made with Sichuan style and Sichuan style cooking techniques, they are all Sichuan dishes.

　　"Nowadays, many restaurants put the dishes beautifully, but it can’t affect the quality and temperature of the dishes. The biggest feature of Chinese food is that it has temperature. If there is no temperature, it is not called Chinese food." Peng Zikai further emphasized.

　　Peng Zikai said that it is not expensive, nor does it mean that Sichuan food can’t be sold expensive. A good product can be sold at a high price with new ingredients, such as lobster and Sichuan style.

　　"Sichuan cuisine should be high-end, which is the market demand, but the civilian Sichuan cuisine is the most basic feature of Sichuan cuisine and can best occupy the market. Because delicious food is not expensive, everyone can afford it. " Peng Zikai said.

　　Wei Ming, co-founder of Xiaojungan, the fifth district of Steel Pipe Factory, also agrees with the importance of "delicious food is not expensive". Wei Ming shared the development history of the fifth district of the steel pipe factory, and described how the fifth district of the steel pipe factory sought a breakthrough around "delicious but not expensive".

△ Wei Ming, co-founder of Xiaojungan in the fifth district of steel pipe factory

　　At the beginning of its establishment, the fifth district of the steel pipe factory took advantage of the social communication effect of WeChat, and guests who came to the store could enjoy a 6.8% discount as long as they forwarded their friends’ circle. Through the promotion of customers’ friends’ circle, the brand gradually became a fission.

　　From 2016 to 2019, the closing rate of the five districts of the steel pipe factory was very low, and almost all stores were profitable. But now, the glorious time has passed, and business is getting harder and harder.

　　According to its disclosure, since last year, the five districts of the steel pipe factory have undergone many adjustments. For example, in a store in Sansheng Street, Chengdu, a 20-square-meter area was opened, cold pot maocai and small bowl dishes were introduced, and the price of the products was adjusted at the same time: the bottom of the pot with string of incense was more than 30 yuan, and the bottom of the pot with string of oil and brine was as low as 8 yuan, so the price was grounded and the passenger flow was also driven. After the transformation, the store’s turnover reached 800,000 per month.

　　In addition, the per capita consumption of the five districts of the steel pipe factory has also dropped from 80-90 yuan to around 60 yuan. In the past, the price of large-scale dishes in the self-service area was 6.8 yuan, and now the membership price is 4.9 yuan; The price of dish area was adjusted from 39 yuan to 19 yuan.

　　Yan Dongsheng, the inheritor of Pei Jie’s Chongqing hot pot, said that Pei Jie is an authentic Chongqing hot pot. She has been deeply cultivated in Chongqing for 12 years and made some innovations during her pure direct operation. She went up and went down.For example, the per capita of Pei Jie’s old Chongqing hot pot shop was reduced to 85 yuan, and at the same time, the brand of "Pei Jie’s Private House Xiaoyuan" was founded, targeting the middle and high end, with per capita around 380 yuan. Adhere to high-end and cost-effective walking on two legs.

　　Yan Dongsheng said that many times, brand innovation kills itself, because the essence of catering is not done well. "In the past two years, many brands have been emphasizing cost performance and lowering prices. Although Pei Jie has reduced prices, the quality has not changed." Yan Dongsheng said.

　　As a century-old shop in Sichuan, Li Juan, general manager of Quanjude Chengdu, also agrees with the importance of innovation. Starting from "keeping integrity and innovation", it shared Quanjude’s playing style and gameplay.

△ Li Juan, General Manager of Quanjude Chengdu

　　Quanjude entered Chongqing in 2006, Chengdu in 2019 and opened a second store in Chengdu in 2022. Li Juan believes that behind "innovation" is a dish, a culture, a person, a scene and a story.

　　For example, a dish, Quanjude makes roast duck, and "keeping the integrity" means doing a good job in the quality of roast duck. Li Juan said that Quanjude has a food base, which is different from other roast ducks.

　　Another example is a culture. Li Juan believes that as an old-fashioned restaurant, it not only provides food, but also conveys culture and gives customers a feeling and premium experience. She went to Nantang Pavilion before, and learned a lot about the development history of Sichuan cuisine before eating. After experiencing it, she felt that she was not just going to a restaurant to eat, but more like going to the Sichuan Cuisine Museum, which was very worthwhile. Quanjude is the same. What it wants to convey is food+culture, so that customers can eat the brand value of time-honored brands.

　　Another example is a person, which refers to how to pass on good services. Li Juan said frankly that the per capita consumption of Quanjude Chengdu Store is 120-150 yuan, which is almost the same as that of many hot pot restaurants. However, customers have high requirements for Quanjude, and they didn’t understand it at first. Later, they realized that in fact, in the minds of consumers, their expectations for a century-old brand are different, which is the starting point for Quanjude to talk about good culture.

　　Li Juan also stressed that Quanjude, as a national brand, has the responsibility to pass on the brand story and culture to the guests. For example, when the roast duck is served, it should be explained to create a sense of ceremony, which is also a kind of propriety.

　　Li Juan bluntly said that innovation is a long attempt for Quanjude. Quanjude is still doing live broadcast, launching bagged roast duck, and conducting product research and development around Beijing’s landmark food and hand-holding ceremony.

　　Li Xiaowan, co-founder of Houtang Hotpot, also believes that the foundation of innovation is "keeping the right and surprising": "right" is in front and "odd" is behind.

△ Li Xiaoyu, co-founder of Yutang Hot Pot

　　In its view, the homogenization of catering is serious, probably because the "positive" things have not been thoroughly done in the past, or because they have been biased by the flow in the process of innovation. In order to pursue the flow, they keep innovating, but instead throw away the really right things.

　　Li Xiaowa believes that in the process of innovation in Sichuan catering industry, local things, such as seasoning, culture and ingredients of Sichuan cuisine, should be well done and spread.

　　Take seasoning as an example. Li Xiaoyan said that everyone knows that Sichuan cuisine is very seasoned, but there are not many brands that really make the seasoning thorough and spread it out.

　　So is culture. In its view, culture can be extended to the whole country or even the whole world, but many Sichuan food brands have not. Li Xiaoyan said that the success of Houtang hotpot in Europe was largely due to the promotion and export of Sichuan culture by the brand.

　　Li Xiaoyan also stressed that "culture doesn’t mean that it doesn’t matter if you watch too much. In fact, many times, customers don’t know, and catering brands need to be promoted and spread constantly. For example,’ changing face’ is used to Chengdu people, but it is actually something that people all over the country, even people all over the world, can’t get tired of after they arrive in Chengdu. "

　　And ingredients. Li Xiaoyan said that Sichuan has plains, plateaus, mountains, lakes, fresh rivers and rich products, but these characteristics have not been magnified by Sichuan catering brands and done well.

　　"It is also an innovation when the brand takes out the’ positive’ part that customers don’t care about or customers don’t know. As a Sichuanese, they are most qualified to extract these things and tell consumers all over the country and even the world. " Li Xiaoyan said.

　　In addition to "positive", Li Xiaowa believes that "odd" is more about a new interpretation of original traditional things in a way that modern young people like. Take Yunnan-Guizhou Sichuan cuisine brands "Ameigo Meiguo" and "yeego Wild Fruit" as examples. In its view, these two brands can catch fire in East China, and the innovation lies in using the original dishes, setting the dishes by Michelin, and performing a new interpretation of the original traditional things in a way that modern young people like, so as to achieve value for money.

　　"Don’t innovate for the sake of innovation. Innovation must be done on the basis of the inherent category value by meeting the needs of consumers in different tastes, different groups and different scenarios. " Li Xiaoyan stressed.

　　Liu Qiang, founder of Tan Sanniang’s fresh-cut beef buffet hot pot, stressed that in the process of brand innovation, the classic taste of Sichuan cuisine should be maintained, and at the same time, the market should be changed, but the business model should be changed instead of the taste.

△ Tan Sanniang Liu Qiang, founder of fresh-cut beef buffet hot pot

　　In its view, the brand must not reduce the quality, but appropriately reduce the per capita consumption on the premise of ensuring the quality. Liu Qiang said that in the past year (May last year to June this year), Tan Sanniang signed 400 stores, and as of July 22, 40 new stores were signed. The reason why Tan Sanniang was able to expand rapidly was "sincerity" and "altruism".

　　Gan Le, general manager of Ganshiji Restaurant, took his own brand as an example and shared his views on how to balance tradition and innovation.

△ Gan Le, General Manager of Ganshiji Catering

　　Gan Le said that Ganshiji has been making authentic Chengdu snack pork intestines powder, insisting on combining traditional flavor, traditional craft and traditional Sichuan famous dishes.

　　In the innovation strategy, no matter the adjustment of product mix and operation period, we should take customers as the core of value, such as customers’ demand for delicious food. In his view, to meet customers’ demand for delicious food, we should start from the ingredients. For example, pepper should have a clear fragrance and be hemp; There are requirements for the heat and spicy degree of cooked pepper and the temperature of soup.

　　"On the whole, snacks and fast food still need to be featured. They must be featured and repurchased. We must constantly find a balance between customer value and store management efficiency, otherwise there will be no way to cross the brand life cycle." Gan Le concluded.

　　Feng Li, the founder of Xi Hotel, thinks that the differences in service, dishes, environment and ideas are the key to brand development, and he shares some experiences.

△ Feng Li, the founder of the hotel

　　Feng Li was originally engaged in the design industry, but in 2012 she entered the catering and hotel industries by chance. He opened several hotels, mainly for government reception. It began to decline in May this year, but remained relatively stable as a whole.

　　In its view, after the brand finds its own differences, it will be full of confidence in its future development, and it will naturally get things done with confidence. "All brands, as long as they do it with heart, must have survival value." Feng Li stressed.

　　Yuan Yi, co-founder of delicious frog fish hot pot, also shared his understanding of innovation with his own brand as an example.

△ The delicious frog fish hot pot co-founder Yuan Yi

　　First, adhering to the business philosophy of "delicious but not expensive". Let every diners not only feel cost-effective, but more importantly, the ratio of heart to price, that is, beyond the psychological expectations of customers. For example, if customers expect to spend more than 100 yuan for a meal, but actually only need to pay more than 30 yuan, this unexpected experience will make customers feel very satisfied.

　　Second, innovation is based on customers. Yuan Yi said that when I first started to make American frog fish, I did product innovation with male thinking, but statistics showed that 90% of the customers were young women, so when I did product research and development and innovation, I focused more on the needs of young female customers.

　　Li Yang, the founding partner of Zhu Guangyu Hot Pot Restaurant, said that the catering market is still growing this year, but many catering people find it difficult. There seems to be no other way out except rolling low prices.He believes that catering enterprises should go back and reflect on their own problems.

△ Li Yang, founding partner of Zhu Guangyu Hot Pot Restaurant

　　In the past 10 years, it was the dividend period of Sichuan-Chongqing hot pot. As the fastest category in Sichuan cuisine, hot pot was relatively easy to standardize, and the growth of hot pot also promoted the development of surrounding industries.

　　However, with the passage of time, homogenization competition intensifies and scarcity disappears, which leads to difficulties in the industry. This is a normal economic cycle.

　　"When all large single products develop to a certain stage, they will definitely enter the competition of homogenization. It is unreasonable to have both scale and differentiation. Catering people must accept both scale and efficiency, and at the same time accept homogenization. " Li Yang said.

　　In Li Yang’s view, this year’s Sichuan-Chongqing brand, especially the hot pot brand, is getting more and more sad. In fact, the scarcity of Sichuan-Chongqing hot pot is gone.

　　At present, the market is in the process of "disenchantment". After addition, subtraction is needed, and diners are disenchanted. Brands find it difficult to impress consumers by using traffic to incite C-side gameplay.

　　In Li Yang’s view, the going out of Sichuan cuisine and the development of Sichuan-Chongqing hot pot are crucial in terms of cost performance and quality-price ratio, which will become the key words in the next five years.

　　At present, the price war in the catering market is getting worse. Qi Lingyun, the founder of Tingxiang, said that the catering industry should not fight the price war, which is harmful to the whole industry.

△ Listening to Xiang founder Qi Lingyun

　　Qi Lingyun introduced that he has been doing catering for 16 or 17 years, but he was born in sales at the beginning and experienced the price war between the home appliance industry and the electronics industry. "Gome and Suning’s’ bloodletting package’ is skillful, and the market is bloody, but in the end Gome and Suning are very profitable. However, the catering industry is playing its own. After the price war, there is no blood bag. " Qi Lingyun said.

　　In its view, the catering industry is in full bloom, and it has come to an end to tell consumers more about what is delicious and differentiate products and prices. Qi Lingyun also said that eating is a part of life, not only for satiety, but also for enterprises to dig deep around customer needs, and what he has been doing in the process of being a catering enterprise is cultural empowerment.

　　Referring to the innovation of Sichuan cuisine, Qi Lingyun said that Sichuan cuisine is full of flavors, but in the public’s cognition, Sichuan cuisine is spicy.

