See how a machine tool can refine the "heavy weapon of the country"

  In Guangling Economic Development Zone, the workshop of hot die forging intelligent equipment project is under construction. The project was built by Yangli Group with an investment of 850 million yuan. After completion, it can produce 10 intelligent production lines of large servo multi-position presses and 50 sets of intelligent equipment for hot die forging every year.

  Industrial machine tools (machine tools) are the basis of manufacturing industry, and are called "the heavy equipment of the country". For a long time, the domestic high-end CNC machine tool field is highly dependent on imports. Yangli Group invested in the construction of a complete set of intelligent equipment for hot die forging, and advanced into the field of high-end industrial machine tools, which is a vivid case of the breakthrough in the industrial chain of industrial machine tools and robots in our city. The data shows that there are 65 industrial enterprises in the industrial chain of industrial mother machines and robots in the city, which have formed the characteristics and advantages of metal forming machine tools, high-end single (set) equipment to drive the development of complete production lines and integrated application of industrial robots.

  The ambition of "individual champion"

  Yangli Group is a single champion enterprise in the mechanical press manufacturing industry, and is committed to the research, development, manufacture and sales of forging equipment. Its main products include mechanical presses, hot die forging presses, CNC turret punches and complete sets of equipment, which are widely used in aerospace, automobiles, home appliances and other fields at home and abroad.

  Hot die forging equipment is mainly suitable for precision die forging under mass production conditions. "After years of technical accumulation and research, we have successfully developed an intelligent and efficient hot die forging press and an intelligent and efficient precision forging flexible production line, and the key indicators such as production rhythm have reached the international advanced level." Zhang Jun, vice president of Yangli Group, introduced that the products have been demonstrated and applied by well-known enterprises in forging, auto parts and other industries. "With hot die forging, warm forging, cold forging, electric screw main engine and automatic production line as the main products, we are confident to become a first-class heavy manufacturing equipment production base at home and abroad." Zhang Jun introduced that it is estimated that after the completion of the intelligent hot die forging equipment project, the annual sales of new invoices will be about 1 billion yuan, and the new tax payment will be about 70 million yuan. In recent years, Yangli Group has been focusing on intelligent manufacturing, focusing on high-end forging equipment and automatic production line technology research and development. At present, the domestic market share is leading in this field.

  In the subdivision of home appliance sheet metal forming equipment, the product technology of flexible intelligent production line for home appliance precision sheet metal forming developed by Yangli Group has reached the domestic leading and international advanced level. The product customers include Haier, Midea, TCL and other major domestic home appliance enterprises, and are exported to South America, Russia and other countries and regions, leading the domestic market share industry. In addition, in the subdivision of forming equipment for passenger car panels, the overall technology of intelligent flexible stamping production line for passenger car panels developed by Yangli Group is leading in China, and its customers include domestic and foreign well-known automobile manufacturers and first-class suppliers, and its domestic market share is among the best.

  Breakthrough of "Yangzhou Legion"

  Industrial machine tool is one of the advantageous industries in our city. Four of the top 10 domestic metal forming machine tool manufacturers are located in Yangzhou, namely Yangli Group, Yawei Co., Ltd., Yangzhou Forging and Jinfangyuan. Hanjiang CNC forming machine tool industrial cluster was selected as the national small and medium-sized enterprise characteristic industrial cluster in 2023, which is the only one in the middle and northern Jiangsu.

  In recent years, the "Yangzhou Corps", an industrial chain of industrial machine tools and robots, has continuously increased its scientific and technological research and development efforts and conquered a number of key new technologies. The project technology of "Key Technologies and Complete Equipment for Intelligent Sheet Metal Processing" developed by Yawei Co., Ltd. is leading in China. A number of key core technical research projects, such as automatic hot die forging complete sets of equipment for Yangzhou Forging and Yangli Group’s large brake clutch with low inertia, have filled the gaps in China. Guiyu Aviation has developed and manufactured a variety of high-precision machine tools to meet the domestic market demand.

  In addition, Yawei Co., Ltd. and Yangli Group have built a national-level industrial Internet logo analysis secondary node to provide enabling services to the industry. Yawei Zhiyun of Yawei Co., Ltd. was approved as the national industrial Internet demonstration platform, providing "hard+soft+cloud" integrated intelligent manufacturing services for more than 1,000 downstream SMEs. With the help of industrial Internet platform, Jiangsu Yizhong CNC machine tool developed a remote customer service support system to provide remote monitoring, fault diagnosis, guidance and maintenance of machine tools. In terms of market expansion, enterprises in the industrial machine tool industry in our city have laid out new fields such as new energy vehicles, photovoltaics and 5G. Yawei Co., Ltd. won the order of 5000 tons of heavy-duty bending machine and made a new breakthrough in the largest tonnage order of domestic CNC bending machine; Yang Forging deepened cooperation with the OEM of new energy automobile enterprises and delivered a complete set of automatic production line & HELIP; … A number of projects under construction are accelerating the strengthening of the industrial chain, supplementing the chain and extending the chain. According to statistics, in the industrial chain of industrial machine tools and robots, there are 25 major projects under construction in the city this year, with a total investment of more than 3 billion yuan. Among them, Yangzhou Dolphin Star Intelligent Technology Co., Ltd. invested 500 million yuan to build an annual output of 6,000 Dolphin Star intelligent handling robots, and Yawei Co., Ltd. invested 680 million yuan to build servo presses and automatic stamping line production projects.

  Shaping new competitive advantages

  Industrial mother machine is a typical general equipment with obvious periodicity. With the rapid growth of new energy vehicles, photovoltaic, wind power, 5G and other emerging industries, the application fields of industrial mother machines are increasing. Industry experts predict that the industry will develop rapidly with a compound annual growth rate of over 10% in the future.