　　He suggested that in the process of innovation, catering brands can broaden their perspectives and see more rich flavors. Taking hot pot as an example, hot pot can also use fish flavor and palace explosion flavor as additional products, thus forming a differentiated division.

　　Dong Zhenli, the founder of Wutou Chuanxiang and Guangfuji maocai, shared some innovative attempts of Wutou Chuanxiang.

△ Founder of Wutou Chuanxiang, founder of Guangfuji maocai Dong Zhenli

　　In the market bonus period of 2017 and 2018, the string of fragrant incense at the top of the house seized the opportunity, coupled with clear positioning, focused on building community-based stores, and at the same time achieved delicious food, cleanliness and hygiene, which is an important reason why the brand can span the cycle.

　　In terms of marketing, Taotou Chuanxiang is good at marketing through customers. "Every day, 80% of customers send a circle of friends to our store to locate our position, which is a bit of a blow to the surrounding community stores, because they are all traditional old stores, single stores and couples stores." Dong Zhenli said.

　　In addition, some innovative measures, such as handing out edible salt to customers, introducing hairy belly with "lottery tickets" to improve the ordering rate of dishes, and dancing on consumers’ birthdays, were taken.

　　Shen Sha, general manager of Moby Youchuang, mainly shared several major changes on the roadside in the past two years, emphasizing that only concentration can make innovation.

△ Shen Sha, General Manager of Moby Youchuang

　　First, from multi-brand to single brand. Shen Sha said that the roadside had achieved the scale of more than 1,000 stores because of dividends, and accumulated the ability of intensification, investment promotion and supply chain. In the past few years, it tried multi-brand development and made barbecue brands and rice noodle brands. In the past two years, it has returned to the familiar string and mala Tang track.

　　Second, pay attention to direct stores. From 2016 to 2000, there were only 7 or 8 direct stores along the road. Last year, it gradually shifted from franchise to direct sales, and opened 6 or 7 new direct sales stores. Shen Sha believes that only through the creation of direct stores will new things come out.

　　Thirdly, string innovation is difficult, and it is a very good attempt to introduce oil and halogen strings into stores. At present, in Chengdu, most of the strings are street shops, and the roadside hopes to make innovations in consumption scenes in the future, such as entering shopping centers and building shopping malls.

　　Besides, Shen Sha mentioned that the roadside also opened overseas stores in Singapore, and adopted the nostalgic style of the 1980s. In its view, Singapore’s catering brands are more presented in a modern way, and roadside stores have a sense of contrast.

　　Wang Bin, the co-founder of Juhui Cuisine, shared his views on Sichuan cuisine innovation from the perspective of supply chain enterprises, emphasized the importance of Sichuan cuisine characteristics, and put forward the direction of Sichuan cuisine standardization and innovation.

△ Wang Bin, co-founder of Juhui Meal Tune

　　In its view, Sichuan cuisine is characterized by "three more": more seasonings, more flavors and more ingredients. In addition, the cooking of Sichuan cuisine is the most complicated of all cuisines. These are the main reasons why it is difficult for large-scale Sichuan cuisine brands to develop well.

　　"When you lay out Sichuan cuisine, you should consider the seasonings, ingredients and cooking clearly. It may be easier to achieve standardization by pushing back the ingredients from the logic of the kitchen and pushing back the taste. " Wang Bin said.

　　Regarding the innovation of Sichuan cuisine, Wang Bin believes that it should also focus on three dimensions:

　　First, do a good job in quality and special things. The deeper the effort, the more real barriers can be formed.

　　Second, innovation comes from efficiency, which is the key to winning the second half of catering.

　　Third, products are only micro-innovations, and the effect is getting worse and worse. Only by doing the first two innovations well can brands have better development.

　　02. What role will the Sichuan brand play in the future development of Chinese food?

　　Although Sichuan cuisine has the largest number of stores in Chinese dinner, the chain rate is not high.

　　According to Red Meal Big Data, as of June, 2024, Sichuan cuisine brands with fewer than five stores accounted for the highest proportion, reaching 98.8%, while Sichuan cuisine brands with more than 100 stores accounted for only 0.1%. In the future development of Chinese food, the brand of Sichuan cuisine should play a more important role, and it is very important to improve the chain rate.

　　Mou Jian, the founder of Houchafing dish, analyzed the reasons for the low chain rate of Sichuan cuisine, and put forward the development path that can refer to Hunan cuisine brands.

△ After the hot pot founder Jian Jian

　　Mou Jian believes that the low chain rate of Sichuan cuisine is not because of lack of talents, poor supply chain ecology or urban soil structure, but because Sichuan cuisine is full of flavors and single products are too strong.

　　In the past, many diners were refining single items to make chains, such as grilled fish, maocai, fish with Chinese sauerkraut, etc. There were not many large Sichuan restaurants like Dongpo in Meizhou. In Mou Jian’s view, Sichuan cuisine can refer to the product structure model of Hunan cuisine brand and tap the representative classic products of Sichuan cuisine for combination, but in the process of adjusting product structure, the "root" and "soul" must be preserved.

　　For example, in Chengdu, brands such as Diet Brothers and Qiujinchuan Dish Stir-fry have already refined classic products such as Mapo tofu and Sichuan style pork. "In the process of innovation and chain of Sichuan cuisine, we can’t forget its essence. The premise of solving the core model of products is’ innovation does not forget the roots, and Sichuan cuisine is not conservative.’ "MouJian stressed.

　　Zhang Peilong, a partner of Qiujin Xiongmiao Technology, emphasized the importance of digital and intelligent means to promote the standardization and large-scale development of Sichuan cuisine.

　　Taking "Autumn Jinchuan Dish Stir-fry" as an example, he pointed out that at present, it improves quality and efficiency through standardization, digitalization and intelligence. Although there are only six or seven direct-selling stores in Chengdu at present, a set of models has been built, which took three or five years.

△ Qiu Jin Xiong Wei Technology Partner Zhang Peilong

　　Zhang Peilong also expressed his willingness to build infrastructure projects for Chinese food brands. That is, by creating a model, the front hall and the back kitchen of the restaurant are linked to help the catering brand solve the problem of improving quality and efficiency. "

　　"I hope that in the next three to five years, the Sichuan-style snack brand will be promoted throughout the country. At the same time, we also hope that this model can empower Chinese food catering counterparts to create and build together and achieve common progress in the Chinese food industry. " Zhang Peilong said.

　　Li Yang, the founding partner of Zhu Guangyu Hotpot Restaurant, said that when the supply chain is more coordinated and there are solutions, Sichuan cuisine will get better development in the next few years.For example, the case of autumn Jinchuan vegetable stir-fry is one of many solutions; Chef Fei’s style of play is also one of the solutions.

　　"Re-stack the capabilities, re-assemble, and reconstruct the cost-performance ratio and quality-price ratio. There is not much problem when Sichuan cuisine comes out. The future of catering people will be very good, and our ability is still strong." Li Yang said.

　　Li Jiang, the founder of Jibulu Steak and Seafood Buffet, shared his views on how to improve the chain rate of Sichuan cuisine, mainly from the development process and style of his own brand.

△ Li Jiang, founder of Jibulu Steak Seafood Buffet

　　Li Jiang said that Jibulu Steak and Seafood Buffet had been in operation for 13 years, and had joined the business in the early days, and then turned to direct mode. Jibulu is positioned as a long-term enterprise, opening twenty or thirty new stores every year. In its view, after the store is opened, it should be given time to grow.

　　He further said, for example, that Jibulu Steak Seafood Buffet was initially positioned as 69 yuan per capita, and after arriving in Chengdu, it was positioned as 79 yuan per capita. Later, it became a relatively high-end brand "Xiting Seafood Buffet", with a per capita price of more than 300 yuan, which was not recognized by consumers and forced to adjust the price. At the most difficult time, it was lowered to 99 yuan, and it lost 12 million yuan at that time. Now the business is basically stable, with a per capita of about 169 yuan, and the profit is ok and the capital is back.

　　In its view, catering does not mean how much money you must earn this year, but you should do it slowly and take a long-term view.

　　Li Jiang said that the company was born as a buffet, and then wanted to make the whole industry thorough.

　　First of all, in brand management, Li Jiang said that in the process of brand management, they never pursue high gross profit margin, but pay attention to providing a better customer experience. When the gross profit margin of stores exceeds 46%-47%, they will take the initiative to come down.

　　Secondly, in terms of product quality, we ensure the supply of ingredients and product quality through self-built factories, such as making steaks at a ratio of 1:1.

　　In terms of market expansion, Li Jiang said that by the end of this year, the total number of Xiting seafood self-service stores will reach 40. I went to Haikou and Sanya this year and will March into Inner Mongolia next year. At present, Xiting Seafood Buffet has reached a strategic cooperation with Vientiane Commercial. In the future, Xiting will be opened in places where Vientiane Commercial exists.

　　In addition, through multi-brand strategy to consolidate the leading position in the buffet industry. Li Jiang revealed that in addition to Jibulu Steak Seafood Buffet, Xiting Seafood Buffet and a Korean barbecue brand, the company also launched a small hot pot brand this year, and has now opened three stores.

　　"In the future development of Chinese food, Sichuan food should play the role of’ Chinese food boss’." Zhao Shuyong, chairman of Blano Western Restaurant, said bluntly.

　　He believes that Sichuan cuisine still has great opportunities in terms of market capacity and space. At present, many foreign brands of Sichuan cuisine have developed very well. On the contrary, few brands of Sichuan cuisine in Sichuan and Chongqing have gone out to open stores, and the scale can reach hundreds.

　　Liu Qiang, founder of Tan Sanniang fresh-cut beef buffet hot pot, also believes that Sichuan cuisine should be the first of the eight major cuisines.At present, the brand development of Sichuan cuisine is not so good. In essence, it is not that Sichuan cuisine is not delicious, and it is not that there are no outstanding talents, because many excellent teams have gone to hot pot. What Sichuan cuisine lacks is a team with strength and understanding of flow. Good products and continuous flow are important reasons for the brand’s popularity.

　　Liu Qiang revealed that Tan Sanniang plans to enter the field of Sichuan cuisine next year, and the slogan has been thought of, which is called "delicious and not expensive, no longer classic Sichuan flavor". Zhang Mengzhe, the founder of Qianniudao Slag Beef, also agrees that Sichuan cuisine is the first of the eight major cuisines.

△ Zhang Mengzhen, founder of Qianniudao Slag Beef

　　In its view, Sichuan cuisine is easily accepted by consumers all over the country and has great development potential in the next decade.

　　Zhang Mengzhe said that it was also because he saw the market potential of Sichuan cuisine that Qian Niu Dao entered the residue beef track last year. In his view, the residue beef is a traditional specialty food in Qionglai, Chengdu, which has formed a cost-effective customer perception in the market, so it is not necessary to innovate in taste, but in environmental and emotional value.

　　Wang Bin, co-founder of Juhui Cuisine, said that he firmly supports the development of Sichuan cuisine, and there are three changes worthy of attention in the future:

　　First of all, from the perspective of development history, Sichuan cuisine is the result of multi-party fusion, with many flavors, but the mainstream flavor of addiction is narrowing;

　　Secondly, consumers’ tastes are getting heavier and heavier, and only Sichuan cuisine can satisfy everyone’s taste buds.

　　Finally, from the perspective of consumers’ choice, when people pay more and more attention to taste, not only the taste type, but also the Sichuan cuisine itself will be reduced. The classic dishes preserved in Sichuan cuisine at present will probably be the Chinese food in ten or twenty years.

　　Recently, a number of international investment institutions, including Morgan Stanley and Goldman Sachs, have been "singing more" on the China stock market, and many institutions have even taken out "real money and silver" to buy more China assets.

　　Experts said that with the implementation of a series of steady growth measures in China and the accelerated optimization of epidemic prevention and control measures, the expectation of China’s economic stabilization and rebound has become clearer, attracting international institutions to re-examine the allocation value of China’s assets. In the future, under the background of China’s deepening the high-level institutional opening-up of the capital market, the efforts of international institutions to "buy in buy buy" are worth looking forward to.

　　Institutional upward adjustment expectations

　　Recently, a number of overseas investment institutions have increased their allocation to the China stock market.

　　On December 4th, Morgan Stanley upgraded the China stock market from "standard" to "over-allocation", and it is predicted that the MSCI China Index will rise by 14% by the end of 2023. Wang Ying, chief equity strategist of Morgan Stanley China, said that the evaluation framework shows that the prevention and control measures of China epidemic are continuously optimized, the real estate market is stabilized, and the regulatory adjustment is in the final stage, so the stock risk premium may be improved, so the target price for the entire China market is raised, and there is a greater chance of revaluation by 2023.

　　Coincidentally, on November 30, Goldman Sachs also said that it would also give a proposal of "high allocation" for A-share investment in 2023, and it is expected that the valuation of A-shares will rebound significantly. Liu Jinjin, chief China equity strategist of Goldman Sachs, said that under the expectation that the macro-control is intensified and the GDP growth rate is expected to pick up, we are optimistic about the performance of China stocks listed at home and abroad.

　　Bank of America’s strategy team believes that China’s domestic stocks are bound to rise due to the excess savings of China residents and the continuous optimization of epidemic prevention policies. Rui Dalio, the founder of Bridgewater, believes that some valuable assets can be found in the China market at present. China is the second largest economy in the world, and investors can improve their diversification by investing in China.

　　The support of international institutions is not groundless. Recently, the overseas listed China ETF, China Stock Exchange and offshore RMB exchange rate all ushered in a wave of solid rise, which enhanced the confidence of foreign institutions to invest in China. For example, since November, the net value of iShares MSCI China ETF with a scale of over $7 billion has increased by over 30%; NASDAQ Jinlong China Index rose by more than 40% in November, the largest monthly increase since records began in 2003. The RMB exchange rate has also recently gone out of a strong upward trend. On the morning of December 5, the offshore RMB exchange rate against the US dollar rose to 6.9813, the highest since mid-September.

　　"At present, some major economies continue to tighten monetary policy, the risk of economic recession has intensified, and market return expectations have weakened. In contrast, China has a stable economic development and clear investment logic. " Li Zhan, chief economist of China Merchants Fund Research Department, analyzed that China’s economy is changing from high-speed growth to high-quality development, and there are a lot of investment opportunities in the process of industrial upgrading and consumption upgrading in various industries. At the same time, China recovered quickly from the impact of the epidemic, and its economy rebounded significantly in the third quarter, and its position in the global industrial chain was rising day by day. In addition, China’s financial opening to the outside world has been continuously promoted, and the channels for foreign investors to participate in the domestic financial market have been continuously optimized, attracting the attention of more and more international investors.

　　The attractiveness of A shares has increased.

　　In addition to high-profile "singing more" China assets, foreign investors also took out "real money and silver" and continued to substantially increase their positions in A shares. As of December 6, the net purchase of northbound funds in 30 days exceeded 75 billion yuan, and the net purchase in the past 10 days reached 42.8 billion yuan.

　　Looking forward to 2023, the market expects that the pace of foreign investment "buying in buy buy" will continue to accelerate. "In 2022, nearly 70% of the financing amount in the A-share market comes from science and technology innovation board and the Growth Enterprise Market, which fully reflects the support of the capital market for technological innovation enterprises and emerging industries." Sun Jin, a partner of PricewaterhouseCoopers China Comprehensive Business Services Department, said that in 2023, with the steady progress of the comprehensive registration system reform and the introduction of more measures to support scientific and technological innovation, the international attractiveness of the A-share market will be further enhanced.

　　As for the investment industry, the strategy team of Goldman Sachs believes that with the implementation of policies and measures to stabilize growth and the continuous optimization of epidemic prevention and control measures, the unemployment rate in China will drop, labor income will improve, consumer confidence will be restored, and consumer services, medical equipment and service sectors will rebound strongly, especially in tourism, catering, entertainment and aviation industries.

　　"Next, the geopolitical situation will enter a relatively calm stage, and the equity cost and equity risk premium will gradually decline, which will help investors reinvest in the China stock market. The consumer sector is the beneficiary of economic opening up. We further increase our exposure to this sector and continue to suggest increasing the allocation of offshore China stocks. " Wang Ying said.

　　In order to better attract foreign investment into the China market, Tian Lihui, president of the Institute of Financial Development of Nankai University, believes that it is necessary to persist in promoting the high-level institutional opening-up of the capital market and make overall plans for development and security. It is necessary to continue to expand the interconnection quota, continuously increase the variety of international products, gradually liberalize the restrictions on foreign-funded shares of financial institutions, and continue to promote the internationalization of the RMB. At the same time, the capital market should be opened to the outside world with gates, there should be room for trading rules, and market supervision should be real-time and prudent to prevent foreign hot money speculation and prevent the spread of foreign financial risks.

　　Fang Xinghai, vice chairman of China Securities Regulatory Commission, also said recently that high-quality overseas capital market institutions are welcome to invest and exhibit in China. In the future, we will further improve the institutional framework for opening up the capital market, accelerate the implementation of various opening-up measures, and attract and gather more outstanding international institutions and talents to participate in China’s capital market. We will continue to improve relevant institutional arrangements, further facilitate cross-border investment by domestic and foreign investors, and better support cross-border financing development of enterprises.

　　Competing for exhibition industry in China

　　Since the beginning of this year, the policy dividends to further improve the convenience of foreign investment in China’s assets have been released intensively, giving foreign institutions a "reassurance" to enter the China market.

　　On April 26th, the CSRC issued the Opinions on Accelerating the High-quality Development of Public Offering of Fund Industry, proposing to support high-quality overseas financial institutions with long-term investment will to set up fund management companies or expand the shareholding ratio. On November 18th, the People’s Bank of China and the foreign exchange bureau jointly issued the Regulations on Fund Management of Foreign Institutional Investors’ Investment in China Bond Market, which improved and clarified the requirements for fund management of foreign institutional investors’ investment in China Bond Market.

　　The convenience of foreign-funded institutions’ exhibition industry in China has been continuously improved, and the business scope and regulatory requirements have achieved national treatment. At present, more than 10 foreign-controlled or wholly-owned securities fund futures companies, such as JPMorgan Chase, Goldman Sachs, Nomura and UBS, have been successively approved, and foreign banks such as Standard Chartered Bank have obtained fund custody qualifications in subsidiaries in China. Foreign private equity funds such as Qiaoshui and BlackRock have successively set up 38 wholly-owned subsidiaries.

　　On November 25th, Lubomai Fund announced that it had obtained the Public Offering of Fund business license issued by China Securities Regulatory Commission, becoming the second wholly foreign-owned fund management company newly established in China to conduct Public Offering of Fund business. Lubomai Fund said that the continuous opening of the financial market and the increasingly perfect business environment ruled by law have further enhanced Lubomai’s confidence and hope to further integrate into the development of China’s capital market in the future.

　　A number of foreign-funded institutions have started to exhibit in China. At the end of October, ICBC Wealth Management of Goldman Sachs, which was approved to open in June this year, launched the first wealth management product "Shengxin Junzhi Private Bank Enjoy Quantitative Equity Wealth Management Product Phase 1", with a maximum fundraising scale of 5 billion copies. Goldman Sachs ICBC Wealth Management previously said that after the deep correction in the previous period, the value of A shares is becoming prominent, and there is a large room for long-term holding.

　　As the first wholly foreign-owned public offering, BlackRock Fund has issued three equity funds and one "fixed income+"fund since it was approved in June 2021, and its products are diversified. Lu Wenjie, investment director of BlackRock Fund, said that A-shares are a market with great breadth and depth, wide investment scope, many related target companies and good liquidity. With the continuous strengthening of China’s opening to the outside world, it is believed that the integration of the global market and the China market will be a long-term trend.

　　"More outstanding international institutions entering the A-share market are investing in China’s economic growth prospects and the profitability of China enterprises ‘ A vote of confidence ’ Being able to form a healthy competitive interaction with domestic institutions is conducive to expanding the breadth and depth of China’s capital market, and is also conducive to the continuous improvement of service capabilities of related industries and helping China’s economic development. " Tian Lihui said.

Beijing Zhengban made [2022] No.18

District People’s governments, municipal government commissions, offices and bureaus, and municipal institutions:

　　With the consent of the municipal government, we hereby print and distribute "Several Measures on Dealing with the Impact of COVID-19 Epidemic and Promoting the Smooth Operation of Advanced Manufacturing Industry in this Municipality" to you, please conscientiously implement it in light of the actual situation.

General Office of Beijing Municipal People’s Government　　　　

June 1, 2022　　

Some measures to deal with the influence of COVID-19 epidemic situation and promote the stable operation of advanced manufacturing industry in this city

　　In order to implement the Notice of the National Development and Reform Commission and other departments on Printing and Distributing Several Policies for Promoting the Steady Growth of Industrial Economy (No.273 [2022] of the Development and Reform Commission), adhere to the principle of keeping the word steady, strive for progress in stability, promote the high-end intelligent green development of manufacturing industry, and ensure the economic operation of this Municipality in a reasonable range, the following measures are formulated.

　　First, keep the supply chain of key industrial chains smooth

　　(a) to ensure the smooth and efficient transportation of materials. Conscientiously implement the requirements of the State Council’s joint prevention and control mechanism to deal with the pneumonia epidemic in novel coronavirus "Notice on Doing a Good Job in Keeping Freight Logistics Smooth" (Guo Ban Fa Dian [2022] No.3), implement closed-loop management of "taking and chasing" for truck drivers, and make every effort to get through transportation congestion points to ensure the smooth transportation of people’s livelihood materials and important production materials. Under the premise that the enterprise promises to strictly implement various epidemic prevention and control measures, it will issue vehicle passes for key materials transportation in time and in full, further simplify the handling process and promote online handling. In the area adjacent to Tianjin and Hebei, relying on the existing logistics parks and freight stations, temporary transfer stations and truck drivers’ epidemic prevention service stations will be set up, and various supporting facilities such as loading and unloading equipment and connecting vehicles will be improved to provide nucleic acid detection and antigen detection services for truck drivers. (Responsible units: Municipal Transportation Commission, Municipal Bureau of Economic and Information Technology, Beijing-Tianjin-Hebei Cooperation Office, Municipal Public Security Bureau, Municipal Health and Wellness Commission, Municipal Center for Disease Control and Prevention, Beijing Economic and Technological Development Zone Management Committee, and district governments)

　　(2) Stabilize the supply chain of enterprise industrial chain. Establish a stable industrial chain supply chain coordination mechanism, actively connect with the coordination platform of relevant state ministries and commissions, and strive to include key industries and foreign trade enterprises such as automobiles, integrated circuits, consumer electronics, equipment manufacturing, agricultural materials, food and medicine in the "white list" of national key industrial chain supply chain enterprises. Establish a "white list" of municipal key enterprises, guide enterprises to improve their production toughness, appropriately increase the reserves of production materials and living and epidemic prevention materials, optimize the supply chain and logistics transportation plan, improve the plan for closed-loop production when necessary, strengthen the supply of living materials and infrastructure services for enterprises, coordinate and solve specific difficulties and problems reflected by enterprises in a timely manner, and ensure stable production of enterprises. Encourage enterprises to improve the performance rating of heavily polluted weather through upgrading, and accurately implement differentiated emission reduction measures. Give full play to the role of cross-regional coordination mechanisms such as the coordinated development of Beijing, Tianjin and Hebei, and promote supporting enterprises outside Beijing to resume work and production as soon as possible. Guide leading enterprises in the industrial chain to formulate backup plans or alternative lists of supply chains, encourage leading enterprises to integrate upstream and downstream resources, build a stable supporting consortium, and give certain financial support to those enterprises that are included in the supply chain of leading enterprises in key areas of this city for the first time within the scope of Beijing, Tianjin and Hebei and whose actual performance amount meets the requirements. (Responsible units: Municipal Economic and Information Technology Bureau, Municipal Development and Reform Commission, Prevention and Control Group for Resumption of Work, Beijing-Tianjin-Hebei Cooperation Office, Zhongguancun Management Committee of Municipal Science and Technology Commission, Beijing Economic and Technological Development Zone Management Committee, Municipal Bureau of Ecology and Environment, and district governments)

　　Second, strengthen the protection of land use and energy.