  Our city has made clear the development goal of industrial mother machine and robot industry chain this year: the output value of enterprises is 11 billion yuan; Breakthroughs have been made in the development of major equipment, and about five iconic high-end industrial mother machine products have been developed; In key areas such as new energy vehicles, aerospace and electronic information, we will create 10 typical innovative application scenarios … …

  Tang Lan, director of the Mechanical Equipment Division of the Municipal Bureau of Industry and Information Technology, said that in order to achieve the above objectives, this year, we will speed up the cultivation and development of new quality productivity through six aspects, and create new advantages for the high-quality development of the industrial chain. Organize high-end product technology research. Relying on the backbone enterprises of Yawei, Yangli and other industries, the "mainframe+components+technology+application" research consortium and Industry-University-Research Innovation Alliance will be established. Actively strive for the support of major national industrial machine tools projects, provincial key core technology research and scientific and technological achievements transformation projects. Accelerate the construction of major projects. Promote the implementation of Jinfangyuan expansion project and expand the production scale. Promote the construction of 25 major projects to ensure that the projects reach production and efficiency on time. Promote special investment promotion in industrial chain. Draw up the investment map of industrial chain around key materials, parts and systems, complete machine manufacturing and other links, carry out professional investment in supporting fields, attract supporting enterprises to invest, and strive to make breakthroughs in local supporting of key core parts. Strengthen the construction of public platforms. Explore the reconstruction of Jiangsu (Yangzhou) CNC Machine Tool Research Institute, improve the "1+N" (Yangzhou+several well-known universities) cooperation mechanism, and accelerate the research and development of common technologies for industrial mother machines and robots. Yangzhou Branch of the General Institute of Propulsion Machinery has built intelligent and flexible production demonstration projects around the fields of forging and other materials forming, high-precision CNC machining to reduce materials and laser welding to increase materials. Vigorously develop service-oriented manufacturing. Promote leading enterprises such as Aviles and Yangli, and focus on new fields such as new energy vehicles, electronic information and heavy-duty equipment.We will develop a number of industry-leading new intelligent manufacturing equipment, and carry out services such as integrated design of manufacturing engineering and intelligent operation and maintenance of equipment. In-depth development of linked service activities. The first Summit Forum on Innovation and Development of Forging Industry and the Expert Summit of China Forging Association will be held to promote the collaborative innovation of upstream and downstream enterprises in the industrial chain. Strengthen the docking cooperation with the national industrial machine tool industry investment fund to realize the development of national fund-enabled industries. Start the activities of "observing and observing the benchmark", organize key enterprises to go out to visit benchmark enterprises, and plan to carry out more than 20 service activities throughout the year.

  Reporter’s notes

  Valuable climbing "high" and pursuing "new"

  In the enterprise interview, I deeply felt the value of the development of industrial mother machine and robot industry chain: constantly climbing to the high end. Yangli Group built a complete set of intelligent equipment for hot die forging to expand its production capacity, and Guiyu Airlines developed high-precision machine tools to meet the domestic market demand; Yawei Co., Ltd. and Yangli Group built the second-level node of national industrial Internet logo analysis, and completed the gorgeous transformation from manufacturer to service provider … … Yangzhou enterprises have laid out new fields such as new energy vehicles, photovoltaics and 5G, developed new markets and expanded new space for industrial chain development. Relying on innovation, industrial machine tools and robot industry chain enterprises are getting rid of the traditional development mode and accelerating the cultivation and development of new quality productivity. Enterprises are the main body in developing new quality productive forces. Twenty-five projects under construction are lengthening and enriching the industrial chain, reflecting that Yangzhou’s excellent business environment is becoming a fertile soil for incubating new quality productivity. This year, our city will carry out six key tasks, speed up the breakthrough of the industrial chain, and create new advantages for the high-quality development of the industrial chain. It is reasonable to believe that the development of industrial machinery and robot industrial chain will usher in a better tomorrow.

  Expert comments

  Continue to make efforts to upgrade files.

  □ Fu Dongli, Chief Expert of Yangzhou Industrial Machine Tool and Robot Industry Chain, Dean of Jiangsu Mechanical Design and Research Institute and Professor-level Senior Engineer

  Industrial machine tool is the "machine tool", which is the foundation of manufacturing industry and has an important supporting position in the national economy; Robot is an important symbol of scientific and technological innovation and high-end manufacturing level, and it is also the new blue ocean of manufacturing industry in the future.

  Yangzhou industrial machine tool industry has a long history and a solid foundation, forming the characteristics and advantages of taking metal forming machine tools as the main part, cutting machine tools as the supplement, and high-end single (set) equipment to drive the development of complete production lines. Especially in the field of metal forming machine tools, it is unique. Four of the top 10 domestic metal forming machine tool manufacturers are in Yangzhou. However, compared with advanced regions, there are still problems such as small overall scale and insufficient industrial support, which need to be continuously exerted to promote the upgrading of the industrial chain.

  I have three suggestions: First, promote the backbone enterprises to become bigger and stronger, aim at expanding the industrial scale, and concentrate superior resources to cultivate key enterprises. The second is to consolidate the supply chain foundation of the industrial chain and promote the transformation and upgrading of traditional parts supporting enterprises to intelligent greening; Carry out professional investment promotion in the field of machine tool supporting, and strive to make a breakthrough in the local supporting of key core components. The third is to strengthen the platform construction of integration of production and education, guide key enterprises to strengthen cooperation with institutions of higher learning, and promote the construction of integration of production and education.

 

SAIC MG’s new car is coming, and the semi-solid battery life is over 1,000, and the people-friendly price is expected!

The MG brand of SAIC will launch an eye-catching brand-new model next year, which was first announced on social media by Zhou Shuo, general manager of MG brand division. This new model will be equipped with cutting-edge semi-solid battery technology, and the price is quite close to the people, indicating that the new energy vehicle market will usher in a new trend.

It is reported that the core highlight of this new model lies in its semi-solid battery technology. This kind of battery not only has an energy density as high as 300Wh/kg, but also has a battery life of over 1,000 kilometers. What’s even more amazing is that it supports quasi-900V ultra-fast charging technology, which can add more than 400 kilometers of cruising range to the vehicle in just 12 minutes. This technological innovation will undoubtedly greatly alleviate consumers’ anxiety about the endurance of pure electric vehicles.

When revealing this news, Zhou Shuo stressed that although the new car is equipped with such advanced technology, its price positioning is very close to the people. This strategic decision will undoubtedly attract more consumers’ attention and further promote the popularization and development of new energy vehicles. The introduction of semi-solid battery technology not only improves the performance of vehicles, but also makes a significant breakthrough in safety. The battery adopts solid electrolyte, which ensures the ultra-high safety of the battery from the battery core level, and can realize that the whole package of L0 has no heat spread and no fire, providing consumers with a more secure driving experience.

In addition to semi-solid battery technology, this new model will also be equipped with a new generation of DMH hybrid system of SAIC. The system has been successfully applied in D7 DMH and Roewe D5DMH, and won wide recognition in the market with its excellent performance and environmental protection characteristics. The re-application of this new model will undoubtedly further enhance its market competitiveness.