　　(three) to promote the landing of major projects. Strengthen the demand for land for manufacturing projects, and strengthen the district-level overall planning and municipal coordination of the balance index of cultivated land occupation and compensation. Increase the reserve of manufacturing projects, optimize the land supply and approval services for major projects that have been clearly landed, strengthen departmental linkage, urban coordination, pre-trial in advance, and promote parallel promotion, and promote the "land acquisition and construction" model. We will promote the linkage between environmental impact assessment of industrial park planning and project environmental impact assessment, and accelerate the examination and approval of environmental impact assessment of major projects such as energy saving and carbon reduction transformation. Authorized industrial park development enterprises shall, with the consent of the municipal government, give no more than 30% fixed assets investment subsidy support in combination with the important standard factory building projects in the area where they are located. (Responsible units: Municipal Planning and Natural Resources Commission, Municipal Economic and Information Bureau, Municipal Development and Reform Commission, Municipal Housing and Urban-Rural Development Commission, Beijing Economic and Technological Development Zone Administrative Committee, and district governments)

　　(4) Revitalize and upgrade the inefficient industrial space. On the premise of conforming to the functional orientation and planning of the capital, the project implementation unit is encouraged to carry out structural reinforcement, green and low-carbon transformation, application of science and technology scenes, internal and external decoration and other investment transformation for industrial vacated spaces and old factories in key areas by means of independence, joint venture and leasing, and the scope of support will be extended from the central city and sub-center of the city to "three cities and one district" to promote the upgrading of regional manufacturing industry, and the municipal government’s fixed assets investment will support qualified projects. (Responsible units: Municipal Development and Reform Commission, Beijing Economic and Technological Development Zone Administrative Committee and relevant district governments)

　　(5) Strengthen energy security. We will improve the guarantee mechanism for the consumption of renewable energy and electricity, and implement the policy of excluding the consumption of new renewable energy and raw materials from the total energy consumption control. Improve the dual control scheme of energy consumption intensity and total amount in this city, and promote the inclusion of qualified major projects in this city in the scope of energy consumption of major national projects. Ensure the demand for electricity for production of manufacturing enterprises, strictly implement the national electricity price reform policy, integrate differentiated electricity price policies such as differential electricity price, ladder electricity price and punitive electricity price, establish a unified ladder electricity price system for high energy-consuming industries, and do not increase the electricity consumption of stock enterprises with energy efficiency reaching the benchmark level and enterprises under construction and planned to build with energy efficiency reaching the benchmark level, and implement ladder electricity price according to the energy efficiency level gap if they fail to reach it. (Responsible unit: Municipal Development and Reform Commission)

　　Third, increase fiscal and taxation financial support

　　(six) the implementation of value-added tax refund at the end of the period. We will strengthen the tax refund policy for small and micro enterprises at the end of the VAT period. From April 1, 2022, we will extend the policy scope of fully refunding the incremental VAT tax allowance for advanced manufacturing industries to eligible small and micro enterprises (including individual industrial and commercial households) and refund the tax allowance for small and micro enterprises in one lump sum. We will strengthen the policy of tax refund for manufacturing industries at the end of the value-added tax period, expand the scope of the policy of fully refunding the incremental value-added tax allowance for advanced manufacturing industries on a monthly basis to qualified enterprises in manufacturing industries (including individual industrial and commercial households), and refund the stock tax allowance for enterprises in manufacturing industries at one time. (Responsible units: Beijing Municipal Taxation Bureau and Municipal Finance Bureau)

　　(7) Promoting the policy of tax reduction and fee reduction has been effective. Increase the pre-tax deduction of equipment and appliances in small and medium-sized enterprises. According to different depreciation years, small and medium-sized enterprises can choose 100% of the unit value to be deducted before tax in the current year, or 50% of the unit value to be deducted before tax in the current year, and the remaining 50% to be depreciated in the remaining years according to regulations. The scope of small and medium-sized enterprises to which the policy applies includes: first, information transmission industry, construction industry, leasing and business service industry, with the standard of less than 2,000 employees, or less than 1 billion yuan in operating income, or less than 1.2 billion yuan in total assets; Second, real estate development and management, the standard is operating income of less than 2 billion yuan or total assets of less than 100 million yuan; Third, other industries, the standard is less than 1000 employees or operating income of less than 400 million yuan. In the fourth quarter of 2021, the deferred payment period of some taxes and fees will continue to be extended for six months, and in the first and second quarters of 2022, some taxes and fees will be delayed for six months, of which medium-sized enterprises can delay paying 50% of the amount of taxes and fees, and small and micro enterprises can delay paying all taxes and fees. Continue to reduce the "six taxes and two fees" according to the 50% tax rate, and expand the scope of the policy to small and meager profit enterprises and individual industrial and commercial households. Guide enterprises to increase R&D investment, and if the actual R&D expenses incurred in R&D activities of small and medium-sized science and technology enterprises do not form intangible assets and are included in the current profits and losses, on the basis of actual deduction according to regulations,Then add and deduct 100% of the actual amount before tax; Where intangible assets are formed, they shall be amortized before tax according to 200% of the cost of intangible assets. Continue to implement the 1% unemployment insurance rate policy until April 30, 2023. We will extend the policy scope of phased holdover of pension, unemployment and work-related injury insurance premiums to all small and medium-sized enterprises and individual industrial and commercial households affected by the epidemic. (Responsible units: Beijing Municipal Taxation Bureau, Municipal Finance Bureau and Municipal Human Resources and Social Security Bureau)

　　(8) Increase financing support for manufacturing industry. Seize the opportunity of the national policy of 200 billion yuan for scientific and technological innovation and 100 billion yuan for transportation and logistics, and organize enterprises to actively apply for financial support. Establish and improve the assessment and notification mechanism of manufacturing credit, and guide commercial banks to maintain a high growth rate of medium and long-term loans in manufacturing. Do a good job in the industry-finance docking service of manufacturing enterprises, regularly push the information of major manufacturing projects and enterprises in this city to commercial banks, and guide financial institutions to increase their support for high-quality enterprises affected by the epidemic, which has delayed the delivery date and extended the payment time, resulting in difficulties in capital turnover, and prevent blind reluctance to lend, loan withdrawal, loan suspension and loan pressure. Support "specialized and innovative" small and medium-sized enterprises to be listed on the New Third Board and the Beijing Stock Exchange, establish a reserve enterprise resource pool for listing, and do a good job in the gradient cultivation and classification guidance of enterprises. Encourage qualified park infrastructure and new infrastructure projects to participate in the national infrastructure REITs pilot. (Responsible units: Business Management Department of People’s Bank of China, Beijing Banking Insurance Regulatory Bureau, Municipal Financial Supervision Bureau, Beijing Securities Regulatory Bureau, Municipal Bureau of Economy and Information Technology, Zhongguancun Management Committee of Municipal Science and Technology Commission, and Municipal Development and Reform Commission)

　　(nine) to guide all kinds of funds to increase investment in manufacturing industry. Accelerate the implementation of financial funds such as high-tech industrial development funds, strengthen inclusive support methods, and expand policy coverage. Make good use of all kinds of government guidance funds to attract social capital to the advanced manufacturing industry. Optimize the high-tech industrial fund scheme, and increase equity investment in key areas and major projects through direct investment, mergers and acquisitions and the establishment of sub-funds. Accelerate the investment progress of high-tech industrial funds, integrated circuit funds and other industrial funds, introduce and cultivate a number of high-quality enterprises in the industrial chain to land in Beijing, Tianjin and Hebei, and support leading enterprises in the industry to integrate resources and build ecology through mergers and acquisitions. Strengthen the reserve of major manufacturing projects and the planning of scientific research and development and innovation platforms, and actively strive for central financial support. (Responsible units: Municipal Economic and Information Technology Bureau, Municipal Finance Bureau, Municipal Development and Reform Commission, Zhongguancun Management Committee of Municipal Science and Technology Commission, Beijing Economic and Technological Development Zone Management Committee)

　　Fourth, guide the high-end intelligent green development of manufacturing industry

　　(ten) to enhance the independent innovation ability of key links in the industrial chain. Promote the coordinated development of Beijing-Tianjin-Hebei industry, improve the modernization level of industrial chain, accelerate the introduction of the implementation plan of "strengthening the chain to supplement the chain", gather and expand a number of leading enterprises in the industrial chain with leading technology level and strong resource integration ability, and carry out "foundation project" around the basic general technology, key technology and common technology needs to enhance the core competitiveness of manufacturing industry. Vigorously promote the technological transformation of enterprises, support enterprises to carry out intelligent green digital technological transformation against advanced standards, carry out intelligent green development level diagnosis and evaluation around 200 manufacturing enterprises, and accelerate the construction of 20 benchmark intelligent factories in various industries. Support qualified "Xinzhizhao100" projects and green low-carbon projects according to a certain proportion of the total investment, and guide enterprises to improve their innovation ability, production efficiency and green low-carbon development level. (Responsible units: Municipal Economic and Information Technology Bureau, Zhongguancun Management Committee of Municipal Science and Technology Commission, Beijing Economic and Technological Development Zone Management Committee, and district governments)

　　(eleven) to improve the level of opening up the supply of new scenes. Continue to promote the construction of high-level autonomous driving demonstration zone 3.0, deeply practice the networked cloud control technology route, achieve 500 square kilometers coverage, and provide a city-level engineering test platform for the commercialization of intelligent networked automobile application scenarios and the promotion and application of intermediate products. Promote the opening of global smart application scenarios such as transportation, medical care, urban management, and government services, and start the construction of smart city benchmark demonstration zones in urban sub-centers. We will increase the policy support for the application of "the first set", "the first batch" and "the first stream", and support a number of domestic technical products that can be used easily to tackle key problems and enter the chain with the final entry into the supporting supply system of the industrial chain as the standard. Give full play to the function of government procurement policy, and support scientific and technological innovation and the development of small and medium-sized enterprises through measures such as first purchase order and reserved procurement share. (Responsible units: Municipal Economic and Information Technology Bureau, Zhongguancun Management Committee of Municipal Science and Technology Commission, Municipal Finance Bureau, Municipal Development and Reform Commission, Beijing Economic and Technological Development Zone Management Committee, City Sub-center Management Committee, and district governments)

　　(twelve) to speed up the construction of new infrastructure layout. Accelerate the implementation of the special action for the construction of national big data centers, promote the construction of related projects of Beijing-Tianjin-Hebei national data center hub nodes, and make overall arrangements for a number of advanced computing platforms. Promote the integration and application of high-end equipment such as artificial intelligence, new generation information technology such as 5G and robots with the industrial Internet, cultivate more than 20 system solution providers with national influence, and form an industrial Internet empowerment system that serves Beijing-Tianjin-Hebei and radiates the transformation and upgrading of the national industry. Actively promote the landing test of special networks such as the Internet of Vehicles, and comprehensively promote the research, development, verification and application of related technologies. Support key enterprises to build 5G fully connected intelligent unmanned factories, and promote the application of 5G in machine vision inspection, precise remote control and on-site assembly. (Responsible units: Municipal Economic and Information Technology Bureau, Municipal Communications Administration, Zhongguancun Management Committee of Municipal Science and Technology Commission, Municipal Development and Reform Commission, Beijing Economic and Technological Development Zone Management Committee, and district governments)

　　Five, focus on optimizing the development environment of enterprises

　　(thirteen) to strengthen the support of professional and technical skills. We will increase the support for the introduction of technical talents urgently needed by the industry and strengthen the support of supporting policies such as affordable housing. Encourage enterprises to organize multi-level vocational skills training, focus on supporting high-tech enterprises such as intelligent manufacturing, integrated circuits and biomedicine, carry out school-enterprise cooperation and integration of production and education, implement new apprenticeship training for enterprises, implement advanced training programs for specialized technical personnel, and give corresponding training subsidies or financial support according to the training items and scale. Support the head enterprises to establish a master skill studio, give play to the leading role of high-skilled talents in imparting skills, carry out technical research and innovation training for employees in the industry, and give subsidies to the studio project. Strengthen the coordination of services, further optimize and improve the working mechanism, and provide convenience for foreigners and their families to come to China. (Responsible units: Municipal Human Resources and Social Security Bureau, Municipal Bureau of Talents, Municipal Bureau of Economy and Information Technology, Zhongguancun Management Committee of Municipal Science and Technology Commission, Municipal Housing and Urban-Rural Development Committee, Foreign Affairs Office of Municipal Government, Prevention and Control Group for Resumption of Work, Beijing Economic and Technological Development Zone Management Committee, and district governments)

　　(fourteen) to expand consumption to support the sustained recovery of production. Intensify the publicity and promotion of Beijing consumption season activities, and provide financial support for urban commercial complexes and offline retail enterprises above designated size that actively participate in Beijing consumption season activities and meet the requirements. Increase the publicity and promotion of green energy-saving consumption policies, and guide consumers to buy and use green energy-saving goods. We will continue to implement the national subsidy policy for the purchase of new energy vehicles, timely allocate subsidy funds to qualified enterprises, increase the support for the award of charging facilities, study and formulate the price policy of differentiated parking charges for new energy vehicles, and introduce measures to further facilitate the trading of used cars to promote the circulation of used cars. Co-ordinate funds to subsidize the purchase of new energy buses, support the upgrading of cruise taxi fuel vehicles to pure electric vehicles, speed up the research and development of electrification schemes for network vehicles, and introduce preferential access policies for new energy logistics and distribution vehicles. Do a good job in the overall promotion of key products in key areas of this city, strengthen enterprise counseling and supply and demand docking, and further smooth the market access channels for products in this city. (Responsible units: Municipal Bureau of Commerce, Municipal Finance Bureau, Municipal Transportation Commission, Municipal Development and Reform Commission, Municipal Urban Management Commission, Municipal Market Supervision Bureau, Municipal Economic and Information Technology Bureau, Beijing Economic and Technological Development Zone Management Committee, and district governments)

　　VI. Implementing safeguards

　　(fifteen) to establish a guarantee mechanism for the smooth operation of advanced manufacturing industry. Establish an overall coordination mechanism led by the competent city leaders and incorporate it into the working mechanism of the leading group for innovation and development of manufacturing industry in this city. The Municipal Bureau of Economic and Information Technology and the Municipal Development and Reform Commission should continue to strengthen the operation and scheduling of the industrial economy in this Municipality, strengthen the tracking and monitoring of the industrial economic operation situation, accurately grasp the production and operation of key enterprises, strengthen pre-research and pre-judgment, and enrich the policy toolbox. All relevant departments should strengthen their responsibility and take the initiative, formulate detailed implementation rules in a timely manner according to the division of labor, and do a good job in the implementation of tasks with the spirit of "nailing nails". All districts and departments should make full use of and improve the working mechanism of "service package", drive the development of small and medium-sized enterprises in the industrial chain with leading enterprises, listen to the opinions of enterprises in depth, dynamically update the list of service requirements, and solve the pain points and difficulties in the development of enterprises in time; Further guide enterprises to scientifically do a good job in epidemic prevention and control, strengthen the main responsibility of enterprise epidemic prevention and control, ensure the stable operation of key industries, key parks and key enterprises, and provide strong support for the steady growth and high-quality development of the city’s manufacturing industry. The general office of the municipal government shall, jointly with the Municipal Economic and Information Technology Bureau and the Municipal Development and Reform Commission, regularly carry out supervision and evaluation, find problems in time, urge relevant departments and districts to do a good job in rectification and implementation, and get through the "last mile" of policy implementation. Every month, all districts and departments will submit the relevant detailed implementation rules, the coordination and promotion of relevant tasks and the service enterprises to the Municipal Bureau of Economic and Information Technology, the Municipal Development and Reform Commission and send a copy to the general office of the municipal government.

On the afternoon of June 24th, the College Admissions Committee of Jiangsu Province held a meeting, which reviewed and approved the provincial admission control score line for the first stage of college enrollment in our province in 2021. Subsequently, the Provincial Department of Education held a press conference to inform about the admission control scores of each batch of colleges and universities in our province in the first phase of enrollment this year and the voluntary reporting of the college entrance examination this year.

In the first stage, the provincial admission control scores mainly include special types of admission control lines for subjects such as history and physics, general undergraduate lines, sports undergraduate lines and art undergraduate lines. In order to facilitate the selection of talents in colleges and universities, and at the same time reduce the number of online candidates from the list as much as possible, comprehensive consideration is given to delineating the admission control scores of each batch of provinces.

Specifically, there are 533 points in special types of enrollment history, 501 points in physics and other subjects, 476 points in general undergraduate history and 417 points in physics and other subjects. Physical education undergraduate course history and other subject cultures 366 points/major 110 points, physical education undergraduate course physics and other subject cultures 313 points/major 110 points. Art undergraduate students take a unified examination of subject culture such as art history 335 points/major 170 points, art physics 313 points/major 170 points, music (vocal music, instrumental music) history 310 points/major 145 points, music (vocal music, instrumental music) physics 260 points/major 145 points, and choreographing history 380 points/major.

Approved by the Ministry of Education, some independent undergraduate art colleges (including a few colleges and universities that refer to the implementation of some art undergraduate majors) have their own admission control scores. The scores of provincial admission control for undergraduate examination majors in other colleges and universities are 260 points for history and other subject cultures/qualified majors, and 260 points for physics and other subject cultures/qualified majors. Among them, Obtain music performance, musicology, composition and composition technology theory, pop music, music therapy, radio and television director, fine arts, painting, sculpture, Chinese painting, experimental art, cross-media art, cultural relics protection and restoration, comics, art design, visual communication design, environmental design, product design, clothing and costume design, public art, arts and crafts, digital media art, art and technology, and so on. Candidates who have passed the school examination of packaging design and other majors must also take the corresponding provincial unified examination, and the score of the provincial unified examination of fine arts must reach 160 points, the score of the provincial unified examination of music must reach 120 points, and the score of the provincial unified examination of director must reach 130 points.

After learning the results of college entrance examination, academic level test, admission control scores of each batch, and the number of candidates by segment, candidates will voluntarily fill in online in two stages on the portal website of the Provincial Education Examinations Institute (www.jseea.cn) or a special website (gkzy.jseea.cn).

The first stage is to fill in the professional group volunteers of undergraduate colleges. Among them, the pre-filing is from June 27th to 28th, and the formal filing is from June 29th to July 2nd (the deadline is 17:00 on July 2nd). Including general undergraduate volunteers in advance (including military, public security, politics and law, navigation, local special programs, rural teacher programs, rural order-oriented medical students free training programs, other institutions, etc.), sports undergraduate volunteers in advance, art undergraduate volunteers in advance, and general undergraduate volunteers in advance. In addition, our province has also set up special types of enrollment volunteer columns such as special colleges and universities, comprehensive evaluation (B-type colleges and universities), high-level art troupes and high-level sports teams, for candidates with corresponding qualifications to fill in their volunteers.

In the second stage, fill in the volunteers of professional groups in colleges and universities in batches. Among them, it will be pre-filled from July 25th to 26th and officially filled from July 27th to 28th (the deadline is 17:00 on July 28th). Including general, sports, and art specialties.

After the admission of each batch of parallel volunteer (including traditional (sequential) arts volunteers) is completed, the Provincial Education Examinations Institute will promptly announce the number of professional groups, majors (classes) and plans of colleges and universities that have not completed the enrollment plan. Candidates who have not been admitted will fill in their own online forms for volunteering within the specified time. Please refer to the back of the candidate’s admission ticket for the specific time schedule.

Candidates are required to fill in the volunteers of parallel colleges (including traditional volunteers in art) and solicit volunteers from (parallel colleges) online with their examination number, ID number, password and dynamic password card within the specified time, and be responsible for the accuracy and safety of the information they fill in, without signing on site to confirm the volunteer information.

The Provincial Education Examinations Institute should remind the majority of candidates that this year’s voluntary reporting is divided into two parts: pre-reporting and formal reporting. Candidates who have completed the pre-filling of volunteers can directly import the pre-filling of volunteers into the formal filling system. It is particularly important to note that the pre-filled volunteers do not take effect, and only the officially filled volunteers are the basis for admission.

The admission time has also been determined. General admission time: July 8-14, the Japanese department will be admitted to colleges and universities in advance; July 17-25, admitted to Japanese universities; College admission from August 1st to 8th. Admission time for sports and art classes: July 8-16, Japanese classes are admitted to colleges and universities in advance (among which art classes are divided into 3 small batches); College admission from July 29th to 31st.

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What are the special types of enrollment?

The "special type enrollment" in Jiangsu college entrance examination refers to the enrollment projects with strong foundation plan, comprehensive evaluation, college special projects, local special projects, high-level art troupe, military academy enrollment and other special requirements.

According to the enrollment regulations of the Ministry of Education, the provinces that implement the comprehensive reform of college entrance examination and merge undergraduate batches must draw special enrollment control scores with reference to the proportion of enrollment plans of liberal arts and sciences in previous years. The "Opinions on Enrollment of Ordinary Colleges and Universities in Jiangsu Province in 2021" clearly stipulates that special types of enrollment control scores are divided according to the general category (history and other subjects) and the general category (physics and other subjects), with reference to the proportion of enrollment plans of the liberal arts and sciences in previous years.

The statistics of college entrance examination in our province are released one by one

On the 24th, the Provincial Education Examinations Institute announced the statistical table of the general college entrance examination in Jiangsu Province in 2021.

According to the statistics, there are 101 people with a score of 632 or above in the general category (history and other subjects), 1,651 people with a score of 600 or above, 10,193 people with a score of 562 or above, and 55,510 people with a score of 476 or above. There are 101 general subjects (such as physics) with a score of 661 or above, 1049 with a score of 636 or above, 10015 with a score of 595 or above, 86521 with a score of 500 or above, and 150598 with a score of 417 or above.

Piecewise statistics can let candidates know their grades, which is one of the important reference bases for candidates to fill in their volunteers. Experts in gaozhao remind candidates that before they fill in their volunteers, they must consult the enrollment policy of our province and the relevant contents of the special issue of the plan compiled by the Provincial Education Examinations Institute, carefully read the important materials in the special issue of the plan, such as Notes on Candidates’ Filling in Volunteers, Notes on parallel volunteer’s Filing, and the enrollment regulations of relevant colleges and universities, watch the guidance film on volunteering in the college entrance examination, and according to the requirements of the selected subjects of the subjects, professional groups and majors, as well as the candidates’ own college entrance examination scores and scores. Candidates should also be reasonably positioned, and should know their ranking according to their own achievements through subsection statistics.

CCTV News:Look at the economy through data, and look at achievements through the economy. The General Administration of Customs announced on July 12 that in the first half of this year, the total import and export value of China’s goods trade was 21.17 trillion yuan, up 6.1% year-on-year, the trade scale reached a new high, and the quarterly trend continued to improve.

In the first half of the year, the import and export scale of goods trade exceeded 21 trillion yuan.

According to customs statistics, in the first half of the year, the total import and export value of China’s goods trade was 21.17 trillion yuan, a year-on-year increase of 6.1%. Among them, the export was 12.13 trillion yuan, up 6.9%; Imports reached 9.04 trillion yuan, up 5.2%.

In terms of trade scale, in the first half of the year, the import and export scale of China’s goods trade exceeded 21 trillion yuan for the first time in the same period; The growth rate of import and export accelerated quarter by quarter, with an increase of 7.4% in the second quarter, which was 2.5 and 5.7 percentage points higher than that in the first quarter and the fourth quarter of last year respectively. The quality of import and export of goods continued to improve and the scale grew rapidly.

In terms of trade patterns, in the first half of the year, China’s general trade import and export was 13.76 trillion yuan, up 5.2%, accounting for 65% of China’s total foreign trade. In the same period, the import and export of processing trade was 3.66 trillion yuan, an increase of 2.1%, accounting for 17.3%. In addition, China’s import and export by bonded logistics was 2.96 trillion yuan, an increase of 16.6%.

ASEAN is China’s largest trading partner.

From the perspective of trading partners, in the first half of the year, China and its largest trading partner — The total trade value of ASEAN was 3.36 trillion yuan, up by 10.5%, accounting for 15.9% of China’s total foreign trade value. In the same period, China’s total import and export to countries that jointly built the "Belt and Road" was 10.03 trillion yuan, an increase of 7.2%.

From the perspective of business entities, in the first half of the year, the import and export of private enterprises was 11.64 trillion yuan, up 11.2%, accounting for 55% of China’s total foreign trade, up 2.5 percentage points over the same period last year. In the same period, the import and export of foreign-invested enterprises and state-owned enterprises both increased.

China’s summer grain harvest in 2024

According to the data released by the National Bureau of Statistics on July 12, China’s summer grain harvest in 2024 laid a solid foundation for stabilizing grain production throughout the year.

In 2024, the total output of summer grain in China was 149.78 million tons, or 299.6 billion Jin, an increase of 7.25 billion Jin or 2.5% over 2023.

The sown area of summer grain remained stable. In 2024, the sown area of summer grain was 399.2 million mu, which remained stable. Among them, the sown area of wheat was 346.361 million mu, an increase of 475,000 mu over 2023.

The yield of summer grain has increased. The national summer grain yield reached 375.2 kilograms per mu, an increase of 9 kilograms or 2.5% over the previous year. Among them, wheat achieved a yield of 399.1 kg per mu, an increase of 2.6%. Regionally, among the 25 summer grain producing areas, 21 have increased their output.

Smooth operation of civil aviation railway

In the first half of the year, China’s civil aviation economy operated steadily and steadily. By the end of June, the fixed assets investment of the whole industry was 61.52 billion yuan, a year-on-year increase of 33.2%; The total transportation turnover was 70.3 billion tons kilometers, a year-on-year increase of 32.2%, and the domestic and international markets of air transportation exceeded the same period in 2019. In terms of passenger transport, in the first half of the year, the whole industry completed a total of 350 million passenger trips, a year-on-year increase of 23.5%; The scale of international passenger transport recovered to 81.7% in the same period of 2019. In terms of freight, the demand for civil aviation freight remains high, and the demand for international routes is still strong. In the first half of the year, the whole industry completed a total of 4.174 million tons of cargo and mail transportation, up 27.4% year-on-year.

In the first half of the year, the national railways sent more than 2 billion passengers.

In terms of railways, China State Railway Group Co.,Ltd. data show that in the first half of the year, the national railways sent a total of 2.096 billion passengers, and the passenger turnover reached 777.952 billion person-kilometers, up by 18.4% and 14.1% respectively, both reaching historical highs in the same period.

The national railways increased their passenger transport capacity, with an average of 10,256 passenger trains running every day, up 9.4% year-on-year. Cross-border passenger transport organizations will be strengthened. Movable sleeper trains from Beijing to Shanghai will be operated between Beijing and Hong Kong. Two international passenger trains from Xishuangbanna, China to Luang Prabang, Laos will be opened in China-Laos Railway, and international passenger trains from Hohhot, China to Ulaanbaatar, Mongolia will be resumed. In the first half of the year, the Guangzhou-Shenzhen-Hong Kong high-speed railway sent a total of 7.587 million cross-border passengers, a year-on-year increase of 72.4%; China-Laos Railway has sent a total of 117,000 cross-border passengers. At present, China’s railway passenger volume and turnover are ranked first in the world.

Financial support for the real economy remained stable.

According to the data released by the People’s Bank of China on July 12th, the stock of social financing scale at the end of June was 395.11 trillion yuan, up 8.1% year-on-year. Among them, the balance of RMB loans to the real economy was 247.93 trillion yuan, up 8.3% year-on-year. Financial support for the real economy remained stable.

The daily business volume of postal express exceeds 580 million pieces.

On July 12, the State Post Bureau introduced that in the first half of this year, China’s express delivery market maintained a rapid development trend, with the highest daily business volume exceeding 580 million pieces.