Rene Liu appeared in Qingdao to recommend the new film Timmy Xu’s "Amateur Agent"


1905 movie network news On April 25th, the 16th National Cinema Domestic Film Promotion Conference was officially opened in Qingdao in the spring of 2018. Dozens of distribution companies will focus on promoting more than 70 outstanding domestic films (including co-productions) within two days. On the first day of the promotion, cast members such as,,, and came to the stage to make presentations, and stars such as Rene Liu, Zhang Yibai, William Chan, Richie Jen, Shenyang, Pan Binlong, Peng Yuchang and Zifeng Zhang appeared in succession to CALL their new films.


Rene Liu’s "Later Us" revealed that William Chan had gained muscle for Temujin.


Two "May 1st" new films "Later Us" and "The Age of God of War" are particularly eye-catching, and both of them will meet the audience on April 28th. "Later Us" is a youth romantic film directed by Rene Liu, supervised by Zhang Yibai and starring Jing Bo Ran, Zhou Dongyu and Tian Zhuangzhuang. On the same day, Zhang Yibai exposed the ultimate trailer of the film in advance, and Rene Liu took the stage and said, "I always believe in sincere feelings and believe that it is very powerful. I hope you can help more people see this film."


As a rare movie with the theme of northern grassland in China, the creation inspiration of "God of War" originated from ancient grassland legends, and based on the legendary hero Temujin, it extended the framework of a vast era of grassland heroes. The film director Haas Chaolu was injured in the circus during filming, and he was injured again that day. At the scene, Haas Chaolu talked about the creative process and said, "In the past, I made literary films to express my personal feelings, while commercial films were completely different, so I should pay attention to the audience and the market." For the starring William Chan, Haas Chaolu admired it. "I gave him more than 95 points for his performance, and I believe everyone will see a completely different Temujin."


On the same day, William Chan also came to the scene to share his challenge in filming "The Age of War". He revealed that his biggest challenge was to gain muscle. For the role, he increased from 140 pounds to 180 pounds. "It was very bitter. I could only eat chicken breast and eggs every day for four or five months. Another challenge is that I don’t eat sheep and I don’t drink. Playing Temujin is a big challenge. "


Timmy Xu’s first big-screen show, The Amateur Agent, has set a target of 3 billion for Asura.


In addition, there are many blockbuster new films announced at the event. Among them, Timmy Xu, Darren Wang, Milla Jovovich, Sandrine Pinna, etc. are scheduled for December 21; The final file starring Shen Teng and Mabel Yuan is June 22; Allen and Wang Zhi are scheduled for December 28th. Other new films have not yet set a specific release date, but are expected to be released in the summer of 2018, including those starring Richie Jen, Nick Cheung and Andy, Chow Yun Fat and Aaron Kwok, Feng Gong, Haoran Liu and Yun-peng Yue, Han Geng and Yamashita tomohisa.


The fantasy film starring Leo, Tony Leung Ka Fai and Carina Lau has been previously announced to be released in the summer of 2018, and the producer who recommended the film that day revealed that the film’s target box office is 3 billion.

Range Rover Sport Edition: Perfect Combination of Off-road and Luxury

In this era of pursuing speed and passion, off-road SUV has become the dream car of many drivers. They can not only ride freely on the rugged road, but also give drivers a sense of pride and ambition to conquer nature and challenge themselves. Among many off-road SUVs, with its million-level luxury quality, cool appearance and strong off-road ability, it has become a bright star in the field of medium and large luxury SUVs.

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Off-road performance, comprehensive upgrade

As an off-road SUV, Range Rover Sport Edition’s off-road performance can’t be ignored. It is equipped with a combination of a 3.0T turbocharged engine and a 48V light hybrid power system, matched with an 8-speed automatic manual transmission, with a maximum horsepower of 40 0 horsepower, a maximum power of 294kw and a maximum torque of 550 Nm. This kind of power combination makes the Range Rover Sport Edition low-twist and powerful when it is off-road, while ensuring high-speed explosiveness. The addition of light hybrid power system reduces the fuel consumption of daily vehicles, allowing drivers to enjoy off-road fun while taking into account economy. In order to ensure off-road performance, Range Rover Sport adopts a four-wheel suspension chassis structure, and is equipped with a full-time four-wheel drive system and a central differential. With the blessing of the central differential lock, the ability to get out of trouble is more guaranteed. In addition, the minimum ground clearance is 216mm, the approach angle is 22.5 degrees, the departure angle is 24.9 degrees, and the maximum wading depth is 900mm. These parameters indicate that the Range Rover Sport Edition has reached a very high level in off-road performance.

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Intelligent driving, comfortable enjoyment

In addition to off-road performance, Range Rover Sport has also made a lot of optimization in terms of comfort. It adopts the high-cost design of four-wheel single suspension, which allows the vehicle to achieve both comfort and performance. This kind of design is also rare in China at present. At the same time, the Range Rover Sport Edition lightens the all-aluminum body and multi-link structure, which makes the body mass smaller, but the stability is better. This design not only improves the dynamic response and posture of the vehicle, but also greatly improves the comfort. In terms of intelligent driving, Range Rover Sport Edition is equipped with a variety of intelligent technologies. For example, it has the functions of low-speed four-wheel drive, wading induction system (optional) and crawling mode. These functions not only make off-road easier and safer, but also enable drivers to better control the vehicle and enjoy off-road fun.

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Hard-core style, luxury experience

Range Rover Sport Edition adopts a hard-core style in design, giving people a sense of sight and meaning of embracing nature and the vast sky. Its front grille looks more exquisite, and with the family-like appearance lines, it adds a bit of style to this car. This design style is very in line with the aesthetic needs of current consumers, and also shows the positioning of Range Rover Sport as a luxury SUV. In terms of interior, Range Rover Sport also shows its luxurious quality. It uses high-quality materials and fine craftsmanship to create a noble and comfortable driving environment. At the same time, it is also equipped with a variety of intelligent driving assistance systems and intelligent interconnection technology, so that drivers can enjoy driving more conveniently and safely.

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To sum up, Range Rover Sport Edition is a luxury medium and large off-road SUV with a starting price of 968,000, and its product strength and off-road capability have reached a very high level. It is the best choice for this class in terms of power, off-road performance, comfort and intelligent technology. If you have an unruly heart and want to conquer nature and challenge yourself after work, then Range Rover Sport is undoubtedly your best partner.

No.9 electric car: starting from the high end, trapped in the niche.

Text | Niu Dao Finance Jiang Tong

With the success of Company No.9, Gao Lufeng entered the Red Sea of electric bicycles.

The electric bicycle industry is extremely involuted, which goes deep into villages and towns in China. It is not easy to get out of many enterprises, and the secret of the success of Company No.9 is the differentiated high-end.

Not long ago, Company No.9 held a new product launch conference. Gao Lufeng, founder and chairman of No.9 Company, said, "Based on our scientific and technological innovation and market insight, we hope to make the blue ocean bigger and the red sea blue, and win-win with the market and users."

In the eyes of the public, Company No.9, which firmly occupies the high-end market of electric vehicles, seems to be the most promising king to subvert the electric vehicle market.

However, if a fish knows how to drink cold and warm, it will become a high-end company, and at the same time, Company No.9 can’t escape the niche.

For a long time, the sales volume of No.9 electric vehicle is not at the same level as that of Yadea and Emma.

According to Sina Finance, in 2022, the total annual sales volume of electric scooters and electric bicycles in Yadea was 14.01 million, while the annual sales volume of Emma’s electric bicycles and electric two-wheeled motorcycles was 10.51 million. According to the annual report of No.9 Company, as of March 2023, the cumulative domestic shipment of No.9 electric vehicles was 1.5 million.

With such a big sales gap, can Company No.9 really rely on hard-core technology to achieve counterattack?

Relying on science and technology, Company No.9 is firmly in the high-end market.

In 2012, Gao Lufeng and Wang Ye jointly founded Company No.9, mainly involved in the field of short-distance transportation.

Different from ordinary entrepreneurs, Gao Lufeng, who graduated from Beihang University majoring in aircraft manufacturing, has been focusing on science and technology and innovation since the beginning of his business.

Gao Lufeng once said: "The company’s performance growth is mainly based on continuous innovation, constantly improving the scientific and technological content of products and enabling products to land."

At that time, Company No.9 successfully earned the first bucket of gold by relying on the first generation of intelligent balance cars with self-balance status.

Around 2013, with the rapid growth of mobile phone business, Xiaomi announced the "Xiaomi Ecological Chain" plan, and prepared to invest in 100 AIoT enterprises in the next five years.

Gao Lufeng was keenly aware that this was an opportunity for the rise of Company No.9, so he reached a cooperation with Xiaomi Company. In 2014, with advanced science and technology, Company No.9 became a member of Xiaomi’s ecological chain, and received A-round investment of more than 80 million US dollars from stars such as Xiaomi, Sequoia and Shunwei.

Facts have proved that Gao Lufeng’s choice is very correct, and cooperation with Xiaomi has indeed laid the foundation for the future development of No.9 company.

On October 19, 2015, with the official appearance of the No.9 balance car at the Xiaomi conference, Lei Jun also announced that it would be sold in Xiaomi omni-channel, and the No.9 balance car quickly became popular in the market and instantly became a phenomenal explosion product.

At the same time, in order to improve the technical core strength of No.9 Company, in 2015, No.9 Company successfully acquired Segway, the originator of the world balance car. After the completion of the acquisition, Company No.9 not only owns more than 400 global industry core patents, but also becomes a global leader in the field of intelligent short-distance transportation.

Since then, with the development strategy change of No.9 Company, the balance car is no longer its core business, but its concept of product strength has not changed.

According to the data of iResearch, one of the important elements that more and more consumers consider when buying a car is intelligent function.

The No.9 electric vehicle has a strong lead over other products in software and intelligent technology. In December 2019, Company No.9 officially released its first intelligent electric two-wheeled vehicle, which not only has a product design with both practicality and recognition, but also brings a subversive riding experience with its technological sense design. Many No.9 users feel that "No.9 is Tesla in the electric vehicle industry", which will be unforgettable once it is used.

With advanced scientific and technological design, the No.9 electric vehicle has quickly occupied the high-end market of smart electric vehicles since its listing.

According to the annual report of No.9 electric vehicle, in 2020, the sales volume of No.9 intelligent two-wheeled electric vehicle will exceed 100,000 in the first year of listing; In 2021, the production and sales volume of No.9 intelligent two-wheeled electric vehicle reached 420,000, with a year-on-year growth rate of 300%; In 2022, the sales volume of No.9 intelligent two-wheeled electric vehicle was 826,000, with a year-on-year growth rate of 96.6%.

According to the data of "White Paper on Two-wheeled Electric Vehicle Industry in China in 2023", Company No.9 has always been the first in the high-end market of two-wheeled electric vehicles by continuously focusing on brand technology innovation. According to the comprehensive sales data of two-wheeled electric vehicles in 2022, among the high-end product lines of more than 5,000 yuan, the sales volume of Company No.9 is in the first position in the industry, among which among the top10 models with sales volume of more than 5,000 yuan, Company No.9 has 8 models on the list.

In October, 2020, Company No.9 was listed in science and technology innovation board, Shanghai Stock Exchange, and successfully completed a gorgeous turn of a startup.

02 high-end positioning, but in the embarrassing position of small profits.

With the rapid development of No.9 company, its revenue level has been rising in recent years.

According to the annual report of Company No.9, in 2020, Company No.9 realized annual revenue of 6 billion yuan, a year-on-year increase of 30.88%, turning losses into profits for the first time, and the net profit attributable to owners of the parent company was 73.3264 million yuan; In 2021, Company No.9 achieved annual revenue of 9.146 billion yuan, a year-on-year increase of 52.36%, and net profit attributable to owners of the parent company was 411 million yuan; In 2022, the revenue exceeded 10.1 billion yuan, a year-on-year increase of 10.7%, and the net profit returned to the mother was 451 million yuan.

However, although the operating income statement of Company No.9 is strong, its gross profit margin is not optimistic or even ugly.

According to the financial report of No.9 company, although the company’s operating income has increased year by year and the growth rate is not low, its gross profit margin has been declining all the way.

From 2018 to 2021, its gross profit margin was 28.86%, 27.42%, 27.69% and 23.23% respectively.

Although compared with other two-wheeled electric vehicles, the gross profit margin of No.9 electric vehicle is very considerable, but as a brand focusing on the high-end market, its revenue has increased well, but its gross profit margin has been declining, which is not a good sign.

All along, Company No.9 has been in an awkward position of small profits, which has a great relationship with the deep bundling of Xiaomi Company.

In the early days, relying on the big tree of Xiaomi Group, Company No.9 did not worry about order income even though its wings were not full. In 2017, Xiaomi Group contributed more than 1 billion yuan in orders to Company No.9, accounting for 74% of its total revenue; In 2018, Company No.9 received an order of 2.434 billion yuan from Xiaomi Group.

However, although the income is good, it is difficult for suppliers to obtain high profits because Xiaomi products win with cost performance.

According to the prospectus No.9, the products of Company No.9 are in a state of small profits because Xiaomi products are oriented to cost performance and mainly adopt the profit sharing model. From 2017 to 2019, the gross profit margin of Xiaomi’s products sold by No.9 Company was 22.46%, 20.79% and 15.11% respectively, while the gross profit margin of No.9 Company’s own brand was as high as 42.58%, and the gross profit margin of Xiaomi’s products was significantly lower than that of its own brand products.