According to the data of the State Post Bureau, this year is 1-mdash; In February, China’s new year consumption demand was strong, and during the Spring Festival holiday (February 10 — 17), the daily average express delivery business volume increased by 145.2% compared with the same period in 2023. The online retail sales of physical goods exceeded 1.8 trillion yuan, a cumulative year-on-year increase of 14.4%. 3— In April, there was a great demand for seasonal products such as spring tea and flowers and trees. Compared with the same period of last year, the monthly express delivery business increased by more than 2.3 billion pieces. 5— In June, under the influence of multiple factors such as mid-year promotion, holiday economy, fresh season and graduation season, the daily average express delivery business volume reached 480 million pieces. In June, China Express Development Index increased by 18.4% year-on-year.

In addition, in the first half of this year, the express delivery business in the central and western regions grew rapidly.

Express delivery companies actively build three-dimensional sea passages.

In addition, in the first half of this year, the express delivery industry continued to strengthen the construction of rural nodes and improve service quality. At the same time, it continued to promote a variety of cross-border modes of going to sea and enhance international transportation capacity.

These pickup trucks to be launched in 2020 can be called amazing. Some of them are from established manufacturers such as Ford, RAM, Chevrolet and GMC. Let’s take a look at these pickup trucks.

2020 Ram 1500 Built To Serve edition

The 2020 Ram 1500 Built To Serve edition will release 1,500 vehicles on November 11th, 2020 to commemorate the US military. The body of the special edition adopts a unique appearance, such as the American flag decal on the side of the container, and the special logo of Built to Serve can be found in the interior and appearance.

Ford F-150 SVT Raptor High Performance Edition

There have been rumors before that the Ford F-150 Raptor will be equipped with a 5.2-liter supercharged V8 engine with a maximum power of 700 horsepower on the Mustang GT500. This wish of Raptor lovers has finally come true, and the high-performance version of the Ford F-150 SVT Raptor is expected to be delivered in late 2020 or early 2021.

2020 Ram Rebel TRX Hellcat

In fact, the high-performance version of SVT Raptor above is a response to this performance pickup truck of Ram. The pickup truck also uses V8 engine, and its maximum horsepower will be greater than 700 horsepower. The car has been confirmed to be delivered in the third quarter of 2020, and it will become the most powerful version of Ram 1500 so far and one of the powerful competitors of F-150 Raptor in the future.

2020 Hennessy Ranger VelociRaptor

Hennessy, a refitting company, is civilized because of refitting American muscle sports cars. Their GT Venom is the fastest mass-produced car on the earth, beating Bugatti Chiron at a speed of 427 km/h.. And the Ford Ranger VelociRaptor, which will be launched in 2020.It will be a hybrid of Ford Ranger and F-150 Raptor, equipped with a 350-horsepower 2.3-liter EcoBoost four-cylinder engine, and the basic version will start at $64,950 (about RMB450,000).

2021 Chevrolet Sorod HD Carhartt Special Edition

The 2021 Chevrolet Sorod HD Carhartt Special Edition can be said to be one of the very popular special edition trucks, which was previously unveiled at SEMA 2019. Carhartt is an American tooling brand, which is believed to be familiar to hipsters. This pickup truck built by Chevrolet and Carhartt is also hipster. The car uses Carhartt’s gold details and badges, and is matched with Z71 off-road kit, including double-tube shock absorber, ramp control device and lower fender. The car will be launched in autumn 2020.

2020 Hennessy Maximus 1000 Jeep Gladiator

This car is Hennessy’s product, but the other protagonist has become Jeep, which is precisely because it is equipped with a 6.2-liter supercharged Hellcat V8 engine.This Jeep gladiator pickup truck will have nearly 1000 horsepower.The acceleration time of 0-96km is 3.9 seconds. It sells for as much as $225,000. Even Hennessy himself said that this speed-up performance was crazy.

2020 GMC Sierra Elevation edition

GMC Sierra Elevation has not yet announced its release date. This pickup truck has professional-grade design, exquisite appearance and excellent configuration, including 110V car power socket, electrically controlled rear door, dark privacy glass, LED front fog light, and a 7-inch media touch screen.

In 2020, Navarra N-TREK Warriors were produced.

The 2020 Navarra N-TREK Warrior version is as good as the Silverline and Black Edition versions launched last year. It is based on a brand-new double-row model, which has been improved in configuration and appearance, such as blackened body design, 18-inch wheels, lower enclosure with orange decoration, front grille and fog lights. The power part is equipped with a 2.3L twin-turbo diesel engine with a maximum power of 188 HP. The new car will be delivered in early 2020.Unfortunately, this limited edition model will only be sold in Australia.

2021 Jeep gladiator military pickup truck

This time Jeep and AM General cooperated to manufacture the "Gladiator" military pickup truck, and the release date was the second half of 2020. The completed Jeep Gladiator will be directly adopted by the US Army, which will be the first time Jeep has returned to the US military in decades. It will become the most expensive and powerful pickup truck used by the U.S. Army, and will become the personnel transport vehicle, command vehicle or special equipment vehicle of the Army.

Every summer, cartoons are naturally indispensable. Since the re-release of Miyazaki Hayao’s Spirited Away, there have been many animations released so far, such as Pet Secret 2, GG Bond’s Unbelievable World, Mobile Suit Gundam NT, Night of Destiny-Goblet 2, etc. Except for Spirited Away, most of them have no splash. However, it can be boldly predicted that after the domestic cartoon Ne Zha is released, it will definitely rewrite the layout of this year’s summer cartoon; Especially in the case that several blockbuster movies have been withdrawn, Ne Zha will do more.

Ne Zha poster. Nezha in the poster is a transformed Nezha, who is usually not so handsome.

Ne Zha has a good production team. The director is jiaozi, born in 1980s. Although he only directed two short films "The Boss’s Woman" and "Hit, Hit a Big Watermelon" before, 40,000 people scored 8.6 points in "Hit, Hit a Big Watermelon". The main producer of the film, Caitiaowu Film, has also produced animation masterpieces such as Big Fish Begonia, Great Protector and Great World before.

On the announcement, Ne Zha also took the point-and-shoot strategy. On July 13th and 14th, it was only a small-scale film, and the word-of-mouth was more than that of Return of the Great Sage. The film quickly launched a larger-scale screening nationwide from July 17th to July 21st, and the good word-of-mouth continued to ferment. Many viewers believe that compared with The Return of the Great Sage and The White Snake: The Origin, Ne Zha has made a fundamental leap from text to audio-visual language.

Is this "rainbow fart"? Frankly speaking, after the trailer was released, many people were generally not optimistic about Ne Zha. There were many bad reviews on the douban, and they vowed to say, "If the bad film is booked, the box office will be forgotten." Because of Nezha’s painting style in the trailer-it’s really "ugly" (of course, it smells good afterwards). Even at the beginning of the film, the blinding modern light design and a strong "Trump" made people think that it was a bad film. But if you stick to it, your prejudice will be broken-and as it happens, this is also a theme of this movie.

Just looking at the forecast and materials, you will find Nezha very "ugly", although you will find him very "cute" after watching the movie.

As a classic figure in China’s ancient legends, Nezha has many film and television images. What kind of Nezha image did Ne Zha portray? Why does Ne Zha represent a step forward in domestic animation?

The Evolution of Nezha’s Image

Attentive viewers will find that from the first Asian animated feature film Princess Iron Fan (1941) born in China to White Snake: The Origin, which received rave reviews in early 2019, the development of Chinese cartoons has always drawn nutrition from ancient myths and legends in China, and "Westward Journey to the Universe", "Godly Universe" and "White Snake Universe" are important creative sources for the development of film and television dramas. This is actually consistent with Disney’s strategy of constantly remaking some classic fairy tales: fairy tales, myths, legends, etc. have a huge audience base, and both continuation and innovation can attract widespread attention.

Nezha is one of the most influential mythological images in China, and also one of the most common images in domestic cartoons. As soon as the prelude of "It’s him, it’s him, it’s him, our friend Nezha Jr." rings, it is estimated that more than half of the post-80s and post-90s will hum.

In 2003, the 52-episode animated film The Legend of Nezha influenced countless post-80s and post-90s. The theme song "Young Hero Little Nezha" has a high degree of nationality.

It is generally believed that Nezha, who is from Indian Buddhism and whose full name in Sanskrit is Naluo Jiupo or Naqijufalo, is the third prince of Vishamun King (it is also said that he is related to Vishamun King between grandparents and grandchildren). Nezha is a dharma protector in Indian Buddhism, belonging to the hag god system. His duty is to assist the Visha King in defending the dharma, eliminating evil and protecting the world. With the introduction of Buddhism into China, the oral legend of Nezha was introduced into China after the Han Dynasty.

The dharma protectors in Buddhism are generally ferocious, in order to highlight their hatred, bravery and strength. The same is true of Nezha, who has three heads and six arms. In Buddhist scriptures, "anger" is often used to describe Nezha’s personality. According to the tripitaka, Nezha’s "White Buddha’s Word" says, "I uphold Buddhism, and I want to capture and bind the wicked or have a bad heart. I guard the king’s ministers and Baiguanliao day and night. For those who kill Daling, we will wait for Nezha to stab them in the eye and heart with a golden staff. If you are a monk or nun, you will be beaten on the head with a diamond rod. "

So, how did Indian Buddhism come to Nezha to become a China figure? Scholars pointed out that Nezha’s image evolved with the evolution of Li Jing. Probably in the Southern Song Dynasty, the famous Li Jing of Sui and Tang Dynasties evolved into the King of Pishamen, and naturally, the son of the King of Pishamen became the son of Li Jing. This also created conditions for the further evolution of Nezha’s image.

Through two famous fantasy novels of Ming Dynasty, The Journey to the West and Romance of the Gods, Nezha was gradually shaped and deeply rooted in people’s hearts. In The Journey to the West, Nezha has been included in the Taoist immortal system. He has changed from a Buddhist god to the son of the heavenly commander of the Taoist Jade Emperor, King Tota, and is also an important god of war of the Jade Emperor. Nezha’s image in the novel is, "The little boy was born with a strange appearance and was very lean. The whole thing is: the jade face is as charming as a full moon, and the square mouth of the lips shows silver teeth. The eyes are bright and the beads are violent, and the forehead is wide and the hair is bun. Embroidery with dancing wind and colorful flames, brocade robe reflecting the sun and releasing golden flowers. Ring tapestry burning climbing mirror, Baojia Huihui lining combat boots. How magnificent it is to be quiet, and to protect Nezha for three days. " Here, Nezha is a lovely but angry child.

Li Jing and Nezha in the 86 edition of The Journey to the West, Nezha hand-held Gankun circle.

In the Romance of Gods, Nezha was further "Taoist". He is the spiritual bead of the Taoist founder Yuan Shi Tian Zun, reincarnated as the son of Li Men in Chentangguan, and helped Jiang Ziya destroy the Shang Dynasty and prosper the Zhou Dynasty in the next life. Nezha’s temperament became more and more "angry", he ignored authority, was unrestrained, and had a strong rebellious spirit. He called the Dragon King an "old loach", killed Li Gen, and drew the tendons of Ao Bing. Nezha is still with his parents because of filial piety. After the incarnation of lotus, his image is "two lotus flowers are now incarnated, and Lingzhu II is out of the dust. Portable purple flame snake spear treasure; Step on jinxia hot wheels. The leopard skin is safe in the world; The people are blessed in the red brocade. The sages of the past dynasties are the first, and the historians have written a thousand years. " He became the demon-subduer and the god of water-saving in the system.

After that, Nezha’s artistic image generally followed the setting of The Journey to the West and The Romance of the Gods. Whether Nezha played a supporting role, such as the cartoon "Make a scene in Heaven", The Journey to the West in 1986, or Nezha became the protagonist, such as the cartoon "What a scene" and "The Legend of Nezha", Nezha was mainly a child/teenager with a "angry" personality or cute and daring.

Nezha in the 1979 edition of What’s the Sea?

Nezha in Lotus Lantern Prequel is probably the cutest version of Nezha in the live-action version.

As for Nezha’s famous story of cutting meat and boning bones, there are also different interpretations, or as recorded in the novel The Journey to the West, "His father, the King of Heaven, was afraid of future troubles and wanted to kill Nezha" (resisting feudal patriarchy), or as recorded in The Romance of Gods, "One man acts as one man, and I kill Ao Bing, so I should pay for my life, and there is no reason why I have children to implicate my parents" (expressing filial piety and embodying the heroic spirit of self-sacrifice).

"the magic boy came to the world"

The cartoon Ne Zha is more influenced by the novel Romance of the Gods, but it only draws lessons from the basic relationship between characters, and the specific plot and personality of the characters have been greatly changed, with a high originality index.