In order to increase the gross profit margin, Company No.9 chose to gradually untie Xiaomi Company and reduce the proportion of Xiaomi products in the company’s operating income.

I have to say that this move has indeed improved the gross profit margin of Company No.9.. According to the financial report, in 2022, the gross profit margin of Company No.9 rose to 25.97%, up 2.74 percentage points year-on-year. However, the net interest rate of Company No.9 also dropped to 4.43%, down 0.03 percentage point from the same period of last year.

At the same time, after leaving Xiaomi, the performance growth of Company No.9 is basically at a standstill.

Although the revenue and net profit of Company No.9 in 2022 still showed a double increase trend, compared with 2021, the growth rate of revenue and net profit returned to the mother dropped significantly.

In this regard, Company No.9 explained to the media that due to the epidemic situation, the logistics in some areas was interrupted, which led to the shortage of some important raw materials and parts of the company, resulting in delayed delivery.

However, Zheshang Securities analyzed that there will be some pressure on the short-term income of Company No.9, which is actually related to the decline of Xiaomi channel income.

Obviously, although Company No.9 wants to leave Xiaomi to achieve soaring, it seems that the road ahead is not easy.

03 quality problems are frequent, and the prospect of No.9 is not optimistic.

What’s even more embarrassing is that although Company No.9 relies on powerful intelligent technology to achieve cornering overtaking in the two-wheeled electric vehicle market, its product quality problems are frequent, so it has been criticized by many consumers.

According to Shandong Business Daily, in June 2022, Ms. Liao, who lives in Shantou, Guangdong Province, bought a No.9 n70c electric bicycle worth 3,599 yuan in a local No.9 electric bicycle shop.

Unexpectedly, less than half a year after the purchase, there were various failures. Although several dashboards were replaced, they still failed to solve the problem. There are still system failures such as black screen, Bluetooth unable to connect, and APP showing that the vehicle is offline, but the vehicle has been unable to start and use normally, and it has become an electric brick.

On the black cat complaint platform, there are more than 8,100 complaints about No.9, most of which are about quality problems such as "the battery starved to death", "the intelligent system failed during the warranty period" and "the electric vehicle has great safety hazards".

In addition to frequent quality problems, consumers are also very dissatisfied with the after-sales service of No.9 company.

A consumer said on the black cat complaint platform that his No.9 electric car had 40 batteries left, but it broke down and couldn’t be started at all. After contacting the store, the other party asked him to send it to a 12-kilometer store by himself. After contact, no one handled it, and the store said that only one master could not come to the door. He was very disappointed with the after-sales attitude of Company No.9..

In the sampling inspection of relevant departments, the No.9 electric vehicle also failed many times.

In October 2022, Beijing Fengtai District Market Supervision Administration announced the results of product quality supervision and spot check in 2021, which showed that a No.9 electric bicycle produced by No.9 Technology Co., Ltd. was found to be unqualified, and the items involved were "speed warning sound and short circuit protection".

With more and more consumers complaining about the quality of No.9 electric vehicle after use, it will inevitably bring bad reputation to No.9 company.

Recently, in order to find a new growth curve, Company No.9 began to touch the "other economy", hoping to find a new competitive advantage in the unique consumption field of young women.

However, although this group has great consumption potential, it obviously has higher requirements and pays more attention to consumption quality, experience and service.

If Company No.9 can’t actively improve after-sales service and product quality, then the new growth curve may be just a mirage and may not be realized.

Although the dream of Company No.9 is good and it has advantages in the field of intelligence development, it still needs a lot of efforts to make the blue ocean bigger and the red sea blue.

Mercedes-Benz domestic EQE went on sale on August 24th, with a pre-sale of 530,000 CLTC and a battery life of 752km.

Recently, Mercedes-Benz officially announced that Beijing Mercedes-Benz domestic EQE model will be officially launched on August 24th. Beijing Benz EQE is also the first joint venture brand luxury medium and large pure electric car officially launched in China. It is reported that the new car has been pre-sold: the pre-sale price is 530,000 yuan, 550,000 yuan and 590,000 yuan respectively. In terms of positioning, it is also equivalent to the size of Mercedes-Benz E-Class long wheelbase. In terms of power, it will be equipped with a permanent magnet synchronous motor with a maximum power of 215kW, and the maximum cruising range of CLTC will reach 752km.

EVA platform to create the appearance of "small EQS"?

As the first pure electric car produced in China based on EVA platform, firstly, in terms of appearance, EQE inherits the design style of EQS, the fully enclosed front grille is integrated with the headlights on both sides, and the headlights are irregularly designed, which has good recognition. In addition, in order to please young consumers, the front enclosure of the new car has adopted a sharper design, and the three-stage cooling opening shape is also in line with the aesthetic feeling of young people for sports.

On the side of the car body, the consistent elegance and stretch of Mercedes-Benz models are undoubtedly revealed at this EQE. Without the "bondage" of gasoline engines, the whole side of the new car is more like a "spaceship", and in terms of body size, the length, width and height of the new car are 4969mm/1906mm/1509mm, respectively, and the wheelbase is 3120 mm. Except for the length of the car, other dimensions are ahead of the E-class long wheelbase, but the design of the sliding back may sacrifice part of the overhead space in the car.

The penetrating taillights, "duckling tail" and rear bumper are decorated with diffusers instead of the visual effect of exhaust, which makes the whole tail more integrated and echoes the design of the front.

The interior looks like the cash S-class. Continue to follow the "nightclub style"?

As one of the "interior killers", Mercedes-Benz has always been very good at rendering the atmosphere inside the car and showing luxury. It is also reflected in this EQE: large-area wood grain or special texture panel decoration, embracing center console surface, through air conditioning outlet, blue and white interior color matching symbolizing new energy, exquisite door panel decoration and other details are not absent, even "exactly the same" as the new S-class.

However, it is a pity that none of the three models made in China this time have Hyperscreen three-screen linkage system, and at present, they do not support optional installation, which may be because they hope to control the cost and open the gap with the imported version EQS, while the new car will be equipped with a 12.3-inch full LCD instrument panel and a 12.8-inch vertical suspended central control panel. Even so, the overall interior is not inferior in terms of luxury and technology.

In addition, according to the previously published interior official map, the domestic EQE will also inherit the "nightclub style" of other family models in the atmosphere light, and according to speculation, this atmosphere light will not only surround the central control, the body and the door handle, but even be arranged in the seat part.

The rear drive single motor has a battery life of 752km.

The three electric systems of Mercedes-Benz EQE are all produced by Beijing Benz. The first three 350 models are single-motor rear-drive versions, and are equipped with permanent magnet synchronous motors with a maximum power of 215kW and a peak torque of 530 N m. The capacity of NCM811 battery pack is 96.1kWh, and the officially announced maximum cruising range of CLTC can reach 752km.

Write at the end:

For the new energy market, domestic models have already been laid out, and the performance of previous EQA, EQC and other models is flat. Whether the upcoming Beijing Benz EQE can break through the sales of Mercedes-Benz in the new energy market by relying on its excellent interior atmosphere, excellent chassis adjustment and brand blessing. We will wait and see how EQE will perform in the future.

Looking at the World and the American Party Struggle | The Republican Party "plays" Biden Biden and "talks" Trump

  Xinhua News Agency, Beijing, September 30-The House of Representatives, controlled by Republicans in the United States, held a hearing on the 28th to open an impeachment investigation against Democratic President joseph robinette.

  On the same day, Biden "fired at" former Republican President Donald Trump at the event, calling the latter and his fans "extremists" and a threat to American democracy.

  On April 24, at the White House in Washington, DC, US President Biden spoke at an event. Xinhua News Agency (photo by Aaron)

  Open "play"

  The House Oversight and Accountability Committee held the first hearing of impeachment investigation on 28th, aiming at finally proving Biden’s illegal behavior in overseas business activities engaged by his second son Hunter. The theme of the first hearing is the legal basis of impeachment investigation, and the witnesses summoned are legal and criminal investigation experts.

  James Comer, the chairman of the committee and a Republican, said at the hearing that Biden had "abused his power" and "there was a mountain of evidence". Jonathan Terry, a witness summoned by Republicans and a law professor at George Washington University in the United States, said that although the current evidence is enough to launch an impeachment investigation, it is not enough to charge Biden. Michael gerhardt, a witness summoned by Democrats and a law professor at the University of North Carolina, believes that the current evidence is not enough to support the impeachment investigation.

  With the "preparations" in the early stage of the presidential election in the United States next year, the wrestling between the Republican Party and the Democratic Party has become increasingly fierce. Trump, a popular Republican potential candidate, has been criminally prosecuted four times this year, involving the case of "secret affair", "hush money" and suspected of overthrowing the results of the 2020 presidential election. In the Republican-dominated House of Representatives, Speaker Kevin McCarthy announced on the 12th that he would open an impeachment investigation against Biden on the grounds that Biden was suspected of "abusing power, obstructing justice and corruption".

  Trump and his supporters say Democrats are launching a political offensive in an attempt to prevent Trump from re-entering the White House. The Democratic Party also accused the Republican Party of playing politics against Biden.

  This file photo taken on December 28, 2018 shows that in Washington, USA, the Capitol is reflected on a car. Xinhua News Agency reporter Liu Jie photo

  A White House spokesman said on the 28th that the hearing that day was "an unfounded stunt" and Biden would still "focus on the priorities of the American people rather than such political games". Jamie Ruskin, a Democrat member of the House Oversight and Accountability Committee, questioned the legitimacy of the Republican impeachment investigation "without a vote in the House of Representatives" and "without conclusive evidence". "If Republicans get a gun with a smoking muzzle, or even a dripping water gun, they will show it today." Ruskin said, "But they have nothing."

  After the hearing, Comer instructed to collect more records of private and commercial bank accounts of Hunter and Biden’s younger brother James.

  Democrats also showed a countdown clock at the hearing, accusing Republicans of continuing to push the impeachment investigation despite the dispute over the appropriation bill, which led to another "shutdown" of the US government. Ruskin said that there are only 62 hours left before "closing the door", "but Republicans are impeaching on the basis of lies that have already gone bankrupt."

  Talk about it.

  Biden pointed his finger directly at Trump at an event in Arizona on the 28th, saying that the main potential opponent of next year’s US presidential election is the threat of American democracy. Arizona is a so-called "battlefield state" where the democratic and Republican parties compete fiercely.

  This video shot in Arlington, Virginia, USA on September 29, 2020 shows that then US President Trump (left) and US Democratic presidential candidate Biden participated in the first TV debate of the 2020 US presidential candidate in Cleveland, Ohio. Xinhua News Agency reporter Liu Jie photo

  The day’s activity was to celebrate the opening of the library to commemorate former Republican Senator John McCain who died of illness in 2018. Mccain was Trump’s sworn enemy.

  According to Agence France-Presse, during Trump’s previous criminal prosecution, Biden has always avoided commenting on Trump’s lawsuit, but now he no longer evades and directly attacks Trump personally.

  Biden said, "Some dangerous situations are emerging in the United States." "Trump said that the Constitution gives him ‘ The right to do whatever you want ’ … … (He said this) with the heart of revenge. "

  Biden described Trump and his die-hard supporters as "extremists who have no common democratic beliefs with us".

  Trump, who mentioned media reports, once called American soldiers captured and killed in the war "fools and losers". Biden asked whether his eldest sons bo Biden and McCain were also "fools and losers". Both of them served in the army, and McCain was captured in the Vietnam War.

  In response to Biden’s remarks, Trump’s campaign team responded that "the ultra-left Democrats headed by Biden are the biggest threat to democracy in the history of the United States." (Hui Xiaoshuang)

Jetta VS5 guides the buried "joint venture car"

In appearance, the shape of this car is very beautiful, and the design of the front face is very distinctive. The middle net adopts a hexagonal design with a large logo embedded in the middle, while the middle net also adopts a hexagonal design, and the interior adopts a lattice layout. Moreover, on both sides of the middle net, the headlights are very sharp in shape and support height adjustment. This function can further improve the lighting effect of this car, and the air intake below is also designed in a penetrating way.

In the interior design, it is still familiar with the popular style, but it is more refined in some details. The center console is made of a large area of black piano paint, and chrome trim strips are added in the central control position, which improves the texture of the car to a certain extent. The layout of the central control is relatively simple, and a small number of physical buttons and multimedia knobs are added in the center console to enhance the scientific and technological atmosphere in the car. In terms of materials and workmanship, Jetta vs5 has also reached the level that this level model should have, with a large area of hard plastic and soft.

The length, width and height are 4418×1841×1616mm respectively, and the wheelbase has reached 2630mm. In the same class, the wheelbase of Jetta VS5 ranks 181st. The skylight of Jetta VS5280TSI automatic flagship high-gloss version provides a larger view, which can create a better visual environment and good sensitivity for the rear passengers and increase the light entrance for the whole vehicle. Among the models of the same price and class, the trunk volume of Jetta VS5 ranks 98th. The storage space in the car is quite satisfactory and basically sufficient. The interior space of the luggage compartment is relatively regular, with very good longitudinal depth and high expansibility, and the space performance is generally ideal.