The origin of the story is that the aura of heaven and earth gave birth to a "mixed bead" with great energy, and the mixed bead was refined into "spirit bead" and "magic pill" by the Buddha at the beginning, and the "spirit bead" was reincarnated as a human being, which was of great use; The "magic pill" will give birth to the devil, which is a disaster for the world. The Buddha of the Yuan Dynasty started the curse of Armageddon. Three years later, the thunder will come and destroy the magic pill. Real Taiyi, a disciple of the Buddha at the beginning of the Yuan Dynasty, was ordered to entrust the spirit bead to Nezha, the son of Li Jing in Chentangguan.

However, by mistake, Lingzhu and Magic Pill were switched, and Nezha, who was supposed to be the hero of Lingzhu, became the devil in troubled times … This created two strong suspense: Nezha, who was supposed to be the reincarnation of Lingzhu, became the reincarnation of Magic Pill. What should he do? Three years later, it was doomed by lightning. Can Nezha overcome fate?

Although he was reincarnated as a magic pill, Nezha was not born with great magic, and he was as innocent as a blank sheet of paper, but prejudice destroyed him. There is also a scene in the movie: Nezha, who ran from home to the street for the first time, wanted to play shuttlecock with a little sister, but when people found him, they shouted in horror and several friends threw things at him. They thought that Nezha was a magic boy.

The people are full of prejudice against Nezha and are very resistant.

Nezha was ostracized, discriminated, hated and hurt by everyone. Even with his family, he just wanted to isolate him. Excavate asked that Nezha should not be allowed to leave the house; Even though his mother dotes on him, she can only sigh helplessly, "Maybe this is her life."

Nezha’s parents also chose to "accept their fate."

Is this really fate? Nezha was unhappy, dissatisfied and unhappy, but the heavy shackles of fate-or, more precisely, the exclusion of all the people around him-trapped him firmly. His choice was: OK, since you think I am a monster, I will honestly be a monster. He is mischievous, broken pots and broken falls, doing evil and causing trouble. From time to time, I have to go out and make trouble, so that Chen Tangguan can make trouble.

Therefore, when Nezha appeared, he gave the impression that he was a Xiong Haizi and a little devil. It is no wonder that the image created by the film looks ugly: short, with severe dark circles under his eyes, frustrated, and always pretending to be cool when walking.

Ne Zha’s script structure is a typical "three-act structure" in Hollywood, and the audience can completely predict the ending of the story: Nezha, who was regarded as a magic boy at first, will definitely become a prodigy to save all beings after several twists and turns (there are not many spoilers here). He shouted, "It’s up to me to say whether it’s a magic or a fairy", "My life is up to me" and "If my fate is unfair, I will fight him to the end". What magic pills are reincarnated as magic children and what can’t escape lightning in three years? Fuck you!

Nezha doesn’t believe in life.

If the film is just like this, maybe you won’t notice anything special about Nezha. After all, the themes of breaking the binary opposition between good and evil, resisting fate, and making my own destiny are not uncommon in Nezha-related film and television dramas, and the theme of many chicken soup movies is precisely this.

What’s so special about Nezha?

An unprecedented Nezha.

I think that Nezha in Ne Zha is unprecedented because the writers and directors have injected a tragic core into him-you think he is hot, fried and cool, but he is lonely, fragile and helpless inside; You think this is a winner’s story, but it is also a story of "ordinary people" and "losers". "Angry" Nezha has a soft heart like ordinary people.

It is not difficult for the audience to see the shadow of Stephen Chow’s comedy from Ne Zha, and director jiaozi once said that he is a fan of Stephen Chow. Not only are there some comic images (like a bearded rough man with a girlish voice in the movie), but also some comic scenes (funny shit and urine). More importantly, the image of Nezha also continues the core of Stephen Chow’s comedy-comedy is tragedy. Borrowing a summary of Stephen Chow’s films by film critic Mei Xuefeng, "At the core of Zhou Xingchi’s films, at the core of that tragedy, a lonely man lives in his heart with a simple child, who is ignored by the secular world and silently and ridiculously adheres to his ideals."

Many expressions of Nezha in the film are reminiscent of many movie images of Stephen Chow. Maybe there is some reference in animation modeling?

Just like Nezha in the movie sang, "I am a little monster, carefree and free, killing people without blinking, eating people without salt." Is he really free and easy? He is desperate for approval, desperate for it. So when he finally got his first friend, Ao Bing, he was extremely happy and cherished (Nezha and Ao Bing kicked shuttlecock at the seaside, and they all had the appreciate each other feeling of "I raised you" in king of comedy); So when Li Jing tricked him into being the reincarnation of Lingzhu, he immediately devoted himself to doing good, killing demons and removing demons …

Nezha and Ao Bing should have a batch of CP powder.

Just like the little people in Stephen Chow’s movies, they have a humble dream; But once the cold world rejected their dreams, they also chose to trample on themselves while the world trampled on them. So Nezha said, if you think I’m a monster, I’ll be a monster. His self-indulgence seems to abuse the people in Chentangguan, and it is also self-abuse.

His abuse and self-abuse reflect the coldness of the world, just as the dragon king said in the movie, "People’s prejudices are like a giant mountain, no matter how hard you try, you can’t move them." Or more profoundly, the cruelty comes from the hands of Yuan Shi Tian Zun, who represents the feudal authority-the focus of "being born as a demon, so what" is not the burning of "so what", but what makes you think that some people are "born as a demon"? Assuming that Nezha and Ao Bing didn’t save the people in Chentangguan, are they doomed to be demons and be spurned in prejudice?

"Born to be a demon, so what?" focuses on the first half or the second half, which means completely different.

Nezha in Ne Zha has a self-protection skill acquired in cruelty-each of us has developed this skill: pretending not to care, pretending to be free and easy, pretending to be indifferent, pretending to be unsociable, pretending to be a bad person … At the moment of life and death in the movie, Nezha told his family that today is my birthday party, and none of you are allowed to cry. This is a moment of tears. But this moment also reflects to some extent that Nezha is still habitually protecting himself in his heart: What if you don’t cry when I leave? Therefore, he can only "strike first" and make everyone stop crying.

The burning of Ne Zha’s "My life is up to me" will impress many people, but if we go deep into it, it hides another narrative: how a person who has been abandoned by the world’s indifference and is extremely eager to identify with himself carefully guards his inner innocence and how to humbly please and live in prejudice. This may be even more worrying.

This film is not a simple "mourning" that can be summarized. Behind the hippie smile, it has real cruelty and pain.

Learn the domestic animation of "telling stories"

Over the past few years, The Return of the Great Sage, The Big Fish Begonia and The White Snake: The Origin have all gained a lot of praise, but they also criticized the voice, mainly focusing on: the story is too weak.

In fact, domestic animation had a glorious moment. After the Shanghai Animation Film Studio was formally established in 1957, it opened the golden decade of domestic animation. There is even a saying of "China Animation School" in the world animation circle, which refers to "a batch of animation works with distinctive China characteristics that originated in 1950s, matured in 1960s and harvested in 1970s and 1980s". The most classic in the history of animation in China, Make a scene in Heaven, was also born at this stage.

After the twists and turns in 1970s and the short revival in 1980s, Chinese cartoons fell into a long recession after 1990s, and the domestic animation market was basically monopolized by Japanese cartoons and Hollywood cartoons. Until recent years, domestic cartoons slowly rose, with several excellent cartoons almost every year. However, compared with Japanese or Hollywood cartoons, domestic cartoons still have a big gap. The technical gap has been continuously eliminated, and the core gap still lies in the ability to "tell stories".

The story, first of all, is reflected in the most basic, you have to have a beginning and an end, be fluent, have content and stand up. Although Ne Zha continues the legend of Nezha, his originality is extremely high, which not only reshapes the relationship between Nezha and Li Jing, Ao Bing and others, but also makes the images of Li Jing, Ao Bing and Shen Gongbao full, three-dimensional and moving as never before. Ao Bing and Shen Gongbao are the other side of Nezha, but they face different cruel choices. Aobing and Li Jing in the movie should be able to circle a large number of fans.

Secondly, it is the level of imagination. The media form of animation determines that it can contain imagination to the maximum extent, not worrying about not being able to present imagination, but worrying that you have no imagination and make animation technology useless. Many details in Ne Zha, such as the shuttlecock, the map of mountains and rivers, and the three-dimensional pinball, such as the action design and visual presentation during fighting, can make the audience fully feel the flying and gorgeous imagination.

The movie animation design is exquisite and amazing.

The level of storytelling ability is ultimately reflected in the level of values. A good story is both universal and advanced. Just like the cartoon "Where is the Sea?", it was amazing. Under the background of that time, how shocking was it to cut the flesh and bone and return it to the father?

At present, the core competitiveness of Hollywood cartoons is that they are too good at telling stories. The audience of cartoons is suitable for all ages, and its stories can be eaten by all ages. Children see one meaning, while adults can see another meaning. For example, in Zootopia, the whimsical animal world can bring joy to children. At the same time, the film’s mapping of politics and power makes adults relish it.

Generally speaking, the storytelling ability of domestic cartoons is still relatively weak, either too young, or too much emphasis on the so-called "adult orientation" and lack of balance. In this context, Ne Zha may be regarded as a small step forward in domestic animation, which tells a story that is not difficult to understand, but also tells a story with depth.

"People’s prejudices are like a giant mountain, no matter how hard you try, you can’t move it." People also have many prejudices about domestic animation. Ne Zha will "move" the huge mountain of prejudice, which deserves our support by buying tickets.

[Specially published by Shanghai Literature and Art Review Special Fund]

　　"Chongqing Group was arrested successfully" and "Hubei Group was arrested successfully" … … In just over 20 minutes, seven arrest groups distributed all over the country ended their operations and all the suspects were arrested. This is a series of overseas mega-cross-border cyber fraud cases. By the time the case was cracked, the case involved more than 1,500 victims, involving more than 30 million yuan.

　　Since November last year, Yuzhong police have received many cases of using well-known social software and dating websites to impersonate "Gao Fushuai" to defraud divorced women. The suspect associates with the victim in the name of love, and after winning the favor of the other party, he tells the other party that he usually buys lottery tickets on the gambling website. If there are insiders, he can bet together. After the victim invests a lot of money, the suspect will suddenly disappear, thus successfully defrauding the victim. The modus operandi is commonly known as "killing pig plate". On July 26th, Yuzhong District Procuratorate approved the first batch of arrests of 15 suspects on suspicion of fraud.

　　Divorced women were cheated out of everything.

　　"I was cheated of 200,000 yuan for falling in love. In addition to borrowing money from friends, I also borrowed money from several microfinance platforms, and now I am selling my house to pay off my debts … …” At the beginning of this year, Chen Juan (pseudonym) called the police in Yuzhong, crying about what had happened to her.

　　Chen Juan told the police that she had a short marriage history and got divorced because of her incompatible personality. Seeing the sisters around me are in pairs, loving and sweet, and I want to make a boyfriend as soon as possible. At the end of November last year, she met a strange man Zhang on a dating platform. When Zhang learned about Chen Juan’s situation, he launched a love offensive against her. Little did he know that a scam was waiting for her.

　　Through WeChat contact, Zhang, who looks like a Hong Kong star, is handsome, considerate and talkative, and often asks her if she is caring and attentive, and soon gets the favor of Chen Juan. Zhang told Chen Juan that he was running a clothing factory, and he had more than 500 employees. His wife and unborn child died in a car accident a few years ago. Because he loved his wife very much, he never found it. Looking through Zhang’s circle of friends, Chen Juan found that he was driving a Maserati, living in a villa, going into high-end hotels in the city, belonging to a man with a successful career and heavy feelings. He was two years older than himself and was an ideal companion in this life. The two chatted with each other, and soon established a love relationship on WeChat, and called each other "husband" and "wife". When Chen Juan wanted to video several times, Zhang always refused on the grounds of being in a meeting and talking business with customers.

　　Chen Juan didn’t know that Zhang’s fraud on himself had officially started. Zhang told Chen Juan that an APP called Zhongying International could make money through "Beijing 28 Lottery" and "Eggs", and he had inside information and could operate loopholes in the website. Later, I recommended APP customer service to Chen Juan. After Chen Juan WeChat was added, Zhang said that she could make money with her. After watching Zhang make money, Chen Juan also moved. Subsequently, Zhang asked Chen Juanxian to recharge his bets on 1000 yuan, and soon earned more than 100 yuan. After two small cash withdrawals, Chen Juan was more convinced of Zhang. Persuaded by Zhang, Chen Juan transferred more than 200,000 yuan to the customer service’s five bank cards in December last year. Shortly after, the man and the customer service lost contact and the APP could not be opened. Chen Juan realized that he had been cheated and immediately called the police.

　　A hundred fraud gangs surfaced.

　　Coincidentally, when Chen Juan reported the case, Yuzhong police successively received many cases of fraud by the same means. Immediately, the communication network fraud brigade of the Criminal Investigation Detachment of Yuzhong District Public Security Bureau quickly investigated the case. The police found that there were many similar cases in the country through the string analysis of the micro-signals involved and the telephone numbers involved, and the amount of fraud ranged from tens of thousands to hundreds of thousands. Fraudulent methods are to look for divorced or single women first, take love as a cover, tell the woman victim to buy lottery tickets on the gambling website after the feelings warm up, and have insider information to make "planning". In the past few times, she was given a small profit, and when she invested a lot of money to win money, she wanted to mention it now. APP customer service refused for various reasons, and then blacked out her WeChat and phone simultaneously.