Jetta VS5 is equipped with a combination of 1.4 turbocharged engine (direct injection) and automatic manual (AT). The whole power parameters are superior in power performance among engines of the same class, which can provide better power performance. Jetta VS5′ s official measured zero-acceleration score is 10S, ranking 189th among more than 800,000 SUV models.

Jetta VS5 has complete active/passive safety configuration, includingAutomatic parkingZero tire pressure endurance tireAutomatic parkingSteep slope descenthill start assist controlknee airbagHUD head-up displayAnti-lock braking (ABS)Braking force distribution (EBD/CBC, etc.)Brake assist (EBA/BAS, etc.)Traction control (ASR/TCS, etc.)Active noise reductionEngine start and stopSide safety air curtainWireless charging of mobile phonenight vision systemLED daytime running lightsForward reversing radarTire pressure monitoringSteering wheel heatingBody stability control (ESP/DSC, etc.)Rear reversing radarFatigue reminderRemote parkingChild seat interfaceLane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In order to get a more comprehensive and objective understanding of Jetta VS5, you can go to the Easy Car Jetta VS5 Forum and browse the messages of users who have bought this car in history.

In 2025, four domestic medium-sized and large-sized SUVs hit Chang ‘an Qiyuan C798.

????Now, with more and more consumers buying and redeeming, netizens’ attention to medium and large SUVs has increased a lot. After understanding this demand point, automobile manufacturers have accelerated the promotion of medium and large SUV products. A few days ago, Ghost Brother learned that next year, there will be a group of domestic "big guys" coming. This time, Ghost Brother chose four medium and large SUVs with high attention to introduce them, and looked at their characteristics in advance to make a reference for his own car purchase.

The first paragraph:

????Changan Qiyuan C798 has been officially unveiled. This model is positioned as a medium and large SUV. The new car has been declared in the Ministry of Industry and Information Technology and is expected to be officially launched next year. The new car is designed with many new elements. The front face adopts a brand-new design style. The split headlight group is matched with a star-shaped penetrating light strip, and the tail also adopts a penetrating light strip. With the hidden door handle and low wind resistance wheels, it looks more avant-garde than traditional SUV models.

???In terms of body size, the length, width and height are 4837/1920/1690mm and the wheelbase is 2905 mm. At present, the specific configuration of the new car is not officially announced. The roof is equipped with a lidar, and it is expected to be equipped with a high-level intelligent driving system. According to the application information, in terms of power, the new car will be equipped with a hybrid system consisting of a 1.5L engine. It is reported that the new car may be benchmarked.

The second paragraph:

????Chuanqi S7 is also a medium and large SUV. After its debut at Guangzhou Auto Show, it completed the new car declaration in the Ministry of Industry and Information Technology, and it is expected to be officially launched in the first half of 2025. The new car adopts a brand-new design style, with a closed front grille, slender double headlights on both sides, and black trim on the lower side. The front face looks atmospheric and fashionable.

???The tail headlights have a unique style, showing a "back" style, and the lower side of the tail is equipped with silver trim. In terms of body size, the length, width and height of the new car are 4900/1950/1780mm and the wheelbase is 2880mm respectively. At present, the official announcement of new car interior information is not much, and it is expected that the intelligent cockpit and intelligent driving system will be put in place. In terms of power, the new car is expected to provide plug-in and extended-range power, equipped with an electric four-wheel drive system.

The third paragraph:

???Deep Blue S09 is also a medium and large SUV model. The new car is benchmarked and is expected to be launched in 2025. The new car uses penetrating daytime running lights, split-type lights, trapezoidal guard plates on the lower side of the front face, and the front face design is atmospheric and not moderate.

???The side lines of the car body are very round, and the tail is equipped with spoilers, through taillights and dense spokes. In terms of body size, the length, width and height of the new car are 5205/1996/1800mm and the wheelbase is 3105 mm. The new car is positioned as a six-seat SUV. At present, the internal layout has not been exposed.

????In terms of power, the new car will be equipped with deep blue super extended range 2.0 technology, equipped with a new blue whale HE1.5T ultra-high pressure direct injection hybrid engine, equipped with lidar on the roof, and may also be equipped with Huawei Gankun Intelligent Driving ADS 3.0 high-order intelligent driving assistance system. It is reported that the pre-sale price of new cars is around 350,000.

Paragraph 4:

????Haobo HL is a medium and large SUV. After the official appearance of this model, new news came. The new car has been declared in the Ministry of Industry and Information Technology, and it is expected to be officially pre-sold in February next year. The new car is very atmospheric in appearance design, with the length, width and height of 5126/1990/1730(1750)mm and the wheelbase of 3088mm respectively.

????At present, there are not many official announcements of new car configuration information. It is reported that ADiGO Pilot NDA4.0, a high-level intelligent driver, will be the first to be used on Haobo HL. In terms of power, the new car offers pure electric and extended range versions, with air suspension and CDC as standard.

Ghost Fighting Car View: The above four medium and large SUVs are all made by domestic manufacturers, and they have their own characteristics in design, configuration, space and performance. They are all competent in urban transportation, camping and go on road trip, and deserve more attention from consumers.

How to deal with the "light of the times" in the new martial arts?

Text | Lao Zhang

Martial arts drama, as an important type of domestic drama, has always had an unshakable position. It has gone through glorious historical years and has been sought after by the audience. However, around 2015, the ancient dolls and Xianxia were in full swing, and the martial arts dramas lingered at the crossroads. Not only did the output drop sharply, but the rivers and lakes were also slightly silent. Some people even assert that "the martial arts are declining, and the rivers and lakes are no longer."

Until last year, with the launch of "Knife in the Snow", it triggered a heated discussion and once again aroused the audience’s dream of martial arts. This year, new martial arts dramas such as "Young Songs", "Shadow of Mountains and Rivers" and "Biography of Yunxiang" have been launched one after another, and the theme of martial arts has gradually warmed up, which has rekindled expectations. But how should the new martial arts develop? It is still a problem worthy of consideration by the industry.

Speaking of martial arts films, many people’s first reaction is the film and television dramas adapted from novels by Jin, Gu, Liang and Wen. In the 1980s, the martial arts literature works of Hong Kong and Taiwan adapted for film and television just happened to catch up with the golden age of TVB, and TVB martial arts dramas mushroomed on the screen. After 2000, although there was some controversy at that time, Zhang Jizhong, a mainland producer, filmed Dragon Eight Parts and the legendary swordsman, but it was also recognized by everyone with the passage of time.