　　Li Ling, deputy head of the Criminal Investigation Detachment of Yuzhong District Public Security Bureau, said that the case has the characteristics of large amount of money involved, many suspects involved, many victims, wide geographical area, novel criminal methods, non-contact and strong concealment. After more than five months of investigation and judgment, the police of the task force finally found out the suspect’s capital flow and WeChat login IP address, which all showed that the gang’s den was located in Laos, and the identity of the main suspect was clarified through various investigation methods. At the same time, the true identity of more than 100 other suspects in the den was also clarified, and the activity track and law were mastered. Through investigation, the police of the task force gradually sorted out the fraud group with the main suspects Liu (business supervisor), Fan (female, customer service staff), Yang (logistics supervisor) and Hu (technician, responsible for maintaining gambling sites) as its backbone members and several salesmen as its members.

　　Through preliminary investigation, the task force went to Yibin, Guang ‘an, Nanchuan, Hubei, Fujian and other places in Sichuan to carry out centralized and unified arrest operations. After careful arrangement and strict control, at 9: 00 am on June 20, seven arrest groups acted at the same time in different places, successfully arresting 41 key members such as Liu, Fan, Yang and Hu, and several salesmen.

　　After the backbone members and salesmen were arrested, the organization structure and operation mode of the fraud gang were all presented to the project police, thus revealing the true face of "Gao Fushuai" warm man and the inside story of "killing pigs" fraud.

　　Hire a doctor of psychology to train liars.

　　According to Liu, the main suspect, the "company" purchased overseas servers, hired Hu Moumou and others to build a gambling sites, and by constantly changing the name of the APP platform, opened Beijing 28, Canada 28, Beijing Racing, Time-sharing Color, Three-point PK10 and other colors, recruited more than 200 salesmen, and the company purchased micro-signals, telephone cards, trained speech skills, and used virtual positioning software to find divorced women and single women in well-known domestic dating websites and dating websites.

　　After entering the love stage with the victim, the victim was tricked into betting on his platform, and at the same time, some screenshots of making money on his APP were sent to the victim, saying that he usually won the bet, with the ultimate goal of tricking the victim into betting on the company’s so-called gambling website. After that, the salesman instructed the victim to recharge his bets on the website. In the early stage, the small bets made the customer make a small profit and induced the victim to increase his bets. If there was no money, the salesman would suggest that he could borrow money from various small loan platforms to bet. When the customer no longer had money to bet, he used high odds, black balls and fabricated reasons to refuse to withdraw cash and close the APP to make all the money recharged by the customer go up in smoke, while the salesman would make a percentage of the loss of the customer. According to the confession of the criminal suspect Fan, the platform for the victim to participate in gambling is controlled by the company. After the salesman tricked the victim into feeling, he committed fraud. All the money lost by the victim went into the company, not the platform, and the process of "killing pigs" ended.

　　The criminal suspect He confessed that he entered the "Win-Win for All" under the recommendation of a friend. After arriving at the company, he was trained for half a month. The old employees taught him the detailed operation of gambling purchase on the computer, and then distributed a special mobile phone and notebook computer with dating software. He asked to download photos of handsome guys from the Internet and package them into "Gao Fushuai" successful singles who started the company. At the same time, he was widowed and has not found them so far, in order to win sympathy. Then chat in the name of love, and after the emotional foundation heats up, trick the victim into online gambling and implement fraud. In order to ensure the probability of cheating the victim’s money, the company also hired a doctor’s degree in psychology to conduct speech training and form a speech book, which can be played on the basis of copying and pasting when chatting with the victim.

　　Most of the women victims are between 30 and 45 years old, and the largest sum of money cheated is more than 3 million yuan, and at least one sum is more than 10 thousand yuan. In order to recover the cost, the victim invested all his savings, borrowed all his relatives and friends, and some even made loans on the small loan platform, and finally sold their cars and houses. Under the lure of emotional swindlers, they get deeper and deeper, and when they wake up, they find that they have been cheated. At this time, there is nothing they can do.

　　It is understood that the gang company has strict discipline and cannot go out privately. In order to prevent the salesman from leaving privately, all personal mobile phones and passports are handed in after entering the company to prevent its fraud from being detected by the public security organs.

　　How to prevent "killing pig plate" fraud? When it comes to money, be cautious.

　　According to the police, this kind of fraud means that the criminal suspect uses the psychological needs of the victim to win the trust of the victim by packaging "Gao Fushuai" and "true love", and then implements "killing pig plate" fraud in the name of gambling.

　　Yuzhong police reminded that although there are various ways and means of fraud by fraudsters, the routine is the same: gain trust and lure them with benefits. When looking for a love object on the dating website, we must verify it in many ways, strive to meet more and communicate with each other, and also ask relatives and friends to help us check the reference. Don’t immerse yourself in the virtual world and avoid being cheated by color and money. If the other party asks you to make or transfer money, you must be cautious when it comes to money expenditure. As long as we establish a good anti-fraud awareness, be vigilant and stay awake, and report to the police quickly when encountering suspicious fraudsters, fraudsters will eventually have nothing to do and nowhere to escape.

　　Chongqing morning post Upstream Journalist Tan Yao

　　Let farmers buy chemical fertilizers with zero down payment, and create a "fat baby" direct sales model through installment payment. A group of young people who are interested in "agriculture, rural areas and farmers" founded Nanjing Agricultural Staging E-commerce Co., Ltd., and promoted it in more than a dozen counties in Anhui this year. Farmers enthusiastically ordered nearly 10,000 tons of chemical fertilizers. At present, this "agricultural staging" is extending its tentacles to many chains of the national agricultural productive service industry. With the deepening of supply-side structural reform in rural areas and the widespread development of agricultural and rural entrepreneurial innovation activities, new kinetic energy for agricultural and rural development is surging everywhere, which has effectively promoted agricultural efficiency, farmers’ income and rural greening.

　　Since last year, priority has been given to the development of agriculture and rural areas. All localities and relevant departments have insisted on expanding new industries and formats and cultivating new subjects as an important starting point, and strengthened policy creation. The rural economic development has shown great vitality, showing a diversified promotion pattern of multi-mode promotion, multi-agent participation, multi-mechanism connection, multi-factor exertion and multi-format creation.

　　The agricultural product processing industry is improving steadily. From January to September last year, the agricultural products processing industry above designated size realized the main business income of 15.3 trillion yuan, and realized the total profit of 968.9 billion yuan, up 9.1% year-on-year, and the growth rate increased by 5.2 percentage points year-on-year. The proportion of deep processing of agricultural products in agricultural products processing is constantly expanding, and the level of coordinated development with primary processing and comprehensive utilization processing is constantly improving. Agricultural products processing has become a pillar industry of agricultural and rural economy.

　　Leisure agriculture and rural tourism are growing by leaps and bounds. The supply structure of leisure agriculture and rural tourism is more optimized and the factor resources are more active. As of last year, leisure agriculture and rural tourism had reached 330,000 business entities, with an operating income of nearly 550 billion yuan, and the whole industry showed a "blowout" growth trend.

　　The integration trend of rural primary, secondary and tertiary industries is obvious. Through the integration of agriculture and trade logistics, the industrial extension types such as storage and preservation, central kitchen, direct supply and direct sales, and personal customization have been born. Through the integration of agriculture and culture, education, ecology, health care and other industries, creative agriculture, educational agricultural parks and other functional expansion types have been born; Through the integration of agriculture and information industry, new technology penetration types such as online agriculture, smart agriculture and agricultural crowdfunding have been born. Through the integration of agriculture and urbanization, the types of integration of production and city, such as characteristic towns and pastoral complexes, have emerged.

　　Rural entrepreneurial innovation has flourished. There are more and more new subjects in agriculture and rural areas. As of last year, there were 7 million entrepreneurs, more than 14 million new professional farmers and 2.9 million new business subjects. 82% of the dual-innovation industries returning to the countryside are integrated industries, covering many fields such as characteristic breeding, processing and circulation, leisure tourism, information services and e-commerce; More than 54% of the dual-creative subjects use modern information technology such as the Internet, and 89% of the dual-creative subjects are entrepreneurial and joint ventures.

　　

　 　 Special feature of 1905 film network 　Bok Island, located in the extreme cold in the north, is the hometown of Vikings who have been fishing and hunting for generations. In this beautiful place, there are not only vikings who are strong and brave, but also their old enemies — — Dragon clan.

　

　 　 Dragons often attack Viking villages, and killing dragons has become an important tradition of the Vikings. Whether a Viking can kill a dragon becomes the standard to judge whether a Viking is a warrior.

　

　 　 Today is the story that people and dragons have to tell. How to Train Your Dragon is adapted from Grexita Kerviel’s children’s book How to Tame Your Dragon in 2003. It was animated by DreamWorks and released on March 26th, 2010, and was nominated for the best animated feature film in the 2011 Academy Award and Golden Globe Award.

　 　 Our hero, Hiccup Hiccup, is far from the standard of a warrior. Compared with his big, bearded people, he is more like a skinny but flexible nerd.

　

　 　 This made him eager to prove his Viking courage and win the heart of his favorite girl Astrid.

　

　 　 Hiccup was very depressed by his father’s doubts and dissatisfaction with his ability, but he found the strongest dragon he hit in the fierce battle last night in the forest — — Night dragon.

　

　 　 I wanted to kill the dragon, but Hiccup relented and let it go.

　

　 　 I confirmed that I couldn’t kill the little hiccup of the dragon, or at my father’s tough request, I took part in the dragon killing training course with my peers in the village.

　

　 　 Everything he was taught about dragons in the course was completely different from the injured night dragon he found in the secret valley. The most mysterious, powerful and cruel night dragon mentioned in the book was a big sprout! The dragon in the movie is endowed with the characteristics of a cat. What a clever design!

　 　 With the long time spent with the Nightmare Dragon, Hiccup became more and more suspicious about killing the Dragon.

　 　 He used his mechanical skills to make an artificial tail fin for the night dragon, instead of the one that he lost when he was hit by himself, so that the night dragon could fly into the sky again.

　

　 　 However, the half tail fin needs manual control to be unfolded in flight, so Hiccup often cooperates with Nightmare Dragon in flight training.

　 　 In the process, he also deepened his understanding of dragons, including what they are afraid of, what they like and what they hate. These are all knowledge that the Vikings have never had in their dragon textbooks, which overthrew the Vikings’ inherent understanding of dragons, which also made him often win by surprise in dragon slaying training courses.

　

　 　 My father, who went to look for the dragon cave, came back with a dragon slaying expedition.

　

　 　 The father thought that his son had become a little warrior who could kill the dragon, but obviously, the way Hiccup subdued the dragon was very different from bloody killing. Astrid, a little friend, became suspicious of him, followed him to the secret valley and found the existence of the night demon dragon without teeth.

　

　 　 After a while, Toothless took the hero and heroine to the sky. The most beautiful pictures in the film are obviously these flying scenes. You can imagine how shocking it is to watch 3D effects.

　

　 　 After flying for a long time, Hiccup, Astrid and Toothless stumbled upon the nest of the big dragon, and found that the big dragon controlled other dragons to collect food for themselves.

　

　 　 The harmony of the affectionate dragon has cast a shadow of conflict. How can we get rid of the dragon and at the same time let the vikings who hate the dragon accept that the night demon dragon has no teeth and that the dragon is not as evil as recorded?

　

　 　 This is the climax of film conflicts. The contradiction between humans and dragons has a long history and never dies. Seeing that the night demon dragon toothless was caught to lead the way to slaughter the dragon nest, and seeing that the father and son did not understand each other because of different concepts, the audience was inevitably worried.

　

　 　 Of course, DreamWorks cartoons won’t keep us busy for long, and the contradiction between people and dragons needs a back-pot man (that is, the big dragon hiding in the dragon’s nest)

　 　 At this time, the Flying Dragon Knight team assembled and launched various attacks on the Great Dragon.

　

　 　 Of course, the final tuning hammer still depends on the trump card combination of Hiccup and Toothless Boy!

　

　 　 The big dragon was finally knocked down, and the hatred and misunderstanding between human beings and the dragon were finally resolved. Even the father of the most stubborn little hiccup, as the patriarch, put down his prejudice against the dragon and thanked Toothless for saving his child’s life.

　

　 　 After that, Bok Island still snows for nine months and hails for three months of the year. The food is hard and boring, and the locals even go beyond it. The only advantage is pets. There are ponies or parrots in other places, and here are — — Dragon!

　

　 　 How rare and valuable is mutual understanding? The contradiction between any species is not necessarily irreversible, especially when the premise of all this is based on "misunderstanding". Maybe it’s too surreal for us to understand each other with dragons, but How to Train Your Dragon is like a mirror reflecting reality. At least let’s start tomorrow, open our eyes and open our hearts, and start by actively understanding the people around us ~