However, with the development of technology, the martial arts drama relies too much on slow motion, editing and body double, which has caused the audience to vomit widely. The cool play has changed from fancy tricks to slow motion plus body double. In the past, actors who had no martial arts foundation wanted to "don’t make a fool of oneself" in front of the camera, they had to train martial arts at least two or three months in advance.

The CCTV version of "Water Margin" was filmed for three years before and after, and it took more than half a month to play for more than ten minutes. The elegant appearance of the little dragon girl in the 03 version of "The Condor Heroes" lasted five nights. But now, adequate shooting cycle is more like a luxury for most film and television projects.

In addition, compared with artists with martial arts skills, the lack of experienced and unique martial arts guidance is even more difficult, which is also an important reason for the convergence of martial arts dramas in recent years. Exquisite movements are one of the core elements of martial arts. However, with the aging of the martial arts guidance of Yuan Heping, Sammo Hung, Yuan Kui and other golden generations, the development of martial arts seems to face a "dating crisis" with no successors.

An excellent Wushu finger should not only have martial arts skills, but also know how to present the lens in film and television. From the aspects of conception, design, shooting, mirror operation and editing, he has repeatedly deliberated and pondered, and finally presented a classic action scene. In the past, Wuzhi basically started as a martial arts actor. After more than ten years of study and accumulated experience in the crew, it can grow into a martial arts finger. In recent years, many Wuzhi have been a martial arts actor for several years and have no idea about the camera, let alone designing different actions for different roles.

Most importantly, the loss of chivalrous spirit, the subsequent remake of the martial arts drama even actively avoided the point of "martial arts", which not only made no achievements in "martial arts", but also made it more difficult for the characters in the drama to support the role charm of "chivalry". In casting, he began to idolize, and the plot also focused more on emotional drama. It gives people a sense of "dimensionality reduction", so the reputation of these works has collapsed like a cliff.

The traditional martial arts drama seems to have reached a dead end, and it can no longer afford a wave.

With the lessons from the failure of the remake, some capital began to change. Since we can’t revive the classic martial arts, and we can’t "play ancient dolls in the cloak of martial arts", the creators began to try to improve and innovate, and several small-scale new martial arts dramas came into being. They adapted to the times and evolved into more specific chivalrous spirit of young people, which attracted attention to a certain extent.

For example, the plot case of "I don’t know about Xia Jian" is similar to that of Chu Liuxiang and Lu Xiaofeng, and we can also see the familiar Jianghu feelings. It has also built a brand-new Jianghu system: the magical valley of the sect responsible for investigating cases, the institution recording the history of Jianghu, the first killer organization with both light and dark, and the detective who collects the truth … which makes people feel familiar and fresh.

"Songs for Teenagers" combines many elements, such as teenagers, blood, martial arts, etc. At the beginning of shooting, the concept of "new martial arts" was put forward, and with the "sense of teenagers" as the core, the play showed the growth process of young people by means of group portraits, reflecting the growth issues faced by every teenager.

The Legend of Yunxiang is not a typical traditional martial arts. In blood shed’s Jianghu stories, complex elements such as commercial warfare and revenge are incorporated. The hero does not appear as a hero with unparalleled martial arts, but walks in the Jianghu with strategies. The heroine and a group of supporting actors are responsible for the martial arts "martial arts" part, which makes the martial arts type drama more interesting.

Shadow of Mountains and Rivers not only continues the style of the film Embroidered Spring Knife, but also adds multiple elements and points of view. The two leading actors are funny and humorous, and the other is calm and restrained. In order to pursue points of view, the drama also increases the scenes of court and spy war, and combines court tactics with martial arts.

These dramas can also represent the direction of "new martial arts" at this stage.

First, the new rivers and lakes are the epitome of society, and the new rivers and lakes will be the symbol of contemporary society. The new martial arts will inject modern rich and colorful multiculturalism into the martial arts world, expand the territory for martial arts culture, adapt to the spiritual needs of the new era, and be tolerant.

Second, the new chivalry focuses on letting the hero fight with himself. Martial arts is no longer the main line of character growth, but more respected the realization of individual value, pursuing freedom, realizing oneself and showing unique personality in the growth of rivers and lakes.

Third, "martial arts+",the traditional martial arts is not easy to break through, but the mix of elements can make the martial arts drama produce new variations and new flavors. By exploring new possibilities, martial arts dramas have produced wonderful chemical reactions by integrating other theme types, thus having more possibilities.

Change is a difficult road. Although the changes made by the new martial arts have improved, it is still unknown whether they can restore their former style. However, what is certain is that with the changes of the times, the audience’s demand for martial arts works is different, and martial arts have a chance to seek novelty and change.

The creators are also thinking about how to integrate more fresh elements into the martial arts, and find the real new martial arts works. This year, there are more than a dozen new martial arts to be broadcast. For example, "Lotus House" combines martial arts with suspense detective stories to make up for the gap in the creation of suspense detective stories. In addition, the protagonist’s CP-free highlights are also very fresh to meet the needs of different groups. "One Mind for Eternity" upgrades the traditional martial arts and adds elements such as fantasy, comedy and growth. "One Mind to Pass the Mountain" is a story of "being a great man, serving the country and the people", which is from being affectionate to the righteousness of the home country.

Everyone has a dream of martial arts, and the new generation also has their dream of martial arts. If you want to do a good job in the new martial arts, you should actively face the current challenges, grasp the key of cultural upgrading in the new era, and grasp the unchangeable core of chivalry. Besides paying attention to the unique and peculiar martial arts design, you should pay more attention to the shaping of characters’ personalities and the laying out of drama plots. For the country and the people, being independent and uninhibited are all great men of chivalry.

While affirming the chivalrous man’s pleasure, drawing out a sword to help him, distinguishing between good and evil, opposing between good and evil, and serving the country and the people, he also advocates diversified and relative chivalrous values. In terms of aesthetic style, he can not only retain the charm of the rivers and lakes, but also improve himself with the technology of the new era, so as to carry out better self-innovation.

Any type of film and television works has its peaks and valleys, but martial arts dramas always have a certain market and audience base. At present, the new martial arts are still in the process of exploration and development, and it will take time to change. If there is a very excellent new martial arts benchmark work in the future, the whole market will move with it, thus promoting the further development of this type, just like the once-popular Gongdou drama and suspense drama. I believe that at that time, the new martial arts was "the top of the legendary swordsman".

* Original article, please indicate the source when reprinting.